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verification.
COMMON SPF RECORD SYNTAX ERRORS Common syntax errors. Here are some common SPF record syntax errors: Make sure there are no extra spaces before the start of the string (v=spf1). Make sure there are no extra spaces after the end of the string (~all). Check for misspellings in any of the mechanisms such as include, ip4, and more. Check for misspellings in any of thereferenced
INCLUDING IP ADDRESSES IN YOUR SPF RECORD If you have an IPv6 address, the IP is included in your SPF record with an ip6 mechanism. ip6:2001:4860:4000:4uh5:b2fw:0000:8e5d:6432. An incorrect IP mechanism for your IP address in your SPF record results in a failed authentication check. There are three ways to include IP addresses in your SPF record. A single IP address. DKIM DNS RECORD OVERVIEW DKIM DNS record overview. John Pollard. Your DKIM record is usually configured within DNS for your domain by your company’s IT professional or email administrator, your web hosting company, or your Email Service Provider (ESP), if they have authority over the sending domain. The DKIM DNS record is made up of different informationalelements
WHAT ARE THE DIFFERENT TAGS OF A DMARC RECORD? The default is relaxed. aspf: Indicates strict or relaxed SPF identifier alignment. The default is relaxed. pct: The percentage of messages to which the DMARC policy is to be applied. This tag provides a way to gradually implement and test the impact of the policy. Values are integers ranging from 1 - 100. WHAT ARE THE RULES FOR EMAIL ADDRESS SYNTAX? For an email to be delivered, it must have a valid address that follows certain rules of syntax. A valid email address has four parts: Recipient name. @ symbol. Domain name. Top-level domain. Recipient name. The recipient name represents an email mailbox that belongs to: HOW CAN I AVOID SPF FAILURES IF I AM REACHING THE DNS Use ip4 and ip6 mechanisms. One way to reduce the amount of DNS lookups is to replace your include statement with the ip4 or ip6 mechanism, when you have the option. The ip4 and ip6 mechanisms are used to list a static IP range in your SPF record. This eliminates the a need for an include statement that references another domain’s SPFrecord.
DKIM SIGNING AND VERIFICATION OVERVIEW DKIM signing and verification overview. John Pollard. Domain Keys Identified Mail (DKIM) is one of the authentication methods used by mailbox providers to determine a sender's identity. A mailbox provider collects sender data based on the DKIM signature as part of its method for establishing a sender's reputation and trustworthiness.BRITEVERIFY
How does BriteVerify's phone number verification work? We do offer phone validation in the US, and it is available through our APIs as well. The cost as How to import and verify your phone list in BriteVerify. STEP 1 - IMPORT YOUR LIST In the menu to the left, navigate to the List section. WHAT IS DOMAINKEYS IDENTIFIED MAIL (DKIM) ALIGNMENT FOR Domain alignment is important for Domain-based Message Authentication, Reporting & Conformance (DMARC) to work properly. Domains out of alignment may cause the DMARC check to fail. DKIM alignment is when your email's parent domain of the DKIM signing domain matches the Header From domain. The two types of DKIM alignment are relaxedalignment
INCLUDING DOMAINS IN YOUR SPF RECORD Including domains in your SPF record. An SPF record is your way of telling mailbox providers which IP addresses or domains are authorized to send mail on your behalf, so it is very important that it is accurate and up to date. Sending email from an IP or domain not included in your SPF record results in a failed authenticationverification.
COMMON SPF RECORD SYNTAX ERRORS Common syntax errors. Here are some common SPF record syntax errors: Make sure there are no extra spaces before the start of the string (v=spf1). Make sure there are no extra spaces after the end of the string (~all). Check for misspellings in any of the mechanisms such as include, ip4, and more. Check for misspellings in any of thereferenced
INCLUDING IP ADDRESSES IN YOUR SPF RECORD If you have an IPv6 address, the IP is included in your SPF record with an ip6 mechanism. ip6:2001:4860:4000:4uh5:b2fw:0000:8e5d:6432. An incorrect IP mechanism for your IP address in your SPF record results in a failed authentication check. There are three ways to include IP addresses in your SPF record. A single IP address. DKIM DNS RECORD OVERVIEW DKIM DNS record overview. John Pollard. Your DKIM record is usually configured within DNS for your domain by your company’s IT professional or email administrator, your web hosting company, or your Email Service Provider (ESP), if they have authority over the sending domain. The DKIM DNS record is made up of different informationalelements
WHAT ARE THE DIFFERENT TAGS OF A DMARC RECORD? The default is relaxed. aspf: Indicates strict or relaxed SPF identifier alignment. The default is relaxed. pct: The percentage of messages to which the DMARC policy is to be applied. This tag provides a way to gradually implement and test the impact of the policy. Values are integers ranging from 1 - 100. WHAT ARE THE RULES FOR EMAIL ADDRESS SYNTAX? For an email to be delivered, it must have a valid address that follows certain rules of syntax. A valid email address has four parts: Recipient name. @ symbol. Domain name. Top-level domain. Recipient name. The recipient name represents an email mailbox that belongs to: HOW CAN I AVOID SPF FAILURES IF I AM REACHING THE DNS Use ip4 and ip6 mechanisms. One way to reduce the amount of DNS lookups is to replace your include statement with the ip4 or ip6 mechanism, when you have the option. The ip4 and ip6 mechanisms are used to list a static IP range in your SPF record. This eliminates the a need for an include statement that references another domain’s SPFrecord.
DKIM SIGNING AND VERIFICATION OVERVIEW DKIM signing and verification overview. John Pollard. Domain Keys Identified Mail (DKIM) is one of the authentication methods used by mailbox providers to determine a sender's identity. A mailbox provider collects sender data based on the DKIM signature as part of its method for establishing a sender's reputation and trustworthiness.BRITEVERIFY
How does BriteVerify's phone number verification work? We do offer phone validation in the US, and it is available through our APIs as well. The cost as How to import and verify your phone list in BriteVerify. STEP 1 - IMPORT YOUR LIST In the menu to the left, navigate to the List section. WHAT IS DOMAINKEYS IDENTIFIED MAIL (DKIM) ALIGNMENT FOR Domain alignment is important for Domain-based Message Authentication, Reporting & Conformance (DMARC) to work properly. Domains out of alignment may cause the DMARC check to fail. DKIM alignment is when your email's parent domain of the DKIM signing domain matches the Header From domain. The two types of DKIM alignment are relaxedalignment
THE RETURN PATH PLATFORM The Return Path Platform offers an innovative, intuitive, and streamlined email performance experience. Our unique data helps you quickly and efficiently diagnose and solve important deliverability issues. Please complete the form below to get updates from Return Path about promoting your brand and delivering results. DKIM SIGNING AND VERIFICATION OVERVIEW DKIM signing and verification overview. John Pollard. Domain Keys Identified Mail (DKIM) is one of the authentication methods used by mailbox providers to determine a sender's identity. A mailbox provider collects sender data based on the DKIM signature as part of its method for establishing a sender's reputation and trustworthiness.BRITEVERIFY
How does BriteVerify's phone number verification work? We do offer phone validation in the US, and it is available through our APIs as well. The cost as How to import and verify your phone list in BriteVerify. STEP 1 - IMPORT YOUR LIST In the menu to the left, navigate to the List section. WHAT IS DOMAINKEYS IDENTIFIED MAIL (DKIM) ALIGNMENT FOR Domain alignment is important for Domain-based Message Authentication, Reporting & Conformance (DMARC) to work properly. Domains out of alignment may cause the DMARC check to fail. DKIM alignment is when your email's parent domain of the DKIM signing domain matches the Header From domain. The two types of DKIM alignment are relaxedalignment
RETURN PATH BLOCKLIST (RPBL) FAQ The Return Path Blocklist (RPBL) is a list of IP addresses that have been tagged due to spam-like content or behavior. This blocklist is widely used across the industry and based on data from Return Path's robust data sources and cooperative industry partnerships. Mailbox providers, security companies, and spam filtering agencies use this HOW TO SET UP REVERSE DNS ZONE AND PTR RECORDS If you control the authoritative nameserver, first create a DNS zone in the specific format. EX: If your IP address is 192.168.0.100, start by dropping the final octet (last set of numbers) to give you 192.168.0. Then reverse the fragment of the IP address, giving you: 0.168.192. Note: Hostname format should start with a portion of yourIP
WHAT ARE X-HEADERS?
X-headers are custom email headers added into email in addition to the standard headers, such as the To, From, and Subject, according to the specific needs of the sender. Mailbox providers also add X-headers to email for authentication results, spam filter information, and more. X-headers start with an X to denote that the value is experimental HOW TO INTERPRET SPF AUTHENTICATION VERIFICATION RESULTS How to interpret SPF authentication verification results. Sender Policy Framework (SPF) authentication verification results should be returned back to the sending Mail Transfer Agent (MTA) during the SMTP conversation. When checking for verification results, remember that not all mailbox providers use SPF authentication in their spamfilters.
WHAT IS THE CYMRU BOGONS BLOCKLIST? The Cymru bogons blocklist is a Domain Name System (DNS)-based blocklist based on IP address ranges defined in Request for Comment (RFC) 1918 and RFC 5735.Bogons are legitimate IP addresses that have not yet been allocated or delegated by the Internet Assigned Numbers Authority (IANA) or a delegated Regional Internet Registry (RIR). WHAT IS THE DIFFERENCE BETWEEN THE MAIL FROM (MFROM The key differences between the Mail From (MFrom) address and the From address include: The sending domain of the From address might not be the same as the Mail From (MFrom) domain depending on yo INCLUDING DOMAINS IN YOUR SPF RECORD Including domains in your SPF record. An SPF record is your way of telling mailbox providers which IP addresses or domains are authorized to send mail on your behalf, so it is very important that it is accurate and up to date. Sending email from an IP or domain not included in your SPF record results in a failed authenticationverification.
INCLUDING IP ADDRESSES IN YOUR SPF RECORD If you have an IPv6 address, the IP is included in your SPF record with an ip6 mechanism. ip6:2001:4860:4000:4uh5:b2fw:0000:8e5d:6432. An incorrect IP mechanism for your IP address in your SPF record results in a failed authentication check. There are three ways to include IP addresses in your SPF record. A single IP address. COMMON SPF RECORD SYNTAX ERRORS Common syntax errors. Here are some common SPF record syntax errors: Make sure there are no extra spaces before the start of the string (v=spf1). Make sure there are no extra spaces after the end of the string (~all). Check for misspellings in any of the mechanisms such as include, ip4, and more. Check for misspellings in any of thereferenced
DKIM DNS RECORD OVERVIEW DKIM DNS record overview. John Pollard. Your DKIM record is usually configured within DNS for your domain by your company’s IT professional or email administrator, your web hosting company, or your Email Service Provider (ESP), if they have authority over the sending domain. The DKIM DNS record is made up of different informationalelements
WHAT ARE THE DIFFERENT TAGS OF A DMARC RECORD? The default is relaxed. aspf: Indicates strict or relaxed SPF identifier alignment. The default is relaxed. pct: The percentage of messages to which the DMARC policy is to be applied. This tag provides a way to gradually implement and test the impact of the policy. Values are integers ranging from 1 - 100. REPUTATION – VALIDITY HELP CENTER The IP sending reputation is associated more to a computer device (what) used to send an email, w How much does the This is Not Spam (TINS) rate matter? The TINS rate is an important indicator to mailbox providers because a high TINS rate tells them Sending email to pristine and recycled spam traps harms your sending reputation and can HOW CAN I AVOID SPF FAILURES IF I AM REACHING THE DNS Use ip4 and ip6 mechanisms. One way to reduce the amount of DNS lookups is to replace your include statement with the ip4 or ip6 mechanism, when you have the option. The ip4 and ip6 mechanisms are used to list a static IP range in your SPF record. This eliminates the a need for an include statement that references another domain’s SPFrecord.
WHAT IS DOMAINKEYS IDENTIFIED MAIL (DKIM) ALIGNMENT FOR Domain alignment is important for Domain-based Message Authentication, Reporting & Conformance (DMARC) to work properly. Domains out of alignment may cause the DMARC check to fail. DKIM alignment is when your email's parent domain of the DKIM signing domain matches the Header From domain. The two types of DKIM alignment are relaxedalignment
WHAT IS THE CYMRU BOGONS BLOCKLIST? The Cymru bogons blocklist is a Domain Name System (DNS)-based blocklist based on IP address ranges defined in Request for Comment (RFC) 1918 and RFC 5735.Bogons are legitimate IP addresses that have not yet been allocated or delegated by the Internet Assigned Numbers Authority (IANA) or a delegated Regional Internet Registry (RIR). WHAT IS THE DIFFERENCE BETWEEN THE MAIL FROM (MFROM The key differences between the Mail From (MFrom) address and the From address include: The sending domain of the From address might not be the same as the Mail From (MFrom) domain depending on yo INCLUDING DOMAINS IN YOUR SPF RECORD Including domains in your SPF record. An SPF record is your way of telling mailbox providers which IP addresses or domains are authorized to send mail on your behalf, so it is very important that it is accurate and up to date. Sending email from an IP or domain not included in your SPF record results in a failed authenticationverification.
INCLUDING IP ADDRESSES IN YOUR SPF RECORD If you have an IPv6 address, the IP is included in your SPF record with an ip6 mechanism. ip6:2001:4860:4000:4uh5:b2fw:0000:8e5d:6432. An incorrect IP mechanism for your IP address in your SPF record results in a failed authentication check. There are three ways to include IP addresses in your SPF record. A single IP address. COMMON SPF RECORD SYNTAX ERRORS Common syntax errors. Here are some common SPF record syntax errors: Make sure there are no extra spaces before the start of the string (v=spf1). Make sure there are no extra spaces after the end of the string (~all). Check for misspellings in any of the mechanisms such as include, ip4, and more. Check for misspellings in any of thereferenced
DKIM DNS RECORD OVERVIEW DKIM DNS record overview. John Pollard. Your DKIM record is usually configured within DNS for your domain by your company’s IT professional or email administrator, your web hosting company, or your Email Service Provider (ESP), if they have authority over the sending domain. The DKIM DNS record is made up of different informationalelements
WHAT ARE THE DIFFERENT TAGS OF A DMARC RECORD? The default is relaxed. aspf: Indicates strict or relaxed SPF identifier alignment. The default is relaxed. pct: The percentage of messages to which the DMARC policy is to be applied. This tag provides a way to gradually implement and test the impact of the policy. Values are integers ranging from 1 - 100. REPUTATION – VALIDITY HELP CENTER The IP sending reputation is associated more to a computer device (what) used to send an email, w How much does the This is Not Spam (TINS) rate matter? The TINS rate is an important indicator to mailbox providers because a high TINS rate tells them Sending email to pristine and recycled spam traps harms your sending reputation and can HOW CAN I AVOID SPF FAILURES IF I AM REACHING THE DNS Use ip4 and ip6 mechanisms. One way to reduce the amount of DNS lookups is to replace your include statement with the ip4 or ip6 mechanism, when you have the option. The ip4 and ip6 mechanisms are used to list a static IP range in your SPF record. This eliminates the a need for an include statement that references another domain’s SPFrecord.
WHAT IS DOMAINKEYS IDENTIFIED MAIL (DKIM) ALIGNMENT FOR Domain alignment is important for Domain-based Message Authentication, Reporting & Conformance (DMARC) to work properly. Domains out of alignment may cause the DMARC check to fail. DKIM alignment is when your email's parent domain of the DKIM signing domain matches the Header From domain. The two types of DKIM alignment are relaxedalignment
WHAT IS THE CYMRU BOGONS BLOCKLIST? The Cymru bogons blocklist is a Domain Name System (DNS)-based blocklist based on IP address ranges defined in Request for Comment (RFC) 1918 and RFC 5735.Bogons are legitimate IP addresses that have not yet been allocated or delegated by the Internet Assigned Numbers Authority (IANA) or a delegated Regional Internet Registry (RIR). WHAT IS THE DIFFERENCE BETWEEN THE MAIL FROM (MFROM The key differences between the Mail From (MFrom) address and the From address include: The sending domain of the From address might not be the same as the Mail From (MFrom) domain depending on yo TROUBLESHOOTING DKIM Here’s an example: Authentication-Results: example.domain.com; spf=pass smtp.mailfrom=domain.com; dkim=pass header.i=@domain.com. Write down the DKIM verification result value (dkim=result value). Repeat steps 4-8 for at least two other mailbox providers. If you used a Gmail header, look at Yahoo!, Outlook.com (Hotmail) or AOL. RETURN PATH BLOCKLIST (RPBL) FAQ The Return Path Blocklist (RPBL) is a list of IP addresses that have been tagged due to spam-like content or behavior. This blocklist is widely used across the industry and based on data from Return Path's robust data sources and cooperative industry partnerships. Mailbox providers, security companies, and spam filtering agencies use this DKIM SIGNING AND VERIFICATION OVERVIEW DKIM signing and verification overview. John Pollard. Domain Keys Identified Mail (DKIM) is one of the authentication methods used by mailbox providers to determine a sender's identity. A mailbox provider collects sender data based on the DKIM signature as part of its method for establishing a sender's reputation and trustworthiness. REPUTATION – VALIDITY HELP CENTER The IP sending reputation is associated more to a computer device (what) used to send an email, w How much does the This is Not Spam (TINS) rate matter? The TINS rate is an important indicator to mailbox providers because a high TINS rate tells them Sending email to pristine and recycled spam traps harms your sending reputation and can WHAT IS THE CYMRU BOGONS BLOCKLIST? The Cymru bogons blocklist is a Domain Name System (DNS)-based blocklist based on IP address ranges defined in Request for Comment (RFC) 1918 and RFC 5735.Bogons are legitimate IP addresses that have not yet been allocated or delegated by the Internet Assigned Numbers Authority (IANA) or a delegated Regional Internet Registry (RIR). HOW TO SET UP REVERSE DNS ZONE AND PTR RECORDS If you control the authoritative nameserver, first create a DNS zone in the specific format. EX: If your IP address is 192.168.0.100, start by dropping the final octet (last set of numbers) to give you 192.168.0. Then reverse the fragment of the IP address, giving you: 0.168.192. Note: Hostname format should start with a portion of yourIP
WHAT SHOULD I DO IF MY EMAIL IS BEING THROTTLED BY MAILBOX What to do. If email is being throttled by mailbox providers, reduce sending volume and frequency, if possible, by: Adjusting connection and throughput settings: Open up fewer simultaneous connections. Lower the sending volume per hour. Lower the sending volume per minute. Making other adjustments: WHAT ARE THE DIFFERENT TAGS OF A DMARC RECORD? The default is relaxed. aspf: Indicates strict or relaxed SPF identifier alignment. The default is relaxed. pct: The percentage of messages to which the DMARC policy is to be applied. This tag provides a way to gradually implement and test the impact of the policy. Values are integers ranging from 1 - 100. SPAMHAUS COMPOSITE SNOWSHOE (CSS) BLOCKLIST The Spamhaus Composite Snowshoe (CSS) blocklist uses proprietary data to identify IPs with low reputations that send snowshoe spam, or spam from compromised hosts. This blocklist is a component of the Spamhaus Block List (SBL). Listings occur at the IP level. The impact on deliverability is low. WHAT IS THE DIFFERENCE BETWEEN THE MAIL FROM (MFROM The key differences between the Mail From (MFrom) address and the From address include: The sending domain of the From address might not be the same as the Mail From (MFrom) domain depending on yo INCLUDING DOMAINS IN YOUR SPF RECORD Including domains in your SPF record. An SPF record is your way of telling mailbox providers which IP addresses or domains are authorized to send mail on your behalf, so it is very important that it is accurate and up to date. Sending email from an IP or domain not included in your SPF record results in a failed authenticationverification.
INCLUDING IP ADDRESSES IN YOUR SPF RECORD If you have an IPv6 address, the IP is included in your SPF record with an ip6 mechanism. ip6:2001:4860:4000:4uh5:b2fw:0000:8e5d:6432. An incorrect IP mechanism for your IP address in your SPF record results in a failed authentication check. There are three ways to include IP addresses in your SPF record. A single IP address. COMMON SPF RECORD SYNTAX ERRORS Common syntax errors. Here are some common SPF record syntax errors: Make sure there are no extra spaces before the start of the string (v=spf1). Make sure there are no extra spaces after the end of the string (~all). Check for misspellings in any of the mechanisms such as include, ip4, and more. Check for misspellings in any of thereferenced
DKIM DNS RECORD OVERVIEW DKIM DNS record overview. John Pollard. Your DKIM record is usually configured within DNS for your domain by your company’s IT professional or email administrator, your web hosting company, or your Email Service Provider (ESP), if they have authority over the sending domain. The DKIM DNS record is made up of different informationalelements
WHAT ARE THE DIFFERENT TAGS OF A DMARC RECORD? The default is relaxed. aspf: Indicates strict or relaxed SPF identifier alignment. The default is relaxed. pct: The percentage of messages to which the DMARC policy is to be applied. This tag provides a way to gradually implement and test the impact of the policy. Values are integers ranging from 1 - 100. REPUTATION – VALIDITY HELP CENTER The IP sending reputation is associated more to a computer device (what) used to send an email, w How much does the This is Not Spam (TINS) rate matter? The TINS rate is an important indicator to mailbox providers because a high TINS rate tells them Sending email to pristine and recycled spam traps harms your sending reputation and can HOW CAN I AVOID SPF FAILURES IF I AM REACHING THE DNS Use ip4 and ip6 mechanisms. One way to reduce the amount of DNS lookups is to replace your include statement with the ip4 or ip6 mechanism, when you have the option. The ip4 and ip6 mechanisms are used to list a static IP range in your SPF record. This eliminates the a need for an include statement that references another domain’s SPFrecord.
WHAT IS DOMAINKEYS IDENTIFIED MAIL (DKIM) ALIGNMENT FOR Domain alignment is important for Domain-based Message Authentication, Reporting & Conformance (DMARC) to work properly. Domains out of alignment may cause the DMARC check to fail. DKIM alignment is when your email's parent domain of the DKIM signing domain matches the Header From domain. The two types of DKIM alignment are relaxedalignment
WHAT IS THE CYMRU BOGONS BLOCKLIST? The Cymru bogons blocklist is a Domain Name System (DNS)-based blocklist based on IP address ranges defined in Request for Comment (RFC) 1918 and RFC 5735.Bogons are legitimate IP addresses that have not yet been allocated or delegated by the Internet Assigned Numbers Authority (IANA) or a delegated Regional Internet Registry (RIR). WHAT IS THE DIFFERENCE BETWEEN THE MAIL FROM (MFROM The key differences between the Mail From (MFrom) address and the From address include: The sending domain of the From address might not be the same as the Mail From (MFrom) domain depending on yo INCLUDING DOMAINS IN YOUR SPF RECORD Including domains in your SPF record. An SPF record is your way of telling mailbox providers which IP addresses or domains are authorized to send mail on your behalf, so it is very important that it is accurate and up to date. Sending email from an IP or domain not included in your SPF record results in a failed authenticationverification.
INCLUDING IP ADDRESSES IN YOUR SPF RECORD If you have an IPv6 address, the IP is included in your SPF record with an ip6 mechanism. ip6:2001:4860:4000:4uh5:b2fw:0000:8e5d:6432. An incorrect IP mechanism for your IP address in your SPF record results in a failed authentication check. There are three ways to include IP addresses in your SPF record. A single IP address. COMMON SPF RECORD SYNTAX ERRORS Common syntax errors. Here are some common SPF record syntax errors: Make sure there are no extra spaces before the start of the string (v=spf1). Make sure there are no extra spaces after the end of the string (~all). Check for misspellings in any of the mechanisms such as include, ip4, and more. Check for misspellings in any of thereferenced
DKIM DNS RECORD OVERVIEW DKIM DNS record overview. John Pollard. Your DKIM record is usually configured within DNS for your domain by your company’s IT professional or email administrator, your web hosting company, or your Email Service Provider (ESP), if they have authority over the sending domain. The DKIM DNS record is made up of different informationalelements
WHAT ARE THE DIFFERENT TAGS OF A DMARC RECORD? The default is relaxed. aspf: Indicates strict or relaxed SPF identifier alignment. The default is relaxed. pct: The percentage of messages to which the DMARC policy is to be applied. This tag provides a way to gradually implement and test the impact of the policy. Values are integers ranging from 1 - 100. REPUTATION – VALIDITY HELP CENTER The IP sending reputation is associated more to a computer device (what) used to send an email, w How much does the This is Not Spam (TINS) rate matter? The TINS rate is an important indicator to mailbox providers because a high TINS rate tells them Sending email to pristine and recycled spam traps harms your sending reputation and can HOW CAN I AVOID SPF FAILURES IF I AM REACHING THE DNS Use ip4 and ip6 mechanisms. One way to reduce the amount of DNS lookups is to replace your include statement with the ip4 or ip6 mechanism, when you have the option. The ip4 and ip6 mechanisms are used to list a static IP range in your SPF record. This eliminates the a need for an include statement that references another domain’s SPFrecord.
WHAT IS DOMAINKEYS IDENTIFIED MAIL (DKIM) ALIGNMENT FOR Domain alignment is important for Domain-based Message Authentication, Reporting & Conformance (DMARC) to work properly. Domains out of alignment may cause the DMARC check to fail. DKIM alignment is when your email's parent domain of the DKIM signing domain matches the Header From domain. The two types of DKIM alignment are relaxedalignment
WHAT IS THE CYMRU BOGONS BLOCKLIST? The Cymru bogons blocklist is a Domain Name System (DNS)-based blocklist based on IP address ranges defined in Request for Comment (RFC) 1918 and RFC 5735.Bogons are legitimate IP addresses that have not yet been allocated or delegated by the Internet Assigned Numbers Authority (IANA) or a delegated Regional Internet Registry (RIR). WHAT IS THE DIFFERENCE BETWEEN THE MAIL FROM (MFROM The key differences between the Mail From (MFrom) address and the From address include: The sending domain of the From address might not be the same as the Mail From (MFrom) domain depending on yo TROUBLESHOOTING DKIM Here’s an example: Authentication-Results: example.domain.com; spf=pass smtp.mailfrom=domain.com; dkim=pass header.i=@domain.com. Write down the DKIM verification result value (dkim=result value). Repeat steps 4-8 for at least two other mailbox providers. If you used a Gmail header, look at Yahoo!, Outlook.com (Hotmail) or AOL. RETURN PATH BLOCKLIST (RPBL) FAQ The Return Path Blocklist (RPBL) is a list of IP addresses that have been tagged due to spam-like content or behavior. This blocklist is widely used across the industry and based on data from Return Path's robust data sources and cooperative industry partnerships. Mailbox providers, security companies, and spam filtering agencies use this DKIM SIGNING AND VERIFICATION OVERVIEW DKIM signing and verification overview. John Pollard. Domain Keys Identified Mail (DKIM) is one of the authentication methods used by mailbox providers to determine a sender's identity. A mailbox provider collects sender data based on the DKIM signature as part of its method for establishing a sender's reputation and trustworthiness. REPUTATION – VALIDITY HELP CENTER The IP sending reputation is associated more to a computer device (what) used to send an email, w How much does the This is Not Spam (TINS) rate matter? The TINS rate is an important indicator to mailbox providers because a high TINS rate tells them Sending email to pristine and recycled spam traps harms your sending reputation and can WHAT IS THE CYMRU BOGONS BLOCKLIST? The Cymru bogons blocklist is a Domain Name System (DNS)-based blocklist based on IP address ranges defined in Request for Comment (RFC) 1918 and RFC 5735.Bogons are legitimate IP addresses that have not yet been allocated or delegated by the Internet Assigned Numbers Authority (IANA) or a delegated Regional Internet Registry (RIR). HOW TO SET UP REVERSE DNS ZONE AND PTR RECORDS If you control the authoritative nameserver, first create a DNS zone in the specific format. EX: If your IP address is 192.168.0.100, start by dropping the final octet (last set of numbers) to give you 192.168.0. Then reverse the fragment of the IP address, giving you: 0.168.192. Note: Hostname format should start with a portion of yourIP
WHAT SHOULD I DO IF MY EMAIL IS BEING THROTTLED BY MAILBOX What to do. If email is being throttled by mailbox providers, reduce sending volume and frequency, if possible, by: Adjusting connection and throughput settings: Open up fewer simultaneous connections. Lower the sending volume per hour. Lower the sending volume per minute. Making other adjustments: WHAT ARE THE DIFFERENT TAGS OF A DMARC RECORD? The default is relaxed. aspf: Indicates strict or relaxed SPF identifier alignment. The default is relaxed. pct: The percentage of messages to which the DMARC policy is to be applied. This tag provides a way to gradually implement and test the impact of the policy. Values are integers ranging from 1 - 100. SPAMHAUS COMPOSITE SNOWSHOE (CSS) BLOCKLIST The Spamhaus Composite Snowshoe (CSS) blocklist uses proprietary data to identify IPs with low reputations that send snowshoe spam, or spam from compromised hosts. This blocklist is a component of the Spamhaus Block List (SBL). Listings occur at the IP level. The impact on deliverability is low. WHAT IS THE DIFFERENCE BETWEEN THE MAIL FROM (MFROM The key differences between the Mail From (MFrom) address and the From address include: The sending domain of the From address might not be the same as the Mail From (MFrom) domain depending on yoSolutions Partners
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ONE OUT OF EVERY FIVE COMMERCIAL EMAILS NEVER REACHES THE INBOX. SO WHERE DO THEY GO? SOME EMAIL GETS BLOCKED BY A MAILBOX PROVIDER. SOME EMAIL GETS SENT TO THE JUNK OR SPAM FOLDER. GETTING EMAILS DELIVERED TO THE INBOX INVOLVES MORE THAN JUST HITTINGSEND.
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AT RETURN PATH, WE KNOW EMAIL. WE'RE EXPERTS IN DELIVERABILITY AND DRIVING EMAIL ROI.Request a Demo
2019 SENDER SCORE BENCHMARK REPORT SEE HOW REPUTATION IMPACTS EMAIL PERFORMANCELearn More
2019 EMAIL HERO AWARDS LOOKBOOK 18 AWARD-WINNING CAMPAIGNS AND THE STORIES OF THEIR SUCCESSLearn More
WE KNOW EMAIL SOLUTIONS Return Path’s solutions offer world-class deliverability, unique applications to optimize email marketing programs, and expert guidance to drive results for increased revenue.Learn More
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What our customers say “Data fuels every decision we make at Groupon, and Return Path gets us the whole picture so we can make the smartest choices possible and ensure that our customers always know about the best things to do in their local community.”Torsten Reinert
_Global Deliverability Manager_Read More
What our customers say “The data we get from Return Path helps us make informed decisions and shape our email strategy in the most effective way possible. On top of that, their artificial intelligence solutions promise to help us make data-driven decisions faster, and vastly improve the customerexperience.”
Christine Conklin
_Vice President of Marketing_Learn More
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HOW ACCESS TO PERFORMANCE DATA HELPED TERMINIX INCREASE DELIVERABILITY __SEPTEMBER 27, 2019 “Return Path is more than a tool for deliverability metrics. Return Path is an integral...Read More
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HOW ACCESS TO PERFORMANCE DATA HELPED TERMINIX INCREASE DELIVERABILITY __SEPTEMBER 27, 2019 “Return Path is more than a tool for deliverability metrics. Return Path is an integral...Read More
Deliverability
SEND IT: HOW EMAIL DELIVERABILITY PERFORMANCE IS MEASURED __SEPTEMBER 20, 2019 There are many elements that impact your deliverability—simply knowing what metrics those are...Read More
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SEND IT: HOW EMAIL DELIVERABILITY PERFORMANCE IS MEASURED __SEPTEMBER 20, 2019 There are many elements that impact your deliverability—simply knowing what metrics those are...Read More
Deliverability
SEND IT: HOW REPUTATION AFFECTS EMAIL DELIVERABILITY __SEPTEMBER 13, 2019 Pressing the send button can send a sense of panic into the mind of an email marketer. Did I...Read More
Deliverability
SEND IT: HOW REPUTATION AFFECTS EMAIL DELIVERABILITY __SEPTEMBER 13, 2019 Pressing the send button can send a sense of panic into the mind of an email marketer. Did I...Read More
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