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B2B SEARCH MARKETING TOOLS & ARTICLES: GET TIPS FROM THE PROS Free tools to jumpstart your marketing efforts. At some point you’ve struggled your way through a task and realized the problem is you don’t have the right tools to get the job done. The problem is the same: wrong tool = compromised results. The idea of using the right tools has become a bit of an obsession here at ToTheWeb. WEBSITE CONTENT TEMPLATE: GET READY FOR A SITE RELAUNCH! W The most eu001fffective way to boost your site’s ranking in the organic or natural search engine listings is to determine the search phrases (keywords) most likely to be used by prospective customers and then write your site content using those keywords. This is the foundation of what is known as search engine optimization, or“SEO”.
KEYWORD RESEARCH GUIDE KEYWORD RESEARCH GUIDE P. 5 Keywords are used in web content to increase your site’s ranking in the search engines and generate morequalified leads.
CREATING CAMPAIGN TRACKING URLS ToTheWeb LLC (650) 627.8800 success@totheweb.com Creating Campaign Tracking URLs Best Practices Guide to Creating Campaign Tracking URLs to E˜ectively Measure Success in Google Analytics CREATE A WEBSITE GOVERNANCE FRAMEWORK SEE MOREON TOTHEWEB.COM
SAMPLE CONTENT DOCUMENT TEMPLATE FOR WEBSITE RELAUNCHWEB VIEW PAGE NAME. Maps to the site map page. Example: Products Overview . PROPOSED URL. Include primary keyword. KEYWORDS TARGETED. List the primary keyword(s) first. Include Synonyms, Modifiers and long-tailphrases that apply
TOTHEWEB MARKETING AGENCY » DRIVE B2B LEADS FROM GOOGLE! ToTheWeb is a full-service B2B digital agency offering search engine marketing services including web strategy, keyword research, SEO and PPC management to generate sales leads. TOOLS: CONVERT YOUR WEBPAGE TO PLAIN TEXT Use this easy tool to convert HTML text to editable text and see your site like the search engines do. Use our free tool to convert your web page content into plain text to make it easier to evaluate and edit your material for SEO editing. It’s a great resource when you are planning a content update. Converting your web page to plain text GENERATE MORE B2B WEBSITE LEADS: AMPLIFY YOUR SEO STRATEGY ToTheWeb offers the proven website strategies and tactics you need to generate more qualified traffic, leads and sales. B2B website lead generation. The true measure of SEM performance is lead conversion, so we direct our efforts to improving landing pages, monitor activity and escalate conversion. Increasing converting traffic is the goal. TITLE & DESCRIPTION PIXEL CHECKER: PREVIEW GOOGLE TITLE Google ultimately controls the search results and will dynamically change the Title or Meta description based on the searcher’s query. Visible length in the SERPs also depends on the search query. Google will bold the words when they match the words in the searcher’s query. Bolded words take up more space and Google will truncate basedon
B2B SEARCH MARKETING TOOLS & ARTICLES: GET TIPS FROM THE PROS Free tools to jumpstart your marketing efforts. At some point you’ve struggled your way through a task and realized the problem is you don’t have the right tools to get the job done. The problem is the same: wrong tool = compromised results. The idea of using the right tools has become a bit of an obsession here at ToTheWeb. WEBSITE CONTENT TEMPLATE: GET READY FOR A SITE RELAUNCH! W The most eu001fffective way to boost your site’s ranking in the organic or natural search engine listings is to determine the search phrases (keywords) most likely to be used by prospective customers and then write your site content using those keywords. This is the foundation of what is known as search engine optimization, or“SEO”.
KEYWORD RESEARCH GUIDE KEYWORD RESEARCH GUIDE P. 5 Keywords are used in web content to increase your site’s ranking in the search engines and generate morequalified leads.
CREATING CAMPAIGN TRACKING URLS ToTheWeb LLC (650) 627.8800 success@totheweb.com Creating Campaign Tracking URLs Best Practices Guide to Creating Campaign Tracking URLs to E˜ectively Measure Success in Google Analytics CREATE A WEBSITE GOVERNANCE FRAMEWORK SEE MOREON TOTHEWEB.COM
SAMPLE CONTENT DOCUMENT TEMPLATE FOR WEBSITE RELAUNCHWEB VIEW PAGE NAME. Maps to the site map page. Example: Products Overview . PROPOSED URL. Include primary keyword. KEYWORDS TARGETED. List the primary keyword(s) first. Include Synonyms, Modifiers and long-tailphrases that apply
GENERATE MORE B2B WEBSITE LEADS: AMPLIFY YOUR SEO STRATEGY ToTheWeb offers the proven website strategies and tactics you need to generate more qualified traffic, leads and sales. B2B website lead generation. The true measure of SEM performance is lead conversion, so we direct our efforts to improving landing pages, monitor activity and escalate conversion. Increasing converting traffic is the goal. B2B LEAD GENERATION AGENCY OVERVIEW – Search engine marketing might be complex, but the reason for doing it—and doing it well—is simple.; B2B Website Lead Generation – Improve landing pages, monitor activity and escalate conversions.; B2B Keyword Research – Drive SEO and SEM efforts across all content and social media networks.; B2B Search Engine Optimization – Ranking high in Google requires both onsite and EXPERT ADVICE: SEARCH OPTIMIZATION & WEBSITE LEAD GENERATION OVERVIEW – Search engine marketing might be complex, but the reason for doing it—and doing it well—is simple.; B2B Website Lead Generation – Improve landing pages, monitor activity and escalate conversions.; B2B Keyword Research – Drive SEO and SEM efforts across all content and social media networks.; B2B Search Engine Optimization – Ranking high in Google requires both onsite andROSEMARY BRISCO
Rosemary Brisco. Founder and president of ToTheWeb (since 1995). Hi! I'm glad you're here and look forward to helping you achieve more with online marketing. I hope you’re here because you want to transform your website into your most effective sales tool. That’s my thing. That’s my team’s thing. BEST PRACTICES GUIDE FOR CREATING MARKETING CAMPAIGN Easily create URLs with custom campaign tracking variables to identify in analytics the promotions are generating the most traffic and conversions. Enter your page URL and then add variables into each of the fields based on the way you want them to appear in GoogleAnalytics. The
DEFINING YOUR SITE ARCHITECTURE IS THE 1ST STEP IN A 1st Step in a Website Relaunch Project. Prepare a sitemap to visualize the site and the relationship of each page to one another. This is a good time to set up a separate Excel file to map old URLs to new URLs in preparation for creating 301 Redirects. Below is an example of a sitemap with current and planned pages illustrated or download the WHICH MEDIA CHANNELS DO THE BRIGHTEST Title: Which Media Channels do Smart Marketers Use to Drive Leads? Author: ToTheWeb LLC Subject: Smart Marketers and Media Channels Keywords: smart marketers, drive leads, B2B marketers, Lead Generation, smart b2b marketers, effective b2b marketers, WEBSITE RELAUNCH CONTENT TEMPLATE W/ SEO FEATURES INCLUDED CREATING & ORGANIZING CONTENT FOR A WEBSITE RELAUNCH SAMPLE CONTENT DOCUMENT Create a Table for each web page using either Microsoft Word or a Google Document. PAY-PER-CLICK LEADS: WHAT SHOULD YOU PAY? Pay-per-click advertising is the fastest way to generate leads for highly competitive keywords 10 MINUTE B2B WEBSITE MAKEOVERS Agenda 10-Minute Makeover Website Clinic #1 Everyone is a Prospect Tonight #2 Three Quick Wins #3 Four Make-Overs #4 Submit your Site for Comment Sponsored by the Bay Area TOTHEWEB MARKETING AGENCY » DRIVE B2B LEADS FROM GOOGLE! ToTheWeb is a full-service B2B digital agency offering search engine marketing services including web strategy, keyword research, SEO and PPC management to generate sales leads. GENERATE MORE B2B WEBSITE LEADS: AMPLIFY YOUR SEO STRATEGY ToTheWeb offers the proven website strategies and tactics you need to generate more qualified traffic, leads and sales. B2B website lead generation. The true measure of SEM performance is lead conversion, so we direct our efforts to improving landing pages, monitor activity and escalate conversion. Increasing converting traffic is the goal. TOOLS: CONVERT YOUR WEBPAGE TO PLAIN TEXT Use this easy tool to convert HTML text to editable text and see your site like the search engines do. Use our free tool to convert your web page content into plain text to make it easier to evaluate and edit your material for SEO editing. It’s a great resource when you are planning a content update. Converting your web page to plain text TITLE & DESCRIPTION PIXEL CHECKER: PREVIEW GOOGLE TITLE Google ultimately controls the search results and will dynamically change the Title or Meta description based on the searcher’s query. Visible length in the SERPs also depends on the search query. Google will bold the words when they match the words in the searcher’s query. Bolded words take up more space and Google will truncate basedon
B2B SEARCH MARKETING TOOLS & ARTICLES: GET TIPS FROM THE PROS Free tools to jumpstart your marketing efforts. At some point you’ve struggled your way through a task and realized the problem is you don’t have the right tools to get the job done. The problem is the same: wrong tool = compromised results. The idea of using the right tools has become a bit of an obsession here at ToTheWeb. WEBSITE CONTENT TEMPLATE: GET READY FOR A SITE RELAUNCH! W The most eu001fffective way to boost your site’s ranking in the organic or natural search engine listings is to determine the search phrases (keywords) most likely to be used by prospective customers and then write your site content using those keywords. This is the foundation of what is known as search engine optimization, or“SEO”.
KEYWORD RESEARCH GUIDE KEYWORD RESEARCH GUIDE P. 5 Keywords are used in web content to increase your site’s ranking in the search engines and generate morequalified leads.
CREATING CAMPAIGN TRACKING URLS ToTheWeb LLC (650) 627.8800 success@totheweb.com Creating Campaign Tracking URLs Best Practices Guide to Creating Campaign Tracking URLs to E˜ectively Measure Success in Google Analytics CREATE A WEBSITE GOVERNANCE FRAMEWORK SEE MOREON TOTHEWEB.COM
SAMPLE CONTENT DOCUMENT TEMPLATE FOR WEBSITE RELAUNCHWEB VIEW PAGE NAME. Maps to the site map page. Example: Products Overview . PROPOSED URL. Include primary keyword. KEYWORDS TARGETED. List the primary keyword(s) first. Include Synonyms, Modifiers and long-tailphrases that apply
TOTHEWEB MARKETING AGENCY » DRIVE B2B LEADS FROM GOOGLE! ToTheWeb is a full-service B2B digital agency offering search engine marketing services including web strategy, keyword research, SEO and PPC management to generate sales leads. GENERATE MORE B2B WEBSITE LEADS: AMPLIFY YOUR SEO STRATEGY ToTheWeb offers the proven website strategies and tactics you need to generate more qualified traffic, leads and sales. B2B website lead generation. The true measure of SEM performance is lead conversion, so we direct our efforts to improving landing pages, monitor activity and escalate conversion. Increasing converting traffic is the goal. TOOLS: CONVERT YOUR WEBPAGE TO PLAIN TEXT Use this easy tool to convert HTML text to editable text and see your site like the search engines do. Use our free tool to convert your web page content into plain text to make it easier to evaluate and edit your material for SEO editing. It’s a great resource when you are planning a content update. Converting your web page to plain text TITLE & DESCRIPTION PIXEL CHECKER: PREVIEW GOOGLE TITLE Google ultimately controls the search results and will dynamically change the Title or Meta description based on the searcher’s query. Visible length in the SERPs also depends on the search query. Google will bold the words when they match the words in the searcher’s query. Bolded words take up more space and Google will truncate basedon
B2B SEARCH MARKETING TOOLS & ARTICLES: GET TIPS FROM THE PROS Free tools to jumpstart your marketing efforts. At some point you’ve struggled your way through a task and realized the problem is you don’t have the right tools to get the job done. The problem is the same: wrong tool = compromised results. The idea of using the right tools has become a bit of an obsession here at ToTheWeb. WEBSITE CONTENT TEMPLATE: GET READY FOR A SITE RELAUNCH! W The most eu001fffective way to boost your site’s ranking in the organic or natural search engine listings is to determine the search phrases (keywords) most likely to be used by prospective customers and then write your site content using those keywords. This is the foundation of what is known as search engine optimization, or“SEO”.
KEYWORD RESEARCH GUIDE KEYWORD RESEARCH GUIDE P. 5 Keywords are used in web content to increase your site’s ranking in the search engines and generate morequalified leads.
CREATING CAMPAIGN TRACKING URLS ToTheWeb LLC (650) 627.8800 success@totheweb.com Creating Campaign Tracking URLs Best Practices Guide to Creating Campaign Tracking URLs to E˜ectively Measure Success in Google Analytics CREATE A WEBSITE GOVERNANCE FRAMEWORK SEE MOREON TOTHEWEB.COM
SAMPLE CONTENT DOCUMENT TEMPLATE FOR WEBSITE RELAUNCHWEB VIEW PAGE NAME. Maps to the site map page. Example: Products Overview . PROPOSED URL. Include primary keyword. KEYWORDS TARGETED. List the primary keyword(s) first. Include Synonyms, Modifiers and long-tailphrases that apply
GENERATE MORE B2B WEBSITE LEADS: AMPLIFY YOUR SEO STRATEGY ToTheWeb offers the proven website strategies and tactics you need to generate more qualified traffic, leads and sales. B2B website lead generation. The true measure of SEM performance is lead conversion, so we direct our efforts to improving landing pages, monitor activity and escalate conversion. Increasing converting traffic is the goal. B2B LEAD GENERATION AGENCY OVERVIEW – Search engine marketing might be complex, but the reason for doing it—and doing it well—is simple.; B2B Website Lead Generation – Improve landing pages, monitor activity and escalate conversions.; B2B Keyword Research – Drive SEO and SEM efforts across all content and social media networks.; B2B Search Engine Optimization – Ranking high in Google requires both onsite and EXPERT ADVICE: SEARCH OPTIMIZATION & WEBSITE LEAD GENERATION OVERVIEW – Search engine marketing might be complex, but the reason for doing it—and doing it well—is simple.; B2B Website Lead Generation – Improve landing pages, monitor activity and escalate conversions.; B2B Keyword Research – Drive SEO and SEM efforts across all content and social media networks.; B2B Search Engine Optimization – Ranking high in Google requires both onsite and DEFINING YOUR SITE ARCHITECTURE IS THE 1ST STEP IN A 1st Step in a Website Relaunch Project. Prepare a sitemap to visualize the site and the relationship of each page to one another. This is a good time to set up a separate Excel file to map old URLs to new URLs in preparation for creating 301 Redirects. Below is an example of a sitemap with current and planned pages illustrated or download the INCREASE QUALITY LINKS TO YOUR WEBSITE: LINK BUILDING THAT OVERVIEW – Search engine marketing might be complex, but the reason for doing it—and doing it well—is simple.; B2B Website Lead Generation – Improve landing pages, monitor activity and escalate conversions.; B2B Keyword Research – Drive SEO and SEM efforts across all content and social media networks.; B2B Search Engine Optimization – Ranking high in Google requires both onsite andROSEMARY BRISCO
Rosemary Brisco. Founder and president of ToTheWeb (since 1995). Hi! I'm glad you're here and look forward to helping you achieve more with online marketing. I hope you’re here because you want to transform your website into your most effective sales tool. That’s my thing. That’s my team’s thing. 3 STEPS TO AN EFFECTIVE SEARCH ENGINE OPTIMIZATION PROGRAM Optimize your site. Create keyword-rich title and Meta description tags. Optimize each web page for two to three keywords, using your keyword phrases in a natural way. Dispense with marketing fluff and jargon. Include keywords in internal anchor text links. Include an extensive site map and link to it WHICH MEDIA CHANNELS DO THE BRIGHTEST Title: Which Media Channels do Smart Marketers Use to Drive Leads? Author: ToTheWeb LLC Subject: Smart Marketers and Media Channels Keywords: smart marketers, drive leads, B2B marketers, Lead Generation, smart b2b marketers, effective b2b marketers, WEBSITE RELAUNCH CONTENT TEMPLATE W/ SEO FEATURES INCLUDED CREATING & ORGANIZING CONTENT FOR A WEBSITE RELAUNCH SAMPLE CONTENT DOCUMENT Create a Table for each web page using either Microsoft Word or a Google Document. 10 MINUTE B2B WEBSITE MAKEOVERS Agenda 10-Minute Makeover Website Clinic #1 Everyone is a Prospect Tonight #2 Three Quick Wins #3 Four Make-Overs #4 Submit your Site for Comment Sponsored by the Bay Area Expect Results __ 650.627.8800/ __ Contact Us
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