PROGRAMMATIC ADVERTISING COMPANY SmartyAds is a full stack programmatic ad buying company which offers the best-in-class profitable ad monetization and media buying solutions for advertisers and publishers in the digital marketing

industry

WHITE LABEL ADVERTISING PLATFORMS SmartHub (previously SmartyAds White Label Ad Exchange) is a market-ready programmatic platform designed for rapid deployment of a robust independent ad exchange. Create, navigate and grow your self-branded solution into an ultimately profitable marketplace. Learn

more.

MOBILE AD FORMATS

Mobile rich media ads are delivered in the form of mobile banner ad format that includes a set of HTML, CSS, JS, and image files. Mobile rich media ad type enables the advertiser to implement the boldest creative ideas. High engagement. High interactivity. High conversion. SELLING AD SPACE ON YOUR WEBSITE: 3 TIPS THAT REALLY WORK Below you will find the three most popular ways to sell ad spaces by publishers. 1. Affiliate Marketing. The fastest, and possibly easiest, way to start earning money with your website is to become an affiliate publisher by joining an affiliate program. TOP 10 DEMAND-SIDE PLATFORMS (DSPS) TO PAY ATTENTION FOR In 2021 the global market of demand side platform DSP solutions is booming and is expected to boost with a CAGR of 30.0% (29680 million) by 2025 as featured in the GlobeNewswire report. For the record, the market accounted for 10410 million back in 2019. Google marketing platform, Facebook, and Amazon advertising solutions are still here

and

BRAND AWARENESS KPIS AND METRICS CPM VS CPC: WHICH IS BETTER FOR PROGRAMMATIC ADVERTISING The main difference between CPC and CPM lies in cost, how it is calculated, and what kind of factors your ad pricing relies on when you advertise. CPM stands for “cost per mille” (where “mille” is a Latin word which translates as “thousand”) and means “cost per thousand impressions”. In practice, this means that the price WHAT IS REMINDER ADVERTISING? Reminder advertising is one of the most traditional and powerful methods of promoting an existing brand, maintaining the long product life cycle, and retaining your loyal customers for the years to come. It can be used in a variety of formats, both desktop, and WHAT IS MEDIA BUYING? 3 STAGES OF MEDIA BUYING PROCESS What Is Media Buying? The Media buying process is a set of strategic wholesale multi-platform ad space purchases, negotiations, and arrangements aimed at finding the most advantageous placement at the lowest price for the period.. Media buying falls into the paid media category and generally means the procurement of media space and time for displaying ad creatives. DIRECT RESPONSE MARKETING : EXAMPLES AND BENEFITS Direct response marketing is a type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in the advertiser’s offer. Unlike other marketing types, the direct response requires little or no time waiting to see measurable results. Advertisers are able to access performance from the moment the campaign is launched. PROGRAMMATIC ADVERTISING COMPANY SmartyAds is a full stack programmatic ad buying company which offers the best-in-class profitable ad monetization and media buying solutions for advertisers and publishers in the digital marketing

industry

WHITE LABEL ADVERTISING PLATFORMS SmartHub (previously SmartyAds White Label Ad Exchange) is a market-ready programmatic platform designed for rapid deployment of a robust independent ad exchange. Create, navigate and grow your self-branded solution into an ultimately profitable marketplace. Learn

more.

MOBILE AD FORMATS

Mobile rich media ads are delivered in the form of mobile banner ad format that includes a set of HTML, CSS, JS, and image files. Mobile rich media ad type enables the advertiser to implement the boldest creative ideas. High engagement. High interactivity. High conversion. SELLING AD SPACE ON YOUR WEBSITE: 3 TIPS THAT REALLY WORK Below you will find the three most popular ways to sell ad spaces by publishers. 1. Affiliate Marketing. The fastest, and possibly easiest, way to start earning money with your website is to become an affiliate publisher by joining an affiliate program. TOP 10 DEMAND-SIDE PLATFORMS (DSPS) TO PAY ATTENTION FOR In 2021 the global market of demand side platform DSP solutions is booming and is expected to boost with a CAGR of 30.0% (29680 million) by 2025 as featured in the GlobeNewswire report. For the record, the market accounted for 10410 million back in 2019. Google marketing platform, Facebook, and Amazon advertising solutions are still here

and

BRAND AWARENESS KPIS AND METRICS CPM VS CPC: WHICH IS BETTER FOR PROGRAMMATIC ADVERTISING The main difference between CPC and CPM lies in cost, how it is calculated, and what kind of factors your ad pricing relies on when you advertise. CPM stands for “cost per mille” (where “mille” is a Latin word which translates as “thousand”) and means “cost per thousand impressions”. In practice, this means that the price WHAT IS REMINDER ADVERTISING? Reminder advertising is one of the most traditional and powerful methods of promoting an existing brand, maintaining the long product life cycle, and retaining your loyal customers for the years to come. It can be used in a variety of formats, both desktop, and WHAT IS MEDIA BUYING? 3 STAGES OF MEDIA BUYING PROCESS What Is Media Buying? The Media buying process is a set of strategic wholesale multi-platform ad space purchases, negotiations, and arrangements aimed at finding the most advantageous placement at the lowest price for the period.. Media buying falls into the paid media category and generally means the procurement of media space and time for displaying ad creatives. DIRECT RESPONSE MARKETING : EXAMPLES AND BENEFITS Direct response marketing is a type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in the advertiser’s offer. Unlike other marketing types, the direct response requires little or no time waiting to see measurable results. Advertisers are able to access performance from the moment the campaign is launched.

DIGITAL AD FORMATS

We offer a wide range of programmatic-friendly ad formats to enhance your digital advertising campaign. Static, video and animated ad creatives allow marketers to capture the entire customer experience across all touchpoints along the journey. With traditional display, interactive rich media, organic native and unique video ads, brands

get the

SELF-SERVICE AD PLATFORM FOR AD CAMPAIGN MANAGEMENT Ad Creative Tools. Self-serve advertising platform lets you pre-define online advertising beforehand and set additional parameters for specific creative types: Select the creative type and placement. Specify the traffic types (Desktop, In App, or Mobile Web) and mobile

device

WHAT ARE RICH MEDIA ADS AND WHY DOES ANY BUSINESS NEED IT? What are rich media ads? Let’s have a look at their essence, formats, and benefits to find out. WHAT IS MEDIA BUYING? 3 STAGES OF MEDIA BUYING PROCESS What Is Media Buying? The Media buying process is a set of strategic wholesale multi-platform ad space purchases, negotiations, and arrangements aimed at finding the most advantageous placement at the lowest price for the period.. Media buying falls into the paid media category and generally means the procurement of media space and time for displaying ad creatives. HOW TO ACTIVATE PUSH TRAFFIC AND MAKE THE MOST OF IT Based on push statistics for iOS and Android, an average US citizen gets 46 push notifications every day. The opt-in rate for this format is high for Android (91,1%) and IOS devices (43,3%), meaning that people are actually loyal to such kind of notifications and voluntarily subscribe to them.Currently, pushes feature one of the highest CTR (4.1% on Android, and 1.7% on iOS) along with DIFFERENCE BETWEEN SEM AND SEO: WHAT'S BETTER? Difference between SEM and SEO and how to choose the strategy that will work best for your brand. WHAT IS A DMP? THINGS THEY DO FOR MARKETING CAMPAIGNS DMPs analyze data about user’s past clicks, downloads, preferences, and engagement. A DMP records how users interact with an ad creative and evaluate which offers get the most positive response. This information is highly important for strategic optimization of your ad

campaigns.

WHAT IS DISPLAY ADVERTISING? A PROGRAMMATIC GUIDE FOR NEWBIES A Demand-Side Platform (DSP) is a programmatic tool for advertisers. It features the self-serve dashboard in which advertisers adjust display ad campaign settings. Then, a DSP checks inventory available at ad exchanges and matches suitable inventory slots to given ad

units.

WHAT IS THE DIFFERENCE BETWEEN DSP VS SSP DSP is a platform that is used by the advertisers to buy inventory, while ad network and ad exchange are the places where DSP, SSP, and other platforms connect. In particular, ad networks can buy, sort, and classify ad impressions, then sell it in a bulk to the advertisers interested in reaching a specified audience segment. WHAT IS OTT ADVERTISING? BENEFITS AND CHALLENGES OF OTT ADS Before we get into details, it is important to get an OTT advertising definition. OTT advertising is an individualized content provided to the viewers' TV sets while they watch the same TV show. Thus, OTT advertising is a targeted ad delivery on Internet-connected TV sets enabled by programmatic technology.

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VIEWABILITY & BRAND SAFETY Take advantage of measurement solutions for guaranteed brand safety and enhanced viewability of every single ad impression. SmartyAds company created a robust programmatic advertising ecosystem that unites media buyers & sellers, Ad Networks, Data Management Platforms and Agency Trading Desks – all under one roof to fuel truly digital marketing success. Our insight-driven ad tech products help partners to focus their budgets on the best-performing media channels and achieve results that surpass the most daring

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