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PROFITERO PRO
Profitero Pro delivers the same powerful market intelligence used by enterprise brands, with simplified features and standardized category estimates that make them simpler and more affordable for smalleCommerce teams.
ECOMMERCE ORGANIZATION REPORT Learn how to organize and integrate your eCommerce team . The rapid acceleration of eCommerce is causing many brands to rethink where eCommerce should sit in PROFITERO | CLIENT SUCCESS STORIES "Profitero is an essential tool for ensuring Bayer’s priority products are optimized across all areas of the digital shelf to drive traffic and conversion. PROFITERO | BRAVE COMMERCE PODCAST Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website.PROFITERO | CAREERS
Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website. DEMYSTIFYING THE DIGITAL SHELF 5. Digital shelf toolkit: Similar to other business processes, tools can help teams do their jobs faster and more efficiently.A few categories of tools brands should consider using with their digital shelf strategy include: Measurement and analytics – Analytics tools are all about collecting as much information about the digital shelf as possible. . To break it down further, there are three PROFITERO | DIGITAL SHELF & TRAFFIC AND CONVERSION ANALYTICS Arm your sales, marketing, product, and supply chain teams with actionable insights that drive faster eCommerce growth across 600+ retailers. Request a demo today. THE ROI OF IMPROVING PRODUCT CONTENT Having best-in-class product content is key for brands looking to win on Amazon, Target, and Walmart. Check out this report for benchmarksand best practices.
“WHY WE LAUNCHED AN OPEN COMMERCE ECOSYSTEM”: Q&A WITH Last week, Profitero announced the launch of the Open Commerce Ecosystem, a first of its kind partnership program connecting retail digital shelf analytics, media agencies and tech platforms together for optimized marketing performance.The announcement has generated a lot of buzz, with news coverage appearing in AdAge, AdExchanger, Adweek and MediaPost. PROFITERO | COMPANY OVERVIEW Profitero is the eCommerce analytics platform of choice that helps the world’s leading brands grow sales faster anywhere they sell online. Request a demo today.PROFITERO PRO
Profitero Pro delivers the same powerful market intelligence used by enterprise brands, with simplified features and standardized category estimates that make them simpler and more affordable for smalleCommerce teams.
ECOMMERCE ORGANIZATION REPORT Learn how to organize and integrate your eCommerce team . The rapid acceleration of eCommerce is causing many brands to rethink where eCommerce should sit in PROFITERO | CLIENT SUCCESS STORIES "Profitero is an essential tool for ensuring Bayer’s priority products are optimized across all areas of the digital shelf to drive traffic and conversion. PROFITERO | BRAVE COMMERCE PODCAST Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website.PROFITERO | CAREERS
Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website. DEMYSTIFYING THE DIGITAL SHELF 5. Digital shelf toolkit: Similar to other business processes, tools can help teams do their jobs faster and more efficiently.A few categories of tools brands should consider using with their digital shelf strategy include: Measurement and analytics – Analytics tools are all about collecting as much information about the digital shelf as possible. . To break it down further, there are three PROFITERO | DIGITAL SHELF & TRAFFIC AND CONVERSION ANALYTICS Arm your sales, marketing, product, and supply chain teams with actionable insights that drive faster eCommerce growth across 600+ retailers. Request a demo today. THE ROI OF IMPROVING PRODUCT CONTENT Having best-in-class product content is key for brands looking to win on Amazon, Target, and Walmart. Check out this report for benchmarksand best practices.
“WHY WE LAUNCHED AN OPEN COMMERCE ECOSYSTEM”: Q&A WITH Last week, Profitero announced the launch of the Open Commerce Ecosystem, a first of its kind partnership program connecting retail digital shelf analytics, media agencies and tech platforms together for optimized marketing performance.The announcement has generated a lot of buzz, with news coverage appearing in AdAge, AdExchanger, Adweek and MediaPost. PROFITERO | IN THE PRESS Act. With the help of our Strategy & Insight and Customer Success teams, you can translate data into action and find untapped growth potential in your categories. PROFITERO | CLIENT SUCCESS STORIES "Profitero is an essential tool for ensuring Bayer’s priority products are optimized across all areas of the digital shelf to drive traffic and conversion.PROFITERO | CAREERS
Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website. PROFITERO | DIGITAL SHELF & TRAFFIC AND CONVERSION ANALYTICS Arm your sales, marketing, product, and supply chain teams with actionable insights that drive faster eCommerce growth across 600+ retailers. Request a demo today. PROFITERO | CUSTOMIZED EXPERT ECOMMERCE INSIGHTS & ANALYSIS Profitero’s team of industry experts and analysts can perform custom analysis for eCommerce brands that help them take action towards growth and higher sales. PROFITERO | WHO WE WORK WITH Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website. PRIME PANTRY HAS ENDED. SO WHAT? NOW WHAT? Prime Pantry ending is good for brands because it streamlines a lot of operational hassles. Learn the implications, and what brands can do tocapitalize.
THE ALCOHOLIC BEVERAGE OPPORTUNITY: UNDERSTANDING BOOMER Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website. ESTABLISHING AND BENCHMARKING A RATINGS & REVIEWS STRATEGY As we outlined in an earlier post, reviews matter.Having a sustained flow of high-quality, authentic reviews and systematically measuringtheir impact
PROFITERO CUSTOMER OCADO SEES OPPORTUNITIES FROM AMAZON’S As speculation mounts that Amazon will roll out its grocery delivery business to 30-40 US markets in 2014, Profitero customer Ocado – the largest dedicated online supermarket by turnover in the world – believes Amazon’s push to sell groceries is more of an opportunity than a threat, awakening global grocers to the challenge they aregoing to face.
PROFITERO | COMPANY OVERVIEW Since 2010, Profitero has been on the leading edge of eCommerce analytics, with technology that pioneered the industry. Our company was started by the data scientists and engineers who helped build Google’s innovative search indexing technology as well as IBM’s Watson AI platform. Combining this knowledge together, they builtProfitero into
PROFITERO PRO
Profitero Pro delivers the same powerful market intelligence used by enterprise brands, with simplified features and standardized category estimates that make them simpler and more affordable for smalleCommerce teams.
PROFITERO | BRAVE COMMERCE PODCAST Jan 14, 2021 Season 1 Episode 28. Rachel Tipograph & Sarah Hofstetter. Featuring BRAVE COMMERCE's first global expert of the year, Camille Lavenant describes how to adjust your company's digital strategy to fit the widely different eCommerce maturity levels and ECOMMERCE ORGANIZATION REPORT Through extensive interviews with eCommerce executives at leading brands, Profitero has identified a predictable, common path that most organizations can traverse to become fully “eCommerce ready.”. Think of it as a roadmap to building your eCommerce organization.Download the
PROFITERO | IN THE PRESS Act. With the help of our Strategy & Insight and Customer Success teams, you can translate data into action and find untapped growth potential in your categories. DEMYSTIFYING THE DIGITAL SHELF The digital shelf is how and where a brand’s product is displayed online, whether on a product description page on a retailer’s site, third-party marketplace, mobile app, personal website or any other eCommerce channel. This is where digital consumers go to browse, discover and purchase products, similar to a physical retail shelf. PROFITERO | ECOMMERCE GLOSSARY The Profitero eCommerce glossary. “First-party”; refers to manufacturers or vendors that sell to Amazon in a traditional supplier/retailer trading relationship. “Third-party”; refers to manufacturers, merchants or resellers that sell via Amazon’s third-party Marketplace. (third-party logistics) A “WHY WE LAUNCHED AN OPEN COMMERCE ECOSYSTEM”: Q&A WITH Last week, Profitero announced the launch of the Open Commerce Ecosystem, a first of its kind partnership program connecting retail digital shelf analytics, media agencies and tech platforms together for optimized marketing performance.The announcement has generated a lot of buzz, with news coverage appearing in AdAge, AdExchanger, Adweek and MediaPost. WHY RATINGS AND REVIEWS MATTER PowerReviews research finds that 95% of shoppers consult ratings and reviews while they’re shopping. And 86% consider reviews an essential resource when making a purchase decision. Ratings and reviews rank high among the top factors impacting purchasing decisions, coming in at #2, just behind price. The reason: Consumerstrust them.
CONTENT THAT CONVERTS CONTENT THAT CONVERTS: THE GUIDE TO CREATING WINNING ECOMMERCE PRODUCT PAGES 3 Anatomy of a product detail page Before you can launch a full-on, sales-boosting PROFITERO | COMPANY OVERVIEW Since 2010, Profitero has been on the leading edge of eCommerce analytics, with technology that pioneered the industry. Our company was started by the data scientists and engineers who helped build Google’s innovative search indexing technology as well as IBM’s Watson AI platform. Combining this knowledge together, they builtProfitero into
PROFITERO PRO
Profitero Pro delivers the same powerful market intelligence used by enterprise brands, with simplified features and standardized category estimates that make them simpler and more affordable for smalleCommerce teams.
PROFITERO | BRAVE COMMERCE PODCAST Jan 14, 2021 Season 1 Episode 28. Rachel Tipograph & Sarah Hofstetter. Featuring BRAVE COMMERCE's first global expert of the year, Camille Lavenant describes how to adjust your company's digital strategy to fit the widely different eCommerce maturity levels and ECOMMERCE ORGANIZATION REPORT Through extensive interviews with eCommerce executives at leading brands, Profitero has identified a predictable, common path that most organizations can traverse to become fully “eCommerce ready.”. Think of it as a roadmap to building your eCommerce organization.Download the
PROFITERO | IN THE PRESS Act. With the help of our Strategy & Insight and Customer Success teams, you can translate data into action and find untapped growth potential in your categories. DEMYSTIFYING THE DIGITAL SHELF The digital shelf is how and where a brand’s product is displayed online, whether on a product description page on a retailer’s site, third-party marketplace, mobile app, personal website or any other eCommerce channel. This is where digital consumers go to browse, discover and purchase products, similar to a physical retail shelf. PROFITERO | ECOMMERCE GLOSSARY The Profitero eCommerce glossary. “First-party”; refers to manufacturers or vendors that sell to Amazon in a traditional supplier/retailer trading relationship. “Third-party”; refers to manufacturers, merchants or resellers that sell via Amazon’s third-party Marketplace. (third-party logistics) A “WHY WE LAUNCHED AN OPEN COMMERCE ECOSYSTEM”: Q&A WITH Last week, Profitero announced the launch of the Open Commerce Ecosystem, a first of its kind partnership program connecting retail digital shelf analytics, media agencies and tech platforms together for optimized marketing performance.The announcement has generated a lot of buzz, with news coverage appearing in AdAge, AdExchanger, Adweek and MediaPost. WHY RATINGS AND REVIEWS MATTER PowerReviews research finds that 95% of shoppers consult ratings and reviews while they’re shopping. And 86% consider reviews an essential resource when making a purchase decision. Ratings and reviews rank high among the top factors impacting purchasing decisions, coming in at #2, just behind price. The reason: Consumerstrust them.
CONTENT THAT CONVERTS CONTENT THAT CONVERTS: THE GUIDE TO CREATING WINNING ECOMMERCE PRODUCT PAGES 3 Anatomy of a product detail page Before you can launch a full-on, sales-boosting PROFITERO | VIDEO RESOURCE GALLERY Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website. PROFITERO | IN THE PRESS Act. With the help of our Strategy & Insight and Customer Success teams, you can translate data into action and find untapped growth potential in your categories.THE PROFITERO BLOG
How to Launch a New Product Successfully, Part 1: Defining Benchmarks. By Christina Vail / February 25, 2021. PROFITERO | CONTACT US Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website. PROFITERO | DIGITAL SHELF & TRAFFIC AND CONVERSION ANALYTICS With Profitero, you can: Get daily out-of-stock alerts by retailer so you can quickly replenish inventory. Use traffic and demand signals to better predict inventory trends and prevent out of stocks. Ensure retailers are always carrying the right products, at every store location. Create content. PROFITERO | ECOMMERCE GLOSSARY The Profitero eCommerce glossary. “First-party”; refers to manufacturers or vendors that sell to Amazon in a traditional supplier/retailer trading relationship. “Third-party”; refers to manufacturers, merchants or resellers that sell via Amazon’s third-party Marketplace. (third-party logistics) APROFITERO | CAREERS
Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website. PROFITERO | OPEN COMMERCE ECOSYSTEM DIRECTORY The Profitero Open Commerce Ecosystem directory. We are a modern, transparent media agency born five years ago to help brands find their audiences and make them move. Our driving belief is that all media is performance media, because we believe the channel doesn’t matter unless you are bringing together data, insights, strategy andexpertise
WHY RATINGS AND REVIEWS MATTER PowerReviews research finds that 95% of shoppers consult ratings and reviews while they’re shopping. And 86% consider reviews an essential resource when making a purchase decision. Ratings and reviews rank high among the top factors impacting purchasing decisions, coming in at #2, just behind price. The reason: Consumerstrust them.
ESTABLISHING AND BENCHMARKING A RATINGS & REVIEWS STRATEGY Benchmarking: The Role of KPIs, Metrics and Analytics. Leveraging consumer reviews to drive performance requires establishing a strategy, setting specific objectives and goals, taking action, and measuring results. The most common and obvious KPIs are review count and star rating. Increasingly, brands also monitor and manage factorslike review
PROFITERO | COMPANY OVERVIEW Since 2010, Profitero has been on the leading edge of eCommerce analytics, with technology that pioneered the industry. Our company was started by the data scientists and engineers who helped build Google’s innovative search indexing technology as well as IBM’s Watson AI platform. Combining this knowledge together, they builtProfitero into
PROFITERO PRO
Profitero Pro delivers the same powerful market intelligence used by enterprise brands, with simplified features and standardized category estimates that make them simpler and more affordable for smalleCommerce teams.
PROFITERO | BRAVE COMMERCE PODCAST Jan 14, 2021 Season 1 Episode 28. Rachel Tipograph & Sarah Hofstetter. Featuring BRAVE COMMERCE's first global expert of the year, Camille Lavenant describes how to adjust your company's digital strategy to fit the widely different eCommerce maturity levels and ECOMMERCE ORGANIZATION REPORT Through extensive interviews with eCommerce executives at leading brands, Profitero has identified a predictable, common path that most organizations can traverse to become fully “eCommerce ready.”. Think of it as a roadmap to building your eCommerce organization.Download the
PROFITERO | IN THE PRESS Act. With the help of our Strategy & Insight and Customer Success teams, you can translate data into action and find untapped growth potential in your categories. DEMYSTIFYING THE DIGITAL SHELF The digital shelf is how and where a brand’s product is displayed online, whether on a product description page on a retailer’s site, third-party marketplace, mobile app, personal website or any other eCommerce channel. This is where digital consumers go to browse, discover and purchase products, similar to a physical retail shelf. PROFITERO | ECOMMERCE GLOSSARY The Profitero eCommerce glossary. “First-party”; refers to manufacturers or vendors that sell to Amazon in a traditional supplier/retailer trading relationship. “Third-party”; refers to manufacturers, merchants or resellers that sell via Amazon’s third-party Marketplace. (third-party logistics) A “WHY WE LAUNCHED AN OPEN COMMERCE ECOSYSTEM”: Q&A WITH Last week, Profitero announced the launch of the Open Commerce Ecosystem, a first of its kind partnership program connecting retail digital shelf analytics, media agencies and tech platforms together for optimized marketing performance.The announcement has generated a lot of buzz, with news coverage appearing in AdAge, AdExchanger, Adweek and MediaPost. WHY RATINGS AND REVIEWS MATTER PowerReviews research finds that 95% of shoppers consult ratings and reviews while they’re shopping. And 86% consider reviews an essential resource when making a purchase decision. Ratings and reviews rank high among the top factors impacting purchasing decisions, coming in at #2, just behind price. The reason: Consumerstrust them.
CONTENT THAT CONVERTS CONTENT THAT CONVERTS: THE GUIDE TO CREATING WINNING ECOMMERCE PRODUCT PAGES 3 Anatomy of a product detail page Before you can launch a full-on, sales-boosting PROFITERO | COMPANY OVERVIEW Since 2010, Profitero has been on the leading edge of eCommerce analytics, with technology that pioneered the industry. Our company was started by the data scientists and engineers who helped build Google’s innovative search indexing technology as well as IBM’s Watson AI platform. Combining this knowledge together, they builtProfitero into
PROFITERO PRO
Profitero Pro delivers the same powerful market intelligence used by enterprise brands, with simplified features and standardized category estimates that make them simpler and more affordable for smalleCommerce teams.
PROFITERO | BRAVE COMMERCE PODCAST Jan 14, 2021 Season 1 Episode 28. Rachel Tipograph & Sarah Hofstetter. Featuring BRAVE COMMERCE's first global expert of the year, Camille Lavenant describes how to adjust your company's digital strategy to fit the widely different eCommerce maturity levels and ECOMMERCE ORGANIZATION REPORT Through extensive interviews with eCommerce executives at leading brands, Profitero has identified a predictable, common path that most organizations can traverse to become fully “eCommerce ready.”. Think of it as a roadmap to building your eCommerce organization.Download the
PROFITERO | IN THE PRESS Act. With the help of our Strategy & Insight and Customer Success teams, you can translate data into action and find untapped growth potential in your categories. DEMYSTIFYING THE DIGITAL SHELF The digital shelf is how and where a brand’s product is displayed online, whether on a product description page on a retailer’s site, third-party marketplace, mobile app, personal website or any other eCommerce channel. This is where digital consumers go to browse, discover and purchase products, similar to a physical retail shelf. PROFITERO | ECOMMERCE GLOSSARY The Profitero eCommerce glossary. “First-party”; refers to manufacturers or vendors that sell to Amazon in a traditional supplier/retailer trading relationship. “Third-party”; refers to manufacturers, merchants or resellers that sell via Amazon’s third-party Marketplace. (third-party logistics) A “WHY WE LAUNCHED AN OPEN COMMERCE ECOSYSTEM”: Q&A WITH Last week, Profitero announced the launch of the Open Commerce Ecosystem, a first of its kind partnership program connecting retail digital shelf analytics, media agencies and tech platforms together for optimized marketing performance.The announcement has generated a lot of buzz, with news coverage appearing in AdAge, AdExchanger, Adweek and MediaPost. WHY RATINGS AND REVIEWS MATTER PowerReviews research finds that 95% of shoppers consult ratings and reviews while they’re shopping. And 86% consider reviews an essential resource when making a purchase decision. Ratings and reviews rank high among the top factors impacting purchasing decisions, coming in at #2, just behind price. The reason: Consumerstrust them.
CONTENT THAT CONVERTS CONTENT THAT CONVERTS: THE GUIDE TO CREATING WINNING ECOMMERCE PRODUCT PAGES 3 Anatomy of a product detail page Before you can launch a full-on, sales-boosting PROFITERO | VIDEO RESOURCE GALLERY Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website. PROFITERO | IN THE PRESS Act. With the help of our Strategy & Insight and Customer Success teams, you can translate data into action and find untapped growth potential in your categories.THE PROFITERO BLOG
How to Launch a New Product Successfully, Part 1: Defining Benchmarks. By Christina Vail / February 25, 2021. PROFITERO | CONTACT US Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website. PROFITERO | DIGITAL SHELF & TRAFFIC AND CONVERSION ANALYTICS With Profitero, you can: Get daily out-of-stock alerts by retailer so you can quickly replenish inventory. Use traffic and demand signals to better predict inventory trends and prevent out of stocks. Ensure retailers are always carrying the right products, at every store location. Create content. PROFITERO | ECOMMERCE GLOSSARY The Profitero eCommerce glossary. “First-party”; refers to manufacturers or vendors that sell to Amazon in a traditional supplier/retailer trading relationship. “Third-party”; refers to manufacturers, merchants or resellers that sell via Amazon’s third-party Marketplace. (third-party logistics) APROFITERO | CAREERS
Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website. PROFITERO | OPEN COMMERCE ECOSYSTEM DIRECTORY The Profitero Open Commerce Ecosystem directory. We are a modern, transparent media agency born five years ago to help brands find their audiences and make them move. Our driving belief is that all media is performance media, because we believe the channel doesn’t matter unless you are bringing together data, insights, strategy andexpertise
WHY RATINGS AND REVIEWS MATTER PowerReviews research finds that 95% of shoppers consult ratings and reviews while they’re shopping. And 86% consider reviews an essential resource when making a purchase decision. Ratings and reviews rank high among the top factors impacting purchasing decisions, coming in at #2, just behind price. The reason: Consumerstrust them.
ESTABLISHING AND BENCHMARKING A RATINGS & REVIEWS STRATEGY Benchmarking: The Role of KPIs, Metrics and Analytics. Leveraging consumer reviews to drive performance requires establishing a strategy, setting specific objectives and goals, taking action, and measuring results. The most common and obvious KPIs are review count and star rating. Increasingly, brands also monitor and manage factorslike review
PROFITERO | COMPANY OVERVIEW Since 2010, Profitero has been on the leading edge of eCommerce analytics, with technology that pioneered the industry. Our company was started by the data scientists and engineers who helped build Google’s innovative search indexing technology as well as IBM’s Watson AI platform. Combining this knowledge together, they builtProfitero into
PROFITERO PRO
Profitero Pro delivers the same powerful market intelligence used by enterprise brands, with simplified features and standardized category estimates that make them simpler and more affordable for smalleCommerce teams.
PROFITERO | BRAVE COMMERCE PODCAST Jan 14, 2021 Season 1 Episode 28. Rachel Tipograph & Sarah Hofstetter. Featuring BRAVE COMMERCE's first global expert of the year, Camille Lavenant describes how to adjust your company's digital strategy to fit the widely different eCommerce maturity levels and ECOMMERCE ORGANIZATION REPORT Through extensive interviews with eCommerce executives at leading brands, Profitero has identified a predictable, common path that most organizations can traverse to become fully “eCommerce ready.”. Think of it as a roadmap to building your eCommerce organization.Download the
PROFITERO | IN THE PRESS Act. With the help of our Strategy & Insight and Customer Success teams, you can translate data into action and find untapped growth potential in your categories. DEMYSTIFYING THE DIGITAL SHELF The digital shelf is how and where a brand’s product is displayed online, whether on a product description page on a retailer’s site, third-party marketplace, mobile app, personal website or any other eCommerce channel. This is where digital consumers go to browse, discover and purchase products, similar to a physical retail shelf. PROFITERO | ECOMMERCE GLOSSARY The Profitero eCommerce glossary. “First-party”; refers to manufacturers or vendors that sell to Amazon in a traditional supplier/retailer trading relationship. “Third-party”; refers to manufacturers, merchants or resellers that sell via Amazon’s third-party Marketplace. (third-party logistics) A “WHY WE LAUNCHED AN OPEN COMMERCE ECOSYSTEM”: Q&A WITH Last week, Profitero announced the launch of the Open Commerce Ecosystem, a first of its kind partnership program connecting retail digital shelf analytics, media agencies and tech platforms together for optimized marketing performance.The announcement has generated a lot of buzz, with news coverage appearing in AdAge, AdExchanger, Adweek and MediaPost. WHY RATINGS AND REVIEWS MATTER PowerReviews research finds that 95% of shoppers consult ratings and reviews while they’re shopping. And 86% consider reviews an essential resource when making a purchase decision. Ratings and reviews rank high among the top factors impacting purchasing decisions, coming in at #2, just behind price. The reason: Consumerstrust them.
CONTENT THAT CONVERTS CONTENT THAT CONVERTS: THE GUIDE TO CREATING WINNING ECOMMERCE PRODUCT PAGES 3 Anatomy of a product detail page Before you can launch a full-on, sales-boosting PROFITERO | COMPANY OVERVIEW Since 2010, Profitero has been on the leading edge of eCommerce analytics, with technology that pioneered the industry. Our company was started by the data scientists and engineers who helped build Google’s innovative search indexing technology as well as IBM’s Watson AI platform. Combining this knowledge together, they builtProfitero into
PROFITERO PRO
Profitero Pro delivers the same powerful market intelligence used by enterprise brands, with simplified features and standardized category estimates that make them simpler and more affordable for smalleCommerce teams.
PROFITERO | BRAVE COMMERCE PODCAST Jan 14, 2021 Season 1 Episode 28. Rachel Tipograph & Sarah Hofstetter. Featuring BRAVE COMMERCE's first global expert of the year, Camille Lavenant describes how to adjust your company's digital strategy to fit the widely different eCommerce maturity levels and ECOMMERCE ORGANIZATION REPORT Through extensive interviews with eCommerce executives at leading brands, Profitero has identified a predictable, common path that most organizations can traverse to become fully “eCommerce ready.”. Think of it as a roadmap to building your eCommerce organization.Download the
PROFITERO | IN THE PRESS Act. With the help of our Strategy & Insight and Customer Success teams, you can translate data into action and find untapped growth potential in your categories. DEMYSTIFYING THE DIGITAL SHELF The digital shelf is how and where a brand’s product is displayed online, whether on a product description page on a retailer’s site, third-party marketplace, mobile app, personal website or any other eCommerce channel. This is where digital consumers go to browse, discover and purchase products, similar to a physical retail shelf. PROFITERO | ECOMMERCE GLOSSARY The Profitero eCommerce glossary. “First-party”; refers to manufacturers or vendors that sell to Amazon in a traditional supplier/retailer trading relationship. “Third-party”; refers to manufacturers, merchants or resellers that sell via Amazon’s third-party Marketplace. (third-party logistics) A “WHY WE LAUNCHED AN OPEN COMMERCE ECOSYSTEM”: Q&A WITH Last week, Profitero announced the launch of the Open Commerce Ecosystem, a first of its kind partnership program connecting retail digital shelf analytics, media agencies and tech platforms together for optimized marketing performance.The announcement has generated a lot of buzz, with news coverage appearing in AdAge, AdExchanger, Adweek and MediaPost. WHY RATINGS AND REVIEWS MATTER PowerReviews research finds that 95% of shoppers consult ratings and reviews while they’re shopping. And 86% consider reviews an essential resource when making a purchase decision. Ratings and reviews rank high among the top factors impacting purchasing decisions, coming in at #2, just behind price. The reason: Consumerstrust them.
CONTENT THAT CONVERTS CONTENT THAT CONVERTS: THE GUIDE TO CREATING WINNING ECOMMERCE PRODUCT PAGES 3 Anatomy of a product detail page Before you can launch a full-on, sales-boosting PROFITERO | VIDEO RESOURCE GALLERY Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website. PROFITERO | IN THE PRESS Act. With the help of our Strategy & Insight and Customer Success teams, you can translate data into action and find untapped growth potential in your categories.THE PROFITERO BLOG
How to Launch a New Product Successfully, Part 1: Defining Benchmarks. By Christina Vail / February 25, 2021. PROFITERO | CONTACT US Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website. PROFITERO | DIGITAL SHELF & TRAFFIC AND CONVERSION ANALYTICS With Profitero, you can: Get daily out-of-stock alerts by retailer so you can quickly replenish inventory. Use traffic and demand signals to better predict inventory trends and prevent out of stocks. Ensure retailers are always carrying the right products, at every store location. Create content. PROFITERO | ECOMMERCE GLOSSARY The Profitero eCommerce glossary. “First-party”; refers to manufacturers or vendors that sell to Amazon in a traditional supplier/retailer trading relationship. “Third-party”; refers to manufacturers, merchants or resellers that sell via Amazon’s third-party Marketplace. (third-party logistics) APROFITERO | CAREERS
Diagnose. Powered by daily insights and benchmark data, our digital shelf analytics help you detect opportunities to improve sales performance across every retailer website. PROFITERO | OPEN COMMERCE ECOSYSTEM DIRECTORY The Profitero Open Commerce Ecosystem directory. We are a modern, transparent media agency born five years ago to help brands find their audiences and make them move. Our driving belief is that all media is performance media, because we believe the channel doesn’t matter unless you are bringing together data, insights, strategy andexpertise
WHY RATINGS AND REVIEWS MATTER PowerReviews research finds that 95% of shoppers consult ratings and reviews while they’re shopping. And 86% consider reviews an essential resource when making a purchase decision. Ratings and reviews rank high among the top factors impacting purchasing decisions, coming in at #2, just behind price. The reason: Consumerstrust them.
ESTABLISHING AND BENCHMARKING A RATINGS & REVIEWS STRATEGY Benchmarking: The Role of KPIs, Metrics and Analytics. Leveraging consumer reviews to drive performance requires establishing a strategy, setting specific objectives and goals, taking action, and measuring results. The most common and obvious KPIs are review count and star rating. Increasingly, brands also monitor and manage factorslike review
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The Quarantined Consumer 7 ways consumer behavior changes during a global health crisis ViewReport
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The 2020 eCommerce Organization Benchmarking Report 6 ways companies are shifting their organization, hiring and investments to win in an omnichannel world Download report Client success stories How leading brands use Profitero to unlock more sales growth. Watchvideo
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The 2020 eCommerce Organization Benchmarking Report 6 ways companies are shifting their organization, hiring and investments to win in an omnichannel world Download report Client success stories How leading brands use Profitero to unlock more sales growth. Watchvideo
The eCommerce growth platform for brands Grow your sales 70% faster than competitors by optimizing your products, placement, pricing and promotions everywhere you sell online. Explore productsRECORDED CONFERENCE
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Profitero is an essential tool for ensuring Bayer’s priority products are optimized across all areas of the digital shelf in order to drive traffic and conversion. Since using Profitero, we’ve also identified gaps in two previously untapped categories which have proven to be a significant growth opportunity for the business.”
MARIE-THERESE O-DONOHUE Senior eCommerce Channel Manager,Bayer
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The value I get from Profitero is the enormous amount of data that’savailable to me.
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ALLISON PYER
Director of eCommerce,Blue Buffalo Co.
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Excellence in digital is essential for our performance. Profitero provides us with clear status on defined KPI’s and drives actionable insights on how to improve performance, supporting sales development both online and in-store.”
ILKA SCHUETTE
Global Customer Director Amazon & Head of B2B eCommerce,Beiersdorf
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We selected Profitero as it provides us with accurate, detailed and, most importantly, actionable insights on the key levers driving eCommerce sales, helping us to take both strategic decisions and prioritize daily actions. Profitero’s user-friendly platform and personalized alerts were also central to our decision.”
PAULINE JUNNE
EMEA eCategory Manager,Groupe SEB
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Profitero plays an important role in helping execute our eCommerce and Amazon strategy. It provides us with daily, accurate and actionable insights on the key levers driving eCommerce sales, helping us to unlock growth with its sales & share analysis.”
JON WELLS
Head of Trade Marketing,Mayborn Group
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Profitero’s combination of metrics and scoring, organized against a holistic view of the marketplace, gives us the essential insights we need to take action, deliver results, and quantify the impact of our eCommerce performance.”
ARNULFO VENTURA
VP Business Development,Califia Farms
“
Profitero’s combination of metrics and scoring, organized against a holistic view of the marketplace, gives us the essential insights we need to take action, deliver results, and quantify the impact of our eCommerce performance.”
ARNULFO VENTURA
VP Business Development,Califia Farms
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Don’t miss out on the digital surge: Online grocery sales are growing at a 2X rate eCommerce was already accelerating before, but COVID-19 has sent it into hyperdrive. Online grocery sales grew 100% since the start of March and buy-online-pickup-in-store orders have increased 62% year over year, according to Adobe Analytics. This
increase in digital ordering isn’t likely to su*
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What to expect from a Mother’s Day during lockdown THIS BLOG INCLUDES EXCERPTS FROM A FORBES ARTICLE PUBLISHED ON MAY 6, 2020 Forbes recently published an article about how we may be celebrating Mother’s Day this year while minding stay-at-home and social distancing orders. The full article, authored by our own SarahHofstette
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