HELPING BRANDS CONNECT WITH PEOPLE Razorfish creates unforgettable experiences that connect and enrich people’s lives through digital marketing transformation. WHAT WE DO | MARKETING TRANSFORMATION AGENCY | RAZORFISH connect & enrich. people’s lives. Relaunching Razorfish gave us the opportunity to define what matters most to us. And whether we’re talking about our culture, our clients, or our work, people are at the center of everything we do. people. When we start by understanding what makes people different, we can make work that makes a difference. ABOUT US | NOT YOUR TRADITIONAL AGENCY | RAZORFISH We thrive on building diverse teams with unique ideas. Our teams work across the country to embrace differences, build relationships, and

grow businesses.

NEWS AND UPDATES

Razorfish’s Chief Creative on Why 5G Is Going to Be a Game Changer. Our own chief creative, Anthony Yell, spoke to Adobe about creative trends and inspiration, as well as some of the work he is most proud of. Find out his insights around data + creativity and how 5G will be a game-changer for the creative community. CMO by Adobe • October

2020.

CASE STUDIES AND CLIENT WORK We have the opportunity to work with many brands across different industries. Explore some of the work we are proud of. CAREERS | WORK WITH US | RAZORFISH We make it a point to show how much we love the people that work here, whether that means enabling seamless collaboration across disciplines and locations or adapting the way we work to help balance work and life. Oh and did we mention virtual happy hours and free meditation apps? Working at razorfish is like working with an extended family.

ADAPTIVE SPACES

Adaptive Spaces is for any brand, business or organization with a physical footprint—whether your space has stayed open with temporary fixes or you’re currently closed. INTERACTIVE BRAND EXPERIENCE Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took

guests on a

PROJECT WITH A PURPOSE Journey. We facilitated a partnership between Dove, Getty Images and Girlgaze to create Project #ShowUs – the world’s largest stock photo library created entirely by female-identifying and non-binary individuals – in order to shatter beauty stereotypes. The collection includes over 10,000 photographs from 39 countries (and counting!), depicting women exactly as they are, not as others RE-IMAGING THE CONSUMER JOURNEY Journey. Our reimagining of the brand started with a core insight: Cadillacs have always been considered a symbol of success. Cadillac’s DNA has always embodied this “move-up” mentality – in fact, we discovered the symbol of rising to the top has even been hidden in the brand’s most iconic feature, the Cadillac Crest, for over 100 years.. The perfect moment to celebrate Cadillac’s HELPING BRANDS CONNECT WITH PEOPLE Razorfish creates unforgettable experiences that connect and enrich people’s lives through digital marketing transformation. WHAT WE DO | MARKETING TRANSFORMATION AGENCY | RAZORFISH connect & enrich. people’s lives. Relaunching Razorfish gave us the opportunity to define what matters most to us. And whether we’re talking about our culture, our clients, or our work, people are at the center of everything we do. people. When we start by understanding what makes people different, we can make work that makes a difference. ABOUT US | NOT YOUR TRADITIONAL AGENCY | RAZORFISH We thrive on building diverse teams with unique ideas. Our teams work across the country to embrace differences, build relationships, and

grow businesses.

NEWS AND UPDATES

Razorfish’s Chief Creative on Why 5G Is Going to Be a Game Changer. Our own chief creative, Anthony Yell, spoke to Adobe about creative trends and inspiration, as well as some of the work he is most proud of. Find out his insights around data + creativity and how 5G will be a game-changer for the creative community. CMO by Adobe • October

2020.

CASE STUDIES AND CLIENT WORK We have the opportunity to work with many brands across different industries. Explore some of the work we are proud of. CAREERS | WORK WITH US | RAZORFISH We make it a point to show how much we love the people that work here, whether that means enabling seamless collaboration across disciplines and locations or adapting the way we work to help balance work and life. Oh and did we mention virtual happy hours and free meditation apps? Working at razorfish is like working with an extended family.

ADAPTIVE SPACES

Adaptive Spaces is for any brand, business or organization with a physical footprint—whether your space has stayed open with temporary fixes or you’re currently closed. INTERACTIVE BRAND EXPERIENCE Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took

guests on a

PROJECT WITH A PURPOSE Journey. We facilitated a partnership between Dove, Getty Images and Girlgaze to create Project #ShowUs – the world’s largest stock photo library created entirely by female-identifying and non-binary individuals – in order to shatter beauty stereotypes. The collection includes over 10,000 photographs from 39 countries (and counting!), depicting women exactly as they are, not as others RE-IMAGING THE CONSUMER JOURNEY Journey. Our reimagining of the brand started with a core insight: Cadillacs have always been considered a symbol of success. Cadillac’s DNA has always embodied this “move-up” mentality – in fact, we discovered the symbol of rising to the top has even been hidden in the brand’s most iconic feature, the Cadillac Crest, for over 100 years.. The perfect moment to celebrate Cadillac’s

NEWS AND UPDATES

Razorfish’s Chief Creative on Why 5G Is Going to Be a Game Changer. Our own chief creative, Anthony Yell, spoke to Adobe about creative trends and inspiration, as well as some of the work he is most proud of. Find out his insights around data + creativity and how 5G will be a game-changer for the creative community. CMO by Adobe • October

2020.

INTERACTIVE BRAND EXPERIENCE Can an immersive experience help bring an iconic story to life? Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took ADAPTING DURING COVID-19 Orangetheory’s marketing transformation has given them the power to evolve and generate seamless experiences for current and future members, as well as franchisees. 45K additional classes booked during week of launch. 97% class attendance rate during week of launch. 83% higher lead gen rate. “. REVOLUTIONIZING PAINTING Journey. With Pantone Studio, we built an app that let designers sample color in the real world with their phone’s camera and have it automatically matched to Pantone’s library of more than 10,000 colors.. We also included tools such as Pantone Color Institute trends & forecasting, profiles on leading artists, color of the year, and imagery from Pantone Canvas.

RADICAL RELEVANCY

Brands are looking to connect more authentically and convert more reliably. Addressing those overlapping needs with custom-calibrated precision, Radical Relevancy is a powerful platform solution for creating, targeting, delivering, and optimizing personalized ad experiences. After all, where “relevancy” meets the road is at

scale.

TIMES SQUARE GRAPHIC DISPLAY How do you get attention in Times Square? Background. It’s not often you get a chance to design for the world’s largest 4K screen, but that was the opportunity Second Story, part of Razorfish, had with Vornado Realty Trust.Almost 10 stories high and as long as a city block, the screen uses 23 million pixels to deliver a picture like never before seen – and Vornado partnered with us to DISPO: THE ANTI-SOCIAL SOCIAL PLATFORM Dispo, inspired by old school disposable cameras (anyone feel old yet?), is a no-frills photo app building bigtime momentum. No filters, no hashtags, no over-glossed fame-hacking – just one-shot photos that can be stored in virtual camera rolls. Its biggest anti-social trait: users need to wait overnight for their photos to process.

THE WTFS WITH NFTS?

Recently, the artist known as Beeple set a record of $69 Million for the sale of a piece of digital artwork via a Christie’s auction. The collaged Jpeg was made, or “minted,” this past February as a NFT (a nonfungible token), of which the sales record or certificate of ownership and authenticity is recorded on the blockchain. We explore compelling ways brands can start to play in this space.

RAZORFISH

Razorfish

RAZORFISH COMMERCE

� 2014 Razorfish Platforms. All Rights Reserved. HELPING BRANDS CONNECT WITH PEOPLE Razorfish creates unforgettable experiences that connect and enrich people’s lives through digital marketing transformation. WHAT WE DO | MARKETING TRANSFORMATION AGENCY | RAZORFISH connect & enrich. people’s lives. Relaunching Razorfish gave us the opportunity to define what matters most to us. And whether we’re talking about our culture, our clients, or our work, people are at the center of everything we do. people. When we start by understanding what makes people different, we can make work that makes a difference. ABOUT US | NOT YOUR TRADITIONAL AGENCY | RAZORFISH We thrive on building diverse teams with unique ideas. Our teams work across the country to embrace differences, build relationships, and

grow businesses.

NEWS AND UPDATES

Razorfish’s Chief Creative on Why 5G Is Going to Be a Game Changer. Our own chief creative, Anthony Yell, spoke to Adobe about creative trends and inspiration, as well as some of the work he is most proud of. Find out his insights around data + creativity and how 5G will be a game-changer for the creative community. CMO by Adobe • October

2020.

CASE STUDIES AND CLIENT WORK We have the opportunity to work with many brands across different industries. Explore some of the work we are proud of. CAREERS | WORK WITH US | RAZORFISH We make it a point to show how much we love the people that work here, whether that means enabling seamless collaboration across disciplines and locations or adapting the way we work to help balance work and life. Oh and did we mention virtual happy hours and free meditation apps? Working at razorfish is like working with an extended family.

ADAPTIVE SPACES

Adaptive Spaces is for any brand, business or organization with a physical footprint—whether your space has stayed open with temporary fixes or you’re currently closed. INTERACTIVE BRAND EXPERIENCE Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took

guests on a

PROJECT WITH A PURPOSE Journey. We facilitated a partnership between Dove, Getty Images and Girlgaze to create Project #ShowUs – the world’s largest stock photo library created entirely by female-identifying and non-binary individuals – in order to shatter beauty stereotypes. The collection includes over 10,000 photographs from 39 countries (and counting!), depicting women exactly as they are, not as others RE-IMAGING THE CONSUMER JOURNEY Journey. Our reimagining of the brand started with a core insight: Cadillacs have always been considered a symbol of success. Cadillac’s DNA has always embodied this “move-up” mentality – in fact, we discovered the symbol of rising to the top has even been hidden in the brand’s most iconic feature, the Cadillac Crest, for over 100 years.. The perfect moment to celebrate Cadillac’s HELPING BRANDS CONNECT WITH PEOPLE Razorfish creates unforgettable experiences that connect and enrich people’s lives through digital marketing transformation. WHAT WE DO | MARKETING TRANSFORMATION AGENCY | RAZORFISH connect & enrich. people’s lives. Relaunching Razorfish gave us the opportunity to define what matters most to us. And whether we’re talking about our culture, our clients, or our work, people are at the center of everything we do. people. When we start by understanding what makes people different, we can make work that makes a difference. ABOUT US | NOT YOUR TRADITIONAL AGENCY | RAZORFISH We thrive on building diverse teams with unique ideas. Our teams work across the country to embrace differences, build relationships, and

grow businesses.

NEWS AND UPDATES

Razorfish’s Chief Creative on Why 5G Is Going to Be a Game Changer. Our own chief creative, Anthony Yell, spoke to Adobe about creative trends and inspiration, as well as some of the work he is most proud of. Find out his insights around data + creativity and how 5G will be a game-changer for the creative community. CMO by Adobe • October

2020.

CASE STUDIES AND CLIENT WORK We have the opportunity to work with many brands across different industries. Explore some of the work we are proud of. CAREERS | WORK WITH US | RAZORFISH We make it a point to show how much we love the people that work here, whether that means enabling seamless collaboration across disciplines and locations or adapting the way we work to help balance work and life. Oh and did we mention virtual happy hours and free meditation apps? Working at razorfish is like working with an extended family.

ADAPTIVE SPACES

Adaptive Spaces is for any brand, business or organization with a physical footprint—whether your space has stayed open with temporary fixes or you’re currently closed. INTERACTIVE BRAND EXPERIENCE Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took

guests on a

PROJECT WITH A PURPOSE Journey. We facilitated a partnership between Dove, Getty Images and Girlgaze to create Project #ShowUs – the world’s largest stock photo library created entirely by female-identifying and non-binary individuals – in order to shatter beauty stereotypes. The collection includes over 10,000 photographs from 39 countries (and counting!), depicting women exactly as they are, not as others RE-IMAGING THE CONSUMER JOURNEY Journey. Our reimagining of the brand started with a core insight: Cadillacs have always been considered a symbol of success. Cadillac’s DNA has always embodied this “move-up” mentality – in fact, we discovered the symbol of rising to the top has even been hidden in the brand’s most iconic feature, the Cadillac Crest, for over 100 years.. The perfect moment to celebrate Cadillac’s

RADICAL RELEVANCY

Brands are looking to connect more authentically and convert more reliably. Addressing those overlapping needs with custom-calibrated precision, Radical Relevancy is a powerful platform solution for creating, targeting, delivering, and optimizing personalized ad experiences. After all, where “relevancy” meets the road is at

scale.

INTERACTIVE BRAND EXPERIENCE Can an immersive experience help bring an iconic story to life? Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took ADAPTING DURING COVID-19 Orangetheory’s marketing transformation has given them the power to evolve and generate seamless experiences for current and future members, as well as franchisees. 45K additional classes booked during week of launch. 97% class attendance rate during week of launch. 83% higher lead gen rate. “. REVOLUTIONIZING PAINTING Journey. With Pantone Studio, we built an app that let designers sample color in the real world with their phone’s camera and have it automatically matched to Pantone’s library of more than 10,000 colors.. We also included tools such as Pantone Color Institute trends & forecasting, profiles on leading artists, color of the year, and imagery from Pantone Canvas. REPOSITIONING DIGITAL BRAND Our unique blend of innovation and storytelling has helped drive global demand, increasing overall sales volume by 30% from 2.4 million cases to 3.2 million, making Patrón the experience/digital leader and a top 5 global brand in the alcohol category. Our work is a key piece of the brand’s growth and has led to additional work within Bacardi TIMES SQUARE GRAPHIC DISPLAY How do you get attention in Times Square? Background. It’s not often you get a chance to design for the world’s largest 4K screen, but that was the opportunity Second Story, part of Razorfish, had with Vornado Realty Trust.Almost 10 stories high and as long as a city block, the screen uses 23 million pixels to deliver a picture like never before seen – and Vornado partnered with us to

THE WTFS WITH NFTS?

Recently, the artist known as Beeple set a record of $69 Million for the sale of a piece of digital artwork via a Christie’s auction. The collaged Jpeg was made, or “minted,” this past February as a NFT (a nonfungible token), of which the sales record or certificate of ownership and authenticity is recorded on the blockchain. We explore compelling ways brands can start to play in this space. MAKING AN IMPACT BY SPENDING LESS How do you compete when competitors spend 5x more on marketing? Background. In the United States, Alfa Romeo is a challenger brand with an attitude, but it faces stiff competition. BMW, Mercedes-Benz, and Audi enjoy loyal owners, extensive vehicle lineups, and substantial advertising budgets.

RAZORFISH

Razorfish

RAZORFISH COMMERCE

� 2014 Razorfish Platforms. All Rights Reserved. HELPING BRANDS CONNECT WITH PEOPLE Razorfish creates unforgettable experiences that connect and enrich people’s lives through digital marketing transformation. ABOUT US | NOT YOUR TRADITIONAL AGENCY | RAZORFISH We thrive on building diverse teams with unique ideas. Our teams work across the country to embrace differences, build relationships, and

grow businesses.

WHAT WE DO | MARKETING TRANSFORMATION AGENCY | RAZORFISH connect & enrich. people’s lives. Relaunching Razorfish gave us the opportunity to define what matters most to us. And whether we’re talking about our culture, our clients, or our work, people are at the center of everything we do. people. When we start by understanding what makes people different, we can make work that makes a difference.

NEWS AND UPDATES

Razorfish’s Chief Creative on Why 5G Is Going to Be a Game Changer. Our own chief creative, Anthony Yell, spoke to Adobe about creative trends and inspiration, as well as some of the work he is most proud of. Find out his insights around data + creativity and how 5G will be a game-changer for the creative community. CMO by Adobe • October

2020.

CASE STUDIES AND CLIENT WORK We have the opportunity to work with many brands across different industries. Explore some of the work we are proud of. CAREERS | WORK WITH US | RAZORFISH We make it a point to show how much we love the people that work here, whether that means enabling seamless collaboration across disciplines and locations or adapting the way we work to help balance work and life. Oh and did we mention virtual happy hours and free meditation apps? Working at razorfish is like working with an extended family.

LIGHTNING COMMERCE

Untapped benefits for brands. To make direct-to-consumer capabilities happen quickly, our Lightning Commerce solution adeptly integrates storefront services from Publicis Sapient, merchandise and marketing services from Razorfish, and back-office services from top eCommerce company Radial. The result of this partnership is a comprehensive

super

INTERACTIVE BRAND EXPERIENCE Can an immersive experience help bring an iconic story to life? Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took PROJECT WITH A PURPOSE Journey. We facilitated a partnership between Dove, Getty Images and Girlgaze to create Project #ShowUs – the world’s largest stock photo library created entirely by female-identifying and non-binary individuals – in order to shatter beauty stereotypes. The collection includes over 10,000 photographs from 39 countries (and counting!), depicting women exactly as they are, not as others RE-IMAGING THE CONSUMER JOURNEY Journey. Our reimagining of the brand started with a core insight: Cadillacs have always been considered a symbol of success. Cadillac’s DNA has always embodied this “move-up” mentality – in fact, we discovered the symbol of rising to the top has even been hidden in the brand’s most iconic feature, the Cadillac Crest, for over 100 years.. The perfect moment to celebrate Cadillac’s HELPING BRANDS CONNECT WITH PEOPLE Razorfish creates unforgettable experiences that connect and enrich people’s lives through digital marketing transformation. ABOUT US | NOT YOUR TRADITIONAL AGENCY | RAZORFISH We thrive on building diverse teams with unique ideas. Our teams work across the country to embrace differences, build relationships, and

grow businesses.

WHAT WE DO | MARKETING TRANSFORMATION AGENCY | RAZORFISH connect & enrich. people’s lives. Relaunching Razorfish gave us the opportunity to define what matters most to us. And whether we’re talking about our culture, our clients, or our work, people are at the center of everything we do. people. When we start by understanding what makes people different, we can make work that makes a difference.

NEWS AND UPDATES

Razorfish’s Chief Creative on Why 5G Is Going to Be a Game Changer. Our own chief creative, Anthony Yell, spoke to Adobe about creative trends and inspiration, as well as some of the work he is most proud of. Find out his insights around data + creativity and how 5G will be a game-changer for the creative community. CMO by Adobe • October

2020.

CASE STUDIES AND CLIENT WORK We have the opportunity to work with many brands across different industries. Explore some of the work we are proud of. CAREERS | WORK WITH US | RAZORFISH We make it a point to show how much we love the people that work here, whether that means enabling seamless collaboration across disciplines and locations or adapting the way we work to help balance work and life. Oh and did we mention virtual happy hours and free meditation apps? Working at razorfish is like working with an extended family.

LIGHTNING COMMERCE

Untapped benefits for brands. To make direct-to-consumer capabilities happen quickly, our Lightning Commerce solution adeptly integrates storefront services from Publicis Sapient, merchandise and marketing services from Razorfish, and back-office services from top eCommerce company Radial. The result of this partnership is a comprehensive

super

INTERACTIVE BRAND EXPERIENCE Can an immersive experience help bring an iconic story to life? Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took PROJECT WITH A PURPOSE Journey. We facilitated a partnership between Dove, Getty Images and Girlgaze to create Project #ShowUs – the world’s largest stock photo library created entirely by female-identifying and non-binary individuals – in order to shatter beauty stereotypes. The collection includes over 10,000 photographs from 39 countries (and counting!), depicting women exactly as they are, not as others RE-IMAGING THE CONSUMER JOURNEY Journey. Our reimagining of the brand started with a core insight: Cadillacs have always been considered a symbol of success. Cadillac’s DNA has always embodied this “move-up” mentality – in fact, we discovered the symbol of rising to the top has even been hidden in the brand’s most iconic feature, the Cadillac Crest, for over 100 years.. The perfect moment to celebrate Cadillac’s INTERACTIVE BRAND EXPERIENCE Can an immersive experience help bring an iconic story to life? Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took ADAPTING DURING COVID-19 Orangetheory’s marketing transformation has given them the power to evolve and generate seamless experiences for current and future members, as well as franchisees. 45K additional classes booked during week of launch. 97% class attendance rate during week of launch. 83% higher lead gen rate. “. REVOLUTIONIZING PAINTING Journey. With Pantone Studio, we built an app that let designers sample color in the real world with their phone’s camera and have it automatically matched to Pantone’s library of more than 10,000 colors.. We also included tools such as Pantone Color Institute trends & forecasting, profiles on leading artists, color of the year, and imagery from Pantone Canvas.

RADICAL RELEVANCY

Brands are looking to connect more authentically and convert more reliably. Addressing those overlapping needs with custom-calibrated precision, Radical Relevancy is a powerful platform solution for creating, targeting, delivering, and optimizing personalized ad experiences. After all, where “relevancy” meets the road is at

scale.

REPOSITIONING DIGITAL BRAND Our unique blend of innovation and storytelling has helped drive global demand, increasing overall sales volume by 30% from 2.4 million cases to 3.2 million, making Patrón the experience/digital leader and a top 5 global brand in the alcohol category. Our work is a key piece of the brand’s growth and has led to additional work within Bacardi TIMES SQUARE GRAPHIC DISPLAY How do you get attention in Times Square? Background. It’s not often you get a chance to design for the world’s largest 4K screen, but that was the opportunity Second Story, part of Razorfish, had with Vornado Realty Trust.Almost 10 stories high and as long as a city block, the screen uses 23 million pixels to deliver a picture like never before seen – and Vornado partnered with us to

THE WTFS WITH NFTS?

Recently, the artist known as Beeple set a record of $69 Million for the sale of a piece of digital artwork via a Christie’s auction. The collaged Jpeg was made, or “minted,” this past February as a NFT (a nonfungible token), of which the sales record or certificate of ownership and authenticity is recorded on the blockchain. We explore compelling ways brands can start to play in this space. MAKING AN IMPACT BY SPENDING LESS How do you compete when competitors spend 5x more on marketing? Background. In the United States, Alfa Romeo is a challenger brand with an attitude, but it faces stiff competition. BMW, Mercedes-Benz, and Audi enjoy loyal owners, extensive vehicle lineups, and substantial advertising budgets.

RAZORFISH

Razorfish

RAZORFISH COMMERCE

� 2014 Razorfish Platforms. All Rights Reserved. HELPING BRANDS CONNECT WITH PEOPLE Razorfish creates unforgettable experiences that connect and enrich people’s lives through digital marketing transformation. WHAT WE DO | MARKETING TRANSFORMATION AGENCY | RAZORFISH connect & enrich. people’s lives. Relaunching Razorfish gave us the opportunity to define what matters most to us. And whether we’re talking about our culture, our clients, or our work, people are at the center of everything we do. people. When we start by understanding what makes people different, we can make work that makes a difference. ABOUT US | NOT YOUR TRADITIONAL AGENCY | RAZORFISH We thrive on building diverse teams with unique ideas. Our teams work across the country to embrace differences, build relationships, and

grow businesses.

CAREERS | WORK WITH US | RAZORFISH We make it a point to show how much we love the people that work here, whether that means enabling seamless collaboration across disciplines and locations or adapting the way we work to help balance work and life. Oh and did we mention virtual happy hours and free meditation apps? Working at razorfish is like working with an extended family. ADAPTING DURING COVID-19 Orangetheory’s marketing transformation has given them the power to evolve and generate seamless experiences for current and future members, as well as franchisees. 45K additional classes booked during week of launch. 97% class attendance rate during week of launch. 83% higher lead gen rate. “.

LIGHTNING COMMERCE

Untapped benefits for brands. To make direct-to-consumer capabilities happen quickly, our Lightning Commerce solution adeptly integrates storefront services from Publicis Sapient, merchandise and marketing services from Razorfish, and back-office services from top eCommerce company Radial. The result of this partnership is a comprehensive

super

INTERACTIVE BRAND EXPERIENCE Can an immersive experience help bring an iconic story to life? Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took PROJECT WITH A PURPOSE Journey. We facilitated a partnership between Dove, Getty Images and Girlgaze to create Project #ShowUs – the world’s largest stock photo library created entirely by female-identifying and non-binary individuals – in order to shatter beauty stereotypes. The collection includes over 10,000 photographs from 39 countries (and counting!), depicting women exactly as they are, not as others REPOSITIONING DIGITAL BRAND Our unique blend of innovation and storytelling has helped drive global demand, increasing overall sales volume by 30% from 2.4 million cases to 3.2 million, making Patrón the experience/digital leader and a top 5 global brand in the alcohol category. Our work is a key piece of the brand’s growth and has led to additional work within Bacardi RE-IMAGING THE CONSUMER JOURNEY Journey. Our reimagining of the brand started with a core insight: Cadillacs have always been considered a symbol of success. Cadillac’s DNA has always embodied this “move-up” mentality – in fact, we discovered the symbol of rising to the top has even been hidden in the brand’s most iconic feature, the Cadillac Crest, for over 100 years.. The perfect moment to celebrate Cadillac’s HELPING BRANDS CONNECT WITH PEOPLE Razorfish creates unforgettable experiences that connect and enrich people’s lives through digital marketing transformation. WHAT WE DO | MARKETING TRANSFORMATION AGENCY | RAZORFISH connect & enrich. people’s lives. Relaunching Razorfish gave us the opportunity to define what matters most to us. And whether we’re talking about our culture, our clients, or our work, people are at the center of everything we do. people. When we start by understanding what makes people different, we can make work that makes a difference. ABOUT US | NOT YOUR TRADITIONAL AGENCY | RAZORFISH We thrive on building diverse teams with unique ideas. Our teams work across the country to embrace differences, build relationships, and

grow businesses.

CAREERS | WORK WITH US | RAZORFISH We make it a point to show how much we love the people that work here, whether that means enabling seamless collaboration across disciplines and locations or adapting the way we work to help balance work and life. Oh and did we mention virtual happy hours and free meditation apps? Working at razorfish is like working with an extended family. ADAPTING DURING COVID-19 Orangetheory’s marketing transformation has given them the power to evolve and generate seamless experiences for current and future members, as well as franchisees. 45K additional classes booked during week of launch. 97% class attendance rate during week of launch. 83% higher lead gen rate. “.

LIGHTNING COMMERCE

Untapped benefits for brands. To make direct-to-consumer capabilities happen quickly, our Lightning Commerce solution adeptly integrates storefront services from Publicis Sapient, merchandise and marketing services from Razorfish, and back-office services from top eCommerce company Radial. The result of this partnership is a comprehensive

super

INTERACTIVE BRAND EXPERIENCE Can an immersive experience help bring an iconic story to life? Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took PROJECT WITH A PURPOSE Journey. We facilitated a partnership between Dove, Getty Images and Girlgaze to create Project #ShowUs – the world’s largest stock photo library created entirely by female-identifying and non-binary individuals – in order to shatter beauty stereotypes. The collection includes over 10,000 photographs from 39 countries (and counting!), depicting women exactly as they are, not as others REPOSITIONING DIGITAL BRAND Our unique blend of innovation and storytelling has helped drive global demand, increasing overall sales volume by 30% from 2.4 million cases to 3.2 million, making Patrón the experience/digital leader and a top 5 global brand in the alcohol category. Our work is a key piece of the brand’s growth and has led to additional work within Bacardi RE-IMAGING THE CONSUMER JOURNEY Journey. Our reimagining of the brand started with a core insight: Cadillacs have always been considered a symbol of success. Cadillac’s DNA has always embodied this “move-up” mentality – in fact, we discovered the symbol of rising to the top has even been hidden in the brand’s most iconic feature, the Cadillac Crest, for over 100 years.. The perfect moment to celebrate Cadillac’s

NEWS AND UPDATES

Razorfish’s Chief Creative on Why 5G Is Going to Be a Game Changer. Our own chief creative, Anthony Yell, spoke to Adobe about creative trends and inspiration, as well as some of the work he is most proud of. Find out his insights around data + creativity and how 5G will be a game-changer for the creative community. CMO by Adobe • October

2020.

CASE STUDIES AND CLIENT WORK We have the opportunity to work with many brands across different industries. Explore some of the work we are proud of. INTERACTIVE BRAND EXPERIENCE Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took

guests on a

ADAPTING DURING COVID-19 Orangetheory’s marketing transformation has given them the power to evolve and generate seamless experiences for current and future members, as well as franchisees. 45K additional classes booked during week of launch. 97% class attendance rate during week of launch. 83% higher lead gen rate. “. 2020 HOLIDAY INSTAGRAM LENS Phew, 2020 was well, something.But it’s a New Year and we’re hopeful that it will be a little brighter than the last. To spread some joy to friends and family, try our new Instagram Effect, Snowflake Wishes.It creates a unique snowflake based on the sound of your cheerful message.

RADICAL RELEVANCY

Brands are looking to connect more authentically and convert more reliably. Addressing those overlapping needs with custom-calibrated precision, Radical Relevancy is a powerful platform solution for creating, targeting, delivering, and optimizing personalized ad experiences. After all, where “relevancy” meets the road is at

scale.

TIMES SQUARE GRAPHIC DISPLAY Background. It’s not often you get a chance to design for the world’s largest 4K screen, but that was the opportunity Second Story, part of Razorfish, had with Vornado Realty Trust. Almost 10 stories high and as long as a city block, the screen uses 23 million pixels to deliver a picture like never before seen – and Vornado

partnered with

THE WTFS WITH NFTS?

Recently, the artist known as Beeple set a record of $69 Million for the sale of a piece of digital artwork via a Christie’s auction. The collaged Jpeg was made, or “minted,” this past February as a NFT (a nonfungible token), of which the sales record or certificate of ownership and authenticity is recorded on the blockchain. We explore compelling ways brands can start to play in this space. LISTENING TO AND ENGAGING CONSUMERS Journey. After receiving handwritten letters of how Viviscal had helped multiple women regain their confidence through hair growth, we made the decision to change the way we spoke. Instead of talking at women dealing with hair loss, it was time to start listening to them, and championing their first-hand experiences with the product.

RAZORFISH COMMERCE

� 2014 Razorfish Platforms. All Rights Reserved. HELPING BRANDS CONNECT WITH PEOPLE Razorfish creates unforgettable experiences that connect and enrich people’s lives through digital marketing transformation. ABOUT US | NOT YOUR TRADITIONAL AGENCY | RAZORFISH We thrive on building diverse teams with unique ideas. Our teams work across the country to embrace differences, build relationships, and

grow businesses.

WHAT WE DO | MARKETING TRANSFORMATION AGENCY | RAZORFISH Relaunching Razorfish gave us the opportunity to define what matters most to us. And whether we’re talking about our culture, our clients, or our work, people are at the center of everything we do. CAREERS | WORK WITH US | RAZORFISH Great work starts with great culture. We make it a point to show how much we love the people that work here, whether that means enabling seamless collaboration across disciplines and locations or adapting the way we work to help balance work and life.

LIGHTNING COMMERCE

Untapped benefits for brands. To make direct-to-consumer capabilities happen quickly, our Lightning Commerce solution adeptly integrates storefront services from Publicis Sapient, merchandise and marketing services from Razorfish, and back-office services from top eCommerce

company Radial.

ADAPTING DURING COVID-19 How can the right technology open the door for growth? Background. As the fastest-growing fitness franchise in the world, Orangetheory had become so focused on members in the studio, they were missing key opportunities to expand and gain results across their digital platforms. They needed a complete transformation to more effectively target potential customers and engage current members INTERACTIVE BRAND EXPERIENCE Can an immersive experience help bring an iconic story to life? Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took PROJECT WITH A PURPOSE Journey. We facilitated a partnership between Dove, Getty Images and Girlgaze to create Project #ShowUs – the world’s largest stock photo library created entirely by female-identifying and non-binary individuals – in order to shatter beauty stereotypes. The collection includes over 10,000 photographs from 39 countries (and counting!), depicting women exactly as they are, not as others REPOSITIONING DIGITAL BRAND Learn how Razorfish worked with Patrón Tequila to reposition the luxury tequila brand to increase brand awareness, loyalty and sales. RE-IMAGING THE CONSUMER JOURNEY Journey. Our reimagining of the brand started with a core insight: Cadillacs have always been considered a symbol of success. Cadillac’s DNA has always embodied this “move-up” mentality – in fact, we discovered the symbol of rising to the top has even been hidden in the brand’s most iconic feature, the Cadillac Crest, for over 100 years.. The perfect moment to celebrate Cadillac’s HELPING BRANDS CONNECT WITH PEOPLE Razorfish creates unforgettable experiences that connect and enrich people’s lives through digital marketing transformation. ABOUT US | NOT YOUR TRADITIONAL AGENCY | RAZORFISH We thrive on building diverse teams with unique ideas. Our teams work across the country to embrace differences, build relationships, and

grow businesses.

WHAT WE DO | MARKETING TRANSFORMATION AGENCY | RAZORFISH Relaunching Razorfish gave us the opportunity to define what matters most to us. And whether we’re talking about our culture, our clients, or our work, people are at the center of everything we do. CAREERS | WORK WITH US | RAZORFISH Great work starts with great culture. We make it a point to show how much we love the people that work here, whether that means enabling seamless collaboration across disciplines and locations or adapting the way we work to help balance work and life.

LIGHTNING COMMERCE

Untapped benefits for brands. To make direct-to-consumer capabilities happen quickly, our Lightning Commerce solution adeptly integrates storefront services from Publicis Sapient, merchandise and marketing services from Razorfish, and back-office services from top eCommerce

company Radial.

ADAPTING DURING COVID-19 How can the right technology open the door for growth? Background. As the fastest-growing fitness franchise in the world, Orangetheory had become so focused on members in the studio, they were missing key opportunities to expand and gain results across their digital platforms. They needed a complete transformation to more effectively target potential customers and engage current members INTERACTIVE BRAND EXPERIENCE Can an immersive experience help bring an iconic story to life? Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took PROJECT WITH A PURPOSE Journey. We facilitated a partnership between Dove, Getty Images and Girlgaze to create Project #ShowUs – the world’s largest stock photo library created entirely by female-identifying and non-binary individuals – in order to shatter beauty stereotypes. The collection includes over 10,000 photographs from 39 countries (and counting!), depicting women exactly as they are, not as others REPOSITIONING DIGITAL BRAND Learn how Razorfish worked with Patrón Tequila to reposition the luxury tequila brand to increase brand awareness, loyalty and sales. RE-IMAGING THE CONSUMER JOURNEY Journey. Our reimagining of the brand started with a core insight: Cadillacs have always been considered a symbol of success. Cadillac’s DNA has always embodied this “move-up” mentality – in fact, we discovered the symbol of rising to the top has even been hidden in the brand’s most iconic feature, the Cadillac Crest, for over 100 years.. The perfect moment to celebrate Cadillac’s

NEWS AND UPDATES

Stay up to date on the latest news with Razorfish. Our teams and partners collaborate to be ahead of market trends. CASE STUDIES AND CLIENT WORK We have the opportunity to work with many brands across different industries. Explore some of the work we are proud of. ADAPTING DURING COVID-19 How can the right technology open the door for growth? Background. As the fastest-growing fitness franchise in the world, Orangetheory had become so focused on members in the studio, they were missing key opportunities to expand and gain results across their digital platforms. They needed a complete transformation to more effectively target potential customers and engage current members INTERACTIVE BRAND EXPERIENCE Can an immersive experience help bring an iconic story to life? Background. World of Coca-Cola came to us with the ultimate storytelling challenge: create an attraction that tells Coke’s brand story without revealing the soda’s secret formula. Second Story, part of Razorfish, partnered with Donna Lawrence Productions and Gallagher & Associates to craft a world with 12 experiences that took

RADICAL RELEVANCY

What Radical Relevancy offers clients is a data-driven way to touch, personalize, and continuously optimize on an individual basis through

an extensive set of

2020 HOLIDAY INSTAGRAM LENS Phew, 2020 was well, something.But it’s a New Year and we’re hopeful that it will be a little brighter than the last. To spread some joy to friends and family, try our new Instagram Effect, Snowflake Wishes.It creates a unique snowflake based on the sound of your cheerful message. TIMES SQUARE GRAPHIC DISPLAY How do you get attention in Times Square? Background. It’s not often you get a chance to design for the world’s largest 4K screen, but that was the opportunity Second Story, part of Razorfish, had with Vornado Realty Trust.Almost 10 stories high and as long as a city block, the screen uses 23 million pixels to deliver a picture like never before seen – and Vornado partnered with us to

THE WTFS WITH NFTS?

Recently, the artist known as Beeple set a record of $69 Million for the sale of a piece of digital artwork via a Christie’s auction. The collaged Jpeg was made, or “minted,” this past February as a NFT (a nonfungible token), of which the sales record or certificate of ownership and authenticity is recorded on the blockchain. We explore compelling ways brands can start to play in this space. LISTENING TO AND ENGAGING CONSUMERS Journey. After receiving handwritten letters of how Viviscal had helped multiple women regain their confidence through hair growth, we made the decision to change the way we spoke. Instead of talking at women dealing with hair loss, it was time to start listening to them, and championing their first-hand experiences with the product.

RAZORFISH COMMERCE

� 2014 Razorfish Platforms. All Rights Reserved.

Say Hi

Hi there.

We’re .

We’re back.

What’s different?

See the fine print.

We’re kicking off 2020 with a new vision. How appropriate right? Our new focus is all about people. Weird, wonderful, complex people. Because when we connect by understanding what makes us different, we create unforgettable experiences that make a difference — for the people we work with and craft work for. Meet a few of our friends.

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HELLO, PEOPLE.

MEET BRANDS.

We help brands and business grow by creating unforgettable experiences that connect with people in impactful ways. We deliver this by leveraging digital innovation, cultural insights and data, to gain a deep understanding of what people want - at every part of the journey.

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BRAND BUILDING:

We build brands through powerful storytelling and execute 360º campaigns, from concepting through production

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EXPERIENCE INNOVATION: We merge digital + physical and find new ways to engage people in a constantly evolving world

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DATA & ANALYTICS:

We bring data & insights into everything we do, from consulting on evolving industry trends, to deep data implementations, to reporting

and optimizations

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MARKETING ENGAGEMENT: We drive engagement with every channel, from social to influencers to programmatic and display

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TECHNOLOGY:

We evolve marketing through innovative technologies, adoption of new architectures, cloud computing and an agile mindset

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COMMERCE:

We reinvent and digitize commerce and retail channels to drive more revenue and efficiencies

WATCH

THIS SPACE.

GENERAL INQUIRIES

hello@razorfish.com

NEW YORK OFFICE

375 Hudson Street

Floor 9

New York, NY 10014