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ABOUT | SENSEI MARKETING About Sensei Marketing WHERE YOU’VE SEEN US Sensei Marketing Inc. is a technology solutions company that helps larger business build better relationships with their clients, prospects, and partners around the entire customer lifecycle. Core Solutions: BONDAI Platform BONDAI Services BONDAI Partner Program Gift My Client Corporate Gifting Our team is comprised of sales, marketing, andRead more IF I HAD A SAAS STARTUP, HERE'S MY MARKETING PLAN First, ask for reviews. There’s lots of sites to register your SaaS with for user reviews: TrustRadius, Trustpilot, G2Crowd and Capterra are just a few. B2B SaaS buyers seek out and trust reviews more than any other source of marketing. As well, you’re driving links to your site, which search engines seem to like. THE SHORT-SIGHTEDNESS OF CUSTOMER SERVICE In my last post: Customer Service, Twitter and Why They Fail, I stated that the use ofTwitter for customer service communications may not be delivering businesses what it can or should. I argued that current customer engagement practices are filling up social media streams with public apologies and mea cuplas, which certainly demonstrate empathy,caringRead more
TWEETS BY HISTORICAL FIGURES (IF THEY HAD TWITTER ACCOUNTS “@Plato This hemlock sure does make the legs feel numb #existence #mortality” – Socrates “This war seems like it’s been dragging on for, like, 100 years” – Joan of Arc “For those at the back who obviously can’t hear me, I said that they may take GOOD & BAD EXAMPLES OF GOOGLE ADWORDS ADS & LANDING PAGES We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitors into leads. BUSINESS MYOPIA IS KILLING CUSTOMER ACQUISITION There are many diseases that businesses face in developing and executing effective customer acquisition programs; many of which are self-inflicted. Myopia is defined as a “condition of the eye where the light that comes in does not directly focus on the retina but in front of it. This causes the image that one sees whenRead more IS FACEBOOK A MODERN DAY CULT? A recent study by Divorce Online, a legal consulting firm, of divorced couples in the UK found “Facebook” listed as one of the reasons 33% of couples divorced. Our privacy, once held sacred, is now a cost we willingly pay for access to a larger community of over-sharers. What’s amazing to me is that we’re unsure of exactly what or how IKEA TARGETS MILLENNIALS, COMBINES SITCOM AND REALITY TV Ikea Targets Millennials, Combines Sitcom and Reality TV Themes. Forsman & Bodenfors, Ikea’s Swedish agency, has turned to boxed themes to support the distribution of the retail giant’s latest catalogue (pun intended). However, like the popular Ikea Hacks generated by its loyal fans, Ikea’s new marketing effort hascombined standard
WHAT'S THE DIFFERENCE BETWEEN GOOGLE'S BROAD, PHRASE, AND A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword and possibly other words as well. The phrase match keyword “bicycle bell” can cause your ad to show if someone searches for “bicycle bell,” “buy bicycle bell,” and “bicycle bell reviews.”. Phrase matching FULL SERVICE DIGITAL MARKETING & TECHNOLOGY COMPANYOUR WORKBLOGABOUTCONTACTCASE STUDY: MORGAN STANLEY BONDAI Services. We complement BONDAI with a range of services that help drive leads, loyalty and advocacy. · Influence Marketing Services. · Customer Experience (CX) Services. · Rewards & Loyalty Programs. · Digital Marketing Services. Visit BONDAI Services. Brandsintroducing your new sales channel. BONDAI presents yourproducts
ABOUT | SENSEI MARKETING About Sensei Marketing WHERE YOU’VE SEEN US Sensei Marketing Inc. is a technology solutions company that helps larger business build better relationships with their clients, prospects, and partners around the entire customer lifecycle. Core Solutions: BONDAI Platform BONDAI Services BONDAI Partner Program Gift My Client Corporate Gifting Our team is comprised of sales, marketing, andRead more IF I HAD A SAAS STARTUP, HERE'S MY MARKETING PLAN First, ask for reviews. There’s lots of sites to register your SaaS with for user reviews: TrustRadius, Trustpilot, G2Crowd and Capterra are just a few. B2B SaaS buyers seek out and trust reviews more than any other source of marketing. As well, you’re driving links to your site, which search engines seem to like. THE SHORT-SIGHTEDNESS OF CUSTOMER SERVICE In my last post: Customer Service, Twitter and Why They Fail, I stated that the use ofTwitter for customer service communications may not be delivering businesses what it can or should. I argued that current customer engagement practices are filling up social media streams with public apologies and mea cuplas, which certainly demonstrate empathy,caringRead more
TWEETS BY HISTORICAL FIGURES (IF THEY HAD TWITTER ACCOUNTS “@Plato This hemlock sure does make the legs feel numb #existence #mortality” – Socrates “This war seems like it’s been dragging on for, like, 100 years” – Joan of Arc “For those at the back who obviously can’t hear me, I said that they may take GOOD & BAD EXAMPLES OF GOOGLE ADWORDS ADS & LANDING PAGES We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitors into leads. BUSINESS MYOPIA IS KILLING CUSTOMER ACQUISITION There are many diseases that businesses face in developing and executing effective customer acquisition programs; many of which are self-inflicted. Myopia is defined as a “condition of the eye where the light that comes in does not directly focus on the retina but in front of it. This causes the image that one sees whenRead more IS FACEBOOK A MODERN DAY CULT? A recent study by Divorce Online, a legal consulting firm, of divorced couples in the UK found “Facebook” listed as one of the reasons 33% of couples divorced. Our privacy, once held sacred, is now a cost we willingly pay for access to a larger community of over-sharers. What’s amazing to me is that we’re unsure of exactly what or how IKEA TARGETS MILLENNIALS, COMBINES SITCOM AND REALITY TV Ikea Targets Millennials, Combines Sitcom and Reality TV Themes. Forsman & Bodenfors, Ikea’s Swedish agency, has turned to boxed themes to support the distribution of the retail giant’s latest catalogue (pun intended). However, like the popular Ikea Hacks generated by its loyal fans, Ikea’s new marketing effort hascombined standard
WHAT'S THE DIFFERENCE BETWEEN GOOGLE'S BROAD, PHRASE, AND A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword and possibly other words as well. The phrase match keyword “bicycle bell” can cause your ad to show if someone searches for “bicycle bell,” “buy bicycle bell,” and “bicycle bell reviews.”. Phrase matching ABOUT | SENSEI MARKETING About Sensei Marketing WHERE YOU’VE SEEN US Sensei Marketing Inc. is a technology solutions company that helps larger business build better relationships with their clients, prospects, and partners around the entire customer lifecycle. Core Solutions: BONDAI Platform BONDAI Services BONDAI Partner Program Gift My Client Corporate Gifting Our team is comprised of sales, marketing, andRead more "MAKING WEBSITES WIN" Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.”. That’s the intriguing intro of “ Making Websites Win ” written by Dr. Karl Blanks and Ben Jesson, founders of Conversion Rate Experts. My colleague Robert (Sensei’s CMO and Partner) handed me this book with 10 ESSENTIAL TIPS FOR ONLINE REFERRAL MARKETING SUCCESS Online Referral Marketing involves techniques and tools that you can integrate into your everyday business to generate a steady flow of leads that have been referred by existing customers. It may include: A Social Platform (like Social Mention) that can identify customer advocates. A loyalty, rewards, or gamification program (like Referral Candy) that can incent referrals. MeasurementRead more MY ANSWERS TO THE 10 MOST ASKED DIGITAL MARKETING This is always a loaded question. To get the best results from PPC/SEM or Google AdWords, you need the 3 “E’s”: Expertise, Experience, Effort. You need the training and expertise, a certain amount of experience, and a lot of time and effort to be able to produce successful PPC results. Most businesses that fail with PPC usuallylack in at
PEOPLE BEHAVING BADLY- ONLINE HUMAN BEHAVIOR Access to content, access to applications (of all varieties) and access to people (like minded or otherwise). Access has broken all of the boundaries people, society and governments have understood for hundreds of years. With it came all sorts of behavior new behavior and not many rules to manage conduct or behavior. The second A isAcceptance.
THE SHORT-SIGHTEDNESS OF CUSTOMER SERVICE In my last post: Customer Service, Twitter and Why They Fail, I stated that the use ofTwitter for customer service communications may not be delivering businesses what it can or should. I argued that current customer engagement practices are filling up social media streams with public apologies and mea cuplas, which certainly demonstrate empathy,caringRead more
EXAMPLES OF GOOGLE ADWORDS DONE RIGHT (AND WRONG) Examples of Google AdWords Done Right (and Wrong) When We Googled “Web Design Toronto”. We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the seventh instalment of a series we call “Critiquing Your GoogleAdWords
THE SOCIAL ENTERPRISE: EMPLOYEE- VS. CUSTOMER-CENTRIC The Social Enterprise: Employee-centric vs. Customer-centric Strategies. Over the last few weeks, stories about the changing role of employees within corporations have crossed my desk a number of times from a few different sources. I’m reading a great book by Cheryl Burgess and Mark Burgess called The Social Employee, whichshares insights
WHAT'S THE DIFFERENCE BETWEEN GOOGLE'S BROAD, PHRASE, AND A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword and possibly other words as well. The phrase match keyword “bicycle bell” can cause your ad to show if someone searches for “bicycle bell,” “buy bicycle bell,” and “bicycle bell reviews.”. Phrase matching NETFLIX: PRODUCT INNOVATION, GAME CHANGERS, AND EMPIRE Product Innovation, Game Changers, and Empire Building. The ability to innovate may not be required to run a profitable business but it’s certainly a requirement for anyone who wishes to create an empire. Building businesses in the same league as a Ford, Amazon or Apple requires the ability to innovate beyond that which is imagined today. FULL SERVICE DIGITAL MARKETING & TECHNOLOGY COMPANYOUR WORKBLOGABOUTCONTACTCASE STUDY: MORGAN STANLEY BONDAI Services. We complement BONDAI with a range of services that help drive leads, loyalty and advocacy. · Influence Marketing Services. · Customer Experience (CX) Services. · Rewards & Loyalty Programs. · Digital Marketing Services. Visit BONDAI Services. Brandsintroducing your new sales channel. BONDAI presents yourproducts
ABOUT | SENSEI MARKETING About Sensei Marketing WHERE YOU’VE SEEN US Sensei Marketing Inc. is a technology solutions company that helps larger business build better relationships with their clients, prospects, and partners around the entire customer lifecycle. Core Solutions: BONDAI Platform BONDAI Services BONDAI Partner Program Gift My Client Corporate Gifting Our team is comprised of sales, marketing, andRead more IF I HAD A SAAS STARTUP, HERE'S MY MARKETING PLAN First, ask for reviews. There’s lots of sites to register your SaaS with for user reviews: TrustRadius, Trustpilot, G2Crowd and Capterra are just a few. B2B SaaS buyers seek out and trust reviews more than any other source of marketing. As well, you’re driving links to your site, which search engines seem to like. THE SHORT-SIGHTEDNESS OF CUSTOMER SERVICE In my last post: Customer Service, Twitter and Why They Fail, I stated that the use ofTwitter for customer service communications may not be delivering businesses what it can or should. I argued that current customer engagement practices are filling up social media streams with public apologies and mea cuplas, which certainly demonstrate empathy,caringRead more
TWEETS BY HISTORICAL FIGURES (IF THEY HAD TWITTER ACCOUNTS “@Plato This hemlock sure does make the legs feel numb #existence #mortality” – Socrates “This war seems like it’s been dragging on for, like, 100 years” – Joan of Arc “For those at the back who obviously can’t hear me, I said that they may take GOOD & BAD EXAMPLES OF GOOGLE ADWORDS ADS & LANDING PAGES We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitors into leads. IS FACEBOOK A MODERN DAY CULT? A recent study by Divorce Online, a legal consulting firm, of divorced couples in the UK found “Facebook” listed as one of the reasons 33% of couples divorced. Our privacy, once held sacred, is now a cost we willingly pay for access to a larger community of over-sharers. What’s amazing to me is that we’re unsure of exactly what or how BUSINESS MYOPIA IS KILLING CUSTOMER ACQUISITION There are many diseases that businesses face in developing and executing effective customer acquisition programs; many of which are self-inflicted. Myopia is defined as a “condition of the eye where the light that comes in does not directly focus on the retina but in front of it. This causes the image that one sees whenRead more IKEA TARGETS MILLENNIALS, COMBINES SITCOM AND REALITY TV Ikea Targets Millennials, Combines Sitcom and Reality TV Themes. Forsman & Bodenfors, Ikea’s Swedish agency, has turned to boxed themes to support the distribution of the retail giant’s latest catalogue (pun intended). However, like the popular Ikea Hacks generated by its loyal fans, Ikea’s new marketing effort hascombined standard
WHAT'S THE DIFFERENCE BETWEEN GOOGLE'S BROAD, PHRASE, AND A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword and possibly other words as well. The phrase match keyword “bicycle bell” can cause your ad to show if someone searches for “bicycle bell,” “buy bicycle bell,” and “bicycle bell reviews.”. Phrase matching FULL SERVICE DIGITAL MARKETING & TECHNOLOGY COMPANYOUR WORKBLOGABOUTCONTACTCASE STUDY: MORGAN STANLEY BONDAI Services. We complement BONDAI with a range of services that help drive leads, loyalty and advocacy. · Influence Marketing Services. · Customer Experience (CX) Services. · Rewards & Loyalty Programs. · Digital Marketing Services. Visit BONDAI Services. Brandsintroducing your new sales channel. BONDAI presents yourproducts
ABOUT | SENSEI MARKETING About Sensei Marketing WHERE YOU’VE SEEN US Sensei Marketing Inc. is a technology solutions company that helps larger business build better relationships with their clients, prospects, and partners around the entire customer lifecycle. Core Solutions: BONDAI Platform BONDAI Services BONDAI Partner Program Gift My Client Corporate Gifting Our team is comprised of sales, marketing, andRead more IF I HAD A SAAS STARTUP, HERE'S MY MARKETING PLAN First, ask for reviews. There’s lots of sites to register your SaaS with for user reviews: TrustRadius, Trustpilot, G2Crowd and Capterra are just a few. B2B SaaS buyers seek out and trust reviews more than any other source of marketing. As well, you’re driving links to your site, which search engines seem to like. THE SHORT-SIGHTEDNESS OF CUSTOMER SERVICE In my last post: Customer Service, Twitter and Why They Fail, I stated that the use ofTwitter for customer service communications may not be delivering businesses what it can or should. I argued that current customer engagement practices are filling up social media streams with public apologies and mea cuplas, which certainly demonstrate empathy,caringRead more
TWEETS BY HISTORICAL FIGURES (IF THEY HAD TWITTER ACCOUNTS “@Plato This hemlock sure does make the legs feel numb #existence #mortality” – Socrates “This war seems like it’s been dragging on for, like, 100 years” – Joan of Arc “For those at the back who obviously can’t hear me, I said that they may take GOOD & BAD EXAMPLES OF GOOGLE ADWORDS ADS & LANDING PAGES We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitors into leads. IS FACEBOOK A MODERN DAY CULT? A recent study by Divorce Online, a legal consulting firm, of divorced couples in the UK found “Facebook” listed as one of the reasons 33% of couples divorced. Our privacy, once held sacred, is now a cost we willingly pay for access to a larger community of over-sharers. What’s amazing to me is that we’re unsure of exactly what or how BUSINESS MYOPIA IS KILLING CUSTOMER ACQUISITION There are many diseases that businesses face in developing and executing effective customer acquisition programs; many of which are self-inflicted. Myopia is defined as a “condition of the eye where the light that comes in does not directly focus on the retina but in front of it. This causes the image that one sees whenRead more IKEA TARGETS MILLENNIALS, COMBINES SITCOM AND REALITY TV Ikea Targets Millennials, Combines Sitcom and Reality TV Themes. Forsman & Bodenfors, Ikea’s Swedish agency, has turned to boxed themes to support the distribution of the retail giant’s latest catalogue (pun intended). However, like the popular Ikea Hacks generated by its loyal fans, Ikea’s new marketing effort hascombined standard
WHAT'S THE DIFFERENCE BETWEEN GOOGLE'S BROAD, PHRASE, AND A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword and possibly other words as well. The phrase match keyword “bicycle bell” can cause your ad to show if someone searches for “bicycle bell,” “buy bicycle bell,” and “bicycle bell reviews.”. Phrase matching ABOUT | SENSEI MARKETING About Sensei Marketing WHERE YOU’VE SEEN US Sensei Marketing Inc. is a technology solutions company that helps larger business build better relationships with their clients, prospects, and partners around the entire customer lifecycle. Core Solutions: BONDAI Platform BONDAI Services BONDAI Partner Program Gift My Client Corporate Gifting Our team is comprised of sales, marketing, andRead more "MAKING WEBSITES WIN" Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.”. That’s the intriguing intro of “ Making Websites Win ” written by Dr. Karl Blanks and Ben Jesson, founders of Conversion Rate Experts. My colleague Robert (Sensei’s CMO and Partner) handed me this book with 10 ESSENTIAL TIPS FOR ONLINE REFERRAL MARKETING SUCCESS Online Referral Marketing involves techniques and tools that you can integrate into your everyday business to generate a steady flow of leads that have been referred by existing customers. It may include: A Social Platform (like Social Mention) that can identify customer advocates. A loyalty, rewards, or gamification program (like Referral Candy) that can incent referrals. MeasurementRead more MY ANSWERS TO THE 10 MOST ASKED DIGITAL MARKETING This is always a loaded question. To get the best results from PPC/SEM or Google AdWords, you need the 3 “E’s”: Expertise, Experience, Effort. You need the training and expertise, a certain amount of experience, and a lot of time and effort to be able to produce successful PPC results. Most businesses that fail with PPC usuallylack in at
PEOPLE BEHAVING BADLY- ONLINE HUMAN BEHAVIOR Access to content, access to applications (of all varieties) and access to people (like minded or otherwise). Access has broken all of the boundaries people, society and governments have understood for hundreds of years. With it came all sorts of behavior new behavior and not many rules to manage conduct or behavior. The second A isAcceptance.
THE SHORT-SIGHTEDNESS OF CUSTOMER SERVICE In my last post: Customer Service, Twitter and Why They Fail, I stated that the use ofTwitter for customer service communications may not be delivering businesses what it can or should. I argued that current customer engagement practices are filling up social media streams with public apologies and mea cuplas, which certainly demonstrate empathy,caringRead more
EXAMPLES OF GOOGLE ADWORDS DONE RIGHT (AND WRONG) Examples of Google AdWords Done Right (and Wrong) When We Googled “Web Design Toronto”. We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the seventh instalment of a series we call “Critiquing Your GoogleAdWords
THE SOCIAL ENTERPRISE: EMPLOYEE- VS. CUSTOMER-CENTRIC The Social Enterprise: Employee-centric vs. Customer-centric Strategies. Over the last few weeks, stories about the changing role of employees within corporations have crossed my desk a number of times from a few different sources. I’m reading a great book by Cheryl Burgess and Mark Burgess called The Social Employee, whichshares insights
WHAT'S THE DIFFERENCE BETWEEN GOOGLE'S BROAD, PHRASE, AND A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword and possibly other words as well. The phrase match keyword “bicycle bell” can cause your ad to show if someone searches for “bicycle bell,” “buy bicycle bell,” and “bicycle bell reviews.”. Phrase matching NETFLIX: PRODUCT INNOVATION, GAME CHANGERS, AND EMPIRE Product Innovation, Game Changers, and Empire Building. The ability to innovate may not be required to run a profitable business but it’s certainly a requirement for anyone who wishes to create an empire. Building businesses in the same league as a Ford, Amazon or Apple requires the ability to innovate beyond that which is imagined today. FULL SERVICE DIGITAL MARKETING & TECHNOLOGY COMPANYOUR WORKBLOGABOUTCONTACTCASE STUDY: MORGAN STANLEY BONDAI Services. We complement BONDAI with a range of services that help drive leads, loyalty and advocacy. · Influence Marketing Services. · Customer Experience (CX) Services. · Rewards & Loyalty Programs. · Digital Marketing Services. Visit BONDAI Services. Brandsintroducing your new sales channel. BONDAI presents yourproducts
ABOUT | SENSEI MARKETING About Sensei Marketing WHERE YOU’VE SEEN US Sensei Marketing Inc. is a technology solutions company that helps larger business build better relationships with their clients, prospects, and partners around the entire customer lifecycle. Core Solutions: BONDAI Platform BONDAI Services BONDAI Partner Program Gift My Client Corporate Gifting Our team is comprised of sales, marketing, andRead more IF I HAD A SAAS STARTUP, HERE'S MY MARKETING PLAN First, ask for reviews. There’s lots of sites to register your SaaS with for user reviews: TrustRadius, Trustpilot, G2Crowd and Capterra are just a few. B2B SaaS buyers seek out and trust reviews more than any other source of marketing. As well, you’re driving links to your site, which search engines seem to like. 5 EFFECT FAILS IN CUSTOMER EXPERIENCE 5. Email Faux Pas and Reply Fails. Response type, time, message, tone and voice are key performance indicators of customer service – there are many ways to reach a customer. Whichever platform your business is using, though, make sure you are online managing it, and the soonerthe better.
TWEETS BY HISTORICAL FIGURES (IF THEY HAD TWITTER ACCOUNTS “@Plato This hemlock sure does make the legs feel numb #existence #mortality” – Socrates “This war seems like it’s been dragging on for, like, 100 years” – Joan of Arc “For those at the back who obviously can’t hear me, I said that they may take THE SHORT-SIGHTEDNESS OF CUSTOMER SERVICE In my last post: Customer Service, Twitter and Why They Fail, I stated that the use ofTwitter for customer service communications may not be delivering businesses what it can or should. I argued that current customer engagement practices are filling up social media streams with public apologies and mea cuplas, which certainly demonstrate empathy,caringRead more
THE SOCIAL ENTERPRISE: EMPLOYEE- VS. CUSTOMER-CENTRIC The Social Enterprise: Employee-centric vs. Customer-centric Strategies. Over the last few weeks, stories about the changing role of employees within corporations have crossed my desk a number of times from a few different sources. I’m reading a great book by Cheryl Burgess and Mark Burgess called The Social Employee, whichshares insights
IS FACEBOOK A MODERN DAY CULT? A recent study by Divorce Online, a legal consulting firm, of divorced couples in the UK found “Facebook” listed as one of the reasons 33% of couples divorced. Our privacy, once held sacred, is now a cost we willingly pay for access to a larger community of over-sharers. What’s amazing to me is that we’re unsure of exactly what or how BUSINESS MYOPIA IS KILLING CUSTOMER ACQUISITION There are many diseases that businesses face in developing and executing effective customer acquisition programs; many of which are self-inflicted. Myopia is defined as a “condition of the eye where the light that comes in does not directly focus on the retina but in front of it. This causes the image that one sees whenRead more WHAT'S THE DIFFERENCE BETWEEN GOOGLE'S BROAD, PHRASE, AND A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword and possibly other words as well. The phrase match keyword “bicycle bell” can cause your ad to show if someone searches for “bicycle bell,” “buy bicycle bell,” and “bicycle bell reviews.”. Phrase matching FULL SERVICE DIGITAL MARKETING & TECHNOLOGY COMPANYOUR WORKBLOGABOUTCONTACTCASE STUDY: MORGAN STANLEY BONDAI Services. We complement BONDAI with a range of services that help drive leads, loyalty and advocacy. · Influence Marketing Services. · Customer Experience (CX) Services. · Rewards & Loyalty Programs. · Digital Marketing Services. Visit BONDAI Services. Brandsintroducing your new sales channel. BONDAI presents yourproducts
ABOUT | SENSEI MARKETING About Sensei Marketing WHERE YOU’VE SEEN US Sensei Marketing Inc. is a technology solutions company that helps larger business build better relationships with their clients, prospects, and partners around the entire customer lifecycle. Core Solutions: BONDAI Platform BONDAI Services BONDAI Partner Program Gift My Client Corporate Gifting Our team is comprised of sales, marketing, andRead more IF I HAD A SAAS STARTUP, HERE'S MY MARKETING PLAN First, ask for reviews. There’s lots of sites to register your SaaS with for user reviews: TrustRadius, Trustpilot, G2Crowd and Capterra are just a few. B2B SaaS buyers seek out and trust reviews more than any other source of marketing. As well, you’re driving links to your site, which search engines seem to like. 5 EFFECT FAILS IN CUSTOMER EXPERIENCE 5. Email Faux Pas and Reply Fails. Response type, time, message, tone and voice are key performance indicators of customer service – there are many ways to reach a customer. Whichever platform your business is using, though, make sure you are online managing it, and the soonerthe better.
TWEETS BY HISTORICAL FIGURES (IF THEY HAD TWITTER ACCOUNTS “@Plato This hemlock sure does make the legs feel numb #existence #mortality” – Socrates “This war seems like it’s been dragging on for, like, 100 years” – Joan of Arc “For those at the back who obviously can’t hear me, I said that they may take THE SHORT-SIGHTEDNESS OF CUSTOMER SERVICE In my last post: Customer Service, Twitter and Why They Fail, I stated that the use ofTwitter for customer service communications may not be delivering businesses what it can or should. I argued that current customer engagement practices are filling up social media streams with public apologies and mea cuplas, which certainly demonstrate empathy,caringRead more
THE SOCIAL ENTERPRISE: EMPLOYEE- VS. CUSTOMER-CENTRIC The Social Enterprise: Employee-centric vs. Customer-centric Strategies. Over the last few weeks, stories about the changing role of employees within corporations have crossed my desk a number of times from a few different sources. I’m reading a great book by Cheryl Burgess and Mark Burgess called The Social Employee, whichshares insights
IS FACEBOOK A MODERN DAY CULT? A recent study by Divorce Online, a legal consulting firm, of divorced couples in the UK found “Facebook” listed as one of the reasons 33% of couples divorced. Our privacy, once held sacred, is now a cost we willingly pay for access to a larger community of over-sharers. What’s amazing to me is that we’re unsure of exactly what or how BUSINESS MYOPIA IS KILLING CUSTOMER ACQUISITION There are many diseases that businesses face in developing and executing effective customer acquisition programs; many of which are self-inflicted. Myopia is defined as a “condition of the eye where the light that comes in does not directly focus on the retina but in front of it. This causes the image that one sees whenRead more WHAT'S THE DIFFERENCE BETWEEN GOOGLE'S BROAD, PHRASE, AND A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword and possibly other words as well. The phrase match keyword “bicycle bell” can cause your ad to show if someone searches for “bicycle bell,” “buy bicycle bell,” and “bicycle bell reviews.”. Phrase matching OUR WORK | SENSEI MARKETING Our Work Sensei Marketing Work As a full-service agency and technology company, we work on projects ranging from custom web design and development, loyalty and advocacy marketing campaigns, influence marketing, as well as paid search and inbound marketing. All our work follows our customer lifecycle approach that helps ensure maximum customer acquisition and an optimalRead more MY ANSWERS TO THE 10 MOST ASKED DIGITAL MARKETING This is always a loaded question. To get the best results from PPC/SEM or Google AdWords, you need the 3 “E’s”: Expertise, Experience, Effort. You need the training and expertise, a certain amount of experience, and a lot of time and effort to be able to produce successful PPC results. Most businesses that fail with PPC usuallylack in at
THE SHORT-SIGHTEDNESS OF CUSTOMER SERVICE In my last post: Customer Service, Twitter and Why They Fail, I stated that the use ofTwitter for customer service communications may not be delivering businesses what it can or should. I argued that current customer engagement practices are filling up social media streams with public apologies and mea cuplas, which certainly demonstrate empathy,caringRead more
PEOPLE BEHAVING BADLY- ONLINE HUMAN BEHAVIOR Access to content, access to applications (of all varieties) and access to people (like minded or otherwise). Access has broken all of the boundaries people, society and governments have understood for hundreds of years. With it came all sorts of behavior new behavior and not many rules to manage conduct or behavior. The second A isAcceptance.
BUSINESS MYOPIA IS KILLING CUSTOMER ACQUISITION There are many diseases that businesses face in developing and executing effective customer acquisition programs; many of which are self-inflicted. Myopia is defined as a “condition of the eye where the light that comes in does not directly focus on the retina but in front of it. This causes the image that one sees whenRead more EXAMPLES OF GOOGLE ADWORDS DONE RIGHT (AND WRONG) Examples of Google AdWords Done Right (and Wrong) When We Googled “Web Design Toronto”. We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the seventh instalment of a series we call “Critiquing Your GoogleAdWords
GOOD & BAD EXAMPLES OF GOOGLE ADWORDS ADS & LANDING PAGES We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitors into leads. NETFLIX: PRODUCT INNOVATION, GAME CHANGERS, AND EMPIRE Product Innovation, Game Changers, and Empire Building. The ability to innovate may not be required to run a profitable business but it’s certainly a requirement for anyone who wishes to create an empire. Building businesses in the same league as a Ford, Amazon or Apple requires the ability to innovate beyond that which is imagined today. WHAT'S THE DIFFERENCE BETWEEN GOOGLE'S BROAD, PHRASE, AND A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword and possibly other words as well. The phrase match keyword “bicycle bell” can cause your ad to show if someone searches for “bicycle bell,” “buy bicycle bell,” and “bicycle bell reviews.”. Phrase matching THE CUSTOMER EXIT INTERVIEW The interview is both a research tool and last-ditch effort to save customers before they pack their bags and head off to the competition. However, the customer exit interview is often too little, too late. In theory, it’s a great tool. It helps an organization understand why customers are unhappy and choose to defect to another service FULL SERVICE DIGITAL MARKETING & TECHNOLOGY COMPANYOUR WORKBLOGABOUTCONTACTCASE STUDY: MORGAN STANLEY BONDAI Services. We complement BONDAI with a range of services that help drive leads, loyalty and advocacy. · Influence Marketing Services. · Customer Experience (CX) Services. · Rewards & Loyalty Programs. · Digital Marketing Services. Visit BONDAI Services. Brandsintroducing your new sales channel. BONDAI presents yourproducts
ABOUT | SENSEI MARKETING About Sensei Marketing WHERE YOU’VE SEEN US Sensei Marketing Inc. is a technology solutions company that helps larger business build better relationships with their clients, prospects, and partners around the entire customer lifecycle. Core Solutions: BONDAI Platform BONDAI Services BONDAI Partner Program Gift My Client Corporate Gifting Our team is comprised of sales, marketing, andRead more IF I HAD A SAAS STARTUP, HERE'S MY MARKETING PLAN First, ask for reviews. There’s lots of sites to register your SaaS with for user reviews: TrustRadius, Trustpilot, G2Crowd and Capterra are just a few. B2B SaaS buyers seek out and trust reviews more than any other source of marketing. As well, you’re driving links to your site, which search engines seem to like. 5 EFFECT FAILS IN CUSTOMER EXPERIENCE 5. Email Faux Pas and Reply Fails. Response type, time, message, tone and voice are key performance indicators of customer service – there are many ways to reach a customer. Whichever platform your business is using, though, make sure you are online managing it, and the soonerthe better.
TWEETS BY HISTORICAL FIGURES (IF THEY HAD TWITTER ACCOUNTS “@Plato This hemlock sure does make the legs feel numb #existence #mortality” – Socrates “This war seems like it’s been dragging on for, like, 100 years” – Joan of Arc “For those at the back who obviously can’t hear me, I said that they may take THE SHORT-SIGHTEDNESS OF CUSTOMER SERVICE In my last post: Customer Service, Twitter and Why They Fail, I stated that the use ofTwitter for customer service communications may not be delivering businesses what it can or should. I argued that current customer engagement practices are filling up social media streams with public apologies and mea cuplas, which certainly demonstrate empathy,caringRead more
THE SOCIAL ENTERPRISE: EMPLOYEE- VS. CUSTOMER-CENTRIC The Social Enterprise: Employee-centric vs. Customer-centric Strategies. Over the last few weeks, stories about the changing role of employees within corporations have crossed my desk a number of times from a few different sources. I’m reading a great book by Cheryl Burgess and Mark Burgess called The Social Employee, whichshares insights
IS FACEBOOK A MODERN DAY CULT? A recent study by Divorce Online, a legal consulting firm, of divorced couples in the UK found “Facebook” listed as one of the reasons 33% of couples divorced. Our privacy, once held sacred, is now a cost we willingly pay for access to a larger community of over-sharers. What’s amazing to me is that we’re unsure of exactly what or how BUSINESS MYOPIA IS KILLING CUSTOMER ACQUISITION There are many diseases that businesses face in developing and executing effective customer acquisition programs; many of which are self-inflicted. Myopia is defined as a “condition of the eye where the light that comes in does not directly focus on the retina but in front of it. This causes the image that one sees whenRead more WHAT'S THE DIFFERENCE BETWEEN GOOGLE'S BROAD, PHRASE, AND A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword and possibly other words as well. The phrase match keyword “bicycle bell” can cause your ad to show if someone searches for “bicycle bell,” “buy bicycle bell,” and “bicycle bell reviews.”. Phrase matching FULL SERVICE DIGITAL MARKETING & TECHNOLOGY COMPANYOUR WORKBLOGABOUTCONTACTCASE STUDY: MORGAN STANLEY BONDAI Services. We complement BONDAI with a range of services that help drive leads, loyalty and advocacy. · Influence Marketing Services. · Customer Experience (CX) Services. · Rewards & Loyalty Programs. · Digital Marketing Services. Visit BONDAI Services. Brandsintroducing your new sales channel. BONDAI presents yourproducts
ABOUT | SENSEI MARKETING About Sensei Marketing WHERE YOU’VE SEEN US Sensei Marketing Inc. is a technology solutions company that helps larger business build better relationships with their clients, prospects, and partners around the entire customer lifecycle. Core Solutions: BONDAI Platform BONDAI Services BONDAI Partner Program Gift My Client Corporate Gifting Our team is comprised of sales, marketing, andRead more IF I HAD A SAAS STARTUP, HERE'S MY MARKETING PLAN First, ask for reviews. There’s lots of sites to register your SaaS with for user reviews: TrustRadius, Trustpilot, G2Crowd and Capterra are just a few. B2B SaaS buyers seek out and trust reviews more than any other source of marketing. As well, you’re driving links to your site, which search engines seem to like. 5 EFFECT FAILS IN CUSTOMER EXPERIENCE 5. Email Faux Pas and Reply Fails. Response type, time, message, tone and voice are key performance indicators of customer service – there are many ways to reach a customer. Whichever platform your business is using, though, make sure you are online managing it, and the soonerthe better.
TWEETS BY HISTORICAL FIGURES (IF THEY HAD TWITTER ACCOUNTS “@Plato This hemlock sure does make the legs feel numb #existence #mortality” – Socrates “This war seems like it’s been dragging on for, like, 100 years” – Joan of Arc “For those at the back who obviously can’t hear me, I said that they may take THE SHORT-SIGHTEDNESS OF CUSTOMER SERVICE In my last post: Customer Service, Twitter and Why They Fail, I stated that the use ofTwitter for customer service communications may not be delivering businesses what it can or should. I argued that current customer engagement practices are filling up social media streams with public apologies and mea cuplas, which certainly demonstrate empathy,caringRead more
THE SOCIAL ENTERPRISE: EMPLOYEE- VS. CUSTOMER-CENTRIC The Social Enterprise: Employee-centric vs. Customer-centric Strategies. Over the last few weeks, stories about the changing role of employees within corporations have crossed my desk a number of times from a few different sources. I’m reading a great book by Cheryl Burgess and Mark Burgess called The Social Employee, whichshares insights
IS FACEBOOK A MODERN DAY CULT? A recent study by Divorce Online, a legal consulting firm, of divorced couples in the UK found “Facebook” listed as one of the reasons 33% of couples divorced. Our privacy, once held sacred, is now a cost we willingly pay for access to a larger community of over-sharers. What’s amazing to me is that we’re unsure of exactly what or how BUSINESS MYOPIA IS KILLING CUSTOMER ACQUISITION There are many diseases that businesses face in developing and executing effective customer acquisition programs; many of which are self-inflicted. Myopia is defined as a “condition of the eye where the light that comes in does not directly focus on the retina but in front of it. This causes the image that one sees whenRead more WHAT'S THE DIFFERENCE BETWEEN GOOGLE'S BROAD, PHRASE, AND A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword and possibly other words as well. The phrase match keyword “bicycle bell” can cause your ad to show if someone searches for “bicycle bell,” “buy bicycle bell,” and “bicycle bell reviews.”. Phrase matching OUR WORK | SENSEI MARKETING Our Work Sensei Marketing Work As a full-service agency and technology company, we work on projects ranging from custom web design and development, loyalty and advocacy marketing campaigns, influence marketing, as well as paid search and inbound marketing. All our work follows our customer lifecycle approach that helps ensure maximum customer acquisition and an optimalRead more MY ANSWERS TO THE 10 MOST ASKED DIGITAL MARKETING This is always a loaded question. To get the best results from PPC/SEM or Google AdWords, you need the 3 “E’s”: Expertise, Experience, Effort. You need the training and expertise, a certain amount of experience, and a lot of time and effort to be able to produce successful PPC results. Most businesses that fail with PPC usuallylack in at
THE SHORT-SIGHTEDNESS OF CUSTOMER SERVICE In my last post: Customer Service, Twitter and Why They Fail, I stated that the use ofTwitter for customer service communications may not be delivering businesses what it can or should. I argued that current customer engagement practices are filling up social media streams with public apologies and mea cuplas, which certainly demonstrate empathy,caringRead more
PEOPLE BEHAVING BADLY- ONLINE HUMAN BEHAVIOR Access to content, access to applications (of all varieties) and access to people (like minded or otherwise). Access has broken all of the boundaries people, society and governments have understood for hundreds of years. With it came all sorts of behavior new behavior and not many rules to manage conduct or behavior. The second A isAcceptance.
BUSINESS MYOPIA IS KILLING CUSTOMER ACQUISITION There are many diseases that businesses face in developing and executing effective customer acquisition programs; many of which are self-inflicted. Myopia is defined as a “condition of the eye where the light that comes in does not directly focus on the retina but in front of it. This causes the image that one sees whenRead more EXAMPLES OF GOOGLE ADWORDS DONE RIGHT (AND WRONG) Examples of Google AdWords Done Right (and Wrong) When We Googled “Web Design Toronto”. We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the seventh instalment of a series we call “Critiquing Your GoogleAdWords
GOOD & BAD EXAMPLES OF GOOGLE ADWORDS ADS & LANDING PAGES We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitors into leads. NETFLIX: PRODUCT INNOVATION, GAME CHANGERS, AND EMPIRE Product Innovation, Game Changers, and Empire Building. The ability to innovate may not be required to run a profitable business but it’s certainly a requirement for anyone who wishes to create an empire. Building businesses in the same league as a Ford, Amazon or Apple requires the ability to innovate beyond that which is imagined today. WHAT'S THE DIFFERENCE BETWEEN GOOGLE'S BROAD, PHRASE, AND A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword and possibly other words as well. The phrase match keyword “bicycle bell” can cause your ad to show if someone searches for “bicycle bell,” “buy bicycle bell,” and “bicycle bell reviews.”. Phrase matching THE CUSTOMER EXIT INTERVIEW The interview is both a research tool and last-ditch effort to save customers before they pack their bags and head off to the competition. However, the customer exit interview is often too little, too late. In theory, it’s a great tool. It helps an organization understand why customers are unhappy and choose to defect to another service* HOME
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Sensei Marketing builds the value of your business by “bending the customer life cycle.” Unlike other firms that look at the customer life cycle as a linear entity, with a defined starting and ending point, Sensei’s Life Cycle Marketing strategy and technology BONDAI™ adapts to the reality that your business’s relationship with customers is fluid. Sensei Marketing builds the value of your business by “bending the customer life cycle.” Unlike other firms that look at the customer life cycle as a linear entity, with a defined starting and ending point, Sensei’s Life Cycle Marketing strategy and technology BONDAI™ adapts to the reality that your business’s relationship with customers is fluid. _Low Brand Awareness_LOYALTY
Loyalty Programs. Community Extranets. Influence Marketing. Social Media. _Minimal Leads or Lead Nurturing_ADVOCACY
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Customer insight Analysis. Surveys.Content Marketing.
_Low Customer Satisfaction_AWARENESS
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CASE STUDY: NEW YORK LIFE CASE STUDY: NEW YORK LIFE Case Study: New York Life2017-04-07
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Case Study: ECHO
2017-04-04
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2017-03-31
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CASE STUDY: CAPITAL ONE CASE STUDY: CAPITAL ONE Case Study: Capital One2017-03-29
CASE STUDY: YELLOW IS FOR HELLOView more
CASE STUDY: YELLOW IS FOR HELLO CASE STUDY: YELLOW IS FOR HELLO Case Study: Yellow Is For Hello2017-03-28
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CASE STUDY: MORGAN STANLEY CASE STUDY: MORGAN STANLEY Case Study: Morgan Stanley2017-03-28
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2017-03-02
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WHAT OUR CLIENTS SAY Sensei’s expert understanding of customer experience design is evident based on the strategy developed for the Capital One 360effort.
Scott Zimmer
VP, Head of Digital – Consumer Bank Capital One team has provided invaluable strategic insight to our agency and, more importantly, to our clients. Their customer experience strategy and corresponding software development have been instrumental in driving agency revenue and client valueTom Cooper
Principal/COO, The Cooper Group NYC12
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