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HITTING 'EM WHERE IT HURTS: THE POWER OF PAIN POINT MARKETING Hitting ‘Em Where It Hurts: The Power Of Pain Point Marketing. Pain sucks. Yes, pain can make us stronger, it’s a necessary part of life, yada yada yada. But let’s be honest. Nobody likes pain, whether it’s emotional, physical or mental. It’s in our nature as human beings to avoid pain and seek pleasure whenever possible. 10 THINGS I HATE ABOUT YOUR WEBSITE Give me options and cover your butt in the event that your contact form doesn’t work/phone line is down/fax is busy/etc. Keep contact info in an obvious place. A “Contact” page is a good idea. A sidebar is nice. A footer works and is also the most traditional and expected place to find contact info. 2. "PROVIDE VALUE TO CUSTOMERS," THEY SAY. BUT WHAT DOES THAT Right up there with 'write epic content' and 'be awesome', you probably hear or read something every day that reminds you to 'provide value to customers.' But what does that mean? It may or may not be price, service, experience or anything else. HUMOR IN MARKETING: WHY IT WORKS, A HARSH REALITY, HOW TO The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. FEAR-BASED MARKETING: EFFECTIVE OR EVIL? GET OUT OF THE WHIRLWIND! LEARN HOW TO GET THINGS DONE. Today we talk some serious GTD (Getting Things Done). It's a system taught by David Allen and it's worked wonders for us. We share the 5 steps (collect, clarify, organize, reflect, engage), some of our trip-ups and share what we've learned. SEO MISTAKES: ARE YOU CHOOSING THE WRONG KEYWORDS? SEO Keyword Mistake #1: Choosing Keywords That Are Too Competitive. I like to start with the Google Keyword Tool. It’s simple, it’s free and it gives you a decent overview. When you type a keyword or phrase into the search box, Google returns a list of related search terms and a relative competition score for each. "GREAT BY CHOICE": BOOK IN A NUTSHELL Scott was no slacker–he was already celebrated for his prior expedition with Ernest Shackleton that came only 520 miles from the pole. If anything, he was overconfident in his prodigious abilities. In a nutshell, Great by Choice teaches us, as business owners, to prepare for uncertain times by being disciplined, cautious–evenparanoid, and
WEB.SEARCH.SOCIAL DIGITAL MARKETING & CONSULTING SERVICES Show Me How! Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way. HOW TO USE EMAIL AS A BETTER COMMUNICATION TOOL Instead, consider emailing one key person directly. You’ll get one answer and won’t clog up other people’s email. If the need arises to engage with more than one person, consider sending each a separate email instead of trying to create a confusing message that is sent tomultiple people.
HITTING 'EM WHERE IT HURTS: THE POWER OF PAIN POINT MARKETING Hitting ‘Em Where It Hurts: The Power Of Pain Point Marketing. Pain sucks. Yes, pain can make us stronger, it’s a necessary part of life, yada yada yada. But let’s be honest. Nobody likes pain, whether it’s emotional, physical or mental. It’s in our nature as human beings to avoid pain and seek pleasure whenever possible. 10 THINGS I HATE ABOUT YOUR WEBSITE Give me options and cover your butt in the event that your contact form doesn’t work/phone line is down/fax is busy/etc. Keep contact info in an obvious place. A “Contact” page is a good idea. A sidebar is nice. A footer works and is also the most traditional and expected place to find contact info. 2. "PROVIDE VALUE TO CUSTOMERS," THEY SAY. BUT WHAT DOES THAT Right up there with 'write epic content' and 'be awesome', you probably hear or read something every day that reminds you to 'provide value to customers.' But what does that mean? It may or may not be price, service, experience or anything else. HUMOR IN MARKETING: WHY IT WORKS, A HARSH REALITY, HOW TO The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. FEAR-BASED MARKETING: EFFECTIVE OR EVIL? GET OUT OF THE WHIRLWIND! LEARN HOW TO GET THINGS DONE. Today we talk some serious GTD (Getting Things Done). It's a system taught by David Allen and it's worked wonders for us. We share the 5 steps (collect, clarify, organize, reflect, engage), some of our trip-ups and share what we've learned. SEO MISTAKES: ARE YOU CHOOSING THE WRONG KEYWORDS? SEO Keyword Mistake #1: Choosing Keywords That Are Too Competitive. I like to start with the Google Keyword Tool. It’s simple, it’s free and it gives you a decent overview. When you type a keyword or phrase into the search box, Google returns a list of related search terms and a relative competition score for each. "GREAT BY CHOICE": BOOK IN A NUTSHELL Scott was no slacker–he was already celebrated for his prior expedition with Ernest Shackleton that came only 520 miles from the pole. If anything, he was overconfident in his prodigious abilities. In a nutshell, Great by Choice teaches us, as business owners, to prepare for uncertain times by being disciplined, cautious–evenparanoid, and
WEB.SEARCH.SOCIAL DIGITAL MARKETING & CONSULTING SERVICES Show Me How! Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way. THE WEB.SEARCH.SOCIAL MARKETING PODCAST The Web.Search.Social Podcast. Leave behind the blueprints, secrets and “ten steps to success” and join us as we talk about a better way to market and grow your business. We share marketing ideas, insights and personal experiences and talk with industry pros abouttopics relevant to
HOW TO USE EMAIL AS A BETTER COMMUNICATION TOOL Instead, consider emailing one key person directly. You’ll get one answer and won’t clog up other people’s email. If the need arises to engage with more than one person, consider sending each a separate email instead of trying to create a confusing message that is sent tomultiple people.
10 THINGS I HATE ABOUT YOUR WEBSITE Give me options and cover your butt in the event that your contact form doesn’t work/phone line is down/fax is busy/etc. Keep contact info in an obvious place. A “Contact” page is a good idea. A sidebar is nice. A footer works and is also the most traditional and expected place to find contact info. 2. THE CHALLENGES OF NAMING A NEW PRODUCT OR BUSINESS Different Perspectives. One of the challenges we faced was having four partners involved in the naming, each with a unique perspective. Mike, who is in charge of sales and marketing, wants something with a hook that he can speak from a stage or throw out at a trade show and have it be instantly memorable. WHEN CUSTOMERS ATTACK: 5 HAIR-PULLING SCENARIOS AND HOW TO The trick to succeeding in business is not to do things right (though it helps from time to time) but to know how to deal with it when they go wrong. 1. Dealing With “The Know It All”. You know the one – he’s always got a friend/brother/partner who IS GOOGLE KILLING SEO? (AND HOW WE CAN DEAL WITH A POST The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. GET OUT OF THE WHIRLWIND! LEARN HOW TO GET THINGS DONE. Today we talk some serious GTD (Getting Things Done). It's a system taught by David Allen and it's worked wonders for us. We share the 5 steps (collect, clarify, organize, reflect, engage), some of our trip-ups and share what we've learned. WHAT HAPPENS IF YOUR WEB DEVELOPER DIES? AND OTHER SUCH The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. INFOGRAPHIC: THE 5 STAGES OF GOOGLE GMAIL GRIEF Infographic: The 5 Stages Of Google Gmail Grief (And Why You’re Too Dependent On Third Party Tools) By Ralph M. Rivera August 9, 2013. June 29th, 2015 Email Marketing. 9 Comments. I just opened my Gmail and found that the new “Inbox” feature is now active. Yay. WEB.SEARCH.SOCIAL DIGITAL MARKETING & CONSULTING SERVICES Show Me How! Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way. HOW TO USE EMAIL AS A BETTER COMMUNICATION TOOL Instead, consider emailing one key person directly. You’ll get one answer and won’t clog up other people’s email. If the need arises to engage with more than one person, consider sending each a separate email instead of trying to create a confusing message that is sent tomultiple people.
WHY THAT WHOLE “PEOPLE DON’T WANT A DRILL, THEY WANT A Why That Whole “People Don’t Want a Drill, They Want a Hole” Thing Doesn’t Go Far Enough. Most marketing and content writing nerds like me have memorized and shared the brilliant statement by Harvard marketing professor Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”. HITTING 'EM WHERE IT HURTS: THE POWER OF PAIN POINT MARKETING Hitting ‘Em Where It Hurts: The Power Of Pain Point Marketing. Pain sucks. Yes, pain can make us stronger, it’s a necessary part of life, yada yada yada. But let’s be honest. Nobody likes pain, whether it’s emotional, physical or mental. It’s in our nature as human beings to avoid pain and seek pleasure whenever possible. "PREDICTABLY IRRATIONAL": BOOK IN A NUTSHELL I didn’t need to read this fun book to know that we humans often behave in irrational, self-defeating and foolish ways. But Dr. Dan Ariely, professor of behavioral economics at MIT, whose work is discussed in the New York Times, Scientific American, CNN and NPR, shows that human irrationality is, counterintuitively, quite systematic and predictable–not at all random. "PROVIDE VALUE TO CUSTOMERS," THEY SAY. BUT WHAT DOES THAT Right up there with 'write epic content' and 'be awesome', you probably hear or read something every day that reminds you to 'provide value to customers.' But what does that mean? It may or may not be price, service, experience or anything else. HUMOR IN MARKETING: WHY IT WORKS, A HARSH REALITY, HOW TO The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. SEO MISTAKES: ARE YOU CHOOSING THE WRONG KEYWORDS? SEO Keyword Mistake #1: Choosing Keywords That Are Too Competitive. I like to start with the Google Keyword Tool. It’s simple, it’s free and it gives you a decent overview. When you type a keyword or phrase into the search box, Google returns a list of related search terms and a relative competition score for each. FEAR-BASED MARKETING: EFFECTIVE OR EVIL? "GREAT BY CHOICE": BOOK IN A NUTSHELL Scott was no slacker–he was already celebrated for his prior expedition with Ernest Shackleton that came only 520 miles from the pole. If anything, he was overconfident in his prodigious abilities. In a nutshell, Great by Choice teaches us, as business owners, to prepare for uncertain times by being disciplined, cautious–evenparanoid, and
WEB.SEARCH.SOCIAL DIGITAL MARKETING & CONSULTING SERVICES Show Me How! Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way. HOW TO USE EMAIL AS A BETTER COMMUNICATION TOOL Instead, consider emailing one key person directly. You’ll get one answer and won’t clog up other people’s email. If the need arises to engage with more than one person, consider sending each a separate email instead of trying to create a confusing message that is sent tomultiple people.
WHY THAT WHOLE “PEOPLE DON’T WANT A DRILL, THEY WANT A Why That Whole “People Don’t Want a Drill, They Want a Hole” Thing Doesn’t Go Far Enough. Most marketing and content writing nerds like me have memorized and shared the brilliant statement by Harvard marketing professor Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”. HITTING 'EM WHERE IT HURTS: THE POWER OF PAIN POINT MARKETING Hitting ‘Em Where It Hurts: The Power Of Pain Point Marketing. Pain sucks. Yes, pain can make us stronger, it’s a necessary part of life, yada yada yada. But let’s be honest. Nobody likes pain, whether it’s emotional, physical or mental. It’s in our nature as human beings to avoid pain and seek pleasure whenever possible. "PREDICTABLY IRRATIONAL": BOOK IN A NUTSHELL I didn’t need to read this fun book to know that we humans often behave in irrational, self-defeating and foolish ways. But Dr. Dan Ariely, professor of behavioral economics at MIT, whose work is discussed in the New York Times, Scientific American, CNN and NPR, shows that human irrationality is, counterintuitively, quite systematic and predictable–not at all random. WEB.SEARCH.SOCIAL DIGITAL MARKETING & CONSULTING SERVICES Show Me How! Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way. WEB.SEARCH.SOCIAL BLOG: A FREE RESOURCE FOR MARKETING TIPS The Older And Wiser Edition. From planning to content, design, photography and more, here’s what’s involved in build a good business website so that you can be smarter about budgeting and understand why one guy wants to charge you $500 and the other isasking for
HITTING 'EM WHERE IT HURTS: THE POWER OF PAIN POINT MARKETING Hitting ‘Em Where It Hurts: The Power Of Pain Point Marketing. Pain sucks. Yes, pain can make us stronger, it’s a necessary part of life, yada yada yada. But let’s be honest. Nobody likes pain, whether it’s emotional, physical or mental. It’s in our nature as human beings to avoid pain and seek pleasure whenever possible. WEB.SEARCH.SOCIAL MARKETING PROGRAMS Our philosophy on marketing is simple: do what works to help your business get noticed and generate leads online. We understand how tempting it is to chase after first page Google listings, big fan counts and lots of engagement, but our focus is on helping you growyour business.
"PROVIDE VALUE TO CUSTOMERS," THEY SAY. BUT WHAT DOES THAT Right up there with 'write epic content' and 'be awesome', you probably hear or read something every day that reminds you to 'provide value to customers.' But what does that mean? It may or may not be price, service, experience or anything else. HOW TO SELF-PROMOTE WITHOUT SHAMELESSLY SELF-PROMOTING But there are ways to self-promote without shamelessly self-promoting. Don’t Promote Yourself. Promote What You Believe In. Promote your ideas and solutions. You create real value and interest by bringing something new, or at least a fresh perspective, to the table. Back up your ideas and solutions with real-world examples or statistics IS YOUR EMAIL TEMPLATE KILLING YOUR EMAIL MARKETING The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. IN WHICH WE LEARN THAT RALPH & CAROL LYNN ARE NOT DEAD In Which We Return From The Left Turn We Took After Our Last Hiatus. Last time we met, Fred, it was on the Carbon Based Business Units podcast. That was the podcast we started after a hiatus during which we decided to leave Web.Search.Social and marketing behind, and talkbusiness instead.
WHEN IT’S OK TO CHEAP OUT ON MARKETING AND WHEN IT’S NOT The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. MYTH: I HAVE A BROCHURE SO I CAN PUT THE SAME CONTENT ON The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. WEB.SEARCH.SOCIAL DIGITAL MARKETING & CONSULTING SERVICES Show Me How! Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way. WHY THAT WHOLE “PEOPLE DON’T WANT A DRILL, THEY WANT A Why That Whole “People Don’t Want a Drill, They Want a Hole” Thing Doesn’t Go Far Enough. Most marketing and content writing nerds like me have memorized and shared the brilliant statement by Harvard marketing professor Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”. 5-MINUTE SEO: CHOOSE KEYWORDS IN LESS TIME THAN IT TAKES 4. Compare: Look at the relative competition and the number of searches performed for several relevant keywords and phrases. 5. Record: Make a list of the top three keywords that have the most potential to bring you targeted traffic with the least competition. And you’re on your way to becoming a keyword Ninja! HITTING 'EM WHERE IT HURTS: THE POWER OF PAIN POINT MARKETING Hitting ‘Em Where It Hurts: The Power Of Pain Point Marketing. Pain sucks. Yes, pain can make us stronger, it’s a necessary part of life, yada yada yada. But let’s be honest. Nobody likes pain, whether it’s emotional, physical or mental. It’s in our nature as human beings to avoid pain and seek pleasure whenever possible. HOW TO USE EMAIL AS A BETTER COMMUNICATION TOOL Instead, consider emailing one key person directly. You’ll get one answer and won’t clog up other people’s email. If the need arises to engage with more than one person, consider sending each a separate email instead of trying to create a confusing message that is sent tomultiple people.
"PROVIDE VALUE TO CUSTOMERS," THEY SAY. BUT WHAT DOES THAT Right up there with 'write epic content' and 'be awesome', you probably hear or read something every day that reminds you to 'provide value to customers.' But what does that mean? It may or may not be price, service, experience or anything else. HUMOR IN MARKETING: WHY IT WORKS, A HARSH REALITY, HOW TO The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. SEO MISTAKES: ARE YOU CHOOSING THE WRONG KEYWORDS? SEO Keyword Mistake #1: Choosing Keywords That Are Too Competitive. I like to start with the Google Keyword Tool. It’s simple, it’s free and it gives you a decent overview. When you type a keyword or phrase into the search box, Google returns a list of related search terms and a relative competition score for each. FEAR-BASED MARKETING: EFFECTIVE OR EVIL? "GREAT BY CHOICE": BOOK IN A NUTSHELL Scott was no slacker–he was already celebrated for his prior expedition with Ernest Shackleton that came only 520 miles from the pole. If anything, he was overconfident in his prodigious abilities. In a nutshell, Great by Choice teaches us, as business owners, to prepare for uncertain times by being disciplined, cautious–evenparanoid, and
WEB.SEARCH.SOCIAL DIGITAL MARKETING & CONSULTING SERVICES Show Me How! Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way. WHY THAT WHOLE “PEOPLE DON’T WANT A DRILL, THEY WANT A Why That Whole “People Don’t Want a Drill, They Want a Hole” Thing Doesn’t Go Far Enough. Most marketing and content writing nerds like me have memorized and shared the brilliant statement by Harvard marketing professor Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”. 5-MINUTE SEO: CHOOSE KEYWORDS IN LESS TIME THAN IT TAKES 4. Compare: Look at the relative competition and the number of searches performed for several relevant keywords and phrases. 5. Record: Make a list of the top three keywords that have the most potential to bring you targeted traffic with the least competition. And you’re on your way to becoming a keyword Ninja! HITTING 'EM WHERE IT HURTS: THE POWER OF PAIN POINT MARKETING Hitting ‘Em Where It Hurts: The Power Of Pain Point Marketing. Pain sucks. Yes, pain can make us stronger, it’s a necessary part of life, yada yada yada. But let’s be honest. Nobody likes pain, whether it’s emotional, physical or mental. It’s in our nature as human beings to avoid pain and seek pleasure whenever possible. HOW TO USE EMAIL AS A BETTER COMMUNICATION TOOL Instead, consider emailing one key person directly. You’ll get one answer and won’t clog up other people’s email. If the need arises to engage with more than one person, consider sending each a separate email instead of trying to create a confusing message that is sent tomultiple people.
"PROVIDE VALUE TO CUSTOMERS," THEY SAY. BUT WHAT DOES THAT Right up there with 'write epic content' and 'be awesome', you probably hear or read something every day that reminds you to 'provide value to customers.' But what does that mean? It may or may not be price, service, experience or anything else. HUMOR IN MARKETING: WHY IT WORKS, A HARSH REALITY, HOW TO The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. SEO MISTAKES: ARE YOU CHOOSING THE WRONG KEYWORDS? SEO Keyword Mistake #1: Choosing Keywords That Are Too Competitive. I like to start with the Google Keyword Tool. It’s simple, it’s free and it gives you a decent overview. When you type a keyword or phrase into the search box, Google returns a list of related search terms and a relative competition score for each. FEAR-BASED MARKETING: EFFECTIVE OR EVIL? "GREAT BY CHOICE": BOOK IN A NUTSHELL Scott was no slacker–he was already celebrated for his prior expedition with Ernest Shackleton that came only 520 miles from the pole. If anything, he was overconfident in his prodigious abilities. In a nutshell, Great by Choice teaches us, as business owners, to prepare for uncertain times by being disciplined, cautious–evenparanoid, and
WEB.SEARCH.SOCIAL DIGITAL MARKETING & CONSULTING SERVICES Show Me How! Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way. WEB.SEARCH.SOCIAL BLOG: A FREE RESOURCE FOR MARKETING TIPS The Older And Wiser Edition. From planning to content, design, photography and more, here’s what’s involved in build a good business website so that you can be smarter about budgeting and understand why one guy wants to charge you $500 and the other isasking for
THE WEB.SEARCH.SOCIAL MARKETING PODCAST The Web.Search.Social Podcast. Leave behind the blueprints, secrets and “ten steps to success” and join us as we talk about a better way to market and grow your business. We share marketing ideas, insights and personal experiences and talk with industry pros abouttopics relevant to
"PROVIDE VALUE TO CUSTOMERS," THEY SAY. BUT WHAT DOES THAT Right up there with 'write epic content' and 'be awesome', you probably hear or read something every day that reminds you to 'provide value to customers.' But what does that mean? It may or may not be price, service, experience or anything else. HOW TO SELF-PROMOTE WITHOUT SHAMELESSLY SELF-PROMOTING But there are ways to self-promote without shamelessly self-promoting. Don’t Promote Yourself. Promote What You Believe In. Promote your ideas and solutions. You create real value and interest by bringing something new, or at least a fresh perspective, to the table. Back up your ideas and solutions with real-world examples or statistics WEB.SEARCH.SOCIAL MARKETING PROGRAMS Our philosophy on marketing is simple: do what works to help your business get noticed and generate leads online. We understand how tempting it is to chase after first page Google listings, big fan counts and lots of engagement, but our focus is on helping you growyour business.
HUMOR IN MARKETING: WHY IT WORKS, A HARSH REALITY, HOW TO The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. IS YOUR EMAIL TEMPLATE KILLING YOUR EMAIL MARKETING The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. IN WHICH WE LEARN THAT RALPH & CAROL LYNN ARE NOT DEAD In Which We Return From The Left Turn We Took After Our Last Hiatus. Last time we met, Fred, it was on the Carbon Based Business Units podcast. That was the podcast we started after a hiatus during which we decided to leave Web.Search.Social and marketing behind, and talkbusiness instead.
WHEN IT’S OK TO CHEAP OUT ON MARKETING AND WHEN IT’S NOT The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. WEB.SEARCH.SOCIAL DIGITAL MARKETING & CONSULTING SERVICESWEB MARKETING SERVICESWEB SITE MARKETING SERVICESBEST WEB MARKETING SERVICESWEB MARKETING SEARCH ENGINE OPTIMIZATIONWEB MARKETING SEOWEB MARKETINGAGENCY
We can teach you what you need to know about web, search and social marketing, help you plan, or manage your marketing for you from top tobottom.
5-MINUTE SEO: CHOOSE KEYWORDS IN LESS TIME THAN IT TAKES The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. HITTING 'EM WHERE IT HURTS: THE POWER OF PAIN POINT MARKETINGCOMPANYPAIN POINTS
The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. WHY THAT WHOLE “PEOPLE DON’T WANT A DRILL, THEY WANT A Most marketing and content writing nerds like me have memorized and shared the brilliant statement by Harvard marketing professor Theodore Levitt: “People don’t want to buy a quarter-inch drill. "PROVIDE VALUE TO CUSTOMERS," THEY SAY. BUT WHAT DOES THAT Right up there with 'write epic content' and 'be awesome', you probably hear or read something every day that reminds you to 'provide value to customers.' But what does that mean? It may or may not be price, service, experience or anything else. HOW TO USE EMAIL AS A BETTER COMMUNICATION TOOL The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. HUMOR IN MARKETING: WHY IT WORKS, A HARSH REALITY, HOW TO The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. TALK TO EVERYONE AND YOU'LL SELL TO NO ONE: HOW TO FINDSEE MORE ONWEBSEARCHSOCIAL.COM
FEAR-BASED MARKETING: EFFECTIVE OR EVIL? SEO MISTAKES: ARE YOU CHOOSING THE WRONG KEYWORDS? The amount of mystery still surrounding SEO equals that of only the Loch Ness monster and perhaps the lost city of Atlantis. A majority of clients I speak to about the subject have some vague notion of spinning internet gears doing ambiguous things with their websites that may or may not irritate Google in a way that will ruin businessesand lives.
WEB.SEARCH.SOCIAL DIGITAL MARKETING & CONSULTING SERVICESWEB MARKETING SERVICESWEB SITE MARKETING SERVICESBEST WEB MARKETING SERVICESWEB MARKETING SEARCH ENGINE OPTIMIZATIONWEB MARKETING SEOWEB MARKETINGAGENCY
We can teach you what you need to know about web, search and social marketing, help you plan, or manage your marketing for you from top tobottom.
5-MINUTE SEO: CHOOSE KEYWORDS IN LESS TIME THAN IT TAKES The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. HITTING 'EM WHERE IT HURTS: THE POWER OF PAIN POINT MARKETINGCOMPANYPAIN POINTS
The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. WHY THAT WHOLE “PEOPLE DON’T WANT A DRILL, THEY WANT A Most marketing and content writing nerds like me have memorized and shared the brilliant statement by Harvard marketing professor Theodore Levitt: “People don’t want to buy a quarter-inch drill. "PROVIDE VALUE TO CUSTOMERS," THEY SAY. BUT WHAT DOES THAT Right up there with 'write epic content' and 'be awesome', you probably hear or read something every day that reminds you to 'provide value to customers.' But what does that mean? It may or may not be price, service, experience or anything else. HOW TO USE EMAIL AS A BETTER COMMUNICATION TOOL The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. HUMOR IN MARKETING: WHY IT WORKS, A HARSH REALITY, HOW TO The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. TALK TO EVERYONE AND YOU'LL SELL TO NO ONE: HOW TO FINDSEE MORE ONWEBSEARCHSOCIAL.COM
FEAR-BASED MARKETING: EFFECTIVE OR EVIL? SEO MISTAKES: ARE YOU CHOOSING THE WRONG KEYWORDS? The amount of mystery still surrounding SEO equals that of only the Loch Ness monster and perhaps the lost city of Atlantis. A majority of clients I speak to about the subject have some vague notion of spinning internet gears doing ambiguous things with their websites that may or may not irritate Google in a way that will ruin businessesand lives.
WEB.SEARCH.SOCIAL DIGITAL MARKETING & CONSULTING SERVICES We can teach you what you need to know about web, search and social marketing, help you plan, or manage your marketing for you from top tobottom.
THE WEB.SEARCH.SOCIAL MARKETING PODCAST A reasonably ranty look at WordPress 5.0 and Gutenberg, plus why we get up in the morning and don’t get bored with our jobs, and how Fancy Tea turned into a family story (and a great marketingopportunity).
WEB.SEARCH.SOCIAL BLOG: A FREE RESOURCE FOR MARKETING TIPS Take a moment to evaluate the plans, decisions and resolutions you made in 2014 for 2015. The year isn’t over yet. Let’s re-evaluate the remaining half of 2015 and throw some daggers at your unfulfilled resolutions and plans. HOW TO USE EMAIL AS A BETTER COMMUNICATION TOOL The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. WEB.SEARCH.SOCIAL MARKETING PROGRAMS Our philosophy on marketing is simple: do what works to help your business get noticed and generate leads online. We understand how tempting it is to chase after first page Google listings, big fan counts and lots of engagement, but our focus is on helping you growyour business.
TALK TO EVERYONE AND YOU'LL SELL TO NO ONE: HOW TO FIND The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. FROM WORDPRESS TO TEA: THE GOOD, THE BAD & THE FANCY The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. WHY STORYTELLING DONE RIGHT WILL CAPTIVATE YOUR AUDIENCE The Marketing Game Changer Kit is a collection of 7 resources designed to help you get organized, save time and grow your business through meaningful marketing efforts. IN WHICH WE LEARN THAT RALPH & CAROL LYNN ARE NOT DEAD In Which We Return From The Left Turn We Took After Our Last Hiatus. Last time we met, Fred, it was on the Carbon Based Business Units podcast. That was the podcast we started after a hiatus during which we decided to leave Web.Search.Social and marketing behind, and talkbusiness instead.
OVERCOMING RISK BY RECOGNIZING OPPORTUNITY: JLYNN’S BOUTIQUE A lifetime Jersey Shore resident, Jaimie Hardell wanted to open her own store since she began working at a beach store at age 16. After graduating from Coastal Carolina University with a degree in Business Management, Jaimie worked in retail management and managed sales and marketing for a prominent homebuilding company._ _
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_Press enter to begin your search_ YOU SAY YOU WANT A GREAT WEBSITE. LOTS OF FOLLOWERS ON SOCIAL MEDIA. TO BE NUMBER ONE IN GOOGLE. BUT WHAT YOU REALLY WANT IS TO GET NOTICED SO YOU CAN GENERATE LEADS, MAKE MORE MONEY AND GROW YOUR BUSINESS.Show Me How!__
Stop looking for roadmaps and blueprints. Forget about fan counts, “likes” and “what Google wants”. Marketing is about understanding what your customers need, how you can give it to them, and building a bridge to make that happen. If you’re tired of big promises with little results, let us show you a different way.HOW CAN WE HELP?
___I’M A DO-IT-YOURSELFER AND NEED FREE ONLINE RESOURCES SO I CAN IMPROVE MY MARKETING._ If you don’t have a marketing budget and want to do it yourself, we’ve got free resources to help. Read our articles, listen to our podcast, and use what inspires you to build your own marketing plan! Gimme The Free Stuff! ___I NEED TO STAY FOCUSED ON RUNNING MY BUSINESS AND I WANT YOU TO BEMY MARKETING TEAM._
If you want help growing your business without gimmicks, we can be your marketing team. We’ll plan, manage and measure results so you can stay focused on running your business. Help Me Grow My Business! READ OUR MARKETING ARTICLES THROW SOME DAGGERS… AT YOUR BUSINESSBy Ralph M. Rivera
Marketing
Insights & Strategy
,
Podcast , Readings
1 Comment
Take a moment to evaluate the plans, decisions and resolutions you made in 2014 for 2015. The year isn’t over yet. Let’s re-evaluate the remaining half of 2015 and throw some daggers at your unfulfilled resolutions and plans.Read More
July 15, 2015
TO SWEAR OR NOT TO SWEAR: MARKETING, THE F-WORD AND OTHER LANGUAGECONUNDRUMS
By Carol Lynn RiveraPodcast
, Readings
, Writing
& Content Marketing
36 Comments
What is a “bad word”? Today we explore the effects of language and why it matters to you, your business and marketing.Read More
July 14, 2015
MEERKAT, PERISCOPE AND THE DANGER OF JUMPING ON MARKETING TRENDSBy Ralph M. Rivera
Podcast
, Readings
, Social
Marketing
7 Comments
I’ve ben fixated on the video streaming service Periscope the past few weeks. I wrote about Periscope on my personal blog, but today I want to talk about the genesis of Periscope and what your business canlearn from it.
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July 8, 2015
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LISTEN TO THE WEB.SEARCH.SOCIAL PODCAST DO YOU KNOW WHAT YOU’RE PAYING YOUR MARKETING COMPANY FOR? By Carol Lynn RiveraPodcast
, Ralph and Carol
Lynn
0
Comments
A listener told us that she’s paying for marketing but doesn’t know what she’s paying for. We talk about a better a better way to communicate with your marketing team and how to get results.Read More
February 4, 2019
FROM WORDPRESS TO TEA: THE GOOD, THE BAD & THE FANCY By Carol Lynn RiveraPodcast
, Ralph and Carol
Lynn
0
Comments
A reasonably ranty look at WordPress 5.0 and Gutenberg, plus why we get up in the morning and don’t get bored with our jobs, and how Fancy Tea turned into a family story (and a great marketingopportunity).
Read More
January 21, 2019
IN WHICH WE LEARN THAT RALPH & CAROL LYNN ARE NOT DEAD By Carol Lynn RiveraPodcast
, Ralph and Carol
Lynn
4
Comments
In which we retcon the whole darn thing and return from a hiatus from a hiatus to talk about marketing. Be successful by NOT following therules.
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January 1, 2019
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