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JENNIFER LOPEZ AND SHAKIRA’S MUSIC SALES SPIKE AFTER THEIR VIRAL SUPER BOWL HALFTIME SHOW

By Nicole Lyn Pesce

Published: Feb 3, 2020 5:57 p.m. ET

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35

Text Resize Print icon SALES OF THE SONGS FROM THEIR PERFORMANCE JUMPED 1,013% IN THE U.S. ON

SUPER BOWL SUNDAY

Getty Images Shakira and Jennifer Lopez take a bow after their 2020 Super Bowl halftime show performance.

By

NICOLELYN PESCE

Shakira and Jennifer Lopez weren’t paid to perform the 2020 Super Bowl halftime show — but their roughly 15-minute set is still paying

off.

The “two little Latin girls” — as J-Lo dubbed the duo in an Instagram FB, +1.13% post just hours before their showstopping performance aired live on Fox FOX, +1.38% — performed a bilingual medley of 14 of their greatest hits during Sunday night’s game, which saw the Kansas City Chiefs rally to beat the San Francisco 49ers

in Miami

.

And with viral moments such as Shakira’s meme-orable tongue flicking, J-Lo showing off her “Hustlers” moves while pole-dancing in a sparkling body suit, as well as the nods to the border crisis by showing kids in cages, viewers were still talking about #HalftimeShow2020 and its set list on Twitter TWTR, +1.82% and searching for the performances on Google  GOOG, +3.61% well into Monday afternoon.

Here it is below:

As a result, those collected songs saw a whopping 1,013% sales increase in the U.S. on Sunday, Feb. 2, according to initial Nielsen Music sales data reported by Billboard

.

The singles sold 16,000 digital downloads all together on Sunday, which was up from a little more than 1,000 collectively on Saturday,

Feb. 1.

Shakira’s gyrations generated the most sales so far, as her 2001 hit “Whenever, Wherever,” was the initial best-seller with almost 4,000 sales on Feb. 2, which was a 1,194% increase compared over the day before. That was followed by her 2006 single “Hips Don’t Lie” with 2,000 downloads on Sunday (a 1,126% increase from the day

before).

But J-Lo dominated on Amazon AMZN, -0.23% . A company spokesperson told MarketWatch that Alexa requests for the “Jenny on the Block” singer on Amazon Music rose more than 5x (426%) on game day compared to the previous Sunday, while Alexa requests for Shakira jumped 303%. Streams for J-Lo on Amazon Music also increased 432% on Super Bowl Sunday over the Sunday before, while Shakira’s rose 150%. And in the hours after their halftime performance, Spotify SPOT, +3.68%  streams of Lopez’s music rose by more than 335% and Shakira’s music by about 230%, compared to the same window a week ago. Shakira’s “Empire” saw the biggest bump, however, with streams increasing 2,135%. While J-Lo commands $2.2 million for each performance on tour,

according to Forbes

,

and Shakira rakes in $1.6 million, the women weren’t paid for the show itself (although their expenses and production costs were covered by the NFL.) Rather, these headliners — like performers such as Beyonce and Bruno Mars before them — are hustling for the exposure. The Super Bowl is typically the most-watched television broadcast in the country each year; the 2015 match-up between the Patriots and the Seahawks pulled in 144.44 million viewers, taking the crown as the most-watched Super Bowl of all time. Fox was selling 30-second commercial slots for as much as $5.6 million in November — and the half-time show performer(s) get almost 15 whole minutes of airtime to themselves. So after Lady Gaga played the 2017 halftime show, her album sales jumped 1,980%, according to BuzzAngle Music as reported by Forbes

.

She sold 24,075 albums on Super Bowl Sunday, and 14,364 more the next day. Pandora told MarketWatch that the “Shallow” singer saw a 1,400% surge in artist station adds on the radio platform. And in the hour following Justin Timberlake’s 2018 Super Bowl halftime performance, his Spotify streams spiked 214%, Billboard reported

.

His artist station adds jumped 175% on Pandora. Last year, Maroon 5’s halftime show boosted the band’s sales by 434%

.

Shakira and J-Lo’s 2020 Super Bowl halftime show set also featured special guests Bad Bunny, J Balvin, and Lopez’s 11-year-old

daughter Emme.

More sales and streaming figures are expected to be released this

week.

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Dirk PittLeader

2h

https://66.media.tumblr.com/947743ef849442624f019afd32dd4507/913c08cda784523b-1c/s500x750/e3d82f1596fa8abb0f706178b747b8556cc06843.jpg

That is all.

Reply

Share

*

BILL NONAMELeader

4h

A disgusting Sex Show. Unfit for family viewing. The NFL has hit an

all time low.

Reply

Share

5 Likes

*

Brian KLeader

3h

BILL NONAME

Well, that's what happens when the POTUS screws hookers, pays them off with hush money, boasts and brags about grabbing women by the vaginas and getting away with it because he is 'rich and famous', and people cheer and support him for it. Not sure what else you would

expect.......

Reply

Share

4 Likes

*

Boo! Scary...Leader

4h

Nice musical throwback, cool to see. People in my office were whistling hips don't lie in the break room lol

Reply

Share

5 Likes

*

Robert BiesterfeldLeader

4h

Totally disgusting

Reply

Share

5 Likes

*

Brian KLeader

3h

Robert Biesterfeld

Now get off my lawn!!!!

Reply

Share

2 Likes

*

Kevin PhantLeader

3h

Robert Biesterfeld

Are you disgusted by our President?

Reply

Share

5 Likes

*

Steve BergerLeader

5h

evil capitalists... watch out liz and bernie are watching

Reply

Share

2 Likes

*

Lawre ce CamilleriLeader

5h

Steve Berger

Are you implying the demonic left is taking over the high morals ground from the ultra conservative christian right? (Actually, I believe the moral majority's already capitulated their righteous

claims to decency.)

Reply

Share

4 Likes

*

Rob Jones

5h

Why is it the Halftime shows have become GoGo Bar.... Poles, tiny clothing, if you want to call it that...... What really got me, was the """Kids in Cages""" message ....WIth those big pipe round balls, with kids in them.... Please stop the politicizing your standing, during a sports game... It degrades sports....

Reply

Share

5 Likes

*

Carol SmithLeader

5h

Seriously? The worst, must disgusting half time show in Super Bowl history. Definitely not for families. NFL has sunk to a new low.

Reply

Share

13 Likes

*

Boo! Scary...Leader

4h

Carol Smith

We literally saw Janet's nipple one year lmao

Reply

Share

1 Like

*

JUSTIN RIVERALeader

5h

Carol Smith

lol

Reply

Share

1 Like

*

Dan SullivanLeader

6h

Watching her performing, I realized how long feminists still have to go to make people think women are not just their bodies.

Reply

Share

10 Likes

*

Scott RandolphLeader

3h

Dan Sullivan

There are two kinds of feminist women. The unattractive ones bitterly complain that this kind of stuff "objectivizes" women. The hot ones flaunt their sexuality and say doing so is "empowering." The latter is apparently because embracing feminism allows them to flaunt their looks while still being able to complain about the inevitable male responses. The twain shall never meet.

Reply

Share

*

JUSTIN RIVERALeader

5h

Dan Sullivan

What are with these idiotic comments. Its a performance. Men dance during their performances as well. What just because they move their hips they are degrading themselves?

Reply

Share

2 Likes

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*

Gary PLeader

6h

When I was a teen and in my early 20's their performance was what was seen in a strip club. Now it's a Superbowl half time show. Turned it off and am really getting turned off by the whole NFL_ experience_.

Reply

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6 Likes

*

Jim JensenLeader

6h

I stopped watching because I couldn't understand a word either said. Mostly it was aimed at a younger crowd.

Reply

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2 Likes

*

J R.L.Leader

6h

Jim Jensen

I watched the whole thing and really enjoyed it. I had the audio _muted,_ but I really enjoyed it.

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6 Likes

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