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EMOTIONAL MARKETING: WHAT IT IS AND HOW IT WORKS Emotional marketing is the deliberate use of persuasive messages that tap into human emotion to form a deep connection with the audience toward achieving the desired result. Often, it appeals to a single emotion only. It can be fear, anger, joy, or any other human emotion that is strong enough to influence decision-making or urge an action. 5 SHOCKING EXAMPLES OF AWFUL WEBSITE UX 5 Shocking Examples of Awful Website UX. The importance of user experience (UX) in many things—may it be a website, app, or even with everyday stuff you often use—isn’t a new concept, but there’s no denying that the increased interest in it today in light of the technological revolution. According to Impactbnd, 79% ofconsumers who don
KEYWORD BIDDING STRATEGIES TO OPTIMIZE GOOGLE ADS CAMPAIGNS Focusing on clicks is arguably the simplest keyword bidding strategy. If you want to generate website traffic, then you can do it one of two ways: manually manage your maximum CPC bid by setting a bid for each ad or automatically maximizing clicks by setting a daily budget. Each strategy comes with its own benefit. THE IMPORTANCE OF CYBERSECURITY FOR E-COMMERCE The Importance of Cybersecurity for E-Commerce. Interest in e-commerce has skyrocketed and will continue to point to the future of shopping with many individuals making purchases from the comfort and safety of their homes. In fact, US e-commerce sales are up by 49%. Consumers rely on quality experience, products, and services when interacting SEM STRATEGIES FOR BUSINESSES 💡 Personalization is a big thing now. In fact, studies show that personalization cuts acquisition costs by up to 50%, increases revenues by 5-15%, and improves the efficiency of marketing spend by 10-30%. Using AdWords “IF Functions”, you can THE PROS AND CONS OF PAID SEARCH ADVERTISING Paid search allows for conversion tracking and detailed data analytics. Monitoring campaigns is a crucial ingredient to your marketing success. With paid search, you get access to detailed data analytics about your prospects such as their geographical information, the device they’re using to search the web, and the pages theyviewed when they
DEVELOP AN SEM PLAN THAT WORKS FOR ANY BRAND 5. Set a budget. Unlike SEO, which is basically free, search engine marketing has a steep (and often costly) learning curve in identifying your optimal starting budget. It’s a tricky phase for many businesses, which could result in dollars wasted without moving theneedle closer to
HOW TO USE BUYER PERSONAS FOR SEO The first and most important step you have to take is to create the right buyer personas needed for your SEO efforts. Around two to four is generally a reasonable amount to have, with one primary persona set for a specific user group that keeps popping up in your research. Identifying particular buyer segments should be your priority when DIGITAL MARKETING AGENCY IN THE PHILIPPINESCONTENT MARKETINGPPC SERVICESSEARCH ENGINE OPTIMIZATIONANALYTICS AND OPTIMIZATION In our approach, we cover all bases: keyword research, on-page optimization, competitive analytics, and technical audits. Our modern link-building processes boost your credibility, drive more organic traffic, and help generate high-quality leads—all essential for growing your business. Learn More. 7 DIGITAL MARKETING CHANNELS (THAT ACTUALLY WORK) 7 Digital Marketing Channels (That Actually Work) Michelle Aguila. December 16, 2020. It was in October 1994 when the first web-based banner ad was born courtesy of an advertising campaign for AT&T. The copy read: “Have you ever clicked your mouse right HERE? YOUWILL”.
EMOTIONAL MARKETING: WHAT IT IS AND HOW IT WORKS Emotional marketing is the deliberate use of persuasive messages that tap into human emotion to form a deep connection with the audience toward achieving the desired result. Often, it appeals to a single emotion only. It can be fear, anger, joy, or any other human emotion that is strong enough to influence decision-making or urge an action. 5 SHOCKING EXAMPLES OF AWFUL WEBSITE UX 5 Shocking Examples of Awful Website UX. The importance of user experience (UX) in many things—may it be a website, app, or even with everyday stuff you often use—isn’t a new concept, but there’s no denying that the increased interest in it today in light of the technological revolution. According to Impactbnd, 79% ofconsumers who don
KEYWORD BIDDING STRATEGIES TO OPTIMIZE GOOGLE ADS CAMPAIGNS Focusing on clicks is arguably the simplest keyword bidding strategy. If you want to generate website traffic, then you can do it one of two ways: manually manage your maximum CPC bid by setting a bid for each ad or automatically maximizing clicks by setting a daily budget. Each strategy comes with its own benefit. THE IMPORTANCE OF CYBERSECURITY FOR E-COMMERCE The Importance of Cybersecurity for E-Commerce. Interest in e-commerce has skyrocketed and will continue to point to the future of shopping with many individuals making purchases from the comfort and safety of their homes. In fact, US e-commerce sales are up by 49%. Consumers rely on quality experience, products, and services when interacting SEM STRATEGIES FOR BUSINESSES 💡 Personalization is a big thing now. In fact, studies show that personalization cuts acquisition costs by up to 50%, increases revenues by 5-15%, and improves the efficiency of marketing spend by 10-30%. Using AdWords “IF Functions”, you can THE PROS AND CONS OF PAID SEARCH ADVERTISING Paid search allows for conversion tracking and detailed data analytics. Monitoring campaigns is a crucial ingredient to your marketing success. With paid search, you get access to detailed data analytics about your prospects such as their geographical information, the device they’re using to search the web, and the pages theyviewed when they
DEVELOP AN SEM PLAN THAT WORKS FOR ANY BRAND 5. Set a budget. Unlike SEO, which is basically free, search engine marketing has a steep (and often costly) learning curve in identifying your optimal starting budget. It’s a tricky phase for many businesses, which could result in dollars wasted without moving theneedle closer to
HOW TO USE BUYER PERSONAS FOR SEO The first and most important step you have to take is to create the right buyer personas needed for your SEO efforts. Around two to four is generally a reasonable amount to have, with one primary persona set for a specific user group that keeps popping up in your research. Identifying particular buyer segments should be your priority when VIDEO EMAIL MARKETING 2021: BEST WAYS TO ADD VIDEO TO You already know how important email marketing is for your business. But what if there was a way to turbo-boost your email marketing efforts to increase open rates, reduce bounce rates, and drive conversions without adding significant costs to your marketing budget? A GUIDE TO E-COMMERCE WEBSITE SECURITY A Guide to E-commerce Website Security. E-commerce website security is a vital element of any online business. Aside from the fact that a chink in your armour could be costly in terms of income, reputational damage can be even greater. It is extremely important to invest in e-commerce website security and continue to monitor and update going 5 SHOCKING EXAMPLES OF AWFUL WEBSITE UX 5 Shocking Examples of Awful Website UX. The importance of user experience (UX) in many things—may it be a website, app, or even with everyday stuff you often use—isn’t a new concept, but there’s no denying that the increased interest in it today in light of the technological revolution. According to Impactbnd, 79% ofconsumers who don
DEVELOP AN SEM PLAN THAT WORKS FOR ANY BRAND 5. Set a budget. Unlike SEO, which is basically free, search engine marketing has a steep (and often costly) learning curve in identifying your optimal starting budget. It’s a tricky phase for many businesses, which could result in dollars wasted without moving theneedle closer to
THE PROS AND CONS OF PAID SEARCH ADVERTISING Paid search allows for conversion tracking and detailed data analytics. Monitoring campaigns is a crucial ingredient to your marketing success. With paid search, you get access to detailed data analytics about your prospects such as their geographical information, the device they’re using to search the web, and the pages theyviewed when they
RESEARCHING AND SELECTING SEM KEYWORDS Researching and selecting the right keywords are the building blocks of your entire SEM strategy. It’s therefore important that you understand what types of keywords work and what types do not. Your strategy will most likely consist of a mix of short and long-tail keywords. Keep exploring your options – test your keywords, refineyour lists
HOW TO CREATE A CUSTOMER-CENTRIC DIGITAL MARKETING STRATEGY Nevertheless, it’s very important to be patient here. Quality content marketing is an indispensable part of a truly customer-centric marketing strategy. Make sure that the creative process is data-driven, at least to a certain extent. For this, you’ll need different departments of your business collaborating closely. 6 WAYS NLP CAN LEVEL UP YOUR DIGITAL MARKETING NLP falls under the AI group of technologies, which also includes machine learning, deep learning, image recognition, and so on. It is also the technology behind a computer’s ability to read, translate, or summarize text—whether in visual or audio form—and figure out what it means. In addition, NLP is good at dealing with the nuances of CONTENT MARKETING IN THE PHILIPPINES REACHES TIPPING POINT Content marketing is defined by CMI as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and ultimately, to provide profitable customer action. Simply put, content marketing is all about investing in digital content: blog articles HOW MILLENNIALS ARE RESHAPING B2B MARKETING Millennials make up a huge percentage of the world population, but their influence in the field of B2B marketing is even bigger. Google surveyed about 15,000 researchers in 2014 and found that 46% — almost half of the entire sample — are comprised of millennials ages 18-34 years old. This is reason number one for the special treatmentthe
DIGITAL MARKETING AGENCY IN THE PHILIPPINESCONTENT MARKETINGPPC SERVICESSEARCH ENGINE OPTIMIZATIONANALYTICS AND OPTIMIZATION In our approach, we cover all bases: keyword research, on-page optimization, competitive analytics, and technical audits. Our modern link-building processes boost your credibility, drive more organic traffic, and help generate high-quality leads—all essential for growing your business. Learn More. 7 DIGITAL MARKETING CHANNELS (THAT ACTUALLY WORK) 7 Digital Marketing Channels (That Actually Work) Michelle Aguila. December 16, 2020. It was in October 1994 when the first web-based banner ad was born courtesy of an advertising campaign for AT&T. The copy read: “Have you ever clicked your mouse right HERE? YOUWILL”.
EMOTIONAL MARKETING: WHAT IT IS AND HOW IT WORKS Emotional marketing is the deliberate use of persuasive messages that tap into human emotion to form a deep connection with the audience toward achieving the desired result. Often, it appeals to a single emotion only. It can be fear, anger, joy, or any other human emotion that is strong enough to influence decision-making or urge an action. 5 SHOCKING EXAMPLES OF AWFUL WEBSITE UX 5 Shocking Examples of Awful Website UX. The importance of user experience (UX) in many things—may it be a website, app, or even with everyday stuff you often use—isn’t a new concept, but there’s no denying that the increased interest in it today in light of the technological revolution. According to Impactbnd, 79% ofconsumers who don
KEYWORD BIDDING STRATEGIES TO OPTIMIZE GOOGLE ADS CAMPAIGNS Focusing on clicks is arguably the simplest keyword bidding strategy. If you want to generate website traffic, then you can do it one of two ways: manually manage your maximum CPC bid by setting a bid for each ad or automatically maximizing clicks by setting a daily budget. Each strategy comes with its own benefit. THE IMPORTANCE OF CYBERSECURITY FOR E-COMMERCE The Importance of Cybersecurity for E-Commerce. Interest in e-commerce has skyrocketed and will continue to point to the future of shopping with many individuals making purchases from the comfort and safety of their homes. In fact, US e-commerce sales are up by 49%. Consumers rely on quality experience, products, and services when interacting SEM STRATEGIES FOR BUSINESSES 💡 Personalization is a big thing now. In fact, studies show that personalization cuts acquisition costs by up to 50%, increases revenues by 5-15%, and improves the efficiency of marketing spend by 10-30%. Using AdWords “IF Functions”, you can THE PROS AND CONS OF PAID SEARCH ADVERTISING Paid search allows for conversion tracking and detailed data analytics. Monitoring campaigns is a crucial ingredient to your marketing success. With paid search, you get access to detailed data analytics about your prospects such as their geographical information, the device they’re using to search the web, and the pages theyviewed when they
DEVELOP AN SEM PLAN THAT WORKS FOR ANY BRAND 5. Set a budget. Unlike SEO, which is basically free, search engine marketing has a steep (and often costly) learning curve in identifying your optimal starting budget. It’s a tricky phase for many businesses, which could result in dollars wasted without moving theneedle closer to
HOW TO USE BUYER PERSONAS FOR SEO The first and most important step you have to take is to create the right buyer personas needed for your SEO efforts. Around two to four is generally a reasonable amount to have, with one primary persona set for a specific user group that keeps popping up in your research. Identifying particular buyer segments should be your priority when DIGITAL MARKETING AGENCY IN THE PHILIPPINESCONTENT MARKETINGPPC SERVICESSEARCH ENGINE OPTIMIZATIONANALYTICS AND OPTIMIZATION In our approach, we cover all bases: keyword research, on-page optimization, competitive analytics, and technical audits. Our modern link-building processes boost your credibility, drive more organic traffic, and help generate high-quality leads—all essential for growing your business. Learn More. 7 DIGITAL MARKETING CHANNELS (THAT ACTUALLY WORK) 7 Digital Marketing Channels (That Actually Work) Michelle Aguila. December 16, 2020. It was in October 1994 when the first web-based banner ad was born courtesy of an advertising campaign for AT&T. The copy read: “Have you ever clicked your mouse right HERE? YOUWILL”.
EMOTIONAL MARKETING: WHAT IT IS AND HOW IT WORKS Emotional marketing is the deliberate use of persuasive messages that tap into human emotion to form a deep connection with the audience toward achieving the desired result. Often, it appeals to a single emotion only. It can be fear, anger, joy, or any other human emotion that is strong enough to influence decision-making or urge an action. 5 SHOCKING EXAMPLES OF AWFUL WEBSITE UX 5 Shocking Examples of Awful Website UX. The importance of user experience (UX) in many things—may it be a website, app, or even with everyday stuff you often use—isn’t a new concept, but there’s no denying that the increased interest in it today in light of the technological revolution. According to Impactbnd, 79% ofconsumers who don
KEYWORD BIDDING STRATEGIES TO OPTIMIZE GOOGLE ADS CAMPAIGNS Focusing on clicks is arguably the simplest keyword bidding strategy. If you want to generate website traffic, then you can do it one of two ways: manually manage your maximum CPC bid by setting a bid for each ad or automatically maximizing clicks by setting a daily budget. Each strategy comes with its own benefit. THE IMPORTANCE OF CYBERSECURITY FOR E-COMMERCE The Importance of Cybersecurity for E-Commerce. Interest in e-commerce has skyrocketed and will continue to point to the future of shopping with many individuals making purchases from the comfort and safety of their homes. In fact, US e-commerce sales are up by 49%. Consumers rely on quality experience, products, and services when interacting SEM STRATEGIES FOR BUSINESSES 💡 Personalization is a big thing now. In fact, studies show that personalization cuts acquisition costs by up to 50%, increases revenues by 5-15%, and improves the efficiency of marketing spend by 10-30%. Using AdWords “IF Functions”, you can THE PROS AND CONS OF PAID SEARCH ADVERTISING Paid search allows for conversion tracking and detailed data analytics. Monitoring campaigns is a crucial ingredient to your marketing success. With paid search, you get access to detailed data analytics about your prospects such as their geographical information, the device they’re using to search the web, and the pages theyviewed when they
DEVELOP AN SEM PLAN THAT WORKS FOR ANY BRAND 5. Set a budget. Unlike SEO, which is basically free, search engine marketing has a steep (and often costly) learning curve in identifying your optimal starting budget. It’s a tricky phase for many businesses, which could result in dollars wasted without moving theneedle closer to
HOW TO USE BUYER PERSONAS FOR SEO The first and most important step you have to take is to create the right buyer personas needed for your SEO efforts. Around two to four is generally a reasonable amount to have, with one primary persona set for a specific user group that keeps popping up in your research. Identifying particular buyer segments should be your priority when VIDEO EMAIL MARKETING 2021: BEST WAYS TO ADD VIDEO TO You already know how important email marketing is for your business. But what if there was a way to turbo-boost your email marketing efforts to increase open rates, reduce bounce rates, and drive conversions without adding significant costs to your marketing budget? 5 SHOCKING EXAMPLES OF AWFUL WEBSITE UX 5 Shocking Examples of Awful Website UX. The importance of user experience (UX) in many things—may it be a website, app, or even with everyday stuff you often use—isn’t a new concept, but there’s no denying that the increased interest in it today in light of the technological revolution. According to Impactbnd, 79% ofconsumers who don
DEVELOP AN SEM PLAN THAT WORKS FOR ANY BRAND 5. Set a budget. Unlike SEO, which is basically free, search engine marketing has a steep (and often costly) learning curve in identifying your optimal starting budget. It’s a tricky phase for many businesses, which could result in dollars wasted without moving theneedle closer to
THE PROS AND CONS OF PAID SEARCH ADVERTISING Paid search allows for conversion tracking and detailed data analytics. Monitoring campaigns is a crucial ingredient to your marketing success. With paid search, you get access to detailed data analytics about your prospects such as their geographical information, the device they’re using to search the web, and the pages theyviewed when they
RESEARCHING AND SELECTING SEM KEYWORDS Researching and selecting the right keywords are the building blocks of your entire SEM strategy. It’s therefore important that you understand what types of keywords work and what types do not. Your strategy will most likely consist of a mix of short and long-tail keywords. Keep exploring your options – test your keywords, refineyour lists
HOW TO CREATE A CUSTOMER-CENTRIC DIGITAL MARKETING STRATEGY Nevertheless, it’s very important to be patient here. Quality content marketing is an indispensable part of a truly customer-centric marketing strategy. Make sure that the creative process is data-driven, at least to a certain extent. For this, you’ll need different departments of your business collaborating closely. 40 ONLINE ADVERTISING STATISTICS (YOU REALLY SHOULD KNOW) Mobile accounted for half of the total online advertising revenue in 2016. By 2019, 72% of all digital ad spending in the U.S. will come from mobile advertising. Apple devices contribute 75% to Google’s total mobile search revenue. 80% of marketers use location targeting for their mobile ads. 6 WAYS NLP CAN LEVEL UP YOUR DIGITAL MARKETING NLP falls under the AI group of technologies, which also includes machine learning, deep learning, image recognition, and so on. It is also the technology behind a computer’s ability to read, translate, or summarize text—whether in visual or audio form—and figure out what it means. In addition, NLP is good at dealing with the nuances of CONTENT MARKETING IN THE PHILIPPINES REACHES TIPPING POINT Content marketing is defined by CMI as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and ultimately, to provide profitable customer action. Simply put, content marketing is all about investing in digital content: blog articles HOW MILLENNIALS ARE RESHAPING B2B MARKETING Millennials make up a huge percentage of the world population, but their influence in the field of B2B marketing is even bigger. Google surveyed about 15,000 researchers in 2014 and found that 46% — almost half of the entire sample — are comprised of millennials ages 18-34 years old. This is reason number one for the special treatmentthe
DIGITAL MARKETING AGENCY IN THE PHILIPPINESCONTENT MARKETINGPPC SERVICESSEARCH ENGINE OPTIMIZATIONANALYTICS AND OPTIMIZATION In our approach, we cover all bases: keyword research, on-page optimization, competitive analytics, and technical audits. Our modern link-building processes boost your credibility, drive more organic traffic, and help generate high-quality leads—all essential for growing your business. Learn More. ABOUT US | SPIRALYTICS, INC. Head of Display Advertising, 4 years @ Spiralytics. Spiralytics’ Display Advertising is at the intersection of good design and storytelling, and results-oriented marketing. From concept to implementation, our team always makes sure of one thing: that at the heart of your campaign is a truth worth telling. 7 DIGITAL MARKETING CHANNELS (THAT ACTUALLY WORK) 7 Digital Marketing Channels (That Actually Work) Michelle Aguila. December 16, 2020. It was in October 1994 when the first web-based banner ad was born courtesy of an advertising campaign for AT&T. The copy read: “Have you ever clicked your mouse right HERE? YOUWILL”.
EMOTIONAL MARKETING: WHAT IT IS AND HOW IT WORKS Emotional marketing is the deliberate use of persuasive messages that tap into human emotion to form a deep connection with the audience toward achieving the desired result. Often, it appeals to a single emotion only. It can be fear, anger, joy, or any other human emotion that is strong enough to influence decision-making or urge an action. 5 SHOCKING EXAMPLES OF AWFUL WEBSITE UX 5 Shocking Examples of Awful Website UX. The importance of user experience (UX) in many things—may it be a website, app, or even with everyday stuff you often use—isn’t a new concept, but there’s no denying that the increased interest in it today in light of the technological revolution. According to Impactbnd, 79% ofconsumers who don
SEM STRATEGIES FOR BUSINESSES 💡 Personalization is a big thing now. In fact, studies show that personalization cuts acquisition costs by up to 50%, increases revenues by 5-15%, and improves the efficiency of marketing spend by 10-30%. Using AdWords “IF Functions”, you can THE IMPORTANCE OF CYBERSECURITY FOR E-COMMERCE The Importance of Cybersecurity for E-Commerce. Interest in e-commerce has skyrocketed and will continue to point to the future of shopping with many individuals making purchases from the comfort and safety of their homes. In fact, US e-commerce sales are up by 49%. Consumers rely on quality experience, products, and services when interacting DEVELOP AN SEM PLAN THAT WORKS FOR ANY BRAND 5. Set a budget. Unlike SEO, which is basically free, search engine marketing has a steep (and often costly) learning curve in identifying your optimal starting budget. It’s a tricky phase for many businesses, which could result in dollars wasted without moving theneedle closer to
THE PROS AND CONS OF PAID SEARCH ADVERTISING Paid search allows for conversion tracking and detailed data analytics. Monitoring campaigns is a crucial ingredient to your marketing success. With paid search, you get access to detailed data analytics about your prospects such as their geographical information, the device they’re using to search the web, and the pages theyviewed when they
6 WAYS NLP CAN LEVEL UP YOUR DIGITAL MARKETING NLP falls under the AI group of technologies, which also includes machine learning, deep learning, image recognition, and so on. It is also the technology behind a computer’s ability to read, translate, or summarize text—whether in visual or audio form—and figure out what it means. In addition, NLP is good at dealing with the nuances of DIGITAL MARKETING AGENCY IN THE PHILIPPINESCONTENT MARKETINGPPC SERVICESSEARCH ENGINE OPTIMIZATIONANALYTICS AND OPTIMIZATION In our approach, we cover all bases: keyword research, on-page optimization, competitive analytics, and technical audits. Our modern link-building processes boost your credibility, drive more organic traffic, and help generate high-quality leads—all essential for growing your business. Learn More. ABOUT US | SPIRALYTICS, INC. Head of Display Advertising, 4 years @ Spiralytics. Spiralytics’ Display Advertising is at the intersection of good design and storytelling, and results-oriented marketing. From concept to implementation, our team always makes sure of one thing: that at the heart of your campaign is a truth worth telling. 7 DIGITAL MARKETING CHANNELS (THAT ACTUALLY WORK) 7 Digital Marketing Channels (That Actually Work) Michelle Aguila. December 16, 2020. It was in October 1994 when the first web-based banner ad was born courtesy of an advertising campaign for AT&T. The copy read: “Have you ever clicked your mouse right HERE? YOUWILL”.
EMOTIONAL MARKETING: WHAT IT IS AND HOW IT WORKS Emotional marketing is the deliberate use of persuasive messages that tap into human emotion to form a deep connection with the audience toward achieving the desired result. Often, it appeals to a single emotion only. It can be fear, anger, joy, or any other human emotion that is strong enough to influence decision-making or urge an action. 5 SHOCKING EXAMPLES OF AWFUL WEBSITE UX 5 Shocking Examples of Awful Website UX. The importance of user experience (UX) in many things—may it be a website, app, or even with everyday stuff you often use—isn’t a new concept, but there’s no denying that the increased interest in it today in light of the technological revolution. According to Impactbnd, 79% ofconsumers who don
SEM STRATEGIES FOR BUSINESSES 💡 Personalization is a big thing now. In fact, studies show that personalization cuts acquisition costs by up to 50%, increases revenues by 5-15%, and improves the efficiency of marketing spend by 10-30%. Using AdWords “IF Functions”, you can THE IMPORTANCE OF CYBERSECURITY FOR E-COMMERCE The Importance of Cybersecurity for E-Commerce. Interest in e-commerce has skyrocketed and will continue to point to the future of shopping with many individuals making purchases from the comfort and safety of their homes. In fact, US e-commerce sales are up by 49%. Consumers rely on quality experience, products, and services when interacting DEVELOP AN SEM PLAN THAT WORKS FOR ANY BRAND 5. Set a budget. Unlike SEO, which is basically free, search engine marketing has a steep (and often costly) learning curve in identifying your optimal starting budget. It’s a tricky phase for many businesses, which could result in dollars wasted without moving theneedle closer to
THE PROS AND CONS OF PAID SEARCH ADVERTISING Paid search allows for conversion tracking and detailed data analytics. Monitoring campaigns is a crucial ingredient to your marketing success. With paid search, you get access to detailed data analytics about your prospects such as their geographical information, the device they’re using to search the web, and the pages theyviewed when they
6 WAYS NLP CAN LEVEL UP YOUR DIGITAL MARKETING NLP falls under the AI group of technologies, which also includes machine learning, deep learning, image recognition, and so on. It is also the technology behind a computer’s ability to read, translate, or summarize text—whether in visual or audio form—and figure out what it means. In addition, NLP is good at dealing with the nuances of ABOUT US | SPIRALYTICS, INC. Head of Display Advertising, 4 years @ Spiralytics. Spiralytics’ Display Advertising is at the intersection of good design and storytelling, and results-oriented marketing. From concept to implementation, our team always makes sure of one thing: that at the heart of your campaign is a truth worth telling. VIDEO EMAIL MARKETING 2021: BEST WAYS TO ADD VIDEO TO You already know how important email marketing is for your business. But what if there was a way to turbo-boost your email marketing efforts to increase open rates, reduce bounce rates, and drive conversions without adding significant costs to your marketing budget? CONTENT MARKETING RESOURCES Content Marketing will naturally tie into other marketing efforts like SEO, social media, web design, and PPC. Spiralytics offers full-service solutions that take advantage of content’s ability to ingrate with and complement the rest of your marketing campaigns. A COMPLETE GUIDE TO SEM (PAID SEARCH) Search Engine Marketing (SEM) is the process of driving website traffic by purchasing ads on Search Engine Results Pages (SERPs). Originally, SEM included all marketing activities on search engines ( SEO & Search Ads), but over time, the industry has adopted the term to refer solely to paid search advertising. MARKETING AUTOMATION STATISTICS FOR 2021 Marketing Automation Statistics for 2021. The rise of marketing automation is inevitable. With more businesses (and consumers) going digital, marketers are shifting to more efficient and measurable online marketing campaigns. Manual processes need to be eliminated and repetitive tasks must be addressed so that marketers can focus on more HOW TO STRUCTURE YOUR DIGITAL MARKETING TEAM Hub and Spoke. Lastly, hub and spoke is a model that combines the center which establishes guidelines, tools, and processes; and analysts which implement and reports to the central team. The center and the analysts need to work together THE PROS AND CONS OF PAID SEARCH ADVERTISING Paid search allows for conversion tracking and detailed data analytics. Monitoring campaigns is a crucial ingredient to your marketing success. With paid search, you get access to detailed data analytics about your prospects such as their geographical information, the device they’re using to search the web, and the pages theyviewed when they
HOW TO CREATE A CUSTOMER-CENTRIC DIGITAL MARKETING STRATEGY Nevertheless, it’s very important to be patient here. Quality content marketing is an indispensable part of a truly customer-centric marketing strategy. Make sure that the creative process is data-driven, at least to a certain extent. For this, you’ll need different departments of your business collaborating closely. RESEARCHING AND SELECTING SEM KEYWORDS Researching and selecting the right keywords are the building blocks of your entire SEM strategy. It’s therefore important that you understand what types of keywords work and what types do not. Your strategy will most likely consist of a mix of short and long-tail keywords. Keep exploring your options – test your keywords, refineyour lists
IN-HOUSE VS OUTSOURCED MARKETING: PROS & CONS Pros & Cons: Hybrid. Outsourcing various business functions is characterized for being a cost-effective approach, especially for startups and SMEs with limited resources. Whereas making the most of in-house talent is another option and an ideal one for organizations that already have a pool of experts. To get the best of both worlds,many
DIGITAL MARKETING AGENCY IN THE PHILIPPINESCONTENT MARKETINGPPC SERVICESSEARCH ENGINE OPTIMIZATIONANALYTICS AND OPTIMIZATION In our approach, we cover all bases: keyword research, on-page optimization, competitive analytics, and technical audits. Our modern link-building processes boost your credibility, drive more organic traffic, and help generate high-quality leads—all essential for growing your business. Learn More. 7 DIGITAL MARKETING CHANNELS (THAT ACTUALLY WORK) 7 Digital Marketing Channels (That Actually Work) Michelle Aguila. December 16, 2020. It was in October 1994 when the first web-based banner ad was born courtesy of an advertising campaign for AT&T. The copy read: “Have you ever clicked your mouse right HERE? YOUWILL”.
EMOTIONAL MARKETING: WHAT IT IS AND HOW IT WORKS Emotional marketing is the deliberate use of persuasive messages that tap into human emotion to form a deep connection with the audience toward achieving the desired result. Often, it appeals to a single emotion only. It can be fear, anger, joy, or any other human emotion that is strong enough to influence decision-making or urge an action. 5 SHOCKING EXAMPLES OF AWFUL WEBSITE UX 5 Shocking Examples of Awful Website UX. The importance of user experience (UX) in many things—may it be a website, app, or even with everyday stuff you often use—isn’t a new concept, but there’s no denying that the increased interest in it today in light of the technological revolution. According to Impactbnd, 79% ofconsumers who don
MARKETING AUTOMATION STATISTICS FOR 2021 Marketing Automation Statistics for 2021. The rise of marketing automation is inevitable. With more businesses (and consumers) going digital, marketers are shifting to more efficient and measurable online marketing campaigns. Manual processes need to be eliminated and repetitive tasks must be addressed so that marketers can focus on more SEM STRATEGIES FOR BUSINESSES 💡 Personalization is a big thing now. In fact, studies show that personalization cuts acquisition costs by up to 50%, increases revenues by 5-15%, and improves the efficiency of marketing spend by 10-30%. Using AdWords “IF Functions”, you can THE IMPORTANCE OF CYBERSECURITY FOR E-COMMERCE The Importance of Cybersecurity for E-Commerce. Interest in e-commerce has skyrocketed and will continue to point to the future of shopping with many individuals making purchases from the comfort and safety of their homes. In fact, US e-commerce sales are up by 49%. Consumers rely on quality experience, products, and services when interacting HOW TO FIND (AND RESEARCH) YOUR TARGET AUDIENCE Step 1: Research what your ideal customer/client looks like. This is where your demographics and psychographics analyses come in. It will allow you to filter the base foundation of your target personas and identify shared properties, providing you DEVELOP AN SEM PLAN THAT WORKS FOR ANY BRAND 5. Set a budget. Unlike SEO, which is basically free, search engine marketing has a steep (and often costly) learning curve in identifying your optimal starting budget. It’s a tricky phase for many businesses, which could result in dollars wasted without moving theneedle closer to
MOBILE ADS: CAN YOUR PHONE HEAR YOUR CONVERSATIONS? To give you a clearer picture, let’s take a step back and talk about how online ads are targeted. Normally, brands get permission from third-party sites like your social networking channels and websites you visit to view your activity on the internet. DIGITAL MARKETING AGENCY IN THE PHILIPPINESCONTENT MARKETINGPPC SERVICESSEARCH ENGINE OPTIMIZATIONANALYTICS AND OPTIMIZATION In our approach, we cover all bases: keyword research, on-page optimization, competitive analytics, and technical audits. Our modern link-building processes boost your credibility, drive more organic traffic, and help generate high-quality leads—all essential for growing your business. Learn More. 7 DIGITAL MARKETING CHANNELS (THAT ACTUALLY WORK) 7 Digital Marketing Channels (That Actually Work) Michelle Aguila. December 16, 2020. It was in October 1994 when the first web-based banner ad was born courtesy of an advertising campaign for AT&T. The copy read: “Have you ever clicked your mouse right HERE? YOUWILL”.
EMOTIONAL MARKETING: WHAT IT IS AND HOW IT WORKS Emotional marketing is the deliberate use of persuasive messages that tap into human emotion to form a deep connection with the audience toward achieving the desired result. Often, it appeals to a single emotion only. It can be fear, anger, joy, or any other human emotion that is strong enough to influence decision-making or urge an action. 5 SHOCKING EXAMPLES OF AWFUL WEBSITE UX 5 Shocking Examples of Awful Website UX. The importance of user experience (UX) in many things—may it be a website, app, or even with everyday stuff you often use—isn’t a new concept, but there’s no denying that the increased interest in it today in light of the technological revolution. According to Impactbnd, 79% ofconsumers who don
MARKETING AUTOMATION STATISTICS FOR 2021 Marketing Automation Statistics for 2021. The rise of marketing automation is inevitable. With more businesses (and consumers) going digital, marketers are shifting to more efficient and measurable online marketing campaigns. Manual processes need to be eliminated and repetitive tasks must be addressed so that marketers can focus on more SEM STRATEGIES FOR BUSINESSES 💡 Personalization is a big thing now. In fact, studies show that personalization cuts acquisition costs by up to 50%, increases revenues by 5-15%, and improves the efficiency of marketing spend by 10-30%. Using AdWords “IF Functions”, you can THE IMPORTANCE OF CYBERSECURITY FOR E-COMMERCE The Importance of Cybersecurity for E-Commerce. Interest in e-commerce has skyrocketed and will continue to point to the future of shopping with many individuals making purchases from the comfort and safety of their homes. In fact, US e-commerce sales are up by 49%. Consumers rely on quality experience, products, and services when interacting HOW TO FIND (AND RESEARCH) YOUR TARGET AUDIENCE Step 1: Research what your ideal customer/client looks like. This is where your demographics and psychographics analyses come in. It will allow you to filter the base foundation of your target personas and identify shared properties, providing you DEVELOP AN SEM PLAN THAT WORKS FOR ANY BRAND 5. Set a budget. Unlike SEO, which is basically free, search engine marketing has a steep (and often costly) learning curve in identifying your optimal starting budget. It’s a tricky phase for many businesses, which could result in dollars wasted without moving theneedle closer to
MOBILE ADS: CAN YOUR PHONE HEAR YOUR CONVERSATIONS? To give you a clearer picture, let’s take a step back and talk about how online ads are targeted. Normally, brands get permission from third-party sites like your social networking channels and websites you visit to view your activity on the internet. ABOUT US | SPIRALYTICS, INC. Head of Display Advertising, 4 years @ Spiralytics. Spiralytics’ Display Advertising is at the intersection of good design and storytelling, and results-oriented marketing. From concept to implementation, our team always makes sure of one thing: that at the heart of your campaign is a truth worth telling. VIDEO EMAIL MARKETING 2021: BEST WAYS TO ADD VIDEO TO You already know how important email marketing is for your business. But what if there was a way to turbo-boost your email marketing efforts to increase open rates, reduce bounce rates, and drive conversions without adding significant costs to your marketing budget? CONTENT MARKETING RESOURCES Content Marketing will naturally tie into other marketing efforts like SEO, social media, web design, and PPC. Spiralytics offers full-service solutions that take advantage of content’s ability to ingrate with and complement the rest of your marketing campaigns. MARKETING AUTOMATION STATISTICS FOR 2021 Marketing Automation Statistics for 2021. The rise of marketing automation is inevitable. With more businesses (and consumers) going digital, marketers are shifting to more efficient and measurable online marketing campaigns. Manual processes need to be eliminated and repetitive tasks must be addressed so that marketers can focus on more A COMPLETE GUIDE TO SEM (PAID SEARCH) Search Engine Marketing (SEM) is the process of driving website traffic by purchasing ads on Search Engine Results Pages (SERPs). Originally, SEM included all marketing activities on search engines ( SEO & Search Ads), but over time, the industry has adopted the term to refer solely to paid search advertising. THE PROS AND CONS OF PAID SEARCH ADVERTISING Paid search allows for conversion tracking and detailed data analytics. Monitoring campaigns is a crucial ingredient to your marketing success. With paid search, you get access to detailed data analytics about your prospects such as their geographical information, the device they’re using to search the web, and the pages theyviewed when they
HOW TO CREATE A CUSTOMER-CENTRIC DIGITAL MARKETING STRATEGY Nevertheless, it’s very important to be patient here. Quality content marketing is an indispensable part of a truly customer-centric marketing strategy. Make sure that the creative process is data-driven, at least to a certain extent. For this, you’ll need different departments of your business collaborating closely. DEVELOP AN SEM PLAN THAT WORKS FOR ANY BRAND 5. Set a budget. Unlike SEO, which is basically free, search engine marketing has a steep (and often costly) learning curve in identifying your optimal starting budget. It’s a tricky phase for many businesses, which could result in dollars wasted without moving theneedle closer to
HOW TO USE BUYER PERSONAS FOR SEO The first and most important step you have to take is to create the right buyer personas needed for your SEO efforts. Around two to four is generally a reasonable amount to have, with one primary persona set for a specific user group that keeps popping up in your research. Identifying particular buyer segments should be your priority when IN-HOUSE VS OUTSOURCED MARKETING: PROS & CONS Pros & Cons: Hybrid. Outsourcing various business functions is characterized for being a cost-effective approach, especially for startups and SMEs with limited resources. Whereas making the most of in-house talent is another option and an ideal one for organizations that already have a pool of experts. To get the best of both worlds,many
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PERFORMANCE MARKETING FIND NEW CUSTOMERS PROFITABLY Get a Free Assessment DATA-DRIVEN MARKETING THAT GROWS BUSINESSES We’re a full-service agency that specializes in marketing that’s backed by data science. What separates us from other companies is our continuous process of measurement, analysis, and tuning that makes sure your brand not only looks awesome, but that the campaign lives up to its expectations. We’re anything but a set-it-and-forget-it agency. From consultation to concept to campaign, our main objective in life is to make clients happy and accelerate your online success. GARGANTUAN NEWS AND MAMMOTH GOODNESS FROM THE TOMES OF THE SPIRALYTICSBLOG.
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