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HOW BRANDS JUMPED ON TO THE 'FRIENDS: THE REUNION Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode RANGARAJAN (RAGHU) RAGHURAM ELEVATED AS CEO OF VMWARE Mware (NYSE: VMW) today announced that its Board of Directors has appointed Rangarajan (Raghu) Raghuram as Chief Executive Officer and member of the Board of STAR SPORTS BAGS NBA BROADCAST RIGHTS FOR INDIAN SUB Star Sports has bagged the broadcast rights for NBA in the Indian sub-continent after the deal with incumbent broadcaster Sony Pictures Networks India (SPNI) didn't get renewed. Sony was the CORPORATES PUT MONEY WHERE THEIR HEART IS WITH CSR Corporates put money where their heart is with CSR initiatives during Covid. From expediting oxygen procurement to rolling out vaccines to their employees, here is RADIO INDUSTRY: TRENDS TO WATCH OUT FOR IN 2021 Ashit Kukian, CEO, Radio City. A trend forecast for 2021 would be a growth in radio in terms of listenership and business from the Tier2 and Tier 3 markets. Due to radio’s reach and credibility ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
HOW BRANDS JUMPED ON TO THE 'FRIENDS: THE REUNION Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode RANGARAJAN (RAGHU) RAGHURAM ELEVATED AS CEO OF VMWARE Mware (NYSE: VMW) today announced that its Board of Directors has appointed Rangarajan (Raghu) Raghuram as Chief Executive Officer and member of the Board of STAR SPORTS BAGS NBA BROADCAST RIGHTS FOR INDIAN SUB Star Sports has bagged the broadcast rights for NBA in the Indian sub-continent after the deal with incumbent broadcaster Sony Pictures Networks India (SPNI) didn't get renewed. Sony was the CORPORATES PUT MONEY WHERE THEIR HEART IS WITH CSR Corporates put money where their heart is with CSR initiatives during Covid. From expediting oxygen procurement to rolling out vaccines to their employees, here is RADIO INDUSTRY: TRENDS TO WATCH OUT FOR IN 2021 Ashit Kukian, CEO, Radio City. A trend forecast for 2021 would be a growth in radio in terms of listenership and business from the Tier2 and Tier 3 markets. Due to radio’s reach and credibility PUBLIC RELATIONS AND COVID-19: FOCUS ON BUILDING TRUST Public relations and COVID-19: Focus on building trust. Guest Column: Varghese M. Thomas, the Global Head & Vice President – CorporateCommunications, TVS
COVID PROTECTORS REPLACE DETTOL’S ICONIC LOGO ON 4 MILLION Dettol, India’s most trusted germ protection brand, launched a one-of-its-kind campaign, #DettolSalutes today. For the first time in its history Dettol, as a tribute to Covid-19 warriors COVID-19 IMPACT: CONSUMER DURABLES SECTOR TO CUSTOMIZE ITS 1 day ago · The sector witnessed a drop in ad volumes across TV, print and radio, whereas digital ad insertions were up by 19% duringApril- May'21.
A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country MYLAB ROPES IN AKSHAY KUMAR AS BRAND AMBASSADOR 1 day ago · Mylab ropes in Akshay Kumar as brand ambassador. The actor will play a vital role in educating people about the use, safety, and efficacy of Mylab’s ZEE5 TO LAUNCH IN THE US ON JUNE 22 1 day ago · ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The U.S. is the final and largest launch for ZEE5, setting the stagefor
YOUTUBE FOR ANDROID TV APP CROSSES 100 MN INSTALLS ON PLAY 13 hours ago · Released in 2014, the app had achieved 50 million installs in May last year. It has doubled that number in just over ayear.
NATIONAL GEOGRAPHIC TO SHOWCASE GORDON RAMSAY: UNCHARTERED National Geographic to showcase Gordon Ramsay: Unchartered Season 3. The series will premiere on 10th June at 9 pm on the channel. byexchange4media
DETTOL LAUNCHES ANTHEM OF 'HOPE AND RESOLVE' Dettol has launched an anthem to spread the message of positivity and hope during these tough times, today. Dettol’s message reiterates the criticality of good habits like hand hygiene, wearing DABUR LAUNCHES VATIKA PROTECT GERM PROTECTION SHAMPOO Vatika Germ Protection shampoo is available in 4 SKUs - 80ml, 180ml, 440ml & 640ml priced at Rs. 45, Rs. 95, Rs. 250 and Rs. 400respectively.
ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is PUBLIC RELATIONS AND COVID-19: FOCUS ON BUILDING TRUST Public relations and COVID-19: Focus on building trust. Guest Column: Varghese M. Thomas, the Global Head & Vice President – CorporateCommunications, TVS
HOW BRANDS JUMPED ON TO THE 'FRIENDS: THE REUNION Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country MRSI STEPS UP TO CELEBRATE INTERNATIONAL MARKET RESEARCH MRSI steps up to celebrate International Market Research Day 2021. The Market Research Society of India is hosting 8 sessions at IMRD21, for the great work done by KAILASH KHER LENDS VOICE TO MANKIND PHARMA'S 'ATMANIRBHAR Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country ADVERTISING NEWS, MEDIA, MARKETING Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics ASIANET TO AIR WORLD TELEVISION PREMIERE OF 'THE PRIEST Asianet is all set to telecast the world television premiere of the horror, suspense, thriller movie - The Priest’s - on Friday, 4 th June 2021.. The Priest is a supernatural horror mystery film INDIAN OTT MARKET IS UNIQUE DUE TO MASS-MARKET PRICING AND Indian OTT market is unique due to mass-market pricing and distribution: Bob Chapek. The Walt Disney Company CEO Bob Chapek has said that the Indian video streaming market is PUBLIC RELATIONS AND COVID-19: FOCUS ON BUILDING TRUST Public relations and COVID-19: Focus on building trust. Guest Column: Varghese M. Thomas, the Global Head & Vice President – CorporateCommunications, TVS
HOW BRANDS JUMPED ON TO THE 'FRIENDS: THE REUNION Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode COLGATE PALMOLIVE SPENT RS 625.53 CRORE ON ADVERTISING IN Colgate Palmolive spent Rs 625.53 crore on advertising in FY21. For the quarter ending March, the company's ad spend stood at Rs 148.89 crore as against Rs 155.5 crore PRIYA KUMAR, PUNEET JOHAR, TARUN KATIAL LAUNCH AI-POWERED Updated: Mar 10, 2021 6:06 PM. Priya Kumar, founder of Priya Kumar’s Training System (PKTS) has joined hands with industry titans TarunKatial
A LOOK AT PR INDUSTRY’S MOST CREATIVE CAMPAIGNS DURING Here is a review of their most creative campaigns during the lockdown phase:-. 1. Adfactors PR. Client- ICICI Lombard. Campaign Title- DurRehkarBhi Hum NibhayeVaade. Objective: “As the country MRSI STEPS UP TO CELEBRATE INTERNATIONAL MARKET RESEARCH MRSI steps up to celebrate International Market Research Day 2021. The Market Research Society of India is hosting 8 sessions at IMRD21, for the great work done by KAILASH KHER LENDS VOICE TO MANKIND PHARMA'S 'ATMANIRBHAR Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma said, “It is a moment of immense pride in launching the anthem as it magnifies the civilization of our nation and what our country RETAIL MEDIA TRENDS TO WATCH OUT FOR IN 2021 Updated: May 5, 2021 12:39 PM. In 2020, Amazon was the clear leader in the US retail media ad spending with almost a monopoly in the segmentcapturing over
INTERVIEW WITH MEDIA, MARKETING AND ADVERTISING ABOUT E4M. exchange4media was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals. TWITTER SEEKS MORE TIME TO COMPLY WITH IT RULES 1 day ago · Twitter seeks more time to comply with IT rules. In a notice, MeitY had said that Twitter's refusal to comply with the rules demonstrated its 'lack of commitment & IN10 MEDIA NETWORK LAUNCHES TECH SERVICE SOLUTION 'STREAM Commenting on the new venture, Aditya Pittie, MD, IN10 Media Network, said, “IN10 Media Network is committed to the development of the broadcast and digital ecosystem in the country. DENTSU APPOINTS ARTI SINGH AS VP NATIONAL FOR HYPERSPACE 1 day ago · Dentsu India has announced the appointment of Arti Singh as VP National for its shoppers' marketing unit, Hyperspace. In her new role, Arti will be in charge of the shoppers’ marketing division DIGITAL MEDIA PLATFORMS YET TO COMPLY WITH NEW RULES AS 3 Digital media platforms yet to comply with new rules as 3-month deadline ends today. Under the new rules, significant social media platforms will have to WONDRLAB DISHES OUT NEW BRAND CAMPAIGN FOR OVENSTORY PIZZA 1 day ago · Wondrlab dishes out new brand campaign for Ovenstory Pizza. The film features children as protagonists, highlighting key pizza-related issues usually ignored by adults IPL 2021: TOP 5 BRAND CAMPAIGNS THAT HIT IT OUT OF THE PARK CRED is known for its out-of-box advertising and had made quite a splash in the last season of IPL as well. This year, it sent social media into a tizzy with its entertaining campaigns, starting MAHARASHTRA GOVT ALLOWS FILM & TV SHOOTS BUT WITH Maharashtra govt allows film & TV shoots but with restrictions. Meanwhile, the industry bodies have requested CM Uddhav Thackeray topermit extension in
DETTOL LAUNCHES ANTHEM OF 'HOPE AND RESOLVE' Dettol has launched an anthem to spread the message of positivity and hope during these tough times, today. Dettol’s message reiterates the criticality of good habits like hand hygiene, wearing exchange4media Staff
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The NDTV Group’s results make this its best Q3 in seven years with a profit of Rs 11.25 crores. The Group’s television business - NDTV Limited shows a turnaround of Rs 16.82 crores over the precedingquarter.
For Q3, the television business is declaring a profit of Rs 6.66 crores; this is its best Q3 in more than a decade. For the year to date (Q1 to Q3), the television business has declared its best result in the last 15 years. The Group’s digital company, NDTV Convergence, which is at the core of the Group’s business operations and strategy, remains a market leader in the online news space with its 14th consecutive profitable quarter. The Group’s profit for the financial year so far marks a turnaround of Rs 17.86 crores over the corresponding period for thelast year.
Operating expenses for the Group continue to contract; they are down by Rs. 8.5 crores over the same period last year. For more updates, be socially connected with us onWhatsApp ,
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