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BLOGCONTACT PORTENT
Say goodbye to poor, ineffective search snippets! Portent's SERP Preview Tool lets you see how your web page will display in search engine results pages (SERPs), helping you accurately describe your content, and improve click-through rate. SITE NAVIGATION STRUCTURE FOR SEO AND UX A dropdown menu is designed so that when a user hovers over (or, in some cases, clicks) a nav item, a secondary list of links drops down. Dropdown menus are probably the most common way to structure a site’s main navigation. Seller Labs, a Portent client, makes good use of the single-bar dropdown menu. Buddy, another Portent client,pulls off
FACEBOOK REMARKETING: EVERYTHING YOU NEED TO KNOW 1. Install your Facebook Pixel. The first step for remarketing is to make sure that you install your Facebook Pixel. A pixel is a piece of code for your website that collects data that helps you track conversions, optimize ads, and builds targeted audiences for futureads.
HOW TO CONDUCT AND REPORT ON COMPETITOR BENCHMARKING Use competitor research tools like Google Search Console, SEMRush, and Ahrefs to find your immediate competitors who rank for keywords that you already rank for. Pull the list of ranking keywords from Google Search Console, clean up the list, and track those in STAT as well. Look at the same two reports, as mentioned in the previous section, to HOW LONG SHOULD BLOG POSTS BE IN 2021? Your average blog post length should range between 2,319 words and 2,620 words. And now it’s time for a big ol’ disclaimer. My answer is conjecture. To calculate the average word count, I analyzed Portent’s top-performing blog posts to speculate the ideal word count range. I chose to use our blog rather than search resultsbecause we have
HOW DO I CALCULATE A ROLLING AVERAGE? A simple rolling average (also called a moving average, if you wanted to know) is the unweighted mean of the last n values. My first reaction when I read a definition like that was, “Buh?”. Maybe it made sense to you, but to me it’s total mathinese. Here’s my definition of a simple rolling average: An average of the last nvalues in a
HOW TO SET UP & USE ATOM AS A MARKDOWN EDITOR In my Mozcon presentation this year, I talked about Markdown. I’ve had a few people ask about my toolset, so here’s how I install and use Atom to write Markdown. Enjoy. If you want a step-by-step guide to integrating Markdown into your content production process, read Content Workflow Using Markdown And Git.. Atom is fast becoming my new favorite text editor. 30 SEO TIPS FOR NEWSPAPER AND MAGAZINE PUBLISHERS HOW WILL CCPA IMPACT FACEBOOK AD PERFORMANCE? As a result, panic ensued as advertisers grappled with the performance-related repercussions of CCPA enforcement. Limited data from California has meant uncertainty around targeting and conversion attribution metrics, with some accounts experiencing more drastic declines in performance than others. That’s been true at Portent,too.
PORTENT'S CONTENT IDEA GENERATOR Portent's Content Idea Generator lets you create catchy titles for your next blog post, podcast, or video. Simply type in your subject and the Idea Generator will spin up a creative title and advice to take it to the next level. Need help using the Idea Generator? View Tutorial. Click or tab on a PORTENT'S SERP SNIPPET PREVIEW TOOL FOR TITLES & DESCRIPTIONSINTEGRATED DIGITAL MARKETING SERVICESDIGITAL MARKETINGBLOGCONTACT PORTENT
Say goodbye to poor, ineffective search snippets! Portent's SERP Preview Tool lets you see how your web page will display in search engine results pages (SERPs), helping you accurately describe your content, and improve click-through rate. SITE NAVIGATION STRUCTURE FOR SEO AND UX A dropdown menu is designed so that when a user hovers over (or, in some cases, clicks) a nav item, a secondary list of links drops down. Dropdown menus are probably the most common way to structure a site’s main navigation. Seller Labs, a Portent client, makes good use of the single-bar dropdown menu. Buddy, another Portent client,pulls off
FACEBOOK REMARKETING: EVERYTHING YOU NEED TO KNOW 1. Install your Facebook Pixel. The first step for remarketing is to make sure that you install your Facebook Pixel. A pixel is a piece of code for your website that collects data that helps you track conversions, optimize ads, and builds targeted audiences for futureads.
HOW TO CONDUCT AND REPORT ON COMPETITOR BENCHMARKING Use competitor research tools like Google Search Console, SEMRush, and Ahrefs to find your immediate competitors who rank for keywords that you already rank for. Pull the list of ranking keywords from Google Search Console, clean up the list, and track those in STAT as well. Look at the same two reports, as mentioned in the previous section, to HOW LONG SHOULD BLOG POSTS BE IN 2021? Your average blog post length should range between 2,319 words and 2,620 words. And now it’s time for a big ol’ disclaimer. My answer is conjecture. To calculate the average word count, I analyzed Portent’s top-performing blog posts to speculate the ideal word count range. I chose to use our blog rather than search resultsbecause we have
HOW DO I CALCULATE A ROLLING AVERAGE? A simple rolling average (also called a moving average, if you wanted to know) is the unweighted mean of the last n values. My first reaction when I read a definition like that was, “Buh?”. Maybe it made sense to you, but to me it’s total mathinese. Here’s my definition of a simple rolling average: An average of the last nvalues in a
HOW TO SET UP & USE ATOM AS A MARKDOWN EDITOR In my Mozcon presentation this year, I talked about Markdown. I’ve had a few people ask about my toolset, so here’s how I install and use Atom to write Markdown. Enjoy. If you want a step-by-step guide to integrating Markdown into your content production process, read Content Workflow Using Markdown And Git.. Atom is fast becoming my new favorite text editor. 30 SEO TIPS FOR NEWSPAPER AND MAGAZINE PUBLISHERS HOW WILL CCPA IMPACT FACEBOOK AD PERFORMANCE? As a result, panic ensued as advertisers grappled with the performance-related repercussions of CCPA enforcement. Limited data from California has meant uncertainty around targeting and conversion attribution metrics, with some accounts experiencing more drastic declines in performance than others. That’s been true at Portent,too.
HOW TO USE PPC TO CHANGE BRAND MESSAGING 16 hours ago · Some of you might ask: “isn’t all ad copy branded ad copy?” Technically, yes, but I want to start by clarifying what I mean by branded ad copy. For the purpose of this post, branded ad copy is the ad copy tied directly to your brand keywords. UNDERSTANDING CLOSED-LOOP ANALYTICS FOR SOCIAL MEDIA In 2020, 40 billion dollars were spent on social media advertising, a figure that’s expected to balloon to over $56 billion by 2022.As competition rises, ad budgets increase, and conversations around data usage and privacy continue to evolve; it’s imperative that advertisers increase their commitment to understanding attribution and proving return on investment. HOW TO DO LOCAL SEO, PART TWO: USER INTENT Previously, I wrote about the local search microcosm and how it’s a crucial factor for any local SEO campaign. By deriving context from the local search microcosm, marketers and business owners alike can prioritize the pieces of local SEO that matter most. HOW LONG SHOULD BLOG POSTS BE IN 2021? Your average blog post length should range between 2,319 words and 2,620 words. And now it’s time for a big ol’ disclaimer. My answer is conjecture. To calculate the average word count, I analyzed Portent’s top-performing blog posts to speculate the ideal word count range. I chose to use our blog rather than search resultsbecause we have
HOW TO WRITE SINCERE MARKETING COPY The fear of scarcity permeates our culture. People believe they don’t have enough. They spend time calculating how much they want. And when they see what others have, all they can think about is whatthey’re missing.
CONNECTING HUBSPOT AND GOOGLE ANALYTICS FOR FULL Updated on September 5, 2019, to include new examples and insights. A challenge we’ve seen all too often in the world of analytics is the minimal visibility clients have into their true return on investment—not just an ROI on how many leads were captured, but how many qualified leads were captured and how many of those turned into actual sales.. ROI for actual sales is necessary when 30 SEO TIPS FOR NEWSPAPER AND MAGAZINE PUBLISHERS Online publishers - newspapers, for example - depend on visits and pageviews for their livelihood. The biggest source of visits is still unpaid, 'organic' search results. So, why do so many publishers do such a poor job of optimizing their sites? I don't know, either, but I've pulled together a list of easy tweaks and changes that can help make any publication improve its rankings, fast NATURAL LANGUAGE PROCESSING TOOLS FOR BETTER SEO Natural language processing (NLP) has come a long way over the years, and has always held a sort of air of mystery and hype around it in SEO. Which is too bad, because even though the math and computer science behind it is becoming unimaginably complicated, the motivationis simple.
HOW TO REDUCE CUMULATIVE LAYOUT SHIFT (CLS) Cumulative Layout Shift (CLS) is the measurement of the sum of all unexpected layout shifts during the loading of a page. A layout shift is the visible movement of an element from one frame to the next. For example, if a rendered banner message first loads and is visible but a second later, an image loads and pushes the banner down vertically, this is considered a layout shift. HOW TO: CHECK YOUR SITE FOR SPAM LINKS USING SCREAMING Make sure ‘Follow External “nofollow”’ is not checked. Optional: If your site has tens of thousands or more pages, and your computer has a solid state drive, consider going to Configuration >> System >> Storage and switching to Database Storage.; Start yourcrawl.
PORTENT - AN INTEGRATED DIGITAL MARKETING AGENCY IN SEATTLEMARKETING SERVICESRESOURCESCASE STUDIESABOUTBLOGSEO Integrated Digital Marketing. We are a full-stack digital agency. From technology to paid media, from SEO to analytics, we create wildly effective marketing campaigns. We Learn. We Teach. Portent is a team of relentless learners. We keep your marketing effective. That’s how we’ve thrived since 1995. PORTENT'S CONTENT IDEA GENERATOR Portent's Content Idea Generator lets you create catchy titles for your next blog post, podcast, or video. Simply type in your subject and the Idea Generator will spin up a creative title and advice to take it to the next level. Need help using the Idea Generator? View Tutorial. Click or tab on a PORTENT'S SERP SNIPPET PREVIEW TOOL FOR TITLES & DESCRIPTIONSGOOGLE SERP TOOLFREE SERP ANALYSISSERP SIMULATOR Say goodbye to poor, ineffective search snippets! Portent's SERP Preview Tool lets you see how your web page will display in search engine results pages (SERPs), helping you accurately describe your content, and improve click-through rate. SITE NAVIGATION STRUCTURE FOR SEO AND UX A dropdown menu is designed so that when a user hovers over (or, in some cases, clicks) a nav item, a secondary list of links drops down. Dropdown menus are probably the most common way to structure a site’s main navigation. Seller Labs, a Portent client, makes good use of the single-bar dropdown menu. Buddy, another Portent client,pulls off
HOW TO CONDUCT AND REPORT ON COMPETITOR BENCHMARKING Use competitor research tools like Google Search Console, SEMRush, and Ahrefs to find your immediate competitors who rank for keywords that you already rank for. Pull the list of ranking keywords from Google Search Console, clean up the list, and track those in STAT as well. Look at the same two reports, as mentioned in the previous section, to HOW DO I CALCULATE A ROLLING AVERAGE? A simple rolling average (also called a moving average, if you wanted to know) is the unweighted mean of the last n values. My first reaction when I read a definition like that was, “Buh?”. Maybe it made sense to you, but to me it’s total mathinese. Here’s my definition of a simple rolling average: An average of the last nvalues in a
WHAT IS DUPLICATE CONTENT AND HOW DOES IT AFFECT YOUR SEO?SEE MORE ON PORTENT.COMCHECK DUPLICATE CONTENTDUPLICATE CONTENT GOOGLESEO DUPLICATE CONTENT CHECKERCONTENT CHECKERDUPLICATE TEXT CHECKER NATURAL LANGUAGE PROCESSING TOOLS FOR BETTER SEO Natural language processing (NLP) has come a long way over the years, and has always held a sort of air of mystery and hype around it in SEO. Which is too bad, because even though the math and computer science behind it is becoming unimaginably complicated, the motivationis simple.
TROUBLESHOOTING DATA BLENDING IN GOOGLE DATA STUDIO Data blending is a feature that was released in Google Data Studio in 2018 that allows you to combine metrics from multiple sources. It can be used to create any type of visualization offered in Google Data Studio for a complete view of performance across different sources. You’re able to blend data sources to combine metrics, like revenue JSON-LD IMPLEMENTATION GUIDE FOR STRUCTURED DATA MARKUP JSON-LD (JavaScript Object Notation for Linked Data) is a method of implementing structured data markup on a website. It’s been in use for a few years, and is used and supported by Google, Bing, Yandex, and many smaller search engines. JSON-LD utilizes the widely known JSON notation. This syntax is considerably simpler and more widelyknown
PORTENT - AN INTEGRATED DIGITAL MARKETING AGENCY IN SEATTLEMARKETING SERVICESRESOURCESCASE STUDIESABOUTBLOGSEO Integrated Digital Marketing. We are a full-stack digital agency. From technology to paid media, from SEO to analytics, we create wildly effective marketing campaigns. We Learn. We Teach. Portent is a team of relentless learners. We keep your marketing effective. That’s how we’ve thrived since 1995. PORTENT'S CONTENT IDEA GENERATOR Portent's Content Idea Generator lets you create catchy titles for your next blog post, podcast, or video. Simply type in your subject and the Idea Generator will spin up a creative title and advice to take it to the next level. Need help using the Idea Generator? View Tutorial. Click or tab on a PORTENT'S SERP SNIPPET PREVIEW TOOL FOR TITLES & DESCRIPTIONSGOOGLE SERP TOOLFREE SERP ANALYSISSERP SIMULATOR Say goodbye to poor, ineffective search snippets! Portent's SERP Preview Tool lets you see how your web page will display in search engine results pages (SERPs), helping you accurately describe your content, and improve click-through rate. SITE NAVIGATION STRUCTURE FOR SEO AND UX A dropdown menu is designed so that when a user hovers over (or, in some cases, clicks) a nav item, a secondary list of links drops down. Dropdown menus are probably the most common way to structure a site’s main navigation. Seller Labs, a Portent client, makes good use of the single-bar dropdown menu. Buddy, another Portent client,pulls off
HOW TO CONDUCT AND REPORT ON COMPETITOR BENCHMARKING Use competitor research tools like Google Search Console, SEMRush, and Ahrefs to find your immediate competitors who rank for keywords that you already rank for. Pull the list of ranking keywords from Google Search Console, clean up the list, and track those in STAT as well. Look at the same two reports, as mentioned in the previous section, to HOW DO I CALCULATE A ROLLING AVERAGE? A simple rolling average (also called a moving average, if you wanted to know) is the unweighted mean of the last n values. My first reaction when I read a definition like that was, “Buh?”. Maybe it made sense to you, but to me it’s total mathinese. Here’s my definition of a simple rolling average: An average of the last nvalues in a
WHAT IS DUPLICATE CONTENT AND HOW DOES IT AFFECT YOUR SEO?SEE MORE ON PORTENT.COMCHECK DUPLICATE CONTENTDUPLICATE CONTENT GOOGLESEO DUPLICATE CONTENT CHECKERCONTENT CHECKERDUPLICATE TEXT CHECKER NATURAL LANGUAGE PROCESSING TOOLS FOR BETTER SEO Natural language processing (NLP) has come a long way over the years, and has always held a sort of air of mystery and hype around it in SEO. Which is too bad, because even though the math and computer science behind it is becoming unimaginably complicated, the motivationis simple.
TROUBLESHOOTING DATA BLENDING IN GOOGLE DATA STUDIO Data blending is a feature that was released in Google Data Studio in 2018 that allows you to combine metrics from multiple sources. It can be used to create any type of visualization offered in Google Data Studio for a complete view of performance across different sources. You’re able to blend data sources to combine metrics, like revenue JSON-LD IMPLEMENTATION GUIDE FOR STRUCTURED DATA MARKUP JSON-LD (JavaScript Object Notation for Linked Data) is a method of implementing structured data markup on a website. It’s been in use for a few years, and is used and supported by Google, Bing, Yandex, and many smaller search engines. JSON-LD utilizes the widely known JSON notation. This syntax is considerably simpler and more widelyknown
TOOLS FOR DIGITAL MARKETERS Portent’s SEO Page Review Chrome Extension is a lightweight browser add-on that reviews basic onsite SEO elements. It pulls the essential elements like Title Tags, Meta Description, Canonical tag, HREFLANG tags, on-page links, Open Graph, Twittercard, and all other meta data so you can quickly view the elements on the page. Install. SEARCH ENGINE OPTIMIZATION SERVICES & CONSULTING Search engine optimization doesn't work in a vacuum. More than any other digital marketing channel, an effective SEO campaign requires attention to infrastructure, analytics, and content. We help take care of the on-site and off-site success factors required for sustainable growth. It's not just "content marketing."CONTACT PORTENT
Come Say Hello. 206-575-3740 | 920 5TH AVE, SUITE 1400 | SEATTLE, WA 98104-1189. OPEN IN MAPS SITE NAVIGATION STRUCTURE FOR SEO AND UX A dropdown menu is designed so that when a user hovers over (or, in some cases, clicks) a nav item, a secondary list of links drops down. Dropdown menus are probably the most common way to structure a site’s main navigation. Seller Labs, a Portent client, makes good use of the single-bar dropdown menu. Buddy, another Portent client,pulls off
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ULTIMATE STEP-BY-STEP GUIDE TO NONPROFIT MARKETING IN 2021 Source: Unicef. For more in-depth information, the Nielsen Norman Group has an in-depth guide on how to optimize your footer.. Step Nine: Create User-Centric Content. Creating content your users care about is a never-ending step. HOW TO CREATE A CONTENT HUB & START RANKING FOR Step 4. Answer User Questions. If you don’t have access to keyword research tools, this step will be all the more critical. Leverage free tools like Google’s People Also Ask, Answer to the Public, or Use Topic to determine what questions users are asking. For example, say you’re looking to build out a hub on blue light blocking computer glasses; you need to answer all questions related STUDY: FEATURED SNIPPET LENGTH AND DISPLAY LIMITS Optimizing for featured snippets is worthwhile for a lot of organic search marketers. Even though some recent research shows the featured snippet position has a lower click-through rate than the first classic snippet, other research has featured snippets receiving 35% of all clicks.. There seems to be a lot of variability in how well users click-through on featured snippets. WORDPRESS IS DROPPING IE11: REJOICE! Development Team Lead. Jeremiah has more than 20 years of experience combining the art of design with the art of programming. As Portent's development team lead, he works closely with the entire development team to bridge the gap between creative aesthetic and technical implementation, building functional and efficient sites that meet client needs while delivering a positive user experience. HOW LONG SHOULD BLOG POSTS BE IN 2021? Your average blog post length should range between 2,319 words and 2,620 words. And now it’s time for a big ol’ disclaimer. My answer is conjecture. To calculate the average word count, I analyzed Portent’s top-performing blog posts to speculate the ideal word count range. I chose to use our blog rather than search resultsbecause we have
PORTENT - AN INTEGRATED DIGITAL MARKETING AGENCY IN SEATTLEMARKETING SERVICESRESOURCESCASE STUDIESABOUTBLOGSEO Integrated Digital Marketing. We are a full-stack digital agency. From technology to paid media, from SEO to analytics, we create wildly effective marketing campaigns. We Learn. We Teach. Portent is a team of relentless learners. We keep your marketing effective. That’s how we’ve thrived since 1995. PORTENT'S CONTENT IDEA GENERATOR Portent's Content Idea Generator lets you create catchy titles for your next blog post, podcast, or video. Simply type in your subject and the Idea Generator will spin up a creative title and advice to take it to the next level. Need help using the Idea Generator? View Tutorial. Click or tab on a PORTENT'S SERP SNIPPET PREVIEW TOOL FOR TITLES & DESCRIPTIONSGOOGLE SERP TOOLFREE SERP ANALYSISSERP SIMULATOR Say goodbye to poor, ineffective search snippets! Portent's SERP Preview Tool lets you see how your web page will display in search engine results pages (SERPs), helping you accurately describe your content, and improve click-through rate. SITE NAVIGATION STRUCTURE FOR SEO AND UX A dropdown menu is designed so that when a user hovers over (or, in some cases, clicks) a nav item, a secondary list of links drops down. Dropdown menus are probably the most common way to structure a site’s main navigation. Seller Labs, a Portent client, makes good use of the single-bar dropdown menu. Buddy, another Portent client,pulls off
HOW TO CONDUCT AND REPORT ON COMPETITOR BENCHMARKING Use competitor research tools like Google Search Console, SEMRush, and Ahrefs to find your immediate competitors who rank for keywords that you already rank for. Pull the list of ranking keywords from Google Search Console, clean up the list, and track those in STAT as well. Look at the same two reports, as mentioned in the previous section, to HOW DO I CALCULATE A ROLLING AVERAGE? A simple rolling average (also called a moving average, if you wanted to know) is the unweighted mean of the last n values. My first reaction when I read a definition like that was, “Buh?”. Maybe it made sense to you, but to me it’s total mathinese. Here’s my definition of a simple rolling average: An average of the last nvalues in a
WHAT IS DUPLICATE CONTENT AND HOW DOES IT AFFECT YOUR SEO?SEE MORE ON PORTENT.COMCHECK DUPLICATE CONTENTDUPLICATE CONTENT GOOGLESEO DUPLICATE CONTENT CHECKERCONTENT CHECKERDUPLICATE TEXT CHECKER NATURAL LANGUAGE PROCESSING TOOLS FOR BETTER SEO Natural language processing (NLP) has come a long way over the years, and has always held a sort of air of mystery and hype around it in SEO. Which is too bad, because even though the math and computer science behind it is becoming unimaginably complicated, the motivationis simple.
TROUBLESHOOTING DATA BLENDING IN GOOGLE DATA STUDIO Data blending is a feature that was released in Google Data Studio in 2018 that allows you to combine metrics from multiple sources. It can be used to create any type of visualization offered in Google Data Studio for a complete view of performance across different sources. You’re able to blend data sources to combine metrics, like revenue JSON-LD IMPLEMENTATION GUIDE FOR STRUCTURED DATA MARKUP JSON-LD (JavaScript Object Notation for Linked Data) is a method of implementing structured data markup on a website. It’s been in use for a few years, and is used and supported by Google, Bing, Yandex, and many smaller search engines. JSON-LD utilizes the widely known JSON notation. This syntax is considerably simpler and more widelyknown
PORTENT - AN INTEGRATED DIGITAL MARKETING AGENCY IN SEATTLEMARKETING SERVICESRESOURCESCASE STUDIESABOUTBLOGSEO Integrated Digital Marketing. We are a full-stack digital agency. From technology to paid media, from SEO to analytics, we create wildly effective marketing campaigns. We Learn. We Teach. Portent is a team of relentless learners. We keep your marketing effective. That’s how we’ve thrived since 1995. PORTENT'S CONTENT IDEA GENERATOR Portent's Content Idea Generator lets you create catchy titles for your next blog post, podcast, or video. Simply type in your subject and the Idea Generator will spin up a creative title and advice to take it to the next level. Need help using the Idea Generator? View Tutorial. Click or tab on a PORTENT'S SERP SNIPPET PREVIEW TOOL FOR TITLES & DESCRIPTIONSGOOGLE SERP TOOLFREE SERP ANALYSISSERP SIMULATOR Say goodbye to poor, ineffective search snippets! Portent's SERP Preview Tool lets you see how your web page will display in search engine results pages (SERPs), helping you accurately describe your content, and improve click-through rate. SITE NAVIGATION STRUCTURE FOR SEO AND UX A dropdown menu is designed so that when a user hovers over (or, in some cases, clicks) a nav item, a secondary list of links drops down. Dropdown menus are probably the most common way to structure a site’s main navigation. Seller Labs, a Portent client, makes good use of the single-bar dropdown menu. Buddy, another Portent client,pulls off
HOW TO CONDUCT AND REPORT ON COMPETITOR BENCHMARKING Use competitor research tools like Google Search Console, SEMRush, and Ahrefs to find your immediate competitors who rank for keywords that you already rank for. Pull the list of ranking keywords from Google Search Console, clean up the list, and track those in STAT as well. Look at the same two reports, as mentioned in the previous section, to HOW DO I CALCULATE A ROLLING AVERAGE? A simple rolling average (also called a moving average, if you wanted to know) is the unweighted mean of the last n values. My first reaction when I read a definition like that was, “Buh?”. Maybe it made sense to you, but to me it’s total mathinese. Here’s my definition of a simple rolling average: An average of the last nvalues in a
WHAT IS DUPLICATE CONTENT AND HOW DOES IT AFFECT YOUR SEO?SEE MORE ON PORTENT.COMCHECK DUPLICATE CONTENTDUPLICATE CONTENT GOOGLESEO DUPLICATE CONTENT CHECKERCONTENT CHECKERDUPLICATE TEXT CHECKER NATURAL LANGUAGE PROCESSING TOOLS FOR BETTER SEO Natural language processing (NLP) has come a long way over the years, and has always held a sort of air of mystery and hype around it in SEO. Which is too bad, because even though the math and computer science behind it is becoming unimaginably complicated, the motivationis simple.
TROUBLESHOOTING DATA BLENDING IN GOOGLE DATA STUDIO Data blending is a feature that was released in Google Data Studio in 2018 that allows you to combine metrics from multiple sources. It can be used to create any type of visualization offered in Google Data Studio for a complete view of performance across different sources. You’re able to blend data sources to combine metrics, like revenue JSON-LD IMPLEMENTATION GUIDE FOR STRUCTURED DATA MARKUP JSON-LD (JavaScript Object Notation for Linked Data) is a method of implementing structured data markup on a website. It’s been in use for a few years, and is used and supported by Google, Bing, Yandex, and many smaller search engines. JSON-LD utilizes the widely known JSON notation. This syntax is considerably simpler and more widelyknown
TOOLS FOR DIGITAL MARKETERS Portent’s SEO Page Review Chrome Extension is a lightweight browser add-on that reviews basic onsite SEO elements. It pulls the essential elements like Title Tags, Meta Description, Canonical tag, HREFLANG tags, on-page links, Open Graph, Twittercard, and all other meta data so you can quickly view the elements on the page. Install. SEARCH ENGINE OPTIMIZATION SERVICES & CONSULTING Search engine optimization doesn't work in a vacuum. More than any other digital marketing channel, an effective SEO campaign requires attention to infrastructure, analytics, and content. We help take care of the on-site and off-site success factors required for sustainable growth. It's not just "content marketing."CONTACT PORTENT
Come Say Hello. 206-575-3740 | 920 5TH AVE, SUITE 1400 | SEATTLE, WA 98104-1189. OPEN IN MAPS SITE NAVIGATION STRUCTURE FOR SEO AND UX A dropdown menu is designed so that when a user hovers over (or, in some cases, clicks) a nav item, a secondary list of links drops down. Dropdown menus are probably the most common way to structure a site’s main navigation. Seller Labs, a Portent client, makes good use of the single-bar dropdown menu. Buddy, another Portent client,pulls off
ULTIMATE STEP-BY-STEP GUIDE TO NONPROFIT MARKETING IN 2021 Source: Unicef. For more in-depth information, the Nielsen Norman Group has an in-depth guide on how to optimize your footer.. Step Nine: Create User-Centric Content. Creating content your users care about is a never-ending step. HOW TO CREATE A CONTENT HUB & START RANKING FOR Step 4. Answer User Questions. If you don’t have access to keyword research tools, this step will be all the more critical. Leverage free tools like Google’s People Also Ask, Answer to the Public, or Use Topic to determine what questions users are asking. For example, say you’re looking to build out a hub on blue light blocking computer glasses; you need to answer all questions related STUDY: FEATURED SNIPPET LENGTH AND DISPLAY LIMITS Optimizing for featured snippets is worthwhile for a lot of organic search marketers. Even though some recent research shows the featured snippet position has a lower click-through rate than the first classic snippet, other research has featured snippets receiving 35% of all clicks.. There seems to be a lot of variability in how well users click-through on featured snippets. LESS IS NOT ALWAYS MORE: HOW TOO MUCH WHITE SPACE CAN HARM Photo caption: In this example of a heatmap scroll analysis from Hotjar, we can see 75% of users reached the point right above the top of page fold on Portent’s homepage.. Tip: If a CTA on your page with a lot of white space around it is receiving little user engagement, you may want to consider adding more descriptive text, headers, or imagery around the CTA to help draw the user’s WORDPRESS IS DROPPING IE11: REJOICE! Development Team Lead. Jeremiah has more than 20 years of experience combining the art of design with the art of programming. As Portent's development team lead, he works closely with the entire development team to bridge the gap between creative aesthetic and technical implementation, building functional and efficient sites that meet client needs while delivering a positive user experience. HOW LONG SHOULD BLOG POSTS BE IN 2021? Your average blog post length should range between 2,319 words and 2,620 words. And now it’s time for a big ol’ disclaimer. My answer is conjecture. To calculate the average word count, I analyzed Portent’s top-performing blog posts to speculate the ideal word count range. I chose to use our blog rather than search resultsbecause we have
PORTENT - AN INTEGRATED DIGITAL MARKETING AGENCY IN SEATTLEMARKETING SERVICESRESOURCESCASE STUDIESABOUTBLOGSEO Integrated Digital Marketing. We are a full-stack digital agency. From technology to paid media, from SEO to analytics, we create wildly effective marketing campaigns. We Learn. We Teach. Portent is a team of relentless learners. We keep your marketing effective. That’s how we’ve thrived since 1995. PORTENT'S CONTENT IDEA GENERATOR Portent's Content Idea Generator lets you create catchy titles for your next blog post, podcast, or video. Simply type in your subject and the Idea Generator will spin up a creative title and advice to take it to the next level. Need help using the Idea Generator? View Tutorial. Click or tab on a PORTENT'S SERP SNIPPET PREVIEW TOOL FOR TITLES & DESCRIPTIONSGOOGLE SERP TOOLFREE SERP ANALYSISSERP SIMULATOR Say goodbye to poor, ineffective search snippets! Portent's SERP Preview Tool lets you see how your web page will display in search engine results pages (SERPs), helping you accurately describe your content, and improve click-through rate. SITE NAVIGATION STRUCTURE FOR SEO AND UX A dropdown menu is designed so that when a user hovers over (or, in some cases, clicks) a nav item, a secondary list of links drops down. Dropdown menus are probably the most common way to structure a site’s main navigation. Seller Labs, a Portent client, makes good use of the single-bar dropdown menu. Buddy, another Portent client,pulls off
HOW TO CONDUCT AND REPORT ON COMPETITOR BENCHMARKING Use competitor research tools like Google Search Console, SEMRush, and Ahrefs to find your immediate competitors who rank for keywords that you already rank for. Pull the list of ranking keywords from Google Search Console, clean up the list, and track those in STAT as well. Look at the same two reports, as mentioned in the previous section, to HOW DO I CALCULATE A ROLLING AVERAGE? A simple rolling average (also called a moving average, if you wanted to know) is the unweighted mean of the last n values. My first reaction when I read a definition like that was, “Buh?”. Maybe it made sense to you, but to me it’s total mathinese. Here’s my definition of a simple rolling average: An average of the last nvalues in a
WHAT IS DUPLICATE CONTENT AND HOW DOES IT AFFECT YOUR SEO?SEE MORE ON PORTENT.COMCHECK DUPLICATE CONTENTDUPLICATE CONTENT GOOGLESEO DUPLICATE CONTENT CHECKERCONTENT CHECKERDUPLICATE TEXT CHECKER NATURAL LANGUAGE PROCESSING TOOLS FOR BETTER SEO Natural language processing (NLP) has come a long way over the years, and has always held a sort of air of mystery and hype around it in SEO. Which is too bad, because even though the math and computer science behind it is becoming unimaginably complicated, the motivationis simple.
TROUBLESHOOTING DATA BLENDING IN GOOGLE DATA STUDIO Data blending is a feature that was released in Google Data Studio in 2018 that allows you to combine metrics from multiple sources. It can be used to create any type of visualization offered in Google Data Studio for a complete view of performance across different sources. You’re able to blend data sources to combine metrics, like revenue JSON-LD IMPLEMENTATION GUIDE FOR STRUCTURED DATA MARKUP JSON-LD (JavaScript Object Notation for Linked Data) is a method of implementing structured data markup on a website. It’s been in use for a few years, and is used and supported by Google, Bing, Yandex, and many smaller search engines. JSON-LD utilizes the widely known JSON notation. This syntax is considerably simpler and more widelyknown
PORTENT - AN INTEGRATED DIGITAL MARKETING AGENCY IN SEATTLEMARKETING SERVICESRESOURCESCASE STUDIESABOUTBLOGSEO Integrated Digital Marketing. We are a full-stack digital agency. From technology to paid media, from SEO to analytics, we create wildly effective marketing campaigns. We Learn. We Teach. Portent is a team of relentless learners. We keep your marketing effective. That’s how we’ve thrived since 1995. PORTENT'S CONTENT IDEA GENERATOR Portent's Content Idea Generator lets you create catchy titles for your next blog post, podcast, or video. Simply type in your subject and the Idea Generator will spin up a creative title and advice to take it to the next level. Need help using the Idea Generator? View Tutorial. Click or tab on a PORTENT'S SERP SNIPPET PREVIEW TOOL FOR TITLES & DESCRIPTIONSGOOGLE SERP TOOLFREE SERP ANALYSISSERP SIMULATOR Say goodbye to poor, ineffective search snippets! Portent's SERP Preview Tool lets you see how your web page will display in search engine results pages (SERPs), helping you accurately describe your content, and improve click-through rate. SITE NAVIGATION STRUCTURE FOR SEO AND UX A dropdown menu is designed so that when a user hovers over (or, in some cases, clicks) a nav item, a secondary list of links drops down. Dropdown menus are probably the most common way to structure a site’s main navigation. Seller Labs, a Portent client, makes good use of the single-bar dropdown menu. Buddy, another Portent client,pulls off
HOW TO CONDUCT AND REPORT ON COMPETITOR BENCHMARKING Use competitor research tools like Google Search Console, SEMRush, and Ahrefs to find your immediate competitors who rank for keywords that you already rank for. Pull the list of ranking keywords from Google Search Console, clean up the list, and track those in STAT as well. Look at the same two reports, as mentioned in the previous section, to HOW DO I CALCULATE A ROLLING AVERAGE? A simple rolling average (also called a moving average, if you wanted to know) is the unweighted mean of the last n values. My first reaction when I read a definition like that was, “Buh?”. Maybe it made sense to you, but to me it’s total mathinese. Here’s my definition of a simple rolling average: An average of the last nvalues in a
WHAT IS DUPLICATE CONTENT AND HOW DOES IT AFFECT YOUR SEO?SEE MORE ON PORTENT.COMCHECK DUPLICATE CONTENTDUPLICATE CONTENT GOOGLESEO DUPLICATE CONTENT CHECKERCONTENT CHECKERDUPLICATE TEXT CHECKER NATURAL LANGUAGE PROCESSING TOOLS FOR BETTER SEO Natural language processing (NLP) has come a long way over the years, and has always held a sort of air of mystery and hype around it in SEO. Which is too bad, because even though the math and computer science behind it is becoming unimaginably complicated, the motivationis simple.
TROUBLESHOOTING DATA BLENDING IN GOOGLE DATA STUDIO Data blending is a feature that was released in Google Data Studio in 2018 that allows you to combine metrics from multiple sources. It can be used to create any type of visualization offered in Google Data Studio for a complete view of performance across different sources. You’re able to blend data sources to combine metrics, like revenue JSON-LD IMPLEMENTATION GUIDE FOR STRUCTURED DATA MARKUP JSON-LD (JavaScript Object Notation for Linked Data) is a method of implementing structured data markup on a website. It’s been in use for a few years, and is used and supported by Google, Bing, Yandex, and many smaller search engines. JSON-LD utilizes the widely known JSON notation. This syntax is considerably simpler and more widelyknown
TOOLS FOR DIGITAL MARKETERS Portent’s SEO Page Review Chrome Extension is a lightweight browser add-on that reviews basic onsite SEO elements. It pulls the essential elements like Title Tags, Meta Description, Canonical tag, HREFLANG tags, on-page links, Open Graph, Twittercard, and all other meta data so you can quickly view the elements on the page. Install. SEARCH ENGINE OPTIMIZATION SERVICES & CONSULTING Search engine optimization doesn't work in a vacuum. More than any other digital marketing channel, an effective SEO campaign requires attention to infrastructure, analytics, and content. We help take care of the on-site and off-site success factors required for sustainable growth. It's not just "content marketing."CONTACT PORTENT
Come Say Hello. 206-575-3740 | 920 5TH AVE, SUITE 1400 | SEATTLE, WA 98104-1189. OPEN IN MAPS SITE NAVIGATION STRUCTURE FOR SEO AND UX A dropdown menu is designed so that when a user hovers over (or, in some cases, clicks) a nav item, a secondary list of links drops down. Dropdown menus are probably the most common way to structure a site’s main navigation. Seller Labs, a Portent client, makes good use of the single-bar dropdown menu. Buddy, another Portent client,pulls off
ULTIMATE STEP-BY-STEP GUIDE TO NONPROFIT MARKETING IN 2021 Source: Unicef. For more in-depth information, the Nielsen Norman Group has an in-depth guide on how to optimize your footer.. Step Nine: Create User-Centric Content. Creating content your users care about is a never-ending step. HOW TO CREATE A CONTENT HUB & START RANKING FOR Step 4. Answer User Questions. If you don’t have access to keyword research tools, this step will be all the more critical. Leverage free tools like Google’s People Also Ask, Answer to the Public, or Use Topic to determine what questions users are asking. For example, say you’re looking to build out a hub on blue light blocking computer glasses; you need to answer all questions related STUDY: FEATURED SNIPPET LENGTH AND DISPLAY LIMITS Optimizing for featured snippets is worthwhile for a lot of organic search marketers. Even though some recent research shows the featured snippet position has a lower click-through rate than the first classic snippet, other research has featured snippets receiving 35% of all clicks.. There seems to be a lot of variability in how well users click-through on featured snippets. LESS IS NOT ALWAYS MORE: HOW TOO MUCH WHITE SPACE CAN HARM Photo caption: In this example of a heatmap scroll analysis from Hotjar, we can see 75% of users reached the point right above the top of page fold on Portent’s homepage.. Tip: If a CTA on your page with a lot of white space around it is receiving little user engagement, you may want to consider adding more descriptive text, headers, or imagery around the CTA to help draw the user’s WORDPRESS IS DROPPING IE11: REJOICE! Development Team Lead. Jeremiah has more than 20 years of experience combining the art of design with the art of programming. As Portent's development team lead, he works closely with the entire development team to bridge the gap between creative aesthetic and technical implementation, building functional and efficient sites that meet client needs while delivering a positive user experience. HOW LONG SHOULD BLOG POSTS BE IN 2021? Your average blog post length should range between 2,319 words and 2,620 words. And now it’s time for a big ol’ disclaimer. My answer is conjecture. To calculate the average word count, I analyzed Portent’s top-performing blog posts to speculate the ideal word count range. I chose to use our blog rather than search resultsbecause we have
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CLIENT SUCCESS STORY TURN IT UP: EXPANDING AUDIENCE REACH WITH CONTENT STRATEGY FOR A DIGITAL MUSIC SERVICE _“MORE MUSIC TO MORE PEOPLE.”_ That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.SEE DETAILS
CLIENT SUCCESS STORY PPC CAMPAIGN RESTRUCTURE FUELS MASSIVE YEAR-OVER-YEAR CLIMB A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.SEE DETAILS
CLIENT SUCCESS STORY REALTRUCK.COM AND PORTENT REV UP ORGANIC TRAFFIC AND REVENUE RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.SEE DETAILS
CLIENT SUCCESS STORY TURN IT UP: EXPANDING AUDIENCE REACH WITH CONTENT STRATEGY FOR A DIGITAL MUSIC SERVICE _“MORE MUSIC TO MORE PEOPLE.”_ That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.SEE DETAILS
CLIENT SUCCESS STORY PPC CAMPAIGN RESTRUCTURE FUELS MASSIVE YEAR-OVER-YEAR CLIMB A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.SEE DETAILS
CLIENT SUCCESS STORY REALTRUCK.COM AND PORTENT REV UP ORGANIC TRAFFIC AND REVENUE RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.SEE DETAILS
CLIENT SUCCESS STORY TURN IT UP: EXPANDING AUDIENCE REACH WITH CONTENT STRATEGY FOR A DIGITAL MUSIC SERVICE _“MORE MUSIC TO MORE PEOPLE.”_ That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.SEE DETAILS
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Start call to action Skip call to action Portent can help you own your piece of the web. Let’s talk. CONTACT US End call to actionFEATURED BLOG POSTS
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EXPANDED TEXT ADS VS. RESPONSIVE SEARCH ADS: A PERFORMANCE COMPARISON Max Trotter / April30, 2020
In a previous blog post, I explained what responsive search ads (RSAs) are compared to expanded text ads (ETAs) and how you can implement them in your Google Ads account. I also wrote about Google’s claims about RSA performance: higher clickthrough rate, higher conversion rate, lower cost per click. But that got me to thinking:...Learn More
Internet Marketing
POST-COVID RE-ENTRY STRATEGIES FOR DIGITAL MARKETERSMichael Wiegand /
April 29, 2020
There are plenty of studies out there showing how COVID has impacted PPC, SEO, and Social Media across various industries. Most of the news is pretty dire, particularly in entertainment, hospitality, leisure, restaurant, and travel verticals. Even some industries that have been deemed essential services and have been able to keep their doors openthrough...
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HOW TO MEASURE THE IMPACT OF ZERO-CLICK ON YOUR DIGITAL MARKETINGSTRATEGY
Jackie Jeffers /
April 28, 2020
In June of 2019, there was a fundamental shift in the way Google SERPs operate, which had been in motion for some years beforehand. For the first time, the majority of searches on Google resulted in a paid search click, or no click at all. In other words, search results that facilitated an organic click...Learn More
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