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94107.
AWS PARTNERSHIP
The AWS solutions by Singular for Retail and DCX include: • Consulting on how to build scalable growth marketing stacks on top of AWS. • Pulling all your unified marketing statistics to your internal databases. • Streaming real-time postbacks of your customer attribution pre-engagement and post-engagement to your servers. •Exporting
WHAT IS SKADNETWORK AND WHAT DOES IT MEAN FOR YOU? Singular has been preparing to utilize SKAdNetwork for a long time, and while we make those plans a reality we get many questions from customers and partners who want to learn more. This is the first post in a blog series that will explore how SKAdNetwork works, what kind of data points it provides, and how it can be used for marketingmeasurement.
WHAT IS VIEW-THROUGH ATTRIBUTION (VTA)? View-through attribution is an invaluable measurement metric for evaluating and optimizing the performance of ad campaigns. Alongside other mobile attribution methods, Singular supports view-through attribution for hundreds of integrations with partners including Facebook ads and Google Ads.. In the context of Facebook ads, tracking view-through as part of your mobile app attribution and SINGULAR IS EXPANDING TO LATAM! Singular expands in LATAM: Opportunity meets necessity. One of the most dynamic and rapidly growing regions in the world right now is LATAM. There is a huge amount of innovation happening in Brazil, Mexico, Argentina, Columbia, Peru, and all of the other countries of the region. We’re seeing growth rates in excess of 30% in sectorslike e
IDFA DEPRECATION, IOS 14, & ATT: 35 QUESTIONS ANSWERED IDFA deprecation, iOS 14, and ATT: 35 mobile marketers’ questions answered. Last week we held an iOS 14 IDFA deprecation ask-me-anything webinar. We started with 14 questions, and ended up with over 60. Needless to say, we didn’t get through all the questions. Today, however, we’re releasing answers to the 35 questions that wedidn’t
HOW TO TEST A TRACKING LINK If you've generated a tracking link with deep linking functionality, you can test it using the following steps: Install the app on your test device. Copy the link from the Manage Links page and send it to your test device. From the device, click the link. The app should open and display the intended screen or UNITY SDK: TRACKING EVENTS AND REVENUE Tracking Revenue. Singular can collect data about revenue gained through the app in order to help analyze the performance and ROI of your campaigns. Singular will make the data available to you in reports, log export, and postbacks. Use one of the following methods to report revenue events to Singular. Notes: Any revenue reported in adifferent
MOBILE ECOSYSTEM UPHEAVAL: WHY DIGITAL TURBINE BOUGHT FYBER Digital Turbine and ironSource Aura together account for eight spots in the 2021 ROI top charts, and offer extremely impressive ROI. (Fyber did well also, grabbing four slots in our top ad networks ranking by itself.) The downside, obviously, is that on-device OEM models don’t work on iOS. Apple is not about to allow app recommendation WHY GO WITH SINGULAR VS. BRANCH? Why go with Singular vs. Branch? Branch is built for basic mobile attribution - to answer “where did that install come from?”. And they do it well. On the other hand, Singular is built to provide you a single source of truth for marketing performance - to answer “what creative drove the highest ROI?” “what should I change my bid to CONTACT US | SINGULAR San Francisco. 181 South Park Street Suite, Apt 2. San Francisco, CA94107.
AWS PARTNERSHIP
The AWS solutions by Singular for Retail and DCX include: • Consulting on how to build scalable growth marketing stacks on top of AWS. • Pulling all your unified marketing statistics to your internal databases. • Streaming real-time postbacks of your customer attribution pre-engagement and post-engagement to your servers. •Exporting
WHAT IS SKADNETWORK AND WHAT DOES IT MEAN FOR YOU? Singular has been preparing to utilize SKAdNetwork for a long time, and while we make those plans a reality we get many questions from customers and partners who want to learn more. This is the first post in a blog series that will explore how SKAdNetwork works, what kind of data points it provides, and how it can be used for marketingmeasurement.
WHAT IS VIEW-THROUGH ATTRIBUTION (VTA)? View-through attribution is an invaluable measurement metric for evaluating and optimizing the performance of ad campaigns. Alongside other mobile attribution methods, Singular supports view-through attribution for hundreds of integrations with partners including Facebook ads and Google Ads.. In the context of Facebook ads, tracking view-through as part of your mobile app attribution and SINGULAR IS EXPANDING TO LATAM! Singular expands in LATAM: Opportunity meets necessity. One of the most dynamic and rapidly growing regions in the world right now is LATAM. There is a huge amount of innovation happening in Brazil, Mexico, Argentina, Columbia, Peru, and all of the other countries of the region. We’re seeing growth rates in excess of 30% in sectorslike e
IDFA DEPRECATION, IOS 14, & ATT: 35 QUESTIONS ANSWERED IDFA deprecation, iOS 14, and ATT: 35 mobile marketers’ questions answered. Last week we held an iOS 14 IDFA deprecation ask-me-anything webinar. We started with 14 questions, and ended up with over 60. Needless to say, we didn’t get through all the questions. Today, however, we’re releasing answers to the 35 questions that wedidn’t
HOW TO TEST A TRACKING LINK If you've generated a tracking link with deep linking functionality, you can test it using the following steps: Install the app on your test device. Copy the link from the Manage Links page and send it to your test device. From the device, click the link. The app should open and display the intended screen or UNITY SDK: TRACKING EVENTS AND REVENUE Tracking Revenue. Singular can collect data about revenue gained through the app in order to help analyze the performance and ROI of your campaigns. Singular will make the data available to you in reports, log export, and postbacks. Use one of the following methods to report revenue events to Singular. Notes: Any revenue reported in adifferent
SINGULAR | LEADERS IN MARKETING ANALYTICS AND ATTRIBUTION Singular has been the key to uncovering ROI across our entire customer journey, which powers us to intelligently grow our business. By utilizing Singular’s Attribution as part of its larger platform to unify the data across our entire marketing stack, we’ve gainedaccess to
SINGULAR PRODUCT OVERVIEW Download our product overview to learn everything you need to power your marketing analytics and attribution with Singular IOS 15 AND SKADNETWORK POSTBACKS: THE GOOD, THE BAD, AND In the past few years it seems that every Apple event caused massive ripples across the advertising landscape. This year’s WWDC 2021 was no exception!. As you know by now, the most interesting news for us is that in iOS 15, app developers will be able to define an endpoint that will receive a copy of all the winning SKAdNetwork postbacks (there’s also iCloud+ Private Relay, but that will HOW CLOUD GAMING CHANGES MOBILE USER ACQUISITION FOR If you’ve experienced App Clips on iOS or Instant Apps on Android, you already know part of the power of cloud gaming.. Click a link. Play a game. That’s it. Nothing else to do. No long circuitous route from app to ad to app marketplace to your mobile device home screen to finding an icon somewhere on your app screens to tapping it and finally playing a game. GETTING STARTED WITH THE SINGULAR SDK/S2S Notes: Before you start, you have to get your Singular SDK key by logging into your Singular account and going to Settings > SDK Keys:. If you want to send real-time postbacks to your internal BI platform, see Processing Internal BI Postbacks.; If you plan to use both the Facebook SDK and the Singular SDK/S2S in the same app, read this guide to learn how to configure your integrations to avoid HOW TO TEST A TRACKING LINK If you've generated a tracking link with deep linking functionality, you can test it using the following steps: Install the app on your test device. Copy the link from the Manage Links page and send it to your test device. From the device, click the link. The app should open and display the intended screen or ADVERTISING (AD) REVENUE MONETIZATION ANALYTICS FOR MOBILE Mobile first accounted for a majority of digital ad spend in 2018 — crossing the 50% mark from 2017. And digital ad spend keeps growing. It’s projected to be up 18% in 2021, and most of that is on mobile. So the gap that Mary Meeker saw five years ago is closing fast, thanks in part to the massive growth of ad tech. IDFA SURVEY: 62% OF CONSUMERS WILL NOT ALLOW APP TRACKING IDFA survey: 62% of consumers will not allow app tracking in iOS 14. Ad personalization capability will drop by 44% in early March when Apple releases iOS 14.5. That’s when Apple’s new privacy provisions will be fully implemented and each new app install or PARTNER CONFIGURATION AND POSTBACKS FAQ The Partner Configuration page lets you configure the following things per partner and site: The lookback window for click-through attribution. Which postbacks to send to the partner. This is also where you enter your login credentials to the partner's platform, if Singular needs them in WHAT IS AN IDFA OR APPLE IDENTIFIER FOR ADVERTISERS Semi-permanent device identifiers. Third-party cookies, which are commonly used on the web for tracking, tend to have short life spans: anything from one to thirty days on average.WEBINARS & VIDEOS
A collection of expert webinars and videos to help you improve your growth strategy and start scaling your business. CONTACT US | SINGULAR Analytics; Created with Sketch. Marketing Analytics Accurate, timely and actionable cross-platform analytics; Created with Sketch. Cost Aggregation All your ad spend data accurately reported in one place; ETL Clean, unified marketing data loaded where you want; Created with Sketch. Ad Monetization Analyze ad revenue and tie it back to acquisition costs; AttributionAWS PARTNERSHIP
Analytics; Created with Sketch. Marketing Analytics Accurate, timely and actionable cross-platform analytics; Created with Sketch. Cost Aggregation All your ad spend data accurately reported in one place; ETL Clean, unified marketing data loaded where you want; Created with Sketch. Ad Monetization Analyze ad revenue and tie it back to acquisition costs; Attribution WHAT IS SKADNETWORK AND WHAT DOES IT MEAN FOR YOU? Singular has been preparing to utilize SKAdNetwork for a long time, and while we make those plans a reality we get many questions from customers and partners who want to learn more. This is the first post in a blog series that will explore how SKAdNetwork works, what kind of data points it provides, and how it can be used for marketingmeasurement.
MOBILE ECOSYSTEM UPHEAVAL: WHY DIGITAL TURBINE BOUGHT FYBER Essentially, it’s about offering a full meal deal. “We’re on about 600 million devices already today, and we enable about 60 million devices a quarter SINGULAR IS EXPANDING TO LATAM! What Singular can offer in LATAM. Marketers know that rapid growth needs deep insight to optimize investments. We think Singular provides that better than any other mobile attribution player in the market. Marketers also need to scale efficiently, they need cross-device intelligence, and they need data piped directly to their preferred data warehouses via ETL or API. MOBILE ATTRIBUTION IN IOS 14 WITH SKAN (Suggestion: subscribe to our YouTube channel here.) Read: UA in iOS14 via SKAN. John Koetsier: How will mobile user acquisition work in iOS 14? Welcome to Growth Masterminds, the podcast where smart mobile marketers get even smarter. iOS 14 is just around the corner, and everything we thought we knew about mobile marketing is changing. HOW TO TEST A TRACKING LINK 1: Delete the Old Advertising ID. If your mobile device has been used to test Singular attribution before, you have to clear the data. First, uninstall your app from the device. Then, reset your mobile device's advertising identifier according to the followinginstructions:
IDFA DEPRECATION, IOS 14, & ATT: 35 QUESTIONS ANSWERED Last week we held an iOS 14 IDFA deprecation ask-me-anything webinar. We started with 14 questions, and ended up with over 60. Needless to say, we didn’t get through all the questions. UNITY SDK: TRACKING EVENTS AND REVENUE Tracking Events. Singular can collect data about in-app events in order to help analyze the performance of your campaigns and measure KPIs. For example, your organization may want to collect data about user logins, registrations, tutorial completions, or levelling up in agaming app.
WEBINARS & VIDEOS
A collection of expert webinars and videos to help you improve your growth strategy and start scaling your business. CONTACT US | SINGULAR Analytics; Created with Sketch. Marketing Analytics Accurate, timely and actionable cross-platform analytics; Created with Sketch. Cost Aggregation All your ad spend data accurately reported in one place; ETL Clean, unified marketing data loaded where you want; Created with Sketch. Ad Monetization Analyze ad revenue and tie it back to acquisition costs; AttributionAWS PARTNERSHIP
Analytics; Created with Sketch. Marketing Analytics Accurate, timely and actionable cross-platform analytics; Created with Sketch. Cost Aggregation All your ad spend data accurately reported in one place; ETL Clean, unified marketing data loaded where you want; Created with Sketch. Ad Monetization Analyze ad revenue and tie it back to acquisition costs; Attribution WHAT IS SKADNETWORK AND WHAT DOES IT MEAN FOR YOU? Singular has been preparing to utilize SKAdNetwork for a long time, and while we make those plans a reality we get many questions from customers and partners who want to learn more. This is the first post in a blog series that will explore how SKAdNetwork works, what kind of data points it provides, and how it can be used for marketingmeasurement.
MOBILE ECOSYSTEM UPHEAVAL: WHY DIGITAL TURBINE BOUGHT FYBER Essentially, it’s about offering a full meal deal. “We’re on about 600 million devices already today, and we enable about 60 million devices a quarter SINGULAR IS EXPANDING TO LATAM! What Singular can offer in LATAM. Marketers know that rapid growth needs deep insight to optimize investments. We think Singular provides that better than any other mobile attribution player in the market. Marketers also need to scale efficiently, they need cross-device intelligence, and they need data piped directly to their preferred data warehouses via ETL or API. MOBILE ATTRIBUTION IN IOS 14 WITH SKAN (Suggestion: subscribe to our YouTube channel here.) Read: UA in iOS14 via SKAN. John Koetsier: How will mobile user acquisition work in iOS 14? Welcome to Growth Masterminds, the podcast where smart mobile marketers get even smarter. iOS 14 is just around the corner, and everything we thought we knew about mobile marketing is changing. HOW TO TEST A TRACKING LINK 1: Delete the Old Advertising ID. If your mobile device has been used to test Singular attribution before, you have to clear the data. First, uninstall your app from the device. Then, reset your mobile device's advertising identifier according to the followinginstructions:
IDFA DEPRECATION, IOS 14, & ATT: 35 QUESTIONS ANSWERED Last week we held an iOS 14 IDFA deprecation ask-me-anything webinar. We started with 14 questions, and ended up with over 60. Needless to say, we didn’t get through all the questions. UNITY SDK: TRACKING EVENTS AND REVENUE Tracking Events. Singular can collect data about in-app events in order to help analyze the performance of your campaigns and measure KPIs. For example, your organization may want to collect data about user logins, registrations, tutorial completions, or levelling up in agaming app.
SINGULAR PRODUCT OVERVIEW Download our product overview to learn everything you need to power your marketing analytics and attribution with Singular CONTACT US | SINGULAR Analytics; Created with Sketch. Marketing Analytics Accurate, timely and actionable cross-platform analytics; Created with Sketch. Cost Aggregation All your ad spend data accurately reported in one place; ETL Clean, unified marketing data loaded where you want; Created with Sketch. Ad Monetization Analyze ad revenue and tie it back to acquisition costs; Attribution HOW CLOUD GAMING CHANGES MOBILE USER ACQUISITION FOR If you’ve experienced App Clips on iOS or Instant Apps on Android, you already know part of the power of cloud gaming.. Click a link. Play a game. That’s it. Nothing else to do. No long circuitous route from app to ad to app marketplace to your mobile device home screen to finding an icon somewhere on your app screens to tapping it and finally playing a game. IOS 15 ATTRIBUTION AND SKADNETWORK On-demand Webinar: iOS 14.5 aftermath - what marketers need to know On-demand Webinar: iOS 14.5 aftermath Watch now SINGULAR IS EXPANDING TO LATAM! What Singular can offer in LATAM. Marketers know that rapid growth needs deep insight to optimize investments. We think Singular provides that better than any other mobile attribution player in the market. Marketers also need to scale efficiently, they need cross-device intelligence, and they need data piped directly to their preferred data warehouses via ETL or API. 10 WAYS TO GET YOUR APP BANNED FROM APP STORE Few businesses in history have erupted like those on mobile. TikTok is an obvious example. Pokemon Go was the poster child for overnight success a couple of years ago and while we don’t hear about it anymore, it is still raking in dumpster-loads of cash: $193 million in the last three months, according to Apptopia. HOMA GAMES' CHINESE MARKET CASE STUDY The Homa Games team used smart user acquisition strategies, winning ad partners like Mintegral, and powerful measurement and reporting from Singular to splash into the Chinese market. PARTNER CONFIGURATION AND POSTBACKS FAQ To export postback settings for all partners, click Export All on the top right corner of the Partner Configuration page.. To export postback settings for selected partners, first select one or more partners by clicking the checkbox to the left of the partner, and then click Export Selected.. This will download a CSV file with information about each postback that has been configured: UNITY SDK: BASIC INTEGRATION Singular Unity SDK Download Singular Unity SDK version 2.4.2 Compatibility Unity 4.7.2+ Sample App Review our sample app for an example of a complete SDK integration based on best practi HOW TO TEST A TRACKING LINK You have just created a tracking link through the Manage Links page. Before you start using it in a campaign, you can test the link and see what information it sends to Singular. You will be basica SINGULAR | LEADERS IN MARKETING ANALYTICS AND ATTRIBUTIONSOLUTIONSPRICINGPARTNERSBLOGABOUT USLOG IN Singular has been the key to uncovering ROI across our entire customer journey, which powers us to intelligently grow our business. By utilizing Singular’s Attribution as part of its larger platform to unify the data across our entire marketing stack, we’ve gainedaccess to
WEBINARS & VIDEOS
A collection of expert webinars and videos to help you improve your growth strategy and start scaling your business. MOBILE ECOSYSTEM UPHEAVAL: WHY DIGITAL TURBINE BOUGHT FYBER Digital Turbine and ironSource Aura together account for eight spots in the 2021 ROI top charts, and offer extremely impressive ROI. (Fyber did well also, grabbing four slots in our top ad networks ranking by itself.) The downside, obviously, is that on-device OEM models don’t work on iOS. Apple is not about to allow app recommendationAWS PARTNERSHIP
The AWS solutions by Singular for Retail and DCX include: • Consulting on how to build scalable growth marketing stacks on top of AWS. • Pulling all your unified marketing statistics to your internal databases. • Streaming real-time postbacks of your customer attribution pre-engagement and post-engagement to your servers. •Exporting
WHAT IS VIEW-THROUGH ATTRIBUTION (VTA)? View-through attribution is an invaluable measurement metric for evaluating and optimizing the performance of ad campaigns. Alongside other mobile attribution methods, Singular supports view-through attribution for hundreds of integrations with partners including Facebook ads and Google Ads.. In the context of Facebook ads, tracking view-through as part of your mobile app attribution and WHAT IS SKADNETWORK AND WHAT DOES IT MEAN FOR YOU? Singular has been preparing to utilize SKAdNetwork for a long time, and while we make those plans a reality we get many questions from customers and partners who want to learn more. This is the first post in a blog series that will explore how SKAdNetwork works, what kind of data points it provides, and how it can be used for marketingmeasurement.
SINGULAR IS EXPANDING TO LATAM! Singular expands in LATAM: Opportunity meets necessity. One of the most dynamic and rapidly growing regions in the world right now is LATAM. There is a huge amount of innovation happening in Brazil, Mexico, Argentina, Columbia, Peru, and all of the other countries of the region. We’re seeing growth rates in excess of 30% in sectorslike e
IDFA DEPRECATION, IOS 14, & ATT: 35 QUESTIONS ANSWERED IDFA deprecation, iOS 14, and ATT: 35 mobile marketers’ questions answered. Last week we held an iOS 14 IDFA deprecation ask-me-anything webinar. We started with 14 questions, and ended up with over 60. Needless to say, we didn’t get through all the questions. Today, however, we’re releasing answers to the 35 questions that wedidn’t
ADVERTISING (AD) REVENUE MONETIZATION ANALYTICS FOR MOBILE Mobile first accounted for a majority of digital ad spend in 2018 — crossing the 50% mark from 2017. And digital ad spend keeps growing. It’s projected to be up 18% in 2021, and most of that is on mobile. So the gap that Mary Meeker saw five years ago is closing fast, thanks in part to the massive growth of ad tech. WHAT IS A MOBILE MEASUREMENT PARTNER (MMP)? A Mobile Measurement Partner (MMP) is a third-party attribution company that collects, organizes, and presents data from marketing campaigns in order to provide brands with a unified view of their campaign performance. By tagging and standardizing mobile app data from various sources, this provides marketers with a single source of truth to analyze the overall ROI of marketing campaigns. SINGULAR | LEADERS IN MARKETING ANALYTICS AND ATTRIBUTIONSOLUTIONSPRICINGPARTNERSBLOGABOUT USLOG IN Singular has been the key to uncovering ROI across our entire customer journey, which powers us to intelligently grow our business. By utilizing Singular’s Attribution as part of its larger platform to unify the data across our entire marketing stack, we’ve gainedaccess to
WEBINARS & VIDEOS
A collection of expert webinars and videos to help you improve your growth strategy and start scaling your business. MOBILE ECOSYSTEM UPHEAVAL: WHY DIGITAL TURBINE BOUGHT FYBER Digital Turbine and ironSource Aura together account for eight spots in the 2021 ROI top charts, and offer extremely impressive ROI. (Fyber did well also, grabbing four slots in our top ad networks ranking by itself.) The downside, obviously, is that on-device OEM models don’t work on iOS. Apple is not about to allow app recommendationAWS PARTNERSHIP
The AWS solutions by Singular for Retail and DCX include: • Consulting on how to build scalable growth marketing stacks on top of AWS. • Pulling all your unified marketing statistics to your internal databases. • Streaming real-time postbacks of your customer attribution pre-engagement and post-engagement to your servers. •Exporting
WHAT IS VIEW-THROUGH ATTRIBUTION (VTA)? View-through attribution is an invaluable measurement metric for evaluating and optimizing the performance of ad campaigns. Alongside other mobile attribution methods, Singular supports view-through attribution for hundreds of integrations with partners including Facebook ads and Google Ads.. In the context of Facebook ads, tracking view-through as part of your mobile app attribution and WHAT IS SKADNETWORK AND WHAT DOES IT MEAN FOR YOU? Singular has been preparing to utilize SKAdNetwork for a long time, and while we make those plans a reality we get many questions from customers and partners who want to learn more. This is the first post in a blog series that will explore how SKAdNetwork works, what kind of data points it provides, and how it can be used for marketingmeasurement.
SINGULAR IS EXPANDING TO LATAM! Singular expands in LATAM: Opportunity meets necessity. One of the most dynamic and rapidly growing regions in the world right now is LATAM. There is a huge amount of innovation happening in Brazil, Mexico, Argentina, Columbia, Peru, and all of the other countries of the region. We’re seeing growth rates in excess of 30% in sectorslike e
IDFA DEPRECATION, IOS 14, & ATT: 35 QUESTIONS ANSWERED IDFA deprecation, iOS 14, and ATT: 35 mobile marketers’ questions answered. Last week we held an iOS 14 IDFA deprecation ask-me-anything webinar. We started with 14 questions, and ended up with over 60. Needless to say, we didn’t get through all the questions. Today, however, we’re releasing answers to the 35 questions that wedidn’t
ADVERTISING (AD) REVENUE MONETIZATION ANALYTICS FOR MOBILE Mobile first accounted for a majority of digital ad spend in 2018 — crossing the 50% mark from 2017. And digital ad spend keeps growing. It’s projected to be up 18% in 2021, and most of that is on mobile. So the gap that Mary Meeker saw five years ago is closing fast, thanks in part to the massive growth of ad tech. WHAT IS A MOBILE MEASUREMENT PARTNER (MMP)? A Mobile Measurement Partner (MMP) is a third-party attribution company that collects, organizes, and presents data from marketing campaigns in order to provide brands with a unified view of their campaign performance. By tagging and standardizing mobile app data from various sources, this provides marketers with a single source of truth to analyze the overall ROI of marketing campaigns. MOBILE ATTRIBUTION PRICING AND PLANS Singular has been the key to uncovering ROI across our entire customer journey, which powers us to intelligently grow our business. By utilizing Singular’s Attribution as part of its larger platform to unify the data across our entire marketing stack, we’ve gained access to unrivaled granularity to optimize against. MOBILE ATTRIBUTION AND APP ANALYTICS PLATFORM Load mobile attribution data, web attribution data, cross-platform tracking, ad revenue, and upper-funnel data like cost, creatives, and bids. Singular Data Destinations writes aggregate and user-level data tables directly into your databases, storage solution, and reporting tools. Singular supports all leading databases including visualization MARKETING ANALYTICS & METRICS ANALYSIS TOOL Unrivaled ROI insights. Expose accurate and timely insights, both at a high level and at the most granular levels, to optimize marketing spend. We’re committed to providing ROI at the most granular levels, and do so across more media sources than any other solution. Dig deep into your analytics with 8 layers of granularity to maximize returns IOS 14.5 BY THE NUMBERS: ADOPTION, ATT PERMISSION, AD About 10 days ago, we shared data on IDFA opt-in, ATT visibility and acceptance ratios, and iOS 14.5 adoption rates.. On May 21: iOS 14.5 adoption was just under 20% globally; ATT restricted devices that will never see an App Tracking Transparency prompt were at 19%; ATT see-and-opt-in devices were at 19.4% WHY GO WITH SINGULAR VS. BRANCH? Why go with Singular vs. Branch? Branch is built for basic mobile attribution - to answer “where did that install come from?”. And they do it well. On the other hand, Singular is built to provide you a single source of truth for marketing performance - to answer “what creative drove the highest ROI?” “what should I change my bid to HOW CLOUD GAMING CHANGES MOBILE USER ACQUISITION FOR If you’ve experienced App Clips on iOS or Instant Apps on Android, you already know part of the power of cloud gaming.. Click a link. Play a game. That’s it. Nothing else to do. No long circuitous route from app to ad to app marketplace to your mobile device home screen to finding an icon somewhere on your app screens to tapping it and finally playing a game. IOS 15 ATTRIBUTION AND SKADNETWORK On-demand Webinar: iOS 14.5 aftermath - what marketers need to know On-demand Webinar: iOS 14.5 aftermath Watch now WHAT IS A MOBILE MEASUREMENT PARTNER (MMP)? A Mobile Measurement Partner (MMP) is a third-party attribution company that collects, organizes, and presents data from marketing campaigns in order to provide brands with a unified view of their campaign performance. By tagging and standardizing mobile app data from various sources, this provides marketers with a single source of truth to analyze the overall ROI of marketing campaigns. HOMA GAMES' CHINESE MARKET CASE STUDY The Homa Games team used smart user acquisition strategies, winning ad partners like Mintegral, and powerful measurement and reporting from Singular to splash into the Chinese market.SINGULAR LINKS FAQ
Singular Links are Singular’s new tracking link solution. Marketers can create and manage their Singular Links through an intuitive UI that walks the user through all the available options for link behavior, attribution settings, and additional information to includein the link.
MOBILE ECOSYSTEM UPHEAVAL: WHY DIGITAL TURBINE BOUGHT FYBER Digital Turbine and ironSource Aura together account for eight spots in the 2021 ROI top charts, and offer extremely impressive ROI. (Fyber did well also, grabbing four slots in our top ad networks ranking by itself.) The downside, obviously, is that on-device OEM models don’t work on iOS. Apple is not about to allow app recommendation WHY GO WITH SINGULAR VS. BRANCH? Why go with Singular vs. Branch? Branch is built for basic mobile attribution - to answer “where did that install come from?”. And they do it well. On the other hand, Singular is built to provide you a single source of truth for marketing performance - to answer “what creative drove the highest ROI?” “what should I change my bid to GETTING STARTED WITH THE SINGULAR SDK/S2S Notes: Before you start, you have to get your Singular SDK key by logging into your Singular account and going to Settings > SDK Keys:. If you want to send real-time postbacks to your internal BI platform, see Processing Internal BI Postbacks.; If you plan to use both the Facebook SDK and the Singular SDK/S2S in the same app, read this guide to learn how to configure your integrations to avoid CONTACT US | SINGULAR San Francisco. 181 South Park Street Suite, Apt 2. San Francisco, CA94107.
AWS PARTNERSHIP
The AWS solutions by Singular for Retail and DCX include: • Consulting on how to build scalable growth marketing stacks on top of AWS. • Pulling all your unified marketing statistics to your internal databases. • Streaming real-time postbacks of your customer attribution pre-engagement and post-engagement to your servers. •Exporting
UNITY SDK: TRACKING EVENTS AND REVENUE Tracking Revenue. Singular can collect data about revenue gained through the app in order to help analyze the performance and ROI of your campaigns. Singular will make the data available to you in reports, log export, and postbacks. Use one of the following methods to report revenue events to Singular. Notes: Any revenue reported in adifferent
HOW TO CONFIGURE PARTNER SETTINGS AND POSTBACKS 2: Select an App. In the Configuration window that opens, select the App for which you want to configure partner settings/postbacks, and then select the App Site (platform version). You configure partners separately per app site. 3: Set Up Conversion Postbacks. The App-Specific Configuration section lets you choose which conversion postbacks (callbacks) you want to send to the partner about HOW TO TEST A TRACKING LINK If you've generated a tracking link with deep linking functionality, you can test it using the following steps: Install the app on your test device. Copy the link from the Manage Links page and send it to your test device. From the device, click the link. The app should open and display the intended screen orSINGULAR LINKS FAQ
Singular Links are Singular’s new tracking link solution. Marketers can create and manage their Singular Links through an intuitive UI that walks the user through all the available options for link behavior, attribution settings, and additional information to includein the link.
PARTNER CONFIGURATION AND POSTBACKS FAQ The Partner Configuration page lets you configure the following things per partner and site: The lookback window for click-through attribution. Which postbacks to send to the partner. This is also where you enter your login credentials to the partner's platform, if Singular needs them in MOBILE ECOSYSTEM UPHEAVAL: WHY DIGITAL TURBINE BOUGHT FYBER Digital Turbine and ironSource Aura together account for eight spots in the 2021 ROI top charts, and offer extremely impressive ROI. (Fyber did well also, grabbing four slots in our top ad networks ranking by itself.) The downside, obviously, is that on-device OEM models don’t work on iOS. Apple is not about to allow app recommendation WHY GO WITH SINGULAR VS. BRANCH? Why go with Singular vs. Branch? Branch is built for basic mobile attribution - to answer “where did that install come from?”. And they do it well. On the other hand, Singular is built to provide you a single source of truth for marketing performance - to answer “what creative drove the highest ROI?” “what should I change my bid to GETTING STARTED WITH THE SINGULAR SDK/S2S Notes: Before you start, you have to get your Singular SDK key by logging into your Singular account and going to Settings > SDK Keys:. If you want to send real-time postbacks to your internal BI platform, see Processing Internal BI Postbacks.; If you plan to use both the Facebook SDK and the Singular SDK/S2S in the same app, read this guide to learn how to configure your integrations to avoid CONTACT US | SINGULAR San Francisco. 181 South Park Street Suite, Apt 2. San Francisco, CA94107.
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The AWS solutions by Singular for Retail and DCX include: • Consulting on how to build scalable growth marketing stacks on top of AWS. • Pulling all your unified marketing statistics to your internal databases. • Streaming real-time postbacks of your customer attribution pre-engagement and post-engagement to your servers. •Exporting
UNITY SDK: TRACKING EVENTS AND REVENUE Tracking Revenue. Singular can collect data about revenue gained through the app in order to help analyze the performance and ROI of your campaigns. Singular will make the data available to you in reports, log export, and postbacks. Use one of the following methods to report revenue events to Singular. Notes: Any revenue reported in adifferent
WHY GO WITH SINGULAR VS. BRANCH? Why go with Singular vs. Branch? Branch is built for basic mobile attribution - to answer “where did that install come from?”. And they do it well. On the other hand, Singular is built to provide you a single source of truth for marketing performance - to answer “what creative drove the highest ROI?” “what should I change my bid toAWS PARTNERSHIP
The AWS solutions by Singular for Retail and DCX include: • Consulting on how to build scalable growth marketing stacks on top of AWS. • Pulling all your unified marketing statistics to your internal databases. • Streaming real-time postbacks of your customer attribution pre-engagement and post-engagement to your servers. •Exporting
IOS 14.5 BY THE NUMBERS: ADOPTION, ATT PERMISSION, AD About 10 days ago, we shared data on IDFA opt-in, ATT visibility and acceptance ratios, and iOS 14.5 adoption rates.. On May 21: iOS 14.5 adoption was just under 20% globally; ATT restricted devices that will never see an App Tracking Transparency prompt were at 19%; ATT see-and-opt-in devices were at 19.4% MOBILE ATTRIBUTION AND APP ANALYTICS PLATFORM Load mobile attribution data, web attribution data, cross-platform tracking, ad revenue, and upper-funnel data like cost, creatives, and bids. Singular Data Destinations writes aggregate and user-level data tables directly into your databases, storage solution, and reporting tools. Singular supports all leading databases including visualization IOS 14.5 AFTERMATH: QUESTIONS ANSWERED ON SKAN, MMPS We’ve had a month with iOS 14.5. Time enough for at least some initial insights from mobile marketers and growth leaders about how it’s going, what’s working, and what’s still a completeminefield.
COVID-19: WHAT ADVERTISERS SHOULD KEEP IN MIND What Advertisers Should Keep in Mind During COVID-19. In good times, I’m usually more cautious than most. I’m the person who takes shoes off before walking through the house, goes straight to wash my hands, opens windows while cooking, and uses “gentle” detergents and cleansers. Needless to say—we’ve all been compelled to take INTRODUCTION TO SINGULAR'S SKADNETWORK SOLUTION SKAdNetwork Conversions. Starting with iOS 14, SKAdNetwork introduces conversion values as a way to track post-install events in the short term and measure the quality of your users in an aggregated manner.. The conversion value is a highly limited tool: It's a 6-bit value representing a number between 0 and 63.; The device always sends a single postback following an install or redownload. IOS 15 ATTRIBUTION AND SKADNETWORK On-demand Webinar: iOS 14.5 aftermath - what marketers need to know On-demand Webinar: iOS 14.5 aftermath Watch now HOW TO CONFIGURE PARTNER SETTINGS AND POSTBACKS 2: Select an App. In the Configuration window that opens, select the App for which you want to configure partner settings/postbacks, and then select the App Site (platform version). You configure partners separately per app site. 3: Set Up Conversion Postbacks. The App-Specific Configuration section lets you choose which conversion postbacks (callbacks) you want to send to the partner about DIMENSIONS AVAILABILITY FAQ Note: This feature is only available to users of Singular's attribution service. The new Dimensions Availability window gives you full transparency into your reporting data by showing you which n WHY GO WITH SINGULAR VS. BRANCH?GENERIC FORM OF SINGULARIS THE SINGULAR OR PLURALTHIRD PERSON SINGULAR FORM Operating at our scale, we have had to overcome some very complex data challenges. Singular solved for these complexities, by helping us unify and attribute our data, analyze our ROI and enable us to focus on our core mission.AWS PARTNERSHIP
Analytics; Created with Sketch. Marketing Analytics Accurate, timely and actionable cross-platform analytics; Created with Sketch. Cost Aggregation All your ad spend data accurately reported in one place; ETL Clean, unified marketing data loaded where you want; Created with Sketch. Ad Monetization Analyze ad revenue and tie it back to acquisition costs; Attribution GETTING STARTED WITH THE SINGULAR SDK/S2S Notes: Before you start, you have to get your Singular SDK key by logging into your Singular account and going to Settings > SDK Keys:. If you want to send real-time postbacks to your internal BI platform, see Processing Internal BI Postbacks.; If you plan to use both the Facebook SDK and the Singular SDK/S2S in the same app, read this guide to learn how to configure your integrations to avoid ADVERTISING (AD) REVENUE MONETIZATION ANALYTICS FOR MOBILEAPP AD REVENUE CALCULATORGAME APP REVENUETRIPPIE APP REVENUE Anyone playing mobile games knows instinctively: ad-based app monetization is up significantly over the past year or two. An App Annie study confirmed it: 60% more apps starting doing ad-based monetization in 2019 versus 2018. Mobile users spent more in apps in 2020, so in-app purchases are growing too, but mobile ad spend jumped too.. The dollar figure? $240 billion in 2020. MOBILE ECOSYSTEM UPHEAVAL: WHY DIGITAL TURBINE BOUGHT FYBER Essentially, it’s about offering a full meal deal. “We’re on about 600 million devices already today, and we enable about 60 million devices a quarter SINGULAR IS EXPANDING TO LATAM! What Singular can offer in LATAM. Marketers know that rapid growth needs deep insight to optimize investments. We think Singular provides that better than any other mobile attribution player in the market. Marketers also need to scale efficiently, they need cross-device intelligence, and they need data piped directly to their preferred data warehouses via ETL or API. HOW TO CONFIGURE PARTNER SETTINGS AND POSTBACKS 2: Select an App. In the Configuration window that opens, select the App for which you want to configure partner settings/postbacks, and then select the App Site (platform version). You configure partners separately per app site. 3: Set Up Conversion Postbacks. The App-Specific Configuration section lets you choose which conversion postbacks (callbacks) you want to send to the partner about PARTNER CONFIGURATION AND POSTBACKS FAQ To export postback settings for all partners, click Export All on the top right corner of the Partner Configuration page.. To export postback settings for selected partners, first select one or more partners by clicking the checkbox to the left of the partner, and then click Export Selected.. This will download a CSV file with information about each postback that has been configured:SINGULAR LINKS FAQ
Singular Links are Singular’s new tracking link solution. Marketers can create and manage their Singular Links through an intuitive UI that walks the user through all the available options for link behavior, attribution settings, and additional information to includein the link.
HOW TO TEST A TRACKING LINK You have just created a tracking link through the Manage Links page. Before you start using it in a campaign, you can test the link and see what information it sends to Singular. You will be basica WHY GO WITH SINGULAR VS. BRANCH?GENERIC FORM OF SINGULARIS THE SINGULAR OR PLURALTHIRD PERSON SINGULAR FORM Operating at our scale, we have had to overcome some very complex data challenges. Singular solved for these complexities, by helping us unify and attribute our data, analyze our ROI and enable us to focus on our core mission.AWS PARTNERSHIP
Analytics; Created with Sketch. Marketing Analytics Accurate, timely and actionable cross-platform analytics; Created with Sketch. Cost Aggregation All your ad spend data accurately reported in one place; ETL Clean, unified marketing data loaded where you want; Created with Sketch. Ad Monetization Analyze ad revenue and tie it back to acquisition costs; Attribution GETTING STARTED WITH THE SINGULAR SDK/S2S Notes: Before you start, you have to get your Singular SDK key by logging into your Singular account and going to Settings > SDK Keys:. If you want to send real-time postbacks to your internal BI platform, see Processing Internal BI Postbacks.; If you plan to use both the Facebook SDK and the Singular SDK/S2S in the same app, read this guide to learn how to configure your integrations to avoid ADVERTISING (AD) REVENUE MONETIZATION ANALYTICS FOR MOBILEAPP AD REVENUE CALCULATORGAME APP REVENUETRIPPIE APP REVENUE Anyone playing mobile games knows instinctively: ad-based app monetization is up significantly over the past year or two. An App Annie study confirmed it: 60% more apps starting doing ad-based monetization in 2019 versus 2018. Mobile users spent more in apps in 2020, so in-app purchases are growing too, but mobile ad spend jumped too.. The dollar figure? $240 billion in 2020. MOBILE ECOSYSTEM UPHEAVAL: WHY DIGITAL TURBINE BOUGHT FYBER Essentially, it’s about offering a full meal deal. “We’re on about 600 million devices already today, and we enable about 60 million devices a quarter SINGULAR IS EXPANDING TO LATAM! What Singular can offer in LATAM. Marketers know that rapid growth needs deep insight to optimize investments. We think Singular provides that better than any other mobile attribution player in the market. Marketers also need to scale efficiently, they need cross-device intelligence, and they need data piped directly to their preferred data warehouses via ETL or API. HOW TO CONFIGURE PARTNER SETTINGS AND POSTBACKS 2: Select an App. In the Configuration window that opens, select the App for which you want to configure partner settings/postbacks, and then select the App Site (platform version). You configure partners separately per app site. 3: Set Up Conversion Postbacks. The App-Specific Configuration section lets you choose which conversion postbacks (callbacks) you want to send to the partner about PARTNER CONFIGURATION AND POSTBACKS FAQ To export postback settings for all partners, click Export All on the top right corner of the Partner Configuration page.. To export postback settings for selected partners, first select one or more partners by clicking the checkbox to the left of the partner, and then click Export Selected.. This will download a CSV file with information about each postback that has been configured:SINGULAR LINKS FAQ
Singular Links are Singular’s new tracking link solution. Marketers can create and manage their Singular Links through an intuitive UI that walks the user through all the available options for link behavior, attribution settings, and additional information to includein the link.
HOW TO TEST A TRACKING LINK You have just created a tracking link through the Manage Links page. Before you start using it in a campaign, you can test the link and see what information it sends to Singular. You will be basica MARKETING ANALYTICS & METRICS ANALYSIS TOOL Analytics; Created with Sketch. Marketing Analytics Accurate, timely and actionable cross-platform analytics; Created with Sketch. Cost Aggregation All your ad spend data accurately reported in one place; ETL Clean, unified marketing data loaded where you want; Created with Sketch. Ad Monetization Analyze ad revenue and tie it back to acquisition costs; Attribution SINGULAR | THE COMPLETE GUIDE TO SKADNETWORK SUCCESS The most significant shift to hit mobile marketing is officially here, and maximizing SKAdNetwork and conversion models is key to yoursuccess.
MOBILE ATTRIBUTION AND APP ANALYTICS PLATFORM Analytics; Created with Sketch. Marketing Analytics Accurate, timely and actionable cross-platform analytics; Created with Sketch. Cost Aggregation All your ad spend data accurately reported in one place; ETL Clean, unified marketing data loaded where you want; Created with Sketch. Ad Monetization Analyze ad revenue and tie it back to acquisition costs; Attribution IOS 14.5 BY THE NUMBERS: ADOPTION, ATT PERMISSION, AD About 10 days ago, we shared data on IDFA opt-in, ATT visibility and acceptance ratios, and iOS 14.5 adoption rates.. On May 21: iOS 14.5 adoption was just under 20% globally; ATT restricted devices that will never see an App Tracking Transparency prompt were at 19%; ATT see-and-opt-in devices were at 19.4% WHY GO WITH SINGULAR VS. BRANCH? Build the best growth database, FAST: Build the database of your dreams with ease. Unlike other MMPs that only manage your attribution data, we combine all critical datasets ensuring they match at the highest standards of data governance.AWS PARTNERSHIP
Analytics; Created with Sketch. Marketing Analytics Accurate, timely and actionable cross-platform analytics; Created with Sketch. Cost Aggregation All your ad spend data accurately reported in one place; ETL Clean, unified marketing data loaded where you want; Created with Sketch. Ad Monetization Analyze ad revenue and tie it back to acquisition costs; Attribution IOS 14.5 AFTERMATH: QUESTIONS ANSWERED ON SKAN, MMPS We’ve had a month with iOS 14.5. Time enough for at least some initial insights from mobile marketers and growth leaders about how it’s going, what’s working, and what’s still a completeminefield.
INTRODUCTION TO SINGULAR'S SKADNETWORK SOLUTION SKAdNetwork Conversions. Starting with iOS 14, SKAdNetwork introduces conversion values as a way to track post-install events in the short term and measure the quality of your users in an aggregated manner.. The conversion value is a highly limited tool: It's a 6-bit value representing a number between 0 and 63.; The device always sends a single postback following an install or redownload. DIMENSIONS AVAILABILITY FAQ Note: This feature is only available to users of Singular's attribution service. The new Dimensions Availability window gives you full transparency into your reporting data by showing you which n HOW TO CONFIGURE PARTNER SETTINGS AND POSTBACKS 2: Select an App. In the Configuration window that opens, select the App for which you want to configure partner settings/postbacks, and then select the App Site (platform version). You configure partners separately per app site. 3: Set Up Conversion Postbacks. The App-Specific Configuration section lets you choose which conversion postbacks (callbacks) you want to send to the partner about Skip to main content* Products
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