SALENA KNIGHT: RETAIL SPEAKER, STRATEGIST & CREATOR OF THEWORK TOGETHERPODCASTMY STORYSPEAKINGTHE RETAIL COLLECTIVE Salena Knight is a former award winning, multi-store retailer with over a decade industry experience as a digital marketer and retail strategist. Through her consulting and training business The Retail Academy and her retail marketing agency The Retail Strategists, she's helped build and scale profitable, sustainable and highly sought after ABOUT - SALENA KNIGHT DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF Hey there, I’m Salena My passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey. Unfortunately, it took

CONSULTANCY

1:1 Consultancy. $ 24,000. Quarterly Full Day Retail Audit. (valued at $24,000) 5 x 1 hour focus calls per quarter. (valued at $33,000) The Retail Academy Workbooks & Short Courses. (valued at $5,000) Priority access to The Retail Strategists team. MY STORY - SALENA KNIGHT Facebook-f Instagram Linkedin HOW I WENT FROM STRESSED OUT SHOPKEEPER TO HELPING HUNDREDS BUILD THE STORE OF THEIR DREAMS Hey there! I’m Salena Knight. Over a decade ago, when Facebook was hardly a thing and digital marketing didn’t exist, I started my first online retail store. I’m going to be honest. I had close to THE RETAIL COLLECTIVE The Retail Collective is an online subscription that helps you grow your e-commerce and/or retail store, in a focused way. Every month you'll receive access to a proven business strategy that you can

implement in

AGAINST ALL AVERAGE

Kyle Tolzman is a serial entrepreneur and presenter of the podcast Above All Average, where he interviews guests from a variety of backgrounds to discover little tips and tricks that make a big difference in business and life. EMERGENCY PROCEDURES IN YOUR RETAIL STORE You shouldn’t expect to rely on intuition in the event of an emergency. By having a simple check list or flow charts, you and your staff will know exactly what to do. It’s obvious that you should have a first aid kit readily available, but also ensure there is a way for staff to communicate and report an incident – it can be as

simple as

HOW TO FIND (AND SELL) PRODUCTS YOUR CUSTOMERS CAN'T RESIST Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months? In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the HOW STEPHANIE BUILT A RETAIL EMPIRE IN 18 MONTHS How I built a retail empire in 18 months. When Stephanie opened her store in 2016 she told her husband it would take at least five years to be profitable. After two years she realised working 80+ hours a week in her “retirement job” and barely making ends meet was NOT what she wanted from her business. Fast forward 18 months and both she 4 REASONS YOUR RETAIL STORE IS LOSING MONEY AND HOW TO Reason number 1 and reason number 2 go together. To have more freedom to spend time with my family, To not have to work as many hours. This one is often the first reason that comes up. And I ALWAYS tell my clients that if this is the reason why you want to open a store, then

go get a job.

SALENA KNIGHT: RETAIL SPEAKER, STRATEGIST & CREATOR OF THEWORK TOGETHERPODCASTMY STORYSPEAKINGTHE RETAIL COLLECTIVE Salena Knight is a former award winning, multi-store retailer with over a decade industry experience as a digital marketer and retail strategist. Through her consulting and training business The Retail Academy and her retail marketing agency The Retail Strategists, she's helped build and scale profitable, sustainable and highly sought after ABOUT - SALENA KNIGHT DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF Hey there, I’m Salena My passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey. Unfortunately, it took

CONSULTANCY

1:1 Consultancy. $ 24,000. Quarterly Full Day Retail Audit. (valued at $24,000) 5 x 1 hour focus calls per quarter. (valued at $33,000) The Retail Academy Workbooks & Short Courses. (valued at $5,000) Priority access to The Retail Strategists team. MY STORY - SALENA KNIGHT Facebook-f Instagram Linkedin HOW I WENT FROM STRESSED OUT SHOPKEEPER TO HELPING HUNDREDS BUILD THE STORE OF THEIR DREAMS Hey there! I’m Salena Knight. Over a decade ago, when Facebook was hardly a thing and digital marketing didn’t exist, I started my first online retail store. I’m going to be honest. I had close to THE RETAIL COLLECTIVE The Retail Collective is an online subscription that helps you grow your e-commerce and/or retail store, in a focused way. Every month you'll receive access to a proven business strategy that you can

implement in

AGAINST ALL AVERAGE

Kyle Tolzman is a serial entrepreneur and presenter of the podcast Above All Average, where he interviews guests from a variety of backgrounds to discover little tips and tricks that make a big difference in business and life. EMERGENCY PROCEDURES IN YOUR RETAIL STORE You shouldn’t expect to rely on intuition in the event of an emergency. By having a simple check list or flow charts, you and your staff will know exactly what to do. It’s obvious that you should have a first aid kit readily available, but also ensure there is a way for staff to communicate and report an incident – it can be as

simple as

HOW TO FIND (AND SELL) PRODUCTS YOUR CUSTOMERS CAN'T RESIST Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months? In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the HOW STEPHANIE BUILT A RETAIL EMPIRE IN 18 MONTHS How I built a retail empire in 18 months. When Stephanie opened her store in 2016 she told her husband it would take at least five years to be profitable. After two years she realised working 80+ hours a week in her “retirement job” and barely making ends meet was NOT what she wanted from her business. Fast forward 18 months and both she 4 REASONS YOUR RETAIL STORE IS LOSING MONEY AND HOW TO Reason number 1 and reason number 2 go together. To have more freedom to spend time with my family, To not have to work as many hours. This one is often the first reason that comes up. And I ALWAYS tell my clients that if this is the reason why you want to open a store, then

go get a job.

MY STORY - SALENA KNIGHT Facebook-f Instagram Linkedin HOW I WENT FROM STRESSED OUT SHOPKEEPER TO HELPING HUNDREDS BUILD THE STORE OF THEIR DREAMS Hey there! I’m Salena Knight. Over a decade ago, when Facebook was hardly a thing and digital marketing didn’t exist, I started my first online retail store. I’m going to be honest. I had close to THE RETAIL COLLECTIVE The Retail Collective is an online subscription that helps you grow your e-commerce and/or retail store, in a focused way. Every month you'll receive access to a proven business strategy that you can

implement in

WORK WITH ME

Empire Builders is a one on one personalised consulting program designed for e-commerce and retail business owners looking for high level accountability and customised business advice. From our very first meeting, I'll work with you to complete a comprehensive analysis of your business, so together we can build a suite of curated

strategies to

SYS 2021 LIVE 12 PAY Scale Your Store was the start of the most incredible 18 month journey.. In the first week I went from believing I had to be the cheapest store in town to setting myself the goal to be the most expensive (which I've achieved!). THE SIMPLEST WAY TO MAKE MORE MONEY The Simplest Way To Make More Money. I’m yet to meet an independent business owner who doesn’t want to make more money. But constantly surprised by how few have a real handle on what money flows into and out of their business. In this week’s episode of Bringing Business To Retail, I’m exploring why it’s so important to stay in control

STOP PLAYING SMALL!

Salena Knight is the founder of the retail academy & creator of "The Five Pillars of Retail Success." Her mission is to equip and empower Independent Retail and Ecommerce store owners with the knowledge and confidence to tackle the biggest obstacles in their businesses, in order to build and grow profitable, robust and successful retail

enterprises.

WHAT DOES A MARKETING MANAGER ACTUALLY DO WHAT DOES A MARKETING MANAGER ACTUALLY DO . So you’re pretty sure you need a Marketing Manager to help you tell the world about your brand. But what does a Marketing Manager actually do, what kind of outcomes can you expect when you bring one into your team (or outsource) and what are they going to need or want from you to ensure

they deliver

MONITORING YOUR RETAIL COMPETITION Making sure that you ANALYSE your competitor’s behaviours, allows you to make small pivots in your business, to stay at the top of your niche. For example. You may be following them on social media, and see that commenters regularly ask if they are going to stock a specific

product.

WHAT DOES A SALES FUNNEL LOOK LIKE FOR A RETAIL STORE In retail speak, this is where they start looking around. They’ll start clicking on categories in your webstore, or start browsing inside your shop. At this stage, they still don’t know if they’ll be buying anything yet. Once they’ve browsed, they move to step 4 – evaluation. In an online store, this is the point where they click

on

GROWING TWO BRAND TO 7 FIGURES In this weeks episode, I’m joined by Lewis Fausett, a partner in two successful businesses that have rapidly grown from six to seven figures. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail

Academy.

SALENA KNIGHT: RETAIL SPEAKER, STRATEGIST & CREATOR OF THEWORK TOGETHERPODCASTMY STORYSPEAKINGTHE RETAIL COLLECTIVE Salena Knight is a former award winning, multi-store retailer with over a decade industry experience as a digital marketer and retail strategist. Through her consulting and training business The Retail Academy and her retail marketing agency The Retail Strategists, she's helped build and scale profitable, sustainable and highly sought after MY STORY - SALENA KNIGHT Facebook-f Instagram Linkedin HOW I WENT FROM STRESSED OUT SHOPKEEPER TO HELPING HUNDREDS BUILD THE STORE OF THEIR DREAMS Hey there! I’m Salena Knight. Over a decade ago, when Facebook was hardly a thing and digital marketing didn’t exist, I started my first online retail store. I’m going to be honest. I had close to THE RETAIL COLLECTIVE The Retail Collective is an online subscription that helps you grow your e-commerce and/or retail store, in a focused way. Every month you'll receive access to a proven business strategy that you can

implement in

CONSULTANCY

1:1 Consultancy. $ 24,000. Quarterly Full Day Retail Audit. (valued at $24,000) 5 x 1 hour focus calls per quarter. (valued at $33,000) The Retail Academy Workbooks & Short Courses. (valued at $5,000) Priority access to The Retail Strategists team.

WORK WITH ME

Empire Builders is a one on one personalised consulting program designed for e-commerce and retail business owners looking for high level accountability and customised business advice. From our very first meeting, I'll work with you to complete a comprehensive analysis of your business, so together we can build a suite of curated

strategies to

KYLE DUFORD

Facebook-f Instagram Linkedin The Ultimate Secret Of BRAND KYLE DUFORD LISTEN NOW WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Kyle Duford Biography A former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital QUIZ - SUPERSTAR - SALENA KNIGHT Take this 2-minute online audit and discover The #1 Thing Stopping You From Scaling Up and becoming a profitable, sustainable and sought after retail or eCommerce brand. No more guessing. No more wondering. No more going in circles trying to figure out what's holding you back. Your result will deliver a load of clarity and inspiration so you EMERGENCY PROCEDURES IN YOUR RETAIL STORE You shouldn’t expect to rely on intuition in the event of an emergency. By having a simple check list or flow charts, you and your staff will know exactly what to do. It’s obvious that you should have a first aid kit readily available, but also ensure there is a way for staff to communicate and report an incident – it can be as

simple as

HOW TO FIND (AND SELL) PRODUCTS YOUR CUSTOMERS CAN'T RESIST Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months? In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the 4 REASONS YOUR RETAIL STORE IS LOSING MONEY AND HOW TO Reason number 1 and reason number 2 go together. To have more freedom to spend time with my family, To not have to work as many hours. This one is often the first reason that comes up. And I ALWAYS tell my clients that if this is the reason why you want to open a store, then

go get a job.

SALENA KNIGHT: RETAIL SPEAKER, STRATEGIST & CREATOR OF THEWORK TOGETHERPODCASTMY STORYSPEAKINGTHE RETAIL COLLECTIVE Salena Knight is a former award winning, multi-store retailer with over a decade industry experience as a digital marketer and retail strategist. Through her consulting and training business The Retail Academy and her retail marketing agency The Retail Strategists, she's helped build and scale profitable, sustainable and highly sought after MY STORY - SALENA KNIGHT Facebook-f Instagram Linkedin HOW I WENT FROM STRESSED OUT SHOPKEEPER TO HELPING HUNDREDS BUILD THE STORE OF THEIR DREAMS Hey there! I’m Salena Knight. Over a decade ago, when Facebook was hardly a thing and digital marketing didn’t exist, I started my first online retail store. I’m going to be honest. I had close to THE RETAIL COLLECTIVE The Retail Collective is an online subscription that helps you grow your e-commerce and/or retail store, in a focused way. Every month you'll receive access to a proven business strategy that you can

implement in

CONSULTANCY

1:1 Consultancy. $ 24,000. Quarterly Full Day Retail Audit. (valued at $24,000) 5 x 1 hour focus calls per quarter. (valued at $33,000) The Retail Academy Workbooks & Short Courses. (valued at $5,000) Priority access to The Retail Strategists team.

WORK WITH ME

Empire Builders is a one on one personalised consulting program designed for e-commerce and retail business owners looking for high level accountability and customised business advice. From our very first meeting, I'll work with you to complete a comprehensive analysis of your business, so together we can build a suite of curated

strategies to

KYLE DUFORD

Facebook-f Instagram Linkedin The Ultimate Secret Of BRAND KYLE DUFORD LISTEN NOW WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Kyle Duford Biography A former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital QUIZ - SUPERSTAR - SALENA KNIGHT Take this 2-minute online audit and discover The #1 Thing Stopping You From Scaling Up and becoming a profitable, sustainable and sought after retail or eCommerce brand. No more guessing. No more wondering. No more going in circles trying to figure out what's holding you back. Your result will deliver a load of clarity and inspiration so you EMERGENCY PROCEDURES IN YOUR RETAIL STORE You shouldn’t expect to rely on intuition in the event of an emergency. By having a simple check list or flow charts, you and your staff will know exactly what to do. It’s obvious that you should have a first aid kit readily available, but also ensure there is a way for staff to communicate and report an incident – it can be as

simple as

HOW TO FIND (AND SELL) PRODUCTS YOUR CUSTOMERS CAN'T RESIST Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months? In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the 4 REASONS YOUR RETAIL STORE IS LOSING MONEY AND HOW TO Reason number 1 and reason number 2 go together. To have more freedom to spend time with my family, To not have to work as many hours. This one is often the first reason that comes up. And I ALWAYS tell my clients that if this is the reason why you want to open a store, then

go get a job.

KYLE DUFORD

Facebook-f Instagram Linkedin The Ultimate Secret Of BRAND KYLE DUFORD LISTEN NOW WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Kyle Duford Biography A former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital PODCAST - SALENA KNIGHT Facebook-f Instagram Linkedin LISTEN IN TO THE BRINGING BUSINESS TO RETAIL PODCAST Join retail strategist Salena Knight for simple strategies, retail revolutionaries and ecommerce experts SUBSCRIBE ON APPLE PODCASTS READY TO JUMP STRAIGHT IN? PICK YOUR PILLAR BROWSE

INSPIRATION

QUIZ - SUPERSTAR - SALENA KNIGHT Take this 2-minute online audit and discover The #1 Thing Stopping You From Scaling Up and becoming a profitable, sustainable and sought after retail or eCommerce brand. No more guessing. No more wondering. No more going in circles trying to figure out what's holding you back. Your result will deliver a load of clarity and inspiration so you

SCALE YOUR STORE

Scale Your Store was the start of the most incredible 18 month journey. In the first week I went from believing I had to be the cheapest store in town to setting myself the goal to be the most expensive (which I've achieved!). At the end of Scale Your Store I had

increased my

STOP PLAYING SMALL!

Salena Knight is the founder of the retail academy & creator of "The Five Pillars of Retail Success." Her mission is to equip and empower Independent Retail and Ecommerce store owners with the knowledge and confidence to tackle the biggest obstacles in their businesses, in order to build and grow profitable, robust and successful retail

enterprises.

WHAT DOES A SALES FUNNEL LOOK LIKE FOR A RETAIL STORE In retail speak, this is where they start looking around. They’ll start clicking on categories in your webstore, or start browsing inside your shop. At this stage, they still don’t know if they’ll be buying anything yet. Once they’ve browsed, they move to step 4 – evaluation. In an online store, this is the point where they click

on

MONITORING YOUR RETAIL COMPETITION Making sure that you ANALYSE your competitor’s behaviours, allows you to make small pivots in your business, to stay at the top of your niche. For example. You may be following them on social media, and see that commenters regularly ask if they are going to stock a specific

product.

WHO ARE HIJACKALS

Dr. Shaler focuses on helping the partners, exes, and adult children of the relentlessly difficult people she calls “Hijackals.”. She offers strategies for dealing with the constant uncertainty and jaw-dropping behaviors of toxic people. Author of sixteen books including Escaping the Hijackal Trap and Stop! THE 4 KEY PEOPLE YOU NEED TO HELP YOU MOVE YOUR RETAIL Last week, I went to do my yearly taxes. Now, this makes most people cringe, but for me, it was uplifting. Not only did it give me a chance to see how things have changed in my business over the last 12 months, but I also analysed where money was going out, where it was HOW TILECLOUD DISRUPTED AND ENTIRE INDUSTRY How TileCloud Disrupted And Entire Industry - Florence Kelly. Released: Oct 30, 2019. When Florence (Floss) Kelly and her two business partners Drew and Mark, opened online tile company Tile Cloud, they completely disrupted the stalwards of the tile industry. In this episode Floss shares with us how they've taken their business

from super to

SALENA KNIGHT: RETAIL SPEAKER, STRATEGIST & CREATOR OF THEWORK TOGETHERPODCASTMY STORYSPEAKINGTHE RETAIL COLLECTIVE Salena Knight is a former award winning, multi-store retailer with over a decade industry experience as a digital marketer and retail strategist. Through her consulting and training business The Retail Academy and her retail marketing agency The Retail Strategists, she's helped build and scale profitable, sustainable and highly sought after ABOUT - SALENA KNIGHT DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF Hey there, I’m Salena My passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey. Unfortunately, it took MY STORY - SALENA KNIGHT Facebook-f Instagram Linkedin HOW I WENT FROM STRESSED OUT SHOPKEEPER TO HELPING HUNDREDS BUILD THE STORE OF THEIR DREAMS Hey there! I’m Salena Knight. Over a decade ago, when Facebook was hardly a thing and digital marketing didn’t exist, I started my first online retail store. I’m going to be honest. I had close to THE RETAIL COLLECTIVE The Retail Collective is an online subscription that helps you grow your e-commerce and/or retail store, in a focused way. Every month you'll receive access to a proven business strategy that you can

implement in

WORK WITH ME

Empire Builders is a one on one personalised consulting program designed for e-commerce and retail business owners looking for high level accountability and customised business advice. From our very first meeting, I'll work with you to complete a comprehensive analysis of your business, so together we can build a suite of curated

strategies to

PODCAST - SALENA KNIGHT Facebook-f Instagram Linkedin LISTEN IN TO THE BRINGING BUSINESS TO RETAIL PODCAST Join retail strategist Salena Knight for simple strategies, retail revolutionaries and ecommerce experts SUBSCRIBE ON APPLE PODCASTS READY TO JUMP STRAIGHT IN? PICK YOUR PILLAR BROWSE

INSPIRATION

WORK WITH ME

If you’d love to work with me, let me tell you a few things about how I roll. Firstly, I don’t do: ho hum, or vanilla I rebel against ordinary In business, there are foundations, (this is often thought of as ‘the boring stuff’) but you need those to build your empire, or

it will

HOW TO FIND (AND SELL) PRODUCTS YOUR CUSTOMERS CAN'T RESIST Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months? In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the EMERGENCY PROCEDURES IN YOUR RETAIL STORE You shouldn’t expect to rely on intuition in the event of an emergency. By having a simple check list or flow charts, you and your staff will know exactly what to do. It’s obvious that you should have a first aid kit readily available, but also ensure there is a way for staff to communicate and report an incident – it can be as

simple as

HOW TO MAKE YOUR MARKET STALL AS EFFECTIVE AS A RETAIL By utilising a point of sale system, you can accurately track the inventory that gets sold at each event. This will allow you to trend and forecast what products, and how much of each, you should take to each event. A point of sale system will also allow you to email receipts to our customer. I mean, when was the last time a market

stall holder

SALENA KNIGHT: RETAIL SPEAKER, STRATEGIST & CREATOR OF THEWORK TOGETHERPODCASTMY STORYSPEAKINGTHE RETAIL COLLECTIVE Salena Knight is a former award winning, multi-store retailer with over a decade industry experience as a digital marketer and retail strategist. Through her consulting and training business The Retail Academy and her retail marketing agency The Retail Strategists, she's helped build and scale profitable, sustainable and highly sought after ABOUT - SALENA KNIGHT DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF Hey there, I’m Salena My passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey. Unfortunately, it took MY STORY - SALENA KNIGHT Facebook-f Instagram Linkedin HOW I WENT FROM STRESSED OUT SHOPKEEPER TO HELPING HUNDREDS BUILD THE STORE OF THEIR DREAMS Hey there! I’m Salena Knight. Over a decade ago, when Facebook was hardly a thing and digital marketing didn’t exist, I started my first online retail store. I’m going to be honest. I had close to THE RETAIL COLLECTIVE The Retail Collective is an online subscription that helps you grow your e-commerce and/or retail store, in a focused way. Every month you'll receive access to a proven business strategy that you can

implement in

WORK WITH ME

Empire Builders is a one on one personalised consulting program designed for e-commerce and retail business owners looking for high level accountability and customised business advice. From our very first meeting, I'll work with you to complete a comprehensive analysis of your business, so together we can build a suite of curated

strategies to

PODCAST - SALENA KNIGHT Facebook-f Instagram Linkedin LISTEN IN TO THE BRINGING BUSINESS TO RETAIL PODCAST Join retail strategist Salena Knight for simple strategies, retail revolutionaries and ecommerce experts SUBSCRIBE ON APPLE PODCASTS READY TO JUMP STRAIGHT IN? PICK YOUR PILLAR BROWSE

INSPIRATION

WORK WITH ME

If you’d love to work with me, let me tell you a few things about how I roll. Firstly, I don’t do: ho hum, or vanilla I rebel against ordinary In business, there are foundations, (this is often thought of as ‘the boring stuff’) but you need those to build your empire, or

it will

HOW TO FIND (AND SELL) PRODUCTS YOUR CUSTOMERS CAN'T RESIST Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months? In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the EMERGENCY PROCEDURES IN YOUR RETAIL STORE You shouldn’t expect to rely on intuition in the event of an emergency. By having a simple check list or flow charts, you and your staff will know exactly what to do. It’s obvious that you should have a first aid kit readily available, but also ensure there is a way for staff to communicate and report an incident – it can be as

simple as

HOW TO MAKE YOUR MARKET STALL AS EFFECTIVE AS A RETAIL By utilising a point of sale system, you can accurately track the inventory that gets sold at each event. This will allow you to trend and forecast what products, and how much of each, you should take to each event. A point of sale system will also allow you to email receipts to our customer. I mean, when was the last time a market

stall holder

SPEAKING - SALENA KNIGHT Salena Knight is an experienced presenter, keynote speaker and podcaster. A Retail Strategist and Digital Marketer, Salena shares her experience, passion, energy and enthusiasm for independent retail with her audiences in a fun and compelling way. Using story telling, personal examples and lots of humor, Salena empowers, inspires and

leaves

ULTIMATE SALES AND PROMOS I've put together a compact marketing powerhouse for you! A convenient, super-easy to use marketing method-organized for you and ready to go. This online training has everything you need to make your store look like you hired a full-time, professional consultant.

AGAINST ALL AVERAGE

Kyle Tolzman is a serial entrepreneur and presenter of the podcast Above All Average, where he interviews guests from a variety of backgrounds to discover little tips and tricks that make a big difference in business and life.

KYLE DUFORD

Facebook-f Instagram Linkedin The Ultimate Secret Of BRAND KYLE DUFORD LISTEN NOW WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Kyle Duford Biography A former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital

SUPERCHARGE

After years of searching for the perfect combination of strategic advice, industry-specific expertise and peer support for high-level retail or eCommerce store owners, I know this program is the only one of it's kind anywhere in the world. When you join Supercharge, you don't simply get added to a private Facebook group with random business owners, or get cookie-cutter advice and left to work

SCALE YOUR STORE

Scale Your Store was the start of the most incredible 18 month journey. In the first week I went from believing I had to be the cheapest store in town to setting myself the goal to be the most expensive (which I've achieved!). At the end of Scale Your Store I had

increased my

NOISE WHISPERER TERRI ANN DANIELS Being in business for yourself can be overwhelming at times. There are never enough hours in the day to accomplish all the things you should be. You will encounter many distractions along the way. Terri Ann Daniels, the Noise Whisperer, will help you reconnect with the reasons you went into business in the first place, reignite your passion and teach you how to create the tools to free up your MONITORING YOUR RETAIL COMPETITION Making sure that you ANALYSE your competitor’s behaviours, allows you to make small pivots in your business, to stay at the top of your niche. For example. You may be following them on social media, and see that commenters regularly ask if they are going to stock a specific

product.

DEALING WITH INVENTORY OVERSUPPLY Dealing With Inventory Oversupply. O. Over the past few months online delivery has surged, with an estimated 300% growth. In many sectors this has lead to massive supply issues. Whilst at the same time, many other retail segments that were locked down with a great deal of inventory stuck in stores are now dealing with a major oversupply. HOW I BUILT A GLOBAL FASHION EMPIRE WITH NO MONEY How I Built A Global Fashion Empire With NO Money. Released: Jan 22, 2019. In this episode with us is amazing Jane Lu from Showpo and it's real pleasure to have Jane in the show. Jane is a real synonym for success. Her business grows from a small garage shop to 60M USD in

just 7-8 years.

SALENA KNIGHT: RETAIL SPEAKER, STRATEGIST & CREATOR OF THEWORK TOGETHERPODCASTMY STORYSPEAKINGTHE RETAIL COLLECTIVE Salena Knight is a former award winning, multi-store retailer with over a decade industry experience as a digital marketer and retail strategist. Through her consulting and training business The Retail Academy and her retail marketing agency The Retail Strategists, she's helped build and scale profitable, sustainable and highly sought after ABOUT - SALENA KNIGHT DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF Hey there, I’m Salena My passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey. Unfortunately, it took MY STORY - SALENA KNIGHT Facebook-f Instagram Linkedin HOW I WENT FROM STRESSED OUT SHOPKEEPER TO HELPING HUNDREDS BUILD THE STORE OF THEIR DREAMS Hey there! I’m Salena Knight. Over a decade ago, when Facebook was hardly a thing and digital marketing didn’t exist, I started my first online retail store. I’m going to be honest. I had close to THE RETAIL COLLECTIVE The Retail Collective is an online subscription that helps you grow your e-commerce and/or retail store, in a focused way. Every month you'll receive access to a proven business strategy that you can

implement in

WORK WITH ME

Empire Builders is a one on one personalised consulting program designed for e-commerce and retail business owners looking for high level accountability and customised business advice. From our very first meeting, I'll work with you to complete a comprehensive analysis of your business, so together we can build a suite of curated

strategies to

PODCAST - SALENA KNIGHT Facebook-f Instagram Linkedin LISTEN IN TO THE BRINGING BUSINESS TO RETAIL PODCAST Join retail strategist Salena Knight for simple strategies, retail revolutionaries and ecommerce experts SUBSCRIBE ON APPLE PODCASTS READY TO JUMP STRAIGHT IN? PICK YOUR PILLAR BROWSE

INSPIRATION

WORK WITH ME

If you’d love to work with me, let me tell you a few things about how I roll. Firstly, I don’t do: ho hum, or vanilla I rebel against ordinary In business, there are foundations, (this is often thought of as ‘the boring stuff’) but you need those to build your empire, or

it will

HOW TO FIND (AND SELL) PRODUCTS YOUR CUSTOMERS CAN'T RESIST Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months? In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the EMERGENCY PROCEDURES IN YOUR RETAIL STORE You shouldn’t expect to rely on intuition in the event of an emergency. By having a simple check list or flow charts, you and your staff will know exactly what to do. It’s obvious that you should have a first aid kit readily available, but also ensure there is a way for staff to communicate and report an incident – it can be as

simple as

HOW TO MAKE YOUR MARKET STALL AS EFFECTIVE AS A RETAIL By utilising a point of sale system, you can accurately track the inventory that gets sold at each event. This will allow you to trend and forecast what products, and how much of each, you should take to each event. A point of sale system will also allow you to email receipts to our customer. I mean, when was the last time a market

stall holder

SALENA KNIGHT: RETAIL SPEAKER, STRATEGIST & CREATOR OF THEWORK TOGETHERPODCASTMY STORYSPEAKINGTHE RETAIL COLLECTIVE Salena Knight is a former award winning, multi-store retailer with over a decade industry experience as a digital marketer and retail strategist. Through her consulting and training business The Retail Academy and her retail marketing agency The Retail Strategists, she's helped build and scale profitable, sustainable and highly sought after ABOUT - SALENA KNIGHT DISCOVER HOW TO BUILD THE RETAIL STORE YOU’VE ALWAYS DREAMED OF Hey there, I’m Salena My passion is to help independent retailers like YOU to have a profitable retail business – without burning out. Business doesn’t have to be all about stress and hard work – you can achieve success and enjoy the journey. Unfortunately, it took MY STORY - SALENA KNIGHT Facebook-f Instagram Linkedin HOW I WENT FROM STRESSED OUT SHOPKEEPER TO HELPING HUNDREDS BUILD THE STORE OF THEIR DREAMS Hey there! I’m Salena Knight. Over a decade ago, when Facebook was hardly a thing and digital marketing didn’t exist, I started my first online retail store. I’m going to be honest. I had close to THE RETAIL COLLECTIVE The Retail Collective is an online subscription that helps you grow your e-commerce and/or retail store, in a focused way. Every month you'll receive access to a proven business strategy that you can

implement in

WORK WITH ME

Empire Builders is a one on one personalised consulting program designed for e-commerce and retail business owners looking for high level accountability and customised business advice. From our very first meeting, I'll work with you to complete a comprehensive analysis of your business, so together we can build a suite of curated

strategies to

PODCAST - SALENA KNIGHT Facebook-f Instagram Linkedin LISTEN IN TO THE BRINGING BUSINESS TO RETAIL PODCAST Join retail strategist Salena Knight for simple strategies, retail revolutionaries and ecommerce experts SUBSCRIBE ON APPLE PODCASTS READY TO JUMP STRAIGHT IN? PICK YOUR PILLAR BROWSE

INSPIRATION

WORK WITH ME

If you’d love to work with me, let me tell you a few things about how I roll. Firstly, I don’t do: ho hum, or vanilla I rebel against ordinary In business, there are foundations, (this is often thought of as ‘the boring stuff’) but you need those to build your empire, or

it will

HOW TO FIND (AND SELL) PRODUCTS YOUR CUSTOMERS CAN'T RESIST Do you have loads of lookers but struggle when it comes to buyers? Are you trying to tackle your low conversion rates with more and more advertising? Does the stock on your shelves fly out the door or sit languishing for months? In this episode I can't wait to share how you can curate a range of products customers are itching to get their hands on. How to turn your focus to selling more of the EMERGENCY PROCEDURES IN YOUR RETAIL STORE You shouldn’t expect to rely on intuition in the event of an emergency. By having a simple check list or flow charts, you and your staff will know exactly what to do. It’s obvious that you should have a first aid kit readily available, but also ensure there is a way for staff to communicate and report an incident – it can be as

simple as

HOW TO MAKE YOUR MARKET STALL AS EFFECTIVE AS A RETAIL By utilising a point of sale system, you can accurately track the inventory that gets sold at each event. This will allow you to trend and forecast what products, and how much of each, you should take to each event. A point of sale system will also allow you to email receipts to our customer. I mean, when was the last time a market

stall holder

SPEAKING - SALENA KNIGHT Salena Knight is an experienced presenter, keynote speaker and podcaster. A Retail Strategist and Digital Marketer, Salena shares her experience, passion, energy and enthusiasm for independent retail with her audiences in a fun and compelling way. Using story telling, personal examples and lots of humor, Salena empowers, inspires and

leaves

ULTIMATE SALES AND PROMOS I've put together a compact marketing powerhouse for you! A convenient, super-easy to use marketing method-organized for you and ready to go. This online training has everything you need to make your store look like you hired a full-time, professional consultant.

AGAINST ALL AVERAGE

Kyle Tolzman is a serial entrepreneur and presenter of the podcast Above All Average, where he interviews guests from a variety of backgrounds to discover little tips and tricks that make a big difference in business and life.

KYLE DUFORD

Facebook-f Instagram Linkedin The Ultimate Secret Of BRAND KYLE DUFORD LISTEN NOW WANT EXPERT ADVICE FOR YOUR RETAIL/ECOMMERCE BUSINESS? Kyle Duford Biography A former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital

SUPERCHARGE

After years of searching for the perfect combination of strategic advice, industry-specific expertise and peer support for high-level retail or eCommerce store owners, I know this program is the only one of it's kind anywhere in the world. When you join Supercharge, you don't simply get added to a private Facebook group with random business owners, or get cookie-cutter advice and left to work

SCALE YOUR STORE

Scale Your Store was the start of the most incredible 18 month journey. In the first week I went from believing I had to be the cheapest store in town to setting myself the goal to be the most expensive (which I've achieved!). At the end of Scale Your Store I had

increased my

NOISE WHISPERER TERRI ANN DANIELS Being in business for yourself can be overwhelming at times. There are never enough hours in the day to accomplish all the things you should be. You will encounter many distractions along the way. Terri Ann Daniels, the Noise Whisperer, will help you reconnect with the reasons you went into business in the first place, reignite your passion and teach you how to create the tools to free up your MONITORING YOUR RETAIL COMPETITION Making sure that you ANALYSE your competitor’s behaviours, allows you to make small pivots in your business, to stay at the top of your niche. For example. You may be following them on social media, and see that commenters regularly ask if they are going to stock a specific

product.

DEALING WITH INVENTORY OVERSUPPLY Dealing With Inventory Oversupply. O. Over the past few months online delivery has surged, with an estimated 300% growth. In many sectors this has lead to massive supply issues. Whilst at the same time, many other retail segments that were locked down with a great deal of inventory stuck in stores are now dealing with a major oversupply. HOW I BUILT A GLOBAL FASHION EMPIRE WITH NO MONEY How I Built A Global Fashion Empire With NO Money. Released: Jan 22, 2019. In this episode with us is amazing Jane Lu from Showpo and it's real pleasure to have Jane in the show. Jane is a real synonym for success. Her business grows from a small garage shop to 60M USD in

just 7-8 years.

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YOUR RETAIL BUSINESS? “If you truly want to grow your retail business, it's time to STOP BEING A SHOPKEEPER & BECOME A BUSINESS OWNER” GRAB ONE OF MY MOST DOWNLOADED RESOURCES TO HELP YOUR RETAIL BUSINESS GROW

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12 CLICK-WORTHY NEWSLETTER IDEAS

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OVERCOME OVERWHELM & GET MORE DONE

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HEY THERE, I'M SALENA Over a decade ago, I started my first retail store online. Things were different then..... We were one of the first businesses on Facebook, out there building a

community.

As it grew, I opened my first physical shop front. That business grew to an award-winning chain of stores, had an army of loyal customers and a team that loved coming to work every day. We created a brand, all built on a foundation of providing an awesome customer experience. After systemising the business to the point I was no longer needed, I decided to sell up and help retailers around the world, grow their

own retail empires.

And now I'm lucky enough to do exactly that. Every day I work with determined e-commerce store owners, bricks and mortar businesses and product creators, who use their retail businesses, to not only create freedom in their own lives, but to serve their customers in the best

possible way.

I feel so grateful that we now live in a world where we can be buying and selling around the globe, 24 hours a day. I love what digital marketing can do for our businesses and I'm constantly researching, testing and implementing products that can boost sales (preferably on autopilot), make our businesses run smoother and faster and give our customers, the personalisation that they're craving in this fast-paced world. I'm so glad you're here, with me, along for the ride. Strap yourself in - this is going to be great!

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