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Communications, TVS
DETTOL LAUNCHES ANTHEM OF 'HOPE AND RESOLVE' Dettol has launched an anthem to spread the message of positivity and hope during these tough times, today. Dettol’s message reiterates the criticality of good habits like hand hygiene, wearing COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore RADIO INDUSTRY: TRENDS TO WATCH OUT FOR IN 2021 Ashit Kukian, CEO, Radio City. A trend forecast for 2021 would be a growth in radio in terms of listenership and business from the Tier2 and Tier 3 markets. Due to radio’s reach and credibility KAILASH KHER LENDS VOICE TO MANKIND PHARMA'S 'ATMANIRBHAR Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country ZOMATO AND SOME MORE BRANDS THAT DEALT WITH MANGLED CRISIS Zomato and some more brands that dealt with mangled crisis head-on. The way a brand reclaims itself after a crisis says a lot about it.From the Maggi
ADIDAS INDIA LAUNCHES ‘SHE BREAKS BARRIERS’ CAMPAIGN FOR adidas India launches ‘She Breaks Barriers’ campaign for Mother's Day. adidas campaign features Indian sporting icons Hima Das, NikhatZareen &
ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is PUBLIC RELATIONS AND COVID-19: FOCUS ON BUILDING TRUST Public relations and COVID-19: Focus on building trust. Guest Column: Varghese M. Thomas, the Global Head & Vice President – CorporateCommunications, TVS
DETTOL LAUNCHES ANTHEM OF 'HOPE AND RESOLVE' Dettol has launched an anthem to spread the message of positivity and hope during these tough times, today. Dettol’s message reiterates the criticality of good habits like hand hygiene, wearing COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore RADIO INDUSTRY: TRENDS TO WATCH OUT FOR IN 2021 Ashit Kukian, CEO, Radio City. A trend forecast for 2021 would be a growth in radio in terms of listenership and business from the Tier2 and Tier 3 markets. Due to radio’s reach and credibility KAILASH KHER LENDS VOICE TO MANKIND PHARMA'S 'ATMANIRBHAR Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country ZOMATO AND SOME MORE BRANDS THAT DEALT WITH MANGLED CRISIS Zomato and some more brands that dealt with mangled crisis head-on. The way a brand reclaims itself after a crisis says a lot about it.From the Maggi
ADIDAS INDIA LAUNCHES ‘SHE BREAKS BARRIERS’ CAMPAIGN FOR adidas India launches ‘She Breaks Barriers’ campaign for Mother's Day. adidas campaign features Indian sporting icons Hima Das, NikhatZareen &
COVID PROTECTORS REPLACE DETTOL’S ICONIC LOGO ON 4 MILLION Dettol, India’s most trusted germ protection brand, launched a one-of-its-kind campaign, #DettolSalutes today. For the first time in its history Dettol, as a tribute to Covid-19 warriors NBF MEMBERS ABIDE BY THE NEW IT RULES 2021 21 hours ago · NBF members of news broadcasters with national and regional presence, had provided information sought under IT Rules 2021 much before the deadline said a statement released by the body. COVID-19 IMPACT: CONSUMER DURABLES SECTOR TO CUSTOMIZE ITS 1 day ago · The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% duringApril- May'21.
MYLAB ROPES IN AKSHAY KUMAR AS BRAND AMBASSADOR 1 day ago · Mylab ropes in Akshay Kumar as brand ambassador. The actor will play a vital role in educating people about the use, safety, and efficacy of Mylab’s CANNES LIONS 2021: FIRST SET OF SHORTLISTS ANNOUNCED, NO Increasing the tempo of excitement, Cannes Lions 2020-21 has revealed the first set of shortlists for three categories -- Titanium, Innovation, and Glass: The Lion for PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
RADIO INDUSTRY: TRENDS TO WATCH OUT FOR IN 2021 Ashit Kukian, CEO, Radio City. A trend forecast for 2021 would be a growth in radio in terms of listenership and business from the Tier2 and Tier 3 markets. Due to radio’s reach and credibility A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country TAGS OF ADVERTISING, TV MEDIA DIGITAL MARKETING AGENCY ABOUT E4M. exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.BHARAT PURI
Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is PUBLIC RELATIONS AND COVID-19: FOCUS ON BUILDING TRUST Public relations and COVID-19: Focus on building trust. Guest Column: Varghese M. Thomas, the Global Head & Vice President – CorporateCommunications, TVS
DETTOL LAUNCHES ANTHEM OF 'HOPE AND RESOLVE' Dettol has launched an anthem to spread the message of positivity and hope during these tough times, today. Dettol’s message reiterates the criticality of good habits like hand hygiene, wearing COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore RADIO INDUSTRY: TRENDS TO WATCH OUT FOR IN 2021 Ashit Kukian, CEO, Radio City. A trend forecast for 2021 would be a growth in radio in terms of listenership and business from the Tier2 and Tier 3 markets. Due to radio’s reach and credibility KAILASH KHER LENDS VOICE TO MANKIND PHARMA'S 'ATMANIRBHAR Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country ZOMATO AND SOME MORE BRANDS THAT DEALT WITH MANGLED CRISIS Zomato and some more brands that dealt with mangled crisis head-on. The way a brand reclaims itself after a crisis says a lot about it.From the Maggi
ADIDAS INDIA LAUNCHES ‘SHE BREAKS BARRIERS’ CAMPAIGN FOR adidas India launches ‘She Breaks Barriers’ campaign for Mother's Day. adidas campaign features Indian sporting icons Hima Das, NikhatZareen &
ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is PUBLIC RELATIONS AND COVID-19: FOCUS ON BUILDING TRUST Public relations and COVID-19: Focus on building trust. Guest Column: Varghese M. Thomas, the Global Head & Vice President – CorporateCommunications, TVS
DETTOL LAUNCHES ANTHEM OF 'HOPE AND RESOLVE' Dettol has launched an anthem to spread the message of positivity and hope during these tough times, today. Dettol’s message reiterates the criticality of good habits like hand hygiene, wearing COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore RADIO INDUSTRY: TRENDS TO WATCH OUT FOR IN 2021 Ashit Kukian, CEO, Radio City. A trend forecast for 2021 would be a growth in radio in terms of listenership and business from the Tier2 and Tier 3 markets. Due to radio’s reach and credibility KAILASH KHER LENDS VOICE TO MANKIND PHARMA'S 'ATMANIRBHAR Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country ZOMATO AND SOME MORE BRANDS THAT DEALT WITH MANGLED CRISIS Zomato and some more brands that dealt with mangled crisis head-on. The way a brand reclaims itself after a crisis says a lot about it.From the Maggi
ADIDAS INDIA LAUNCHES ‘SHE BREAKS BARRIERS’ CAMPAIGN FOR adidas India launches ‘She Breaks Barriers’ campaign for Mother's Day. adidas campaign features Indian sporting icons Hima Das, NikhatZareen &
COVID PROTECTORS REPLACE DETTOL’S ICONIC LOGO ON 4 MILLION Dettol, India’s most trusted germ protection brand, launched a one-of-its-kind campaign, #DettolSalutes today. For the first time in its history Dettol, as a tribute to Covid-19 warriors NBF MEMBERS ABIDE BY THE NEW IT RULES 2021 16 hours ago · NBF members of news broadcasters with national and regional presence, had provided information sought under IT Rules 2021 much before the deadline said a statement released by the body. COVID-19 IMPACT: CONSUMER DURABLES SECTOR TO CUSTOMIZE ITS 1 day ago · The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% duringApril- May'21.
MYLAB ROPES IN AKSHAY KUMAR AS BRAND AMBASSADOR 21 hours ago · Mylab ropes in Akshay Kumar as brand ambassador. The actor will play a vital role in educating people about the use, safety, and efficacy of Mylab’s CANNES LIONS 2021: FIRST SET OF SHORTLISTS ANNOUNCED, NO Increasing the tempo of excitement, Cannes Lions 2020-21 has revealed the first set of shortlists for three categories -- Titanium, Innovation, and Glass: The Lion for PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
RADIO INDUSTRY: TRENDS TO WATCH OUT FOR IN 2021 Ashit Kukian, CEO, Radio City. A trend forecast for 2021 would be a growth in radio in terms of listenership and business from the Tier2 and Tier 3 markets. Due to radio’s reach and credibility A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country TAGS OF ADVERTISING, TV MEDIA DIGITAL MARKETING AGENCY ABOUT E4M. exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.BHARAT PURI
Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is STAR SPORTS BAGS NBA BROADCAST RIGHTS FOR INDIAN SUB Star Sports has bagged the broadcast rights for NBA in the Indian sub-continent after the deal with incumbent broadcaster Sony Pictures Networks India (SPNI) didn't get renewed. Sony was the COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore RANGARAJAN (RAGHU) RAGHURAM ELEVATED AS CEO OF VMWARE Rangarajan (Raghu) Raghuram elevated as CEO of VMware. Raghuram, who is currently holding the position of Executive VP and COO, Products and Cloud Services, will PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
PUBLIC RELATIONS AND COVID-19: FOCUS ON BUILDING TRUST Public relations and COVID-19: Focus on building trust. Guest Column: Varghese M. Thomas, the Global Head & Vice President – CorporateCommunications, TVS
A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country UP, MP AND MAHARASHTRA LEAD TOP 5 AD SPENDING STATES There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented. Here is a peek into the top 5 ad spending ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is STAR SPORTS BAGS NBA BROADCAST RIGHTS FOR INDIAN SUB Star Sports has bagged the broadcast rights for NBA in the Indian sub-continent after the deal with incumbent broadcaster Sony Pictures Networks India (SPNI) didn't get renewed. Sony was the COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore RANGARAJAN (RAGHU) RAGHURAM ELEVATED AS CEO OF VMWARE Rangarajan (Raghu) Raghuram elevated as CEO of VMware. Raghuram, who is currently holding the position of Executive VP and COO, Products and Cloud Services, will PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
PUBLIC RELATIONS AND COVID-19: FOCUS ON BUILDING TRUST Public relations and COVID-19: Focus on building trust. Guest Column: Varghese M. Thomas, the Global Head & Vice President – CorporateCommunications, TVS
A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country UP, MP AND MAHARASHTRA LEAD TOP 5 AD SPENDING STATES There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented. Here is a peek into the top 5 ad spending RETAIL MEDIA TRENDS TO WATCH OUT FOR IN 2021 Updated: May 5, 2021 12:39 PM. In 2020, Amazon was the clear leader in the US retail media ad spending with almost a monopoly in the segmentcapturing over
COVID-19 IMPACT: CONSUMER DURABLES SECTOR TO CUSTOMIZE ITS 7 hours ago · The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% duringApril- May'21.
COVID PROTECTORS REPLACE DETTOL’S ICONIC LOGO ON 4 MILLION Dettol, India’s most trusted germ protection brand, launched a one-of-its-kind campaign, #DettolSalutes today. For the first time in its history Dettol, as a tribute to Covid-19 warriors RADIO INDUSTRY: TRENDS TO WATCH OUT FOR IN 2021 Ashit Kukian, CEO, Radio City. A trend forecast for 2021 would be a growth in radio in terms of listenership and business from the Tier2 and Tier 3 markets. Due to radio’s reach and credibility MYLAB ROPES IN AKSHAY KUMAR AS BRAND AMBASSADOR 42 minutes ago · Mylab ropes in Akshay Kumar as brand ambassador. The actor will play a vital role in educating people about the use, safety, and efficacy of Mylab’s HOW INDIA INC. BACKED EMPLOYEE WELLBEING IN THE SECOND How India Inc. backed employee wellbeing in the second wave. From setting up COVID-19 war rooms to special treatment and quarantinecentres, Indian
DIAL DISCOURAGES NON-ESSENTIAL TRAVEL WITH #TRAVELTOMORROW Updated: Jun 5, 2021 8:55 AM. In an effort to encourage people to avoid non-essential travel, Delhi International Airport Limited (DIAL)has launched
CANNES LIONS 2021: FIRST SET OF SHORTLISTS ANNOUNCED, NO Increasing the tempo of excitement, Cannes Lions 2020-21 has revealed the first set of shortlists for three categories -- Titanium, Innovation, and Glass: The Lion for ADS THAT IMPRESSED US THIS FORTNIGHT Ads that impressed us this fortnight. Family Man's 'job hunt' to Nutralite's 90s-style rap for 'Doodh', here are some creative spots released between May 24 and June 4 TAGS OF ADVERTISING, TV MEDIA DIGITAL MARKETING AGENCY 1 day ago · ABOUT E4M. exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals. ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film STAR SPORTS BAGS NBA BROADCAST RIGHTS FOR INDIAN SUB Star Sports has bagged the broadcast rights for NBA in the Indian sub-continent after the deal with incumbent broadcaster Sony Pictures Networks India (SPNI) didn't get renewed. Sony was the INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
BRANDS SEND OUT MESSAGES OF HOPE AND ENCOURAGE SOCIAL Brands send out messages of hope and encourage social distancing on Eid 2020. Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid HOW INDIA INC. BACKED EMPLOYEE WELLBEING IN THE SECOND How India Inc. backed employee wellbeing in the second wave. From setting up COVID-19 war rooms to special treatment and quarantinecentres, Indian
COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country UP, MP AND MAHARASHTRA LEAD TOP 5 AD SPENDING STATES There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented. Here is a peek into the top 5 ad spending ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film STAR SPORTS BAGS NBA BROADCAST RIGHTS FOR INDIAN SUB Star Sports has bagged the broadcast rights for NBA in the Indian sub-continent after the deal with incumbent broadcaster Sony Pictures Networks India (SPNI) didn't get renewed. Sony was the INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
BRANDS SEND OUT MESSAGES OF HOPE AND ENCOURAGE SOCIAL Brands send out messages of hope and encourage social distancing on Eid 2020. Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid HOW INDIA INC. BACKED EMPLOYEE WELLBEING IN THE SECOND How India Inc. backed employee wellbeing in the second wave. From setting up COVID-19 war rooms to special treatment and quarantinecentres, Indian
COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country UP, MP AND MAHARASHTRA LEAD TOP 5 AD SPENDING STATES There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented. Here is a peek into the top 5 ad spending ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film DIAL DISCOURAGES NON-ESSENTIAL TRAVEL WITH #TRAVELTOMORROW Updated: Jun 5, 2021 8:55 AM. In an effort to encourage people to avoid non-essential travel, Delhi International Airport Limited (DIAL)has launched
IBF TO BE RENAMED AS INDIAN BROADCASTING AND DIGITAL The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, is being renamed as Indian Broadcasting and Digital Foundation (IBDF), as it HERD IMMUNITY COMES WHEN 70% OF THE POPULATION IS Herd immunity comes when 70% of the population is vaccinated: Dr Ashok Seth. Expressing regret that despite being the powerhouse and largest producer of vaccines in CORPORATES PUT MONEY WHERE THEIR HEART IS WITH CSR Corporates put money where their heart is with CSR initiatives during Covid. From expediting oxygen procurement to rolling out vaccines to their employees, here is RANGARAJAN (RAGHU) RAGHURAM ELEVATED AS CEO OF VMWARE Rangarajan (Raghu) Raghuram elevated as CEO of VMware. Raghuram, who is currently holding the position of Executive VP and COO, Products and Cloud Services, will PUBLIC RELATIONS AND COVID-19: FOCUS ON BUILDING TRUST Public relations and COVID-19: Focus on building trust. Guest Column: Varghese M. Thomas, the Global Head & Vice President – CorporateCommunications, TVS
RADIO INDUSTRY: TRENDS TO WATCH OUT FOR IN 2021 Ashit Kukian, CEO, Radio City. A trend forecast for 2021 would be a growth in radio in terms of listenership and business from the Tier2 and Tier 3 markets. Due to radio’s reach and credibility IPL 2021: TOP 5 BRAND CAMPAIGNS THAT HIT IT OUT OF THE PARK CRED is known for its out-of-box advertising and had made quite a splash in the last season of IPL as well. This year, it sent social media into a tizzy with its entertaining campaigns, starting ZOMATO AND SOME MORE BRANDS THAT DEALT WITH MANGLED CRISIS Zomato and some more brands that dealt with mangled crisis head-on. The way a brand reclaims itself after a crisis says a lot about it.From the Maggi
ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film STAR SPORTS BAGS NBA BROADCAST RIGHTS FOR INDIAN SUB Star Sports has bagged the broadcast rights for NBA in the Indian sub-continent after the deal with incumbent broadcaster Sony Pictures Networks India (SPNI) didn't get renewed. Sony was the INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
BRANDS SEND OUT MESSAGES OF HOPE AND ENCOURAGE SOCIAL Brands send out messages of hope and encourage social distancing on Eid 2020. Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid HOW INDIA INC. BACKED EMPLOYEE WELLBEING IN THE SECOND How India Inc. backed employee wellbeing in the second wave. From setting up COVID-19 war rooms to special treatment and quarantinecentres, Indian
COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country UP, MP AND MAHARASHTRA LEAD TOP 5 AD SPENDING STATES There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented. Here is a peek into the top 5 ad spending ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film STAR SPORTS BAGS NBA BROADCAST RIGHTS FOR INDIAN SUB Star Sports has bagged the broadcast rights for NBA in the Indian sub-continent after the deal with incumbent broadcaster Sony Pictures Networks India (SPNI) didn't get renewed. Sony was the INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
BRANDS SEND OUT MESSAGES OF HOPE AND ENCOURAGE SOCIAL Brands send out messages of hope and encourage social distancing on Eid 2020. Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid HOW INDIA INC. BACKED EMPLOYEE WELLBEING IN THE SECOND How India Inc. backed employee wellbeing in the second wave. From setting up COVID-19 war rooms to special treatment and quarantinecentres, Indian
COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country UP, MP AND MAHARASHTRA LEAD TOP 5 AD SPENDING STATES There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented. Here is a peek into the top 5 ad spending ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film DIAL DISCOURAGES NON-ESSENTIAL TRAVEL WITH #TRAVELTOMORROW Updated: Jun 5, 2021 8:55 AM. In an effort to encourage people to avoid non-essential travel, Delhi International Airport Limited (DIAL)has launched
HERD IMMUNITY COMES WHEN 70% OF THE POPULATION IS Herd immunity comes when 70% of the population is vaccinated: Dr Ashok Seth. Expressing regret that despite being the powerhouse and largest producer of vaccines in IBF TO BE RENAMED AS INDIAN BROADCASTING AND DIGITAL The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, is being renamed as Indian Broadcasting and Digital Foundation (IBDF), as it CORPORATES PUT MONEY WHERE THEIR HEART IS WITH CSR Corporates put money where their heart is with CSR initiatives during Covid. From expediting oxygen procurement to rolling out vaccines to their employees, here is RANGARAJAN (RAGHU) RAGHURAM ELEVATED AS CEO OF VMWARE Rangarajan (Raghu) Raghuram elevated as CEO of VMware. Raghuram, who is currently holding the position of Executive VP and COO, Products and Cloud Services, will PUBLIC RELATIONS AND COVID-19: FOCUS ON BUILDING TRUST Public relations and COVID-19: Focus on building trust. Guest Column: Varghese M. Thomas, the Global Head & Vice President – CorporateCommunications, TVS
RADIO INDUSTRY: TRENDS TO WATCH OUT FOR IN 2021 Ashit Kukian, CEO, Radio City. A trend forecast for 2021 would be a growth in radio in terms of listenership and business from the Tier2 and Tier 3 markets. Due to radio’s reach and credibility IPL 2021: TOP 5 BRAND CAMPAIGNS THAT HIT IT OUT OF THE PARK CRED is known for its out-of-box advertising and had made quite a splash in the last season of IPL as well. This year, it sent social media into a tizzy with its entertaining campaigns, starting ZOMATO AND SOME MORE BRANDS THAT DEALT WITH MANGLED CRISIS Zomato and some more brands that dealt with mangled crisis head-on. The way a brand reclaims itself after a crisis says a lot about it.From the Maggi
ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is PUBLIC RELATIONS AND COVID-19: FOCUS ON BUILDING TRUST Public relations and COVID-19: Focus on building trust. Guest Column: Varghese M. Thomas, the Global Head & Vice President – CorporateCommunications, TVS
HOW BRANDS JUMPED ON TO THE 'FRIENDS: THE REUNION Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country MRSI STEPS UP TO CELEBRATE INTERNATIONAL MARKET RESEARCH MRSI steps up to celebrate International Market Research Day 2021. The Market Research Society of India is hosting 8 sessions at IMRD21, for the great work done by KAILASH KHER LENDS VOICE TO MANKIND PHARMA'S 'ATMANIRBHAR Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is PUBLIC RELATIONS AND COVID-19: FOCUS ON BUILDING TRUST Public relations and COVID-19: Focus on building trust. Guest Column: Varghese M. Thomas, the Global Head & Vice President – CorporateCommunications, TVS
HOW BRANDS JUMPED ON TO THE 'FRIENDS: THE REUNION Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country MRSI STEPS UP TO CELEBRATE INTERNATIONAL MARKET RESEARCH MRSI steps up to celebrate International Market Research Day 2021. The Market Research Society of India is hosting 8 sessions at IMRD21, for the great work done by KAILASH KHER LENDS VOICE TO MANKIND PHARMA'S 'ATMANIRBHAR Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country RETAIL MEDIA TRENDS TO WATCH OUT FOR IN 2021 Updated: May 5, 2021 12:39 PM. In 2020, Amazon was the clear leader in the US retail media ad spending with almost a monopoly in the segmentcapturing over
INTERVIEW WITH MEDIA, MARKETING AND ADVERTISING ABOUT E4M. exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals. TWITTER SEEKS MORE TIME TO COMPLY WITH IT RULES 1 day ago · Twitter seeks more time to comply with IT rules. In a notice, MeitY had said that Twitter's refusal to comply with the rules demonstrated its 'lack of commitment & IN10 MEDIA NETWORK LAUNCHES TECH SERVICE SOLUTION 'STREAM Commenting on the new venture, Aditya Pittie, MD, IN10 Media Network, said, “IN10 Media Network is committed to the development of the broadcast and digital ecosystem in the country. DIGITAL MEDIA PLATFORMS YET TO COMPLY WITH NEW RULES AS 3 Digital media platforms yet to comply with new rules as 3-month deadline ends today. Under the new rules, significant social media platforms will have to DENTSU APPOINTS ARTI SINGH AS VP NATIONAL FOR HYPERSPACE 1 day ago · Dentsu India has announced the appointment of Arti Singh as VP National for its shoppers' marketing unit, Hyperspace. In her new role, Arti will be in charge of the shoppers’ marketing division WONDRLAB DISHES OUT NEW BRAND CAMPAIGN FOR OVENSTORY PIZZA 1 day ago · Wondrlab dishes out new brand campaign for Ovenstory Pizza. The film features children as protagonists, highlighting key pizza-related issues usually ignored by adults IPL 2021: TOP 5 BRAND CAMPAIGNS THAT HIT IT OUT OF THE PARK CRED is known for its out-of-box advertising and had made quite a splash in the last season of IPL as well. This year, it sent social media into a tizzy with its entertaining campaigns, starting DETTOL LAUNCHES ANTHEM OF 'HOPE AND RESOLVE' Dettol has launched an anthem to spread the message of positivity and hope during these tough times, today. Dettol’s message reiterates the criticality of good habits like hand hygiene, wearing MAHARASHTRA GOVT ALLOWS FILM & TV SHOOTS BUT WITH Maharashtra govt allows film & TV shoots but with restrictions. Meanwhile, the industry bodies have requested CM Uddhav Thackeray topermit extension in
ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. Disney CEO Chapek also said that the companyunderstands that
PUBLIC RELATIONS AND COVID-19: FOCUS ON BUILDING TRUST Public relations and COVID-19: Focus on building trust. Guest Column: Varghese M. Thomas, the Global Head & Vice President – CorporateCommunications, TVS
HOW BRANDS JUMPED ON TO THE 'FRIENDS: THE REUNION Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING A look at PR industry’s most creative campaigns during lockdown. Leading agencies talk about their most creative works during the COVID-induced lockdown MRSI STEPS UP TO CELEBRATE INTERNATIONAL MARKET RESEARCH MRSI steps up to celebrate International Market Research Day 2021. The Market Research Society of India is hosting 8 sessions at IMRD21, for the great work done by PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans Tarun Katial and Puneet Johar to corporatize and scale-up PKTS to reach a KAILASH KHER LENDS VOICE TO MANKIND PHARMA'S 'ATMANIRBHAR Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. Disney CEO Chapek also said that the companyunderstands that
PUBLIC RELATIONS AND COVID-19: FOCUS ON BUILDING TRUST Public relations and COVID-19: Focus on building trust. Guest Column: Varghese M. Thomas, the Global Head & Vice President – CorporateCommunications, TVS
HOW BRANDS JUMPED ON TO THE 'FRIENDS: THE REUNION Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING A look at PR industry’s most creative campaigns during lockdown. Leading agencies talk about their most creative works during the COVID-induced lockdown MRSI STEPS UP TO CELEBRATE INTERNATIONAL MARKET RESEARCH MRSI steps up to celebrate International Market Research Day 2021. The Market Research Society of India is hosting 8 sessions at IMRD21, for the great work done by PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans Tarun Katial and Puneet Johar to corporatize and scale-up PKTS to reach a KAILASH KHER LENDS VOICE TO MANKIND PHARMA'S 'ATMANIRBHAR Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country INTERVIEW WITH MEDIA, MARKETING AND ADVERTISING ABOUT E4M. exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals. RETAIL MEDIA TRENDS TO WATCH OUT FOR IN 2021 In 2020, Amazon was the clear leader in the US retail media ad spending with almost a monopoly in the segment capturing over 76% of the pie, amounting to $14.31 in TWITTER SEEKS MORE TIME TO COMPLY WITH IT RULES 1 day ago · Twitter seeks more time to comply with IT rules. In a notice, MeitY had said that Twitter's refusal to comply with the rules demonstrated its 'lack of commitment & IN10 MEDIA NETWORK LAUNCHES TECH SERVICE SOLUTION 'STREAM Commenting on the new venture, Aditya Pittie, MD, IN10 Media Network, said, “IN10 Media Network is committed to the development of the broadcast and digital ecosystem in the country. DENTSU APPOINTS ARTI SINGH AS VP NATIONAL FOR HYPERSPACE 1 day ago · Dentsu India has announced the appointment of Arti Singh as VP National for its shoppers' marketing unit, Hyperspace. In her new role, Arti will be in charge of the shoppers’ marketing division DIGITAL MEDIA PLATFORMS YET TO COMPLY WITH NEW RULES AS 3 Digital media platforms yet to comply with new rules as 3-month deadline ends today. Under the new rules, significant social media platforms will have to WONDRLAB DISHES OUT NEW BRAND CAMPAIGN FOR OVENSTORY PIZZA 1 day ago · Wondrlab dishes out new brand campaign for Ovenstory Pizza. The film features children as protagonists, highlighting key pizza-related issues usually ignored by adults IPL 2021: TOP 5 BRAND CAMPAIGNS THAT HIT IT OUT OF THE PARK CRED is known for its out-of-box advertising and had made quite a splash in the last season of IPL as well. This year, it sent social media into a tizzy with its entertaining campaigns, starting MAHARASHTRA GOVT ALLOWS FILM & TV SHOOTS BUT WITH Maharashtra govt allows film & TV shoots but with restrictions. Meanwhile, the industry bodies have requested CM Uddhav Thackeray topermit extension in
DETTOL LAUNCHES ANTHEM OF 'HOPE AND RESOLVE' Dettol has launched an anthem to spread the message of positivity and hope during these tough times, today. Dettol’s message reiterates the criticality of good habits like hand hygiene, wearing ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics SPOTLIGHT NEWS FOR ADVERTISING, MEDIA, MARKETING, DIGITAL Digital trendspotting for 2018. Digital advertising currently contributes around 15 per cent to the total advertising Industry in India and this is expected to reach 24 per cent of the entire BRANDS SEND OUT MESSAGES OF HOPE AND ENCOURAGE SOCIAL Brands send out messages of hope and encourage social distancing on Eid 2020. Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore KAILASH KHER LENDS VOICE TO MANKIND PHARMA'S 'ATMANIRBHAR Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our countryAUTHORS PROFILE
In the first month of acquisition, WhiteHat Jr's revenue run rate was $220M: Karan Bajaj. Karan Bajaj, Founder & CEO of WhiteHat Jr, shares his thoughts on the company’s revenue run rate MAKEMYTRIP LAUNCHES DIGITAL CAMPAIGN #MYINDIAMYTRIPS Updated: Aug 27, 2019 4:43 PM. MakeMyTrip has rolled-out its digital campaign #MyIndiaMyTrips to inspire and assist Indian travellers toplan
ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics SPOTLIGHT NEWS FOR ADVERTISING, MEDIA, MARKETING, DIGITAL Digital trendspotting for 2018. Digital advertising currently contributes around 15 per cent to the total advertising Industry in India and this is expected to reach 24 per cent of the entire BRANDS SEND OUT MESSAGES OF HOPE AND ENCOURAGE SOCIAL Brands send out messages of hope and encourage social distancing on Eid 2020. Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore KAILASH KHER LENDS VOICE TO MANKIND PHARMA'S 'ATMANIRBHAR Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our countryAUTHORS PROFILE
In the first month of acquisition, WhiteHat Jr's revenue run rate was $220M: Karan Bajaj. Karan Bajaj, Founder & CEO of WhiteHat Jr, shares his thoughts on the company’s revenue run rate MAKEMYTRIP LAUNCHES DIGITAL CAMPAIGN #MYINDIAMYTRIPS Updated: Aug 27, 2019 4:43 PM. MakeMyTrip has rolled-out its digital campaign #MyIndiaMyTrips to inspire and assist Indian travellers toplan
ADVERTISING NEWS, LATEST ADVERTISING NEWS, ADVERTISING Exchange4media provides latest and breaking news about advertising agencies news updates and trending topics in India. ADVERTISING, TELEVISION, MEDIA, MARKETING, PRINT, RADIO At Exchange4media read the latest announcements on all advertising agencies, marketing, print, radio, digital, television, media industrybriefing in India..
CORPORATIONS BREAK GROUND FOR COMPASSIONATE COMMUNICATION Corporations break ground for compassionate communication. Organizations have lately come to realise that the most valuable asset is their human resource. Compassionate employee engagement ensures INTERVIEW WITH MEDIA, MARKETING AND ADVERTISING 23 hours ago · ABOUT E4M. exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals. TWITTER SEEKS MORE TIME TO COMPLY WITH IT RULES 23 hours ago · Twitter seeks more time to comply with IT rules. In a notice, MeitY had said that Twitter's refusal to comply with the rules demonstrated its 'lack of commitment & WONDRLAB DISHES OUT NEW BRAND CAMPAIGN FOR OVENSTORY PIZZA 20 hours ago · Wondrlab dishes out new brand campaign for Ovenstory Pizza. The film features children as protagonists, highlighting key pizza-related issues usually ignored by adults IN10 MEDIA NETWORK LAUNCHES TECH SERVICE SOLUTION 'STREAM 1 day ago · Commenting on the new venture, Aditya Pittie, MD, IN10 Media Network, said, “IN10 Media Network is committed to the development of the broadcast and digital ecosystem in the country. 'DOBARA ALVIDA' BASED ON RELATIONSHIPS, EMOTIONS Dobara Alvida is a short film about two estranged lovers who get a chance to take a walk down the memory lane during a shared cab ride.The short film is
ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film DETTOL LAUNCHES ANTHEM OF 'HOPE AND RESOLVE' Dettol has launched an anthem to spread the message of positivity and hope during these tough times, today. Dettol’s message reiterates the criticality of good habits like hand hygiene, wearing exchange4media Staff
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* Media Television News NDTV GROUP REPORTS PROFIT OF RS 11.25 CRORE IN Q3 FY20 NDTV'S TELEVISION BUSINESS HAS CLOCKED A PROFIT OF RS 6.66 CRORE IN Q3 FY20; ITS BEST Q3 IN MORE THAN A DECADE by EXCHANGE4MEDIA STAFF UPDATED: Feb 11, 2020 7:03 PM__ __
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The NDTV Group’s results make this its best Q3 in seven years with a profit of Rs 11.25 crores. The Group’s television business - NDTV Limited shows a turnaround of Rs 16.82 crores over the precedingquarter.
For Q3, the television business is declaring a profit of Rs 6.66 crores; this is its best Q3 in more than a decade. For the year to date (Q1 to Q3), the television business has declared its best result in the last 15 years. The Group’s digital company, NDTV Convergence, which is at the core of the Group’s business operations and strategy, remains a market leader in the online news space with its 14th consecutive profitable quarter. The Group’s profit for the financial year so far marks a turnaround of Rs 17.86 crores over the corresponding period for thelast year.
Operating expenses for the Group continue to contract; they are down by Rs. 8.5 crores over the same period last year. For more updates, be socially connected with us onWhatsApp ,
Instagram , LinkedIn& Youtube
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