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the customer
DIGITAL MARKETING NEWS & INSIGHTS Our CEO, Josh Walsh, was invited to take part in a conversation with Salsify as part of their Digital Shelf Institute, the virtual alternative to their annual e-commerce conference. Scott Sommers, the VP of Insights & Innovation at Shurtech (the makers of Duck Tape), also joined in the conversation with Josh.DESIGN CAPABILITIES
Let's Talk About Your Website Every website has it's own set of unique challenges. Our objective approach to research and design ensures we reach the right audience, with the right message, with attention to every graphical detail.OUR PARTNERS
IntelliNet Corporation is an IT Management as a Service Provider, delivering cloud and managed service solutions in a highly available, secure process to clients across the globe. We have particular specialization in multi cloud environments, infrastructure design and implementation, and IT management for availability, performance andsecurity
OUR TEAM CAN HELP YOU REACH MORE CUSTOMERS Strategic design, lean processes and plenty of hands-on experience give us the capability to transform how your customers engage and interact with your website. WHAT'S THE DIFFERENCE BETWEEN A SITEMAP AND A WIREFRAME What is a Sitemap? Here at The Refinery, we begin creating sitemaps based on our client's current website (if they have one). This is so we can review how the current pages are organized and determine if there is anything missing, needing revisions, or that's not valuableanymore.
HOW TO IMPROVE USER EXPERIENCE USING PATH Understanding the Customer Journey When purchasing from your online catalog, our consumer generally goes through the following phases: Awareness: Through research and strategy, we identify who our target consumer is and how to reach them. Using marketing and sales techniques, we attract them to our online product catalog.; Consideration: Once consumers are aware of your WEB DESIGN & DEVELOPMENT FOR USER EXPERIENCE (UX) Helping Doctors Diagnose Autism. In partnership with The Cleveland Clinic, The Refinery prototyped, designed, developed and launched new technology to aid doctors in the diagnosis and treatment of autism in children. The success of this project was achieved through real-time evaluation of biometric data from the patient in a clinical setting. OUR TEAM - THE REFINERY A Product Marketing Agency in Cleveland The Refinery builds user-focused digital assets which scale with the companies that use them. We are experts in the creation of simplified, robust online catalogs and have partnered with national brands, growing product companies and B2B manufacturers in order to give their customers the optimal experience they expect. WEB DESIGN & DIGITAL MARKETING PROJECTS & CASE STUDIES Helping Doctors Diagnose Autism. In partnership with The Cleveland Clinic, The Refinery prototyped, designed, developed and launched new technology to aid doctors in the diagnosis and treatment of autism in children. The success of this project was achieved through real-time evaluation of biometric data from the patient in a clinical setting. OUR STRATEGIC PROCESS FOR WEB DESIGN & DIGITAL MARKETING EXPLORE & DECIDE. Conversion. If your users have come this far, don’t push them away with unneeded obstacles or complicated processes. At this point, conversions are your to lose. Fixing blockers in the conversion phase can show fantastic results. SHOP & PURCHASE. Raving Fans. In this last step, it’s all about continuingthe customer
DIGITAL MARKETING NEWS & INSIGHTS Our CEO, Josh Walsh, was invited to take part in a conversation with Salsify as part of their Digital Shelf Institute, the virtual alternative to their annual e-commerce conference. Scott Sommers, the VP of Insights & Innovation at Shurtech (the makers of Duck Tape), also joined in the conversation with Josh.DESIGN CAPABILITIES
Let's Talk About Your Website Every website has it's own set of unique challenges. Our objective approach to research and design ensures we reach the right audience, with the right message, with attention to every graphical detail.OUR PARTNERS
IntelliNet Corporation is an IT Management as a Service Provider, delivering cloud and managed service solutions in a highly available, secure process to clients across the globe. We have particular specialization in multi cloud environments, infrastructure design and implementation, and IT management for availability, performance andsecurity
OUR TEAM CAN HELP YOU REACH MORE CUSTOMERS Strategic design, lean processes and plenty of hands-on experience give us the capability to transform how your customers engage and interact with your website. WHAT'S THE DIFFERENCE BETWEEN A SITEMAP AND A WIREFRAME What is a Sitemap? Here at The Refinery, we begin creating sitemaps based on our client's current website (if they have one). This is so we can review how the current pages are organized and determine if there is anything missing, needing revisions, or that's not valuableanymore.
HOW TO IMPROVE USER EXPERIENCE USING PATH Understanding the Customer Journey When purchasing from your online catalog, our consumer generally goes through the following phases: Awareness: Through research and strategy, we identify who our target consumer is and how to reach them. Using marketing and sales techniques, we attract them to our online product catalog.; Consideration: Once consumers are aware of yourLET'S WORK TOGETHER
Let's Work Together. Now's the time to take action. Fill out the short form to get the process started. We'd love to see how we can help youand your customers.
DESIGN CAPABILITIES
Let's Talk About Your Website Every website has it's own set of unique challenges. Our objective approach to research and design ensures we reach the right audience, with the right message, with attention to every graphical detail. DIGITAL AGENCY PARTNERSHIPS Created with Sketch. The Refinery has been one of my most trusted partners for over 7 years. Josh Walsh and his team not only do some of the finest work in the industry, they are people of the highest level of integrity and professionalism. No matter the project or budget, the Refinery goes above and beyond to ensure each client feels OUR TEAM CAN HELP YOU REACH MORE CUSTOMERS Strategic design, lean processes and plenty of hands-on experience give us the capability to transform how your customers engage and interact with your website. CONTACT US - THE REFINERY Ohio. 20525 Center Ridge Rd. Suite 401 Rocky River, OH 44116 (440) 799-4202. Get Directions COVID-19: FREE E-COMMERCE SUPPORT FOR RETAILERS IN NEED Our local ABC news station, Channel 5, has picked up the story: The Refinery has felt our share of economic struggle over the last 19 years. I started the company in 2001 during the recession that followed 9/11. My partner Dave joined the company in 2005 and together we also weathered the 2008 financial crisis. CLEVELAND WEB DESIGN & WEBSITE DEVELOPMENT Named Cleveland’s Fastest Growing Company in 2016 In 2016, our web development and design company was honored to receive the Case Western Reserve Weatherhead award for Cleveland’s Fastest Growing company in the upstart category.This was a proud moment for us considering all of the fantastic companies that were recognized. THANKS - THE REFINERY Thanks for reaching out. Our team will review your message and get back to you in the next day or so. While you are waiting, check out our latest blog postIT’S ALL TEAMWORK
When you’re part of a company that deals in client services, you’re part of a team. It’s important to remember, though, you’re not just on a team with your coworkers, but also with yourclients.
USE BRAND STORY TO BUILD CUSTOMER LOYALTY Customer loyalty is earned by telling a brand story that emotionally resonates with your customers. In this article we’ll break down what makes customers loyal to a brand, how you can position your own brand to earn that loyalty, and how to improve the design of your e WEB DESIGN & DEVELOPMENT FOR USER EXPERIENCE (UX) Helping Doctors Diagnose Autism. In partnership with The Cleveland Clinic, The Refinery prototyped, designed, developed and launched new technology to aid doctors in the diagnosis and treatment of autism in children. The success of this project was achieved through real-time evaluation of biometric data from the patient in a clinical setting. OUR TEAM - THE REFINERY A Product Marketing Agency in Cleveland The Refinery builds user-focused digital assets which scale with the companies that use them. We are experts in the creation of simplified, robust online catalogs and have partnered with national brands, growing product companies and B2B manufacturers in order to give their customers the optimal experience they expect. WEB DESIGN & DIGITAL MARKETING PROJECTS & CASE STUDIES Helping Doctors Diagnose Autism. In partnership with The Cleveland Clinic, The Refinery prototyped, designed, developed and launched new technology to aid doctors in the diagnosis and treatment of autism in children. The success of this project was achieved through real-time evaluation of biometric data from the patient in a clinical setting. OUR STRATEGIC PROCESS FOR WEB DESIGN & DIGITAL MARKETING EXPLORE & DECIDE. Conversion. If your users have come this far, don’t push them away with unneeded obstacles or complicated processes. At this point, conversions are your to lose. Fixing blockers in the conversion phase can show fantastic results. SHOP & PURCHASE. Raving Fans. In this last step, it’s all about continuingthe customer
DIGITAL MARKETING NEWS & INSIGHTS Our CEO, Josh Walsh, was invited to take part in a conversation with Salsify as part of their Digital Shelf Institute, the virtual alternative to their annual e-commerce conference. Scott Sommers, the VP of Insights & Innovation at Shurtech (the makers of Duck Tape), also joined in the conversation with Josh.DESIGN CAPABILITIES
Let's Talk About Your Website Every website has it's own set of unique challenges. Our objective approach to research and design ensures we reach the right audience, with the right message, with attention to every graphical detail.OUR PARTNERS
IntelliNet Corporation is an IT Management as a Service Provider, delivering cloud and managed service solutions in a highly available, secure process to clients across the globe. We have particular specialization in multi cloud environments, infrastructure design and implementation, and IT management for availability, performance andsecurity
OUR TEAM CAN HELP YOU REACH MORE CUSTOMERS Strategic design, lean processes and plenty of hands-on experience give us the capability to transform how your customers engage and interact with your website. HOW TO IMPROVE USER EXPERIENCE USING PATH Understanding the Customer Journey When purchasing from your online catalog, our consumer generally goes through the following phases: Awareness: Through research and strategy, we identify who our target consumer is and how to reach them. Using marketing and sales techniques, we attract them to our online product catalog.; Consideration: Once consumers are aware of your WHAT'S THE DIFFERENCE BETWEEN A SITEMAP AND A WIREFRAME What is a Sitemap? Here at The Refinery, we begin creating sitemaps based on our client's current website (if they have one). This is so we can review how the current pages are organized and determine if there is anything missing, needing revisions, or that's not valuableanymore.
WEB DESIGN & DEVELOPMENT FOR USER EXPERIENCE (UX) Helping Doctors Diagnose Autism. In partnership with The Cleveland Clinic, The Refinery prototyped, designed, developed and launched new technology to aid doctors in the diagnosis and treatment of autism in children. The success of this project was achieved through real-time evaluation of biometric data from the patient in a clinical setting. OUR TEAM - THE REFINERY A Product Marketing Agency in Cleveland The Refinery builds user-focused digital assets which scale with the companies that use them. We are experts in the creation of simplified, robust online catalogs and have partnered with national brands, growing product companies and B2B manufacturers in order to give their customers the optimal experience they expect. WEB DESIGN & DIGITAL MARKETING PROJECTS & CASE STUDIES Helping Doctors Diagnose Autism. In partnership with The Cleveland Clinic, The Refinery prototyped, designed, developed and launched new technology to aid doctors in the diagnosis and treatment of autism in children. The success of this project was achieved through real-time evaluation of biometric data from the patient in a clinical setting. OUR STRATEGIC PROCESS FOR WEB DESIGN & DIGITAL MARKETING EXPLORE & DECIDE. Conversion. If your users have come this far, don’t push them away with unneeded obstacles or complicated processes. At this point, conversions are your to lose. Fixing blockers in the conversion phase can show fantastic results. SHOP & PURCHASE. Raving Fans. In this last step, it’s all about continuingthe customer
DIGITAL MARKETING NEWS & INSIGHTS Our CEO, Josh Walsh, was invited to take part in a conversation with Salsify as part of their Digital Shelf Institute, the virtual alternative to their annual e-commerce conference. Scott Sommers, the VP of Insights & Innovation at Shurtech (the makers of Duck Tape), also joined in the conversation with Josh.DESIGN CAPABILITIES
Let's Talk About Your Website Every website has it's own set of unique challenges. Our objective approach to research and design ensures we reach the right audience, with the right message, with attention to every graphical detail.OUR PARTNERS
IntelliNet Corporation is an IT Management as a Service Provider, delivering cloud and managed service solutions in a highly available, secure process to clients across the globe. We have particular specialization in multi cloud environments, infrastructure design and implementation, and IT management for availability, performance andsecurity
OUR TEAM CAN HELP YOU REACH MORE CUSTOMERS Strategic design, lean processes and plenty of hands-on experience give us the capability to transform how your customers engage and interact with your website. HOW TO IMPROVE USER EXPERIENCE USING PATH Understanding the Customer Journey When purchasing from your online catalog, our consumer generally goes through the following phases: Awareness: Through research and strategy, we identify who our target consumer is and how to reach them. Using marketing and sales techniques, we attract them to our online product catalog.; Consideration: Once consumers are aware of your WHAT'S THE DIFFERENCE BETWEEN A SITEMAP AND A WIREFRAME What is a Sitemap? Here at The Refinery, we begin creating sitemaps based on our client's current website (if they have one). This is so we can review how the current pages are organized and determine if there is anything missing, needing revisions, or that's not valuableanymore.
DIGITAL MARKETING NEWS & INSIGHTS Our CEO, Josh Walsh, was invited to take part in a conversation with Salsify as part of their Digital Shelf Institute, the virtual alternative to their annual e-commerce conference. Scott Sommers, the VP of Insights & Innovation at Shurtech (the makers of Duck Tape), also joined in the conversation with Josh.DESIGN CAPABILITIES
Let's Talk About Your Website Every website has it's own set of unique challenges. Our objective approach to research and design ensures we reach the right audience, with the right message, with attention to every graphical detail. DIGITAL AGENCY PARTNERSHIPS Created with Sketch. The Refinery has been one of my most trusted partners for over 7 years. Josh Walsh and his team not only do some of the finest work in the industry, they are people of the highest level of integrity and professionalism. No matter the project or budget, the Refinery goes above and beyond to ensure each client feels CONTACT US - THE REFINERY Ohio. 20525 Center Ridge Rd. Suite 401 Rocky River, OH 44116 (440) 799-4202. Get DirectionsLET'S WORK TOGETHER
Let's Work Together. Now's the time to take action. Fill out the short form to get the process started. We'd love to see how we can help youand your customers.
COVID-19: FREE E-COMMERCE SUPPORT FOR RETAILERS IN NEED Our local ABC news station, Channel 5, has picked up the story: The Refinery has felt our share of economic struggle over the last 19 years. I started the company in 2001 during the recession that followed 9/11. My partner Dave joined the company in 2005 and together we also weathered the 2008 financial crisis. CLEVELAND WEB DESIGN & WEBSITE DEVELOPMENT Named Cleveland’s Fastest Growing Company in 2016 In 2016, our web development and design company was honored to receive the Case Western Reserve Weatherhead award for Cleveland’s Fastest Growing company in the upstart category.This was a proud moment for us considering all of the fantastic companies that were recognized. HOW TO IMPROVE SEARCH ENGINE RANKING IN 2021 USING GOOGLE Performance The performance score of your website is based on Web Vitals, which is “an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web”.The idea behind Web Vitals is to give website owners the ability to understand the quality of the user experience, no matter what level of expertise they have. USE BRAND STORY TO BUILD CUSTOMER LOYALTY Customer loyalty is earned by telling a brand story that emotionally resonates with your customers. In this article we’ll break down what makes customers loyal to a brand, how you can position your own brand to earn that loyalty, and how to improve the design of your eIT’S ALL TEAMWORK
When you’re part of a company that deals in client services, you’re part of a team. It’s important to remember, though, you’re not just on a team with your coworkers, but also with yourclients.
WEB DESIGN & DEVELOPMENT FOR USER EXPERIENCE (UX) Helping Doctors Diagnose Autism. In partnership with The Cleveland Clinic, The Refinery prototyped, designed, developed and launched new technology to aid doctors in the diagnosis and treatment of autism in children. The success of this project was achieved through real-time evaluation of biometric data from the patient in a clinical setting. OUR TEAM - THE REFINERYTHE REFINERY APARTMENTSTHE REFINERY BARBERSHOPTHE REFINERY KALAMAZOOTHE REFINERY SALON A Product Marketing Agency in Cleveland The Refinery builds user-focused digital assets which scale with the companies that use them. We are experts in the creation of simplified, robust online catalogs and have partnered with national brands, growing product companies and B2B manufacturers in order to give their customers the optimal experience they expect. WEB DESIGN & DIGITAL MARKETING PROJECTS & CASE STUDIES Helping Doctors Diagnose Autism. In partnership with The Cleveland Clinic, The Refinery prototyped, designed, developed and launched new technology to aid doctors in the diagnosis and treatment of autism in children. The success of this project was achieved through real-time evaluation of biometric data from the patient in a clinical setting. OUR STRATEGIC PROCESS FOR WEB DESIGN & DIGITAL MARKETINGWIREFRAME FOR WEBSITE DESIGNWIREFRAME FOR WEBSITE EXPLORE & DECIDE. Conversion. If your users have come this far, don’t push them away with unneeded obstacles or complicated processes. At this point, conversions are your to lose. Fixing blockers in the conversion phase can show fantastic results. SHOP & PURCHASE. Raving Fans. In this last step, it’s all about continuingthe customer
OUR PARTNERS
IntelliNet Corporation is an IT Management as a Service Provider, delivering cloud and managed service solutions in a highly available, secure process to clients across the globe. We have particular specialization in multi cloud environments, infrastructure design and implementation, and IT management for availability, performance andsecurity
DIGITAL MARKETING NEWS & INSIGHTS Our CEO, Josh Walsh, was invited to take part in a conversation with Salsify as part of their Digital Shelf Institute, the virtual alternative to their annual e-commerce conference. Scott Sommers, the VP of Insights & Innovation at Shurtech (the makers of Duck Tape), also joined in the conversation with Josh.DESIGN CAPABILITIES
Let's Talk About Your Website Every website has it's own set of unique challenges. Our objective approach to research and design ensures we reach the right audience, with the right message, with attention to every graphical detail. CONTACT US - THE REFINERYTHE REFINERY KALAMAZOOTHE REFINERY APARTMENTSTHE REFINERY BARBERSHOPTHE REFINERY SALON Ohio. 20525 Center Ridge Rd. Suite 401 Rocky River, OH 44116 (440) 799-4202. Get Directions OUR TEAM CAN HELP YOU REACH MORE CUSTOMERS Strategic design, lean processes and plenty of hands-on experience give us the capability to transform how your customers engage and interact with your website. WHAT'S THE DIFFERENCE BETWEEN A SITEMAP AND A WIREFRAME What is a Sitemap? Here at The Refinery, we begin creating sitemaps based on our client's current website (if they have one). This is so we can review how the current pages are organized and determine if there is anything missing, needing revisions, or that's not valuableanymore.
WEB DESIGN & DEVELOPMENT FOR USER EXPERIENCE (UX) Helping Doctors Diagnose Autism. In partnership with The Cleveland Clinic, The Refinery prototyped, designed, developed and launched new technology to aid doctors in the diagnosis and treatment of autism in children. The success of this project was achieved through real-time evaluation of biometric data from the patient in a clinical setting. OUR TEAM - THE REFINERYTHE REFINERY APARTMENTSTHE REFINERY BARBERSHOPTHE REFINERY KALAMAZOOTHE REFINERY SALON A Product Marketing Agency in Cleveland The Refinery builds user-focused digital assets which scale with the companies that use them. We are experts in the creation of simplified, robust online catalogs and have partnered with national brands, growing product companies and B2B manufacturers in order to give their customers the optimal experience they expect. WEB DESIGN & DIGITAL MARKETING PROJECTS & CASE STUDIES Helping Doctors Diagnose Autism. In partnership with The Cleveland Clinic, The Refinery prototyped, designed, developed and launched new technology to aid doctors in the diagnosis and treatment of autism in children. The success of this project was achieved through real-time evaluation of biometric data from the patient in a clinical setting. OUR STRATEGIC PROCESS FOR WEB DESIGN & DIGITAL MARKETINGWIREFRAME FOR WEBSITE DESIGNWIREFRAME FOR WEBSITE EXPLORE & DECIDE. Conversion. If your users have come this far, don’t push them away with unneeded obstacles or complicated processes. At this point, conversions are your to lose. Fixing blockers in the conversion phase can show fantastic results. SHOP & PURCHASE. Raving Fans. In this last step, it’s all about continuingthe customer
OUR PARTNERS
IntelliNet Corporation is an IT Management as a Service Provider, delivering cloud and managed service solutions in a highly available, secure process to clients across the globe. We have particular specialization in multi cloud environments, infrastructure design and implementation, and IT management for availability, performance andsecurity
DIGITAL MARKETING NEWS & INSIGHTS Our CEO, Josh Walsh, was invited to take part in a conversation with Salsify as part of their Digital Shelf Institute, the virtual alternative to their annual e-commerce conference. Scott Sommers, the VP of Insights & Innovation at Shurtech (the makers of Duck Tape), also joined in the conversation with Josh.DESIGN CAPABILITIES
Let's Talk About Your Website Every website has it's own set of unique challenges. Our objective approach to research and design ensures we reach the right audience, with the right message, with attention to every graphical detail. CONTACT US - THE REFINERYTHE REFINERY KALAMAZOOTHE REFINERY APARTMENTSTHE REFINERY BARBERSHOPTHE REFINERY SALON Ohio. 20525 Center Ridge Rd. Suite 401 Rocky River, OH 44116 (440) 799-4202. Get Directions OUR TEAM CAN HELP YOU REACH MORE CUSTOMERS Strategic design, lean processes and plenty of hands-on experience give us the capability to transform how your customers engage and interact with your website. WHAT'S THE DIFFERENCE BETWEEN A SITEMAP AND A WIREFRAME What is a Sitemap? Here at The Refinery, we begin creating sitemaps based on our client's current website (if they have one). This is so we can review how the current pages are organized and determine if there is anything missing, needing revisions, or that's not valuableanymore.
DIGITAL MARKETING NEWS & INSIGHTS Our CEO, Josh Walsh, was invited to take part in a conversation with Salsify as part of their Digital Shelf Institute, the virtual alternative to their annual e-commerce conference. Scott Sommers, the VP of Insights & Innovation at Shurtech (the makers of Duck Tape), also joined in the conversation with Josh.DESIGN CAPABILITIES
Let's Talk About Your Website Every website has it's own set of unique challenges. Our objective approach to research and design ensures we reach the right audience, with the right message, with attention to every graphical detail.LET'S WORK TOGETHER
Let's Work Together. Now's the time to take action. Fill out the short form to get the process started. We'd love to see how we can help youand your customers.
DIGITAL AGENCY PARTNERSHIPS Created with Sketch. The Refinery has been one of my most trusted partners for over 7 years. Josh Walsh and his team not only do some of the finest work in the industry, they are people of the highest level of integrity and professionalism. No matter the project or budget, the Refinery goes above and beyond to ensure each client feels COVID-19: FREE E-COMMERCE SUPPORT FOR RETAILERS IN NEED Our local ABC news station, Channel 5, has picked up the story: The Refinery has felt our share of economic struggle over the last 19 years. I started the company in 2001 during the recession that followed 9/11. My partner Dave joined the company in 2005 and together we also weathered the 2008 financial crisis. CLEVELAND WEB DESIGN & WEBSITE DEVELOPMENT Named Cleveland’s Fastest Growing Company in 2016 In 2016, our web development and design company was honored to receive the Case Western Reserve Weatherhead award for Cleveland’s Fastest Growing company in the upstart category.This was a proud moment for us considering all of the fantastic companies that were recognized. THANKS - THE REFINERY Thanks for reaching out. Our team will review your message and get back to you in the next day or so. While you are waiting, check out our latest blog post USE BRAND STORY TO BUILD CUSTOMER LOYALTY Customer loyalty is earned by telling a brand story that emotionally resonates with your customers. In this article we’ll break down what makes customers loyal to a brand, how you can position your own brand to earn that loyalty, and how to improve the design of your eIT’S ALL TEAMWORK
When you’re part of a company that deals in client services, you’re part of a team. It’s important to remember, though, you’re not just on a team with your coworkers, but also with yourclients.
PURE CSS3 ACCORDION UX & SEMANTICS This is a good start — simple, meaningful, and has context. Now let's build on it. For :target to work, the anchors href needs to link to an id which will be at the parent .accordion element. Placing the id on the .accordion element rather than the .accordion__title will allow us access to style all child elements of the active (or :target) accordion to indicate the state. WEB DESIGN & DEVELOPMENT FOR USER EXPERIENCE (UX) We start with defining your customers & their expectations, creating optimal paths for them to convert. Learn more about how our design process continues & how it increases sales, leads & conversions. OUR TEAM - THE REFINERYTHE REFINERY APARTMENTSTHE REFINERY BARBERSHOPTHE REFINERY KALAMAZOOTHE REFINERY SALON A Product Marketing Agency in Cleveland The Refinery builds user-focused digital assets which scale with the companies that use them. We are experts in the creation of simplified, robust online catalogs and have partnered with national brands, growing product companies and B2B manufacturers in order to give their customers the optimal experience they expect. WEB DESIGN & DIGITAL MARKETING PROJECTS & CASE STUDIES Custom CMS Backend & Consumer Knowledge Website Build. DealerTire is a revolutionary in how consumers purchase tires for their vehicles. Our team was able to implement a brand new CMS backend for their D2C marketplace, which focused on efficiency and making their operationsmore productive.
DIGITAL MARKETING NEWS & INSIGHTS 10 Ecommerce Holiday Planning Tips for 2020. The year 2020 has been a crazy one to say the least. Covid-19, masks, social distancing, businesses closing, and the list goes on.DESIGN CAPABILITIES
Let's Talk About Your Website Every website has it's own set of unique challenges. Our objective approach to research and design ensures we reach the right audience, with the right message, with attention to every graphical detail.OUR PARTNERS
Elysian Studios Elysian Studios is a cutting-edge photography studio specializing in e-commerce photography. We take the time to talk with our customers and learn about their brand so we can best tell a story visually with their products. CONTACT US - THE REFINERYTHE REFINERY KALAMAZOOTHE REFINERY APARTMENTSTHE REFINERY BARBERSHOPTHE REFINERY SALON Ohio. 20525 Center Ridge Rd. Suite 401 Rocky River, OH 44116 (440) 799-4202. Get Directions OUR STRATEGIC PROCESS FOR WEB DESIGN & DIGITAL MARKETINGWIREFRAME FOR WEBSITE DESIGNWIREFRAME FOR WEBSITE Get Discovered Question to ponder: Would more visitors on your website convert through an easier, more user-friendly experience, and if so, how can you make it happen? We believe wholeheartedly the answer is YES, through the optimization of your Path to Purchase. Without a proper path to purchase strategy, three major issues can cause customers to jump ship before making a purchase. OUR TEAM CAN HELP YOU REACH MORE CUSTOMERS Strategic design, lean processes and plenty of hands-on experience give us the capability to transform how your customers engage and interact with your website. WHAT'S THE DIFFERENCE BETWEEN A SITEMAP AND A WIREFRAME What is a Sitemap? Here at The Refinery, we begin creating sitemaps based on our client's current website (if they have one). This is so we can review how the current pages are organized and determine if there is anything missing, needing revisions, or that's not valuableanymore.
WEB DESIGN & DEVELOPMENT FOR USER EXPERIENCE (UX) We start with defining your customers & their expectations, creating optimal paths for them to convert. Learn more about how our design process continues & how it increases sales, leads & conversions. OUR TEAM - THE REFINERYTHE REFINERY APARTMENTSTHE REFINERY BARBERSHOPTHE REFINERY KALAMAZOOTHE REFINERY SALON A Product Marketing Agency in Cleveland The Refinery builds user-focused digital assets which scale with the companies that use them. We are experts in the creation of simplified, robust online catalogs and have partnered with national brands, growing product companies and B2B manufacturers in order to give their customers the optimal experience they expect. WEB DESIGN & DIGITAL MARKETING PROJECTS & CASE STUDIES Custom CMS Backend & Consumer Knowledge Website Build. DealerTire is a revolutionary in how consumers purchase tires for their vehicles. Our team was able to implement a brand new CMS backend for their D2C marketplace, which focused on efficiency and making their operationsmore productive.
DIGITAL MARKETING NEWS & INSIGHTS 10 Ecommerce Holiday Planning Tips for 2020. The year 2020 has been a crazy one to say the least. Covid-19, masks, social distancing, businesses closing, and the list goes on.DESIGN CAPABILITIES
Let's Talk About Your Website Every website has it's own set of unique challenges. Our objective approach to research and design ensures we reach the right audience, with the right message, with attention to every graphical detail.OUR PARTNERS
Elysian Studios Elysian Studios is a cutting-edge photography studio specializing in e-commerce photography. We take the time to talk with our customers and learn about their brand so we can best tell a story visually with their products. CONTACT US - THE REFINERYTHE REFINERY KALAMAZOOTHE REFINERY APARTMENTSTHE REFINERY BARBERSHOPTHE REFINERY SALON Ohio. 20525 Center Ridge Rd. Suite 401 Rocky River, OH 44116 (440) 799-4202. Get Directions OUR STRATEGIC PROCESS FOR WEB DESIGN & DIGITAL MARKETINGWIREFRAME FOR WEBSITE DESIGNWIREFRAME FOR WEBSITE Get Discovered Question to ponder: Would more visitors on your website convert through an easier, more user-friendly experience, and if so, how can you make it happen? We believe wholeheartedly the answer is YES, through the optimization of your Path to Purchase. Without a proper path to purchase strategy, three major issues can cause customers to jump ship before making a purchase. OUR TEAM CAN HELP YOU REACH MORE CUSTOMERS Strategic design, lean processes and plenty of hands-on experience give us the capability to transform how your customers engage and interact with your website. WHAT'S THE DIFFERENCE BETWEEN A SITEMAP AND A WIREFRAME What is a Sitemap? Here at The Refinery, we begin creating sitemaps based on our client's current website (if they have one). This is so we can review how the current pages are organized and determine if there is anything missing, needing revisions, or that's not valuableanymore.
LET'S WORK TOGETHER
Let's Work Together Now's the time to take action. Fill out the short form to get the process started. We'd love to see how we can help youand your customers.
DESIGN CAPABILITIES
Let's Talk About Your Website Every website has it's own set of unique challenges. Our objective approach to research and design ensures we reach the right audience, with the right message, with attention to every graphical detail. DIGITAL AGENCY PARTNERSHIPS The Refinery has been one of my most trusted partners for over 7 years. Josh Walsh and his team not only do some of the finest work in the industry, they are people of COVID-19: FREE E-COMMERCE SUPPORT FOR RETAILERS IN NEED If you’re a local retailer who’s looking to do business online for the first time, or if you have a website but you’ve struggled to make it a reliable sales channel, we’d like to help. CLEVELAND WEB DESIGN & WEBSITE DEVELOPMENT Named Cleveland’s Fastest Growing Company in 2016 In 2016, our web development and design company was honored to receive the Case Western Reserve Weatherhead award for Cleveland’s Fastest Growing company in the upstart category.This was a proud moment for us considering all of the fantastic companies that were recognized. USE BRAND STORY TO BUILD CUSTOMER LOYALTY Customer loyalty is earned by telling a brand story that emotionally resonates with your customers. In this article we’ll break down what makes customers loyal to a brand, how you can position your own brand to earn that loyalty, and how to improve the design of your e OPEN A SUPPORT TICKET Are you an existing client in need of support from your project team? Please contact your account manager. If you don't know who your account manager is, orIT’S ALL TEAMWORK
When you’re part of a company that deals in client services, you’re part of a team. It’s important to remember, though, you’re not just on a team with your coworkers, but also with yourclients.
THANKS - THE REFINERY Thanks for reaching out. Our team will review your message and get back to you in the next day or so. While you are waiting, check out our latest blog post PURE CSS3 ACCORDION UX & SEMANTICS This is a good start — simple, meaningful, and has context. Now let's build on it. For :target to work, the anchors href needs to link to an id which will be at the parent .accordion element. Placing the id on the .accordion element rather than the .accordion__title will allow us access to style all child elements of the active (or :target) accordion to indicate the state. Download Free Guide: Generate More Sales with These 7 Product PageFeatures
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UX & WEB DESIGN BUILT AROUND YOUR CUSTOMERS We work with marketing professionals and their agencies to rethink how their websites are designed, focusing on the user's experience and behavior, so we can create optimal paths to convert. THE RESULTS? MORE SALES, LEADS AND LOYAL CUSTOMERS. WE WORK WITH _MARKETERS_ AND THEIR _AGENCIES_ TO IMPROVE THEIR DIGITALSHELF.
Improve customer experience on your website Increase e-commerce conversion rate Drive more qualified people to your website Attract new customers through content marketing Sync your data with your ERP Collect analytical data to make smarter decisions Increase repeat business from both new and existing customers Promote operational efficiency through custom quoting / product lookuptools
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Have a question? Ask one of our reps. THE REFINERY _E-COMMERCE PLATFORM_PEOPLE
WE’RE THE AGENCY YOU’D BRING HOME TO MEET YOUR MOM. We’re a service-focused team of designers, developers and marketers. We believe in partnerships — we are successful only as a result of making you successful. We don’t employ long-term contracts, proprietary software, or other lock-in techniques that the traditionalagency does.
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We couple leading industry content management, e-commerce, content syndication and related utilities into an easy to use website. WE EMPOWER MARKETERS TO CONTROL THEIR OWN CONTENT. Our platform is perfect for brands looking to stay in control of their own content andcampaigns.
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Learn more about our platform capabilities. > “I've worked with a lot of different vendors and partners in my > career. I definitely think their account management, attention to > detail and customer service is one of the best I've ever seen.”LISA HUDAK
Duck Brands - Senior Digital Marketing Manager DO YOU FULLY UNDERSTAND YOUR CUSTOMERS _PATH TO PURCHASE_?WE CAN HELP.
EVALUATE
Measure the effectiveness of your current efforts against our proven path to purchase map.STRATEGIZE
Discuss your strengths and weaknesses and strategize about how you cancapitalize on them.
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Build new features and functionality that will drive your strategyforward.
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Learn more about our approach. WHAT MAKES OUR APPROACH SO DIFFERENT? DO YOU KNOW WHERE YOUR LOST SALES ARE GOING? We use our proven Path to Purchase map, continuously evaluating your website across dozens of criteria which are critical to your success. Throughout this process, we identify opportunities to capitalize on your strengths, improve any weaknesses in your customer journey, and fill in the functional gaps your users are experiencing. Beyond just strategic insights, The Refinery will give you an actionable plan of prioritized projects for success. Our team will then work with your internal team and/or agency to execute each ofthese projects.
Learn more about our approach. WHAT’S MY INVESTMENT? What are LOST SALES costing you daily? Monthly? Annually? How many potential opportunities are you missing out on because people can't FIND you? How much are you spending on INEFFECTIVE MARKETING strategies? How many people visit your website without ever making apurchase?
A lack of insight could be costing you a great deal. GET YOUR FREE ANALYSIS Try us out. We’ll review one of your products, put together a personalized report, and walk you through it.Get Started
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