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DIGITAL MARKETING AND PR NEWS AND OPINIONS The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of its * facebook
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MY 10 MOST INSPIRATIONAL ARTICLES My 10 Most Inspirational Articles. October 30, 2008. 21,283 Views. 2 Min Read. Image Credit: DarkFrame. Inspiration comes in many forms and can strike randomly. Some days we have an abundance of creative energy which comes naturally, other days it’s not so easy. Writing, music, art and design all help me foster internal creativity, and I know FORBES IS A WEBSITE THAT'S BASICALLY UNREADABLE AT THIS Forbes is a website that’s basically unreadable at this point. July 23, 2019. 3,950 Views. 3 Min Read. When’s the last time you’ve been on Forbes.com and read an article and thought to yourself, “man, what a pleasant reading experience.”. I don’t think anyone can honestly say they have. And lately, it’s just gotten worse. 50 INSPIRATIONAL IMAGES FROM FLICKR UNDER CREATIVE COMMONS image credit: aussiegall. Both personally and professionally, I’m a huge fan of Creative Commons.It actually goes beyond being an advocate – I license all my art under Creative Commons and encourage other artists and creatives to do the same, at least for some of their works. I’ve written up some of the tangible benefits before, and for it that post received coverage on Techdirt (a WHEN IS IT AN ACCEPTABLE TIME TO FOLLOW UP TO A PITCH A The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG 21 REASONS YOU SHOULD MAKE ART 16) Art is the most intimate form of self expression. And a way to connect with others on a deeper level than anything else. 17) Find passion again. If you have lost that incredible passion you once had for life, finding a form of art to work on is a surefire way tore-spark it.
WHY YOU NEED ENEMIES An enemy turned-friend can be a powerful ally. As Greene notes, a former enemy will be more loyal than a friend, because they have more to prove. After any stretch of time where two people disagree, rapport is still being built between those two individuals. And by channeling that disagreement and ill-will in a new direction, an enemy can flip THE PSYCHOLOGY OF PARKING Andrew Velkey, a psychology professor at Virginia’s Christopher Newport University uncovered the following conclusion after he studied the behavior of parkers at a Wal-Mart in Mississippi (paraphrased): Something curious happens in parking lots. It seems that the people who actively look for the “best” parking space inevitably spendmore
AM / FM RADIO IS ALREADY OVER, AND NO ONE WILL MISS IT The notion of terrestrial analog content via AM / FM is quaint in a digital society and has reached an inevitable end. The technology itself is done. The good news is the personalities and content can not just survive, but thrive in a much higher quality environment. Further, digital provides a better experience for audiences and shedslegacy
DIGITAL MARKETING AND PR NEWS AND OPINIONS The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
MY 10 MOST INSPIRATIONAL ARTICLES My 10 Most Inspirational Articles. October 30, 2008. 21,283 Views. 2 Min Read. Image Credit: DarkFrame. Inspiration comes in many forms and can strike randomly. Some days we have an abundance of creative energy which comes naturally, other days it’s not so easy. Writing, music, art and design all help me foster internal creativity, and I know FORBES IS A WEBSITE THAT'S BASICALLY UNREADABLE AT THIS Forbes is a website that’s basically unreadable at this point. July 23, 2019. 3,950 Views. 3 Min Read. When’s the last time you’ve been on Forbes.com and read an article and thought to yourself, “man, what a pleasant reading experience.”. I don’t think anyone can honestly say they have. And lately, it’s just gotten worse. 50 INSPIRATIONAL IMAGES FROM FLICKR UNDER CREATIVE COMMONS image credit: aussiegall. Both personally and professionally, I’m a huge fan of Creative Commons.It actually goes beyond being an advocate – I license all my art under Creative Commons and encourage other artists and creatives to do the same, at least for some of their works. I’ve written up some of the tangible benefits before, and for it that post received coverage on Techdirt (a WHEN IS IT AN ACCEPTABLE TIME TO FOLLOW UP TO A PITCH A The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG 21 REASONS YOU SHOULD MAKE ART 16) Art is the most intimate form of self expression. And a way to connect with others on a deeper level than anything else. 17) Find passion again. If you have lost that incredible passion you once had for life, finding a form of art to work on is a surefire way tore-spark it.
WHY YOU NEED ENEMIES An enemy turned-friend can be a powerful ally. As Greene notes, a former enemy will be more loyal than a friend, because they have more to prove. After any stretch of time where two people disagree, rapport is still being built between those two individuals. And by channeling that disagreement and ill-will in a new direction, an enemy can flip THE PSYCHOLOGY OF PARKING Andrew Velkey, a psychology professor at Virginia’s Christopher Newport University uncovered the following conclusion after he studied the behavior of parkers at a Wal-Mart in Mississippi (paraphrased): Something curious happens in parking lots. It seems that the people who actively look for the “best” parking space inevitably spendmore
AM / FM RADIO IS ALREADY OVER, AND NO ONE WILL MISS IT The notion of terrestrial analog content via AM / FM is quaint in a digital society and has reached an inevitable end. The technology itself is done. The good news is the personalities and content can not just survive, but thrive in a much higher quality environment. Further, digital provides a better experience for audiences and shedslegacy
HOW TO COMMUNICATE CLEARLY Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG WHAT DOES A PR FIRM ACTUALLY DO? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG DIGITAL MARKETING STRATEGY DEVELOPMENT: 12 COMMON PROBLEMS Lack of consistent voice/personality behind content will never allow you to build cohesion and have your ideas/perspective reach critical mass. You need this in order to condition others to share your ideas. 4. Placating executives by executing their bad ideas. If this is happening to you – stop, now. DIGITAL MARKETING STRATEGY: AUDIENCE ACQUISITION DEVELOPMENT Continuing my series on conquering common digital marketing strategy development problems, today we tackle problem number two:. 2. No path to acquire and grow an audience. It’s not enough to figure out ways to gain attention from random people for fleeting moments. FAILURE IS ALWAYS AN OPTION Failure is always an option, a phrase popularized by Adam Savage from MythBusters, is a powerful ideology all of us should embrace. It runs counter to the old saying by buttoned-down military commanders, managers, football coaches and other commonly associated power figures that failure is not an option.. That phrase was (and still is) used by managers of all levels and types in a misguided ADOBE DISDAINS PHOTOSHOPPING AND PHOTOSHOPPED AS VERBS The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form or as a slang term. It should be used as an adjective to describe the product and should never be used in abbreviated form. The following examples illustrate these rules: WHY YOU SHOULD EXPERIMENT Tim Jahn puts the benefits of experimenting into context nicely: So many people are waiting for the million dollar idea. That overnight success that will launch them into financial freedom and a mansion in the hills. Others are trying five dollar ideas, failing, and then trying a different five dollar idea. THE DIFFERENCE BETWEEN LIVING LIFE AND NOT The Difference Between Living Life And Not. Not everyone has passion. Not everyone is moved emotionally by what they do. And, that’s extremely unfortunate. But fortunately, you are not like everyone else. The winning organizations in every industry are filled with passionate, vocal, active people (also, we have more fun doing what wedo).
THE LATENT CULTURAL FUNCTION OF TECHNOLOGIES The shared experience of enjoying a paper at the morning breakfast table or in a coffee shop is the latent cultural function of newspapers, for example. It isn’t about the message anymore, you can get that more efficiently elsewhere. Many of the other living artifacts don’t have as deep roots, and are more easily replacedwithout people
DIGITAL MARKETING AND PR NEWS AND OPINIONS The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
DIGITAL MARKETING, PR AND SOCIAL MEDIA EVENT SPEAKER AND Have Ed Present at Your Next Tech, Marketing, PR or Vertical-Event. In addition to being a digital marketing/PR professional, frequently-referenced blogger, and creative commons artist, Ed is a motivated and energetic speaker with experience delivering keynotes, panel sessions and breakout talks for over 100 industry-leading events across verticals over the last decade. MY 10 MOST INSPIRATIONAL ARTICLES My 10 Most Inspirational Articles. October 30, 2008. 21,283 Views. 2 Min Read. Image Credit: DarkFrame. Inspiration comes in many forms and can strike randomly. Some days we have an abundance of creative energy which comes naturally, other days it’s not so easy. Writing, music, art and design all help me foster internal creativity, and I know HOW TO COMMUNICATE CLEARLY Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG FORBES IS A WEBSITE THAT'S BASICALLY UNREADABLE AT THIS Forbes is a website that’s basically unreadable at this point. July 23, 2019. 3,950 Views. 3 Min Read. When’s the last time you’ve been on Forbes.com and read an article and thought to yourself, “man, what a pleasant reading experience.”. I don’t think anyone can honestly say they have. And lately, it’s just gotten worse. IS UBER EATS CHANGING THE FOOD INDUSTRY? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG 50 INSPIRATIONAL IMAGES FROM FLICKR UNDER CREATIVE COMMONS image credit: aussiegall. Both personally and professionally, I’m a huge fan of Creative Commons.It actually goes beyond being an advocate – I license all my art under Creative Commons and encourage other artists and creatives to do the same, at least for some of their works. I’ve written up some of the tangible benefits before, and for it that post received coverage on Techdirt (a WHEN IS IT AN ACCEPTABLE TIME TO FOLLOW UP TO A PITCH A The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG THE PSYCHOLOGY OF PARKING Andrew Velkey, a psychology professor at Virginia’s Christopher Newport University uncovered the following conclusion after he studied the behavior of parkers at a Wal-Mart in Mississippi (paraphrased): Something curious happens in parking lots. It seems that the people who actively look for the “best” parking space inevitably spendmore
DIGITAL MARKETING AND PR NEWS AND OPINIONS The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
DIGITAL MARKETING, PR AND SOCIAL MEDIA EVENT SPEAKER AND Have Ed Present at Your Next Tech, Marketing, PR or Vertical-Event. In addition to being a digital marketing/PR professional, frequently-referenced blogger, and creative commons artist, Ed is a motivated and energetic speaker with experience delivering keynotes, panel sessions and breakout talks for over 100 industry-leading events across verticals over the last decade. MY 10 MOST INSPIRATIONAL ARTICLES My 10 Most Inspirational Articles. October 30, 2008. 21,283 Views. 2 Min Read. Image Credit: DarkFrame. Inspiration comes in many forms and can strike randomly. Some days we have an abundance of creative energy which comes naturally, other days it’s not so easy. Writing, music, art and design all help me foster internal creativity, and I know HOW TO COMMUNICATE CLEARLY Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG FORBES IS A WEBSITE THAT'S BASICALLY UNREADABLE AT THIS Forbes is a website that’s basically unreadable at this point. July 23, 2019. 3,950 Views. 3 Min Read. When’s the last time you’ve been on Forbes.com and read an article and thought to yourself, “man, what a pleasant reading experience.”. I don’t think anyone can honestly say they have. And lately, it’s just gotten worse. IS UBER EATS CHANGING THE FOOD INDUSTRY? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG 50 INSPIRATIONAL IMAGES FROM FLICKR UNDER CREATIVE COMMONS image credit: aussiegall. Both personally and professionally, I’m a huge fan of Creative Commons.It actually goes beyond being an advocate – I license all my art under Creative Commons and encourage other artists and creatives to do the same, at least for some of their works. I’ve written up some of the tangible benefits before, and for it that post received coverage on Techdirt (a WHEN IS IT AN ACCEPTABLE TIME TO FOLLOW UP TO A PITCH A The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG THE PSYCHOLOGY OF PARKING Andrew Velkey, a psychology professor at Virginia’s Christopher Newport University uncovered the following conclusion after he studied the behavior of parkers at a Wal-Mart in Mississippi (paraphrased): Something curious happens in parking lots. It seems that the people who actively look for the “best” parking space inevitably spendmore
DIGITAL MARKETING, PR AND SOCIAL MEDIA EVENT SPEAKER AND Have Ed Present at Your Next Tech, Marketing, PR or Vertical-Event. In addition to being a digital marketing/PR professional, frequently-referenced blogger, and creative commons artist, Ed is a motivated and energetic speaker with experience delivering keynotes, panel sessions and breakout talks for over 100 industry-leading events across verticals over the last decade. THE BASIC THINGS TO DO WHEN YOU START YOUR OWN PUBLIC Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG HOW TO MAKE YOUR ZOOM CALLS LOOK LIKE YOU'RE ON TV Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG BRAND IDENTITY ACROSS DIGITAL MARKETING CHANNELS All of these details are what contribute to a brand’s identity. The messaging, fonts, pictures, styles, and impressions are what the best brands do well, over and over. It’s about consistency and delivering the same experience no matter if it’s in an email or through a helpline. Managing brand identity is a crucial part of marketing, and IF YOU HAVE CALLED SOMEONE A NERD FOR HAVING DOMAIN Domain Expertise actually means having knowledge of a subject, how it works, and the larger industry, and does not just mean remembering the right words and the right people. For example, if you’re doing PR for a gaming company, this means having played a meaningful chunk of recent releases, and completed at least, say, one major game. HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG WHAT DOES A PR FIRM ACTUALLY DO? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG WHY YOU NEED ENEMIES An enemy turned-friend can be a powerful ally. As Greene notes, a former enemy will be more loyal than a friend, because they have more to prove. After any stretch of time where two people disagree, rapport is still being built between those two individuals. And by channeling that disagreement and ill-will in a new direction, an enemy can flip AM / FM RADIO IS ALREADY OVER, AND NO ONE WILL MISS IT The notion of terrestrial analog content via AM / FM is quaint in a digital society and has reached an inevitable end. The technology itself is done. The good news is the personalities and content can not just survive, but thrive in a much higher quality environment. Further, digital provides a better experience for audiences and shedslegacy
ADOBE DISDAINS PHOTOSHOPPING AND PHOTOSHOPPED AS VERBS The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form or as a slang term. It should be used as an adjective to describe the product and should never be used in abbreviated form. The following examples illustrate these rules: DIGITAL MARKETING AND PR NEWS AND OPINIONS The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
MY 10 MOST INSPIRATIONAL ARTICLES My 10 Most Inspirational Articles. October 30, 2008. 21,283 Views. 2 Min Read. Image Credit: DarkFrame. Inspiration comes in many forms and can strike randomly. Some days we have an abundance of creative energy which comes naturally, other days it’s not so easy. Writing, music, art and design all help me foster internal creativity, and I know FORBES IS A WEBSITE THAT'S BASICALLY UNREADABLE AT THIS Forbes is a website that’s basically unreadable at this point. July 23, 2019. 3,875 Views. 3 Min Read. When’s the last time you’ve been on Forbes.com and read an article and thought to yourself, “man, what a pleasant reading experience.”. I don’t think anyone can honestly say they have. And lately, it’s just gotten worse. HOW TO MAKE YOUR ZOOM CALLS LOOK LIKE YOU'RE ON TV To do this using Zoom, you need a camera that can send an HDMI video feed from the camera to an HDMI source, as well as a way to get said HDMI source to your computer. To do that, I recommend getting a good (and compatible) mirrorless camera, like the Sony a5100 with an 18-55mm lens ($450-$500). This focal length (that’s the “mm”part
IS UBER EATS CHANGING THE FOOD INDUSTRY? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG 50 INSPIRATIONAL IMAGES FROM FLICKR UNDER CREATIVE COMMONS image credit: aussiegall. Both personally and professionally, I’m a huge fan of Creative Commons.It actually goes beyond being an advocate – I license all my art under Creative Commons and encourage other artists and creatives to do the same, at least for some of their works. I’ve written up some of the tangible benefits before, and for it that post received coverage on Techdirt (a WHAT DOES A PR FIRM ACTUALLY DO? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG WHEN IS IT AN ACCEPTABLE TIME TO FOLLOW UP TO A PITCH A The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG THE PSYCHOLOGY OF PARKING Andrew Velkey, a psychology professor at Virginia’s Christopher Newport University uncovered the following conclusion after he studied the behavior of parkers at a Wal-Mart in Mississippi (paraphrased): Something curious happens in parking lots. It seems that the people who actively look for the “best” parking space inevitably spendmore
DIGITAL MARKETING AND PR NEWS AND OPINIONS The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
MY 10 MOST INSPIRATIONAL ARTICLES My 10 Most Inspirational Articles. October 30, 2008. 21,283 Views. 2 Min Read. Image Credit: DarkFrame. Inspiration comes in many forms and can strike randomly. Some days we have an abundance of creative energy which comes naturally, other days it’s not so easy. Writing, music, art and design all help me foster internal creativity, and I know FORBES IS A WEBSITE THAT'S BASICALLY UNREADABLE AT THIS Forbes is a website that’s basically unreadable at this point. July 23, 2019. 3,875 Views. 3 Min Read. When’s the last time you’ve been on Forbes.com and read an article and thought to yourself, “man, what a pleasant reading experience.”. I don’t think anyone can honestly say they have. And lately, it’s just gotten worse. HOW TO MAKE YOUR ZOOM CALLS LOOK LIKE YOU'RE ON TV To do this using Zoom, you need a camera that can send an HDMI video feed from the camera to an HDMI source, as well as a way to get said HDMI source to your computer. To do that, I recommend getting a good (and compatible) mirrorless camera, like the Sony a5100 with an 18-55mm lens ($450-$500). This focal length (that’s the “mm”part
IS UBER EATS CHANGING THE FOOD INDUSTRY? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG 50 INSPIRATIONAL IMAGES FROM FLICKR UNDER CREATIVE COMMONS image credit: aussiegall. Both personally and professionally, I’m a huge fan of Creative Commons.It actually goes beyond being an advocate – I license all my art under Creative Commons and encourage other artists and creatives to do the same, at least for some of their works. I’ve written up some of the tangible benefits before, and for it that post received coverage on Techdirt (a WHAT DOES A PR FIRM ACTUALLY DO? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG WHEN IS IT AN ACCEPTABLE TIME TO FOLLOW UP TO A PITCH A The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG THE PSYCHOLOGY OF PARKING Andrew Velkey, a psychology professor at Virginia’s Christopher Newport University uncovered the following conclusion after he studied the behavior of parkers at a Wal-Mart in Mississippi (paraphrased): Something curious happens in parking lots. It seems that the people who actively look for the “best” parking space inevitably spendmore
DIGITAL MARKETING, PR AND SOCIAL MEDIA EVENT SPEAKER AND Have Ed Present at Your Next Tech, Marketing, PR or Vertical-Event. In addition to being a digital marketing/PR professional, frequently-referenced blogger, and creative commons artist, Ed is a motivated and energetic speaker with experience delivering keynotes, panel sessions and breakout talks for over 100 industry-leading events across verticals over the last decade. IF YOU HAVE CALLED SOMEONE A NERD FOR HAVING DOMAIN Domain Expertise actually means having knowledge of a subject, how it works, and the larger industry, and does not just mean remembering the right words and the right people. For example, if you’re doing PR for a gaming company, this means having played a meaningful chunk of recent releases, and completed at least, say, one major game. HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG BRAND IDENTITY ACROSS DIGITAL MARKETING CHANNELS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG WHY YOU NEED ENEMIES An enemy turned-friend can be a powerful ally. As Greene notes, a former enemy will be more loyal than a friend, because they have more to prove. After any stretch of time where two people disagree, rapport is still being built between those two individuals. And by channeling that disagreement and ill-will in a new direction, an enemy can flip AM / FM RADIO IS ALREADY OVER, AND NO ONE WILL MISS IT The notion of terrestrial analog content via AM / FM is quaint in a digital society and has reached an inevitable end. The technology itself is done. The good news is the personalities and content can not just survive, but thrive in a much higher quality environment. Further, digital provides a better experience for audiences and shedslegacy
PR NEEDS TO SHIFT FROM REACTIVE TO PROACTIVE I'm convinced that public relations practitioners need to flip their thinking. Simply: from reactive to proactive. In a world where every company is a media company, PR should lead. But only if they can become truly proactive in their approach to the practice. THE REASONS WHY PEOPLE SUBSCRIBE TO CONTENT A base of well-connected fans could very well be the cornerstone of your social marketing strategy. Community is what makes sites worth visiting. Subscribers will motivate you to create better content. A consolidated network presence is the most effective. Subscribers and a fan base make you less reliant on push PR. WHAT YOU DO DEFINES WHO YOU ARE (AND WHAT YOU GET OUT OF LIFE) Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG PULL PR WILL SHAPE YOUR FUTURE PUBLIC RELATIONS STRATEGY Pull offers sustainable growth. By embracing a pull PR strategy, one that includes tactics such as content marketing, you’ll build out your digital footprint naturally over time. And more content will attract increasing amounts of attention from all channels monthly – search and social – as you put more digital hooks in the water. DIGITAL MARKETING AND PR NEWS AND OPINIONS The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
MY 10 MOST INSPIRATIONAL ARTICLES My 10 Most Inspirational Articles. October 30, 2008. 21,283 Views. 2 Min Read. Image Credit: DarkFrame. Inspiration comes in many forms and can strike randomly. Some days we have an abundance of creative energy which comes naturally, other days it’s not so easy. Writing, music, art and design all help me foster internal creativity, and I know FORBES IS A WEBSITE THAT'S BASICALLY UNREADABLE AT THIS Forbes is a website that’s basically unreadable at this point. July 23, 2019. 3,875 Views. 3 Min Read. When’s the last time you’ve been on Forbes.com and read an article and thought to yourself, “man, what a pleasant reading experience.”. I don’t think anyone can honestly say they have. And lately, it’s just gotten worse. HOW TO MAKE YOUR ZOOM CALLS LOOK LIKE YOU'RE ON TV To do this using Zoom, you need a camera that can send an HDMI video feed from the camera to an HDMI source, as well as a way to get said HDMI source to your computer. To do that, I recommend getting a good (and compatible) mirrorless camera, like the Sony a5100 with an 18-55mm lens ($450-$500). This focal length (that’s the “mm”part
IS UBER EATS CHANGING THE FOOD INDUSTRY? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG 50 INSPIRATIONAL IMAGES FROM FLICKR UNDER CREATIVE COMMONS image credit: aussiegall. Both personally and professionally, I’m a huge fan of Creative Commons.It actually goes beyond being an advocate – I license all my art under Creative Commons and encourage other artists and creatives to do the same, at least for some of their works. I’ve written up some of the tangible benefits before, and for it that post received coverage on Techdirt (a WHAT DOES A PR FIRM ACTUALLY DO? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG WHEN IS IT AN ACCEPTABLE TIME TO FOLLOW UP TO A PITCH A The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG THE PSYCHOLOGY OF PARKING Andrew Velkey, a psychology professor at Virginia’s Christopher Newport University uncovered the following conclusion after he studied the behavior of parkers at a Wal-Mart in Mississippi (paraphrased): Something curious happens in parking lots. It seems that the people who actively look for the “best” parking space inevitably spendmore
DIGITAL MARKETING AND PR NEWS AND OPINIONS The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
MY 10 MOST INSPIRATIONAL ARTICLES My 10 Most Inspirational Articles. October 30, 2008. 21,283 Views. 2 Min Read. Image Credit: DarkFrame. Inspiration comes in many forms and can strike randomly. Some days we have an abundance of creative energy which comes naturally, other days it’s not so easy. Writing, music, art and design all help me foster internal creativity, and I know FORBES IS A WEBSITE THAT'S BASICALLY UNREADABLE AT THIS Forbes is a website that’s basically unreadable at this point. July 23, 2019. 3,875 Views. 3 Min Read. When’s the last time you’ve been on Forbes.com and read an article and thought to yourself, “man, what a pleasant reading experience.”. I don’t think anyone can honestly say they have. And lately, it’s just gotten worse. HOW TO MAKE YOUR ZOOM CALLS LOOK LIKE YOU'RE ON TV To do this using Zoom, you need a camera that can send an HDMI video feed from the camera to an HDMI source, as well as a way to get said HDMI source to your computer. To do that, I recommend getting a good (and compatible) mirrorless camera, like the Sony a5100 with an 18-55mm lens ($450-$500). This focal length (that’s the “mm”part
IS UBER EATS CHANGING THE FOOD INDUSTRY? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG 50 INSPIRATIONAL IMAGES FROM FLICKR UNDER CREATIVE COMMONS image credit: aussiegall. Both personally and professionally, I’m a huge fan of Creative Commons.It actually goes beyond being an advocate – I license all my art under Creative Commons and encourage other artists and creatives to do the same, at least for some of their works. I’ve written up some of the tangible benefits before, and for it that post received coverage on Techdirt (a WHAT DOES A PR FIRM ACTUALLY DO? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG WHEN IS IT AN ACCEPTABLE TIME TO FOLLOW UP TO A PITCH A The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG THE PSYCHOLOGY OF PARKING Andrew Velkey, a psychology professor at Virginia’s Christopher Newport University uncovered the following conclusion after he studied the behavior of parkers at a Wal-Mart in Mississippi (paraphrased): Something curious happens in parking lots. It seems that the people who actively look for the “best” parking space inevitably spendmore
DIGITAL MARKETING, PR AND SOCIAL MEDIA EVENT SPEAKER AND Have Ed Present at Your Next Tech, Marketing, PR or Vertical-Event. In addition to being a digital marketing/PR professional, frequently-referenced blogger, and creative commons artist, Ed is a motivated and energetic speaker with experience delivering keynotes, panel sessions and breakout talks for over 100 industry-leading events across verticals over the last decade. IF YOU HAVE CALLED SOMEONE A NERD FOR HAVING DOMAIN Domain Expertise actually means having knowledge of a subject, how it works, and the larger industry, and does not just mean remembering the right words and the right people. For example, if you’re doing PR for a gaming company, this means having played a meaningful chunk of recent releases, and completed at least, say, one major game. HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG BRAND IDENTITY ACROSS DIGITAL MARKETING CHANNELS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG WHY YOU NEED ENEMIES An enemy turned-friend can be a powerful ally. As Greene notes, a former enemy will be more loyal than a friend, because they have more to prove. After any stretch of time where two people disagree, rapport is still being built between those two individuals. And by channeling that disagreement and ill-will in a new direction, an enemy can flip AM / FM RADIO IS ALREADY OVER, AND NO ONE WILL MISS IT The notion of terrestrial analog content via AM / FM is quaint in a digital society and has reached an inevitable end. The technology itself is done. The good news is the personalities and content can not just survive, but thrive in a much higher quality environment. Further, digital provides a better experience for audiences and shedslegacy
PR NEEDS TO SHIFT FROM REACTIVE TO PROACTIVE I'm convinced that public relations practitioners need to flip their thinking. Simply: from reactive to proactive. In a world where every company is a media company, PR should lead. But only if they can become truly proactive in their approach to the practice. THE REASONS WHY PEOPLE SUBSCRIBE TO CONTENT A base of well-connected fans could very well be the cornerstone of your social marketing strategy. Community is what makes sites worth visiting. Subscribers will motivate you to create better content. A consolidated network presence is the most effective. Subscribers and a fan base make you less reliant on push PR. WHAT YOU DO DEFINES WHO YOU ARE (AND WHAT YOU GET OUT OF LIFE) Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG PULL PR WILL SHAPE YOUR FUTURE PUBLIC RELATIONS STRATEGY Pull offers sustainable growth. By embracing a pull PR strategy, one that includes tactics such as content marketing, you’ll build out your digital footprint naturally over time. And more content will attract increasing amounts of attention from all channels monthly – search and social – as you put more digital hooks in the water. DIGITAL MARKETING AND PR NEWS AND OPINIONS The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
MY 10 MOST INSPIRATIONAL ARTICLES My 10 Most Inspirational Articles. October 30, 2008. 21,283 Views. 2 Min Read. Image Credit: DarkFrame. Inspiration comes in many forms and can strike randomly. Some days we have an abundance of creative energy which comes naturally, other days it’s not so easy. Writing, music, art and design all help me foster internal creativity, and I know FORBES IS A WEBSITE THAT'S BASICALLY UNREADABLE AT THIS Forbes is a website that’s basically unreadable at this point. July 23, 2019. 3,875 Views. 3 Min Read. When’s the last time you’ve been on Forbes.com and read an article and thought to yourself, “man, what a pleasant reading experience.”. I don’t think anyone can honestly say they have. And lately, it’s just gotten worse. HOW TO MAKE YOUR ZOOM CALLS LOOK LIKE YOU'RE ON TV To do this using Zoom, you need a camera that can send an HDMI video feed from the camera to an HDMI source, as well as a way to get said HDMI source to your computer. To do that, I recommend getting a good (and compatible) mirrorless camera, like the Sony a5100 with an 18-55mm lens ($450-$500). This focal length (that’s the “mm”part
IS UBER EATS CHANGING THE FOOD INDUSTRY? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG 50 INSPIRATIONAL IMAGES FROM FLICKR UNDER CREATIVE COMMONS image credit: aussiegall. Both personally and professionally, I’m a huge fan of Creative Commons.It actually goes beyond being an advocate – I license all my art under Creative Commons and encourage other artists and creatives to do the same, at least for some of their works. I’ve written up some of the tangible benefits before, and for it that post received coverage on Techdirt (a WHAT DOES A PR FIRM ACTUALLY DO? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG WHEN IS IT AN ACCEPTABLE TIME TO FOLLOW UP TO A PITCH A The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG THE PSYCHOLOGY OF PARKING Andrew Velkey, a psychology professor at Virginia’s Christopher Newport University uncovered the following conclusion after he studied the behavior of parkers at a Wal-Mart in Mississippi (paraphrased): Something curious happens in parking lots. It seems that the people who actively look for the “best” parking space inevitably spendmore
DIGITAL MARKETING AND PR NEWS AND OPINIONS The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
MY 10 MOST INSPIRATIONAL ARTICLES My 10 Most Inspirational Articles. October 30, 2008. 21,283 Views. 2 Min Read. Image Credit: DarkFrame. Inspiration comes in many forms and can strike randomly. Some days we have an abundance of creative energy which comes naturally, other days it’s not so easy. Writing, music, art and design all help me foster internal creativity, and I know FORBES IS A WEBSITE THAT'S BASICALLY UNREADABLE AT THIS Forbes is a website that’s basically unreadable at this point. July 23, 2019. 3,875 Views. 3 Min Read. When’s the last time you’ve been on Forbes.com and read an article and thought to yourself, “man, what a pleasant reading experience.”. I don’t think anyone can honestly say they have. And lately, it’s just gotten worse. HOW TO MAKE YOUR ZOOM CALLS LOOK LIKE YOU'RE ON TV To do this using Zoom, you need a camera that can send an HDMI video feed from the camera to an HDMI source, as well as a way to get said HDMI source to your computer. To do that, I recommend getting a good (and compatible) mirrorless camera, like the Sony a5100 with an 18-55mm lens ($450-$500). This focal length (that’s the “mm”part
IS UBER EATS CHANGING THE FOOD INDUSTRY? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG 50 INSPIRATIONAL IMAGES FROM FLICKR UNDER CREATIVE COMMONS image credit: aussiegall. Both personally and professionally, I’m a huge fan of Creative Commons.It actually goes beyond being an advocate – I license all my art under Creative Commons and encourage other artists and creatives to do the same, at least for some of their works. I’ve written up some of the tangible benefits before, and for it that post received coverage on Techdirt (a WHAT DOES A PR FIRM ACTUALLY DO? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG WHEN IS IT AN ACCEPTABLE TIME TO FOLLOW UP TO A PITCH A The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG THE PSYCHOLOGY OF PARKING Andrew Velkey, a psychology professor at Virginia’s Christopher Newport University uncovered the following conclusion after he studied the behavior of parkers at a Wal-Mart in Mississippi (paraphrased): Something curious happens in parking lots. It seems that the people who actively look for the “best” parking space inevitably spendmore
DIGITAL MARKETING, PR AND SOCIAL MEDIA EVENT SPEAKER AND Have Ed Present at Your Next Tech, Marketing, PR or Vertical-Event. In addition to being a digital marketing/PR professional, frequently-referenced blogger, and creative commons artist, Ed is a motivated and energetic speaker with experience delivering keynotes, panel sessions and breakout talks for over 100 industry-leading events across verticals over the last decade. IF YOU HAVE CALLED SOMEONE A NERD FOR HAVING DOMAIN Domain Expertise actually means having knowledge of a subject, how it works, and the larger industry, and does not just mean remembering the right words and the right people. For example, if you’re doing PR for a gaming company, this means having played a meaningful chunk of recent releases, and completed at least, say, one major game. HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG BRAND IDENTITY ACROSS DIGITAL MARKETING CHANNELS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG WHY YOU NEED ENEMIES An enemy turned-friend can be a powerful ally. As Greene notes, a former enemy will be more loyal than a friend, because they have more to prove. After any stretch of time where two people disagree, rapport is still being built between those two individuals. And by channeling that disagreement and ill-will in a new direction, an enemy can flip AM / FM RADIO IS ALREADY OVER, AND NO ONE WILL MISS IT The notion of terrestrial analog content via AM / FM is quaint in a digital society and has reached an inevitable end. The technology itself is done. The good news is the personalities and content can not just survive, but thrive in a much higher quality environment. Further, digital provides a better experience for audiences and shedslegacy
PR NEEDS TO SHIFT FROM REACTIVE TO PROACTIVE I'm convinced that public relations practitioners need to flip their thinking. Simply: from reactive to proactive. In a world where every company is a media company, PR should lead. But only if they can become truly proactive in their approach to the practice. THE REASONS WHY PEOPLE SUBSCRIBE TO CONTENT A base of well-connected fans could very well be the cornerstone of your social marketing strategy. Community is what makes sites worth visiting. Subscribers will motivate you to create better content. A consolidated network presence is the most effective. Subscribers and a fan base make you less reliant on push PR. WHAT YOU DO DEFINES WHO YOU ARE (AND WHAT YOU GET OUT OF LIFE) Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG PULL PR WILL SHAPE YOUR FUTURE PUBLIC RELATIONS STRATEGY Pull offers sustainable growth. By embracing a pull PR strategy, one that includes tactics such as content marketing, you’ll build out your digital footprint naturally over time. And more content will attract increasing amounts of attention from all channels monthly – search and social – as you put more digital hooks in the water. DIGITAL MARKETING AND PR NEWS AND OPINIONS The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
DIGITAL MARKETING, PR AND SOCIAL MEDIA EVENT SPEAKER AND Have Ed Present at Your Next Tech, Marketing, PR or Vertical-Event. In addition to being a digital marketing/PR professional, frequently-referenced blogger, and creative commons artist, Ed is a motivated and energetic speaker with experience delivering keynotes, panel sessions and breakout talks for over 100 industry-leading events across verticals over the last decade. MY 10 MOST INSPIRATIONAL ARTICLES My 10 Most Inspirational Articles. October 30, 2008. 21,283 Views. 2 Min Read. Image Credit: DarkFrame. Inspiration comes in many forms and can strike randomly. Some days we have an abundance of creative energy which comes naturally, other days it’s not so easy. Writing, music, art and design all help me foster internal creativity, and I know FORBES IS A WEBSITE THAT'S BASICALLY UNREADABLE AT THIS Forbes is a website that’s basically unreadable at this point. July 23, 2019. 3,875 Views. 3 Min Read. When’s the last time you’ve been on Forbes.com and read an article and thought to yourself, “man, what a pleasant reading experience.”. I don’t think anyone can honestly say they have. And lately, it’s just gotten worse. 50 INSPIRATIONAL IMAGES FROM FLICKR UNDER CREATIVE COMMONS image credit: aussiegall. Both personally and professionally, I’m a huge fan of Creative Commons.It actually goes beyond being an advocate – I license all my art under Creative Commons and encourage other artists and creatives to do the same, at least for some of their works. I’ve written up some of the tangible benefits before, and for it that post received coverage on Techdirt (a WHAT DOES A PR FIRM ACTUALLY DO? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG WHEN IS IT AN ACCEPTABLE TIME TO FOLLOW UP TO A PITCH A The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
PR NEEDS TO SHIFT FROM REACTIVE TO PROACTIVE I'm convinced that public relations practitioners need to flip their thinking. Simply: from reactive to proactive. In a world where every company is a media company, PR should lead. But only if they can become truly proactive in their approach to the practice. WHAT YOU DO DEFINES WHO YOU ARE (AND WHAT YOU GET OUT OF LIFE)THINGS THAT DEFINES YOUWHAT DEFINES YOU MEANINGWHAT DEFINES YOU POEMWHAT DEFINES YOU QUIZWHAT DEFINES YOU QUOTESEXAMPLES OF WHAT DEFINES YOU Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG ADOBE DISDAINS PHOTOSHOPPING AND PHOTOSHOPPED AS VERBS The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form or as a slang term. It should be used as an adjective to describe the product and should never be used in abbreviated form. The following examples illustrate these rules: DIGITAL MARKETING AND PR NEWS AND OPINIONS The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
DIGITAL MARKETING, PR AND SOCIAL MEDIA EVENT SPEAKER AND Have Ed Present at Your Next Tech, Marketing, PR or Vertical-Event. In addition to being a digital marketing/PR professional, frequently-referenced blogger, and creative commons artist, Ed is a motivated and energetic speaker with experience delivering keynotes, panel sessions and breakout talks for over 100 industry-leading events across verticals over the last decade. MY 10 MOST INSPIRATIONAL ARTICLES My 10 Most Inspirational Articles. October 30, 2008. 21,283 Views. 2 Min Read. Image Credit: DarkFrame. Inspiration comes in many forms and can strike randomly. Some days we have an abundance of creative energy which comes naturally, other days it’s not so easy. Writing, music, art and design all help me foster internal creativity, and I know FORBES IS A WEBSITE THAT'S BASICALLY UNREADABLE AT THIS Forbes is a website that’s basically unreadable at this point. July 23, 2019. 3,875 Views. 3 Min Read. When’s the last time you’ve been on Forbes.com and read an article and thought to yourself, “man, what a pleasant reading experience.”. I don’t think anyone can honestly say they have. And lately, it’s just gotten worse. 50 INSPIRATIONAL IMAGES FROM FLICKR UNDER CREATIVE COMMONS image credit: aussiegall. Both personally and professionally, I’m a huge fan of Creative Commons.It actually goes beyond being an advocate – I license all my art under Creative Commons and encourage other artists and creatives to do the same, at least for some of their works. I’ve written up some of the tangible benefits before, and for it that post received coverage on Techdirt (a WHAT DOES A PR FIRM ACTUALLY DO? Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG WHEN IS IT AN ACCEPTABLE TIME TO FOLLOW UP TO A PITCH A The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
PR NEEDS TO SHIFT FROM REACTIVE TO PROACTIVE I'm convinced that public relations practitioners need to flip their thinking. Simply: from reactive to proactive. In a world where every company is a media company, PR should lead. But only if they can become truly proactive in their approach to the practice. WHAT YOU DO DEFINES WHO YOU ARE (AND WHAT YOU GET OUT OF LIFE)THINGS THAT DEFINES YOUWHAT DEFINES YOU MEANINGWHAT DEFINES YOU POEMWHAT DEFINES YOU QUIZWHAT DEFINES YOU QUOTESEXAMPLES OF WHAT DEFINES YOU Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG ADOBE DISDAINS PHOTOSHOPPING AND PHOTOSHOPPED AS VERBS The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form or as a slang term. It should be used as an adjective to describe the product and should never be used in abbreviated form. The following examples illustrate these rules: CONTACT AND SOCIAL WEB The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
THE SOCIAL WEB ARCHIVES The Future Buzz is a digital marketing blog run by Ed Zitron and updated by the entire site’s community of contributors. The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Ed, EZPR or any of itsclients.
IF YOU HAVE CALLED SOMEONE A NERD FOR HAVING DOMAIN Domain Expertise actually means having knowledge of a subject, how it works, and the larger industry, and does not just mean remembering the right words and the right people. For example, if you’re doing PR for a gaming company, this means having played a meaningful chunk of recent releases, and completed at least, say, one major game. HOW TO SAY NOTHING IN 500 WORDS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG BRAND IDENTITY ACROSS DIGITAL MARKETING CHANNELS Ed Zitron. Ed Zitron is the CEO of EZPR, an international national media relations, marketing and crisis communications firm. Named three times to Business Insider’s top 50 public relations executives in technology, Ed has represented companies ranging from early-stage startups, to public companies like LendingTree and EverQuote, and major gaming companies, including BlueHole’s PUBG FAILURE IS ALWAYS AN OPTION Failure is always an option, a phrase popularized by Adam Savage from MythBusters, is a powerful ideology all of us should embrace. It runs counter to the old saying by buttoned-down military commanders, managers, football coaches and other commonly associated power figures that failure is not an option.. That phrase was (and still is) used by managers of all levels and types in a misguided AM / FM RADIO IS ALREADY OVER, AND NO ONE WILL MISS IT The notion of terrestrial analog content via AM / FM is quaint in a digital society and has reached an inevitable end. The technology itself is done. The good news is the personalities and content can not just survive, but thrive in a much higher quality environment. Further, digital provides a better experience for audiences and shedslegacy
21 REASONS YOU SHOULD MAKE ART 16) Art is the most intimate form of self expression. And a way to connect with others on a deeper level than anything else. 17) Find passion again. If you have lost that incredible passion you once had for life, finding a form of art to work on is a surefire way tore-spark it.
WHY YOU NEED ENEMIES An enemy turned-friend can be a powerful ally. As Greene notes, a former enemy will be more loyal than a friend, because they have more to prove. After any stretch of time where two people disagree, rapport is still being built between those two individuals. And by channeling that disagreement and ill-will in a new direction, an enemy can flip ADOBE DISDAINS PHOTOSHOPPING AND PHOTOSHOPPED AS VERBS The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form or as a slang term. It should be used as an adjective to describe the product and should never be used in abbreviated form. The following examples illustrate these rules:* Home
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Digital Marketing and PR IF YOU HAVE CALLED SOMEONE A NERD FOR HAVING DOMAIN EXPERTISE, YOU ARETRASH
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I started EZPR about 8 years ago, with the goal of not having to answer to anyone other than my clients and my own self-loathing, and it’s worked out... Digital Marketing and PR HOW TO SAY “I’M SORRY.”4 months ago
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Saying sorry is tough. It's an act of courage. And you're probablydoing it wrong.
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You need to embrace getting negative coverage. Digital Marketing and PR THERE ARE NO PUBLIC RELATIONS LESSONS TO BE LEARNED FROM ANY MEDIAPROPERTY
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We’re a few days from the actual Black Friday, but by now you’ve no doubt had roughly 500 emails announcing various Black Friday deals.Has this...
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