CRAFT EXPERIENCES, DELIGHT & DIFFERENTIATE W/ COLORADO'SWORKSERVICESABOUTBLOG We help fast moving businesses who providerefreshment of strength and spirit, after our work day,grow, launch powerful brands, & craft customer experiencesthat create delight and differentiate their brand. Schedule a Consultation. The Wildstory Manifesto. OUR STORY - WILDSTORY This is the story of us. perception, lives and ultimately the world. We’re a story, brand, and content shop in Superior, CO that believes sharing authentic stories creates buyers and brand loyalty. We look for the big picture, to develop insights and solutions to significant business problems that have no easy answers. MANIFESTO - WILDSTORY the short story. Download the wildstory manifesto. We are here on this planet u0003. to après (ah-pray). It’s the time we dedicate to refreshing our strength and our spirit so we may reconnect to who we truly are. Remember what’s u0003truly important. It’s a time to connect with family and friends and to have conversations that matter. BRANDING, CONTENT & CULTURE The best way to share your story is through a strategically designed content strategy. One that harnesses your competitive differentiator – your brand story. We love all forms of content – verbal, visual, video, audio, and design. We can help you turn a figment of an idea into an award-winning piece of content that will make your audience CASE STUDIES & CLIENT SUCCESS Real clients and real results. In the search for a branding firm, and want to check out some case studies beforehand? You've come to the

right place.

A BRANDING BLOG 4 THE CURIOUS Ready to become a branding genius? With expert interviews, real-life case studies & insights from decades in the game. The Wildstory blog's

your answer.

BGBS 068: COACH JIMMY BGBS 068: Coach Jimmy | Speaker/Story Coach | Are You Willing to Be Willing? Jimmy Hays Nelson, aka Coach Jimmy, has been a high-performance business coach for over a decade.

BABY GOT BACKSTORY

Interested in learning the background story of some of today's largest brands? We interview leaders from Northface, Make-A-Wish Foundation,

and many more.

BGBS 065: MARLO VERNON BGBS 065 | Marlo Vernon | CarePenguin | You Just Have to Go For It. Marlo Vernon is a recent graduate from CU’s Leeds School of Business and the CEO of CarePenguin, an IoT business created to aid in the care of older adults living independently. After doing time as an international model and squirrel caregiver, she found her true passion in entrepreneurship. BGBS 067: MARGARET HARTWELL The toolkit for creatives and strategists is a must read, whether you’re in branding, or not. archetypes, and archetypal analysis, are all about stripping away the noise in getting down to the essence, the core, and that’s also the aim of today’s interview. In addition to

being an

CRAFT EXPERIENCES, DELIGHT & DIFFERENTIATE W/ COLORADO'SWORKSERVICESABOUTBLOG We help fast moving businesses who providerefreshment of strength and spirit, after our work day,grow, launch powerful brands, & craft customer experiencesthat create delight and differentiate their brand. Schedule a Consultation. The Wildstory Manifesto. OUR STORY - WILDSTORY This is the story of us. perception, lives and ultimately the world. We’re a story, brand, and content shop in Superior, CO that believes sharing authentic stories creates buyers and brand loyalty. We look for the big picture, to develop insights and solutions to significant business problems that have no easy answers. MANIFESTO - WILDSTORY the short story. Download the wildstory manifesto. We are here on this planet u0003. to après (ah-pray). It’s the time we dedicate to refreshing our strength and our spirit so we may reconnect to who we truly are. Remember what’s u0003truly important. It’s a time to connect with family and friends and to have conversations that matter. BRANDING, CONTENT & CULTURE The best way to share your story is through a strategically designed content strategy. One that harnesses your competitive differentiator – your brand story. We love all forms of content – verbal, visual, video, audio, and design. We can help you turn a figment of an idea into an award-winning piece of content that will make your audience CASE STUDIES & CLIENT SUCCESS Real clients and real results. In the search for a branding firm, and want to check out some case studies beforehand? You've come to the

right place.

A BRANDING BLOG 4 THE CURIOUS Ready to become a branding genius? With expert interviews, real-life case studies & insights from decades in the game. The Wildstory blog's

your answer.

BGBS 068: COACH JIMMY BGBS 068: Coach Jimmy | Speaker/Story Coach | Are You Willing to Be Willing? Jimmy Hays Nelson, aka Coach Jimmy, has been a high-performance business coach for over a decade.

BABY GOT BACKSTORY

Interested in learning the background story of some of today's largest brands? We interview leaders from Northface, Make-A-Wish Foundation,

and many more.

BGBS 065: MARLO VERNON BGBS 065 | Marlo Vernon | CarePenguin | You Just Have to Go For It. Marlo Vernon is a recent graduate from CU’s Leeds School of Business and the CEO of CarePenguin, an IoT business created to aid in the care of older adults living independently. After doing time as an international model and squirrel caregiver, she found her true passion in entrepreneurship. BGBS 067: MARGARET HARTWELL The toolkit for creatives and strategists is a must read, whether you’re in branding, or not. archetypes, and archetypal analysis, are all about stripping away the noise in getting down to the essence, the core, and that’s also the aim of today’s interview. In addition to

being an

OUR STORY - WILDSTORY This is the story of us. perception, lives and ultimately the world. We’re a story, brand, and content shop in Superior, CO that believes sharing authentic stories creates buyers and brand loyalty. We look for the big picture, to develop insights and solutions to significant business problems that have no easy answers. MANIFESTO - WILDSTORY the short story. Download the wildstory manifesto. We are here on this planet u0003. to après (ah-pray). It’s the time we dedicate to refreshing our strength and our spirit so we may reconnect to who we truly are. Remember what’s u0003truly important. It’s a time to connect with family and friends and to have conversations that matter. SPEAKING + WORKSHOPS Workshops. Get Wildly Hands On. Our discipline is brand and marketing and our unique lens is story. We’ve developed powerful facilitated sessions and tools that get teams thinking differently. Our process has been repeatedly recognized as a progressive approach that is a blending of the magical and the logical that provides our clients BRANDING VS. MARKETING: THE DIFFERENCE Video Transcript. Marc Gutman 0:03 Hey, I’m Marc, and I’m here at the happy house studio in today we are talking, branding versus marketing, which is oftentimes a controversial subject. BRANDING VS. MARKETING ARCHIVES Be The First To Know. Sign up to get our best stuff: newsletter, blog, podcast, and updates. CASE STUDIES & CLIENT SUCCESS Real clients and real results. In the search for a branding firm, and want to check out some case studies beforehand? You've come to the

right place.

10X YOUR NOTETAKING WITH SKETCHNOTING 10x Your Notetaking With Sketchnoting. Sketchnoting is a note-taking format that anyone can do, even if you aren’t an artist and are infamous for not-so-great handwriting like Wildstory’s founder, Marc Gutman. If playback doesn't begin shortly, try restarting your device. Videos you watch may be added to the TV's watch history and influence PUT YOURSELF IN A BUCKET No one likes to be put in a bucket. It feels as though we are being lumped together with everyone else.I know, I know. You’re special. You’re different. But know what? No one else knows that. OUR EXPERIENCES WITH BRAND STRATEGY AND CONTENT CREATION Mario Quezada and I have an open conversation on what it means to be a senior strategist and how we both found our way here from different backgrounds. The overall theme of this video explores the ultimate balance as a creative—having enough empathy to speak the language of your audience, yet being detached enough that you can accept criticism

and embrace growth.

WHAT DO YOUR BUSINESS, YOUR EMPLOYEES, AND YOUR CUSTOMERS “Are you beige or are you someone or a company I can some of myself in? Is this for me?” That is the first, subconscious question your customers and prospects are trying to answer in the moment it takes to draw in a breath. It’s the question we all try to answer for just about everything in our lives. The simple fact is that people across this globe want something to believe in. Brett CRAFT EXPERIENCES, DELIGHT & DIFFERENTIATE W/ COLORADO'SWORKSERVICESABOUTBLOG We help fast moving businesses who providerefreshment of strength and spirit, after our work day,grow, launch powerful brands, & craft customer experiencesthat create delight and differentiate their brand. Schedule a Consultation. The Wildstory Manifesto. GOOD STUFF - WILDSTORY The Good Stuff. As promised, here is all the good stuff. Wildstory Brand Intensive. Since you’re at this page you’ve heard me speak live or on stage and as a thank you, we have created a special price for our value-packed Wildstory Brand Instensive of $495. Regularly

$995.

OUR STORY - WILDSTORY This is the story of us. perception, lives and ultimately the world. We’re a story, brand, and content shop in Superior, CO that believes sharing authentic stories creates buyers and brand loyalty. We look for the big picture, to develop insights and solutions to significant business problems that have no easy answers. MANIFESTO - WILDSTORY the short story. Download the wildstory manifesto. We are here on this planet u0003. to après (ah-pray). It’s the time we dedicate to refreshing our strength and our spirit so we may reconnect to who we truly are. Remember what’s u0003truly important. It’s a time to connect with family and friends and to have conversations that matter. BRANDING, CONTENT & CULTURE The best way to share your story is through a strategically designed content strategy. One that harnesses your competitive differentiator – your brand story. We love all forms of content – verbal, visual, video, audio, and design. We can help you turn a figment of an idea into an award-winning piece of content that will make your audience

WILDSTORY.COM

wildstory.com

BGBS 071: MAURICE CHERRY BGBS 071: Maurice Cherry | Creative Strategist | The Restorative Power of Play. Maurice Cherry is the creative strategist for CodeSandbox, an online code editor tailored for web applications. CASE STUDIES & CLIENT SUCCESS Real clients and real results. In the search for a branding firm, and want to check out some case studies beforehand? You've come to the

right place.

A BRANDING BLOG 4 THE CURIOUS Ready to become a branding genius? With expert interviews, real-life case studies & insights from decades in the game. The Wildstory blog's

your answer.

BGBS 068: COACH JIMMY BGBS 068: Coach Jimmy | Speaker/Story Coach | Are You Willing to Be Willing? Jimmy Hays Nelson, aka Coach Jimmy, has been a high-performance business coach for over a decade. CRAFT EXPERIENCES, DELIGHT & DIFFERENTIATE W/ COLORADO'SWORKSERVICESABOUTBLOG We help fast moving businesses who providerefreshment of strength and spirit, after our work day,grow, launch powerful brands, & craft customer experiencesthat create delight and differentiate their brand. Schedule a Consultation. The Wildstory Manifesto. GOOD STUFF - WILDSTORY The Good Stuff. As promised, here is all the good stuff. Wildstory Brand Intensive. Since you’re at this page you’ve heard me speak live or on stage and as a thank you, we have created a special price for our value-packed Wildstory Brand Instensive of $495. Regularly

$995.

OUR STORY - WILDSTORY This is the story of us. perception, lives and ultimately the world. We’re a story, brand, and content shop in Superior, CO that believes sharing authentic stories creates buyers and brand loyalty. We look for the big picture, to develop insights and solutions to significant business problems that have no easy answers. MANIFESTO - WILDSTORY the short story. Download the wildstory manifesto. We are here on this planet u0003. to après (ah-pray). It’s the time we dedicate to refreshing our strength and our spirit so we may reconnect to who we truly are. Remember what’s u0003truly important. It’s a time to connect with family and friends and to have conversations that matter. BRANDING, CONTENT & CULTURE The best way to share your story is through a strategically designed content strategy. One that harnesses your competitive differentiator – your brand story. We love all forms of content – verbal, visual, video, audio, and design. We can help you turn a figment of an idea into an award-winning piece of content that will make your audience

WILDSTORY.COM

wildstory.com

BGBS 071: MAURICE CHERRY BGBS 071: Maurice Cherry | Creative Strategist | The Restorative Power of Play. Maurice Cherry is the creative strategist for CodeSandbox, an online code editor tailored for web applications. CASE STUDIES & CLIENT SUCCESS Real clients and real results. In the search for a branding firm, and want to check out some case studies beforehand? You've come to the

right place.

A BRANDING BLOG 4 THE CURIOUS Ready to become a branding genius? With expert interviews, real-life case studies & insights from decades in the game. The Wildstory blog's

your answer.

BGBS 068: COACH JIMMY BGBS 068: Coach Jimmy | Speaker/Story Coach | Are You Willing to Be Willing? Jimmy Hays Nelson, aka Coach Jimmy, has been a high-performance business coach for over a decade. OUR STORY - WILDSTORY This is the story of us. perception, lives and ultimately the world. We’re a story, brand, and content shop in Superior, CO that believes sharing authentic stories creates buyers and brand loyalty. We look for the big picture, to develop insights and solutions to significant business problems that have no easy answers.

WILDSTORY.COM

wildstory.com

SPEAKING + WORKSHOPS Workshops. Get Wildly Hands On. Our discipline is brand and marketing and our unique lens is story. We’ve developed powerful facilitated sessions and tools that get teams thinking differently. Our process has been repeatedly recognized as a progressive approach that is a blending of the magical and the logical that provides our clients

CONTACT - WILDSTORY

Be The First To Know. Sign up to get our best stuff: newsletter, blog, podcast, and updates.

INBOARD - WILDSTORY

Inboard Technology, a grassroots company in California with a background in action sports, had developed a proprietary technology that they knew would disrupt the electronic skateboard industry.

EL CAP - WILDSTORY

the long story. Earth Treks, a successful network of indoor climbing gyms, had merged with another powerhouse indoor climbing gym network, Planet Granite. Out of this merger, El Cap was formed as the parent group for both gyms and quickly became one of the leaders in the indoor climbing gym space. Uniting cultures without losing their

souls.

BABY GOT BACKSTORY

Interested in learning the background story of some of today's largest brands? We interview leaders from Northface, Make-A-Wish Foundation,

and many more.

OUR EXPERIENCES WITH BRAND STRATEGY AND CONTENT CREATION Mario Quezada and I have an open conversation on what it means to be a senior strategist and how we both found our way here from different backgrounds. The overall theme of this video explores the ultimate balance as a creative—having enough empathy to speak the language of your audience, yet being detached enough that you can accept criticism

and embrace growth.

THOR INDUSTRIES

One of the leaders in the outdoor industry is Thor Industries, an American manufacturer of recreational vehicles, or “RVs”. Their roster includes such household names like Airstream, Keystone, Heartland RV, Jayco, Livin Lite RV, and others. While they are the current number one manufacturer, Thor realized that, in the face of

growing

BGBS 002: BRAD LUDDEN BGBS Episode 002: Out Living ItFighting the Cancer Epidemic with Adventure. When you’re in your 20s, time is spent on holding down a job, making friends, and paying rent. CRAFT EXPERIENCES, DELIGHT & DIFFERENTIATE W/ COLORADO'SWORKSERVICESABOUTBLOG We help fast moving businesses who providerefreshment of strength and spirit, after our work day,grow, launch powerful brands, & craft customer experiencesthat create delight and differentiate their brand. Schedule a Consultation. The Wildstory Manifesto. OUR STORY - WILDSTORY This is the story of us. perception, lives and ultimately the world. We’re a story, brand, and content shop in Superior, CO that believes sharing authentic stories creates buyers and brand loyalty. We look for the big picture, to develop insights and solutions to significant business problems that have no easy answers. MANIFESTO - WILDSTORY the short story. Download the wildstory manifesto. We are here on this planet u0003. to après (ah-pray). It’s the time we dedicate to refreshing our strength and our spirit so we may reconnect to who we truly are. Remember what’s u0003truly important. It’s a time to connect with family and friends and to have conversations that matter. BRANDING, CONTENT & CULTURE The best way to share your story is through a strategically designed content strategy. One that harnesses your competitive differentiator – your brand story. We love all forms of content – verbal, visual, video, audio, and design. We can help you turn a figment of an idea into an award-winning piece of content that will make your audience A BRANDING BLOG 4 THE CURIOUS Ready to become a branding genius? With expert interviews, real-life case studies & insights from decades in the game. The Wildstory blog's

your answer.

CASE STUDIES & CLIENT SUCCESS Real clients and real results. In the search for a branding firm, and want to check out some case studies beforehand? You've come to the

right place.

THOR INDUSTRIES

One of the leaders in the outdoor industry is Thor Industries, an American manufacturer of recreational vehicles, or “RVs”. Their roster includes such household names like Airstream, Keystone, Heartland RV, Jayco, Livin Lite RV, and others. While they are the current number one manufacturer, Thor realized that, in the face of

growing

EL CAP - WILDSTORY

the long story. Earth Treks, a successful network of indoor climbing gyms, had merged with another powerhouse indoor climbing gym network, Planet Granite. Out of this merger, El Cap was formed as the parent group for both gyms and quickly became one of the leaders in the indoor climbing gym space. Uniting cultures without losing their

souls.

WHAT IS A MANIFESTO AND WHY IS IT A MUST-HAVE FOR YOUR According to Dictionary.com, a manifesto is a “public declaration of intentions, opinions, objectives, or motives, as one issued by a government, sovereign, or organization. Although my favorite definition is from Luke Sullivan, author of the well-known advertising book, “Hey, Whipple, squeeze this”: “A manifesto is your

brand’s Magna

3 REASONS YOUR BRAND IS COSTING YOU SALES 3 reasons your brand is probably costing you sales. As someone who has been dedicated to helping people and brands succeed with their target audiences for over two decades, one of the truths I’ve come to learn during my time in this business is that no two organizations are created in quite the same way. Over the years, we’ve worked with a CRAFT EXPERIENCES, DELIGHT & DIFFERENTIATE W/ COLORADO'SWORKSERVICESABOUTBLOG We help fast moving businesses who providerefreshment of strength and spirit, after our work day,grow, launch powerful brands, & craft customer experiencesthat create delight and differentiate their brand. Schedule a Consultation. The Wildstory Manifesto. OUR STORY - WILDSTORY This is the story of us. perception, lives and ultimately the world. We’re a story, brand, and content shop in Superior, CO that believes sharing authentic stories creates buyers and brand loyalty. We look for the big picture, to develop insights and solutions to significant business problems that have no easy answers. MANIFESTO - WILDSTORY the short story. Download the wildstory manifesto. We are here on this planet u0003. to après (ah-pray). It’s the time we dedicate to refreshing our strength and our spirit so we may reconnect to who we truly are. Remember what’s u0003truly important. It’s a time to connect with family and friends and to have conversations that matter. BRANDING, CONTENT & CULTURE The best way to share your story is through a strategically designed content strategy. One that harnesses your competitive differentiator – your brand story. We love all forms of content – verbal, visual, video, audio, and design. We can help you turn a figment of an idea into an award-winning piece of content that will make your audience A BRANDING BLOG 4 THE CURIOUS Ready to become a branding genius? With expert interviews, real-life case studies & insights from decades in the game. The Wildstory blog's

your answer.

CASE STUDIES & CLIENT SUCCESS Real clients and real results. In the search for a branding firm, and want to check out some case studies beforehand? You've come to the

right place.

THOR INDUSTRIES

One of the leaders in the outdoor industry is Thor Industries, an American manufacturer of recreational vehicles, or “RVs”. Their roster includes such household names like Airstream, Keystone, Heartland RV, Jayco, Livin Lite RV, and others. While they are the current number one manufacturer, Thor realized that, in the face of

growing

EL CAP - WILDSTORY

the long story. Earth Treks, a successful network of indoor climbing gyms, had merged with another powerhouse indoor climbing gym network, Planet Granite. Out of this merger, El Cap was formed as the parent group for both gyms and quickly became one of the leaders in the indoor climbing gym space. Uniting cultures without losing their

souls.

WHAT IS A MANIFESTO AND WHY IS IT A MUST-HAVE FOR YOUR According to Dictionary.com, a manifesto is a “public declaration of intentions, opinions, objectives, or motives, as one issued by a government, sovereign, or organization. Although my favorite definition is from Luke Sullivan, author of the well-known advertising book, “Hey, Whipple, squeeze this”: “A manifesto is your

brand’s Magna

3 REASONS YOUR BRAND IS COSTING YOU SALES 3 reasons your brand is probably costing you sales. As someone who has been dedicated to helping people and brands succeed with their target audiences for over two decades, one of the truths I’ve come to learn during my time in this business is that no two organizations are created in quite the same way. Over the years, we’ve worked with a CRAFT EXPERIENCES, DELIGHT & DIFFERENTIATE W/ COLORADO'S We help fast moving businesses who providerefreshment of strength and spirit, after our work day,grow, launch powerful brands, & craft customer experiencesthat create delight and differentiate their brand. Schedule a Consultation. The Wildstory Manifesto. OUR STORY - WILDSTORY This is the story of us. perception, lives and ultimately the world. We’re a story, brand, and content shop in Superior, CO that believes sharing authentic stories creates buyers and brand loyalty. We look for the big picture, to develop insights and solutions to significant business problems that have no easy answers. MANIFESTO - WILDSTORY the short story. Download the wildstory manifesto. We are here on this planet u0003. to après (ah-pray). It’s the time we dedicate to refreshing our strength and our spirit so we may reconnect to who we truly are. Remember what’s u0003truly important. It’s a time to connect with family and friends and to have conversations that matter. 10X YOUR NOTETAKING WITH SKETCHNOTING 10x Your Notetaking With Sketchnoting. Sketchnoting is a note-taking format that anyone can do, even if you aren’t an artist and are infamous for not-so-great handwriting like Wildstory’s founder, Marc Gutman. If playback doesn't begin shortly, try restarting your device. Videos you watch may be added to the TV's watch history and influence

INBOARD - WILDSTORY

Inboard Technology, a grassroots company in California with a background in action sports, had developed a proprietary technology that they knew would disrupt the electronic skateboard industry. TOP 13 BOOKS FOR BUSINESS STORYTELLING 1. The Hero with a Thousand Faces by Joseph Campbell. It all starts here, with Joseph Campbell and The Hero with a Thousand Faces. First published in 1949, Campbell was the first to identify the concept of the mono-myth and mythic structure of stories. WHAT DO YOUR BUSINESS, YOUR EMPLOYEES, AND YOUR CUSTOMERS “Are you beige or are you someone or a company I can some of myself in? Is this for me?” That is the first, subconscious question your customers and prospects are trying to answer in the moment it takes to draw in a breath. It’s the question we all try to answer for just about everything in our lives. The simple fact is that people across this globe want something to believe in. Brett WHAT IS A MANIFESTO AND WHY IS IT A MUST-HAVE FOR YOUR According to Dictionary.com, a manifesto is a “public declaration of intentions, opinions, objectives, or motives, as one issued by a government, sovereign, or organization. Although my favorite definition is from Luke Sullivan, author of the well-known advertising book, “Hey, Whipple, squeeze this”: “A manifesto is your

brand’s Magna

FIRST DESCENTS

Experience the healing power of adventure. This is the simple yet powerful idea that was the genesis of First Descents, a non-profit organization dedicated to empowering young adults dealing with cancer and other life-threatening health conditions.

BRAND AUDIT EXAMPLE

To illustrate these points let’s look at Clark’s shoes. Clark’s is an iconic shoe manufacturer that was founded in 1825. That’s a long time ago! Headquartered in Britain, it is probably one of the most iconic and famous boot designs in all of America and the world. For the longest time, I OUR STORY - WILDSTORY Our values are exactly what they should be: non-negotiables. We hire, fire, and evaluate on these values. We live them day in and day out. They are not words that are simply posted on our website or some artifact in the office - these values live and breathe via our daily articulation and expression. MANIFESTO - WILDSTORY 6:30am I’m sitting at the kitchen table at 6:30 in the morning. I’m 9. The light is cold and gray at this hour in suburban Detroit. My dad sits across from me as I quietly eat my Honey Nut Cheerios. BRANDING, CONTENT & CULTURE Using the same techniques Hollywood does to create blockbusters, we span across culture, brand, and content to create powerful, emotionally charged brands. A BRANDING BLOG 4 THE CURIOUS Ready to become a branding genius? With expert interviews, real-life case studies & insights from decades in the game. The Wildstory blog's

your answer.

INBOARD - WILDSTORY

Inboard Technology, a grassroots company in California with a background in action sports, had developed a proprietary technology that they knew would disrupt the electronic skateboard industry.

EL CAP - WILDSTORY

Earth Treks, a successful network of indoor climbing gyms, had merged with another powerhouse indoor climbing gym network, Planet Granite. Out of this merger, El Cap was formed as the parent group for both gyms and quickly became one of the leaders in the indoor climbing gym

space.

THOR INDUSTRIES

One thing that unites us as a nation is the outdoors. Millions of Americans love to get outside and enjoy time with family and friends, going off on adventures right in

BABY GOT BACKSTORY

Interested in learning the background story of some of today's largest brands? We interview leaders from Northface, Make-A-Wish Foundation,

and many more.

WHAT IS A MANIFESTO AND WHY IS IT A MUST-HAVE FOR YOUR A manifesto is a way to state your purpose, goals, and what you stand for. It does all the heavy lifting for you by explaining why you exist to ignite the brand fire in your customers’ bones. It also answers crucial customer questions like, why do you exist? Why should I care? Why should I buy your product? 3 REASONS YOUR BRAND IS COSTING YOU SALES This article is an overview of the myriad of different reasons why a brand may be losing sales, and what you can do about them sooner

rather than later.

OUR STORY - WILDSTORY Our values are exactly what they should be: non-negotiables. We hire, fire, and evaluate on these values. We live them day in and day out. They are not words that are simply posted on our website or some artifact in the office - these values live and breathe via our daily articulation and expression. MANIFESTO - WILDSTORY 6:30am I’m sitting at the kitchen table at 6:30 in the morning. I’m 9. The light is cold and gray at this hour in suburban Detroit. My dad sits across from me as I quietly eat my Honey Nut Cheerios. BRANDING, CONTENT & CULTURE Using the same techniques Hollywood does to create blockbusters, we span across culture, brand, and content to create powerful, emotionally charged brands. A BRANDING BLOG 4 THE CURIOUS Ready to become a branding genius? With expert interviews, real-life case studies & insights from decades in the game. The Wildstory blog's

your answer.

INBOARD - WILDSTORY

Inboard Technology, a grassroots company in California with a background in action sports, had developed a proprietary technology that they knew would disrupt the electronic skateboard industry.

EL CAP - WILDSTORY

Earth Treks, a successful network of indoor climbing gyms, had merged with another powerhouse indoor climbing gym network, Planet Granite. Out of this merger, El Cap was formed as the parent group for both gyms and quickly became one of the leaders in the indoor climbing gym

space.

THOR INDUSTRIES

One thing that unites us as a nation is the outdoors. Millions of Americans love to get outside and enjoy time with family and friends, going off on adventures right in

BABY GOT BACKSTORY

Interested in learning the background story of some of today's largest brands? We interview leaders from Northface, Make-A-Wish Foundation,

and many more.

WHAT IS A MANIFESTO AND WHY IS IT A MUST-HAVE FOR YOUR A manifesto is a way to state your purpose, goals, and what you stand for. It does all the heavy lifting for you by explaining why you exist to ignite the brand fire in your customers’ bones. It also answers crucial customer questions like, why do you exist? Why should I care? Why should I buy your product? 3 REASONS YOUR BRAND IS COSTING YOU SALES This article is an overview of the myriad of different reasons why a brand may be losing sales, and what you can do about them sooner

rather than later.

CRAFT EXPERIENCES, DELIGHT & DIFFERENTIATE W/ COLORADO'S Colorado-based strategy and content studio turning brand stories into success stories. Resonate with your customers, build loyalty, and drive demand with us.

WILDSTORY.COM

wildstory.com

SPEAKING + WORKSHOPS Speaking. Get Wildly Inspired We get it. You need to bring in a speaker who will be entertaining, funny, and drop some mind-blowing take-aways. But and there’s always a “but” you’ve been burned

before.

CASE STUDIES & CLIENT SUCCESS Real clients and real results. In the search for a branding firm, and want to check out some case studies beforehand? You've come to the

right place.

INBOARD - WILDSTORY

Inboard Technology, a grassroots company in California with a background in action sports, had developed a proprietary technology that they knew would disrupt the electronic skateboard industry. 10X YOUR NOTETAKING WITH SKETCHNOTING Sketchnoting is a note-taking format that anyone can do, even if you aren’t an artist and are infamous for not-so-great handwriting like Wildstory’s founder, Marc Gutman. WHAT IS A MANIFESTO AND WHY IS IT A MUST-HAVE FOR YOUR A manifesto is a way to state your purpose, goals, and what you stand for. It does all the heavy lifting for you by explaining why you exist to ignite the brand fire in your customers’ bones. It also answers crucial customer questions like, why do you exist? Why should I care? Why should I buy your product? 6 TIPS FOR VIDEO CONFERENCING More of a reader? Here is the transcript of the video for your reading pleasure: If a brand (your company or your personal brand) is defined as a person’s gut feeling about you, your product or service what gut feeling do you think you are leaving your customers and boss with when you meet virtual via BGBS 021: FRANK SHANKWITZ BGBS: 021: Wish Man. Creator and Co-Founder of the Make-A-Wish Foundation, Frank Shankwitz is sharing how he went from humble beginnings and living in a campground as a child to becoming an Arizona State Trooper and having a near-death experience to becoming one of Forbes Top Ten Keynote Speakers and helping grant wishes of terminally ill children. C: 15 MINUTE BRAND CALL We turn businesses that dare to be great into brands that stand out from the competition and create, loyal repeat customers. In short, we help you to sell more stuff, at 303.578.6498 contact

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WILDSTORY #25: INBOARD Two extreme sports enthusiasts spend two years developing a motorized skateboard. WILDSTORY helps them reach their goals on Kickstarter.

See Full Case Study

WILDSTORY #6: BRÜFROU Beer, food and an airport hanger create an one-of-a-kind foodie experience. WILDSTORY helps the event take flight.

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WILDSTORY #17: BIFF

Independent films, feature film previews, extinct species and food all converge for a four-day festival. WILDSTORY helped fill the seats. View Full Case Study WILDSTORY #3: BRONUTS Two brothers convert donuts to balls for a tasty innuendo. WILDSTORY helps provide a fully baked launch. View Full Case Study

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WE ARE WILDSTORY - A STORYTELLING AND CONTENT STRATEGY SHOP. WE BUILD POWERFUL, AUTHENTIC CONVERSATIONS THAT CHANGE THE WAY PEOPLE FEEL ABOUT YOU AND YOUR BRAND.

WE'RE STORYTELLERS

We are master storytellers and strategists who dare our clients to create disruptive and memorable brands. We specialize in brand storytelling, digital strategy, content creation and developing strong connections that increase value. What does all that mean? We help you discover what’s wild about your story and get the world to see what

you see.

our services

LOVE YOUR STORYTELLING PARTNER If you’re looking for a firm that’s going to give you the same campaign they gave a previous client in a similar industry we’re probably not for you. However, if you’re looking for a partner that eschews Groundhog Day, lives creatively, prides itself on being fun to work with, encourages snow days, and sees the world differently than creative partner then you’ll probably love working with us.

our values

CLIENTS WE’VE WORKED WITH

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STORYTELLING

Stories shape what we believe. Stories are what create relationships. We only connect with brands that make us feel. Stories are how we connect. Let us help you tell your story.

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MEDIA RELATIONS

Looking to jump start your business and get noticed?  WildStory Media lives and breathes the development of relationships with the journalists and influencers that matter most – from editors, producers, reporters, and bloggers and everything in between.

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DIGITAL PUBLIC RELATIONS There’s no denying it – public relations has gone digital. Social media has turned everyone into a journalist or influencer. Grandparents are tweeting. Tweens are blogging. As a result, public relations campaigns have become more complex. Don’t worry. We help you create the digital content, assets and strategies you need to be relevant in today’s social scene.

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DON'T BE SHY. GET IN TOUCH. If you are interested in working together, send us an inquiry and we will get back to you as soon as we can!

Contact us

Recent Blog Posts & Podcasts DIARY OF A DOER EPISODE 011: HOW YOUR STORIES SELL, AND WHY YOU’VE GOT TO TELL THEM WITH MARC GUTMAN Listen to this episode of Diary of a Doer: How Your Stories Sell, and Why You've Got to Tell Them In this episode of Diary of a Doer, I had the opportunity to share how our stories are critical to developing trust with potential clients and customers. On this episode...

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WARBY PARKER BRAND STORY AUDIT Successfully Turning Your Meaning, Purpose, and Product into Your Brand Story More of a reader? Here's what is covered in the video, but transcribed into text. What is a brand story? This question I get asked quite often, both online and in person. I wanted to start...

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Audio Player

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Use Up/Down Arrow keys to increase or decrease volume. “BGBS 020: Michael Ventura | Founder of Sub Rosa | Someday I’ll

be an Idea Man”

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https://wildstory.com/podcast-player/3746/bgbs-020-michael-ventura-founder-of-sub-rosa-someday-ill-be-an-idea-man.mp3

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https://wildstory.com/podcast-player/3742/bgbs-019-chip-conley-founder-of-joie-de-vivre-becoming-a-modern-elder.mp3

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https://wildstory.com/podcast-player/3739/bgbs-018-frank-and-jacqueline-bonanno-bonanno-concepts-creating-happy-explicit.mp3 BGBS 020: Michael Ventura | Founder of Sub Rosa | Someday I’ll be

an Idea Man

BGBS 019: Chip Conley | Founder of Joie de Vivre | Becoming A Modern

Elder

BGBS 018: Frank and Jacqueline Bonanno | Bonanno Concepts | Creating

Happy People

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