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PROGRAMMATIC ADS
Highly targeted, data-driven, programmatic display advertising for marketers and agencies. Your business and goals are unique, your advertising should be too. Our technology solutions for retargeting and prospecting display campaigns function as an extension of yourmarketing team.
THE LATEST IN DIGITAL MARKETING TRENDS Incrementality: The Best Way to Measure Ad Success. Return On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, . 8 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGN 7. Rotating Creatives + A/B Testing. Even if you launch your campaign with incredibly strong creatives, running with the same set of ads for months on end will result in a lower performing campaign. According to a ReTargeter study, clickthrough rates decrease by almost 50% afterfive months of
FOUR WAYS RETARGETING CAN WORK FOR B2B There is a common misconception that retargeting is purely an ecommerce solution. This confusion may, in part, stem from the fact that the most common explanation for how retargeting works is the “Zappos example: You visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see shoe ads all over the web. (We too are often guilty of propagating this myth, as this THE IMPORTANCE OF ROTATING CREATIVES The Importance of Rotating Creatives. One of the key best practices for retargeting is rotating the ads you show your retargeted users. The greatest strength of retargeting is its ability to keep your brand top of mind as your users browse the web. However, retargeted ads become significantly less effective if you serve up the same adcreative
OPPORTUNITIES IN ONLINE VIDEO Opportunities in Online Video. Online video is one of the most powerful channels available to digital marketers today, and you don’t need a big budget to make a big impact on your bottom line. One of the biggest upsides of running online video campaigns is that you can leverage to meet a variety of different marketing goals. 9 REASONS ONLINE ADVERTISING SHOULD BE PART OF YOUR 1. Insight. Know exactly which ads brought in the highest number of qualifying leads. Know how many impressions were served, where they were served, and when. Identify your optimal channels, ad copy, and ad locations. The metrics and analytics available with online advertising allow you to see the exact cost of acquiring and converting acustomer.
INCREMENTALITY: THE BEST WAY TO MEASURE AD SUCCESS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
WHY FREQUENCY CAPPING ISN'T ENOUGH Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
HOW TO TRACK YOUR CAMPAIGN'S LINKS WITH GOOGLE ANALYTICS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
PROGRAMMATIC ADS
Highly targeted, data-driven, programmatic display advertising for marketers and agencies. Your business and goals are unique, your advertising should be too. Our technology solutions for retargeting and prospecting display campaigns function as an extension of yourmarketing team.
THE LATEST IN DIGITAL MARKETING TRENDS Incrementality: The Best Way to Measure Ad Success. Return On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, . 8 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGN 7. Rotating Creatives + A/B Testing. Even if you launch your campaign with incredibly strong creatives, running with the same set of ads for months on end will result in a lower performing campaign. According to a ReTargeter study, clickthrough rates decrease by almost 50% afterfive months of
FOUR WAYS RETARGETING CAN WORK FOR B2B There is a common misconception that retargeting is purely an ecommerce solution. This confusion may, in part, stem from the fact that the most common explanation for how retargeting works is the “Zappos example: You visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see shoe ads all over the web. (We too are often guilty of propagating this myth, as this THE IMPORTANCE OF ROTATING CREATIVES The Importance of Rotating Creatives. One of the key best practices for retargeting is rotating the ads you show your retargeted users. The greatest strength of retargeting is its ability to keep your brand top of mind as your users browse the web. However, retargeted ads become significantly less effective if you serve up the same adcreative
OPPORTUNITIES IN ONLINE VIDEO Opportunities in Online Video. Online video is one of the most powerful channels available to digital marketers today, and you don’t need a big budget to make a big impact on your bottom line. One of the biggest upsides of running online video campaigns is that you can leverage to meet a variety of different marketing goals. 9 REASONS ONLINE ADVERTISING SHOULD BE PART OF YOUR 1. Insight. Know exactly which ads brought in the highest number of qualifying leads. Know how many impressions were served, where they were served, and when. Identify your optimal channels, ad copy, and ad locations. The metrics and analytics available with online advertising allow you to see the exact cost of acquiring and converting acustomer.
INCREMENTALITY: THE BEST WAY TO MEASURE AD SUCCESS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
WHY FREQUENCY CAPPING ISN'T ENOUGH Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
HOW TO TRACK YOUR CAMPAIGN'S LINKS WITH GOOGLE ANALYTICS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
PROGRAMMATIC ADS
Highly targeted, data-driven, programmatic display advertising for marketers and agencies. Your business and goals are unique, your advertising should be too. Our technology solutions for retargeting and prospecting display campaigns function as an extension of yourmarketing team.
THE LATEST IN DIGITAL MARKETING TRENDS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower A COMPREHENSIVE GUIDE TO RETARGETING Retargeting is the practice of serving ads based on prior engagement. While there is more than one form of this technology, the most frequently used is site-based retargeting. OPPORTUNITIES IN ONLINE VIDEO Opportunities in Online Video. Online video is one of the most powerful channels available to digital marketers today, and you don’t need a big budget to make a big impact on your bottom line. One of the biggest upsides of running online video campaigns is that you can leverage to meet a variety of different marketing goals. TOP 3 RETARGETING FRUSTRATIONS AND HOW TO FIX THEM Top 3 Retargeting Frustrations and How to Fix Them. The numbers prove the point — retargeting works: An average display ad campaign will typically come in at a .05%-0.1% CTR. Retargeting, on the other hand, averages at about .2% (at least double) CTR. Looking at conversion rates, some companies’ site conversion rates come in at 2%, but WHERE DOES RETARGETING FIT IN THE FUNNEL? Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
EMAIL RETARGETING USE CASES Email remains one of the most important channels for marketers, with 77% of Internet users surveyed preferring email messages over any other form of communication. In fact, many people continue to open emails days, and even months, after it hits their inbox, which means every email you send matters. Despite the popularity of email, CTRs remain low so while people may be opening your emails RETARGETING FOR EMAIL MARKETERS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
THE DIFFERENCE BETWEEN FIRST, SECOND, AND THIRD-PARTY DATA In managing display advertising campaigns, it 's important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. ReTargeter uses three kinds of audience intelligence data to optimize ad campaigns: first, second, and third-party data HOW TO BUILD A THRIVING INDUSTRY COMMUNITY ON LINKEDIN For any company looking to hire new talent, LinkedIn has become a must-visit, providing a stream of available candidates with polished resumes and readily available references. But LinkedIn can also serve another vital purpose for your company. It ’s a great place to generate leads and pump up your sales, and one way to do it is to build and promote an industry community on the businessPROGRAMMATIC ADS
Highly targeted, data-driven, programmatic display advertising for marketers and agencies. Your business and goals are unique, your advertising should be too. Our technology solutions for retargeting and prospecting display campaigns function as an extension of yourmarketing team.
SITE RETARGETING
Site ReTargeting. Only 2% of users convert the first time they visit your website. Site ReTargeting keeps your brand top of mind by delivering ads to your website visitors as they browse the web. WHAT IS RETARGETING AND HOW DOES IT WORK? What is ReTargeting? Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting helps companies reach the 98% of users who don’t convert right away. PLATFORM | RETARGETER Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. 8 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGN 7. Rotating Creatives + A/B Testing. Even if you launch your campaign with incredibly strong creatives, running with the same set of ads for months on end will result in a lower performing campaign. According to a ReTargeter study, clickthrough rates decrease by almost 50% afterfive months of
THE IMPORTANCE OF ROTATING CREATIVES The Importance of Rotating Creatives. One of the key best practices for retargeting is rotating the ads you show your retargeted users. The greatest strength of retargeting is its ability to keep your brand top of mind as your users browse the web. However, retargeted ads become significantly less effective if you serve up the same adcreative
9 REASONS ONLINE ADVERTISING SHOULD BE PART OF YOUR 1. Insight. Know exactly which ads brought in the highest number of qualifying leads. Know how many impressions were served, where they were served, and when. Identify your optimal channels, ad copy, and ad locations. The metrics and analytics available with online advertising allow you to see the exact cost of acquiring and converting acustomer.
INCREMENTALITY: THE BEST WAY TO MEASURE AD SUCCESS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
WHY FREQUENCY CAPPING ISN'T ENOUGH Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
THE DIFFERENCE BETWEEN FIRST, SECOND, AND THIRD-PARTY DATA In managing display advertising campaigns, it 's important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. ReTargeter uses three kinds of audience intelligence data to optimize ad campaigns: first, second, and third-party data. All are important.PROGRAMMATIC ADS
Highly targeted, data-driven, programmatic display advertising for marketers and agencies. Your business and goals are unique, your advertising should be too. Our technology solutions for retargeting and prospecting display campaigns function as an extension of yourmarketing team.
SITE RETARGETING
Site ReTargeting. Only 2% of users convert the first time they visit your website. Site ReTargeting keeps your brand top of mind by delivering ads to your website visitors as they browse the web. WHAT IS RETARGETING AND HOW DOES IT WORK? What is ReTargeting? Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting helps companies reach the 98% of users who don’t convert right away. PLATFORM | RETARGETER Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. 8 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGN 7. Rotating Creatives + A/B Testing. Even if you launch your campaign with incredibly strong creatives, running with the same set of ads for months on end will result in a lower performing campaign. According to a ReTargeter study, clickthrough rates decrease by almost 50% afterfive months of
THE IMPORTANCE OF ROTATING CREATIVES The Importance of Rotating Creatives. One of the key best practices for retargeting is rotating the ads you show your retargeted users. The greatest strength of retargeting is its ability to keep your brand top of mind as your users browse the web. However, retargeted ads become significantly less effective if you serve up the same adcreative
9 REASONS ONLINE ADVERTISING SHOULD BE PART OF YOUR 1. Insight. Know exactly which ads brought in the highest number of qualifying leads. Know how many impressions were served, where they were served, and when. Identify your optimal channels, ad copy, and ad locations. The metrics and analytics available with online advertising allow you to see the exact cost of acquiring and converting acustomer.
INCREMENTALITY: THE BEST WAY TO MEASURE AD SUCCESS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
WHY FREQUENCY CAPPING ISN'T ENOUGH Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
THE DIFFERENCE BETWEEN FIRST, SECOND, AND THIRD-PARTY DATA In managing display advertising campaigns, it 's important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. ReTargeter uses three kinds of audience intelligence data to optimize ad campaigns: first, second, and third-party data. All are important.SITE RETARGETING
Site ReTargeting. Only 2% of users convert the first time they visit your website. Site ReTargeting keeps your brand top of mind by delivering ads to your website visitors as they browse the web. PLATFORM | RETARGETER Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. THE LATEST IN DIGITAL MARKETING TRENDS Incrementality: The Best Way to Measure Ad Success. Return On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, . CONTACT - RETARGETER Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
FOUR WAYS RETARGETING CAN WORK FOR B2B There is a common misconception that retargeting is purely an ecommerce solution. This confusion may, in part, stem from the fact that the most common explanation for how retargeting works is the “Zappos example: You visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see shoe ads all over the web. (We too are often guilty of propagating this myth, as this THE IMPORTANCE OF ROTATING CREATIVES The Importance of Rotating Creatives. One of the key best practices for retargeting is rotating the ads you show your retargeted users. The greatest strength of retargeting is its ability to keep your brand top of mind as your users browse the web. However, retargeted ads become significantly less effective if you serve up the same adcreative
WHERE DOES RETARGETING FIT IN THE FUNNEL? Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
EMAIL RETARGETING USE CASES Email remains one of the most important channels for marketers, with 77% of Internet users surveyed preferring email messages over any other form of communication. In fact, many people continue to open emails days, and even months, after it hits their inbox, which means every email you send matters. Despite the popularity of email, CTRs remain low so while people may be opening your emails A DEFINITIVE GUIDE TO AUDIENCE EXTENSION The relationships publishers have with their highly-valued audiences are no longer confined to only their websites. The improved technology surrounding the management and optimization of user data has given rise to audience extension, a service that is expanding digital boundaries for both publishers and advertisers alike. THE DIGITAL ADVANTAGE: WHY SPEED MATTERS IN MARKETING The Digital Advantage: Why Speed Matters in Marketing. The principal benefits of digital include the relatively low cost, the ability to target audiences with unparalleled precision, and the speed with which campaigns can be executed and optimized. Though all important advantages, the subject of this post is how rapid response digitaltactics
PROGRAMMATIC ADS
Highly targeted, data-driven, programmatic display advertising for marketers and agencies. Your business and goals are unique, your advertising should be too. Our technology solutions for retargeting and prospecting display campaigns function as an extension of yourmarketing team.
SITE RETARGETING
Site ReTargeting. Only 2% of users convert the first time they visit your website. Site ReTargeting keeps your brand top of mind by delivering ads to your website visitors as they browse the web. WHAT IS RETARGETING AND HOW DOES IT WORK? What is ReTargeting? Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting helps companies reach the 98% of users who don’t convert right away. THE LATEST IN DIGITAL MARKETING TRENDS Incrementality: The Best Way to Measure Ad Success. Return On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, . 8 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGN 7. Rotating Creatives + A/B Testing. Even if you launch your campaign with incredibly strong creatives, running with the same set of ads for months on end will result in a lower performing campaign. According to a ReTargeter study, clickthrough rates decrease by almost 50% afterfive months of
7 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGN Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
INCREMENTALITY: THE BEST WAY TO MEASURE AD SUCCESS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
9 REASONS ONLINE ADVERTISING SHOULD BE PART OF YOUR 1. Insight. Know exactly which ads brought in the highest number of qualifying leads. Know how many impressions were served, where they were served, and when. Identify your optimal channels, ad copy, and ad locations. The metrics and analytics available with online advertising allow you to see the exact cost of acquiring and converting acustomer.
WHY FREQUENCY CAPPING ISN'T ENOUGH Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
THE DIFFERENCE BETWEEN FIRST, SECOND, AND THIRD-PARTY DATA In managing display advertising campaigns, it 's important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. ReTargeter uses three kinds of audience intelligence data to optimize ad campaigns: first, second, and third-party data. All are important.PROGRAMMATIC ADS
Highly targeted, data-driven, programmatic display advertising for marketers and agencies. Your business and goals are unique, your advertising should be too. Our technology solutions for retargeting and prospecting display campaigns function as an extension of yourmarketing team.
SITE RETARGETING
Site ReTargeting. Only 2% of users convert the first time they visit your website. Site ReTargeting keeps your brand top of mind by delivering ads to your website visitors as they browse the web. WHAT IS RETARGETING AND HOW DOES IT WORK? What is ReTargeting? Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting helps companies reach the 98% of users who don’t convert right away. THE LATEST IN DIGITAL MARKETING TRENDS Incrementality: The Best Way to Measure Ad Success. Return On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, . 8 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGN 7. Rotating Creatives + A/B Testing. Even if you launch your campaign with incredibly strong creatives, running with the same set of ads for months on end will result in a lower performing campaign. According to a ReTargeter study, clickthrough rates decrease by almost 50% afterfive months of
7 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGN Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
INCREMENTALITY: THE BEST WAY TO MEASURE AD SUCCESS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
9 REASONS ONLINE ADVERTISING SHOULD BE PART OF YOUR 1. Insight. Know exactly which ads brought in the highest number of qualifying leads. Know how many impressions were served, where they were served, and when. Identify your optimal channels, ad copy, and ad locations. The metrics and analytics available with online advertising allow you to see the exact cost of acquiring and converting acustomer.
WHY FREQUENCY CAPPING ISN'T ENOUGH Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
THE DIFFERENCE BETWEEN FIRST, SECOND, AND THIRD-PARTY DATA In managing display advertising campaigns, it 's important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. ReTargeter uses three kinds of audience intelligence data to optimize ad campaigns: first, second, and third-party data. All are important.SITE RETARGETING
Site ReTargeting. Only 2% of users convert the first time they visit your website. Site ReTargeting keeps your brand top of mind by delivering ads to your website visitors as they browse the web. PLATFORM | RETARGETER Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. THE LATEST IN DIGITAL MARKETING TRENDS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower CONTACT - RETARGETER Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
AUDIENCE TARGETING
Audience Targeting. With hundreds of data provider partnerships, ReTargeter offers advertisers the access and audience profiling expertise to execute precision targeting, all under one roof. Take the characteristics and traits of your target audience combined with thousands of highly specific audience segments and translate into acustom
FOUR WAYS RETARGETING CAN WORK FOR B2B There is a common misconception that retargeting is purely an ecommerce solution. This confusion may, in part, stem from the fact that the most common explanation for how retargeting works is the “Zappos example: You visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see shoe ads all over the web. (We too are often guilty of propagating this myth, as this THE IMPORTANCE OF ROTATING CREATIVES The Importance of Rotating Creatives. One of the key best practices for retargeting is rotating the ads you show your retargeted users. The greatest strength of retargeting is its ability to keep your brand top of mind as your users browse the web. However, retargeted ads become significantly less effective if you serve up the same adcreative
WHERE DOES RETARGETING FIT IN THE FUNNEL? Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
HOW TO TRACK YOUR CAMPAIGN'S LINKS WITH GOOGLE ANALYTICS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
RETARGETING FOR EMAIL MARKETERS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
PROGRAMMATIC ADS
Highly targeted, data-driven, programmatic display advertising for marketers and agencies. Your business and goals are unique, your advertising should be too. Our technology solutions for retargeting and prospecting display campaigns function as an extension of yourmarketing team.
SITE RETARGETING
Site ReTargeting. Only 2% of users convert the first time they visit your website. Site ReTargeting keeps your brand top of mind by delivering ads to your website visitors as they browse the web. WHAT IS RETARGETING AND HOW DOES IT WORK? What is ReTargeting? Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting helps companies reach the 98% of users who don’t convert right away. THE LATEST IN DIGITAL MARKETING TRENDS Incrementality: The Best Way to Measure Ad Success. Return On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, . 8 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGNBEST RETARGETING ADSFACEBOOK RETARGETING CAMPAIGNGOOGLE ADS RETARGETING CAMPAIGNSITE RETARGETING ADSDYNAMIC RETARGETING ADSAD RETARGETING 7. Rotating Creatives + A/B Testing. Even if you launch your campaign with incredibly strong creatives, running with the same set of ads for months on end will result in a lower performing campaign. According to a ReTargeter study, clickthrough rates decrease by almost 50% afterfive months of
7 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGN Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
INCREMENTALITY: THE BEST WAY TO MEASURE AD SUCCESSINCREMENTALITY DEFINITIONINCREMENTALITY DEFINITION Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
9 REASONS ONLINE ADVERTISING SHOULD BE PART OF YOURADVANTAGES OF INTERNET ADVERTISINGADVANTAGES OF WEBSITE ADVERTISINGPRIMARY BENEFIT OF ADVERTISING ONLINE 1. Insight. Know exactly which ads brought in the highest number of qualifying leads. Know how many impressions were served, where they were served, and when. Identify your optimal channels, ad copy, and ad locations. The metrics and analytics available with online advertising allow you to see the exact cost of acquiring and converting acustomer.
WHY FREQUENCY CAPPING ISN'T ENOUGH Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
THE DIFFERENCE BETWEEN FIRST, SECOND, AND THIRD-PARTY DATA In managing display advertising campaigns, it 's important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. ReTargeter uses three kinds of audience intelligence data to optimize ad campaigns: first, second, and third-party data. All are important.PROGRAMMATIC ADS
Highly targeted, data-driven, programmatic display advertising for marketers and agencies. Your business and goals are unique, your advertising should be too. Our technology solutions for retargeting and prospecting display campaigns function as an extension of yourmarketing team.
SITE RETARGETING
Site ReTargeting. Only 2% of users convert the first time they visit your website. Site ReTargeting keeps your brand top of mind by delivering ads to your website visitors as they browse the web. WHAT IS RETARGETING AND HOW DOES IT WORK? What is ReTargeting? Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting helps companies reach the 98% of users who don’t convert right away. THE LATEST IN DIGITAL MARKETING TRENDS Incrementality: The Best Way to Measure Ad Success. Return On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, . 8 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGNBEST RETARGETING ADSFACEBOOK RETARGETING CAMPAIGNGOOGLE ADS RETARGETING CAMPAIGNSITE RETARGETING ADSDYNAMIC RETARGETING ADSAD RETARGETING 7. Rotating Creatives + A/B Testing. Even if you launch your campaign with incredibly strong creatives, running with the same set of ads for months on end will result in a lower performing campaign. According to a ReTargeter study, clickthrough rates decrease by almost 50% afterfive months of
7 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGN Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
INCREMENTALITY: THE BEST WAY TO MEASURE AD SUCCESSINCREMENTALITY DEFINITIONINCREMENTALITY DEFINITION Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
9 REASONS ONLINE ADVERTISING SHOULD BE PART OF YOURADVANTAGES OF INTERNET ADVERTISINGADVANTAGES OF WEBSITE ADVERTISINGPRIMARY BENEFIT OF ADVERTISING ONLINE 1. Insight. Know exactly which ads brought in the highest number of qualifying leads. Know how many impressions were served, where they were served, and when. Identify your optimal channels, ad copy, and ad locations. The metrics and analytics available with online advertising allow you to see the exact cost of acquiring and converting acustomer.
WHY FREQUENCY CAPPING ISN'T ENOUGH Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
THE DIFFERENCE BETWEEN FIRST, SECOND, AND THIRD-PARTY DATA In managing display advertising campaigns, it 's important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. ReTargeter uses three kinds of audience intelligence data to optimize ad campaigns: first, second, and third-party data. All are important.SITE RETARGETING
Site ReTargeting. Only 2% of users convert the first time they visit your website. Site ReTargeting keeps your brand top of mind by delivering ads to your website visitors as they browse the web. PLATFORM | RETARGETER Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. THE LATEST IN DIGITAL MARKETING TRENDS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower CONTACT - RETARGETER Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
AUDIENCE TARGETING
Audience Targeting. With hundreds of data provider partnerships, ReTargeter offers advertisers the access and audience profiling expertise to execute precision targeting, all under one roof. Take the characteristics and traits of your target audience combined with thousands of highly specific audience segments and translate into acustom
FOUR WAYS RETARGETING CAN WORK FOR B2B There is a common misconception that retargeting is purely an ecommerce solution. This confusion may, in part, stem from the fact that the most common explanation for how retargeting works is the “Zappos example: You visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see shoe ads all over the web. (We too are often guilty of propagating this myth, as this THE IMPORTANCE OF ROTATING CREATIVES The Importance of Rotating Creatives. One of the key best practices for retargeting is rotating the ads you show your retargeted users. The greatest strength of retargeting is its ability to keep your brand top of mind as your users browse the web. However, retargeted ads become significantly less effective if you serve up the same adcreative
WHERE DOES RETARGETING FIT IN THE FUNNEL? Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
HOW TO TRACK YOUR CAMPAIGN'S LINKS WITH GOOGLE ANALYTICS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
RETARGETING FOR EMAIL MARKETERS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
PROGRAMMATIC ADS
Highly targeted, data-driven, programmatic display advertising for marketers and agencies. Your business and goals are unique, your advertising should be too. Our technology solutions for retargeting and prospecting display campaigns function as an extension of yourmarketing team.
SITE RETARGETING
Site ReTargeting. Only 2% of users convert the first time they visit your website. Site ReTargeting keeps your brand top of mind by delivering ads to your website visitors as they browse the web. WHAT IS RETARGETING AND HOW DOES IT WORK? What is ReTargeting? Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting helps companies reach the 98% of users who don’t convert right away. THE LATEST IN DIGITAL MARKETING TRENDS Incrementality: The Best Way to Measure Ad Success. Return On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, . 8 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGNBEST RETARGETING ADSFACEBOOK RETARGETING CAMPAIGNGOOGLE ADS RETARGETING CAMPAIGNSITE RETARGETING ADSDYNAMIC RETARGETING ADSAD RETARGETING 7. Rotating Creatives + A/B Testing. Even if you launch your campaign with incredibly strong creatives, running with the same set of ads for months on end will result in a lower performing campaign. According to a ReTargeter study, clickthrough rates decrease by almost 50% afterfive months of
7 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGN Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
INCREMENTALITY: THE BEST WAY TO MEASURE AD SUCCESSINCREMENTALITY DEFINITIONINCREMENTALITY DEFINITION Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
9 REASONS ONLINE ADVERTISING SHOULD BE PART OF YOURADVANTAGES OF INTERNET ADVERTISINGADVANTAGES OF WEBSITE ADVERTISINGPRIMARY BENEFIT OF ADVERTISING ONLINE 1. Insight. Know exactly which ads brought in the highest number of qualifying leads. Know how many impressions were served, where they were served, and when. Identify your optimal channels, ad copy, and ad locations. The metrics and analytics available with online advertising allow you to see the exact cost of acquiring and converting acustomer.
WHY FREQUENCY CAPPING ISN'T ENOUGH Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
THE DIFFERENCE BETWEEN FIRST, SECOND, AND THIRD-PARTY DATA In managing display advertising campaigns, it 's important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. ReTargeter uses three kinds of audience intelligence data to optimize ad campaigns: first, second, and third-party data. All are important.PROGRAMMATIC ADS
Highly targeted, data-driven, programmatic display advertising for marketers and agencies. Your business and goals are unique, your advertising should be too. Our technology solutions for retargeting and prospecting display campaigns function as an extension of yourmarketing team.
SITE RETARGETING
Site ReTargeting. Only 2% of users convert the first time they visit your website. Site ReTargeting keeps your brand top of mind by delivering ads to your website visitors as they browse the web. WHAT IS RETARGETING AND HOW DOES IT WORK? What is ReTargeting? Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting helps companies reach the 98% of users who don’t convert right away. THE LATEST IN DIGITAL MARKETING TRENDS Incrementality: The Best Way to Measure Ad Success. Return On Ad Spend, or ROAS, relies on a very simple formula for calculating the financial benefit of advertising campaigns: Revenue / Cost. Compared to the science experiment-esque process that is calculating incrementality, it’s simpler, . 8 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGNBEST RETARGETING ADSFACEBOOK RETARGETING CAMPAIGNGOOGLE ADS RETARGETING CAMPAIGNSITE RETARGETING ADSDYNAMIC RETARGETING ADSAD RETARGETING 7. Rotating Creatives + A/B Testing. Even if you launch your campaign with incredibly strong creatives, running with the same set of ads for months on end will result in a lower performing campaign. According to a ReTargeter study, clickthrough rates decrease by almost 50% afterfive months of
7 BEST PRACTICES FOR RUNNING A RETARGETING CAMPAIGN Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
INCREMENTALITY: THE BEST WAY TO MEASURE AD SUCCESSINCREMENTALITY DEFINITIONINCREMENTALITY DEFINITION Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
9 REASONS ONLINE ADVERTISING SHOULD BE PART OF YOURADVANTAGES OF INTERNET ADVERTISINGADVANTAGES OF WEBSITE ADVERTISINGPRIMARY BENEFIT OF ADVERTISING ONLINE 1. Insight. Know exactly which ads brought in the highest number of qualifying leads. Know how many impressions were served, where they were served, and when. Identify your optimal channels, ad copy, and ad locations. The metrics and analytics available with online advertising allow you to see the exact cost of acquiring and converting acustomer.
WHY FREQUENCY CAPPING ISN'T ENOUGH Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
THE DIFFERENCE BETWEEN FIRST, SECOND, AND THIRD-PARTY DATA In managing display advertising campaigns, it 's important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. ReTargeter uses three kinds of audience intelligence data to optimize ad campaigns: first, second, and third-party data. All are important.SITE RETARGETING
Site ReTargeting. Only 2% of users convert the first time they visit your website. Site ReTargeting keeps your brand top of mind by delivering ads to your website visitors as they browse the web. PLATFORM | RETARGETER Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. THE LATEST IN DIGITAL MARKETING TRENDS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower CONTACT - RETARGETER Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
AUDIENCE TARGETING
Audience Targeting. With hundreds of data provider partnerships, ReTargeter offers advertisers the access and audience profiling expertise to execute precision targeting, all under one roof. Take the characteristics and traits of your target audience combined with thousands of highly specific audience segments and translate into acustom
FOUR WAYS RETARGETING CAN WORK FOR B2B There is a common misconception that retargeting is purely an ecommerce solution. This confusion may, in part, stem from the fact that the most common explanation for how retargeting works is the “Zappos example: You visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see shoe ads all over the web. (We too are often guilty of propagating this myth, as this THE IMPORTANCE OF ROTATING CREATIVES The Importance of Rotating Creatives. One of the key best practices for retargeting is rotating the ads you show your retargeted users. The greatest strength of retargeting is its ability to keep your brand top of mind as your users browse the web. However, retargeted ads become significantly less effective if you serve up the same adcreative
WHERE DOES RETARGETING FIT IN THE FUNNEL? Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
HOW TO TRACK YOUR CAMPAIGN'S LINKS WITH GOOGLE ANALYTICS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
RETARGETING FOR EMAIL MARKETERS Case Study – Watters. Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around theworld.
RETARGETER
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RETARGETING DONE RIGHT Marketers are faced with the challenge of optimizing to an immeasurable number of scenarios that constantly evolve. Yet most display advertising solutions drive advertisers to execute one-size-fits-all campaign strategies. We think that’s lame and don’t subscribe to that mindset. You shouldn’t either.Sign Up
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CUSTOM SOLUTIONS
Whether you’re a Business-to-Business or Direct-to-Consumer organization, whether you’ve got in-house capabilities or you’re an Agency, your business and goals are unique, your display advertising should be too. Go beyond launching campaigns with tailored media strategies that differentiate you from your competitors.* __
CLIENT SERVICES & OPTIMIZATION Acting as an extension of your marketing team, we drive results for our advertisers by providing them with a dedicated Account Manager that possess the EQ to understand their business and the IQ tooptimize media.
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TRANSPARENCY & REACH Our commitment to transparency is serious. We want advertisers to know and have control over where your ads are serving. ReTargeter’s connectivity with the largest display inventory networks ensures we can provide transparency without limiting your scale.* __
INVENTORY QUALITY & BRAND SAFETY You want your ads to be consumed by real people, not bots. ReTargeter leverages in-house and best-in-class partners which monitor every impression served for quality. We don’t stop there, our brand safety technology filters the content surrounding each impression in real-time with the specificity your brand’s online reputationdeserves.
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VIEWABILITY
No one should pay for ads that people can’t see but many advertisers do. Interested in paying only for impressions that are viewable based on IAB standards? Let’s talk about vCPM pricing for your campaigns.57%
Direct ROI
1160%
Attributed ROI
1317%
Total ROI
> “As a business that can have a multi-day buying cycle, ReTargeter > allows us to keep our help desk software in the minds of our > potential customers. ReTargeter has been a great addition to our > marketing mix.” — Jacob Meltzer | Online Marketing Manager |> Zendesk —
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RETARGETER VOLUNTEERS AT ALAMEDA POINT COLLABORATIVE CONVERSION TRACKING- ENGAGEMENT EVENTS & YOUR RETARGETING STRATEGY WHY FREQUENCY CAPPING ISN’T ENOUGH WHAT IS RETARGETING? For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Our best-in-class technology helps keep brands top of mind to reach the remaining 98%.Learn More
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