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CAREERSFACT SHEET
W2O Group is an analytics-driven, creative marketing and communications firm that empowers brands with the right data and insight-driven actions. Learn more.ABOUT - W2O GROUP
About - W2O Group. Who We Are. W2O is a diverse and inclusive leading agency for analytics-driven, digital-first healthcare marketing and communications. Our industry is converging rapidly and we apply proprietary data and analytics to ensure we are moving with that change. The evolution of our firm and our collaborative cultureenables our
HEALTHCARE - W2O GROUP Healthcare - W2O Group. What we do. When it comes to healthcare marketing and communications, we do it all. With experience ranging from pharmaceuticals to providers and digital health to Dx, we’re making the world a healthier place. PR & Comms. This is where we started, and we’ve only gotten better. We pride ourselves on ourreputation in
W2O PURE - W2O GROUP W2O Pure - W2O Group. What we do. A specialized healthcare firm focused on building an unfair advantage for clients spanning biotech, medtech, genomics and digital health, through our deep expertise and agility across corporate, product, digital, and marketing communications. Our Work. JPM 2021 - W2O GROUP Since JPM went virtual this year, W2O donated to the San Francisco union workers who have been greatly affected by COVID-19. UNITE HERE is the hospitality workers' union of San Francisco and San Mateo counties, consisting of 14,000 members who are housekeepers and dishwashers, servers and bartenders, cooks and bellmen at hotels, restaurants, cafeterias, stadiums, and San FranciscoMARKETECHING
Marketeching. Blaire Clause •. Why W2O? Learn how we’re changing the healthcare space. Short on time? Download our fact sheet and meet our newest additions! Hungry for more marcom news? Visit our newsroom for events, podcasts, and more. What we’re saying in our blog.DAILY VALUE REPORT
Want to receive our daily analysis of biopharmaceutical pricing and value news? Sign up using the form to the right to get a free one-week trial of Recommended Daily Value. If you like it and want to subscribe, reach out to dailyvalue@w2ogroup.com for pricing and more information. To sign up for the newsletter, fill out the form to theright.
JP MORGAN SOIREE
Location; Register for Event; Join us in San Francisco for cocktails and hors d'oeuvres as we kick off the JP Morgan Conference with ourannual soiree.
JOHN H. JOHNSON
John H. Johnson. Former Chairman and CEO, Dendreon Corporation. A member of the W2O Board of Directors since April 2017, John has more than 30 years of experience leading and growing global biopharmaceutical organizations. He has served as Chairman of the Board of Strongbridge Biopharma since March 2015 and currently servesas Chief Executive
SIMPLE BUILD VS. BUY DECISION FRAMEWORK This simple framework is designed to objectively evaluate opportunities regardless of internal dynamics, preconceived notions or ego. The framework isn’t bulletproof (no framework is), but it is a push in the right direction to get the entire org on the same page. In this simplified framework, there are two scales to consider: HOME - W2O GROUPWHO WE AREWHAT WE DOOUR WORKNEWS & EVENTSCULTURE &CAREERSFACT SHEET
W2O Group is an analytics-driven, creative marketing and communications firm that empowers brands with the right data and insight-driven actions. Learn more.ABOUT - W2O GROUP
About - W2O Group. Who We Are. W2O is a diverse and inclusive leading agency for analytics-driven, digital-first healthcare marketing and communications. Our industry is converging rapidly and we apply proprietary data and analytics to ensure we are moving with that change. The evolution of our firm and our collaborative cultureenables our
HEALTHCARE - W2O GROUP Healthcare - W2O Group. What we do. When it comes to healthcare marketing and communications, we do it all. With experience ranging from pharmaceuticals to providers and digital health to Dx, we’re making the world a healthier place. PR & Comms. This is where we started, and we’ve only gotten better. We pride ourselves on ourreputation in
W2O PURE - W2O GROUP W2O Pure - W2O Group. What we do. A specialized healthcare firm focused on building an unfair advantage for clients spanning biotech, medtech, genomics and digital health, through our deep expertise and agility across corporate, product, digital, and marketing communications. Our Work. JPM 2021 - W2O GROUP Since JPM went virtual this year, W2O donated to the San Francisco union workers who have been greatly affected by COVID-19. UNITE HERE is the hospitality workers' union of San Francisco and San Mateo counties, consisting of 14,000 members who are housekeepers and dishwashers, servers and bartenders, cooks and bellmen at hotels, restaurants, cafeterias, stadiums, and San FranciscoMARKETECHING
Marketeching. Blaire Clause •. Why W2O? Learn how we’re changing the healthcare space. Short on time? Download our fact sheet and meet our newest additions! Hungry for more marcom news? Visit our newsroom for events, podcasts, and more. What we’re saying in our blog.DAILY VALUE REPORT
Want to receive our daily analysis of biopharmaceutical pricing and value news? Sign up using the form to the right to get a free one-week trial of Recommended Daily Value. If you like it and want to subscribe, reach out to dailyvalue@w2ogroup.com for pricing and more information. To sign up for the newsletter, fill out the form to theright.
JP MORGAN SOIREE
Location; Register for Event; Join us in San Francisco for cocktails and hors d'oeuvres as we kick off the JP Morgan Conference with ourannual soiree.
JOHN H. JOHNSON
John H. Johnson. Former Chairman and CEO, Dendreon Corporation. A member of the W2O Board of Directors since April 2017, John has more than 30 years of experience leading and growing global biopharmaceutical organizations. He has served as Chairman of the Board of Strongbridge Biopharma since March 2015 and currently servesas Chief Executive
SIMPLE BUILD VS. BUY DECISION FRAMEWORK This simple framework is designed to objectively evaluate opportunities regardless of internal dynamics, preconceived notions or ego. The framework isn’t bulletproof (no framework is), but it is a push in the right direction to get the entire org on the same page. In this simplified framework, there are two scales to consider: HEALTHCARE - W2O GROUP Healthcare - W2O Group. What we do. When it comes to healthcare marketing and communications, we do it all. With experience ranging from pharmaceuticals to providers and digital health to Dx, we’re making the world a healthier place. PR & Comms. This is where we started, and we’ve only gotten better. We pride ourselves on ourreputation in
VACCINE CONFIDENCE
Vaccine Confidence Resources. “Getting through this pandemic will truly take all of us acting on our own and in concert with others. If nothing else, the pandemic has shown us that health is the great equalizer. Nothing good happens with poor health, but with good health, many great things can happen.”. – Jim Weiss, Founder &CEO, W2O Group.
ANALYTICS - W2O GROUP Chief Analytics Officer. Analytics only audience architecture platform. We want to know how an audience speaks, learns, and shares, so we built a proprietary analytics platform that maps the digital footprint of 75k health ecosystem profiles, including physicians, healthcare advocates, patients, and hospitals in 173 countries aroundthe world
CONTACT - W2O GROUP
199 Water Street, 14th Floor New York, NY 10038 +1 212-301-7200 381 Park Ave. S., 5th Floor New York, NY 10016 CREATING THE PERFECT FIT: A PRACTICAL APPROACH TO ALIGNING Ensuring your organization knows what to communicate next as part of a clear, holistic story. What is the “Perfect Fit?” The “Perfect Fit” is what an organization needs to be communicating at a specific moment for its story to unfold properly.THE SCOOP: 6.8.21
We’re heading into summer with ~51% of the U.S. population having received at least one COVID-19 vaccine shot and ~206 countries having administered more than 1 billion doses of the vaccine. Uber and Lyft continue to support free rides for those needing the shot, and we are watching the world try and cancel (#cancelculture) the sale of cigarettes. . Maybe we will have a world that focuses onPRESS RELEASES
Aug. 26, 2015. PROI Worldwide Strengthens Technology Reach and Influence in Silicon Valley with W2O Group. Jun. 15, 2015. W2O Group Partnership with PROI is Expanding into Silicon Valley. Jun. 14, 2015. W2O Group and the Health Data Consortium Host First-Ever Event on the Role of Social Media Data in Healthcare. Jun. 1, 2015. WHO ARE YOU? 2021 TRENDS IN CORPORATE COMMUNICATIONS 2021 Trends in Corporate Communications. One of the most practical business decisions in 2020 was the focus on resources, priorities and investments in employees, customers and communities. The result, along with the rest of society, was to hunker down during the pandemic and ensure the business and its critical stakeholders were intact. ON WINNING VS. COMPETING The difference between the two can be explained in one word: Attitude. Winning organizations and brands possess an attitude or mindset that permeates the entire enterprise, resulting in a system, culture and set of operating principles that recognize one thing: Accomplishment. Consistent Accomplishment. Championships in sports and Relevance in THE 4 TYPES OF EMPLOYEE ARCHETYPES (COMMUNICATIONS PROFILE The Four Types of Employee Archetypes: Career oriented/strong company pride – respectful of status quo. This group tends to be long-time employees who have had successful careers in the company. They are highly engaged but often blind about the opportunities and gaps inherent in the culture and business. They are also more often thannot the
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UNPARALLELED HEALTHCARE EXPERTISE We grew up in the industries we serve. We understand the science, the regulations, and the nuances that make the difference between good andgreat campaigns.
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