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YOUNG ENTREPRENEURS SURGE FORWARD DURING THE PANDEMIC This surge of young start-up entrepreneurs comes in response to the pandemic, which has disrupted the job market and forced many people to take professional opportunities into their own hands. Making the most of a bad situation. When asked what encouraged them to launch their own business, three quarters (75%) of 16-24-year-olds surveyed said WHAT DEFINES A PROGRESSIVE BRAND? 29th September 2020 PR Research 3 minute read Daney Parker, Editor, PRmoment.com. You have probably heard the term ‘progressive brand’, but what exactly does it mean? To pin it down, research firm The Pulse Business asked around 1,000 communications leaders based in the UK working either in-house directors or as agency MDs, to define what a progressive brand looks like today. THE MOST RESPONSIBLE COMPANIES IN UK 7th November 2016 PR Research 5 minute read. Lego, IKEA and Microsoft are considered the most responsible companies by the UK general public according to research from reputation consultancy Reputation Institute, based on over 50,000 interviews. The top ten most reputable companies in terms of CSR are: Rank. Company. 2016 RepTrak® score. 1.Lego.
HOW POLITICS INFLUENCES CONSUMERS How politics influences consumers. From the implications of Brexit to the election of Donald Trump, politics is having a massive effect on consumers and how they relate to brands. A report from marketing agency J. Walter Thompson’s Innovation Group called The Political Consumer, looks at the impact politics has on consumers. HOW JOANNA LUMLEY HELPED WIN THE MEDIA WAR FOR THE How Joanna Lumley helped win the media war for the Gurkhas. 18th June 2009 Behind the Story 6 minute read. Joanna Lumley’s support of the Gurkha Justice Campaign was a crucial element of its success. PRmoment talks to councillor Peter Carroll who has worked on the campaign since 2003. When Peter Carroll was a parliamentary candidate for the PR STORIES | PRMOMENT.COMPR INSIGHTBLOGPR RESEARCHTOOL REVIEWSPODCASTSGOOD & BAD PR PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news YOUR PR PLANNING GUIDE 2021 PR planning has become more critical than ever. The digitalisation of all of our lives means that there is more data available to planners than ever. This combined with the pressure for campaigns to deliver targeted impact means that planning is perhaps about to become the most important element of THE BEST PR STUNTS OF 2020 Nick Clark: “The winner of best PR stunt has to be Specsavers ‘should have gone to Barnard Castle’. The Dominic Cummings debacle was a PR car crash and perfectly epitomised 2020. I’m not even sure Specsavers had anything to do with it, but I don’t care. It TEN BIGGEST PR DISASTERS OF 2020 10th December 2020 PR Insight 9 minute read Daney Parker, Editor, PRmoment.com. When it comes to PR disasters, the whole year of 2020 has to go down in history as a massive #fail. The government has had a challenging time and has often used terrible judgement, which is why, this year, it wins the trophy for creating the worst PR disasters of the year, if not the decade. THE SEVEN DRIVERS OF CHANGE IN A POST COVID WORLD FOR The seven drivers of change: 1 The rapid growth in e-commerce, precipitated by the pandemic: The number of consumers in the UK who do a weekly grocery shop online has doubled during lockdown. 2. Disruption across the global retail sector undergoing dramatic change: the dawn of rapid grocery, DTC, parallel shopping behaviours andcollapse of the
YOUNG ENTREPRENEURS SURGE FORWARD DURING THE PANDEMIC This surge of young start-up entrepreneurs comes in response to the pandemic, which has disrupted the job market and forced many people to take professional opportunities into their own hands. Making the most of a bad situation. When asked what encouraged them to launch their own business, three quarters (75%) of 16-24-year-olds surveyed said WHAT DEFINES A PROGRESSIVE BRAND? 29th September 2020 PR Research 3 minute read Daney Parker, Editor, PRmoment.com. You have probably heard the term ‘progressive brand’, but what exactly does it mean? To pin it down, research firm The Pulse Business asked around 1,000 communications leaders based in the UK working either in-house directors or as agency MDs, to define what a progressive brand looks like today. THE MOST RESPONSIBLE COMPANIES IN UK 7th November 2016 PR Research 5 minute read. Lego, IKEA and Microsoft are considered the most responsible companies by the UK general public according to research from reputation consultancy Reputation Institute, based on over 50,000 interviews. The top ten most reputable companies in terms of CSR are: Rank. Company. 2016 RepTrak® score. 1.Lego.
HOW POLITICS INFLUENCES CONSUMERS How politics influences consumers. From the implications of Brexit to the election of Donald Trump, politics is having a massive effect on consumers and how they relate to brands. A report from marketing agency J. Walter Thompson’s Innovation Group called The Political Consumer, looks at the impact politics has on consumers. HOW JOANNA LUMLEY HELPED WIN THE MEDIA WAR FOR THE How Joanna Lumley helped win the media war for the Gurkhas. 18th June 2009 Behind the Story 6 minute read. Joanna Lumley’s support of the Gurkha Justice Campaign was a crucial element of its success. PRmoment talks to councillor Peter Carroll who has worked on the campaign since 2003. When Peter Carroll was a parliamentary candidate for the PODCASTS | PRMOMENT.COM Carrie Rose, CEO & co-founder of Rise at Seven on the PRmoment podcast. 11th March 2021 • Podcasts. Edelman during the lockdown: A story of two halves? Justin Westcott, CCO UK and Ireland of Edelman on the PRmoment Podcast. 4th March 2021 • Podcasts. First 1 2 3 NextLast.
YOUR TOP 10 PR LESSONS FROM THE PANDEMIC 1 day ago · The Covid crisis has taught PR professionals many lessons about good (and bad) ways to do comms. Here they share what they have learnt. 1. You can thrive in times of adversity Karen Winterhalter, managing director at marketing communications agency Onyx Health: “One of the big things I’ve learnt WHAT DEFINES A PROGRESSIVE BRAND? 29th September 2020 PR Research 3 minute read Daney Parker, Editor, PRmoment.com. You have probably heard the term ‘progressive brand’, but what exactly does it mean? To pin it down, research firm The Pulse Business asked around 1,000 communications leaders based in the UK working either in-house directors or as agency MDs, to define what a progressive brand looks like today. THE ESG NEWS REVIEW: ARE WE ENTERING A GOLDEN AGE OF 1 day ago · 10th June 2021 ESG 3 minute read. A cynic might be forgiven for suggesting that’s something a recruitment company might write. But if you had your ear to the ground over the past week or so, there has been plenty going on to suggest that the need for people with both depth and breadth of ESG expertise is seeing a genuine surge, rather than just being the subject of frothy copy. ANGIE MOXHAM AND SARAH PERRY FROM THE FOURTH ANGEL ON Angie Moxham and Sarah Perry from The Fourth Angel on the PRmoment podcast. On this week's podcast we talk to Angie Moxham, and Sarah Perry from The Fourth Angel. Previously, Angie was the founder and CEO of 3 Monkeys which, as many of our readers will know, was sold to Edelman and became part of Zeno. Angie founded The Fourth Angel inMarch 2019.
GOOD AND BAD PR: GOOD FOR ONTHEMARKET.COM AND TROJAN 1 day ago · First up for good PR, we’re giving a shout out to property portal OnTheMarket. It has just announced a partnership with Aylesworth Fleming, that boasts decades of experience managing clients in the property industry. OnTheMarket is hoping to take on the ‘Big Two’ (aka Rightmove and Zoopla) and MEDIA RELATIONS: HOW COVID-19 HAS CHANGED JOURNALISM Media relations: How COVID-19 has changed journalism. It was a tough time for publications before the pandemic, but now journalists and publications are having to do even more with even less. Editorial teams are smaller, and many of the journalists who are still working are in different locations and are operating at strange hours of theday.
THE CREATIVE MOMENT AWARDS JUDGES TALK ABOUT WHAT THEY PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news ELENA DAVIDSON CEO OF LIBERTY COMMUNICATIONS ON THE Elena Davidson CEO of Liberty Communications on the PRmoment Podcast. This week on the PRmoment podcast I chatted to Elena Davidson, CEO of Liberty Communications. Liberty is a boutique technology public relations firm based in London with a fee income of about £2 million. The business was founded by Dee Giibs in 1998. 75% of its fee incomeis
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Blog Stories: PR, public relations and communications analysis of the media including corporate communications, social media, internalcommunications
PR STORIES | PRMOMENT.COMPR INSIGHTBLOGPR RESEARCHTOOL REVIEWSPODCASTSGOOD & BAD PR PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news YOUR PR PLANNING GUIDE 2021 PR planning has become more critical than ever. The digitalisation of all of our lives means that there is more data available to planners than ever. This combined with the pressure for campaigns to deliver targeted impact means that planning is perhaps about to become the most important element of THE BEST PR STUNTS OF 2020 Nick Clark: “The winner of best PR stunt has to be Specsavers ‘should have gone to Barnard Castle’. The Dominic Cummings debacle was a PR car crash and perfectly epitomised 2020. I’m not even sure Specsavers had anything to do with it, but I don’t care. It THE SEVEN DRIVERS OF CHANGE IN A POST COVID WORLD FOR The seven drivers of change: 1 The rapid growth in e-commerce, precipitated by the pandemic: The number of consumers in the UK who do a weekly grocery shop online has doubled during lockdown. 2. Disruption across the global retail sector undergoing dramatic change: the dawn of rapid grocery, DTC, parallel shopping behaviours andcollapse of the
YOUNG ENTREPRENEURS SURGE FORWARD DURING THE PANDEMIC This surge of young start-up entrepreneurs comes in response to the pandemic, which has disrupted the job market and forced many people to take professional opportunities into their own hands. Making the most of a bad situation. When asked what encouraged them to launch their own business, three quarters (75%) of 16-24-year-olds surveyed said HOW COVID-19 HAS SEEN THE PR JOBS MARKET EFFECTIVELY 24th March 2020 Blog 6 minute read. Covid-19 has seen the PR jobs market effectively close, with some agencies already making redundancies. Ben Smith, founder of PRmoment, and Julia Fenwick, founder and director at Boldmove, discuss the impact of the currentpandemic.
THE MOST RESPONSIBLE COMPANIES IN UK 7th November 2016 PR Research 5 minute read. Lego, IKEA and Microsoft are considered the most responsible companies by the UK general public according to research from reputation consultancy Reputation Institute, based on over 50,000 interviews. The top ten most reputable companies in terms of CSR are: Rank. Company. 2016 RepTrak® score. 1.Lego.
HOW POLITICS INFLUENCES CONSUMERS How politics influences consumers. From the implications of Brexit to the election of Donald Trump, politics is having a massive effect on consumers and how they relate to brands. A report from marketing agency J. Walter Thompson’s Innovation Group called The Political Consumer, looks at the impact politics has on consumers. THE REALITIES OF FLEXIBLE WORKING IN PUBLIC RELATIONS Liberty is a boutique technology public relations firm based in London with a fee income of about £2 million. The business was founded by Dee Giibs in 1998. 75% of its fee income is from the UK and mainland Europe and 25% from the US. There’s a link in HOW JOANNA LUMLEY HELPED WIN THE MEDIA WAR FOR THE How Joanna Lumley helped win the media war for the Gurkhas. 18th June 2009 Behind the Story 6 minute read. Joanna Lumley’s support of the Gurkha Justice Campaign was a crucial element of its success. PRmoment talks to councillor Peter Carroll who has worked on the campaign since 2003. When Peter Carroll was a parliamentary candidate for the PR STORIES | PRMOMENT.COMPR INSIGHTBLOGPR RESEARCHTOOL REVIEWSPODCASTSGOOD & BAD PR PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news YOUR PR PLANNING GUIDE 2021 PR planning has become more critical than ever. The digitalisation of all of our lives means that there is more data available to planners than ever. This combined with the pressure for campaigns to deliver targeted impact means that planning is perhaps about to become the most important element of THE BEST PR STUNTS OF 2020 Nick Clark: “The winner of best PR stunt has to be Specsavers ‘should have gone to Barnard Castle’. The Dominic Cummings debacle was a PR car crash and perfectly epitomised 2020. I’m not even sure Specsavers had anything to do with it, but I don’t care. It THE SEVEN DRIVERS OF CHANGE IN A POST COVID WORLD FOR The seven drivers of change: 1 The rapid growth in e-commerce, precipitated by the pandemic: The number of consumers in the UK who do a weekly grocery shop online has doubled during lockdown. 2. Disruption across the global retail sector undergoing dramatic change: the dawn of rapid grocery, DTC, parallel shopping behaviours andcollapse of the
YOUNG ENTREPRENEURS SURGE FORWARD DURING THE PANDEMIC This surge of young start-up entrepreneurs comes in response to the pandemic, which has disrupted the job market and forced many people to take professional opportunities into their own hands. Making the most of a bad situation. When asked what encouraged them to launch their own business, three quarters (75%) of 16-24-year-olds surveyed said HOW COVID-19 HAS SEEN THE PR JOBS MARKET EFFECTIVELY 24th March 2020 Blog 6 minute read. Covid-19 has seen the PR jobs market effectively close, with some agencies already making redundancies. Ben Smith, founder of PRmoment, and Julia Fenwick, founder and director at Boldmove, discuss the impact of the currentpandemic.
THE MOST RESPONSIBLE COMPANIES IN UK 7th November 2016 PR Research 5 minute read. Lego, IKEA and Microsoft are considered the most responsible companies by the UK general public according to research from reputation consultancy Reputation Institute, based on over 50,000 interviews. The top ten most reputable companies in terms of CSR are: Rank. Company. 2016 RepTrak® score. 1.Lego.
HOW POLITICS INFLUENCES CONSUMERS How politics influences consumers. From the implications of Brexit to the election of Donald Trump, politics is having a massive effect on consumers and how they relate to brands. A report from marketing agency J. Walter Thompson’s Innovation Group called The Political Consumer, looks at the impact politics has on consumers. THE REALITIES OF FLEXIBLE WORKING IN PUBLIC RELATIONS Liberty is a boutique technology public relations firm based in London with a fee income of about £2 million. The business was founded by Dee Giibs in 1998. 75% of its fee income is from the UK and mainland Europe and 25% from the US. There’s a link in HOW JOANNA LUMLEY HELPED WIN THE MEDIA WAR FOR THE How Joanna Lumley helped win the media war for the Gurkhas. 18th June 2009 Behind the Story 6 minute read. Joanna Lumley’s support of the Gurkha Justice Campaign was a crucial element of its success. PRmoment talks to councillor Peter Carroll who has worked on the campaign since 2003. When Peter Carroll was a parliamentary candidate for the PODCASTS | PRMOMENT.COM Edelman during the lockdown: A story of two halves? Justin Westcott, CCO UK and Ireland of Edelman on the PRmoment Podcast. 4th March 2021 • Podcasts. Is there a growing ethics issue problem at the heart of UK lobbying? A PRmoment podcast with Francis Ingham, Director General of the PRCA. 26th February 2021 • Podcasts. DO BRANDS NEED TO DO MEDIA RELATIONS ANY MORE? 5 hours ago · 8th June 2021 Opinion 4 minute read. Elon Musk, not the most media-friendly tech tycoon, has been rattling cages again. In late April he indicated that he had no plans to reverse last year’s closure of Tesla’s PR department. Musk has long had a difficult relationship with the press, now seemingly preferring to speak directly with his audiences.ESG | PRMOMENT.COM
1 day ago · ESG Stories: PR, public relations and communications analysis of the media including corporate communications, social media, internal communications HOW THE PANDEMIC HAS CHANGED MEDIA RELATIONS STRATEGIES The pandemic has changed the media landscape and forced PRs to modify media relations strategies. Here are some of the ways you can increase the chances of getting coverage. 1. Clear and specific subject lines are a must Many media professionals are still TYPEWRITER TO DIGITAL, HOW PR HAS CHANGED IN 30 YEARS 5 hours ago · 8th June 2021 Opinion 4 minute read. When I set up RMS Creative Communications in my spare bedroom 30 years ago, I had a golf ball typewriter, fax machine, no money but one client (Sorbothane, a brand of insoles that absorbed 94.7% of impact shock - some things you never forget).. The most important tool in my arsenal was a copy of BRAD, a hefty directory that listed every single WHAT SHOULD AN ESG REPORT INCLUDE? CLIVE BOOTH, CEO OF 1 day ago · Here’s a summary of what Clive and I discussed: 1.30 mins What is ESG and why is it important?. 3 mins What is the role of the ESG Report in a company’s approach to ESG?. 4.30 mins Has ESG killed CSR?. 6 mins How will purpose and ESG co-exist?. 10 mins Why ESG enables you to see under the bonnet of an organisation.. 11.30 mins What is the role of PR and comms people in improving a THE ESG NEWS REVIEW: IS NOW THE TIME TO LOOK AGAIN AT 1 day ago · Any business that has spent time pouring over the broad ESG spectrum in order to set goals that are the most appropriate, and that it can commit to, can be forgiven for having a toe-curling moment when reading that headline. The setting of clear, measurable and TESLA, PHILANTHROPY AND THE NEED FOR BETTER DEFINITION 1 day ago · Like many people, I tend to pour greater scrutiny over Elon Musk’s pronouncements than many other business leaders. But the decision to drop Bitcoin as a payment method for Tesla cars highlighted an ESG issue that sits in the shadows. The Tesla story WHICH DEGREE COURSES MAKE YOU GOOD AT PR? PR is as about personality, imagination, creation, people skills and application. “Two of the best people I have ever worked with did have PR degrees. With PR degrees the risk is that – in our fast-evolving industry – the content is quickly out-of-date. Also, candidates could go into the workplace finding that the reality isvery
SENIOR COMMS LEADERS FEEL LONELY AT THE TOP CLAIMS A survey has found that 39% of senior comms practitioners are less than communicative when it comes to talking about their feelings at work. Communications professionals cite leadership responsibilities as one of the reasons for putting on a brave faceMenu
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