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MEDIA FOR HUMANKIND
Designed for more powerful, data-driven advertising from day one. Launch smarter campaigns. Grow your audience. Build custom solutions. All in one place. Plan, execute, and measure digital campaigns with our industry-leading platform. Harness the power of data to grow your audiences and act on new insights. Get a competitive edge by designing LOG IN | THE TRADE DESK Secure sign in to The Trade Desk platform. Stay up to date with The Current newsletter to get the latest in digital marketingOFFICE LOCATIONS
Office locations. Hysan Place Level 23 (transit from 10/F Office Lobby) 500 Hennessy Road Causeway Bay, Hong Kong SAR, China. One Pacific Place Suite 25, 15th Floor Jl. Jend. Sudirman Kav. 52-53 Jakarta 12190 Indonesia. One Bartholomew Barts Square, 10th Floor London EC1A 7BL United Kingdom.INVESTOR OVERVIEW
Investor Home. The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and social, on a multitude of devicesCERTIFICATIONS
Certifications. Data-Driven Planning. Get to know the practice of media buying through data-driven marketing strategies. FREE. Certifications. Trading Essentials. Go further with strategic planning and programmatic media buying as you get hands-on experience UNIFIED ID SOLUTION 2.0 Unified ID 2.0. We’re proud to unite our partners around a better approach to identity for advertisers, publishers, and consumers across the open internet. A new and better approach to identity for the open internet. Relevant advertising enables content providers to produce the content we’ve all come to enjoy, whether it’s mobile apps THE TRADE DESK REPORTS FOURTH QUARTER AND FISCAL YEAR 2020 LOS ANGELES--(BUSINESS WIRE)--Feb. 18, 2021-- Global advertising technology leader The Trade Desk (Nasdaq:TTD) today announced financial results for its fourth quarter and fiscal year ended December 31, 2020. “While 2020 was a uniquely challenging year, it was also a turning point for our industry and our company. We won more share in our fastest growing channels such as CTV and WALMART CONNECTS THE DOTS Walmart connects the dots. Friday, January 29, 2021. The main headlines in the marketing world this week come from Bentonville, Arkansas. Walmart unveiled an expanded vision and rebranding of its media business, now called Walmart Connect, with the aim of becoming atop
OUR PARTNERS
Expand your reach with 225+ partners. Access a broad marketplace of premier providers from across the digital advertising ecosystem. Our Partners. Sub Nav. Inventory. Data.EDGE ACADEMY
The premier education platform for digital marketers. Recent global events have only accelerated the shift toward measurable, data-driven digital marketing. In our commitment to making advertising education accessible to everyone, we’re extending free access to the Edge Academy throughout early 2021. Certifications.MEDIA FOR HUMANKIND
Designed for more powerful, data-driven advertising from day one. Launch smarter campaigns. Grow your audience. Build custom solutions. All in one place. Plan, execute, and measure digital campaigns with our industry-leading platform. Harness the power of data to grow your audiences and act on new insights. Get a competitive edge by designing LOG IN | THE TRADE DESK Secure sign in to The Trade Desk platform. Stay up to date with The Current newsletter to get the latest in digital marketingOFFICE LOCATIONS
Office locations. Hysan Place Level 23 (transit from 10/F Office Lobby) 500 Hennessy Road Causeway Bay, Hong Kong SAR, China. One Pacific Place Suite 25, 15th Floor Jl. Jend. Sudirman Kav. 52-53 Jakarta 12190 Indonesia. One Bartholomew Barts Square, 10th Floor London EC1A 7BL United Kingdom.INVESTOR OVERVIEW
Investor Home. The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and social, on a multitude of devicesCERTIFICATIONS
Certifications. Data-Driven Planning. Get to know the practice of media buying through data-driven marketing strategies. FREE. Certifications. Trading Essentials. Go further with strategic planning and programmatic media buying as you get hands-on experience UNIFIED ID SOLUTION 2.0 Unified ID 2.0. We’re proud to unite our partners around a better approach to identity for advertisers, publishers, and consumers across the open internet. A new and better approach to identity for the open internet. Relevant advertising enables content providers to produce the content we’ve all come to enjoy, whether it’s mobile apps THE TRADE DESK REPORTS FOURTH QUARTER AND FISCAL YEAR 2020 LOS ANGELES--(BUSINESS WIRE)--Feb. 18, 2021-- Global advertising technology leader The Trade Desk (Nasdaq:TTD) today announced financial results for its fourth quarter and fiscal year ended December 31, 2020. “While 2020 was a uniquely challenging year, it was also a turning point for our industry and our company. We won more share in our fastest growing channels such as CTV and WALMART CONNECTS THE DOTS Walmart connects the dots. Friday, January 29, 2021. The main headlines in the marketing world this week come from Bentonville, Arkansas. Walmart unveiled an expanded vision and rebranding of its media business, now called Walmart Connect, with the aim of becoming atop
OUR PARTNERS
Expand your reach with 225+ partners. Access a broad marketplace of premier providers from across the digital advertising ecosystem. Our Partners. Sub Nav. Inventory. Data.EDGE ACADEMY
The premier education platform for digital marketers. Recent global events have only accelerated the shift toward measurable, data-driven digital marketing. In our commitment to making advertising education accessible to everyone, we’re extending free access to the Edge Academy throughout early 2021. Certifications. CORD-CUTTING IN 2021 Cord-Cutting in 2021. January 19, 2021. Research. At first glance one might think TV viewers made a New Year’s resolution to ditch cable TV in 2021, as new data shows cable subscribers all too eager to cut the cord this year. Over the last decade, cord cutting continued at a steady rate until the global pandemic, which created a tipping pointAPI OVERVIEW
This flexible feed powers a range of scenarios from simple reporting to advanced algorithm-based optimizations to generate deeper insights and uncover pockets of value. Create a new campaign: A campaign is a group of strategies that have the same budget, flight date (s), andconversion events.
OUR PARTNERS
Expand your reach with 225+ partners. Access a broad marketplace of premier providers from across the digital advertising ecosystem. Our Partners. Sub Nav. Inventory. Data. MEASUREMENT & REPORTING With our transparent and objective measurement solutions, you can finally get answers to those questions — helping you gain deeper insights into your audiences, increase the effectiveness of your campaigns, and grow your business. Proper measurement lets you connect your ad spend to real-world outcomes at all stages of the customerjourney.
EDGE ACADEMY
The premier education platform for digital marketers. Recent global events have only accelerated the shift toward measurable, data-driven digital marketing. In our commitment to making advertising education accessible to everyone, we’re extending free access to the Edge Academy throughout early 2021. Certifications. PEACOCK, PARAMOUNT+ ARE EATING INTO NETFLIX’S MARKET SHARE ‘Outside of Netflix, there’s a sense that these newer platforms will likely support a mix of subscription and advertising.’ Streaming juggernaut Netflix lost a staggering 31 percent market share in the last year while newer, lower-cost entrants such as NBCUniversal’s Peacock and Paramount+ gained ground, according to a new report from data research firm Ampere Analysis. CTV MARKET EVOLVES RAPIDLY AS 5 YEARS OF INNOVATION AND According to recent research from The Trade Desk, 11% of households that currently have cable plan to cut the cord this year. That rate rises to 18% for the highly coveted 18-34 year-old demo. This cord-cutting rate far exceeds recent and estimated projections by analysts such as eMarketer. KOA ARTIFICIAL INTELLIGENCE Koa is our AI. It analyzes data from across the internet to help make sure you’re reaching the right audience at the right price. As Koa learns, it optimizes your campaigns automatically. Or set your campaign live and we'll surface recommendations to help you improveperformance.
COOKIES AND THE VALUE EXCHANGE OF THE INTERNET While cookies and identity technologies will always evolve and improve, what will never change is the value exchange that funds the internet. For all but a very select few subscription services, the internet and all its great content are funded by advertising. And the more relevant that advertising is to a consumer, the more valuable itis to
DEVELOPER PORTAL
Creative. We curate inventory across display, video, mobile, audio, native, and connected TV. With this breadth of offerings, there are various guidelines and best practices when it comes to managing these different creative types. Check out the Knowledge Portal's Creative Specifications & Ad Guidelines page for an exhaustive overview of ourMEDIA FOR HUMANKIND
Designed for more powerful, data-driven advertising from day one. Launch smarter campaigns. Grow your audience. Build custom solutions. All in one place. Plan, execute, and measure digital campaigns with our industry-leading platform. Harness the power of data to grow your audiences and act on new insights. Get a competitive edge by designing LOG IN | THE TRADE DESK Secure sign in to The Trade Desk platform. Stay up to date with The Current newsletter to get the latest in digital marketingOFFICE LOCATIONS
Office locations. Hysan Place Level 23 (transit from 10/F Office Lobby) 500 Hennessy Road Causeway Bay, Hong Kong SAR, China. One Pacific Place Suite 25, 15th Floor Jl. Jend. Sudirman Kav. 52-53 Jakarta 12190 Indonesia. One Bartholomew Barts Square, 10th Floor London EC1A 7BL United Kingdom. CORD-CUTTING IN 2021 Cord-Cutting in 2021. January 19, 2021. Research. At first glance one might think TV viewers made a New Year’s resolution to ditch cable TV in 2021, as new data shows cable subscribers all too eager to cut the cord this year. Over the last decade, cord cutting continued at a steady rate until the global pandemic, which created a tipping point UNIFIED ID SOLUTION 2.0 Unified ID 2.0. We’re proud to unite our partners around a better approach to identity for advertisers, publishers, and consumers across the open internet. A new and better approach to identity for the open internet. Relevant advertising enables content providers to produce the content we’ve all come to enjoy, whether it’s mobile apps WALMART CONNECTS THE DOTS Walmart connects the dots. Friday, January 29, 2021. The main headlines in the marketing world this week come from Bentonville, Arkansas. Walmart unveiled an expanded vision and rebranding of its media business, now called Walmart Connect, with the aim of becoming atop
CERTIFICATIONS
Certifications. Data-Driven Planning. Get to know the practice of media buying through data-driven marketing strategies. FREE. Certifications. Trading Essentials. Go further with strategic planning and programmatic media buying as you get hands-on experienceEDGE ACADEMY
The premier education platform for digital marketers. Recent global events have only accelerated the shift toward measurable, data-driven digital marketing. In our commitment to making advertising education accessible to everyone, we’re extending free access to the Edge Academy throughout early 2021. Certifications. THE TRADE DESK NAMED A LEADER IN THE GARTNER MAGIC Earns high scores for all use cases in Critical Capabilities for Ad Tech and also named a 2020 Customers’ Choice for Ad Tech. For the second year in a row, The Trade Desk has been named a Leader in the Gartner Magic Quadrant for Ad Tech. COOKIES AND THE VALUE EXCHANGE OF THE INTERNET While cookies and identity technologies will always evolve and improve, what will never change is the value exchange that funds the internet. For all but a very select few subscription services, the internet and all its great content are funded by advertising. And the more relevant that advertising is to a consumer, the more valuable itis to
MEDIA FOR HUMANKIND
Designed for more powerful, data-driven advertising from day one. Launch smarter campaigns. Grow your audience. Build custom solutions. All in one place. Plan, execute, and measure digital campaigns with our industry-leading platform. Harness the power of data to grow your audiences and act on new insights. Get a competitive edge by designing LOG IN | THE TRADE DESK Secure sign in to The Trade Desk platform. Stay up to date with The Current newsletter to get the latest in digital marketingOFFICE LOCATIONS
Office locations. Hysan Place Level 23 (transit from 10/F Office Lobby) 500 Hennessy Road Causeway Bay, Hong Kong SAR, China. One Pacific Place Suite 25, 15th Floor Jl. Jend. Sudirman Kav. 52-53 Jakarta 12190 Indonesia. One Bartholomew Barts Square, 10th Floor London EC1A 7BL United Kingdom. CORD-CUTTING IN 2021 Cord-Cutting in 2021. January 19, 2021. Research. At first glance one might think TV viewers made a New Year’s resolution to ditch cable TV in 2021, as new data shows cable subscribers all too eager to cut the cord this year. Over the last decade, cord cutting continued at a steady rate until the global pandemic, which created a tipping point UNIFIED ID SOLUTION 2.0 Unified ID 2.0. We’re proud to unite our partners around a better approach to identity for advertisers, publishers, and consumers across the open internet. A new and better approach to identity for the open internet. Relevant advertising enables content providers to produce the content we’ve all come to enjoy, whether it’s mobile apps WALMART CONNECTS THE DOTS Walmart connects the dots. Friday, January 29, 2021. The main headlines in the marketing world this week come from Bentonville, Arkansas. Walmart unveiled an expanded vision and rebranding of its media business, now called Walmart Connect, with the aim of becoming atop
CERTIFICATIONS
Certifications. Data-Driven Planning. Get to know the practice of media buying through data-driven marketing strategies. FREE. Certifications. Trading Essentials. Go further with strategic planning and programmatic media buying as you get hands-on experienceEDGE ACADEMY
The premier education platform for digital marketers. Recent global events have only accelerated the shift toward measurable, data-driven digital marketing. In our commitment to making advertising education accessible to everyone, we’re extending free access to the Edge Academy throughout early 2021. Certifications. THE TRADE DESK NAMED A LEADER IN THE GARTNER MAGIC Earns high scores for all use cases in Critical Capabilities for Ad Tech and also named a 2020 Customers’ Choice for Ad Tech. For the second year in a row, The Trade Desk has been named a Leader in the Gartner Magic Quadrant for Ad Tech. COOKIES AND THE VALUE EXCHANGE OF THE INTERNET While cookies and identity technologies will always evolve and improve, what will never change is the value exchange that funds the internet. For all but a very select few subscription services, the internet and all its great content are funded by advertising. And the more relevant that advertising is to a consumer, the more valuable itis to
LOG IN | THE TRADE DESK Secure sign in to The Trade Desk platform. Stay up to date with The Current newsletter to get the latest in digital marketing CORD-CUTTING IN 2021 Cord-Cutting in 2021. January 19, 2021. Research. At first glance one might think TV viewers made a New Year’s resolution to ditch cable TV in 2021, as new data shows cable subscribers all too eager to cut the cord this year. Over the last decade, cord cutting continued at a steady rate until the global pandemic, which created a tipping pointOUR PARTNERS
Expand your reach with 225+ partners. Access a broad marketplace of premier providers from across the digital advertising ecosystem. Our Partners. Sub Nav. Inventory. Data.EDGE ACADEMY
The premier education platform for digital marketers. Recent global events have only accelerated the shift toward measurable, data-driven digital marketing. In our commitment to making advertising education accessible to everyone, we’re extending free access to the Edge Academy throughout early 2021. Certifications. ‘THE TIDES ARE TURNING:’ HOW THE LOSS OF THIRD-PARTY ‘The tides are turning:’ how the loss of third-party cookies will impact the duopoly and the open internet JOBS | THE TRADE DESK Browse all open positions and job listings to discover which part of digital advertising is for you — there’s something for everyone. KOA ARTIFICIAL INTELLIGENCE Koa is our AI. It analyzes data from across the internet to help make sure you’re reaching the right audience at the right price. As Koa learns, it optimizes your campaigns automatically. Or set your campaign live and we'll surface recommendations to help you improveperformance.
TD DATA PROCESSING AGREEMENT CONTROLLER: COMPANY TD TTD-DPA-20200723 1.8 “Standard Contractual Clauses” means the standard contractual clauses for the transfer of Personal Data to third countries currently adopted by the European Commission, or any successor clauses thereto. 1.9 “Subprocessors” means third-parties authorized under this DPA to have logical access to and Process Company Personal Data in order to provide parts of the THE TRADE DESK ACQUIRES THE ASSETS OF ADBRAIN LTD. Further Empowers Advertisers to Confidently Reach Consumers Across all Devices and Channels. LOS ANGELES, October 25, 2017 (GLOBE NEWSWIRE) – The Trade Desk, Inc. (Nasdaq: TTD), a global technology platform for buyers of advertising, today announced that it has acquired the assets of Adbrain Ltd., a provider of intelligent identity resolution technology to create advanced customer ID CTV MARKET EVOLVES RAPIDLY AS 5 YEARS OF INNOVATION AND According to recent research from The Trade Desk, 11% of households that currently have cable plan to cut the cord this year. That rate rises to 18% for the highly coveted 18-34 year-old demo. This cord-cutting rate far exceeds recent and estimated projections by analysts such as eMarketer.MEDIA FOR HUMANKIND
Designed for more powerful, data-driven advertising from day one. Launch smarter campaigns. Grow your audience. Build custom solutions. All in one place. Plan, execute, and measure digital campaigns with our industry-leading platform. Harness the power of data to grow your audiences and act on new insights. Get a competitive edge by designing LOG IN | THE TRADE DESK Secure sign in to The Trade Desk platform. Stay up to date with The Current newsletter to get the latest in digital marketingOFFICE LOCATIONS
Office locations. Hysan Place Level 23 (transit from 10/F Office Lobby) 500 Hennessy Road Causeway Bay, Hong Kong SAR, China. One Pacific Place Suite 25, 15th Floor Jl. Jend. Sudirman Kav. 52-53 Jakarta 12190 Indonesia. One Bartholomew Barts Square, 10th Floor London EC1A 7BL United Kingdom.INVESTOR OVERVIEW
Investor Home. The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and social, on a multitude of devices THE TRADE DESK ANNOUNCES A TEN-FOR-ONE STOCK SPLIT LOS ANGELES--(BUSINESS WIRE)--May 10, 2021-- The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that the Board of Directors has approved and declared a ten-for-one split of The Trade Desk’s common stock in the form of a stock dividend. Each stockholder of record on June 9, 2021 will receive nine additional shares of UNIFIED ID SOLUTION 2.0 Unified ID 2.0. We’re proud to unite our partners around a better approach to identity for advertisers, publishers, and consumers across the open internet. A new and better approach to identity for the open internet. Relevant advertising enables content providers to produce the content we’ve all come to enjoy, whether it’s mobile apps THE TRADE DESK REPORTS FOURTH QUARTER AND FISCAL YEAR 2020 LOS ANGELES--(BUSINESS WIRE)--Feb. 18, 2021-- Global advertising technology leader The Trade Desk (Nasdaq:TTD) today announced financial results for its fourth quarter and fiscal year ended December 31, 2020. “While 2020 was a uniquely challenging year, it was also a turning point for our industry and our company. We won more share in our fastest growing channels such as CTV andCERTIFICATIONS
Certifications. Data-Driven Planning. Get to know the practice of media buying through data-driven marketing strategies. FREE. Certifications. Trading Essentials. Go further with strategic planning and programmatic media buying as you get hands-on experienceEDGE ACADEMY
The premier education platform for digital marketers. Recent global events have only accelerated the shift toward measurable, data-driven digital marketing. In our commitment to making advertising education accessible to everyone, we’re extending free access to the Edge Academy throughout early 2021. Certifications. WALMART CONNECTS THE DOTS Walmart connects the dots. Friday, January 29, 2021. The main headlines in the marketing world this week come from Bentonville, Arkansas. Walmart unveiled an expanded vision and rebranding of its media business, now called Walmart Connect, with the aim of becoming atop
MEDIA FOR HUMANKIND
Designed for more powerful, data-driven advertising from day one. Launch smarter campaigns. Grow your audience. Build custom solutions. All in one place. Plan, execute, and measure digital campaigns with our industry-leading platform. Harness the power of data to grow your audiences and act on new insights. Get a competitive edge by designing LOG IN | THE TRADE DESK Secure sign in to The Trade Desk platform. Stay up to date with The Current newsletter to get the latest in digital marketingOFFICE LOCATIONS
Office locations. Hysan Place Level 23 (transit from 10/F Office Lobby) 500 Hennessy Road Causeway Bay, Hong Kong SAR, China. One Pacific Place Suite 25, 15th Floor Jl. Jend. Sudirman Kav. 52-53 Jakarta 12190 Indonesia. One Bartholomew Barts Square, 10th Floor London EC1A 7BL United Kingdom.INVESTOR OVERVIEW
Investor Home. The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and social, on a multitude of devices THE TRADE DESK ANNOUNCES A TEN-FOR-ONE STOCK SPLIT LOS ANGELES--(BUSINESS WIRE)--May 10, 2021-- The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that the Board of Directors has approved and declared a ten-for-one split of The Trade Desk’s common stock in the form of a stock dividend. Each stockholder of record on June 9, 2021 will receive nine additional shares of UNIFIED ID SOLUTION 2.0 Unified ID 2.0. We’re proud to unite our partners around a better approach to identity for advertisers, publishers, and consumers across the open internet. A new and better approach to identity for the open internet. Relevant advertising enables content providers to produce the content we’ve all come to enjoy, whether it’s mobile apps THE TRADE DESK REPORTS FOURTH QUARTER AND FISCAL YEAR 2020 LOS ANGELES--(BUSINESS WIRE)--Feb. 18, 2021-- Global advertising technology leader The Trade Desk (Nasdaq:TTD) today announced financial results for its fourth quarter and fiscal year ended December 31, 2020. “While 2020 was a uniquely challenging year, it was also a turning point for our industry and our company. We won more share in our fastest growing channels such as CTV andCERTIFICATIONS
Certifications. Data-Driven Planning. Get to know the practice of media buying through data-driven marketing strategies. FREE. Certifications. Trading Essentials. Go further with strategic planning and programmatic media buying as you get hands-on experienceEDGE ACADEMY
The premier education platform for digital marketers. Recent global events have only accelerated the shift toward measurable, data-driven digital marketing. In our commitment to making advertising education accessible to everyone, we’re extending free access to the Edge Academy throughout early 2021. Certifications. WALMART CONNECTS THE DOTS Walmart connects the dots. Friday, January 29, 2021. The main headlines in the marketing world this week come from Bentonville, Arkansas. Walmart unveiled an expanded vision and rebranding of its media business, now called Walmart Connect, with the aim of becoming atop
LOG IN | THE TRADE DESK Secure sign in to The Trade Desk platform. Stay up to date with The Current newsletter to get the latest in digital marketingCERTIFICATIONS
Certifications. Data-Driven Planning. Get to know the practice of media buying through data-driven marketing strategies. FREE. Certifications. Trading Essentials. Go further with strategic planning and programmatic media buying as you get hands-on experience with a DSP. Open to The Trade DeskOUR PARTNERS
Expand your reach with 225+ partners. Access a broad marketplace of premier providers from across the digital advertising ecosystem. Our Partners. Sub Nav. Inventory. Data. ADVERTISERS ARE READY TO EMBRACE THE GREAT OUTDOORS…WITH Digital out-of-home advertising is poised for a major comeback. As drivers wait to merge onto New York’s Grand Central Parkway, they can look up to see a giant new digital billboard announcing an upcoming North American tour by rock band Genesis, with dates at Madison Square Garden. PEACOCK, PARAMOUNT+ ARE EATING INTO NETFLIX’S MARKET SHARE ‘Outside of Netflix, there’s a sense that these newer platforms will likely support a mix of subscription and advertising.’ Streaming juggernaut Netflix lost a staggering 31 percent market share in the last year while newer, lower-cost entrants such as NBCUniversal’s Peacock and Paramount+ gained ground, according to a new report from data research firm Ampere Analysis. ‘THE TIDES ARE TURNING:’ HOW THE LOSS OF THIRD-PARTY ‘The tides are turning:’ how the loss of third-party cookies will impact the duopoly and the open internet COOKIES AND THE VALUE EXCHANGE OF THE INTERNET While cookies and identity technologies will always evolve and improve, what will never change is the value exchange that funds the internet. For all but a very select few subscription services, the internet and all its great content are funded by advertising. And the more relevant that advertising is to a consumer, the more valuable itis to
PRAM DOUBLES DOWN ON UNIFIED ID 2.0. HERE’S WHAT IT MEANS Around the dial. You’re doing it wrong, says ANA: A new ANA study shows that the most common marketing metrics – CPM, clickthrough rate, reach and site visits – are not as important as ROI, ROAS and conversion, among others. Related: ANA CEO Bob Liodice spoke with AdExchanger about how to clean up the programmatic marketplace. Global TV M&A: The Hollywood Reporter reports thatDEVELOPER PORTAL
Creative. We curate inventory across display, video, mobile, audio, native, and connected TV. With this breadth of offerings, there are various guidelines and best practices when it comes to managing these different creative types. Check out the Knowledge Portal's Creative Specifications & Ad Guidelines page for an exhaustive overview of our会社概要
2009年、The Trade
Deskの創業者たちは、デジタルメディアにアプローチするより良い方法を見出しました。. 「広告」は多くのデジタルメディアへ自由にアクセスを可能にする通貨となっており、以前はこの通貨がうまく機能していませんでした。.マーケターは
MEDIA FOR HUMANKIND
Designed for more powerful, data-driven advertising from day one. Launch smarter campaigns. Grow your audience. Build custom solutions. All in one place. Plan, execute, and measure digital campaigns with our industry-leading platform. Harness the power of data to grow your audiences and act on new insights. Get a competitive edge by designing LOG IN | THE TRADE DESK Secure sign in to The Trade Desk platform. Stay up to date with The Current newsletter to get the latest in digital marketingOFFICE LOCATIONS
Office locations. Hysan Place Level 23 (transit from 10/F Office Lobby) 500 Hennessy Road Causeway Bay, Hong Kong SAR, China. One Pacific Place Suite 25, 15th Floor Jl. Jend. Sudirman Kav. 52-53 Jakarta 12190 Indonesia. One Bartholomew Barts Square, 10th Floor London EC1A 7BL United Kingdom.INVESTOR OVERVIEW
Investor Home. The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and social, on a multitude of devices CORD-CUTTING IN 2021 Cord-Cutting in 2021. January 19, 2021. Research. At first glance one might think TV viewers made a New Year’s resolution to ditch cable TV in 2021, as new data shows cable subscribers all too eager to cut the cord this year. Over the last decade, cord cutting continued at a steady rate until the global pandemic, which created a tipping point THE TRADE DESK ANNOUNCES A TEN-FOR-ONE STOCK SPLIT LOS ANGELES--(BUSINESS WIRE)--May 10, 2021-- The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that the Board of Directors has approved and declared a ten-for-one split of The Trade Desk’s common stock in the form of a stock dividend. Each stockholder of record on June 9, 2021 will receive nine additional shares of UNIFIED ID SOLUTION 2.0 Unified ID 2.0. We’re proud to unite our partners around a better approach to identity for advertisers, publishers, and consumers across the open internet. A new and better approach to identity for the open internet. Relevant advertising enables content providers to produce the content we’ve all come to enjoy, whether it’s mobile apps WALMART CONNECTS THE DOTS Walmart connects the dots. Friday, January 29, 2021. The main headlines in the marketing world this week come from Bentonville, Arkansas. Walmart unveiled an expanded vision and rebranding of its media business, now called Walmart Connect, with the aim of becoming atop
CERTIFICATIONS
Certifications. Data-Driven Planning. Get to know the practice of media buying through data-driven marketing strategies. FREE. Certifications. Trading Essentials. Go further with strategic planning and programmatic media buying as you get hands-on experience COOKIES AND THE VALUE EXCHANGE OF THE INTERNET While cookies and identity technologies will always evolve and improve, what will never change is the value exchange that funds the internet. For all but a very select few subscription services, the internet and all its great content are funded by advertising. And the more relevant that advertising is to a consumer, the more valuable itis to
MEDIA FOR HUMANKIND
Designed for more powerful, data-driven advertising from day one. Launch smarter campaigns. Grow your audience. Build custom solutions. All in one place. Plan, execute, and measure digital campaigns with our industry-leading platform. Harness the power of data to grow your audiences and act on new insights. Get a competitive edge by designing LOG IN | THE TRADE DESK Secure sign in to The Trade Desk platform. Stay up to date with The Current newsletter to get the latest in digital marketingOFFICE LOCATIONS
Office locations. Hysan Place Level 23 (transit from 10/F Office Lobby) 500 Hennessy Road Causeway Bay, Hong Kong SAR, China. One Pacific Place Suite 25, 15th Floor Jl. Jend. Sudirman Kav. 52-53 Jakarta 12190 Indonesia. One Bartholomew Barts Square, 10th Floor London EC1A 7BL United Kingdom.INVESTOR OVERVIEW
Investor Home. The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and social, on a multitude of devices CORD-CUTTING IN 2021 Cord-Cutting in 2021. January 19, 2021. Research. At first glance one might think TV viewers made a New Year’s resolution to ditch cable TV in 2021, as new data shows cable subscribers all too eager to cut the cord this year. Over the last decade, cord cutting continued at a steady rate until the global pandemic, which created a tipping point THE TRADE DESK ANNOUNCES A TEN-FOR-ONE STOCK SPLIT LOS ANGELES--(BUSINESS WIRE)--May 10, 2021-- The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that the Board of Directors has approved and declared a ten-for-one split of The Trade Desk’s common stock in the form of a stock dividend. Each stockholder of record on June 9, 2021 will receive nine additional shares of UNIFIED ID SOLUTION 2.0 Unified ID 2.0. We’re proud to unite our partners around a better approach to identity for advertisers, publishers, and consumers across the open internet. A new and better approach to identity for the open internet. Relevant advertising enables content providers to produce the content we’ve all come to enjoy, whether it’s mobile apps WALMART CONNECTS THE DOTS Walmart connects the dots. Friday, January 29, 2021. The main headlines in the marketing world this week come from Bentonville, Arkansas. Walmart unveiled an expanded vision and rebranding of its media business, now called Walmart Connect, with the aim of becoming atop
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Certifications. Data-Driven Planning. Get to know the practice of media buying through data-driven marketing strategies. FREE. Certifications. Trading Essentials. Go further with strategic planning and programmatic media buying as you get hands-on experience COOKIES AND THE VALUE EXCHANGE OF THE INTERNET While cookies and identity technologies will always evolve and improve, what will never change is the value exchange that funds the internet. For all but a very select few subscription services, the internet and all its great content are funded by advertising. And the more relevant that advertising is to a consumer, the more valuable itis to
LOG IN | THE TRADE DESK Secure sign in to The Trade Desk platform. Stay up to date with The Current newsletter to get the latest in digital marketingPRESS RELEASES
Press Releases. May 10, 2021 The Trade Desk Reports First Quarter Financial Results. May 10, 2021 The Trade Desk Announces a Ten-for-One Stock Split. April 27, 2021 The Trade Desk Announces Date of First Quarter 2021 Financial Results and Conference Call. March 26, 2021 Susan Vobejda to Step Down as Chief Marketing Officer of The TradeDesk in
CORD-CUTTING IN 2021 Cord-Cutting in 2021. January 19, 2021. Research. At first glance one might think TV viewers made a New Year’s resolution to ditch cable TV in 2021, as new data shows cable subscribers all too eager to cut the cord this year. Over the last decade, cord cutting continued at a steady rate until the global pandemic, which created a tipping point AS UNIFIED ID 2.0 MOVES TO OPEN-SOURCE, HERE’S WHAT IT We break down what open-sourcing UID2 means for advertisers. The industry is full of acronyms and technical working groups are especially no exception. MEASUREMENT & REPORTING With our transparent and objective measurement solutions, you can finally get answers to those questions — helping you gain deeper insights into your audiences, increase the effectiveness of your campaigns, and grow your business. Proper measurement lets you connect your ad spend to real-world outcomes at all stages of the customerjourney.
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The premier education platform for digital marketers. Recent global events have only accelerated the shift toward measurable, data-driven digital marketing. In our commitment to making advertising education accessible to everyone, we’re extending free access to the Edge Academy throughout early 2021. Certifications.OUR PARTNERS
Expand your reach with 225+ partners. Access a broad marketplace of premier providers from across the digital advertising ecosystem. Our Partners. Sub Nav. Inventory. Data. TD DATA PROCESSING AGREEMENT CONTROLLER: COMPANY TD TTD-DPA-20200723 1.8 “Standard Contractual Clauses” means the standard contractual clauses for the transfer of Personal Data to third countries currently adopted by the European Commission, or any successor clauses thereto. 1.9 “Subprocessors” means third-parties authorized under this DPA to have logical access to and Process Company Personal Data in order to provide parts of the JOBS | THE TRADE DESK Browse all open positions and job listings to discover which part of digital advertising is for you — there’s something for everyone. THE TRADE DESK ACQUIRES THE ASSETS OF ADBRAIN LTD. Further Empowers Advertisers to Confidently Reach Consumers Across all Devices and Channels. LOS ANGELES, October 25, 2017 (GLOBE NEWSWIRE) – The Trade Desk, Inc. (Nasdaq: TTD), a global technology platform for buyers of advertising, today announced that it has acquired the assets of Adbrain Ltd., a provider of intelligent identity resolution technology to create advanced customer IDMEDIA FOR HUMANKIND
For modern marketers, leveraging data is the key to brand growth. Which is why more advertisers are prioritizing the value of the openinternet.
LOG IN | THE TRADE DESK Secure sign in to The Trade Desk platform. Stay up to date with The Current newsletter to get the latest in digital marketing THE TRADE DESK ANNOUNCES A TEN-FOR-ONE STOCK SPLIT LOS ANGELES--(BUSINESS WIRE)--May 10, 2021-- The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that the Board of Directors has approved and declared a ten-for-one split of The Trade Desk’s common stock in the form of a stock dividend. Each stockholder of record on June 9, 2021 will receive nine additional shares ofOFFICE LOCATIONS
We are 24 offices in 12 countries — and growing all the time.INVESTOR OVERVIEW
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and social, on a multitude of devices, including computers, mobile devices, and connected TV. UNIFIED ID SOLUTION 2.0 We’re building on the work of leading industry partners and collaborating across the ecosystem to develop an open source ID framework. Built from hashed and encrypted email addresses, this ID will remain open and ubiquitous while introducing significant upgradesCERTIFICATIONS
Certifications. New to data-driven advertising? Marketing Foundations is the perfect place to start. Already certified? Go even further with Trading Essentials or Data-Driven Planning.OUR PARTNERS
Access a broad marketplace of premier providers from across the digital advertising ecosystem. COOKIES AND THE VALUE EXCHANGE OF THE INTERNET Much has been made recently about the future of cookies and what a cookieless future might mean for the ad-funded internet. Much of this debate is rooted in misconceptions and misunderstandings about the role of cookies today.DEVELOPER PORTAL
REDS Features. The impressions stream offers information tracked about won impression events.; The conversions stream offers unprocessed conversion data recording events that were and were not attributed to paid media.; The clicks stream offers information tracked about click events.; The video events stream is a post-impression event feed with information relating to viewability and videoMEDIA FOR HUMANKIND
For modern marketers, leveraging data is the key to brand growth. Which is why more advertisers are prioritizing the value of the openinternet.
LOG IN | THE TRADE DESK Secure sign in to The Trade Desk platform. Stay up to date with The Current newsletter to get the latest in digital marketing THE TRADE DESK ANNOUNCES A TEN-FOR-ONE STOCK SPLIT LOS ANGELES--(BUSINESS WIRE)--May 10, 2021-- The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced that the Board of Directors has approved and declared a ten-for-one split of The Trade Desk’s common stock in the form of a stock dividend. Each stockholder of record on June 9, 2021 will receive nine additional shares ofOFFICE LOCATIONS
We are 24 offices in 12 countries — and growing all the time.INVESTOR OVERVIEW
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and social, on a multitude of devices, including computers, mobile devices, and connected TV. UNIFIED ID SOLUTION 2.0 We’re building on the work of leading industry partners and collaborating across the ecosystem to develop an open source ID framework. Built from hashed and encrypted email addresses, this ID will remain open and ubiquitous while introducing significant upgradesCERTIFICATIONS
Certifications. New to data-driven advertising? Marketing Foundations is the perfect place to start. Already certified? Go even further with Trading Essentials or Data-Driven Planning.OUR PARTNERS
Access a broad marketplace of premier providers from across the digital advertising ecosystem. COOKIES AND THE VALUE EXCHANGE OF THE INTERNET Much has been made recently about the future of cookies and what a cookieless future might mean for the ad-funded internet. Much of this debate is rooted in misconceptions and misunderstandings about the role of cookies today.DEVELOPER PORTAL
REDS Features. The impressions stream offers information tracked about won impression events.; The conversions stream offers unprocessed conversion data recording events that were and were not attributed to paid media.; The clicks stream offers information tracked about click events.; The video events stream is a post-impression event feed with information relating to viewability and video LOG IN | THE TRADE DESK Secure sign in to The Trade Desk platform. Stay up to date with The Current newsletter to get the latest in digital marketing AS UNIFIED ID 2.0 MOVES TO OPEN-SOURCE, HERE’S WHAT IT We break down what open-sourcing UID2 means for advertisers. The industry is full of acronyms and technical working groups are especially no exception. ABOUT US | THE TRADE DESK Founded by the pioneers of real-time bidding, The Trade Desk is the fastest growing demand-side platform in the industry. CHIP SHORTAGE DRIVES AUTO ADVERTISING OFF ROAD Consumer demand for new cars is at its highest, but a semiconductor shortage has prompted shifts in automakers' advertising plans.EDGE ACADEMY
The premier education platform for digital marketers. Recent global events have only accelerated the shift toward measurable, data-drivendigital marketing.
ADVERTISERS ARE READY TO EMBRACE THE GREAT OUTDOORS…WITH Digital out-of-home advertising is poised for a major comeback. As drivers wait to merge onto New York’s Grand Central Parkway, they can look up to see a giant new digital billboard announcing an upcoming North American tour by rock band Genesis, with dates at Madison Square Garden. CORD-CUTTING IN 2021 These findings, published in The Trade Desk’s latest Future of TV report, aim to capture a better picture of the future of television. As we enter the new decade, our figures show that fewer than half of all television viewers (49 percent) still subscribe to cable. CAREERS | THE TRADE DESK We’ve achieved some amazing things with our technology. But it’s nothing compared to the culture we’ve built. When you join The Trade Desk, you’re entering an environment built on HONEST CONVERSATIONS ABOUT TV WITH TIM SIMS AND GUEST JIM It’s no secret that the pandemic accelerated consumer adoption of streaming platforms. A recent study, for instance, suggests that viewers are streaming 70 percent more — or about three hours per day, on average — than they were last year. KOA ARTIFICIAL INTELLIGENCE Koa is our artificial intelligence engine. It analyzes data from across the internet to help make sure you’re reaching the right audience at the right price. Skip to main content Menu* About
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WE’RE TRANSFORMING MEDIA FOR THE BENEFIT OF HUMANKINDLearn More
Advertising — it’s what fuels the open internet and supports content creators, journalists, and the open exchange of information and ideas. We built our media-buying platform to power a more engaging and inspiring ecosystem for everyone. Our mission is to transform media for the benefit of humankind. How? By helping brands deliver a more insightful and relevant ad experience for consumers, and setting a new standard for global reach, accuracy, and transparency. Learn what makes us different.INDEPENDENCE.
We’re on the buy side. Which is everyone’s side. We never steer you toward our own media assets, because we don’t own any. It’sthat simple.
REACH.
One billion. That’s how many more people you can reach with The Trade Desk than with other major media-buying platforms.OBJECTIVITY.
We want you to spend your ad dollars where your data leads you. That allows for transparency in everything we do — from pricing and inventory to measurement and reporting.OPEN.
An open internet starts with an open platform. Which is why we built one. Our APIs are open too, so you get more value from yourfirst-party data.
THE WHOLE OF MEDIA SHOULD WORK FOR ALL OF US, NOT JUST SOME OF US.Learn More
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