DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.

SIGNIN - CISION

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A CISION REPORT: THE STATE OF THE 2020 ELECTION Join us each week as we update our media analysis of The State of the

2020 Election.

PR REPORTING

Walk through of a Great PR Report: Slack Q3 Earned Media Results. Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs. Read Post. 4 years ago. COME SEE US AT PRSA ICON! Find our team at PRSA ICON 2019, from October 20-22nd in San Diego. UK MEDIA MOVES INCLUDING MATCH OF THE DAY MAGAZINE, TYLAAUTHOR:

NATALIE BEALE

Mark Parry ( @mark_parry_) is the new Editor of Match of the Day Magazine, having been promoted from Deputy Editor. Lee Stobbs ( @LeeStobbs06) takes Mark’s place as Deputy Editor, promoted from his role as Features Editor. The Telegraph. Maria Lally and Laurel Ives are now job-sharing in the role of Digital Health Editor at The

Telegraph.

SIX OF THE BEST PSAS OF ALL TIME Six of the Best PSAs of All Time. September 12, 2016 TrendKite Crew. Public service announcements can be powerful ways to motivate people to change their behavior or take action. The most effective PSAs force people to think about things in a new way. The PR and advertising professionals who create them must master the art of getting an WHY PRESS RELEASES ARE HURTING YOUR PR EFFORTS In many cases, press releases are bad for a PR strategy. Not just unhelpful, but damaging to one of the most important functions of PR professionals: organic search. CISION UK MEDIA MOVES: EVENING STANDARD, THE INDEPENDENT Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints Jack Webb as Gaming and Tech Writer, and PA Media Group acquires Alamy MEDIA MOVES AT THE ATLANTIC & THE HOLLYWOOD REPORTER, LOS Nick Baumann joins The Atlantic, Inkoo Kang new at The Hollywood

Reporter, and more.

DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.

SIGNIN - CISION

Signin - Cision

A CISION REPORT: THE STATE OF THE 2020 ELECTION Join us each week as we update our media analysis of The State of the

2020 Election.

PR REPORTING

Walk through of a Great PR Report: Slack Q3 Earned Media Results. Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs. Read Post. 4 years ago. COME SEE US AT PRSA ICON! Find our team at PRSA ICON 2019, from October 20-22nd in San Diego. UK MEDIA MOVES INCLUDING MATCH OF THE DAY MAGAZINE, TYLAAUTHOR:

NATALIE BEALE

Mark Parry ( @mark_parry_) is the new Editor of Match of the Day Magazine, having been promoted from Deputy Editor. Lee Stobbs ( @LeeStobbs06) takes Mark’s place as Deputy Editor, promoted from his role as Features Editor. The Telegraph. Maria Lally and Laurel Ives are now job-sharing in the role of Digital Health Editor at The

Telegraph.

SIX OF THE BEST PSAS OF ALL TIME Six of the Best PSAs of All Time. September 12, 2016 TrendKite Crew. Public service announcements can be powerful ways to motivate people to change their behavior or take action. The most effective PSAs force people to think about things in a new way. The PR and advertising professionals who create them must master the art of getting an WHY PRESS RELEASES ARE HURTING YOUR PR EFFORTS In many cases, press releases are bad for a PR strategy. Not just unhelpful, but damaging to one of the most important functions of PR professionals: organic search. CISION UK MEDIA MOVES: EVENING STANDARD, THE INDEPENDENT Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints Jack Webb as Gaming and Tech Writer, and PA Media Group acquires Alamy MEDIA MOVES AT THE ATLANTIC & THE HOLLYWOOD REPORTER, LOS Nick Baumann joins The Atlantic, Inkoo Kang new at The Hollywood

Reporter, and more.

COVID-19 COMMS: BEST PRACTICES WEBINAR TAKEAWAYS Tips on how brands can navigate the pandemic and best practices for

crisis comms.

A CISION REPORT: THE STATE OF THE 2020 ELECTION Join us each week as we update our media analysis of The State of the

2020 Election.

BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PR Follow-up – Be sure to follow up with any media contacts, analysts or influencers that you spoke to during the event. Don’t be a pest, but do offer them additional background materials or access to executive spokespeople. You want to keep the lines of communication open. Assess – Now is the time to determine how you performed vs.

your goals.

CISION BLOG

The Cision blog provides tips, tricks, and advice for maximizing PR efforts for brands and agencies. 13 WAYS PR ANALYTICS CAN INCREASE YOUR PRODUCTIVITY Today we’d like to hone in on one curtail advantage of PR analytics, making you more productive. TOP 5 PR CRISIS STRATEGIES 1 – Put Monitoring in Place Before the Disaster. You can’t effectively respond to a bad situation if you don’t know what’s happening and who’s talking about it. Get proactive by implementing software that can alert you of negative mentions, and identify the journalists, outlets, customers, or others who are publishing articles

or

COME SEE US AT PRSA ICON! Find our team at PRSA ICON 2019, from October 20-22nd in San Diego. SIX OF THE BEST PSAS OF ALL TIME Six of the Best PSAs of All Time. September 12, 2016 TrendKite Crew. Public service announcements can be powerful ways to motivate people to change their behavior or take action. The most effective PSAs force people to think about things in a new way. The PR and advertising professionals who create them must master the art of getting an B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE? Messaging. Some PR professionals believe that consumers make emotional buying decisions, whereas business buyers make decisions based on logic. But remember what we said in the beginning, people are both business buyers and consumers. Emotion and logic have a role to play in both B2B and B2C PR messaging, but the execution differs. WHY YOUR PR REPORTING COULD BE KILLING YOUR SUCCESS If your PR report is like many, it is a list of activities, mentions, and social media following numbers. By themselves these numbers are

meaningless.

DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.

SIGNIN - CISION

Signin - Cision

A CISION REPORT: THE STATE OF THE 2020 ELECTION Join us each week as we update our media analysis of The State of the

2020 Election.

PR REPORTING

Walk through of a Great PR Report: Slack Q3 Earned Media Results. Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs. Read Post. 4 years ago. COME SEE US AT PRSA ICON! Find our team at PRSA ICON 2019, from October 20-22nd in San Diego. UK MEDIA MOVES INCLUDING MATCH OF THE DAY MAGAZINE, TYLAAUTHOR:

NATALIE BEALE

Mark Parry ( @mark_parry_) is the new Editor of Match of the Day Magazine, having been promoted from Deputy Editor. Lee Stobbs ( @LeeStobbs06) takes Mark’s place as Deputy Editor, promoted from his role as Features Editor. The Telegraph. Maria Lally and Laurel Ives are now job-sharing in the role of Digital Health Editor at The

Telegraph.

SIX OF THE BEST PSAS OF ALL TIME Six of the Best PSAs of All Time. September 12, 2016 TrendKite Crew. Public service announcements can be powerful ways to motivate people to change their behavior or take action. The most effective PSAs force people to think about things in a new way. The PR and advertising professionals who create them must master the art of getting an WHY PRESS RELEASES ARE HURTING YOUR PR EFFORTS In many cases, press releases are bad for a PR strategy. Not just unhelpful, but damaging to one of the most important functions of PR professionals: organic search. CISION UK MEDIA MOVES: EVENING STANDARD, THE INDEPENDENT Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints Jack Webb as Gaming and Tech Writer, and PA Media Group acquires Alamy MEDIA MOVES AT THE ATLANTIC & THE HOLLYWOOD REPORTER, LOS Nick Baumann joins The Atlantic, Inkoo Kang new at The Hollywood

Reporter, and more.

DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.

SIGNIN - CISION

Signin - Cision

A CISION REPORT: THE STATE OF THE 2020 ELECTION Join us each week as we update our media analysis of The State of the

2020 Election.

PR REPORTING

Walk through of a Great PR Report: Slack Q3 Earned Media Results. Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs. Read Post. 4 years ago. COME SEE US AT PRSA ICON! Find our team at PRSA ICON 2019, from October 20-22nd in San Diego. UK MEDIA MOVES INCLUDING MATCH OF THE DAY MAGAZINE, TYLAAUTHOR:

NATALIE BEALE

Mark Parry ( @mark_parry_) is the new Editor of Match of the Day Magazine, having been promoted from Deputy Editor. Lee Stobbs ( @LeeStobbs06) takes Mark’s place as Deputy Editor, promoted from his role as Features Editor. The Telegraph. Maria Lally and Laurel Ives are now job-sharing in the role of Digital Health Editor at The

Telegraph.

SIX OF THE BEST PSAS OF ALL TIME Six of the Best PSAs of All Time. September 12, 2016 TrendKite Crew. Public service announcements can be powerful ways to motivate people to change their behavior or take action. The most effective PSAs force people to think about things in a new way. The PR and advertising professionals who create them must master the art of getting an WHY PRESS RELEASES ARE HURTING YOUR PR EFFORTS In many cases, press releases are bad for a PR strategy. Not just unhelpful, but damaging to one of the most important functions of PR professionals: organic search. CISION UK MEDIA MOVES: EVENING STANDARD, THE INDEPENDENT Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints Jack Webb as Gaming and Tech Writer, and PA Media Group acquires Alamy MEDIA MOVES AT THE ATLANTIC & THE HOLLYWOOD REPORTER, LOS Nick Baumann joins The Atlantic, Inkoo Kang new at The Hollywood

Reporter, and more.

COVID-19 COMMS: BEST PRACTICES WEBINAR TAKEAWAYS Tips on how brands can navigate the pandemic and best practices for

crisis comms.

A CISION REPORT: THE STATE OF THE 2020 ELECTION Join us each week as we update our media analysis of The State of the

2020 Election.

BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PR Follow-up – Be sure to follow up with any media contacts, analysts or influencers that you spoke to during the event. Don’t be a pest, but do offer them additional background materials or access to executive spokespeople. You want to keep the lines of communication open. Assess – Now is the time to determine how you performed vs.

your goals.

CISION BLOG

The Cision blog provides tips, tricks, and advice for maximizing PR efforts for brands and agencies. 13 WAYS PR ANALYTICS CAN INCREASE YOUR PRODUCTIVITY Today we’d like to hone in on one curtail advantage of PR analytics, making you more productive. TOP 5 PR CRISIS STRATEGIES 1 – Put Monitoring in Place Before the Disaster. You can’t effectively respond to a bad situation if you don’t know what’s happening and who’s talking about it. Get proactive by implementing software that can alert you of negative mentions, and identify the journalists, outlets, customers, or others who are publishing articles

or

COME SEE US AT PRSA ICON! Find our team at PRSA ICON 2019, from October 20-22nd in San Diego. SIX OF THE BEST PSAS OF ALL TIME Six of the Best PSAs of All Time. September 12, 2016 TrendKite Crew. Public service announcements can be powerful ways to motivate people to change their behavior or take action. The most effective PSAs force people to think about things in a new way. The PR and advertising professionals who create them must master the art of getting an B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE? Messaging. Some PR professionals believe that consumers make emotional buying decisions, whereas business buyers make decisions based on logic. But remember what we said in the beginning, people are both business buyers and consumers. Emotion and logic have a role to play in both B2B and B2C PR messaging, but the execution differs. WHY YOUR PR REPORTING COULD BE KILLING YOUR SUCCESS If your PR report is like many, it is a list of activities, mentions, and social media following numbers. By themselves these numbers are

meaningless.

DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.

SIGNIN - CISION

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EXPLORING VIRTUAL EVENTS: 6 BENEFITS OF GOING VIRTUALSEE MORE ON

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BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PRSEE MORE ON

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HOW TO REPORT TO YOUR BOSS LIKE A BOSS 1. Make it look sharp. You’ll be amazed at how much credibility a good-looking report can generate. It’s worth the extra time and effort to create a visually attractive template you can use regularly. Consider: Less is more when it comes to the text in your reports, as well. Don’t over-bullet or over-explain.

PR REPORTING

Walk through of a Great PR Report: Slack Q3 Earned Media Results. Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs. Read Post. 4 years ago. TOP 13 BRAND AWARENESS STRATEGIES WITH IMPACT Here are a few things to consider: Design: The design of your website should be consistent with the colors and other identity elements of your brand. It should work well on any device and include social amplification buttons. Search Engine Optimization (SEO): Obviously, a huge part of your brand awareness strategy is getting found by people

who

HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM How Live Streaming Platforms Are Changing Journalism. Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. 5 OUTSTANDING PR RELATED TED TALKS 4) Simon Sinek “How Great Leaders Inspire Action”. Simon Sinek is another great thinker in our field. This talk is a must see for PR pros who are thinking about how to tell the story of their brand. He contemplates how great leaders (whether they are organizations or people) inspire action. He advises that we stop talking so much about

what

B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE?SEE MORE ON

BLOG.TRENDKITE.COM

DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.

SIGNIN - CISION

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EXPLORING VIRTUAL EVENTS: 6 BENEFITS OF GOING VIRTUALSEE MORE ON

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BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PRSEE MORE ON

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HOW TO REPORT TO YOUR BOSS LIKE A BOSS 1. Make it look sharp. You’ll be amazed at how much credibility a good-looking report can generate. It’s worth the extra time and effort to create a visually attractive template you can use regularly. Consider: Less is more when it comes to the text in your reports, as well. Don’t over-bullet or over-explain.

PR REPORTING

Walk through of a Great PR Report: Slack Q3 Earned Media Results. Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs. Read Post. 4 years ago. TOP 13 BRAND AWARENESS STRATEGIES WITH IMPACT Here are a few things to consider: Design: The design of your website should be consistent with the colors and other identity elements of your brand. It should work well on any device and include social amplification buttons. Search Engine Optimization (SEO): Obviously, a huge part of your brand awareness strategy is getting found by people

who

HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM How Live Streaming Platforms Are Changing Journalism. Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. 5 OUTSTANDING PR RELATED TED TALKS 4) Simon Sinek “How Great Leaders Inspire Action”. Simon Sinek is another great thinker in our field. This talk is a must see for PR pros who are thinking about how to tell the story of their brand. He contemplates how great leaders (whether they are organizations or people) inspire action. He advises that we stop talking so much about

what

B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE?SEE MORE ON

BLOG.TRENDKITE.COM

10 NEWS SITES TO KEEP YOU INFORMED ABOUT NATIVE AMERICAN November is Native American Heritage Month and we have 10 news sites covering these communities that you need on your radar. LESSONS FROM THE 2021 STATE OF THE MEDIA REPORT The most revealing insights from the report broken by the numbers.

CISION BLOG

The Cision blog provides tips, tricks, and advice for maximizing PR efforts for brands and agencies. TOP 13 BRAND AWARENESS STRATEGIES WITH IMPACT Here are a few things to consider: Design: The design of your website should be consistent with the colors and other identity elements of your brand. It should work well on any device and include social amplification buttons. Search Engine Optimization (SEO): Obviously, a huge part of your brand awareness strategy is getting found by people

who

BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PR Follow-up – Be sure to follow up with any media contacts, analysts or influencers that you spoke to during the event. Don’t be a pest, but do offer them additional background materials or access to executive spokespeople. You want to keep the lines of communication open. Assess – Now is the time to determine how you performed vs.

your goals.

HOW PR TECH WILL TRANSFORM THE PESO MODEL (& YOUR LIFE) If you’re not, it’s simple. The PESO model breaks down marketing and communications into four quadrants: Paid, Earned, Shared, and Owned. As you’ve seen above, the Paid, Shared, and Owned quadrants have been transformed through data and technology. In contrast, most modern marketers struggle to identify similar changes in the Earned

quadrant.

5 TIPS TO STAYING PROACTIVE WITH MEDIA MONITORING Media monitoring is a challenge, but it is also an essential element of any day-to-day PR plan. Here are 5 things you can do to integrate it more easily into your daily routine. 1 - Be selective about what you want to monitor. As the saying goes, don’t try to boil the ocean. Today’s media landscape is vast and if you try to track vague QUANTITATIVELY MEASURING REPUTATION FOR YOUR BRAND Reputation, after all, is about the public’s perception of your company’s value and trustworthiness. Fortunately, with the right technology, you can get a baseline for your brand’s reputation and measure how it is trending over time. The first step is sentiment analysis. Sentiment analysis, which is sometimes called “opinion

mining

TOP 5 PR CRISIS STRATEGIES 1 – Put Monitoring in Place Before the Disaster. You can’t effectively respond to a bad situation if you don’t know what’s happening and who’s talking about it. Get proactive by implementing software that can alert you of negative mentions, and identify the journalists, outlets, customers, or others who are publishing articles

or

5 OUTSTANDING PR RELATED TED TALKS 4) Simon Sinek “How Great Leaders Inspire Action”. Simon Sinek is another great thinker in our field. This talk is a must see for PR pros who are thinking about how to tell the story of their brand. He contemplates how great leaders (whether they are organizations or people) inspire action. He advises that we stop talking so much about

what

DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.

SIGNIN - CISION

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EXPLORING VIRTUAL EVENTS: 6 BENEFITS OF GOING VIRTUALSEE MORE ON

BLOG.TRENDKITE.COM

BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PRSEE MORE ON

BLOG.TRENDKITE.COM

HOW TO REPORT TO YOUR BOSS LIKE A BOSS 1. Make it look sharp. You’ll be amazed at how much credibility a good-looking report can generate. It’s worth the extra time and effort to create a visually attractive template you can use regularly. Consider: Less is more when it comes to the text in your reports, as well. Don’t over-bullet or over-explain.

PR REPORTING

Walk through of a Great PR Report: Slack Q3 Earned Media Results. Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs. Read Post. 4 years ago. TOP 13 BRAND AWARENESS STRATEGIES WITH IMPACT Here are a few things to consider: Design: The design of your website should be consistent with the colors and other identity elements of your brand. It should work well on any device and include social amplification buttons. Search Engine Optimization (SEO): Obviously, a huge part of your brand awareness strategy is getting found by people

who

HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM How Live Streaming Platforms Are Changing Journalism. Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. 5 OUTSTANDING PR RELATED TED TALKS 4) Simon Sinek “How Great Leaders Inspire Action”. Simon Sinek is another great thinker in our field. This talk is a must see for PR pros who are thinking about how to tell the story of their brand. He contemplates how great leaders (whether they are organizations or people) inspire action. He advises that we stop talking so much about

what

B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE?SEE MORE ON

BLOG.TRENDKITE.COM

DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.

SIGNIN - CISION

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EXPLORING VIRTUAL EVENTS: 6 BENEFITS OF GOING VIRTUALSEE MORE ON

BLOG.TRENDKITE.COM

BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PRSEE MORE ON

BLOG.TRENDKITE.COM

HOW TO REPORT TO YOUR BOSS LIKE A BOSS 1. Make it look sharp. You’ll be amazed at how much credibility a good-looking report can generate. It’s worth the extra time and effort to create a visually attractive template you can use regularly. Consider: Less is more when it comes to the text in your reports, as well. Don’t over-bullet or over-explain.

PR REPORTING

Walk through of a Great PR Report: Slack Q3 Earned Media Results. Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs. Read Post. 4 years ago. TOP 13 BRAND AWARENESS STRATEGIES WITH IMPACT Here are a few things to consider: Design: The design of your website should be consistent with the colors and other identity elements of your brand. It should work well on any device and include social amplification buttons. Search Engine Optimization (SEO): Obviously, a huge part of your brand awareness strategy is getting found by people

who

HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM How Live Streaming Platforms Are Changing Journalism. Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. 5 OUTSTANDING PR RELATED TED TALKS 4) Simon Sinek “How Great Leaders Inspire Action”. Simon Sinek is another great thinker in our field. This talk is a must see for PR pros who are thinking about how to tell the story of their brand. He contemplates how great leaders (whether they are organizations or people) inspire action. He advises that we stop talking so much about

what

B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE?SEE MORE ON

BLOG.TRENDKITE.COM

LESSONS FROM THE 2021 STATE OF THE MEDIA REPORT The most revealing insights from the report broken by the numbers. 10 NEWS SITES TO KEEP YOU INFORMED ABOUT NATIVE AMERICAN November is Native American Heritage Month and we have 10 news sites covering these communities that you need on your radar.

CISION BLOG

The Cision blog provides tips, tricks, and advice for maximizing PR efforts for brands and agencies. TOP 13 BRAND AWARENESS STRATEGIES WITH IMPACT Here are a few things to consider: Design: The design of your website should be consistent with the colors and other identity elements of your brand. It should work well on any device and include social amplification buttons. Search Engine Optimization (SEO): Obviously, a huge part of your brand awareness strategy is getting found by people

who

PR REPORTING

Why Your PR Reporting Could be Killing Your Success. There’s an old business axiom that goes, “That which gets measured improves.”. It’s true. Just ask the folks at Wells Fargo. They measured sales representatives on the number of new accounts opened Get it Now. BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PR Follow-up – Be sure to follow up with any media contacts, analysts or influencers that you spoke to during the event. Don’t be a pest, but do offer them additional background materials or access to executive spokespeople. You want to keep the lines of communication open. Assess – Now is the time to determine how you performed vs.

your goals.

WIN, PLACE AND SHOW: THE THREE BEST PR CAMPAIGNS OF ALL TIME It’s triple crown time (Go Nyquist!), so we thought it was a good time to pick the winners for PR. Here are TrendKite's picks for the top 3 PR campaigns of all time. 5 TIPS TO STAYING PROACTIVE WITH MEDIA MONITORING Media monitoring is a challenge, but it is also an essential element of any day-to-day PR plan. Here are 5 things you can do to integrate it more easily into your daily routine. 1 - Be selective about what you want to monitor. As the saying goes, don’t try to boil the ocean. Today’s media landscape is vast and if you try to track vague TOP 5 PR CRISIS STRATEGIES 1 – Put Monitoring in Place Before the Disaster. You can’t effectively respond to a bad situation if you don’t know what’s happening and who’s talking about it. Get proactive by implementing software that can alert you of negative mentions, and identify the journalists, outlets, customers, or others who are publishing articles

or

5 OUTSTANDING PR RELATED TED TALKS 4) Simon Sinek “How Great Leaders Inspire Action”. Simon Sinek is another great thinker in our field. This talk is a must see for PR pros who are thinking about how to tell the story of their brand. He contemplates how great leaders (whether they are organizations or people) inspire action. He advises that we stop talking so much about

what

DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.

SIGNIN - CISION

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EXPLORING VIRTUAL EVENTS: 6 BENEFITS OF GOING VIRTUALSEE MORE ON

BLOG.TRENDKITE.COM

PR REPORTING

Walk through of a Great PR Report: Slack Q3 Earned Media Results. Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs. Read Post. 4 years ago. HOW PR TECH WILL TRANSFORM THE PESO MODEL (& YOUR LIFE) If you’re not, it’s simple. The PESO model breaks down marketing and communications into four quadrants: Paid, Earned, Shared, and Owned. As you’ve seen above, the Paid, Shared, and Owned quadrants have been transformed through data and technology. In contrast, most modern marketers struggle to identify similar changes in the Earned

quadrant.

5 TIPS TO STAYING PROACTIVE WITH MEDIA MONITORING Media monitoring is a challenge, but it is also an essential element of any day-to-day PR plan. Here are 5 things you can do to integrate it more easily into your daily routine. 1 - Be selective about what you want to monitor. As the saying goes, don’t try to boil the ocean. Today’s media landscape is vast and if you try to track vague HOW TO REPORT TO YOUR BOSS LIKE A BOSS 1. Make it look sharp. You’ll be amazed at how much credibility a good-looking report can generate. It’s worth the extra time and effort to create a visually attractive template you can use regularly. Consider: Less is more when it comes to the text in your reports, as well. Don’t over-bullet or over-explain. HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM How Live Streaming Platforms Are Changing Journalism. Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. THE RELATIONSHIP BETWEEN PR AND MARKETING The shift to digital and the rise of social networks has fundamentally changed the relationship between PR and marketing, leaving practitioners of both to chart new waters. Marketing’s goal is to promote the company’s products to potential customers in a way that conveys value and drives revenue. PR’s goal is to improve the

company’s

B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE?SEE MORE ON

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DIGITAL PR RESOURCES HUBALL ASSETSCUSTOMER STORIESEBOOKSPLAYBOOKSTOOLKITSWEBINARS We’ve built an educational resources hub to help public relations, communications, and marketing professionals stay on top of the trends and evolutions of earned media analytics and PR software.

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PR REPORTING

Walk through of a Great PR Report: Slack Q3 Earned Media Results. Here is an example of PR reporting done right. This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive graphs. Read Post. 4 years ago. HOW PR TECH WILL TRANSFORM THE PESO MODEL (& YOUR LIFE) If you’re not, it’s simple. The PESO model breaks down marketing and communications into four quadrants: Paid, Earned, Shared, and Owned. As you’ve seen above, the Paid, Shared, and Owned quadrants have been transformed through data and technology. In contrast, most modern marketers struggle to identify similar changes in the Earned

quadrant.

5 TIPS TO STAYING PROACTIVE WITH MEDIA MONITORING Media monitoring is a challenge, but it is also an essential element of any day-to-day PR plan. Here are 5 things you can do to integrate it more easily into your daily routine. 1 - Be selective about what you want to monitor. As the saying goes, don’t try to boil the ocean. Today’s media landscape is vast and if you try to track vague HOW TO REPORT TO YOUR BOSS LIKE A BOSS 1. Make it look sharp. You’ll be amazed at how much credibility a good-looking report can generate. It’s worth the extra time and effort to create a visually attractive template you can use regularly. Consider: Less is more when it comes to the text in your reports, as well. Don’t over-bullet or over-explain. HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM How Live Streaming Platforms Are Changing Journalism. Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. THE RELATIONSHIP BETWEEN PR AND MARKETING The shift to digital and the rise of social networks has fundamentally changed the relationship between PR and marketing, leaving practitioners of both to chart new waters. Marketing’s goal is to promote the company’s products to potential customers in a way that conveys value and drives revenue. PR’s goal is to improve the

company’s

B2B PR VS. B2C PR: WHAT'S THE DIFFERENCE?SEE MORE ON

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EXPLORING VIRTUAL EVENTS: 6 BENEFITS OF GOING VIRTUAL Before you decide, here are six perks to going virtual: 1. Your potential audience increases. With in-person events, companies have to weigh the cost of going versus the possible return on investment. For smaller companies and ones with little to no travel budgets, going to in-person events just isn’t possible. HOW TO REPORT TO YOUR BOSS LIKE A BOSS 1. Make it look sharp. You’ll be amazed at how much credibility a good-looking report can generate. It’s worth the extra time and effort to create a visually attractive template you can use regularly. Consider: Less is more when it comes to the text in your reports, as well. Don’t over-bullet or over-explain. HOW LIVE STREAMING PLATFORMS ARE CHANGING JOURNALISM How Live Streaming Platforms Are Changing Journalism. Live streaming is not a new concept, but the success of next-generation live streaming applications like Periscope and Meerkat indicates that people are ready to embrace this new way of interacting. Some predict that “periscoping” will soon become a way of life for many. BEFORE, DURING AND AFTER: THREE PHASES OF AN EFFECTIVE PR Follow-up – Be sure to follow up with any media contacts, analysts or influencers that you spoke to during the event. Don’t be a pest, but do offer them additional background materials or access to executive spokespeople. You want to keep the lines of communication open. Assess – Now is the time to determine how you performed vs.

your goals.

PR FORWARD - CISION

Let’s dive into the most trusted source of information, earned media! The role of PR is changing, the industry is going digital. Here, we go beyond theory & discuss real, tangible ways to CHOOSING PHOTOS FOR YOUR BLOG: 3 COPYRIGHT RULES TO KNOW A dive into the data and technology evolution of earned media. See the Latest Posts ; Topics 5 OUTSTANDING PR RELATED TED TALKS 4) Simon Sinek “How Great Leaders Inspire Action”. Simon Sinek is another great thinker in our field. This talk is a must see for PR pros who are thinking about how to tell the story of their brand. He contemplates how great leaders (whether they are organizations or people) inspire action. He advises that we stop talking so much about

what

TOP 5 PR CRISIS STRATEGIES 1 – Put Monitoring in Place Before the Disaster. You can’t effectively respond to a bad situation if you don’t know what’s happening and who’s talking about it. Get proactive by implementing software that can alert you of negative mentions, and identify the journalists, outlets, customers, or others who are publishing articles

or

USING PR TO INCREASE WEBSITE TRAFFIC Here are a few ways that PR impacts website traffic. Earned Media Provides a Bounce in Quality Traffic. Perhaps the most obvious way that PR can lead to a bump in website traffic is through positive earned media mentions, especially if they include links. When you have achieved an earned media mention, watch for a corresponding bump in

traffic

BRAND IMAGE VS. REPUTATION: WHAT’S THE DIFFERENCE? Brand Image and Reputation in Action. Although they are two different things, brand image and reputation measures are obviously strongly correlated, and often trend in the same direction, especially in times of a PR crisis. However, in some cases a strong brand image can overcome reputation problems and reputation problems can damage a

strong

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2020 STATE OF THE MEDIA REPORT Wondering how to best communicate with journalists in 2020? Take a look inside our 11th annual State of the Media Report

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Handling Crisis Comms During COVID-19? We've compiled our best

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CISION COMMUNICATIONS CLOUD, THE FUTURE OF COMMS

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Are you reaching the right influencers in the right place with your message? Cision gives you over 1 billion journalist and social influencer profiles to target exactly who you need. LEARN MORE

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Reach your target audience on their channel of choice with multi-channel press release distribution, personalized email outreach, social campaigns, and more. LEARN MORE

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Validate the reach of your earned media coverage with complete audience insights and customer journey tracking - from impression to purchase - with Cision Impact. LEARN MORE HELPING MORE THAN 75,000 CLIENTS POWER THEIR PUBLIC RELATIONS EXPLORE PR TIPS, CASE STUDIES, AND PRODUCT UPDATES

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Cision’s Global State of the Media Report We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in

2020.

April 21, 2020

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How to Ensure Your COVID-19 Press Release Gets Published This one-page guide features real examples of approved press releases (and fictional examples of refused ones) to help craft your own releases. Cision want to support your communication efforts during these times of uncertainty.

March 30, 2020

Monitor Measure

What Is Earned Media Management? Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

September 30, 2019

Create Campaigns

Crisis Communications Toolkit Are you prepared for when a crisis strikes? Use this toolkit to create a foolproof crisis communications strategy.

March 10, 2020

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