THE #1 PLATFORM FOR WEBSITE QUALITY MANAGEMENTLOGINPUBLISHERSPRODUCT INSIGHTSAGENCIESWEBINARSTECH RESOURCES The #1 Platform for Website Quality Management. Get more traffic, improve your website’s usability, and increase your conversion rates with the Ryte Suite: the leading all-in-one platform for Website Quality Assurance and SEO. Try it for free. 1000000 users worldwide.

WEBSITE CHECKER

Monitor your websites performance permanently to minimize risks. Monitor your organic search performance with real Google data. Compare your organic traffic accross different devices and countries. Improve your written content for higher rankings in search engines. Produce holistic content for any keyword in minutes. ROBOTS.TXT GENERATOR Robots.txt Generator. Search Engines are using robots (or so called User-Agents) to crawl your pages. The robots.txt. file is a text file that defines which parts of a domain can be crawled by a robot.. In addition, the robots.txt file can include a link to the XML-sitemap. ROBOTS.TXT VALIDATOR AND TESTING TOOL This free tool from Ryte enables you to test your robots.txt file. You only need to enter the corresponding URL and the select the respective user agent. Upon clicking on “Start test”, the tool checks if crawling on your given URL is allowed or not. You can also use Ryte FREE to test many other factors on your website! WHAT IS WEB ARCHITECTURE?

CONVERSION RATE

Conversion Rate = (Number of Conversions x 100%) / (Number of Visits) Here’s an example: A marketing professional sells eBooks on their website. In the first week after the sales launch, the website gains 100,000 page views and his eBook is downloaded a total 100 times – which means: Conversion Rate = (100 x 100%) / 100000 = 0.1%. SCROLL TRACKING ANALYSIS USING GOOGLE ANALYTICS Scroll tracking in Google Analytics is done based on the scroll depth and the respective event. One event per 25% or per 10% scroll depth is recommended. When displaying the events in this way, it is important to differentiate between the unique and total events. The unique events show the number of individual events per category, action, or WHAT IS A WEB CRAWLER AND HOW DOES IT WORK?SEE MORE ON EN.RYTE.COM OPPORTUNITY TO SEE (OTS) Opportunity to See indicates how often, on average, a person has come into contact with a certain advertising medium. Along with the Gross Rating Point (GRP) and other data, the OTS is used to measure the success of advertising campaigns. In the media planning process, it is not only the content, budget and choice of advertising media that is RYTE – LA TUA STRADA PER IL SUCCESSO DIGITALE. Le imprese locali aumentano i loro introiti con Ryte. - I love the clear design how Ryte shows deep insights, critical bugs and errors in our online shoe shops. Especially for international roll-outs it is an essential tool which helps us to reach better rankings and our target groups with better content and clean technical solutions. THE #1 PLATFORM FOR WEBSITE QUALITY MANAGEMENTLOGINPUBLISHERSPRODUCT INSIGHTSAGENCIESWEBINARSTECH RESOURCES The #1 Platform for Website Quality Management. Get more traffic, improve your website’s usability, and increase your conversion rates with the Ryte Suite: the leading all-in-one platform for Website Quality Assurance and SEO. Try it for free. 1000000 users worldwide.

WEBSITE CHECKER

Monitor your websites performance permanently to minimize risks. Monitor your organic search performance with real Google data. Compare your organic traffic accross different devices and countries. Improve your written content for higher rankings in search engines. Produce holistic content for any keyword in minutes. ROBOTS.TXT GENERATOR Robots.txt Generator. Search Engines are using robots (or so called User-Agents) to crawl your pages. The robots.txt. file is a text file that defines which parts of a domain can be crawled by a robot.. In addition, the robots.txt file can include a link to the XML-sitemap. ROBOTS.TXT VALIDATOR AND TESTING TOOL This free tool from Ryte enables you to test your robots.txt file. You only need to enter the corresponding URL and the select the respective user agent. Upon clicking on “Start test”, the tool checks if crawling on your given URL is allowed or not. You can also use Ryte FREE to test many other factors on your website! WHAT IS WEB ARCHITECTURE?

CONVERSION RATE

Conversion Rate = (Number of Conversions x 100%) / (Number of Visits) Here’s an example: A marketing professional sells eBooks on their website. In the first week after the sales launch, the website gains 100,000 page views and his eBook is downloaded a total 100 times – which means: Conversion Rate = (100 x 100%) / 100000 = 0.1%. SCROLL TRACKING ANALYSIS USING GOOGLE ANALYTICS Scroll tracking in Google Analytics is done based on the scroll depth and the respective event. One event per 25% or per 10% scroll depth is recommended. When displaying the events in this way, it is important to differentiate between the unique and total events. The unique events show the number of individual events per category, action, or WHAT IS A WEB CRAWLER AND HOW DOES IT WORK?SEE MORE ON EN.RYTE.COM OPPORTUNITY TO SEE (OTS) Opportunity to See indicates how often, on average, a person has come into contact with a certain advertising medium. Along with the Gross Rating Point (GRP) and other data, the OTS is used to measure the success of advertising campaigns. In the media planning process, it is not only the content, budget and choice of advertising media that is RYTE – LA TUA STRADA PER IL SUCCESSO DIGITALE. Le imprese locali aumentano i loro introiti con Ryte. - I love the clear design how Ryte shows deep insights, critical bugs and errors in our online shoe shops. Especially for international roll-outs it is an essential tool which helps us to reach better rankings and our target groups with better content and clean technical solutions. 10 STEPS FOR CHECKING YOUR WEBSITE'S INDEXABILITY Step 4: Test your Canonical tags. A Canonical tag helps Google to find the original URL for multiple URLs with the same content, so that the correct URL can be indexed. The Canonical tag refers a HTML tag with a link to the original page, the "canonical" URL. USABILITY CHECKLIST FOR SUCCESSFUL WEBSITES A website should convey organization. In addition to grid alignment, this can be achieved by using well-balanced fonts. Tip: Make sure that each heading (H1 to H6) is defined properly, and that you have a standard, unified typeface. A maximum of 2 fonts should be used on one page and in the images. ROBOTS.TXT VALIDATOR AND TESTING TOOL This free tool from Ryte enables you to test your robots.txt file. You only need to enter the corresponding URL and the select the respective user agent. Upon clicking on “Start test”, the tool checks if crawling on your given URL is allowed or not. You can also use Ryte FREE to test many other factors on your website! BACKRUB: GOOGLE'S ORIGINAL NAME Work on the BackRub search engine began in 1996. It was a research project of Larry Page, who studied at Stanford University at the time and was part of the team that worked on the Stanford Digital Library Project (SDLP). This project had set itself the goal of developing technologies which could create a universal digital library. WHAT IS A WEB CRAWLER AND HOW DOES IT WORK? A crawler is a computer program that automatically searches documents on the Web. Crawlers are primarily programmed for repetitive actions so that browsing is automated. Search engines use crawlers most frequently to browse the internet and build an index. Other crawlers search different types of information such as RSS feeds and email

addresses.

EVENT VALUE

Event Value. Event value is an optional metric in Google Analytics (GA) that can be used to evaluate user interactions with individual site objects or content items. In the case of event tracking with GA, the event value for a website object can be selected if the category of the object and the associated user action have been determined. OPPORTUNITY TO SEE (OTS) OTS definition . Opportunity to See indicates how often, on average, a person has come into contact with a certain advertising medium. Along with the Gross Rating Point (GRP) and other data, the OTS is used to measure the success of advertising campaigns. FIRST CONTACT RESOLUTION (FCR) The first contact resolution (FCR) metric can be used to measure customer inquiries that could be resolved at the first contact. The first contact resolution addresses the need for customers to have solved their individual problem directly at the initial contact with an agent. If a customer contacts the customer service center via

telephone

FEATURE PHONE

Feature Phone. A feature phone is a type of mobile phone which has less computing capacities and a smaller range of functions compared to a smartphone. Feature phones are aimed at consumers who are unwilling to buy a smartphone at a high price, but want to use more features than were available with traditional mobile phones. WHAT IS MOBILE FIRST DESIGN? Mobile First. The term “mobile first” is a concept used in web design and the conception of websites. Based on this concept, an optimized version for mobile devices is created first and then expanded. Thus the “mobile first” strategy follows the trend that more and more users are surfing the Internet with their smartphone or

tablet, and

THE #1 PLATFORM FOR WEBSITE QUALITY MANAGEMENTLOGINPUBLISHERSPRODUCT INSIGHTSAGENCIESWEBINARSTECH RESOURCES The #1 Platform for Website Quality Management. Get more traffic, improve your website’s usability, and increase your conversion rates with the Ryte Suite: the leading all-in-one platform for Website Quality Assurance and SEO. Try it for free. 1000000 users worldwide.

WEBSITE CHECKER

Monitor your websites performance permanently to minimize risks. Monitor your organic search performance with real Google data. Compare your organic traffic accross different devices and countries. Improve your written content for higher rankings in search engines. Produce holistic content for any keyword in minutes.

RYTE MAGAZINE

The latest version, as of October 2020, is called Google Analytics 4. Google Analytics 4 or GA4, is now the standard for all new Analytics Properties. In this article, I want to clarify what makes the new Google Analytics 4 so exciting, what has changed, how important data streams are in GA4, and show some exemplary screenshots of the new

version.

ROBOTS.TXT GENERATOR Robots.txt Generator. Search Engines are using robots (or so called User-Agents) to crawl your pages. The robots.txt. file is a text file that defines which parts of a domain can be crawled by a robot.. In addition, the robots.txt file can include a link to the XML-sitemap. ROBOTS.TXT VALIDATOR AND TESTING TOOL This free tool from Ryte enables you to test your robots.txt file. You only need to enter the corresponding URL and the select the respective user agent. Upon clicking on “Start test”, the tool checks if crawling on your given URL is allowed or not. You can also use Ryte FREE to test many other factors on your website! WHAT IS WEB ARCHITECTURE?

CONVERSION RATE

Conversion Rate = (Number of Conversions x 100%) / (Number of Visits) Here’s an example: A marketing professional sells eBooks on their website. In the first week after the sales launch, the website gains 100,000 page views and his eBook is downloaded a total 100 times – which means: Conversion Rate = (100 x 100%) / 100000 = 0.1%. CASH CONVERSION RATE (CCR): DEFINITION AND CALCULATIONSEE MORE ON

EN.RYTE.COM

WHAT IS A WEB CRAWLER AND HOW DOES IT WORK?SEE MORE ON EN.RYTE.COM WHAT IS A TRAILING SLASH? THE #1 PLATFORM FOR WEBSITE QUALITY MANAGEMENTLOGINPUBLISHERSPRODUCT INSIGHTSAGENCIESWEBINARSTECH RESOURCES The #1 Platform for Website Quality Management. Get more traffic, improve your website’s usability, and increase your conversion rates with the Ryte Suite: the leading all-in-one platform for Website Quality Assurance and SEO. Try it for free. 1000000 users worldwide.

WEBSITE CHECKER

Monitor your websites performance permanently to minimize risks. Monitor your organic search performance with real Google data. Compare your organic traffic accross different devices and countries. Improve your written content for higher rankings in search engines. Produce holistic content for any keyword in minutes.

RYTE MAGAZINE

The latest version, as of October 2020, is called Google Analytics 4. Google Analytics 4 or GA4, is now the standard for all new Analytics Properties. In this article, I want to clarify what makes the new Google Analytics 4 so exciting, what has changed, how important data streams are in GA4, and show some exemplary screenshots of the new

version.

ROBOTS.TXT GENERATOR Robots.txt Generator. Search Engines are using robots (or so called User-Agents) to crawl your pages. The robots.txt. file is a text file that defines which parts of a domain can be crawled by a robot.. In addition, the robots.txt file can include a link to the XML-sitemap. ROBOTS.TXT VALIDATOR AND TESTING TOOL This free tool from Ryte enables you to test your robots.txt file. You only need to enter the corresponding URL and the select the respective user agent. Upon clicking on “Start test”, the tool checks if crawling on your given URL is allowed or not. You can also use Ryte FREE to test many other factors on your website!

RYTE MAGAZINE

The latest version, as of October 2020, is called Google Analytics 4. Google Analytics 4 or GA4, is now the standard for all new Analytics Properties. In this article, I want to clarify what makes the new Google Analytics 4 so exciting, what has changed, how important data streams are in GA4, and show some exemplary screenshots of the new

version.

OPPORTUNITY TO SEE (OTS) Opportunity to See indicates how often, on average, a person has come into contact with a certain advertising medium. Along with the Gross Rating Point (GRP) and other data, the OTS is used to measure the success of advertising campaigns. In the media planning process, it is not only the content, budget and choice of advertising media that is SCROLL TRACKING ANALYSIS USING GOOGLE ANALYTICS Scroll tracking in Google Analytics is done based on the scroll depth and the respective event. One event per 25% or per 10% scroll depth is recommended. When displaying the events in this way, it is important to differentiate between the unique and total events. The unique events show the number of individual events per category, action, or WHAT IS DEMOGRAPHIC DATA? Demographic data is information about groups of people according to certain attributes such as age, gender, place of residence, and can include socio-economic factors such as occupation, family status, or income. Demographic data and interests belong to some of the most important statistics in web analysis, consumer analysis and targeting. CUSTOMER CENTRICITY: WHAT IS CUSTOMER CENTRIC MARKETING? Customer centricity is a sales and marketing concept that places customers and not the product at the center of interest. Customer centricity defines the value chain as beginning with the customer. The expectations, needs, and wishes of the customer form the starting point of marketing campaigns. However, customer centricity is more

than just a

HOW CAN YOU FIND AND FIX 404 ERRORS? Ryte's module Website Success can help you to easily identify 404 errors that have been found on your website by the Ryte bot. Go to the Website Success module, select "Indexability" → "Status Codes", and click on 4xx status codes. Figure 2: Identify 404 errors with Ryte. If you want to get to the root of the problem, you also need to also HOW DO YOU CALCULATE COST PER ORDER (CPO)? The CPO is calculated as follows: The total costs of an action are divided by the number of the reactions. CPO = Action costs / No. of reactions. When determining the net income, the online campaign budget is important for the use of the cost per order. The CPO is, however, not used to determine the net income in a business sense. CUSTOMER JOURNEY DEFINITION Definition. The customer journey in marketing refers to the customer’s path, via touchpoints, to their decision to purchase an item. A customer doesn’t usually decide to purchase an item immediately after finding out about it for the first time. Usually, customers look at a product or a brand several times before deciding

on an action

STATUS CODE 400 (BAD REQUEST) EXPLAINED & HOW TO FIX IT How to fix 400 Errors. Check that the entered URL is correct: The URL and link syntax should be correct, and the target URL should exist. You can use Ryte's Website Success to crawl a website and ensure all link targets are a 200 Success code. Clear your DNS Cache: The errors might be being displayed as your computer is storing outdated DNS

EVENT VALUE

Event Value. Event value is an optional metric in Google Analytics (GA) that can be used to evaluate user interactions with individual site objects or content items. In the case of event tracking with GA, the event value for a website object can be selected if the category of the object and the associated user action have been determined. THE #1 PLATFORM FOR WEBSITE QUALITY MANAGEMENTLOGINPUBLISHERSPRODUCT INSIGHTSAGENCIESWEBINARSTECH RESOURCES The #1 Platform for Website Quality Management. Get more traffic, improve your website’s usability, and increase your conversion rates with the Ryte Suite: the leading all-in-one platform for Website Quality Assurance and SEO. Try it for free. 1000000 users worldwide.

WEBSITE CHECKER

Monitor your websites performance permanently to minimize risks. Monitor your organic search performance with real Google data. Compare your organic traffic accross different devices and countries. Improve your written content for higher rankings in search engines. Produce holistic content for any keyword in minutes. ROBOTS.TXT GENERATOR Robots.txt Generator. Search Engines are using robots (or so called User-Agents) to crawl your pages. The robots.txt. file is a text file that defines which parts of a domain can be crawled by a robot.. In addition, the robots.txt file can include a link to the XML-sitemap. WHAT IS WEB ARCHITECTURE? SCROLL TRACKING ANALYSIS USING GOOGLE ANALYTICS Scroll tracking in Google Analytics is done based on the scroll depth and the respective event. One event per 25% or per 10% scroll depth is recommended. When displaying the events in this way, it is important to differentiate between the unique and total events. The unique events show the number of individual events per category, action, or OPPORTUNITY TO SEE (OTS) Opportunity to See indicates how often, on average, a person has come into contact with a certain advertising medium. Along with the Gross Rating Point (GRP) and other data, the OTS is used to measure the success of advertising campaigns. In the media planning process, it is not only the content, budget and choice of advertising media that is CUSTOMER CENTRICITY: WHAT IS CUSTOMER CENTRIC MARKETING?SEE MORE ON

EN.RYTE.COM

WHAT IS A WEB CRAWLER AND HOW DOES IT WORK?SEE MORE ON EN.RYTE.COM WHAT IS VIRTUAL COMMERCE?SEE MORE ON EN.RYTE.COM RYTE – LA TUA STRADA PER IL SUCCESSO DIGITALE. Introduciamo: la tua corsa di sucesso digitale. per siti migliori. Siti web senza errori, esperienze degli utenti indimenticabili – così rendi felici i tuoi visitatori. Monitora, analizza e ottimizza la tua presenza nel web con il nostro innovativo Website Success Tool.

+ 3 since 30.05.

THE #1 PLATFORM FOR WEBSITE QUALITY MANAGEMENTLOGINPUBLISHERSPRODUCT INSIGHTSAGENCIESWEBINARSTECH RESOURCES The #1 Platform for Website Quality Management. Get more traffic, improve your website’s usability, and increase your conversion rates with the Ryte Suite: the leading all-in-one platform for Website Quality Assurance and SEO. Try it for free. 1000000 users worldwide.

WEBSITE CHECKER

Monitor your websites performance permanently to minimize risks. Monitor your organic search performance with real Google data. Compare your organic traffic accross different devices and countries. Improve your written content for higher rankings in search engines. Produce holistic content for any keyword in minutes. ROBOTS.TXT GENERATOR Robots.txt Generator. Search Engines are using robots (or so called User-Agents) to crawl your pages. The robots.txt. file is a text file that defines which parts of a domain can be crawled by a robot.. In addition, the robots.txt file can include a link to the XML-sitemap. WHAT IS WEB ARCHITECTURE? SCROLL TRACKING ANALYSIS USING GOOGLE ANALYTICS Scroll tracking in Google Analytics is done based on the scroll depth and the respective event. One event per 25% or per 10% scroll depth is recommended. When displaying the events in this way, it is important to differentiate between the unique and total events. The unique events show the number of individual events per category, action, or OPPORTUNITY TO SEE (OTS) Opportunity to See indicates how often, on average, a person has come into contact with a certain advertising medium. Along with the Gross Rating Point (GRP) and other data, the OTS is used to measure the success of advertising campaigns. In the media planning process, it is not only the content, budget and choice of advertising media that is CUSTOMER CENTRICITY: WHAT IS CUSTOMER CENTRIC MARKETING?SEE MORE ON

EN.RYTE.COM

WHAT IS A WEB CRAWLER AND HOW DOES IT WORK?SEE MORE ON EN.RYTE.COM WHAT IS VIRTUAL COMMERCE?SEE MORE ON EN.RYTE.COM RYTE – LA TUA STRADA PER IL SUCCESSO DIGITALE. Introduciamo: la tua corsa di sucesso digitale. per siti migliori. Siti web senza errori, esperienze degli utenti indimenticabili – così rendi felici i tuoi visitatori. Monitora, analizza e ottimizza la tua presenza nel web con il nostro innovativo Website Success Tool.

+ 3 since 30.05.

ROBOTS.TXT VALIDATOR AND TESTING TOOL This free tool from Ryte enables you to test your robots.txt file. You only need to enter the corresponding URL and the select the respective user agent. Upon clicking on “Start test”, the tool checks if crawling on your given URL is allowed or not. You can also use Ryte FREE to test many other factors on your website! 10 STEPS FOR CHECKING YOUR WEBSITE'S INDEXABILITY Step 4: Test your Canonical tags. A Canonical tag helps Google to find the original URL for multiple URLs with the same content, so that the correct URL can be indexed. The Canonical tag refers a HTML tag with a link to the original page, the "canonical" URL. GEO IP - RYTE WIKI - THE DIGITAL MARKETING WIKI Background . As soon as a computer connects to the Internet, it is assigned an IP address by its provider's server. The first octet of an IPv4-based address then provides the indication of the server location in a particular country.. As soon as a user accesses the internet via a fixed broadband Internet connection with DSL, the corresponding dial-in code or the last access point is USABILITY CHECKLIST FOR SUCCESSFUL WEBSITES A website should convey organization. In addition to grid alignment, this can be achieved by using well-balanced fonts. Tip: Make sure that each heading (H1 to H6) is defined properly, and that you have a standard, unified typeface. A maximum of 2 fonts should be used on one page and in the images. CASH CONVERSION RATE (CCR): DEFINITION AND CALCULATION General information . The cash conversion rate is a relatively recent instrument used primarily in the industrial sector. In contrast to the price-earnings ratio, which allows a comparison between the equity values of different companies and is thus relative, the cash conversion rate is an absolute measurement which measures the actual liquidity of a company. BACKRUB: GOOGLE'S ORIGINAL NAME The BackRub search engine was based on Java and Python. Page ran it on several Sun Ultras and Intel Pentiums with a Linux operating system. The primary database was at that time on a Sun Ultra II with a hard disk space of 28 GB. Until 2007, BackRub ran on servers at Stanford University. After that, Page and Brin operated their servers for a few GOOGLE ANALYTICS: THE 10 MOST IMPORTANT KPIS FOR YOUR WEBSITE Below, we provide a list of the 10 most important pre-defined KPIs to track on your website, as well as an explanation on how to use the analytics tool to monitor these parameters. The KPIs are arranged according to the different categories in Google Analytics WHAT IS MOBILE FIRST DESIGN? Mobile First. The term “mobile first” is a concept used in web design and the conception of websites. Based on this concept, an optimized version for mobile devices is created first and then expanded. Thus the “mobile first” strategy follows the trend that more and more users are surfing the Internet with their smartphone or

tablet, and

EVENT VALUE

Event Value. Event value is an optional metric in Google Analytics (GA) that can be used to evaluate user interactions with individual site objects or content items. In the case of event tracking with GA, the event value for a website object can be selected if the category of the object and the associated user action have been determined. GOOGLE : HISTOIRE ET ÉVOLUTION Histoire. L’idée de créer un service de recherche sur Internet a été émise par deux étudiants, Larry Page et Sergei Brin, de l’Université de Stanford. En 1995, ils ont créé ensemble Backrub, ancêtre du moteur de recherche Google. Cette idée novatrice résidait dans un algorithme de * Tools WEBSITE SUCCESSFind and fix hidden errors on your website CONTENT SUCCESSPlan and

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FIND NEW ISSUES BEFORE YOUR USERS DO Website Success scans your website's health, analyzes the results, and shows you what needs to be fixed based on clear recommendations. Say goodbye to 404 errors and broken links, and see your digital ROI rocket with a flawless website that is guaranteed to keep users

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SMALL BUSINESSES INCREASE THEIR REVENUE WITH RYTE - I love the clear design how Ryte shows deep insights, critical bugs and errors in our online shoe shops. Especially for international roll-outs it is an essential tool which helps us to reach better rankings and our target groups with better content and clean technical solutions. Ryte - a must-have to do great SEO.

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