WHAT GREAT ADVERTISING FEELS LIKE About Unruly. Unruly is one of the leading video ad platforms in the world. We empower publishers to maximize their revenue across all screens using Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team. A pioneer in bringing emotional intelligence to the ad

WELCOME TO UNRULY

Welcome to Unruly. Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop. CASE STUDY | UNRULY WORKS WITH 95% OF BRANDS FROM THE Case Study | Unruly works with 95% of brands from the AdAge top 100. Timehop Boosts PMP Revenue by 157% with UnrulyX CTRL. Unruly. Case Study. Timehop — the nostalgia, feelgood app that helps users celebrate the best moments of the past with friends — achieved incredible results after switching a high-profile PMP from another SSP

to the

TREMOR INTERNATIONAL ACQUIRES NEWS CORP’S UNRULY The deal marks the start of a three-year partnership with News Corp which will equip Tremor with the exclusive right to sell outstream video on more than 50 News Corp titles in the UK, US and Australia. Tremor International will also benefit from Unruly’s 2,000+ direct publisher integrations and unique demand relationships with the

world’s

WHAT ARE AD PODS? AND HOW DO THEY HELP PUBLISHERS Ad pod is a term used in connection with CTV advertising to specify multiple ads sequenced together and played back-to-back within a single ad break, like traditional linear TV. They allow publishers to return multiple ads from a single ad request, and then those ads are played in sequence. Say you’re streaming Brooklyn 99 on Hulu and

halfway

THE VALUE OF ENVIRONMENT IN ADVERTISING The value of environment in advertising. Recent growth of audience targeting and programmatic implementation has downgraded the importance of environment as the focus for advertising placement. However, we believe that the value of environment in advertising is still an extremely important factor to consider when you are planning

an ad campaign.

THE IMPORTANCE OF CULTURE IN ADVERTISING Earlier this month our Executive Director of Strategic Partnerships APAC Greg Fournier, and P&G’s Associate Brand Director Dominique Touchaud took to the stage at FUTR’s Asia Summit in Singapore. They delivered a brilliant presentation on the role of culture in advertising, and how it can define success or failure in marketing

campaigns in Asia.

WHAT GREAT ADVERTISING FEELS LIKE What Great Advertising Feels Like | Ad Tech Solutions For HOW DOES NOSTALGIA WORK IN ADVERTISING? Nostalgia by Vertical. By looking at the Nostalgia Global Norm in the UnrulyEQ database, we can see that it is an uncommon emotion for brands to evoke. This means that doing so could allow a brand to stand out in both its market and vertical by doing something different. Feelings of Nostalgia can result in high brand metrics and follow up LOVE IT OR HATE IT, EXTRA GUM IS DEFINITELY HAVING A MOMENT But love it or hate it, ‘The Story of Sarah & Juan’ is having a moment. Besides its massive sharing popularity, particularly across Facebook Video, Extra’s spot has spread so far thanks to some rather effusive praise from the online media. The ad will either turn you into a sentimental puddle of goo or make your eyes roll out of your

head

WHAT GREAT ADVERTISING FEELS LIKE About Unruly. Unruly is one of the leading video ad platforms in the world. We empower publishers to maximize their revenue across all screens using Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team. A pioneer in bringing emotional intelligence to the ad

WELCOME TO UNRULY

Welcome to Unruly. Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop. CASE STUDY | UNRULY WORKS WITH 95% OF BRANDS FROM THE Case Study | Unruly works with 95% of brands from the AdAge top 100. Timehop Boosts PMP Revenue by 157% with UnrulyX CTRL. Unruly. Case Study. Timehop — the nostalgia, feelgood app that helps users celebrate the best moments of the past with friends — achieved incredible results after switching a high-profile PMP from another SSP

to the

TREMOR INTERNATIONAL ACQUIRES NEWS CORP’S UNRULY The deal marks the start of a three-year partnership with News Corp which will equip Tremor with the exclusive right to sell outstream video on more than 50 News Corp titles in the UK, US and Australia. Tremor International will also benefit from Unruly’s 2,000+ direct publisher integrations and unique demand relationships with the

world’s

WHAT ARE AD PODS? AND HOW DO THEY HELP PUBLISHERS Ad pod is a term used in connection with CTV advertising to specify multiple ads sequenced together and played back-to-back within a single ad break, like traditional linear TV. They allow publishers to return multiple ads from a single ad request, and then those ads are played in sequence. Say you’re streaming Brooklyn 99 on Hulu and

halfway

THE VALUE OF ENVIRONMENT IN ADVERTISING The value of environment in advertising. Recent growth of audience targeting and programmatic implementation has downgraded the importance of environment as the focus for advertising placement. However, we believe that the value of environment in advertising is still an extremely important factor to consider when you are planning

an ad campaign.

THE IMPORTANCE OF CULTURE IN ADVERTISING Earlier this month our Executive Director of Strategic Partnerships APAC Greg Fournier, and P&G’s Associate Brand Director Dominique Touchaud took to the stage at FUTR’s Asia Summit in Singapore. They delivered a brilliant presentation on the role of culture in advertising, and how it can define success or failure in marketing

campaigns in Asia.

WHAT GREAT ADVERTISING FEELS LIKE What Great Advertising Feels Like | Ad Tech Solutions For HOW DOES NOSTALGIA WORK IN ADVERTISING? Nostalgia by Vertical. By looking at the Nostalgia Global Norm in the UnrulyEQ database, we can see that it is an uncommon emotion for brands to evoke. This means that doing so could allow a brand to stand out in both its market and vertical by doing something different. Feelings of Nostalgia can result in high brand metrics and follow up LOVE IT OR HATE IT, EXTRA GUM IS DEFINITELY HAVING A MOMENT But love it or hate it, ‘The Story of Sarah & Juan’ is having a moment. Besides its massive sharing popularity, particularly across Facebook Video, Extra’s spot has spread so far thanks to some rather effusive praise from the online media. The ad will either turn you into a sentimental puddle of goo or make your eyes roll out of your

head

WELCOME TO UNRULY

Welcome to Unruly. Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop.

THE UNRULY BLOG

Case Study: How Nielsen DAR PMPs Can Supercharge At Unruly we know only too well that great content will only get you so far and that targeted distribution is the key to online video success. UNRULY LAUNCHES NEW SELF-SERVICE TOOLS FOR CTV AND OTT Platform UnrulyX CTRL empowers connected TV platforms, media owners and app developers to price, package and sell programmatic, cross-screen inventory and optimize revenue LONDON, NEW YORK, SINGAPORE, SYDNEY — January 27, 2021 – Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their SMALL BUT MIGHTY: THE RISE OF 6-SECOND ADS YouTube’s unskippable new format threw advertisers a lifeline when it came to engaging with the millennial attention span that was fine-tuned to respond to snack-sized content. Where YouTube stepped, other social channels and media owners followed. Competitions and festivals celebrated the new 6-second canvas. It was a win-win

situation.

LOVE IT OR HATE IT, EXTRA GUM IS DEFINITELY HAVING A MOMENT But love it or hate it, ‘The Story of Sarah & Juan’ is having a moment. Besides its massive sharing popularity, particularly across Facebook Video, Extra’s spot has spread so far thanks to some rather effusive praise from the online media. The ad will either turn you into a sentimental puddle of goo or make your eyes roll out of your

head

6 TIPS FOR BRANDS TO MAKE THEIR CONTENT MORE SHAREABLE It’s also worth considering layered emotional response as a kind of ‘plan B’ reaction. Three’s adorable ad was no one-trick pony, eliciting primarily ‘Hilarity’ but also ‘Warmth’ and ‘Happiness’, pushing it to over a million shares. Kmart’s Ship My Pants is the rare ad that succeeds despite sticking to a single emotional response, but this is a risky choice. WHAT IS HEADER BIDDING, HOW DOES IT WORK AND WHO BENEFITS? Header bidding provides increased transparency into how much impressions are worth, as publishers can sell their inventory on a per-impression basis. Overall, it allows for more control and more bid transparency for reporting and optimisation. 3. Eliminates ‘passback’. Header bidding eliminates the need for pushing inventory back and forth JONAH BERGER: 6 KEY STEPPS TO CREATING CONTAGIOUS CONTENT 6.Stories. Information travels under what seems like idle chatter. Stories are vessels – so build a Trojan Horse. Create a narrative or story that people want to tell which carries your idea along for the ride. To find out more about Jonah’s research on how things catch on, you can buy his book ‘Contagious’ from Amazon or any major 5 THINGS YOU NEED TO KNOW ABOUT WHY PEOPLE SKIP ADS Create an ad for an ad by engaging your viewer emotionally in the first five seconds. . 3. Opening with your brand increases skipping. Overt branding from the outset leads consumers to skip more. Once consumers know what the brand is, they feel no further need to engage with the ad, so are more likely to skip. UNRULY UNVEILS THE TOP 20 MOST SHARED ADS OF 2014 Activia, Nike, John Lewis and Budweiser commercials all feature on list of most successful online video campaigns; ads created for World Cup dominate in record-breaking year November 20, 2014: Ads created around this year’s World Cup dominate a list of the top 20 most shared online ads of the year, released today by marketing WHAT GREAT ADVERTISING FEELS LIKE About Unruly. Unruly is one of the leading video ad platforms in the world. We empower publishers to maximize their revenue across all screens using Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team. A pioneer in bringing emotional intelligence to the ad

WELCOME TO UNRULY

Welcome to Unruly. Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop. CASE STUDY | UNRULY WORKS WITH 95% OF BRANDS FROM THE Case Study | Unruly works with 95% of brands from the AdAge top 100. Timehop Boosts PMP Revenue by 157% with UnrulyX CTRL. Unruly. Case Study. Timehop — the nostalgia, feelgood app that helps users celebrate the best moments of the past with friends — achieved incredible results after switching a high-profile PMP from another SSP

to the

TREMOR INTERNATIONAL ACQUIRES NEWS CORP’S UNRULY The deal marks the start of a three-year partnership with News Corp which will equip Tremor with the exclusive right to sell outstream video on more than 50 News Corp titles in the UK, US and Australia. Tremor International will also benefit from Unruly’s 2,000+ direct publisher integrations and unique demand relationships with the

world’s

WHAT ARE AD PODS? AND HOW DO THEY HELP PUBLISHERS Ad pod is a term used in connection with CTV advertising to specify multiple ads sequenced together and played back-to-back within a single ad break, like traditional linear TV. They allow publishers to return multiple ads from a single ad request, and then those ads are played in sequence. Say you’re streaming Brooklyn 99 on Hulu and

halfway

THE VALUE OF ENVIRONMENT IN ADVERTISING The value of environment in advertising. Recent growth of audience targeting and programmatic implementation has downgraded the importance of environment as the focus for advertising placement. However, we believe that the value of environment in advertising is still an extremely important factor to consider when you are planning

an ad campaign.

THE IMPORTANCE OF CULTURE IN ADVERTISING Earlier this month our Executive Director of Strategic Partnerships APAC Greg Fournier, and P&G’s Associate Brand Director Dominique Touchaud took to the stage at FUTR’s Asia Summit in Singapore. They delivered a brilliant presentation on the role of culture in advertising, and how it can define success or failure in marketing

campaigns in Asia.

WHAT GREAT ADVERTISING FEELS LIKE What Great Advertising Feels Like | Ad Tech Solutions For HOW DOES NOSTALGIA WORK IN ADVERTISING? Nostalgia by Vertical. By looking at the Nostalgia Global Norm in the UnrulyEQ database, we can see that it is an uncommon emotion for brands to evoke. This means that doing so could allow a brand to stand out in both its market and vertical by doing something different. Feelings of Nostalgia can result in high brand metrics and follow up LOVE IT OR HATE IT, EXTRA GUM IS DEFINITELY HAVING A MOMENT But love it or hate it, ‘The Story of Sarah & Juan’ is having a moment. Besides its massive sharing popularity, particularly across Facebook Video, Extra’s spot has spread so far thanks to some rather effusive praise from the online media. The ad will either turn you into a sentimental puddle of goo or make your eyes roll out of your

head

WHAT GREAT ADVERTISING FEELS LIKE About Unruly. Unruly is one of the leading video ad platforms in the world. We empower publishers to maximize their revenue across all screens using Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team. A pioneer in bringing emotional intelligence to the ad

WELCOME TO UNRULY

Welcome to Unruly. Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop. CASE STUDY | UNRULY WORKS WITH 95% OF BRANDS FROM THE Case Study | Unruly works with 95% of brands from the AdAge top 100. Timehop Boosts PMP Revenue by 157% with UnrulyX CTRL. Unruly. Case Study. Timehop — the nostalgia, feelgood app that helps users celebrate the best moments of the past with friends — achieved incredible results after switching a high-profile PMP from another SSP

to the

TREMOR INTERNATIONAL ACQUIRES NEWS CORP’S UNRULY The deal marks the start of a three-year partnership with News Corp which will equip Tremor with the exclusive right to sell outstream video on more than 50 News Corp titles in the UK, US and Australia. Tremor International will also benefit from Unruly’s 2,000+ direct publisher integrations and unique demand relationships with the

world’s

WHAT ARE AD PODS? AND HOW DO THEY HELP PUBLISHERS Ad pod is a term used in connection with CTV advertising to specify multiple ads sequenced together and played back-to-back within a single ad break, like traditional linear TV. They allow publishers to return multiple ads from a single ad request, and then those ads are played in sequence. Say you’re streaming Brooklyn 99 on Hulu and

halfway

THE VALUE OF ENVIRONMENT IN ADVERTISING The value of environment in advertising. Recent growth of audience targeting and programmatic implementation has downgraded the importance of environment as the focus for advertising placement. However, we believe that the value of environment in advertising is still an extremely important factor to consider when you are planning

an ad campaign.

THE IMPORTANCE OF CULTURE IN ADVERTISING Earlier this month our Executive Director of Strategic Partnerships APAC Greg Fournier, and P&G’s Associate Brand Director Dominique Touchaud took to the stage at FUTR’s Asia Summit in Singapore. They delivered a brilliant presentation on the role of culture in advertising, and how it can define success or failure in marketing

campaigns in Asia.

WHAT GREAT ADVERTISING FEELS LIKE What Great Advertising Feels Like | Ad Tech Solutions For HOW DOES NOSTALGIA WORK IN ADVERTISING? Nostalgia by Vertical. By looking at the Nostalgia Global Norm in the UnrulyEQ database, we can see that it is an uncommon emotion for brands to evoke. This means that doing so could allow a brand to stand out in both its market and vertical by doing something different. Feelings of Nostalgia can result in high brand metrics and follow up LOVE IT OR HATE IT, EXTRA GUM IS DEFINITELY HAVING A MOMENT But love it or hate it, ‘The Story of Sarah & Juan’ is having a moment. Besides its massive sharing popularity, particularly across Facebook Video, Extra’s spot has spread so far thanks to some rather effusive praise from the online media. The ad will either turn you into a sentimental puddle of goo or make your eyes roll out of your

head

WELCOME TO UNRULY

Welcome to Unruly. Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop.

THE UNRULY BLOG

Case Study: How Nielsen DAR PMPs Can Supercharge At Unruly we know only too well that great content will only get you so far and that targeted distribution is the key to online video success. UNRULY LAUNCHES NEW SELF-SERVICE TOOLS FOR CTV AND OTT Platform UnrulyX CTRL empowers connected TV platforms, media owners and app developers to price, package and sell programmatic, cross-screen inventory and optimize revenue LONDON, NEW YORK, SINGAPORE, SYDNEY — January 27, 2021 – Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their SMALL BUT MIGHTY: THE RISE OF 6-SECOND ADS YouTube’s unskippable new format threw advertisers a lifeline when it came to engaging with the millennial attention span that was fine-tuned to respond to snack-sized content. Where YouTube stepped, other social channels and media owners followed. Competitions and festivals celebrated the new 6-second canvas. It was a win-win

situation.

LOVE IT OR HATE IT, EXTRA GUM IS DEFINITELY HAVING A MOMENT But love it or hate it, ‘The Story of Sarah & Juan’ is having a moment. Besides its massive sharing popularity, particularly across Facebook Video, Extra’s spot has spread so far thanks to some rather effusive praise from the online media. The ad will either turn you into a sentimental puddle of goo or make your eyes roll out of your

head

6 TIPS FOR BRANDS TO MAKE THEIR CONTENT MORE SHAREABLE It’s also worth considering layered emotional response as a kind of ‘plan B’ reaction. Three’s adorable ad was no one-trick pony, eliciting primarily ‘Hilarity’ but also ‘Warmth’ and ‘Happiness’, pushing it to over a million shares. Kmart’s Ship My Pants is the rare ad that succeeds despite sticking to a single emotional response, but this is a risky choice. WHAT IS HEADER BIDDING, HOW DOES IT WORK AND WHO BENEFITS? Header bidding provides increased transparency into how much impressions are worth, as publishers can sell their inventory on a per-impression basis. Overall, it allows for more control and more bid transparency for reporting and optimisation. 3. Eliminates ‘passback’. Header bidding eliminates the need for pushing inventory back and forth JONAH BERGER: 6 KEY STEPPS TO CREATING CONTAGIOUS CONTENT 6.Stories. Information travels under what seems like idle chatter. Stories are vessels – so build a Trojan Horse. Create a narrative or story that people want to tell which carries your idea along for the ride. To find out more about Jonah’s research on how things catch on, you can buy his book ‘Contagious’ from Amazon or any major 5 THINGS YOU NEED TO KNOW ABOUT WHY PEOPLE SKIP ADS Create an ad for an ad by engaging your viewer emotionally in the first five seconds. . 3. Opening with your brand increases skipping. Overt branding from the outset leads consumers to skip more. Once consumers know what the brand is, they feel no further need to engage with the ad, so are more likely to skip. UNRULY UNVEILS THE TOP 20 MOST SHARED ADS OF 2014 Activia, Nike, John Lewis and Budweiser commercials all feature on list of most successful online video campaigns; ads created for World Cup dominate in record-breaking year November 20, 2014: Ads created around this year’s World Cup dominate a list of the top 20 most shared online ads of the year, released today by marketing WHAT GREAT ADVERTISING FEELS LIKE About Unruly. Unruly is one of the leading video ad platforms in the world. We empower publishers to maximize their revenue across all screens using Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team. A pioneer in bringing emotional intelligence to the ad

WELCOME TO UNRULY

Welcome to Unruly. Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop. CASE STUDY | UNRULY WORKS WITH 95% OF BRANDS FROM THE Case Study | Unruly works with 95% of brands from the AdAge top 100. Timehop Boosts PMP Revenue by 157% with UnrulyX CTRL. Unruly. Case Study. Timehop — the nostalgia, feelgood app that helps users celebrate the best moments of the past with friends — achieved incredible results after switching a high-profile PMP from another SSP

to the

TREMOR INTERNATIONAL ACQUIRES NEWS CORP’S UNRULY The deal marks the start of a three-year partnership with News Corp which will equip Tremor with the exclusive right to sell outstream video on more than 50 News Corp titles in the UK, US and Australia. Tremor International will also benefit from Unruly’s 2,000+ direct publisher integrations and unique demand relationships with the

world’s

INSIGHTS - UNRULY

Unruly global adtech insights to supercharge your strategies. Get stats on the world's biggest adverts, to expert predictions on the industry. Read more. THE VALUE OF ENVIRONMENT IN ADVERTISING The value of environment in advertising. Recent growth of audience targeting and programmatic implementation has downgraded the importance of environment as the focus for advertising placement. However, we believe that the value of environment in advertising is still an extremely important factor to consider when you are planning

an ad campaign.

UNRULY

Welcome, Unruly publishers! Tremor International Acquires News Corp's

Unruly.

WHAT IS HEADER BIDDING, HOW DOES IT WORK AND WHO BENEFITS? Header bidding provides increased transparency into how much impressions are worth, as publishers can sell their inventory on a per-impression basis. Overall, it allows for more control and more bid transparency for reporting and optimisation. 3. Eliminates ‘passback’. Header bidding eliminates the need for pushing inventory back and forth UNRULY AND NEWS CORP LAUNCH CONSUMER HOME OF THE FUTURE New space uses emerging tech and latest research from experts in interior design and well-being to show how marketers can authentically engage with consumers in the connected home 25+ innovation partners including Dixons Carphone, Dow Jones, Harper Collins, Heineken, HTC Vive, Matterport, PepsiCo, realtor.com®, Sky, The Sun, Taste.com.au, The White Company, The Wall Street LOVE IT OR HATE IT, EXTRA GUM IS DEFINITELY HAVING A MOMENT But love it or hate it, ‘The Story of Sarah & Juan’ is having a moment. Besides its massive sharing popularity, particularly across Facebook Video, Extra’s spot has spread so far thanks to some rather effusive praise from the online media. The ad will either turn you into a sentimental puddle of goo or make your eyes roll out of your

head

WHAT GREAT ADVERTISING FEELS LIKE About Unruly. Unruly is one of the leading video ad platforms in the world. We empower publishers to maximize their revenue across all screens using Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team. A pioneer in bringing emotional intelligence to the ad

WELCOME TO UNRULY

Welcome to Unruly. Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop. CASE STUDY | UNRULY WORKS WITH 95% OF BRANDS FROM THE Case Study | Unruly works with 95% of brands from the AdAge top 100. Timehop Boosts PMP Revenue by 157% with UnrulyX CTRL. Unruly. Case Study. Timehop — the nostalgia, feelgood app that helps users celebrate the best moments of the past with friends — achieved incredible results after switching a high-profile PMP from another SSP

to the

TREMOR INTERNATIONAL ACQUIRES NEWS CORP’S UNRULY The deal marks the start of a three-year partnership with News Corp which will equip Tremor with the exclusive right to sell outstream video on more than 50 News Corp titles in the UK, US and Australia. Tremor International will also benefit from Unruly’s 2,000+ direct publisher integrations and unique demand relationships with the

world’s

INSIGHTS - UNRULY

Unruly global adtech insights to supercharge your strategies. Get stats on the world's biggest adverts, to expert predictions on the industry. Read more. THE VALUE OF ENVIRONMENT IN ADVERTISING The value of environment in advertising. Recent growth of audience targeting and programmatic implementation has downgraded the importance of environment as the focus for advertising placement. However, we believe that the value of environment in advertising is still an extremely important factor to consider when you are planning

an ad campaign.

UNRULY

Welcome, Unruly publishers! Tremor International Acquires News Corp's

Unruly.

WHAT IS HEADER BIDDING, HOW DOES IT WORK AND WHO BENEFITS? Header bidding provides increased transparency into how much impressions are worth, as publishers can sell their inventory on a per-impression basis. Overall, it allows for more control and more bid transparency for reporting and optimisation. 3. Eliminates ‘passback’. Header bidding eliminates the need for pushing inventory back and forth UNRULY AND NEWS CORP LAUNCH CONSUMER HOME OF THE FUTURE New space uses emerging tech and latest research from experts in interior design and well-being to show how marketers can authentically engage with consumers in the connected home 25+ innovation partners including Dixons Carphone, Dow Jones, Harper Collins, Heineken, HTC Vive, Matterport, PepsiCo, realtor.com®, Sky, The Sun, Taste.com.au, The White Company, The Wall Street LOVE IT OR HATE IT, EXTRA GUM IS DEFINITELY HAVING A MOMENT But love it or hate it, ‘The Story of Sarah & Juan’ is having a moment. Besides its massive sharing popularity, particularly across Facebook Video, Extra’s spot has spread so far thanks to some rather effusive praise from the online media. The ad will either turn you into a sentimental puddle of goo or make your eyes roll out of your

head

INSIGHTS - UNRULY

Unruly global adtech insights to supercharge your strategies. Get stats on the world's biggest adverts, to expert predictions on the industry. Read more.

THE UNRULY BLOG

Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond! TOYOTA CAMPAIGN IS MOST EFFECTIVE AD OF SUPER BOWL LV Toyota ’s campaign, which tells the heart warming story of Team Toyota athlete Long’s incredible journey, which began when she was adopted by an American couple from a Russian orphanage, finished top after 63% of viewers had an intense emotional response to the content — almost twice the average US ad. “Upstream” was the most inspiring of all the Super Bowl ads tested, 1 63 % LOVE IT OR HATE IT, EXTRA GUM IS DEFINITELY HAVING A MOMENT But love it or hate it, ‘The Story of Sarah & Juan’ is having a moment. Besides its massive sharing popularity, particularly across Facebook Video, Extra’s spot has spread so far thanks to some rather effusive praise from the online media. The ad will either turn you into a sentimental puddle of goo or make your eyes roll out of your

head

5 THINGS YOU NEED TO KNOW ABOUT WHY PEOPLE SKIP ADS Create an ad for an ad by engaging your viewer emotionally in the first five seconds. . 3. Opening with your brand increases skipping. Overt branding from the outset leads consumers to skip more. Once consumers know what the brand is, they feel no further need to engage with the ad, so are more likely to skip. UNCOVER THE TRUTH BEHIND THESE 5 PROGRAMMATIC MYTHS The programmatic advertising ecosystem can be a confusing place – full of so many acronyms, vendors and platforms that it can be hard to know who (and what) you can trust. At Unruly we often find ourselves guiding partners and friends through similar questions about measurement, targeting and inventory. So we thought we’d group up 6 TIPS FOR BRANDS TO MAKE THEIR CONTENT MORE SHAREABLE It’s also worth considering layered emotional response as a kind of ‘plan B’ reaction. Three’s adorable ad was no one-trick pony, eliciting primarily ‘Hilarity’ but also ‘Warmth’ and ‘Happiness’, pushing it to over a million shares. Kmart’s Ship My Pants is the rare ad that succeeds despite sticking to a single emotional response, but this is a risky choice. THE MIGHTY, EMOTIONAL RISE OF 'DADVERTISING' The Mighty, Emotional Rise of ‘Dadvertising’. As with everything, the standards of ‘dadhood’ have changed radically over time. In simpler, more cave-centric times, the Dad Domain consisted primarily of hunting, gathering and maybe helping out with homework. For the Victorians, the Dad was an elusive creature who sat grim-faced at one 4 TIPS TO GUIDE YOUR MOVIE TRAILER DISTRIBUTION 3. Positive emotions and cognitive responses increase interest in the movie. A trailer that converts audiences is 25% more likely to elicit a strong positive emotional response, such as Warmth or Sadness, or a strong cognitive response, such as Shock. 4. Trailers that elicit surprise are more likely to drive people to the theatre. WOMEN IN THE EXECUTIVE SUITE CORRELATE TO HIGH PROFITS An extensive 19-year sudy of 215 Fortune 500 firms shows a strong correlation between a strong record of promoting women into the executive suite and high WHAT GREAT ADVERTISING FEELS LIKE About Unruly. Unruly is one of the leading video ad platforms in the world. We empower publishers to maximize their revenue across all screens using Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated

support team.

WELCOME TO UNRULY

Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop.. Unruly’s innovative, multi-format tech, unique audience insights and CASE STUDY | UNRULY WORKS WITH 95% OF BRANDS FROM THE Timehop — the nostalgia, feelgood app that helps users celebrate the best moments of the past with friends — achieved incredible results after switching a high-profile PMP from another SSP to the UnrulyX CTRL publisher platform.. The app has a direct ad sales team and transacts their video and banner ad inventory 100% programmatically through a mix of Open Marketplace (OMP) and Private

THE U7 - UNRULY

Restoring The Soul Of Business With The U7 – A What the ad industry needs to do to promote greater diversity and inclusion was the main topic of discussion at our second virtual U7 event last week. TREMOR INTERNATIONAL ACQUIRES NEWS CORP’S UNRULY Deal Benefits Tremor International, News Corp; Allows for Global Scale LONDON/NEW YORK— January 6, 2020 — Tremor International Ltd (AIM: TRMR), a global leader in video advertising technologies, announces that it has reached an agreement with News Corp (“News Corp” (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV)), a global diversified media and information services company, to

INSIGHTS - UNRULY

Unruly global adtech insights to supercharge your strategies. Get stats on the world's biggest adverts, to expert predictions on the industry. Read more. THE VALUE OF ENVIRONMENT IN ADVERTISING We explore why the value of environment in advertising is still an extremely important factor to consider when you are planning an ad

campaign.

UNRULY

Unruly

WHAT IS HEADER BIDDING, HOW DOES IT WORK AND WHO BENEFITS?HEADER BIDDING WIKIAMAZON HEADER BIDDINGHEADER BIDDING EXAMPLEIN APP HEADER BIDDINGSERVER SIDE HEADER BIDDINGGOOGLE HEADER BIDDING Header bidding has become an increasingly hot topic in programmatic video advertising, and you don’t have to go far to see it pop up at speaker sessions or dominating headlines in LOVE IT OR HATE IT, EXTRA GUM IS DEFINITELY HAVING A MOMENT This article first appeared on Marketing Magazine If you were asked to name the greatest love stories of all time, the answers would likely be pretty familiar. Add a liberal splash of ‘Romeo & Juliet’, a sprinkle of Jack and Kate from ‘Titanic’ with a hearty dash of Ross and Rachel from ‘Friends’ – that’s WHAT GREAT ADVERTISING FEELS LIKE About Unruly. Unruly is one of the leading video ad platforms in the world. We empower publishers to maximize their revenue across all screens using Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated

support team.

WELCOME TO UNRULY

Unruly is one of the leading video advertising platforms in the world. Publishers use Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximize their revenue across a range of different screens, including CTV, mobile and desktop.. Unruly’s innovative, multi-format tech, unique audience insights and CASE STUDY | UNRULY WORKS WITH 95% OF BRANDS FROM THE Timehop — the nostalgia, feelgood app that helps users celebrate the best moments of the past with friends — achieved incredible results after switching a high-profile PMP from another SSP to the UnrulyX CTRL publisher platform.. The app has a direct ad sales team and transacts their video and banner ad inventory 100% programmatically through a mix of Open Marketplace (OMP) and Private

THE U7 - UNRULY

Restoring The Soul Of Business With The U7 – A What the ad industry needs to do to promote greater diversity and inclusion was the main topic of discussion at our second virtual U7 event last week. TREMOR INTERNATIONAL ACQUIRES NEWS CORP’S UNRULY Deal Benefits Tremor International, News Corp; Allows for Global Scale LONDON/NEW YORK— January 6, 2020 — Tremor International Ltd (AIM: TRMR), a global leader in video advertising technologies, announces that it has reached an agreement with News Corp (“News Corp” (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV)), a global diversified media and information services company, to

INSIGHTS - UNRULY

Unruly global adtech insights to supercharge your strategies. Get stats on the world's biggest adverts, to expert predictions on the industry. Read more. THE VALUE OF ENVIRONMENT IN ADVERTISING We explore why the value of environment in advertising is still an extremely important factor to consider when you are planning an ad

campaign.

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WHAT IS HEADER BIDDING, HOW DOES IT WORK AND WHO BENEFITS?HEADER BIDDING WIKIAMAZON HEADER BIDDINGHEADER BIDDING EXAMPLEIN APP HEADER BIDDINGSERVER SIDE HEADER BIDDINGGOOGLE HEADER BIDDING Header bidding has become an increasingly hot topic in programmatic video advertising, and you don’t have to go far to see it pop up at speaker sessions or dominating headlines in LOVE IT OR HATE IT, EXTRA GUM IS DEFINITELY HAVING A MOMENT This article first appeared on Marketing Magazine If you were asked to name the greatest love stories of all time, the answers would likely be pretty familiar. Add a liberal splash of ‘Romeo & Juliet’, a sprinkle of Jack and Kate from ‘Titanic’ with a hearty dash of Ross and Rachel from ‘Friends’ – that’s

INSIGHTS - UNRULY

Unruly global adtech insights to supercharge your strategies. Get stats on the world's biggest adverts, to expert predictions on the industry. Read more.

THE UNRULY BLOG

Stay ahead of the curve and at the forefront of ad tech with the Unruly blog, covering stories from across the Unrulyverse and beyond!

THE U7 - UNRULY

Restoring The Soul Of Business With The U7 – A What the ad industry needs to do to promote greater diversity and inclusion was the main topic of discussion at our second virtual U7 event last week. LOVE IT OR HATE IT, EXTRA GUM IS DEFINITELY HAVING A MOMENT This article first appeared on Marketing Magazine If you were asked to name the greatest love stories of all time, the answers would likely be pretty familiar. Add a liberal splash of ‘Romeo & Juliet’, a sprinkle of Jack and Kate from ‘Titanic’ with a hearty dash of Ross and Rachel from ‘Friends’ – that’s THE MIGHTY, EMOTIONAL RISE OF 'DADVERTISING' As with everything, the standards of ‘dadhood’ have changed radically over time. In simpler, more cave-centric times, the Dad Domain consisted primarily of hunting, gathering and maybe helping out with homework. For the Victorians, the Dad was an elusive creature who sat grim-faced at one end of the dinner table, stoically straightening his stovepipe hat. In UNCOVER THE TRUTH BEHIND THESE 5 PROGRAMMATIC MYTHS The programmatic advertising ecosystem can be a confusing place – full of so many acronyms, vendors and platforms that it can be hard to know who (and what) you can trust. At Unruly we often find ourselves guiding partners and friends through similar questions about measurement, targeting and inventory. So we thought we’d group up 5 THINGS YOU NEED TO KNOW ABOUT WHY PEOPLE SKIP ADS Whether it’s fast-forwarding through TV ads, leaving the room during the commercial breaks or hitting the skip button on YouTube, one thing is clear – advertisers are struggling to get and keep consumers’

attention.

6 TIPS FOR BRANDS TO MAKE THEIR CONTENT MORE SHAREABLE It’s also worth considering layered emotional response as a kind of ‘plan B’ reaction. Three’s adorable ad was no one-trick pony, eliciting primarily ‘Hilarity’ but also ‘Warmth’ and ‘Happiness’, pushing it to over a million shares. Kmart’s Ship My Pants is the rare ad that succeeds despite sticking to a single emotional response, but this is a risky choice. 4 TIPS TO GUIDE YOUR MOVIE TRAILER DISTRIBUTION The quality of a movie trailer can mean the difference between a successful opening weekend and a box-office flop. In fact, there are plenty of examples of movies that were made by their trailers. And creating an engaging and intriguing piece of pre-release content is an art-form unto itself. WOMEN IN THE EXECUTIVE SUITE CORRELATE TO HIGH PROFITS An extensive 19-year sudy of 215 Fortune 500 firms shows a strong correlation between a strong record of promoting women into the executive suite and high

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WHAT GREAT ADVERTISING

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Ad tech solutions for every screen. DON’T JUST REACH PEOPLE. MOVE PEOPLE. Advertisers Publishers

ABOUT UNRULY

Unruly is part of Tremor International Ltd , a global leader in advertising

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VIDEO AD PLATFORM

Get your ads seen and loved across sites you can believe in. We deliver premium supply across all screens and ad formats at scale through the UnrulyX video ad platform.

EMOTIONAL DATA

We ensure your campaigns deliver on your brand metrics with our groundbreaking emotion-powered testing and targeting solutions through

UnrulyEQ.

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Get access to the world's greatest titles through our News Corp partnership. But that’s not all - 82% of our video views are delivered across Comscore 1,000 sites.

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Our dedicated Brand Safety team rigorously vets your campaign delivery across the web. We're audited and quality assured to the highest verification standards.

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OUR CORE PRODUCTS

UNRULYX

A premium supply side advertising platform for CTV, video and display. Demand is fuelled by our in-house DSP, unique emotional data, custom audiences, and enhanced by integrations with leading global and local

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Unruly's proprietary suite of data-driven advertising solutions designed to supercharge brand performance across the entire campaign

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HOLIDAY AD HUB 2020

With emotions running even higher than normal in the run-up to this year’s holiday period, we are using our content testing tool UnrulyEQ to measure which festive ads are generating…

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UNRULY AND LG ELECTRONICS TO OFFER SMART TV INVENTORY THROUGH GLOBAL

PARTNERSHIP

Advertisers can access native placements through supply-side platform UnrulyX LONDON, SINGAPORE, SYDNEY, TOKYO — November 10, 2020 — Video advertising platform Unruly today announced a global partnership with LG Electronics…

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UNRULY AND PUBLICA PARTNER IN GLOBAL DEAL THAT PROVIDES CTV/ OTT PUBLISHERS WITH COMPREHENSIVE SELF-SERVICE MONETIZATION PLATFORM NEW YORK, LONDON, SINGAPORE — November 9, 2020 — Video advertising platform Unruly today announced a global partnership with Publica that gives connected TV (CTV) and over-the-top (OTT) publishers access…

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