SUPERDREAM | FULL SERVICE MARKETING AGENCYABOUT USWHAT WE DOOUR WORKBLOGGET IN TOUCHRBWH FOUNDATION REBRAND Get in touch. We build positive connections between people and brands. People have more choices than ever about what to buy and where to buy it. We’re a marketing agency that helps you build positive human connections with people, so they choose to do the things that make them human with you. Our experts in digital, content and creative make SHOCK ADVERTISING: HOW FAR SHOULD YOUR BRAND PUSH THE Shock Advertising: How far should your brand push the boundaries of controversy? Advertising Pushing the boundaries of controversy is nothing new in marketing, with Marmite’s ‘Animal Rescue’ campaign just the latest in a long line of shocking adverts from

brands worldwide.

ANATOMY OF A CREATIVE DEPARTMENT The creative department hierarchy. Creative Director – Leads the team. Respected, authoritative, not afraid to get his hands dirty. Ensures output is of the highest quality and that the team is harmonious. Senior Creatives – Art directors, copywriters and designers. A layer of seniority to assist the Creative Director, if

viable.

OUT OF THE BLUE BOX

The mission. The ‘Out of the Blue Box’ Reef Innovation Challenge is a global call to action. The core objective of the challenge is to kickstart and accelerate novel and out of the box solutions from around the world. GBRF and Tiffany & Co. Foundation are looking for new ideas and approaches that can strengthening the recovery of the

Reef

YOUR ESSENTIAL PRE-PRINT CHECKLIST Your Essential Pre-Print Checklist – 7 Things to do Before Going to Print. Creative; Much like a pilot carries out a number of pre-flight checks before take-off; a creative agency has to carry out a number of important pre-print checks before sending your proofs to the printer. 5 EMERGING TRENDS IN USER INTERFACE: IMPROVE YOUR USER Flat Design. Flat design is a recent trend. The fussiness of drop shadows, textures and gradients are abandoned in favour of solid colours, sharp and striking typography and simple layouts. This makes for a fresh and appealing site with simplified navigation. By stripping away all the unnecessary elements, usability becomes central

to visitor

HOW TO PLAN A STRESS-FREE PHOTOSHOOT A few days before the shoot. Create a call sheet with all the important information for the whole team. List the client or project, the photographer, everyone involved and their contact details, location, schedule, and what time each team member needs to arrive. Confirm everyone’s attendance the evening before to avoid last-minute drop-outs. TUTORIAL – SETTING UP A BASELINE GRID IN INDESIGN Now we will set up a baseline grid. In the inDesign menu, select Preferences>Grids. Start the grid at 12mm in accordance with your borders. Type into the Increment Every, 12.027pt (4.243mm) in accordance with your type leading. Ignore the Document Grid in this instance, thats something to look forward to in other tutorial. MISSPELT OR MISSPELLED? 7 DIFFERENCES BETWEEN BRITISH AND The answer lies in 3,000 miles of ocean and three centuries of separation. Or in other words, in the distinction between British and American English. We can probably all think of examples where spelling here in the UK differs from our cousins across the pond. British skies are grey for instance, while a cloudy day in the States is a gray one. EXTREME MALE GENITAL MODIFICATION Download File PDF Extreme Male Genital Modification This ground-breaking handbook details the present situation with regard to female genital mutilation (FGM) in Britain, referring also to other western nations where FGM occurs. SUPERDREAM | FULL SERVICE MARKETING AGENCYABOUT USWHAT WE DOOUR WORKBLOGGET IN TOUCHRBWH FOUNDATION REBRAND Get in touch. We build positive connections between people and brands. People have more choices than ever about what to buy and where to buy it. We’re a marketing agency that helps you build positive human connections with people, so they choose to do the things that make them human with you. Our experts in digital, content and creative make SHOCK ADVERTISING: HOW FAR SHOULD YOUR BRAND PUSH THE Shock Advertising: How far should your brand push the boundaries of controversy? Advertising Pushing the boundaries of controversy is nothing new in marketing, with Marmite’s ‘Animal Rescue’ campaign just the latest in a long line of shocking adverts from

brands worldwide.

ANATOMY OF A CREATIVE DEPARTMENT The creative department hierarchy. Creative Director – Leads the team. Respected, authoritative, not afraid to get his hands dirty. Ensures output is of the highest quality and that the team is harmonious. Senior Creatives – Art directors, copywriters and designers. A layer of seniority to assist the Creative Director, if

viable.

OUT OF THE BLUE BOX

The mission. The ‘Out of the Blue Box’ Reef Innovation Challenge is a global call to action. The core objective of the challenge is to kickstart and accelerate novel and out of the box solutions from around the world. GBRF and Tiffany & Co. Foundation are looking for new ideas and approaches that can strengthening the recovery of the

Reef

YOUR ESSENTIAL PRE-PRINT CHECKLIST Your Essential Pre-Print Checklist – 7 Things to do Before Going to Print. Creative; Much like a pilot carries out a number of pre-flight checks before take-off; a creative agency has to carry out a number of important pre-print checks before sending your proofs to the printer. 5 EMERGING TRENDS IN USER INTERFACE: IMPROVE YOUR USER Flat Design. Flat design is a recent trend. The fussiness of drop shadows, textures and gradients are abandoned in favour of solid colours, sharp and striking typography and simple layouts. This makes for a fresh and appealing site with simplified navigation. By stripping away all the unnecessary elements, usability becomes central

to visitor

HOW TO PLAN A STRESS-FREE PHOTOSHOOT A few days before the shoot. Create a call sheet with all the important information for the whole team. List the client or project, the photographer, everyone involved and their contact details, location, schedule, and what time each team member needs to arrive. Confirm everyone’s attendance the evening before to avoid last-minute drop-outs. TUTORIAL – SETTING UP A BASELINE GRID IN INDESIGN Now we will set up a baseline grid. In the inDesign menu, select Preferences>Grids. Start the grid at 12mm in accordance with your borders. Type into the Increment Every, 12.027pt (4.243mm) in accordance with your type leading. Ignore the Document Grid in this instance, thats something to look forward to in other tutorial. MISSPELT OR MISSPELLED? 7 DIFFERENCES BETWEEN BRITISH AND The answer lies in 3,000 miles of ocean and three centuries of separation. Or in other words, in the distinction between British and American English. We can probably all think of examples where spelling here in the UK differs from our cousins across the pond. British skies are grey for instance, while a cloudy day in the States is a gray one. EXTREME MALE GENITAL MODIFICATION Download File PDF Extreme Male Genital Modification This ground-breaking handbook details the present situation with regard to female genital mutilation (FGM) in Britain, referring also to other western nations where FGM occurs. SUPERDREAM | WHAT WE DO | SUPERDREAM In fact, we design and develop entire digital strategies. We build websites, improve user experience, make email marketing campaigns, enhance SEO and manage PPC campaigns. We make sure your message spreads using the best media for your campaign idea, audience and budget. All informed by research, data and experience. SUPERDREAM | ABOUT US | SUPERDREAM Our brains might be wired to latch onto these feelings, but negativity limits us. We believe in the power of positive energy. The energy that connects us. The spark that ignites something great. Because if negativity closes us up, positivity opens us up – to new opportunities, ideas,

OUT OF THE BLUE BOX

The mission. The ‘Out of the Blue Box’ Reef Innovation Challenge is a global call to action. The core objective of the challenge is to kickstart and accelerate novel and out of the box solutions from around the world. GBRF and Tiffany & Co. Foundation are looking for new ideas and approaches that can strengthening the recovery of the

Reef

FOUR MAIN PURPOSES OF CONTENT This diagram represents the four main purposes of content, which include to entertain, to inspire, to educate and to convince. Failure to create content that aligns with these criteria could result in missing out on attracting your potential audiences. Here at Superdream, we’ve used this 5 EMERGING TRENDS IN USER INTERFACE: IMPROVE YOUR USER Flat Design. Flat design is a recent trend. The fussiness of drop shadows, textures and gradients are abandoned in favour of solid colours, sharp and striking typography and simple layouts. This makes for a fresh and appealing site with simplified navigation. By stripping away all the unnecessary elements, usability becomes central

to visitor

15 EXAMPLES OF HIDDEN IMAGES IN FAMOUS LOGOS Here are 15 examples of hidden images in famous logos: 1. FedEx. Perhaps the most famous example of hidden images in logos; the FedEx arrow is a great example of clever creative design. By simply altering the size and spacing of the letters, the arrow – created with

negative space –

THE AD I LOVE SO MUCH I HATE IT The ad I love so much I hate it. Advertising. It’s sunset. A shop-owner rolls down his steel shutters. A streetlamp flickers into life. The skyline starts to glow. Young people rack up pool balls on green baize, chalk up their cues, shove at pinball machines and take aim over bowling balls at racks of pins. Over swelling, happy-sad

strings, a

CARVED WOOD EFFECT & WOODEN TABLE TOP Carved Wood Effect & Wooden Table Top – Photoshop Tutorial. First you will need to find a wood image try www.shutterstock.com to buy and downloads great photos. Open the file in Photoshop and save the wooded texture image as layered photoshop file. We need to make a pattern from this image to use later to create the effect: RBWH FOUNDATION REBRAND RBWH Foundation Rebrand. Branding |. The mission. After many years of brand dilution, RBWH Foundation needed help to realign their brand with the lifesaving work they support at Queensland’s largest hospital, Royal Brisbane and Women’s Hospital. RBWH Foundation asked us to find a new approach for their brand identity that would more

closely

POSITION VS IMPRESSION SHARE Position vs impression share. When I was about 12 I was in a race with some of my friends. I had been practising for months granted it was on Mario Cart but hey practice is practice. I think the distance was about 800 metres. When the whistle blew I shot off, I was so pleased with myself I took the lead. This lasted all of about a minute, I was SUPERDREAM | FULL SERVICE MARKETING AGENCYABOUT USWHAT WE DOOUR WORKBLOGGET IN TOUCHLEGACY ANZAC DAY Get in touch. We build positive connections between people and brands. People have more choices than ever about what to buy and where to buy it. We’re a marketing agency that helps you build positive human connections with people, so they choose to do the things that make them human with you. Our experts in digital, content and creative make SUPERDREAM | WHAT WE DO | SUPERDREAM In fact, we design and develop entire digital strategies. We build websites, improve user experience, make email marketing campaigns, enhance SEO and manage PPC campaigns. We make sure your message spreads using the best media for your campaign idea, audience and budget. All informed by research, data and experience. SUPERDREAM | ABOUT US | SUPERDREAM Our brains might be wired to latch onto these feelings, but negativity limits us. We believe in the power of positive energy. The energy that connects us. The spark that ignites something great. Because if negativity closes us up, positivity opens us up – to new opportunities, ideas, ANATOMY OF A CREATIVE DEPARTMENT The creative department hierarchy. Creative Director – Leads the team. Respected, authoritative, not afraid to get his hands dirty. Ensures output is of the highest quality and that the team is harmonious. Senior Creatives – Art directors, copywriters and designers. A layer of seniority to assist the Creative Director, if

viable.

FOUR MAIN PURPOSES OF CONTENT This diagram represents the four main purposes of content, which include to entertain, to inspire, to educate and to convince. Failure to create content that aligns with these criteria could result in missing out on attracting your potential audiences. Here at Superdream, we’ve used this SHOCK ADVERTISING: HOW FAR SHOULD YOUR BRAND PUSH THE Shock Advertising: How far should your brand push the boundaries of controversy? Advertising Pushing the boundaries of controversy is nothing new in marketing, with Marmite’s ‘Animal Rescue’ campaign just the latest in a long line of shocking adverts from

brands worldwide.

HOW TO PLAN A STRESS-FREE PHOTOSHOOT A few days before the shoot. Create a call sheet with all the important information for the whole team. List the client or project, the photographer, everyone involved and their contact details, location, schedule, and what time each team member needs to arrive. Confirm everyone’s attendance the evening before to avoid last-minute drop-outs. TUTORIAL – SETTING UP A BASELINE GRID IN INDESIGN Now we will set up a baseline grid. In the inDesign menu, select Preferences>Grids. Start the grid at 12mm in accordance with your borders. Type into the Increment Every, 12.027pt (4.243mm) in accordance with your type leading. Ignore the Document Grid in this instance, thats something to look forward to in other tutorial. FACEBOOK: THE DIFERENCE BETWEEN ORGANIC AND PAID Paid ads will reach a larger audience than organic and Boosted posts as you can include targeting parameters to help you reach the right people. Paired with the right wording, the right image and enough budget, paid ads will help you achieve your online goals. In terms of the content, paid ads can look a little different to your organic

posts.

MISSPELT OR MISSPELLED? 7 DIFFERENCES BETWEEN BRITISH AND The answer lies in 3,000 miles of ocean and three centuries of separation. Or in other words, in the distinction between British and American English. We can probably all think of examples where spelling here in the UK differs from our cousins across the pond. British skies are grey for instance, while a cloudy day in the States is a gray one. SUPERDREAM | FULL SERVICE MARKETING AGENCYABOUT USWHAT WE DOOUR WORKBLOGGET IN TOUCHLEGACY ANZAC DAY Get in touch. We build positive connections between people and brands. People have more choices than ever about what to buy and where to buy it. We’re a marketing agency that helps you build positive human connections with people, so they choose to do the things that make them human with you. Our experts in digital, content and creative make SUPERDREAM | WHAT WE DO | SUPERDREAM In fact, we design and develop entire digital strategies. We build websites, improve user experience, make email marketing campaigns, enhance SEO and manage PPC campaigns. We make sure your message spreads using the best media for your campaign idea, audience and budget. All informed by research, data and experience. SUPERDREAM | ABOUT US | SUPERDREAM Our brains might be wired to latch onto these feelings, but negativity limits us. We believe in the power of positive energy. The energy that connects us. The spark that ignites something great. Because if negativity closes us up, positivity opens us up – to new opportunities, ideas, ANATOMY OF A CREATIVE DEPARTMENT The creative department hierarchy. Creative Director – Leads the team. Respected, authoritative, not afraid to get his hands dirty. Ensures output is of the highest quality and that the team is harmonious. Senior Creatives – Art directors, copywriters and designers. A layer of seniority to assist the Creative Director, if

viable.

FOUR MAIN PURPOSES OF CONTENT This diagram represents the four main purposes of content, which include to entertain, to inspire, to educate and to convince. Failure to create content that aligns with these criteria could result in missing out on attracting your potential audiences. Here at Superdream, we’ve used this SHOCK ADVERTISING: HOW FAR SHOULD YOUR BRAND PUSH THE Shock Advertising: How far should your brand push the boundaries of controversy? Advertising Pushing the boundaries of controversy is nothing new in marketing, with Marmite’s ‘Animal Rescue’ campaign just the latest in a long line of shocking adverts from

brands worldwide.

HOW TO PLAN A STRESS-FREE PHOTOSHOOT A few days before the shoot. Create a call sheet with all the important information for the whole team. List the client or project, the photographer, everyone involved and their contact details, location, schedule, and what time each team member needs to arrive. Confirm everyone’s attendance the evening before to avoid last-minute drop-outs. TUTORIAL – SETTING UP A BASELINE GRID IN INDESIGN Now we will set up a baseline grid. In the inDesign menu, select Preferences>Grids. Start the grid at 12mm in accordance with your borders. Type into the Increment Every, 12.027pt (4.243mm) in accordance with your type leading. Ignore the Document Grid in this instance, thats something to look forward to in other tutorial. FACEBOOK: THE DIFERENCE BETWEEN ORGANIC AND PAID Paid ads will reach a larger audience than organic and Boosted posts as you can include targeting parameters to help you reach the right people. Paired with the right wording, the right image and enough budget, paid ads will help you achieve your online goals. In terms of the content, paid ads can look a little different to your organic

posts.

MISSPELT OR MISSPELLED? 7 DIFFERENCES BETWEEN BRITISH AND The answer lies in 3,000 miles of ocean and three centuries of separation. Or in other words, in the distinction between British and American English. We can probably all think of examples where spelling here in the UK differs from our cousins across the pond. British skies are grey for instance, while a cloudy day in the States is a gray one. SUPERDREAM | OUR WORK | SUPERDREAM Here's a few of our most positive marketing campaigns across multiple disciplines such as Advertising, Digital, Public Relations, Events and

Branding.

FOUR MAIN PURPOSES OF CONTENT This diagram represents the four main purposes of content, which include to entertain, to inspire, to educate and to convince. Failure to create content that aligns with these criteria could result in missing out on attracting your potential audiences. Here at Superdream, we’ve used this

THE POWER OF COLOUR

The power of colour. Colour is your brand's secret power. With so much psychology and emotions attached to the shades, it has the ability to make your audience feel all kinds of feels. Understanding how your brand uses colour could make a massive difference and increase your brand's recognition by 80%. This is because colour is both emotional

OUT OF THE BLUE BOX

The mission. The ‘Out of the Blue Box’ Reef Innovation Challenge is a global call to action. The core objective of the challenge is to kickstart and accelerate novel and out of the box solutions from around the world. GBRF and Tiffany & Co. Foundation are looking for new ideas and approaches that can strengthening the recovery of the

Reef

SPEAK LESS, LISTEN MORE Speak less, listen more. I’m so over the noise. And I don’t mean the noise from the M3 highway next to my house or the noise from my neighbour's Spanish music playing late at night, or even my housemates' footsteps on the floorboards early in the morning. I’m talking about the noise you wake up to when you open any social media

app

TOP 5 VIRAL MARKETING EXAMPLES Here Steve gives us his top 5 viral marketing campaign examples. TNT. In 2012, to launch the TNT TV network in Belgium, a big red button was placed in the middle of a quiet Belgian square with a sign reading “Push to Add Drama.”. When the button is pushed, drama ensues and it is a sight to see. WOMEN WHO INSPIRE US Women who inspire us. Agency life; To mark International Women’s Day (8th March), our Dreamers have shared with us the women that have inspired them, not only THE POWER OF VIRAL MARKETING The goal of a viral marketing campaign is usually increased brand awareness - or mindshare - or buzz - rather than converting clicks into sales. It’s the equivalent of online word-of-mouth. Viral marketing, aka Buzz marketing, uses all digital media to broadcast a

message which

THE AD I LOVE SO MUCH I HATE IT The ad I love so much I hate it. Advertising. It’s sunset. A shop-owner rolls down his steel shutters. A streetlamp flickers into life. The skyline starts to glow. Young people rack up pool balls on green baize, chalk up their cues, shove at pinball machines and take aim over bowling balls at racks of pins. Over swelling, happy-sad

strings, a

CS ENERGY – HEALTH AND SAFETY We developed a two-way communications strategy to involve all members of the company with the project. A two-phase approach commencing with leadership sessions, communication packs, diagonal slice sessions and feedback forms, company-wide communications to encourage feedback, along with the distribution of 100 printed drafts of the handbook. SUPERDREAM | FULL SERVICE MARKETING AGENCYABOUT USWHAT WE DOOUR WORKBLOGGET IN TOUCHLEGACY ANZAC DAY Get in touch. We build positive connections between people and brands. People have more choices than ever about what to buy and where to buy it. We’re a marketing agency that helps you build positive human connections with people, so they choose to do the things that make them human with you. Our experts in digital, content and creative make SUPERDREAM | WHAT WE DO | SUPERDREAM In fact, we design and develop entire digital strategies. We build websites, improve user experience, make email marketing campaigns, enhance SEO and manage PPC campaigns. We make sure your message spreads using the best media for your campaign idea, audience and budget. All informed by research, data and experience. SUPERDREAM | ABOUT US | SUPERDREAM Our brains might be wired to latch onto these feelings, but negativity limits us. We believe in the power of positive energy. The energy that connects us. The spark that ignites something great. Because if negativity closes us up, positivity opens us up – to new opportunities, ideas, ANATOMY OF A CREATIVE DEPARTMENT The creative department hierarchy. Creative Director – Leads the team. Respected, authoritative, not afraid to get his hands dirty. Ensures output is of the highest quality and that the team is harmonious. Senior Creatives – Art directors, copywriters and designers. A layer of seniority to assist the Creative Director, if

viable.

FOUR MAIN PURPOSES OF CONTENT This diagram represents the four main purposes of content, which include to entertain, to inspire, to educate and to convince. Failure to create content that aligns with these criteria could result in missing out on attracting your potential audiences. Here at Superdream, we’ve used this SHOCK ADVERTISING: HOW FAR SHOULD YOUR BRAND PUSH THE Shock Advertising: How far should your brand push the boundaries of controversy? Advertising Pushing the boundaries of controversy is nothing new in marketing, with Marmite’s ‘Animal Rescue’ campaign just the latest in a long line of shocking adverts from

brands worldwide.

HOW TO PLAN A STRESS-FREE PHOTOSHOOT A few days before the shoot. Create a call sheet with all the important information for the whole team. List the client or project, the photographer, everyone involved and their contact details, location, schedule, and what time each team member needs to arrive. Confirm everyone’s attendance the evening before to avoid last-minute drop-outs. TUTORIAL – SETTING UP A BASELINE GRID IN INDESIGN Now we will set up a baseline grid. In the inDesign menu, select Preferences>Grids. Start the grid at 12mm in accordance with your borders. Type into the Increment Every, 12.027pt (4.243mm) in accordance with your type leading. Ignore the Document Grid in this instance, thats something to look forward to in other tutorial. FACEBOOK: THE DIFERENCE BETWEEN ORGANIC AND PAID Paid ads will reach a larger audience than organic and Boosted posts as you can include targeting parameters to help you reach the right people. Paired with the right wording, the right image and enough budget, paid ads will help you achieve your online goals. In terms of the content, paid ads can look a little different to your organic

posts.

MISSPELT OR MISSPELLED? 7 DIFFERENCES BETWEEN BRITISH AND The answer lies in 3,000 miles of ocean and three centuries of separation. Or in other words, in the distinction between British and American English. We can probably all think of examples where spelling here in the UK differs from our cousins across the pond. British skies are grey for instance, while a cloudy day in the States is a gray one. SUPERDREAM | FULL SERVICE MARKETING AGENCYABOUT USWHAT WE DOOUR WORKBLOGGET IN TOUCHLEGACY ANZAC DAY Get in touch. We build positive connections between people and brands. People have more choices than ever about what to buy and where to buy it. We’re a marketing agency that helps you build positive human connections with people, so they choose to do the things that make them human with you. Our experts in digital, content and creative make SUPERDREAM | WHAT WE DO | SUPERDREAM In fact, we design and develop entire digital strategies. We build websites, improve user experience, make email marketing campaigns, enhance SEO and manage PPC campaigns. We make sure your message spreads using the best media for your campaign idea, audience and budget. All informed by research, data and experience. SUPERDREAM | ABOUT US | SUPERDREAM Our brains might be wired to latch onto these feelings, but negativity limits us. We believe in the power of positive energy. The energy that connects us. The spark that ignites something great. Because if negativity closes us up, positivity opens us up – to new opportunities, ideas, ANATOMY OF A CREATIVE DEPARTMENT The creative department hierarchy. Creative Director – Leads the team. Respected, authoritative, not afraid to get his hands dirty. Ensures output is of the highest quality and that the team is harmonious. Senior Creatives – Art directors, copywriters and designers. A layer of seniority to assist the Creative Director, if

viable.

FOUR MAIN PURPOSES OF CONTENT This diagram represents the four main purposes of content, which include to entertain, to inspire, to educate and to convince. Failure to create content that aligns with these criteria could result in missing out on attracting your potential audiences. Here at Superdream, we’ve used this SHOCK ADVERTISING: HOW FAR SHOULD YOUR BRAND PUSH THE Shock Advertising: How far should your brand push the boundaries of controversy? Advertising Pushing the boundaries of controversy is nothing new in marketing, with Marmite’s ‘Animal Rescue’ campaign just the latest in a long line of shocking adverts from

brands worldwide.

HOW TO PLAN A STRESS-FREE PHOTOSHOOT A few days before the shoot. Create a call sheet with all the important information for the whole team. List the client or project, the photographer, everyone involved and their contact details, location, schedule, and what time each team member needs to arrive. Confirm everyone’s attendance the evening before to avoid last-minute drop-outs. TUTORIAL – SETTING UP A BASELINE GRID IN INDESIGN Now we will set up a baseline grid. In the inDesign menu, select Preferences>Grids. Start the grid at 12mm in accordance with your borders. Type into the Increment Every, 12.027pt (4.243mm) in accordance with your type leading. Ignore the Document Grid in this instance, thats something to look forward to in other tutorial. FACEBOOK: THE DIFERENCE BETWEEN ORGANIC AND PAID Paid ads will reach a larger audience than organic and Boosted posts as you can include targeting parameters to help you reach the right people. Paired with the right wording, the right image and enough budget, paid ads will help you achieve your online goals. In terms of the content, paid ads can look a little different to your organic

posts.

MISSPELT OR MISSPELLED? 7 DIFFERENCES BETWEEN BRITISH AND The answer lies in 3,000 miles of ocean and three centuries of separation. Or in other words, in the distinction between British and American English. We can probably all think of examples where spelling here in the UK differs from our cousins across the pond. British skies are grey for instance, while a cloudy day in the States is a gray one. SUPERDREAM | OUR WORK | SUPERDREAM Here's a few of our most positive marketing campaigns across multiple disciplines such as Advertising, Digital, Public Relations, Events and

Branding.

FOUR MAIN PURPOSES OF CONTENT This diagram represents the four main purposes of content, which include to entertain, to inspire, to educate and to convince. Failure to create content that aligns with these criteria could result in missing out on attracting your potential audiences. Here at Superdream, we’ve used this

THE POWER OF COLOUR

The power of colour. Colour is your brand's secret power. With so much psychology and emotions attached to the shades, it has the ability to make your audience feel all kinds of feels. Understanding how your brand uses colour could make a massive difference and increase your brand's recognition by 80%. This is because colour is both emotional

OUT OF THE BLUE BOX

The mission. The ‘Out of the Blue Box’ Reef Innovation Challenge is a global call to action. The core objective of the challenge is to kickstart and accelerate novel and out of the box solutions from around the world. GBRF and Tiffany & Co. Foundation are looking for new ideas and approaches that can strengthening the recovery of the

Reef

SPEAK LESS, LISTEN MORE Speak less, listen more. I’m so over the noise. And I don’t mean the noise from the M3 highway next to my house or the noise from my neighbour's Spanish music playing late at night, or even my housemates' footsteps on the floorboards early in the morning. I’m talking about the noise you wake up to when you open any social media

app

TOP 5 VIRAL MARKETING EXAMPLES Here Steve gives us his top 5 viral marketing campaign examples. TNT. In 2012, to launch the TNT TV network in Belgium, a big red button was placed in the middle of a quiet Belgian square with a sign reading “Push to Add Drama.”. When the button is pushed, drama ensues and it is a sight to see. WOMEN WHO INSPIRE US Women who inspire us. Agency life; To mark International Women’s Day (8th March), our Dreamers have shared with us the women that have inspired them, not only THE POWER OF VIRAL MARKETING The goal of a viral marketing campaign is usually increased brand awareness - or mindshare - or buzz - rather than converting clicks into sales. It’s the equivalent of online word-of-mouth. Viral marketing, aka Buzz marketing, uses all digital media to broadcast a

message which

THE AD I LOVE SO MUCH I HATE IT The ad I love so much I hate it. Advertising. It’s sunset. A shop-owner rolls down his steel shutters. A streetlamp flickers into life. The skyline starts to glow. Young people rack up pool balls on green baize, chalk up their cues, shove at pinball machines and take aim over bowling balls at racks of pins. Over swelling, happy-sad

strings, a

CS ENERGY – HEALTH AND SAFETY We developed a two-way communications strategy to involve all members of the company with the project. A two-phase approach commencing with leadership sessions, communication packs, diagonal slice sessions and feedback forms, company-wide communications to encourage feedback, along with the distribution of 100 printed drafts of the handbook. SUPERDREAM | FULL SERVICE MARKETING AGENCYABOUT USWHAT WE DOOUR WORKBLOGGET IN TOUCHLEGACY ANZAC DAY Get in touch. We build positive connections between people and brands. People have more choices than ever about what to buy and where to buy it. We’re a marketing agency that helps you build positive human connections with people, so they choose to do the things that make them human with you. Our experts in digital, content and creative make SUPERDREAM | WHAT WE DO | SUPERDREAM In fact, we design and develop entire digital strategies. We build websites, improve user experience, make email marketing campaigns, enhance SEO and manage PPC campaigns. We make sure your message spreads using the best media for your campaign idea, audience and budget. All informed by research, data and experience. SUPERDREAM | ABOUT US | SUPERDREAM Our brains might be wired to latch onto these feelings, but negativity limits us. We believe in the power of positive energy. The energy that connects us. The spark that ignites something great. Because if negativity closes us up, positivity opens us up – to new opportunities, ideas, ANATOMY OF A CREATIVE DEPARTMENT The creative department hierarchy. Creative Director – Leads the team. Respected, authoritative, not afraid to get his hands dirty. Ensures output is of the highest quality and that the team is harmonious. Senior Creatives – Art directors, copywriters and designers. A layer of seniority to assist the Creative Director, if

viable.

FOUR MAIN PURPOSES OF CONTENT This diagram represents the four main purposes of content, which include to entertain, to inspire, to educate and to convince. Failure to create content that aligns with these criteria could result in missing out on attracting your potential audiences. Here at Superdream, we’ve used this SHOCK ADVERTISING: HOW FAR SHOULD YOUR BRAND PUSH THE Shock Advertising: How far should your brand push the boundaries of controversy? Advertising Pushing the boundaries of controversy is nothing new in marketing, with Marmite’s ‘Animal Rescue’ campaign just the latest in a long line of shocking adverts from

brands worldwide.

HOW TO PLAN A STRESS-FREE PHOTOSHOOT A few days before the shoot. Create a call sheet with all the important information for the whole team. List the client or project, the photographer, everyone involved and their contact details, location, schedule, and what time each team member needs to arrive. Confirm everyone’s attendance the evening before to avoid last-minute drop-outs. TUTORIAL – SETTING UP A BASELINE GRID IN INDESIGN Now we will set up a baseline grid. In the inDesign menu, select Preferences>Grids. Start the grid at 12mm in accordance with your borders. Type into the Increment Every, 12.027pt (4.243mm) in accordance with your type leading. Ignore the Document Grid in this instance, thats something to look forward to in other tutorial. FACEBOOK: THE DIFERENCE BETWEEN ORGANIC AND PAID Paid ads will reach a larger audience than organic and Boosted posts as you can include targeting parameters to help you reach the right people. Paired with the right wording, the right image and enough budget, paid ads will help you achieve your online goals. In terms of the content, paid ads can look a little different to your organic

posts.

MISSPELT OR MISSPELLED? 7 DIFFERENCES BETWEEN BRITISH AND The answer lies in 3,000 miles of ocean and three centuries of separation. Or in other words, in the distinction between British and American English. We can probably all think of examples where spelling here in the UK differs from our cousins across the pond. British skies are grey for instance, while a cloudy day in the States is a gray one. SUPERDREAM | FULL SERVICE MARKETING AGENCYABOUT USWHAT WE DOOUR WORKBLOGGET IN TOUCHLEGACY ANZAC DAY Get in touch. We build positive connections between people and brands. People have more choices than ever about what to buy and where to buy it. We’re a marketing agency that helps you build positive human connections with people, so they choose to do the things that make them human with you. Our experts in digital, content and creative make SUPERDREAM | WHAT WE DO | SUPERDREAM In fact, we design and develop entire digital strategies. We build websites, improve user experience, make email marketing campaigns, enhance SEO and manage PPC campaigns. We make sure your message spreads using the best media for your campaign idea, audience and budget. All informed by research, data and experience. SUPERDREAM | ABOUT US | SUPERDREAM Our brains might be wired to latch onto these feelings, but negativity limits us. We believe in the power of positive energy. The energy that connects us. The spark that ignites something great. Because if negativity closes us up, positivity opens us up – to new opportunities, ideas, ANATOMY OF A CREATIVE DEPARTMENT The creative department hierarchy. Creative Director – Leads the team. Respected, authoritative, not afraid to get his hands dirty. Ensures output is of the highest quality and that the team is harmonious. Senior Creatives – Art directors, copywriters and designers. A layer of seniority to assist the Creative Director, if

viable.

FOUR MAIN PURPOSES OF CONTENT This diagram represents the four main purposes of content, which include to entertain, to inspire, to educate and to convince. Failure to create content that aligns with these criteria could result in missing out on attracting your potential audiences. Here at Superdream, we’ve used this SHOCK ADVERTISING: HOW FAR SHOULD YOUR BRAND PUSH THE Shock Advertising: How far should your brand push the boundaries of controversy? Advertising Pushing the boundaries of controversy is nothing new in marketing, with Marmite’s ‘Animal Rescue’ campaign just the latest in a long line of shocking adverts from

brands worldwide.

HOW TO PLAN A STRESS-FREE PHOTOSHOOT A few days before the shoot. Create a call sheet with all the important information for the whole team. List the client or project, the photographer, everyone involved and their contact details, location, schedule, and what time each team member needs to arrive. Confirm everyone’s attendance the evening before to avoid last-minute drop-outs. TUTORIAL – SETTING UP A BASELINE GRID IN INDESIGN Now we will set up a baseline grid. In the inDesign menu, select Preferences>Grids. Start the grid at 12mm in accordance with your borders. Type into the Increment Every, 12.027pt (4.243mm) in accordance with your type leading. Ignore the Document Grid in this instance, thats something to look forward to in other tutorial. FACEBOOK: THE DIFERENCE BETWEEN ORGANIC AND PAID Paid ads will reach a larger audience than organic and Boosted posts as you can include targeting parameters to help you reach the right people. Paired with the right wording, the right image and enough budget, paid ads will help you achieve your online goals. In terms of the content, paid ads can look a little different to your organic

posts.

MISSPELT OR MISSPELLED? 7 DIFFERENCES BETWEEN BRITISH AND The answer lies in 3,000 miles of ocean and three centuries of separation. Or in other words, in the distinction between British and American English. We can probably all think of examples where spelling here in the UK differs from our cousins across the pond. British skies are grey for instance, while a cloudy day in the States is a gray one. SUPERDREAM | OUR WORK | SUPERDREAM Here's a few of our most positive marketing campaigns across multiple disciplines such as Advertising, Digital, Public Relations, Events and

Branding.

FOUR MAIN PURPOSES OF CONTENT This diagram represents the four main purposes of content, which include to entertain, to inspire, to educate and to convince. Failure to create content that aligns with these criteria could result in missing out on attracting your potential audiences. Here at Superdream, we’ve used this

THE POWER OF COLOUR

The power of colour. Colour is your brand's secret power. With so much psychology and emotions attached to the shades, it has the ability to make your audience feel all kinds of feels. Understanding how your brand uses colour could make a massive difference and increase your brand's recognition by 80%. This is because colour is both emotional

OUT OF THE BLUE BOX

The mission. The ‘Out of the Blue Box’ Reef Innovation Challenge is a global call to action. The core objective of the challenge is to kickstart and accelerate novel and out of the box solutions from around the world. GBRF and Tiffany & Co. Foundation are looking for new ideas and approaches that can strengthening the recovery of the

Reef

SPEAK LESS, LISTEN MORE Speak less, listen more. I’m so over the noise. And I don’t mean the noise from the M3 highway next to my house or the noise from my neighbour's Spanish music playing late at night, or even my housemates' footsteps on the floorboards early in the morning. I’m talking about the noise you wake up to when you open any social media

app

TOP 5 VIRAL MARKETING EXAMPLES Here Steve gives us his top 5 viral marketing campaign examples. TNT. In 2012, to launch the TNT TV network in Belgium, a big red button was placed in the middle of a quiet Belgian square with a sign reading “Push to Add Drama.”. When the button is pushed, drama ensues and it is a sight to see. WOMEN WHO INSPIRE US Women who inspire us. Agency life; To mark International Women’s Day (8th March), our Dreamers have shared with us the women that have inspired them, not only THE POWER OF VIRAL MARKETING The goal of a viral marketing campaign is usually increased brand awareness - or mindshare - or buzz - rather than converting clicks into sales. It’s the equivalent of online word-of-mouth. Viral marketing, aka Buzz marketing, uses all digital media to broadcast a

message which

THE AD I LOVE SO MUCH I HATE IT The ad I love so much I hate it. Advertising. It’s sunset. A shop-owner rolls down his steel shutters. A streetlamp flickers into life. The skyline starts to glow. Young people rack up pool balls on green baize, chalk up their cues, shove at pinball machines and take aim over bowling balls at racks of pins. Over swelling, happy-sad

strings, a

CS ENERGY – HEALTH AND SAFETY We developed a two-way communications strategy to involve all members of the company with the project. A two-phase approach commencing with leadership sessions, communication packs, diagonal slice sessions and feedback forms, company-wide communications to encourage feedback, along with the distribution of 100 printed drafts of the handbook.

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We build positive connections between people and brands People have more choices than ever about what to buy and where to buy it. We’re a marketing agency that helps you build positive human connections with people, so they choose to do the things that make them human with you. Our experts in digital, content and creative make sure you build these connections with people, wherever they interact

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