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GET A COMPREHENSIVE CHANNEL AUDIT A channel audit shows what is working, what isn’t working, and helps light the way to how to do things better. Uhuru focuses on fully understanding our client partners to best fuel the success of others’ businesses. We are not happy if our customers are not thrilled and never stop at “okay.”. We personalize and aim for

greatness.

9 KEY SALES TECHNIQUES EVERY SALES REP NEEDS TO KNOW 8. Maintaining the Relationship. Implementing effective sales techniques doesn’t end when you close the deal. After the prospect signs and becomes a client, maintaining your relationship with them is vital. Make sure to listen and understand their worries and concerns. THE ULTIMATE GUIDE TO CLIENT ONBOARDING Ensuring a great client onboarding experience is the best way to form a mutually beneficial business relationship and hold onto clients for the long-haul. Read this post to learn not only our proven process, but the ultimate guide to creating a successful client onboarding

process as well.

UHURUNETWORK.COM

AN ULTIMATE GUIDE TO MARKETING OBJECTIVES (DEFINE, MEASURESEE MORE ON

UHURUNETWORK.COM

HOW TO RUN A STRATEGY SESSION WHY A BUSINESS RESULTS SPECIALIST IS CRITICAL TO YOUR SUCCESS Our business assessment form is a valuable series of questions that clients need to answer before we set out to solve a business problem with digital marketing. It helps you define success, helps us better understand your goals and objectives, but it also gives us a clear structure so that we can help you prioritize accordingly. HOW TO START A SUBSCRIPTION BOX IN 10 ACTIONABLE STEPSSEE MORE ON

UHURUNETWORK.COM

HOW TO CREATE AN EDITORIAL STYLE GUIDE What to Include in Your Editorial Style Guide. There are six main sections that you should include in your editorial style guide: editing process, writing rules, types of content, style, strategy, and visuals. Learn exactly what to include in each of these sections so you can create a complete, comprehensive guide for your marketing

team.

greatness.

process as well.

UHURUNETWORK.COM

AN ULTIMATE GUIDE TO MARKETING OBJECTIVES (DEFINE, MEASURESEE MORE ON

UHURUNETWORK.COM

team.

WHY YOUR ENTERPRISE NEEDS A REAL-TIME BUSINESS DASHBOARD Data overload is a fact that many enterprises are currently struggling with. The need and want for more and more data can get in the way of why the data is important in the first place: Providing clear, reliable, and up-to-date information to make important business decisions. This is where a real-time business dashboard comes in. ACCOUNT-BASED MARKETING: EVERYTHING YOU NEED TO KNOW TO Account-based marketing inserts real-time market data into automated processes to target accounts at every stage of the buyer’s journey with a personalized, tailored message. This approach will lead to increased revenue, decreased time in the sales cycle, and a better buying experience for your customers. A MARKETER’S GUIDE TO CRAFTING A POWERFUL MARKETING MESSAGE Difficulty understanding who is working on what part of a project. Unable to collaborate with clients effectively on projects. Your marketing message should speak to your ability to help them by showcasing the following benefits: Highly organized project timelines and production schedules. Clear identification of who is responsible

for what and

SALES PROSPECT PERSONAS A Champion for your ideal customer profile is a very influential role for persuading your ideal prospect persona why your product is the solution to their challenge. A champion will work in your favor when converting prospects to leads – To effectively reach your champion, you need to tailor messaging at every stage of the sales process. HOW TO START A SUBSCRIPTION BOX IN 10 ACTIONABLE STEPS Step 2 – Conduct Competitor Research. source. We’re talking about finding a niche that isn’t overly saturated, where you’ll be able to fill a void or improve on the products of your competitors. The only way you’ll be able to determine if your box meets these

requirements is by

THE IMPORTANCE OF INTERNAL COMMUNICATIONS IN A REMOTE WORK It’s crucial that employees from different states, countries, and time zones learn how to communicate effectively in order to produce incredible work. Learn the importance of internal communications, how much time goes into team communication, and how to properly plan for effective communication. BUYER’S JOURNEY STAGES: TYPES OF CONTENT TO CREATE FOR EACH We regularly create awareness-stage blog content to help fill our inbound sales funnel. The most common form of awareness-stage content is the blog post. It’s an accessible, non-threatening media format that most people can access in a few seconds via a simple Google search. Blog posts, however, can be useful in all three of the

buyer’s

HOW TO CREATE AN EDITORIAL STYLE GUIDE An editorial style guide is a set of editorial rules that ensure brand consistency. For copywriters, content creators, editors, and digital marketers, an editorial style guide is an invaluable reference for optimizing content and polishing copy. 5 WAYS TO CRAFT YOUR ONLINE PERSONA An online persona can help you build experience. Again, the blog acts as a portfolio of ideas and previous work. When engaging with someone on social media they are able to “research” you. Make sure they have plenty to look at. 5. Image is everything. Pick any of the famous sayings. “Fake it til HOW TO SELL ON FACEBOOK The Guide for Selling on Facebook. Keep reading to learn how Selling on Facebook: The Basics. Before we start talking about strategies, advertising, or Facebook marketing, let’s walk through the steps that are the basis to successfully sell on Facebook. SALES AND MARKETING SERVICES BY UHURU NETWORKDIGITAL MARKETING STRATEGIES & TACTICS BLOGDIGITAL MARKETING EBOOKS & GUIDES RESOURCES Retained “Brains”. Uhuru means “freedom” in Swahili. Only a globally distributed consultancy has the freedom to retain granularly specialized experts from across the world to ensure no business challenge goes unresolved. Our advantage will soon become yours. Freedom from your sales and marketing obstacles begins here. GET A COMPREHENSIVE CHANNEL AUDIT A channel audit shows what is working, what isn’t working, and helps light the way to how to do things better. Uhuru focuses on fully understanding our client partners to best fuel the success of others’ businesses. We are not happy if our customers are not thrilled and never stop at “okay.”. We personalize and aim for

greatness.

9 KEY SALES TECHNIQUES EVERY SALES REP NEEDS TO KNOW 8. Maintaining the Relationship. Implementing effective sales techniques doesn’t end when you close the deal. After the prospect signs and becomes a client, maintaining your relationship with them is vital. Make sure to listen and understand their worries and concerns. ACCOUNT-BASED MARKETING: EVERYTHING YOU NEED TO KNOW TO Account-based marketing inserts real-time market data into automated processes to target accounts at every stage of the buyer’s journey with a personalized, tailored message. This approach will lead to increased revenue, decreased time in the sales cycle, and a better buying experience for your customers. HOW TO RUN A STRATEGY SESSION THE BEST MARKETING TEAM STRUCTURE TO INCREASE EFFICIENCYSEE MORE ON

UHURUNETWORK.COM

AN ULTIMATE GUIDE TO MARKETING OBJECTIVES (DEFINE, MEASURESEE MORE ON

UHURUNETWORK.COM

THE ULTIMATE GUIDE TO CLIENT ONBOARDING Ensuring a great client onboarding experience is the best way to form a mutually beneficial business relationship and hold onto clients for the long-haul. Read this post to learn not only our proven process, but the ultimate guide to creating a successful client onboarding

process as well.

team.

HOW TO MEASURE THE SUCCESS OF FACEBOOK CAMPAIGNS The formula you use to measure the success of Facebook campaigns for your business needs to be unique. Facebook gives you 45 metrics to track with Facebook Ads Report. There are just too many variables to create a one-size-fits-all formula. You’ll have to be the one to evaluate what makes a particular campaign successful. SALES AND MARKETING SERVICES BY UHURU NETWORKDIGITAL MARKETING STRATEGIES & TACTICS BLOGDIGITAL MARKETING EBOOKS & GUIDES RESOURCES Retained “Brains”. Uhuru means “freedom” in Swahili. Only a globally distributed consultancy has the freedom to retain granularly specialized experts from across the world to ensure no business challenge goes unresolved. Our advantage will soon become yours. Freedom from your sales and marketing obstacles begins here. GET A COMPREHENSIVE CHANNEL AUDIT A channel audit shows what is working, what isn’t working, and helps light the way to how to do things better. Uhuru focuses on fully understanding our client partners to best fuel the success of others’ businesses. We are not happy if our customers are not thrilled and never stop at “okay.”. We personalize and aim for

greatness.

9 KEY SALES TECHNIQUES EVERY SALES REP NEEDS TO KNOW 8. Maintaining the Relationship. Implementing effective sales techniques doesn’t end when you close the deal. After the prospect signs and becomes a client, maintaining your relationship with them is vital. Make sure to listen and understand their worries and concerns. ACCOUNT-BASED MARKETING: EVERYTHING YOU NEED TO KNOW TO Account-based marketing inserts real-time market data into automated processes to target accounts at every stage of the buyer’s journey with a personalized, tailored message. This approach will lead to increased revenue, decreased time in the sales cycle, and a better buying experience for your customers. HOW TO RUN A STRATEGY SESSION THE BEST MARKETING TEAM STRUCTURE TO INCREASE EFFICIENCYSEE MORE ON

UHURUNETWORK.COM

AN ULTIMATE GUIDE TO MARKETING OBJECTIVES (DEFINE, MEASURESEE MORE ON

UHURUNETWORK.COM

process as well.

team.

process as well.

A MARKETER’S GUIDE TO CRAFTING A POWERFUL MARKETING MESSAGE Difficulty understanding who is working on what part of a project. Unable to collaborate with clients effectively on projects. Your marketing message should speak to your ability to help them by showcasing the following benefits: Highly organized project timelines and production schedules. Clear identification of who is responsible

for what and

CUSTOM HUBSPOT EMAIL TEMPLATES Step 1. Gather all the image elements of your HubSpot email templates. Make sure that the dimensions are the same size as what you have in your design. Unlike website pages, email and newsletter templates are displayed and read on email clients. Although both website pages and email/newsletter templates are created using HTML, they have a big LEAD GENERATION: 50+ TACTICS THAT WILL FILL YOUR PIPELINE Whatever your end goals may be, creating a sitemap (an outline of all of the content your site needs) is a good way to make sure your site ends up with the ability to achieve them. 19. Use emotion and rational copy to boost lead generation. Boring copy is about as effective as a

blank page.

BUYER’S JOURNEY STAGES: TYPES OF CONTENT TO CREATE FOR EACH We regularly create awareness-stage blog content to help fill our inbound sales funnel. The most common form of awareness-stage content is the blog post. It’s an accessible, non-threatening media format that most people can access in a few seconds via a simple Google search. Blog posts, however, can be useful in all three of the

buyer’s

TOURISM MARKETING: 11 CREATIVE IDEAS TO MARKET YOUR Therefore your tourism marketing needs to be focused around their wants and needs. Most of them won’t know your area as well as a local would (yes, you), and a fun, informative guide is something that they would consider extremely valuable. Make the guide easy to read and understand. Make it skimmable. HOW TO START A SUBSCRIPTION BOX IN 10 ACTIONABLE STEPS Step 2 – Conduct Competitor Research. source. We’re talking about finding a niche that isn’t overly saturated, where you’ll be able to fill a void or improve on the products of your competitors. The only way you’ll be able to determine if your box meets these

requirements is by

TIME TRACKING

The tool I recommend is RescueTime. This application will automatically log what you accomplished during the day by documenting the applications used on your computer and mobile devices. It teaches you things about your workday you would never otherwise have the time or awareness to learn. Again, with RescueTime, you have software

always

new

SALES AND MARKETING SERVICES BY UHURU NETWORKDIGITAL MARKETING STRATEGIES & TACTICS BLOGDIGITAL MARKETING EBOOKS & GUIDES RESOURCES Retained “Brains”. Uhuru means “freedom” in Swahili. Only a globally distributed consultancy has the freedom to retain granularly specialized experts from across the world to ensure no business challenge goes unresolved. Our advantage will soon become yours. Freedom from your sales and marketing obstacles begins here. 9 KEY SALES TECHNIQUES EVERY SALES REP NEEDS TO KNOW 8. Maintaining the Relationship. Implementing effective sales techniques doesn’t end when you close the deal. After the prospect signs and becomes a client, maintaining your relationship with them is vital. Make sure to listen and understand their worries and concerns. ACCOUNT-BASED MARKETING: EVERYTHING YOU NEED TO KNOW TO Account-based marketing inserts real-time market data into automated processes to target accounts at every stage of the buyer’s journey with a personalized, tailored message. This approach will lead to increased revenue, decreased time in the sales cycle, and a better buying experience for your customers. HOW TO RUN A STRATEGY SESSION THE BEST MARKETING TEAM STRUCTURE TO INCREASE EFFICIENCYSEE MORE ON

UHURUNETWORK.COM

AN ULTIMATE GUIDE TO MARKETING OBJECTIVES (DEFINE, MEASURESEE MORE ON

UHURUNETWORK.COM

process as well.

for what and

team.

HOW TO MEASURE THE SUCCESS OF FACEBOOK CAMPAIGNS The formula you use to measure the success of Facebook campaigns for your business needs to be unique. Facebook gives you 45 metrics to track with Facebook Ads Report. There are just too many variables to create a one-size-fits-all formula. You’ll have to be the one to evaluate what makes a particular campaign successful. SALES AND MARKETING SERVICES BY UHURU NETWORKDIGITAL MARKETING STRATEGIES & TACTICS BLOGDIGITAL MARKETING EBOOKS & GUIDES RESOURCES Retained “Brains”. Uhuru means “freedom” in Swahili. Only a globally distributed consultancy has the freedom to retain granularly specialized experts from across the world to ensure no business challenge goes unresolved. Our advantage will soon become yours. Freedom from your sales and marketing obstacles begins here. 9 KEY SALES TECHNIQUES EVERY SALES REP NEEDS TO KNOW 8. Maintaining the Relationship. Implementing effective sales techniques doesn’t end when you close the deal. After the prospect signs and becomes a client, maintaining your relationship with them is vital. Make sure to listen and understand their worries and concerns. ACCOUNT-BASED MARKETING: EVERYTHING YOU NEED TO KNOW TO Account-based marketing inserts real-time market data into automated processes to target accounts at every stage of the buyer’s journey with a personalized, tailored message. This approach will lead to increased revenue, decreased time in the sales cycle, and a better buying experience for your customers. HOW TO RUN A STRATEGY SESSION THE BEST MARKETING TEAM STRUCTURE TO INCREASE EFFICIENCYSEE MORE ON

UHURUNETWORK.COM

AN ULTIMATE GUIDE TO MARKETING OBJECTIVES (DEFINE, MEASURESEE MORE ON

UHURUNETWORK.COM

process as well.

for what and

team.

process as well.

for what and

LEAD GENERATION: 50+ TACTICS THAT WILL FILL YOUR PIPELINE Whatever your end goals may be, creating a sitemap (an outline of all of the content your site needs) is a good way to make sure your site ends up with the ability to achieve them. 19. Use emotion and rational copy to boost lead generation. Boring copy is about as effective as a

blank page.

TOURISM MARKETING: 11 CREATIVE IDEAS TO MARKET YOUR Therefore your tourism marketing needs to be focused around their wants and needs. Most of them won’t know your area as well as a local would (yes, you), and a fun, informative guide is something that they would consider extremely valuable. Make the guide easy to read and understand. Make it skimmable. WHAT IS MOBILE MARKETING? A MASSIVE GUIDE TO DOING IT RIGHT! Simply put, mobile marketing is the process of reaching an audience via handheld or otherwise untethered devices such as smartphones or tablets, in order to promote your brand. Mobile marketing strategically puts a company or brand in direct contact with their target audience. Also, it’s typically a single component of a

multi-channel

SELECTING THE BEST KEYWORDS TO TARGET IN YOUR SEO STRATEGY I did write the blog post on “what to wear with white jeans,” and it now ranks on the first page of Google as result #1. Step 4: Select the keyword you would like to focus on in your blog post, and write a blog post that is better than the first 10 in Google results. Step 5: Repeat these steps for TESTED AND PROVEN: SUCCESSFULLY MARKETING A SUBSCRIPTION The subscription box business took the eCommerce digital industry by storm! There is now a subscription box for everything under the sun. From boxes for your dog, beauty products, clothing, even paper and stationery, if there’s a niche you’re considering developing a box for, it probably already exists. Growing at a rate of 200% a year ONLINE SHOPPING BEHAVIOUR AND FACEBOOK Online Shopping Behaviour and Facebook. Reading Time: 2 minutes. Online and offline often are seen as two distinct and separate worlds but the more we study the first and way we sell online the more we realize how useful it is to translate traditional marketing techniques on the web: mental processes are identical and the emotions are

similar

5 EASY WAYS TO IMPROVE YOUR SCHOOL'S WEBSITE 5. Full Control. 1. Blogging. Most modern websites include some sort of blog feature. Blogging is a way for you to share relevant and up to date information with parents, students, faculty and potential families investigating your school for their children. This up to date information helps people feel connected and part of your schools

culture

FITNESS MARKETING: 10 CREATIVE IDEAS TO MARKET YOUR GYM 10 Digital Fitness Marketing Ideas. 1. Summer Slimdown Facebook Promotion. A slimdown Facebook promotion is perfect for a group of women looking to get in shape for summer. Starting January 1st when the fitness motivation is at its highest and ending the first day of summer would be the ideal timeline. Since you’re trying to attract

new

greatness.

process as well.

UHURUNETWORK.COM

THE BEST MARKETING TEAM STRUCTURE TO INCREASE EFFICIENCYSEE MORE ON

UHURUNETWORK.COM

HOW TO RUN A STRATEGY SESSION HOW TO CREATE AN EDITORIAL STYLE GUIDE What to Include in Your Editorial Style Guide. There are six main sections that you should include in your editorial style guide: editing process, writing rules, types of content, style, strategy, and visuals. Learn exactly what to include in each of these sections so you can create a complete, comprehensive guide for your marketing

team.

greatness.

process as well.

UHURUNETWORK.COM

THE BEST MARKETING TEAM STRUCTURE TO INCREASE EFFICIENCYSEE MORE ON

UHURUNETWORK.COM

team.

WHY A BUSINESS RESULTS SPECIALIST IS CRITICAL TO YOUR SUCCESS Our business assessment form is a valuable series of questions that clients need to answer before we set out to solve a business problem with digital marketing. It helps you define success, helps us better understand your goals and objectives, but it also gives us a clear structure so that we can help you prioritize accordingly. SELECTING THE BEST KEYWORDS TO TARGET IN YOUR SEO STRATEGY I did write the blog post on “what to wear with white jeans,” and it now ranks on the first page of Google as result #1. Step 4: Select the keyword you would like to focus on in your blog post, and write a blog post that is better than the first 10 in Google results. Step 5: Repeat these steps for SALES AND MARKETING SERVICES BY UHURU NETWORK Retained “Brains”. Uhuru means “freedom” in Swahili. Only a globally distributed consultancy has the freedom to retain granularly specialized experts from across the world to ensure no business challenge goes unresolved. Our advantage will soon become yours. Freedom from your sales and marketing obstacles begins here. HOW TO RUN A STRATEGY SESSION A strategy session is often thought of as time set aside for planning, which includes a long list of assigned activities with timeframes and resources. Some believe this is where a company’s vision is created or best practices are followed. Even more confusing, at least to me, are the actions often mislabeled as “strategies.”. WHY YOUR ENTERPRISE NEEDS A REAL-TIME BUSINESS DASHBOARD Data overload is a fact that many enterprises are currently struggling with. The need and want for more and more data can get in the way of why the data is important in the first place: Providing clear, reliable, and up-to-date information to make important business decisions. This is where a real-time business dashboard comes in. SALES PROSPECT PERSONAS A Champion for your ideal customer profile is a very influential role for persuading your ideal prospect persona why your product is the solution to their challenge. A champion will work in your favor when converting prospects to leads – To effectively reach your champion, you need to tailor messaging at every stage of the sales process. HOW TO CREATE AN EDITORIAL STYLE GUIDE An editorial style guide is a set of editorial rules that ensure brand consistency. For copywriters, content creators, editors, and digital marketers, an editorial style guide is an invaluable reference for optimizing content and polishing copy. TESTED AND PROVEN: SUCCESSFULLY MARKETING A SUBSCRIPTION The subscription box business took the eCommerce digital industry by storm! There is now a subscription box for everything under the sun. From boxes for your dog, beauty products, clothing, even paper and stationery, if there’s a niche you’re considering developing a box for, it probably already exists. Growing at a rate of 200% a year BUYER’S JOURNEY STAGES: TYPES OF CONTENT TO CREATE FOR EACH We regularly create awareness-stage blog content to help fill our inbound sales funnel. The most common form of awareness-stage content is the blog post. It’s an accessible, non-threatening media format that most people can access in a few seconds via a simple Google search. Blog posts, however, can be useful in all three of the

buyer’s

HOW TO START A SUBSCRIPTION BOX IN 10 ACTIONABLE STEPS Step 2 – Conduct Competitor Research. source. We’re talking about finding a niche that isn’t overly saturated, where you’ll be able to fill a void or improve on the products of your competitors. The only way you’ll be able to determine if your box meets these

requirements is by

culture

YOUTUBE AVERAGE VIEW DURATION For most videos, an average view duration in the 70-80% range is performing well. Anything above that is a very well constructed video. But remember, if your desired outcome is to have your viewer click a link placed in your video, a steep drop off at that moment will reduce your average view duration but indicate an effective video. GET A COMPREHENSIVE CHANNEL AUDIT A channel audit shows what is working, what isn’t working, and helps light the way to how to do things better. Uhuru focuses on fully understanding our client partners to best fuel the success of others’ businesses. We are not happy if our customers are not thrilled and never stop at “okay.”. We personalize and aim for

greatness.

process as well.

UHURUNETWORK.COM

THE BEST MARKETING TEAM STRUCTURE TO INCREASE EFFICIENCYSEE MORE ON

UHURUNETWORK.COM

team.

greatness.

process as well.

UHURUNETWORK.COM

THE BEST MARKETING TEAM STRUCTURE TO INCREASE EFFICIENCYSEE MORE ON

UHURUNETWORK.COM

team.

buyer’s

requirements is by

culture

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process as well.

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