THE DEMAND ACCELERATION COMPANY I'm thrilled with the new website that Position 2 developed for Janrain to reflect our evolution into the leading provider of enterprise customer identity and access management solutions. From design and development to user-experience and SEO, the Position 2 team delivered exceptional results on a challenging time-table. The new website is a game changer for Janrain. POSITION² | DEMAND ACCELERATION COMPANY Demand Acceleration Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer's journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content
MEET OUR TEAM
Meet Our Team At Position2, we are inspired by the world and people around us. We bring our own addition to it, with an incredible mix of inspirational talent. Our team includes people across multiple functional areas in digital, advertising and technology. What binds us MEASURING STICKINESS WITH BASIC GOOGLE #ANALYTICS' KEY Measuring stickiness is important to a website with online advertising, as visitors are exposed to ads if they navigate through the site. For an ecommerce site, stickiness indicates that visitors navigate through the pages of the site and are more likely to purchase. The stickiness of a blog is a measure of the quality of its articles. But for a lead generation site, where the aim is to get DEMAND ACCELERATION
When you think of Demand Acceleration, think of us. Demand Acceleration is Position²’s proprietary framework developed over a decade of providing digital marketing services to top brands in the B2B space. It helps companies accelerate the Demand Creation process through an integrated approach that combines Content Marketing, Paid Acquisition and Marketing Technology services. 3 RECOMMENDATIONS FOR EFFECTIVE SOCIAL MEDIA ENGAGEMENT A growing number of companies are jumping on to the social media bandwagon, with Facebook Pages and Twitter streams helping them reach out to worldwide markets and supplementing traditional blogs and media handouts, with a community of followers that can be reached quickly and cost-effectively. Companies are also discovering the risks of outsourcing the "engagement" bit of their social media CONTENT MARKETING
Content Connects Consumers with Brands Because consumers today look for detailed information to drive their purchase decisions, companies of every size and type are increasingly using a variety of content offerings as a centerpiece of their marketing strategy. Content Marketing helps businesses and their brands establish connections with potential and existing customers by providing them with THE GROWTH OF TRANSIENT COMPETITIVE ADVANTAGE A sustainable competitive advantage is the practice of finding a profitable opportunity that can deliver an advantage that competition cannot match for many years. This advantage can take the form of differentiation, new business model, entry barriers, ownership of critical resources, etc. anything that blocks competition for a long time.
THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON BRANDS According to a study by Meteor Solutions, 30% or more of a website's actions are determined by influencers. These influencers, who are thought leaders and industry experts, can have significant impact on a brand's reputation and even affect bottom line sales. A smart marketer, who knows the power of influencer marketing, is investing THE THREE MAJOR DEMOGRAPHICS FOR ONLINE MARKETERS (PART 2 The Three Major Demographics for Online Marketers (Part 2): Marketing to Baby Boomers. cc According to the report: At 78.2%, baby boomers spend more time and money online than any other generation; this percentage is likely to stay the same through 2015. Of this, the 56-65 age group spends approximately 36.5 hours a month online. THE DEMAND ACCELERATION COMPANY I'm thrilled with the new website that Position 2 developed for Janrain to reflect our evolution into the leading provider of enterprise customer identity and access management solutions. From design and development to user-experience and SEO, the Position 2 team delivered exceptional results on a challenging time-table. The new website is a game changer for Janrain. POSITION² | DEMAND ACCELERATION COMPANY Demand Acceleration Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer's journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content MEET OUR TEAM
Meet Our Team At Position2, we are inspired by the world and people around us. We bring our own addition to it, with an incredible mix of inspirational talent. Our team includes people across multiple functional areas in digital, advertising and technology. What binds us MEASURING STICKINESS WITH BASIC GOOGLE #ANALYTICS' KEY Measuring stickiness is important to a website with online advertising, as visitors are exposed to ads if they navigate through the site. For an ecommerce site, stickiness indicates that visitors navigate through the pages of the site and are more likely to purchase. The stickiness of a blog is a measure of the quality of its articles. But for a lead generation site, where the aim is to get DEMAND ACCELERATION
When you think of Demand Acceleration, think of us. Demand Acceleration is Position²’s proprietary framework developed over a decade of providing digital marketing services to top brands in the B2B space. It helps companies accelerate the Demand Creation process through an integrated approach that combines Content Marketing, Paid Acquisition and Marketing Technology services. 3 RECOMMENDATIONS FOR EFFECTIVE SOCIAL MEDIA ENGAGEMENT A growing number of companies are jumping on to the social media bandwagon, with Facebook Pages and Twitter streams helping them reach out to worldwide markets and supplementing traditional blogs and media handouts, with a community of followers that can be reached quickly and cost-effectively. Companies are also discovering the risks of outsourcing the "engagement" bit of their social media CONTENT MARKETING
Content Connects Consumers with Brands Because consumers today look for detailed information to drive their purchase decisions, companies of every size and type are increasingly using a variety of content offerings as a centerpiece of their marketing strategy. Content Marketing helps businesses and their brands establish connections with potential and existing customers by providing them with THE GROWTH OF TRANSIENT COMPETITIVE ADVANTAGE A sustainable competitive advantage is the practice of finding a profitable opportunity that can deliver an advantage that competition cannot match for many years. This advantage can take the form of differentiation, new business model, entry barriers, ownership of critical resources, etc. anything that blocks competition for a long time.
THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON BRANDS According to a study by Meteor Solutions, 30% or more of a website's actions are determined by influencers. These influencers, who are thought leaders and industry experts, can have significant impact on a brand's reputation and even affect bottom line sales. A smart marketer, who knows the power of influencer marketing, is investing THE THREE MAJOR DEMOGRAPHICS FOR ONLINE MARKETERS (PART 2 The Three Major Demographics for Online Marketers (Part 2): Marketing to Baby Boomers. cc According to the report: At 78.2%, baby boomers spend more time and money online than any other generation; this percentage is likely to stay the same through 2015. Of this, the 56-65 age group spends approximately 36.5 hours a month online. RESOURCES | POSITION² Videos Change Agents - Rajiv Parikh, CEO. Watch and sign up for a free consultation
EVENTS | POSITION²
The Position 2 team was exhibiting at the Marketo Nation Summit this year at Moscone West, with more than 9,000 other attendees. We illustrated various ways to use advanced technologies and AI to power Marketo Drip Campaigns for businesses. We discussed how to reverse engineer competition’s drip campaigns, use AI chat bots to decrease lead-life cycle, understand anonymous visitor data in DEMAND ACCELERATION
When you think of Demand Acceleration, think of us. Demand Acceleration is Position²’s proprietary framework developed over a decade of providing digital marketing services to top brands in the B2B space. It helps companies accelerate the Demand Creation process through an integrated approach that combines Content Marketing, Paid Acquisition and Marketing Technology services. POSITION² CAMPAIGN HUB A Customizable Framework to Create Effective Customer Engagement Programs Is it a landing page? Or is it a microsite? Position2 Campaign Hub is a packaged offering that enables you to better engage their target audience with personalized, visually appealing content including social engagement based on buyer persona, location, device platform, and other variables at a campaign-specific level. CONTACT US | POSITION² IN US & INDIA Toll-free (US): 800-725-5507 Santa Clara San Francisco Bangalore CONTENT MARKETING
Content Connects Consumers with Brands Because consumers today look for detailed information to drive their purchase decisions, companies of every size and type are increasingly using a variety of content offerings as a centerpiece of their marketing strategy. Content Marketing helps businesses and their brands establish connections with potential and existing customers by providing them with FRAMEWORK & STRATEGY Our Framework & Strategy offering is a consulting solution that will help your organization plan and manage a highly effective Content Marketing program. The four key stages in the process are: 1. Audit, Analysis & Strategy. Develop an understanding of your business and product. Audit your existing creative assets, outline buyer personas in
PAID ACQUISITION
Our Paid Acquisition services accelerate your demand to acquire customers across all paid channels including Paid Search, Display & Programmatic, Social Ads, Sponsored Emails and Media Buys. With digital ad spending in the US expected to grow by 61.22% to $94 billion by 2019, the competition for customers will be fierce. IDENTIFYING PERSONAS TO DRIVE MESSAGING THAT WORKS Over the years one of the major aspects of businesses - small or big, has been understanding who their customers are and how to appeal to their target audiences. Today, every successful business model has various ways of tapping customers – new and existing. We see a paradigm shift with most organizations leveraging similar strategies to identify the right persona, and 'JERRY AND DAVID'S GUIDE TO THE WORLD WIDE WEB' SHUTTERED Yahoo Directory that began service under the name 'Jerry and David's Guide to the World Wide Web', a brainchild of the co-founders Jerry Yang and David Filo, has finally shut shop. This guide was a directory of websites that were listed under various headings which started way back in 1994.
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From a metrics perspective, the amount of efficiency we've been able to wring from the Position2 PPC channel in the face of really interesting challenges (increasing budgets and an increasingly competitive landscape, etc.) has been phenomenal. ERIC NALBONE
Digital Marketing Manager at Kabbage, Inc. *
I'm thrilled with the new website that Position2 developed for Janrain to reflect our evolution into the leading provider of enterprise customer identity and access management solutions. From design and development to user-experience and SEO, the Position2 team delivered exceptional results on a challenging time-table. The new website is a game changer for Janrain. Our key KPIs are increasing. And because the marketing team can now manage 80% of the site ourselves, we're able to accomplish much more together with Position2. SUZANNE BALTER
Director of Demand Generation at Janrain, Inc. *
From a metrics perspective, the amount of efficiency we've been able to wring from the Position2 PPC channel in the face of really interesting challenges (increasing budgets and an increasingly competitive landscape, etc.) has been phenomenal. ERIC NALBONE
Digital Marketing Manager at Kabbage, Inc. *
I'm thrilled with the new website that Position2 developed for Janrain to reflect our evolution into the leading provider of enterprise customer identity and access management solutions. From design and development to user-experience and SEO, the Position2 team delivered exceptional results on a challenging time-table. The new website is a game changer for Janrain. Our key KPIs are increasing. And because the marketing team can now manage 80% of the site ourselves, we're able to accomplish much more together with Position2. SUZANNE BALTER
Director of Demand Generation at Janrain, Inc. 1
2
Position2, Inc.
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