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CONSUMER INSIGHT AND MARKET RESEARCH CONFERENCES TAKING Merlien’s Consumer Insight and Market Research Conferences 2021. Virtually, hybrid or face-to-face, the global MRMW and Qual360 conference series are covering market research and consumer insights on a global scale. Taking place in Asia, North America and Europe every year since 2008 they bring together client side researchers, international agencies and innovative solution providers.QUAL360 APAC
Qual360 APAC and MRMW APAC will be co-located on November 10 & 11. Tickets will be valid for both events. Register now to join THE Market Research event of the year in Asia covering the best of market research, consumer insights, quant &qual methodologies and technology innovation.. The Call for Papers is now open. Submit for your chance to be on stage in 2021! ABOUT QUAL360 « QUAL360 APAC About QUAL360. Qual360 aims to bring together leading research practitioners and academics to exchange ideas and strategies, brainstorm on the latest cutting-edge qualitative techniques and how they can be used effectively to deliver actionable insights for brands. Building on the continued success of the only leading globalconference series
SAMI WONG, AUTHOR AT QUAL360 Sami Wong Articles 3. Research Director at Concept M Asia Pacific, has extensive experience in the field of in-depth research and cross-cultural psychology across Asia Pacific for over 15 years. She is also a psychoanalytic psychotherapist who works in both individual and group dynamic settings.QUAL360 EUROPE
Qual360 will be hosted as a hybrid event online and on-site on October 20&21, giving you the option to connect face-to-face or virtually. Adhering to the latest health and safety regulations, we have co-located our Qual360 and MRMW events in Berlin. Running two parallel conference tracks and one combined networking space will enableQUAL360 EUROPE 2021
Join Europe’s most popular qualitative conference for insight leaders and market researchers. Qual360 2021 will be hosted virtually on our dedicated conference platform. Together with our advisory board and client partners, we are creating a unique conference agenda covering all aspects of qualitative market research. Join us online in 2021 to experience this exciting mix of client case AGENDA | QUAL360 EUROPE 2021 Join Europe’s most popular qualitative conference for insight leaders and market researchers. Qual360 2021 will be hosted virtually on our dedicated conference platform. Together with our advisory board and client partners, we are creating a unique conference agenda covering all aspects of qualitative market research. Join us online in 2021 to experience this exciting mix of client case QUAL360 - THE HUB FOR ALL THINGS QUALITATIVE - QUAL360BLOGEVENT VIDEOSPHOTOSQUAL360 EUROPE 2019, AMSTERDAM Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections. Posted By: Chris Robinson on: May 10, 2021 In: Featured, Latest, Uncategorized No Comments. Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. QUAL360 NORTH AMERICA Qual360 North America 2021 will take place virtually on our dedicated conference platform! Join us for live discussions, on-demand case studies, round tables and interactive networking sessions. Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies , independent EDITOR'S PICK: TOP QUALITATIVE RESEARCH BLOGS Top Qualitative Research Blogs are blogs picked from a range of sources including submissions by Qual360 Linkedin group members, Qual360 conference delegates as well as blogs recommended by the global Qual community. Below is a list of blogs that will lead you into knowing more about qualitative research and how others work forthis kind
CONSUMER INSIGHT AND MARKET RESEARCH CONFERENCES TAKING Merlien’s Consumer Insight and Market Research Conferences 2021. Virtually, hybrid or face-to-face, the global MRMW and Qual360 conference series are covering market research and consumer insights on a global scale. Taking place in Asia, North America and Europe every year since 2008 they bring together client side researchers, international agencies and innovative solution providers.QUAL360 APAC
Qual360 APAC and MRMW APAC will be co-located on November 10 & 11. Tickets will be valid for both events. Register now to join THE Market Research event of the year in Asia covering the best of market research, consumer insights, quant &qual methodologies and technology innovation.. The Call for Papers is now open. Submit for your chance to be on stage in 2021! ABOUT QUAL360 « QUAL360 APAC About QUAL360. Qual360 aims to bring together leading research practitioners and academics to exchange ideas and strategies, brainstorm on the latest cutting-edge qualitative techniques and how they can be used effectively to deliver actionable insights for brands. Building on the continued success of the only leading globalconference series
SAMI WONG, AUTHOR AT QUAL360 Sami Wong Articles 3. Research Director at Concept M Asia Pacific, has extensive experience in the field of in-depth research and cross-cultural psychology across Asia Pacific for over 15 years. She is also a psychoanalytic psychotherapist who works in both individual and group dynamic settings.QUAL360 EUROPE
Qual360 will be hosted as a hybrid event online and on-site on October 20&21, giving you the option to connect face-to-face or virtually. Adhering to the latest health and safety regulations, we have co-located our Qual360 and MRMW events in Berlin. Running two parallel conference tracks and one combined networking space will enableQUAL360 EUROPE 2021
Join Europe’s most popular qualitative conference for insight leaders and market researchers. Qual360 2021 will be hosted virtually on our dedicated conference platform. Together with our advisory board and client partners, we are creating a unique conference agenda covering all aspects of qualitative market research. Join us online in 2021 to experience this exciting mix of client case AGENDA | QUAL360 EUROPE 2021 Join Europe’s most popular qualitative conference for insight leaders and market researchers. Qual360 2021 will be hosted virtually on our dedicated conference platform. Together with our advisory board and client partners, we are creating a unique conference agenda covering all aspects of qualitative market research. Join us online in 2021 to experience this exciting mix of client case QUALITATIVE RESEARCH ARCHIVES Moving from pen & paper to EEG: Transforming qualitative research at Mars; Facilitating engaging research conversations at scale with AI; Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich RecollectionsUPCOMING WEBINARS
Upcoming Webinars will be announced soon Past Webinars. Speaker: Rachel Chong, Digimind Date: November 24th, 2020 Time: 3:00PM (Singapore local time) The availability of intelligence tools has allowed data to be democratized to companies of all sizes. MOBILE QUALITATIVE RESEARCH WITH GEN Z Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their mobile phone cameras, which enables them to immediately document why they are drawn to specific products, rather than try to remember during an interview days later. IMPACT OF SOCIAL DISTANCING ON CONSUMER BEHAVIOR Impact of Social Distancing on Consumer Behavior. The rule of ‘social distancing’ is now effective in many countries, which literally means people must keep a physical distance from each other (at least 1 meter) in social settings. This strategy is strongly recommended by scientists and it is hoped that it can prevent therapid transmission
ADVISORY BOARD
ADVISORY BOARD - QUAL360. The Qual360 Series is governed by the Merlien Institute Advisory Board. The board helps to set the strategy and content for individual events and also reviews the submissions for each conference. If you are interested in joining our advisory board please contact Jens Cornelissen. EDITOR'S PICK: TOP QUALITATIVE RESEARCH BLOGS Top Qualitative Research Blogs are blogs picked from a range of sources including submissions by Qual360 Linkedin group members, Qual360 conference delegates as well as blogs recommended by the global Qual community. Below is a list of blogs that will lead you into knowing more about qualitative research and how others work forthis kind
EVALUATING HOW CONSUMER BEHAVIOUR CHANGES IN RESTRICTED Evaluating How Consumer Behaviour Changes in Restricted Environments. As part of our pre-conference interviews, we recently spoke with one of the speakers of QUAL360 EU 2020 Virtual, Josh Ayto, Strategic Insight Manager at Google. He told us about the highlights of his challenging session and the current state of market research industry. GUOCHAO – THE CONSUMER TREND TO WATCH IN CHINA In recent years, young Chinese consumers are increasingly interested in the integration of traditional Chinese culture and style with domestic brands and products. This trend is known as ‘Guochao’ (国潮), which means ‘National Trend’. This group of young adults, aged between 19 to 25 years old, have witnessed the rise ofChina as a
SAMI WONG, AUTHOR AT QUAL360 Sami Wong Articles 3. Research Director at Concept M Asia Pacific, has extensive experience in the field of in-depth research and cross-cultural psychology across Asia Pacific for over 15 years. She is also a psychoanalytic psychotherapist who works in both individual and group dynamic settings.ADVISORY BOARD
Advisory Board. Our International Advisory Board consists of esteemed scholars in their field of disciplines. The role of the Advisory Board is very important to us as they provide invaluable feedback and guidance to speakers and help steer speaker’s presentation content to the required standards and relevance.Aside from reviewing submitted QUAL360 - THE HUB FOR ALL THINGS QUALITATIVE - QUAL360BLOGEVENT VIDEOSPHOTOSQUAL360 EUROPE 2019, AMSTERDAM Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections. Posted By: Chris Robinson on: May 10, 2021 In: Featured, Latest, Uncategorized No Comments. Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. QUAL360 NORTH AMERICA Qual360 North America 2021 will take place virtually on our dedicated conference platform! Join us for live discussions, on-demand case studies, round tables and interactive networking sessions. Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies , independent IMPACT OF SOCIAL DISTANCING ON CONSUMER BEHAVIOR Impact of Social Distancing on Consumer Behavior. The rule of ‘social distancing’ is now effective in many countries, which literally means people must keep a physical distance from each other (at least 1 meter) in social settings. This strategy is strongly recommended by scientists and it is hoped that it can prevent therapid transmission
GLOBAL MARKET RESEARCH EVENTS 2021 The Merlien Institute has announced the dates for its 2021 MRMW and QUAL360 global market research conference series. Adapting to the new reality, the conferences will be held online and in-person in North America, Asia-Pacific, and Europe giving them a local flavour with a global reach. The 2021 MRMW global conferences will run under the EDITOR'S PICK: TOP QUALITATIVE RESEARCH BLOGS Top Qualitative Research Blogs are blogs picked from a range of sources including submissions by Qual360 Linkedin group members, Qual360 conference delegates as well as blogs recommended by the global Qual community. Below is a list of blogs that will lead you into knowing more about qualitative research and how others work forthis kind
QUAL360 APAC
Qual360 APAC and MRMW APAC will be co-located on November 10 & 11. Tickets will be valid for both events. Register now to join THE Market Research event of the year in Asia covering the best of market research, consumer insights, quant &qual methodologies and technology innovation.. The Call for Papers is now open. Submit for your chance to be on stage in 2021! SAMI WONG, AUTHOR AT QUAL360 Sami Wong Articles 3. Research Director at Concept M Asia Pacific, has extensive experience in the field of in-depth research and cross-cultural psychology across Asia Pacific for over 15 years. She is also a psychoanalytic psychotherapist who works in both individual and group dynamic settings.QUAL360 EUROPE
Qual360 will be hosted as a hybrid event online and on-site on October 20&21, giving you the option to connect face-to-face or virtually. Adhering to the latest health and safety regulations, we have co-located our Qual360 and MRMW events in Berlin. Running two parallel conference tracks and one combined networking space will enableQUAL360 EUROPE 2021
Join Europe’s most popular qualitative conference for insight leaders and market researchers. Qual360 2021 will be hosted virtually on our dedicated conference platform. Together with our advisory board and client partners, we are creating a unique conference agenda covering all aspects of qualitative market research. Join us online in 2021 to experience this exciting mix of client case AGENDA | QUAL360 EUROPE 2021 Join Europe’s most popular qualitative conference for insight leaders and market researchers. Qual360 2021 will be hosted virtually on our dedicated conference platform. Together with our advisory board and client partners, we are creating a unique conference agenda covering all aspects of qualitative market research. Join us online in 2021 to experience this exciting mix of client case QUAL360 - THE HUB FOR ALL THINGS QUALITATIVE - QUAL360BLOGEVENT VIDEOSPHOTOSQUAL360 EUROPE 2019, AMSTERDAM Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections. Posted By: Chris Robinson on: May 10, 2021 In: Featured, Latest, Uncategorized No Comments. Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. QUAL360 NORTH AMERICA Qual360 North America 2021 will take place virtually on our dedicated conference platform! Join us for live discussions, on-demand case studies, round tables and interactive networking sessions. Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies , independent IMPACT OF SOCIAL DISTANCING ON CONSUMER BEHAVIOR Impact of Social Distancing on Consumer Behavior. The rule of ‘social distancing’ is now effective in many countries, which literally means people must keep a physical distance from each other (at least 1 meter) in social settings. This strategy is strongly recommended by scientists and it is hoped that it can prevent therapid transmission
GLOBAL MARKET RESEARCH EVENTS 2021 The Merlien Institute has announced the dates for its 2021 MRMW and QUAL360 global market research conference series. Adapting to the new reality, the conferences will be held online and in-person in North America, Asia-Pacific, and Europe giving them a local flavour with a global reach. The 2021 MRMW global conferences will run under the EDITOR'S PICK: TOP QUALITATIVE RESEARCH BLOGS Top Qualitative Research Blogs are blogs picked from a range of sources including submissions by Qual360 Linkedin group members, Qual360 conference delegates as well as blogs recommended by the global Qual community. Below is a list of blogs that will lead you into knowing more about qualitative research and how others work forthis kind
QUAL360 APAC
Qual360 APAC and MRMW APAC will be co-located on November 10 & 11. Tickets will be valid for both events. Register now to join THE Market Research event of the year in Asia covering the best of market research, consumer insights, quant &qual methodologies and technology innovation.. The Call for Papers is now open. Submit for your chance to be on stage in 2021! SAMI WONG, AUTHOR AT QUAL360 Sami Wong Articles 3. Research Director at Concept M Asia Pacific, has extensive experience in the field of in-depth research and cross-cultural psychology across Asia Pacific for over 15 years. She is also a psychoanalytic psychotherapist who works in both individual and group dynamic settings.QUAL360 EUROPE
Qual360 will be hosted as a hybrid event online and on-site on October 20&21, giving you the option to connect face-to-face or virtually. Adhering to the latest health and safety regulations, we have co-located our Qual360 and MRMW events in Berlin. Running two parallel conference tracks and one combined networking space will enableQUAL360 EUROPE 2021
Join Europe’s most popular qualitative conference for insight leaders and market researchers. Qual360 2021 will be hosted virtually on our dedicated conference platform. Together with our advisory board and client partners, we are creating a unique conference agenda covering all aspects of qualitative market research. Join us online in 2021 to experience this exciting mix of client case AGENDA | QUAL360 EUROPE 2021 Join Europe’s most popular qualitative conference for insight leaders and market researchers. Qual360 2021 will be hosted virtually on our dedicated conference platform. Together with our advisory board and client partners, we are creating a unique conference agenda covering all aspects of qualitative market research. Join us online in 2021 to experience this exciting mix of client caseUPCOMING WEBINARS
Upcoming Webinars will be announced soon Past Webinars. Speaker: Rachel Chong, Digimind Date: November 24th, 2020 Time: 3:00PM (Singapore local time) The availability of intelligence tools has allowed data to be democratized to companies of all sizes.EVENT VIDEOS
Europe 2021 View Videos APAC 2020 View Videos North America 2020 View Videos Europe 2020 View Videos North America 2019 View Videos APAC 2019 View Videos North QUALITATIVE RESEARCH AT SCALE WITH AI If you enjoyed this article you will also like: Strengthening Colt’s Customer Intelligence: Technology, Tradition & Telling.Additional case studies are available in our blog archive and our video library!Your next chance to join Qual360 live is coming up on June 16&17 with our Qual360 North America virtual edition!. Sign up to our Email alerts for news, updates and special offers! MOBILE QUALITATIVE RESEARCH WITH GEN Z Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their mobile phone cameras, which enables them to immediately document why they are drawn to specific products, rather than try to remember during an interview days later.CONFERENCE AGENDA
Conference Agenda. Registered User? Login. Welcome to the QUAL360 Network! Explore, search and contact any of your peers attending QUAL360 NA 2021 to chat and set-up 121 meetings. Messages will be displayed directly in your in your personal inbox! ChooseADVISORY BOARD
Advisory Board. Our International Advisory Board consists of esteemed scholars in their field of disciplines. The role of the Advisory Board is very important to us as they provide invaluable feedback and guidance to speakers and help steer speaker’s presentation content to the required standards and relevance.Aside from reviewing submitted A QUICK REVIEW OF MOBILE APPS FOR QUALITATIVE RESEARCH Capture, by ActiveGroup, is a mobile app designed for the professional qualitative researcher, providing a unique and very affordable capability. The app allows the capture and upload of any video, audio or photographs from the field, making it ideal for ethnography, research in developing markets, shop-alongs, in office, or telephoneinterviews.
SPEAKERS PANEL
Introduction qualitative market research association is concerned with identifying, understanding the motivations and feelings of theresearch audience.
CONFERENCE AGENDA « QUAL360 APAC Conference Agenda « QUAL360 APAC – Where Innovation Happens. Togglenavigation.
SUSANNE STAHL, KAO GERMANY « QUAL360 EUROPE Susanne Stahl, Kao Germany. Associate Director, Market Research. Susanne Stahl has over 20 years’ experience in Market Research. Having studied International Business Administration in Wiesbaden and Paris, she began. her market research career as an interviewer, followed by 4 years as Project Manager with Apel & Wagner, aspecialist research
QUAL360 - THE HUB FOR ALL THINGS QUALITATIVE - QUAL360BLOGEVENT VIDEOSPHOTOSWEBINARSQUAL360 APAC 2019, SINGAPORE Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections. Posted By: Chris Robinson on: May 10, 2021 In: Featured, Latest, Uncategorized No Comments. Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. QUAL360 NORTH AMERICA Qual360 North America 2021 will take place virtually on our dedicated conference platform! Join us for live discussions, on-demand case studies, round tables and interactive networking sessions. Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies , independent IMPACT OF SOCIAL DISTANCING ON CONSUMER BEHAVIOR Impact of Social Distancing on Consumer Behavior. The rule of ‘social distancing’ is now effective in many countries, which literally means people must keep a physical distance from each other (at least 1 meter) in social settings. This strategy is strongly recommended by scientists and it is hoped that it can prevent therapid transmission
MOBILE QUALITATIVE RESEARCH WITH GEN Z Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their mobile phone cameras, which enables them to immediately document why they are drawn to specific products, rather than try to remember during an interview days later. CONSUMER INSIGHT AND MARKET RESEARCH CONFERENCES TAKING Merlien’s Consumer Insight and Market Research Conferences 2021. Virtually, hybrid or face-to-face, the global MRMW and Qual360 conference series are covering market research and consumer insights on a global scale. Taking place in Asia, North America and Europe every year since 2008 they bring together client side researchers, international agencies and innovative solution providers.QUAL360 APAC
Qual360 APAC and MRMW APAC will be co-located on November 10 & 11. Tickets will be valid for both events. Register now to join THE Market Research event of the year in Asia covering the best of market research, consumer insights, quant &qual methodologies and technology innovation.. The Call for Papers is now open. Submit for your chance to be on stage in 2021! SAMI WONG, AUTHOR AT QUAL360 Sami Wong Articles 3. Research Director at Concept M Asia Pacific, has extensive experience in the field of in-depth research and cross-cultural psychology across Asia Pacific for over 15 years. She is also a psychoanalytic psychotherapist who works in both individual and group dynamic settings.SPEAKERS PANEL
Introduction qualitative market research association is concerned with identifying, understanding the motivations and feelings of theresearch audience.
QUAL360 EUROPE 2021
Join Europe’s most popular qualitative conference for insight leaders and market researchers. Qual360 2021 will be hosted virtually on our dedicated conference platform. Together with our advisory board and client partners, we are creating a unique conference agenda covering all aspects of qualitative market research. Join us online in 2021 to experience this exciting mix of client caseQUAL360 EUROPE
Qual360 will be hosted as a hybrid event online and on-site on October 20&21, giving you the option to connect face-to-face or virtually. Adhering to the latest health and safety regulations, we have co-located our Qual360 and MRMW events in Berlin. Running two parallel conference tracks and one combined networking space will enable QUAL360 - THE HUB FOR ALL THINGS QUALITATIVE - QUAL360BLOGEVENT VIDEOSPHOTOSWEBINARSQUAL360 APAC 2019, SINGAPORE Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections. Posted By: Chris Robinson on: May 10, 2021 In: Featured, Latest, Uncategorized No Comments. Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. QUAL360 NORTH AMERICA Qual360 North America 2021 will take place virtually on our dedicated conference platform! Join us for live discussions, on-demand case studies, round tables and interactive networking sessions. Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies , independent IMPACT OF SOCIAL DISTANCING ON CONSUMER BEHAVIOR Impact of Social Distancing on Consumer Behavior. The rule of ‘social distancing’ is now effective in many countries, which literally means people must keep a physical distance from each other (at least 1 meter) in social settings. This strategy is strongly recommended by scientists and it is hoped that it can prevent therapid transmission
MOBILE QUALITATIVE RESEARCH WITH GEN Z Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their mobile phone cameras, which enables them to immediately document why they are drawn to specific products, rather than try to remember during an interview days later. CONSUMER INSIGHT AND MARKET RESEARCH CONFERENCES TAKING Merlien’s Consumer Insight and Market Research Conferences 2021. Virtually, hybrid or face-to-face, the global MRMW and Qual360 conference series are covering market research and consumer insights on a global scale. Taking place in Asia, North America and Europe every year since 2008 they bring together client side researchers, international agencies and innovative solution providers.QUAL360 APAC
Qual360 APAC and MRMW APAC will be co-located on November 10 & 11. Tickets will be valid for both events. Register now to join THE Market Research event of the year in Asia covering the best of market research, consumer insights, quant &qual methodologies and technology innovation.. The Call for Papers is now open. Submit for your chance to be on stage in 2021! SAMI WONG, AUTHOR AT QUAL360 Sami Wong Articles 3. Research Director at Concept M Asia Pacific, has extensive experience in the field of in-depth research and cross-cultural psychology across Asia Pacific for over 15 years. She is also a psychoanalytic psychotherapist who works in both individual and group dynamic settings.SPEAKERS PANEL
Introduction qualitative market research association is concerned with identifying, understanding the motivations and feelings of theresearch audience.
QUAL360 EUROPE 2021
Join Europe’s most popular qualitative conference for insight leaders and market researchers. Qual360 2021 will be hosted virtually on our dedicated conference platform. Together with our advisory board and client partners, we are creating a unique conference agenda covering all aspects of qualitative market research. Join us online in 2021 to experience this exciting mix of client caseQUAL360 EUROPE
Qual360 will be hosted as a hybrid event online and on-site on October 20&21, giving you the option to connect face-to-face or virtually. Adhering to the latest health and safety regulations, we have co-located our Qual360 and MRMW events in Berlin. Running two parallel conference tracks and one combined networking space will enable ABOUT QUALITATIVE360 About Qualitative360. Qual360 aims to bring together leading research practitioners and academics to exchange ideas and strategies, brainstorm on the latest cutting-edge qualitative techniques and how they can be used effectively to deliver actionable insights forbrands.
QUAL360 CASE STUDY: COURSE HERO ADAPTS QUAL RESEARCH In the run-up to Qual360 2021, we spoke with one of our keynote speakers, George Zhang, Director of UX Research at Course Hero about the past year and how his company shifted its research focus duringthe pandemic.
QUALITATIVE RESEARCH AT SCALE WITH AI If you enjoyed this article you will also like: Strengthening Colt’s Customer Intelligence: Technology, Tradition & Telling.Additional case studies are available in our blog archive and our video library!Your next chance to join Qual360 live is coming up on June 16&17 with our Qual360 North America virtual edition!. Sign up to our Email alerts for news, updates and special offers!WHO IS ATTENDING
Research Director 7th Sense Research UK Brand Insights & Analytics ABI President AccelStrat CEO Adam’s Egg Research Executive Adelphi Research Global Account Director, Media Analytics Affectiva Sr. UX Researcher Alaska Airlines Assistant Professor Albert Einstein College of Medicine Insights Manager Analytica Wizards Director of Analytics Big Lots Principal Bird Dog Insights Senior UserCONFERENCE AGENDA
Conference Agenda. Registered User? Login. Welcome to the QUAL360 Network! Explore, search and contact any of your peers attending QUAL360 NA 2021 to chat and set-up 121 meetings. Messages will be displayed directly in your in your personal inbox! ChooseSPEAKERS PANEL
Introduction qualitative market research association is concerned with identifying, understanding the motivations and feelings of theresearch audience.
SAMI WONG, AUTHOR AT QUAL360 Sami Wong Articles 3. Research Director at Concept M Asia Pacific, has extensive experience in the field of in-depth research and cross-cultural psychology across Asia Pacific for over 15 years. She is also a psychoanalytic psychotherapist who works in both individual and group dynamic settings. A QUICK REVIEW OF MOBILE APPS FOR QUALITATIVE RESEARCH Capture, by ActiveGroup, is a mobile app designed for the professional qualitative researcher, providing a unique and very affordable capability. The app allows the capture and upload of any video, audio or photographs from the field, making it ideal for ethnography, research in developing markets, shop-alongs, in office, or telephoneinterviews.
AGENDA | QUAL360 EUROPE 2021 Join Europe’s most popular qualitative conference for insight leaders and market researchers. Qual360 2021 will be hosted virtually on our dedicated conference platform. Together with our advisory board and client partners, we are creating a unique conference agenda covering all aspects of qualitative market research. Join us online in 2021 to experience this exciting mix of client case SUSANNE STAHL, KAO GERMANY « QUAL360 EUROPE Susanne Stahl, Kao Germany. Associate Director, Market Research. Susanne Stahl has over 20 years’ experience in Market Research. Having studied International Business Administration in Wiesbaden and Paris, she began. her market research career as an interviewer, followed by 4 years as Project Manager with Apel & Wagner, aspecialist research
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2020 GLOBAL MARKET RESEARCH CONFERENCES Are you looking for a comprehensive list of market research events? Below is the compiled a global list of mar... REVITALISED, DYING, NEVER BEEN BETTER? DISCUSSING THE STATE OF QUAL As we gear up for Qual360 Europe 2019 we have asked our speakers to share their views on the state of qual. Th... QUAL360 NORTH AMERICA 2019: POST CONFERENCE HIGHLIGHTS Clear blue skies welcomed the gathering of around one hundred quallies at the Gallup headquarters for what has... A FINE LINE BETWEEN SUCCESS AND FAILURE – GETTING INFLUENCERMARKETING RIGHT
Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social me... REDISCOVERING (NOT ONLY YOUR) HUMOUR FOR MARKET RESEARCH AND BRANDMESSAGING
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research hel... QUAL’S FUTURE LIES IN HELPING BRANDS TO UNDERSTAND PEOPLE ON A TRUEHUMAN LEVEL
Qual360 Europe is taking place in Amsterdam this May. In the run-up to the event we are talking to some of our... UNDERSTANDING CONSUMER BEHAVIOR THROUGH CULTURAL RESEARCH Recently we have interviewed Anubha Gupta from Hansa Research Group share some information about the “Ty...__ __
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UNDERSTANDING CONSUMER BEHAVIOR THROUGH CULTURAL RESEARCH Posted By: Neha Verma on: October 04, 2019In: Featured, Latest
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Recently we have interviewed Anubha Gupta from Hansa Research Group share some information about the “Tying the knot is a knotty affair – cultural research on a sensitive topic” ... Read more ____Share 0
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MOOWA NASANI PRE CONFERENCE INTERVIEW ON AFRICAN MARKET Posted By: Neha Verma on: September 24, 2019In: UncategorizedNo Comments
Moowa Masani from Reach Consumer Insights share some brief information about the “practical application of a combined approach in an African market“ during the upcoming QUAL360 A... Read more ____Share 0
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PRE CONFERENCE INTERVIEW WITH MARTYN U’REN OF TWITTER Posted By: Neha Verma on: September21, 2019In: Latest
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Martyn U’ren of Twitter is speaking about the “Social listening data – providing a new source for qualitative research“ during the upcoming QUAL360 APAC conference in Singa... Read more ____Share 0
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DIGITAL CONSUMER INTELLIGENCE: BRIDGE THE DIGITAL DIVIDE BETWEEN BRANDS AND CONSUMERS Posted By: Neha Verma on: September 20, 2019In: UncategorizedNo Comments
Consumers today are in a fantastic position. We can buy from any company in the world and the choice is endless. We can also connect with people everywhere to help us decide what it is we’ll... Readmore __
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2020 GLOBAL MARKET RESEARCH CONFERENCES Posted By: Neha Verma on: June 18,2019In: Featured
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Are you looking for a comprehensive list of market research events? Below is the compiled a global list of market research related conferences planned in 2020. If you would like to add an ev... Readmore __
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Oct 16-17, 2019 , Ramada Singapore Feb 17-19, 2020 Berlin March 24-25, 2020 Washington, D.C. MARKET RESEARCH CONFERENCES 2020 Find a list of global market research related conferences, trade shows, summits, and seminars for 2020. 2020 Market Research Events ListFEATURED EVENT
> Day 1 of #Qual360> !
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> and start your Free Trial! https://t.co/iYrKgLTxKk > pic.twitter.com/FACXPhpcg4 > — DigitalMR (@DigitalMR) February 7, 2018>
MOST READ
UNDERSTANDING CONSUMER BEHAVIOR THROUGH CULTURAL RESEARCHOctober 04, 2019
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MAJOR BRANDS SPEAK ABOUT QUALITATIVE RESEARCH AS A SOURCE OF COMPETITIVE ADVANTAGEJuly 29, 2016
KEEPING UP WITH THE PACE OF CHANGE – THE INNOVATIVE FACE OF QUALITATIVE RESEARCHAugust 16, 2016
CHANGING RESEARCH PROCESSES AT GENERAL MILLSAugust 26, 2016
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