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TEALIUM
Tealium. Expand/CollapseMenu. Discussions & Ideas Discussions & Ideas. Product Guides Product Guides. Knowledge Base Knowledge Base. Developer Docs Developer Docs. Education Education. Blog TLC Blog. Support Desk Support Desk. WHAT IS A CUSTOMER DATA PLATFORM CDP The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.”. Basically it’s a prebuilt system that centralizes customer data from all sources and then makes this data available to other systems for marketing campaigns, customerservice
HOME | TEALIUM DEVELOPER DOCS Home | Tealium Developer Docs. Get Started. Learn the basics of mobile and explore the available features and integrations. Quick Start Guide: Mobile | Web. Mobile Concepts. Feature Comparison. RemoteCommands.
CLIENT VS SERVER-SIDE TRACKING Advantages of Server-side Tracking. Control, Accuracy, Reliability. Tracking on the client-side involves potentially millions of devices and scenarios, leading to an increased likelihood that something impacting data transmission could occur. Server-side tracking is generally more reliable because the scope of data management isgreatly reduced
DEBUGGING | TEALIUM FOR JAVASCRIPT (UTAG.JS) |TEALIUMSEE MORE ONDOCS.TEALIUM.COM
SURVIVE THIRD-PARTY COOKIE LOSS What is third-party cookie loss? Third-party cookies are a way for companies to track consumer habits across digital properties they don’t own. Consumers are demanding more control over their online privacy, and by 2022 every web browser will block third-party cookies. Digital marketers will no longer have that data to refine theirtargeted
CONSENT MANAGEMENT
TEALIUM | CUSTOMER DATA HUB AND ENTERPRISE TAG MANAGEMENTPRODUCTSSOLUTIONSINTEGRATIONSRESOURCESCOMPANYFOR DEVELOPERS All of your data. Fully integrated. Tealium’s Customer Data Hub connects your mobile, web, offline, and other data sources together with every vendor integration. Get to know your customers, identify untouched opportunities and deliver incredible customer experiences. Start connecting all GOOGLE ANALYTICS INTEGRATION Business Application Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.; Client-Based These connectors send data to the desired vendor or service directly from the client or device where the data is originating.; Cloud-Based These connectors are hosted integrations within the Tealium platform utilizing 4 GUIDING PRINCIPLES TO LIVE BY FOR CUSTOMER DATA #4: Demand True Real-Time Capabilities. Consumers aren’t demanding real-time moments from the brands they engage with, they’re expecting it. Along with personalization, creating content that speaks to them and having very timely moments of interaction, it’s no small feat for brands to get the customer experience right, not just the first time, but every time.TEALIUM
Tealium. Expand/CollapseMenu. Discussions & Ideas Discussions & Ideas. Product Guides Product Guides. Knowledge Base Knowledge Base. Developer Docs Developer Docs. Education Education. Blog TLC Blog. Support Desk Support Desk. WHAT IS A CUSTOMER DATA PLATFORM CDP The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.”. Basically it’s a prebuilt system that centralizes customer data from all sources and then makes this data available to other systems for marketing campaigns, customerservice
HOME | TEALIUM DEVELOPER DOCS Home | Tealium Developer Docs. Get Started. Learn the basics of mobile and explore the available features and integrations. Quick Start Guide: Mobile | Web. Mobile Concepts. Feature Comparison. RemoteCommands.
CLIENT VS SERVER-SIDE TRACKING Advantages of Server-side Tracking. Control, Accuracy, Reliability. Tracking on the client-side involves potentially millions of devices and scenarios, leading to an increased likelihood that something impacting data transmission could occur. Server-side tracking is generally more reliable because the scope of data management isgreatly reduced
DEBUGGING | TEALIUM FOR JAVASCRIPT (UTAG.JS) |TEALIUMSEE MORE ONDOCS.TEALIUM.COM
SURVIVE THIRD-PARTY COOKIE LOSS What is third-party cookie loss? Third-party cookies are a way for companies to track consumer habits across digital properties they don’t own. Consumers are demanding more control over their online privacy, and by 2022 every web browser will block third-party cookies. Digital marketers will no longer have that data to refine theirtargeted
CONSENT MANAGEMENT
DOCS OVERVIEW
Understanding the Tealium Customer Data Hub. The CDH is the Tealium solution providing a central platform for end-to-end management of customer data across a tech stack. The Data Layer is the bedrock of your Tealium solution and serves as the one true definition of yourdata.
HOME | TEALIUM DEVELOPER DOCS Home | Tealium Developer Docs. Get Started. Learn the basics of mobile and explore the available features and integrations. Quick Start Guide: Mobile | Web. Mobile Concepts. Feature Comparison. RemoteCommands.
WHAT IS A CUSTOMER DATA PLATFORM CDP 1. Single View of the Customer – CDPs are purpose-built to collect data from a wide range of sources, unify it together to form a comprehensive view of the customer across devices and channels, and then make that data available to other systems. That view of the customer can move with your business and customers to wherever it needs to be. 2. Agility – A CDP provides organizations a tool TEALIUM | CUSTOMER DATA HUB AND ENTERPRISE TAG …TRANSLATE THIS PAGE All of your data. Fully integrated. Tealium’s Customer Data Hub connects your mobile, web, offline, and other data sources together with every vendor integration. Get to know your customers, identify untouched opportunities and deliver incredible customer experiences. Start connecting all TEALIUM AUDIENCESTREAM Tealium AudienceStream CDP integrates with your email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use. You can trigger actions, based on real time customer data signals, and engage with your customerslike never
THIRD-PARTY DATA ARCHIVESthird-party data
INSTALL | TEALIUM FOR JAVASCRIPT (UTAG.JS) |TEALIUM Learn more about the order of operations to understand how the Universal Tag utag.js loads.. Validate Installation. Use the following tools to validate that your utag.js installation is working properly.. Universal Tag Debugger. The Universal Tag Debugger (or “utag debugger”) provides an easy way to validate your data layer and tracking calls in real-time as you navigate your site. THE 2021 STATE OF THE CUSTOMER DATA PLATFORM (CDP) REPORT How customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021. This report surveyed 300 marketers in the US across 5 major industries with the goal of developing a better understanding of the current and future state of CDPs. The findings revealed why CDPs were central to solving the challenges of 2020,including
THE PRESENT AND FUTURE OF FINANCIAL SERVICES MARKETING A change in environment brings new challenges for FinServ Orgs that marketers need to overcome, find out how your peers are addressingchallenges such as
A FAST CHANGING DIGITAL LANDSCAPE: APAC'S TRANSITION TO Financial service companies in APAC face a simple choice: digitalise or disappear. In embracing a digital future, how can financial service brands take this opportunity to TEALIUM | CUSTOMER DATA HUB AND ENTERPRISE TAG MANAGEMENTPRODUCTSSOLUTIONSINTEGRATIONSRESOURCESCOMPANYFOR DEVELOPERS All of your data. Fully integrated. Tealium’s Customer Data Hub connects your mobile, web, offline, and other data sources together with every vendor integration. Get to know your customers, identify untouched opportunities and deliver incredible customer experiences. Start connecting all GOOGLE ANALYTICS INTEGRATION Business Application Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.; Client-Based These connectors send data to the desired vendor or service directly from the client or device where the data is originating.; Cloud-Based These connectors are hosted integrations within the Tealium platform utilizing 4 GUIDING PRINCIPLES TO LIVE BY FOR CUSTOMER DATA #4: Demand True Real-Time Capabilities. Consumers aren’t demanding real-time moments from the brands they engage with, they’re expecting it. Along with personalization, creating content that speaks to them and having very timely moments of interaction, it’s no small feat for brands to get the customer experience right, not just the first time, but every time. THE FOUNDATIONS OF A LONG-TERM MARKETING STRATEGY The ease of bringing fresh tools together, and integrating with existing solutions means that the long-term goal to personalise the digital channels becomes a reality. In connecting all the dots, the 360 view becomes feasible, through disrupting siloes; subsequently allowing the marketing function to better personalise customercommunications.
SURVIVE THIRD-PARTY COOKIE LOSS What is third-party cookie loss? Third-party cookies are a way for companies to track consumer habits across digital properties they don’t own. Consumers are demanding more control over their online privacy, and by 2022 every web browser will block third-party cookies. Digital marketers will no longer have that data to refine theirtargeted
CHECKLIST: 5 KEY DIMENSIONS TO DATA READINESS Every large-scale digital transformation initiative relies on a foundation of trusted customer data. The tried and true “garbage in, garbage out” mantra remains prevalent for advanced analytics projects, machine learning algorithms, or single view of the customerinitiatives.
CONSENT MANAGEMENT
DEBUGGING | TEALIUM FOR JAVASCRIPT (UTAG.JS) |TEALIUMSEE MORE ONDOCS.TEALIUM.COM
TRACKING FUNCTIONS
The following tracking functions are available: Function. Description. utag.link () Tracks non-page views, page interactions, and other dynamic page events. utag.track () Tracks either page views or events, based on the first parameter value. utag.view () Tracks page views, virtual page views, and Ajax page flows. SINGLE-PAGE APPLICATIONS TEALIUM | CUSTOMER DATA HUB AND ENTERPRISE TAG MANAGEMENTPRODUCTSSOLUTIONSINTEGRATIONSRESOURCESCOMPANYFOR DEVELOPERS All of your data. Fully integrated. Tealium’s Customer Data Hub connects your mobile, web, offline, and other data sources together with every vendor integration. Get to know your customers, identify untouched opportunities and deliver incredible customer experiences. Start connecting all GOOGLE ANALYTICS INTEGRATION Business Application Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.; Client-Based These connectors send data to the desired vendor or service directly from the client or device where the data is originating.; Cloud-Based These connectors are hosted integrations within the Tealium platform utilizing 4 GUIDING PRINCIPLES TO LIVE BY FOR CUSTOMER DATA #4: Demand True Real-Time Capabilities. Consumers aren’t demanding real-time moments from the brands they engage with, they’re expecting it. Along with personalization, creating content that speaks to them and having very timely moments of interaction, it’s no small feat for brands to get the customer experience right, not just the first time, but every time. THE FOUNDATIONS OF A LONG-TERM MARKETING STRATEGY The ease of bringing fresh tools together, and integrating with existing solutions means that the long-term goal to personalise the digital channels becomes a reality. In connecting all the dots, the 360 view becomes feasible, through disrupting siloes; subsequently allowing the marketing function to better personalise customercommunications.
SURVIVE THIRD-PARTY COOKIE LOSS What is third-party cookie loss? Third-party cookies are a way for companies to track consumer habits across digital properties they don’t own. Consumers are demanding more control over their online privacy, and by 2022 every web browser will block third-party cookies. Digital marketers will no longer have that data to refine theirtargeted
CHECKLIST: 5 KEY DIMENSIONS TO DATA READINESS Every large-scale digital transformation initiative relies on a foundation of trusted customer data. The tried and true “garbage in, garbage out” mantra remains prevalent for advanced analytics projects, machine learning algorithms, or single view of the customerinitiatives.
CONSENT MANAGEMENT
DEBUGGING | TEALIUM FOR JAVASCRIPT (UTAG.JS) |TEALIUMSEE MORE ONDOCS.TEALIUM.COM
TRACKING FUNCTIONS
The following tracking functions are available: Function. Description. utag.link () Tracks non-page views, page interactions, and other dynamic page events. utag.track () Tracks either page views or events, based on the first parameter value. utag.view () Tracks page views, virtual page views, and Ajax page flows. SINGLE-PAGE APPLICATIONSTEALIUM
Exams and Practicals. When you are ready to formally demonstrate your Tealium Tech Chops, check out our Exams and Practicals! "Having only basic Web Dev knowledge, the detailed elaboration on the data layer helped me quite a lot." "Hands on experience via the Labs helped to cement the learning." "Understanding the data layer - finally :-)" HOME | TEALIUM DEVELOPER DOCS Home | Tealium Developer Docs. Get Started. Learn the basics of mobile and explore the available features and integrations. Quick Start Guide: Mobile | Web. Mobile Concepts. Feature Comparison. RemoteCommands.
THIRD-PARTY DATA ARCHIVESthird-party data
THE PRESENT AND FUTURE OF FINANCIAL SERVICES MARKETING A change in environment brings new challenges for FinServ Orgs that marketers need to overcome, find out how your peers are addressingchallenges such as
ADOBE EXPERIENCE CLOUD INTEGRATIONS WITH TEALIUM CUSTOMER Tealium currently deploys Adobe products across thousands of digital properties. Using data seamlessly between Adobe products and your tech stack as a whole, unlocks the power to deliver timely, contextual and consistent customer experiences. The Tealium Customer Data Hub integrates across the Adobe Experience Cloud including: AdobeAnalytics®.
ADOBE ANALYTICS INTEGRATION Adobe Analytics can be integrated in the following ways: Business Application Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess. Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where thedata
THE DEFINITIVE GUIDE TO CUSTOMER DATA PLATFORMS Customer data will fuel the future of customer experience—a CDP will drive it. We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.. You’ve already got all the customer data youneed to succeed.
TEALIUM.COM
tealium.com
THE 2021 STATE OF THE CUSTOMER DATA PLATFORM (CDP) REPORT How customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021. This report surveyed 300 marketers in the US across 5 major industries with the goal of developing a better understanding of the current and future state of CDPs. The findings revealed why CDPs were central to solving the challenges of 2020,including
A FAST CHANGING DIGITAL LANDSCAPE: APAC'S TRANSITION TO Financial service companies in APAC face a simple choice: digitalise or disappear. In embracing a digital future, how can financial service brands take this opportunity to TEALIUM | CUSTOMER DATA HUB AND ENTERPRISE TAG MANAGEMENTPRODUCTSSOLUTIONSINTEGRATIONSRESOURCESCOMPANYFOR DEVELOPERS All of your data. Fully integrated. Tealium’s Customer Data Hub connects your mobile, web, offline, and other data sources together with every vendor integration. Get to know your customers, identify untouched opportunities and deliver incredible customer experiences. Start connecting all GOOGLE ANALYTICS INTEGRATION Business Application Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.; Client-Based These connectors send data to the desired vendor or service directly from the client or device where the data is originating.; Cloud-Based These connectors are hosted integrations within the Tealium platform utilizing 4 GUIDING PRINCIPLES TO LIVE BY FOR CUSTOMER DATA #4: Demand True Real-Time Capabilities. Consumers aren’t demanding real-time moments from the brands they engage with, they’re expecting it. Along with personalization, creating content that speaks to them and having very timely moments of interaction, it’s no small feat for brands to get the customer experience right, not just the first time, but every time. THE FOUNDATIONS OF A LONG-TERM MARKETING STRATEGY The ease of bringing fresh tools together, and integrating with existing solutions means that the long-term goal to personalise the digital channels becomes a reality. In connecting all the dots, the 360 view becomes feasible, through disrupting siloes; subsequently allowing the marketing function to better personalise customercommunications.
SURVIVE THIRD-PARTY COOKIE LOSS What is third-party cookie loss? Third-party cookies are a way for companies to track consumer habits across digital properties they don’t own. Consumers are demanding more control over their online privacy, and by 2022 every web browser will block third-party cookies. Digital marketers will no longer have that data to refine theirtargeted
CHECKLIST: 5 KEY DIMENSIONS TO DATA READINESS Every large-scale digital transformation initiative relies on a foundation of trusted customer data. The tried and true “garbage in, garbage out” mantra remains prevalent for advanced analytics projects, machine learning algorithms, or single view of the customerinitiatives.
CONSENT MANAGEMENT
DEBUGGING | TEALIUM FOR JAVASCRIPT (UTAG.JS) |TEALIUMSEE MORE ONDOCS.TEALIUM.COM
TRACKING FUNCTIONS
The following tracking functions are available: Function. Description. utag.link () Tracks non-page views, page interactions, and other dynamic page events. utag.track () Tracks either page views or events, based on the first parameter value. utag.view () Tracks page views, virtual page views, and Ajax page flows. SINGLE-PAGE APPLICATIONS TEALIUM | CUSTOMER DATA HUB AND ENTERPRISE TAG MANAGEMENTPRODUCTSSOLUTIONSINTEGRATIONSRESOURCESCOMPANYFOR DEVELOPERS All of your data. Fully integrated. Tealium’s Customer Data Hub connects your mobile, web, offline, and other data sources together with every vendor integration. Get to know your customers, identify untouched opportunities and deliver incredible customer experiences. Start connecting all GOOGLE ANALYTICS INTEGRATION Business Application Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.; Client-Based These connectors send data to the desired vendor or service directly from the client or device where the data is originating.; Cloud-Based These connectors are hosted integrations within the Tealium platform utilizing 4 GUIDING PRINCIPLES TO LIVE BY FOR CUSTOMER DATA #4: Demand True Real-Time Capabilities. Consumers aren’t demanding real-time moments from the brands they engage with, they’re expecting it. Along with personalization, creating content that speaks to them and having very timely moments of interaction, it’s no small feat for brands to get the customer experience right, not just the first time, but every time. THE FOUNDATIONS OF A LONG-TERM MARKETING STRATEGY The ease of bringing fresh tools together, and integrating with existing solutions means that the long-term goal to personalise the digital channels becomes a reality. In connecting all the dots, the 360 view becomes feasible, through disrupting siloes; subsequently allowing the marketing function to better personalise customercommunications.
SURVIVE THIRD-PARTY COOKIE LOSS What is third-party cookie loss? Third-party cookies are a way for companies to track consumer habits across digital properties they don’t own. Consumers are demanding more control over their online privacy, and by 2022 every web browser will block third-party cookies. Digital marketers will no longer have that data to refine theirtargeted
CHECKLIST: 5 KEY DIMENSIONS TO DATA READINESS Every large-scale digital transformation initiative relies on a foundation of trusted customer data. The tried and true “garbage in, garbage out” mantra remains prevalent for advanced analytics projects, machine learning algorithms, or single view of the customerinitiatives.
CONSENT MANAGEMENT
DEBUGGING | TEALIUM FOR JAVASCRIPT (UTAG.JS) |TEALIUMSEE MORE ONDOCS.TEALIUM.COM
TRACKING FUNCTIONS
The following tracking functions are available: Function. Description. utag.link () Tracks non-page views, page interactions, and other dynamic page events. utag.track () Tracks either page views or events, based on the first parameter value. utag.view () Tracks page views, virtual page views, and Ajax page flows. SINGLE-PAGE APPLICATIONSTEALIUM
Exams and Practicals. When you are ready to formally demonstrate your Tealium Tech Chops, check out our Exams and Practicals! "Having only basic Web Dev knowledge, the detailed elaboration on the data layer helped me quite a lot." "Hands on experience via the Labs helped to cement the learning." "Understanding the data layer - finally :-)" HOME | TEALIUM DEVELOPER DOCS Home | Tealium Developer Docs. Get Started. Learn the basics of mobile and explore the available features and integrations. Quick Start Guide: Mobile | Web. Mobile Concepts. Feature Comparison. RemoteCommands.
THIRD-PARTY DATA ARCHIVESthird-party data
THE PRESENT AND FUTURE OF FINANCIAL SERVICES MARKETING A change in environment brings new challenges for FinServ Orgs that marketers need to overcome, find out how your peers are addressingchallenges such as
ADOBE EXPERIENCE CLOUD INTEGRATIONS WITH TEALIUM CUSTOMER Tealium currently deploys Adobe products across thousands of digital properties. Using data seamlessly between Adobe products and your tech stack as a whole, unlocks the power to deliver timely, contextual and consistent customer experiences. The Tealium Customer Data Hub integrates across the Adobe Experience Cloud including: AdobeAnalytics®.
ADOBE ANALYTICS INTEGRATION Adobe Analytics can be integrated in the following ways: Business Application Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess. Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where thedata
THE DEFINITIVE GUIDE TO CUSTOMER DATA PLATFORMS Customer data will fuel the future of customer experience—a CDP will drive it. We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.. You’ve already got all the customer data youneed to succeed.
TEALIUM.COM
tealium.com
A FAST CHANGING DIGITAL LANDSCAPE: APAC'S TRANSITION TO Financial service companies in APAC face a simple choice: digitalise or disappear. In embracing a digital future, how can financial service brands take this opportunity to THE 2021 STATE OF THE CUSTOMER DATA PLATFORM (CDP) REPORT How customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021. This report surveyed 300 marketers in the US across 5 major industries with the goal of developing a better understanding of the current and future state of CDPs. The findings revealed why CDPs were central to solving the challenges of 2020,including
TEALIUM | CUSTOMER DATA HUB AND ENTERPRISE TAG MANAGEMENTPRODUCTSSOLUTIONSINTEGRATIONSRESOURCESCOMPANYFOR DEVELOPERS All of your data. Fully integrated. Tealium’s Customer Data Hub connects your mobile, web, offline, and other data sources together with every vendor integration. Get to know your customers, identify untouched opportunities and deliver incredible customer experiences. Start connecting all GOOGLE ANALYTICS INTEGRATION Business Application Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.; Client-Based These connectors send data to the desired vendor or service directly from the client or device where the data is originating.; Cloud-Based These connectors are hosted integrations within the Tealium platform utilizing HOME | TEALIUM DEVELOPER DOCS Home | Tealium Developer Docs. Get Started. Learn the basics of mobile and explore the available features and integrations. Quick Start Guide: Mobile | Web. Mobile Concepts. Feature Comparison. RemoteCommands.
WHAT IS A CUSTOMER DATA PLATFORM CDP The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.”. Basically it’s a prebuilt system that centralizes customer data from all sources and then makes this data available to other systems for marketing campaigns, customerservice
CDP AND DMP
A Customer Data Platform (CDP) is a service to capture, correlate, and activate customer data across multiple channels, devices, and technologies. They provide a single view of the customer and allow for powerful data enablement across multiple teams, tools, skill sets, and features. CDPs create centralized data to be used by all facets of an SURVIVE THIRD-PARTY COOKIE LOSS What is third-party cookie loss? Third-party cookies are a way for companies to track consumer habits across digital properties they don’t own. Consumers are demanding more control over their online privacy, and by 2022 every web browser will block third-party cookies. Digital marketers will no longer have that data to refine theirtargeted
TEALIUM FOR JAVASCRIPT (UTAG.JS) Learn to install Tealium for JavaScript (Web). Learn about the functions for tracking user activity. Learn about the data layer that is part of the Universal Data Object generated by utag.js . Learn about the Universal Data Object ( utag_data) and the different types of web page data it makes available. Learn about how the TealiumUniversal tag
THE FOUNDATIONS OF A LONG-TERM MARKETING STRATEGY The ease of bringing fresh tools together, and integrating with existing solutions means that the long-term goal to personalise the digital channels becomes a reality. In connecting all the dots, the 360 view becomes feasible, through disrupting siloes; subsequently allowing the marketing function to better personalise customercommunications.
CONSENT MANAGEMENT
THE LONG TERM SOLUTION TO COOKIE LIMITATIONS WITH APPLE'S The Long Term Solution to Cookie Limitations with Apple’s ITP 2.2. With each release of ITP, Apple manages to shake things up just as marketers and data analysts get comfortable. Instead of bouncing from short-term solution to short-term solution, today I’ll talk about how you can create a long-term strategy through authentication. TEALIUM | CUSTOMER DATA HUB AND ENTERPRISE TAG MANAGEMENTPRODUCTSSOLUTIONSINTEGRATIONSRESOURCESCOMPANYFOR DEVELOPERS All of your data. Fully integrated. Tealium’s Customer Data Hub connects your mobile, web, offline, and other data sources together with every vendor integration. Get to know your customers, identify untouched opportunities and deliver incredible customer experiences. Start connecting all GOOGLE ANALYTICS INTEGRATION Business Application Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.; Client-Based These connectors send data to the desired vendor or service directly from the client or device where the data is originating.; Cloud-Based These connectors are hosted integrations within the Tealium platform utilizing HOME | TEALIUM DEVELOPER DOCS Home | Tealium Developer Docs. Get Started. Learn the basics of mobile and explore the available features and integrations. Quick Start Guide: Mobile | Web. Mobile Concepts. Feature Comparison. RemoteCommands.
WHAT IS A CUSTOMER DATA PLATFORM CDP The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.”. Basically it’s a prebuilt system that centralizes customer data from all sources and then makes this data available to other systems for marketing campaigns, customerservice
CDP AND DMP
A Customer Data Platform (CDP) is a service to capture, correlate, and activate customer data across multiple channels, devices, and technologies. They provide a single view of the customer and allow for powerful data enablement across multiple teams, tools, skill sets, and features. CDPs create centralized data to be used by all facets of an SURVIVE THIRD-PARTY COOKIE LOSS What is third-party cookie loss? Third-party cookies are a way for companies to track consumer habits across digital properties they don’t own. Consumers are demanding more control over their online privacy, and by 2022 every web browser will block third-party cookies. Digital marketers will no longer have that data to refine theirtargeted
TEALIUM FOR JAVASCRIPT (UTAG.JS) Learn to install Tealium for JavaScript (Web). Learn about the functions for tracking user activity. Learn about the data layer that is part of the Universal Data Object generated by utag.js . Learn about the Universal Data Object ( utag_data) and the different types of web page data it makes available. Learn about how the TealiumUniversal tag
THE FOUNDATIONS OF A LONG-TERM MARKETING STRATEGY The ease of bringing fresh tools together, and integrating with existing solutions means that the long-term goal to personalise the digital channels becomes a reality. In connecting all the dots, the 360 view becomes feasible, through disrupting siloes; subsequently allowing the marketing function to better personalise customercommunications.
CONSENT MANAGEMENT
THE LONG TERM SOLUTION TO COOKIE LIMITATIONS WITH APPLE'S The Long Term Solution to Cookie Limitations with Apple’s ITP 2.2. With each release of ITP, Apple manages to shake things up just as marketers and data analysts get comfortable. Instead of bouncing from short-term solution to short-term solution, today I’ll talk about how you can create a long-term strategy through authentication.CUSTOMER DATA HUB
The Customer Data Hub is a single approach to collecting, managing data and making it available to every customer touchpoint and marketing technology vendor in real time and fuels exceptional customer experiences and insights. This range of functionality isenabled
CAREERS - TEALIUM
Tealium understands that work satisfaction comes in many forms and wishes to create a well balanced work environment for all employees. The following perks and benefits are applicable for our San Diego office with each region offering it’s own set of benefits and perks. Flexible Hours. Choose hours that work well for you and your life.CDP AND DMP
A Customer Data Platform (CDP) is a service to capture, correlate, and activate customer data across multiple channels, devices, and technologies. They provide a single view of the customer and allow for powerful data enablement across multiple teams, tools, skill sets, and features. CDPs create centralized data to be used by all facets of an TEALIUM FOR JAVASCRIPT (UTAG.JS) Learn to install Tealium for JavaScript (Web). Learn about the functions for tracking user activity. Learn about the data layer that is part of the Universal Data Object generated by utag.js . Learn about the Universal Data Object ( utag_data) and the different types of web page data it makes available. Learn about how the TealiumUniversal tag
EVENT DATA FRAMEWORK Integrate Customer Data Everywhere. Tealium helps you inventory and map your customer data so that you can easily get it where it needs to go. Whether you need to manage data via tags, webhooks, APIs, embedded libraries, or SDKs, Tealium’s Event Data Framework manages it CLIENT VS SERVER-SIDE TRACKING Advantages of Server-side Tracking. Control, Accuracy, Reliability. Tracking on the client-side involves potentially millions of devices and scenarios, leading to an increased likelihood that something impacting data transmission could occur. Server-side tracking is generally more reliable because the scope of data management isgreatly reduced
TEALIUM.COM
tealium.com
DATA LAYER OBJECT (B) Additional Considerations. The b object is not global. The b object is a locally scoped variable, only available in All Tags and Tag Scoped extensions.; Extensions scoped to Pre Loader run before the b object has been created.; Extensions scoped to DOM Ready run independently from the main order of operations, so the b object cannot be referenced in this scope either. SINGLE-PAGE APPLICATIONS Setup. On a single-page application (SPA) where the page loads utag.js only once per visit, suppress the automatic page view tracking call to allow your application to make these calls directly.. To override the automatic page tracking add this line to your page prior to loadingutag.js:
TRACKING FUNCTIONS
The following tracking functions are available: Function. Description. utag.link () Tracks non-page views, page interactions, and other dynamic page events. utag.track () Tracks either page views or events, based on the first parameter value. utag.view () Tracks page views, virtual page views, and Ajax page flows.* Products
* Overview
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