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DIGITAL OUTSOURCING SERVICES & PERFORMANCE MARKETINGPODCASTABOUTBUILD YOUR TEAMPRICINGCAREERSCONTACT US As a team of web development and marketing specialists, our goal is to help companies to thrive in today's extremely competitive market. Our pool of in-house talent provides a one-stop shop for agencies and brands who require reliable, cost-effective, and scalable solutions across a range of web development and digital marketing

specializations.

ABOUT US - WE ARE UPLERS About Us. Uplers was formed in October 2019 as a result of the merger. between 3 independent and successful marketing and technology. companies, EmailMonks, WebbyMonks and Octos. The drastic shift in recent years proved the outsourcing industry is far

CAREERS - UPLERS

With no limitations of location, we invite you to work from anywhere in the world. If you are a go-getter, dynamic and willing to grab opportunities that come your way, Uplers is the place to be. Uplers can be your playground where dreams take flight, ideas turn into innovations and every goal achieved is FULL-SERVICE EMAIL MARKETING AGENCY Your Reliable Partner for Everything Emails. WE ARE A FULL-SERVICE EMAIL MARKETING AGENCY. Your email campaigns reflect your brand credibility and reputation; they must be flawless. We are a full-service email marketing company with a team of 150+ experts who can precisely handle more than just email campaigns - we can help you seamlessly achieve all your email marketing goals. EMAIL DELIVERABILITY -EVERYTHING YOU EVER WANTED TO KNOW The average deliverability rate across 15 popular ESPs was 88.9%. Although this is 3% more than the average in September 2020, it still indicates an email deliverability problem where over 11% of emails go missing, or are caught by spam filters, and are therefore not seen by intended recipients. EMAIL MARKETING TRENDS TO WATCH FOR IN 2021 Welcome messages. With a 52% conversion rate in 2020 (+80% YoY), these emails drove nearly 12% of all email orders. 02. Cart abandonment. These messages saw a 34% conversion rate for the year (+125% YoY) and were responsible for 11% of all email orders. 03. Product and browse

abandonment.

A DETAILED GUIDE INTO ‘SFMC AUTOMATION STUDIO’ Detailed implementation steps. Properties: Name: Provide the name of the activity. External Key: Enter the API detail. Folder Location – Select the folder location for the query to be stored. Description – Add the purpose of the activity. Query: Create A QUICK GUIDE TO BUSINESS UNIT IN SALESFORCE MARKETING CLOUD This functionality is facilitated within Marketing Cloud through a feature known as Business Units. Business Units within Salesforce Marketing Cloud help organize and control access to the information with various marketing and IT teams. Information content can be in the form of multiple artifacts, templates, and subscriber data and

settings.

EMAIL DESIGN TRENDS: ADDING CSS HTML ANIMATION IN EMAIL 4. CSS Animations. Animating using CSS is the latest fad that is gripping the email design domain. Earlier, gimmicks such as flip, hover, illumination, free fall etc that were only possible in web pages using JavaScript and Flash are now easily replicated for emails using CSS wrapped around an HTML structure. 5. STANDARD REPORT BUILDER CAPABILITIES IN SFMC The reporting capabilities of Salesforce Marketing Cloud is a blessing for every marketer. It gives you the freedom to use the various filters that ultimately help measure campaigns’ effectiveness and assess the goal. For a detailed understanding of Salesforce Marketing Cloud’s reporting capabilities, visit DIGITAL OUTSOURCING SERVICES & PERFORMANCE MARKETINGPODCASTABOUTBUILD YOUR TEAMPRICINGCAREERSCONTACT US As a team of web development and marketing specialists, our goal is to help companies to thrive in today's extremely competitive market. Our pool of in-house talent provides a one-stop shop for agencies and brands who require reliable, cost-effective, and scalable solutions across a range of web development and digital marketing

specializations.

ABOUT US - WE ARE UPLERS About Us. Uplers was formed in October 2019 as a result of the merger. between 3 independent and successful marketing and technology. companies, EmailMonks, WebbyMonks and Octos. The drastic shift in recent years proved the outsourcing industry is far

CAREERS - UPLERS

With no limitations of location, we invite you to work from anywhere in the world. If you are a go-getter, dynamic and willing to grab opportunities that come your way, Uplers is the place to be. Uplers can be your playground where dreams take flight, ideas turn into innovations and every goal achieved is FULL-SERVICE EMAIL MARKETING AGENCY Your Reliable Partner for Everything Emails. WE ARE A FULL-SERVICE EMAIL MARKETING AGENCY. Your email campaigns reflect your brand credibility and reputation; they must be flawless. We are a full-service email marketing company with a team of 150+ experts who can precisely handle more than just email campaigns - we can help you seamlessly achieve all your email marketing goals. EMAIL DELIVERABILITY -EVERYTHING YOU EVER WANTED TO KNOW The average deliverability rate across 15 popular ESPs was 88.9%. Although this is 3% more than the average in September 2020, it still indicates an email deliverability problem where over 11% of emails go missing, or are caught by spam filters, and are therefore not seen by intended recipients. EMAIL MARKETING TRENDS TO WATCH FOR IN 2021 Welcome messages. With a 52% conversion rate in 2020 (+80% YoY), these emails drove nearly 12% of all email orders. 02. Cart abandonment. These messages saw a 34% conversion rate for the year (+125% YoY) and were responsible for 11% of all email orders. 03. Product and browse

abandonment.

A DETAILED GUIDE INTO ‘SFMC AUTOMATION STUDIO’ Detailed implementation steps. Properties: Name: Provide the name of the activity. External Key: Enter the API detail. Folder Location – Select the folder location for the query to be stored. Description – Add the purpose of the activity. Query: Create A QUICK GUIDE TO BUSINESS UNIT IN SALESFORCE MARKETING CLOUD This functionality is facilitated within Marketing Cloud through a feature known as Business Units. Business Units within Salesforce Marketing Cloud help organize and control access to the information with various marketing and IT teams. Information content can be in the form of multiple artifacts, templates, and subscriber data and

settings.

EMAIL DESIGN TRENDS: ADDING CSS HTML ANIMATION IN EMAIL 4. CSS Animations. Animating using CSS is the latest fad that is gripping the email design domain. Earlier, gimmicks such as flip, hover, illumination, free fall etc that were only possible in web pages using JavaScript and Flash are now easily replicated for emails using CSS wrapped around an HTML structure. 5. STANDARD REPORT BUILDER CAPABILITIES IN SFMC The reporting capabilities of Salesforce Marketing Cloud is a blessing for every marketer. It gives you the freedom to use the various filters that ultimately help measure campaigns’ effectiveness and assess the goal. For a detailed understanding of Salesforce Marketing Cloud’s reporting capabilities, visit A BEGINNERS GUIDE TO CORE WEB VITALS In May 2020, Google introduced Core Web Vitals.We receive hundreds of updates from the world’s largest search engine every year. Google is

committed to

CAREERS - UPLERS

With no limitations of location, we invite you to work from anywhere in the world. If you are a go-getter, dynamic and willing to grab opportunities that come your way, Uplers is the place to be. Uplers can be your playground where dreams take flight, ideas turn into innovations and every goal achieved is FULL-SERVICE EMAIL MARKETING AGENCY Your Reliable Partner for Everything Emails. WE ARE A FULL-SERVICE EMAIL MARKETING AGENCY. Your email campaigns reflect your brand credibility and reputation; they must be flawless. We are a full-service email marketing company with a team of 150+ experts who can precisely handle more than just email campaigns - we can help you seamlessly achieve all your email marketing goals. XAMPP VS MAMP VS DESKTOPSERVER In terms of features, DesktopServer is more limited than XAMPP and MAMP. It only supports an Apache server running PHP 5 and MySQL. At the same time, DesktopServer is more user-friendly than the other two, but it is costlier. MAMP does not offer standalone installers for WordPress and is less customizable than XAMPP. TOP 8 B2B EMAIL SUBJECT LINES THAT GET OPENS Meaning, you are competing with texts, social media push notifications, and Candy Crush. As many as 50% of all emails are opened on a smartphone. To get the highest open rates possible you should strive to keep your subject lines short and to the point, and 7 DISADVANTAGES OF OUTSOURCING FOR PROJECT-BASED OR FIXED 7 Disadvantages of Outsourcing for the Project-based Model. 1. It’s Never Easy to Capture the Project Details in Totality. It is extremely difficult to think through all the details down to the nuts and bolts of a project before it actually starts. GUIDE TO CREATE BEHAVIORAL TRIGGERS IN SALESFORCE How to create a behavioral trigger when a user takes a particular action such as abandoning a cart: 1. In the Behavioral Triggers app, click New Trigger. 2. Choose the customer action that is logged in the target data extension when the action occurs. Click Next. 7 TYPES OF EMAIL CAMPAIGNS FOR SALESFORCE MARKETING CLOUD Don’t confuse the user with too much information that’s not relevant to the transaction. Make sure the information in the email is correct, especially if it pertains to money (purchases, subscriptions, gifts, etc.) Create an email personalized with the person’s name. 6. Engagement and re-engagement emails. HOW TO CREATE AN EFFECTIVE EMAIL SUNSETTING STRATEGY Running a well-planned sunsetting strategy can bring the following benefits to your email campaigns: Have an active email list with users who are really interested in your emails. Improve your email deliverability. Get improved open rates, click rates and overall engagement for your campaigns. Send more targeted and relevant messages to your users. SFMC JOURNEY BUILDER Journey Builder is an important feature of SFMC to manage the customer journey. Let's have a look at this blog to know how the SFMC journey Builder can be used to its maximum potential. DIGITAL OUTSOURCING SERVICES & PERFORMANCE MARKETINGPODCASTABOUTBUILD YOUR TEAMPRICINGCAREERSCONTACT US As a team of web development and marketing specialists, our goal is to help companies to thrive in today's extremely competitive market. Our pool of in-house talent provides a one-stop shop for agencies and brands who require reliable, cost-effective, and scalable solutions across a range of web development and digital marketing

specializations.

ABOUT US - WE ARE UPLERS About Us. Uplers was formed in October 2019 as a result of the merger. between 3 independent and successful marketing and technology. companies, EmailMonks, WebbyMonks and Octos. The drastic shift in recent years proved the outsourcing industry is far

CAREERS - UPLERS

With no limitations of location, we invite you to work from anywhere in the world. If you are a go-getter, dynamic and willing to grab opportunities that come your way, Uplers is the place to be. Uplers can be your playground where dreams take flight, ideas turn into innovations and every goal achieved is FULL-SERVICE EMAIL MARKETING AGENCY Your Reliable Partner for Everything Emails. WE ARE A FULL-SERVICE EMAIL MARKETING AGENCY. Your email campaigns reflect your brand credibility and reputation; they must be flawless. We are a full-service email marketing company with a team of 150+ experts who can precisely handle more than just email campaigns - we can help you seamlessly achieve all your email marketing goals. A DETAILED GUIDE INTO ‘SFMC AUTOMATION STUDIO’ Detailed implementation steps. Properties: Name: Provide the name of the activity. External Key: Enter the API detail. Folder Location – Select the folder location for the query to be stored. Description – Add the purpose of the activity. Query: Create A QUICK GUIDE TO BUSINESS UNIT IN SALESFORCE MARKETING CLOUD This functionality is facilitated within Marketing Cloud through a feature known as Business Units. Business Units within Salesforce Marketing Cloud help organize and control access to the information with various marketing and IT teams. Information content can be in the form of multiple artifacts, templates, and subscriber data and

settings.

ACTIVITIES IN SFMC JOURNEY BUILDER YOU NEED TO KNOW In Salesforce Marketing Cloud (SFMC), Journey Builder enables you to build holistic, multi-channel, 1×1 flows for each customer or prospect. With its intuitive, drag-and-drop interface, you can visualize the entire journey over each channel or touchpoint, implement multiple individualized interactions, and guide customers through each interaction. HOW TO CREATE AN EFFECTIVE EMAIL SUNSETTING STRATEGY Running a well-planned sunsetting strategy can bring the following benefits to your email campaigns: Have an active email list with users who are really interested in your emails. Improve your email deliverability. Get improved open rates, click rates and overall engagement for your campaigns. Send more targeted and relevant messages to your users. SFMC JOURNEY BUILDER Journey Builder is an important feature of SFMC to manage the customer journey. Let's have a look at this blog to know how the SFMC journey Builder can be used to its maximum potential. STANDARD REPORT BUILDER CAPABILITIES IN SFMC The reporting capabilities of Salesforce Marketing Cloud is a blessing for every marketer. It gives you the freedom to use the various filters that ultimately help measure campaigns’ effectiveness and assess the goal. For a detailed understanding of Salesforce Marketing Cloud’s reporting capabilities, visit DIGITAL OUTSOURCING SERVICES & PERFORMANCE MARKETINGPODCASTABOUTBUILD YOUR TEAMPRICINGCAREERSCONTACT US As a team of web development and marketing specialists, our goal is to help companies to thrive in today's extremely competitive market. Our pool of in-house talent provides a one-stop shop for agencies and brands who require reliable, cost-effective, and scalable solutions across a range of web development and digital marketing

specializations.

ABOUT US - WE ARE UPLERS About Us. Uplers was formed in October 2019 as a result of the merger. between 3 independent and successful marketing and technology. companies, EmailMonks, WebbyMonks and Octos. The drastic shift in recent years proved the outsourcing industry is far

CAREERS - UPLERS

With no limitations of location, we invite you to work from anywhere in the world. If you are a go-getter, dynamic and willing to grab opportunities that come your way, Uplers is the place to be. Uplers can be your playground where dreams take flight, ideas turn into innovations and every goal achieved is FULL-SERVICE EMAIL MARKETING AGENCY Your Reliable Partner for Everything Emails. WE ARE A FULL-SERVICE EMAIL MARKETING AGENCY. Your email campaigns reflect your brand credibility and reputation; they must be flawless. We are a full-service email marketing company with a team of 150+ experts who can precisely handle more than just email campaigns - we can help you seamlessly achieve all your email marketing goals. A DETAILED GUIDE INTO ‘SFMC AUTOMATION STUDIO’ Detailed implementation steps. Properties: Name: Provide the name of the activity. External Key: Enter the API detail. Folder Location – Select the folder location for the query to be stored. Description – Add the purpose of the activity. Query: Create A QUICK GUIDE TO BUSINESS UNIT IN SALESFORCE MARKETING CLOUD This functionality is facilitated within Marketing Cloud through a feature known as Business Units. Business Units within Salesforce Marketing Cloud help organize and control access to the information with various marketing and IT teams. Information content can be in the form of multiple artifacts, templates, and subscriber data and

settings.

ACTIVITIES IN SFMC JOURNEY BUILDER YOU NEED TO KNOW In Salesforce Marketing Cloud (SFMC), Journey Builder enables you to build holistic, multi-channel, 1×1 flows for each customer or prospect. With its intuitive, drag-and-drop interface, you can visualize the entire journey over each channel or touchpoint, implement multiple individualized interactions, and guide customers through each interaction. HOW TO CREATE AN EFFECTIVE EMAIL SUNSETTING STRATEGY Running a well-planned sunsetting strategy can bring the following benefits to your email campaigns: Have an active email list with users who are really interested in your emails. Improve your email deliverability. Get improved open rates, click rates and overall engagement for your campaigns. Send more targeted and relevant messages to your users. SFMC JOURNEY BUILDER Journey Builder is an important feature of SFMC to manage the customer journey. Let's have a look at this blog to know how the SFMC journey Builder can be used to its maximum potential. STANDARD REPORT BUILDER CAPABILITIES IN SFMC The reporting capabilities of Salesforce Marketing Cloud is a blessing for every marketer. It gives you the freedom to use the various filters that ultimately help measure campaigns’ effectiveness and assess the goal. For a detailed understanding of Salesforce Marketing Cloud’s reporting capabilities, visit A BEGINNERS GUIDE TO CORE WEB VITALS In May 2020, Google introduced Core Web Vitals.We receive hundreds of updates from the world’s largest search engine every year. Google is

committed to

TOP 10 NODE.JS FRAMEWORKS TO GEAR UP YOUR FRONT-END 1. Hapi.js. This is a top Node.js framework that intermediates between the server-side and the client. It is clean, intuitive, and easier to use. It is configuration-rich, stable, and reliable. Hapi makes it easier to render dynamic content. Scalability is taken care of with plugin-based architecture. HOW SMALL BUSINESSES CAN GET THE MOST OUT OF SALESFORCE SFMC also makes for an ideal ESP for small businesses owing to the diversity of its email templates, copy, and layout options that allow you to leverage interactive elements and dynamic designs for better engagement.. Packed with a host of cutting-edge features and functionalities, it streamlines the most crucial sales and marketing processes, thereby freeing up more resources. XAMPP VS MAMP VS DESKTOPSERVER In terms of features, DesktopServer is more limited than XAMPP and MAMP. It only supports an Apache server running PHP 5 and MySQL. At the same time, DesktopServer is more user-friendly than the other two, but it is costlier. MAMP does not offer standalone installers for WordPress and is less customizable than XAMPP. INTERACTIVE EMAIL DESIGN ELEMENTS, INTERACTIVE EMAIL MARKETING INTERACTIVE EMAIL DESIGN ELEMENTS. Make your emails alive with interactive elements and enhance your click through rates. Interactivity can help initiate user actions without landing pages and provide better experience.Interactive email newsletters can get the subscribers hooked to your brand by building credibility and confidence in their mind. WHY OUTSOURCING IS THE SAFEST BET FOR HOLIDAY EMAIL Email is one of the oldest and personalized ways of reaching your audience during the holidays. Here are top reasons why outsourcing is the safest bet for Holiday Email Marketing. BEST BANNER FONTS FOR 2021 4. Rock Salt. Marketers who want to impart an innovative appearance to their banners in 2021 and cut through the digital noise can use Rock Salt font. If you are looking forward to advertising comic books for children, this is the best font for banners. HOW TO CREATE AN EFFECTIVE EMAIL SUNSETTING STRATEGY Running a well-planned sunsetting strategy can bring the following benefits to your email campaigns: Have an active email list with users who are really interested in your emails. Improve your email deliverability. Get improved open rates, click rates and overall engagement for your campaigns. Send more targeted and relevant messages to your users. 6 SMART EDUCATION EMAIL TEMPLATES TO BOOST YOUR ADMISSION This email by MasterClass is a perfect example of minimalistic email with the same CTA placed in both the folds of the email. The header image with the play button is sure to catch the subscriber’s attention. What could’ve been better: They could’ve added interactivity to make the email SFMC JOURNEY BUILDER Journey Builder is an important feature of SFMC to manage the customer journey. Let's have a look at this blog to know how the SFMC journey Builder can be used to its maximum potential. DIGITAL OUTSOURCING SERVICES & PERFORMANCE MARKETINGPODCASTABOUTBUILD YOUR TEAMPRICINGCAREERSCONTACT US As a team of web development and marketing specialists, our goal is to help companies to thrive in today's extremely competitive market. Our pool of in-house talent provides a one-stop shop for agencies and brands who require reliable, cost-effective, and scalable solutions across a range of web development and digital marketing

specializations.

ABOUT US - WE ARE UPLERS About Us. Uplers was formed in October 2019 as a result of the merger. between 3 independent and successful marketing and technology. companies, EmailMonks, WebbyMonks and Octos. The drastic shift in recent years proved the outsourcing industry is far

CAREERS - UPLERS

With no limitations of location, we invite you to work from anywhere in the world. If you are a go-getter, dynamic and willing to grab opportunities that come your way, Uplers is the place to be. Uplers can be your playground where dreams take flight, ideas turn into innovations and every goal achieved is FULL-SERVICE EMAIL MARKETING AGENCY Your Reliable Partner for Everything Emails. WE ARE A FULL-SERVICE EMAIL MARKETING AGENCY. Your email campaigns reflect your brand credibility and reputation; they must be flawless. We are a full-service email marketing company with a team of 150+ experts who can precisely handle more than just email campaigns - we can help you seamlessly achieve all your email marketing goals. INTERACTIVE EMAIL DESIGN ELEMENTS, INTERACTIVE EMAIL MARKETINGCENTRAL ELEMENTS INTERACTIVEESSENTIAL ELEMENTS INTERACTIVE DOWNLOADINTERACTIVE ELEMENTS DEFINITIONINTERACTIVE RELATIONSHIP MARKETINGINTERACTIVE ELEMENT FLEETINTERACTIVE MARKETING DEFINITION INTERACTIVE. EMAIL DESIGN. ELEMENTS. Make your emails alive with interactive elements and enhance your click through rates. Interactivity can help initiate user actions without landing pages and provide better experience.Interactive email newsletters can get the subscribers hooked to your brand by building credibility and confidence in their mind. BOOST EMAIL DELIVERABILITY WITH OPTIMAL TEXT-TO-IMAGE RATIO 80% of the email should be text. Images should cover only 20% of the email. The images should compulsorily have alternate text (alt tags). Avoid the concept of ‘one image will serve the purpose of the email.’. Emails without a balanced text-image ratio won’t allow the users to search for it 7 TYPES OF EMAIL CAMPAIGNS FOR SALESFORCE MARKETING CLOUDCREATING AN EMAIL MARKETING CAMPAIGNSALESFORCE EMAIL MARKETING Don’t confuse the user with too much information that’s not relevant to the transaction. Make sure the information in the email is correct, especially if it pertains to money (purchases, subscriptions, gifts, etc.) Create an email personalized with the person’s name. 6. Engagement and re-engagement emails. A BRIEF GUIDE TO SALESFORCE DISTRIBUTED MARKETING In this guide, we will cover all these aspects of Distributed Marketing from Salesforce (except for Salesforce Distributed Marketing pricing which is not in our scope). Leverage this powerful tool to personalize your brand’s corporate marketing campaigns across every customer touchpoint and to make every campaign more relevant to local

audiences.

RE-ENGAGEMENT EMAILS: WIN BACK YOUR LOST CUSTOMERSRE ENGAGEMENT EMAIL SUBJECT LINESRE ENGAGEMENT LETTERRE ENGAGEMENT LETTERS FOR CLIENTSWE VE MISSED YOU EMAIL TEMPLATEWE MISS YOU EMAIL TEMPLATEWIN BACK EMAIL

EXAMPLES

A series of emails sent to dormant subscribers to reactivate them is known as re-engagement emails. Some of the terms used interchangeably with re-engagement emails are winback emails and reactivation emails. The primary objective of these emails is to encourage people to engage with your emails yet again and take action. INTERESTING BANK EMAIL TEMPLATE INSPIRATIONSNON BANK FINANCIAL

INSTITUTIONS LIST

It’s interesting to know that financial email messages enjoyed acceptance rates above 97% in 2015. This implies that financial institutions focus on capturing accurate email information from their users and take help of automated list hygiene processes. Moreover, unsubscribe rates remained at 0.1% throughout the year. DIGITAL OUTSOURCING SERVICES & PERFORMANCE MARKETINGPODCASTABOUTBUILD YOUR TEAMPRICINGCAREERSCONTACT US As a team of web development and marketing specialists, our goal is to help companies to thrive in today's extremely competitive market. Our pool of in-house talent provides a one-stop shop for agencies and brands who require reliable, cost-effective, and scalable solutions across a range of web development and digital marketing

specializations.

ABOUT US - WE ARE UPLERS About Us. Uplers was formed in October 2019 as a result of the merger. between 3 independent and successful marketing and technology. companies, EmailMonks, WebbyMonks and Octos. The drastic shift in recent years proved the outsourcing industry is far

CAREERS - UPLERS

With no limitations of location, we invite you to work from anywhere in the world. If you are a go-getter, dynamic and willing to grab opportunities that come your way, Uplers is the place to be. Uplers can be your playground where dreams take flight, ideas turn into innovations and every goal achieved is FULL-SERVICE EMAIL MARKETING AGENCY Your Reliable Partner for Everything Emails. WE ARE A FULL-SERVICE EMAIL MARKETING AGENCY. Your email campaigns reflect your brand credibility and reputation; they must be flawless. We are a full-service email marketing company with a team of 150+ experts who can precisely handle more than just email campaigns - we can help you seamlessly achieve all your email marketing goals. INTERACTIVE EMAIL DESIGN ELEMENTS, INTERACTIVE EMAIL MARKETINGCENTRAL ELEMENTS INTERACTIVEESSENTIAL ELEMENTS INTERACTIVE DOWNLOADINTERACTIVE ELEMENTS DEFINITIONINTERACTIVE RELATIONSHIP MARKETINGINTERACTIVE ELEMENT FLEETINTERACTIVE MARKETING DEFINITION INTERACTIVE. EMAIL DESIGN. ELEMENTS. Make your emails alive with interactive elements and enhance your click through rates. Interactivity can help initiate user actions without landing pages and provide better experience.Interactive email newsletters can get the subscribers hooked to your brand by building credibility and confidence in their mind. BOOST EMAIL DELIVERABILITY WITH OPTIMAL TEXT-TO-IMAGE RATIO 80% of the email should be text. Images should cover only 20% of the email. The images should compulsorily have alternate text (alt tags). Avoid the concept of ‘one image will serve the purpose of the email.’. Emails without a balanced text-image ratio won’t allow the users to search for it 7 TYPES OF EMAIL CAMPAIGNS FOR SALESFORCE MARKETING CLOUDCREATING AN EMAIL MARKETING CAMPAIGNSALESFORCE EMAIL MARKETING Don’t confuse the user with too much information that’s not relevant to the transaction. Make sure the information in the email is correct, especially if it pertains to money (purchases, subscriptions, gifts, etc.) Create an email personalized with the person’s name. 6. Engagement and re-engagement emails. A BRIEF GUIDE TO SALESFORCE DISTRIBUTED MARKETING In this guide, we will cover all these aspects of Distributed Marketing from Salesforce (except for Salesforce Distributed Marketing pricing which is not in our scope). Leverage this powerful tool to personalize your brand’s corporate marketing campaigns across every customer touchpoint and to make every campaign more relevant to local

audiences.

RE-ENGAGEMENT EMAILS: WIN BACK YOUR LOST CUSTOMERSRE ENGAGEMENT EMAIL SUBJECT LINESRE ENGAGEMENT LETTERRE ENGAGEMENT LETTERS FOR CLIENTSWE VE MISSED YOU EMAIL TEMPLATEWE MISS YOU EMAIL TEMPLATEWIN BACK EMAIL

EXAMPLES

A series of emails sent to dormant subscribers to reactivate them is known as re-engagement emails. Some of the terms used interchangeably with re-engagement emails are winback emails and reactivation emails. The primary objective of these emails is to encourage people to engage with your emails yet again and take action. INTERESTING BANK EMAIL TEMPLATE INSPIRATIONSNON BANK FINANCIAL

INSTITUTIONS LIST

It’s interesting to know that financial email messages enjoyed acceptance rates above 97% in 2015. This implies that financial institutions focus on capturing accurate email information from their users and take help of automated list hygiene processes. Moreover, unsubscribe rates remained at 0.1% throughout the year. TOP 9 WORDPRESS WEB DEVELOPMENT TOOLS OF 2021 YOU CAN’T MISS Take a look at the list of best WordPress dev tools of 2021 that can help you carry out spectacular WordPress Web Development projects from

start to finish.

CORPORATE SOCIAL RESPONSIBILITY Uplers plays its role by facilitating them with technological support, financial support, as well as the necessary resources to help them excel in their career. Our current focus is on studying the student dropout ratio and working towards finding a solution to this issue. Amidst the COVID-19 crisis, we distributed tablets and stationery

items

10 EMAIL DESIGN BLOGS TO FOLLOW Email design is always important for email marketing campaigns. Here are top 10 email design blogs you must follow for Email Design. Read

On.

HOW CHOOSEWELL INCREASED THEIR SALES BY 390% YOY Digital Marketing Manager. Choosewell Health Insurance. Uplers organised approach to planning and execution has allowed us to compete online with some of Australia's largest and well-known brands. Our lead volume has increased by 572% and sales have increased by more

than 390% over the

HOW TO CREATE AN EFFECTIVE EMAIL SUNSETTING STRATEGY Running a well-planned sunsetting strategy can bring the following benefits to your email campaigns: Have an active email list with users who are really interested in your emails. Improve your email deliverability. Get improved open rates, click rates and overall engagement for your campaigns. Send more targeted and relevant messages to your users. PROFESSIONAL EMAIL SIGNATURE: BEST PRACTICES WITH EXAMPLES You can create an attractive banner or just add a plain text link. Here is one of the most perfect professional email signature examples: 6. The Word ‘Free’ is a Magnet! As always, the word ‘free’ can be strategically used in email signature marketing to generate interest and attract lead for your products/services. 6 SMART EDUCATION EMAIL TEMPLATES TO BOOST YOUR ADMISSION This email by MasterClass is a perfect example of minimalistic email with the same CTA placed in both the folds of the email. The header image with the play button is sure to catch the subscriber’s attention. What could’ve been better: They could’ve added interactivity to make the email 7 EFFECTIVE TIPS TO INCREASE BRAND AWARENESS WITH EMAILS 82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates.. Therefore, if you are a marketer willing to increase your brand awareness, leveraging email marketing is the key. It wouldn’t only help you stand out amidst competition and retain existing customers but, also help you engage new customers and boost your ROI. TIPS TO DESIGN A PERFECT MOBILE-FRIENDLY EMAIL 4. Images: Use images carefully. All mobile OS except iOS block images by default and prompt the user to turn the images on. Therefore, use images carefully in your mobile emails. Avoid using them to save space and balance them with plenty of body text 8 HOME DÉCOR ECOMMERCE EMAIL MARKETING EXAMPLES FOR Crate and Barrel. This holiday email by Crate & Barrel is a good example of cross-selling within a promotional email. Conveying the message right from the image is a big gamble for those with images disabled. But in such cases, alt-text can come to the rescue. DIGITAL OUTSOURCING SERVICES & PERFORMANCE MARKETINGPODCASTABOUTBUILD YOUR TEAMPRICINGCAREERSCONTACT US As a team of web development and marketing specialists, our goal is to help companies to thrive in today's extremely competitive market. Our pool of in-house talent provides a one-stop shop for agencies and brands who require reliable, cost-effective, and scalable solutions across a range of web development and digital marketing

specializations.

ABOUT US - WE ARE UPLERS About Us. Uplers was formed in October 2019 as a result of the merger. between 3 independent and successful marketing and technology. companies, EmailMonks, WebbyMonks and Octos. The drastic shift in recent years proved the outsourcing industry is far

CAREERS - UPLERS

With no limitations of location, we invite you to work from anywhere in the world. If you are a go-getter, dynamic and willing to grab opportunities that come your way, Uplers is the place to be. Uplers can be your playground where dreams take flight, ideas turn into innovations and every goal achieved is FULL-SERVICE EMAIL MARKETING AGENCY Your Reliable Partner for Everything Emails. WE ARE A FULL-SERVICE EMAIL MARKETING AGENCY. Your email campaigns reflect your brand credibility and reputation; they must be flawless. We are a full-service email marketing company with a team of 150+ experts who can precisely handle more than just email campaigns - we can help you seamlessly achieve all your email marketing goals. INTERACTIVE EMAIL DESIGN ELEMENTS, INTERACTIVE EMAIL MARKETINGCENTRAL ELEMENTS INTERACTIVEESSENTIAL ELEMENTS INTERACTIVE DOWNLOADINTERACTIVE ELEMENTS DEFINITIONINTERACTIVE RELATIONSHIP MARKETINGINTERACTIVE ELEMENT FLEETINTERACTIVE MARKETING DEFINITION INTERACTIVE. EMAIL DESIGN. ELEMENTS. Make your emails alive with interactive elements and enhance your click through rates. Interactivity can help initiate user actions without landing pages and provide better experience.Interactive email newsletters can get the subscribers hooked to your brand by building credibility and confidence in their mind. BOOST EMAIL DELIVERABILITY WITH OPTIMAL TEXT-TO-IMAGE RATIO 80% of the email should be text. Images should cover only 20% of the email. The images should compulsorily have alternate text (alt tags). Avoid the concept of ‘one image will serve the purpose of the email.’. Emails without a balanced text-image ratio won’t allow the users to search for it 7 TYPES OF EMAIL CAMPAIGNS FOR SALESFORCE MARKETING CLOUDCREATING AN EMAIL MARKETING CAMPAIGNSALESFORCE EMAIL MARKETING Don’t confuse the user with too much information that’s not relevant to the transaction. Make sure the information in the email is correct, especially if it pertains to money (purchases, subscriptions, gifts, etc.) Create an email personalized with the person’s name. 6. Engagement and re-engagement emails. A BRIEF GUIDE TO SALESFORCE DISTRIBUTED MARKETING In this guide, we will cover all these aspects of Distributed Marketing from Salesforce (except for Salesforce Distributed Marketing pricing which is not in our scope). Leverage this powerful tool to personalize your brand’s corporate marketing campaigns across every customer touchpoint and to make every campaign more relevant to local

audiences.

RE-ENGAGEMENT EMAILS: WIN BACK YOUR LOST CUSTOMERSRE ENGAGEMENT EMAIL SUBJECT LINESRE ENGAGEMENT LETTERRE ENGAGEMENT LETTERS FOR CLIENTSWE VE MISSED YOU EMAIL TEMPLATEWE MISS YOU EMAIL TEMPLATEWIN BACK EMAIL

EXAMPLES

A series of emails sent to dormant subscribers to reactivate them is known as re-engagement emails. Some of the terms used interchangeably with re-engagement emails are winback emails and reactivation emails. The primary objective of these emails is to encourage people to engage with your emails yet again and take action. INTERESTING BANK EMAIL TEMPLATE INSPIRATIONSNON BANK FINANCIAL

INSTITUTIONS LIST

It’s interesting to know that financial email messages enjoyed acceptance rates above 97% in 2015. This implies that financial institutions focus on capturing accurate email information from their users and take help of automated list hygiene processes. Moreover, unsubscribe rates remained at 0.1% throughout the year. DIGITAL OUTSOURCING SERVICES & PERFORMANCE MARKETINGPODCASTABOUTBUILD YOUR TEAMPRICINGCAREERSCONTACT US As a team of web development and marketing specialists, our goal is to help companies to thrive in today's extremely competitive market. Our pool of in-house talent provides a one-stop shop for agencies and brands who require reliable, cost-effective, and scalable solutions across a range of web development and digital marketing

specializations.

ABOUT US - WE ARE UPLERS About Us. Uplers was formed in October 2019 as a result of the merger. between 3 independent and successful marketing and technology. companies, EmailMonks, WebbyMonks and Octos. The drastic shift in recent years proved the outsourcing industry is far

CAREERS - UPLERS

With no limitations of location, we invite you to work from anywhere in the world. If you are a go-getter, dynamic and willing to grab opportunities that come your way, Uplers is the place to be. Uplers can be your playground where dreams take flight, ideas turn into innovations and every goal achieved is FULL-SERVICE EMAIL MARKETING AGENCY Your Reliable Partner for Everything Emails. WE ARE A FULL-SERVICE EMAIL MARKETING AGENCY. Your email campaigns reflect your brand credibility and reputation; they must be flawless. We are a full-service email marketing company with a team of 150+ experts who can precisely handle more than just email campaigns - we can help you seamlessly achieve all your email marketing goals. INTERACTIVE EMAIL DESIGN ELEMENTS, INTERACTIVE EMAIL MARKETINGCENTRAL ELEMENTS INTERACTIVEESSENTIAL ELEMENTS INTERACTIVE DOWNLOADINTERACTIVE ELEMENTS DEFINITIONINTERACTIVE RELATIONSHIP MARKETINGINTERACTIVE ELEMENT FLEETINTERACTIVE MARKETING DEFINITION INTERACTIVE. EMAIL DESIGN. ELEMENTS. Make your emails alive with interactive elements and enhance your click through rates. Interactivity can help initiate user actions without landing pages and provide better experience.Interactive email newsletters can get the subscribers hooked to your brand by building credibility and confidence in their mind. BOOST EMAIL DELIVERABILITY WITH OPTIMAL TEXT-TO-IMAGE RATIO 80% of the email should be text. Images should cover only 20% of the email. The images should compulsorily have alternate text (alt tags). Avoid the concept of ‘one image will serve the purpose of the email.’. Emails without a balanced text-image ratio won’t allow the users to search for it 7 TYPES OF EMAIL CAMPAIGNS FOR SALESFORCE MARKETING CLOUDCREATING AN EMAIL MARKETING CAMPAIGNSALESFORCE EMAIL MARKETING Don’t confuse the user with too much information that’s not relevant to the transaction. Make sure the information in the email is correct, especially if it pertains to money (purchases, subscriptions, gifts, etc.) Create an email personalized with the person’s name. 6. Engagement and re-engagement emails. A BRIEF GUIDE TO SALESFORCE DISTRIBUTED MARKETING In this guide, we will cover all these aspects of Distributed Marketing from Salesforce (except for Salesforce Distributed Marketing pricing which is not in our scope). Leverage this powerful tool to personalize your brand’s corporate marketing campaigns across every customer touchpoint and to make every campaign more relevant to local

audiences.

RE-ENGAGEMENT EMAILS: WIN BACK YOUR LOST CUSTOMERSRE ENGAGEMENT EMAIL SUBJECT LINESRE ENGAGEMENT LETTERRE ENGAGEMENT LETTERS FOR CLIENTSWE VE MISSED YOU EMAIL TEMPLATEWE MISS YOU EMAIL TEMPLATEWIN BACK EMAIL

EXAMPLES

A series of emails sent to dormant subscribers to reactivate them is known as re-engagement emails. Some of the terms used interchangeably with re-engagement emails are winback emails and reactivation emails. The primary objective of these emails is to encourage people to engage with your emails yet again and take action. INTERESTING BANK EMAIL TEMPLATE INSPIRATIONSNON BANK FINANCIAL

INSTITUTIONS LIST

It’s interesting to know that financial email messages enjoyed acceptance rates above 97% in 2015. This implies that financial institutions focus on capturing accurate email information from their users and take help of automated list hygiene processes. Moreover, unsubscribe rates remained at 0.1% throughout the year. TOP 9 WORDPRESS WEB DEVELOPMENT TOOLS OF 2021 YOU CAN’T MISS Take a look at the list of best WordPress dev tools of 2021 that can help you carry out spectacular WordPress Web Development projects from

start to finish.

CORPORATE SOCIAL RESPONSIBILITY Uplers plays its role by facilitating them with technological support, financial support, as well as the necessary resources to help them excel in their career. Our current focus is on studying the student dropout ratio and working towards finding a solution to this issue. Amidst the COVID-19 crisis, we distributed tablets and stationery

items

10 EMAIL DESIGN BLOGS TO FOLLOW Email design is always important for email marketing campaigns. Here are top 10 email design blogs you must follow for Email Design. Read

On.

BEGINNERS GUIDE TO WORKING WITH SFMC JOURNEY Building A Journey in SFMC. The process of defining a journey in Journey Builder is fairly straightforward. SFMC gives you the option of either use one of its journey templates or build your own from scratch.. In the course of building journeys, you are required to use the available options under the tab named “Activities”. PROFESSIONAL EMAIL SIGNATURE: BEST PRACTICES WITH EXAMPLES You can create an attractive banner or just add a plain text link. Here is one of the most perfect professional email signature examples: 6. The Word ‘Free’ is a Magnet! As always, the word ‘free’ can be strategically used in email signature marketing to generate interest and attract lead for your products/services. 6 SMART EDUCATION EMAIL TEMPLATES TO BOOST YOUR ADMISSION This email by MasterClass is a perfect example of minimalistic email with the same CTA placed in both the folds of the email. The header image with the play button is sure to catch the subscriber’s attention. What could’ve been better: They could’ve added interactivity to make the email TIPS TO DESIGN A PERFECT MOBILE-FRIENDLY EMAIL 4. Images: Use images carefully. All mobile OS except iOS block images by default and prompt the user to turn the images on. Therefore, use images carefully in your mobile emails. Avoid using them to save space and balance them with plenty of body text 8 HOME DÉCOR ECOMMERCE EMAIL MARKETING EXAMPLES FOR Crate and Barrel. This holiday email by Crate & Barrel is a good example of cross-selling within a promotional email. Conveying the message right from the image is a big gamble for those with images disabled. But in such cases, alt-text can come to the rescue. HOW TO CREATE AN EFFECTIVE EMAIL SUNSETTING STRATEGY Running a well-planned sunsetting strategy can bring the following benefits to your email campaigns: Have an active email list with users who are really interested in your emails. Improve your email deliverability. Get improved open rates, click rates and overall engagement for your campaigns. Send more targeted and relevant messages to your users. 7 EFFECTIVE TIPS TO INCREASE BRAND AWARENESS WITH EMAILS 82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates.. Therefore, if you are a marketer willing to increase your brand awareness, leveraging email marketing is the key. It wouldn’t only help you stand out amidst competition and retain existing customers but, also help you engage new customers and boost your ROI. DIGITAL OUTSOURCING SERVICES & PERFORMANCE MARKETINGPODCASTABOUTBUILD YOUR TEAMPRICINGCAREERSCONTACT US As a team of web development and marketing specialists, our goal is to help companies to thrive in today's extremely competitive market. Our pool of in-house talent provides a one-stop shop for agencies and brands who require reliable, cost-effective, and scalable solutions across a range of web development and digital marketing

specializations.

ABOUT US - WE ARE UPLERS About Us. Uplers was formed in October 2019 as a result of the merger. between 3 independent and successful marketing and technology. companies, EmailMonks, WebbyMonks and Octos. The drastic shift in recent years proved the outsourcing industry is far

CAREERS - UPLERS

With no limitations of location, we invite you to work from anywhere in the world. If you are a go-getter, dynamic and willing to grab opportunities that come your way, Uplers is the place to be. Uplers can be your playground where dreams take flight, ideas turn into innovations and every goal achieved is FULL-SERVICE EMAIL MARKETING AGENCY Your Reliable Partner for Everything Emails. WE ARE A FULL-SERVICE EMAIL MARKETING AGENCY. Your email campaigns reflect your brand credibility and reputation; they must be flawless. We are a full-service email marketing company with a team of 150+ experts who can precisely handle more than just email campaigns - we can help you seamlessly achieve all your email marketing goals. INTERACTIVE EMAIL DESIGN ELEMENTS, INTERACTIVE EMAIL MARKETINGCENTRAL ELEMENTS INTERACTIVEESSENTIAL ELEMENTS INTERACTIVE DOWNLOADINTERACTIVE ELEMENTS DEFINITIONINTERACTIVE RELATIONSHIP MARKETINGINTERACTIVE ELEMENT FLEETINTERACTIVE MARKETING DEFINITION INTERACTIVE. EMAIL DESIGN. ELEMENTS. Make your emails alive with interactive elements and enhance your click through rates. Interactivity can help initiate user actions without landing pages and provide better experience.Interactive email newsletters can get the subscribers hooked to your brand by building credibility and confidence in their mind. BOOST EMAIL DELIVERABILITY WITH OPTIMAL TEXT-TO-IMAGE RATIO 80% of the email should be text. Images should cover only 20% of the email. The images should compulsorily have alternate text (alt tags). Avoid the concept of ‘one image will serve the purpose of the email.’. Emails without a balanced text-image ratio won’t allow the users to search for it 7 TYPES OF EMAIL CAMPAIGNS FOR SALESFORCE MARKETING CLOUDCREATING AN EMAIL MARKETING CAMPAIGNSALESFORCE EMAIL MARKETING Don’t confuse the user with too much information that’s not relevant to the transaction. Make sure the information in the email is correct, especially if it pertains to money (purchases, subscriptions, gifts, etc.) Create an email personalized with the person’s name. 6. Engagement and re-engagement emails. A BRIEF GUIDE TO SALESFORCE DISTRIBUTED MARKETING In this guide, we will cover all these aspects of Distributed Marketing from Salesforce (except for Salesforce Distributed Marketing pricing which is not in our scope). Leverage this powerful tool to personalize your brand’s corporate marketing campaigns across every customer touchpoint and to make every campaign more relevant to local

audiences.

RE-ENGAGEMENT EMAILS: WIN BACK YOUR LOST CUSTOMERSRE ENGAGEMENT EMAIL SUBJECT LINESRE ENGAGEMENT LETTERRE ENGAGEMENT LETTERS FOR CLIENTSWE VE MISSED YOU EMAIL TEMPLATEWE MISS YOU EMAIL TEMPLATEWIN BACK EMAIL

EXAMPLES

A series of emails sent to dormant subscribers to reactivate them is known as re-engagement emails. Some of the terms used interchangeably with re-engagement emails are winback emails and reactivation emails. The primary objective of these emails is to encourage people to engage with your emails yet again and take action. INTERESTING BANK EMAIL TEMPLATE INSPIRATIONSNON BANK FINANCIAL

INSTITUTIONS LIST

It’s interesting to know that financial email messages enjoyed acceptance rates above 97% in 2015. This implies that financial institutions focus on capturing accurate email information from their users and take help of automated list hygiene processes. Moreover, unsubscribe rates remained at 0.1% throughout the year. DIGITAL OUTSOURCING SERVICES & PERFORMANCE MARKETINGPODCASTABOUTBUILD YOUR TEAMPRICINGCAREERSCONTACT US As a team of web development and marketing specialists, our goal is to help companies to thrive in today's extremely competitive market. Our pool of in-house talent provides a one-stop shop for agencies and brands who require reliable, cost-effective, and scalable solutions across a range of web development and digital marketing

specializations.

ABOUT US - WE ARE UPLERS About Us. Uplers was formed in October 2019 as a result of the merger. between 3 independent and successful marketing and technology. companies, EmailMonks, WebbyMonks and Octos. The drastic shift in recent years proved the outsourcing industry is far

CAREERS - UPLERS

With no limitations of location, we invite you to work from anywhere in the world. If you are a go-getter, dynamic and willing to grab opportunities that come your way, Uplers is the place to be. Uplers can be your playground where dreams take flight, ideas turn into innovations and every goal achieved is FULL-SERVICE EMAIL MARKETING AGENCY Your Reliable Partner for Everything Emails. WE ARE A FULL-SERVICE EMAIL MARKETING AGENCY. Your email campaigns reflect your brand credibility and reputation; they must be flawless. We are a full-service email marketing company with a team of 150+ experts who can precisely handle more than just email campaigns - we can help you seamlessly achieve all your email marketing goals. INTERACTIVE EMAIL DESIGN ELEMENTS, INTERACTIVE EMAIL MARKETINGCENTRAL ELEMENTS INTERACTIVEESSENTIAL ELEMENTS INTERACTIVE DOWNLOADINTERACTIVE ELEMENTS DEFINITIONINTERACTIVE RELATIONSHIP MARKETINGINTERACTIVE ELEMENT FLEETINTERACTIVE MARKETING DEFINITION INTERACTIVE. EMAIL DESIGN. ELEMENTS. Make your emails alive with interactive elements and enhance your click through rates. Interactivity can help initiate user actions without landing pages and provide better experience.Interactive email newsletters can get the subscribers hooked to your brand by building credibility and confidence in their mind. BOOST EMAIL DELIVERABILITY WITH OPTIMAL TEXT-TO-IMAGE RATIO 80% of the email should be text. Images should cover only 20% of the email. The images should compulsorily have alternate text (alt tags). Avoid the concept of ‘one image will serve the purpose of the email.’. Emails without a balanced text-image ratio won’t allow the users to search for it 7 TYPES OF EMAIL CAMPAIGNS FOR SALESFORCE MARKETING CLOUDCREATING AN EMAIL MARKETING CAMPAIGNSALESFORCE EMAIL MARKETING Don’t confuse the user with too much information that’s not relevant to the transaction. Make sure the information in the email is correct, especially if it pertains to money (purchases, subscriptions, gifts, etc.) Create an email personalized with the person’s name. 6. Engagement and re-engagement emails. A BRIEF GUIDE TO SALESFORCE DISTRIBUTED MARKETING In this guide, we will cover all these aspects of Distributed Marketing from Salesforce (except for Salesforce Distributed Marketing pricing which is not in our scope). Leverage this powerful tool to personalize your brand’s corporate marketing campaigns across every customer touchpoint and to make every campaign more relevant to local

audiences.

RE-ENGAGEMENT EMAILS: WIN BACK YOUR LOST CUSTOMERSRE ENGAGEMENT EMAIL SUBJECT LINESRE ENGAGEMENT LETTERRE ENGAGEMENT LETTERS FOR CLIENTSWE VE MISSED YOU EMAIL TEMPLATEWE MISS YOU EMAIL TEMPLATEWIN BACK EMAIL

EXAMPLES

A series of emails sent to dormant subscribers to reactivate them is known as re-engagement emails. Some of the terms used interchangeably with re-engagement emails are winback emails and reactivation emails. The primary objective of these emails is to encourage people to engage with your emails yet again and take action. INTERESTING BANK EMAIL TEMPLATE INSPIRATIONSNON BANK FINANCIAL

INSTITUTIONS LIST

It’s interesting to know that financial email messages enjoyed acceptance rates above 97% in 2015. This implies that financial institutions focus on capturing accurate email information from their users and take help of automated list hygiene processes. Moreover, unsubscribe rates remained at 0.1% throughout the year. TOP 9 WORDPRESS WEB DEVELOPMENT TOOLS OF 2021 YOU CAN’T MISS Take a look at the list of best WordPress dev tools of 2021 that can help you carry out spectacular WordPress Web Development projects from

start to finish.

CORPORATE SOCIAL RESPONSIBILITY Uplers plays its role by facilitating them with technological support, financial support, as well as the necessary resources to help them excel in their career. Our current focus is on studying the student dropout ratio and working towards finding a solution to this issue. Amidst the COVID-19 crisis, we distributed tablets and stationery

items

10 EMAIL DESIGN BLOGS TO FOLLOW Email design is always important for email marketing campaigns. Here are top 10 email design blogs you must follow for Email Design. Read

On.

BEGINNERS GUIDE TO WORKING WITH SFMC JOURNEY Building A Journey in SFMC. The process of defining a journey in Journey Builder is fairly straightforward. SFMC gives you the option of either use one of its journey templates or build your own from scratch.. In the course of building journeys, you are required to use the available options under the tab named “Activities”. PROFESSIONAL EMAIL SIGNATURE: BEST PRACTICES WITH EXAMPLES You can create an attractive banner or just add a plain text link. Here is one of the most perfect professional email signature examples: 6. The Word ‘Free’ is a Magnet! As always, the word ‘free’ can be strategically used in email signature marketing to generate interest and attract lead for your products/services. 6 SMART EDUCATION EMAIL TEMPLATES TO BOOST YOUR ADMISSION This email by MasterClass is a perfect example of minimalistic email with the same CTA placed in both the folds of the email. The header image with the play button is sure to catch the subscriber’s attention. What could’ve been better: They could’ve added interactivity to make the email TIPS TO DESIGN A PERFECT MOBILE-FRIENDLY EMAIL 4. Images: Use images carefully. All mobile OS except iOS block images by default and prompt the user to turn the images on. Therefore, use images carefully in your mobile emails. Avoid using them to save space and balance them with plenty of body text 8 HOME DÉCOR ECOMMERCE EMAIL MARKETING EXAMPLES FOR Crate and Barrel. This holiday email by Crate & Barrel is a good example of cross-selling within a promotional email. Conveying the message right from the image is a big gamble for those with images disabled. But in such cases, alt-text can come to the rescue. HOW TO CREATE AN EFFECTIVE EMAIL SUNSETTING STRATEGY Running a well-planned sunsetting strategy can bring the following benefits to your email campaigns: Have an active email list with users who are really interested in your emails. Improve your email deliverability. Get improved open rates, click rates and overall engagement for your campaigns. Send more targeted and relevant messages to your users. 7 EFFECTIVE TIPS TO INCREASE BRAND AWARENESS WITH EMAILS 82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates.. Therefore, if you are a marketer willing to increase your brand awareness, leveraging email marketing is the key. It wouldn’t only help you stand out amidst competition and retain existing customers but, also help you engage new customers and boost your ROI. On a mission to connect global remote opportunities with India’s Top

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