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CLOUD MDM, MASTER DATA MANAGEMENT PLATFORM SOLUTION Watch the 30-minute demo webinar Responsive Data in Action. Watch now. The platform is very user friendly from a load, search, manage and extract perspective. The Reltio Team is very approachable from Tech Support up to Exec Level. Great support docs & videos for Data Stewards and developers. The platform has excellent availability.

RELTIO ACADEMY

Develop your skills and expertise in master data management by taking our on-demand courses -- designed for your busy life. Short sections. While the courses can take 2 - 4 hours to complete, the modules in the courses are no longer than 30 minutes. Some take only 5-10 minutes to complete. Topically organized modules. WELCOME TO RELTIO PRODUCT DOCUMENTATION (855) 360-DATA | Reltio 100 Marine Parkway, Suite 275, Redwood Shores, CA USA 94065 | 2021 ALL CONTENT PROPRIETARY AND CONFIDENTIAL Reltio 100 Marine Parkway, Suite 275, Redwood Shores, CA USA 94065 | 2021 ALL CONTENT PROPRIETARY AND CONFIDENTIAL MASTER DATA MIGRATION: FROM LEGACY MDM TO Step 3: Construct. Then, we’ll build out the MDM configuration in accordance with the design created in the previous stage. We will also help build out the legacy data migration and configure SSO. Step 4: Tune and Test. Next, we will complete system integration testing and user acceptance testing. Step 5: Deploy. WELCOME TO RELTIO DOCUMENTATION We have announced the General Availability Release of Reltio Connected Data Platform 2021.1 on Wednesday, February 17th, 2021. The Documentation Portal is updated with content for the 2021.1 GA release. For more information about the release, see the REFERENCE DATA MANAGEMENT COURSE The Reference Data Management (RDM) course is designed for technical roles such as configurators, developers and architects. There are no specific prerequisites for this course however we recommend that you take the Reltio Configuration Fundamentals first to familiarize yourself with the Reltio platform. SOLUTION BRIEF RELTIO CONNECTED CUSTOMER 360 www.reltio.com With increasing data volume and variety, it is more important than ever to have business applications that are both operational and analytical, for a true reliable

MATCH CLEANSERS

The cleansers provided by Reltio enchance the matching process. Reltio provides three out-of-the-box data transformation capabilities that you can leverage exclusively within the execution of a match rule to increase the effectiveness of matching. SURVIVORSHIP RULE TYPES Survivorship Rule Types. You can use multiple survivorship rule types to configure your survivorship strategy. In this section, we summarize each type of survivorship rule. For complete details on the rule type and its configuration, refer to the Reltio module, “6.150 Attribute Value Survivorship” within the course “Creating Match Rules

MATCHING - RELTIO

Matching. Matching involves searching for account records in D&B by using a set of filtering criteria. D&B evaluates the attributes available in the filter and provides the best match (es) by using its proprietary algorithm. A Reltio tenant administrator can configure the CLOUD MDM, MASTER DATA MANAGEMENT PLATFORM SOLUTION Watch the 30-minute demo webinar Responsive Data in Action. Watch now. The platform is very user friendly from a load, search, manage and extract perspective. The Reltio Team is very approachable from Tech Support up to Exec Level. Great support docs & videos for Data Stewards and developers. The platform has excellent availability.

RELTIO ACADEMY

Develop your skills and expertise in master data management by taking our on-demand courses -- designed for your busy life. Short sections. While the courses can take 2 - 4 hours to complete, the modules in the courses are no longer than 30 minutes. Some take only 5-10 minutes to complete. Topically organized modules. WELCOME TO RELTIO PRODUCT DOCUMENTATION (855) 360-DATA | Reltio 100 Marine Parkway, Suite 275, Redwood Shores, CA USA 94065 | 2021 ALL CONTENT PROPRIETARY AND CONFIDENTIAL Reltio 100 Marine Parkway, Suite 275, Redwood Shores, CA USA 94065 | 2021 ALL CONTENT PROPRIETARY AND CONFIDENTIAL MASTER DATA MIGRATION: FROM LEGACY MDM TO Step 3: Construct. Then, we’ll build out the MDM configuration in accordance with the design created in the previous stage. We will also help build out the legacy data migration and configure SSO. Step 4: Tune and Test. Next, we will complete system integration testing and user acceptance testing. Step 5: Deploy. WELCOME TO RELTIO DOCUMENTATION We have announced the General Availability Release of Reltio Connected Data Platform 2021.1 on Wednesday, February 17th, 2021. The Documentation Portal is updated with content for the 2021.1 GA release. For more information about the release, see the REFERENCE DATA MANAGEMENT COURSE The Reference Data Management (RDM) course is designed for technical roles such as configurators, developers and architects. There are no specific prerequisites for this course however we recommend that you take the Reltio Configuration Fundamentals first to familiarize yourself with the Reltio platform. SOLUTION BRIEF RELTIO CONNECTED CUSTOMER 360 www.reltio.com With increasing data volume and variety, it is more important than ever to have business applications that are both operational and analytical, for a true reliable

MATCH CLEANSERS

The cleansers provided by Reltio enchance the matching process. Reltio provides three out-of-the-box data transformation capabilities that you can leverage exclusively within the execution of a match rule to increase the effectiveness of matching. SURVIVORSHIP RULE TYPES Survivorship Rule Types. You can use multiple survivorship rule types to configure your survivorship strategy. In this section, we summarize each type of survivorship rule. For complete details on the rule type and its configuration, refer to the Reltio module, “6.150 Attribute Value Survivorship” within the course “Creating Match Rules

MATCHING - RELTIO

Matching. Matching involves searching for account records in D&B by using a set of filtering criteria. D&B evaluates the attributes available in the filter and provides the best match (es) by using its proprietary algorithm. A Reltio tenant administrator can configure the

SECURITY COMPLIANCE

Reltio Connected Customer 360 offers a number of robust security controls, including single sign-on (SSO), role-based access control, and granular attribute visibility. The platform supports a range of authentication services and standards, including OKTA, OAuth2 SSO, SAML SSO, and Data at Rest encryption with Reltio Shield. BECOME RELTIO CERTIFIED TO TAKE YOUR CAREER TO THE NEXT LEVEL Here are the courses you need to complete: Reltio Architecture and Data Model. Reltio Configuration Fundamentals. Loading Data into Reltio. Reference Data Management (RDM) Creating Match Rules. On successful completion of all the courses within a certification program, you will receive a certificate which will be valid for two

years.

CONNECTED GRAPH

Reltio Connected Customer 360 features Connected Graph™, a hybrid, columnar and graph data store that’s architected for the agile, modern enterprise. This data store enables you to manage a virtually infinite number of attributes and relationships, so you can

RELTIO SUPPORT

Alerts and Notifications. Alerts and Notifications on Reltio Connected Customer 360 Platform.

REFERENCE DATA

Reference Data is a non-volatile and slowly moving subset of Master data.. Few examples of Reference data include country codes, SIC codes, currency, zip, chart of accounts and so on. Reference Data Management (RDM) solutions are often marketed as independent solutions. RDM in the Reltio platform provides a trusted source of reference data that helps improve data governance and brings SURVIVORSHIP RULE TYPES Survivorship Rule Types. You can use multiple survivorship rule types to configure your survivorship strategy. In this section, we summarize each type of survivorship rule. For complete details on the rule type and its configuration, refer to the Reltio module, “6.150 Attribute Value Survivorship” within the course “Creating Match Rules CORE CONFIGURATION CERTIFICATION A Reltio Core Configurator is responsible for the high-quality configuration of Reltio solutions. This individual is able to perform configuration-based tasks using Reltio applications and REST API’s. Certification test assesses the following: Differentiate between RELTIO INFORMATION MODEL AND CONFIGURATION CONCEPTS An introduction to Reltio's logical model of the business data and configuration validation. The Reltio Information Model is the unique architecture designed by Reltio to efficiently model the entities, relationships and interactions that form the basis of your business, as well as the classic ideas such as 1:1, 1:M, and M:M for the entities, but in a truly modern manner, freeing you to easily

MATCHING - RELTIO

Matching. Matching involves searching for account records in D&B by using a set of filtering criteria. D&B evaluates the attributes available in the filter and provides the best match (es) by using its proprietary algorithm. A Reltio tenant administrator can configure the CREATING NEW ENTITY TYPES You can create a new entity type by using the Data Modeler application. The Create New Entity Types feature in Data Modeler provides the convenience of creating an entity type by using a user interface instead of a JSON file.. Adding an Entity Type. To create a new entity type, click on the Entity Types page. The Add entity type

page appears.

CLOUD MDM, MASTER DATA MANAGEMENT PLATFORM SOLUTION Watch the 30-minute demo webinar Responsive Data in Action. Watch now. The platform is very user friendly from a load, search, manage and extract perspective. The Reltio Team is very approachable from Tech Support up to Exec Level. Great support docs & videos for Data Stewards and developers. The platform has excellent availability.

RELTIO ACADEMY

Develop your skills and expertise in master data management by taking our on-demand courses -- designed for your busy life. Short sections. While the courses can take 2 - 4 hours to complete, the modules in the courses are no longer than 30 minutes. Some take only 5-10 minutes to complete. Topically organized modules. WELCOME TO RELTIO PRODUCT DOCUMENTATIONRELTIO ANNUAL REVENUERELTIO CAREERSRELTIO CLOUDRELTIO REVENUERELTIO STOCK PRICERELTIO TRAINING (855) 360-DATA | Reltio 100 Marine Parkway, Suite 275, Redwood Shores, CA USA 94065 | 2021 ALL CONTENT PROPRIETARY AND CONFIDENTIAL Reltio 100 Marine Parkway, Suite 275, Redwood Shores, CA USA 94065 | 2021 ALL CONTENT PROPRIETARY AND CONFIDENTIAL WELCOME TO RELTIO DOCUMENTATION We have announced the General Availability Release of Reltio Connected Data Platform 2021.1 on Wednesday, February 17th, 2021. The Documentation Portal is updated with content for the 2021.1 GA release. For more information about the release, see the RELTIO PARTNER PROGRAM Partners share Reltio’s vision of fueling the experiences of the future with data that matters most to enterprises. The Reltio Partner Program provides tools, services, and support for partners to develop and market services and solutions. To explore alliance options, please click the "apply" button below and complete and complete an initial CORE CONFIGURATION CERTIFICATION A Reltio Core Configurator is responsible for the high-quality configuration of Reltio solutions. This individual is able to perform configuration-based tasks using Reltio applications and REST API’s. Certification test assesses the following: Differentiate between SOLUTION BRIEF RELTIO CONNECTED CUSTOMER 360 www.reltio.com With increasing data volume and variety, it is more important than ever to have business applications that are both operational and analytical, for a true reliable RELTIO INFORMATION MODEL AND CONFIGURATION CONCEPTS An introduction to Reltio's logical model of the business data and configuration validation. The Reltio Information Model is the unique architecture designed by Reltio to efficiently model the entities, relationships and interactions that form the basis of your business, as well as the classic ideas such as 1:1, 1:M, and M:M for the entities, but in a truly modern manner, freeing you to easily

MATCH CLEANSERS

The cleansers provided by Reltio enchance the matching process. Reltio provides three out-of-the-box data transformation capabilities that you can leverage exclusively within the execution of a match rule to increase the effectiveness of matching. SURVIVORSHIP RULE TYPES Survivorship Rule Types. You can use multiple survivorship rule types to configure your survivorship strategy. In this section, we summarize each type of survivorship rule. For complete details on the rule type and its configuration, refer to the Reltio module, “6.150 Attribute Value Survivorship” within the course “Creating Match Rules CLOUD MDM, MASTER DATA MANAGEMENT PLATFORM SOLUTION Watch the 30-minute demo webinar Responsive Data in Action. Watch now. The platform is very user friendly from a load, search, manage and extract perspective. The Reltio Team is very approachable from Tech Support up to Exec Level. Great support docs & videos for Data Stewards and developers. The platform has excellent availability.

RELTIO ACADEMY

Develop your skills and expertise in master data management by taking our on-demand courses -- designed for your busy life. Short sections. While the courses can take 2 - 4 hours to complete, the modules in the courses are no longer than 30 minutes. Some take only 5-10 minutes to complete. Topically organized modules. WELCOME TO RELTIO PRODUCT DOCUMENTATIONRELTIO ANNUAL REVENUERELTIO CAREERSRELTIO CLOUDRELTIO REVENUERELTIO STOCK PRICERELTIO TRAINING (855) 360-DATA | Reltio 100 Marine Parkway, Suite 275, Redwood Shores, CA USA 94065 | 2021 ALL CONTENT PROPRIETARY AND CONFIDENTIAL Reltio 100 Marine Parkway, Suite 275, Redwood Shores, CA USA 94065 | 2021 ALL CONTENT PROPRIETARY AND CONFIDENTIAL WELCOME TO RELTIO DOCUMENTATION We have announced the General Availability Release of Reltio Connected Data Platform 2021.1 on Wednesday, February 17th, 2021. The Documentation Portal is updated with content for the 2021.1 GA release. For more information about the release, see the RELTIO PARTNER PROGRAM Partners share Reltio’s vision of fueling the experiences of the future with data that matters most to enterprises. The Reltio Partner Program provides tools, services, and support for partners to develop and market services and solutions. To explore alliance options, please click the "apply" button below and complete and complete an initial CORE CONFIGURATION CERTIFICATION A Reltio Core Configurator is responsible for the high-quality configuration of Reltio solutions. This individual is able to perform configuration-based tasks using Reltio applications and REST API’s. Certification test assesses the following: Differentiate between SOLUTION BRIEF RELTIO CONNECTED CUSTOMER 360 www.reltio.com With increasing data volume and variety, it is more important than ever to have business applications that are both operational and analytical, for a true reliable RELTIO INFORMATION MODEL AND CONFIGURATION CONCEPTS An introduction to Reltio's logical model of the business data and configuration validation. The Reltio Information Model is the unique architecture designed by Reltio to efficiently model the entities, relationships and interactions that form the basis of your business, as well as the classic ideas such as 1:1, 1:M, and M:M for the entities, but in a truly modern manner, freeing you to easily

MATCH CLEANSERS

The cleansers provided by Reltio enchance the matching process. Reltio provides three out-of-the-box data transformation capabilities that you can leverage exclusively within the execution of a match rule to increase the effectiveness of matching. SURVIVORSHIP RULE TYPES Survivorship Rule Types. You can use multiple survivorship rule types to configure your survivorship strategy. In this section, we summarize each type of survivorship rule. For complete details on the rule type and its configuration, refer to the Reltio module, “6.150 Attribute Value Survivorship” within the course “Creating Match Rules BECOME RELTIO CERTIFIED TO TAKE YOUR CAREER TO THE NEXT LEVEL Here are the courses you need to complete: Reltio Architecture and Data Model. Reltio Configuration Fundamentals. Loading Data into Reltio. Reference Data Management (RDM) Creating Match Rules. On successful completion of all the courses within a certification program, you will receive a certificate which will be valid for two

years.

WELCOME TO RELTIO DOCUMENTATION We have announced the General Availability Release of Reltio Connected Data Platform 2021.1 on Wednesday, February 17th, 2021. The Documentation Portal is updated with content for the 2021.1 GA release. For more information about the release, see the MASTER DATA MIGRATION: FROM LEGACY MDM TO Step 3: Construct. Then, we’ll build out the MDM configuration in accordance with the design created in the previous stage. We will also help build out the legacy data migration and configure SSO. Step 4: Tune and Test. Next, we will complete system integration testing and user acceptance testing. Step 5: Deploy.

RELTIO SUPPORT

Alerts and Notifications. Alerts and Notifications on Reltio Connected Customer 360 Platform. GOODBYE LEGACY MDM SAY HELLO TO RELTIO 65 legacy MDMs replaced across the globe. “Reltio is at the heart of our digital innovation and customer experience initiatives. Reltio empowers 1000s of sales reps and 100s of data stewards with the most up-to-date trusted customer profiles, including specialities, publications, preferences and consent, which is a requirement in the SURVIVORSHIP RULE TYPES Survivorship Rule Types. You can use multiple survivorship rule types to configure your survivorship strategy. In this section, we summarize each type of survivorship rule. For complete details on the rule type and its configuration, refer to the Reltio module, “6.150 Attribute Value Survivorship” within the course “Creating Match Rules

MATCHING - RELTIO

Matching. Matching involves searching for account records in D&B by using a set of filtering criteria. D&B evaluates the attributes available in the filter and provides the best match (es) by using its proprietary algorithm. A Reltio tenant administrator can configure the CREATING NEW ENTITY TYPES You can create a new entity type by using the Data Modeler application. The Create New Entity Types feature in Data Modeler provides the convenience of creating an entity type by using a user interface instead of a JSON file.. Adding an Entity Type. To create a new entity type, click on the Entity Types page. The Add entity type

page appears.

CROSSWALK PATTERNS

You can define Crosswalk patterns for structuring data from source systems. Data from Source systems can be structured in a number of ways. As an example, the address data for an HCP (Individual) could be provided as follows: 1:1 Flat file with each row containing the HCP details as well as the address. If multiple HCPs worked at the same LS PRODUCT 360 DATA MODEL Home; Solution Accelerators. Reduce your time to value with industry configurations easily applied to your tenant. Life Sciences Product 360. The Life Sciences Product 360 is a preconfigured life sciences product application built on the Reltio Big Data platform.

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CUSTOMER 360

CONNECTED CUSTOMER DATA IS AT THE HEART OF SERVING, PROTECTING AND RETAINING YOUR CUSTOMERS

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RELTIO CONNECTED

CUSTOMER 360

CONNECTED CUSTOMER DATA IS AT THE HEART OF SERVING, PROTECTING AND RETAINING YOUR CUSTOMERS

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THE DATA LEADER’S PRIORITY Pivoting with a Responsive Data Strategy

APRIL 28, 2020

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GARTNER MDM/CDP

ANALYST REPORT

CHOOSE BETWEEN CUSTOMER DATA PLATFORMS AND MDM SOLUTIONS FOR 360-DEGREE CUSTOMER INSIGHTS

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CONNECTED CUSTOMER DATA IS AT THE HEART OF SERVING, PROTECTING AND RETAINING YOUR CUSTOMERS

Drive

Hyper-personalization @ Scale Boost customer acquisition, retention and LTV by creating connected and consistent customer journeys across touchpoints

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Real-time Operations @ Scale Accelerate revenue from new business ideas, shift to digital, and prevent revenue leakage by reimagining customer-centric business

processes

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Compliance @ Scale

Simplify compliance with GDPR, CCPA and emerging regulations for customer consent and communication preferences 30-MIN WEBINAR: THE DISCONNECTED CUSTOMER EXPERIENCE: 4 KEYS TO

BRIDGING THE GAPS

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CONNECTED CUSTOMER 360 A RESPONSIVE APPROACH TO DATA MANAGEMENT * Segment on 1000s of Attributes * Act on Customer Insights * Discover Relationships * Manage Consent & Communication Preferences

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“RELTIO CONNECTED CUSTOMER 360 GIVES US CAPABILITIES TO FUEL THE EXPERIENCES OF THE FUTURE AT HYPERION X WITH THE DATA THAT MATTERS MOST TO OUR BUSINESS. IT GIVES US THE BUSINESS AGILITY, ENTERPRISE SCALE, AND THE INSIGHT-READY DATA WE NEED FOR BIG IDEAS SO WE CAN COMPETE EFFECTIVELY," – Miguel Baptista, Chief Data Officer, Hyperion X

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POWERFUL ENVIRONMENT FOR DATA OPERATIONS & DATA STEWARDS THAT VALUE SPEED AND AGILITY * Flexible data model

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“AT ASTRAZENECA, WE'RE ACCELERATING INNOVATION TO DELIVER LIFE CHANGING MEDICINES AND PERSONALIZED EXPERIENCES, WHILE RESPECTING COMMUNICATION PREFERENCES AND PRIVACY COMPLIANCE. WE'RE IN THE FINAL YEAR OF A 3-YEAR TRANSFORMATION TO MASTER, TRACK AND OPTIMIZE THE USE OF CUSTOMER DATA THROUGHOUT THE ORGANIZATION. WE'RE REPLACING 67 LEGACY MASTER DATA MANAGEMENT SYSTEMS WITH 3 INTERLINKED REGIONAL HUBS IN EUROPE, APAC AND THE US.” – Joanna Walker, Global MDM Architect, AstraZeneca Read Customer Stories INNOVATIVE BRANDS TRUST RELTIO CONNECTED CUSTOMER 360 TO SERVE, PROTECT AND RETAIN CUSTOMERS Shiseido Executive Believes Good Customer Experience Requires Good

Customer Knowledge

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Hyperion X Selects Reltio Connected Customer 360 to Optimise Insights

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