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HOW WE WORK
How We Work The Top Market Research Firm. Wakefield Research is a market research consultancy specializing in strategic and tactical research for corporations and organizations throughout the Americas, Europe, Africa, the Middle East, and Asia. HYBRID RESEARCH METHODOLOGY MergedMethod Research. Wakefield’s MergedMethod is the only true hybrid research solution currently available.Balancing the best of both quantitative and qualitative, Wakefield Research’s combined research methods – MergedMethod – merges the “what” and “why” into a single, unified approach. BUSINESS TRAVEL IS COMING BACK Fresh signs are emerging that business travelers won’t be grounded much longer. Some companies that learned to do without travel during the coronavirus pandemic said they are ready to get back on the road instead of defaulting to virtual meetings and conferences, while others are trying to determine which business trips are still needed. 66% OF EMPLOYEES ARE WORRIED ABOUT "HEALTH AND SAFETY More than one year after the first U.S. COVID-19 cases, many professionals continue to work remotely, however, some companies are bringing employees back to the traditional office as hundreds of thousands are vaccinated per diem. On Tuesday, Envoy released findings related to its Return to the Workplace Report detailing employee sentiments about returning to work MARKET INTELLIGENCE RESEARCH SERVICES Market Intelligence Research. Our Strategic Insights division utilizes custom quantitative surveys and qualitative interviews to inform strategic decision making for 50 of the Fortune 100 companies. However, sometimes there are questions that require other methods in order to be answered comprehensively. QUALITATIVE RESEARCH COMPANIES Qualitative research uses focus groups and in-depth interviews to gather descriptive information about consumers’ thoughts, feelings, opinions and perceptions about a brand and their products and services. As one of the nation’s leading qualitative research companies, Wakefield is dedicated to providing top-notch qualitativeand actionable
WHAT IS PR POLLING? MARKET RESEARCH WITH WAKEFIELD RESEARCH What is PR Polling? PR Polling is research that drives press coverage. Unlike traditional market research, it is intended to be released publicly and to tell a newsworthy story.It must be credible to survive intense public scrutiny, and creative to drive interest. How PRPolling Is Executed
MARKET RESEARCH FOR CITRIX Instead of focusing on the nuts and bolts of cloud computing, Wakefield developed a questionnaire that delved into Americans’ misunderstandings of “the cloud.”. By releasing a less B2B-focused survey, Citrix was able to, for the first time, connect the brand to “the cloud” for the wider consumer population – not just in B2Bcircles.
PRODUCT DESIGN RESEARCH FIRMS Product Design Research. Great product design and packaging allows products to speak for themselves – without ever saying a word. Wakefield Research’s portfolio of product design research methodologies was created specifically for understanding product and packaging design and consumers’ reactions. MARKET RESEARCH COMPANY Market Research. Wakefield is a full-service quantitative, qualitative and hybrid market research firm. We have developed our own methodologies, informing product design, communications and customer targeting for brands the world over. Our approach allows us to deliver superior results and better insights compared to other business andconsumer
HOW WE WORK
How We Work The Top Market Research Firm. Wakefield Research is a market research consultancy specializing in strategic and tactical research for corporations and organizations throughout the Americas, Europe, Africa, the Middle East, and Asia. HYBRID RESEARCH METHODOLOGY MergedMethod Research. Wakefield’s MergedMethod is the only true hybrid research solution currently available.Balancing the best of both quantitative and qualitative, Wakefield Research’s combined research methods – MergedMethod – merges the “what” and “why” into a single, unified approach. BUSINESS TRAVEL IS COMING BACK Fresh signs are emerging that business travelers won’t be grounded much longer. Some companies that learned to do without travel during the coronavirus pandemic said they are ready to get back on the road instead of defaulting to virtual meetings and conferences, while others are trying to determine which business trips are still needed. 66% OF EMPLOYEES ARE WORRIED ABOUT "HEALTH AND SAFETY More than one year after the first U.S. COVID-19 cases, many professionals continue to work remotely, however, some companies are bringing employees back to the traditional office as hundreds of thousands are vaccinated per diem. On Tuesday, Envoy released findings related to its Return to the Workplace Report detailing employee sentiments about returning to work MARKET INTELLIGENCE RESEARCH SERVICES Market Intelligence Research. Our Strategic Insights division utilizes custom quantitative surveys and qualitative interviews to inform strategic decision making for 50 of the Fortune 100 companies. However, sometimes there are questions that require other methods in order to be answered comprehensively. QUALITATIVE RESEARCH COMPANIES Qualitative research uses focus groups and in-depth interviews to gather descriptive information about consumers’ thoughts, feelings, opinions and perceptions about a brand and their products and services. As one of the nation’s leading qualitative research companies, Wakefield is dedicated to providing top-notch qualitativeand actionable
WHAT IS PR POLLING? MARKET RESEARCH WITH WAKEFIELD RESEARCH What is PR Polling? PR Polling is research that drives press coverage. Unlike traditional market research, it is intended to be released publicly and to tell a newsworthy story.It must be credible to survive intense public scrutiny, and creative to drive interest. How PRPolling Is Executed
MARKET RESEARCH FOR CITRIX Instead of focusing on the nuts and bolts of cloud computing, Wakefield developed a questionnaire that delved into Americans’ misunderstandings of “the cloud.”. By releasing a less B2B-focused survey, Citrix was able to, for the first time, connect the brand to “the cloud” for the wider consumer population – not just in B2Bcircles.
PRODUCT DESIGN RESEARCH FIRMS Product Design Research. Great product design and packaging allows products to speak for themselves – without ever saying a word. Wakefield Research’s portfolio of product design research methodologies was created specifically for understanding product and packaging design and consumers’ reactions.HOW WE WORK
How We Work The Top Market Research Firm. Wakefield Research is a market research consultancy specializing in strategic and tactical research for corporations and organizations throughout the Americas, Europe, Africa, the Middle East, and Asia. MARKET RESEARCH STUDIES IN THE NEWS Wakefield Research conducts various types of Market Research for a large variety of industry-leading clients and industry types. Find out about our quantitative, qualitative and hybrid market research studies, PR Polling Research and Multi-Variate Testing for MARKET INSIGHTS & NEWS About Us Wakefield Research is a market research consultancy specializing in strategic and tactical research for corporations and organizations throughout the CAREERS - WAKEFIELD RESEARCH Careers at Wakefield Research. We are looking for talented individuals to join our team! If you are interested in working closely with Fortune 500 brands, alongside a team of creative, hardworking folks in Washington, DC, read on to learn more about open positions. PR POLLING COMPANIES Wakefield Research is a market research consultancy specializing in strategic and tactical research for corporations and organizations throughout the Americas, Europe, Africa, the Middle East, and Asia. Our staff has the classical training of career researchers, but they have also worked in public relations firms, marketing and ad agencies EXPERIENCE - WAKEFIELD RESEARCH Wakefield Research is looking for talented individuals to join our market research practices in the Washington, DC metro area and New York. If you are interested in working closely with Fortune 500 brands, alongside a team of creative, hardworking folks, contact us about open positions. WHAT IS PR POLLING? MARKET RESEARCH WITH WAKEFIELD RESEARCH What is PR Polling? PR Polling is research that drives press coverage. Unlike traditional market research, it is intended to be released publicly and to tell a newsworthy story.It must be credible to survive intense public scrutiny, and creative to drive interest. How PRPolling Is Executed
CUSTOM PR SURVEYS
Custom PR Surveys Our PR Surveys Make News. Wakefield Research is the country’s leading market research firm specializing in custom PR surveys. The PR Polling team is dedicated to helping you reach top editors, writers and producers through rigorous but affordable customsurveys.
PRODUCT DESIGN RESEARCH FIRMS Product Design Research. Great product design and packaging allows products to speak for themselves – without ever saying a word. Wakefield Research’s portfolio of product design research methodologies was created specifically for understanding product and packaging design and consumers’ reactions. SUPPLY CHAIN ANALYSIS SERVICE Supply Chain Research Methodology. Depending on the market, there are typically two phases of research: 1. Mapping the supply chain. This involves identifying all the companies, activities, and resources involved in the supply chain. This research is typically brought to life with a flowchart that provides an overview of the supply chain MARKET RESEARCH COMPANY Market Research. Wakefield is a full-service quantitative, qualitative and hybrid market research firm. We have developed our own methodologies, informing product design, communications and customer targeting for brands the world over. Our approach allows us to deliver superior results and better insights compared to other business andconsumer
HYBRID RESEARCH METHODOLOGY MergedMethod Research. Wakefield’s MergedMethod is the only true hybrid research solution currently available.Balancing the best of both quantitative and qualitative, Wakefield Research’s combined research methods – MergedMethod – merges the “what” and “why” into a single, unified approach. 66% OF EMPLOYEES ARE WORRIED ABOUT "HEALTH AND SAFETY More than one year after the first U.S. COVID-19 cases, many professionals continue to work remotely, however, some companies are bringing employees back to the traditional office as hundreds of thousands are vaccinated per diem. On Tuesday, Envoy released findings related to its Return to the Workplace Report detailing employee sentiments about returning to work MARKET INTELLIGENCE RESEARCH SERVICES Market Intelligence Research. Our Strategic Insights division utilizes custom quantitative surveys and qualitative interviews to inform strategic decision making for 50 of the Fortune 100 companies. However, sometimes there are questions that require other methods in order to be answered comprehensively. QUALITATIVE RESEARCH COMPANIES Qualitative research uses focus groups and in-depth interviews to gather descriptive information about consumers’ thoughts, feelings, opinions and perceptions about a brand and their products and services. As one of the nation’s leading qualitative research companies, Wakefield is dedicated to providing top-notch qualitativeand actionable
WHAT IS PR POLLING? MARKET RESEARCH WITH WAKEFIELD RESEARCH What is PR Polling? PR Polling is research that drives press coverage. Unlike traditional market research, it is intended to be released publicly and to tell a newsworthy story.It must be credible to survive intense public scrutiny, and creative to drive interest. How PRPolling Is Executed
MARKET RESEARCH FOR CITRIX Instead of focusing on the nuts and bolts of cloud computing, Wakefield developed a questionnaire that delved into Americans’ misunderstandings of “the cloud.”. By releasing a less B2B-focused survey, Citrix was able to, for the first time, connect the brand to “the cloud” for the wider consumer population – not just in B2Bcircles.
PRODUCT DESIGN RESEARCH FIRMS Product Design Research. Great product design and packaging allows products to speak for themselves – without ever saying a word. Wakefield Research’s portfolio of product design research methodologies was created specifically for understanding product and packaging design and consumers’ reactions. OMNIBUS SURVEYS FIRM Wakefield Research is the country’s leading omnibus market research firm specializing in PR polling. Our approach lets you reach top-tier media through easy and affordable omnibus polls and surveys. Here are just a few of the ways we help our clients: We write the questionnairefor you.
WAKEFIELD & COURSESMART IN WIRED Wakefield Research is looking for talented individuals to join our market research practices in the Washington, DC metro area and New York. If you are interested in working closely with Fortune 500 brands, alongside a team of creative, hardworking folks, contact us about open positions. MARKET RESEARCH COMPANY Market Research. Wakefield is a full-service quantitative, qualitative and hybrid market research firm. We have developed our own methodologies, informing product design, communications and customer targeting for brands the world over. Our approach allows us to deliver superior results and better insights compared to other business andconsumer
HYBRID RESEARCH METHODOLOGY MergedMethod Research. Wakefield’s MergedMethod is the only true hybrid research solution currently available.Balancing the best of both quantitative and qualitative, Wakefield Research’s combined research methods – MergedMethod – merges the “what” and “why” into a single, unified approach. 66% OF EMPLOYEES ARE WORRIED ABOUT "HEALTH AND SAFETY More than one year after the first U.S. COVID-19 cases, many professionals continue to work remotely, however, some companies are bringing employees back to the traditional office as hundreds of thousands are vaccinated per diem. On Tuesday, Envoy released findings related to its Return to the Workplace Report detailing employee sentiments about returning to work MARKET INTELLIGENCE RESEARCH SERVICES Market Intelligence Research. Our Strategic Insights division utilizes custom quantitative surveys and qualitative interviews to inform strategic decision making for 50 of the Fortune 100 companies. However, sometimes there are questions that require other methods in order to be answered comprehensively. QUALITATIVE RESEARCH COMPANIES Qualitative research uses focus groups and in-depth interviews to gather descriptive information about consumers’ thoughts, feelings, opinions and perceptions about a brand and their products and services. As one of the nation’s leading qualitative research companies, Wakefield is dedicated to providing top-notch qualitativeand actionable
WHAT IS PR POLLING? MARKET RESEARCH WITH WAKEFIELD RESEARCH What is PR Polling? PR Polling is research that drives press coverage. Unlike traditional market research, it is intended to be released publicly and to tell a newsworthy story.It must be credible to survive intense public scrutiny, and creative to drive interest. How PRPolling Is Executed
MARKET RESEARCH FOR CITRIX Instead of focusing on the nuts and bolts of cloud computing, Wakefield developed a questionnaire that delved into Americans’ misunderstandings of “the cloud.”. By releasing a less B2B-focused survey, Citrix was able to, for the first time, connect the brand to “the cloud” for the wider consumer population – not just in B2Bcircles.
PRODUCT DESIGN RESEARCH FIRMS Product Design Research. Great product design and packaging allows products to speak for themselves – without ever saying a word. Wakefield Research’s portfolio of product design research methodologies was created specifically for understanding product and packaging design and consumers’ reactions. OMNIBUS SURVEYS FIRM Wakefield Research is the country’s leading omnibus market research firm specializing in PR polling. Our approach lets you reach top-tier media through easy and affordable omnibus polls and surveys. Here are just a few of the ways we help our clients: We write the questionnairefor you.
WAKEFIELD & COURSESMART IN WIRED Wakefield Research is looking for talented individuals to join our market research practices in the Washington, DC metro area and New York. If you are interested in working closely with Fortune 500 brands, alongside a team of creative, hardworking folks, contact us about open positions.HOW WE WORK
How We Work The Top Market Research Firm. Wakefield Research is a market research consultancy specializing in strategic and tactical research for corporations and organizations throughout the Americas, Europe, Africa, the Middle East, and Asia. CAREERS - WAKEFIELD RESEARCH Careers at Wakefield Research. We are looking for talented individuals to join our team! If you are interested in working closely with Fortune 500 brands, alongside a team of creative, hardworking folks in Washington, DC, read on to learn more about open positions. PR POLLING COMPANIES Wakefield Research is a market research consultancy specializing in strategic and tactical research for corporations and organizations throughout the Americas, Europe, Africa, the Middle East, and Asia. Our staff has the classical training of career researchers, but they have also worked in public relations firms, marketing and ad agencies EXPERIENCE - WAKEFIELD RESEARCH Wakefield Research is looking for talented individuals to join our market research practices in the Washington, DC metro area and New York. If you are interested in working closely with Fortune 500 brands, alongside a team of creative, hardworking folks, contact us about open positions. WHAT IS PR POLLING? MARKET RESEARCH WITH WAKEFIELD RESEARCH What is PR Polling? PR Polling is research that drives press coverage. Unlike traditional market research, it is intended to be released publicly and to tell a newsworthy story.It must be credible to survive intense public scrutiny, and creative to drive interest. How PRPolling Is Executed
PRODUCT DESIGN RESEARCH FIRMS Product Design Research. Great product design and packaging allows products to speak for themselves – without ever saying a word. Wakefield Research’s portfolio of product design research methodologies was created specifically for understanding product and packaging design and consumers’ reactions. OMNIBUS SURVEYS FIRM Wakefield Research is the country’s leading omnibus market research firm specializing in PR polling. Our approach lets you reach top-tier media through easy and affordable omnibus polls and surveys. Here are just a few of the ways we help our clients: We write the questionnairefor you.
CUSTOM PR SURVEYS
Custom PR Surveys Our PR Surveys Make News. Wakefield Research is the country’s leading market research firm specializing in custom PR surveys. The PR Polling team is dedicated to helping you reach top editors, writers and producers through rigorous but affordable customsurveys.
NEW WAKEFIELD RESEARCH STUDY: THE TRUMP EFFECT ON AMERICAN Wakefield Research often explores the trends driving dialogue in the U.S. and around the world. As part of this, our research teams regularly field surveys to examine how current events impact our lives. The increasingly divided political discourse in the U.S. was the impetus behind a new survey we conducted to determine how, if at MASHABLE CITES WAKEFIELD RESEARCH COURSESMART STUDY E-Texts In, Hardcopies Out When was the last time you checked your cell phone for missed calls, text messages or emails? Our guess is that it wasn’t too long ago. Mashable recently cited a Wakefield Research study for CourseSmart which found that 38 percent of college students check their cell phone, laptop or tablet every ten MARKET RESEARCH COMPANY Market Research. Wakefield is a full-service quantitative, qualitative and hybrid market research firm. We have developed our own methodologies, informing product design, communications and customer targeting for brands the world over. Our approach allows us to deliver superior results and better insights compared to other business andconsumer
HYBRID RESEARCH METHODOLOGY MergedMethod Research. Wakefield’s MergedMethod is the only true hybrid research solution currently available.Balancing the best of both quantitative and qualitative, Wakefield Research’s combined research methods – MergedMethod – merges the “what” and “why” into a single, unified approach. MARKET INTELLIGENCE RESEARCH SERVICES Market Intelligence Research. Our Strategic Insights division utilizes custom quantitative surveys and qualitative interviews to inform strategic decision making for 50 of the Fortune 100 companies. However, sometimes there are questions that require other methods in order to be answered comprehensively. CAREERS - WAKEFIELD RESEARCH Careers at Wakefield Research. We are looking for talented individuals to join our team! If you are interested in working closely with Fortune 500 brands, alongside a team of creative, hardworking folks in Washington, DC, read on to learn more about open positions. 66% OF EMPLOYEES ARE WORRIED ABOUT "HEALTH AND SAFETY More than one year after the first U.S. COVID-19 cases, many professionals continue to work remotely, however, some companies are bringing employees back to the traditional office as hundreds of thousands are vaccinated per diem. On Tuesday, Envoy released findings related to its Return to the Workplace Report detailing employee sentiments about returning to work MARKET RESEARCH FOR CITRIX Citrix and its PR agency, Edelman, tasked Wakefield with developing a survey that would appeal to consumer media and its audience. Unfortunately, cloud computing can be a dense and not-so-consumer-friendly topic. How do you separate “the cloud” from industry jargon to make it consumer-friendly? Instead of focusing on the nuts and bolts of cloud computing, PRODUCT DESIGN RESEARCH FIRMS Product Design Research. Great product design and packaging allows products to speak for themselves – without ever saying a word. Wakefield Research’s portfolio of product design research methodologies was created specifically for understanding product and packaging design and consumers’ reactions.CUSTOM PR SURVEYS
Custom PR Surveys Our PR Surveys Make News. Wakefield Research is the country’s leading market research firm specializing in custom PR surveys. The PR Polling team is dedicated to helping you reach top editors, writers and producers through rigorous but affordable customsurveys.
WAKEFIELD & COURSESMART IN WIRED Wakefield Research is looking for talented individuals to join our market research practices in the Washington, DC metro area and New York. If you are interested in working closely with Fortune 500 brands, alongside a team of creative, hardworking folks, contact us about open positions. MASHABLE CITES WAKEFIELD RESEARCH COURSESMART STUDY E-Texts In, Hardcopies Out When was the last time you checked your cell phone for missed calls, text messages or emails? Our guess is that it wasn’t too long ago. Mashable recently cited a Wakefield Research study for CourseSmart which found that 38 percent of college students check their cell phone, laptop or tablet every ten MARKET RESEARCH COMPANY Market Research. Wakefield is a full-service quantitative, qualitative and hybrid market research firm. We have developed our own methodologies, informing product design, communications and customer targeting for brands the world over. Our approach allows us to deliver superior results and better insights compared to other business andconsumer
HYBRID RESEARCH METHODOLOGY MergedMethod Research. Wakefield’s MergedMethod is the only true hybrid research solution currently available.Balancing the best of both quantitative and qualitative, Wakefield Research’s combined research methods – MergedMethod – merges the “what” and “why” into a single, unified approach. MARKET INTELLIGENCE RESEARCH SERVICES Market Intelligence Research. Our Strategic Insights division utilizes custom quantitative surveys and qualitative interviews to inform strategic decision making for 50 of the Fortune 100 companies. However, sometimes there are questions that require other methods in order to be answered comprehensively. CAREERS - WAKEFIELD RESEARCH Careers at Wakefield Research. We are looking for talented individuals to join our team! If you are interested in working closely with Fortune 500 brands, alongside a team of creative, hardworking folks in Washington, DC, read on to learn more about open positions. 66% OF EMPLOYEES ARE WORRIED ABOUT "HEALTH AND SAFETY More than one year after the first U.S. COVID-19 cases, many professionals continue to work remotely, however, some companies are bringing employees back to the traditional office as hundreds of thousands are vaccinated per diem. On Tuesday, Envoy released findings related to its Return to the Workplace Report detailing employee sentiments about returning to work MARKET RESEARCH FOR CITRIX Citrix and its PR agency, Edelman, tasked Wakefield with developing a survey that would appeal to consumer media and its audience. Unfortunately, cloud computing can be a dense and not-so-consumer-friendly topic. How do you separate “the cloud” from industry jargon to make it consumer-friendly? Instead of focusing on the nuts and bolts of cloud computing, PRODUCT DESIGN RESEARCH FIRMS Product Design Research. Great product design and packaging allows products to speak for themselves – without ever saying a word. Wakefield Research’s portfolio of product design research methodologies was created specifically for understanding product and packaging design and consumers’ reactions.CUSTOM PR SURVEYS
Custom PR Surveys Our PR Surveys Make News. Wakefield Research is the country’s leading market research firm specializing in custom PR surveys. The PR Polling team is dedicated to helping you reach top editors, writers and producers through rigorous but affordable customsurveys.
WAKEFIELD & COURSESMART IN WIRED Wakefield Research is looking for talented individuals to join our market research practices in the Washington, DC metro area and New York. If you are interested in working closely with Fortune 500 brands, alongside a team of creative, hardworking folks, contact us about open positions. MASHABLE CITES WAKEFIELD RESEARCH COURSESMART STUDY E-Texts In, Hardcopies Out When was the last time you checked your cell phone for missed calls, text messages or emails? Our guess is that it wasn’t too long ago. Mashable recently cited a Wakefield Research study for CourseSmart which found that 38 percent of college students check their cell phone, laptop or tablet every ten MARKET RESEARCH STUDIES IN THE NEWS Wakefield Research conducts various types of Market Research for a large variety of industry-leading clients and industry types. Find out about our quantitative, qualitative and hybrid market research studies, PR Polling Research and Multi-Variate Testing forWHERE WE WORK
About Us Wakefield Research is a market research consultancy specializing in strategic and tactical research for corporations and organizations throughout RESEARCH SUPPORT SERVICES Wakefield offers a variety of reporting options ranging from the basic to the more complex: Cross-tab banners: a look at your data among key sub-audiences – like gender, age, region, or ethnicity. Market research data processing doesn’t need to be difficult. Wakefield can accommodate any project no matter its scope or scale. PR POLLING COMPANIES Wakefield Research is a market research consultancy specializing in strategic and tactical research for corporations and organizations throughout the Americas, Europe, Africa, the Middle East, and Asia. Our staff has the classical training of career researchers, but they have also worked in public relations firms, marketing and ad agencies EXPERIENCE - WAKEFIELD RESEARCH Wakefield Research is looking for talented individuals to join our market research practices in the Washington, DC metro area and New York. If you are interested in working closely with Fortune 500 brands, alongside a team of creative, hardworking folks, contact us about open positions. CULTURE - WAKEFIELD RESEARCH Our Wakefield Research Culture We pride ourselves on our industry knowledge, but more importantly, on our drive to do things better than anyone else. We are constantly urging one another to exceed expectations at every stage of a project. As research and marketing professionals, honesty and integrity serve every interest - theyenhance the quality
CUSTOM PR SURVEYS
Custom PR Surveys Our PR Surveys Make News. Wakefield Research is the country’s leading market research firm specializing in custom PR surveys. The PR Polling team is dedicated to helping you reach top editors, writers and producers through rigorous but affordable customsurveys.
MARKET RESEARCH FOR CITRIX Citrix and its PR agency, Edelman, tasked Wakefield with developing a survey that would appeal to consumer media and its audience. Unfortunately, cloud computing can be a dense and not-so-consumer-friendly topic. How do you separate “the cloud” from industry jargon to make it consumer-friendly? Instead of focusing on the nuts and bolts of cloud computing, WHAT IS PR POLLING? MARKET RESEARCH WITH WAKEFIELD RESEARCH What is PR Polling? PR Polling is research that drives press coverage. Unlike traditional market research, it is intended to be released publicly and to tell a newsworthy story.It must be credible to survive intense public scrutiny, and creative to drive interest. How PRPolling Is Executed
NEW WAKEFIELD RESEARCH STUDY: THE TRUMP EFFECT ON AMERICAN Wakefield Research often explores the trends driving dialogue in the U.S. and around the world. As part of this, our research teams regularly field surveys to examine how current events impact our lives. The increasingly divided political discourse in the U.S. was the impetus behind a new survey we conducted to determine how, if at* Market Research
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MARKET RESEARCH
Wakefield is a full-service QUANTITATIVE, QUALITATIVE
and HYBRID
market research firm. We have developed our own methodologies, informing product design, communications and customer targeting for brands the world over. Our approach allows us to deliver superior results and better insights compared to other business and consumer research companies. When you choose Wakefield, you will discover the impact that research can makefor your company.
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PR POLLING SERVICES
Our RESEARCH SERVICES FOR PR have garnered billions of media impressions for clients. Media respond to the unique data and the compelling insights that Wakefield delivers. Our unique ability to mix credibility and creativity makes Wakefield the preferred partner to the world’s leading brands and agencies. These companies choose Wakefield for its track-record of success and the positive media attention our studies generate.Learn More
WHO WE WORK WITH
Wakefield serves as a market research firm to the world’s most recognizable brands and agencies, including 50 of the Fortune 100. These brands choose Wakefield time and again because of our ability to lead successful market research studies across a range of industries and verticals. Wakefield conducts research in 66 countries and our research experience spans every industry vertical. Our research expertise across diverse industries allows us to deliver customized solutions and recommendations for your product or service.Learn More
IN THE NEWS
From the Associated Press to the TODAY Show, our surveys are featured daily — in the world’s leading top-tier media. Media personnel recognize the Wakefield name as one of the best market research companies. Wakefield surveys are sought out by journalists across the US for thought-provoking stories and compelling insights.Learn More
> Best-in-class research practices with expertise in a wide range of > industry verticals. Contact UsWHY WAKEFIELD
When you choose Wakefield you get experience, knowledge and a track record of success with leading global brands. Our diverse client list includes Unilever, BMW, SAP, MasterCard, IKEA and many more. These leading brands trust Wakefield over other market research companies because we deliver strategies and insights that impact their bottom line. View a list here of the brands we’vepartnered with.
Wakefield offers quantitative and qualitative research, PR polling andsurveys ,
multi-variable testing and product packaging design studies.
Our approaches have evolved through our years of experience and we tailor them to fit your company’s specific needs. At Wakefield Research, we are the market research firm that focuses on your challenges and the best path to achieving your insight goals. Contact us to talk about your research and market insight needs today.ABOUT US
Wakefield Research is a market research consultancy specializing in strategic and tactical research for corporations and organizations throughout the Americas, Europe, Africa, the Middle East, and Asia. Our staff has the classical training of career researchers, but they have also worked in public relations firms, marketing and ad agencies, news organizations, political communications companies, and non-profit organizations. This uniquely valuable background informs the marketing and positioning of some of the most prominent brands in themarketplace.
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