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TRANSFORM MAGAZINE: WINNERS OF TRANSFORM AWARDS MEA 2021 The Transform Awards MEA have been celebrating the transformative power of branding and rebranding in the Middle East and Africa for thepast eight years.
TRANSFORM MAGAZINE: PANERA BREAD ANNOUNCES PLANS FOR NEW Transform Magazine. Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. TRANSFORM MAGAZINE: ENERGY COMAPNY TOTAL REBRANDS TO Multinational oil and gas company Total has rebranded, adopting a new visual identity and renaming itself to TotalEnergies, with the aim of reflecting its shift to renewable energy. The new name and new visual identity aim to embody the course TotalEnergies has resolutely charted for itself: that of a broad energy company committed to producing TRANSFORM MAGAZINE: EPICOR REBRAND: A SEAMLESS SOLUTION U.S.-based software company Epicor worked with creative agency Together Design to refine its brand position and refresh its visual identity. The rebrand signals a new chapter for the company and makes a statement about Epicor’s ambition of building a world of betterbusiness.
TRANSFORM MAGAZINE: SINGAPORE AIRLINES LAUNCHES NEW SOUND The ‘The Sound of Singapore Airlines’ forms part of SIA’s new brand architecture aimed at stimulating all the five sense. The sonic identity comprises of three 10-minute instrumental tracks entitled ‘Landing Music,’ ‘Boarding Music’ and Lounge Music.’. The musical trilogy has been designed to be played onboard aircraft during TRANSFORM MAGAZINE: POSITIONING AND BRAND ARCHITECTURE OF Positioning and brand architecture of Disney+. Three days ago, Disney+ – the much-anticipated streaming service offered by the entertainment powerhouse – launched in the US, Canada and the Netherlands. With rollouts still to come across Australia, New Zealand and Europe, the new service has already made headlines worldwide. TRANSFORM MAGAZINE: JOLLIBEE ANNOUNCES NEW STORE DESIGN TO Jollibee refreshed the brand identity, working with ico Design to introduce a new color palette, purple, while elevating one of the brand’ secondary colours, orange. TRANSFORM MAGAZINENEWSFEATURESOPINIONAWARDSCONFERENCESUTILITIES Transform Magazine. Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. TRANSFORM MAGAZINE: ABOUT About. Transform magazine is the only global magazine to cover rebranding and brand development. Published quarterly both in print and online, it is essential reading for those concerned with brand strategy and rebranding. In addition to the magazine, the Transform Awards are held annually in London, Dubai, New York, Shanghai, Stockholm and Sydney. TRANSFORM MAGAZINE: CURRYS WELCOME CUSTOMERS INTO ‘BRIGHT Global branding agency FutureBrand worked with UK omnichannel retailer of technology products and service Dixons Carphone to deliver a freshnew
TRANSFORM MAGAZINE: WINNERS OF TRANSFORM AWARDS MEA 2021 The Transform Awards MEA have been celebrating the transformative power of branding and rebranding in the Middle East and Africa for thepast eight years.
TRANSFORM MAGAZINE: PANERA BREAD ANNOUNCES PLANS FOR NEW Transform Magazine. Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. TRANSFORM MAGAZINE: ENERGY COMAPNY TOTAL REBRANDS TO Multinational oil and gas company Total has rebranded, adopting a new visual identity and renaming itself to TotalEnergies, with the aim of reflecting its shift to renewable energy. The new name and new visual identity aim to embody the course TotalEnergies has resolutely charted for itself: that of a broad energy company committed to producing TRANSFORM MAGAZINE: EPICOR REBRAND: A SEAMLESS SOLUTION U.S.-based software company Epicor worked with creative agency Together Design to refine its brand position and refresh its visual identity. The rebrand signals a new chapter for the company and makes a statement about Epicor’s ambition of building a world of betterbusiness.
TRANSFORM MAGAZINE: SINGAPORE AIRLINES LAUNCHES NEW SOUND The ‘The Sound of Singapore Airlines’ forms part of SIA’s new brand architecture aimed at stimulating all the five sense. The sonic identity comprises of three 10-minute instrumental tracks entitled ‘Landing Music,’ ‘Boarding Music’ and Lounge Music.’. The musical trilogy has been designed to be played onboard aircraft during TRANSFORM MAGAZINE: POSITIONING AND BRAND ARCHITECTURE OF Positioning and brand architecture of Disney+. Three days ago, Disney+ – the much-anticipated streaming service offered by the entertainment powerhouse – launched in the US, Canada and the Netherlands. With rollouts still to come across Australia, New Zealand and Europe, the new service has already made headlines worldwide. TRANSFORM MAGAZINE: JOLLIBEE ANNOUNCES NEW STORE DESIGN TO Jollibee refreshed the brand identity, working with ico Design to introduce a new color palette, purple, while elevating one of the brand’ secondary colours, orange. TRANSFORM MAGAZINE: 2020 TRANSFORM AWARDS WINNERS Congratulations to the winners of the Transform Awards North America 2020: CONTENT. Best use of a visual property. Gold – Thrivent Financial and Prophet TRANSFORM MAGAZINE: AWARDS The eighth annual Transform Awards Asia 2021 programme is now open for entries. These awards recognise best practice in corporate, product and global brand development work, with categories in focusing on strategy, execution, content and evaluation. Enter by 4 June to save $100 on your total entry cost. Final deadline, 16 July. TRANSFORM MAGAZINE: WINNERS OF TRANSFORM AWARDS MEA 2021 The Transform Awards MEA have been celebrating the transformative power of branding and rebranding in the Middle East and Africa for thepast eight years.
TRANSFORM MAGAZINE: ENERGY COMAPNY TOTAL REBRANDS TO Multinational oil and gas company Total has rebranded, adopting a new visual identity and renaming itself to TotalEnergies, with the aim of reflecting its shift to renewable energy. The new name and new visual identity aim to embody the course TotalEnergies has resolutely charted for itself: that of a broad energy company committed to producing TRANSFORM MAGAZINE: LUMINOUS LAUNCHES SECTOR-FOCUSED B2B Branding agency Luminous has launched the details of its sector-focused B2B Brightest Brands webinar, which will be held on 24 June and will explore the professional services sector in the context of its B2B Brightest Brands research. TRANSFORM MAGAZINE: LANDOR & FITCH DEVELOPS NEW BRAND Global branding agency Landor & Fitch has developed a new brand identity for global travel management company, FCM, which aims to celebrate the company's 'vibrant and unconventional spirit.' TRANSFORM MAGAZINE: EPICOR REBRAND: A SEAMLESS SOLUTION U.S.-based software company Epicor worked with creative agency Together Design to refine its brand position and refresh its visual identity. The rebrand signals a new chapter for the company and makes a statement about Epicor’s ambition of building a world of betterbusiness.
TRANSFORM MAGAZINE: MASSIVEMUSIC DEVELOPS NEW UEFA … The UEFA Women’s Champions League, an international women's association football competition, worked with international creative music agency MassiveMusic to develop a distinctive anthem that aims to capture the hearts and minds of players and fans all over the world. TRANSFORM MAGAZINE: SAMSUNG ELECTRONICS LAUNCHES NEW At this year's CES, the most influential tech event in the world, Samsung Electronics launched its new corporate brand sound, ‘The voyage.’ While Samsung had made steps in brand sound before, from its iconic galaxy smartphone ringtone ‘Over the horizon and the tone issued by the company’s home appliances 'Beyond the horizon,’ it is the first time the tech giant will use brand sound TRANSFORM MAGAZINE: JOLLIBEE ANNOUNCES NEW STORE DESIGN TO Jollibee refreshed the brand identity, working with ico Design to introduce a new color palette, purple, while elevating one of the brand’ secondary colours, orange. TRANSFORM MAGAZINENEWSFEATURESOPINIONAWARDSCONFERENCESUTILITIES Transform Magazine. Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. TRANSFORM MAGAZINE: ABOUT About. Transform magazine is the only global magazine to cover rebranding and brand development. Published quarterly both in print and online, it is essential reading for those concerned with brand strategy and rebranding. In addition to the magazine, the Transform Awards are held annually in London, Dubai, New York, Shanghai, Stockholm and Sydney. TRANSFORM MAGAZINE: TRANSFORM TUESDAY: 18 MAY Transform Tuesday: 18 May. Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter. Read the article here. Read the article here. Read the article here. Read the TRANSFORM MAGAZINE: CURRYS WELCOME CUSTOMERS INTO ‘BRIGHT Global branding agency FutureBrand worked with UK omnichannel retailer of technology products and service Dixons Carphone to deliver a freshnew
TRANSFORM MAGAZINE: EPICOR REBRAND: A SEAMLESS SOLUTION U.S.-based software company Epicor worked with creative agency Together Design to refine its brand position and refresh its visual identity. The rebrand signals a new chapter for the company and makes a statement about Epicor’s ambition of building a world of betterbusiness.
TRANSFORM MAGAZINE: SINGAPORE AIRLINES LAUNCHES NEW SOUND The ‘The Sound of Singapore Airlines’ forms part of SIA’s new brand architecture aimed at stimulating all the five sense. The sonic identity comprises of three 10-minute instrumental tracks entitled ‘Landing Music,’ ‘Boarding Music’ and Lounge Music.’. The musical trilogy has been designed to be played onboard aircraft during TRANSFORM MAGAZINE: FUTUREBRAND UNIFIES L’ORÉAL IDENTITY International branding agency FutureBrand worked with L’Oréal to unify the brand’s vision. With the rebrand, L'Oreal seeks to deliver an easily actionable corporate brand and strong voice across all departments while leaving room for each of its teams to express themselves individually. TRANSFORM MAGAZINE: SAMSUNG ELECTRONICS LAUNCHES NEW At this year's CES, the most influential tech event in the world, Samsung Electronics launched its new corporate brand sound, ‘The voyage.’ While Samsung had made steps in brand sound before, from its iconic galaxy smartphone ringtone ‘Over the horizon and the tone issued by the company’s home appliances 'Beyond the horizon,’ it is the first time the tech giant will use brand sound TRANSFORM MAGAZINE: POSITIONING AND BRAND ARCHITECTURE OF Positioning and brand architecture of Disney+. Three days ago, Disney+ – the much-anticipated streaming service offered by the entertainment powerhouse – launched in the US, Canada and the Netherlands. With rollouts still to come across Australia, New Zealand and Europe, the new service has already made headlines worldwide. TRANSFORM MAGAZINE: OPINION: THE CHALLENGER MENTALITY A ‘turtle-in-the-shell’ approach may be tempting but remaining insular will only delay the inevitable, as will only going for the short-term wins. This is no time to play catch up, so brands should adopt a challenger mentality and set the pace. Forget year-on-year incremental growth and create game-changing products that peopleactually want.
TRANSFORM MAGAZINENEWSFEATURESOPINIONAWARDSCONFERENCESUTILITIES Transform Magazine. Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. TRANSFORM MAGAZINE: ABOUT About. Transform magazine is the only global magazine to cover rebranding and brand development. Published quarterly both in print and online, it is essential reading for those concerned with brand strategy and rebranding. In addition to the magazine, the Transform Awards are held annually in London, Dubai, New York, Shanghai, Stockholm and Sydney. TRANSFORM MAGAZINE: TRANSFORM TUESDAY: 18 MAY Transform Tuesday: 18 May. Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter. Read the article here. Read the article here. Read the article here. Read the TRANSFORM MAGAZINE: CURRYS WELCOME CUSTOMERS INTO ‘BRIGHT Global branding agency FutureBrand worked with UK omnichannel retailer of technology products and service Dixons Carphone to deliver a freshnew
TRANSFORM MAGAZINE: EPICOR REBRAND: A SEAMLESS SOLUTION U.S.-based software company Epicor worked with creative agency Together Design to refine its brand position and refresh its visual identity. The rebrand signals a new chapter for the company and makes a statement about Epicor’s ambition of building a world of betterbusiness.
TRANSFORM MAGAZINE: SINGAPORE AIRLINES LAUNCHES NEW SOUND The ‘The Sound of Singapore Airlines’ forms part of SIA’s new brand architecture aimed at stimulating all the five sense. The sonic identity comprises of three 10-minute instrumental tracks entitled ‘Landing Music,’ ‘Boarding Music’ and Lounge Music.’. The musical trilogy has been designed to be played onboard aircraft during TRANSFORM MAGAZINE: FUTUREBRAND UNIFIES L’ORÉAL IDENTITY International branding agency FutureBrand worked with L’Oréal to unify the brand’s vision. With the rebrand, L'Oreal seeks to deliver an easily actionable corporate brand and strong voice across all departments while leaving room for each of its teams to express themselves individually. TRANSFORM MAGAZINE: SAMSUNG ELECTRONICS LAUNCHES NEW At this year's CES, the most influential tech event in the world, Samsung Electronics launched its new corporate brand sound, ‘The voyage.’ While Samsung had made steps in brand sound before, from its iconic galaxy smartphone ringtone ‘Over the horizon and the tone issued by the company’s home appliances 'Beyond the horizon,’ it is the first time the tech giant will use brand sound TRANSFORM MAGAZINE: POSITIONING AND BRAND ARCHITECTURE OF Positioning and brand architecture of Disney+. Three days ago, Disney+ – the much-anticipated streaming service offered by the entertainment powerhouse – launched in the US, Canada and the Netherlands. With rollouts still to come across Australia, New Zealand and Europe, the new service has already made headlines worldwide. TRANSFORM MAGAZINE: OPINION: THE CHALLENGER MENTALITY A ‘turtle-in-the-shell’ approach may be tempting but remaining insular will only delay the inevitable, as will only going for the short-term wins. This is no time to play catch up, so brands should adopt a challenger mentality and set the pace. Forget year-on-year incremental growth and create game-changing products that peopleactually want.
TRANSFORM MAGAZINE: AWARDS Transform magazine honours and rewards the most innovative, creative and successful brand work across the world. Covering seven regions, each of the prestigious award programmes focuses on specific aspects of the branding process and provides a platform TRANSFORM MAGAZINE: FIVE MINUTES WITH SARA JONES Sara Jones, partner and client services director at creative agency Free The Birds, speaks to Transform magazine about how beauty brands can bridge the gap between physical and digital retail, if Covid-19 signifies the end of physical retail and how brands can navigate an era of self-protection and still communicate the values oftogetherness.
TRANSFORM MAGAZINE: SHORTLIST ANNOUNCED FOR 2021 TRANSFORM Transform magazine is proud to announce the shortlist for the Transform Awards Nordics 2021, the only awards programme celebrating the transformative power of TRANSFORM MAGAZINE: DESIGN: AN ESCAPE FOR HUMANS IN TIMES Designs are no longer static; they are heavily focused on features that add the human sense to them, helping them build a real and valuable relationship with the audience. Now, audio plays a significant role in capturing the viewers’ attention. The methodology behind the colours and fonts has been replaced with bolder, more daring ones which TRANSFORM MAGAZINE: FIVE MINUTES WITH MARIA CYPHER Maria Cypher, co-founder and creative lead with U.S. naming agency Catchword Branding, speaks to Transform magazine about the ins and outs of naming, icluding unique challenges of company naming, the different between company and product naming and why this is TRANSFORM MAGAZINE: BRAND PURPOSE Gayle Carpenter, director of creative agency Sparkloop, writes about the importance of matching profit with purpose. She argues that some of the world’s most powerful and successful brands have found exactly the right balance between the two. TRANSFORM MAGAZINE: MASSIVEMUSIC LONDON APPLIES SCIENCE TO American oral hygiene giant, Colgate, launched a new sonic brand identity, a suite of sonic assets and compositions, produced by international music agency MassiveMusic London, in collaboration with MassiveMusic New York. TRANSFORM MAGAZINE: LANDOR & FITCH DEVELOPS NEW BRAND Global branding agency Landor & Fitch has developed a new brand identity for global travel management company, FCM, which aims to celebrate the company's 'vibrant and unconventional spirit.' TRANSFORM MAGAZINE: ROOK/NYC DESIGNS PLAYFUL PACKAGING Independent creative agency ROOK/NYC developed a new packaging and identity for Genius Juice, an American zero-waste company that uses the whole coconut to create a smoothie and uses the husks of the it to make coconut charcoal for detoxification products. TRANSFORM MAGAZINE: DELIVEROO LAUNCHES PRONOUNS RIDER BAGS Previous Story MassiveMusic London applies science to develop Colgate's smile-inducing new sonic brand identity; Next Story This is the most recent story. TRANSFORM MAGAZINENEWSFEATURESOPINIONAWARDSCONFERENCESUTILITIES Transform Magazine. Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. TRANSFORM MAGAZINE: ABOUT About. Transform magazine is the only global magazine to cover rebranding and brand development. Published quarterly both in print and online, it is essential reading for those concerned with brand strategy and rebranding. In addition to the magazine, the Transform Awards are held annually in London, Dubai, New York, Shanghai, Stockholm and Sydney. TRANSFORM MAGAZINE: CURRYS WELCOME CUSTOMERS INTO ‘BRIGHT Global branding agency FutureBrand worked with UK omnichannel retailer of technology products and service Dixons Carphone to deliver a freshnew
TRANSFORM MAGAZINE: SINGAPORE AIRLINES LAUNCHES NEW SOUND The ‘The Sound of Singapore Airlines’ forms part of SIA’s new brand architecture aimed at stimulating all the five sense. The sonic identity comprises of three 10-minute instrumental tracks entitled ‘Landing Music,’ ‘Boarding Music’ and Lounge Music.’. The musical trilogy has been designed to be played onboard aircraft during TRANSFORM MAGAZINE: FUTUREBRAND UNIFIES L’ORÉAL IDENTITY International branding agency FutureBrand worked with L’Oréal to unify the brand’s vision. With the rebrand, L'Oreal seeks to deliver an easily actionable corporate brand and strong voice across all departments while leaving room for each of its teams to express themselves individually. TRANSFORM MAGAZINE: RENAULT REFRESHES TIMELESS DIAMOND Renault refreshes timeless diamond logo. The geometric diamond-shaped logo has embodied French automaker Renault since 1925, making the brand instantly recognisable around the world. However, the latest version of the Renault emblem was beginning to date. Renault developed a new version of the timeless logo to meet the challenges of a modern TRANSFORM MAGAZINE: POSITIONING AND BRAND ARCHITECTURE OF Positioning and brand architecture of Disney+. Three days ago, Disney+ – the much-anticipated streaming service offered by the entertainment powerhouse – launched in the US, Canada and the Netherlands. With rollouts still to come across Australia, New Zealand and Europe, the new service has already made headlines worldwide. TRANSFORM MAGAZINE: EUROPE The Transform Awards Europe 2021 will award excellence in rebranding and brand strategy. The awards programme for the twelfth year, in June 2021, will recognise best practice in corporate, product and global brand development work in the region, with categories that focus on TRANSFORM MAGAZINE: ROYAL SALUTE FIRES OFF NEW LOOK AND Scotch whisky specialist Chivas Brothers is rolling out a new edition to the its revamped Royal Salute 21-Year-Old Collection. Chivas used agency Boundless Brand Design to designing its Snow Polo limited edition, a recent addition to the Royal Salute Collection. The new look is designed to reflect the brand’s longstanding associationwith
TRANSFORM MAGAZINE: COSTA COFFEE CRAFTS DEFINITIVE ODA’s brief was to create and deliver the definitive Costa Coffee red colour, then collaborate with the brand’s partners in order to ensure the reproduction across all of the different substrates, from exterior signage to packaging. Costa and ODA also put together a book for external suppliers in order to showcase the Costa Coffee red. TRANSFORM MAGAZINENEWSFEATURESOPINIONAWARDSCONFERENCESUTILITIES Transform Magazine. Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. TRANSFORM MAGAZINE: ABOUT About. Transform magazine is the only global magazine to cover rebranding and brand development. Published quarterly both in print and online, it is essential reading for those concerned with brand strategy and rebranding. In addition to the magazine, the Transform Awards are held annually in London, Dubai, New York, Shanghai, Stockholm and Sydney. TRANSFORM MAGAZINE: CURRYS WELCOME CUSTOMERS INTO ‘BRIGHT Global branding agency FutureBrand worked with UK omnichannel retailer of technology products and service Dixons Carphone to deliver a freshnew
TRANSFORM MAGAZINE: SINGAPORE AIRLINES LAUNCHES NEW SOUND The ‘The Sound of Singapore Airlines’ forms part of SIA’s new brand architecture aimed at stimulating all the five sense. The sonic identity comprises of three 10-minute instrumental tracks entitled ‘Landing Music,’ ‘Boarding Music’ and Lounge Music.’. The musical trilogy has been designed to be played onboard aircraft during TRANSFORM MAGAZINE: FUTUREBRAND UNIFIES L’ORÉAL IDENTITY International branding agency FutureBrand worked with L’Oréal to unify the brand’s vision. With the rebrand, L'Oreal seeks to deliver an easily actionable corporate brand and strong voice across all departments while leaving room for each of its teams to express themselves individually. TRANSFORM MAGAZINE: RENAULT REFRESHES TIMELESS DIAMOND Renault refreshes timeless diamond logo. The geometric diamond-shaped logo has embodied French automaker Renault since 1925, making the brand instantly recognisable around the world. However, the latest version of the Renault emblem was beginning to date. Renault developed a new version of the timeless logo to meet the challenges of a modern TRANSFORM MAGAZINE: POSITIONING AND BRAND ARCHITECTURE OF Positioning and brand architecture of Disney+. Three days ago, Disney+ – the much-anticipated streaming service offered by the entertainment powerhouse – launched in the US, Canada and the Netherlands. With rollouts still to come across Australia, New Zealand and Europe, the new service has already made headlines worldwide. TRANSFORM MAGAZINE: EUROPE The Transform Awards Europe 2021 will award excellence in rebranding and brand strategy. The awards programme for the twelfth year, in June 2021, will recognise best practice in corporate, product and global brand development work in the region, with categories that focus on TRANSFORM MAGAZINE: ROYAL SALUTE FIRES OFF NEW LOOK AND Scotch whisky specialist Chivas Brothers is rolling out a new edition to the its revamped Royal Salute 21-Year-Old Collection. Chivas used agency Boundless Brand Design to designing its Snow Polo limited edition, a recent addition to the Royal Salute Collection. The new look is designed to reflect the brand’s longstanding associationwith
TRANSFORM MAGAZINE: COSTA COFFEE CRAFTS DEFINITIVE ODA’s brief was to create and deliver the definitive Costa Coffee red colour, then collaborate with the brand’s partners in order to ensure the reproduction across all of the different substrates, from exterior signage to packaging. Costa and ODA also put together a book for external suppliers in order to showcase the Costa Coffee red.TRANSFORM MAGAZINE
Transform Magazine. Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. TRANSFORM MAGAZINE: NEWS Transform Tuesday: 1 June. 01 June, 2021. Elettra Scrivo. Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter.Read More. News.
TRANSFORM MAGAZINE: SUBSCRIPTIONS Subscribe to Transform magazine today for just £50. An annual subscription to Transform magazine only costs £50 ($90) per annum. Quarterly print magazine, Transform, is the must-read publication for communications professionals who are responsible for their company’s corporate brand and brand development strategy. TRANSFORM MAGAZINE: OPINION 30 March, 2021. Transform. What makes a global brand successful? According to Justyna Dorman, brand communication specialist at Admind branding and Piotr Wiśniewski, creative director, it is the willingness to adapt to changes in the market and Read More. Opinion. TRANSFORM MAGAZINE: FIVE MINUTES WITH SARA JONES Sara Jones, partner and client services director at creative agency Free The Birds, speaks to Transform magazine about how beauty brands can bridge the gap between physical and digital retail, if Covid-19 signifies the end of physical retail and how brands can navigate an era of self-protection and still communicate the values oftogetherness.
TRANSFORM MAGAZINE: FIVE MINUTES WITH MARIA CYPHER Maria Cypher, co-founder and creative lead with U.S. naming agency Catchword Branding, speaks to Transform magazine about the ins and outs of naming, icluding unique challenges of company naming, the different between company and product naming and why this is TRANSFORM MAGAZINE: DUAL REFRESHES BRAND AND WEBSITE FOR Oxford-based video production company Sharp Focus Productions commissioned digital consultancy DUAL to overhaul their brand and website. As Sharp Focus Productions specialises in creative conceptual filmmaking, which includes writing scripts, directing and casting to sourcing locations, filming, and post-production, the challenge for DUAL was to find a suitable logo that encompassed the six TRANSFORM MAGAZINE: BEST AUDIO BRANDS 2021 SHOWS GROWING New research by sonic branding agency amp shows global companies investing in audio branding are creating a demonstrable competitive advantage in their ability to communicate with consumers. TRANSFORM MAGAZINE: ROOK/NYC DESIGNS PLAYFUL PACKAGING Independent creative agency ROOK/NYC developed a new packaging and identity for Genius Juice, an American zero-waste company that uses the whole coconut to create a smoothie and uses the husks of the it to make coconut charcoal for detoxification products. TRANSFORM MAGAZINE: ENERGY COMAPNY TOTAL REBRANDS TO Multinational oil and gas company Total has rebranded, adopting a new visual identity and renaming itself to TotalEnergies, with the aim of reflecting its shift to renewable energy. The new name and new visual identity aim to embody the course TotalEnergies has resolutely charted for itself: that of a broad energy company committed to producing * Transform magazine* May 16, 2020
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#TRANSFORMTUESDAY: 21 APRIL* 21 April, 2020
* Andrew Thomas
FIVE MINUTES WITH ANDREW CARLSON* 16 April, 2020
* Transform
#TRANSFORMTUESDAY: 14 APRIL* 14 April, 2020
* Andrew Thomas
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DREAM BIG
* 01 April, 2020
* Ruth Wyatt
Imagining the opportunities available to a building site requires a creative approach to signage and brand touchpoints. Ruth Wyatt explores best practice in creative hoardings and signage design...Read More
* News
POSTPONED OLYMPICS RETAINS 2020 NAMING, BRANDING* 01 April, 2020
* Brittany Golob
2020 is an odd year, despite technically being an even number. 2021 may be even odder. The postponed 2020 Tokyo Olympics and Paralympics will become the…2020 Tokyo Olympics and Paralympics....Read More
* Features
MODERN CLASSICS
* 01 April, 2020
* Brittany Golob
Bauer Radio worked with Thinkfarm to launch a new station in an unchallenged category. Now, Scala Radio is making classical music relevant to modern life, and winning Transform Awards in theprocess...
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* Opinion
OPINION: IT'S TIME TO STEP UP TO THE PLATE* 01 April, 2020
* Transform
The world has changed this past month. Entire industries are falling. Others are facing the biggest challenge they have ever had to face. Stuart Lang discusses the impact Covid-19 will have on brands andcommunication...
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* Features
TALKING DRUMS
* 31 March, 2020
* Brittany Golob
Using percussion to communicate Axel Springer’s brand positioning of freedom, integrity and open-mindedness, why do birds built an audio brand full of rhythm. Its implementation across the publisher’sdigital touchpoi...
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* News
#TRANSFORMTUESDAY: 31 MARCH* 31 March, 2020
* Brittany Golob
Here's this week's selection of rebrands from LA football teams to Canadian children's clothes. For more from #TransformTuesday, follow @Transformsays...Read More
* Opinion
INSIGHTS: GO BIG OR GO HOME?* 27 March, 2020
* Transform
Eerily prescient before a time of increased demand, PB Creative had a branding solution for antibacterial hand gel. The agency took home an award in 2019 at the Transform Awards Europe...Read More
* Features
FIVE MINUTES WITH JIM CREGAN* 27 March, 2020
* Brittany Golob
Alongside a drive toward a plastic-free brand, a new product lineup for 2020 and a consistent focus on its tone of voice and social media, Jimmy’s Iced Coffee has launched a new brand and packaging design.Co-founder...
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* News
GLOBAL SOFT POWER REPORT EXAMINES REPUTATION, INFLUENCE OF NATIONBRANDS
* 26 March, 2020
* Brittany Golob
Soft power is not just a measure of reputation or influence, it is a type of currency between nations determining the roles each country can play in a globalised world....Read More
* News
FIVE MINUTES WITH CLAIRE RIGBY* 26 March, 2020
* Elettra Scrivo
Founder partner of Boardroom Consulting Claire Rigby talks to Transform magazine about consumer trust in brands, the need to endorse sustainability and how brands can become more relatable withdigitalisation....
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* Features
PLACE BRANDING: BAHAMAS* 25 March, 2020
* Brittany Golob
The impact of Hurricane Dorian has affected the Bahamas in terms of destruction of life and property. How it will impact the nation’s tourism brand remains to be seen. Brittany Golob reports on the Bahamas’ investment...Read More
* News
#TRANSFORMTUESDAY: 24 MARCH* 24 March, 2020
* Elettra Scrivo
Here's this week's selection of rebrands from around the world, from winemakers to luxury spas to drugstore chains. For more from #TransformTuesday, follow @Transformsays...Read More
* Opinion
INSIGHTS: NAMING, THE INCONVENIENT TRUTH* 02 March, 2020
* Transform
Naming a brand presents a challenge because it requires the uncovering of a brand truth. Pierre Nabhan writes about naming, relevance and expressing the heart of the brand. JoosNabhan is shortlisted at theTransform A...
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* Opinion
INSIGHTS: BRANDING IN A PARTNERSHIP STRUCTURE* 27 February, 2020
* Transform
Working with multi-stakeholder businesses can pose unique hurdles when undergoing a rebrand. Nick Thomson explores best practice in branding a partnership. Frank, Bright & Abel is shortlisted at theTransform Awar...
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* Opinion
INSIGHTS: PLACE, IDENTITY AND POSITIONING – USING THE PAST TO FRAMETHE FUTURE
* 20 February, 2020
* Transform
Place branding requires an understanding of a location's past and future, says Hugh Stevenson. Anatomy is shortlisted at this year's Transform Awards Europe ‘...Read More
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INSIGHT TV REBRANDS TO EXPAND GLOBAL FOOTPRINT* 19 February, 2020
* Elettra Scrivo
High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....Read More
* News
* Visual Identity
NEW WHITE SOX LOGO GOES THE DISTANCE * 06 September, 2019* Stephanie Adams
NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...Read More
* News
* Visual Identity
#TRANSFORMTUESDAY: 27 AUGUST* 27 August, 2019
* Stephanie Adams
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...Read More
* News
* Awards
TRANSFORM AWARDS ASIA-PACIFIC 2017 SHORTLIST REVEALED * 25 September, 2017* Hassan Butt
In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects featureacross numero...
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* Awards
* News
EMPLOYER BRAND MANAGEMENT AWARDS LAUNCHES NORTH AMERICA PROGRAM* 10 July, 2017
* Hassan Butt
Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projectsacross Europe, t...
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* News
* Visual Identity
#TRANSFORMTUESDAY: 30 MAY* 30 May, 2017
* Brittany Golob
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...Read More
* News
* Visual Identity
#TRANSFORMTUESDAY: 14 MARCH* 14 March, 2017
* Brittany Golob
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...Read More
* Visual Identity
#TRANSFORMTUESDAY: 31 JANUARY* 31 January, 2017
* Amy Sandys
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...Read More
* Awards
UK AWARDS FOR EMPLOYER BRANDING* 03 March, 2016
* Emily Andrews
For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....Read More
* Awards
BRAND STORIES IN ASIA-PACIFIC* 25 January, 2016
* Emily Andrews
Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....Read More
* Conferences
EMPLOYER BRAND LEADERS* 11 December, 2015
* Emily Andrews
The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...Read More
* News
* Conferences
EMPLOYER BRANDING EXPLAINED * 02 September, 2015* Emily Andrews
Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...Read More
* News
* Awards
* Conferences
THE VALUE OF A STRONG BRAND* 03 June, 2015
* Transform
Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...Read More
* Conferences
* News
THE FUTURE IS SUSTAINABLE* 16 October, 2014
Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...Read More
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TRANSFORM MAGAZINE
Transform is a publishing and events brand dedicated to the global rebranding and brand development industry. Transform magazine is a quarterly print title with an international focus. The Transform Awards and Conferences and Employer Brand Management Awards and Conference celebrate the best in rebranding, employer brand strategy and brand development in Europe, MENA, Asia-Pacific and North America.OUR OFFICES
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