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COMPANY | SMARKING
Headquartered in San Francisco, CA, Smarking specializes in working with transaction-level parking data. The leading provider of business intelligence and yield management solutions, powering over 2,000 locations in North America.. By centralizing parking data from meters, mobile payments, access control equipment, etc., our platform provides a holistic view of your parking portfolio.PRODUCTS | SMARKING
Products | Smarking. Headquartered in San Francisco, CA, Smarking is a software company that specializes turning transaction-level parking data into actionable insights. Our clients own or manage parking assets and have a variety of technology systems in place to manage their inventory. By consolidating parking data from meters, mobilepayments
SOLUTIONS FOR PARKING ASSET OWNERS Live occupancy, revenue, transactions, and more. With Smarking, property owners can implement the yield management technology that has been long employed by the hotel and airline industries to manage inventory, reduce costs and maximize revenue. Average revenue uplift of 163%. Get Automated Yield Management (AYM) free for 3 months. SMARKING EVENTS AND WEBINARS Smarking. Dec 6, 2020. 2 min. The Impact of the Pandemic on San Francisco Offices and Real Estate, Feat. Wen Sang. Smarking. Oct 15,2020. 3 min.
CAREERS | SMARKING
Smarking is a group of passionate MIT PhDs, data scientists, Silicon Valley engineers, and battle-tested business professionals, committed to enable highly efficient urban mobility by building the digital infrastructure for the massively overlooked $131B parking industry. ABM INCREASES REVENUE BY 95-250% WITH SMARKING'S DYNAMIC ABM uses Smarking’s Integrated Parking Management and Dynamic Pricing Engine tools to optimize revenue and make timely, data-driven decisions with real-time visibility. View PDF Real-Time Data Enables Pricing Optimization Smarking’s Business Intelligence (BI) solution provides the foundation for operators and property managers to monitor their entire parking portfolio in real-time, on one KEY TAKEAWAYS: POST-PANDEMIC GROWTH WITH DYNAMIC PRICING Key learnings from our webinar with Todd Tucker, SVP of Market Development of Arrive, Peter Owusu-Opoku, Asset Manager of LaSalle Investment Management, Dr. Wen Sang, CEO of Smarking State of the Industry: Less Than 50% Recovered as of March 15th Commuter Behaviors & Parking Demand Has Shifted Surveys have found that people prefer a hybrid mode: 50% remote, 25% work THE SIGNIFICANT COST OF FREE PARKING: LEARNINGS FROM THE Compared to 2019, there was a 16% increase in the proportion of transactions for 90 minute parking, which would have been free regardless of the holiday parking program. However, there was a decline in the proportion of parkers that stayed from 90 minutes up to the daily maximum rate of 5.5 hours. While there was a slight increasein
3 MUNICIPAL PARKING STRATEGIES TO KEEP COMMUNITIES RUNNING 3 - Reforecast Revenue and Budget to Proactively Manage Recovery. Like many cities, the City of Portsmouth was faced with the challenge of reforecasting revenue and the city’s parking budget in a post COVID-19 world. Given the uncertainty with shelter-in SMARKING | BUSINESS INTELLIGENCE AND YIELD MANAGEMENT FORSOLUTIONSCLIENTSBLOGABOUT USMARKET WATCH WEEKLY Real-time, centralized, parking data for your key metrics: occupancy, revenue, transactions, YoY performance, the parking industry benchmark, and more. #1 business intelligence platform for parking operators, real estate owners, and municipalities. Powering 2,500 locations across North America.COMPANY | SMARKING
Headquartered in San Francisco, CA, Smarking specializes in working with transaction-level parking data. The leading provider of business intelligence and yield management solutions, powering over 2,000 locations in North America.. By centralizing parking data from meters, mobile payments, access control equipment, etc., our platform provides a holistic view of your parking portfolio.PRODUCTS | SMARKING
Products | Smarking. Headquartered in San Francisco, CA, Smarking is a software company that specializes turning transaction-level parking data into actionable insights. Our clients own or manage parking assets and have a variety of technology systems in place to manage their inventory. By consolidating parking data from meters, mobilepayments
SOLUTIONS FOR PARKING ASSET OWNERS Live occupancy, revenue, transactions, and more. With Smarking, property owners can implement the yield management technology that has been long employed by the hotel and airline industries to manage inventory, reduce costs and maximize revenue. Average revenue uplift of 163%. Get Automated Yield Management (AYM) free for 3 months. SMARKING EVENTS AND WEBINARS Smarking. Dec 6, 2020. 2 min. The Impact of the Pandemic on San Francisco Offices and Real Estate, Feat. Wen Sang. Smarking. Oct 15,2020. 3 min.
CAREERS | SMARKING
Smarking is a group of passionate MIT PhDs, data scientists, Silicon Valley engineers, and battle-tested business professionals, committed to enable highly efficient urban mobility by building the digital infrastructure for the massively overlooked $131B parking industry. ABM INCREASES REVENUE BY 95-250% WITH SMARKING'S DYNAMIC ABM uses Smarking’s Integrated Parking Management and Dynamic Pricing Engine tools to optimize revenue and make timely, data-driven decisions with real-time visibility. View PDF Real-Time Data Enables Pricing Optimization Smarking’s Business Intelligence (BI) solution provides the foundation for operators and property managers to monitor their entire parking portfolio in real-time, on one KEY TAKEAWAYS: POST-PANDEMIC GROWTH WITH DYNAMIC PRICING Key learnings from our webinar with Todd Tucker, SVP of Market Development of Arrive, Peter Owusu-Opoku, Asset Manager of LaSalle Investment Management, Dr. Wen Sang, CEO of Smarking State of the Industry: Less Than 50% Recovered as of March 15th Commuter Behaviors & Parking Demand Has Shifted Surveys have found that people prefer a hybrid mode: 50% remote, 25% work THE SIGNIFICANT COST OF FREE PARKING: LEARNINGS FROM THE Compared to 2019, there was a 16% increase in the proportion of transactions for 90 minute parking, which would have been free regardless of the holiday parking program. However, there was a decline in the proportion of parkers that stayed from 90 minutes up to the daily maximum rate of 5.5 hours. While there was a slight increasein
3 MUNICIPAL PARKING STRATEGIES TO KEEP COMMUNITIES RUNNING 3 - Reforecast Revenue and Budget to Proactively Manage Recovery. Like many cities, the City of Portsmouth was faced with the challenge of reforecasting revenue and the city’s parking budget in a post COVID-19 world. Given the uncertainty with shelter-in SOLUTIONS | SMARKING Parking assets owners, parking operators, municipalities, airports, and mamny others hire Smarking to maximize business results by applying business intelligence and yield management methodologies toparking management.
SMARKING'S INDUSTRY BENCHMARK UPDATE: MEASURE YOUR With Smarking's Industry Benchmark, parking stakeholders can now compare 2021 revenue and transaction performance against 2019 nationaland
BUSINESS INTELLIGENCE FOR PARKING MANAGEMENT Smarking is the leading BI provider with the expertise to: Extract parking data, regardless of the equipment type. Mine the data to enable actionable insights. Clean your data to identify and remove inaccuracies. Understand the nuances of on-going support to maintain data integrity through equipment failures, system updates, operational PARKING SOLUTIONS FOR MUNICIPALITIES With Smarking, municipalities can implement automatic, dynamic pricing to manage inventory allocation, congestion, and to curb expenses. Similar to the technology that has been long employed by the hotel and airline industries. . Get Automated Yield Management (AYM) free for 3 months. No hardware needed. Up and running fast. SMARKING - PARKING INDUSTRY NEWS How Premier Parking Recovered +79% of YoY Revenue While the Industry is Down -54%. Smarking. Dec 7, 2020. 3 min. REAL-TIME DATA: PARKING INDUSTRY BENCHMARK A market-level view of the industry is vital to truly evaluate the performance of your operations and parking assets. With Smarking’s parking industry benchmark, you can instantly benchmark your location against 2,000+ locations in North America. 3 MUNICIPAL PARKING STRATEGIES TO KEEP COMMUNITIES RUNNING 3 - Reforecast Revenue and Budget to Proactively Manage Recovery. Like many cities, the City of Portsmouth was faced with the challenge of reforecasting revenue and the city’s parking budget in a post COVID-19 world. Given the uncertainty with shelter-in SMARKING BLOG: CASE STUDIES Smarking Blog: Parking industry news, market watch daily digest, business intelligence case studies, yield management case studies, smarking events and webinars 2021 MUNICIPAL PARKING STRATEGIES: KEY LEARNINGS FROM Live Market Trends: Powered by Smarking's Real-Time Industry Benchmark Tool The North American parking industry YTD off-street transient revenue bottomed out at -95% in early April and recovered more than 20% in the first 10 weeks. In the following 20 weeks, revenue growth has slowed, and is down -54% as of October 29th. On-street parking has been a bit more resilient than off-street MIT TRANSFORMS THEIR CAMPUS PARKING PROGRAM MIT uses Smarking's Business Intelligence platform to become a more sustainable campus “It’s an excellent tool to manage inventory. As we issue permits, we keep an eye on occupancy. With Smarking I can see that, say, MIT is at 85-percent capacity, and then I can look at individual parking areas so I can figure out where that capacity is. It helps me better balance the inventory, and better415-483-2587
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TURN YOUR PARKING DATA INTO ACTIONABLE INSIGHTS AND MEASURABLERESULTS
Business intelligence and yield management software solutions powering2,000+ locations
Schedule a meeting >2,000+
LOCATIONS MANAGED WITH SMARKING BUSINESS INTELLIGENCE (BI)163%
450+
AVERAGE REVENUE INCREASE WITH AUTOMATED YIELD MANAGEMENT (AYM) TYPES OF PARKING SYSTEMS ARE COMPATIBLE WITH SMARKING Full suite of solutions to optimize parking management Business Intelligence for Parking Management Centralize your parking data, (all PARCS, online channels, etc.). Focus on the locations that need your attention without losing sightof your portfolio.
Automated Yield Management (AYM) The industry's firstdynamic pricing
tool .
Using demand forecast AYM sets the optimal price for each location, automatically updated multiple times a day.EXPECTED DEMAND +8%
THURSDAY AT 1PM
$6/HR
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Professional Services and Support It's much more than the software and training. We approach each clients' portfolio as our own to uncover opportunities and provideongoing support.
CASE STUDIES
Success stories from parking owners, operators, and municipalitiesView Case Studies
AUTOMATED YIELD MANAGEMENT The first automatic dynamic pricing engine for parking rates For every level of demand, there exists a corresponding, optimizedparking rate.
Smarking’s AYM system sets a price based on predicted demand, to maximize revenue within inventory and price restraints. Prices are automatically updated multiple times a day, as demand predictionevolves.
163% AVERAGE REVENUE UPLIFT210% UPLIFT
50% INCREASE
HAVE SHOWN CONSISTENT GROWTH IN DEMAND AND REVENUE SINCE LAUNCHING ALMOST 2 YEARS AGO, HERE ARE THE RESULTS.10+ MARKETS
IN TRANSACTIONS FOR 4-6 HOUR AND MULTI-DAY STAYS IN URBAN AREAS,SHOWING NEW DEMAND
IN OCCUPANCY DURING LOW DEMAND TIMESAYM Solution
“Since we deployed AYM in March 2019, we have observed continuously growing revenue increases since then up to 136% (YOY), annualizing a very meaningful NOI and asset valuation uplift.”
PETER OPOKU, ASSET MANAGER LaSalle Investment Management LEADING BUSINESS INTELLIGENCE SOFTWARE Powering 2,000+ locations in North America Centralize Your Parking Data Get rid of excel consolidation, and filtering through countless emails. Save time and get the information you need, fast. Uncover Key Insights*
30-day revenue and occupancy projection*
Oversell analysis and recommendations*
Revenue, duration and occupancy analysis Real-Time Holistic View You can't identify trends with disparate data. Smarking is compatible with 450+ versions of parking systems.BI Solution
The leading BI provider with the expertise to:*
Extract parking data, regardless of the equipment type*
Mine the data to enable actionable insights*
Clean your data to identify and remove inaccuracies*
Maintain data integrity through equipment failures, system updates, operational interruptions, etc.90%
of your raw data is unusable for actionable insights, on average PARKING INDUSTRY NEWS Subscribe to our newsletter for industry news, market data, webinars, and upcoming eventsSolutions
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2020 Smarking Inc. www.smarking.comCOVID-19 Resources
Smarking resources for parking professionals to better understand the impact of COVID-19 across the US and prepare for recovery. Including market data, webinar recordings, and professional services.View resources
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