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RESONATE | SOLUTIONS FOR SEGMENTATION, INTELLIGENCE The Resonate Platform delivers a deeper understanding of humans through one, easy-to-use single source solution that covers everything from segmentation to managed media. When applied to acquisition, expansion or retention, deep consumer insights produce better results—increased revenue, decreased costs and higher customerlifetime value.
INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. BRAND LOYALTY REPORT 2021 Brand Loyalty Report 2021. Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both throughtraditional
RESONATE | DATA LICENSE AGREEMENT THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). RESONATE FUTURE-PROOF YOUR DATA FOR A POST-COOKIE WORLD Third-party cookies are going away in January 2022. With Resonate, your ability to understand and reach your target audiences isn’tgoing anywhere.
FOUR WAYS TO CONNECT WITH SENIOR TRAVELERS READY TO PACK The New York Times reported early data from Virtuoso Travel showing senior travelers leading the way in new travel bookings. With this age group leading vaccination efforts, many are now protected and ready to hop in the car to see grandchildren just a few states away – or to book that long-awaited flight to a far-off destination. LIST OF DMAS BY STATE DIESELGATE: WHAT IMPACT WILL THE SCANDAL HAVE ON The “Dieselgate” scandal, in which the U.S. Environmental Protection Agency has accused Volkswagen of deceitfully installing software designed to fool emissions tests, has the potential to inflict catastrophic damage to the VW brand. Marketing and branding experts believe that the scandal will cause VW drivers to abandon thecarmaker in droves.
THE INSIGHTS PROFESSIONAL'S GUIDE FOR TURNING DATA INTO Having a deeper, more accurate and timely understanding of why people buy from or abandon a brand is critical to forming long-lasting relationships with your current and future customers. In The Insights Professional's Guide For Turning Data into Action, you’ll learn about: The Human Element and why it’s a critical component of asuccessful
RESONATE | AI-POWERED CONSUMER DATA & INTELLIGENCEIGNITE PLATFORMOUR DATACONNECTED PROFILESNATIONAL CONSUMER STUDYCUSTOM RESEARCH The Resonate Ignite Platform: Data powered in. Results powered out. Effortlessly bring any data into the platform, including CRM, website or mobile app data, and replace traditional research with custom studies that seamlessly integrate over 13,000 data points. Your insights will yield a more robust, unified understanding of customersand
RESONATE | SOLUTIONS FOR SEGMENTATION, INTELLIGENCE The Resonate Platform delivers a deeper understanding of humans through one, easy-to-use single source solution that covers everything from segmentation to managed media. When applied to acquisition, expansion or retention, deep consumer insights produce better results—increased revenue, decreased costs and higher customerlifetime value.
INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. BRAND LOYALTY REPORT 2021 Brand Loyalty Report 2021. Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both throughtraditional
RESONATE | DATA LICENSE AGREEMENT THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). RESONATE FUTURE-PROOF YOUR DATA FOR A POST-COOKIE WORLD Third-party cookies are going away in January 2022. With Resonate, your ability to understand and reach your target audiences isn’tgoing anywhere.
FOUR WAYS TO CONNECT WITH SENIOR TRAVELERS READY TO PACK The New York Times reported early data from Virtuoso Travel showing senior travelers leading the way in new travel bookings. With this age group leading vaccination efforts, many are now protected and ready to hop in the car to see grandchildren just a few states away – or to book that long-awaited flight to a far-off destination. LIST OF DMAS BY STATE DIESELGATE: WHAT IMPACT WILL THE SCANDAL HAVE ON The “Dieselgate” scandal, in which the U.S. Environmental Protection Agency has accused Volkswagen of deceitfully installing software designed to fool emissions tests, has the potential to inflict catastrophic damage to the VW brand. Marketing and branding experts believe that the scandal will cause VW drivers to abandon thecarmaker in droves.
THE INSIGHTS PROFESSIONAL'S GUIDE FOR TURNING DATA INTO Having a deeper, more accurate and timely understanding of why people buy from or abandon a brand is critical to forming long-lasting relationships with your current and future customers. In The Insights Professional's Guide For Turning Data into Action, you’ll learn about: The Human Element and why it’s a critical component of asuccessful
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In the granular data available within the Resonate Ignite Platform™, we can see that Bloomingdale’s Shopper is a millennial-Gen X female who values living an exciting life and expressing their individuality. 11% have a household income over $150K. 45% RESONATE | A.I. POWERED CONSUMER DATA & INTELLIGENCE Since Resonate’s founding in 2008, the company has been driven by a simple yet powerful idea – understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences. RESONATE | CONSUMER INTELLIGENCE MARKETING NEWS Resonate in the News. Resonate is a pioneer in Consumer Intelligence Marketing, delivering deep understanding, dynamic insights, cross-channel engagement and analysis in a single-source, easy-to-use platform. Leading brands, ad agencies, political and advocacy organizations and media and publishing companies use Resonate to gaina deeper
RESONATE | GUIDES FOR CONSUMER SEGMENTATION AND CUSTOMER How-to battle plans showcase Resonate's unmatched customer intelligence, segmentation and targeting capabilities. Learn how to doit with AI.
3 KEYS FOR 2021 BANK MARKETING SUCCESS, 4 In our 2021 Bank Marketer’s Playbook, we’ll introduce you to four hyper-targeted customer groups and walk you through exactly how to message in a way that resonates with them.. How do you know who they are? The Resonate Ignite Platform™ uncovers a human-level, 360-degree view of both your customers and prospects (yes, your competitor’s customers) using your existing first- and third FLOCS EXPLAINED BY RESONATE CTO TOM CRAIG Federated Learning of Cohorts (FLoCs), Explained. Last week, we walked you through the top five cookieless terms you need to know, but we have a good feeling you might have some lingering questions about FLoCs, universal identifiers, and more. Don’t worry though, we’ve got you covered. Over the next weeks, we’ll answer your FAQs about the must-know concepts ahead of the Google cookie RESONATE FUTURE-PROOF YOUR DATA FOR A POST-COOKIE WORLD Third-party cookies are going away in January 2022. With Resonate, your ability to understand and reach your target audiences isn’tgoing anywhere.
PANDEMIC-ERA CONSUMER SENTIMENT, UPDATED MAY 2021 Resonate COVID-19 and Emerging Trends Consumer Flash Study, Wave 15, May 2021. Spring is here and Americans are getting back their joie de vivre after a long, dark year spent social distancing, grieving, and navigating unrest. Now, they are optimistic for the future, eager to get vaccinated, and ready to PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST DMPs and 3rd party data providers don’t have the level of precision in their data that is necessary for accurate targeting. Our VP of Marketing performed an experiment to find out whether a major DMP, a leading data provider or Resonate could get her own targetinginformation right.
INTENDER DATA: THE SECRET SAUCE OF MARKETING IN THE MOMENT Intender Data is incredibly useful for digital marketing campaigns. It is a set of information that provides predictive models for audience segmentation and targeting, which is essential for executing digital advertising campaigns that hit the mark – and don’t INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. BRAND LOYALTY REPORT 2021 Brand Loyalty Report 2021. Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both throughtraditional
RESONATE | DATA LICENSE AGREEMENT THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). INTENDER DATA: THE SECRET SAUCE OF MARKETING IN THE MOMENT Intender Data is incredibly useful for digital marketing campaigns. It is a set of information that provides predictive models for audience segmentation and targeting, which is essential for executing digital advertising campaigns that hit the mark – and don’t PANDEMIC-ERA CONSUMER SENTIMENT, UPDATED MAY 2021 Resonate COVID-19 and Emerging Trends Consumer Flash Study, Wave 15, May 2021. Spring is here and Americans are getting back their joie de vivre after a long, dark year spent social distancing, grieving, and navigating unrest. Now, they are optimistic for the future, eager to get vaccinated, and ready to BE THE CHANGE: 5 BRANDS ACTIVELY SPEAKING OUT AGAINST 1) Nike. Nike released an ad called “Don’t Do It” as protests began across the country, a twist on their usual “Just Do It” motto. The ad encourages consumers not to sit by and watch as racism continues to plague the country, but instead, actively fight against it. Nike is no stranger to taking a stance on racism — back in 2018the
PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST LIST OF DMAS BY STATE SCALED SEGMENTATION: HOW TO GET THE MOST FROM YOUR TYPING TOOL A well-constructed typing tool is the key to effective, accurate and fast segmentation. Typing tools are designed to be fast, which means limiting the number of variables measured. This smaller set of data points may result in a tradeoff in accuracy. Resonate’s Typing Tool extension bridges the gap between scale and precision, giving brands THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX ANDSEE MORE ON SUPPORT.RESONATE.COM INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. BRAND LOYALTY REPORT 2021 Brand Loyalty Report 2021. Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both throughtraditional
RESONATE | DATA LICENSE AGREEMENT THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). INTENDER DATA: THE SECRET SAUCE OF MARKETING IN THE MOMENT Intender Data is incredibly useful for digital marketing campaigns. It is a set of information that provides predictive models for audience segmentation and targeting, which is essential for executing digital advertising campaigns that hit the mark – and don’t PANDEMIC-ERA CONSUMER SENTIMENT, UPDATED MAY 2021 Resonate COVID-19 and Emerging Trends Consumer Flash Study, Wave 15, May 2021. Spring is here and Americans are getting back their joie de vivre after a long, dark year spent social distancing, grieving, and navigating unrest. Now, they are optimistic for the future, eager to get vaccinated, and ready to BE THE CHANGE: 5 BRANDS ACTIVELY SPEAKING OUT AGAINST 1) Nike. Nike released an ad called “Don’t Do It” as protests began across the country, a twist on their usual “Just Do It” motto. The ad encourages consumers not to sit by and watch as racism continues to plague the country, but instead, actively fight against it. Nike is no stranger to taking a stance on racism — back in 2018the
PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST LIST OF DMAS BY STATE SCALED SEGMENTATION: HOW TO GET THE MOST FROM YOUR TYPING TOOL A well-constructed typing tool is the key to effective, accurate and fast segmentation. Typing tools are designed to be fast, which means limiting the number of variables measured. This smaller set of data points may result in a tradeoff in accuracy. Resonate’s Typing Tool extension bridges the gap between scale and precision, giving brands THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX ANDSEE MORE ON SUPPORT.RESONATE.COM RESONATE | SOLUTIONS FOR SEGMENTATION, INTELLIGENCE The Resonate Platform delivers a deeper understanding of humans through one, easy-to-use single source solution that covers everything from segmentation to managed media. When applied to acquisition, expansion or retention, deep consumer insights produce better results—increased revenue, decreased costs and higher customerlifetime value.
RESONATE | GUIDES FOR CONSUMER SEGMENTATION AND CUSTOMER How-to battle plans showcase Resonate's unmatched customer intelligence, segmentation and targeting capabilities. Learn how to doit with AI.
FLOCS EXPLAINED BY RESONATE CTO TOM CRAIG Federated Learning of Cohorts (FLoCs), Explained. Last week, we walked you through the top five cookieless terms you need to know, but we have a good feeling you might have some lingering questions about FLoCs, universal identifiers, and more. Don’t worry though, we’ve got you covered. Over the next weeks, we’ll answer your FAQs about the must-know concepts ahead of the Google cookie 4 WAYS MEDIA COMPANIES CAN OPTIMIZE STREAMING AD REVENUE In a February USA Today article, it was reported that, “nearly all (86%) of online video subscribers say they anticipate keeping or increasing their number of subscriptions in 2021.” When we look at the data within the Resonate Ignite Platform™, we see that over 80% of Americans subscribe to at least one of the following streaming subscriptions: Amazon Prime, Disney+, HBO, Hulu, Netflix PANDEMIC-ERA CONSUMER SENTIMENT, UPDATED MAY 2021 Resonate COVID-19 and Emerging Trends Consumer Flash Study, Wave 15, May 2021. Spring is here and Americans are getting back their joie de vivre after a long, dark year spent social distancing, grieving, and navigating unrest. Now, they are optimistic for the future, eager to get vaccinated, and ready to 5-MINUTE GUIDE TO POST-COOKIE CONSUMER DATA Resonate’s 5-Minute Guide to Post-Cookie Consumer Data will prepare you for digital marketing success amid cookie deprecation. WHAT MAKES NEIMAN MARCUS, SAKS FIFTH AVENUE AND All three shoppers watch HBO regularly. Bloomingdales customers also tune into Showtime, while Saks Fifth Avenue and Neiman Marcus shoppers watch Hulu.Consider product placements or advertising across these streaming services to effectively connect with these shoppers. All customers spend anywhere from 20-40 hours a week online and read O, The Oprah Magazine and Family Circle. PROFILE OF A SMARTWATCH OWNER The “Cool” Conundrum. Smartwatch owners, like many millenials, like to buy products that are both popular and unique. This seeming conundrum is a result of the need to satisfy conflicting motivations; to be an effective leader while still fitting in. BE THE CHANGE: 5 BRANDS ACTIVELY SPEAKING OUT AGAINST 1) Nike. Nike released an ad called “Don’t Do It” as protests began across the country, a twist on their usual “Just Do It” motto. The ad encourages consumers not to sit by and watch as racism continues to plague the country, but instead, actively fight against it. Nike is no stranger to taking a stance on racism — back in 2018the
THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX AND Introduction. Resonate is dedicated to providing clients with unique insights and helping them understand what makes an audience's story interesting by identifying the data that stands out. To understand our insights, we rely on two metrics; Index and Composition. You will see an Index and Composition metric for almost every insight in Resonate. INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. RESONATE | DATA LICENSE AGREEMENT THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). INTENDER DATA: THE SECRET SAUCE OF MARKETING IN THE MOMENT Intender Data refers to a customer’s intention to purchase a product or service, or switch providers. The data also reveals when a lifeevent is happening.
BRAND LOYALTY REPORT 2021 Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both through traditional loyalty programs and deeper brand love. PANDEMIC-ERA CONSUMER SENTIMENT, UPDATED MAY 2021 Resonate is continuously tracking consumer sentiment so you have an always real-time, granular dataset on what Americans are thinking,doing, and buying.
PROFILE OF A SMARTWATCH OWNER The “Cool” Conundrum. Smartwatch owners, like many millenials, like to buy products that are both popular and unique. This seeming conundrum is a result of the need to satisfy conflicting motivations; to be an effective leader while still fitting in. PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST LIST OF DMAS BY STATE THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX ANDSEE MORE ON SUPPORT.RESONATE.COM SCALED SEGMENTATION: HOW TO GET THE MOST FROM YOUR TYPING TOOL A well-constructed typing tool is the key to effective, accurate and fast segmentation. Typing tools are designed to be fast, which means limiting the number of variables measured. INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. RESONATE | DATA LICENSE AGREEMENT THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). INTENDER DATA: THE SECRET SAUCE OF MARKETING IN THE MOMENT Intender Data refers to a customer’s intention to purchase a product or service, or switch providers. The data also reveals when a lifeevent is happening.
BRAND LOYALTY REPORT 2021 Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both through traditional loyalty programs and deeper brand love. PANDEMIC-ERA CONSUMER SENTIMENT, UPDATED MAY 2021 Resonate is continuously tracking consumer sentiment so you have an always real-time, granular dataset on what Americans are thinking,doing, and buying.
PROFILE OF A SMARTWATCH OWNER The “Cool” Conundrum. Smartwatch owners, like many millenials, like to buy products that are both popular and unique. This seeming conundrum is a result of the need to satisfy conflicting motivations; to be an effective leader while still fitting in. PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST LIST OF DMAS BY STATE THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX ANDSEE MORE ON SUPPORT.RESONATE.COM SCALED SEGMENTATION: HOW TO GET THE MOST FROM YOUR TYPING TOOL A well-constructed typing tool is the key to effective, accurate and fast segmentation. Typing tools are designed to be fast, which means limiting the number of variables measured. RESONATE | GUIDES FOR CONSUMER SEGMENTATION AND CUSTOMER How-to battle plans showcase Resonate's unmatched customer intelligence, segmentation and targeting capabilities. Learn how to doit with AI.
FLOCS EXPLAINED BY RESONATE CTO TOM CRAIG Federated Learning of Cohorts (FLoCs), Explained. Last week, we walked you through the top five cookieless terms you need to know, but we have a good feeling you might have some lingering questions about FLoCs, universal identifiers, and more. Don’t worry though, we’ve got you covered. Over the next weeks, we’ll answer your FAQs about the must-know concepts ahead of the Google cookie 4 WAYS MEDIA COMPANIES CAN OPTIMIZE STREAMING AD REVENUE In a February USA Today article, it was reported that, “nearly all (86%) of online video subscribers say they anticipate keeping or increasing their number of subscriptions in 2021.” When we look at the data within the Resonate Ignite Platform™, we see that over 80% of Americans subscribe to at least one of the following streaming subscriptions: Amazon Prime, Disney+, HBO, Hulu, Netflix 3 KEYS FOR 2021 BANK MARKETING SUCCESS, 4 In our 2021 Bank Marketer’s Playbook, we’ll introduce you to four hyper-targeted customer groups and walk you through exactly how to message in a way that resonates with them.. How do you know who they are? The Resonate Ignite Platform™ uncovers a human-level, 360-degree view of both your customers and prospects (yes, your competitor’s customers) using your existing first- and third UNIVERSAL IDENTIFIERS (UIDS): EXPLANATION AND FAQS Everything marketers need to know about Universal Identifiers (UIDs) and their crucial role in post-cookie marketing and advertising. With cookie deprecation looming, you’ve likely heard Universal Identifiers propped up as a cookie replacement. PANDEMIC-ERA CONSUMER SENTIMENT, UPDATED MAY 2021 Resonate is continuously tracking consumer sentiment so you have an always real-time, granular dataset on what Americans are thinking,doing, and buying.
PROFILE OF A SMARTWATCH OWNER The “Cool” Conundrum. Smartwatch owners, like many millenials, like to buy products that are both popular and unique. This seeming conundrum is a result of the need to satisfy conflicting motivations; to be an effective leader while still fitting in. THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX AND Introduction. Resonate is dedicated to providing clients with unique insights and helping them understand what makes an audience's story interesting by identifying the data that stands out. BE THE CHANGE: 5 BRANDS ACTIVELY SPEAKING OUT AGAINST IN TIMES OF CRISIS, CONSUMER VALUES MATTER MORE THAN EVER BEFORE. Protests erupted around the country this past weekend in reaction to the death of George Floyd, a 46-year-old Black man, who was killed at the hands of four white police officers in Minneapolis. SCALED SEGMENTATION: HOW TO GET THE MOST FROM YOUR TYPING TOOL A well-constructed typing tool is the key to effective, accurate and fast segmentation. Typing tools are designed to be fast, which means limiting the number of variables measured. RESONATE | AI-POWERED CONSUMER DATA & INTELLIGENCEIGNITE PLATFORMOUR DATACONNECTED PROFILESNATIONAL CONSUMER STUDYCUSTOM RESEARCH The Resonate Ignite Platform: Data powered in. Results powered out. Effortlessly bring any data into the platform, including CRM, website or mobile app data, and replace traditional research with custom studies that seamlessly integrate over 13,000 data points. Your insights will yield a more robust, unified understanding of customersand
INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. RESONATE | GUIDES FOR CONSUMER SEGMENTATION AND CUSTOMER How-to battle plans showcase Resonate's unmatched customer intelligence, segmentation and targeting capabilities. Learn how to doit with AI.
RESONATE | DATA LICENSE AGREEMENT THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). BRAND LOYALTY REPORT 2021 Brand Loyalty Report 2021. Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both throughtraditional
FOUR WAYS TO CONNECT WITH SENIOR TRAVELERS READY TO PACK The New York Times reported early data from Virtuoso Travel showing senior travelers leading the way in new travel bookings. With this age group leading vaccination efforts, many are now protected and ready to hop in the car to see grandchildren just a few states away – or to book that long-awaited flight to a far-off destination. LIST OF DMAS BY STATE PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST DIESELGATE: WHAT IMPACT WILL THE SCANDAL HAVE ON The “Dieselgate” scandal, in which the U.S. Environmental Protection Agency has accused Volkswagen of deceitfully installing software designed to fool emissions tests, has the potential to inflict catastrophic damage to the VW brand. Marketing and branding experts believe that the scandal will cause VW drivers to abandon thecarmaker in droves.
THE INSIGHTS PROFESSIONAL'S GUIDE FOR TURNING DATA INTO Having a deeper, more accurate and timely understanding of why people buy from or abandon a brand is critical to forming long-lasting relationships with your current and future customers. In The Insights Professional's Guide For Turning Data into Action, you’ll learn about: The Human Element and why it’s a critical component of asuccessful
RESONATE | AI-POWERED CONSUMER DATA & INTELLIGENCEIGNITE PLATFORMOUR DATACONNECTED PROFILESNATIONAL CONSUMER STUDYCUSTOM RESEARCH The Resonate Ignite Platform: Data powered in. Results powered out. Effortlessly bring any data into the platform, including CRM, website or mobile app data, and replace traditional research with custom studies that seamlessly integrate over 13,000 data points. Your insights will yield a more robust, unified understanding of customersand
INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. RESONATE | GUIDES FOR CONSUMER SEGMENTATION AND CUSTOMER How-to battle plans showcase Resonate's unmatched customer intelligence, segmentation and targeting capabilities. Learn how to doit with AI.
RESONATE | DATA LICENSE AGREEMENT THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). BRAND LOYALTY REPORT 2021 Brand Loyalty Report 2021. Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both throughtraditional
FOUR WAYS TO CONNECT WITH SENIOR TRAVELERS READY TO PACK The New York Times reported early data from Virtuoso Travel showing senior travelers leading the way in new travel bookings. With this age group leading vaccination efforts, many are now protected and ready to hop in the car to see grandchildren just a few states away – or to book that long-awaited flight to a far-off destination. LIST OF DMAS BY STATE PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST DIESELGATE: WHAT IMPACT WILL THE SCANDAL HAVE ON The “Dieselgate” scandal, in which the U.S. Environmental Protection Agency has accused Volkswagen of deceitfully installing software designed to fool emissions tests, has the potential to inflict catastrophic damage to the VW brand. Marketing and branding experts believe that the scandal will cause VW drivers to abandon thecarmaker in droves.
THE INSIGHTS PROFESSIONAL'S GUIDE FOR TURNING DATA INTO Having a deeper, more accurate and timely understanding of why people buy from or abandon a brand is critical to forming long-lasting relationships with your current and future customers. In The Insights Professional's Guide For Turning Data into Action, you’ll learn about: The Human Element and why it’s a critical component of asuccessful
RESONATE
In the granular data available within the Resonate Ignite Platform™, we can see that Bloomingdale’s Shopper is a millennial-Gen X female who values living an exciting life and expressing their individuality. 11% have a household income over $150K. 45% RESONATE | A.I. POWERED CONSUMER DATA & INTELLIGENCE Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences. We are “people-centric.”. It is at the heart of what we do and drives how we operate. We reveal the Human Element—aholistic
RESONATE | CONSUMER INTELLIGENCE MARKETING NEWS Resonate in the News. Resonate is a pioneer in Consumer Intelligence Marketing, delivering deep understanding, dynamic insights, cross-channel engagement and analysis in a single-source, easy-to-use platform. Leading brands, ad agencies, political and advocacy organizations and media and publishing companies use Resonate to gaina deeper
RESONATE | GUIDES FOR CONSUMER SEGMENTATION AND CUSTOMER How-to battle plans showcase Resonate's unmatched customer intelligence, segmentation and targeting capabilities. Learn how to doit with AI.
AI-POWERED CONSUMER RESEARCH & INTELLIGENCE The Resonate Ignite Platform is the only AI-driven consumer data and analytics platform that seamlessly accelerates insights into action. Log in for instant access to hyper-relevant, fresh consumer market research on today’s consumer. Ignite delivers more than 13,000 real-time, proprietary, values-driven insights on 200 millionindividual
3 KEYS FOR 2021 BANK MARKETING SUCCESS, 4 In our 2021 Bank Marketer’s Playbook, we’ll introduce you to four hyper-targeted customer groups and walk you through exactly how to message in a way that resonates with them.. How do you know who they are? The Resonate Ignite Platform™ uncovers a human-level, 360-degree view of both your customers and prospects (yes, your competitor’s customers) using your existing first- and third UNIVERSAL IDENTIFIERS (UIDS): EXPLANATION AND FAQS Everything marketers need to know about Universal Identifiers (UIDs) and their crucial role in post-cookie marketing and advertising. With cookie deprecation looming, you’ve likely heard Universal Identifiers propped up as a cookie replacement. PANDEMIC-ERA CONSUMER SENTIMENT, UPDATED MAY 2021 Resonate COVID-19 and Emerging Trends Consumer Flash Study, Wave 15, May 2021. Spring is here and Americans are getting back their joie de vivre after a long, dark year spent social distancing, grieving, and navigating unrest. Now, they are optimistic for the future, eager to get vaccinated, and ready to INTENDER DATA: THE SECRET SAUCE OF MARKETING IN THE MOMENT Intender Data is incredibly useful for digital marketing campaigns. It is a set of information that provides predictive models for audience segmentation and targeting, which is essential for executing digital advertising campaigns that hit the mark – and don’t PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST DMPs and 3rd party data providers don’t have the level of precision in their data that is necessary for accurate targeting. Our VP of Marketing performed an experiment to find out whether a major DMP, a leading data provider or Resonate could get her own targetinginformation right.
INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. RESONATE | DATA LICENSE AGREEMENT THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). BRAND LOYALTY REPORT 2021 Brand Loyalty Report 2021. Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both throughtraditional
INTENDER DATA: THE SECRET SAUCE OF MARKETING IN THE MOMENT Intender Data is incredibly useful for digital marketing campaigns. It is a set of information that provides predictive models for audience segmentation and targeting, which is essential for executing digital advertising campaigns that hit the mark – and don’t PROFILE OF A SMARTWATCH OWNER The “Cool” Conundrum. Smartwatch owners, like many millenials, like to buy products that are both popular and unique. This seeming conundrum is a result of the need to satisfy conflicting motivations; to be an effective leader while still fitting in. Not surprisingly, why smartwatch owners buy is driven by a little bit of both side oftheir
LIST OF DMAS BY STATE PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST BE THE CHANGE: 5 BRANDS ACTIVELY SPEAKING OUT AGAINST 1) Nike. Nike released an ad called “Don’t Do It” as protests began across the country, a twist on their usual “Just Do It” motto. The ad encourages consumers not to sit by and watch as racism continues to plague the country, but instead, actively fight against it. Nike is no stranger to taking a stance on racism — back in 2018the
SCALED SEGMENTATION: HOW TO GET THE MOST FROM YOUR TYPING TOOL A well-constructed typing tool is the key to effective, accurate and fast segmentation. Typing tools are designed to be fast, which means limiting the number of variables measured. This smaller set of data points may result in a tradeoff in accuracy. Resonate’s Typing Tool extension bridges the gap between scale and precision, giving brands THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX ANDSEE MORE ON SUPPORT.RESONATE.COM INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. RESONATE | DATA LICENSE AGREEMENT THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). BRAND LOYALTY REPORT 2021 Brand Loyalty Report 2021. Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both throughtraditional
INTENDER DATA: THE SECRET SAUCE OF MARKETING IN THE MOMENT Intender Data is incredibly useful for digital marketing campaigns. It is a set of information that provides predictive models for audience segmentation and targeting, which is essential for executing digital advertising campaigns that hit the mark – and don’t PROFILE OF A SMARTWATCH OWNER The “Cool” Conundrum. Smartwatch owners, like many millenials, like to buy products that are both popular and unique. This seeming conundrum is a result of the need to satisfy conflicting motivations; to be an effective leader while still fitting in. Not surprisingly, why smartwatch owners buy is driven by a little bit of both side oftheir
LIST OF DMAS BY STATE PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST BE THE CHANGE: 5 BRANDS ACTIVELY SPEAKING OUT AGAINST 1) Nike. Nike released an ad called “Don’t Do It” as protests began across the country, a twist on their usual “Just Do It” motto. The ad encourages consumers not to sit by and watch as racism continues to plague the country, but instead, actively fight against it. Nike is no stranger to taking a stance on racism — back in 2018the
SCALED SEGMENTATION: HOW TO GET THE MOST FROM YOUR TYPING TOOL A well-constructed typing tool is the key to effective, accurate and fast segmentation. Typing tools are designed to be fast, which means limiting the number of variables measured. This smaller set of data points may result in a tradeoff in accuracy. Resonate’s Typing Tool extension bridges the gap between scale and precision, giving brands THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX ANDSEE MORE ON SUPPORT.RESONATE.COMRESONATE
In the granular data available within the Resonate Ignite Platform™, we can see that Bloomingdale’s Shopper is a millennial-Gen X female who values living an exciting life and expressing their individuality. 11% have a household income over $150K. 45% RESONATE | GUIDES FOR CONSUMER SEGMENTATION AND CUSTOMER How-to battle plans showcase Resonate's unmatched customer intelligence, segmentation and targeting capabilities. Learn how to doit with AI.
FLOCS EXPLAINED BY RESONATE CTO TOM CRAIG Federated Learning of Cohorts (FLoCs), Explained. Last week, we walked you through the top five cookieless terms you need to know, but we have a good feeling you might have some lingering questions about FLoCs, universal identifiers, and more. Don’t worry though, we’ve got you covered. Over the next weeks, we’ll answer your FAQs about the must-know concepts ahead of the Google cookie 4 WAYS MEDIA COMPANIES CAN OPTIMIZE STREAMING AD REVENUE In a February USA Today article, it was reported that, “nearly all (86%) of online video subscribers say they anticipate keeping or increasing their number of subscriptions in 2021.” When we look at the data within the Resonate Ignite Platform™, we see that over 80% of Americans subscribe to at least one of the following streaming subscriptions: Amazon Prime, Disney+, HBO, Hulu, Netflix UNIVERSAL IDENTIFIERS (UIDS): EXPLANATION AND FAQS Everything marketers need to know about Universal Identifiers (UIDs) and their crucial role in post-cookie marketing and advertising. With cookie deprecation looming, you’ve likely heard Universal Identifiers propped up as a cookie replacement. PANDEMIC-ERA CONSUMER SENTIMENT, UPDATED MAY 2021 Resonate COVID-19 and Emerging Trends Consumer Flash Study, Wave 15, May 2021. Spring is here and Americans are getting back their joie de vivre after a long, dark year spent social distancing, grieving, and navigating unrest. Now, they are optimistic for the future, eager to get vaccinated, and ready to PROFILE OF A SMARTWATCH OWNER The “Cool” Conundrum. Smartwatch owners, like many millenials, like to buy products that are both popular and unique. This seeming conundrum is a result of the need to satisfy conflicting motivations; to be an effective leader while still fitting in. BE THE CHANGE: 5 BRANDS ACTIVELY SPEAKING OUT AGAINST 1) Nike. Nike released an ad called “Don’t Do It” as protests began across the country, a twist on their usual “Just Do It” motto. The ad encourages consumers not to sit by and watch as racism continues to plague the country, but instead, actively fight against it. Nike is no stranger to taking a stance on racism — back in 2018the
THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX AND Introduction. Resonate is dedicated to providing clients with unique insights and helping them understand what makes an audience's story interesting by identifying the data that stands out. To understand our insights, we rely on two metrics; Index and Composition. You will see an Index and Composition metric for almost every insight in Resonate. SCALED SEGMENTATION: HOW TO GET THE MOST FROM YOUR TYPING TOOL A well-constructed typing tool is the key to effective, accurate and fast segmentation. Typing tools are designed to be fast, which means limiting the number of variables measured. This smaller set of data points may result in a tradeoff in accuracy. Resonate’s Typing Tool extension bridges the gap between scale and precision, giving brands INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. RESONATE | DATA LICENSE AGREEMENT THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). BRAND LOYALTY REPORT 2021 Brand Loyalty Report 2021. Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both throughtraditional
INTENDER DATA: THE SECRET SAUCE OF MARKETING IN THE MOMENT Intender Data is incredibly useful for digital marketing campaigns. It is a set of information that provides predictive models for audience segmentation and targeting, which is essential for executing digital advertising campaigns that hit the mark – and don’t PROFILE OF A SMARTWATCH OWNER The “Cool” Conundrum. Smartwatch owners, like many millenials, like to buy products that are both popular and unique. This seeming conundrum is a result of the need to satisfy conflicting motivations; to be an effective leader while still fitting in. Not surprisingly, why smartwatch owners buy is driven by a little bit of both side oftheir
BE THE CHANGE: 5 BRANDS ACTIVELY SPEAKING OUT AGAINST 1) Nike. Nike released an ad called “Don’t Do It” as protests began across the country, a twist on their usual “Just Do It” motto. The ad encourages consumers not to sit by and watch as racism continues to plague the country, but instead, actively fight against it. Nike is no stranger to taking a stance on racism — back in 2018the
PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST LIST OF DMAS BY STATE THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX ANDSEE MORE ON SUPPORT.RESONATE.COM SCALED SEGMENTATION: HOW TO GET THE MOST FROM YOUR TYPING TOOL A well-constructed typing tool is the key to effective, accurate and fast segmentation. Typing tools are designed to be fast, which means limiting the number of variables measured. This smaller set of data points may result in a tradeoff in accuracy. Resonate’s Typing Tool extension bridges the gap between scale and precision, giving brands INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. RESONATE | DATA LICENSE AGREEMENT THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). BRAND LOYALTY REPORT 2021 Brand Loyalty Report 2021. Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both throughtraditional
INTENDER DATA: THE SECRET SAUCE OF MARKETING IN THE MOMENT Intender Data is incredibly useful for digital marketing campaigns. It is a set of information that provides predictive models for audience segmentation and targeting, which is essential for executing digital advertising campaigns that hit the mark – and don’t PROFILE OF A SMARTWATCH OWNER The “Cool” Conundrum. Smartwatch owners, like many millenials, like to buy products that are both popular and unique. This seeming conundrum is a result of the need to satisfy conflicting motivations; to be an effective leader while still fitting in. Not surprisingly, why smartwatch owners buy is driven by a little bit of both side oftheir
BE THE CHANGE: 5 BRANDS ACTIVELY SPEAKING OUT AGAINST 1) Nike. Nike released an ad called “Don’t Do It” as protests began across the country, a twist on their usual “Just Do It” motto. The ad encourages consumers not to sit by and watch as racism continues to plague the country, but instead, actively fight against it. Nike is no stranger to taking a stance on racism — back in 2018the
PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST LIST OF DMAS BY STATE THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX ANDSEE MORE ON SUPPORT.RESONATE.COM SCALED SEGMENTATION: HOW TO GET THE MOST FROM YOUR TYPING TOOL A well-constructed typing tool is the key to effective, accurate and fast segmentation. Typing tools are designed to be fast, which means limiting the number of variables measured. This smaller set of data points may result in a tradeoff in accuracy. Resonate’s Typing Tool extension bridges the gap between scale and precision, giving brandsRESONATE
In the granular data available within the Resonate Ignite Platform™, we can see that Bloomingdale’s Shopper is a millennial-Gen X female who values living an exciting life and expressing their individuality. 11% have a household income over $150K. 45% RESONATE | GUIDES FOR CONSUMER SEGMENTATION AND CUSTOMER How-to battle plans showcase Resonate's unmatched customer intelligence, segmentation and targeting capabilities. Learn how to doit with AI.
FLOCS EXPLAINED BY RESONATE CTO TOM CRAIG Federated Learning of Cohorts (FLoCs), Explained. Last week, we walked you through the top five cookieless terms you need to know, but we have a good feeling you might have some lingering questions about FLoCs, universal identifiers, and more. Don’t worry though, we’ve got you covered. Over the next weeks, we’ll answer your FAQs about the must-know concepts ahead of the Google cookie 4 WAYS MEDIA COMPANIES CAN OPTIMIZE STREAMING AD REVENUE In a February USA Today article, it was reported that, “nearly all (86%) of online video subscribers say they anticipate keeping or increasing their number of subscriptions in 2021.” When we look at the data within the Resonate Ignite Platform™, we see that over 80% of Americans subscribe to at least one of the following streaming subscriptions: Amazon Prime, Disney+, HBO, Hulu, Netflix UNIVERSAL IDENTIFIERS (UIDS): EXPLANATION AND FAQS Everything marketers need to know about Universal Identifiers (UIDs) and their crucial role in post-cookie marketing and advertising. With cookie deprecation looming, you’ve likely heard Universal Identifiers propped up as a cookie replacement. PANDEMIC-ERA CONSUMER SENTIMENT, UPDATED MAY 2021 Resonate COVID-19 and Emerging Trends Consumer Flash Study, Wave 15, May 2021. Spring is here and Americans are getting back their joie de vivre after a long, dark year spent social distancing, grieving, and navigating unrest. Now, they are optimistic for the future, eager to get vaccinated, and ready to PROFILE OF A SMARTWATCH OWNER The “Cool” Conundrum. Smartwatch owners, like many millenials, like to buy products that are both popular and unique. This seeming conundrum is a result of the need to satisfy conflicting motivations; to be an effective leader while still fitting in. BE THE CHANGE: 5 BRANDS ACTIVELY SPEAKING OUT AGAINST 1) Nike. Nike released an ad called “Don’t Do It” as protests began across the country, a twist on their usual “Just Do It” motto. The ad encourages consumers not to sit by and watch as racism continues to plague the country, but instead, actively fight against it. Nike is no stranger to taking a stance on racism — back in 2018the
THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX AND Introduction. Resonate is dedicated to providing clients with unique insights and helping them understand what makes an audience's story interesting by identifying the data that stands out. To understand our insights, we rely on two metrics; Index and Composition. You will see an Index and Composition metric for almost every insight in Resonate. SCALED SEGMENTATION: HOW TO GET THE MOST FROM YOUR TYPING TOOL A well-constructed typing tool is the key to effective, accurate and fast segmentation. Typing tools are designed to be fast, which means limiting the number of variables measured. This smaller set of data points may result in a tradeoff in accuracy. Resonate’s Typing Tool extension bridges the gap between scale and precision, giving brands INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. RESONATE | DATA LICENSE AGREEMENT THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). BRAND LOYALTY REPORT 2021 Brand Loyalty Report 2021. Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both throughtraditional
INTENDER DATA: THE SECRET SAUCE OF MARKETING IN THE MOMENT Intender Data is incredibly useful for digital marketing campaigns. It is a set of information that provides predictive models for audience segmentation and targeting, which is essential for executing digital advertising campaigns that hit the mark – and don’t PROFILE OF A SMARTWATCH OWNER The “Cool” Conundrum. Smartwatch owners, like many millenials, like to buy products that are both popular and unique. This seeming conundrum is a result of the need to satisfy conflicting motivations; to be an effective leader while still fitting in. Not surprisingly, why smartwatch owners buy is driven by a little bit of both side oftheir
LIST OF DMAS BY STATE PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST BE THE CHANGE: 5 BRANDS ACTIVELY SPEAKING OUT AGAINST 1) Nike. Nike released an ad called “Don’t Do It” as protests began across the country, a twist on their usual “Just Do It” motto. The ad encourages consumers not to sit by and watch as racism continues to plague the country, but instead, actively fight against it. Nike is no stranger to taking a stance on racism — back in 2018the
THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX ANDSEE MORE ON SUPPORT.RESONATE.COM SCALED SEGMENTATION: HOW TO GET THE MOST FROM YOUR TYPING TOOL A well-constructed typing tool is the key to effective, accurate and fast segmentation. Typing tools are designed to be fast, which means limiting the number of variables measured. This smaller set of data points may result in a tradeoff in accuracy. Resonate’s Typing Tool extension bridges the gap between scale and precision, giving brands INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. RESONATE | DATA LICENSE AGREEMENT THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). BRAND LOYALTY REPORT 2021 Brand Loyalty Report 2021. Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both throughtraditional
INTENDER DATA: THE SECRET SAUCE OF MARKETING IN THE MOMENT Intender Data is incredibly useful for digital marketing campaigns. It is a set of information that provides predictive models for audience segmentation and targeting, which is essential for executing digital advertising campaigns that hit the mark – and don’t PROFILE OF A SMARTWATCH OWNER The “Cool” Conundrum. Smartwatch owners, like many millenials, like to buy products that are both popular and unique. This seeming conundrum is a result of the need to satisfy conflicting motivations; to be an effective leader while still fitting in. Not surprisingly, why smartwatch owners buy is driven by a little bit of both side oftheir
LIST OF DMAS BY STATE PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST BE THE CHANGE: 5 BRANDS ACTIVELY SPEAKING OUT AGAINST 1) Nike. Nike released an ad called “Don’t Do It” as protests began across the country, a twist on their usual “Just Do It” motto. The ad encourages consumers not to sit by and watch as racism continues to plague the country, but instead, actively fight against it. Nike is no stranger to taking a stance on racism — back in 2018the
THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX ANDSEE MORE ON SUPPORT.RESONATE.COM SCALED SEGMENTATION: HOW TO GET THE MOST FROM YOUR TYPING TOOL A well-constructed typing tool is the key to effective, accurate and fast segmentation. Typing tools are designed to be fast, which means limiting the number of variables measured. This smaller set of data points may result in a tradeoff in accuracy. Resonate’s Typing Tool extension bridges the gap between scale and precision, giving brandsRESONATE
In the granular data available within the Resonate Ignite Platform™, we can see that Bloomingdale’s Shopper is a millennial-Gen X female who values living an exciting life and expressing their individuality. 11% have a household income over $150K. 45% RESONATE | GUIDES FOR CONSUMER SEGMENTATION AND CUSTOMER How-to battle plans showcase Resonate's unmatched customer intelligence, segmentation and targeting capabilities. Learn how to doit with AI.
FLOCS EXPLAINED BY RESONATE CTO TOM CRAIG Federated Learning of Cohorts (FLoCs), Explained. Last week, we walked you through the top five cookieless terms you need to know, but we have a good feeling you might have some lingering questions about FLoCs, universal identifiers, and more. Don’t worry though, we’ve got you covered. Over the next weeks, we’ll answer your FAQs about the must-know concepts ahead of the Google cookie 4 WAYS MEDIA COMPANIES CAN OPTIMIZE STREAMING AD REVENUE In a February USA Today article, it was reported that, “nearly all (86%) of online video subscribers say they anticipate keeping or increasing their number of subscriptions in 2021.” When we look at the data within the Resonate Ignite Platform™, we see that over 80% of Americans subscribe to at least one of the following streaming subscriptions: Amazon Prime, Disney+, HBO, Hulu, Netflix UNIVERSAL IDENTIFIERS (UIDS): EXPLANATION AND FAQS Everything marketers need to know about Universal Identifiers (UIDs) and their crucial role in post-cookie marketing and advertising. With cookie deprecation looming, you’ve likely heard Universal Identifiers propped up as a cookie replacement. PANDEMIC-ERA CONSUMER SENTIMENT, UPDATED MAY 2021 Resonate COVID-19 and Emerging Trends Consumer Flash Study, Wave 15, May 2021. Spring is here and Americans are getting back their joie de vivre after a long, dark year spent social distancing, grieving, and navigating unrest. Now, they are optimistic for the future, eager to get vaccinated, and ready to PROFILE OF A SMARTWATCH OWNER The “Cool” Conundrum. Smartwatch owners, like many millenials, like to buy products that are both popular and unique. This seeming conundrum is a result of the need to satisfy conflicting motivations; to be an effective leader while still fitting in. BE THE CHANGE: 5 BRANDS ACTIVELY SPEAKING OUT AGAINST 1) Nike. Nike released an ad called “Don’t Do It” as protests began across the country, a twist on their usual “Just Do It” motto. The ad encourages consumers not to sit by and watch as racism continues to plague the country, but instead, actively fight against it. Nike is no stranger to taking a stance on racism — back in 2018the
THE DEFINITIVE GUIDE TO UNDERSTANDING INDEX AND Introduction. Resonate is dedicated to providing clients with unique insights and helping them understand what makes an audience's story interesting by identifying the data that stands out. To understand our insights, we rely on two metrics; Index and Composition. You will see an Index and Composition metric for almost every insight in Resonate. SCALED SEGMENTATION: HOW TO GET THE MOST FROM YOUR TYPING TOOL A well-constructed typing tool is the key to effective, accurate and fast segmentation. Typing tools are designed to be fast, which means limiting the number of variables measured. This smaller set of data points may result in a tradeoff in accuracy. Resonate’s Typing Tool extension bridges the gap between scale and precision, giving brands RESONATE | AI-POWERED CONSUMER DATA & INTELLIGENCEIGNITE PLATFORMOUR DATACONNECTED PROFILESNATIONAL CONSUMER STUDYCUSTOM RESEARCH The Resonate Ignite Platform: Data powered in. Results powered out. Effortlessly bring any data into the platform, including CRM, website or mobile app data, and replace traditional research with custom studies that seamlessly integrate over 13,000 data points. Your insights will yield a more robust, unified understanding of customersand
RESONATE | GUIDES FOR CONSUMER SEGMENTATION AND CUSTOMER How-to battle plans showcase Resonate's unmatched customer intelligence, segmentation and targeting capabilities. Learn how to doit with AI.
INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. RESONATE CONSUMER INTELLIGENCE AND DATA Consumer sentiment is shifting rapidly and brands need to keep a pulse on complex preferences, patterns and personas to stay connected and grow revenue. The easy-to-use Resonate Ignite Platform offers a unified consumer intelligence solution that powers your marketing with AI-driven, actionable data, including 13,000+ granular attributes on200
RESONATE | DATA LICENSE AGREEMENTDATA LICENSE AGREEMENT SAMPLEDATA LICENSE AGREEMENT SAMPLEDATA LICENSE AGREEMENT TEMPLATEDATA LICENSE AGREEMENT TEMPLATEDATA PURCHASE AGREEMENTDIGITAL DATA LICENSINGAGREEMENT
THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). BRAND LOYALTY REPORT 2021 Brand Loyalty Report 2021. Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both throughtraditional
INTENDER DATA: THE SECRET SAUCE OF MARKETING IN THE MOMENT Intender Data is incredibly useful for digital marketing campaigns. It is a set of information that provides predictive models for audience segmentation and targeting, which is essential for executing digital advertising campaigns that hit the mark – and don’t DIESELGATE: WHAT IMPACT WILL THE SCANDAL HAVE ON The “Dieselgate” scandal, in which the U.S. Environmental Protection Agency has accused Volkswagen of deceitfully installing software designed to fool emissions tests, has the potential to inflict catastrophic damage to the VW brand. Marketing and branding experts believe that the scandal will cause VW drivers to abandon thecarmaker in droves.
THE INSIGHTS PROFESSIONAL'S GUIDE FOR TURNING DATA INTO Having a deeper, more accurate and timely understanding of why people buy from or abandon a brand is critical to forming long-lasting relationships with your current and future customers. In The Insights Professional's Guide For Turning Data into Action, you’ll learn about: The Human Element and why it’s a critical component of asuccessful
WHAT IS URBANICITY AND HOW DOES RESONATE DEFINE ITWHAT IS SUBURBANDEFINE URBANURBANICITY INDEXURBANIZATION CAUSES AND EFFECTS The characterization of counties into metropolitan and non-metropolitan classifications is sometimes referred to as Urbanicity. Resonate reports on Urbanicity based on the USDA’s Rural-Urban Continuum Codes that distinguishes metropolitan counties by the population size of their metro area, and non-metropolitan counties by degree of RESONATE | AI-POWERED CONSUMER DATA & INTELLIGENCEIGNITE PLATFORMOUR DATACONNECTED PROFILESNATIONAL CONSUMER STUDYCUSTOM RESEARCH Connected Research Don’t rely on antiquated surveys or stagnant segmentation to power your understanding. Today’s market requires a modern approach to custom research. Resonate custom studies are automatically connected to our deep consumer data set and instantlyscale to
RESONATE | GUIDES FOR CONSUMER SEGMENTATION AND CUSTOMER How-to battle plans showcase Resonate's unmatched customer intelligence, segmentation and targeting capabilities. Learn how to doit with AI.
INSIGHTS FOR CPG MARKETING TO GEN Z: IT'S A MATCH MADE ON Source: Resonate Ignite Platform™, March 2021. Connect Your CPG Marketing to Gen Z Audiences. If you want to dig deeper into the data on Gen Z bakers, and other generational audiences, request a demo today.We can walk you through the specific ways you can utilize Resonate’s data to target microsegments and inform messaging, strategy, product development, and more. RESONATE CONSUMER INTELLIGENCE AND DATA Resonate offers a consumer intelligence data solution with rich, actionable insights on rapidly evolving values and purchasaingdecisions.
RESONATE | DATA LICENSE AGREEMENTDATA LICENSE AGREEMENT SAMPLEDATA LICENSE AGREEMENT SAMPLEDATA LICENSE AGREEMENT TEMPLATEDATA LICENSE AGREEMENT TEMPLATEDATA PURCHASE AGREEMENTDIGITAL DATA LICENSINGAGREEMENT
THIS DATA LICENSE AGREEMENT (this “Agreement”) is made and entered into by and between Resonate Networks, Inc., with its principal offices at 11720 Plaza America Drive, 3rd Floor, Reston, VA 20190 (“Resonate”), and the customer who executes an order (“Customer”) for a license to data, as further described in a mutually executed (each, an “Order”). INTENDER DATA: THE SECRET SAUCE OF MARKETING IN THE MOMENT Intender Data refers to a customer’s intention to purchase a product or service, or switch providers. The data also reveals when a lifeevent is happening.
BRAND LOYALTY REPORT 2021 Ignite Data-Driven Brand Loyalty. Spark Human-Inspired Brand Love. Acquiring new brand customers is great. But, you can’t build a successful brand without turning those new customers into repeat customers, encouraging brand loyalty, and connecting with consumers across the digital ecosystem, both through traditional loyalty programs and deeper brand love. DIESELGATE: WHAT IMPACT WILL THE SCANDAL HAVE ON The “Dieselgate” scandal, in which the U.S. Environmental Protection Agency has accused Volkswagen of deceitfully installing software designed to fool emissions tests, has the potential to inflict catastrophic damage to the VW brand. THE INSIGHTS PROFESSIONAL'S GUIDE FOR TURNING DATA INTO So, how do you cut through the noise and connect with your target audiences in personal and impactful ways? Having a deeper, more accurate and timely understanding of why people buy from or abandon a brand is critical to forming long-lasting relationships with your current and future customers. WHAT IS URBANICITY AND HOW DOES RESONATE DEFINE ITWHAT IS SUBURBANDEFINE URBANURBANICITY INDEXURBANIZATION CAUSES AND EFFECTS Researching and understanding regional population, economic, and other trends are often studied based on metropolitan and non-metropolitanareas,
RESONATE | A.I. POWERED CONSUMER DATA & INTELLIGENCE Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences. We are “people-centric.”. It is at the heart of what we do and drives how we operate. We reveal the Human Element—aholistic
RESONATE CONSUMER DATA & INTELLIGENCE Resonate runs continuous waves of long-form surveys throughout the year that yield 13,000+ insights. We gather not only basic demographic information, as well as purchasing and political preferences, but also insights to understand why people have made those decisions and the values that guide them. RESONATE CONSUMER INTELLIGENCE AND DATA Consumer sentiment is shifting rapidly and brands need to keep a pulse on complex preferences, patterns and personas to stay connected and grow revenue. The easy-to-use Resonate Ignite Platform offers a unified consumer intelligence solution that powers your marketing with AI-driven, actionable data, including 13,000+ granular attributes on200
RESONATE RESEARCH UNVEILS KEY NEW CONSUMER PROFILES: EAGER Consumer Intelligence Firm Breaks Down the Differing Values, Motivations & Preferences of Americans Planning vs. Delaying TravelRight Now
AI-POWERED CONSUMER RESEARCH & INTELLIGENCE The Resonate Ignite Platform is the only AI-driven consumer data and analytics platform that seamlessly accelerates insights into action. Log in for instant access to hyper-relevant, fresh consumer market research on today’s consumer. Ignite delivers more than 13,000 real-time, proprietary, values-driven insights on 200 millionindividual
RESONATE | TURN DATA INSIGHTS INTO ACTION AT YOUR AGENCY In a data-driven world, agencies need to be smarter and faster than the competition. Resonate modernizes how agencies work from insights to action and research to results. Resonate integrates with your marketing ecosystem, empowering your agency to operate more efficiently across teams using a unified view of the consumer to drivemarketing
UNIVERSAL IDENTIFIERS (UIDS): EXPLANATION AND FAQS Everything marketers need to know about Universal Identifiers (UIDs) and their crucial role in post-cookie marketing and advertising. With cookie deprecation looming, you’ve likely heard Universal Identifiers propped up as a cookie replacement. FOUR WAYS TO CONNECT WITH SENIOR TRAVELERS READY TO PACK The New York Times reported early data from Virtuoso Travel showing senior travelers leading the way in new travel bookings. With this age group leading vaccination efforts, many are now protected and ready to hop in the car to see grandchildren just a few states away – or to book that long-awaited flight to a far-off destination. PROFILE OF A SMARTWATCH OWNER The “Cool” Conundrum. Smartwatch owners, like many millenials, like to buy products that are both popular and unique. This seeming conundrum is a result of the need to satisfy conflicting motivations; to be an effective leader while still fitting in. Not surprisingly, why smartwatch owners buy is driven by a little bit of both side oftheir
PUTTING 3RD PARTY DATA PROVIDERS TO THE TEST DMPs and 3rd party data providers don’t have the level of precision in their data that is necessary for accurate targeting. Our VP of Marketing performed an experiment to find out whether a major DMP, a leading data provider or Resonate could get her own targetinginformation right.
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DO YOU HAVE A TRUSTED DATA SOURCE FOR TURBULENT TIMES? Tough times demand a data-driven approach. Easily enrich your customer understanding and accelerate insights into action with the AI-driven Resonate Ignite Platform. Resonate delivers instant access to the deepest, most comprehensive understanding of the U.S. consumer at scale. Effortless data onboarding and seamless integration into your ecosystem ensure that you have dynamic, new insights about your customers and prospects to drive responsive decisions that help you quickly pivot as needed. Learn about our proprietary COVID-19 data.
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THE RESONATE IGNITE PLATFORM: DATA POWERED IN. RESULTS POWERED OUT. Effortlessly bring any data into the platform, including CRM, website or mobile app data, and replace traditional research with custom studies that seamlessly integrate over 13,000 data points. Your insights will yield a more robust, unified understanding of customers and prospects and inform decisions from segmentation strategy to product development, branding, messaging and creative and omnichannel engagement. Then, drive results by connecting them directly to yourecosystem.
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ADDITIONAL SOLUTIONS & SERVICES TO POWER YOUR UNDERSTANDING Connected Research Don’t rely on antiquated surveys or stagnant segmentation to power your understanding. Today’s market requires a modern approach to custom research. Resonate custom studies are automatically connected to our deep consumer data set and instantly scale to the US consumer base. Learn More Data Onboarding Bring your CRM list, website, mobile apps and other first-, second- or third-party data into the Ignite Platform for an enriched, 360-degree view of your customers and prospects through the lens of Resonate’s 13,000+ attributes. Learn More Data Enrichment Discover a data as a solution service that allows you to combine your first-party data with Resonate’s 13,000+ attributes, which are delivered outside the Ignite Platform, allowing you to slice-and-dice data within your internal data storage system. LearnMore
Activation Data Build hyper-targeted segments, with rich, robust attributes. Then deploy these highly-targets segments directly across your advertising channels without creating proxy audiences or losing fidelity. Learn More Managed Media The best campaigns start with the best data. Leverage our team of experts to develop and deploy the most effective media programs. They’ll use Resonate’s proprietary data to build precise microsegments and deploy them at scale for maximum results. Learn More Professional Services Our team of strategists and analytical pros can assist your team in performing complex analyses. Or, allow us to conduct your segmentation strategy, market landscape study or other custom analysis. Learn More DATA & EXPERIENCE ACROSS INDUSTRIES​BRANDS
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IGNITE YOUR DATA TO DRIVE RESULTS​ Insights to Inform Decisions → Powerful Persona Development → Compelling Creative & Content → Effective Engagement → Meaningful Measurement → Insights into Action → INSIGHTS DRIVE GROWTH. THAT'S WHY IGNITE DRIVES INSIGHTS.​ "Insights-driven public companies will grow an average of 27% annually and insights-driven startups will grow 40% annually."- Forrester
50% Increase in digital revenue YoY 20:1 Time to insights 68% Increase in reaching the right people RESONATE FUELS INDUSTRY LEADERS​ INDUSTRY-LEADING INSIGHTSView All Blog Posts
How Have Consumer Grocery Shopping Habits Changed in the Face ofCOVID-19?
April 27, 2020
It’s been over a month since many elected officials closed schools, non-essential businesses, public parks, etc. as a result of mandatory stay-at-home orders. People are doing everything at home...Read More
Aging Parents, COVID-19 and How Your Brand Can Offer Empathetic Marketing to CaregiversApril 23, 2020
With increased stress on adults who find themselves in the role of caregiver, how can you employ empathetic marketing to offer an authentic message of support? Demographics and Values: Adults...Read More
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