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more at tkg.com.
WEB DESIGN PORTFOLIO & DIGITAL MARKETING CASE STUDIES We used Wordpress to build a digital hub connecting young people in Stark County with helpful community resources. Then, we rolled it out with a fully-integrated digital marketing plan that included SEO, PPCand great content.
CLIENT EMAIL LOGIN
Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
TKG SITEMAP: THE KARCHER GROUP, A WEB DESIGN & DIGITAL Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
CONTACT THE KARCHER GROUP Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
COST BENEFITS OF DIGITAL ADVERTISING Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
MEGAN | GRAPHIC DESIGNER Megan grew up immersed in art, marketing and advertising and created marketing pieces and graphics for her father's business. She honed her traditional marketing, photography and design skills working at photography studios and several print shops, before working for a digital media and advertising firm that really expanded her skills towards SEO and web design. WEB APPLICATION DEVELOPER BUILDING WEBSITES IN NE OHIO AND Nic built his first geocities website in high school using a 14.4k modem; it took about 5 minutes to drag a photo onto the page. He got tired of how slow that was, so he taught himself HTML and kept going to earn a degree in Computer Science from Stark State. JASON | UMBRACO AND C# DEVELOPER PROVIDING CUSTOM WEB Saying Jason is obsessed with computers is an understatement. They might as well be woven into the fabric of his existence. His career, hobbies and passions seem to all involve a computer in some fashion. SYDNEY | DIGITAL ADVERTISING STRATEGIST Sydney graduated from Lake High School in Uniontown, OH in 2011. She continued her education at The University of Findlay where she graduated early with a Bachelor of Science in Equine Business Management and a Minor in Marketing. ABOUT TKG, A DIGITAL MARKETING AND WEB DESIGN AGENCY IN The Karcher Group is a digital marketing agency that specializes in SEO & web development with locations in Ohio & South Carolina, Learnmore at tkg.com.
WEB DESIGN PORTFOLIO & DIGITAL MARKETING CASE STUDIES We used Wordpress to build a digital hub connecting young people in Stark County with helpful community resources. Then, we rolled it out with a fully-integrated digital marketing plan that included SEO, PPCand great content.
CLIENT EMAIL LOGIN
Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
TKG SITEMAP: THE KARCHER GROUP, A WEB DESIGN & DIGITAL Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
CONTACT THE KARCHER GROUP Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
COST BENEFITS OF DIGITAL ADVERTISING Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
MEGAN | GRAPHIC DESIGNER Megan grew up immersed in art, marketing and advertising and created marketing pieces and graphics for her father's business. She honed her traditional marketing, photography and design skills working at photography studios and several print shops, before working for a digital media and advertising firm that really expanded her skills towards SEO and web design. WEB APPLICATION DEVELOPER BUILDING WEBSITES IN NE OHIO AND Nic built his first geocities website in high school using a 14.4k modem; it took about 5 minutes to drag a photo onto the page. He got tired of how slow that was, so he taught himself HTML and kept going to earn a degree in Computer Science from Stark State. JASON | UMBRACO AND C# DEVELOPER PROVIDING CUSTOM WEB Saying Jason is obsessed with computers is an understatement. They might as well be woven into the fabric of his existence. His career, hobbies and passions seem to all involve a computer in some fashion. SYDNEY | DIGITAL ADVERTISING STRATEGIST Sydney graduated from Lake High School in Uniontown, OH in 2011. She continued her education at The University of Findlay where she graduated early with a Bachelor of Science in Equine Business Management and a Minor in Marketing. TKG SITEMAP: THE KARCHER GROUP, A WEB DESIGN & DIGITAL Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
LEAD GENERATION WEB DESIGN WITH CONTENT MANAGEMENT SYSTEMS Ohio is a heavy manufacturing state, which is certainly why we’ve gotten so good at building lead generation websites. We learned early on that building websites that are designed to help people solve problems, answer questions and initiate conversations are a key asset in a growth strategy. 8 WEB DESIGN TIPS FOR A WEBSITE DESIGN THAT WORKS Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
QUINTIN | DESIGNER
Quintin brings expertise in graphic design, Adobe Suite, illustration, and motion design as a designer at The Karcher Group. Learn more attkg.com.
20 DIGITAL MARKETING HACKS: OR REALLY GOOD SEO AND PPC Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
4 UNIQUE CHALLENGES OF B2B DIGITAL MARKETING Anyone who has been in the business-to-business marketing space for any length of time. knows first-hand that it comes with its own particular set of challenges.. Unlike marketing to consumers, B2B businesses have to overcome the challenges of longer sales cycles, smaller audience markets, and THE KARCHER GROUP NAMES NEW VICE PRESIDENT Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
WEB APPLICATION DEVELOPER BUILDING WEBSITES IN NE OHIO AND Nic built his first geocities website in high school using a 14.4k modem; it took about 5 minutes to drag a photo onto the page. He got tired of how slow that was, so he taught himself HTML and kept going to earn a degree in Computer Science from Stark State. CLAUDIA | LEAD DIGITAL MARKETER Claudia brings expertise in content marketing and web writing as lead digital marketer at The Karcher Group. Learn more at tkg.com. SYDNEY | DIGITAL ADVERTISING STRATEGIST Sydney graduated from Lake High School in Uniontown, OH in 2011. She continued her education at The University of Findlay where she graduated early with a Bachelor of Science in Equine Business Management and a Minor in Marketing. DIGITAL MARKETING AGENCY SERVING OHIO & CHARLOTTE NCWORKSERVICESINSIGHTSABOUTTEAMCONTACT The Karcher Group is a digital marketing powerhouse focused helping our clients, who we prefer to think of as partners, leverage the Internet for growth. We accomplish that through branding, great story telling, web design, search marketing and social media. All with a true focus on real ROI and accountability. we win together. ABOUT TKG, A DIGITAL MARKETING AND WEB DESIGN AGENCY IN Working toward the collective win. The Karcher Group is a digital marketing agency focused on web design, search marketing, digital advertising and brand strategy. For us, it’s not just about nice words or pretty visuals. We’re committed to supporting our partnerswith
TKG SITEMAP: THE KARCHER GROUP, A WEB DESIGN & DIGITAL Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
DIGITAL MARKETING STRATEGISTS & WEB DEVELOPMENT TEAM Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
CONTACT THE KARCHER GROUP Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
DIGITAL MARKETING QUESTIONS Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
DIGITAL MARKETING & WEB DEVELOPMENT CAREERS Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
DARLA | CONTENT WRITING & STRATEGY IN OH & SC Darla. Vice President of Digital Services. Darla decided her career would be in writing back when she was in elementary school. While the medium has changed over time (newspapers to magazines to websites), telling stories continues to be her passion. She says everyone has a story to tell - and thinks there’s great power in connecting people BRANDING AND DIGITAL MARKETING STRATEGY FOR CANTON, OHIO Over the years, we’ve had the honor of helping them strategically on several levels including branding, web design and digital marketing. Fast-forward 20 years to present day, when 415 turned to us to propel their brand to the next stage in growth, we knew they needed a brand refresh to achieve their goals of elevating their brand, recruiting THE KARCHER GROUP APPOINTS CHIEF FINANCIAL OFFICER Seasoned financial executive, Michael Stephan, joins TKG team. The Karcher Group announced today the hire of Michael Stephan as its new Chief Financial Officer (CFO). In this role, Stephan will lead the company’s financial operations including strategy, budgeting and planning, accounting, tax and reporting. DIGITAL MARKETING AGENCY SERVING OHIO & CHARLOTTE NCWORKSERVICESINSIGHTSABOUTTEAMCONTACT The Karcher Group is a digital marketing powerhouse focused helping our clients, who we prefer to think of as partners, leverage the Internet for growth. We accomplish that through branding, great story telling, web design, search marketing and social media. All with a true focus on real ROI and accountability. we win together. ABOUT TKG, A DIGITAL MARKETING AND WEB DESIGN AGENCY IN Working toward the collective win. The Karcher Group is a digital marketing agency focused on web design, search marketing, digital advertising and brand strategy. For us, it’s not just about nice words or pretty visuals. We’re committed to supporting our partnerswith
TKG SITEMAP: THE KARCHER GROUP, A WEB DESIGN & DIGITAL Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
DIGITAL MARKETING STRATEGISTS & WEB DEVELOPMENT TEAM Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
CONTACT THE KARCHER GROUP Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
DIGITAL MARKETING QUESTIONS Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
DIGITAL MARKETING & WEB DEVELOPMENT CAREERS Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
DARLA | CONTENT WRITING & STRATEGY IN OH & SC Darla. Vice President of Digital Services. Darla decided her career would be in writing back when she was in elementary school. While the medium has changed over time (newspapers to magazines to websites), telling stories continues to be her passion. She says everyone has a story to tell - and thinks there’s great power in connecting people BRANDING AND DIGITAL MARKETING STRATEGY FOR CANTON, OHIO Over the years, we’ve had the honor of helping them strategically on several levels including branding, web design and digital marketing. Fast-forward 20 years to present day, when 415 turned to us to propel their brand to the next stage in growth, we knew they needed a brand refresh to achieve their goals of elevating their brand, recruiting THE KARCHER GROUP APPOINTS CHIEF FINANCIAL OFFICER Seasoned financial executive, Michael Stephan, joins TKG team. The Karcher Group announced today the hire of Michael Stephan as its new Chief Financial Officer (CFO). In this role, Stephan will lead the company’s financial operations including strategy, budgeting and planning, accounting, tax and reporting. TKG SITEMAP: THE KARCHER GROUP, A WEB DESIGN & DIGITAL Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
WEB DESIGN PORTFOLIO & DIGITAL MARKETING CASE STUDIES Stark Help Central. We used Wordpress to build a digital hub connecting young people in Stark County with helpful community resources. Then, we rolled it out with a fully-integrated digital marketing plan that included SEO, PPC and great content. View the Case Study. Filter industries. DIGITAL MARKETING SERVICES AND WEB DEVELOPMENT Digital marketing and web-design The Karcher Group has been providing digital marketing services to help our clients grow for nearly 25 years. From brand strategy and web design to SEO and digital advertising, we approach every project as a partnership to achieve real, measurable results.QUINTIN | DESIGNER
Quintin brings expertise in graphic design, Adobe Suite, illustration, and motion design as a designer at The Karcher Group. Learn more attkg.com.
MEGAN | GRAPHIC DESIGNER Megan grew up immersed in art, marketing and advertising and created marketing pieces and graphics for her father's business. She honed her traditional marketing, photography and design skills working at photography studios and several print shops, before working for a digital media and advertising firm that really expanded her skills towards SEO and web design. COST BENEFITS OF DIGITAL ADVERTISING Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
CLAUDIA | LEAD DIGITAL MARKETER Claudia. Born and raised in Cleveland, Claudia relocated to Uniontown, Ohio, in 2017. She began promoting her own music and art at a young age, which first sparked her interest in marketing. After college, she went on to provide marketing strategy and coordination for a global nonprofit association for holistic medical professionals, and most DARLA | CONTENT WRITING & STRATEGY IN OH & SC Darla. Vice President of Digital Services. Darla decided her career would be in writing back when she was in elementary school. While the medium has changed over time (newspapers to magazines to websites), telling stories continues to be her passion. She says everyone has a story to tell - and thinks there’s great power in connecting people THE KARCHER GROUP APPOINTS CHIEF FINANCIAL OFFICER Seasoned financial executive, Michael Stephan, joins TKG team. The Karcher Group announced today the hire of Michael Stephan as its new Chief Financial Officer (CFO). In this role, Stephan will lead the company’s financial operations including strategy, budgeting and planning, accounting, tax and reporting. JASON | UMBRACO AND C# DEVELOPER PROVIDING CUSTOM WEB Jason. Full-Stack Developer. Saying Jason is obsessed with computers is an understatement. They might as well be woven into the fabric of his existence. His career, hobbies and passions seem to all involve a computer in some fashion. He’s into music but to get specific he’s interested in computer music and actually used to be one half of ABOUT TKG, A DIGITAL MARKETING AND WEB DESIGN AGENCY IN Working toward the collective win. The Karcher Group is a digital marketing agency focused on web design, search marketing, digital advertising and brand strategy. For us, it’s not just about nice words or pretty visuals. We’re committed to supporting our partnerswith
TKG SITEMAP: THE KARCHER GROUP, A WEB DESIGN & DIGITAL Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
CLIENT EMAIL LOGIN
Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
WEB DESIGN PORTFOLIO & DIGITAL MARKETING CASE STUDIES Stark Help Central. We used Wordpress to build a digital hub connecting young people in Stark County with helpful community resources. Then, we rolled it out with a fully-integrated digital marketing plan that included SEO, PPC and great content. View the Case Study. Filter industries. 20 DIGITAL MARKETING HACKS: OR REALLY GOOD SEO AND PPC Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
COST BENEFITS OF DIGITAL ADVERTISING Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
MEGAN | GRAPHIC DESIGNER Megan grew up immersed in art, marketing and advertising and created marketing pieces and graphics for her father's business. She honed her traditional marketing, photography and design skills working at photography studios and several print shops, before working for a digital media and advertising firm that really expanded her skills towards SEO and web design. WEB APPLICATION DEVELOPER BUILDING WEBSITES IN NE OHIO AND Nic built his first geocities website in high school using a 14.4k modem; it took about 5 minutes to drag a photo onto the page. He got tired of how slow that was, so he taught himself HTML and kept going to earn a degree in Computer Science from Stark State. Before joining TKG, Nic worked at FirstMerit Bank as a web developer for over 6years.
MOLLY | CONTENT MARKETING STRATEGY IN OH & SC Over the years, she has taken on new roles at TKG, including lead content strategist and her current position, creative manager. Molly is a Canton native, so you can frequently find her taking in the downtown scene at a local coffee shop, art gallery or restaurant. But most of the time, she’s hanging out at home spending time with herfamily.
SYDNEY | DIGITAL ADVERTISING STRATEGIST Sydney embraces the idea of turning what you love doing in your personal time into a career -- focusing on all things digital and social media does just that! Sydney was born & raised in Northeast Ohio and currently resides in the village of Hartville. She combines formal education as well as real life experience to help clientssucceed.
ABOUT TKG, A DIGITAL MARKETING AND WEB DESIGN AGENCY IN Working toward the collective win. The Karcher Group is a digital marketing agency focused on web design, search marketing, digital advertising and brand strategy. For us, it’s not just about nice words or pretty visuals. We’re committed to supporting our partnerswith
TKG SITEMAP: THE KARCHER GROUP, A WEB DESIGN & DIGITAL Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
CLIENT EMAIL LOGIN
Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
WEB DESIGN PORTFOLIO & DIGITAL MARKETING CASE STUDIES Stark Help Central. We used Wordpress to build a digital hub connecting young people in Stark County with helpful community resources. Then, we rolled it out with a fully-integrated digital marketing plan that included SEO, PPC and great content. View the Case Study. Filter industries. CONTACT THE KARCHER GROUP Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
20 DIGITAL MARKETING HACKS: OR REALLY GOOD SEO AND PPC Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
MEGAN | GRAPHIC DESIGNER Megan grew up immersed in art, marketing and advertising and created marketing pieces and graphics for her father's business. She honed her traditional marketing, photography and design skills working at photography studios and several print shops, before working for a digital media and advertising firm that really expanded her skills towards SEO and web design. WEB APPLICATION DEVELOPER BUILDING WEBSITES IN NE OHIO AND Nic built his first geocities website in high school using a 14.4k modem; it took about 5 minutes to drag a photo onto the page. He got tired of how slow that was, so he taught himself HTML and kept going to earn a degree in Computer Science from Stark State. Before joining TKG, Nic worked at FirstMerit Bank as a web developer for over 6years.
MOLLY | CONTENT MARKETING STRATEGY IN OH & SC Over the years, she has taken on new roles at TKG, including lead content strategist and her current position, creative manager. Molly is a Canton native, so you can frequently find her taking in the downtown scene at a local coffee shop, art gallery or restaurant. But most of the time, she’s hanging out at home spending time with herfamily.
SYDNEY | DIGITAL ADVERTISING STRATEGIST Sydney embraces the idea of turning what you love doing in your personal time into a career -- focusing on all things digital and social media does just that! Sydney was born & raised in Northeast Ohio and currently resides in the village of Hartville. She combines formal education as well as real life experience to help clientssucceed.
TKG SITEMAP: THE KARCHER GROUP, A WEB DESIGN & DIGITAL Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
QUINTIN | DESIGNER
Quintin brings expertise in graphic design, Adobe Suite, illustration, and motion design as a designer at The Karcher Group. Learn more attkg.com.
LEAD GENERATION WEB DESIGN WITH CONTENT MANAGEMENT SYSTEMS Ohio is a heavy manufacturing state, which is certainly why we’ve gotten so good at building lead generation websites. We learned early on that building websites that are designed to help people solve problems, answer questions and initiate conversations are a key asset in a growth strategy. WEB APPLICATION DEVELOPER BUILDING WEBSITES IN NE OHIO AND Nic built his first geocities website in high school using a 14.4k modem; it took about 5 minutes to drag a photo onto the page. He got tired of how slow that was, so he taught himself HTML and kept going to earn a degree in Computer Science from Stark State. Before joining TKG, Nic worked at FirstMerit Bank as a web developer for over 6years.
SYDNEY | DIGITAL ADVERTISING STRATEGIST Sydney embraces the idea of turning what you love doing in your personal time into a career -- focusing on all things digital and social media does just that! Sydney was born & raised in Northeast Ohio and currently resides in the village of Hartville. She combines formal education as well as real life experience to help clientssucceed.
THE KARCHER GROUP NAMES NEW VICE PRESIDENT The Karcher Group (TKG) appoints Darla Brown as the agency’s Vice President of Digital Services. “I am thrilled for the opportunity to help steer the Digital Services team at TKG. We have an immensely talented team and strong client partnerships, so we are privileged to do some amazing work together,” Brown said. JOE | LEAD VIDEO PRODUCER & PHOTOGRAPHER Joe attended Bowling Green State University where he studied Visual Communication Technology with concentrations in Video Production and Photography. He spent the next nine years of his career building skills in various areas of media production including cable television, independent film-making, product marketing, industrial andeducational
CLAUDIA | LEAD DIGITAL MARKETER Claudia. Born and raised in Cleveland, Claudia relocated to Uniontown, Ohio, in 2017. She began promoting her own music and art at a young age, which first sparked her interest in marketing. After college, she went on to provide marketing strategy and coordination for a global nonprofit association for holistic medical professionals, and most THOMAS | JUNIOR IT SYSTEMS ADMISTRATOR Thomas. Junior Systems Administrator. Born with a knack for tech, Thomas knew that he wanted to work in the field for quite some time. He's hopped around The Karcher Group—working with different departments—and finally settled into IT. He hopes that his time BUYER PERSONAS AND THE 6 REASONS YOU NEED THEM Establishing trust with your audience. The world of business is a lot like the world of dating. You have to give your audience a reason to swipe right on the relationship and then you have to nurture that relationship, so it thrives. And at the root of every solidrelationship
ABOUT TKG, A DIGITAL MARKETING AND WEB DESIGN AGENCY IN Working toward the collective win. The Karcher Group is a digital marketing agency focused on web design, search marketing, digital advertising and brand strategy. For us, it’s not just about nice words or pretty visuals. We’re committed to supporting our partnerswith
TKG SITEMAP: THE KARCHER GROUP, A WEB DESIGN & DIGITAL Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
WEB DESIGN PORTFOLIO & DIGITAL MARKETING CASE STUDIES Stark Help Central. We used Wordpress to build a digital hub connecting young people in Stark County with helpful community resources. Then, we rolled it out with a fully-integrated digital marketing plan that included SEO, PPC and great content. View the Case Study. Filter industries. CONTACT THE KARCHER GROUP Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
COST BENEFITS OF DIGITAL ADVERTISING Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
MEGAN | GRAPHIC DESIGNER Megan grew up immersed in art, marketing and advertising and created marketing pieces and graphics for her father's business. She honed her traditional marketing, photography and design skills working at photography studios and several print shops, before working for a digital media and advertising firm that really expanded her skills towards SEO and web design. MOLLY | CONTENT MARKETING STRATEGY IN OH & SC Over the years, she has taken on new roles at TKG, including lead content strategist and her current position, creative manager. Molly is a Canton native, so you can frequently find her taking in the downtown scene at a local coffee shop, art gallery or restaurant. But most of the time, she’s hanging out at home spending time with herfamily.
WEB APPLICATION DEVELOPER BUILDING WEBSITES IN NE OHIO AND Nic built his first geocities website in high school using a 14.4k modem; it took about 5 minutes to drag a photo onto the page. He got tired of how slow that was, so he taught himself HTML and kept going to earn a degree in Computer Science from Stark State. Before joining TKG, Nic worked at FirstMerit Bank as a web developer for over 6years.
CLAUDIA | LEAD DIGITAL MARKETER Claudia. Born and raised in Cleveland, Claudia relocated to Uniontown, Ohio, in 2017. She began promoting her own music and art at a young age, which first sparked her interest in marketing. After college, she went on to provide marketing strategy and coordination for a global nonprofit association for holistic medical professionals, and most SYDNEY | DIGITAL ADVERTISING STRATEGIST Sydney embraces the idea of turning what you love doing in your personal time into a career -- focusing on all things digital and social media does just that! Sydney was born & raised in Northeast Ohio and currently resides in the village of Hartville. She combines formal education as well as real life experience to help clientssucceed.
ABOUT TKG, A DIGITAL MARKETING AND WEB DESIGN AGENCY IN Working toward the collective win. The Karcher Group is a digital marketing agency focused on web design, search marketing, digital advertising and brand strategy. For us, it’s not just about nice words or pretty visuals. We’re committed to supporting our partnerswith
TKG SITEMAP: THE KARCHER GROUP, A WEB DESIGN & DIGITAL Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
WEB DESIGN PORTFOLIO & DIGITAL MARKETING CASE STUDIES Stark Help Central. We used Wordpress to build a digital hub connecting young people in Stark County with helpful community resources. Then, we rolled it out with a fully-integrated digital marketing plan that included SEO, PPC and great content. View the Case Study. Filter industries. CONTACT THE KARCHER GROUP Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
COST BENEFITS OF DIGITAL ADVERTISING Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
MEGAN | GRAPHIC DESIGNER Megan grew up immersed in art, marketing and advertising and created marketing pieces and graphics for her father's business. She honed her traditional marketing, photography and design skills working at photography studios and several print shops, before working for a digital media and advertising firm that really expanded her skills towards SEO and web design. MOLLY | CONTENT MARKETING STRATEGY IN OH & SC Over the years, she has taken on new roles at TKG, including lead content strategist and her current position, creative manager. Molly is a Canton native, so you can frequently find her taking in the downtown scene at a local coffee shop, art gallery or restaurant. But most of the time, she’s hanging out at home spending time with herfamily.
WEB APPLICATION DEVELOPER BUILDING WEBSITES IN NE OHIO AND Nic built his first geocities website in high school using a 14.4k modem; it took about 5 minutes to drag a photo onto the page. He got tired of how slow that was, so he taught himself HTML and kept going to earn a degree in Computer Science from Stark State. Before joining TKG, Nic worked at FirstMerit Bank as a web developer for over 6years.
CLAUDIA | LEAD DIGITAL MARKETER Claudia. Born and raised in Cleveland, Claudia relocated to Uniontown, Ohio, in 2017. She began promoting her own music and art at a young age, which first sparked her interest in marketing. After college, she went on to provide marketing strategy and coordination for a global nonprofit association for holistic medical professionals, and most SYDNEY | DIGITAL ADVERTISING STRATEGIST Sydney embraces the idea of turning what you love doing in your personal time into a career -- focusing on all things digital and social media does just that! Sydney was born & raised in Northeast Ohio and currently resides in the village of Hartville. She combines formal education as well as real life experience to help clientssucceed.
TKG SITEMAP: THE KARCHER GROUP, A WEB DESIGN & DIGITAL Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
QUINTIN | DESIGNER
Quintin brings expertise in graphic design, Adobe Suite, illustration, and motion design as a designer at The Karcher Group. Learn more attkg.com.
LEAD GENERATION WEB DESIGN WITH CONTENT MANAGEMENT SYSTEMS Ohio is a heavy manufacturing state, which is certainly why we’ve gotten so good at building lead generation websites. We learned early on that building websites that are designed to help people solve problems, answer questions and initiate conversations are a key asset in a growth strategy. WEB APPLICATION DEVELOPER BUILDING WEBSITES IN NE OHIO AND Nic built his first geocities website in high school using a 14.4k modem; it took about 5 minutes to drag a photo onto the page. He got tired of how slow that was, so he taught himself HTML and kept going to earn a degree in Computer Science from Stark State. Before joining TKG, Nic worked at FirstMerit Bank as a web developer for over 6years.
JOE | LEAD VIDEO PRODUCER & PHOTOGRAPHER Joe has always been around a camera. As a kid, he gravitated towards his uncle's video camera at holidays, only he found himself behind the camera instead of hamming it up in front of it (if we're being really honest, though, he's just as good at that as he is behind theviewfinder).
SYDNEY | DIGITAL ADVERTISING STRATEGIST Sydney embraces the idea of turning what you love doing in your personal time into a career -- focusing on all things digital and social media does just that! Sydney was born & raised in Northeast Ohio and currently resides in the village of Hartville. She combines formal education as well as real life experience to help clientssucceed.
THE KARCHER GROUP NAMES NEW VICE PRESIDENT The Karcher Group (TKG) appoints Darla Brown as the agency’s Vice President of Digital Services. “I am thrilled for the opportunity to help steer the Digital Services team at TKG. We have an immensely talented team and strong client partnerships, so we are privileged to do some amazing work together,” Brown said. CLAUDIA | LEAD DIGITAL MARKETER Claudia. Born and raised in Cleveland, Claudia relocated to Uniontown, Ohio, in 2017. She began promoting her own music and art at a young age, which first sparked her interest in marketing. After college, she went on to provide marketing strategy and coordination for a global nonprofit association for holistic medical professionals, and most THOMAS | JUNIOR IT SYSTEMS ADMISTRATOR Thomas. Junior Systems Administrator. Born with a knack for tech, Thomas knew that he wanted to work in the field for quite some time. He's hopped around The Karcher Group—working with different departments—and finally settled into IT. He hopes that his time DARLA | CONTENT WRITING & STRATEGY IN OH & SC Darla. Vice President of Digital Services. Darla decided her career would be in writing back when she was in elementary school. While the medium has changed over time (newspapers to magazines to websites), telling stories continues to be her passion. She says everyone has a story to tell - and thinks there’s great power in connecting people DIGITAL MARKETING AGENCY SERVING OHIO & CHARLOTTE NCWORKSERVICESINSIGHTSABOUTTEAMCONTACT The Karcher Group is a digital marketing powerhouse focused helping our clients, who we prefer to think of as partners, leverage the Internet for growth. We accomplish that through branding, great story telling, web design, search marketing and social media. All with a true focus on real ROI and accountability. we win together. ABOUT TKG, A DIGITAL MARKETING AND WEB DESIGN AGENCY IN Working toward the collective win. The Karcher Group is a digital marketing agency focused on web design, search marketing, digital advertising and brand strategy. For us, it’s not just about nice words or pretty visuals. We’re committed to supporting our partnerswith
DIGITAL MARKETING SERVICES AND WEB DEVELOPMENT Digital marketing and web-design The Karcher Group has been providing digital marketing services to help our clients grow for nearly 25 years. From brand strategy and web design to SEO and digital advertising, we approach every project as a partnership to achieve real, measurable results. WEB DESIGN PORTFOLIO & DIGITAL MARKETING CASE STUDIES Stark Help Central. We used Wordpress to build a digital hub connecting young people in Stark County with helpful community resources. Then, we rolled it out with a fully-integrated digital marketing plan that included SEO, PPC and great content. View the Case Study. Filter industries. DIGITAL MARKETING STRATEGISTS & WEB DEVELOPMENT TEAM Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
CONTACT THE KARCHER GROUP Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
DIGITAL MARKETING & WEB DEVELOPMENT CAREERS Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
MEGAN | GRAPHIC DESIGNER Megan grew up immersed in art, marketing and advertising and created marketing pieces and graphics for her father's business. She honed her traditional marketing, photography and design skills working at photography studios and several print shops, before working for a digital media and advertising firm that really expanded her skills towards SEO and web design. JOE | LEAD VIDEO PRODUCER & PHOTOGRAPHER Joe attended Bowling Green State University where he studied Visual Communication Technology with concentrations in Video Production and Photography. He spent the next nine years of his career building skills in various areas of media production including cable television, independent film-making, product marketing, industrial andeducational
MOLLY | CONTENT MARKETING STRATEGY IN OH & SC Over the years, she has taken on new roles at TKG, including lead content strategist and her current position, creative manager. Molly is a Canton native, so you can frequently find her taking in the downtown scene at a local coffee shop, art gallery or restaurant. But most of the time, she’s hanging out at home spending time with herfamily.
DIGITAL MARKETING AGENCY SERVING OHIO & CHARLOTTE NCWORKSERVICESINSIGHTSABOUTTEAMCONTACT The Karcher Group is a digital marketing powerhouse focused helping our clients, who we prefer to think of as partners, leverage the Internet for growth. We accomplish that through branding, great story telling, web design, search marketing and social media. All with a true focus on real ROI and accountability. we win together. ABOUT TKG, A DIGITAL MARKETING AND WEB DESIGN AGENCY IN Working toward the collective win. The Karcher Group is a digital marketing agency focused on web design, search marketing, digital advertising and brand strategy. For us, it’s not just about nice words or pretty visuals. We’re committed to supporting our partnerswith
DIGITAL MARKETING SERVICES AND WEB DEVELOPMENT Digital marketing and web-design The Karcher Group has been providing digital marketing services to help our clients grow for nearly 25 years. From brand strategy and web design to SEO and digital advertising, we approach every project as a partnership to achieve real, measurable results. WEB DESIGN PORTFOLIO & DIGITAL MARKETING CASE STUDIES Stark Help Central. We used Wordpress to build a digital hub connecting young people in Stark County with helpful community resources. Then, we rolled it out with a fully-integrated digital marketing plan that included SEO, PPC and great content. View the Case Study. Filter industries. DIGITAL MARKETING STRATEGISTS & WEB DEVELOPMENT TEAM Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
CONTACT THE KARCHER GROUP Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
DIGITAL MARKETING & WEB DEVELOPMENT CAREERS Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
MEGAN | GRAPHIC DESIGNER Megan grew up immersed in art, marketing and advertising and created marketing pieces and graphics for her father's business. She honed her traditional marketing, photography and design skills working at photography studios and several print shops, before working for a digital media and advertising firm that really expanded her skills towards SEO and web design. JOE | LEAD VIDEO PRODUCER & PHOTOGRAPHER Joe attended Bowling Green State University where he studied Visual Communication Technology with concentrations in Video Production and Photography. He spent the next nine years of his career building skills in various areas of media production including cable television, independent film-making, product marketing, industrial andeducational
MOLLY | CONTENT MARKETING STRATEGY IN OH & SC Over the years, she has taken on new roles at TKG, including lead content strategist and her current position, creative manager. Molly is a Canton native, so you can frequently find her taking in the downtown scene at a local coffee shop, art gallery or restaurant. But most of the time, she’s hanging out at home spending time with herfamily.
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Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
LEAD GENERATION WEB DESIGN WITH CONTENT MANAGEMENT SYSTEMS Ohio is a heavy manufacturing state, which is certainly why we’ve gotten so good at building lead generation websites. We learned early on that building websites that are designed to help people solve problems, answer questions and initiate conversations are a key asset in a growth strategy. DIGITAL MARKETING & WEB DEVELOPMENT CAREERS Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
DIGITAL MARKETING QUESTIONS Ohio 5590 Lauby Road Suite 8 North Canton, OH 44720 855.997.9254 North Carolina 10130 Mallard Creek Road Suite 200 Charlotte, NC 28262704.944.3545
JOE | LEAD VIDEO PRODUCER & PHOTOGRAPHER Joe has always been around a camera. As a kid, he gravitated towards his uncle's video camera at holidays, only he found himself behind the camera instead of hamming it up in front of it (if we're being really honest, though, he's just as good at that as he is behind theviewfinder).
MOLLY | CONTENT MARKETING STRATEGY IN OH & SC Over the years, she has taken on new roles at TKG, including lead content strategist and her current position, creative manager. Molly is a Canton native, so you can frequently find her taking in the downtown scene at a local coffee shop, art gallery or restaurant. But most of the time, she’s hanging out at home spending time with herfamily.
HOW TO ASSESS SEARCHER INTENT TO REACH, DELIVER, SATISFY How searcher intent fits in with the buying cycle. There is a lot of this going around so feel free to skip down a bit if you've heard it before, but there are four basic searcher intents: Investigational – A query that aims to learn more about a product or service, usually with the intent to make a future purchase. 4 UNIQUE CHALLENGES OF B2B DIGITAL MARKETING Challenge #3: Understanding conversion values. In e-commerce, the conversion is the sale. But most B2B businesses don't have the luxury of selling products directly and instead must manage leads from a variety of conversion points on their website. Most B2B websites range from one to a half dozen or more "conversion" points. SYDNEY | DIGITAL ADVERTISING STRATEGIST Sydney embraces the idea of turning what you love doing in your personal time into a career -- focusing on all things digital and social media does just that! Sydney was born & raised in Northeast Ohio and currently resides in the village of Hartville. She combines formal education as well as real life experience to help clientssucceed.
BUYER PERSONAS AND THE 6 REASONS YOU NEED THEM Establishing trust with your audience. The world of business is a lot like the world of dating. You have to give your audience a reason to swipe right on the relationship and then you have to nurture that relationship, so it thrives. And at the root of every solidrelationship
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THE KARCHER GROUP NAMES DARLA BROWN AS CREATIVE DIRECTOR Move allows digital agency to strengthen creative forces The KarcherGroup (TKG), a dig
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"It has been a real pleasure working with the folks at The Karcher Group. They are incredibly responsive and always come to us with new, creative ideas. Whenever we’re up against a challenge, they are quick with advice and solutions. We’re proud to have a digital partner we can trust."DONNA EDWARDS
PROGRAM ADMINISTRATORUS ACUTE
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"We have found a true, strategic partner in The Karcher Group. Their team does consistently great work and continues to elevate our digitalpresence."
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"The team at The Karcher Group really understands our industry and our business. Their recommendations are always spot-on, and we have complete confidence placing our marketing efforts in their capablehands."
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OF GREATER STARK COUNTY "Geoff Karcher and his team are true professionals and among some of the hardest working, most creative people I know. They know their industry inside and out and deliver consistently great work for us onthe web."
MARIA HEEGE
PRESIDENT AND CEO
RICE'S
"This process is not for the faint of heart, but neither is business. We needed to change and TKG provided the guidance and tools to make that happen. Change is uncomfortable, clunky and a pain to do, period. My dad once told me ‘the world is changing all around you. Either you embrace the change or get left behind.’ We chose to embrace the change with a partner we trust – The Karcher Group."BRYAN RICE
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April 09, 2019
HOW TO ASSESS SEARCHER INTENT TO REACH, DELIVER, SATISFY, AND CONVERTYOUR AUDIENCE
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March 04, 2020
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November 18, 2019
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October 15, 2019
25+ THINGS YOU SHOULD BE DOING TO INCREASE AUDIENCE ENGAGEMENT One of the most important jobs your website can do is facilitate engagement with your aStoney deGeyter
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August 07, 2019
11 WAYS TO GET MAXIMUM EFFICIENCY FROM YOUR SEO TEAM'S EFFORTS Everyone knows Deadpool. Scratch that. Everyone who's not living undera rock knows who
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