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SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020. HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING The solution is to make sure your posts and your keywords suit your brand’s products and services. Remember: Success on social media is dependent upon a combination of keyword usage and content creation. Investing in one without the other won’t produce results. Use this guide as a starting point to generate keywords relevant to your 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES Here are seven key features our research uncovered: 1) Communities are driving competitive advantage for many B2B firms. More than 40% of the communities that made The Big List are now active and thriving. In active and thriving communities, content is updated regularly and the members in the directory often share bios and photos. 10 WAYS TO ENGAGE YOUR COMMUNITY ON SOCIAL MEDIA Engagement thrives on an exchange of ideas. And the better your questions, the more people will jump in and want to also be a part of the conversation. 2. Host a Contest. Contests are fun! People can win prizes! Prizes are great! Contests do best on Instagram and Facebook. WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS Breaking down silos between your department and theirs helps, “but you still have a responsibility to diversify who is on your own team, bringing more viewpoints to the table.”. Drive community and collaboration within your team. Internally, Fish says, “your team needs to look at power dynamics. Work on sharing the mic anddeveloping a
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. THE 2019 MOVERS AND SHAKERS HONOREES The 2019 Movers and Shakers Honorees. Congratulations to this year’s Movers and Shakers Award honorees below who have demonstrated that they are industry thought leaders in the use of social media for their brand or client. This prestigious group was honored for how they’ve shakin’ up their social media strategy during the opening JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020. HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING The solution is to make sure your posts and your keywords suit your brand’s products and services. Remember: Success on social media is dependent upon a combination of keyword usage and content creation. Investing in one without the other won’t produce results. Use this guide as a starting point to generate keywords relevant to your 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES Here are seven key features our research uncovered: 1) Communities are driving competitive advantage for many B2B firms. More than 40% of the communities that made The Big List are now active and thriving. In active and thriving communities, content is updated regularly and the members in the directory often share bios and photos. 10 WAYS TO ENGAGE YOUR COMMUNITY ON SOCIAL MEDIA Engagement thrives on an exchange of ideas. And the better your questions, the more people will jump in and want to also be a part of the conversation. 2. Host a Contest. Contests are fun! People can win prizes! Prizes are great! Contests do best on Instagram and Facebook. WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS Breaking down silos between your department and theirs helps, “but you still have a responsibility to diversify who is on your own team, bringing more viewpoints to the table.”. Drive community and collaboration within your team. Internally, Fish says, “your team needs to look at power dynamics. Work on sharing the mic anddeveloping a
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. THE 2019 MOVERS AND SHAKERS HONOREES The 2019 Movers and Shakers Honorees. Congratulations to this year’s Movers and Shakers Award honorees below who have demonstrated that they are industry thought leaders in the use of social media for their brand or client. This prestigious group was honored for how they’ve shakin’ up their social media strategy during the opening JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWEST The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
OVERVIEW - THE SOCIAL SHAKE-UP SHOW SEPTEMBER 2020 VIRTUAL THE SOCIAL SHAKE-UP SHOWLIVE: September 22-23, 2021 | Atlanta, GA. The only virtual social media conference of its kind—focused on using social media to “shake up” your brand, sales and employee and customer engagement. The Social Shake-Up features breakthrough thinking and real connections with marketers across corporate America. THE SOCIAL SHAKE-UP SHOW 2021 TRAVEL & SAFETY GUIDELINES The Social Shake-Up Show 2021 in Atlanta, GA is bringing the best minds in social media together again, safety and in accordance with the CDC & GA Guidelines. AGENDA - THE SOCIAL SHAKE-UP SHOW SEPT. 2020 VIRTUAL Wednesday, September 23. 11:00 AM - 12:30 PM. Social Media on a Shoestring Workshop (Included With All-Access Registrations) Our trainers will share strategies and tools for making the most of a meager social media budget. Attendees will work in groups to brainstorm plans for low-budget social campaigns. AGENDA - THE SOCIAL SHAKE-UP SHOW The Role of the Social Practitioner; Crises on Social Media; Inclusive Marketing; Accessibility in Social Media; Community through Content;Shoestring Budgets
SPEAKERS - THE SOCIAL SHAKE-UP SHOW 2021 IN ATLANTA Check out the lineup of stellar speakers joining us in September for the 2021 Social Shake-Up Show! Our editorial team is actively recruiting speakers so be the first to WWW.SOCIALSHAKEUPSHOW.COM www.socialshakeupshow.com AGENDA - THE SOCIAL SHAKE-UP SHOW The Social Shake-Up. 10:45 am - 11:10 am. Don't Make Ads. Make TikToks: Creating Authentic and Engaging Content for Brands. Creativity rests at the core of the TikTok experience. By tapping into that experience, brands have the unique opportunity to engage in a two-way conversation with a new audience. In this session, attendeeswill learn
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW TO CRAFT A WINNING C-SUITE SOCIAL MEDIA STRATEGY Facebook: This channel is a great way to show a more personal side of your executive.The CEO of PepsiCo, Ramon Laguarta, balances business-oriented and personal messaging. Twitter: This channel is great for quickly sending concise updates and connecting with the media.Adena Friedman, the CEO of Nasdaq, does a great job at sharing her organization’s tweets and expounding on them, thus JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020. HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING The solution is to make sure your posts and your keywords suit your brand’s products and services. Remember: Success on social media is dependent upon a combination of keyword usage and content creation. Investing in one without the other won’t produce results. Use this guide as a starting point to generate keywords relevant to yourSOCIAL SHAKE UP
Our cornerstone, can’t-miss event! The largest gathering for socialmedia trends.
SOCIAL SHAKE-UP SPRING TUNE-UP VIRTUAL EVENT The 2021 Social Shake-Up Show is returning to the ATL this September. Join us to shake up your social strategies, network (in person!) and learn from social media platforms, brands and agencies who are crushing their social media efforts. All-In with SSU 2021 tickets SSU Virtual + Live are now available. 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES Here are seven key features our research uncovered: 1) Communities are driving competitive advantage for many B2B firms. More than 40% of the communities that made The Big List are now active and thriving. In active and thriving communities, content is updated regularly and the members in the directory often share bios and photos. WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS Breaking down silos between your department and theirs helps, “but you still have a responsibility to diversify who is on your own team, bringing more viewpoints to the table.”. Drive community and collaboration within your team. Internally, Fish says, “your team needs to look at power dynamics. Work on sharing the mic anddeveloping a
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020. HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING The solution is to make sure your posts and your keywords suit your brand’s products and services. Remember: Success on social media is dependent upon a combination of keyword usage and content creation. Investing in one without the other won’t produce results. Use this guide as a starting point to generate keywords relevant to yourSOCIAL SHAKE UP
Our cornerstone, can’t-miss event! The largest gathering for socialmedia trends.
SOCIAL SHAKE-UP SPRING TUNE-UP VIRTUAL EVENT The 2021 Social Shake-Up Show is returning to the ATL this September. Join us to shake up your social strategies, network (in person!) and learn from social media platforms, brands and agencies who are crushing their social media efforts. All-In with SSU 2021 tickets SSU Virtual + Live are now available. 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES Here are seven key features our research uncovered: 1) Communities are driving competitive advantage for many B2B firms. More than 40% of the communities that made The Big List are now active and thriving. In active and thriving communities, content is updated regularly and the members in the directory often share bios and photos. WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS Breaking down silos between your department and theirs helps, “but you still have a responsibility to diversify who is on your own team, bringing more viewpoints to the table.”. Drive community and collaboration within your team. Internally, Fish says, “your team needs to look at power dynamics. Work on sharing the mic anddeveloping a
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. AGENDA - THE SOCIAL SHAKE-UP SHOW SEPT. 2020 VIRTUAL Wednesday, September 23. 11:00 AM - 12:30 PM. Social Media on a Shoestring Workshop (Included With All-Access Registrations) Our trainers will share strategies and tools for making the most of a meager social media budget. Attendees will work in groups to brainstorm plans for low-budget social campaigns. AGENDA - THE SOCIAL SHAKE-UP SHOW The Social Shake-Up. 10:45 am - 11:10 am. Don't Make Ads. Make TikToks: Creating Authentic and Engaging Content for Brands. Creativity rests at the core of the TikTok experience. By tapping into that experience, brands have the unique opportunity to engage in a two-way conversation with a new audience. In this session, attendeeswill learn
SOCIAL SHAKE UP
Our cornerstone, can’t-miss event! The largest gathering for socialmedia trends.
SOCIAL SHAKE-UP SPRING TUNE-UP VIRTUAL EVENT The 2021 Social Shake-Up Show is returning to the ATL this September. Join us to shake up your social strategies, network (in person!) and learn from social media platforms, brands and agencies who are crushing their social media efforts. All-In with SSU 2021 tickets SSU Virtual + Live are now available. SPEAKERS - THE SOCIAL SHAKE-UP SHOW For questions regarding registration or about the Show, please contact Client Services at clientservices@accessintel.com; 888-707-5814. THE 4 STAGES OF A SOCIAL MEDIA CUSTOMER JOURNEY The 4 Stages of a Social Media Customer Journey By: Franklin Goldberg, Founder, Amplify Marketing Services. December 11, 2019 WWW.SOCIALSHAKEUPSHOW.COM www.socialshakeupshow.com 5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. THE 2019 MOVERS AND SHAKERS HONOREES The 2019 Movers and Shakers Honorees. Congratulations to this year’s Movers and Shakers Award honorees below who have demonstrated that they are industry thought leaders in the use of social media for their brand or client. This prestigious group was honored for how they’ve shakin’ up their social media strategy during the opening HOW COCA-COLA USES MULTIMEDIA TO CONNECT AND ENGAGE The human brain processes images 60,000 times faster than text, which certainly explains the rise of Instagram, Snapchat and other photo-driven platforms. As competition for eyeballs becomes more dizzying by the day, companies like Coca-Cola are leaning JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020. HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING The solution is to make sure your posts and your keywords suit your brand’s products and services. Remember: Success on social media is dependent upon a combination of keyword usage and content creation. Investing in one without the other won’t produce results. Use this guide as a starting point to generate keywords relevant to your AGENDA - THE SOCIAL SHAKE-UP SHOW The Social Shake-Up. 10:45 am - 11:10 am. Don't Make Ads. Make TikToks: Creating Authentic and Engaging Content for Brands. Creativity rests at the core of the TikTok experience. By tapping into that experience, brands have the unique opportunity to engage in a two-way conversation with a new audience. In this session, attendeeswill learn
SOCIAL SHAKE-UP SPRING TUNE-UP VIRTUAL EVENT The 2021 Social Shake-Up Show is returning to the ATL this September. Join us to shake up your social strategies, network (in person!) and learn from social media platforms, brands and agencies who are crushing their social media efforts. All-In with SSU 2021 tickets SSU Virtual + Live are now available. 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES Here are seven key features our research uncovered: 1) Communities are driving competitive advantage for many B2B firms. More than 40% of the communities that made The Big List are now active and thriving. In active and thriving communities, content is updated regularly and the members in the directory often share bios and photos. 5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS Breaking down silos between your department and theirs helps, “but you still have a responsibility to diversify who is on your own team, bringing more viewpoints to the table.”. Drive community and collaboration within your team. Internally, Fish says, “your team needs to look at power dynamics. Work on sharing the mic anddeveloping a
WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020. HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING The solution is to make sure your posts and your keywords suit your brand’s products and services. Remember: Success on social media is dependent upon a combination of keyword usage and content creation. Investing in one without the other won’t produce results. Use this guide as a starting point to generate keywords relevant to your AGENDA - THE SOCIAL SHAKE-UP SHOW The Social Shake-Up. 10:45 am - 11:10 am. Don't Make Ads. Make TikToks: Creating Authentic and Engaging Content for Brands. Creativity rests at the core of the TikTok experience. By tapping into that experience, brands have the unique opportunity to engage in a two-way conversation with a new audience. In this session, attendeeswill learn
SOCIAL SHAKE-UP SPRING TUNE-UP VIRTUAL EVENT The 2021 Social Shake-Up Show is returning to the ATL this September. Join us to shake up your social strategies, network (in person!) and learn from social media platforms, brands and agencies who are crushing their social media efforts. All-In with SSU 2021 tickets SSU Virtual + Live are now available. 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES Here are seven key features our research uncovered: 1) Communities are driving competitive advantage for many B2B firms. More than 40% of the communities that made The Big List are now active and thriving. In active and thriving communities, content is updated regularly and the members in the directory often share bios and photos. 5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS Breaking down silos between your department and theirs helps, “but you still have a responsibility to diversify who is on your own team, bringing more viewpoints to the table.”. Drive community and collaboration within your team. Internally, Fish says, “your team needs to look at power dynamics. Work on sharing the mic anddeveloping a
WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. AGENDA - THE SOCIAL SHAKE-UP SHOW The Social Shake-Up. 10:45 am - 11:10 am. Don't Make Ads. Make TikToks: Creating Authentic and Engaging Content for Brands. Creativity rests at the core of the TikTok experience. By tapping into that experience, brands have the unique opportunity to engage in a two-way conversation with a new audience. In this session, attendeeswill learn
SOCIAL SHAKE-UP SPRING TUNE-UP VIRTUAL EVENT The 2021 Social Shake-Up Show is returning to the ATL this September. Join us to shake up your social strategies, network (in person!) and learn from social media platforms, brands and agencies who are crushing their social media efforts. All-In with SSU 2021 tickets SSU Virtual + Live are now available. SPEAKERS - THE SOCIAL SHAKE-UP SHOW For questions regarding registration or about the Show, please contact Client Services at clientservices@accessintel.com; 888-707-5814. THE 4 STAGES OF A SOCIAL MEDIA CUSTOMER JOURNEY The 4 Stages of a Social Media Customer Journey By: Franklin Goldberg, Founder, Amplify Marketing Services. December 11, 2019 WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. THE 2019 MOVERS AND SHAKERS HONOREES The 2019 Movers and Shakers Honorees. Congratulations to this year’s Movers and Shakers Award honorees below who have demonstrated that they are industry thought leaders in the use of social media for their brand or client. This prestigious group was honored for how they’ve shakin’ up their social media strategy during the opening HOW COCA-COLA USES MULTIMEDIA TO CONNECT AND ENGAGE The human brain processes images 60,000 times faster than text, which certainly explains the rise of Instagram, Snapchat and other photo-driven platforms. As competition for eyeballs becomes more dizzying by the day, companies like Coca-Cola are leaning HOW ARBY'S USES SOCIAL LISTENING TO UNDERSTAND (AND November 21, 2017. To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor how the brand’s highly inventive posts are received—and translates the feedback into sharper content for the future. 7 WAYS VANGUARD DROVE FAN ENGAGEMENT WITH 'INVEST LIKE YOU In its “Invest Like You Own the Place” effort, Vanguard’s social team empowered and engaged current and potential clients with a combination of bold red visuals, humor, contests and fan stories. Kristin Thomas, manager of Vanguard’s personal investor social media team, was an integral part of the campaign, and shares her toptakeaways
JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING The solution is to make sure your posts and your keywords suit your brand’s products and services. Remember: Success on social media is dependent upon a combination of keyword usage and content creation. Investing in one without the other won’t produce results. Use this guide as a starting point to generate keywords relevant to your 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES Here are seven key features our research uncovered: 1) Communities are driving competitive advantage for many B2B firms. More than 40% of the communities that made The Big List are now active and thriving. In active and thriving communities, content is updated regularly and the members in the directory often share bios and photos. 5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS Breaking down silos between your department and theirs helps, “but you still have a responsibility to diversify who is on your own team, bringing more viewpoints to the table.”. Drive community and collaboration within your team. Internally, Fish says, “your team needs to look at power dynamics. Work on sharing the mic anddeveloping a
10 WAYS TO ENGAGE YOUR COMMUNITY ON SOCIAL MEDIA Engagement thrives on an exchange of ideas. And the better your questions, the more people will jump in and want to also be a part of the conversation. 2. Host a Contest. Contests are fun! People can win prizes! Prizes are great! Contests do best on Instagram and Facebook. WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. FOR SOUTHWEST AIRLINES, CULTURE DETERMINES WHO OWNS SOCIALSEE MORE ON SOCIALSHAKEUPSHOW.COM THE 2019 MOVERS AND SHAKERS HONOREES The 2019 Movers and Shakers Honorees. Congratulations to this year’s Movers and Shakers Award honorees below who have demonstrated that they are industry thought leaders in the use of social media for their brand or client. This prestigious group was honored for how they’ve shakin’ up their social media strategy during the opening JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING The solution is to make sure your posts and your keywords suit your brand’s products and services. Remember: Success on social media is dependent upon a combination of keyword usage and content creation. Investing in one without the other won’t produce results. Use this guide as a starting point to generate keywords relevant to your 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIES Here are seven key features our research uncovered: 1) Communities are driving competitive advantage for many B2B firms. More than 40% of the communities that made The Big List are now active and thriving. In active and thriving communities, content is updated regularly and the members in the directory often share bios and photos. 5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS Breaking down silos between your department and theirs helps, “but you still have a responsibility to diversify who is on your own team, bringing more viewpoints to the table.”. Drive community and collaboration within your team. Internally, Fish says, “your team needs to look at power dynamics. Work on sharing the mic anddeveloping a
10 WAYS TO ENGAGE YOUR COMMUNITY ON SOCIAL MEDIA Engagement thrives on an exchange of ideas. And the better your questions, the more people will jump in and want to also be a part of the conversation. 2. Host a Contest. Contests are fun! People can win prizes! Prizes are great! Contests do best on Instagram and Facebook. WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. FOR SOUTHWEST AIRLINES, CULTURE DETERMINES WHO OWNS SOCIALSEE MORE ON SOCIALSHAKEUPSHOW.COM THE 2019 MOVERS AND SHAKERS HONOREES The 2019 Movers and Shakers Honorees. Congratulations to this year’s Movers and Shakers Award honorees below who have demonstrated that they are industry thought leaders in the use of social media for their brand or client. This prestigious group was honored for how they’ve shakin’ up their social media strategy during the opening JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWEST The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
OVERVIEW - THE SOCIAL SHAKE-UP SHOW SEPTEMBER 2020 VIRTUAL THE SOCIAL SHAKE-UP SHOWLIVE: September 22-23, 2021 | Atlanta, GA. The only virtual social media conference of its kind—focused on using social media to “shake up” your brand, sales and employee and customer engagement. The Social Shake-Up features breakthrough thinking and real connections with marketers across corporate America. AGENDA - THE SOCIAL SHAKE-UP SHOW The Social Shake-Up. 10:45 am - 11:10 am. Don't Make Ads. Make TikToks: Creating Authentic and Engaging Content for Brands. Creativity rests at the core of the TikTok experience. By tapping into that experience, brands have the unique opportunity to engage in a two-way conversation with a new audience. In this session, attendeeswill learn
SOCIAL SHAKE-UP SPRING TUNE-UP VIRTUAL EVENT The 2021 Social Shake-Up Show is returning to the ATL this September. Join us to shake up your social strategies, network (in person!) and learn from social media platforms, brands and agencies who are crushing their social media efforts. All-In with SSU 2021 tickets SSU Virtual + Live are now available. THE 4 STAGES OF A SOCIAL MEDIA CUSTOMER JOURNEY The 4 Stages of a Social Media Customer Journey By: Franklin Goldberg, Founder, Amplify Marketing Services. December 11, 2019 HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. 5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. THE 2019 MOVERS AND SHAKERS HONOREES The 2019 Movers and Shakers Honorees. Congratulations to this year’s Movers and Shakers Award honorees below who have demonstrated that they are industry thought leaders in the use of social media for their brand or client. This prestigious group was honored for how they’ve shakin’ up their social media strategy during the opening HOW TO CRAFT A WINNING C-SUITE SOCIAL MEDIA STRATEGY Facebook: This channel is a great way to show a more personal side of your executive.The CEO of PepsiCo, Ramon Laguarta, balances business-oriented and personal messaging. Twitter: This channel is great for quickly sending concise updates and connecting with the media.Adena Friedman, the CEO of Nasdaq, does a great job at sharing her organization’s tweets and expounding on them, thus WHAT IS COMPUTATIONAL SOCIAL SCIENCE, AND HOW WILL IT The applications for computational social science are profound. Brands could decode what makes ideas spread, who and what influences influencers. Inevitably, this will spread to the rest of the industry. It’s time to prepare. Digital marketers must adopt the term computational communications. We must create standards formeasurement, data
JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020. 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIESB2B ONLINE DIRECTORYB2BPART COMMUNITY
Here are seven key features our research uncovered: 1) Communities are driving competitive advantage for many B2B firms. More than 40% of the communities that made The Big List are now active and thriving. In active and thriving communities, content is updated regularly and the members in the directory often share bios and photos. HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING The solution is to make sure your posts and your keywords suit your brand’s products and services. Remember: Success on social media is dependent upon a combination of keyword usage and content creation. Investing in one without the other won’t produce results. Use this guide as a starting point to generate keywords relevant to your THE 4 STAGES OF A SOCIAL MEDIA CUSTOMER JOURNEY The 4 Stages of a Social Media Customer Journey By: Franklin Goldberg, Founder, Amplify Marketing Services. December 11, 2019 WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS Breaking down silos between your department and theirs helps, “but you still have a responsibility to diversify who is on your own team, bringing more viewpoints to the table.”. Drive community and collaboration within your team. Internally, Fish says, “your team needs to look at power dynamics. Work on sharing the mic anddeveloping a
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. THE 2019 MOVERS AND SHAKERS HONOREES The 2019 Movers and Shakers Honorees. Congratulations to this year’s Movers and Shakers Award honorees below who have demonstrated that they are industry thought leaders in the use of social media for their brand or client. This prestigious group was honored for how they’ve shakin’ up their social media strategy during the opening JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWESTAGENDAFAQSOVERVIEWSPEAKERSDIGITAL TALENTPAID SOCIAL The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
SOCIAL MEDIA AWARDS 2020 The Social Media awards are open to all agency, corporation, nonprofit/association, and government organizations. To be eligible, the campaigns you are highlighting must have taken place (either in part or in full) between December 4, 2019, and December 11, 2020. 7 KEY TRENDS IN ONLINE B2B CUSTOMER COMMUNITIESB2B ONLINE DIRECTORYB2BPART COMMUNITY
Here are seven key features our research uncovered: 1) Communities are driving competitive advantage for many B2B firms. More than 40% of the communities that made The Big List are now active and thriving. In active and thriving communities, content is updated regularly and the members in the directory often share bios and photos. HOW TO USE KEYWORDS TO IMPROVE YOUR SOCIAL MEDIA MARKETING The solution is to make sure your posts and your keywords suit your brand’s products and services. Remember: Success on social media is dependent upon a combination of keyword usage and content creation. Investing in one without the other won’t produce results. Use this guide as a starting point to generate keywords relevant to your THE 4 STAGES OF A SOCIAL MEDIA CUSTOMER JOURNEY The 4 Stages of a Social Media Customer Journey By: Franklin Goldberg, Founder, Amplify Marketing Services. December 11, 2019 WHAT SOCIAL MEDIA PLATFORM ARE YOU? January 30, 2020. Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personalidentity
5 WAYS TO TRANSFORM 'DIVERSITY & INCLUSION' FROM BUZZWORDS Breaking down silos between your department and theirs helps, “but you still have a responsibility to diversify who is on your own team, bringing more viewpoints to the table.”. Drive community and collaboration within your team. Internally, Fish says, “your team needs to look at power dynamics. Work on sharing the mic anddeveloping a
5 TIPS FOR ENGAGING WITH PROSPECTS THROUGH LINKEDIN Don’t send a 1,000-word opening introduction to a new prospect. Instead, keep things short and sweet. If you send them a message, keep the focus of the message on a single topic. Ask one question. Share one piece of content. Mention one connection that you have with them. HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. THE 2019 MOVERS AND SHAKERS HONOREES The 2019 Movers and Shakers Honorees. Congratulations to this year’s Movers and Shakers Award honorees below who have demonstrated that they are industry thought leaders in the use of social media for their brand or client. This prestigious group was honored for how they’ve shakin’ up their social media strategy during the opening JOIN BRANDS LIKE FACEBOOK, ARBY'S, ESPN, SOUTHWEST The Social Shake-Up 2021 | LIVE! September 22-23, Atlanta, GA. Our cornerstone, can’t-miss event! The largest gathering for social media trends. Registration opens this spring. REGISTER. The Social Shake-Up Spring Tune-Up 2021. This virtual event covered the latest social media features across. every platform and how brands are usingthem.
OVERVIEW - THE SOCIAL SHAKE-UP SHOW SEPTEMBER 2020 VIRTUAL THE SOCIAL SHAKE-UP SHOWLIVE: September 22-23, 2021 | Atlanta, GA. The only virtual social media conference of its kind—focused on using social media to “shake up” your brand, sales and employee and customer engagement. The Social Shake-Up features breakthrough thinking and real connections with marketers across corporate America. THE 4 STAGES OF A SOCIAL MEDIA CUSTOMER JOURNEY The 4 Stages of a Social Media Customer Journey By: Franklin Goldberg, Founder, Amplify Marketing Services. December 11, 2019 HOME - SOCIALSHAKEUP Welcome to the Community. Collaborate with peers to share strategic advice, solve challenges and develop new approaches. Learn More HOW LOGITECH USES MICRO INFLUENCERS TO PROMOTE ITS BRAND It starts with knowing your audience and understanding your brand. Your next step is to search for influencers who already speak directly with that target audience. They already hold a tight relationship with them. Then it is time to listen, participate in their community and engage with their content to ensure compatibility. HOW TO CRAFT A WINNING C-SUITE SOCIAL MEDIA STRATEGY Facebook: This channel is a great way to show a more personal side of your executive.The CEO of PepsiCo, Ramon Laguarta, balances business-oriented and personal messaging. Twitter: This channel is great for quickly sending concise updates and connecting with the media.Adena Friedman, the CEO of Nasdaq, does a great job at sharing her organization’s tweets and expounding on them, thus WHAT'S IN A TWEET? OPTIMAL TWEET LENGTHS AND READABILITY Writer and communications expert Ann Wylie shares the latest research on how long tweets, words and hashtags should be for maximum engagement on Twitter. See also: tips for readability scores, use of slang, punctuation and parts of speech. CONTACT US - SOCIALSHAKEUP How to get in contact with us. Your Phone Number (optional) To 5 THREATS TO YOUR NONPROFIT'S REPUTATION ON SOCIAL MEDIA Dark money groups. Dark money groups incite tensions and use legitimate movements as a cover for their nefarious purposes. “Glades Lives Matter” is an example wherein environmental groups are being accused of trying to put hardworking farmers out ofbusiness.
7 WAYS VANGUARD DROVE FAN ENGAGEMENT WITH 'INVEST LIKE YOU In its “Invest Like You Own the Place” effort, Vanguard’s social team empowered and engaged current and potential clients with a combination of bold red visuals, humor, contests and fan stories. Kristin Thomas, manager of Vanguard’s personal investor social media team, was an integral part of the campaign, and shares her toptakeaways
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