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SPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models of SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models of FREE TOOLS FROM SPARKTORO Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping up THE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEB SparkToro In 2 Minutes. SparkToro crawls tens of millions of social and web profiles to find what (and who) your audience reads, listens to, watches, follows, shares, and talks about online. This Audience Intelligence data is invaluable to marketers of all kinds. Acquiring it previously required months of expensive surveys and interviews, but WHEN CHOOSING MARKETING CHANNELS, VISUALIZE THE CURVE When Choosing Marketing Channels, Visualize the Curve. By Rand Fishkin April 13, 2021. Business Owner: “We’re launching a new company/website/campaign and want to buy ads that can get us some customers. Once that’s working, we’ll invest in content and SEO.”. Marketer: “So, no one’s heard of your brand, and youdon’t have any
OUTREACH TIPS (BETTER THAN ANYTHING YOU'LL FIND SEARCHING It’s 2020, so your inboxes probably look like mine. Bloated with requests from people you don’t know, overrun by low-quality spammers, a bubbling morass of bandwidth-consuming time vampires mixed in with people and sources you actually *want* to hear from, forcing you to pan for gold amidst the sans serif grays and post-modern white of your mail provider’s “productivity-centric” user WE ANALYZED EVERY TWITTER ACCOUNT FOLLOWING DONALD TRUMP Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts.By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks at a random THE "MARKETING IS EVIL" PROBLEM. Bad marketing, either the evil, manipulative kind or the well-intentioned, but poor-performing kind, tends to leave a more memorable impression than the good, effective varieties. Great marketing rarely feels like marketing at all. It feels like someone has a compelling solution to your problem and is kindly telling youabout it.
WE'VE GOTTA STOP USING "LIFESTYLE BUSINESS" AS A We’ve Gotta Stop Using “Lifestyle Business” as a Pejorative. By Rand Fishkin September 11, 2020. For a long while, American business culture has worshiped at the altar of big. Entrepreneurs want to build “big” companies, because they believe that’s how they prove their worth. The media tells us that’s true when they report on THE PARADOX OF CONTENT MARKETING TO BEGINNERS VS. EXPERTS The central paradox is that beginners and experts in a field want and share different things. Not only that, the size and amplification-potential of these groups differs from industry to industry (not just B2B vs. B2C) and sometimes, content intended to appeal to one group can do better with the other. SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
FREE TOOLS FROM SPARKTORO Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping up FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
SOMETHING IS ROTTEN IN ONLINE ADVERTISING ROI is shrinking. And the platforms that once provided high quality attribution are so dominant, they no longer need to bother proving themselves. Something truly is rotten in the state of online ads. But, in the words of King Hamlet: the hour is almost come when advertising’s tormenting fraud must render itself up. WE'VE GOTTA STOP USING "LIFESTYLE BUSINESS" AS A We’ve Gotta Stop Using “Lifestyle Business” as a Pejorative. By Rand Fishkin September 11, 2020. For a long while, American business culture has worshiped at the altar of big. Entrepreneurs want to build “big” companies, because they believe that’s how they prove their worth. The media tells us that’s true when they report on MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models of OUTREACH TIPS (BETTER THAN ANYTHING YOU'LL FIND SEARCHING It’s 2020, so your inboxes probably look like mine. Bloated with requests from people you don’t know, overrun by low-quality spammers, a bubbling morass of bandwidth-consuming time vampires mixed in with people and sources you actually *want* to hear from, forcing you to pan for gold amidst the sans serif grays and post-modern white of your mail provider’s “productivity-centric” user WE ANALYZED EVERY TWITTER ACCOUNT FOLLOWING DONALD TRUMP Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts.By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks at a random WHY ELON MUSK'S "PEOPLE AS VECTORS" ANALOGY RESONATES In his keynote at INBOUND last year, Dharmesh Shah (Hubspot’s cofounder) shared a personal story of meeting Elon Musk and their short but powerful conversation about aligning people on a team as you would vectors in an equation.Unlike many folks in the startup world, I’m not a die-hard Musk fan. I appreciate his creativity and accomplishments, but also find him to be frustratingly quiet SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
FREE TOOLS FROM SPARKTORO Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping up FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
SOMETHING IS ROTTEN IN ONLINE ADVERTISING ROI is shrinking. And the platforms that once provided high quality attribution are so dominant, they no longer need to bother proving themselves. Something truly is rotten in the state of online ads. But, in the words of King Hamlet: the hour is almost come when advertising’s tormenting fraud must render itself up. WE'VE GOTTA STOP USING "LIFESTYLE BUSINESS" AS A We’ve Gotta Stop Using “Lifestyle Business” as a Pejorative. By Rand Fishkin September 11, 2020. For a long while, American business culture has worshiped at the altar of big. Entrepreneurs want to build “big” companies, because they believe that’s how they prove their worth. The media tells us that’s true when they report on MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models of OUTREACH TIPS (BETTER THAN ANYTHING YOU'LL FIND SEARCHING It’s 2020, so your inboxes probably look like mine. Bloated with requests from people you don’t know, overrun by low-quality spammers, a bubbling morass of bandwidth-consuming time vampires mixed in with people and sources you actually *want* to hear from, forcing you to pan for gold amidst the sans serif grays and post-modern white of your mail provider’s “productivity-centric” user WE ANALYZED EVERY TWITTER ACCOUNT FOLLOWING DONALD TRUMP Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts.By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks at a random WHY ELON MUSK'S "PEOPLE AS VECTORS" ANALOGY RESONATES In his keynote at INBOUND last year, Dharmesh Shah (Hubspot’s cofounder) shared a personal story of meeting Elon Musk and their short but powerful conversation about aligning people on a team as you would vectors in an equation.Unlike many folks in the startup world, I’m not a die-hard Musk fan. I appreciate his creativity and accomplishments, but also find him to be frustratingly quiet SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
FREE TOOLS FROM SPARKTORO Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping up FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
SOMETHING IS ROTTEN IN ONLINE ADVERTISING ROI is shrinking. And the platforms that once provided high quality attribution are so dominant, they no longer need to bother proving themselves. Something truly is rotten in the state of online ads. But, in the words of King Hamlet: the hour is almost come when advertising’s tormenting fraud must render itself up. WE'VE GOTTA STOP USING "LIFESTYLE BUSINESS" AS A We’ve Gotta Stop Using “Lifestyle Business” as a Pejorative. By Rand Fishkin September 11, 2020. For a long while, American business culture has worshiped at the altar of big. Entrepreneurs want to build “big” companies, because they believe that’s how they prove their worth. The media tells us that’s true when they report on MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models of OUTREACH TIPS (BETTER THAN ANYTHING YOU'LL FIND SEARCHING It’s 2020, so your inboxes probably look like mine. Bloated with requests from people you don’t know, overrun by low-quality spammers, a bubbling morass of bandwidth-consuming time vampires mixed in with people and sources you actually *want* to hear from, forcing you to pan for gold amidst the sans serif grays and post-modern white of your mail provider’s “productivity-centric” user WE ANALYZED EVERY TWITTER ACCOUNT FOLLOWING DONALD TRUMP Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts.By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks at a random WHY ELON MUSK'S "PEOPLE AS VECTORS" ANALOGY RESONATES In his keynote at INBOUND last year, Dharmesh Shah (Hubspot’s cofounder) shared a personal story of meeting Elon Musk and their short but powerful conversation about aligning people on a team as you would vectors in an equation.Unlike many folks in the startup world, I’m not a die-hard Musk fan. I appreciate his creativity and accomplishments, but also find him to be frustratingly quiet SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models of SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter a FREE TOOLS FROM SPARKTOROFAKE FOLLOWERS AUDITTRENDINGBLOGTHE BEST AUDIENCE INTELLIGENCE TOOL ON THE WEBRESOURCES Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping upSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models ofSPARKTORO LOGIN
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SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. ABOUT SPARKTORO'S TEAM, COMPANY, & MISSION About SparkToro. SparkToro ® is a software company founded by Casey Henry & Rand Fishkin. We believe high quality market research and audience intelligence should be available to everyone, not just tech giants and those with huge budgets. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in SPARKSCORE FROM SPARKTORO SparkScore doesn't hide anything about how we calculate our numbers -- you can see exactly how the scoring is weighted, what numbers go into it, and how to influence your own score or why another account might be higher or lower. This transparency means you can choose how trustworthy and valuable you find the numbers, nudge us to change, use HOW TO APPLY SPARKTORO'S DATA AND GET BETTER MARKETING Step 2: Discover the social accounts, websites, podcasts, and YouTube channels that reach them. Once you’ve got a few (or few dozen) searches that retrieve the right audiences, dig into the four types of results SparkToro provides: Social Accounts, Websites, Podcasts, and YouTube Channels. In almost every scenario, you’ll find a mix of SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
WE ANALYZED EVERY TWITTER ACCOUNT FOLLOWING DONALD TRUMP Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts.By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks at a random SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter aSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter aSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). FREE TOOLS FROM SPARKTORO Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping up SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
SPARKSCORE FROM SPARKTORO SparkScore doesn't hide anything about how we calculate our numbers -- you can see exactly how the scoring is weighted, what numbers go into it, and how to influence your own score or why another account might be higher or lower. This transparency means you can choose how trustworthy and valuable you find the numbers, nudge us to change, use SOMETHING IS ROTTEN IN ONLINE ADVERTISING ROI is shrinking. And the platforms that once provided high quality attribution are so dominant, they no longer need to bother proving themselves. Something truly is rotten in the state of online ads. But, in the words of King Hamlet: the hour is almost come when advertising’s tormenting fraud must render itself up. SPARKTORO RAISED A VERY UNUSUAL ROUND OF FUNDING & WE'RE SparkToro raised $1,299,500 from 35 individual, accredited investors (most of whom are listed below). That total was 104% of our $1,250,000 funding goal. The process took just shy of 90 days from first emails and phone calls to the final distributions of shares (for which we used Carta; it’s pricey, but very convenient). WE ANALYZED EVERY TWITTER ACCOUNT FOLLOWING DONALD TRUMP Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts.By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our usual sample analysis (which looks at a random MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models of THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
WHY ELON MUSK'S "PEOPLE AS VECTORS" ANALOGY RESONATES In his keynote at INBOUND last year, Dharmesh Shah (Hubspot’s cofounder) shared a personal story of meeting Elon Musk and their short but powerful conversation about aligning people on a team as you would vectors in an equation.Unlike many folks in the startup world, I’m not a die-hard Musk fan. I appreciate his creativity and accomplishments, but also find him to be frustratingly quiet SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter aSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content HOW TO APPLY SPARKTORO'S DATA AND GET BETTER MARKETINGDIGITAL PR AND OUTREACHCONTENT STRATEGY AND CREATIONAUDIENCE RESEARCH / PERSONASAD TARGETING (SOCIAL & DISPLAY)SEE MORE ON SPARKTORO.COM RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter aSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content HOW TO APPLY SPARKTORO'S DATA AND GET BETTER MARKETINGDIGITAL PR AND OUTREACHCONTENT STRATEGY AND CREATIONAUDIENCE RESEARCH / PERSONASAD TARGETING (SOCIAL & DISPLAY)SEE MORE ON SPARKTORO.COM RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. FREE TOOLS FROM SPARKTORO Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping up SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web SPARKSCORE FROM SPARKTORO SparkScore doesn't hide anything about how we calculate our numbers -- you can see exactly how the scoring is weighted, what numbers go into it, and how to influence your own score or why another account might be higher or lower. This transparency means you can choose how trustworthy and valuable you find the numbers, nudge us to change, use ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models of 10 PROBLEMS PLAGUING INFLUENCER MARKETING Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did (in my opinion) a superb job, but the questions he posed and those from the audience, reminded me of the big challenges influencer marketing faces in 2018 and beyond. Photo credit: Aleyda Solis onSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content HOW TO APPLY SPARKTORO'S DATA AND GET BETTER MARKETINGDIGITAL PR AND OUTREACHCONTENT STRATEGY AND CREATIONAUDIENCE RESEARCH / PERSONASAD TARGETING (SOCIAL & DISPLAY)SEE MORE ON SPARKTORO.COM RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. SPARKTORO | MARKET RESEARCH & AUDIENCE INTELLIGENCE FORHOW IT WORKSPLANSABOUTRESOURCESREGISTERLOG IN Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Try SparkToro for FREE. Enter aSPARKTORO PRICING
SparkToro offers a free version and numerous monthly subscription options, as well as one-week, single-payment access to our tool.Details here.
SPARKTORO BLOG
SparkToro’s Year One Retrospective. By Rand Fishkin. On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We needed revenue. FAKE FOLLOWERS TWITTER Most Twitter Accounts Have Significant Numbers of Fake Followers. In our research, 5-30% of followers are fake -- they're bots, spam accounts, inactive users, propaganda, or other non-engaged/non-real users. If you rely on follower count as a measure of potential influence and reach, you could be vastly overestimating an account. SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web THERE ARE FOUR KINDS OF KEYWORD RESEARCH; MAKE SURE YOU'RE Buzzsumo in Action. Goal: Reach and influence a group of people with your publishing by understanding their interests, what’s worked to reach them previously, what they pay attention-to in the space, and proven formulae. Process: Step 1: Start with a topic, area of interest, existing piece of content, hashtag, website, or social account (often a competitor or a competitive piece of content HOW TO APPLY SPARKTORO'S DATA AND GET BETTER MARKETINGDIGITAL PR AND OUTREACHCONTENT STRATEGY AND CREATIONAUDIENCE RESEARCH / PERSONASAD TARGETING (SOCIAL & DISPLAY)SEE MORE ON SPARKTORO.COM RAND FISHKIN'S BIO, CONTACT DETAILS, FOOD ALLERGIES, THE Howdy! On this page you’ll find Rand’s: Biography; Booking Rand to Speak; Photos (for event or professional use) Biography: For professional events and republication, please use the following bio: Rand Fishkin is cofounder and CEO of audience research startup SparkToro.He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and IN 2020, TWO THIRDS OF GOOGLE SEARCHES ENDED WITHOUT A In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results.Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis.. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in PRODUCT-MARKET FIT IS A BROKEN CONCEPT. SPARKTORO 4 Dumb Things People Do Because They Believe There’s Such a Thing As “Product-Market Fit”. #1: Product builders take different approaches to what and how they build before vs. after the magical moment of product-market fit. We’re told to believe that pre-fit is a time for discovery and learning while post-fit is a time for scale. FREE TOOLS FROM SPARKTORO Free Tools From SparkToro. Connect your Twitter account and check out SparkToro's popular, free tools for analyzing Twitter accounts (your own or others) and keeping up SPARKTORO TRENDING: WHAT'S HOT IN WEB MARKETING The Front Page of the Web Marketing World. Trending is a side project from the SparkToro ® team. We wanted a single page that showed which content and topics were earning attention in the web marketing field (and a way to look back at days or weeks when we might have missed something). Trending aggregates tweets from many thousands of web SPARKSCORE FROM SPARKTORO SparkScore doesn't hide anything about how we calculate our numbers -- you can see exactly how the scoring is weighted, what numbers go into it, and how to influence your own score or why another account might be higher or lower. This transparency means you can choose how trustworthy and valuable you find the numbers, nudge us to change, use ONE CUSTOMER FEEDBACK EMAIL CHANGED OUR STARTUP'S One Customer Feedback Email Changed Our Startup’s Trajectory. By Rand Fishkin April 6, 2021. Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and Iwere
THE DIRTY SECRET TO RANKING #1 ON GOOGLE (PART 1 OF 3 It holds back content creators and brands from crafting better solutions. Google says it believes in a spirit of innovation, and its search engine has historically created a ton of innovative opportunities for web builders. But, when the search monopoly uses its dirty secret of ranking #1: ownership by Google, innovationsuffocates.
MARKETING PERSONAS ARE ALMOST ALWAYS A BOONDOGGLE (BUT Personas have a long history, tradition, and all-too-often, a serious lack of usefulness . That’s why lots of people make ’em but very few get value from them. You don’t have to be those people. Instead, you can start with why you/your company/client needs segmented, representational models of 10 PROBLEMS PLAGUING INFLUENCER MARKETING Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did (in my opinion) a superb job, but the questions he posed and those from the audience, reminded me of the big challenges influencer marketing faces in 2018 and beyond. Photo credit: Aleyda Solis on*
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AUDIENCE INTELLIGENCE FOR EVERYONE Want to discover which publications your audience reads? What they watch? Who they listen to and follow? How they describe themselves? Until now, expensive surveys or time-consuming, manual research werethe only ways.
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FREE FOR UP TO 10 SEARCHES A MONTHMy Audience:
Frequently talks about Frequently talks about__ Uses these word(s) in their profile Follows the social account Frequently visits the website Frequently uses thehashtag
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IN A SINGLE SEARCH, DISCOVER: Which podcasts fiction authors in London listen to Which words & phrases wedding photographers use in onlineconversations
Which YouTube channels chemical engineers watch DEAD SIMPLE.SUPER POWERFUL. Step 1: Choose how to search Step 2: Define your audience Step 3: Quickly understand market segments and find the sources — hidden gems & big publications — that reach any online audience WHAT PEOPLE SAY ABOUT SPARKTORO "SparkToro enables me to look right inside the minds of my target audience. Now I can see what they think, read, listen to, and much more... This is the most powerful tool I've ever used to understand any audience and has proved absolutely invaluable."Stefan Drew
the Marketing Magician "SparkToro got me up to speed on the influencers and thought leaders of a new industry. It's so much more focused, actionable and powerful than any Google Search!"Matthew Bellows
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"SparkToro solves the problem of data based audience insights. We use it to explore partnerships (social, podcasts, youtube, etc), identify our clients' real competitors, and most importantly, better understand how our clients' ideal audiences interact online."Mary Albright
Senior Content Engineer, WPromote "SparkToro helps me to discover where target audiences hang out online and prioritize these opportunities quickly and effectively."Paul Stephenson
Founder & CEO, 47 Insights "We loved the "Hidden Gems" feature as it helped find the most engaged, geekiest part of our audience's community. We've used SparkToro to watch emerging trends and shifting interests, and to discover adjacent audiences. It's become one of our core ethnographic research tools. We can't live without it!"Tara Hunt
CEO, Truly Inc.
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LATEST FROM THE SPARKTORO BLOG Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one).May 12, 2020
You know the stats. 75% of content gets no links. 91% of content earns no Google traffic. 85%+ of content earns fewer than ten social shares. And we're not even talking about all web content -- just those pieces creators produced specifically to ear…Read More
How to Use Your First Ten SparkToro SearchesMay 11, 2020
Before SparkToro existed, the process of researching a brand's audience was a frustrating one. I know, because I helped a lot of friends, especially those pursuing early stage ideas or launching new products. It took forever -- usually months, somet…Read More
How to Create a Launch Outreach List in <10 MinutesApril 25, 2020
It's crunch time. You've got an upcoming launch -- a big piece of content, new research whitepaper, a brand new feature, product, or service -- and you need to earn the attention of the right audience. The obvious channels: your own email list, soci…Read More
SparkToro's Finally HereApril 22, 2020
Almost two years ago, Casey Henry and I joined forces on SparkToro in the hopes of solving a thorny, expensive, long-standing problem in the market research world: How to discover the publications & people that influence any group of people onli…Read More
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