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T BRAND
We use cookies and similar methods to recognize visitors and remember their preferences. We also use them to measure ad campaign effectiveness, target ads and analyze site traffic.IMPACT | T BRAND
Managing Director of Strategy. Jennifer Donahue. Vice President, Advertising Finance. Nicole Ogoff. Head of Special Projects, T Brand. Catherine Tirpak. Director of Program Management. Nur El Shami. Executive Director, Strategic Operations. DISCOVERING GENDER'S SURPRISING ROLE IN TRUE CRIME In a six-episode podcast, T Brand dug into the archetypes often associated with women who kill. From Belle Gunness, who was labeled a “Black Widow,” to Lizzie Borden, tagged as a “Woman Who Snapped,” we explored the intrigue, psychology and history of female killers. In each episode, our host, true crime writer Tori Telfer, wasjoined
COOKIE POLICY
This Cookie Policy explains how we use cookies and similar tracking methods (such as pixels, SDKs, JavaScript, device identifiers, etc., which we refer to as “trackers”) when you visit our site. “Our site” means our websites, emails, apps and other services that link to this Cookie Policy. For a complete list of our cookie policiesT BRAND
We use cookies and similar methods to recognize visitors and remember their preferences. We also use them to measure ad campaign effectiveness, target ads and analyze site traffic.IMPACT | T BRAND
Managing Director of Strategy. Jennifer Donahue. Vice President, Advertising Finance. Nicole Ogoff. Head of Special Projects, T Brand. Catherine Tirpak. Director of Program Management. Nur El Shami. Executive Director, Strategic Operations. DISCOVERING GENDER'S SURPRISING ROLE IN TRUE CRIME In a six-episode podcast, T Brand dug into the archetypes often associated with women who kill. From Belle Gunness, who was labeled a “Black Widow,” to Lizzie Borden, tagged as a “Woman Who Snapped,” we explored the intrigue, psychology and history of female killers. In each episode, our host, true crime writer Tori Telfer, wasjoined
COOKIE POLICY
This Cookie Policy explains how we use cookies and similar tracking methods (such as pixels, SDKs, JavaScript, device identifiers, etc., which we refer to as “trackers”) when you visit our site. “Our site” means our websites, emails, apps and other services that link to this Cookie Policy. For a complete list of our cookie policiesCOOKIE POLICY
This Cookie Policy explains how we use cookies and similar tracking methods (such as pixels, SDKs, JavaScript, device identifiers, etc., which we refer to as “trackers”) when you visit our site. “Our site” means our websites, emails, apps and other services that link to this Cookie Policy. For a complete list of our cookie policiesT BRAND
We use cookies and similar methods to recognize visitors and remember their preferences. We also use them to measure ad campaign effectiveness, target ads and analyze site traffic.IMPACT | T BRAND
Managing Director of Strategy. Jennifer Donahue. Vice President, Advertising Finance. Nicole Ogoff. Head of Special Projects, T Brand. Catherine Tirpak. Director of Program Management. Nur El Shami. Executive Director, Strategic Operations. DISCOVERING GENDER'S SURPRISING ROLE IN TRUE CRIME In a six-episode podcast, T Brand dug into the archetypes often associated with women who kill. From Belle Gunness, who was labeled a “Black Widow,” to Lizzie Borden, tagged as a “Woman Who Snapped,” we explored the intrigue, psychology and history of female killers. In each episode, our host, true crime writer Tori Telfer, wasjoined
COOKIE POLICY
This Cookie Policy explains how we use cookies and similar tracking methods (such as pixels, SDKs, JavaScript, device identifiers, etc., which we refer to as “trackers”) when you visit our site. “Our site” means our websites, emails, apps and other services that link to this Cookie Policy. For a complete list of our cookie policiesT BRAND
We use cookies and similar methods to recognize visitors and remember their preferences. We also use them to measure ad campaign effectiveness, target ads and analyze site traffic.IMPACT | T BRAND
Managing Director of Strategy. Jennifer Donahue. Vice President, Advertising Finance. Nicole Ogoff. Head of Special Projects, T Brand. Catherine Tirpak. Director of Program Management. Nur El Shami. Executive Director, Strategic Operations. DISCOVERING GENDER'S SURPRISING ROLE IN TRUE CRIME In a six-episode podcast, T Brand dug into the archetypes often associated with women who kill. From Belle Gunness, who was labeled a “Black Widow,” to Lizzie Borden, tagged as a “Woman Who Snapped,” we explored the intrigue, psychology and history of female killers. In each episode, our host, true crime writer Tori Telfer, wasjoined
COOKIE POLICY
This Cookie Policy explains how we use cookies and similar tracking methods (such as pixels, SDKs, JavaScript, device identifiers, etc., which we refer to as “trackers”) when you visit our site. “Our site” means our websites, emails, apps and other services that link to this Cookie Policy. For a complete list of our cookie policies A SYMPHONY OF SCIENCE: THE JOURNEY OF A VACCINE Drawing inspiration from Sergei Prokofiev’s “Peter and the Wolf Op. 67,” T Brand created a short animated film to represent how vaccines come into being. Filled with dancing, darting characters and the sounds of unique instruments to illustrate how a vaccine could attack a virus in the human body, a symphony accompaniment defines the THE TIDE GUIDE TO TOTAL CLEAN With Tide Hygiene Clean as the hero, T Brand created a multi-pronged approach to raise awareness of the importance of proper laundry habits and keeping a clean home. Combining science, service journalism and stain-fighting tricks, we built a creative ecosystem including a Clean Living newsroom hub, a custom Paid Post with animated illustration DEMONSTRATING THAT WHEN PEOPLE MATTER, BUSINESS The other 90 percent includes all the unseen parts that are vital to success. T Brand reveals that this hidden foundation — the other 90 percent — includes all the people behind the scenes. For TriNet, people matter, and that mantra inspired all of our work. To validate TriNet’s People Matter mission, we created a cinematic two-part, 10 IGNITING ECO-ACTION THROUGH EDUCATION AND BEAUTY T Brand Studio created three original animated videos, three Paid Post quizzes, custom audio programming and social content to align with World Oceans Day, Earth Day and the holiday season. In this work, we aimed to ignite action around sustainable living and build understanding around issues like recycling and single-use plastic.NEW WAYS OF WORKING
T Brand set out to position Citrix as a global leader in the future of work. Although the implications of a worldwide crisis are solemn, we created a program that feels inspiring, informative and optimistic. Breakthroughs.”. Using a blend of ingenuity, remote production know-how and NYT-inspired journalistic storytelling, coupled with AN ODE TO NEW YORK THIS SUMMER By March, it was a matter of life and death. And as warm weather approached, The Mayor’s Office at The City of New York needed a way to retrain New Yorkers how to have a safe summer in the city. The city wanted a simple, design-driven way to persuade New Yorkers to change their behavior. In its most urgent and impactful pro-bono work to date TAKING GEN Z TO THE POLLS Notably, each facet of the Paid Post was created by a member of Gen Z, including the eye grabbing illustrated portraits by 23-year-old Scheba Derogene. The program was further amplified by a print ad emphasizing Snapchat’s drive to register new voters. “As students who haven’t had the chance to vote, changing our schools gives us achance
BRINGING CRAFTSMANSHIP TO LIFE Cartier is known for its commitment to craftsmanship. But as a legacy brand, Cartier is not often recognized for standout creativity. To help millennial consumers recognize Cartier’s bold approach to craftmanship, T Brand explored the question of how a creator can be REDISCOVERING A SCI-FI CLASSIC WHERE WOMEN COMMAND For the latest update, T Brand shows how the creators of “Star Trek: Discovery” carry on that tradition by casting women of color in command roles. Through interviews with the show’s talent, T Brand documented Star Trek’s legacy of inclusion, from the late-1960s original series to its most recent re-invention, “Star Trek:Discovery.”.
USING ART TO SHIFT PERCEPTIONS OF CBD Charlotte’s Web is a leading maker of hemp extract and has pioneered the CBD category. To help introduce the brand and increase consumer understanding of hemp, we created a groundswell conversation centered on the mission of Charlotte’s Web: to ensure access to the truthabout hemp.
T BRAND
We use cookies and similar methods to recognize visitors and remember their preferences. We also use them to measure ad campaign effectiveness, target ads and analyze site traffic.IMPACT | T BRAND
Managing Director of Strategy. Jennifer Donahue. Vice President, Advertising Finance. Nicole Ogoff. Head of Special Projects, T Brand. Catherine Tirpak. Director of Program Management. Nur El Shami. Executive Director, Strategic Operations. DISCOVERING GENDER'S SURPRISING ROLE IN TRUE CRIME In a six-episode podcast, T Brand dug into the archetypes often associated with women who kill. From Belle Gunness, who was labeled a “Black Widow,” to Lizzie Borden, tagged as a “Woman Who Snapped,” we explored the intrigue, psychology and history of female killers. In each episode, our host, true crime writer Tori Telfer, wasjoined
COOKIE POLICY
This Cookie Policy explains how we use cookies and similar tracking methods (such as pixels, SDKs, JavaScript, device identifiers, etc., which we refer to as “trackers”) when you visit our site. “Our site” means our websites, emails, apps and other services that link to this Cookie Policy. For a complete list of our cookie policiesT BRAND
We use cookies and similar methods to recognize visitors and remember their preferences. We also use them to measure ad campaign effectiveness, target ads and analyze site traffic.IMPACT | T BRAND
Managing Director of Strategy. Jennifer Donahue. Vice President, Advertising Finance. Nicole Ogoff. Head of Special Projects, T Brand. Catherine Tirpak. Director of Program Management. Nur El Shami. Executive Director, Strategic Operations. DISCOVERING GENDER'S SURPRISING ROLE IN TRUE CRIME In a six-episode podcast, T Brand dug into the archetypes often associated with women who kill. From Belle Gunness, who was labeled a “Black Widow,” to Lizzie Borden, tagged as a “Woman Who Snapped,” we explored the intrigue, psychology and history of female killers. In each episode, our host, true crime writer Tori Telfer, wasjoined
COOKIE POLICY
This Cookie Policy explains how we use cookies and similar tracking methods (such as pixels, SDKs, JavaScript, device identifiers, etc., which we refer to as “trackers”) when you visit our site. “Our site” means our websites, emails, apps and other services that link to this Cookie Policy. For a complete list of our cookie policies A SYMPHONY OF SCIENCE: THE JOURNEY OF A VACCINE Drawing inspiration from Sergei Prokofiev’s “Peter and the Wolf Op. 67,” T Brand created a short animated film to represent how vaccines come into being. Filled with dancing, darting characters and the sounds of unique instruments to illustrate how a vaccine could attack a virus in the human body, a symphony accompaniment defines the THE TIDE GUIDE TO TOTAL CLEAN With Tide Hygiene Clean as the hero, T Brand created a multi-pronged approach to raise awareness of the importance of proper laundry habits and keeping a clean home. Combining science, service journalism and stain-fighting tricks, we built a creative ecosystem including a Clean Living newsroom hub, a custom Paid Post with animated illustration DEMONSTRATING THAT WHEN PEOPLE MATTER, BUSINESS The other 90 percent includes all the unseen parts that are vital to success. T Brand reveals that this hidden foundation — the other 90 percent — includes all the people behind the scenes. For TriNet, people matter, and that mantra inspired all of our work. To validate TriNet’s People Matter mission, we created a cinematic two-part, 10 IGNITING ECO-ACTION THROUGH EDUCATION AND BEAUTY T Brand Studio created three original animated videos, three Paid Post quizzes, custom audio programming and social content to align with World Oceans Day, Earth Day and the holiday season. In this work, we aimed to ignite action around sustainable living and build understanding around issues like recycling and single-use plastic.NEW WAYS OF WORKING
T Brand set out to position Citrix as a global leader in the future of work. Although the implications of a worldwide crisis are solemn, we created a program that feels inspiring, informative and optimistic. Breakthroughs.”. Using a blend of ingenuity, remote production know-how and NYT-inspired journalistic storytelling, coupled with AN ODE TO NEW YORK THIS SUMMER By March, it was a matter of life and death. And as warm weather approached, The Mayor’s Office at The City of New York needed a way to retrain New Yorkers how to have a safe summer in the city. The city wanted a simple, design-driven way to persuade New Yorkers to change their behavior. In its most urgent and impactful pro-bono work to date TAKING GEN Z TO THE POLLS Notably, each facet of the Paid Post was created by a member of Gen Z, including the eye grabbing illustrated portraits by 23-year-old Scheba Derogene. The program was further amplified by a print ad emphasizing Snapchat’s drive to register new voters. “As students who haven’t had the chance to vote, changing our schools gives us achance
BRINGING CRAFTSMANSHIP TO LIFE Cartier is known for its commitment to craftsmanship. But as a legacy brand, Cartier is not often recognized for standout creativity. To help millennial consumers recognize Cartier’s bold approach to craftmanship, T Brand explored the question of how a creator can be REDISCOVERING A SCI-FI CLASSIC WHERE WOMEN COMMAND For the latest update, T Brand shows how the creators of “Star Trek: Discovery” carry on that tradition by casting women of color in command roles. Through interviews with the show’s talent, T Brand documented Star Trek’s legacy of inclusion, from the late-1960s original series to its most recent re-invention, “Star Trek:Discovery.”.
USING ART TO SHIFT PERCEPTIONS OF CBD Charlotte’s Web is a leading maker of hemp extract and has pioneered the CBD category. To help introduce the brand and increase consumer understanding of hemp, we created a groundswell conversation centered on the mission of Charlotte’s Web: to ensure access to the truthabout hemp.
T BRAND
We use cookies and similar methods to recognize visitors and remember their preferences. We also use them to measure ad campaign effectiveness, target ads and analyze site traffic.IMPACT | T BRAND
Managing Director of Strategy. Jennifer Donahue. Vice President, Advertising Finance. Nicole Ogoff. Head of Special Projects, T Brand. Catherine Tirpak. Director of Program Management. Nur El Shami. Executive Director, Strategic Operations. DISCOVERING GENDER'S SURPRISING ROLE IN TRUE CRIME In a six-episode podcast, T Brand dug into the archetypes often associated with women who kill. From Belle Gunness, who was labeled a “Black Widow,” to Lizzie Borden, tagged as a “Woman Who Snapped,” we explored the intrigue, psychology and history of female killers. In each episode, our host, true crime writer Tori Telfer, wasjoined
COOKIE POLICY
This Cookie Policy explains how we use cookies and similar tracking methods (such as pixels, SDKs, JavaScript, device identifiers, etc., which we refer to as “trackers”) when you visit our site. “Our site” means our websites, emails, apps and other services that link to this Cookie Policy. For a complete list of our cookie policiesT BRAND
We use cookies and similar methods to recognize visitors and remember their preferences. We also use them to measure ad campaign effectiveness, target ads and analyze site traffic.IMPACT | T BRAND
Managing Director of Strategy. Jennifer Donahue. Vice President, Advertising Finance. Nicole Ogoff. Head of Special Projects, T Brand. Catherine Tirpak. Director of Program Management. Nur El Shami. Executive Director, Strategic Operations. DISCOVERING GENDER'S SURPRISING ROLE IN TRUE CRIME In a six-episode podcast, T Brand dug into the archetypes often associated with women who kill. From Belle Gunness, who was labeled a “Black Widow,” to Lizzie Borden, tagged as a “Woman Who Snapped,” we explored the intrigue, psychology and history of female killers. In each episode, our host, true crime writer Tori Telfer, wasjoined
COOKIE POLICY
This Cookie Policy explains how we use cookies and similar tracking methods (such as pixels, SDKs, JavaScript, device identifiers, etc., which we refer to as “trackers”) when you visit our site. “Our site” means our websites, emails, apps and other services that link to this Cookie Policy. For a complete list of our cookie policies IGNITING ECO-ACTION THROUGH EDUCATION AND BEAUTY T Brand Studio created three original animated videos, three Paid Post quizzes, custom audio programming and social content to align with World Oceans Day, Earth Day and the holiday season. In this work, we aimed to ignite action around sustainable living and build understanding around issues like recycling and single-use plastic. A SYMPHONY OF SCIENCE: THE JOURNEY OF A VACCINE Drawing inspiration from Sergei Prokofiev’s “Peter and the Wolf Op. 67,” T Brand created a short animated film to represent how vaccines come into being. Filled with dancing, darting characters and the sounds of unique instruments to illustrate how a vaccine could attack a virus in the human body, a symphony accompaniment defines the DEMONSTRATING THAT WHEN PEOPLE MATTER, BUSINESS The other 90 percent includes all the unseen parts that are vital to success. T Brand reveals that this hidden foundation — the other 90 percent — includes all the people behind the scenes. For TriNet, people matter, and that mantra inspired all of our work. To validate TriNet’s People Matter mission, we created a cinematic two-part, 10 TAKING GEN Z TO THE POLLS Notably, each facet of the Paid Post was created by a member of Gen Z, including the eye grabbing illustrated portraits by 23-year-old Scheba Derogene. The program was further amplified by a print ad emphasizing Snapchat’s drive to register new voters. “As students who haven’t had the chance to vote, changing our schools gives us achance
REDISCOVERING A SCI-FI CLASSIC WHERE WOMEN COMMAND For the latest update, T Brand shows how the creators of “Star Trek: Discovery” carry on that tradition by casting women of color in command roles. Through interviews with the show’s talent, T Brand documented Star Trek’s legacy of inclusion, from the late-1960s original series to its most recent re-invention, “Star Trek:Discovery.”.
BRINGING CRAFTSMANSHIP TO LIFE Cartier is known for its commitment to craftsmanship. But as a legacy brand, Cartier is not often recognized for standout creativity. To help millennial consumers recognize Cartier’s bold approach to craftmanship, T Brand explored the question of how a creator can be AN ODE TO NEW YORK THIS SUMMER By March, it was a matter of life and death. And as warm weather approached, The Mayor’s Office at The City of New York needed a way to retrain New Yorkers how to have a safe summer in the city. The city wanted a simple, design-driven way to persuade New Yorkers to change their behavior. In its most urgent and impactful pro-bono work to dateNEW WAYS OF WORKING
T Brand set out to position Citrix as a global leader in the future of work. Although the implications of a worldwide crisis are solemn, we created a program that feels inspiring, informative and optimistic. Breakthroughs.”. Using a blend of ingenuity, remote production know-how and NYT-inspired journalistic storytelling, coupled with USING ART TO SHIFT PERCEPTIONS OF CBD Charlotte’s Web is a leading maker of hemp extract and has pioneered the CBD category. To help introduce the brand and increase consumer understanding of hemp, we created a groundswell conversation centered on the mission of Charlotte’s Web: to ensure access to the truthabout hemp.
INNOVATION UNCOVERED (PODCAST) To build real brand awareness of Invesco, as well as their QQQ fund, T Brand created a six-part original podcast series, “Innovation Uncovered,” bringing listeners remarkable stories of the breakthroughs driving our culture today.ROTHY'S
A New Kind of Statement BagDOVE
Challenging Hair Stereotypes to Boost DiversityDROPBOX
Saving You From the 24-Hour Workday With ComedyALLBIRDS
Visualizing Birds’ Beautiful Role in Sustainability TOKYO CONVENTION & VISITORS BUREAU Unearthing Tokyo’s Sporting Roots, Ahead of the OlympicsCARTIER
Bringing Craftsmanship to LifeCBS ALL ACCESS
Discovering Gender's Surprising Role in True Crime Cases (Podcast)CHARLOTTE'S WEB
Using Art to Shift Perceptions of CBDBURBERRY
Celebrating Love for a Holiday Campaign LOVE, BEAUTY AND PLANET Igniting Eco-Action Through Education and BeautyVANGUARD
Deciding When the Time Is Right to InvestTRINET
Demonstrating That When People Matter, Business ThrivesCBS ALL ACCESS
Rediscovering a Sci-Fi Classic Where Women CommandGOOGLE CLOUD
Collaborating to Digitize The Times's Photo TroveSHELL
Envisioning a Lower-Carbon FutureFACEBOOK WATCH
Investigating Real-World Mysteries to Launch a New SeriesHP
Rebooting a Tech Pioneer's Legacy of InnovationStories,
Innovation,
Impact.
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T BRAND T BRAND
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INSPIRED BY THE JOURNALISM AND INNOVATION OF THE NEW YORK TIMES, T BRAND CRAFTS STORIES THAT HELP BRANDS MAKE AN IMPACT IN THE WORLD.ROTHY'S
A New Kind of Statement BagDOVE
Challenging Hair Stereotypes to Boost DiversityDROPBOX
Saving You From the 24-Hour Workday With ComedyALLBIRDS
Visualizing Birds’ Beautiful Role in Sustainability TOKYO CONVENTION & VISITORS BUREAU Unearthing Tokyo’s Sporting Roots, Ahead of the OlympicsCARTIER
Bringing Craftsmanship to LifeCBS ALL ACCESS
Discovering Gender's Surprising Role in True Crime Cases (Podcast) LOVE, BEAUTY AND PLANET Igniting Eco-Action Through Education and BeautyCHARLOTTE'S WEB
Using Art to Shift Perceptions of CBDBURBERRY
Celebrating Love for a Holiday CampaignVANGUARD
Deciding When the Time Is Right to InvestTRINET
Demonstrating That When People Matter, Business ThrivesCBS ALL ACCESS
Rediscovering a Sci-Fi Classic Where Women CommandGOOGLE CLOUD
Collaborating to Digitize The Times's Photo TroveSHELL
Envisioning a Lower-Carbon FutureFACEBOOK WATCH
Investigating Real-World Mysteries to Launch a New SeriesHP
Rebooting a Tech Pioneer's Legacy of Innovation T BRAND LIVES INSIDE THE NEW YORK CITY HEADQUARTERS OF THE TIMES. WE HAVE OFFICES AROUND THE WORLD.T BRAND
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