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SCOTT YATES
Every company has a story to share – a vision, expertise and culture that guides products and services in the marketplace. OnPoint Communications delivers results, sharing the stories about your company through public relations and strategic communications. FIND A PR CONSULTANT Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: PUBLIC RELATIONS AND ACTIVISM Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: HOW TO COLD CALL EFFECTIVELY Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: HOW TO PLAN AND MANAGE COMPLEX EVENTS WITH Most PR pros know how to plan a basic event, with one or two collaborators, where the tasks can be handled within a collaborative project management tool.But what if you’re asked to manage a large-scale happening (like a multi-day conference or cross-organization meeting)? 7 WAYS TO BUILD TRUST WITH YOUR CLIENTS Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: IS THAT CLIENT WORTH PURSUING? HOW TO PRE-QUALIFY Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: HOW TO PREPARE FOR CLIENT YEAR-END BUSINESS The year-end business review is a great strategic tool to ensure that you and your clients are aligned on goals. It provides an opportunity to recap the value of your work and define plans for the coming year. THE PROS AND CONS OF FACEBOOK MOBILE VS. DESKTOP Facebook’s mobile platform is fast-growing and offers unique opportunities, and many marketers are learning to capitalize on this dramatic change in use. Using paid tools or the Facebook Power Editor Chrome Extension, you're able to specifically target mobile users with ads.This article, written by Stanna Johnson from Qwaya, explains some of the key points to consider when considering the WHAT DO COMMUNICATORS NEED TO KNOW ABOUT TRUST IN 2021 If it were another word “trust” might be considered a buzzword by now, but this is a word that is the very essence upon which the fabric of society is built upon.SCOTT YATES
Every company has a story to share – a vision, expertise and culture that guides products and services in the marketplace. OnPoint Communications delivers results, sharing the stories about your company through public relations and strategic communications.SOLO PR PRO
With unmatched indie-focused professional development, an exclusive members-only community (where veterans share their top secrets!), special offers and more, hundreds of your colleagues – veterans and newbies alike – say Solo PR PRO Premium membership pays for HOW TO CHARGE FOR PR CONSULTING SERVICES Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: 7 WAYS TO BUILD TRUST WITH YOUR CLIENTS Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: IS THAT CLIENT WORTH PURSUING? HOW TO PRE-QUALIFY Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: 7 QUESTIONS SOLO PR PROS SHOULD ASK THEIR NEW CLIENTS One of the driving factors behind success in the PR industry is the ability to establish and maintain mutually beneficial relationships with both members of the media and your clients.. Getting to know your clients from the get-go opens the door for candid dialogues about their needs and wants, what works well and what doesn’t and how both sides can best support one another to tackle the job THE BEST CONTENT AND SOCIAL MEDIA CALENDAR Managing content and the conversations around it have always been part of the PR job description. But today, there are many more communications vehicles, with advanced content marketing and management increasingly falling into the PR domain for manyorganizations.
WHY ARE CONSULTANTS’ FEES SO HIGH? Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: 10 FOOLPROOF EXCUSES TO NETWORK AND RECONNECT Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: THEY SAID “YES!” A popular jewelry commercial celebrates the joy of a marriage proposal with the catch phrase, “She said yes!” For PR pros, a business proposal that’s met with an HOW TO PREPARE FOR CLIENT YEAR-END BUSINESS REVIEWS The year-end business review is a great strategic tool to ensure that you and your clients are aligned on goals. It provides an opportunity to recap the value of your work and define plans for the coming year. FIND A PR CONSULTANT Find a PR Consultant. If you're seeking a qualified and savvy independent communications consultant, you've come to the right place. We offer two ways for you to find the best fit for your needs: Submit a Project – For customized responses to your specific requirements from top PR professionals, submit your project parameters using thisfree
HOW TO COLD CALL EFFECTIVELY Phone calls – This is one of the most familiar cold call methods. When using this approach, limit yourself to only making a certain number of phone calls during the block of time you’ve allotted. This will ensure that you stay sharp, articulate, positive and that your voice remains clear. Emails – This can include regular emails andthe
PUBLIC RELATIONS AND ACTIVISM Researcher and author, Kristin Demetrious argues in Public Relations, Activism, and Social Change, that the job of public relations is not to simply measure and mitigate but be at the center of activism. She writes, “within the domain of public relations there has not been enough reflexivity or deliberation of activism and its relationship to 7 WAYS TO BUILD TRUST WITH YOUR CLIENTS There are many ways to build rapport and trust with your clients. Begin. by taking a look at y our clients and what you can do for them. Then set. about to create an ongoing plan to connect and build trust. Once you establish trust with your clients, work hard to maintain it. Meet their needs in ways that your competitors don't, and resolve any. PIVOT TO THE POSITIVE My good friend and leadership coach, Dr. Lori Baker Schena, advises leaders to “pivot to the positive.” More than a pithy quote or dose of “rah-rah” inspiration, it HOW TO PLAN AND MANAGE COMPLEX EVENTS WITH 2. The following document was used to plan an annual multi-million dollar conference and tradeshow, co-hosted by a technology industry association and a trade publication's conference team. Use different spreadsheet tabs (aka worksheets) to put everything that has WHAT DO COMMUNICATORS NEED TO KNOW ABOUT TRUST IN 2021 If it were another word “trust” might be considered a buzzword by now, but this is a word that is the very essence upon which the fabric of society is built upon. HOW TO PREPARE FOR CLIENT YEAR-END BUSINESS The review process should be approached strategically. A few topics that you want to consider include: Real results. Focus on a few key metrics that are meaningful to the client. This discussion should not be a running tally of activity but should tie back to the Key Performance Indicators (KPIs) that you and your client agreed upon.SCOTT YATES
Every company has a story to share – a vision, expertise and culture that guides products and services in the marketplace. OnPoint Communications delivers results, sharing the stories about your company through public relations and strategic communications. THE PROS AND CONS OF FACEBOOK MOBILE VS. DESKTOP The Good: The desktop version of Facebook enables you to reach a larger audience overall. This is due to the fact that, even with an emerging mobile market, the majority of Facebook users still access the site through desktop. Desktop is still the superior model in terms of features and customization and control. FIND A PR CONSULTANT Find a PR Consultant. If you're seeking a qualified and savvy independent communications consultant, you've come to the right place. We offer two ways for you to find the best fit for your needs: Submit a Project – For customized responses to your specific requirements from top PR professionals, submit your project parameters using thisfree
HOW TO COLD CALL EFFECTIVELY Phone calls – This is one of the most familiar cold call methods. When using this approach, limit yourself to only making a certain number of phone calls during the block of time you’ve allotted. This will ensure that you stay sharp, articulate, positive and that your voice remains clear. Emails – This can include regular emails andthe
PUBLIC RELATIONS AND ACTIVISM Researcher and author, Kristin Demetrious argues in Public Relations, Activism, and Social Change, that the job of public relations is not to simply measure and mitigate but be at the center of activism. She writes, “within the domain of public relations there has not been enough reflexivity or deliberation of activism and its relationship to 7 WAYS TO BUILD TRUST WITH YOUR CLIENTS There are many ways to build rapport and trust with your clients. Begin. by taking a look at y our clients and what you can do for them. Then set. about to create an ongoing plan to connect and build trust. Once you establish trust with your clients, work hard to maintain it. Meet their needs in ways that your competitors don't, and resolve any. PIVOT TO THE POSITIVE My good friend and leadership coach, Dr. Lori Baker Schena, advises leaders to “pivot to the positive.” More than a pithy quote or dose of “rah-rah” inspiration, it HOW TO PLAN AND MANAGE COMPLEX EVENTS WITH 2. The following document was used to plan an annual multi-million dollar conference and tradeshow, co-hosted by a technology industry association and a trade publication's conference team. Use different spreadsheet tabs (aka worksheets) to put everything that has WHAT DO COMMUNICATORS NEED TO KNOW ABOUT TRUST IN 2021 If it were another word “trust” might be considered a buzzword by now, but this is a word that is the very essence upon which the fabric of society is built upon. HOW TO PREPARE FOR CLIENT YEAR-END BUSINESS The review process should be approached strategically. A few topics that you want to consider include: Real results. Focus on a few key metrics that are meaningful to the client. This discussion should not be a running tally of activity but should tie back to the Key Performance Indicators (KPIs) that you and your client agreed upon.SCOTT YATES
Every company has a story to share – a vision, expertise and culture that guides products and services in the marketplace. OnPoint Communications delivers results, sharing the stories about your company through public relations and strategic communications. THE PROS AND CONS OF FACEBOOK MOBILE VS. DESKTOP The Good: The desktop version of Facebook enables you to reach a larger audience overall. This is due to the fact that, even with an emerging mobile market, the majority of Facebook users still access the site through desktop. Desktop is still the superior model in terms of features and customization and control.SOLO PR PRO
Founded in 2008, Solo PR Pro is led by Karen Swim. Whether you’re longing to break free of the cubicle, or you’d like to increase your profitability as an independent PR consultant, Solo PR Pro is the resource designed specifically for you! WORKING WITH SUBCONTRACTORS Below are a few quick tips to keep you on the right side of the law: Have a signed subcontractor agreement in place that defines the working relationship, as well as the terms of work – make sure they know they’ll be responsible for their own self-employment tax. Get a signed W-9 from your subcontractors and provide them with a 1099 form HOW TO CHARGE FOR PR CONSULTING SERVICES Beyond the Hourly Rate. Cost, Price, and Value – There is a Difference – Solo PR Pro strives to bring you new ideas and information on alternative practices for your reference. This post covers value pricing, which is focused on outcomes. Pondering Pay for Performance – A compilation of the wisdom of the Solo PR communityon the subject
7 WAYS TO BUILD TRUST WITH YOUR CLIENTS There are many ways to build rapport and trust with your clients. Begin. by taking a look at y our clients and what you can do for them. Then set. about to create an ongoing plan to connect and build trust. Once you establish trust with your clients, work hard to maintain it. Meet their needs in ways that your competitors don't, and resolve any. HOW TO PLAN AND MANAGE COMPLEX EVENTS WITH 2. The following document was used to plan an annual multi-million dollar conference and tradeshow, co-hosted by a technology industry association and a trade publication's conference team. Use different spreadsheet tabs (aka worksheets) to put everything that has THE BEST CONTENT AND SOCIAL MEDIA CALENDAR Managing content and the conversations around it have always been part of the PR job description. But today, there are many more communications vehicles, with advanced content marketing and management increasingly falling into the PR domain for manyorganizations.
IS THAT CLIENT WORTH PURSUING? HOW TO PRE Pre-qualifying a prospective client means taking the time to evaluate them to determine if they are a good fit for your business before investing in a pitch. As a solopreneur depending on client work and growth to survive, it can be easy to jump at every new opportunity, be HOW TO PREPARE FOR CLIENT YEAR-END BUSINESS The review process should be approached strategically. A few topics that you want to consider include: Real results. Focus on a few key metrics that are meaningful to the client. This discussion should not be a running tally of activity but should tie back to the Key Performance Indicators (KPIs) that you and your client agreed upon. 10 FOOLPROOF EXCUSES TO NETWORK AND RECONNECT 1. Your contact details change – When you have a change of address, email or phone, it’s the best excuse in the world to reach out to your contacts. Avoid sending potential clients a blanket notice and instead use the opportunity to initiate a real conversation. 2. To THEY SAID “YES!” A popular jewelry commercial celebrates the joy of a marriage proposal with the catch phrase, “She said yes!”. For PR pros, a business proposal that’s met with an astounding “yes” can prompt the same exuberance. There's cause for celebration when we've proposed to the right client (one that aligns with our work style, expertise andSOLO PR PRO
Founded in 2008, Solo PR Pro is led by Karen Swim. Whether you’re longing to break free of the cubicle, or you’d like to increase your profitability as an independent PR consultant, Solo PR Pro is the resource designed specifically for you! FIND A PR CONSULTANT Find a PR Consultant. If you're seeking a qualified and savvy independent communications consultant, you've come to the right place. We offer two ways for you to find the best fit for your needs: Submit a Project – For customized responses to your specific requirements from top PR professionals, submit your project parameters using thisfree
7 WAYS TO BUILD TRUST WITH YOUR CLIENTS There are many ways to build rapport and trust with your clients. Begin. by taking a look at y our clients and what you can do for them. Then set. about to create an ongoing plan to connect and build trust. Once you establish trust with your clients, work hard to maintain it. Meet their needs in ways that your competitors don't, and resolve any. HOW TO COLD CALL EFFECTIVELY Phone calls – This is one of the most familiar cold call methods. When using this approach, limit yourself to only making a certain number of phone calls during the block of time you’ve allotted. This will ensure that you stay sharp, articulate, positive and that your voice remains clear. Emails – This can include regular emails andthe
PUBLIC RELATIONS AND ACTIVISM Researcher and author, Kristin Demetrious argues in Public Relations, Activism, and Social Change, that the job of public relations is not to simply measure and mitigate but be at the center of activism. She writes, “within the domain of public relations there has not been enough reflexivity or deliberation of activism and its relationship to PIVOT TO THE POSITIVE My good friend and leadership coach, Dr. Lori Baker Schena, advises leaders to “pivot to the positive.” More than a pithy quote or dose of “rah-rah” inspiration, it THE PROS AND CONS OF FACEBOOK MOBILE VS. DESKTOP The Good: The desktop version of Facebook enables you to reach a larger audience overall. This is due to the fact that, even with an emerging mobile market, the majority of Facebook users still access the site through desktop. Desktop is still the superior model in terms of features and customization and control. WHY ARE CONSULTANTS’ FEES SO HIGH? So, rather than paying approximately 7.5% of earnings for Medicare and Social Security (as traditionally-employed workers do), an independent consultant pays the full 15%. As a result, many U.S.-based consultants pay roughly 43% of every dollar earned (28% tax bracket + 15% social security) to the IRS (the tax rate is marginalized, so this THE BENEFITS OF MENTORING AN INTERN An intern brings new energy, ideas and a fresh perspective to your practice – I like to say they keep me young! Identify your areas of weakness – A good intern will ask a lot of questions, and – especially with new and emerging tactics – there may be times you struggle to answer the question “how” or “why.”.SCOTT YATES
Every company has a story to share – a vision, expertise and culture that guides products and services in the marketplace. OnPoint Communications delivers results, sharing the stories about your company through public relations and strategic communications.SOLO PR PRO
Founded in 2008, Solo PR Pro is led by Karen Swim. Whether you’re longing to break free of the cubicle, or you’d like to increase your profitability as an independent PR consultant, Solo PR Pro is the resource designed specifically for you! FIND A PR CONSULTANT Find a PR Consultant. If you're seeking a qualified and savvy independent communications consultant, you've come to the right place. We offer two ways for you to find the best fit for your needs: Submit a Project – For customized responses to your specific requirements from top PR professionals, submit your project parameters using thisfree
7 WAYS TO BUILD TRUST WITH YOUR CLIENTS There are many ways to build rapport and trust with your clients. Begin. by taking a look at y our clients and what you can do for them. Then set. about to create an ongoing plan to connect and build trust. Once you establish trust with your clients, work hard to maintain it. Meet their needs in ways that your competitors don't, and resolve any. HOW TO COLD CALL EFFECTIVELY Phone calls – This is one of the most familiar cold call methods. When using this approach, limit yourself to only making a certain number of phone calls during the block of time you’ve allotted. This will ensure that you stay sharp, articulate, positive and that your voice remains clear. Emails – This can include regular emails andthe
PUBLIC RELATIONS AND ACTIVISM Researcher and author, Kristin Demetrious argues in Public Relations, Activism, and Social Change, that the job of public relations is not to simply measure and mitigate but be at the center of activism. She writes, “within the domain of public relations there has not been enough reflexivity or deliberation of activism and its relationship to PIVOT TO THE POSITIVE My good friend and leadership coach, Dr. Lori Baker Schena, advises leaders to “pivot to the positive.” More than a pithy quote or dose of “rah-rah” inspiration, it THE PROS AND CONS OF FACEBOOK MOBILE VS. DESKTOP The Good: The desktop version of Facebook enables you to reach a larger audience overall. This is due to the fact that, even with an emerging mobile market, the majority of Facebook users still access the site through desktop. Desktop is still the superior model in terms of features and customization and control. WHY ARE CONSULTANTS’ FEES SO HIGH? So, rather than paying approximately 7.5% of earnings for Medicare and Social Security (as traditionally-employed workers do), an independent consultant pays the full 15%. As a result, many U.S.-based consultants pay roughly 43% of every dollar earned (28% tax bracket + 15% social security) to the IRS (the tax rate is marginalized, so this THE BENEFITS OF MENTORING AN INTERN An intern brings new energy, ideas and a fresh perspective to your practice – I like to say they keep me young! Identify your areas of weakness – A good intern will ask a lot of questions, and – especially with new and emerging tactics – there may be times you struggle to answer the question “how” or “why.”.SCOTT YATES
Every company has a story to share – a vision, expertise and culture that guides products and services in the marketplace. OnPoint Communications delivers results, sharing the stories about your company through public relations and strategic communications.SOLO PR PRO
Founded in 2008, Solo PR Pro is led by Karen Swim. Whether you’re longing to break free of the cubicle, or you’d like to increase your profitability as an independent PR consultant, Solo PR Pro is the resource designed specifically for you! JOIN SOLO PR PRO PREMIUM Tap Into a Team of Support. Top PR veteran consultants provide personalized 1:1 advice every day in our private Facebook group. Because Solo PR Pro Premium is for members only, we can share tips and advice we’d never say publicly! Whether you’re looking for the straight skinny on whether you should get rid of a lame client or you want to know what others would charge for a particular CONTACT US - SOLO PR PRO - SOLO PR PRO - HOME - SOLO PR PRO Contact Us. We were unable to load Disqus. If you are a moderator please see our troubleshooting guide. Discussion Recommended! Recommending means this is a discussion worth sharing. It gets shared to your followers' Disqus feeds, and gives the creator kudos! Join the discussion. ⬇ Drag and drop your images here to upload them. MEMBER LISTINGS ARCHIVE Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: WORKING WITH SUBCONTRACTORS Below are a few quick tips to keep you on the right side of the law: Have a signed subcontractor agreement in place that defines the working relationship, as well as the terms of work – make sure they know they’ll be responsible for their own self-employment tax. Get a signed W-9 from your subcontractors and provide them with a 1099 form PUBLIC RELATIONS AND ACTIVISM Researcher and author, Kristin Demetrious argues in Public Relations, Activism, and Social Change, that the job of public relations is not to simply measure and mitigate but be at the center of activism. She writes, “within the domain of public relations there has not been enough reflexivity or deliberation of activism and its relationship toBLACKOUT TUESDAY
The year 1920 was known as the “roaring 20s.” It was a time of economic growth and prosperity following the devastation of war. The year 2020 has been a time of upheaval, displacement and economic uncertainty fueled by a public health war. HOW TO PREPARE FOR CLIENT YEAR-END BUSINESS The review process should be approached strategically. A few topics that you want to consider include: Real results. Focus on a few key metrics that are meaningful to the client. This discussion should not be a running tally of activity but should tie back to the Key Performance Indicators (KPIs) that you and your client agreed upon. WHY ARE CONSULTANTS’ FEES SO HIGH? So, rather than paying approximately 7.5% of earnings for Medicare and Social Security (as traditionally-employed workers do), an independent consultant pays the full 15%. As a result, many U.S.-based consultants pay roughly 43% of every dollar earned (28% tax bracket + 15% social security) to the IRS (the tax rate is marginalized, so this 11 GRAMMAR MISTAKES THAT MAKE YOU SOUND LIKE A POMPOUS I’m a firm believer that rules are meant to be broken, and stringent members of the grammar police tend to be an annoying bunch. But truly bad grammar can diminish your reputation, make you appear careless, and cost you money through lost opportunities.While the Internet is awash with blog posts on avoiding basic grammar mistakes that “make you look dumb,” perhaps the most grating errorsVideo Player
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