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hope.”
VACCINE CAMPAIGN MESSAGING PROMOTES REAL-LIFE MOMENTS Vaccine Campaign Messaging Promotes Real-Life Moments. COVID-19 vaccine messaging is about to get another shot in the arm through the release of a confidence campaign called “Because of This,” launching today. It includes four PSAs that remind Americans of the reasons for vaccination: the importance of our close, personalrelationships.
ADVICE FOR THE FIRST GEORGE FLOYD ANNIVERSARY: COMMUNICATE Advice for the First George Floyd Anniversary: Communicate Authentically and with Purpose. 05/05/2021. By Seth Arenstein. The one-year anniversary of George Floyd’s killing occurs this month. In anticipation, communicators are pondering several scenarios. 6 PRINCIPLES OF CRISIS COMMUNICATIONS FROM CDC (PLUS It is built on six principles: Be first. The first source of communication often becomes the source against which all others are measured. Be right. Accuracy is critical to credibility. Be credible. Honesty is fundamental to maintaining trust. Express empathy. Emotion cannot be countered with facts. THE TV INTERVIEW: A STEP-BY-STEP GUIDE TO SUCCESS Body Language: If seated, sit erect but not ramrod-straight, and slightly forward or toward the interviewer. If standing, do so with arms at the side or one hand in a pocket. Planting one foot slightly in front of the other will help you avoid swaying. Should you gesture, do so naturally, not expansively. LEAD TYPES AND EXAMPLES: A BAKER’S DOZEN … The lights shine down and the music surrounds her as she spins across the stage into the arms of her partner. The audience roars its approval as the music slows and the curtains begin to close. PRNEWS | THE PORTAL FOR MODERN COMMUNICATORSTOPICSAWARDSEVENTSWEBINARSGUIDEBOOKSJOBS PRNEWS is the leader in professional development, community, events, awards andcommunications resources for the future of public relations. HOW COMMUNICATORS CAN INSPIRE EMPLOYEES TO VACCINATE How Communicators Can Inspire Employees to Vaccinate. 02/24/2021. By Will Zesiger. As communicators plan for the year ahead, one thing is certain: The COVID-19 vaccine will play an important role. Returning to the workplace, safeguarding employees and protecting the broader community will hinge upon whether or not employees take the vaccine. 2022 AGENCY ELITE TOP 100 In August, we’ll present the collective as the 2022 AGENCY ELITE TOP 100 via a searchable portal anchored to prnewsonline.com, giving brand-side marketers an effective and efficient tool to narrow the search for their next agency partner. The List garners more than 50,000 client-side visits annually. View the 2021 list here . DESPITE ITS PANDEMIC-RESPONSE PLAN, SOUTHWEST AIRLINES The carrier distributed 2,500 laptops at the pandemic's start. Pivoting was a daily occurrence. Part of the carrier's response was Southwest Promise, an “opportunity for us to show off our agility as an organization to pivot,” said Linda Rutherford, SVP & CCO. She keynoted PRNEWS’ Crisis Management Virtual Event this week. BRANDS ACKNOWLEDGE ONE YEAR SINCE GEORGE FLOYD’S DEATH, TO This week, Discovery Communications ran a 30-second ad honoring the one-year anniversary of George Floyd’s death, May 25. “One year ago, we witnessed moments that started a movement,” the ad begins. “While there is still work to be done, we still look ahead withhope.”
VACCINE CAMPAIGN MESSAGING PROMOTES REAL-LIFE MOMENTS Vaccine Campaign Messaging Promotes Real-Life Moments. COVID-19 vaccine messaging is about to get another shot in the arm through the release of a confidence campaign called “Because of This,” launching today. It includes four PSAs that remind Americans of the reasons for vaccination: the importance of our close, personalrelationships.
ADVICE FOR THE FIRST GEORGE FLOYD ANNIVERSARY: COMMUNICATE Advice for the First George Floyd Anniversary: Communicate Authentically and with Purpose. 05/05/2021. By Seth Arenstein. The one-year anniversary of George Floyd’s killing occurs this month. In anticipation, communicators are pondering several scenarios. 6 PRINCIPLES OF CRISIS COMMUNICATIONS FROM CDC (PLUS It is built on six principles: Be first. The first source of communication often becomes the source against which all others are measured. Be right. Accuracy is critical to credibility. Be credible. Honesty is fundamental to maintaining trust. Express empathy. Emotion cannot be countered with facts. THE TV INTERVIEW: A STEP-BY-STEP GUIDE TO SUCCESS Body Language: If seated, sit erect but not ramrod-straight, and slightly forward or toward the interviewer. If standing, do so with arms at the side or one hand in a pocket. Planting one foot slightly in front of the other will help you avoid swaying. Should you gesture, do so naturally, not expansively. LEAD TYPES AND EXAMPLES: A BAKER’S DOZEN … The lights shine down and the music surrounds her as she spins across the stage into the arms of her partner. The audience roars its approval as the music slows and the curtains begin to close. THREE TACTICS FOR GETTING NOTICED IN A POST-COVID-19 LANDSCAPE The COVID-19 crisis reshaped so much, including the PR and communication landscape. When the pandemic struck, PR pros adopted tactics to get messages seen and heard amid the melee. SURVEY FINDS A SKILLS GAP FOR B2B TECH COMMUNICATORS One of the greatest opportunities for PR pros is providing content and consulting to a seemingly endless string of technology companies. However, new research shows that 62 percent of B2B tech organizations struggle to find writers and communicators WHAT BRANDS STILL DON’T UNDERSTAND ABOUT PRIDE As this TikTok states, “Skittles is a gay candy, it is already Pride themed.”. So, Skittles decided to “give the rainbow” by passing the microphone to a diverse set of queer creators across the country. The brand launched QueeR Codes and donated $100,000 to GLAAD from the sale of Pride-themed candy. Seeing as Skittles has spent years THE TV INTERVIEW: A STEP-BY-STEP GUIDE TO SUCCESS Body Language: If seated, sit erect but not ramrod-straight, and slightly forward or toward the interviewer. If standing, do so with arms at the side or one hand in a pocket. Planting one foot slightly in front of the other will help you avoid swaying. Should you gesture, do so naturally, not expansively. 5 EASY WAYS COMPANIES CAN BOOST THEIR CSR IN 2020 A slew of companies are doing so. The airlines and Microsoft, for example. Ways your business can make a difference include: increasing recycling, decreasing energy and water use, enhancing waste management practices by going paperless, composting, eliminating bottled water, reducing plastic, and embracing eco-friendly travel policies. PR NEWS CHECKLIST: 7 PRACTICES OF EVERY GOOD MEDIA Pitch like a journalist. Most, if not all, PR pros have had some past experience as a journalist. When sending out pitches, recalling what caused you to open emails, and what caused you to scroll right past others, is a good thing to keep in mind while developing your media relations strategy. Structure your press release like a hard newsstory
FIVE TIPS FOR NOTIFYING PEOPLE OF EXPOSURE TO CORONAVIRUS Notify people as soon as possible. Given that this virus is spreading quickly from people who may not know they are a carrier, helping others understand exposure could help the state of public health. Be clear and concise. With issues-based information, you want to use clear language and keep it short. Maintain focus on facts and thereason you
TESLA CRASH RESPONSE SHOWS WHAT HAPPENS WHEN YOU DITCH PR Tesla Crash Response Shows What Happens When You Ditch PR. 04/19/2021. By Sophie Maerowitz. On April 17, two men were killed in an autonomous Tesla crash in Harris County, Texas. The company has so far stayed mum—perhaps because no PR pros were around to pick up the phone. There’s little question as to why Tesla has stayed so silent: The A GUIDE TO CULTURALLY CONSCIOUS IDENTIFIERS AND EMOJIS A Guide to Culturally Conscious Identifiers and Emojis. As our nation grapples with rampant injustice and a movement for change, PR pros must embrace their role driving media conversations with greater responsibility. Consumers are holding brands, and their leaders, to a higher standard. PR pros must learn cultural terms and utilizeinsights to
HOW TO ENSURE SUSTAINABILITY IS PART OF YOUR COMPANY'S April 22 used to be an arbitrary day. Now Earth Day is a multi-industry disruptor and April is Earth Month.Yet last April 22 (4/22/2020) marked just the 50th anniversary of Earth Day. It’s strange to think that a significant desire for environmental advocacy arose only several decades ago.Regardless, to remain relevant, companies and their communicators must take steps to increase DESPITE ITS PANDEMIC-RESPONSE PLAN, SOUTHWEST AIRLINES The carrier distributed 2,500 laptops at the pandemic's start. Pivoting was a daily occurrence. Part of the carrier's response was Southwest Promise, an “opportunity for us to show off our agility as an organization to pivot,” said Linda Rutherford, SVP & CCO. She keynoted PRNEWS’ Crisis Management Virtual Event this week. 2021 DIGITAL + SOCIAL MEDIA AWARDS The Digital + Social Media Awards program recognizes the most innovative and industry-altering digital communicators and campaigns. These impactful and daring digital campaigns represent those that reshaped the landscape of marketing and communications, including media relations, branding and influencer marketing, as well as the year’s best uses of media, including videos, social media and more. HOW COMMUNICATORS CAN INSPIRE EMPLOYEES TO VACCINATE How Communicators Can Inspire Employees to Vaccinate. 02/24/2021. By Will Zesiger. As communicators plan for the year ahead, one thing is certain: The COVID-19 vaccine will play an important role. Returning to the workplace, safeguarding employees and protecting the broader community will hinge upon whether or not employees take the vaccine. 2022 AGENCY ELITE TOP 100 In August, we’ll present the collective as the 2022 AGENCY ELITE TOP 100 via a searchable portal anchored to prnewsonline.com, giving brand-side marketers an effective and efficient tool to narrow the search for their next agency partner. The List garners more than 50,000 client-side visits annually. View the 2021 list here . BRANDS ACKNOWLEDGE ONE YEAR SINCE GEORGE FLOYD’S DEATH, TO This week, Discovery Communications ran a 30-second ad honoring the one-year anniversary of George Floyd’s death, May 25. “One year ago, we witnessed moments that started a movement,” the ad begins. “While there is still work to be done, we still look ahead withhope.”
TOP WOMEN IN PR 2021 Top Women in PR 2021 - PRNEWS. PRNEWS' Top Women in PR Awards is now accepting entries for 2021. Year after year, this esteemed recognition program acknowledges the innovating, ceiling-breaking, game changing women dominating the communications industry. If you know a woman leader who fights for their voice to be heard, navigates a teamthrough
6 PRINCIPLES OF CRISIS COMMUNICATIONS FROM CDC (PLUS It is built on six principles: Be first. The first source of communication often becomes the source against which all others are measured. Be right. Accuracy is critical to credibility. Be credible. Honesty is fundamental to maintaining trust. Express empathy. Emotion cannot be countered with facts. THE TV INTERVIEW: A STEP-BY-STEP GUIDE TO SUCCESS Body Language: If seated, sit erect but not ramrod-straight, and slightly forward or toward the interviewer. If standing, do so with arms at the side or one hand in a pocket. Planting one foot slightly in front of the other will help you avoid swaying. Should you gesture, do so naturally, not expansively. 3 STEPS TO DEVELOPING AN OVERARCHING MESSAGE FOR YOUR BRAND Through coordinated messaging and content efforts, PR pros can develop a unified voice for a brand, even if there are multiple departments in the organization. To do this successfully, media relations, PR and marketing activities should be developed and executed in tandem. Coordinating these efforts, steered by a messaging framework that maps the organization’s brand story, will help bringRECENT JOBS
Description. About The Role. We’re looking for an experienced Director of Communications to join our growing Executive Visibility & PR team. This is a highly-visible client-facing position and based on the East Coast (ideally near the New York City area). DESPITE ITS PANDEMIC-RESPONSE PLAN, SOUTHWEST AIRLINES The carrier distributed 2,500 laptops at the pandemic's start. Pivoting was a daily occurrence. Part of the carrier's response was Southwest Promise, an “opportunity for us to show off our agility as an organization to pivot,” said Linda Rutherford, SVP & CCO. She keynoted PRNEWS’ Crisis Management Virtual Event this week. 2021 DIGITAL + SOCIAL MEDIA AWARDS The Digital + Social Media Awards program recognizes the most innovative and industry-altering digital communicators and campaigns. These impactful and daring digital campaigns represent those that reshaped the landscape of marketing and communications, including media relations, branding and influencer marketing, as well as the year’s best uses of media, including videos, social media and more. HOW COMMUNICATORS CAN INSPIRE EMPLOYEES TO VACCINATE How Communicators Can Inspire Employees to Vaccinate. 02/24/2021. By Will Zesiger. As communicators plan for the year ahead, one thing is certain: The COVID-19 vaccine will play an important role. Returning to the workplace, safeguarding employees and protecting the broader community will hinge upon whether or not employees take the vaccine. 2022 AGENCY ELITE TOP 100 In August, we’ll present the collective as the 2022 AGENCY ELITE TOP 100 via a searchable portal anchored to prnewsonline.com, giving brand-side marketers an effective and efficient tool to narrow the search for their next agency partner. The List garners more than 50,000 client-side visits annually. View the 2021 list here . BRANDS ACKNOWLEDGE ONE YEAR SINCE GEORGE FLOYD’S DEATH, TO This week, Discovery Communications ran a 30-second ad honoring the one-year anniversary of George Floyd’s death, May 25. “One year ago, we witnessed moments that started a movement,” the ad begins. “While there is still work to be done, we still look ahead withhope.”
TOP WOMEN IN PR 2021 Top Women in PR 2021 - PRNEWS. PRNEWS' Top Women in PR Awards is now accepting entries for 2021. Year after year, this esteemed recognition program acknowledges the innovating, ceiling-breaking, game changing women dominating the communications industry. If you know a woman leader who fights for their voice to be heard, navigates a teamthrough
6 PRINCIPLES OF CRISIS COMMUNICATIONS FROM CDC (PLUS It is built on six principles: Be first. The first source of communication often becomes the source against which all others are measured. Be right. Accuracy is critical to credibility. Be credible. Honesty is fundamental to maintaining trust. Express empathy. Emotion cannot be countered with facts. THE TV INTERVIEW: A STEP-BY-STEP GUIDE TO SUCCESS Body Language: If seated, sit erect but not ramrod-straight, and slightly forward or toward the interviewer. If standing, do so with arms at the side or one hand in a pocket. Planting one foot slightly in front of the other will help you avoid swaying. Should you gesture, do so naturally, not expansively. 3 STEPS TO DEVELOPING AN OVERARCHING MESSAGE FOR YOUR BRAND Through coordinated messaging and content efforts, PR pros can develop a unified voice for a brand, even if there are multiple departments in the organization. To do this successfully, media relations, PR and marketing activities should be developed and executed in tandem. Coordinating these efforts, steered by a messaging framework that maps the organization’s brand story, will help bringRECENT JOBS
Description. About The Role. We’re looking for an experienced Director of Communications to join our growing Executive Visibility & PR team. This is a highly-visible client-facing position and based on the East Coast (ideally near the New York City area). PRNEWS | THE PORTAL FOR MODERN COMMUNICATORS PRNEWS is the leader in professional development, community, events, awards andcommunications resources for the future of public relations. THREE TACTICS FOR GETTING NOTICED IN A POST-COVID-19 LANDSCAPE The COVID-19 crisis reshaped so much, including the PR and communication landscape. When the pandemic struck, PR pros adopted tactics to get messages seen and heard amid the melee. HOW COMMUNICATORS CAN INSPIRE EMPLOYEES TO VACCINATE How Communicators Can Inspire Employees to Vaccinate. 02/24/2021. By Will Zesiger. As communicators plan for the year ahead, one thing is certain: The COVID-19 vaccine will play an important role. Returning to the workplace, safeguarding employees and protecting the broader community will hinge upon whether or not employees take the vaccine. VACCINE CAMPAIGN MESSAGING PROMOTES REAL-LIFE MOMENTS Vaccine Campaign Messaging Promotes Real-Life Moments. COVID-19 vaccine messaging is about to get another shot in the arm through the release of a confidence campaign called “Because of This,” launching today. It includes four PSAs that remind Americans of the reasons for vaccination: the importance of our close, personalrelationships.
SURVEY FINDS A SKILLS GAP FOR B2B TECH COMMUNICATORS 1 day ago · One of the greatest opportunities for PR pros is providing content and consulting to a seemingly endless string of technology companies. However, new research shows that 62 percent of B2B tech organizations struggle to find writers and communicators THE TV INTERVIEW: A STEP-BY-STEP GUIDE TO SUCCESS Body Language: If seated, sit erect but not ramrod-straight, and slightly forward or toward the interviewer. If standing, do so with arms at the side or one hand in a pocket. Planting one foot slightly in front of the other will help you avoid swaying. Should you gesture, do so naturally, not expansively. FIVE TIPS FOR NOTIFYING PEOPLE OF EXPOSURE TO CORONAVIRUS Notify people as soon as possible. Given that this virus is spreading quickly from people who may not know they are a carrier, helping others understand exposure could help the state of public health. Be clear and concise. With issues-based information, you want to use clear language and keep it short. Maintain focus on facts and thereason you
SURVEYS OPEN PR PROS' EYES ON DIVERSITY, GENDER AND Sometimes the more you know, you realize, there’s a lot you don’t know. Updating Lao Tsu (aka Lao Tzu and Laozi): ‘The wise person is one who knows what he/she does not know.’ Similarly, Socrates, a few hundred years later, is credited with saying, again in modern language, ‘I am the wisest person alive, for I know one thing, and that is I know nothing.’ LESSONS EARNED: A MOMENT AT A FUNERAL TAUGHT ME EVERYTHING [Editor's Note: "Failure is the mother of success.” Thomas Edison tried thousands of light bulbs before discovering his life-alteringsolution.
WWW.PRNEWSONLINE.COM 18 hours ago · www.prnewsonline.com 2021 DIGITAL PR AWARD The Digital + Social Media Awards program recognizes the most innovative and industry-altering digital communicators and campaigns. These impactful and daring digital campaigns represent those that reshaped the landscape of marketing and communications, including media relations, branding and influencer marketing, as well as the year’s best uses of media, including videos, social media and more. HOW COMMUNICATORS CAN INSPIRE EMPLOYEES TO VACCINATE How Communicators Can Inspire Employees to Vaccinate. 02/24/2021. By Will Zesiger. As communicators plan for the year ahead, one thing is certain: The COVID-19 vaccine will play an important role. Returning to the workplace, safeguarding employees and protecting the broader community will hinge upon whether or not employees take the vaccine. 2022 AGENCY ELITE TOP 100 In August, we’ll present the collective as the 2022 AGENCY ELITE TOP 100 via a searchable portal anchored to prnewsonline.com, giving brand-side marketers an effective and efficient tool to narrow the search for their next agency partner. The List garners more than 50,000 client-side visits annually. View the 2021 list here . DESPITE ITS PANDEMIC-RESPONSE PLAN, SOUTHWEST AIRLINES The carrier distributed 2,500 laptops at the pandemic's start. Pivoting was a daily occurrence. Part of the carrier's response was Southwest Promise, an “opportunity for us to show off our agility as an organization to pivot,” said Linda Rutherford, SVP & CCO. She keynoted PRNEWS’ Crisis Management Virtual Event this week. BRANDS ACKNOWLEDGE ONE YEAR SINCE GEORGE FLOYD’S DEATH, TO This week, Discovery Communications ran a 30-second ad honoring the one-year anniversary of George Floyd’s death, May 25. “One year ago, we witnessed moments that started a movement,” the ad begins. “While there is still work to be done, we still look ahead withhope.”
TOP WOMEN IN PR 2021 Top Women in PR 2021 - PRNEWS. PRNEWS' Top Women in PR Awards is now accepting entries for 2021. Year after year, this esteemed recognition program acknowledges the innovating, ceiling-breaking, game changing women dominating the communications industry. If you know a woman leader who fights for their voice to be heard, navigates a teamthrough
6 PRINCIPLES OF CRISIS COMMUNICATIONS FROM CDC (PLUS It is built on six principles: Be first. The first source of communication often becomes the source against which all others are measured. Be right. Accuracy is critical to credibility. Be credible. Honesty is fundamental to maintaining trust. Express empathy. Emotion cannot be countered with facts. THE TV INTERVIEW: A STEP-BY-STEP GUIDE TO SUCCESS Body Language: If seated, sit erect but not ramrod-straight, and slightly forward or toward the interviewer. If standing, do so with arms at the side or one hand in a pocket. Planting one foot slightly in front of the other will help you avoid swaying. Should you gesture, do so naturally, not expansively.RECENT JOBS
Description. About The Role. We’re looking for an experienced Director of Communications to join our growing Executive Visibility & PR team. This is a highly-visible client-facing position and based on the East Coast (ideally near the New York City area). 3 STEPS TO DEVELOPING AN OVERARCHING MESSAGE FOR YOUR BRAND Through coordinated messaging and content efforts, PR pros can develop a unified voice for a brand, even if there are multiple departments in the organization. To do this successfully, media relations, PR and marketing activities should be developed and executed in tandem. Coordinating these efforts, steered by a messaging framework that maps the organization’s brand story, will help bring 2021 DIGITAL PR AWARD The Digital + Social Media Awards program recognizes the most innovative and industry-altering digital communicators and campaigns. These impactful and daring digital campaigns represent those that reshaped the landscape of marketing and communications, including media relations, branding and influencer marketing, as well as the year’s best uses of media, including videos, social media and more. HOW COMMUNICATORS CAN INSPIRE EMPLOYEES TO VACCINATE How Communicators Can Inspire Employees to Vaccinate. 02/24/2021. By Will Zesiger. As communicators plan for the year ahead, one thing is certain: The COVID-19 vaccine will play an important role. Returning to the workplace, safeguarding employees and protecting the broader community will hinge upon whether or not employees take the vaccine. 2022 AGENCY ELITE TOP 100 In August, we’ll present the collective as the 2022 AGENCY ELITE TOP 100 via a searchable portal anchored to prnewsonline.com, giving brand-side marketers an effective and efficient tool to narrow the search for their next agency partner. The List garners more than 50,000 client-side visits annually. View the 2021 list here . DESPITE ITS PANDEMIC-RESPONSE PLAN, SOUTHWEST AIRLINES The carrier distributed 2,500 laptops at the pandemic's start. Pivoting was a daily occurrence. Part of the carrier's response was Southwest Promise, an “opportunity for us to show off our agility as an organization to pivot,” said Linda Rutherford, SVP & CCO. She keynoted PRNEWS’ Crisis Management Virtual Event this week. BRANDS ACKNOWLEDGE ONE YEAR SINCE GEORGE FLOYD’S DEATH, TO This week, Discovery Communications ran a 30-second ad honoring the one-year anniversary of George Floyd’s death, May 25. “One year ago, we witnessed moments that started a movement,” the ad begins. “While there is still work to be done, we still look ahead withhope.”
TOP WOMEN IN PR 2021 Top Women in PR 2021 - PRNEWS. PRNEWS' Top Women in PR Awards is now accepting entries for 2021. Year after year, this esteemed recognition program acknowledges the innovating, ceiling-breaking, game changing women dominating the communications industry. If you know a woman leader who fights for their voice to be heard, navigates a teamthrough
6 PRINCIPLES OF CRISIS COMMUNICATIONS FROM CDC (PLUS It is built on six principles: Be first. The first source of communication often becomes the source against which all others are measured. Be right. Accuracy is critical to credibility. Be credible. Honesty is fundamental to maintaining trust. Express empathy. Emotion cannot be countered with facts. THE TV INTERVIEW: A STEP-BY-STEP GUIDE TO SUCCESS Body Language: If seated, sit erect but not ramrod-straight, and slightly forward or toward the interviewer. If standing, do so with arms at the side or one hand in a pocket. Planting one foot slightly in front of the other will help you avoid swaying. Should you gesture, do so naturally, not expansively.RECENT JOBS
Description. About The Role. We’re looking for an experienced Director of Communications to join our growing Executive Visibility & PR team. This is a highly-visible client-facing position and based on the East Coast (ideally near the New York City area). 3 STEPS TO DEVELOPING AN OVERARCHING MESSAGE FOR YOUR BRAND Through coordinated messaging and content efforts, PR pros can develop a unified voice for a brand, even if there are multiple departments in the organization. To do this successfully, media relations, PR and marketing activities should be developed and executed in tandem. Coordinating these efforts, steered by a messaging framework that maps the organization’s brand story, will help bring PRNEWS | THE PORTAL FOR MODERN COMMUNICATORS PRNEWS is the leader in professional development, community, events, awards andcommunications resources for the future of public relations. THREE TACTICS FOR GETTING NOTICED IN A POST-COVID-19 LANDSCAPE The COVID-19 crisis reshaped so much, including the PR and communication landscape. When the pandemic struck, PR pros adopted tactics to get messages seen and heard amid the melee. VACCINE CAMPAIGN MESSAGING PROMOTES REAL-LIFE MOMENTS Vaccine Campaign Messaging Promotes Real-Life Moments. COVID-19 vaccine messaging is about to get another shot in the arm through the release of a confidence campaign called “Because of This,” launching today. It includes four PSAs that remind Americans of the reasons for vaccination: the importance of our close, personalrelationships.
THE TV INTERVIEW: A STEP-BY-STEP GUIDE TO SUCCESS Body Language: If seated, sit erect but not ramrod-straight, and slightly forward or toward the interviewer. If standing, do so with arms at the side or one hand in a pocket. Planting one foot slightly in front of the other will help you avoid swaying. Should you gesture, do so naturally, not expansively. SURVEY FINDS A SKILLS GAP FOR B2B TECH COMMUNICATORS 1 day ago · One of the greatest opportunities for PR pros is providing content and consulting to a seemingly endless string of technology companies. However, new research shows that 62 percent of B2B tech organizations struggle to find writers and communicators A GUIDE TO CULTURALLY CONSCIOUS IDENTIFIERS AND EMOJIS A Guide to Culturally Conscious Identifiers and Emojis. As our nation grapples with rampant injustice and a movement for change, PR pros must embrace their role driving media conversations with greater responsibility. Consumers are holding brands, and their leaders, to a higher standard. PR pros must learn cultural terms and utilizeinsights to
SURVEYS OPEN PR PROS' EYES ON DIVERSITY, GENDER AND Sometimes the more you know, you realize, there’s a lot you don’t know. Updating Lao Tsu (aka Lao Tzu and Laozi): ‘The wise person is one who knows what he/she does not know.’ Similarly, Socrates, a few hundred years later, is credited with saying, again in modern language, ‘I am the wisest person alive, for I know one thing, and that is I know nothing.’ LESSONS EARNED: A MOMENT AT A FUNERAL TAUGHT ME EVERYTHING [Editor's Note: "Failure is the mother of success.” Thomas Edison tried thousands of light bulbs before discovering his life-alteringsolution.
SPENCER HARVEY, COMMUNICATIONS MANAGER AT GLAAD ON PRNEWS Live welcomed Spencer Harvey, communications manager at GLAAD.Harvey discussed GLAAD's latest efforts to elevate LGBTQ+ visibility and online safety, including new initiatives with P&G, Kellogg's and others. WWW.PRNEWSONLINE.COM 10 hours ago · www.prnewsonline.com PRNEWS | THE PORTAL FOR MODERN COMMUNICATORSTOPICSAWARDSEVENTSWEBINARSGUIDEBOOKSJOBS PRNEWS is the leader in professional development, community, events, awards andcommunications resources for the future of public relations. 2021 DIGITAL PR AWARD The Digital + Social Media Awards program recognizes the most innovative and industry-altering digital communicators and campaigns. These impactful and daring digital campaigns represent those that reshaped the landscape of marketing and communications, including media relations, branding and influencer marketing, as well as the year’s best uses of media, including videos, social media and more. HOW COMMUNICATORS CAN INSPIRE EMPLOYEES TO VACCINATE How Communicators Can Inspire Employees to Vaccinate. 02/24/2021. By Will Zesiger. As communicators plan for the year ahead, one thing is certain: The COVID-19 vaccine will play an important role. Returning to the workplace, safeguarding employees and protecting the broader community will hinge upon whether or not employees take the vaccine. TOP WOMEN IN PR 2021 Top Women in PR 2021 - PRNEWS. PRNEWS' Top Women in PR Awards is now accepting entries for 2021. Year after year, this esteemed recognition program acknowledges the innovating, ceiling-breaking, game changing women dominating the communications industry. If you know a woman leader who fights for their voice to be heard, navigates a teamthrough
THANKS TO CORONAVIRUS, PUBLIC RELATIONS IS BECOMING Thanks to Coronavirus, Public Relations is Becoming Intelligent Relations. Digital transformation is not a transient situation or a mere juncture. It is a complex, multi-dimensional and evolutionary process. It occurs when continual technological development is integrated into the design, production and provision of products andservices.
BRANDS ACKNOWLEDGE ONE YEAR SINCE GEORGE FLOYD’S DEATH, TO This week, Discovery Communications ran a 30-second ad honoring the one-year anniversary of George Floyd’s death, May 25. “One year ago, we witnessed moments that started a movement,” the ad begins. “While there is still work to be done, we still look ahead withhope.”
DESPITE ITS PANDEMIC-RESPONSE PLAN, SOUTHWEST AIRLINES The carrier distributed 2,500 laptops at the pandemic's start. Pivoting was a daily occurrence. Part of the carrier's response was Southwest Promise, an “opportunity for us to show off our agility as an organization to pivot,” said Linda Rutherford, SVP & CCO. She keynoted PRNEWS’ Crisis Management Virtual Event this week. 6 PRINCIPLES OF CRISIS COMMUNICATIONS FROM CDC (PLUS It is built on six principles: Be first. The first source of communication often becomes the source against which all others are measured. Be right. Accuracy is critical to credibility. Be credible. Honesty is fundamental to maintaining trust. Express empathy. Emotion cannot be countered with facts.RECENT JOBS
Description. About The Role. We’re looking for an experienced Director of Communications to join our growing Executive Visibility & PR team. This is a highly-visible client-facing position and based on the East Coast (ideally near the New York City area). HOW TO CRAFT SCROLL-STOPPING FACEBOOK ADS Comments and likes don't pay the bills. If they are all your Facebook ads are generating, it's probably time for a change of approach. In order to tie your Facebook ads to business results, you must design captivating ads that get your prospects to stop mid-scroll. PRNEWS | THE PORTAL FOR MODERN COMMUNICATORSTOPICSAWARDSEVENTSWEBINARSGUIDEBOOKSJOBS PRNEWS is the leader in professional development, community, events, awards andcommunications resources for the future of public relations. 2021 DIGITAL PR AWARD The Digital + Social Media Awards program recognizes the most innovative and industry-altering digital communicators and campaigns. These impactful and daring digital campaigns represent those that reshaped the landscape of marketing and communications, including media relations, branding and influencer marketing, as well as the year’s best uses of media, including videos, social media and more. HOW COMMUNICATORS CAN INSPIRE EMPLOYEES TO VACCINATE How Communicators Can Inspire Employees to Vaccinate. 02/24/2021. By Will Zesiger. As communicators plan for the year ahead, one thing is certain: The COVID-19 vaccine will play an important role. Returning to the workplace, safeguarding employees and protecting the broader community will hinge upon whether or not employees take the vaccine. TOP WOMEN IN PR 2021 Top Women in PR 2021 - PRNEWS. PRNEWS' Top Women in PR Awards is now accepting entries for 2021. Year after year, this esteemed recognition program acknowledges the innovating, ceiling-breaking, game changing women dominating the communications industry. If you know a woman leader who fights for their voice to be heard, navigates a teamthrough
PRNEWS | THE PORTAL FOR MODERN COMMUNICATORS PRNEWS is the leader in professional development, community, events, awards andcommunications resources for the future of public relations. THANKS TO CORONAVIRUS, PUBLIC RELATIONS IS BECOMING Thanks to Coronavirus, Public Relations is Becoming Intelligent Relations. Digital transformation is not a transient situation or a mere juncture. It is a complex, multi-dimensional and evolutionary process. It occurs when continual technological development is integrated into the design, production and provision of products andservices.
HOW COMMUNICATORS CAN INSPIRE EMPLOYEES TO VACCINATE How Communicators Can Inspire Employees to Vaccinate. 02/24/2021. By Will Zesiger. As communicators plan for the year ahead, one thing is certain: The COVID-19 vaccine will play an important role. Returning to the workplace, safeguarding employees and protecting the broader community will hinge upon whether or not employees take the vaccine. SURVEYS OPEN PR PROS' EYES ON DIVERSITY, GENDER AND Sometimes the more you know, you realize, there’s a lot you don’t know. Updating Lao Tsu (aka Lao Tzu and Laozi): ‘The wise person is one who knows what he/she does not know.’ Similarly, Socrates, a few hundred years later, is credited with saying, again in modern language, ‘I am the wisest person alive, for I know one thing, and that is I know nothing.’ VACCINE CAMPAIGN MESSAGING PROMOTES REAL-LIFE MOMENTS Vaccine Campaign Messaging Promotes Real-Life Moments. COVID-19 vaccine messaging is about to get another shot in the arm through the release of a confidence campaign called “Because of This,” launching today. It includes four PSAs that remind Americans of the reasons for vaccination: the importance of our close, personalrelationships.
LESSONS EARNED: A MOMENT AT A FUNERAL TAUGHT ME EVERYTHING 8 hours ago · [Editor's Note: "Failure is the mother of success.” Thomas Edison tried thousands of light bulbs before discovering his life-altering solution. WHAT BRANDS STILL DON’T UNDERSTAND ABOUT PRIDE In 2018, Three Insights for Brands Contemplating Pride Activations implored companies to go beyond rainbows and glitter to engage with the story of Stonewall and lived experiences of the queer community. Fast forward to 2021, and Lil Nas X is sliding down a pole to pleasure Satan himself, while brands continue to push generic rainbow merch. Something ain’t right. AFTER TRUMP’S BLOG FLOPS, HERE ARE SOME WAYS TO MAKE SURE On June 2, former U.S. President Donald Trump’s blog, "From the Desk of Donald J. Trump," disappeared from its website, replaced by a sign-up page to “receive EXCLUSIVE updates.” IS AN APR WORTH THE TIME AND EFFORT NEEDED TO ATTAIN IT? What is the significance of the APR, those letters you see behind the name of some PR pros? Is the time and energy needed to attain the APRaccreditation worth
ELLIE KEMPER'S CRISIS RESPONSE: TOO LITTLE, TOO LATE OR 1 day ago · While her response time may have caused some to question the integrity of the response, Gene Grabowski, partner, kglobal, said Kemper did an adequate job to cover that with her explanation. PRNEWS | THE PORTAL FOR MODERN COMMUNICATORSTOPICSAWARDSEVENTSWEBINARSGUIDEBOOKSJOBS PRNEWS is the leader in professional development, community, events, awards andcommunications resources for the future of public relations. 2021 DIGITAL PR AWARD The Digital + Social Media Awards program recognizes the most innovative and industry-altering digital communicators and campaigns. These impactful and daring digital campaigns represent those that reshaped the landscape of marketing and communications, including media relations, branding and influencer marketing, as well as the year’s best uses of media, including videos, social media and more. HOW COMMUNICATORS CAN INSPIRE EMPLOYEES TO VACCINATE As communicators plan for the year ahead, one thing is certain: The COVID-19 vaccine will play an important role. Returning to the workplace, safeguarding employees and protecting the broader community will hinge upon whether or not employees take the vaccine. BRANDS ACKNOWLEDGE ONE YEAR SINCE GEORGE FLOYD’S DEATH, TO This week, Discovery Communications ran a 30-second ad honoring the one-year anniversary of George Floyd’s death, May 25. “One year ago, we witnessed moments that started a movement,” the ad begins. “While there is still work to be done, we still look ahead withhope.”
TOP WOMEN IN PR 2021 PRNEWS' Top Women in PR Awards is now accepting entries for 2021. Year after year, this esteemed recognition program acknowledges the innovating, ceiling-breaking, game changing women dominating the communications industry. THANKS TO CORONAVIRUS, PUBLIC RELATIONS IS BECOMING Digital transformation is not a transient situation or a mere juncture. It is a complex, multi-dimensional and evolutionary process. It occurs when continual technological development is integrated into the design, production and provision of products and services. DESPITE ITS PANDEMIC-RESPONSE PLAN, SOUTHWEST AIRLINES Ask people for their 2020 Word of the Year. Many PR pros will say pivot.. Similar to those in many sectors, communicators at Southwest Airlines had full plates at the start of the pandemic. 6 PRINCIPLES OF CRISIS COMMUNICATIONS FROM CDC (PLUS In crisis communication, more than any other facet of PR, planning is crucial; allowances must be made for various possibilities, and responses need to be deployed with utmost speed.RECENT JOBS
Description. About The Role. We’re looking for an experienced Director of Communications to join our growing Executive Visibility & PR team. This is a highly-visible client-facing position and based on the East Coast (ideally near the New York City area). HOW TO CRAFT SCROLL-STOPPING FACEBOOK ADS Comments and likes don't pay the bills. If they are all your Facebook ads are generating, it's probably time for a change of approach. In order to tie your Facebook ads to business results, you must design captivating ads that get your prospects to stop mid-scroll. PRNEWS | THE PORTAL FOR MODERN COMMUNICATORSTOPICSAWARDSEVENTSWEBINARSGUIDEBOOKSJOBS PRNEWS is the leader in professional development, community, events, awards andcommunications resources for the future of public relations. 2021 DIGITAL PR AWARD The Digital + Social Media Awards program recognizes the most innovative and industry-altering digital communicators and campaigns. These impactful and daring digital campaigns represent those that reshaped the landscape of marketing and communications, including media relations, branding and influencer marketing, as well as the year’s best uses of media, including videos, social media and more. HOW COMMUNICATORS CAN INSPIRE EMPLOYEES TO VACCINATE As communicators plan for the year ahead, one thing is certain: The COVID-19 vaccine will play an important role. Returning to the workplace, safeguarding employees and protecting the broader community will hinge upon whether or not employees take the vaccine. BRANDS ACKNOWLEDGE ONE YEAR SINCE GEORGE FLOYD’S DEATH, TO This week, Discovery Communications ran a 30-second ad honoring the one-year anniversary of George Floyd’s death, May 25. “One year ago, we witnessed moments that started a movement,” the ad begins. “While there is still work to be done, we still look ahead withhope.”
TOP WOMEN IN PR 2021 PRNEWS' Top Women in PR Awards is now accepting entries for 2021. Year after year, this esteemed recognition program acknowledges the innovating, ceiling-breaking, game changing women dominating the communications industry. THANKS TO CORONAVIRUS, PUBLIC RELATIONS IS BECOMING Digital transformation is not a transient situation or a mere juncture. It is a complex, multi-dimensional and evolutionary process. It occurs when continual technological development is integrated into the design, production and provision of products and services. DESPITE ITS PANDEMIC-RESPONSE PLAN, SOUTHWEST AIRLINES Ask people for their 2020 Word of the Year. Many PR pros will say pivot.. Similar to those in many sectors, communicators at Southwest Airlines had full plates at the start of the pandemic. 6 PRINCIPLES OF CRISIS COMMUNICATIONS FROM CDC (PLUS In crisis communication, more than any other facet of PR, planning is crucial; allowances must be made for various possibilities, and responses need to be deployed with utmost speed.RECENT JOBS
Description. About The Role. We’re looking for an experienced Director of Communications to join our growing Executive Visibility & PR team. This is a highly-visible client-facing position and based on the East Coast (ideally near the New York City area). HOW TO CRAFT SCROLL-STOPPING FACEBOOK ADS Comments and likes don't pay the bills. If they are all your Facebook ads are generating, it's probably time for a change of approach. In order to tie your Facebook ads to business results, you must design captivating ads that get your prospects to stop mid-scroll. PRNEWS | THE PORTAL FOR MODERN COMMUNICATORS PRNEWS is the leader in professional development, community, events, awards andcommunications resources for the future of public relations. THANKS TO CORONAVIRUS, PUBLIC RELATIONS IS BECOMING Digital transformation is not a transient situation or a mere juncture. It is a complex, multi-dimensional and evolutionary process. It occurs when continual technological development is integrated into the design, production and provision of products and services. PROFESSIONAL BIOS: WHAT TO INCLUDE AND WHAT TO FORGET When it comes to writing professional bios about others, public relations professionals excel. When it comes to writing about themselves, PR pros can struggle just like any other person. SURVEYS OPEN PR PROS' EYES ON DIVERSITY, GENDER AND 1 day ago · Sometimes the more you know, you realize, there’s a lot you don’t know. Updating Lao Tsu (aka Lao Tzu and Laozi): ‘The wise person is one who knows what he/she does not know.’ Similarly, Socrates, a few hundred years later, is credited with saying, again in modern language, ‘I am the wisest person alive, for I know one thing, and that is I know nothing.’ VACCINE CAMPAIGN MESSAGING PROMOTES REAL-LIFE MOMENTS An alliance of healthcare associations as well as Pfizer and BioNTech collaborated on the messaging. The groups included: the American Nurses Association, National Black Nurses Association, American Pharmacists Association, The American College of Emergency Physicians and American College of Preventive Medicine. IS AN APR WORTH THE TIME AND EFFORT NEEDED TO ATTAIN IT? What is the significance of the APR, those letters you see behind the name of some PR pros? Is the time and energy needed to attain the APRaccreditation worth
WHAT BRANDS STILL DON’T UNDERSTAND ABOUT PRIDE In 2018, Three Insights for Brands Contemplating Pride Activations implored companies to go beyond rainbows and glitter to engage with the story of Stonewall and lived experiences of the queer community. Fast forward to 2021, and Lil Nas X is sliding down a pole to pleasure Satan himself, while brands continue to push generic rainbow merch. Something ain’t right. AFTER TRUMP’S BLOG FLOPS, HERE ARE SOME WAYS TO MAKE SURE On June 2, former U.S. President Donald Trump’s blog, "From the Desk of Donald J. Trump," disappeared from its website, replaced by a sign-up page to “receive EXCLUSIVE updates.” ELLIE KEMPER'S CRISIS RESPONSE: TOO LITTLE, TOO LATE OR 10 hours ago · While her response time may have caused some to question the integrity of the response, Gene Grabowski, partner, kglobal, said Kemper did an adequate job to cover that with herexplanation.
CRISIS LESSONS FROM THIS MORNING'S BROKEN INTERNET 14 hours ago · Companies must have a crisis plan that establishes clear roles, responsibilities, protocol and messaging. Without it,chaos will result.
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Internal Communication A Look at PR/Communications in 2030 and How to Prepare for It Plenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030. PR Insiders 5 Easy Ways Companies Can Boost Their CSR in 2020 Media Relations Away CEO Steph Korey Needs a Lesson in Reputation Management Digital PR Page Chair Eyes New Skills for CCO’s Transformational Role Crisis Management MLB’s Astros’ Cheating Scandal Provides PR Lessons Social Media What’s the IdealLength of a Tweet?
Technology CES 2020: Communicators See Demand for Their Craft PR Insiders Former Burson Chair Puts Focus on Personalities in PR Crises PR Agencies Harold Burson: An Appreciation of a PR Icon Social Media Lessons Earned: How Cleveland Clinic Recovered in the Tech Race Media Relations How to Make Your Multi-Channel Media Relations Game Seamless UPCOMING EVENTS AND AWARD DEADLINES * January 28 — Top Women in PR Awards Luncheon * February 25–26 — Crisis and Measurement Summit 2020 * March 6 — Digital PR Awards Deadline * March 18 — Webinar: Tik Tok: Best Practices & How to Make itWork for Your Brand
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Establishing Trust, Breaking Through the Noise Among Communicators’ Top Challenges for 2019By David Wolpert
A Look at PR/Communications in 2030 and How to Prepare for ItBy Kiana Montgomery
5 Easy Ways Companies Can Boost Their CSR in 2020By Seth Arenstein
Former Burson Chair Puts Focus on Personalities in PR CrisesBy Eileen Sheil
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PUBLICATIONS MORE __ PR MEASUREMENT GUIDEBOOK Numbers, Stats, Analytics: You may love it. You may hate it. Either way, it is a required skill these days, for all communicators. In this just published 10th edition of the PR News Measurement Guidebook…Continued
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CRISIS MANAGEMENT GUIDEBOOK Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain tofind… Continued
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