SMART ADSERVER

Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners -

Adserving

YOUR CONNECTED TV ADVERTISING PLATFORM Connected TV Advertising simplified for media rights owners and publishers. Connected TV Demand, PMPs, programmatic CTV. LOGIN | SMART CLIENT PORTAL Smart Client Portal Customer Secure Login Page. Login to your Smart Client Portal Customer Account. ADVANCED TV, WHAT ARE THE DIFFERENCES BETWEEN OTT, CTV Addressable television content is provided by multichannel video programming distributors for pay television, cable television, satellite television, and on-demand subscribers. Unlike OTT content, which is broadcast via Internet services and therefore does not rely on cable connections, ads on addressable television are broadcasted at

the level

HOME

Join our forum and find answers to your questions. Ideazone. Shape the future of Smart's platform with your ideas. RESTful WebAPIs. Get access to the list of our WebAPIs resources list. Smart University. Grow your knowledge with our courses and exams. Documentation. Find articles about how to

TAGGING GUIDE 1

AD API - GET METHOD (LEGACY) Important notice This article describes Smart’s legacy Ad API, which is based on the HTTP GET method. At this time, it is still supported but will be deprecated in the future. For any new integrations, Smart strongly recommends the new Ad API which uses HTTP POST requests: see Ad API - usage and Ad API -

TAGGING GUIDE 3

sas.refresh() When using sas.refresh, the following rules apply for the formatId:. the formatId can be integer, string or array; if no formatId is specified, all the ad calls done in the page will be reloaded; if a formatId is specified, the ad will be called using the standard call type; this applies even if the ad was previously called using the OneCall call type VAST - OVERLAY SCRIPT TEMPLATES - SMART some parameters are available only in later versions of the VAST standard (see columns VAST 2.0/3.0/4.x) some parameters are taken into account only if you are using one of Smart's proprietary video solutions - see column "Only for Smart Instream Plugins / Embedded Ad

Manager / SDKs"

CREATIVE OPTIMIZATION Creative optimization applies to the creatives within an insertion. By default, creatives in an insertion all have the same weight (share of voice): for instance, when there are 3 creatives in an insertion, by default, each creative will get 33% of the insertion's total

impression volume.

SMART ADSERVER

Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners -

Adserving

YOUR CONNECTED TV ADVERTISING PLATFORM Connected TV Advertising simplified for media rights owners and publishers. Connected TV Demand, PMPs, programmatic CTV. LOGIN | SMART CLIENT PORTAL Smart Client Portal Customer Secure Login Page. Login to your Smart Client Portal Customer Account. ADVANCED TV, WHAT ARE THE DIFFERENCES BETWEEN OTT, CTV Addressable television content is provided by multichannel video programming distributors for pay television, cable television, satellite television, and on-demand subscribers. Unlike OTT content, which is broadcast via Internet services and therefore does not rely on cable connections, ads on addressable television are broadcasted at

the level

HOME

Join our forum and find answers to your questions. Ideazone. Shape the future of Smart's platform with your ideas. RESTful WebAPIs. Get access to the list of our WebAPIs resources list. Smart University. Grow your knowledge with our courses and exams. Documentation. Find articles about how to

TAGGING GUIDE 1

AD API - GET METHOD (LEGACY) Important notice This article describes Smart’s legacy Ad API, which is based on the HTTP GET method. At this time, it is still supported but will be deprecated in the future. For any new integrations, Smart strongly recommends the new Ad API which uses HTTP POST requests: see Ad API - usage and Ad API -

TAGGING GUIDE 3

sas.refresh() When using sas.refresh, the following rules apply for the formatId:. the formatId can be integer, string or array; if no formatId is specified, all the ad calls done in the page will be reloaded; if a formatId is specified, the ad will be called using the standard call type; this applies even if the ad was previously called using the OneCall call type VAST - OVERLAY SCRIPT TEMPLATES - SMART some parameters are available only in later versions of the VAST standard (see columns VAST 2.0/3.0/4.x) some parameters are taken into account only if you are using one of Smart's proprietary video solutions - see column "Only for Smart Instream Plugins / Embedded Ad

Manager / SDKs"

CREATIVE OPTIMIZATION Creative optimization applies to the creatives within an insertion. By default, creatives in an insertion all have the same weight (share of voice): for instance, when there are 3 creatives in an insertion, by default, each creative will get 33% of the insertion's total

impression volume.

HOME

Join our forum and find answers to your questions. Ideazone. Shape the future of Smart's platform with your ideas. RESTful WebAPIs. Get access to the list of our WebAPIs resources list. Smart University. Grow your knowledge with our courses and exams. Documentation. Find articles about how to

IDENTITY INDICATOR

Smart Identity Indicator is a quarterly look at key metrics from Smart’s publishers on web & mobile inventory across eight key

markets.

CAREERS | SMART AD SERVER � The Ad Tech industry brings developers a ton of sharp and highly technical challenges. At Smart we have the chance to face them as a team, in order to come up with the best innovative solution developed with cutting-edge technologies. IN-FEED NATIVE AD AND ITS MANY SHADES The IAB has defined the Core Six types of native advertisements: paid search, recommendation widgets, promoted listings, in-ad, custom and in-feed. With the purpose of aiding the industry in reaching a consensus on definitions and structure, a framework is used to define and assess each one. In-feed, however, has the widest variation in

execution.

WHAT IS SERVER-TO-SERVER HEADER BIDDING? Because you will learn more about server-to-server header bidding. Header bidding has been a boon for publishers looking to maximize ad revenue by exposing their inventory to as many bidders as possible. But, as with any other advance, there’s a downside. From a purely technical perspective, the chief pitfall for header bidding is

latency.

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network

SHOWCASE

Instream Video Showcase CREATIVE OPTIMIZATION Creative optimization applies to the creatives within an insertion. By default, creatives in an insertion all have the same weight (share of voice): for instance, when there are 3 creatives in an insertion, by default, each creative will get 33% of the insertion's total

impression volume.

EVERYTHING YOU SHOULD KNOW ABOUT GOOGLE'S MOVE TO FIRST Google announced a few weeks ago their move from a second-price to a unified first-price auction. First, Google will shift to first-price auctions for display and video inventory sold through Google Ad Manager, its publisher exchange and ad server, by the end of 2019. This does not impact auctions for Search, YouTube, AdSense, Search or

other

PARALLAX - SMART ADSERVER GALLERY Parallax is the inline ad which shows piece of background during scroll action. It supports image, flash, agency script and html5. The template is available both for web and mobile web.

SMART ADSERVER

Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners -

Adserving

YOUR CONNECTED TV ADVERTISING PLATFORM Connected TV Advertising simplified for media rights owners and publishers. Connected TV Demand, PMPs, programmatic CTV.

HOME

Join our forum and find answers to your questions. Ideazone. Shape the future of Smart's platform with your ideas. RESTful WebAPIs. Get access to the list of our WebAPIs resources list. Smart University. Grow your knowledge with our courses and exams. Documentation. Find articles about how to AD API - GET METHOD (LEGACY) Important notice This article describes Smart’s legacy Ad API, which is based on the HTTP GET method. At this time, it is still supported but will be deprecated in the future. For any new integrations, Smart strongly recommends the new Ad API which uses HTTP POST requests: see Ad API - usage and Ad API - ADVANCED TV, WHAT ARE THE DIFFERENCES BETWEEN OTT, CTV Addressable television content is provided by multichannel video programming distributors for pay television, cable television, satellite television, and on-demand subscribers. Unlike OTT content, which is broadcast via Internet services and therefore does not rely on cable connections, ads on addressable television are broadcasted at

the level

TAGGING GUIDE 1

TAGGING GUIDE 3

sas.refresh() When using sas.refresh, the following rules apply for the formatId:. the formatId can be integer, string or array; if no formatId is specified, all the ad calls done in the page will be reloaded; if a formatId is specified, the ad will be called using the standard call type; this applies even if the ad was previously called using the OneCall call type CREATIVE OPTIMIZATION Creative optimization applies to the creatives within an insertion. By default, creatives in an insertion all have the same weight (share of voice): for instance, when there are 3 creatives in an insertion, by default, each creative will get 33% of the insertion's total

impression volume.

VIDEO.SMARTADSERVER.COM Instream Video Showcase VAST - OVERLAY SCRIPT TEMPLATES - SMART some parameters are available only in later versions of the VAST standard (see columns VAST 2.0/3.0/4.x) some parameters are taken into account only if you are using one of Smart's proprietary video solutions - see column "Only for Smart Instream Plugins / Embedded Ad

Manager / SDKs"

SMART ADSERVER

Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners -

Adserving

YOUR CONNECTED TV ADVERTISING PLATFORM Connected TV Advertising simplified for media rights owners and publishers. Connected TV Demand, PMPs, programmatic CTV.

HOME

Join our forum and find answers to your questions. Ideazone. Shape the future of Smart's platform with your ideas. RESTful WebAPIs. Get access to the list of our WebAPIs resources list. Smart University. Grow your knowledge with our courses and exams. Documentation. Find articles about how to AD API - GET METHOD (LEGACY) Important notice This article describes Smart’s legacy Ad API, which is based on the HTTP GET method. At this time, it is still supported but will be deprecated in the future. For any new integrations, Smart strongly recommends the new Ad API which uses HTTP POST requests: see Ad API - usage and Ad API - ADVANCED TV, WHAT ARE THE DIFFERENCES BETWEEN OTT, CTV Addressable television content is provided by multichannel video programming distributors for pay television, cable television, satellite television, and on-demand subscribers. Unlike OTT content, which is broadcast via Internet services and therefore does not rely on cable connections, ads on addressable television are broadcasted at

the level

TAGGING GUIDE 1

TAGGING GUIDE 3

sas.refresh() When using sas.refresh, the following rules apply for the formatId:. the formatId can be integer, string or array; if no formatId is specified, all the ad calls done in the page will be reloaded; if a formatId is specified, the ad will be called using the standard call type; this applies even if the ad was previously called using the OneCall call type VIDEO.SMARTADSERVER.COM Instream Video Showcase CREATIVE OPTIMIZATION Creative optimization applies to the creatives within an insertion. By default, creatives in an insertion all have the same weight (share of voice): for instance, when there are 3 creatives in an insertion, by default, each creative will get 33% of the insertion's total

impression volume.

VAST - OVERLAY SCRIPT TEMPLATES - SMART some parameters are available only in later versions of the VAST standard (see columns VAST 2.0/3.0/4.x) some parameters are taken into account only if you are using one of Smart's proprietary video solutions - see column "Only for Smart Instream Plugins / Embedded Ad

Manager / SDKs"

CAREERS | SMART AD SERVER � The Ad Tech industry brings developers a ton of sharp and highly technical challenges. At Smart we have the chance to face them as a team, in order to come up with the best innovative solution developed with cutting-edge technologies. IN-FEED NATIVE AD AND ITS MANY SHADES The IAB has defined the Core Six types of native advertisements: paid search, recommendation widgets, promoted listings, in-ad, custom and in-feed. With the purpose of aiding the industry in reaching a consensus on definitions and structure, a framework is used to define and assess each one. In-feed, however, has the widest variation in

execution.

LOGIN | SMART CLIENT PORTAL Smart Client Portal Customer Secure Login Page. Login to your Smart Client Portal Customer Account. WHAT IS SERVER-TO-SERVER HEADER BIDDING? Because you will learn more about server-to-server header bidding. Header bidding has been a boon for publishers looking to maximize ad revenue by exposing their inventory to as many bidders as possible. But, as with any other advance, there’s a downside. From a purely technical perspective, the chief pitfall for header bidding is

latency.

RICH MEDIA GALLERY

Mobile gallery. Rich media on mobile and tablets at your fingertips . Smart AdServer provides customizable ad templates for mobile web and mobile applications to deliver amazing ad experiences without any technical expertise. Check out the mobile rich media gallery. View

Demos.

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network VIDEO.SMARTADSERVER.COM Instream Video Showcase

TAGGING GUIDE 3

Read the Extended User Identification article for details including a sample. Header Bidding data Smart's Holistic+ offer allows you to run a full competition between direct (premium) campaigns, Smart's RTB+ and 3rd party SSPs (server-side and client-side header bidding): the highest bid will win while making sure that direct campaigns will deliver their guaranteed targets (volumes). PARALLAX - SMART ADSERVER GALLERY Parallax is the inline ad which shows piece of background during scroll action. It supports image, flash, agency script and html5. The template is available both for web and mobile web.

SMART ADSERVER

Smart Adserver | The Most Powerful Adserving and RTB Platform

SMART ADSERVER

Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners -

Adserving

YOUR CONNECTED TV ADVERTISING PLATFORM Connected TV Advertising simplified for media rights owners and publishers. Connected TV Demand, PMPs, programmatic CTV.

HOME

Join our forum and find answers to your questions. Ideazone. Shape the future of Smart's platform with your ideas. RESTful WebAPIs. Get access to the list of our WebAPIs resources list. Smart University. Grow your knowledge with our courses and exams. Documentation. Find articles about how to AD API - GET METHOD (LEGACY) Important notice This article describes Smart’s legacy Ad API, which is based on the HTTP GET method. At this time, it is still supported but will be deprecated in the future. For any new integrations, Smart strongly recommends the new Ad API which uses HTTP POST requests: see Ad API - usage and Ad API - ADVANCED TV, WHAT ARE THE DIFFERENCES BETWEEN OTT, CTV Addressable television content is provided by multichannel video programming distributors for pay television, cable television, satellite television, and on-demand subscribers. Unlike OTT content, which is broadcast via Internet services and therefore does not rely on cable connections, ads on addressable television are broadcasted at

the level

TAGGING GUIDE 1

TAGGING GUIDE 3

sas.refresh() When using sas.refresh, the following rules apply for the formatId:. the formatId can be integer, string or array; if no formatId is specified, all the ad calls done in the page will be reloaded; if a formatId is specified, the ad will be called using the standard call type; this applies even if the ad was previously called using the OneCall call type CREATIVE OPTIMIZATION Creative optimization applies to the creatives within an insertion. By default, creatives in an insertion all have the same weight (share of voice): for instance, when there are 3 creatives in an insertion, by default, each creative will get 33% of the insertion's total

impression volume.

VIDEO.SMARTADSERVER.COM Instream Video Showcase VAST - OVERLAY SCRIPT TEMPLATES - SMART some parameters are available only in later versions of the VAST standard (see columns VAST 2.0/3.0/4.x) some parameters are taken into account only if you are using one of Smart's proprietary video solutions - see column "Only for Smart Instream Plugins / Embedded Ad

Manager / SDKs"

SMART ADSERVER

Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners -

Adserving

YOUR CONNECTED TV ADVERTISING PLATFORM Connected TV Advertising simplified for media rights owners and publishers. Connected TV Demand, PMPs, programmatic CTV.

HOME

Join our forum and find answers to your questions. Ideazone. Shape the future of Smart's platform with your ideas. RESTful WebAPIs. Get access to the list of our WebAPIs resources list. Smart University. Grow your knowledge with our courses and exams. Documentation. Find articles about how to AD API - GET METHOD (LEGACY) Important notice This article describes Smart’s legacy Ad API, which is based on the HTTP GET method. At this time, it is still supported but will be deprecated in the future. For any new integrations, Smart strongly recommends the new Ad API which uses HTTP POST requests: see Ad API - usage and Ad API - ADVANCED TV, WHAT ARE THE DIFFERENCES BETWEEN OTT, CTV Addressable television content is provided by multichannel video programming distributors for pay television, cable television, satellite television, and on-demand subscribers. Unlike OTT content, which is broadcast via Internet services and therefore does not rely on cable connections, ads on addressable television are broadcasted at

the level

TAGGING GUIDE 1

TAGGING GUIDE 3

sas.refresh() When using sas.refresh, the following rules apply for the formatId:. the formatId can be integer, string or array; if no formatId is specified, all the ad calls done in the page will be reloaded; if a formatId is specified, the ad will be called using the standard call type; this applies even if the ad was previously called using the OneCall call type CREATIVE OPTIMIZATION Creative optimization applies to the creatives within an insertion. By default, creatives in an insertion all have the same weight (share of voice): for instance, when there are 3 creatives in an insertion, by default, each creative will get 33% of the insertion's total

impression volume.

VIDEO.SMARTADSERVER.COM Instream Video Showcase VAST - OVERLAY SCRIPT TEMPLATES - SMART some parameters are available only in later versions of the VAST standard (see columns VAST 2.0/3.0/4.x) some parameters are taken into account only if you are using one of Smart's proprietary video solutions - see column "Only for Smart Instream Plugins / Embedded Ad

Manager / SDKs"

CAREERS | SMART AD SERVER � The Ad Tech industry brings developers a ton of sharp and highly technical challenges. At Smart we have the chance to face them as a team, in order to come up with the best innovative solution developed with cutting-edge technologies. IN-FEED NATIVE AD AND ITS MANY SHADES The IAB has defined the Core Six types of native advertisements: paid search, recommendation widgets, promoted listings, in-ad, custom and in-feed. With the purpose of aiding the industry in reaching a consensus on definitions and structure, a framework is used to define and assess each one. In-feed, however, has the widest variation in

execution.

LOGIN | SMART CLIENT PORTAL Smart Client Portal Customer Secure Login Page. Login to your Smart Client Portal Customer Account. WHAT IS SERVER-TO-SERVER HEADER BIDDING? Because you will learn more about server-to-server header bidding. Header bidding has been a boon for publishers looking to maximize ad revenue by exposing their inventory to as many bidders as possible. But, as with any other advance, there’s a downside. From a purely technical perspective, the chief pitfall for header bidding is

latency.

RICH MEDIA GALLERY

Mobile gallery. Rich media on mobile and tablets at your fingertips . Smart AdServer provides customizable ad templates for mobile web and mobile applications to deliver amazing ad experiences without any technical expertise. Check out the mobile rich media gallery. View

Demos.

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network VIDEO.SMARTADSERVER.COM Instream Video Showcase

TAGGING GUIDE 3

Read the Extended User Identification article for details including a sample. Header Bidding data Smart's Holistic+ offer allows you to run a full competition between direct (premium) campaigns, Smart's RTB+ and 3rd party SSPs (server-side and client-side header bidding): the highest bid will win while making sure that direct campaigns will deliver their guaranteed targets (volumes). PARALLAX - SMART ADSERVER GALLERY Parallax is the inline ad which shows piece of background during scroll action. It supports image, flash, agency script and html5. The template is available both for web and mobile web.

SMART ADSERVER

Smart Adserver | The Most Powerful Adserving and RTB Platform

SMART ADSERVER

Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners -

Adserving

YOUR CONNECTED TV ADVERTISING PLATFORM Connected TV Advertising simplified for media rights owners and publishers. Connected TV Demand, PMPs, programmatic CTV.

HOME

Join our forum and find answers to your questions. Ideazone. Shape the future of Smart's platform with your ideas. RESTful WebAPIs. Get access to the list of our WebAPIs resources list. Smart University. Grow your knowledge with our courses and exams. Documentation. Find articles about how to ADVANCED TV, WHAT ARE THE DIFFERENCES BETWEEN OTT, CTV Addressable television content is provided by multichannel video programming distributors for pay television, cable television, satellite television, and on-demand subscribers. Unlike OTT content, which is broadcast via Internet services and therefore does not rely on cable connections, ads on addressable television are broadcasted at

the level

TAGGING GUIDE 1

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network EVERYTHING YOU SHOULD KNOW ABOUT GOOGLE'S MOVE TO FIRST Google announced a few weeks ago their move from a second-price to a unified first-price auction. First, Google will shift to first-price auctions for display and video inventory sold through Google Ad Manager, its publisher exchange and ad server, by the end of 2019. This does not impact auctions for Search, YouTube, AdSense, Search or

other

TAGGING GUIDE 3

sas.refresh() When using sas.refresh, the following rules apply for the formatId:. the formatId can be integer, string or array; if no formatId is specified, all the ad calls done in the page will be reloaded; if a formatId is specified, the ad will be called using the standard call type; this applies even if the ad was previously called using the OneCall call type PARALLAX - SMART ADSERVER GALLERY Parallax is the inline ad which shows piece of background during scroll action. It supports image, flash, agency script and html5. The template is available both for web and mobile web. VAST - OVERLAY SCRIPT TEMPLATES - SMART some parameters are available only in later versions of the VAST standard (see columns VAST 2.0/3.0/4.x) some parameters are taken into account only if you are using one of Smart's proprietary video solutions - see column "Only for Smart Instream Plugins / Embedded Ad

Manager / SDKs"

SMART ADSERVER

Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners -

Adserving

YOUR CONNECTED TV ADVERTISING PLATFORM Connected TV Advertising simplified for media rights owners and publishers. Connected TV Demand, PMPs, programmatic CTV.

HOME

Join our forum and find answers to your questions. Ideazone. Shape the future of Smart's platform with your ideas. RESTful WebAPIs. Get access to the list of our WebAPIs resources list. Smart University. Grow your knowledge with our courses and exams. Documentation. Find articles about how to ADVANCED TV, WHAT ARE THE DIFFERENCES BETWEEN OTT, CTV Addressable television content is provided by multichannel video programming distributors for pay television, cable television, satellite television, and on-demand subscribers. Unlike OTT content, which is broadcast via Internet services and therefore does not rely on cable connections, ads on addressable television are broadcasted at

the level

TAGGING GUIDE 1

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network EVERYTHING YOU SHOULD KNOW ABOUT GOOGLE'S MOVE TO FIRST Google announced a few weeks ago their move from a second-price to a unified first-price auction. First, Google will shift to first-price auctions for display and video inventory sold through Google Ad Manager, its publisher exchange and ad server, by the end of 2019. This does not impact auctions for Search, YouTube, AdSense, Search or

other

TAGGING GUIDE 3

sas.refresh() When using sas.refresh, the following rules apply for the formatId:. the formatId can be integer, string or array; if no formatId is specified, all the ad calls done in the page will be reloaded; if a formatId is specified, the ad will be called using the standard call type; this applies even if the ad was previously called using the OneCall call type PARALLAX - SMART ADSERVER GALLERY Parallax is the inline ad which shows piece of background during scroll action. It supports image, flash, agency script and html5. The template is available both for web and mobile web. VAST - OVERLAY SCRIPT TEMPLATES - SMART some parameters are available only in later versions of the VAST standard (see columns VAST 2.0/3.0/4.x) some parameters are taken into account only if you are using one of Smart's proprietary video solutions - see column "Only for Smart Instream Plugins / Embedded Ad

Manager / SDKs"

EVENTS | SMART ADSERVER Cologne – September 23rd to 24th, 2020. Meet us at DMEXCO – Digital Marketing Expo & Conference! Meet our team and take the opportunity to learn more about how Smart can help you act with certainty, realize your fair share and take control! Watch 2019's

video highlights.

FULL STACK AD TECHNOLOGY PLATEFORM Unified Auction. Transparency & Control. 100% Value Path Optimization. & natively integrated SSP. Smart helps publishers create their own Private Gardens to take full control of their businesses. The result? Powerful optimization of campaigns on all screens and devices, from

start to finish.

CAREERS | SMART AD SERVER � The Ad Tech industry brings developers a ton of sharp and highly technical challenges. At Smart we have the chance to face them as a team, in order to come up with the best innovative solution developed with cutting-edge technologies. A QUALITY AD EXCHANGE 100% Quality Over 17 years ago, we made a commitment to quality by focusing exclusively on premium publishers. We partner with only the best buyers, those who LOGIN | SMART CLIENT PORTAL Smart Client Portal Customer Secure Login Page. Login to your Smart Client Portal Customer Account.

RICH MEDIA GALLERY

Mobile gallery. Rich media on mobile and tablets at your fingertips . Smart AdServer provides customizable ad templates for mobile web and mobile applications to deliver amazing ad experiences without any technical expertise. Check out the mobile rich media gallery. View

Demos.

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network

TAGGING GUIDE 3

Read the Extended User Identification article for details including a sample. Header Bidding data Smart's Holistic+ offer allows you to run a full competition between direct (premium) campaigns, Smart's RTB+ and 3rd party SSPs (server-side and client-side header bidding): the highest bid will win while making sure that direct campaigns will deliver their guaranteed targets (volumes).

JOBS OPENING

Founded in 2001. Created within AuFeminin, a premium publisher. Went independent in 2015. 240 employees worldwide. 12 offices across the

globe.

ERROR WHEN UPLOADING HTML5 CREATIVES Smart Client Portal. Home; Help Center

SMART ADSERVER

Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners -

Adserving

YOUR CONNECTED TV ADVERTISING PLATFORM Connected TV Advertising simplified for media rights owners and publishers. Connected TV Demand, PMPs, programmatic CTV.

HOME

Join our forum and find answers to your questions. Ideazone. Shape the future of Smart's platform with your ideas. RESTful WebAPIs. Get access to the list of our WebAPIs resources list. Smart University. Grow your knowledge with our courses and exams. Documentation. Find articles about how to ADVANCED TV, WHAT ARE THE DIFFERENCES BETWEEN OTT, CTV Addressable television content is provided by multichannel video programming distributors for pay television, cable television, satellite television, and on-demand subscribers. Unlike OTT content, which is broadcast via Internet services and therefore does not rely on cable connections, ads on addressable television are broadcasted at

the level

TAGGING GUIDE 1

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network EVERYTHING YOU SHOULD KNOW ABOUT GOOGLE'S MOVE TO FIRST Google announced a few weeks ago their move from a second-price to a unified first-price auction. First, Google will shift to first-price auctions for display and video inventory sold through Google Ad Manager, its publisher exchange and ad server, by the end of 2019. This does not impact auctions for Search, YouTube, AdSense, Search or

other

TAGGING GUIDE 3

sas.refresh() When using sas.refresh, the following rules apply for the formatId:. the formatId can be integer, string or array; if no formatId is specified, all the ad calls done in the page will be reloaded; if a formatId is specified, the ad will be called using the standard call type; this applies even if the ad was previously called using the OneCall call type PARALLAX - SMART ADSERVER GALLERY Parallax is the inline ad which shows piece of background during scroll action. It supports image, flash, agency script and html5. The template is available both for web and mobile web. VAST - OVERLAY SCRIPT TEMPLATES - SMART some parameters are available only in later versions of the VAST standard (see columns VAST 2.0/3.0/4.x) some parameters are taken into account only if you are using one of Smart's proprietary video solutions - see column "Only for Smart Instream Plugins / Embedded Ad

Manager / SDKs"

SMART ADSERVER

Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners -

Adserving

YOUR CONNECTED TV ADVERTISING PLATFORM Connected TV Advertising simplified for media rights owners and publishers. Connected TV Demand, PMPs, programmatic CTV.

HOME

Join our forum and find answers to your questions. Ideazone. Shape the future of Smart's platform with your ideas. RESTful WebAPIs. Get access to the list of our WebAPIs resources list. Smart University. Grow your knowledge with our courses and exams. Documentation. Find articles about how to ADVANCED TV, WHAT ARE THE DIFFERENCES BETWEEN OTT, CTV Addressable television content is provided by multichannel video programming distributors for pay television, cable television, satellite television, and on-demand subscribers. Unlike OTT content, which is broadcast via Internet services and therefore does not rely on cable connections, ads on addressable television are broadcasted at

the level

TAGGING GUIDE 1

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network EVERYTHING YOU SHOULD KNOW ABOUT GOOGLE'S MOVE TO FIRST Google announced a few weeks ago their move from a second-price to a unified first-price auction. First, Google will shift to first-price auctions for display and video inventory sold through Google Ad Manager, its publisher exchange and ad server, by the end of 2019. This does not impact auctions for Search, YouTube, AdSense, Search or

other

TAGGING GUIDE 3

sas.refresh() When using sas.refresh, the following rules apply for the formatId:. the formatId can be integer, string or array; if no formatId is specified, all the ad calls done in the page will be reloaded; if a formatId is specified, the ad will be called using the standard call type; this applies even if the ad was previously called using the OneCall call type PARALLAX - SMART ADSERVER GALLERY Parallax is the inline ad which shows piece of background during scroll action. It supports image, flash, agency script and html5. The template is available both for web and mobile web. VAST - OVERLAY SCRIPT TEMPLATES - SMART some parameters are available only in later versions of the VAST standard (see columns VAST 2.0/3.0/4.x) some parameters are taken into account only if you are using one of Smart's proprietary video solutions - see column "Only for Smart Instream Plugins / Embedded Ad

Manager / SDKs"

EVENTS | SMART ADSERVER Cologne – September 23rd to 24th, 2020. Meet us at DMEXCO – Digital Marketing Expo & Conference! Meet our team and take the opportunity to learn more about how Smart can help you act with certainty, realize your fair share and take control! Watch 2019's

video highlights.

FULL STACK AD TECHNOLOGY PLATEFORM Unified Auction. Transparency & Control. 100% Value Path Optimization. & natively integrated SSP. Smart helps publishers create their own Private Gardens to take full control of their businesses. The result? Powerful optimization of campaigns on all screens and devices, from

start to finish.

CAREERS | SMART AD SERVER � The Ad Tech industry brings developers a ton of sharp and highly technical challenges. At Smart we have the chance to face them as a team, in order to come up with the best innovative solution developed with cutting-edge technologies. A QUALITY AD EXCHANGE 100% Quality Over 17 years ago, we made a commitment to quality by focusing exclusively on premium publishers. We partner with only the best buyers, those who LOGIN | SMART CLIENT PORTAL Smart Client Portal Customer Secure Login Page. Login to your Smart Client Portal Customer Account.

RICH MEDIA GALLERY

Mobile gallery. Rich media on mobile and tablets at your fingertips . Smart AdServer provides customizable ad templates for mobile web and mobile applications to deliver amazing ad experiences without any technical expertise. Check out the mobile rich media gallery. View

Demos.

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network

TAGGING GUIDE 3

Read the Extended User Identification article for details including a sample. Header Bidding data Smart's Holistic+ offer allows you to run a full competition between direct (premium) campaigns, Smart's RTB+ and 3rd party SSPs (server-side and client-side header bidding): the highest bid will win while making sure that direct campaigns will deliver their guaranteed targets (volumes).

JOBS OPENING

Founded in 2001. Created within AuFeminin, a premium publisher. Went independent in 2015. 240 employees worldwide. 12 offices across the

globe.

ERROR WHEN UPLOADING HTML5 CREATIVES Smart Client Portal. Home; Help Center

SMART ADSERVER

Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners -

Adserving

YOUR CONNECTED TV ADVERTISING PLATFORM Connected TV Advertising simplified for media rights owners and publishers. Connected TV Demand, PMPs, programmatic CTV.

HOME

Join our forum and find answers to your questions. Ideazone. Shape the future of Smart's platform with your ideas. RESTful WebAPIs. Get access to the list of our WebAPIs resources list. Smart University. Grow your knowledge with our courses and exams. Documentation. Find articles about how to ADVANCED TV, WHAT ARE THE DIFFERENCES BETWEEN OTT, CTVADDRESSABLE TV 101CTV IPTV ROKUTV CHANNELS CANADAADDRESSABLE TV VS LINEAR TVADDRESSABLE TV COMPANIESPROGRAMMATIC TV PLATFORMS Addressable television content is provided by multichannel video programming distributors for pay television, cable television, satellite television, and on-demand subscribers. Unlike OTT content, which is broadcast via Internet services and therefore does not rely on cable connections, ads on addressable television are broadcasted at

the level

TAGGING GUIDE 1

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network EVERYTHING YOU SHOULD KNOW ABOUT GOOGLE'S MOVE TO FIRST Google announced a few weeks ago their move from a second-price to a unified first-price auction. First, Google will shift to first-price auctions for display and video inventory sold through Google Ad Manager, its publisher exchange and ad server, by the end of 2019. This does not impact auctions for Search, YouTube, AdSense, Search or

other

TAGGING GUIDE 3

sas.refresh() When using sas.refresh, the following rules apply for the formatId:. the formatId can be integer, string or array; if no formatId is specified, all the ad calls done in the page will be reloaded; if a formatId is specified, the ad will be called using the standard call type; this applies even if the ad was previously called using the OneCall call type PARALLAX - SMART ADSERVER GALLERY Parallax is the inline ad which shows piece of background during scroll action. It supports image, flash, agency script and html5. The template is available both for web and mobile web. VAST - OVERLAY SCRIPT TEMPLATES - SMART some parameters are available only in later versions of the VAST standard (see columns VAST 2.0/3.0/4.x) some parameters are taken into account only if you are using one of Smart's proprietary video solutions - see column "Only for Smart Instream Plugins / Embedded Ad

Manager / SDKs"

SMART ADSERVER

Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners -

Adserving

YOUR CONNECTED TV ADVERTISING PLATFORM Connected TV Advertising simplified for media rights owners and publishers. Connected TV Demand, PMPs, programmatic CTV.

HOME

Join our forum and find answers to your questions. Ideazone. Shape the future of Smart's platform with your ideas. RESTful WebAPIs. Get access to the list of our WebAPIs resources list. Smart University. Grow your knowledge with our courses and exams. Documentation. Find articles about how to ADVANCED TV, WHAT ARE THE DIFFERENCES BETWEEN OTT, CTVADDRESSABLE TV 101CTV IPTV ROKUTV CHANNELS CANADAADDRESSABLE TV VS LINEAR TVADDRESSABLE TV COMPANIESPROGRAMMATIC TV PLATFORMS Addressable television content is provided by multichannel video programming distributors for pay television, cable television, satellite television, and on-demand subscribers. Unlike OTT content, which is broadcast via Internet services and therefore does not rely on cable connections, ads on addressable television are broadcasted at

the level

TAGGING GUIDE 1

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network EVERYTHING YOU SHOULD KNOW ABOUT GOOGLE'S MOVE TO FIRST Google announced a few weeks ago their move from a second-price to a unified first-price auction. First, Google will shift to first-price auctions for display and video inventory sold through Google Ad Manager, its publisher exchange and ad server, by the end of 2019. This does not impact auctions for Search, YouTube, AdSense, Search or

other

TAGGING GUIDE 3

sas.refresh() When using sas.refresh, the following rules apply for the formatId:. the formatId can be integer, string or array; if no formatId is specified, all the ad calls done in the page will be reloaded; if a formatId is specified, the ad will be called using the standard call type; this applies even if the ad was previously called using the OneCall call type PARALLAX - SMART ADSERVER GALLERY Parallax is the inline ad which shows piece of background during scroll action. It supports image, flash, agency script and html5. The template is available both for web and mobile web. VAST - OVERLAY SCRIPT TEMPLATES - SMART some parameters are available only in later versions of the VAST standard (see columns VAST 2.0/3.0/4.x) some parameters are taken into account only if you are using one of Smart's proprietary video solutions - see column "Only for Smart Instream Plugins / Embedded Ad

Manager / SDKs"

EVENTS | SMART ADSERVER Cologne – September 23rd to 24th, 2020. Meet us at DMEXCO – Digital Marketing Expo & Conference! Meet our team and take the opportunity to learn more about how Smart can help you act with certainty, realize your fair share and take control! Watch 2019's

video highlights.

FULL STACK AD TECHNOLOGY PLATEFORM Unified Auction. Transparency & Control. 100% Value Path Optimization. & natively integrated SSP. Smart helps publishers create their own Private Gardens to take full control of their businesses. The result? Powerful optimization of campaigns on all screens and devices, from

start to finish.

CAREERS | SMART AD SERVER � The Ad Tech industry brings developers a ton of sharp and highly technical challenges. At Smart we have the chance to face them as a team, in order to come up with the best innovative solution developed with cutting-edge technologies. A QUALITY AD EXCHANGE 100% Quality Over 17 years ago, we made a commitment to quality by focusing exclusively on premium publishers. We partner with only the best buyers, those who LOGIN | SMART CLIENT PORTAL Smart Client Portal Customer Secure Login Page. Login to your Smart Client Portal Customer Account.

RICH MEDIA GALLERY

Mobile gallery. Rich media on mobile and tablets at your fingertips . Smart AdServer provides customizable ad templates for mobile web and mobile applications to deliver amazing ad experiences without any technical expertise. Check out the mobile rich media gallery. View

Demos.

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network

TAGGING GUIDE 3

Read the Extended User Identification article for details including a sample. Header Bidding data Smart's Holistic+ offer allows you to run a full competition between direct (premium) campaigns, Smart's RTB+ and 3rd party SSPs (server-side and client-side header bidding): the highest bid will win while making sure that direct campaigns will deliver their guaranteed targets (volumes).

JOBS OPENING

Founded in 2001. Created within AuFeminin, a premium publisher. Went independent in 2015. 240 employees worldwide. 12 offices across the

globe.

ERROR WHEN UPLOADING HTML5 CREATIVES Smart Client Portal. Home; Help Center

SMART ADSERVER

Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners -

Adserving

YOUR CONNECTED TV ADVERTISING PLATFORM Connected TV Advertising simplified for media rights owners and publishers. Connected TV Demand, PMPs, programmatic CTV. ADVANCED TV, WHAT ARE THE DIFFERENCES BETWEEN OTT, CTVADDRESSABLE TV 101CTV IPTV ROKUTV CHANNELS CANADAADDRESSABLE TV VS LINEAR TVADDRESSABLE TV COMPANIESPROGRAMMATIC TV PLATFORMS One of the main benefits of OTT technology for advertising is the ability to reach young target audiences and media consumers. A recent Nielsen study shows a 40% growth of cord-cutters in television consumption over the past five years among 18-24-year-olds.

TAGGING GUIDE 1

HOME

4 new intermediate courses are now tripling the content in the Smart

University!

EVERYTHING YOU SHOULD KNOW ABOUT GOOGLE'S MOVE TO FIRST Google announced a few weeks ago their move from a second-price to a unified first-price auction. First, Google will shift to first-price auctions for display and video inventory sold through Google Ad Manager, its publisher exchange and ad server, by the end of 2019.

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network PARALLAX - SMART ADSERVER GALLERY Parallax is the inline ad which shows piece of background during scroll action. It supports image, flash, agency script and html5. The template is available both for web and mobile web.

TAGGING GUIDE 3

sas.refresh() When using sas.refresh, the following rules apply for the formatId:. the formatId can be integer, string or array; if no formatId is specified, all the ad calls done in the page will be reloaded; if a formatId is specified, the ad will be called using the standard call type; this applies even if the ad was previously called using the OneCall call type VAST - OVERLAY SCRIPT TEMPLATES - SMART some parameters are available only in later versions of the VAST standard (see columns VAST 2.0/3.0/4.x) some parameters are taken into account only if you are using one of Smart's proprietary video solutions - see column "Only for Smart Instream Plugins / Embedded Ad

Manager / SDKs"

SMART ADSERVER

Smart is the most powerful ad server and natively integrated SSP on the market. We provide solutions for Publishers and Demand Partners -

Adserving

YOUR CONNECTED TV ADVERTISING PLATFORM Connected TV Advertising simplified for media rights owners and publishers. Connected TV Demand, PMPs, programmatic CTV. ADVANCED TV, WHAT ARE THE DIFFERENCES BETWEEN OTT, CTVADDRESSABLE TV 101CTV IPTV ROKUTV CHANNELS CANADAADDRESSABLE TV VS LINEAR TVADDRESSABLE TV COMPANIESPROGRAMMATIC TV PLATFORMS One of the main benefits of OTT technology for advertising is the ability to reach young target audiences and media consumers. A recent Nielsen study shows a 40% growth of cord-cutters in television consumption over the past five years among 18-24-year-olds.

TAGGING GUIDE 1

HOME

4 new intermediate courses are now tripling the content in the Smart

University!

EVERYTHING YOU SHOULD KNOW ABOUT GOOGLE'S MOVE TO FIRST Google announced a few weeks ago their move from a second-price to a unified first-price auction. First, Google will shift to first-price auctions for display and video inventory sold through Google Ad Manager, its publisher exchange and ad server, by the end of 2019.

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network PARALLAX - SMART ADSERVER GALLERY Parallax is the inline ad which shows piece of background during scroll action. It supports image, flash, agency script and html5. The template is available both for web and mobile web.

TAGGING GUIDE 3

sas.refresh() When using sas.refresh, the following rules apply for the formatId:. the formatId can be integer, string or array; if no formatId is specified, all the ad calls done in the page will be reloaded; if a formatId is specified, the ad will be called using the standard call type; this applies even if the ad was previously called using the OneCall call type VAST - OVERLAY SCRIPT TEMPLATES - SMART some parameters are available only in later versions of the VAST standard (see columns VAST 2.0/3.0/4.x) some parameters are taken into account only if you are using one of Smart's proprietary video solutions - see column "Only for Smart Instream Plugins / Embedded Ad

Manager / SDKs"

FULL STACK AD TECHNOLOGY PLATEFORM Unified Auction, Transparency & Control for Publishers. We offer one integrated platform to run your ad serving business across all platforms and formats. EVENTS | SMART ADSERVER Register for our events and book a meeting to better understand how Smart is waking up the ad tech world with its shared-interest business

approach.

SEMANTIC CONTEXTUAL TARGETING: BACK AND BETTER THAN EVER Unlike other targeting solutions, like domain and IAB category targeting, semantic contextual targeting goes beyond simple keyword matching to provide a true understanding of the text. By extracting relevant content from within each web page and then applying AI-powered semantic analysis through natural language processing (NLP), semantic contextual provides precise page-level CAREERS | SMART AD SERVER � The Ad Tech industry brings developers a ton of sharp and highly technical challenges. At Smart we have the chance to face them as a team, in order to come up with the best innovative solution developed with cutting-edge technologies. A QUALITY AD EXCHANGE 100% Quality Over 17 years ago, we made a commitment to quality by focusing exclusively on premium publishers. We partner with only the best buyers, those who

RICH MEDIA GALLERY

Mobile gallery. Rich media on mobile and tablets at your fingertips Smart AdServer provides customizable ad templates for mobile web and mobile applications to deliver amazing ad experiences without any technical expertise. LOGIN | SMART CLIENT PORTAL Smart Client Portal Customer Secure Login Page. Login to your Smart Client Portal Customer Account.

JOBS OPENING

Smart AdServer started in 2001 and we haven't stopped growing, and innovating since. From our beginning as an ad server, to launching mobile and RTB solutions.

RTB+ DASHBOARD

Yield+ dashboard shows the revenue with or without optimization (uplift that results from the Yield+ algorithm). The Yield+ dashboard provides a quick overview on revenues both with and without Smart's Yield+ optimization. To access the Yield+ Dashboard, go to RTB+ Dashboard and scroll down to the Smart Yield+ Performance chart. For each day during the last 30 days, the chart shows the Network

TAGGING GUIDE 3

Read the Extended User Identification article for details including a sample. Header Bidding data Smart's Holistic+ offer allows you to run a full competition between direct (premium) campaigns, Smart's RTB+ and 3rd party SSPs (server-side and client-side header bidding): the highest bid will win while making sure that direct campaigns will deliver their guaranteed targets (volumes).

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PLANET MEDIA: HOW THEY UNLOCKED REVENUE OPPORTUNITIES THROUGH HOLISTIC COMPETITION Discover how Planet Media was able to unlock additional revenue by implementing Google AdX demand through Smart.

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Coline Vivert November 18, 2020

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WINTER ADTECH VIRTUAL EVENT: SMART, SAMSUNG ADS, LIVERAMP, MEDIAMATH, CAPTIFY AND MADHIVE ANNOUNCE VIRTUAL ADVERTISING AND MEDIA FESTIVAL. Winter Adtech Virtual Event: Smart, Samsung Ads, LiveRamp, MediaMath, Captify and MadHive announce virtual advertising

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Marieke Buis November 12, 2020

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Marieke Buis November 3, 2020

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