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REFERRALCANDY.COM
25 HOT ECOMMERCE STARTUPS TO WATCH IN 2021 25. Bellroy – Flat Stylish Wallets. 1. Bonobos – A Better Pair of Pants. Bonobos started out with a simple mission to make a better pair of pants, and has since grown to be one of the most popular and respected menswear brands online. Read more about how Bonobos grew to become such a strong ecommerce contender here. 2. HOW WE HANDLE REFERRAL ABUSE, MISUSE AND FRAUD How We Handle Referral Abuse, Misuse and Fraud. Referral programs are one of the best ways to amplify word-of-mouth referrals to your online store. If you’re getting good reviews and positive word-of-mouth, a referral program can take that to the next level. One of the concerns that people have with referral programs is abuse and fraud. JONAH BERGER’S CONTAGIOUS: 75 INFECTIOUS AND CATCHY MARKETING Jonah Berger’s Contagious has shown us that people trust what their friend’s tell them more than advertising claims. But perhaps the best aspect of word-of-mouth marketing is that it’s more targeted. People share products and information with people who will likely benefit from the knowledge. 13 STYLISH EXAMPLES OF WELL-DESIGNED BIGCOMMERCE STORES 1. Skullcandy – high-quality headphones, earphones and more. Skullcandy is a popular brand in personal audio equipment, and their store reflects their attention to style and detail. 2. EZPZ – all-in-one placemat + plate for kids. EZPZ’s site is playful and fun, just like its product. 3. Rollie Nation – “the perfect travelshoe”.
3 REFERRAL PROGRAM WIDGETS (TO GAIN MORE CUSTOMER REFERRALS) 3 Referral Program Widgets (To Gain More Customer Referrals) Each ReferralCandy account comes with a variety of widgets that you can add to your online store to improve your advocates’ user experience and increase the effectiveness of your referral program. Widgets are optional and you can implement only the widgets that are useful toyou.
8 AUDIENCE MARKETING EXAMPLES: HOW BRANDS SELL TO AUDIENCES Here are 8 examples of how successful WOM companies used the tactic of connecting to customers with great success. 1. Moleskine: Featuring Art, drawn on their products by their users! Instagram. moleskine Verified. 263K followers. View Profile. moleskine Verified. 1,681 posts · 263K followers. 5 NESCAFE MARKETING CAMPAIGNS THAT CONVINCED THE WORLD By making its brand relevant in all platforms, Nescafe is able to exhaust all avenues to communicate with its millennial audience. 5. “Good Morning World” 360-degree video campaign: creates immersive breakthrough campaigns. 360-degree videos are a hot trend in socialmedia.
HOW GILLETTE DOMINATES THE WORLD MARKET WITH INNOVATION A few years ago, Gillette lost part of its market share to rivals Harry’s and Dollar Shave Club. These brands promised to deliver cheaper razors to customer’s homes. As a result, Gillette’s sales took a hit and its market share fell by 10 percentage points. The brand launched “ Welcome ” to PARTNERSHIP MARKETING 101: WHAT IS IT & HOW CAN IT DRIVE Partnership marketing is all about collaborating with an individual, firm, or organisation because they possess an area of the market or a pool of target audience your business can benefit from by tapping into. By collaborating with another entity, you expose your brand to a new group of people, driving leads and conversions in the process. 11 OLD EXAMPLES OF SUCCESSFUL MARKETING FROM THE PASTSEE MORE ONREFERRALCANDY.COM
25 HOT ECOMMERCE STARTUPS TO WATCH IN 2021 25. Bellroy – Flat Stylish Wallets. 1. Bonobos – A Better Pair of Pants. Bonobos started out with a simple mission to make a better pair of pants, and has since grown to be one of the most popular and respected menswear brands online. Read more about how Bonobos grew to become such a strong ecommerce contender here. 2. HOW WE HANDLE REFERRAL ABUSE, MISUSE AND FRAUD How We Handle Referral Abuse, Misuse and Fraud. Referral programs are one of the best ways to amplify word-of-mouth referrals to your online store. If you’re getting good reviews and positive word-of-mouth, a referral program can take that to the next level. One of the concerns that people have with referral programs is abuse and fraud. JONAH BERGER’S CONTAGIOUS: 75 INFECTIOUS AND CATCHY MARKETING Jonah Berger’s Contagious has shown us that people trust what their friend’s tell them more than advertising claims. But perhaps the best aspect of word-of-mouth marketing is that it’s more targeted. People share products and information with people who will likely benefit from the knowledge. 13 STYLISH EXAMPLES OF WELL-DESIGNED BIGCOMMERCE STORES 1. Skullcandy – high-quality headphones, earphones and more. Skullcandy is a popular brand in personal audio equipment, and their store reflects their attention to style and detail. 2. EZPZ – all-in-one placemat + plate for kids. EZPZ’s site is playful and fun, just like its product. 3. Rollie Nation – “the perfect travelshoe”.
3 REFERRAL PROGRAM WIDGETS (TO GAIN MORE CUSTOMER REFERRALS) 3 Referral Program Widgets (To Gain More Customer Referrals) Each ReferralCandy account comes with a variety of widgets that you can add to your online store to improve your advocates’ user experience and increase the effectiveness of your referral program. Widgets are optional and you can implement only the widgets that are useful toyou.
8 AUDIENCE MARKETING EXAMPLES: HOW BRANDS SELL TO AUDIENCES Here are 8 examples of how successful WOM companies used the tactic of connecting to customers with great success. 1. Moleskine: Featuring Art, drawn on their products by their users! Instagram. moleskine Verified. 263K followers. View Profile. moleskine Verified. 1,681 posts · 263K followers. 5 NESCAFE MARKETING CAMPAIGNS THAT CONVINCED THE WORLD By making its brand relevant in all platforms, Nescafe is able to exhaust all avenues to communicate with its millennial audience. 5. “Good Morning World” 360-degree video campaign: creates immersive breakthrough campaigns. 360-degree videos are a hot trend in socialmedia.
HOW GILLETTE DOMINATES THE WORLD MARKET WITH INNOVATION A few years ago, Gillette lost part of its market share to rivals Harry’s and Dollar Shave Club. These brands promised to deliver cheaper razors to customer’s homes. As a result, Gillette’s sales took a hit and its market share fell by 10 percentage points. The brand launched “ Welcome ” toREFERRALCANDY
ReferralCandy powers referral marketing programs for online stores of all shapes and sizes. Start your free trial today! HOW TO BEAT AMAZON: AMAZON’S WEAKNESSES AND SHORTCOMINGS 5. Focus On Niche Products. Amazon’s dominance is largely reliant on the convenience it provides to consumers. Bulk toilet paper, basic items found in grocery stores, and household goods are the star players in Amazon’s success. Niche products, however, are not. 5 NESCAFE MARKETING CAMPAIGNS THAT CONVINCED THE WORLD Image: Nescafe. For the past decade, Nescafe has had a number of collaborations with George Clooney.. Among these collaborations include the ‘What Else’ ad which featured two women talking about their dream cup of coffee.. Another is Clooney’s collaboration with long-time friend Danny DeVito. The ad features the two celebrities in a studio commissary. HOW KIT KAT KICKLY BECAME ONE OF THE WORLD'S FAVORITE SNACKS We’ve all heard it before. First launched in 1958, the classic tagline has been one of the most successful brand slogans in history.Close to 60 years later, its effect is still profound. Kit Kat’s tagline is a simple and memorable one that effectively communicates the brand’s vision. HOW A24 BROKE INTO THE HIGHLY COMPETITIVE GLOBAL FILM MARKET How A24 Broke Into The Highly Competitive Global Film Market. A24 is an American film distribution, production, and finance company formed in 2012 by marketing and distribution veterans Daniel Katz, David Fenkel, and John Hodges. It is clear from even a quick glance of its filmography that A24 places the quality of its films above all else WORD OF MOUTH: HOW MCDONALD'S GETS PEOPLE TALKING McDonald’s needs no introduction – it’s the world’s leading fast-food chain, with over 36,000 locations in more than 100 countries worldwide.Unlike many other multi-national corporations, McDonald’s relies heavily on the franchise model, with more than 80% of McDonald’s restaurants being owned by franchisees. McDonald’s has been dishing up hamburgers and fries since 1955 and was HOW FITBIT GREW TO BECOME THE BEST-SELLING FITNESS TRACKER Fitbit went from almost going out of business 7 times to having sales of $745.3 million in 5 years. Initially, Eric Friedman and James Park released Fitbit, but it didn’t gain traction until they got more funding and fine-tuned their marketing approach a couple of years later.. Today, Fitbit owns 77% market share, competing with bigplayers like Nike.
HOW IN-N-OUT BURGERS BECAME AN UNDERGROUND CULT FAVOURITE The trademark colours and crossed palms. From: GreenbergFarrow. A Reddit AMA from an In-N-Out burger associate also emphasized the brand’s focus on presentation: there are even rules for placing food on trays (no more than four fries, or six burgers, or two burgers and two fries). It’s also purportedly why the brand will no longer assemble burgers taller than four patties — no more 100 HOW GUCCI’S DIGITAL STRATEGY MAINTAINED ITS GLOBAL PRESENCE Its website features a plethora of visual content featuring the brand’s collections and campaigns.. The product pages are filled with high-quality images of its products. Additionally, these images can be viewed in multiple angles and consumers can zoom in on the photos. Gucci’s high-quality images and attention to detail prove that it’s a luxury brand, that’s a cut above the rest. WORD-OF-MOUTH: HOW LUSH COSMETICS HIT BILLION-DOLLAR REVENUES Lush Cosmetics are a perfect example of how word-of-mouth marketing should be done. The ‘ethical cosmetics’ company has gone from starting out with a small cult following, to being a retail behemoth in recent years. With latest figures putting total turnover at $1.3 billion for the year to June 2017. 49 SHOPIFY WEBSITES THAT ARE KILLING IT (AND LOOK GOOD TOO) 49 Of The Best Shopify Websites To Inspire You. 1. Rothy’s. Rothy’s is a store that sells washable ballet flats made from recycled materials. ( NOTE: Rothy’s uses ReferralCandy for their referral program!) 2. DeathWish Coffee. DeathWish Coffee sells the world’s strongest coffee. 3. 244 INSANELY POWERFUL WORDS THAT SELL IN EMOTIONAL MARKETING 244 Insanely Powerful Words That Sell in Emotional Marketing. The customer is searching for the perfect product and after all of your hard work and strategic search engine optimization, she comes across your online shop. But it’s buried in a list with nine other shops, all of which are fighting for her fleeting attention, hoping to getthat
HOW WE HANDLE REFERRAL ABUSE, MISUSE AND FRAUD How We Handle Referral Abuse, Misuse and Fraud. Referral programs are one of the best ways to amplify word-of-mouth referrals to your online store. If you’re getting good reviews and positive word-of-mouth, a referral program can take that to the next level. One of the concerns that people have with referral programs is abuse and fraud. 24 BEST ECOMMERCE PRACTICES: EXPLODE YOUR ONLINE SALES10 BEST BUSINESS PRACTICESBEST ECOMMERCE STORE 24 Ecommerce Best Practices To Test On Your Online Store. 1. Stop Using The Sliding Carousel. The carousel has been popular with ecommerce retailers because: That’s what most people have been doing. It looks kinda cool. It showcases the products the store sells in one clean swoop. It’s time to stop. HOW TO SHARE YOUR REFERRAL LINKS The first step that you’ll take in earning referral rewards is to copy the link that is unique to you. This is the link that you will share in emails and on social media. When your friends click on the link, you are credited with the sale if they make a purchase. A cookie is placed on their computer and if they make a purchase within thenext
START WITH WHY: MISSION STATEMENTS SIMON SINEK WOULD APPROVE Firstly, it is clear and to the point – reflecting the purpose of their app, which is to make sure everyone’s responsibilities are clear and well-communicated, effortlessly. Secondly, it is a mission that people want to believe in. Everyone wants a coherent workplace that works together seamlessly. HOW H&M BECAME THE WORLD’S 2ND LARGEST FASHION RETAILER How H&M Became The World’s 2nd Largest Fashion Retailer. Everyone is familiar with the iconic H&M signboard, visible from afar in Times Square, along Champs Elysees, and in every major shopping mall around the world. H&M has become the world’s go-to place for a quick shopping fix, with affordable and sustainable clothing available toall.
HOW KIT KAT KICKLY BECAME ONE OF THE WORLD'S FAVORITE SNACKS We’ve all heard it before. First launched in 1958, the classic tagline has been one of the most successful brand slogans in history.Close to 60 years later, its effect is still profound. Kit Kat’s tagline is a simple and memorable one that effectively communicates the brand’s vision. HOW BUDWEISER MAINTAINS ITSELF AS AMERICA'S BEST BEER BRAND Budweiser is without a doubt America’s best beer brand. The fact that it ranked #25 in Forbes’ list of the World’s Most Valuable Brands and acquired a valuation of $23.4 billion—is a testament to its success.. How does Budweiser keep customers coming back for more? Let’s glance through their recent marketing strategies andcampaigns.
WORD-OF-MOUTH: HOW LUSH COSMETICS HIT BILLION-DOLLAR REVENUES Lush Cosmetics are a perfect example of how word-of-mouth marketing should be done. The ‘ethical cosmetics’ company has gone from starting out with a small cult following, to being a retail behemoth in recent years. With latest figures putting total turnover at $1.3 billion for the year to June 2017. 49 SHOPIFY WEBSITES THAT ARE KILLING IT (AND LOOK GOOD TOO) 49 Of The Best Shopify Websites To Inspire You. 1. Rothy’s. Rothy’s is a store that sells washable ballet flats made from recycled materials. ( NOTE: Rothy’s uses ReferralCandy for their referral program!) 2. DeathWish Coffee. DeathWish Coffee sells the world’s strongest coffee. 3. 244 INSANELY POWERFUL WORDS THAT SELL IN EMOTIONAL MARKETING 244 Insanely Powerful Words That Sell in Emotional Marketing. The customer is searching for the perfect product and after all of your hard work and strategic search engine optimization, she comes across your online shop. But it’s buried in a list with nine other shops, all of which are fighting for her fleeting attention, hoping to getthat
HOW WE HANDLE REFERRAL ABUSE, MISUSE AND FRAUD How We Handle Referral Abuse, Misuse and Fraud. Referral programs are one of the best ways to amplify word-of-mouth referrals to your online store. If you’re getting good reviews and positive word-of-mouth, a referral program can take that to the next level. One of the concerns that people have with referral programs is abuse and fraud. 24 BEST ECOMMERCE PRACTICES: EXPLODE YOUR ONLINE SALES10 BEST BUSINESS PRACTICESBEST ECOMMERCE STORE 24 Ecommerce Best Practices To Test On Your Online Store. 1. Stop Using The Sliding Carousel. The carousel has been popular with ecommerce retailers because: That’s what most people have been doing. It looks kinda cool. It showcases the products the store sells in one clean swoop. It’s time to stop. HOW TO SHARE YOUR REFERRAL LINKS The first step that you’ll take in earning referral rewards is to copy the link that is unique to you. This is the link that you will share in emails and on social media. When your friends click on the link, you are credited with the sale if they make a purchase. A cookie is placed on their computer and if they make a purchase within thenext
START WITH WHY: MISSION STATEMENTS SIMON SINEK WOULD APPROVE Firstly, it is clear and to the point – reflecting the purpose of their app, which is to make sure everyone’s responsibilities are clear and well-communicated, effortlessly. Secondly, it is a mission that people want to believe in. Everyone wants a coherent workplace that works together seamlessly. HOW H&M BECAME THE WORLD’S 2ND LARGEST FASHION RETAILER How H&M Became The World’s 2nd Largest Fashion Retailer. Everyone is familiar with the iconic H&M signboard, visible from afar in Times Square, along Champs Elysees, and in every major shopping mall around the world. H&M has become the world’s go-to place for a quick shopping fix, with affordable and sustainable clothing available toall.
HOW KIT KAT KICKLY BECAME ONE OF THE WORLD'S FAVORITE SNACKS We’ve all heard it before. First launched in 1958, the classic tagline has been one of the most successful brand slogans in history.Close to 60 years later, its effect is still profound. Kit Kat’s tagline is a simple and memorable one that effectively communicates the brand’s vision. HOW BUDWEISER MAINTAINS ITSELF AS AMERICA'S BEST BEER BRAND Budweiser is without a doubt America’s best beer brand. The fact that it ranked #25 in Forbes’ list of the World’s Most Valuable Brands and acquired a valuation of $23.4 billion—is a testament to its success.. How does Budweiser keep customers coming back for more? Let’s glance through their recent marketing strategies andcampaigns.
WORD-OF-MOUTH: HOW LUSH COSMETICS HIT BILLION-DOLLAR REVENUES Lush Cosmetics are a perfect example of how word-of-mouth marketing should be done. The ‘ethical cosmetics’ company has gone from starting out with a small cult following, to being a retail behemoth in recent years. With latest figures putting total turnover at $1.3 billion for the year to June 2017. HOW TO SET UP A REFERRAL PROGRAM FOR YOUR E-COMMERCE STORE The last type of referral reward is a custom reward. This is great if you want to offer a unique brand experience. For example, ThreadBeast, a men’s streetwear brand, gives its advocates a free package of streetwear for referring their friends. In ReferralCandy, youREFERRALCANDY
Imagine your own customers helping you drive new sales! Customer referrals are the key to viral marketing and a thriving business. With ReferralCandy, bring START WITH WHY: MISSION STATEMENTS SIMON SINEK WOULD APPROVE An awesome vision doesn’t magically save a broken brand, but it’s at the core of every great one. Last week, we wrote a post about Simon Sinek’s Golden Circle, exploring how you should start by selling your vision, and not your products.. Your vision has a fundamental role in shaping your company. It reminds you of what to focus on when you wake up every morning and forms the basis of 5 TIPS FOR CREATING A FUN BRAND AMBASSADOR PROGRAM THAT And as a sneaky loophole to dodge ethical responsibility, which is pretty on-point for Alo as a brand, they hire their ambassadors as “freelancers” so that they are not legally required to use the #ad or #sponsored hashtags as indicated by law.. Others, like Arbonne, paytheir
SPORTS MARKETING: 14 BEST CAMPAIGNS IN THE FITNESS INDUSTRY You can’t talk about sports marketing without talking about the largest sportswear brand in the world. Nike is known for many things – for its waffle soles, for its technological innovations, and most recently, for its attempt to break the 2 hour barrier for the marathon.. But underneath all of that, the heart of what Nike does best is storytelling. HOW BUDWEISER MAINTAINS ITSELF AS AMERICA'S BEST BEER BRAND Budweiser is without a doubt America’s best beer brand. The fact that it ranked #25 in Forbes’ list of the World’s Most Valuable Brands and acquired a valuation of $23.4 billion—is a testament to its success.. How does Budweiser keep customers coming back for more? Let’s glance through their recent marketing strategies andcampaigns.
25 HOT ECOMMERCE STARTUPS TO WATCH IN 2021 25. Bellroy – Flat Stylish Wallets. 1. Bonobos – A Better Pair of Pants. Bonobos started out with a simple mission to make a better pair of pants, and has since grown to be one of the most popular and respected menswear brands online. Read more about how Bonobos grew to become such a strong ecommerce contender here. 2. 5 NESCAFE MARKETING CAMPAIGNS THAT CONVINCED THE WORLD By making its brand relevant in all platforms, Nescafe is able to exhaust all avenues to communicate with its millennial audience. 5. “Good Morning World” 360-degree video campaign: creates immersive breakthrough campaigns. 360-degree videos are a hot trend in socialmedia.
4 WAYS TACO BELL BECAME THE MILLENNIAL’S FAVORITE TACO Taco Bell maintains a strong commitment to product innovation. CEO Greg Creed says that “its creations and evolutions are largely — if not wholly — driven by deep insights into customers’ wants and needs, as well as the realisation that food has moved from simply fuel for the body to a life experience.”. In 2012, Taco Bell teamed up with the highly popular Frito-Lay to provide HOW KANYE WEST’S YEEZY BOOST 350S SOLD OUT IN 12 MINUTES How Kanye West’s Yeezy Boost 350s Sold Out In 12 Minutes. Ask any hip-hop or sneaker fan about the coolest shoes around, and the answer will very likely be a Yeezy. In 2015, the Adidas Yeezy Boosts won the FNAA “Shoe of the Year Award”, a nod towards the success of*
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GROW YOUR SALES THROUGH WORD-OF-MOUTH MARKETING Reward your customers for referrals and watch the sales and sharesroll in.
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