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RNID

NON-PROFITS

AFTER 109 YEARS IT’S TIME TO HEAR TOGETHER…

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UNZER

FINANCE

HELPING BUSINESS FLOW.

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BLUEBEAM

INNOVATION

MEET THE SMARTCUTTERS…

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BRUNSWICK REAL ESTATE

PLACES

CREATING A BRAND FROM AI. MINING DATA FROM CHANGE.

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FRIDAYS

FOOD & DRINK

THE FRIDAYS FEELING.

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NUFFIELD HEALTH

INNOVATION

BUILDING A HEALTHIER NATION THROUGH DIGITAL TRANSFORMATION…

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NATURAL HISTORY MUSEUM

NON-PROFITS

ATTRACTING THE MOST VISITORS TO THE NATURAL HISTORY MUSEUM IN 145

YEARS…

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WE MAKE CHANGE PAY. STRATEGICALLY LAUNCHING, RELAUNCHING AND MANAGING

BRANDS WORLDWIDE.

WolvesSports

THE PACK IS BACK.

King's CrossPlaces

REBRANDING LONDON’S MOST EXCITING NEIGHBOURHOOD PHYSICALLY &

DIGITALLY…

OceansaverRetail

SAVING THE EARTH, ONE DROP AT A TIME.

House of CommonsNon-profits

A NEW DIGITAL OPERATING SYSTEM FOR THE HOUSE OF COMMONS…

The Prince’s TrustNon-profits

THE PRINCE’S TRUST STARTS SOMETHING NEW…

The Argyll ClubHospitality

THE FINEST WORKING LOCATIONS IN LONDON…

Nuffield HealthInnovation

BUILDING A HEALTHIER NATION THROUGH DIGITAL TRANSFORMATION…

Simmons & SimmonsInnovation

REBRANDING A LEADING LAW FIRM TO OPEN A SMARTER STORY…

See more of our work

NEWS & OPINION

SOMEONE RATED NO.1 DESIGN COMPANY IN 2020.

Creativepool connects the global creative industry. This is what they

say about themselves… ‘Whether you are an...

6 X 2020 TRANSFORM AWARDS.

We work in LOADS of exciting sectors, Property, Places, Professional,

Healthcare, Finance, Beauty. We’re not just working in...

SOMEONE NOMINATED FOR ‘BEAZLEY DESIGN OF THE YEAR’ BY THE DESIGN

MUSEUM.

The most innovative designs across fashion, architecture, digital,

transport, product and graphic design from the past 12...

#SOMESUMMERPARTY19.

When we started SomeOne 15 years ago, we wanted to do many things, but

there were three principles: 1) Do great work. 2) Make...

See more updates

Big ideas,

beautifully made.

SomeOne in London

67 Leonard Street, London, EC2A 4QS

hello@someoneinlondon.com

+44 20 7613 1568

SomeOne in Sydney

19 Foster Street, Surry Hills, NSW 2010

hello@someoneinsydney.com

+61 280 045 532

� 2018 The Agency of SomeOne Ltd.

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p:first-of-type{margin-top:0;}
p:first-of-type:last-of-type{margin-bottom:0;}
p:not(:first-of-type){margin-top:1em;margin-bottom:0;}
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This is what they say about themselves…
‘Whether you are an...</div></div></a><a class="jsx-533104854 update " href="/updates/6-x-2020-transform-awards"><div class="jsx-533104854"><div class="jsx-533104854 content"><div style="background-image:url(https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-Type-3.jpg)" class="jsx-533104854 image"></div></div></div><div class="jsx-533104854 inner"><h2 class="jsx-533104854 title"><span>6 x 2020 Transform Awards</span><span class="red">.</span></h2><div class="jsx-533104854 blurb">We work in LOADS of exciting sectors, Property, Places, Professional, Healthcare, Finance, Beauty.

We’re not just working in...</div></div></a><a class="jsx-533104854 update " href="/updates/someone-nominated-for-beazley-design-of-the-year-by-the-design-museum"><div class="jsx-533104854"><div class="jsx-533104854 content"><div style="background-image:url(https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_Kit-Launch_web-template.jpg)" class="jsx-533104854 image"></div></div></div><div class="jsx-533104854 inner"><h2 class="jsx-533104854 title"><span>SomeOne nominated for ‘Beazley Design of the Year’ by The Design Museum</span><span class="red">.</span></h2><div class="jsx-533104854 blurb">The most innovative designs across fashion, architecture, digital, transport, product and graphic design from the past 12...</div></div></a><a class="jsx-533104854 update " href="/updates/somesummerparty19"><div class="jsx-533104854"><div class="jsx-533104854 content"><div style="background-image:url(https://backend.someone.digital/wp-content/uploads/2019/09/TheYacht_MASTER.jpg)" class="jsx-533104854 image"></div></div></div><div class="jsx-533104854 inner"><h2 class="jsx-533104854 title"><span>#SomeSummerParty19</span><span class="red">.</span></h2><div class="jsx-533104854 blurb">When we started SomeOne 15 years ago, we wanted to do many things, but there were three principles:
1) Do great work.
2) Make...</div></div></a></div></div></div><div class="jsx-89345332 more-button white"><a class="jsx-89345332" href="/updates"><div class="jsx-89345332 button">See more updates</div></a></div></div><div style="display:flex" class="jsx-1700994259"><footer class="jsx-1700994259"><div class="jsx-1700994259 footer-container"><p id="ideas" class="jsx-1700994259"><span>Big ideas,<br>
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If you disagree with any part of these terms and conditions, We won’t be offended. Just don’t use the website. Simple as that.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eIntellectual property rights. This stuff is valuable.\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnless otherwise stated (or we’ve given it to you), SomeOne and/or our clients own the intellectual property rights of all the content and materials on the website (or at least we’re licensed to use it). Subject to the below, all our intellectual property rights are reserved.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe term ‘SomeOne’, ‘Us’ or ‘We’ refers to the owner of this website whose registered office is fascinatingly: Collingham House, 6-12 Gladstone Road, Wimbledon, London SW19 1QT. The full name of our company is The Agency of SomeOne Limited and the company registration number is 05692107. The term ‘you’ refers to you; the user or viewer of our website. Yeh? Good.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnnoyingly, lawyers tell us we’ve got to say this: the use of this website is subject to the following terms of use:\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eReady? Here we go…\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eUse of the website\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou may view, download (for caching purposes only) and print pages and images from the website, provided that:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou don’t re-publish material from this website (including re-publication on another website), or reproduce or store material from this website in any public or private electronic retrieval system, without our expressed written consent;\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou don’t reproduce, duplicate, copy, sell, resell or otherwise exploit our website or material on our website for a commercial purpose, without our expressed written consent;\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou don’t edit or otherwise modify any material on the website.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnauthorised use of this website and its contents may give rise to a claim(s) for damages and/or be a criminal offence. Yes. So watch out. Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable (good luck!). Basically, you are on your own.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis website uses cookies to monitor browsing preferences. Please take a look at our \u003c/span\u003e\u003ca href=\"https://someoneinlondon.com/privacy-policy\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePrivacy Policy\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e for more information. That is, if you have absolutely nothing else to do.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou must not:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003euse our website in any way that causes, or may cause, damage to the website or impairment of the availability or accessibility of the website;\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003euse our website in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity; \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003euse our website for any purposes related to marketing without our express written consent; \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003euse our website to copy, publish or send mass mailings or spam; \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003euse our website to copy, publish or send material which is illegal or unlawful, or material which could give rise to legal action under English and other applicable law.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAll material you copy, publish or send via our website must not be defamatory, obscene, indecent, hateful, discriminatory or inflammatory; such material must not infringe any person’s intellectual property rights or rights of confidence, impinge upon any person’s privacy, or constitute incitement to commit a crime.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eLimitations of liability\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe information on this website is provided free-of-charge, and you acknowledge that it would be unreasonable to hold us liable in respect of this website and the information on this website. Whilst we endeavour to ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we not commit to ensuring that the website remains available or that the material on this website is kept up-to-date.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNeither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law. Typo’s happn.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFrom time to time, depending on what day it is, and say, if the wind picks up and tosses papers across our meeting rooms in gay abandon, this website may also include links to other websites. (We know, crazy, right?) These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s). We’re just trying to be helpful, ok?\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTo the maximum extent permitted by applicable law we exclude all representations, warranties and conditions (including, without limitation, the conditions implied by law of satisfactory quality, fitness for purpose and the use of reasonable care and skill).\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur general liability is limited and excluded to the maximum extent permitted under applicable law. We will not be liable for any direct, indirect or consequential loss or damage arising under these terms and conditions or in connection with our website, whether arising in tort, contract, or otherwise – including, without limitation, any loss of profit, contracts, business, goodwill, data, income, revenue or anticipated savings.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHowever, nothing in these terms and conditions shall exclude or limit our liability for fraud, for death or personal injury caused by our negligence, or for any other liability which cannot be excluded or limited under applicable law.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAll trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eThe entire agreements and its revisions\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThese terms and conditions, together with our privacy policy constitute the entire agreement between you and us in relation to your use of our website, and supersede all previous agreements in respect of your use of this website.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe may revise these terms and conditions from time-to-time. Please check this page regularly to ensure you are familiar with the current version.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eApplicable Law — As in Law \u0026amp; Order, not as in David Law one of our esteemed founders.\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYour use of this (rather gorgeous) website and any dispute arising out of such use of the (really rather terrific) website is subject to the laws of England, Northern Ireland, Scotland and Wales. By using this (you know, amazing) website, you and SomeOne (that’s us) agree that the statutes and laws of England – without regard to its conflict of laws principles – apply to all matters relating to the use of this website.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOh, and if you choose to access this website from another location, say Barbados, in a hammock, with the sea breeze in your hair… you are doing so on your own initiative and you are responsible for compliance with the laws of your jurisdiction and you agree that you will not access or use the information on this website in violation of such laws.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eQuestions? Of course…\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFinally, we just want to say that if you have questions regarding these riveting terms and conditions, fancy a chat or are just feeling lonely, please contact us at hello@someoneinlondon.com — we’d love to hear from you. Ideally for a chat, and less about this legal stuff.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis document was last updated on May 1, 2018.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n","protected":false},"excerpt":{"rendered":"\u003cp\u003eTerrifying terms of use If you browse and use this website, you are agreeing to comply with and be bound by the following terms of use, which together with our Privacy Policy govern SomeOne’s (as in our!) relationship with you in relation to this website. If you disagree with any part of these terms and [\u0026hellip;]\u003c/p\u003e\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":{"meta":{"title":"Terms of use – SomeOne","description":"","image":false}},"_links":{"self":[{"href":"https://backend.someone.digital/wp-json/wp/v2/pages/3931"}],"collection":[{"href":"https://backend.someone.digital/wp-json/wp/v2/pages"}],"about":[{"href":"https://backend.someone.digital/wp-json/wp/v2/types/page"}],"author":[{"embeddable":true,"href":"https://backend.someone.digital/wp-json/wp/v2/users/3"}],"replies":[{"embeddable":true,"href":"https://backend.someone.digital/wp-json/wp/v2/comments?post=3931"}],"version-history":[{"count":10,"href":"https://backend.someone.digital/wp-json/wp/v2/pages/3931/revisions"}],"predecessor-version":[{"id":5240,"href":"https://backend.someone.digital/wp-json/wp/v2/pages/3931/revisions/5240"}],"wp:attachment":[{"href":"https://backend.someone.digital/wp-json/wp/v2/media?parent=3931"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},"privacy-policy":{"id":2942,"date":"2018-01-22T09:30:17","date_gmt":"2018-01-22T09:30:17","guid":{"rendered":"https://backend.someone.digital/?page_id=2942"},"modified":"2018-08-01T12:51:54","modified_gmt":"2018-08-01T11:51:54","slug":"privacy-policy","status":"publish","type":"page","link":"https://someoneinlondon.com/privacy-policy","title":"Privacy policy","content":{"rendered":"\u003cp\u003e\u003cb\u003eA very private statement\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt SomeOne we are very good at keeping secrets. It’s crazy how much we know. But you’ll never know this. Why? Because we take the trust people give us seriously. No one likes a gossip.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEqually, we want to safeguard and preserve your privacy when you visit our site or communicate electronically with us.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis Privacy Policy explains what happens to any personal data that you provide to us, or that we might collect from you.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe do update this Policy from time to time so please do review this Policy when required. But seriously, it’s not a regular thing, so don’t come dashing back tomorrow hoping for a terrific new read, it’s very, very unlikely to happen.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eThe information that we collect\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur website is compliant with the\u003c/span\u003e\u003ca href=\"https://www.eugdpr.org/eugdpr.org.html\"\u003e \u003cspan style=\"font-weight: 400;\"\u003eGeneral Data Protection Regulations\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e (GDPR) adopted by the European Parliament in April 2018 and enforced by May 25th, 2018. The website uses\u003c/span\u003e\u003ca href=\"https://analytics.google.com/\"\u003e \u003cspan style=\"font-weight: 400;\"\u003eGoogle Analytics\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e (please\u003c/span\u003e\u003ca href=\"https://policies.google.com/privacy\"\u003e \u003cspan style=\"font-weight: 400;\"\u003eclick here\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to read their Privacy Policy) to collect and process the following information about you:\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr /\u003e\n\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDetails of your visit to this website \u0026amp; the resources that you accessed; including, but not limited to: traffic data, location data, hardware and software being used and other communication data. None of this information allows us to identify you specifically as an individual.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eUse of Cookies\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAs mentioned above, we gather information about your computer for our services \u0026amp; to provide statistical information regarding the use of our website. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe information does not identify you personally. At all. It is statistical data about visitors \u0026amp; their use of this site. This statistical data does not identify any personal details whatsoever. Seriously, we don’t know if you are blonde, brunette or fiery red. (Although we’d LOVE to know).\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’re gathering information about the use of our website by using a cookie file. Again, this is nothing new, everyone’s at it. Cookies are downloaded to your computer’s hard drive automatically, it’s amazing. They help us improve our website \u0026amp; the service that we provide to you. Essentially, these funny little files, that you will not notice, help make things better for you. We think of them as tiny binary angels that flit between this website \u0026amp; your computer making everything better. Like the tooth fairy.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAll computers, have the ability to decline cookies. This can be done by activating a setting on your browser which enables you to decline the cookies. BUT! If you choose to decline cookies, you may be unable to access particular parts of our website \u0026amp; that would be a shame. But, ultimately, your choice. Do what you will.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eUse of Your Information\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAny information we collect \u0026amp; store directly relating to you is primarily collected when you email us. This data is used to enable us to provide our services to you. We may use this information for the following purposes:\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr /\u003e\n\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eTo provide you with information requested from us, relating to our products or services. Which is super handy.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eTo provide information on other products or services which we feel may be of interest to you. Which is super friendly.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eTo meet our contractual commitments to you. Which is just being super professional.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eTo notify you about any changes to our website, such as improvements or service/product changes, that may affect our service. Which is good to know, yeh?\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eData that is provided to us is stored on secure servers, behind massive locked and bolted gates and a chap called Harold who, if your name is not on the list, will not let you in under any circumstances. Harold (or Hard Harold as he’s known) is very well connected too — if you know what we mean — So don’t worry, you are safe hands.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSad, but true — the transmission of information via the internet is not completely secure — these screens have ears — therefore we cannot guarantee the security of data sent to us electronically. Even though we are really trustworthy, the internets are not. So, transmission of such data is therefore sent entirely at your own risk. Where we have given you (or where you have chosen) a password so that you can access certain parts of our site, you are responsible for keeping this password confidential. Like a pin number, or the address of that really sweet little place you don’t want ruined by all your friends going there all the time.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eThird Party Links\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou might find links to third party websites on our website! Exciting times, we know. Now… these websites should have their own privacy policies which you should check, some people are not as nice as we are. It’s exactly because we are nice and some people are not that we have to say that we do not accept any responsibility or liability for their policies whatsoever — why? We have no control over them. So if they are horrid in any way, it’s not our fault.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eAccess To Information\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor your own knowledge, the really rather smart\u003c/span\u003e\u003ca href=\"https://www.legislation.gov.uk/ukpga/1998/29/contents\"\u003e \u003cspan style=\"font-weight: 400;\"\u003eData Protection Act 1998\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e ensures strict adherence to the 8 principles that underpin it. Data must:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBe processed fairly and lawfully\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBe obtained only for specified, lawful purposes\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBe adequate, relevant and not excessive\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBe accurate and updated regularly \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNot be held for any longer than required \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBe processed according to the rights of the data subjects\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBe protected accordingly \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNot be transferred outside the European Economic Area (EEA), unless the destination complies with adequate protection criteria \u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eand the\u003c/span\u003e\u003ca href=\"https://www.eugdpr.org/\"\u003e \u003cspan style=\"font-weight: 400;\"\u003eGeneral Data Protection Regulations\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e (GDPR) gives you:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ethe right of access to the information that we hold about you\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ethe right of rectification/correction of the information that we hold about you\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ethe right of erasure/to be forgotten\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ethe right of restriction on processing\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ethe right to object to processing\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ethe rights of portability/wanting your data\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf this is applicable, bear in mind, that the information we have about you can be as dull as just your email address (after you emailed us and asked what typeface we use on the website). Now, we’re all busy, so we’d rather you didn’t swamp our inbox with stacks of demands for access to this stuff. But, should you wish to receive details that we hold about you relating to the above please contact us using the contact details below.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eContacting Us\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGot a query? Loaded with comments? Desperate requests? No problem people! If it is regarding this privacy policy drop us a line at the ever reliable \u003ca href=\"mailto:privacy@someoneinlondon.com\"\u003eprivacy@someoneinlondon.com\u003c/a\u003e — we’ll get our top people on the case ASAP.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you’ve read this far, seriously, congratulations. You are part of an elite, a rare few, a tiny group of people who have ventured to the metaphorical outer hebrides of legal statements. We hope you found it useful, illuminating even, and who knows, possibly mildly amusing. Not often you can say any of that about legal copy. Now if you don’t mind, we’ve got to get back to doing what we do best — creating better brands.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis document was last updated on August 1, 2018.\u003c/span\u003e\u003c/p\u003e\n","protected":false},"excerpt":{"rendered":"\u003cp\u003eA very private statement At SomeOne we are very good at keeping secrets. It’s crazy how much we know. But you’ll never know this. Why? Because we take the trust people give us seriously. No one likes a gossip. Equally, we want to safeguard and preserve your privacy when you visit our site or communicate [\u0026hellip;]\u003c/p\u003e\n","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":{"meta":{"title":"Privacy Policy – SomeOne","description":"A very private statement.","image":false}},"_links":{"self":[{"href":"https://backend.someone.digital/wp-json/wp/v2/pages/2942"}],"collection":[{"href":"https://backend.someone.digital/wp-json/wp/v2/pages"}],"about":[{"href":"https://backend.someone.digital/wp-json/wp/v2/types/page"}],"author":[{"embeddable":true,"href":"https://backend.someone.digital/wp-json/wp/v2/users/15"}],"replies":[{"embeddable":true,"href":"https://backend.someone.digital/wp-json/wp/v2/comments?post=2942"}],"version-history":[{"count":12,"href":"https://backend.someone.digital/wp-json/wp/v2/pages/2942/revisions"}],"predecessor-version":[{"id":5292,"href":"https://backend.someone.digital/wp-json/wp/v2/pages/2942/revisions/5292"}],"wp:attachment":[{"href":"https://backend.someone.digital/wp-json/wp/v2/media?parent=2942"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},"news-opinion":{"id":80,"date":"2017-09-15T12:35:55","date_gmt":"2017-09-15T11:35:55","guid":{"rendered":"http:http://46.101.23.9:8888/someone/?page_id=80"},"modified":"2018-07-23T14:39:11","modified_gmt":"2018-07-23T13:39:11","slug":"news-opinion","status":"publish","type":"page","link":"https://someoneinlondon.com/news-opinion","title":"News \u0026 Opinion","content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":{"":null,"header_text":"\u003cp\u003eWhat we\u0026#8217;re winning, doing, thinking\u0026#8230; and what others are saying about it.\u003c/p\u003e\n","meta":{"title":"News \u0026 Opinion – SomeOne","description":"What we're winning, doing, thinking... and what others are saying about it.","image":false}},"_links":{"self":[{"href":"https://backend.someone.digital/wp-json/wp/v2/pages/80"}],"collection":[{"href":"https://backend.someone.digital/wp-json/wp/v2/pages"}],"about":[{"href":"https://backend.someone.digital/wp-json/wp/v2/types/page"}],"author":[{"embeddable":true,"href":"https://backend.someone.digital/wp-json/wp/v2/users/15"}],"replies":[{"embeddable":true,"href":"https://backend.someone.digital/wp-json/wp/v2/comments?post=80"}],"version-history":[{"count":16,"href":"https://backend.someone.digital/wp-json/wp/v2/pages/80/revisions"}],"predecessor-version":[{"id":5238,"href":"https://backend.someone.digital/wp-json/wp/v2/pages/80/revisions/5238"}],"wp:attachment":[{"href":"https://backend.someone.digital/wp-json/wp/v2/media?parent=80"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},"projects":{"id":78,"date":"2017-09-14T15:38:09","date_gmt":"2017-09-14T14:38:09","guid":{"rendered":"http:http://46.101.23.9:8888/someone/?page_id=78"},"modified":"2018-12-03T02:01:01","modified_gmt":"2018-12-03T02:01:01","slug":"projects","status":"publish","type":"page","link":"https://someoneinlondon.com/projects","title":"Projects","content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":{"":null,"header_text":"\u003cp\u003eWe strategically launch and relaunch brands to \u003ca href=\"https://someoneinlondon.com/about\"\u003emake change pay. \u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eBrand opinions shape futures, add value and signal change, this is what we do.\u003c/p\u003e\n","meta":{"title":"Projects – SomeOne","description":"","image":false}},"_links":{"self":[{"href":"https://backend.someone.digital/wp-json/wp/v2/pages/78"}],"collection":[{"href":"https://backend.someone.digital/wp-json/wp/v2/pages"}],"about":[{"href":"https://backend.someone.digital/wp-json/wp/v2/types/page"}],"author":[{"embeddable":true,"href":"https://backend.someone.digital/wp-json/wp/v2/users/15"}],"replies":[{"embeddable":true,"href":"https://backend.someone.digital/wp-json/wp/v2/comments?post=78"}],"version-history":[{"count":9,"href":"https://backend.someone.digital/wp-json/wp/v2/pages/78/revisions"}],"predecessor-version":[{"id":5760,"href":"https://backend.someone.digital/wp-json/wp/v2/pages/78/revisions/5760"}],"wp:attachment":[{"href":"https://backend.someone.digital/wp-json/wp/v2/media?parent=78"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},"contact":{"id":71,"date":"2017-09-13T17:26:15","date_gmt":"2017-09-13T16:26:15","guid":{"rendered":"http:http://46.101.23.9:8888/someone/?page_id=71"},"modified":"2020-06-10T07:09:02","modified_gmt":"2020-06-10T06:09:02","slug":"contact","status":"publish","type":"page","link":"https://someoneinlondon.com/contact","title":"Contact","content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":{"":null,"header_text":"\u003cp\u003eOur studios are based in \u003ca href=\"#london\"\u003eLondon\u003c/a\u003e, \u003ca href=\"#sydney\"\u003eSydney\u003c/a\u003e \u0026amp; \u003ca href=\"#berlin\"\u003eBerlin\u003c/a\u003e.  If you’ve got a project or an idea in mind; big or small, we\u0026#8217;d love to chat.\u003c/p\u003e\n","text":"\u003cp\u003eUnusually for the creative sector, SomeOne is owned and run by award-winning creative minds. Over the past 10 years we’ve grown from 6 people to 50.\u003c/p\u003e\n\u003cp\u003eGet in touch with one of the founders to find out more.\u003cbr /\u003e\nLondon: \u003ca href=\"mailto:david@someoneinlondon.com\"\u003eDavid Law\u003c/a\u003e, \u003ca href=\"mailto:gary@someoneinlondon.com\"\u003eGary Holt\u003c/a\u003e, \u003ca href=\"mailto:laura@someoneinlondon.com\"\u003eLaura Hussey\u003c/a\u003e \u0026amp; \u003ca href=\"mailto:simon@someoneinlondon.com\"\u003eSimon Manchipp\u003cbr /\u003e\n\u003c/a\u003eSydney: \u003ca href=\"mailto:rosie@someoneinsydney.com\"\u003eRosie Brennan\u003c/a\u003e \u0026amp; \u003ca href=\"mailto:tom@someoneinsydney.com\"\u003eTom Dabner\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eYou can also see what we’re up to on \u003ca href=\"https://twitter.com/someones_tweet\"\u003eTwitter\u003c/a\u003e, \u003ca href=\"https://www.facebook.com/SomeOneliveshere\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/company-beta/1041411/?pathWildcard=1041411\"\u003eLinkedIn\u003c/a\u003e and \u003ca href=\"https://www.instagram.com/someoneinlondon/\"\u003eInstagram\u003c/a\u003e.\u003c/p\u003e\n","location":"London","image":"https://backend.someone.digital/wp-content/uploads/2017/12/someone-window.jpg","map_location":{"address":"51.5247537, -0.0833085","lat":"51.5247537","lng":"-0.0833085"},"columns":[{"column":"\u003ch2\u003eGeneral Enquiries\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"mailto:hello@someoneinlondon.com\"\u003ehello@someoneinlondon.com\u003c/a\u003e\u003cbr /\u003e\n+44 20 7613 1568\u003c/p\u003e\n\u003cp\u003e67 Leonard Street\u003cbr /\u003e\nLondon\u003cbr /\u003e\nEC2A 4QS\u003c/p\u003e\n"},{"column":"\u003ch2\u003eNew Business\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"mailto:simon@someoneinlondon.com\"\u003esimon@someoneinlondon.com\u003c/a\u003e\u003cbr /\u003e\n\u003ca href=\"mailto:gary@someoneinlondon.com\"\u003egary@someoneinlondon.com\u003c/a\u003e\u003cbr /\u003e\n\u003ca href=\"mailto:david@someoneinlondon.com\"\u003edavid@someoneinlondon.com\u003c/a\u003e\u003c/p\u003e\n\u003ch2\u003eJob \u0026amp; Intern Opportunities\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"mailto:rich@someoneinlondon.com\"\u003erich@someoneinlondon.com\u003c/a\u003e\u003c/p\u003e\n"},{"column":"\u003ch2\u003eDirections\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://www.google.co.uk/maps/dir/''/someoneinlondon/data=!4m5!4m4!1m0!1m2!1m1!1s0x48761cafedfa2831:0x779224e87e9c4cb6?sa=X\u0026amp;ved=0ahUKEwiUutfat53XAhUQKFAKHWjCCFUQ9RcIezAO\"\u003eGoogle Maps\u003c/a\u003e\u003cbr /\u003e\n\u003ca href=\"https://citymapper.com/go/obm2sc\"\u003eCitymapper\u003c/a\u003e\u003c/p\u003e\n"}],"meta":{"title":"Contact – SomeOne","description":"Our studios are based in London, Sydney \u0026 Berlin. Get in touch with one of the founders; David Law, Gary Holt, Laura Hussey and Simon Manchipp.","image":"https://backend.someone.digital/wp-content/uploads/2018/01/London-Office.jpg"}},"_links":{"self":[{"href":"https://backend.someone.digital/wp-json/wp/v2/pages/71"}],"collection":[{"href":"https://backend.someone.digital/wp-json/wp/v2/pages"}],"about":[{"href":"https://backend.someone.digital/wp-json/wp/v2/types/page"}],"author":[{"embeddable":true,"href":"https://backend.someone.digital/wp-json/wp/v2/users/15"}],"replies":[{"embeddable":true,"href":"https://backend.someone.digital/wp-json/wp/v2/comments?post=71"}],"version-history":[{"count":68,"href":"https://backend.someone.digital/wp-json/wp/v2/pages/71/revisions"}],"predecessor-version":[{"id":8010,"href":"https://backend.someone.digital/wp-json/wp/v2/pages/71/revisions/8010"}],"wp:attachment":[{"href":"https://backend.someone.digital/wp-json/wp/v2/media?parent=71"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]},"contact":[{"":null,"header_text":"\u003cp\u003eOur studios are based in \u003ca href=\"#london\"\u003eLondon\u003c/a\u003e, \u003ca href=\"#sydney\"\u003eSydney\u003c/a\u003e \u0026amp; \u003ca href=\"#berlin\"\u003eBerlin\u003c/a\u003e.  If you’ve got a project or an idea in mind; big or small, we\u0026#8217;d love to chat.\u003c/p\u003e\n","text":"\u003cp\u003eUnusually for the creative sector, SomeOne is owned and run by award-winning creative minds. Over the past 10 years we’ve grown from 6 people to 50.\u003c/p\u003e\n\u003cp\u003eGet in touch with one of the founders to find out more.\u003cbr /\u003e\nLondon: \u003ca href=\"mailto:david@someoneinlondon.com\"\u003eDavid Law\u003c/a\u003e, \u003ca href=\"mailto:gary@someoneinlondon.com\"\u003eGary Holt\u003c/a\u003e, \u003ca href=\"mailto:laura@someoneinlondon.com\"\u003eLaura Hussey\u003c/a\u003e \u0026amp; \u003ca href=\"mailto:simon@someoneinlondon.com\"\u003eSimon Manchipp\u003cbr /\u003e\n\u003c/a\u003eSydney: \u003ca href=\"mailto:rosie@someoneinsydney.com\"\u003eRosie Brennan\u003c/a\u003e \u0026amp; \u003ca href=\"mailto:tom@someoneinsydney.com\"\u003eTom Dabner\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eYou can also see what we’re up to on \u003ca href=\"https://twitter.com/someones_tweet\"\u003eTwitter\u003c/a\u003e, \u003ca href=\"https://www.facebook.com/SomeOneliveshere\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/company-beta/1041411/?pathWildcard=1041411\"\u003eLinkedIn\u003c/a\u003e and \u003ca href=\"https://www.instagram.com/someoneinlondon/\"\u003eInstagram\u003c/a\u003e.\u003c/p\u003e\n","location":"London","image":"https://backend.someone.digital/wp-content/uploads/2017/12/someone-window.jpg","map_location":{"address":"51.5247537, -0.0833085","lat":"51.5247537","lng":"-0.0833085"},"columns":[{"column":"\u003ch2\u003eGeneral Enquiries\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"mailto:hello@someoneinlondon.com\"\u003ehello@someoneinlondon.com\u003c/a\u003e\u003cbr /\u003e\n+44 20 7613 1568\u003c/p\u003e\n\u003cp\u003e67 Leonard Street\u003cbr /\u003e\nLondon\u003cbr /\u003e\nEC2A 4QS\u003c/p\u003e\n"},{"column":"\u003ch2\u003eNew Business\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"mailto:simon@someoneinlondon.com\"\u003esimon@someoneinlondon.com\u003c/a\u003e\u003cbr /\u003e\n\u003ca href=\"mailto:gary@someoneinlondon.com\"\u003egary@someoneinlondon.com\u003c/a\u003e\u003cbr /\u003e\n\u003ca href=\"mailto:david@someoneinlondon.com\"\u003edavid@someoneinlondon.com\u003c/a\u003e\u003c/p\u003e\n\u003ch2\u003eJob \u0026amp; Intern Opportunities\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"mailto:rich@someoneinlondon.com\"\u003erich@someoneinlondon.com\u003c/a\u003e\u003c/p\u003e\n"},{"column":"\u003ch2\u003eDirections\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://www.google.co.uk/maps/dir/''/someoneinlondon/data=!4m5!4m4!1m0!1m2!1m1!1s0x48761cafedfa2831:0x779224e87e9c4cb6?sa=X\u0026amp;ved=0ahUKEwiUutfat53XAhUQKFAKHWjCCFUQ9RcIezAO\"\u003eGoogle Maps\u003c/a\u003e\u003cbr /\u003e\n\u003ca href=\"https://citymapper.com/go/obm2sc\"\u003eCitymapper\u003c/a\u003e\u003c/p\u003e\n"}]},{"":null,"header_text":"\u003cp\u003eOur studios are based in \u003ca href=\"#london\"\u003eLondon\u003c/a\u003e, \u003ca href=\"#sydney\"\u003eSydney\u003c/a\u003e \u0026amp; \u003ca href=\"#berlin\"\u003eBerlin\u003c/a\u003e.  If you’ve got a project or an idea in mind; big or small, we\u0026#8217;d love to chat.\u003c/p\u003e\n","text":"\u003cp\u003eUnusually for the creative sector, SomeOne is owned and run by six award-winning creative minds. Over the past 10 years we’ve grown from 6 people to 50.\u003c/p\u003e\n\u003cp\u003eGet in touch with one of the founders to find out more.\u003cbr /\u003e\nAustralia: \u003ca href=\"mailto:rosie@someoneinsydney.com\"\u003eRosie Brennan\u003c/a\u003e \u0026amp; \u003ca href=\"mailto:tom@someoneinsydney.com\"\u003eTom Dabner\u003c/a\u003e\u003cbr /\u003e\nEurope: \u003ca href=\"mailto:gary@someoneinlondon.com\"\u003eGary Holt\u003c/a\u003e \u0026amp; \u003ca href=\"mailto:simon@someoneinlondon.com\"\u003eSimon Manchipp\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eYou can also see what we’re up to on \u003ca href=\"https://twitter.com/someones_tweet\"\u003eTwitter\u003c/a\u003e, \u003ca href=\"https://www.facebook.com/SomeOneliveshere\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/company-beta/1041411/?pathWildcard=1041411\"\u003eLinkedIn\u003c/a\u003e and \u003ca href=\"https://www.instagram.com/someoneinlondon/\"\u003eInstagram\u003c/a\u003e.\u003c/p\u003e\n","location":"Sydney","image":"https://backend.someone.digital/wp-content/uploads/2018/01/02.jpg","map_location":{"address":"19 Foster St, Surry Hills NSW 2010, Australia","lat":"-33.879703","lng":"151.2100441"},"columns":[{"column":"\u003ch2\u003eGeneral Enquiries\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"mailto:laura@someoneinsydney.com\"\u003ehello@someoneinsydney.com\u003c/a\u003e\u003cbr /\u003e\n+61 421 278 226\u003c/p\u003e\n\u003cp\u003e19 Foster St\u003cbr /\u003e\nSurry Hills\u003cbr /\u003e\nNSW 2010\u003c/p\u003e\n"},{"column":"\u003ch2\u003eNew Business\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"mailto:rosie@someoneinsydney.com\"\u003erosie@someoneinsydney.com\u003c/a\u003e\u003c/p\u003e\n\u003ch2\u003eJob \u0026amp; Intern Opportunities\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"mailto:tom@someoneinsydney.com\"\u003etom@someoneinsydney.com\u003c/a\u003e\u003c/p\u003e\n"},{"column":"\u003ch2\u003eDirections\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://www.google.co.uk/maps/place/19+Foster+St,+Surry+Hills+NSW+2010,+Australia/@-33.879703,151.2078554,17z/data=!3m1!4b1!4m5!3m4!1s0x6b12ae1807dc1263:0x9bc827b60eeb18c6!8m2!3d-33.879703!4d151.2100441\"\u003eGoogle Maps\u003c/a\u003e\u003cbr /\u003e\n\u003ca href=\"https://citymapper.com/go/n9tgbm\"\u003eCitymapper\u003c/a\u003e\u003c/p\u003e\n"}]},{"":null,"header_text":"\u003cp\u003eOur studios are based in \u003ca href=\"#london\"\u003eLondon\u003c/a\u003e, \u003ca href=\"#sydney\"\u003eSydney\u003c/a\u003e \u0026amp; \u003ca href=\"#berlin\"\u003eBerlin\u003c/a\u003e.  If you’ve got a project or an idea in mind; big or small, we\u0026#8217;d love to chat.\u003c/p\u003e\n","text":"\u003cp\u003eUnusually for the creative sector, SomeOne is owned and run by six award-winning creative minds. Over the past 10 years we’ve grown from 6 people to 50.\u003c/p\u003e\n\u003cp\u003eGet in touch with one of the founders to find out more.\u003cbr /\u003e\nAustralia: \u003ca href=\"mailto:rosie@someoneinsydney.com\"\u003eRosie Brennan\u003c/a\u003e \u0026amp; \u003ca href=\"mailto:tom@someoneinsydney.com\"\u003eTom Dabner\u003c/a\u003e\u003cbr /\u003e\nEurope: \u003ca href=\"mailto:gary@someoneinlondon.com\"\u003eGary Holt\u003c/a\u003e \u0026amp; \u003ca href=\"mailto:simon@someoneinlondon.com\"\u003eSimon Manchipp\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eYou can also see what we’re up to on \u003ca href=\"https://twitter.com/someones_tweet\"\u003eTwitter\u003c/a\u003e, \u003ca href=\"https://www.facebook.com/SomeOneliveshere\"\u003eFacebook\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/company-beta/1041411/?pathWildcard=1041411\"\u003eLinkedIn\u003c/a\u003e and \u003ca href=\"https://www.instagram.com/someoneinlondon/\"\u003eInstagram\u003c/a\u003e.\u003c/p\u003e\n","location":"Berlin","image":"https://backend.someone.digital/wp-content/uploads/2018/01/photo-1506872937040-896e03d72ebc-2.jpeg","map_location":{"address":"Köpenicker Str. 10, 10997, Berlin, Germany","lat":"52.5032982","lng":"13.43793119999998"},"columns":[{"column":"\u003ch2\u003eGeneral Enquiries\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"mailto:simon@someoneinlondon.com\"\u003esimon@someoneinlondon.com\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eKöpenicker Str. 10\u003cbr /\u003e\n10997, Berlin\u003cbr /\u003e\nGermany\u003c/p\u003e\n"},{"column":"\u003ch2\u003eNew Business\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"mailto:gary@someoneinlondon.com\"\u003egary@someoneinlondon.com\u003c/a\u003e\u003c/p\u003e\n"},{"column":"\u003ch2\u003eDirections\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://www.google.co.uk/maps/place/K%C3%B6penicker+Str.+10,+10997+Berlin,+Germany/@52.5032982,13.4357425,17z/data=!3m1!4b1!4m5!3m4!1s0x47a84e4ede6db4f5:0x373e2254c73e319a!8m2!3d52.5032982!4d13.4379312\"\u003eGoogle Maps\u003c/a\u003e\u003cbr /\u003e\n\u003ca href=\"https://citymapper.com/go/ocaxun\"\u003eCitymapper\u003c/a\u003e\u003c/p\u003e\n"}]}]},"about":{"id":69,"date":"2017-09-13T17:21:05","date_gmt":"2017-09-13T16:21:05","guid":{"rendered":"http:http://46.101.23.9:8888/someone/?page_id=69"},"modified":"2020-07-03T12:14:42","modified_gmt":"2020-07-03T11:14:42","slug":"about","status":"publish","type":"page","link":"https://someoneinlondon.com/about","title":"About","content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":{"how_we_work_copy":null,"header_text":"\u003cp\u003eWe make change pay. Strategically launching, relaunching and managing brands worldwide.\u003c/p\u003e\n","how_we_work":null,"how_we_work_section":{"color":"dark","image":"https://backend.someone.digital/wp-content/uploads/2018/04/Group-Layered-SML.jpg","caption":"The founders: David, Simon, Laura \u0026 Gary. Credit: sorted.tv","title":"How we work","text":"\u003cp\u003eOver the past decade we\u0026#8217;ve heard businesses ask us the same question, \u003cem\u003e\u0026#8216;I know we need to change, I know you can make things attractive, but how can we make it stick?\u0026#8217;\u003c/em\u003e This conundrum is the biggest strategic challenge facing modern brands and SomeOne’s specialist subject.\u003c/p\u003e\n\u003cp\u003eWe make change pay for brands in all sectors, all countries, all of the time.\u003c/p\u003e\n\u003cp\u003eWe invent brands with clients. Or re-invent them ready for new business challenges. We do branding, not blanding.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe don’t change symbols, we create symbols of change.\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eUnlike large, traditional groups, working with SomeOne means you meet and work with the people who actually do the work. Direct contact with SomeOne’s creative minds means ideas flow more freely, which is important as great brands need great opinions. We don’t fit projects into pre-determined processes, we create bespoke teams around each project.\u003c/p\u003e\n\u003cp\u003eIdeas excite us, they shape the future, add value and signal change. We\u0026#8217;ve moved from being a cost, to an asset. We help organisations, products and services profit from change. That’s why we concentrate on creating Big Ideas first, then go about making them beautifully. We often create monopolies for brands by employing creativity to connect business strategy with memorable and adaptive visual executions.\u003c/p\u003e\n"},"what_were_good_at_section":{"color":"light","title":"What we're good at","disciplines":[{"title":"Experience","text":"\u003cp\u003eWe have strong strategic, proven opinions around what makes brands work. We think great branding needs to be adaptive. Products, services and organisations change fast, their brands need to flex with them.\u003c/p\u003e\n\u003cp\u003eConsistent branding just results in matching pairs. Neat, but not that useful. Consistency alone is predictable, patronising, repetitive, dull. Our approach creates strategic and coherent conversations between organisations, services \u0026amp; products with their various audiences.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eCase studies to prove it:\u003cbr /\u003e\n\u003ca href=\"/projects/re-branding-26-million-daily-payments\"\u003eWorldpay\u003c/a\u003e   \u003ca href=\"/projects/space-to-be-brilliant\"\u003eFora\u003c/a\u003e   \u003ca href=\"/projects/africas-most-exciting-airline\"\u003eFastjet\u003c/a\u003e   \u003ca href=\"/projects/here-lies-truth\"\u003eSpyscape\u003c/a\u003e   \u003ca href=\"/projects/famous-fun\"\u003eMadame Tussauds\u003c/a\u003e   \u003ca href=\"/projects/the-uks-largest-ski-holiday-rebrand\"\u003eCrystal Ski\u003c/a\u003e\u003c/p\u003e\n"},{"title":"Design","text":"\u003cp\u003eWorking with traditional design groups, many organisations end up with Blanding, not Branding. Why bland? Because people don’t care about a brands positioning, they care about a brands position. No one gets excited by consistency alone, it’s dull.\u003c/p\u003e\n\u003cp\u003eWe design coherent communications. They allow brands to flex into lateral, interesting ideas. These ideas ultimately create a monopoly for the products, organisations and services we launch relaunch and manage daily.\u003c/p\u003e\n"},{"title":"Brand Worlds","text":"\u003cp\u003eSomeOne pioneered the use of this term in regards to branded operating systems that enable products, organisations and services to connect across multiple channels and touch points. Beyond a logo, typeface and colour. Brands need more to enable them to compete and win in fast moving competitive marketplaces. We create those advantages.\u003c/p\u003e\n"},{"title":"Strategy","text":"\u003cp\u003eThere is a huge amount of nonsense surrounding brand strategy. You won\u0026#8217;t find any in our process. A strategy is a plan to get you where you want it to be. We create those plans and equip people and brands with the tools and maps to get to their desired location. Simple. Clear. Effective. (And highly competitive.)\u003c/p\u003e\n\u003cp\u003eWe work with brands big \u0026amp; small to create richer, more rewarding BrandWorlds to better connect \u0026amp; communicate with people. Our job is often based on helping our clients compete more effectively with others. Brands only exist where there is competition.\u003c/p\u003e\n\u003cp\u003eGreat ideas lie at the heart of great branding. So we start with big ideas, then go about making them beautifully. A variety of bespoke tools are deployed, combined with agile research at SomeOne to uncover smarter and more compelling ways to achieve business goals.\u003c/p\u003e\n\u003cp\u003eOur work is always strategically-led. We employ a variety of rapid, proven processes to get multiple opinions aligned and things moving in a single agreed direction fast.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHere\u0026#8217;s some case studies:\u003cbr /\u003e\n\u003ca href=\"/projects/the-claws-are-out\"\u003eAston Villa\u003c/a\u003e   \u003ca href=\"/projects/re-branding-26-million-daily-payments\"\u003eWorldpay\u003c/a\u003e   \u003ca href=\"/projects/a-symbol-of-change-not-just-a-change-of-symbol\"\u003eEurostar\u003c/a\u003e   \u003ca href=\"/projects/a-billion-and-a-half-reasons-to-do-better-business\"\u003eMarket Invoice\u003c/a\u003e   \u003ca href=\"/projects/launching-the-next-generation-coffee-brand\"\u003eStrauss Coffee\u003c/a\u003e   \u003ca href=\"/projects/connecting-brilliant-ideas-strategically\"\u003eMaplin\u003c/a\u003e   \u003ca href=\"/projects/a-radical-rebrand-with-innovation-at-its-heart\"\u003eSIS\u003c/a\u003e\u003c/p\u003e\n"},{"title":"Naming","text":"\u003cp\u003eCreating a brand name is surprisingly fraught with challenges. A brand name can be contested, legally challenged and loaded with financial pressure. We’ve developed NameStorm sessions to avoid the obvious pitfalls of creating a new brand name.\u003c/p\u003e\n\u003cp\u003eWith legal checking fitted as standard the NameStorm sessions get your product, organisation or services on the road fast and ready for life at the speed of business.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHere\u0026#8217;s some case studies:\u003cbr /\u003e\n\u003ca href=\"/projects/automating-the-world\"\u003eAutomic\u003c/a\u003e   \u003ca href=\"/projects/creating-a-warm-welcome-for-one-of-the-uks-largest-student-brands\"\u003eHello Student\u003c/a\u003e   \u003ca href=\"/projects/changing-the-power-struggle\"\u003eRezence\u003c/a\u003e   \u003ca href=\"/projects/bringing-britain-better-coffee\"\u003eHarris+Hoole\u003c/a\u003e   \u003ca href=\"/projects/its-all-for-jimmy\"\u003eFor Jimmy\u003c/a\u003e\u003c/p\u003e\n"},{"title":"Advertising","text":"\u003cp\u003eDesign communicates. Advertising persuades. We combine the two for competitive creativity that moves from traditional notions of disruption to work that populates culture. We work in any media from print to press to pixel. Our strategic brand model scales across brands to create cohesive communications. We develop national and international campaigns for brands big and small.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHere\u0026#8217;s some case studies:\u003cbr /\u003e\n\u003ca href=\"/projects/here-comes-choice\"\u003eKarhoo\u003c/a\u003e   \u003ca href=\"/projects/putting-personality-into-property\"\u003eYopa\u003c/a\u003e   \u003ca href=\"/projects/famous-fun\"\u003eMadame Tussauds\u003c/a\u003e   \u003ca href=\"/projects/paradise-found-sovereign-holidays\"\u003eSovereign\u003c/a\u003e   \u003ca href=\"/projects/taking-african-air-travel-to-tv\"\u003eFastjet\u003c/a\u003e   \u003ca href=\"/projects/lets-talk-holidays\"\u003eHayes \u0026amp; Jarvis\u003c/a\u003e\u003c/p\u003e\n"},{"title":"Digital","text":"\u003cp\u003eEverything has a digital footprint now. We help create and manage brands opinions across everything from social to product to web. While some businesses may not win work from having a digital presence. They can lose work by not having one.\u003c/p\u003e\n\u003cp\u003eWe avoid endless chit-chat and steer projects through practical actions to clear, effective and memorable outcomes. Apps. Websites. Conversations. We consider many facets on the journey, because with digital, it\u0026#8217;s all connected and because there are conversations going on right now about your brand—if you’re not involved, you can\u0026#8217;t manage them.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHere\u0026#8217;s some case studies:\u003cbr /\u003e\n\u003ca href=\"/projects/freedom-at-your-fingertips/\"\u003eHiyacar\u003c/a\u003e   \u003ca href=\"/projects/bringing-students-home-to-roost\"\u003eStudent Roost\u003c/a\u003e   \u003ca href=\"/projects/rebranding-law\"\u003eThe Inner Temple\u003c/a\u003e   \u003ca href=\"/projects/putting-personality-into-property\"\u003eYopa\u003c/a\u003e   \u003ca href=\"/projects/space-to-be-brilliant\"\u003eFora\u003c/a\u003e\u003c/p\u003e\n"}]},"how_we_work_copy2":null,"who_we_work_with_section":{"color":"dark","title":"Who we work with","logos":[{"ID":8205,"id":8205,"title":"Natural History Museum","filename":"Artboard-1.png","filesize":12251,"url":"https://backend.someone.digital/wp-content/uploads/2020/07/Artboard-1.png","link":"https://backend.someone.digital/about/artboard-1/","alt":"","author":"7","description":"","caption":"","name":"artboard-1","status":"inherit","uploaded_to":69,"date":"2020-07-03 11:01:04","modified":"2020-07-03 11:01:43","menu_order":0,"mime_type":"image/png","type":"image","subtype":"png","icon":"https://backend.someone.digital/wp-includes/images/media/default.png","width":1000,"height":1000,"sizes":{"thumbnail":"https://backend.someone.digital/wp-content/uploads/2020/07/Artboard-1-50x50.png","thumbnail-width":50,"thumbnail-height":50,"medium":"https://backend.someone.digital/wp-content/uploads/2020/07/Artboard-1-800x800.png","medium-width":800,"medium-height":800,"medium_large":"https://backend.someone.digital/wp-content/uploads/2020/07/Artboard-1-768x768.png","medium_large-width":768,"medium_large-height":768,"large":"https://backend.someone.digital/wp-content/uploads/2020/07/Artboard-1.png","large-width":1000,"large-height":1000},"acf":false},{"ID":8203,"id":8203,"title":"Wolves","filename":"Artboard-2.png","filesize":7207,"url":"https://backend.someone.digital/wp-content/uploads/2020/07/Artboard-2.png","link":"https://backend.someone.digital/about/artboard-2/","alt":"","author":"7","description":"","caption":"","name":"artboard-2","status":"inherit","uploaded_to":69,"date":"2020-07-03 11:01:00","modified":"2020-07-03 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RNID continues to be a well-known and much-loved charity and I am proud that we have the confidence to make bold and radical changes which are crucial to our ambition to grow our audience reach and impact.\u003c/p\u003e\n\u003cp\u003eRNID will be a stronger voice for deaf awareness and invest in campaigning for change. We will connect people to the information and advice they need. And we will continue to fund new treatments for hearing loss and tinnitus.\u003c/p\u003e\n\u003cp\u003eOur new purpose, name and identity is about making it clearer who we are for and why we exist. Because now, more than ever, it’s vital that people across society understand the challenges deaf people and those with hearing loss and tinnitus face.\u003c/p\u003e\n","attribution_name":"Mark Atkinson","attribution_title":"Chief Executive: RNID"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2020/10/133FB546-BE4A-4300-AADE-4A09C5BB7FE7.jpeg"},{"acf_fc_layout":"statistic","statistic":"14.2m","description":"By 2035, there’ll be c14.2 million adults who are deaf or have hearing loss across the UK."},{"acf_fc_layout":"text","text":"\u003cp\u003eCharity branding can suffer from languishing in well-trodden paths and commonly adopted cliche.\u003c/p\u003e\n\u003cp\u003eWorking with Dan Dufour we created an intelligent new strategic focus of a collective belief in positivity.\u003c/p\u003e\n\u003cp\u003eA re-energised team — and a global pandemic meant there was an unusually significant chance to elevate the organisation.\u003c/p\u003e\n\u003cp\u003eWe developed a radically reconsidered word mark that brings charm to the category. A progressive and unusual colour system that avoids the hard punches of primary palettes. A new tone of voice and illustrative style so lacking in the landscape combined with a fresher take on photographically representing the most important part of the endeavour — the RNID audience.\u003c/p\u003e\n\u003cp\u003eThe move to adopt the ‘Royal National Institute for Deaf People’ nomenclature cements a progressive and competitive new direction for a well established leader in global matters concerning the inclusion of the deaf, hard of hearing and people with tinnitus.\u003c/p\u003e\n"},{"acf_fc_layout":"statistic","statistic":"151,000","description":"In the UK, there are 151,000 people who use British Sign Language and, of these, 87,000 are from the Deaf community."},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e‘We couldn’t have picked a better team to help us deliver our new brand‘\u003c/p\u003e\n","attribution_name":"Sonja Stiner","attribution_title":"Brand Manager, RNID. "},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2020/10/C5C1E3AC-36B9-4393-A51A-15968C5157A8.jpeg"},{"acf_fc_layout":"text","text":"\u003ch2\u003eWordmark\u003c/h2\u003e\n\u003cp\u003eWith a new name agreed — we set out to create a new wordmark from the four letters.\u003c/p\u003e\n\u003cp\u003eThere are several Royal National Institutes, and the construct is a familiar one to the UK public\u0026#8230; but only one for deaf people.\u003c/p\u003e\n\u003cp\u003eSo we highlighted that part through the introduction of a colon — or eyes — to highlight the \u0026#8216;D\u0026#8217; — or smile\u0026#8230; because when the brand needs to use a symbol — the original text-based emoji \u0026#8216;smiling face\u0026#8217; can be deployed.\u003c/p\u003e\n\u003cp\u003e😀  😀  😀\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eWe might be over a century old, but it doesn’t mean we’re stuffy and formal, in fact quite the opposite. 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Harsh cyans, rich blues, pokey pinks and zappy yellows abound.\u003c/p\u003e\n\u003cp\u003eTo stand out in a crowd, while they \u003cem\u003eflop\u003c/em\u003e, we chose to \u003cem\u003eflip\u003c/em\u003e.\u003c/p\u003e\n\u003cp\u003eSmoother, softer and kinder colours help the brand be selected in an ever crowded space.\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eCulture and language is constantly evolving and we want to make sure we reflect that in the way we speak as a brand. That’s why we’re going to be publishing our tone of voice publicly and inviting people to help shape its future direction.\u003c/p\u003e\n","attribution_name":"Michael Wilkinson","attribution_title":"Digital Director, RNID"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/10/8AFC76E1-D50E-4E59-9ED0-A330130B1328.jpeg"},{"acf_fc_layout":"text","text":"\u003ch2\u003eSpeech Bubbles\u003c/h2\u003e\n\u003cp\u003eA new set of 10 playful speech bubbles were developed to enable the \u0026#8216;positive protest\u0026#8217; headlines take centre stage on communications.\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eStrengthening our brand is vital for us to deliver our fundamental purpose and make an even bigger difference to the 1 in 5 adults in the UK who are deaf or have hearing loss and the 1 in 8 adults, like me, who have tinnitus.\u003c/p\u003e\n","attribution_name":"Cheryl Hughes","attribution_title":"Head of Brand, RNID"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/10/67F15834-3A44-424B-8E48-343C9EDECEC0.jpeg"},{"acf_fc_layout":"text","text":"\u003ch2\u003ephotography\u003c/h2\u003e\n\u003cp\u003eThis posed an interesting conundrum. Being deaf presents the challenge that it is very often an invisible state. So we chose to photograph people who, while deaf, signalled a positive attitude.\u003c/p\u003e\n\u003cp\u003eWe also combined the photography with the bold graphic shape made by the \u0026#8216;Smiling D\u0026#8217;.\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eRNID is one of the nation\u0026#8217;s most important endeavours — it deserves a visual and verbal identity to help it maintain its position as the leading organisation in its field. It’s been a privilege to help.\u003c/p\u003e\n","attribution_name":"Simon Manchipp","attribution_title":"Founder. SomeOne. "},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2020/10/unnamed.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eHuge thanks to the teams at RNID — Particularly Michael, Cheryl, Sonja and Kaajal.\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/10/unnamed-1.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cdiv\u003eThe deaf community are passionate, which I loved. From the outset it was clear we needed to build a brand that allowed them to express their voice, one with personality.\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003eThe communication bubbles which run throughout the identity allow RNID to represent the thoughts and opinions of the community they champion. 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Our property responds and adapts to its context, from slick animation right through to UI elements and core graphic treatments.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/460575727","muted":true},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e\u0026#8220;It\u0026#8217;s vital to create visually distinctive identities in heavily regulated markets to be emotionally front of mind amongst heavy international competition.\u003c/p\u003e\n\u003cp\u003eThis is a bold new start for such an exciting business. We began working together just before COVID-19 struck and, somewhat befitting a digital platform, 95% of this project was completed remotely. 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SomeOne delivered a brand experience that perfectly encapsulates who we are and where we see ourselves on the payment market.”\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","attribution_name":"Claudia Zell","attribution_title":"Group Vice President Marketing \u0026 Customer Experience, Unzer"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/09/Unzer_PaymentScreen_SomeOne-17.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/09/Monogram.gif","right_image":"https://backend.someone.digital/wp-content/uploads/2019/09/Unzer_Iconography2.gif"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e\u0026#8220;Unzer\u0026#8217;s new brand identity was designed to unite all their products. We worked closely with the client to create a strategically-led, bold and dynamic identity to communicate the seamless nature in which they run their business.\u0026#8221;\u003c/p\u003e\n","attribution_name":"Sandy Tea","attribution_title":"Account Manager, SomeOne"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/09/Unzer-20.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/09/Unzer-19.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e\u0026#8220;Unzer\u0026#8217;s expertise has been brought to life through a constantly flowing brand property that never stops. The brand property we named the \u0026#8216;Stack\u0026#8217; helps Unzer focus on a selection of key benefits with an ownable brand expression making them distinctive from other payment solutions.\u0026#8221;\u003c/p\u003e\n","attribution_name":"Shaun Turnbull","attribution_title":"Design Director, SomeOne"}],"meta":{"title":"","description":"","image":false}}},{"id":8694,"date":"2020-10-20T10:25:38","date_gmt":"2020-10-20T09:25:38","guid":{"rendered":"https://someoneinlondon.com/projects/"},"modified":"2020-10-26T18:00:17","modified_gmt":"2020-10-26T18:00:17","slug":"meet-the-smartcutters","status":"publish","type":"projects","link":"https://someoneinlondon.com/projects/meet-the-smartcutters","title":"Meet the Smartcutters…","content":{"rendered":"","protected":false},"author":7,"template":"","sector":[20,3],"location":[11,12],"discipline":[142,143,134],"related":[6613,5607],"acf":{"hidden":false,"client":{"term_id":150,"name":"BlueBeam","slug":"bluebeam","term_group":0,"term_taxonomy_id":150,"taxonomy":"client","description":"","parent":0,"count":2,"filter":"raw","acf":[]},"sector":[{"term_id":20,"name":"Innovation","slug":"innovation","term_group":0,"term_taxonomy_id":20,"taxonomy":"sector","description":"","parent":0,"count":20,"filter":"raw","acf":[]},{"term_id":3,"name":"Technology","slug":"technology","term_group":0,"term_taxonomy_id":3,"taxonomy":"sector","description":"","parent":0,"count":20,"filter":"raw","acf":[]}],"disciplines":[{"term_id":143,"name":"Design","slug":"design","term_group":0,"term_taxonomy_id":143,"taxonomy":"discipline","description":"","parent":0,"count":132,"filter":"raw","acf":[]},{"term_id":142,"name":"Communication","slug":"communication","term_group":0,"term_taxonomy_id":142,"taxonomy":"discipline","description":"","parent":0,"count":89,"filter":"raw","acf":[]},{"term_id":134,"name":"Digital","slug":"digital","term_group":0,"term_taxonomy_id":134,"taxonomy":"discipline","description":"","parent":0,"count":39,"filter":"raw","acf":[]}],"related_projects":[6613,5607],"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2020/10/Bluebeam_01_Smartcuts_Header_SomeOne.gif","video":false,"navigation_color":"black"},"project_intro":{"introduction":"\u003cp\u003eFollowing the success of our \u003ca href=\"https://someoneinlondon.com/projects/creating-a-global-campaign-for-life-changing-software\"\u003eLife-Changing Software campaign\u003c/a\u003e, Bluebeam approached us again to collaborate on a socially-focused endeavour alongside our longtime writer pals \u003ca href=\"http://reedwords.com\"\u003eReed Words\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThere were three key pillars to the brief — to show collaboration, be entertaining, and demonstrate the authenticity of the brand.\u003c/p\u003e\n"},"project_awards":{"show_awards":false,"awards_text":""},"project_content":[{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/10/Bluebeam_02_Smartcuts_Wordmark_SomeOne-1.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cb data-stringify-type=\"bold\"\u003eThe real Bluebeam\u003c/b\u003e\u003cbr /\u003e\nOur strategic direction leveraged the real users of Bluebeam.\u003c/p\u003e\n\u003cp\u003eAllowing the stories to be told by the people on the ground. Focussing on the tips and tricks, these invaluable nuggets of information can act as inspiration for others.\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eAfter an in-depth review of core competitors, it was clear that a fresh approach was needed.\u003c/p\u003e\n\u003cp\u003eThe industry tropes were immediately evident — photographic models, hard hats, on-site, holding a tablet.\u003c/p\u003e\n\u003cp\u003eOur visual approach would have to be fresh and break industry conventions.\u003c/p\u003e\n\u003cp\u003eLook at the competition and you\u0026#8217;ll see nothing like the work we\u0026#8217;ve developed for this campaign.\u003c/p\u003e\n","attribution_name":"Rich Rhodes","attribution_title":"Creative Director, SomeOne"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/10/Bluebeam_02_Smartcuts_six_SomeOne.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cb data-stringify-type=\"bold\"\u003eMeet the Smartcutters\u003c/b\u003e\u003cbr /\u003e\nWe worked with 25 users around the world to showcase their Smartcuts.\u003c/p\u003e\n\u003cp\u003eTaking each user we lovingly illustrated and animated each, showcasing the amazing attributes of the software.\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eIt was important that we captured both the personality of the customers and the benefits of using the product in a creative way.\u003c/p\u003e\n","attribution_name":"Tim Green","attribution_title":"Senior Designer \u0026 Illustrator, SomeOne"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2020/10/Bluebeam_03_Smartcuts_Overview_SomeOne_00.gif"},{"acf_fc_layout":"text","text":"\u003cp\u003eIn collaboration with \u003ca href=\"http://reedwords.com\"\u003eReed Words\u003c/a\u003e, each Smartcut was written to charm and inform in equal measure.\u003c/p\u003e\n\u003cp\u003eThe short, snappy headlines specially written to dovetail with the Smartcut animations.\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eTo elevate the campaign we had to consider longevity and ownability.\u003c/p\u003e\n\u003cp\u003eFrom the core idea this filtered into brand assets such as typography, colour and illustration.\u003c/p\u003e\n","attribution_name":"James Bell","attribution_title":"Designer, SomeOne"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/470192343","muted":true},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cb data-stringify-type=\"bold\"\u003eThe roll-out\u003c/b\u003e\u003cbr /\u003e\nThe Smartcuts are all housed on a dedicated microsite, with one user being revealed each day throughout October into November.\u003c/p\u003e\n\u003cp\u003eThe campaign will also be supported across Twitter, Instagram, Facebook, and LinkedIn. As well as posters and a set of playing cards.\u003c/p\u003e\n"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2020/10/Bluebeam_05_Smarcuts_Card_Pack_SomeOne.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/10/Bluebeam_06_Smartcuts_Card_Pack_2_SomeOne.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eThe new work has been deployed across many channels and will be rolled out in the UK, USA, Australia, Germany, and the Nordics.\u003c/p\u003e\n\u003cp\u003eOur approach was delivered not only online through social, and digital but also through print in the form of playing cards and posters which has brought the campaign to life in such a compelling way.\u003c/p\u003e\n","attribution_name":"Beth Baines","attribution_title":"Senior Account Manager"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/10/Bluebeam_07_Smartcuts_Posters_SomeOne.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eThe campaign has proved instantly successful on launch, with users around the world interacting and suggesting their own Smartcuts.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/470178138","muted":true},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eIt was important that this campaign showed how diverse the design and construction industry is.\u003c/p\u003e\n\u003cp\u003eWith customers worldwide, we represented both a variety of ethnicities and gender.\u003c/p\u003e\n\u003cp\u003eIn addition to the playful look and feel, this campaign also uncovers many features within our software that can make their day to day a little easier.\u003c/p\u003e\n\u003cp\u003eWe are thrilled with the result and the collaboration with SomeOne made this really easy and enjoyable.\u003c/p\u003e\n","attribution_name":"Kristine Sheikh","attribution_title":"International Marketing Director, Bluebeam"}],"meta":{"title":"","description":"","image":false}}},{"id":8258,"date":"2020-07-17T11:21:21","date_gmt":"2020-07-17T10:21:21","guid":{"rendered":"https://someoneinlondon.com/projects/"},"modified":"2020-10-13T12:17:24","modified_gmt":"2020-10-13T11:17:24","slug":"meaningful-change","status":"publish","type":"projects","link":"https://someoneinlondon.com/projects/meaningful-change","title":"Creating a brand from AI.  Mining data from change.","content":{"rendered":"","protected":false},"author":7,"template":"","sector":[16],"location":[11,12],"discipline":[140,143,134],"related":[1397,2733],"acf":{"hidden":false,"client":{"term_id":169,"name":"Brunswick Real Estate","slug":"brunswick-real-estate","term_group":0,"term_taxonomy_id":169,"taxonomy":"client","description":"","parent":0,"count":1,"filter":"raw","acf":[]},"sector":[{"term_id":16,"name":"Places","slug":"places","term_group":0,"term_taxonomy_id":16,"taxonomy":"sector","description":"","parent":0,"count":14,"filter":"raw","acf":[]}],"disciplines":[{"term_id":140,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":140,"taxonomy":"discipline","description":"","parent":0,"count":119,"filter":"raw","acf":[]},{"term_id":134,"name":"Digital","slug":"digital","term_group":0,"term_taxonomy_id":134,"taxonomy":"discipline","description":"","parent":0,"count":39,"filter":"raw","acf":[]},{"term_id":143,"name":"Design","slug":"design","term_group":0,"term_taxonomy_id":143,"taxonomy":"discipline","description":"","parent":0,"count":132,"filter":"raw","acf":[]}],"related_projects":[1397],"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2020/07/HeaderImage.jpg","video":"https://backend.someone.digital/wp-content/uploads/2020/07/Brunswick-V7.mp4","navigation_color":"black"},"project_intro":{"introduction":"\u003cp\u003eHeadquartered in Stockholm, \u003cstrong\u003eBrunswick Real Estate\u003c/strong\u003e is the leading Nordic real estate investment manager, investing in real estate and providing credit financing.\u003c/p\u003e\n\u003cp\u003eBuilding upon a strong track record of successful real estate investments, Brunswick in early 2020 took a bold decision to put environmental and social sustainability at the core of its business model.\u003c/p\u003e\n"},"project_awards":{"show_awards":false,"awards_text":""},"project_content":[{"acf_fc_layout":"statistic","statistic":"40%","description":"Real estate causes nearly 40% of direct and indirect CO2 emissions globally."},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cstrong\u003eWHAT DID WE WORK ON FIRST?\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWe helped Brunswick identify their ultimate aim. In discussion with their leadership team, it became clear that they had formed a powerful belief that all business should be concerned ultimately with the wellbeing of the planet, and that it is truly an investment risk not to do so. This is a prime directive, recognising the impact real estate has on the environment today and in the future.\u003c/p\u003e\n\u003cp\u003eBrunswick’s mission therefore is to be a sustainable business that wears its ethical credentials on its sleeve – one that can create social and environmental benefits from its investments, to which it can be held accountable for.\u003c/p\u003e\n\u003cp\u003eThis is in sharp contrast to its competitors and the real estate sector as a whole – in which Brunswick can stand out as a true challenger.\u003c/p\u003e\n"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cstrong\u003eA NEW DIRECTION\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThis was no small endeavour. Brunswick have changed their entire business model to define success and profit on trackable results, from energy saving to crime reduction and social wellbeing.\u003c/p\u003e\n\u003cp\u003eSimply put, they believe that the greater benefits their developments create, the better the financial return.\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/07/Applications_manifesto-39.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cstrong\u003eCLARITY THROUGH STRATEGY\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWe helped shape their new declaration, encapsulated in the phrase:\u003c/p\u003e\n\u003cp\u003e\u003cb data-stringify-type=\"bold\"\u003eMeaningful change, measured impact.\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003eFrom this declaration we formed the manifesto for Brunswick.\u003c/p\u003e\n"},{"acf_fc_layout":"statistic","statistic":"€2.3 billion ","description":"Assets Under Management, \r\nBrunswick real estate investments"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cstrong\u003eWORKING OUTSIDE THE SECTOR TO IMPROVE THE SECTOR\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThis was an opportunity to differentiate their business and radically lead from the front in terms of reassessing the industry. The sector traditionally focuses on mass building, large profits, and urban development, rather than sustainable positive impact.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/440291922","muted":true},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cstrong\u003eA BRAND BELIEF SO STRONG IT POWERS THE BRANDING\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHaving such a powerful purpose to build a brand on, we developed a new identity that would not only stand out in the sector but embody a powerful new narrative to back up the spirit of understated, powerful leaders of change.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/07/Tool-images.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cstrong\u003eACCOUNTABLE AESTHETICS\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eAs the key metric for Brunswick’s success, we decided to use data to form the basis for the identity.\u003c/p\u003e\n\u003cp\u003eInspired by ‘elemental’ artists such as Olafur Eliasson, we wanted to create a brand world that could reflect the impact and change that data has on humanity and society.\u003c/p\u003e\n\u003cp\u003eSo we took regional ESG data (environmental, social, and governance (‘ESG’) criteria are a group of standards used by socially conscious investors to screen investments) and made it ‘art’ by developing a radical new painting AI – an automated live visual remix of imagery of people in built environments and expresses them in abstract form, using local environmental data.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/440291653","muted":false},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2020/07/Posters_Para3.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/07/Brochure.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cstrong\u003ePOWERED BY A BELIEF IN NOW\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBased on the live data of the environments Brunswick have created and are looking to develop, the visual brand applications change. Colour, density, clarity, and composition move to reflect positive and negative impacts — every time you meet the brand, it’s reflective of today.\u003c/p\u003e\n\u003cp\u003eThe brand imagery is constantly updated and changes based on available data. The International Energy Agency’s APIs feed the AI Engine with data. Each day the sum of the available renewable energy production types are displayed: hydro, wind, and thermal for Sweden, Finland, Denmark, and Norway, as well as the air quality index of the Nordics.\u003c/p\u003e\n\u003cp\u003eLive streamed data interpreted by the AI animation engine for that particular week are displayed on the new website. ‘Data paintings’ are continually created and can be saved and used across the brand applications at any point.\u003c/p\u003e\n\u003cp\u003eBrunswick’s Painting AI and digital strategy, UX and UI was developed in partnership with \u003cem\u003eUnivers Labs\u003c/em\u003e. \u003ca href=\"http://www.universlabs.co.uk\"\u003euniverslabs.co.uk\u003c/a\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/07/Data.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eThe word mark itself can be used in a variety of rotated versions along the edges of an application as a deliberate reference to \u0026#8216;built\u0026#8217; space.\u003c/p\u003e\n\u003cp\u003eBy employing simple, engaging animated diagrams, the data is clear and simple to understand.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/439218460","muted":true},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eWe are undergoing the biggest transformation since our company was founded.\u003c/p\u003e\n\u003cp\u003eFor this to work, SomeOne recognised that a bold purpose needs a bold identity.\u003c/p\u003e\n\u003cp\u003eUsing live ESG data and AI \u0026#8216;Art\u0026#8217; to create our visual identity stretched everyone mentally and technologically, but the result is simply stunning – responsive and alive.\u003c/p\u003e\n","attribution_name":"Sara Svedjedal","attribution_title":"Head of Sustainability, Brunswick"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2020/07/Book-covers_Para_3.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eIt is a rare pleasure to work with a business that undergone such root and branch transformation to follow such a prime directive so bravely, proving how all real estate investment should work in the future. Brunswick is committed to change.\u003c/p\u003e\n","attribution_name":"David Law","attribution_title":"Founder, Executive Strategic and Creative Director, SomeOne"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/07/Stationery.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/07/Buscard.jpg"}],"meta":{"title":"","description":"","image":false}}},{"id":8039,"date":"2020-06-29T12:34:51","date_gmt":"2020-06-29T11:34:51","guid":{"rendered":"https://someoneinlondon.com/projects/"},"modified":"2020-07-03T10:23:42","modified_gmt":"2020-07-03T09:23:42","slug":"the-fridays-feeling","status":"publish","type":"projects","link":"https://someoneinlondon.com/projects/the-fridays-feeling","title":"The Fridays Feeling","content":{"rendered":"","protected":false},"author":12,"template":"","sector":[21],"location":[11],"discipline":[140],"related":[6541,2402],"acf":{"hidden":false,"client":{"term_id":168,"name":"Fridays","slug":"fridays","term_group":0,"term_taxonomy_id":168,"taxonomy":"client","description":"","parent":0,"count":1,"filter":"raw","acf":[]},"sector":[{"term_id":21,"name":"Food \u0026amp; Drink","slug":"food-drink","term_group":0,"term_taxonomy_id":21,"taxonomy":"sector","description":"","parent":0,"count":12,"filter":"raw","acf":[]}],"disciplines":[{"term_id":140,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":140,"taxonomy":"discipline","description":"","parent":0,"count":119,"filter":"raw","acf":[]}],"related_projects":false,"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-Hero-01-1.png","video":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-Logo-Loop.mp4","navigation_color":"black"},"project_intro":{"introduction":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTGI Fridays is one of the world’s most loved and recognisable hospitality brands. Launched in 1965 on the corner of New York’s 63rd \u0026amp; 1st, famous for flamboyant cocktails, delectable dishes and a certain film featuring Tom Cruise, the brand has always delivered a unique and entertaining experience and created incredible emotional connections with many consumers.\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr /\u003e\n\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr /\u003e\n\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnder new leadership, we have been working with the brand for the past 6 months to redefine their BrandWorld — both visually and verbally.\u003c/span\u003e\u003c/p\u003e\n"},"project_awards":{"show_awards":false,"awards_text":""},"project_content":[{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cb\u003eAn original strategy\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe began with a full strategic overhaul, drilling down to and establishing the key essence of the brand — \u003c/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Fridays Feeling\u003c/span\u003e\u003c/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e, that original idea of fun and entertainment from back in New York. It was essential that this strategic driver was something that could touch every corner of the brand, from the design, to customer service to physical interiors. The Fridays Feeling is a reflection of the energy and excitement the brand brings to the party. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTo align with the concentrated strategic thought, we also updated the name — Fridays. Over time the ‘TGI’ had become lost and confused, it was time to be single-minded and confident.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/433583114","muted":true},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Our vision is to make Fridays famous again so we needed to breathe fresh life into the brand by relevantly leveraging the past. The Fridays Feeling is the inspiration for our new food and drink menus and a service plan designed to consistently deliver the best guest experiences and a generosity of spirit.\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e”\u003c/span\u003e\u003c/p\u003e\n","attribution_name":"Robert B Cook","attribution_title":"CEO, Fridays"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne_0004.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Now shorter, sharper and more contemporary. The name becomes part of our language and can be flexed into a number of headlines — from Feel Good Fridays, to Fridays, i’m in love.”\u003c/span\u003e\u003c/p\u003e\n","attribution_name":"Gary Holt","attribution_title":"Founder, SomeOne"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne_0009.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne_0007.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Consumer insight has directly informed the brand relaunch for Fridays. It confirmed there was a need for investment in the quality of the food, the relevance of the cocktails and simplification of the service plan. We need a coherent brand identity that supports reconsideration and helps make us famous again.\u0026#8221;\u003cbr /\u003e\n\u003c/span\u003e\u003c/p\u003e\n","attribution_name":"Dan Staples","attribution_title":"CMO, Fridays"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cb\u003eHeritage with a twist\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe new logo is inspired by the iconic original signage. After testing a range of logos from the past, we discovered the holding shape was in fact the most recognisable part. This was reintroduced in a bold, simple and sophisticated way. The logo also neatly reduces down to the F icon, a recognisable symbol to be deployed when closer to the brand, onsite or online.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-Logo-Loop.gif"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Steeped in heritage, with a modern twist, the logo is a reflection of the new approach and attitude.”\u003c/span\u003e\u003c/p\u003e\n","attribution_name":"Rich Rhodes","attribution_title":"Creative Director, SomeOne"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-Stripes.gif"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn addition to the logo, we’ve also gone back to the brand’s roots with the use of vertical stripes (which were inspired by the Barnum and Bailey circus). The original awnings of the 1965 bar used bold vertical stripes, something that had been diluted with the modern inclusion of angles and textures. The bold new vertical stripes form the backbone of the BrandWorld and can be flexed to play either a significant visual role or more of a subtle detail.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne_0019.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-Casestudy-Artboards-4-22.png"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cb\u003eDigitally remastered\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTo support the growing number of digital services offered by Fridays, such as Click \u0026amp; Collect and home delivery, \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eit was essential all elements of the BrandWorld had a new digital focus. They are built to move and adapt. Built to be accessible. And most importantly, built to give you \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ethe Fridays service offer, anywhere in the UK.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne_0011.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/06/Homepage-copy-1.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cb\u003eThe Fridays voice\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe rewrote the tone of voice to be more exciting, personable and simple (but still packed with plenty of personality). Humour is a key characteristic of the new voice, but with the right balance of fun vs function. So whether you’ve got dibs on the ribs or if the spice is right, it’s always from Fridays.\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr /\u003e\n\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne_0023-copy.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne-Menu.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“While we focussed on developing a watertight operating system, it was important that we didn’t lose sight of the character synonymous to Fridays. So we have made sure to deliver a touch of frivolity on all design materials and instil that as part of the brand’s DNA. Whether it be playful copy, cheeky icons or illustration.”\u003c/span\u003e\u003c/p\u003e\n","attribution_name":"Cosmo Jameson","attribution_title":"Design Director, SomeOne"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-Pins-3.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cb\u003eEdible photography\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’ve also developed a sumptuous new photography style, with The Fridays Feeling at the heart. We’ve amped up the action and saturation to make the food and drink look as appealing (and tasty) as possible. The inclusion of hands adds a premium touch and the oozes of sauce add that “can’t get enough” personality and delectability.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne_0006.jpg"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/433583307","muted":true},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“We shot stills and videos to bring the food and drink to life — swirling espresso martinis, gently falling mint leaves and a deluge of fries. It all evokes the theatre of the Fridays\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e experience.\u0026#8221;\u003c/span\u003e\u003c/p\u003e\n","attribution_name":"Karina Stolf","attribution_title":"Designer, SomeOne"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne_0003-copy-2.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne_0015.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne_0022.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cb\u003eFine-tuned for every Fridays\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe BrandWorld toolkit has resulted in an identity that can flex for every medium and every location. Strong, simple use of core elements on packaging and signage, through to playful visual application on promotion materials.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne_0018.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne_0013.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne_0014-copy.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eThrough collaboration and a mutual feeling of responsibility to the brand heritage, we are seeing the identity go from strength to strength. Fridays’ unfaltering desire to return the brand to its former glory has, and continues to be, the driving force for our ongoing relationship.\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e”\u003c/span\u003e\u003c/p\u003e\n","attribution_name":"Freya Spencer","attribution_title":"Junior Account Manager, SomeOne"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne-Truck-copy.jpg"}],"meta":{"title":"","description":"","image":false}}},{"id":7149,"date":"2019-10-11T18:45:38","date_gmt":"2019-10-11T17:45:38","guid":{"rendered":"https://someoneinlondon.com/projects/"},"modified":"2020-04-14T19:42:06","modified_gmt":"2020-04-14T18:42:06","slug":"building-a-healthier-nation","status":"publish","type":"projects","link":"https://someoneinlondon.com/projects/building-a-healthier-nation","title":"Building a healthier nation through digital transformation…","content":{"rendered":"","protected":false},"author":16,"template":"","sector":[20,23,17,25,3],"location":[11],"discipline":[],"related":[481,2242],"acf":{"hidden":false,"client":{"term_id":156,"name":"Nuffield Health","slug":"nuffield-health","term_group":0,"term_taxonomy_id":156,"taxonomy":"client","description":"","parent":0,"count":1,"filter":"raw","acf":[]},"sector":[{"term_id":20,"name":"Innovation","slug":"innovation","term_group":0,"term_taxonomy_id":20,"taxonomy":"sector","description":"","parent":0,"count":20,"filter":"raw","acf":[]},{"term_id":23,"name":"Non-profits","slug":"non-profits","term_group":0,"term_taxonomy_id":23,"taxonomy":"sector","description":"","parent":0,"count":23,"filter":"raw","acf":[]},{"term_id":17,"name":"Retail","slug":"retail","term_group":0,"term_taxonomy_id":17,"taxonomy":"sector","description":"","parent":0,"count":14,"filter":"raw","acf":[]},{"term_id":25,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":25,"taxonomy":"sector","description":"","parent":0,"count":12,"filter":"raw","acf":[]},{"term_id":3,"name":"Technology","slug":"technology","term_group":0,"term_taxonomy_id":3,"taxonomy":"sector","description":"","parent":0,"count":20,"filter":"raw","acf":[]}],"disciplines":false,"related_projects":[481,2242],"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Texture-3.jpg","video":"https://backend.someone.digital/wp-content/uploads/2019/10/Intro-Video-5.mp4","navigation_color":"white"},"project_intro":{"introduction":"\u003cp\u003e\u003cstrong\u003eSomeOne is working with Nuffield Health — the UK’s largest healthcare charity — to develop a new strategic and digital focus amplified across a new visual and verbal brand world.\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eNuffield Health offers an extensive network of Gyms across the UK. It also boasts an extensive network of Hospitals.\u003c/p\u003e\n\u003cp\u003eHowever many people only know them for one, or the other.\u003c/p\u003e\n\u003cp\u003eOur job is to join them up in the hearts and minds of customers — and to tell the deeper story of what Nuffield Health sets out to do not just for the individual — but for the nation. All part of a digital transformation project, where we connect a single customer data viewpoint with smart actions.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eThis is one of our long term projects — and one we are looking to commit to for the foreseeable future.\u003c/em\u003e\u003c/p\u003e\n"},"project_awards":{"show_awards":true,"awards_text":"\u003cp\u003eWinner — Transform 2020 — Best Healthcare Branding\u003c/p\u003e\n"},"project_content":[{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Swimmer-Poster-3-1.jpg"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/365833059","muted":true},{"acf_fc_layout":"text","text":"\u003cp\u003eFor the last 60 years, Nuffield Health’s experts have been working together to make the nation fitter, healthier, happier and stronger, all for the public benefit.\u003c/p\u003e\n\u003cp\u003eAs an organisation with no shareholders, they invest all income back into their vision to build a healthier nation.\u003c/p\u003e\n"},{"acf_fc_layout":"text","text":"\u003ch2\u003eThe UK’s largest healthcare charity\u003c/h2\u003e\n\u003cp\u003eThe charity does this through outstanding day-to-day services in a family of 31 award-winning hospitals, 112 fitness and wellbeing clubs, healthcare clinics, and over 200 workplace wellbeing services, and through flagship programmes to support communities by widening access.\u003c/p\u003e\n\u003cp\u003eWhat makes Nuffield Health unique is the breadth of expertise to provide connected care spanning from personal training and health MOTs to supporting people on their fitness journeys, helping patients recover with physiotherapy or emotional wellbeing counselling, or providing hospital treatments for illness and serious conditions like arthritis or cancer.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/365832515","muted":true},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eHealth is a massive subject. And much of it is tackled by Nuffield Health. We needed an agency partner who could seamlessly connect brand to strategy to digital to print. The scale of the project and its complexity means this is no ordinary creative challenge. So we have been delighted to work with SomeOne, who have proven to be anything but an ordinary creative practice.\u003c/p\u003e\n","attribution_name":"Poonam Davé","attribution_title":"Nuffield Health, Head of Brand."},{"acf_fc_layout":"text","text":"\u003ch2\u003ebuilding a healthier nation\u003c/h2\u003e\n\u003cp\u003eNuffield Health delivers unsurpassed standards, with a sector-leading 94% of hospitals judged good or excellent by national regulators, unsurprisingly they are trusted by the NHS, private medical insurers, employers and the general public to provide exceptional health and wellbeing services to the nation.\u003c/p\u003e\n\u003cp\u003eBut what also makes them different is a commitment to flagship programmes to widen access, be that improving the lives of hundreds of children with cystic fibrosis through free exercise classes, or by pioneering the world’s largest research project into how exercise can help men recovering from prostate cancer, or by partnering with schools to provide thousands of pupils with free timetabled programmes to improve their health and wellbeing.\u003c/p\u003e\n\u003cp\u003eThey are committed to the vision of building a healthier nation.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/366726405","muted":true},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Hospital-Brochure-1.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Physio-Leaflet.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003ea new lead brand partner for nuffield health\u003c/h2\u003e\n\u003cp\u003eNuffield Health looked to SomeOne to become their new lead brand partner.\u003c/p\u003e\n\u003cp\u003eLooking at all channels and all communications — SomeOne has partnered with the organisation to develop a new guiding strategy, a new visual operating system for both Gyms \u0026amp; Hospitals — and ongoing guardianship for all primary branded items.\u003c/p\u003e\n"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Excite-Spread.jpg"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/366726423","muted":true},{"acf_fc_layout":"text","text":"\u003ch2\u003econnected health all endeavours\u003c/h2\u003e\n\u003cp\u003eThe charity is uniquely placed — not only help people with ongoing fitness at the gym, or treatments at Hospitals — but both.\u003c/p\u003e\n\u003cp\u003eIn fact, Nuffield’s work goes deeper still, with significant work to flagship programmes to widen access, be that improving the lives of hundreds of children with cystic fibrosis through free exercise classes.\u003c/p\u003e\n\u003cp\u003eOr by pioneering the world’s largest research project into how exercise can help men recovering from prostate cancer\u003c/p\u003e\n\u003cp\u003eAnd by partnering with schools to provide thousands of pupils with free timetabled programmes to improve their health and wellbeing.\u003c/p\u003e\n\u003cp\u003eOur new strategic position for the brand is not limited to activities at gyms, or procedures at hospitals. But to a bigger purpose, where Nuffield Health is inextricably connected to the improving health of the UK.\u003c/p\u003e\n"},{"acf_fc_layout":"text","text":"\u003ch2\u003eA new operating system for health\u003c/h2\u003e\n\u003cp\u003eWith the new strategic position clear — we set to work developing a full visual and verbal operating system for the brand.\u003c/p\u003e\n\u003cp\u003eThere was nothing wrong with the existing symbol — that is well recognised in and out of the sector — and the signature green stood out well against the competitors. So we built from there.\u003c/p\u003e\n\u003cp\u003eWorking with \u003ca href=\"https://www.colophon-foundry.org/\"\u003eColophon\u003c/a\u003e, the typeface has been re-cut in a variety of new weights with an extended set of glyphs and has been entirely re-crafted to work better in digital and printed applications.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/365832259","muted":true},{"acf_fc_layout":"text","text":"\u003ch2\u003eInfographics\u003c/h2\u003e\n\u003cp\u003eWe designed an entire set of infographic systems to enable statistics and data to be more easily digested at speed. The iconography is designed to work in partnership with the bespoke typeface.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/366285249","muted":true},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eThis project has already called on many of SomeOne’s skills. It’s rare to see so much of what we can do in one place. But here, you\u0026#8217;ll find strategy, visual and verbal design alongside progressive digital and motion graphics. The really interesting thing is, with all of these assets now set up, we\u0026#8217;re now about to embark on the most exciting part\u0026#8230; bringing it to life everywhere.\u003c/p\u003e\n","attribution_name":"Rich Rhodes","attribution_title":"Creative Director, SomeOne."},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Social-Posts.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003einnovative brand states\u003c/h2\u003e\n\u003cp\u003eThe branding is designed for a digital environment. Brands that engage more deeply, move. So we have created visual assets specifically for channels where movement is possible. From Social Media, to television screens in Gyms \u0026amp; Hospitals.\u003c/p\u003e\n\u003cp\u003eThree states were identified through research that have been highlighted through the new brand work.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcite\u003c/strong\u003e — The Gym — The Swim — The Spin — The Classes — The PT’s\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBalance\u003c/strong\u003e — Physio — Nutrition — Assess —Emotional Wellbeing — GP\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecover\u003c/strong\u003e — Treatment — Recovery — Mental Health — Beauty — Operation\u003c/p\u003e\n\u003cp\u003eThese three very different states can now be reflected and amplified in the design work.\u003c/p\u003e\n\u003cp\u003eSo the branding in a Gym can be suitably differentiated from the kind of design work appropriate for a hospital environment and audience.\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-tps-2.jpg"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-RBalance-Spread-1.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eA modern brand should be built to capitalise on its ability to engage. The new moving image work for Nuffield Health breaks new ground in the healthcare sector. That tingle you feel after a workout, the ache you get the next day, the focus you experience\u0026#8230; We\u0026#8217;ve made sequences that are built on sensations not just sight.\u003c/p\u003e\n","attribution_name":"Cosmo Jameson","attribution_title":"Design Director, SomeOne."},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/370854621","muted":true},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Texture-3.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Texture-2.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003eRadical moving image expressions\u003c/h2\u003e\n\u003cp\u003eWhile Nuffield Health is a brand for everyone in the UK — it is an innovative organisation, continually inventing and developing cutting edge approaches to the best in modern healthcare.\u003c/p\u003e\n\u003cp\u003eTo amplify this, with \u003ca href=\"http://www.themill.com/\"\u003eThe Mill\u003c/a\u003e, we created a series of moving image assets that have been inspired by one of the three states of: Excite / Balance / Recover.\u003c/p\u003e\n\u003cp\u003eThe animations reflect the states through their movement, colour \u0026amp; form and will be used throughout the brand applications wherever there are opportunities for moving image.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/365832644","muted":true},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eThere’s a new way of looking at health, and it\u0026#8217;s a connected point of view. One where a visit to the gym might highlight the need for some preventative physiotherapy — or where care from a hospital doesn\u0026#8217;t end when you walk out. The brand work we are creating for Nuffield Health also flies in the face of convention. A more finely grained view of branding is enabling us to develop more progressive work attuned to each audience and context.\u003c/p\u003e\n","attribution_name":"Simon Manchipp","attribution_title":"Founder, SomeOne"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-PullUp-Banners-1.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eThe tonal flex needed to move between the three states of Excite / Balance / Recover is also embodied by three types of pattern. These assets can be deployed at speed, scale and significance in any visual channel.\u003c/p\u003e\n\u003cp\u003eThrough the creation of many assets, we’re branding spaces, places and surfaces without the need for repetitive logo-centric options.\u003c/p\u003e\n\u003cp\u003eThis is important as Nuffield is a brand that is experienced frequently.\u003c/p\u003e\n\u003cp\u003eGyms see customers very regularly — Hospitals have many touchpoints for patients and their families. So it is immediately useful to have more than just a logo to help remind people where they are and who they are being looked after by. A more involving and varied visual brand experience better endures repeated views.\u003c/p\u003e\n"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Recover-Spread-1.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eThe work on the brand does not exist purely for the customer.\u003c/p\u003e\n\u003cp\u003eThe entire Nuffield Health family benefits from the new approach.\u003c/p\u003e\n\u003cp\u003eWe\u0026#8217;ve been working on both the external and internally facing brand, with new thinking rolling out throughout the headquarters and behind the scenes at the Gyms \u0026amp; Hospitals.\u003c/p\u003e\n\u003cp\u003eAll new thinking, strategy, extensive tone of voice guidance and of course all the static visual and moving assets have been housed in an online guideline system to enable the multiple agencies and suppliers to work from a single brand source that is never out of date.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/366286818","muted":true},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThank you to Poonam, David, Chris, Ryan, Holly and all of the Nuffield Health team.\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n"}],"meta":{"title":"Let’s build a healthier nation...","description":"A new strategic visual \u0026 verbal brand world for the UK’s largest healthcare charity.","image":false}}},{"id":5607,"date":"2018-11-06T14:22:38","date_gmt":"2018-11-06T14:22:38","guid":{"rendered":"https://someoneinlondon.com/projects/"},"modified":"2020-04-14T19:51:06","modified_gmt":"2020-04-14T18:51:06","slug":"rewriting-history","status":"publish","type":"projects","link":"https://someoneinlondon.com/projects/rewriting-history","title":"Attracting the most visitors to the Natural History Museum in 145 years…","content":{"rendered":"","protected":false},"author":16,"template":"","sector":[23],"location":[11],"discipline":[142,143],"related":[1841,2583],"acf":{"hidden":false,"client":{"term_id":127,"name":"Natural History Museum","slug":"natural-history-museum","term_group":0,"term_taxonomy_id":127,"taxonomy":"client","description":"","parent":0,"count":1,"filter":"raw","acf":[]},"sector":[{"term_id":23,"name":"Non-profits","slug":"non-profits","term_group":0,"term_taxonomy_id":23,"taxonomy":"sector","description":"","parent":0,"count":23,"filter":"raw","acf":[]}],"related_projects":[1841,2583],"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2018/10/NHM-–-1.jpg","video":"https://backend.someone.digital/wp-content/uploads/2018/11/NH-YUM-WEB.mp4","navigation_color":"white"},"project_intro":{"introduction":"\u003cp\u003eWith a collection like no other, the Natural History Museum holds over 80 millions specimens that span 4.5 billion years, which are integral in telling the story of life on Earth. This makes it the most important natural history collection in the world.\u003c/p\u003e\n\u003cp\u003eIn a bid to reignite curiosity and increase visitor numbers, SomeOne were commissioned to create a year long campaign that would break the mould of tradition exhibition-by-exhibition campaigns and revitalise the tone, look and feel of the institution.\u003c/p\u003e\n\u003cp\u003eIt’s already proven to be the most successful in the entire Museum’s history.\u003c/p\u003e\n"},"project_awards":{"show_awards":true,"awards_text":"\u003cp\u003eSince campaign went live: Most visitors in 145 years\u003c/p\u003e\n\u003cp\u003eMuseums \u0026amp; Heritage Awards 2019 — \u003cem\u003eCampaign of the Year\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eTransform Awards 2019 — \u003cem\u003eBest use of copywriting\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eDrum Marketing Awards 2019 — \u003cem\u003ePublic Sector\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eCreative Pool 2019 — \u003cem\u003eOut Of Home Award\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eCreative Pool 2019 — \u003cem\u003eEffectiveness Award\u003c/em\u003e\u003c/p\u003e\n"},"project_content":[{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/10/NHM-–-1.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eOur solution is a radical one for the sector — contemporary, fun, engaging, emotional and audience led.\u003c/p\u003e\n\u003cp\u003eWe created the overarching strategic idea of \u0026#8220;Come to life\u0026#8221; with duality in mind.\u003c/p\u003e\n\u003cp\u003eAn invitation for people to visit the museum, but also, and more importantly, the ability for all specimens to come to life, have a personality and voice their opinions (however risky).\u003c/p\u003e\n"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2018/10/NHM-–-7.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eIt was essential that the voices of the specimens resonated with the target audience. Powering with the visual and verbal language of memes was a radical departure from past activity, but one that has truly elevated the campaign. There\u0026#8217;s a real joy in seeing the most famous blue whale specimen in Europe announce to the nation, whale hello there!\u003c/p\u003e\n","attribution_name":"Rich Rhodes","attribution_title":"Creative Director, SomeOne."},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/298227798","muted":true},{"acf_fc_layout":"text","text":"\u003cp\u003eTo complement the lighthearted tone, we built a simple, bold graphic system.\u003c/p\u003e\n\u003cp\u003eBuilt with the visual language of Memes in mind — to rapidly engage with a younger audience — the new brand operating system allows messaging to be deployed at speed and at scale.\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eThe vibrant colours and bold graphic approach capture the spirit of the modern language. From 48 sheets, to 6 sheets, to Instagram posts, the combination is striking and deeply effective.\u003c/p\u003e\n","attribution_name":"Tim Green","attribution_title":"Senior Designer, SomeOne."},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/298227147","muted":true},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/10/NHM-–-2.jpg"},{"acf_fc_layout":"statistic","statistic":"600,000+","description":"Most visitors ever seen, in one month, after the campaign went live."},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2018/10/NHM-–-8.jpg"},{"acf_fc_layout":"statistic","statistic":"+24%","description":"Visitor numbers up 24% year on year."},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/10/NHM-–-4.jpg"},{"acf_fc_layout":"statistic","statistic":"145 years","description":"September saw the most number of visitors in one day since the Museum opened in 1873"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2018/10/NHM-–-6.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eFrom Ice Skating to Butterflies to Specialist Exhibitions to The Wildlife Photographer of the Year Awards. There’s not just lots to see at the Natural History Museum, there is a lot to do — and those activities are ever changing throughout the year. Yet people told us that they thought that once you\u0026#8217;ve been to the Museum, you need not think about going again for some time—this needed to change! The team made a smart move to combine forces under one big cohesive strategy to ring the changes and champion the varied portfolio of reasons to visit now, and visit again. The radical look and tone of voice significantly amplified the national campaign and delivered visitor numbers that have exceeded all expectations—and we\u0026#8217;ve only just got started\u0026#8230;\u003c/p\u003e\n","attribution_name":"Simon Manchipp","attribution_title":"Founder, SomeOne."},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/10/NHM-–-5.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eMuseums are typically trapped in a rush to educate, we pivoted to a position where the brand not only educates, it motivates.\u003c/p\u003e\n","attribution_name":"Cosmo Jameson","attribution_title":"Design Director, SomeOne."},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/298227518","muted":true},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eThe new work has been deployed across many channels over a sustained period—from owned, earnt, and paid. Our compelling connected approach was delivered through social, print, poster, editorial and digital work as well as extensive work in and around the museum to continue to messaging.\u003c/p\u003e\n","attribution_name":"Beth Baines","attribution_title":"Senior Account Manager, SomeOne."},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2018/10/NHM-–-3.jpg"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/299641286","muted":true},{"acf_fc_layout":"text","text":"\u003cp\u003eUPDATE!\u003c/p\u003e\n\u003cp\u003eBased on the outstanding performance of the campaign we were asked to create the next campaign for 2019.\u003c/p\u003e\n\u003cp\u003eYou can find some of the glorious headlines below\u0026#8230;\u003c/p\u003e\n\u003cp\u003e\u0026#8216;I was Herbivore You\u0026#8230;\u0026#8217;\u003c/p\u003e\n\u003cp\u003eCome on\u0026#8230;\u003c/p\u003e\n\u003cp\u003eIt\u0026#8217;s Genius.\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/11/NHM-–-4.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/11/NHM-–-2.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/11/NHM-–-1.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/11/NHM-–-3.jpg"}],"meta":{"title":"Natural History Museum — New Brand Campaign","description":"SomeOne has created the new brand campaign for the NHM generating the most visitors seen in 145 years.","image":"https://backend.someone.digital/wp-content/uploads/2018/10/NHM-–-1.jpg"},"disciplines":[{"term_id":142,"name":"Communication","slug":"communication","term_group":0,"term_taxonomy_id":142,"taxonomy":"discipline","description":"","parent":0,"count":89,"filter":"raw","acf":[]},{"term_id":143,"name":"Design","slug":"design","term_group":0,"term_taxonomy_id":143,"taxonomy":"discipline","description":"","parent":0,"count":132,"filter":"raw","acf":[]}]}}],"projects":[{"id":5363,"date":"2018-08-20T14:48:05","date_gmt":"2018-08-20T13:48:05","guid":{"rendered":"https://someoneinlondon.com/projects/"},"modified":"2020-01-30T12:31:30","modified_gmt":"2020-01-30T12:31:30","slug":"the-pack-is-back","status":"publish","type":"projects","link":"https://someoneinlondon.com/projects/the-pack-is-back","title":"The Pack is Back","content":{"rendered":"","protected":false},"author":7,"template":"","sector":[25],"location":[11,12],"discipline":[140,142,143,135,137],"related":[1452,1617],"acf":{"hidden":false,"client":{"term_id":124,"name":"Wolves","slug":"wolves","term_group":0,"term_taxonomy_id":124,"taxonomy":"client","description":"","parent":0,"count":1,"filter":"raw","acf":[]},"sector":[{"term_id":25,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":25,"taxonomy":"sector","description":"","parent":0,"count":12,"filter":"raw","acf":[]}],"related_projects":[1617,1452,4032],"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2018/08/Wolves-head-01.jpg","video":false,"navigation_color":"black"},"project_intro":{"introduction":"\u003cp\u003eA new look, strategy and approach for the newly invigorated club.\u003c/p\u003e\n"},"project_awards":{"show_awards":false,"awards_text":"\u003cp\u003eFeatured in The Design Museum, London as part of the 2019 \u003cstrong\u003eBeazley Designs of the Year\u003c/strong\u003e exhibition\u003c/p\u003e\n\u003cp\u003eTop Ten Most Popular Rebrands of the Year — Design Week 2018\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eTransform Awards 2019\u003c/strong\u003e\u003cbr /\u003e\nSilver — Brand brand evolution\u003cbr /\u003e\nBronze — Best use of typography\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrandImpact Awards 2019\u003cbr /\u003e\n\u003c/strong\u003eSports — Brand Identity\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCreativePool Awards 2019\u003c/strong\u003e\u003cbr /\u003e\nGold — Brand Identity\u003cbr /\u003e\nGold \u0026amp; People\u0026#8217;s Choice — Typography\u003c/p\u003e\n"},"project_content":[{"acf_fc_layout":"text","text":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003eAfter a successful 2017-18 Championship season (being crowned as record-breaking champions no less) Wolves commissioned SomeOne to create a new, distinctive personality, narrative and BrandWorld – to help them better communicate the passion and future of the club.\u003c/strong\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eThe brief required consideration of glories past (they were one of the founding members of the Football League in 1888), whilst reflecting the new exciting era under the leadership of the Fosun Group. The brand also needed to address many different audiences – from core fans, international fans, broadcasters, businesses and the local community.\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe strategic piece of work saw us consult numerous groups, from key stakeholders through to supporter groups. \u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_Kit-Launch_web-template.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eEnsuring the involvement of the fans was crucial to us, after all \u0026#8211; it is their club. With their help and all the stakeholder\u0026#8217;s involvement, we have an outcome we are all really excited about and are ready for what promises to be a great season.\u003c/span\u003e\u003c/p\u003e\n","attribution_name":"Beth Baines","attribution_title":"Account Manager, SomeOne"},{"acf_fc_layout":"text","text":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eGary Holt, SomeOne Founder, and Strategic Director adds “the strategy, values, and ethos encompasses everything the club stands for – from its passion and progression to its consideration for heritage and engagement. From its heartland in the West Midlands to a global audience. It\u0026#8217;s this combination of future and past, ambition and respect that made it so compelling, and such a driving force for the BrandWorld”.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eA series of lovingly-crafted 3D wolf heads will form the backbone of future communications, playing a key role in growing the fanbase, home and away.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eThe three-dimensional nature of the head is inspired by the history of ironmongery in Wolverhampton. Using the idea of traditional forging, but recontextualised to reach a modern global audience.\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIt would’ve been easy to follow a graphic trend, add a colour, simplify it down. But that’s not Wolves. We added something dynamic, with depth, something for the future, just like Nuno’s men.\u003c/span\u003e\u003c/p\u003e\n","attribution_name":"Rich Rhodes","attribution_title":"Creative Director, SomeOne"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/08/08.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2018/08/11.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2018/08/10-2.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp class=\"p1\"\u003eWe knew not to touch the club\u0026#8217;s iconic badge, but instead, use it as inspiration for a new 3D brand property. The depth of the 3D wolf (particularly the version with lit eyes) adds a dynamic, competitive spirit that can’t be reflected in flat vector forms.\u003c/p\u003e\n","attribution_name":"Tim Green","attribution_title":"Designer, SomeOne"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_Scarf_web-template-1.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_boot-bag-02_web-template-2.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/08/13-2.jpg"},{"acf_fc_layout":"text","text":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eRussell Jones, Head of Marketing at Wolverhampton Wanderers further explains “Wolves are entering a new exciting era, both on and off the pitch – all under the leadership of the Fosun Group. This dynamic, exciting future needed to be re-positioned to fans through our narrative and identity. Whilst we had an existing brand style in place, we have been working closely with the team at SomeOne to re-define our messaging and produce a set of modern assets that have refreshed our brand. The introduction of this work has already begun, through internal training, across our social media, and on signage at Molineux. To date the work has been incredibly well received both internally and externally.”\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe new BrandWorld assets have been supported by the existing badge and colour palette. \u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_Ticket_web-template-1.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_tote-bag-balck_web-template.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_cover_web-template.jpg"},{"acf_fc_layout":"text","text":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWe also designed two bespoke typefaces – Wolves Display and Wolves Display Cut. \u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eTaking inspiration from the iconic club badge, we designed two bespoke typefaces. We wanted to give a nod to the City\u0026#8217;s industrial heritage, so opted for a bold and condensed style. By using the geometric forms of the eyes, we began removing cuts and angles from the letterforms. Moving forward, this allows the club to speak in a distinctive and ownable voice,\u003c/span\u003e\u003cspan class=\"s1\"\u003e without relying too heavily on the badge.\u003c/span\u003e\u003c/p\u003e\n","attribution_name":"Ian Dawson","attribution_title":"Designer, SomeOne"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/08/01.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2018/08/03.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2018/08/02.jpg"},{"acf_fc_layout":"text","text":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eEveryone at SomeOne would like to wish Wolves the best of luck this coming season. The pack is back.\u003c/p\u003e\n\u003cp\u003e—\u003c/p\u003e\n\u003cp\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eFeatured in The Design Museum, London as part of the 2019 \u003cstrong\u003eBeazley Designs of the Year\u003c/strong\u003e exhibition\u003c/p\u003e\n\u003cp\u003eTop Ten Most Popular Rebrands of the Year — Design Week 2018\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eTransform Awards 2019\u003c/strong\u003e\u003cbr /\u003e\nSilver — Brand brand evolution\u003cbr /\u003e\nBronze — Best use of typography\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrandImpact Awards 2019\u003cbr /\u003e\n\u003c/strong\u003eSports — Brand Identity\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eCreativePool Awards 2019\u003c/strong\u003e\u003cbr /\u003e\nGold — Brand Identity\u003cbr /\u003e\nGold \u0026amp; People\u0026#8217;s Choice — Typography\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e \u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/08/12-copy.jpg"}],"meta":{"title":"","description":"","image":false},"disciplines":[{"term_id":140,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":140,"taxonomy":"discipline","description":"","parent":0,"count":119,"filter":"raw","acf":[]},{"term_id":142,"name":"Communication","slug":"communication","term_group":0,"term_taxonomy_id":142,"taxonomy":"discipline","description":"","parent":0,"count":89,"filter":"raw","acf":[]},{"term_id":143,"name":"Design","slug":"design","term_group":0,"term_taxonomy_id":143,"taxonomy":"discipline","description":"","parent":0,"count":132,"filter":"raw","acf":[]},{"term_id":135,"name":"Experience","slug":"experience","term_group":0,"term_taxonomy_id":135,"taxonomy":"discipline","description":"","parent":0,"count":36,"filter":"raw","acf":[]},{"term_id":137,"name":"Strategy","slug":"strategy","term_group":0,"term_taxonomy_id":137,"taxonomy":"discipline","description":"","parent":0,"count":67,"filter":"raw","acf":[]}]}},{"id":1397,"date":"2017-09-25T13:27:58","date_gmt":"2017-09-25T12:27:58","guid":{"rendered":"http://46.101.23.9/?post_type=projects\u0026#038;p=1397"},"modified":"2020-10-21T14:40:32","modified_gmt":"2020-10-21T13:40:32","slug":"rebranding-londons-most-exciting-neighbourhood","status":"publish","type":"projects","link":"https://someoneinlondon.com/projects/rebranding-londons-most-exciting-neighbourhood","title":"Rebranding London’s most exciting neighbourhood physically \u0026 digitally…","content":{"rendered":"","protected":false},"author":7,"template":"","sector":[16],"location":[11,12],"discipline":[140,142,143,138,137],"related":[4475,1388],"acf":{"client":{"term_id":46,"name":"King's Cross","slug":"kings-cross","term_group":0,"term_taxonomy_id":46,"taxonomy":"client","description":"","parent":0,"count":2,"filter":"raw","acf":[]},"sector":[{"term_id":16,"name":"Places","slug":"places","term_group":0,"term_taxonomy_id":16,"taxonomy":"sector","description":"","parent":0,"count":14,"filter":"raw","acf":[]}],"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2017/12/KX-Hero-1.png","video":"https://backend.someone.digital/wp-content/uploads/2017/09/KXHero_Compressed.mp4","navigation_color":"white"},"project_intro":{"introduction":"\u003cp\u003eCoal Drops Yard, Gasholders London, Central Saint Martins, Google, Universal Music, Everyman, House of Illustration, Dishoom, German Gymnasium, House of Illustration, Design Junction, Canopy Market, Regent\u0026#8217;s Canalside Steps, Fenman House, Gasholder Park, The Lighterman… with so much to do and see, King\u0026#8217;s Cross really is London\u0026#8217;s most exciting neighbourhood.\u003c/p\u003e\n"},"project_content":[{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2017/12/22-KX-Marks-Story.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003e\u003cstrong\u003eNew visual and verbal branding launches to support London’s most exciting creative quarter. \u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eSomeOne has been working alongside Argent, local residents, retailers and restaurateurs to help better connect this unique central London location.\u003c/p\u003e\n\u003cp\u003eHundreds of interviews and research programmes have been undertaken to discover the leading themes that run through one of London’s most exciting neighbourhoods.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eGreat brands have many visual and verbal assets to call upon. Rolex, for example, has a crown icon, a word mark, a texture, a pattern, a colour system, a typographic style\u0026#8230; this enables them to brand everything from a watch to a box to a stadium intelligently. We set out to develop this broader range of assets, for a broad range of audiences and applications.\u003c/em\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2017/12/06-DesignJunction.png"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eAn overwhelming sense of individualism was found in all parts of the research.\u003c/p\u003e\n\u003cp\u003eFrom residents who call King’s Cross home, to creative retailers who are flocking there to offer more original products and services.\u003c/p\u003e\n","attribution_name":"SIMON MANCHIPP","attribution_title":"FOUNDER OF SOMEONE"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2017/12/03-Market-One.png","right_image":"https://backend.someone.digital/wp-content/uploads/2017/12/04-Market-Two.png"},{"acf_fc_layout":"text","text":"\u003ch2\u003eA new district, for a new london\u003c/h2\u003e\n\u003cp\u003eVery few areas of London offer such a rich collection of things to see, eat, drink and do. It\u0026#8217;s time people start to discover what\u0026#8217;s happening at King’s Cross.\u003c/p\u003e\n\u003cp\u003eAs a place so rich in diverse offers, from Google’s cutting-edge tech, to Saint Martins world-class creativity — \u003cem\u003ethis is a place of radical thinking mixed with international food and drink\u003c/em\u003e — it makes for a magnetic mix.\u003c/p\u003e\n\u003cp\u003eNorth of the train station is now home to a huge array of free events that rate as some of the most compelling in the capital.\u003c/p\u003e\n\u003cp\u003eTo reflect this position, SomeOne has been working with the teams at King’s Cross to develop a refreshed visual and verbal approach rolling out across all of the area\u0026#8217;s communications.\u003c/p\u003e\n\u003cp\u003eFrom \u003ca href=\"https://twitter.com/kingscrossN1C\"\u003esocial media connections\u003c/a\u003e to a \u003ca href=\"https://www.kingscross.co.uk/\"\u003ededicated website\u003c/a\u003e that offers a full listing of the dozens of daily events available to the public.\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eFrom music festivals to ‘designjunction’. King’s Cross hosts public events to rival almost any other part of London.\u003c/p\u003e\n","attribution_name":"","attribution_title":""},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2017/09/KX_Brandmarks_All.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2017/09/KX_Battlebridge_Hero-2.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eWe\u0026#8217;ve worked with Colophon to make a typeface that\u0026#8217;s both signature in its look, and historic in its references.\u003c/p\u003e\n\u003cp\u003eThe ghost signs that are found around the King\u0026#8217;s Cross neighbourhood formed the basis for this new typeface. It will work hard now to add a cohesive visual asset across all branded channels.\u003c/p\u003e\n","attribution_name":"Karl Randall","attribution_title":"Design Director, SomeOne"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2017/09/KX_Battlebridge_14-copy.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2017/09/KX_Battlebridge_CoalOffice.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eWith so much change in the air, rather than develop fixed assets such as a single logo, typeface or colour, a flexible and adaptive system has been created.\u003c/p\u003e\n\u003cp\u003eClear, helpful new work including iconography, wayfinding, colour and imagery are now being introduced, including a new bespoke typeface from the London-based type foundry Colophon.\u003c/p\u003e\n","attribution_name":"Laura Hussey","attribution_title":"Creative Partner, SomeOne"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2017/12/12-IdentityApplied-SixSheet.png"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2017/09/13-IdentityApplied-Billboard.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eKing’s Cross is a place where change is the new constant. Next year sees transformative new additions to the area in the shape of Coal Drops Yard, with architecture designed by local superstar Thomas Heatherwick.\u003c/p\u003e\n\u003cp\u003eWith so many exciting new events and ideas taking shape, it\u0026#8217;s time to develop a more useful way to bring these original stories together.\u003c/p\u003e\n","attribution_name":"RACHELE CALTAGIRONE","attribution_title":"SENIOR PROJECT MARKETING DIRECTOR, ARGENT"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2017/09/KX_GhostLettering_CoalOffice_w1200-1.png"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2017/12/ii_15ee68e361051309.jpeg","right_image":"https://backend.someone.digital/wp-content/uploads/2017/09/ii_15ee68e418399cb4.jpeg"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2017/09/KX_Map_Landmarks.png"},{"acf_fc_layout":"text","text":"\u003ch2\u003eA new way to get around an historic district\u003c/h2\u003e\n\u003cp\u003eTo help people better navigate this rapidly changing neighbourhood, we were asked to create an extensive new mapping system highlighting landmarks and local sights.\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2017/09/KX_Map_Section_01.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2017/09/KX_Map_Section_02.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eWe often talk about branding being coherent, not consistent. King\u0026#8217;s Cross was a strong believer of this so we focused on the creation of a flexible kit of parts.\u003c/p\u003e\n\u003cp\u003eOur primary logo allows for a formal voice within more serious applications whilst our suite of KX marks stand as brand signifiers: a method of bringing out our informal, playful character on applications like our newspaper.\u003c/p\u003e\n","attribution_name":"HELEN FERGUSON","attribution_title":"DESIGNER, SOMEONE"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2018/06/01-KXQ_Summer_Spreads_All.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003eWe\u0026#8217;ve also launched the areas first local newspaper.\u003c/h2\u003e\n\u003cp\u003eWith so much happening in King’s Cross, SomeOne were approached to look at the best way to reveal the stories and characters behind \u003cem\u003eLondon’s New Creative Quarter\u003c/em\u003e.\u003c/p\u003e\n\u003cp\u003eMarketing conferences and conversations are swamped with chat around the best ways to engage diverse audiences — opinions on Virtual Reality, Chat Bots, SnapChatting Influencers and Machine Learning abound in a sector obsessed with novelty — but few approaches match the universal appeal of a newspaper that arrives on your doorstep on a Sunday.\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/06/01-KXQ_Summer_Cover_Spring_Summer_Candyfloss-3.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/06/02-KXQ_Summer_Spreads_Dividers_Candyfloss-1.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eWith so many facets, King’s Cross is a place with a thousand stories, so a newspaper is the perfect medium to develop for those in and around the area.\u003c/p\u003e\n\u003cp\u003eThe paper will continue to be a tremendous new channel for anyone interested in what’s going on.\u003c/p\u003e\n","attribution_name":"Olivia Rawlinson","attribution_title":"Account Manager, SomeOne"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/06/01-KXQ_Summer_Maya_Magal_Shoot_Spread-1.jpg"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2017/09/01_KX_Cloudlines_Hero-1.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003eA Brandbook for the digital age\u003c/h2\u003e\n\u003cp\u003eThe new brand work is all hosted on SomeOne’s custom \u003ca href=\"https://www.brandcloudlines.com/\"\u003eCloudLines\u003c/a\u003e platform. Doing away with dull, unread PDF guidelines so often deployed in branding programmes.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.brandcloudlines.com/\"\u003elive cloud-hosted site\u003c/a\u003e carries analytics that enable those involved in the branding to see what is being used, where and when.\u003c/p\u003e\n\u003cp\u003eAs is essential with any modern brand, the elements used in the communications can be swiftly and seamlessly adapted to better fit with the audience\u0026#8217;s needs.\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2017/09/16-Cloudlines-Macbook.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2017/09/17-Cloudlines-iPhone.jpg"},{"acf_fc_layout":"statistic","statistic":"100%","description":"Best understood place brand in London. Specifically compared to visitor research of Covent Garden, South Bank \u0026 Camden. Source: Copasetic Research."}],"hidden":false,"related_projects":[4475,1388],"project_awards":{"show_awards":true,"awards_text":"\u003cp\u003e2018 Transform Awards — Best place or nation brand\u003c/p\u003e\n\u003cp\u003e2018 Transform Awards — Best visual identity in the property sector\u003c/p\u003e\n\u003cp\u003e2018 Creative Pool — Bronze for Rebranding King’s Cross London\u003c/p\u003e\n\u003cp\u003e2018 Best Brand Awards — Best Agency\u003c/p\u003e\n"},"disciplines":[{"term_id":140,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":140,"taxonomy":"discipline","description":"","parent":0,"count":119,"filter":"raw","acf":[]},{"term_id":142,"name":"Communication","slug":"communication","term_group":0,"term_taxonomy_id":142,"taxonomy":"discipline","description":"","parent":0,"count":89,"filter":"raw","acf":[]},{"term_id":143,"name":"Design","slug":"design","term_group":0,"term_taxonomy_id":143,"taxonomy":"discipline","description":"","parent":0,"count":132,"filter":"raw","acf":[]},{"term_id":138,"name":"Naming","slug":"naming","term_group":0,"term_taxonomy_id":138,"taxonomy":"discipline","description":"","parent":0,"count":20,"filter":"raw","acf":[]},{"term_id":137,"name":"Strategy","slug":"strategy","term_group":0,"term_taxonomy_id":137,"taxonomy":"discipline","description":"","parent":0,"count":67,"filter":"raw","acf":[]}],"meta":{"title":"","description":"","image":false}}},{"id":7858,"date":"2020-05-18T15:18:19","date_gmt":"2020-05-18T14:18:19","guid":{"rendered":"https://someoneinlondon.com/projects/"},"modified":"2020-06-08T10:32:40","modified_gmt":"2020-06-08T09:32:40","slug":"saving-the-earth-one-drop-at-a-time","status":"publish","type":"projects","link":"https://someoneinlondon.com/projects/saving-the-earth-one-drop-at-a-time","title":"Saving the Earth, one drop at a time.","content":{"rendered":"","protected":false},"author":25,"template":"","sector":[21,17,3],"location":[11,12],"discipline":[140,143,144,137],"related":[1144,5990],"acf":{"hidden":false,"client":{"term_id":162,"name":"Oceansaver","slug":"oceansaver","term_group":0,"term_taxonomy_id":162,"taxonomy":"client","description":"","parent":0,"count":1,"filter":"raw","acf":[]},"sector":[{"term_id":17,"name":"Retail","slug":"retail","term_group":0,"term_taxonomy_id":17,"taxonomy":"sector","description":"","parent":0,"count":14,"filter":"raw","acf":[]},{"term_id":3,"name":"Technology","slug":"technology","term_group":0,"term_taxonomy_id":3,"taxonomy":"sector","description":"","parent":0,"count":20,"filter":"raw","acf":[]},{"term_id":21,"name":"Food \u0026amp; Drink","slug":"food-drink","term_group":0,"term_taxonomy_id":21,"taxonomy":"sector","description":"","parent":0,"count":12,"filter":"raw","acf":[]}],"disciplines":[{"term_id":140,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":140,"taxonomy":"discipline","description":"","parent":0,"count":119,"filter":"raw","acf":[]},{"term_id":143,"name":"Design","slug":"design","term_group":0,"term_taxonomy_id":143,"taxonomy":"discipline","description":"","parent":0,"count":132,"filter":"raw","acf":[]},{"term_id":144,"name":"Packaging","slug":"packaging","term_group":0,"term_taxonomy_id":144,"taxonomy":"discipline","description":"","parent":0,"count":15,"filter":"raw","acf":[]},{"term_id":137,"name":"Strategy","slug":"strategy","term_group":0,"term_taxonomy_id":137,"taxonomy":"discipline","description":"","parent":0,"count":67,"filter":"raw","acf":[]}],"related_projects":[1301,1279,5990,1144,2746,1913],"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2020/05/OS-Shoreline-2020-05-21.jpg","video":"https://backend.someone.digital/wp-content/uploads/2020/05/OS-Shoreline-2019-05-19_1.mp4","navigation_color":"white"},"project_intro":{"introduction":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eIn the new post virus and clean-conscious era, keeping our homes and oceans clean as well as safe has never been more relevant.\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eSo we were thrilled to be asked to create the brand strategy and identity for Oceansaver, a cleaning product range with a difference.\u003c/p\u003e\n"},"project_awards":{"show_awards":false,"awards_text":""},"project_content":[{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/05/Anti-Bac3.jpg"},{"acf_fc_layout":"text","text":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eOceansaver is a range of plant-based cleaning solutions aimed at environmentally conscious householders.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe solutions are formed by dropping cleaning pods into a reusable (and recyclable) spray bottle. Each Oceansaver Drop includes a highly concentrated plant-based cleaning solution in a dissolvable film.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2020/05/Oceansaver6.jpg"},{"acf_fc_layout":"text","text":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis simple design cuts down on single use plastic bottles and reduces transportation of water, leading to fewer vehicles on the road and fewer carbon emissions.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eBeyond their inventive cleaning design OceanSaver uses recyclable and biodegradable materials across their products.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"statistic","statistic":"Water waste","description":"Most cleaning products are 90% water, so if you pay £2 for a 1-litre bottle of floor cleaner, \r\nthat’s 20p for the chemicals and a whopping £1.80 wasted on water you could get from a tap."},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/05/OS-Packshot-Hand-v1.jpg"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2020/05/OS-Packshot-Range-02.jpg"},{"acf_fc_layout":"text","text":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWe used the the idea of a shoreline to create a simple, bold graphic brand world for Oceansaver, helping the tiny packs pack a punch on shelf with bright, positive colours helping to differentiate the range and match the capsule liquid colours.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/05/OS-WallofPosters-v4.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eRather than go down a generic, \u0026#8216;eco\u0026#8217; design pathway: natural green colours, recycled logos, hand drawn type and illustration etc., we chose to be bold, graphic and positive right from the start in order to stand out from your average \u0026#8216;worthy\u0026#8217; startup. Plus the packs are tiny so they needed to punch way above their weight on shelf.\u003c/p\u003e\n","attribution_name":"David Law","attribution_title":"SomeOne Founder, Executive Strategic and Creative Director"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2020/05/INSTA4.jpg"},{"acf_fc_layout":"text","text":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe brand’s tone of voice is that of a humorous activist, taking a strong stance against plastic with a positive spin on life.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/05/Tote_blu-1.jpg"},{"acf_fc_layout":"text","text":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe packs even come with stickers designed to place over your existing cleaning brands so you can reuse their bottles with a clear conscience.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2020/05/Bottle.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2020/05/competitor.jpg"},{"acf_fc_layout":"text","text":""},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/05/Homepage-1.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cspan class=\"s1\"\u003eOceansaver is now cleaning up in selected M\u0026amp;S stores across the UK as well as online.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/05/Tube_ad.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cdiv dir=\"auto\"\u003eWe believe that small changes\u003c/div\u003e\n\u003cdiv dir=\"auto\"\u003emake big waves\u003c/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003c/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003c/div\u003e\n","attribution_name":"John Buitekant","attribution_title":"Founder "}],"meta":{"title":"","description":"","image":false}}},{"id":6485,"date":"2019-07-19T12:52:05","date_gmt":"2019-07-19T11:52:05","guid":{"rendered":"https://someoneinlondon.com/projects/"},"modified":"2020-04-14T19:48:41","modified_gmt":"2020-04-14T18:48:41","slug":"a-new-visual-operating-system-for-the-house-of-commons","status":"publish","type":"projects","link":"https://someoneinlondon.com/projects/a-new-visual-operating-system-for-the-house-of-commons","title":"A new digital operating system for the House of Commons…","content":{"rendered":"","protected":false},"author":7,"template":"","sector":[23],"location":[11,12],"discipline":[143],"related":[3237,478],"acf":{"hidden":false,"client":{"term_id":146,"name":"House of Commons","slug":"house-of-commons","term_group":0,"term_taxonomy_id":146,"taxonomy":"client","description":"","parent":0,"count":1,"filter":"raw","acf":[]},"sector":[{"term_id":23,"name":"Non-profits","slug":"non-profits","term_group":0,"term_taxonomy_id":23,"taxonomy":"sector","description":"","parent":0,"count":23,"filter":"raw","acf":[]}],"disciplines":[{"term_id":143,"name":"Design","slug":"design","term_group":0,"term_taxonomy_id":143,"taxonomy":"discipline","description":"","parent":0,"count":132,"filter":"raw","acf":[]}],"related_projects":[3237,478],"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2019/07/HoC-–-Ornate-portcullis-1.jpg","video":false,"navigation_color":"white"},"project_intro":{"introduction":"\u003cp\u003eThe first rebrand in 10 years for the House of Commons is driven by the organisation\u0026#8217;s long term goal to ‘support a thriving \u003ca href=\"https://someoneinlondon.com/projects/the-first-visual-identity-for-uk-parliament\"\u003eparliamentary\u003c/a\u003e democracy’ and comes at a time when there is an amplified need to communicate the work of the House in a clear, accessible way.\u003c/p\u003e\n"},"project_awards":{"show_awards":true,"awards_text":"\u003cp\u003eUK Parliament Nominated Transform Award 2019\u003c/p\u003e\n\u003cp\u003eUK Parliament Winner 2018 Gov Design Award\u003c/p\u003e\n\u003cp\u003eUK Parliament Top 10 biggest design stories of 2018 DesignWeek\u003c/p\u003e\n\u003cp\u003eUK Parliament Top 10 best rebrands of 2018 CreativeBloq\u003c/p\u003e\n"},"project_content":[{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/350143280","muted":true},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe current House of Commons visual identity was produced in 2009 (2 years after the 1st iPhone) and focused predominantly on traditional printed publications and stationery. They did not address many other touchpoints, procedural documents, signage, commercial or importantly, digital applications (social media, apps or external sites) — the design system has not been reconsidered for over a decade and had become inefficient.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn extensive range of House of Commons sub-identities had evolved over time and management of the visual identity as a whole had become complex and challenging.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eA rigorous audit conducted by SomeOne of the current visual identity in use across the House of Commons highlighted particular challenges and opportunities for the new design systems.\u003c/b\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe new connected identity system will help the House to communicate far more effectively on digital platforms.\u003c/span\u003e\u003c/p\u003e\n","attribution_name":"Simon Manchipp","attribution_title":"Founder, SomeOne"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA newly crafted, digitally focused trio of portcullis designs, now work at very small, small, and large sizes. The new typeface, National, works to support and develop an adaptable wordmark system for House of Commons, designed to work across application types and at all sizes for better reproduction on screens, surfaces and at scale.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/07/HoC-–-Colour-and-Type.gif"},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA new House of Commons colour system has also been deployed — The famous core Green has been developed to improve the contrast of elements and legibility of type in all formats.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/07/HoC-–-Cover-layouts.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/07/HoC-–-Editorial-digital.jpg"},{"acf_fc_layout":"text","text":"\u003cp class=\"p1\"\u003eWe looked to deploy an identity designed to work seamlessly across digital and print, while also supporting House teams in their work through the delivery of robust design systems, including lock-up structures, and communication materials. Enabling them to concentrate on the content, now matters of design are taken care of.\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe operating system we’ve developed for the House of Commons remains respectful of the past while welcoming current and future demands. Surrounding the central design elements are new aspects created to build greater engagement with the public and help them to stay in touch with the parliamentary landscape.\u003c/span\u003e\u003c/p\u003e\n","attribution_name":"Cosmo Jameson","attribution_title":"Design Director, SomeOne"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/350143877","muted":true},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/07/HoC-–-Notices.jpg"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/349016193","muted":false},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/07/HoC-–-Editorial-layout.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/07/HoC-–-Editorial-cover.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMore traditional views of branding would have us believe we only need to rubberstamp a logo on things. The House of Commons has embraced a far more progressive approach in the development of a full suite of assets and behaviors. This has made it a more complex project, but a better and more long-lasting outcome.\u003c/span\u003e\u003c/p\u003e\n","attribution_name":"Beth Baines","attribution_title":"Senior Account Manager, SomeOne"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/349036612","muted":true},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/07/HoC-–-Twitter-cards-1.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eThe House of Commons work follows our multi-awarded design work for UK Parliament. \u003ca href=\"https://someoneinlondon.com/projects/the-first-visual-identity-for-uk-parliament\"\u003eFind out more here\u003c/a\u003e\u003c/p\u003e\n"}],"meta":{"title":"","description":"","image":false}}},{"id":7678,"date":"2020-07-13T12:21:23","date_gmt":"2020-07-13T11:21:23","guid":{"rendered":"https://someoneinlondon.com/projects/"},"modified":"2020-07-16T10:56:29","modified_gmt":"2020-07-16T09:56:29","slug":"the-princes-trust-starts-something-new","status":"publish","type":"projects","link":"https://someoneinlondon.com/projects/the-princes-trust-starts-something-new","title":"The Prince’s Trust starts something new…","content":{"rendered":"","protected":false},"author":16,"template":"","sector":[23],"location":[11],"discipline":[140,142,143,134,135,137],"related":[2225,7149],"acf":{"hidden":false,"client":{"term_id":161,"name":"The Prince’s Trust","slug":"the-princes-trust","term_group":0,"term_taxonomy_id":161,"taxonomy":"client","description":"","parent":0,"count":1,"filter":"raw","acf":[]},"sector":[{"term_id":23,"name":"Non-profits","slug":"non-profits","term_group":0,"term_taxonomy_id":23,"taxonomy":"sector","description":"","parent":0,"count":23,"filter":"raw","acf":[]}],"disciplines":[{"term_id":142,"name":"Communication","slug":"communication","term_group":0,"term_taxonomy_id":142,"taxonomy":"discipline","description":"","parent":0,"count":89,"filter":"raw","acf":[]},{"term_id":140,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":140,"taxonomy":"discipline","description":"","parent":0,"count":119,"filter":"raw","acf":[]},{"term_id":143,"name":"Design","slug":"design","term_group":0,"term_taxonomy_id":143,"taxonomy":"discipline","description":"","parent":0,"count":132,"filter":"raw","acf":[]},{"term_id":134,"name":"Digital","slug":"digital","term_group":0,"term_taxonomy_id":134,"taxonomy":"discipline","description":"","parent":0,"count":39,"filter":"raw","acf":[]},{"term_id":135,"name":"Experience","slug":"experience","term_group":0,"term_taxonomy_id":135,"taxonomy":"discipline","description":"","parent":0,"count":36,"filter":"raw","acf":[]},{"term_id":137,"name":"Strategy","slug":"strategy","term_group":0,"term_taxonomy_id":137,"taxonomy":"discipline","description":"","parent":0,"count":67,"filter":"raw","acf":[]}],"related_projects":[7149,2225],"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-03-1.png","video":false,"navigation_color":"white"},"project_intro":{"introduction":"\u003cp\u003e\u003cb\u003eThe Prince\u0026#8217;s Trust\u003c/b\u003e is a charity in the United Kingdom founded in 1976 by \u003ca title=\"Charles, Prince of Wales\" href=\"https://en.wikipedia.org/wiki/Charles,_Prince_of_Wales\"\u003eHRH, The Prince of Wales\u003c/a\u003e helping 11 to 30 year olds who are unemployed or struggling at school to get their lives on track.\u003c/p\u003e\n\u003cp\u003eMany are in or leaving care, have been in trouble with the law, or they are facing challenges such as homelessness or mental health issues.\u003c/p\u003e\n\u003cp\u003eThe Prince’s Trust turned to SomeOne to develop a new written and visual strategy to grow, both in terms of supporting young people, and in generating more funds and volunteers to support this growth.\u003c/p\u003e\n"},"project_awards":{"show_awards":false,"awards_text":""},"project_content":[{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/02/Chevron-AE-File-3.gif"},{"acf_fc_layout":"text","text":"\u003cp\u003eThe Prince’s Trust runs a range of training programmes, providing practical and financial support to build young people\u0026#8217;s confidence and motivation. Each year they work with about 60,000 young people; with three in four moving on to employment, education, volunteering or training.\u003c/p\u003e\n\u003cp\u003eThe Trust is one of the most successful funding organisations in the UK and the UK\u0026#8217;s leading youth charity, having helped over 950,000 young people turn their lives around, created 125,000 entrepreneurs and given business support to 395,000 people in the UK.\u003c/p\u003e\n\u003cp\u003eFrom 2006 to 2016, its work for young people has been worth an estimated £1.4 billion.\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-02-1.png"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2020/02/01-Green-and-blue.gif","right_image":"https://backend.someone.digital/wp-content/uploads/2020/02/ezgif.com-resize.gif"},{"acf_fc_layout":"text","text":"\u003cp class=\" \"\u003eEverything we have done in the creation of the new visual, verbal and strategic branding has been informed by the core audiences of The Prince’s Trust.\u003c/p\u003e\n\u003cp class=\" \"\u003eWe used qualitative and quantitative research to test concepts and creative routes with young people and the general public.\u003c/p\u003e\n\u003cp class=\" \"\u003eWe interviewed young people before, during and after The Trust\u0026#8217;s programmes, and sought the views from Young Ambassadors and Youth Panels.\u003c/p\u003e\n\u003cp class=\" \"\u003eWe have been guided by supporters, from corporate and public sector partners to individual philanthropists, as well as volunteers, mentors and trustees. We involved colleagues, from all functions and regions in focus groups, panels and polls.\u003c/p\u003e\n\u003cp class=\" \"\u003eWe learnt a lot.\u003c/p\u003e\n"},{"acf_fc_layout":"statistic","statistic":"+4,500","description":"Over 4,500 people were consulted throughout the project."},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-13.png"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-07-1.png","right_image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-06.png"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-05.png"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eThe Prince’s Trust emblem is the heraldic badge of HRH, The Prince of Wales, consisting of three white ostrich feathers behind a gold coronet. The fine line treatment used in The Trust’s version is well established and served as a basis for the new visual BrandWorld we created.\u003c/p\u003e\n","attribution_name":"Tim Green","attribution_title":"Lead Senior Designer, SomeOne."},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-04-1.png"},{"acf_fc_layout":"text","text":"\u003cp\u003eThis is a brand that is truly life-changing for young-people. A place where young people are coached and mentored to help themselves, and supports those with complex needs — right through to those just needing a \u0026#8216;nudge\u0026#8217; in the right direction.\u003c/p\u003e\n\u003cp\u003eA brand of action. A brand of positivity. A brand trusted to deliver. We set out to build from the core symbol as research showed that this iconic mark resonated well with all audiences.\u003c/p\u003e\n"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-08-2.png","right_image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-09-1.png"},{"acf_fc_layout":"statistic","statistic":"£1.4bn","description":"From 2006 to 2016, The Prince’s Trust work is reported to be worth an estimated £1.4 billion."},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-11.png"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-15.png","right_image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-12-2.png"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-14-2.png"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2020/02/ezgif.com-crop.gif","right_image":"https://backend.someone.digital/wp-content/uploads/2020/02/89338112_508970473336324_8469783648814405976_n.gif"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2020/02/Screen-Shot-2020-03-12-at-10.02.37.png","right_image":"https://backend.someone.digital/wp-content/uploads/2020/02/Screen-Shot-2020-03-12-at-10.03.31.png"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/02/Charles.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eAn entirely new strategy was developed by SomeOne to move The Trust on. Both a call to action and an embodiment of what it was set up to do in the first place.\u003c/p\u003e\n\u003cp\u003eThe Prince\u0026#8217;s Trust is one of the most successful funding organisations in the UK and the UK\u0026#8217;s leading youth charity, having helped almost a million young people turn their lives around by starting something positive.\u003c/p\u003e\n\u003cp\u003eThis idea of \u0026#8216;Start Something\u0026#8217; forms the basis of the new work.\u003c/p\u003e\n\u003cp class=\" \"\u003e\u003cem\u003eYoung people involved will always be starting somewhere.\u003c/em\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli class=\" \"\u003e\u003cem\u003e\u003cb\u003eStart\u003c/b\u003e building confidence\u003c/em\u003e\u003c/li\u003e\n\u003cli class=\" \"\u003e\u003cem\u003e\u003cb\u003eStart\u003c/b\u003e a course\u003c/em\u003e\u003c/li\u003e\n\u003cli class=\" \"\u003e\u003cem\u003e\u003cb\u003eStart\u003c/b\u003e a new job\u003c/em\u003e\u003c/li\u003e\n\u003cli class=\" \"\u003e\u003cem\u003e\u003cb\u003eStart\u003c/b\u003e their own business\u003c/em\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp class=\" \"\u003e\u003cem\u003eSupporters will always be \u003cb\u003eStarting Something\u003c/b\u003e to the benefit of young people.\u003c/em\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-16.png"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-17.png"},{"acf_fc_layout":"statistic","statistic":"1,000,000","description":"Almost a million young people have been helped by The Prince's Trust."},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eWorking with The Prince’s Trust has been a chance to connect a generation with a movement that works tirelessly to enable young people to live, learn and earn. The new work not only strategically pinpoints reasons to get involved, it develops a visual language that can work beyond badging across all channels.\u003c/p\u003e\n","attribution_name":"Simon Manchipp","attribution_title":"Founder, SomeOne."},{"acf_fc_layout":"text","text":"\u003cp\u003eThe new strategy is amplified visually via a new custom chevron device. It is a Chevron unique to The Trust, taking its cues from the logo. Wherever possible it points forwards or upwards!\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e(\u003cstrong\u003eDid you know?\u003c/strong\u003e His Highness The Aga Khan is the Global Founding Patron of The Prince’s Trust Group. American singer and songwriter, Lionel Richie, is the founding Global Ambassador and Chairman of the Global Ambassador Group.)\u003c/em\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-21.png"},{"acf_fc_layout":"text","text":"\u003cp class=\" \"\u003eThe Trust is a modern, multi-faceted organisation that is many things to many people. We had to find a succinct way to describe the core offers of the brand.\u003c/p\u003e\n\u003cp class=\" \"\u003e\u003cb\u003e Confidence, Courses, Careers\u003c/b\u003e is the new way we have chosen to inform audiences, particularly young people, of the support they can expect to get at The Trust.\u003c/p\u003e\n\u003cp class=\" \"\u003eA young person can select one or move through all three stages at The Trust. From building the confidence to start something new, to learning new skills and ultimately creating or starting new careers.\u003c/p\u003e\n"},{"acf_fc_layout":"statistic","statistic":"Top 100","description":"The Prince's Trust is one of the 100 largest charities in the UK."},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eAll the way through the project we have been stimulated by the team at SomeOne, who have expertly guided us through the process to develop our new visual and verbal brand identity.\u003c/p\u003e\n","attribution_name":"Andrew Taplin","attribution_title":"Brand Director, The Prince’s Trust."},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/432434845","muted":false},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-19.png","right_image":"https://backend.someone.digital/wp-content/uploads/2020/02/Case-Study-03-20.png"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2020/02/Charles-02.jpeg"}],"meta":{"title":"","description":"","image":false}}},{"id":6918,"date":"2019-11-10T11:54:02","date_gmt":"2019-11-10T11:54:02","guid":{"rendered":"https://someoneinlondon.com/projects/"},"modified":"2020-03-06T13:15:25","modified_gmt":"2020-03-06T13:15:25","slug":"the-finest-working-locations-in-london","status":"publish","type":"projects","link":"https://someoneinlondon.com/projects/the-finest-working-locations-in-london","title":"The finest working locations in London…","content":{"rendered":"","protected":false},"author":16,"template":"","sector":[14],"location":[11,12],"discipline":[140,142,134,135,138,137],"related":[485,1397],"acf":{"hidden":false,"client":{"term_id":160,"name":"The Argyll Club","slug":"the-argyll-club","term_group":0,"term_taxonomy_id":160,"taxonomy":"client","description":"","parent":0,"count":1,"filter":"raw","acf":[]},"sector":[{"term_id":14,"name":"Hospitality","slug":"hospitality","term_group":0,"term_taxonomy_id":14,"taxonomy":"sector","description":"","parent":0,"count":6,"filter":"raw","acf":[]}],"disciplines":[{"term_id":140,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":140,"taxonomy":"discipline","description":"","parent":0,"count":119,"filter":"raw","acf":[]},{"term_id":142,"name":"Communication","slug":"communication","term_group":0,"term_taxonomy_id":142,"taxonomy":"discipline","description":"","parent":0,"count":89,"filter":"raw","acf":[]},{"term_id":134,"name":"Digital","slug":"digital","term_group":0,"term_taxonomy_id":134,"taxonomy":"discipline","description":"","parent":0,"count":39,"filter":"raw","acf":[]},{"term_id":135,"name":"Experience","slug":"experience","term_group":0,"term_taxonomy_id":135,"taxonomy":"discipline","description":"","parent":0,"count":36,"filter":"raw","acf":[]},{"term_id":138,"name":"Naming","slug":"naming","term_group":0,"term_taxonomy_id":138,"taxonomy":"discipline","description":"","parent":0,"count":20,"filter":"raw","acf":[]},{"term_id":137,"name":"Strategy","slug":"strategy","term_group":0,"term_taxonomy_id":137,"taxonomy":"discipline","description":"","parent":0,"count":67,"filter":"raw","acf":[]}],"related_projects":[485,1397],"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2019/11/02_Brand_overview.jpg","video":"https://backend.someone.digital/wp-content/uploads/2019/10/01_The_Argyll_Club_LOGO_2048x1537_HERO_02_1.mp4","navigation_color":"white"},"project_intro":{"introduction":"\u003cp\u003eSomeOne has been working with the teams behind the finest workspaces in London.\u003c/p\u003e\n\u003cp\u003eAn entire rebrand has been undertaken for London’s leading business club offering discreet, premium workspaces in 38 of Central London’s finest locations.\u003c/p\u003e\n\u003cp\u003eFrom meeting rooms and private lounges to fully serviced offices — we\u0026#8217;ve been involved in developing a new strategic position, and the resulting visual and verbal designs across digital, print and environmental.\u003c/p\u003e\n"},"project_awards":{"show_awards":true,"awards_text":"\u003cp\u003eGold — Transform 2020 — Branding Award\u003c/p\u003e\n"},"project_content":[{"acf_fc_layout":"text","text":"\u003ch2\u003eSpace for a more sophisticated option\u003c/h2\u003e\n\u003cp\u003eAfter extensive research, we found that increasingly, for many, WeWork simply doesn’t work.\u003c/p\u003e\n\u003cp\u003eA focus on community, beer and\u003cem\u003e ‘doing what you love’\u003c/em\u003e flies in the face of more established professions who manage challenges that require heightened security, rigour and privacy.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://theargyllclub.com/\"\u003eThe Argyll Club\u003c/a\u003e is for those who need space to work, in the premium locations their clients expect, surrounded by the services and facilities needed for the smooth running of trusted organisations.\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eThe Argyll Club has been reborn thanks to the extensive work by SomeOne. Together we’ve reconsidered how to create a step change to premiumise the brand, from how front of house works to what we might choose to wear on our lapels.\u003c/p\u003e\n","attribution_name":"Justin Skinner","attribution_title":"Chief Marketing Officer, The Argyll Club."},{"acf_fc_layout":"text","text":"\u003ch2\u003ehigh standard, low profile.\u003c/h2\u003e\n\u003cp\u003ePreviously called London Executive Offices (or LEO for short) — the brand had an outstanding reputation amongst property professionals and those residents who had direct experience with the brand. However outside of this, the organisation had a low profile.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eInterestingly this level of awareness suited the organisation, and many of those that chose to call London Executive Offices their home from home. \u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eThe kind of businesses residing at LEO were often appreciative of more secluded and private locations. These are groups of people who do not crave the spotlight, rather they need locations from which to work that are professional and impeccably operated.\u003c/p\u003e\n"},{"acf_fc_layout":"statistic","statistic":"38","description":"38 London locations"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/01_Brand_overview_02.jpg"},{"acf_fc_layout":"text","text":"\u003ch2 class=\"p1\"\u003eA city of districts\u0026#8230;\u003c/h2\u003e\n\u003cp class=\"p1\"\u003eFrom the finance of St. James\u0026#8217; to the legalities of Lincoln\u0026#8217;s Inn — the established families surrounding Sloane Square and the cut and thrust of The City.\u003c/p\u003e\n\u003cp class=\"p1\"\u003eUniting them all are the quiet professionals who run family offices, members of international royal families, established small to medium sized businesses, as well as the focused tech entrepreneurs who look for more than a ping-pong table and shouty receptions.\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003ca href=\"https://theargyllclub.com/\"\u003eThe Argyll Club\u003c/a\u003e is their professional haven.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/365241337","muted":true},{"acf_fc_layout":"text","text":"\u003ch2\u003eenabling business to move at the speed of life\u003c/h2\u003e\n\u003cp class=\"p1\"\u003eThe network of super-premium locations had new ownership, a new focus and a reinvigorated vision of the future.\u003c/p\u003e\n\u003cp class=\"p1\"\u003eThe next iteration looked to amplify the premium location offer with seamless technology to enable business to move at the speed of life — alongside personal service more akin to leading London concierges.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eSomeOne developed a new strategic model based on extensive research. For those in the property or elite business circles — the locations were already well known as exemplary office spaces. Equally, their appeal lies in more than location. The services and staff surrounding the spaces make doing business far less taxing.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eThe position of \u003cem\u003e\u0026#8216;Famously Discreet\u0026#8217;\u003c/em\u003e was born. Taking a more subtle approach.\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/04_Print_Ads.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003ean entirely new name \u0026amp; visual identity\u003c/h2\u003e\n\u003cp class=\"p1\"\u003eTo signal the significant change, a new visual and verbal identity was created to spearhead the activity.\u003c/p\u003e\n\u003cp class=\"p1\"\u003eThe offices are already extremely desirable (\u003ca href=\"https://theargyllclub.com/\"\u003eThe Argyll Club\u003c/a\u003e can be found at Berkeley Square, Sloane Street \u0026amp; Pall Mall for example) with some businesses choosing them over others for many years…\u003c/p\u003e\n\u003cp class=\"p1\"\u003eThis was not a case of plastering logos and mantras on windows and walls.\u003c/p\u003e\n\u003cp class=\"p1\"\u003eIn fact, the new design carries no branded exterior signage. Simply a brass plate with a bell button.\u003c/p\u003e\n\u003cp class=\"p1\"\u003eThese are offices and places to meet where discovery is less important — you are invited. When you know, you know.\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/05_Hoarding_02.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eThe visual and verbal identity runs counter to the current trends in serviced offices \u0026amp; co-working… state-of-the-art technology runs beneath classical typographic systems and restrained photography of the class-leading interiors.\u003c/p\u003e\n","attribution_name":"Laura Hussey","attribution_title":"Creative Partner, SomeOne."},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/06_Map.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003ethe key to perfection\u003c/h2\u003e\n\u003cp class=\"p1\"\u003eThe new brand symbol is a familiar icon – a key – as deployed in traditional concierge badges.\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003ca href=\"https://theargyllclub.com/\"\u003eThe Argyll Club\u003c/a\u003e Key carries a hidden table and chairs in the ‘blade’ or ‘bit’ as it is called\u003cbr /\u003e\n\u003cem\u003e(the part that slips into the ‘keyway’ to unlock the lock).\u003c/em\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003eThe Bow \u003cem\u003e(the part of a key used to twist it)\u003c/em\u003e carries a letter A.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/365493961","muted":true},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/07_Images.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003eunprecedented positivity\u003c/h2\u003e\n\u003cp class=\"p1\"\u003eThe new strategy and its visual and verbal deployment has seen an all time high in staff feedback and satisfaction.\u003c/p\u003e\n\u003cp class=\"p1\"\u003eExisting customers have embraced the new work, with new residents applying at an accelerated rate thanks to the new enthusiasm surrounding the endeavour.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/366529356","muted":true},{"acf_fc_layout":"text","text":"\u003ch2 class=\"p1\"\u003eA timeless brand fit for purpose\u003c/h2\u003e\n\u003cp class=\"p1\"\u003eEstablishing a clear tone of voice, ownable brand marque and unique suite of photography is one thing… but of equal importance was to provide a flexible set of templates and logo usage rules to safeguard a clear and consistent brand roll out. We ensured our key marque was fit for responsive platforms by creating a more robust version to be used at smaller sizes.\u003c/p\u003e\n"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/08_Newspaper.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eBrands only exist where there is competition. And branding adds considerable value when it helps products, services and organisations stand out from a crowd. Traditionally this means shouting louder, but here, shouting does not appeal to an audience that values discretion. So we took a more elegant path\u0026#8230;\u003c/p\u003e\n","attribution_name":"Simon Manchipp","attribution_title":"Founder, SomeOne."},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/09_Sales_document_02.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/10_Business_cards.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e1 KING STREET\u003cbr /\u003e\n1 KING WILLIAM STREET\u003cbr /\u003e\n1 CORNHILL\u003cbr /\u003e\n2 EATON GATE\u003cbr /\u003e\nCENTRAL COURT\u003cbr /\u003e\nNOVA SOUTH\u003cbr /\u003e\nHUDSON HOUSE\u003cbr /\u003e\nPARK HOUSE\u003cbr /\u003e\nOCTAGON POINT, ST PAUL\u0026#8217;S\u003cbr /\u003e\nNOVA NORTH\u003c/p\u003e\n","attribution_name":"Just some of The Argyll Club’s London locations.","attribution_title":""},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/11_Stationery.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/12_Images_02.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eUncovering the finer details of The Argyll Club business gave us the foundation on which everything was built. We engaged with every staff member; held key departmental round tables; listened to clients and brokers alike — all in order to get beneath the surface and help us understand what drives the brand. This, in turn, helped us create the new proposition that connects with its audiences.\u003c/p\u003e\n","attribution_name":"Ben Field","attribution_title":"Account Manager, SomeOne."},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/13_x4_grid_02.jpg"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/365056674","muted":true},{"acf_fc_layout":"statistic","statistic":"Loyal","description":"The Argyll Club boasts the most loyal residents in the sector. Testament to the levels of service and surroundings — clients stay longer here than with any other brand"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/365567735","muted":true},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/17_Magazine_ad.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp class=\"p1\"\u003eThe Argyll Club are famous for the quality of their service and impeccable attention to detail – small touches make a big difference! So it only felt right that the creative embraced this, as well as the ‘Famously Discreet’ proposition. The key, a symbol of privacy, has plenty of hidden craftsmanship. The ‘A’ within the bow adds balance and symmetry — but for those with a sharp eye will notice the inclusion of a table and chairs within the teeth. A pleasing ‘Smile in the Mind’ touch inspired by the premium workspace sector in which The Argyll Club operates.\u003c/p\u003e\n","attribution_name":"Andy Goode","attribution_title":"Design Lead \u0026 Art Direction"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/18_Exhibition_stand.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/19_Uniforms_Umbrella_02.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003ethe luxury of space, captured on camera.\u003c/h2\u003e\n\u003cp\u003eAlongside a new strategic visual and verbal identity, an entirely new photographic portfolio was created to best showcase the outstanding interiors.\u003c/p\u003e\n\u003cp\u003eNo.1 Cornhill for example is the result of a £4.1m refurbishment — The \u003cem\u003eDome Room is often described as the \u0026#8216;best meeting room in the City\u0026#8217;. \u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eThe meeting room alone is an iconic landmark. It was constructed in 1903 and is Grade II listed.\u003c/p\u003e\n"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/20_image.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003eSteeped in heritage — Fit for the future\u003c/h2\u003e\n\u003cp\u003eWith a reinvigorated appetite to broaden their comms and brand rollout, \u003ca href=\"https://theargyllclub.com/\"\u003eThe Argyll Club\u003c/a\u003e needed a set of digital guidelines that were easily accessible for brand managers and suppliers alike. Using \u003ca href=\"https://www.brandcloudlines.com/\"\u003eCloudlines\u003c/a\u003e, all elements came together seamlessly, which can adapt and grow along with their ever-developing property portfolio.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/369323992","muted":true},{"acf_fc_layout":"text","text":"\u003cp\u003eWith thanks to Rateeshan, Fraaz, Barry, Justin, Jason, Conal, Beth, Olivia, Sally \u0026amp; the entire Argyll Team.\u003c/p\u003e\n\u003ch2\u003eVisit \u003ca href=\"https://theargyllclub.com/\"\u003eArgyll Club\u003c/a\u003e\u003c/h2\u003e\n"}],"meta":{"title":"","description":"","image":false}}},{"id":7149,"date":"2019-10-11T18:45:38","date_gmt":"2019-10-11T17:45:38","guid":{"rendered":"https://someoneinlondon.com/projects/"},"modified":"2020-04-14T19:42:06","modified_gmt":"2020-04-14T18:42:06","slug":"building-a-healthier-nation","status":"publish","type":"projects","link":"https://someoneinlondon.com/projects/building-a-healthier-nation","title":"Building a healthier nation through digital transformation…","content":{"rendered":"","protected":false},"author":16,"template":"","sector":[20,23,17,25,3],"location":[11],"discipline":[],"related":[2242,481],"acf":{"hidden":false,"client":{"term_id":156,"name":"Nuffield Health","slug":"nuffield-health","term_group":0,"term_taxonomy_id":156,"taxonomy":"client","description":"","parent":0,"count":1,"filter":"raw","acf":[]},"sector":[{"term_id":20,"name":"Innovation","slug":"innovation","term_group":0,"term_taxonomy_id":20,"taxonomy":"sector","description":"","parent":0,"count":20,"filter":"raw","acf":[]},{"term_id":23,"name":"Non-profits","slug":"non-profits","term_group":0,"term_taxonomy_id":23,"taxonomy":"sector","description":"","parent":0,"count":23,"filter":"raw","acf":[]},{"term_id":17,"name":"Retail","slug":"retail","term_group":0,"term_taxonomy_id":17,"taxonomy":"sector","description":"","parent":0,"count":14,"filter":"raw","acf":[]},{"term_id":25,"name":"Sports","slug":"sports","term_group":0,"term_taxonomy_id":25,"taxonomy":"sector","description":"","parent":0,"count":12,"filter":"raw","acf":[]},{"term_id":3,"name":"Technology","slug":"technology","term_group":0,"term_taxonomy_id":3,"taxonomy":"sector","description":"","parent":0,"count":20,"filter":"raw","acf":[]}],"disciplines":false,"related_projects":[481,2242],"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Texture-3.jpg","video":"https://backend.someone.digital/wp-content/uploads/2019/10/Intro-Video-5.mp4","navigation_color":"white"},"project_intro":{"introduction":"\u003cp\u003e\u003cstrong\u003eSomeOne is working with Nuffield Health — the UK’s largest healthcare charity — to develop a new strategic and digital focus amplified across a new visual and verbal brand world.\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eNuffield Health offers an extensive network of Gyms across the UK. It also boasts an extensive network of Hospitals.\u003c/p\u003e\n\u003cp\u003eHowever many people only know them for one, or the other.\u003c/p\u003e\n\u003cp\u003eOur job is to join them up in the hearts and minds of customers — and to tell the deeper story of what Nuffield Health sets out to do not just for the individual — but for the nation. All part of a digital transformation project, where we connect a single customer data viewpoint with smart actions.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eThis is one of our long term projects — and one we are looking to commit to for the foreseeable future.\u003c/em\u003e\u003c/p\u003e\n"},"project_awards":{"show_awards":true,"awards_text":"\u003cp\u003eWinner — Transform 2020 — Best Healthcare Branding\u003c/p\u003e\n"},"project_content":[{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Swimmer-Poster-3-1.jpg"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/365833059","muted":true},{"acf_fc_layout":"text","text":"\u003cp\u003eFor the last 60 years, Nuffield Health’s experts have been working together to make the nation fitter, healthier, happier and stronger, all for the public benefit.\u003c/p\u003e\n\u003cp\u003eAs an organisation with no shareholders, they invest all income back into their vision to build a healthier nation.\u003c/p\u003e\n"},{"acf_fc_layout":"text","text":"\u003ch2\u003eThe UK’s largest healthcare charity\u003c/h2\u003e\n\u003cp\u003eThe charity does this through outstanding day-to-day services in a family of 31 award-winning hospitals, 112 fitness and wellbeing clubs, healthcare clinics, and over 200 workplace wellbeing services, and through flagship programmes to support communities by widening access.\u003c/p\u003e\n\u003cp\u003eWhat makes Nuffield Health unique is the breadth of expertise to provide connected care spanning from personal training and health MOTs to supporting people on their fitness journeys, helping patients recover with physiotherapy or emotional wellbeing counselling, or providing hospital treatments for illness and serious conditions like arthritis or cancer.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/365832515","muted":true},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eHealth is a massive subject. And much of it is tackled by Nuffield Health. We needed an agency partner who could seamlessly connect brand to strategy to digital to print. The scale of the project and its complexity means this is no ordinary creative challenge. So we have been delighted to work with SomeOne, who have proven to be anything but an ordinary creative practice.\u003c/p\u003e\n","attribution_name":"Poonam Davé","attribution_title":"Nuffield Health, Head of Brand."},{"acf_fc_layout":"text","text":"\u003ch2\u003ebuilding a healthier nation\u003c/h2\u003e\n\u003cp\u003eNuffield Health delivers unsurpassed standards, with a sector-leading 94% of hospitals judged good or excellent by national regulators, unsurprisingly they are trusted by the NHS, private medical insurers, employers and the general public to provide exceptional health and wellbeing services to the nation.\u003c/p\u003e\n\u003cp\u003eBut what also makes them different is a commitment to flagship programmes to widen access, be that improving the lives of hundreds of children with cystic fibrosis through free exercise classes, or by pioneering the world’s largest research project into how exercise can help men recovering from prostate cancer, or by partnering with schools to provide thousands of pupils with free timetabled programmes to improve their health and wellbeing.\u003c/p\u003e\n\u003cp\u003eThey are committed to the vision of building a healthier nation.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/366726405","muted":true},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Hospital-Brochure-1.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Physio-Leaflet.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003ea new lead brand partner for nuffield health\u003c/h2\u003e\n\u003cp\u003eNuffield Health looked to SomeOne to become their new lead brand partner.\u003c/p\u003e\n\u003cp\u003eLooking at all channels and all communications — SomeOne has partnered with the organisation to develop a new guiding strategy, a new visual operating system for both Gyms \u0026amp; Hospitals — and ongoing guardianship for all primary branded items.\u003c/p\u003e\n"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Excite-Spread.jpg"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/366726423","muted":true},{"acf_fc_layout":"text","text":"\u003ch2\u003econnected health all endeavours\u003c/h2\u003e\n\u003cp\u003eThe charity is uniquely placed — not only help people with ongoing fitness at the gym, or treatments at Hospitals — but both.\u003c/p\u003e\n\u003cp\u003eIn fact, Nuffield’s work goes deeper still, with significant work to flagship programmes to widen access, be that improving the lives of hundreds of children with cystic fibrosis through free exercise classes.\u003c/p\u003e\n\u003cp\u003eOr by pioneering the world’s largest research project into how exercise can help men recovering from prostate cancer\u003c/p\u003e\n\u003cp\u003eAnd by partnering with schools to provide thousands of pupils with free timetabled programmes to improve their health and wellbeing.\u003c/p\u003e\n\u003cp\u003eOur new strategic position for the brand is not limited to activities at gyms, or procedures at hospitals. But to a bigger purpose, where Nuffield Health is inextricably connected to the improving health of the UK.\u003c/p\u003e\n"},{"acf_fc_layout":"text","text":"\u003ch2\u003eA new operating system for health\u003c/h2\u003e\n\u003cp\u003eWith the new strategic position clear — we set to work developing a full visual and verbal operating system for the brand.\u003c/p\u003e\n\u003cp\u003eThere was nothing wrong with the existing symbol — that is well recognised in and out of the sector — and the signature green stood out well against the competitors. So we built from there.\u003c/p\u003e\n\u003cp\u003eWorking with \u003ca href=\"https://www.colophon-foundry.org/\"\u003eColophon\u003c/a\u003e, the typeface has been re-cut in a variety of new weights with an extended set of glyphs and has been entirely re-crafted to work better in digital and printed applications.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/365832259","muted":true},{"acf_fc_layout":"text","text":"\u003ch2\u003eInfographics\u003c/h2\u003e\n\u003cp\u003eWe designed an entire set of infographic systems to enable statistics and data to be more easily digested at speed. The iconography is designed to work in partnership with the bespoke typeface.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/366285249","muted":true},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eThis project has already called on many of SomeOne’s skills. It’s rare to see so much of what we can do in one place. But here, you\u0026#8217;ll find strategy, visual and verbal design alongside progressive digital and motion graphics. The really interesting thing is, with all of these assets now set up, we\u0026#8217;re now about to embark on the most exciting part\u0026#8230; bringing it to life everywhere.\u003c/p\u003e\n","attribution_name":"Rich Rhodes","attribution_title":"Creative Director, SomeOne."},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Social-Posts.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003einnovative brand states\u003c/h2\u003e\n\u003cp\u003eThe branding is designed for a digital environment. Brands that engage more deeply, move. So we have created visual assets specifically for channels where movement is possible. From Social Media, to television screens in Gyms \u0026amp; Hospitals.\u003c/p\u003e\n\u003cp\u003eThree states were identified through research that have been highlighted through the new brand work.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcite\u003c/strong\u003e — The Gym — The Swim — The Spin — The Classes — The PT’s\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBalance\u003c/strong\u003e — Physio — Nutrition — Assess —Emotional Wellbeing — GP\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecover\u003c/strong\u003e — Treatment — Recovery — Mental Health — Beauty — Operation\u003c/p\u003e\n\u003cp\u003eThese three very different states can now be reflected and amplified in the design work.\u003c/p\u003e\n\u003cp\u003eSo the branding in a Gym can be suitably differentiated from the kind of design work appropriate for a hospital environment and audience.\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-tps-2.jpg"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-RBalance-Spread-1.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eA modern brand should be built to capitalise on its ability to engage. The new moving image work for Nuffield Health breaks new ground in the healthcare sector. That tingle you feel after a workout, the ache you get the next day, the focus you experience\u0026#8230; We\u0026#8217;ve made sequences that are built on sensations not just sight.\u003c/p\u003e\n","attribution_name":"Cosmo Jameson","attribution_title":"Design Director, SomeOne."},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/370854621","muted":true},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Texture-3.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Texture-2.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003eRadical moving image expressions\u003c/h2\u003e\n\u003cp\u003eWhile Nuffield Health is a brand for everyone in the UK — it is an innovative organisation, continually inventing and developing cutting edge approaches to the best in modern healthcare.\u003c/p\u003e\n\u003cp\u003eTo amplify this, with \u003ca href=\"http://www.themill.com/\"\u003eThe Mill\u003c/a\u003e, we created a series of moving image assets that have been inspired by one of the three states of: Excite / Balance / Recover.\u003c/p\u003e\n\u003cp\u003eThe animations reflect the states through their movement, colour \u0026amp; form and will be used throughout the brand applications wherever there are opportunities for moving image.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/365832644","muted":true},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eThere’s a new way of looking at health, and it\u0026#8217;s a connected point of view. One where a visit to the gym might highlight the need for some preventative physiotherapy — or where care from a hospital doesn\u0026#8217;t end when you walk out. The brand work we are creating for Nuffield Health also flies in the face of convention. A more finely grained view of branding is enabling us to develop more progressive work attuned to each audience and context.\u003c/p\u003e\n","attribution_name":"Simon Manchipp","attribution_title":"Founder, SomeOne"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-PullUp-Banners-1.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eThe tonal flex needed to move between the three states of Excite / Balance / Recover is also embodied by three types of pattern. These assets can be deployed at speed, scale and significance in any visual channel.\u003c/p\u003e\n\u003cp\u003eThrough the creation of many assets, we’re branding spaces, places and surfaces without the need for repetitive logo-centric options.\u003c/p\u003e\n\u003cp\u003eThis is important as Nuffield is a brand that is experienced frequently.\u003c/p\u003e\n\u003cp\u003eGyms see customers very regularly — Hospitals have many touchpoints for patients and their families. So it is immediately useful to have more than just a logo to help remind people where they are and who they are being looked after by. A more involving and varied visual brand experience better endures repeated views.\u003c/p\u003e\n"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Recover-Spread-1.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eThe work on the brand does not exist purely for the customer.\u003c/p\u003e\n\u003cp\u003eThe entire Nuffield Health family benefits from the new approach.\u003c/p\u003e\n\u003cp\u003eWe\u0026#8217;ve been working on both the external and internally facing brand, with new thinking rolling out throughout the headquarters and behind the scenes at the Gyms \u0026amp; Hospitals.\u003c/p\u003e\n\u003cp\u003eAll new thinking, strategy, extensive tone of voice guidance and of course all the static visual and moving assets have been housed in an online guideline system to enable the multiple agencies and suppliers to work from a single brand source that is never out of date.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/366286818","muted":true},{"acf_fc_layout":"text","text":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThank you to Poonam, David, Chris, Ryan, Holly and all of the Nuffield Health team.\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n"}],"meta":{"title":"Let’s build a healthier nation...","description":"A new strategic visual \u0026 verbal brand world for the UK’s largest healthcare charity.","image":false}}},{"id":6983,"date":"2019-10-09T18:03:04","date_gmt":"2019-10-09T17:03:04","guid":{"rendered":"https://someoneinlondon.com/projects/"},"modified":"2020-05-29T10:27:52","modified_gmt":"2020-05-29T09:27:52","slug":"sssmarter","status":"publish","type":"projects","link":"https://someoneinlondon.com/projects/sssmarter","title":"Rebranding a leading law firm to open a smarter story…","content":{"rendered":"","protected":false},"author":16,"template":"","sector":[4,20,3],"location":[11],"discipline":[140,142,143,134,135,138,137],"related":[478,3237],"acf":{"hidden":false,"client":{"term_id":157,"name":"Simmons \u0026amp; Simmons","slug":"simmons-simmons","term_group":0,"term_taxonomy_id":157,"taxonomy":"client","description":"","parent":0,"count":1,"filter":"raw","acf":[]},"sector":[{"term_id":20,"name":"Innovation","slug":"innovation","term_group":0,"term_taxonomy_id":20,"taxonomy":"sector","description":"","parent":0,"count":20,"filter":"raw","acf":[]},{"term_id":4,"name":"Finance","slug":"finance","term_group":0,"term_taxonomy_id":4,"taxonomy":"sector","description":"","parent":0,"count":15,"filter":"raw","acf":[]},{"term_id":3,"name":"Technology","slug":"technology","term_group":0,"term_taxonomy_id":3,"taxonomy":"sector","description":"","parent":0,"count":20,"filter":"raw","acf":[]}],"disciplines":[{"term_id":140,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":140,"taxonomy":"discipline","description":"","parent":0,"count":119,"filter":"raw","acf":[]},{"term_id":142,"name":"Communication","slug":"communication","term_group":0,"term_taxonomy_id":142,"taxonomy":"discipline","description":"","parent":0,"count":89,"filter":"raw","acf":[]},{"term_id":143,"name":"Design","slug":"design","term_group":0,"term_taxonomy_id":143,"taxonomy":"discipline","description":"","parent":0,"count":132,"filter":"raw","acf":[]},{"term_id":134,"name":"Digital","slug":"digital","term_group":0,"term_taxonomy_id":134,"taxonomy":"discipline","description":"","parent":0,"count":39,"filter":"raw","acf":[]},{"term_id":135,"name":"Experience","slug":"experience","term_group":0,"term_taxonomy_id":135,"taxonomy":"discipline","description":"","parent":0,"count":36,"filter":"raw","acf":[]},{"term_id":138,"name":"Naming","slug":"naming","term_group":0,"term_taxonomy_id":138,"taxonomy":"discipline","description":"","parent":0,"count":20,"filter":"raw","acf":[]},{"term_id":137,"name":"Strategy","slug":"strategy","term_group":0,"term_taxonomy_id":137,"taxonomy":"discipline","description":"","parent":0,"count":67,"filter":"raw","acf":[]}],"related_projects":[478,3237],"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-6.jpg","video":"https://backend.someone.digital/wp-content/uploads/2019/10/Simmons-–-Murmuration-Loop-Header.mp4","navigation_color":"white"},"project_intro":{"introduction":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSimmons \u0026amp; Simmons is a world-class international legal practice. \u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThey employ over 1,500 people in 21 offices located in major business and financial centres throughout Europe, the Middle East and Asia. \u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe partnership has been working on highly complex legal matters for businesses since 1896. \u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eThey turned to SomeOne to help them create a new strategically-led visual and verbal operating system for the organisation. \u003c/span\u003e\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSimmons needed to unify the Partnership around a single view to provide smarter solutions to clients worldwide. In addition, the firm wanted to open a deeper conversation around their more collaborative approach to tackling very complex legal matters. \u003c/strong\u003e\u003c/p\u003e\n"},"project_awards":{"show_awards":true,"awards_text":"\u003cp\u003eGold Winner — Transform 2020 — Branding Award\u003c/p\u003e\n\u003cp\u003e2020: No.1 in the Digital100 rankings (From No.78 in 2019)\u003c/p\u003e\n"},"project_content":[{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/366484668","muted":true},{"acf_fc_layout":"text","text":"\u003ch2 class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eA partnership that remembers it’s a partnership\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ci\u003e‘Most partnerships have forgotten what being partners means’\u003c/i\u003e \u003c/strong\u003ewas a phrase we heard many times throughout the initial research phase of the project.\u003c/p\u003e\n\u003cp\u003eMost law firms are constructed along partnership lines, but have — over time — become more like a series of fiefdoms than a cohesive and connected group of like-minded individuals.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSimmons has a sector-wide reputation as a more approachable, balanced and smart legal counsel. \u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e‘People you don’t just need to work with, but people you choose to work with’.\u003c/p\u003e\n\u003cp\u003eThis ability to work easily in teams, as part of clients’ organisations — and within their own, signalled a clear differentiator from many firms. \u003cstrong\u003eThis is a partnership that makes the most of collaboration.\u003c/strong\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-Type-3.jpg"},{"acf_fc_layout":"statistic","statistic":"1500+","description":"Over 1500 minds working towards a single goal. Deep collaboration is at the heart of Simmons' success in tackling the biggest legal projects on the planet."},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-9.jpg"},{"acf_fc_layout":"text","text":"\u003ch2 class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eA firm grasp on tomorrow\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThere are few sectors more aware of the radical change that technology is bringing to their products and services.\u003c/strong\u003e Significant investments in A.I. and software are starting to change the way legal matters are conducted.\u003c/p\u003e\n\u003cp\u003eSimmons is at the cutting edge of these developments, and has just invested in a world-class DataScience brand, now integrating into their portfolio of services.\u003cu\u003e\u003c/u\u003e\u003cu\u003e\u003c/u\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eThrough the application of intelligent collaboration\u003c/strong\u003e — via the deployment of smart technologies — Simmons looks to continually supply smarter solutions to organisations worldwide. This was the direction we set out to amplify and exemplify through the visual and verbal brand identity.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/365525745","muted":true},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-5.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-3.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-2.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-4.jpg"},{"acf_fc_layout":"text","text":"\u003ch2 class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAn international conversation\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003eChange is often seen as something to worry about.\u003c/strong\u003e So to ensure everything works as part of a change programme, we recommend regular and rigorous conversations with all involved. \u003cstrong\u003eHere\u003c/strong\u003e \u003cstrong\u003ewe consulted with the entire partnership — in person.\u003c/strong\u003e We met, interviewed, filmed \u0026amp; held workshops with clients and staff throughout the process. \u003cu\u003e\u003c/u\u003e\u003cu\u003e\u003c/u\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eWorking in Amsterdam, Paris, Prague, Hong Kong and London we recognised a real hunger for a brand born from digital beginnings, made to move and adapt to a broad spectrum of clients and demands.\u003cu\u003e\u003c/u\u003e\u003cu\u003e\u003c/u\u003e\u003cu\u003e\u003c/u\u003e \u003c/em\u003e\u003cu\u003e\u003c/u\u003e\u003c/p\u003e\n\u003cp\u003eSimmons has always been a progressive and inventive firm. They were the highest ranked law firm on the Stonewall Workplace Equality Index for six years before being awarded Star Performer status and Global Star Performer status. The firm has also featured in \u003ci\u003eThe Times‘\u003c/i\u003e Top 50 Employers for Women, a list of UK organisations leading the way in gender equality in the workplace. The firm and its lawyers receive regular recognition in independent legal directories and awards for the practices and sectors on which it focuses.\u003cu\u003e\u003c/u\u003e\u003cu\u003e\u003c/u\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt was time to develop a visual and verbal depiction of a brand that could help the partnership open conversations surrounding their approach and why it provides smarter solutions.\u003c/strong\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eThis is an exciting change to our brand and reflects what has been happening behind the scenes for a long time. It’s about consistently working smarter and providing the best possible service to our clients. It’s also about embracing change, technology and innovation. I think the new visual identity will act as a constant reminder to us all of those priorities.\u003c/p\u003e\n","attribution_name":"Jeremy Hoyland","attribution_title":"Managing Partner, Simmons \u0026 Simmons."},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-1.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eWe knew we needed to change, and we knew SomeOne could make it look beautiful. But what their process did brilliantly was make the new thinking stick. Every part of the organisation has been touched by the work and it’s landed really well with everyone.\u003c/p\u003e\n","attribution_name":"Sally Anderson","attribution_title":" Global head of marketing and communications, Simmons \u0026 Simmons."},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-Type-1.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/01-Stationery.jpg"},{"acf_fc_layout":"text","text":"\u003ch2 class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eA sector underserved by commercial creativity\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMany legal firms may be practising some of the most progressive techniques in law, but the branding tells a story of a sector languishing in outdated and cumbersome methods of communication and branding.\u003c/strong\u003e\u003cu\u003e\u003c/u\u003e\u003cu\u003e\u003c/u\u003e\u003c/p\u003e\n\u003cp\u003eWith little to inspire on our doorstep, we looked outside of legal firms for a better way to engage audiences in a new conversation about an old but rare truth: collaboration \u0026amp; partnership.\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe legal projects Simmons \u0026amp; Simmons tackle are too complex, too big \u0026amp; too important to be attempted alone. Their collaborative and connected mindset means they can tackle the most challenging projects with greater confidence than the competition — we sought to amplify this position in the new branding.\u003c/span\u003e\u003c/p\u003e\n","attribution_name":"Libby Tsoi","attribution_title":"Designer, SomeOne."},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/04-Proposal-Covers.jpg"},{"acf_fc_layout":"text","text":"\u003ch2 class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFinding the ultimate strategic metaphor for collaboration\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003eOf all the examples of natural collaboration, few resonated as immediately as the extraordinary patterns, shapes and movements made by shoals, swarms, herds and murmurations.\u003c/p\u003e\n\u003cp\u003eFish, insects, animals \u0026amp; birds have all found ways to work as one unit. Of particular interest was the way birds can self organise to the point of seemingly impossible levels of co-ordination.\u003cu\u003e\u003c/u\u003e\u003cu\u003e\u003c/u\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen tested, the comparison to murmurations immediately opened the lines of communication.\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe murmurations were custom made with state-of-the-art computer graphic systems.\u003c/strong\u003e Allowing the way they move, their speed and how close they work together to be entirely controllable — just like working with teams at Simmons.\u003cu\u003e\u003c/u\u003e\u003cu\u003e\u003c/u\u003e\u003cu\u003e\u003c/u\u003e \u003cu\u003e\u003c/u\u003e\u003c/p\u003e\n\u003cp\u003eFurther disruptive thinking came in the form of a \u003cstrong\u003eradical new colour system\u003c/strong\u003e that flew in the face of the traditional dark blues that seem to have ended up as the default for so many law firms.\u003c/p\u003e\n\u003cp\u003eThe new colour work was extensively tested so it remained clear to read online, and coherently applied through the global offices.\u003c/p\u003e\n"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eFinding a way to demonstrate our work ethos, culture, and appetite for change was always an important part of the brand work. Our new creative reflects these perfectly and will only strengthen our reputation as a great place to work and great people to work with.\u003c/p\u003e\n","attribution_name":"Eddie Bowman","attribution_title":"Marketing and Business Development Director, Simmons \u0026 Simmons."},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/10/05-Yearbook.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/10/10-Lanyards.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/10/11-Invitation-2.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/10/06-Magazine.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/16-Pin-2.jpg"},{"acf_fc_layout":"text","text":"\u003ch2 class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIntelligent typography\u003c/span\u003e\u003c/h2\u003e\n\u003cp class=\"p1\"\u003eA contemporary and immediately useful typographic playbook took documents out of the dark ages and led to the development of a new, highly legible word mark built for the digital age.\u003c/p\u003e\n\u003cp class=\"p1\"\u003eThe confusing ampersand was replaced with a globally understood plus.\u003c/p\u003e\n\u003cp class=\"p1\"\u003eThe word mark was recut and made able to flex and adapt to any type of application internationally, from mobile to tablet to laptop to desktop and through to large scale applications like events and advertising.\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/366499761","muted":true},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-7.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eLaw firms are typically famous for using a collection of peoples names above a door, in colours you can’t remember, in designs you\u0026#8217;d rather forget. Yet this does the brilliant people behind those doors a disservice. That’s no longer the case at Simmons.\u003c/p\u003e\n","attribution_name":"Rich Rhodes","attribution_title":"Creative Director, SomeOne."},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/365525612","muted":true},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-10.jpg"},{"acf_fc_layout":"text","text":"\u003ch2 class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe Perfect §ymbol\u003c/span\u003e\u003c/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIn the search for a logo that worked intelligently for the partnership, we looked at many options but uncovered a symbol that not only fitted the brand name effortlessly, it comes free with every computer sold on the planet. \u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003eThe Section Mark ‘§’ is a unique character used in legal documents. It’s made of two letter ‘s’ that intertwine in partnership.\u003c/strong\u003e \u003cem\u003e(Quite possibly the perfect symbol for a company made of two words that begin with ‘s’ and are based on partnership.)\u003c/em\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s1\"\u003eAs if that was not enough, the section sign ‘§’ is itself sometimes a symbol of the justice system, in much the same way as the \u003cspan class=\"s2\"\u003eRod of Asclepius\u003c/span\u003e is used to represent medicine. \u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/14-Website.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/15-Website-iPad-iPhone.jpg"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/09-Office-Wall.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/10/People-1.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/10/People-2.jpg"},{"acf_fc_layout":"text","text":"\u003ch2 class=\"p1\"\u003e\u003cspan class=\"s1\"\u003ePhotography\u003c/span\u003e\u003c/h2\u003e\n\u003cp\u003eAfter extensive research surrounding the online behaviours of clients we found some of \u003cstrong\u003ethe most popular and important pages online were those describing the partners and staff of the firm.\u003c/strong\u003e\u003cu\u003e\u003c/u\u003e\u003cu\u003e\u003c/u\u003e\u003c/p\u003e\n\u003cp\u003eThe partners are why clients choose the firm over others, their individual skills, experience and attitude mixed with the Simmons methodology make a strong case for selection at pitch stage.\u003cu\u003e\u003c/u\u003e\u003cu\u003e\u003c/u\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe worked to create a new way for partners to be depicted online. \u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eNew approaches to photography have now elevated the humble headshot into work that sets out to tell more of a story about each person.\u003c/p\u003e\n\u003cp\u003eWe also developed new tools to allow people to write about themselves in a more connected and clear way alongside a full tone of voice project.\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\n"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/10/People-3.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/10/People-4.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003eData clarity\u003c/h2\u003e\n\u003cp\u003eSuch is the complexity of projects at Simmons \u0026amp; Simmons, reports are often understandably long and loaded with detail and data.\u003c/p\u003e\n\u003cp\u003eWe worked on developing and delivering an entirely new infographic system — to both simplify the process of digesting the data — and to create a new way to enable readers to see core facts at speed.\u003c/p\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/Infographics-–-Iconography.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/Infographics-–-Bubble-Map.jpg"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/17-Powerpoint-2.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003eThe way legal services are supplied, sold and sought is changing rapidly — we\u0026#8217;ve created a brand that can move ahead of change at speed, significance and scale. I hope this new work will herald a new enthusiasm for distinctive, driven and determined design sector-wide.\u003c/p\u003e\n","attribution_name":"Simon Manchipp","attribution_title":"Founder, SomeOne."},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/18-Ad.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003eThe Power of many parts\u003c/h2\u003e\n\u003cp\u003eWith the assets established, we set about designing all the primary branded communications and items required to connect the messages across all channels.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe murmurations have been rendered in UltraHD to enable almost endless \u0026#8216;zoom and crop\u0026#8217; opportunities.\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eSome of the particles are illuminated, some metallic, some transparent\u0026#8230; \u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eThe different properties have been included to enable the brand imagery to elegantly illustrate key points, such as the new graduate recruitment work that sets out to find and highlight students from universities around the world to join \u003cspan class=\"s1\"\u003eSimmon\u003c/span\u003es.\u003c/p\u003e\n"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/07-Airport-Poster.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/08-Tube-Escalator.jpg"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-Type-2.jpg"},{"acf_fc_layout":"text","text":"\u003ch2\u003e\u003cb\u003eTHE DETAIL — WHAT KIND OF LEGAL MATTERS DO SIMMONS \u0026amp; SIMMONS TACKLE?\u003c/b\u003e\u003cu\u003e\u003c/u\u003e\u003cu\u003e\u003c/u\u003e\u003c/h2\u003e\n\u003cp\u003eSimmons \u0026amp; Simmons undertakes significant cross-border and highly complex matters and transactions alongside work in local markets.\u003c/p\u003e\n\u003cp\u003eThey have a particular focus on work in the financial institutions, asset management and investment funds, healthcare and life sciences and technology, media \u0026amp; telecommunications (TMT) sectors.\u003c/p\u003e\n\u003ch2\u003e\u003c/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eThe results\u003c/strong\u003e\u003c/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe new branding lays the foundations for better conversations with clients — opening up the ideas of collaboration and what it means to truly be partners in projects.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIt has rapidly united the firm, with a strong strategic common endeavour, and given Simmons a new way to communicate internally and externally.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIt’s immediately helping them recruit, retain, and respect the outstanding people needed to tackle some of the planet\u0026#8217;s biggest legal problems.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eHere’s to another century of Smarter Solutions\u003c/span\u003e\u003c/strong\u003e\u003c/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eWith thanks to Colin, Jeremy, Eddie, Sally, Katherine and the whole Simmons \u0026amp; Simmons partnership.\u003cbr /\u003e\n\u003c/span\u003e\u003c/strong\u003e\u003cspan class=\"s1\"\u003e\u003cbr /\u003e\n\u003c/span\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eSmart words from our friends at \u003ca href=\"https://www.reedwords.com/work/voice/simmons-simmons/\"\u003eReedWords\u003c/a\u003e, clever murmurations from pals at \u003ca href=\"https://www.fakery.co.uk/about-us/\"\u003eFakery\u003c/a\u003e.\u003c/span\u003e\u003c/em\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"video","vimeo_url":"https://vimeo.com/366507302","muted":true}],"meta":{"title":"Simmons + Simmons law firm rebranded for the next 123 years.","description":"Strategically reconsidering one of the world's leading law firms.","image":false}}}],"posts":[{"id":8751,"date":"2020-10-26T16:07:13","date_gmt":"2020-10-26T16:07:13","guid":{"rendered":"https://someoneinlondon.com/updates/"},"modified":"2020-10-26T16:08:08","modified_gmt":"2020-10-26T16:08:08","slug":"someone-rated-no-1-design-company","status":"publish","type":"post","link":"https://someoneinlondon.com/updates/someone-rated-no-1-design-company","title":"SomeOne rated No.1 Design Company in 2020","content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"location":[11,12],"acf":{"hidden":false,"client":{"term_id":7,"name":"Awards","slug":"awards","term_group":0,"term_taxonomy_id":7,"taxonomy":"category","description":"","parent":0,"count":32,"filter":"raw","acf":[]},"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-SomeOne-Truck-copy.jpg","video":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-Logo-Loop.mp4","navigation_color":"white"},"project_intro":{"introduction":"\u003cp\u003eCreativepool connects the global creative industry.\u003c/p\u003e\n\u003cp\u003eThis is what they say about themselves\u0026#8230;\u003c/p\u003e\n\u003cp\u003e\u0026#8216;Whether you are an agency looking to attract clients, a brand looking for innovative creative solutions, a creative services company looking to get discovered, a recruiter looking for the world\u0026#8217;s greatest creative industry talent, an art buyer looking for the best in the business, a creative looking for life-changing job, or an industry leader or learner looking to expand your knowledge. (PHEW!)\u003c/p\u003e\n\u003cp\u003eIf you want to get awarded for your work, want the easiest way to create a website or want to get connected with the most innovative, creative people and companies on the planet.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eDon\u0026#8217;t just think differently, but do differently.\u0026#8217;\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWe Love that.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe also love the way they have newly created a way that people can see who\u0026#8217;s rating as the best, most visited, most awarded, most talked about agency on their platform.\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnd guess what.\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis year.\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt’s us.\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eHuge thanks to all involved in the ongoing powerhouse that is SomeOne.\u003c/p\u003e\n\u003cp\u003eBrilliant clients. Brilliant thinking. Just Brilliant.\u003c/p\u003e\n"},"project_content":[{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2020/09/Unzer_Static.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2020/07/Book-covers_Para_3.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2020/06/Fridays-Pins-3.jpg"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/11/Bill.com-Property-3-1.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-Type-3.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/10/NH-Business-Cards-1.jpg"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/09/01_BXS_Cycle.jpg"}],"meta":{"title":"","description":"","image":false}}},{"id":7591,"date":"2019-12-16T12:22:17","date_gmt":"2019-12-16T12:22:17","guid":{"rendered":"https://someoneinlondon.com/updates/"},"modified":"2019-12-16T12:34:25","modified_gmt":"2019-12-16T12:34:25","slug":"6-x-2020-transform-awards","status":"publish","type":"post","link":"https://someoneinlondon.com/updates/6-x-2020-transform-awards","title":"6 x 2020 Transform Awards","content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"location":[11],"acf":{"hidden":false,"client":{"term_id":6,"name":"News","slug":"news","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":95,"filter":"raw","acf":[]},"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-Type-3.jpg","video":false,"navigation_color":"white"},"project_intro":{"introduction":"\u003cdiv class=\"p-rich_text_section\"\u003eWe work in LOADS of exciting sectors, Property, Places, Professional, Healthcare, Finance, Beauty.\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\u003cb data-stringify-type=\"bold\"\u003e\u003ci data-stringify-type=\"italic\"\u003eWe’re not just working in them — we’re really pushing sectors to do more, think more, and benefit from being at the forefront of change.\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\u003cb data-stringify-type=\"bold\"\u003e\u003ci data-stringify-type=\"italic\"\u003eBut don’t take our word for it… take the judges of this years Transform Awards word for it… Sotheby’s, University of Oxford, SouthBank Centre, Virgin Holidays — Even some of our branding studio competitors are on the panel this year!\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\n\u003cblockquote class=\"c-mrkdwn__quote\" data-stringify-type=\"quote\"\u003e\u003cp\u003eWe have (again) done incredibly well this year, and have been shortlisted for the following 2020 Transform Awards.\u003c/p\u003e\u003c/blockquote\u003e\n"},"project_content":[{"acf_fc_layout":"text","text":"\u003cp\u003eFor work with \u003cem\u003e\u003cstrong\u003eThe\u003c/strong\u003e \u003c/em\u003e\u003cb data-stringify-type=\"bold\"\u003e\u003ci data-stringify-type=\"italic\"\u003eArgyll Club\u003c/i\u003e\u003c/b\u003e\u003c/p\u003e\n\u003cul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\"\u003e\n\u003cli\u003ein the \u003cem\u003e‘Best Visual Identity from the Property, Construction and Facilities Management Sector’\u003c/em\u003e category\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor work with \u003cb data-stringify-type=\"bold\"\u003e\u003ci data-stringify-type=\"italic\"\u003eBrent Cross South\u003c/i\u003e\u003c/b\u003e\u003c/p\u003e\n\u003cul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\"\u003e\n\u003cli\u003ein the \u003cem\u003e‘Best Place or Nation Brand’\u003c/em\u003e category\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor work with \u003cb data-stringify-type=\"bold\"\u003e\u003ci data-stringify-type=\"italic\"\u003eLumity\u003c/i\u003e\u003c/b\u003e\u003c/p\u003e\n\u003cul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\"\u003e\n\u003cli\u003ein the \u003cem\u003e‘Best Visual Identity from the Healthcare and Pharmaceuticals Sector’\u003c/em\u003e category\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor work with \u003cb data-stringify-type=\"bold\"\u003e\u003ci data-stringify-type=\"italic\"\u003eNuffield Health\u003c/i\u003e\u003c/b\u003e\u003c/p\u003e\n\u003cul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\"\u003e\n\u003cli\u003ein the \u003cem\u003e‘Best Visual Identity from the Lifestyle and Wellness Sector’\u003c/em\u003e category\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor work with \u003cb data-stringify-type=\"bold\"\u003e\u003ci data-stringify-type=\"italic\"\u003eSimmons \u0026amp; Simmons\u003c/i\u003e\u003c/b\u003e\u003c/p\u003e\n\u003cul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\"\u003e\n\u003cli\u003ein the \u003cem\u003e‘Best Visual Identity from the Professional Services Sector’\u003c/em\u003e category\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor work with \u003cb data-stringify-type=\"bold\"\u003e\u003ci data-stringify-type=\"italic\"\u003eXe\u003c/i\u003e\u003c/b\u003e\u003c/p\u003e\n\u003cul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\"\u003e\n\u003cli\u003ein the \u003cem\u003e‘Best Visual Identity from the Financial Services Sector’\u003c/em\u003e category\u003c/li\u003e\n\u003c/ul\u003e\n"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/10/Murmuration-Type-1.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/10/Nuffield-mockup_desktop-1.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/12/12_Business_cards.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2018/12/Xe-–-Press-Images-–-01-03-Consumer-Hero-–-Landscape-–-No-Logo.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/08/Lumity_Circadian-Rhythm.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/09/01_BXS_Booklets-1.jpg"},{"acf_fc_layout":"text","text":"\u003cdiv\u003e\u003cb data-stringify-type=\"bold\"\u003e\u003ci data-stringify-type=\"italic\"\u003e2020 has been a record year for submissions.\u003c/i\u003e\u003c/b\u003e\u003c/div\u003e\n\u003cblockquote class=\"c-mrkdwn__quote\" data-stringify-type=\"quote\"\u003e\u003cp\u003eMore importantly, the detail entrants have shown the submissions process has been overwhelming.\u003c/p\u003e\u003c/blockquote\u003e\n\u003cblockquote class=\"c-mrkdwn__quote\" data-stringify-type=\"quote\"\u003e\u003cp\u003eThe judging was extremely thorough so this year has been very competitive.\u003c/p\u003e\u003c/blockquote\u003e\n\u003cblockquote class=\"c-mrkdwn__quote\" data-stringify-type=\"quote\"\u003e\u003cp\u003e\u003cb data-stringify-type=\"bold\"\u003ePLUS — This isn’t just one project smashing every category… for every entry, is a unique sector.\u003c/b\u003e\u003c/p\u003e\u003c/blockquote\u003e\n\u003cblockquote class=\"c-mrkdwn__quote\" data-stringify-type=\"quote\"\u003e\u003cp\u003eIt is absolutely fantastic to see SomeOne once more reach the shortlist, and in such decisive terms, with six different clients entered.\u003c/p\u003e\u003c/blockquote\u003e\n\u003cblockquote class=\"c-mrkdwn__quote\" data-stringify-type=\"quote\"\u003e\u003cp\u003e\u003ci data-stringify-type=\"italic\"\u003eMassive congratulations to all the teams involved! \u003c/i\u003e\u003c/p\u003e\u003c/blockquote\u003e\n\u003cblockquote class=\"c-mrkdwn__quote\" data-stringify-type=\"quote\"\u003e\u003cp\u003e\u003ci data-stringify-type=\"italic\"\u003eThe Gongs Get Going in March…\u003c/i\u003e\u003cb data-stringify-type=\"bold\"\u003eWe\u0026#8217;ll get our frocks ready!\u003c/b\u003e\u003c/p\u003e\u003c/blockquote\u003e\n"}],"meta":{"title":"","description":"","image":false}}},{"id":6639,"date":"2019-09-10T12:04:57","date_gmt":"2019-09-10T11:04:57","guid":{"rendered":"https://someoneinlondon.com/updates/"},"modified":"2019-09-11T14:41:25","modified_gmt":"2019-09-11T13:41:25","slug":"someone-nominated-for-beazley-design-of-the-year-by-the-design-museum","status":"publish","type":"post","link":"https://someoneinlondon.com/updates/someone-nominated-for-beazley-design-of-the-year-by-the-design-museum","title":"SomeOne nominated for ‘Beazley Design of the Year’ by The Design Museum.","content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"location":[11,12],"acf":{"hidden":false,"client":{"term_id":6,"name":"News","slug":"news","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":95,"filter":"raw","acf":[]},"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_Kit-Launch_web-template.jpg","video":false,"navigation_color":"white"},"project_intro":{"introduction":"\u003cp\u003eThe most innovative designs across fashion, architecture, digital, transport, product and graphic design from the past 12 months, as nominated by the public and design experts from around the world, are put on show once a year at London’s premier champion of creativity, The Design Museum.\u003c/p\u003e\n\u003cp\u003e2019 see’s SomeOne as one of the nominated contenders for our design work with \u003ca href=\"https://someoneinlondon.com/projects/the-pack-is-back\"\u003eWolves\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://designmuseum.org/exhibitions/beazley-designs-of-the-year/graphic\"\u003e\u003cstrong\u003eCLICK \u0026amp; VOTE FOR US HERE!\u003c/strong\u003e\u003c/a\u003e\u003c/p\u003e\n"},"project_content":[{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2018/08/12-copy.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e\u0026#8216;The wacky and the wonderful, life-saving or just mind-changing\u0026#8230; these are the people designing our future.\u0026#8217;\u003c/p\u003e\n","attribution_name":"Channel 4 News","attribution_title":""},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_light-eyes-real-lights_web-template.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eAt the exhibition (running from 11 Sept 2019 — 9 Feb 2020)  you can explore innovations and inventions from around the world that champion accessibility, design for women and local ideas with a global impact.\u003c/p\u003e\n\u003cp\u003eNominators were asked to select their favourite designs that inspire, represent change in their field and capture this moment in time.\u003c/p\u003e\n\u003cp\u003eThis was the first year that the public nominated alongside design experts.\u003c/p\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003ca href=\"https://designmuseum.org/exhibitions/beazley-designs-of-the-year/graphic\"\u003eNOW YOU CAN HELP MAKE THE FINAL DECISION HERE — VOTE!\u003c/a\u003e\u003c/strong\u003e\u003c/h2\u003e\n"},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_cover_web-template.jpg"},{"acf_fc_layout":"pull-quote","quote":"\u003cp\u003e‘Now in its twelfth year, Beazley Designs of the Year is an annual celebration of the most original and exciting products, concepts and designers across the globe today. We are enormously thankful to be included in such prestigious company.‘\u003c/p\u003e\n","attribution_name":"Rich Rhodes","attribution_title":"Creative Director, SomeOne."},{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_boot-bag-02_web-template-2.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/09/Screenshot-2019-09-09-at-12.14.32.png","right_image":"https://backend.someone.digital/wp-content/uploads/2019/09/Screenshot-2019-09-09-at-12.15.26.png"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/09/Screenshot-2019-09-09-at-12.14.47.png","right_image":"https://backend.someone.digital/wp-content/uploads/2019/09/Screenshot-2019-09-09-at-12.14.55.png"},{"acf_fc_layout":"text","text":"\u003cp\u003eFrom an operating theatre which can fit inside a backpack to a reusable rocket designed for commercial travel, previous winners of Beazley Designs of the Year have been pioneers in their sector.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eSome of the brilliant previous winners include:\u003c/em\u003e\u003c/p\u003e\n\u003ch2 id=\"beazley-design-of-the-year-2009-barack-obama-poster\"\u003e\u003ca href=\"https://designmuseum.org/beazley-designs-of-the-year-previous-winners#beazley-design-of-the-year-2009-barack-obama-poster\"\u003eBeazley Design of the Year 2009 | Barack Obama poster\u003c/a\u003e\u003c/h2\u003e\n\u003cdiv class=\"rich-text\"\u003e\n\u003cp\u003eShepard Fairey designed the poster and used proceeds from selling the image to produce more of it. Though it was never officially adopted by the campaign, it became synonymous with the Obama presidential campaign throughout 2008.\u003c/p\u003e\n\u003ch2 id=\"beazley-design-of-the-year-2012-london-2012-olympic-torch\"\u003e\u003ca href=\"https://designmuseum.org/beazley-designs-of-the-year-previous-winners#beazley-design-of-the-year-2012-london-2012-olympic-torch\"\u003eBeazley Design of the Year 2012 | London 2012 Olympic Torch\u003c/a\u003e\u003c/h2\u003e\n\u003cdiv class=\"rich-text\"\u003e\n\u003cp\u003eBarber Osgerby’s Olympic Torch is made of aluminium and perforated with 8,000 circular holes, each representing a single carrier of the torch as it makes its way to the opening ceremony in London on July 27.\u003c/p\u003e\n\u003ch2 id=\"beazley-design-of-the-year-2013-gov-uk-government-digital-service\"\u003e\u003ca href=\"https://designmuseum.org/beazley-designs-of-the-year-previous-winners#beazley-design-of-the-year-2013-gov-uk-government-digital-service\"\u003eBeazley Design of the Year 2013 | Gov.uk Government Digital Service\u003c/a\u003e\u003c/h2\u003e\n\u003cdiv class=\"rich-text\"\u003e\n\u003cp\u003eDesigned by the Government Digital Service, the site is a portal for all of the UK government\u0026#8217;s websites. It makes life better for millions of people coping with the everyday chores, from getting a new passport, to paying their taxes.\u003c/p\u003e\n\u003ch2 id=\"beazley-design-of-the-year-2014-heydar-aliyev-center\"\u003e\u003ca href=\"https://designmuseum.org/beazley-designs-of-the-year-previous-winners#beazley-design-of-the-year-2014-heydar-aliyev-center\"\u003eBeazley Design of the Year 2014 | Heydar Aliyev Center\u003c/a\u003e\u003c/h2\u003e\n\u003cdiv class=\"rich-text\"\u003e\n\u003cp\u003eDesigned by Zaha Hadid and Patrik Schumacher. the elaborate undulations, folds and inflections modify this plaza surface located in Baku, Azerbaijan, into an architectural landscape that performs a multitude of functions.\u003c/p\u003e\n\u003ch2 id=\"beazley-fashion-design-of-the-year-2017-nike-pro-hijab\"\u003e\u003ca href=\"https://designmuseum.org/beazley-designs-of-the-year-previous-winners#beazley-fashion-design-of-the-year-2017-nike-pro-hijab\"\u003eBeazley Fashion Design of the Year 2017 | Nike Pro Hijab\u003c/a\u003e\u003c/h2\u003e\n\u003cdiv class=\"rich-text\"\u003e\n\u003cp\u003eA performance hijab by Nike that could change the face of sport for Muslim women. Nike worked alongside a team of athletes to develop a single-layer stretchy Hijab inspired by Sarah Attar’s win for Saudi Arabia at the 2012 Olympics\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_Scarf_web-template-1.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_flags-2_web-template.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_flags_web-template.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_ball_web-template.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2018/08/05-1.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eHuge thanks to the judges, juries and public who voted for our work to be included — and of course all those involved in the project — both at \u003ca href=\"https://someoneinlondon.com/projects/the-pack-is-back\"\u003eWolves\u003c/a\u003e and the team at \u003ca href=\"https://someoneinlondon.com/projects/the-pack-is-back\"\u003eSomeOne\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https://designmuseum.org/exhibitions/beazley-designs-of-the-year/graphic\"\u003ePLEASE VOTE FOR US!\u003c/a\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eVISIT THE MUSEUM:\u003c/p\u003e\n\u003ch2\u003eopening times\u003c/h2\u003e\n\u003cdiv\u003e10:00 – 18.00 every day, Last admission to exhibition 17:00\u003c/div\u003e\n\u003cdiv\u003e(Closed 24, 25, and 26 December)\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003ch2\u003eexhibition tickets\u003c/h2\u003e\n\u003cdiv\u003eTickets are on sale and can be purchased at the ticket desk in the Museum\u003c/div\u003e\n\u003cdiv\u003eor \u003ca href=\"https://designmuseum.org/exhibitions/beazley-designs-of-the-year\"\u003eonline\u003c/a\u003e\u003c/div\u003e\n\u003cdiv\u003e\u003c/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003eTicket prices\u003c/h2\u003e\n\u003cdiv\u003e\u003cstrong\u003eAdult\u003c/strong\u003e: £12.00, Child (6 \u0026#8211; 15 years) : £6.50\u003c/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eStudent\u003c/strong\u003e/concession*: £9.50\u003c/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eFamily\u003c/strong\u003e (1 adult+ 3 children): £18.50\u003c/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eFamily\u003c/strong\u003e (2 adults + 3 children): £27.50\u003c/div\u003e\n\u003cdiv\u003e\u003cem\u003eDesign Museum Members go free!\u003c/em\u003e\u003c/div\u003e\n\u003c/div\u003e\n"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/09/Screenshot-2019-09-11-at-10.15.41.png","right_image":"https://backend.someone.digital/wp-content/uploads/2019/09/Screenshot-2019-09-11-at-10.01.54.png"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/09/Screenshot-2019-09-11-at-10.07.48.png","right_image":"https://backend.someone.digital/wp-content/uploads/2019/09/Screenshot-2019-09-11-at-10.08.24.png"}],"meta":{"title":"SomeOne team nominated as 'Beazley Designs of the Year' by The Design Museum, London","description":"SomeOne team nominated as 'Beazley Designs of the Year' by The Design Museum, London for their brand work for Wolves. #BeazleyDesignsoftheYear. ","image":"https://backend.someone.digital/wp-content/uploads/2018/08/TG_Wolves_ball_web-template.jpg"}}},{"id":6653,"date":"2019-09-09T13:44:10","date_gmt":"2019-09-09T12:44:10","guid":{"rendered":"https://someoneinlondon.com/updates/"},"modified":"2019-09-09T14:47:24","modified_gmt":"2019-09-09T13:47:24","slug":"somesummerparty19","status":"publish","type":"post","link":"https://someoneinlondon.com/updates/somesummerparty19","title":"#SomeSummerParty19","content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"location":[11],"acf":{"hidden":false,"client":{"term_id":6,"name":"News","slug":"news","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":95,"filter":"raw","acf":[]},"project_header":{"image":"https://backend.someone.digital/wp-content/uploads/2019/09/TheYacht_MASTER.jpg","video":false,"navigation_color":"white"},"project_intro":{"introduction":"\u003cp\u003eWhen we started SomeOne 15 years ago, we wanted to do many things, but there were three principles:\u003c/p\u003e\n\u003cp\u003e1) Do great work.\u003c/p\u003e\n\u003cp\u003e2) Make enough money.\u003c/p\u003e\n\u003cp\u003e3) Have fun.\u003c/p\u003e\n\u003cp\u003eIf at any point we found that one of these aspects was missing from the practice, we\u0026#8217;d know things were going askew and that we\u0026#8217;d need to make adjustments.\u003c/p\u003e\n\u003cp\u003eIt’s served us well, and while doing great work doesn\u0026#8217;t always mean we make life easy for ourselves, it\u0026#8217;s been a sure fire way of attracting more great projects.\u003c/p\u003e\n"},"project_content":[{"acf_fc_layout":"parallax_image","image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1563.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1429.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1278.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1267.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1225.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eFor many more traditional companies (and more than a smattering of new ones) the third point is often forgotten — or tagged on in a rushed Christmas Pub gathering.\u003c/p\u003e\n\u003cp\u003eBut we take the business of having fun seriously!\u003c/p\u003e\n\u003cp\u003eWhich is why, every Summer we endeavour to give everyone experiences they\u0026#8217;d be hard pressed to replicate themselves. Namely an all expenses paid, three day party on the greatest party island on the planet — Ibiza.\u003c/p\u003e\n"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1553.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1634.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1708.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1745.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1892.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1620.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eThis year saw us enjoy a long lunch in the beautiful bay of Cala Benirrás —  then party the night away at Pikes Hotel \u0026amp; Melon Bomb.\u003c/p\u003e\n\u003cp\u003eThen our longstanding yacht party \u003cem\u003e(You might spot our skipper in the group shot taken by the brilliant \u003ca href=\"http://sorted.tv/\"\u003eSorted\u003c/a\u003e)\u003c/em\u003e was opened by DJ Grit, followed by MC Chopper with a standout headline spot from The Cosmo. Catering \u0026amp; BBQ was by the brilliant SpiceRack.\u003c/p\u003e\n\u003cp\u003eDinner was at the ever amazing Blue Marlin, with more beachside dancing courtesy of Luciano.\u003c/p\u003e\n\u003cp\u003eLater a full superclub experience awaited from winner of \u0026#8216;Best DJ in the World\u0026#8217;, BlackCoffee at Hi Ibiza (which features the most extraordinary dancefloor toilets we\u0026#8217;ve ever seen).\u003c/p\u003e\n\u003cp\u003eSunday’s Pool Party \u0026amp; Brunch took in the delights of SolBeachHouse and then it was time for a flight home (that none of us can really remember).\u003c/p\u003e\n"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1780.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1500.jpg"},{"acf_fc_layout":"single_image","image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1634.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1868.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1583.jpg"},{"acf_fc_layout":"two_images","left_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1424.jpg","right_image":"https://backend.someone.digital/wp-content/uploads/2019/09/MG_1834.jpg"},{"acf_fc_layout":"text","text":"\u003cp\u003eAs ever, the fact that we can even contemplate designing trips like this is all down to the brilliant clients and collaborators we have been working with this year.\u003c/p\u003e\n\u003cp\u003eA huge thanks goes out to all of them for helping make SomeOne something special.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eWhat did we learn? Never dive from a yacht into the sea — in a red suit — when the current is as strong as it was when the founders did. They nearly never made it back!\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eFortunately fortune smiled on us that day and they just about made it back onboard.\u003c/p\u003e\n\u003cp\u003eNow we\u0026#8217;re all back to everything branding to help make the new generation of brands (and some of the older ones) make the most of change\u0026#8230;\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n"}],"meta":{"title":"","description":"","image":false}}}],"meta":{"title":"SomeOne | Making change pay. The international branding and digital design practice.","description":"We make change pay. Strategically launching, relaunching and managing brands worldwide. 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