DIGITAL MARKETING FOR ENTERPRISE BUSINESSES 50 Combined Years of Digital Marketing Experience Led by SEO Expert Stoney deGeyter. Blogger. In addition to being the main writer on Pole Position Marketing’s E-Marketing Performance blog, Stoney is a regular contributor to top web marketing industry blogs. CONTENT-FOCUSED SOCIAL MEDIA TO HELP YOU BREAK THROUGH For example, two brands in the lifestyle and beauty space, FabFitFun and BioClarity, use similar influencers, such as TV personalities and niche micro-influencers, in order to educate their followers about their products.It’s vital, when choosing influencers or tastemakers in a specific industry, that they align with the brand’s purpose through already sharing content that provides real

THE "SO WHAT?" TEST

A great post by Avinash Kaushik teaches us a simple test to use to identify if an analytics metric is right for your business. It’s the “So What?Test” and it simply involves asking that question up to three times when you make an observation about a particular metric.The kind of metrics you’re looking for will measure how you’re doing with your business goals and lead to 10 STEPS TO EFFECTIVE ORGANIZATIONAL GROWTH Wednesday I posted five steps to satisfying personal growth.I believe that any person that wants to grow professionally and any leader that wants to grow their organization need also to be working on their own personal development first and foremost. WHY IS VISUAL MARKETING EFFECTIVE? Visual Marketing Isn’t Just Effective – It’s REALLY Effective. Based on the above, it makes a great deal of sense that visual marketing isn’t just effective because it’s popular — it embraces how the human brain actually works in the first place. 3 AREAS TO FOCUS YOUR CRM STRATEGY ON Customer relationship management (CRM) is a core factor in business success, but too many companies approach the topic without understanding their own goals. WEBSITE LOGIN UX: 14 TIPS TO ELIMINATE USER CONFUSION This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we’re revisiting this series and updating all of the

articles.

BOOK REVIEW: BECOMING A PERSON OF INFLUENCE In Stoney deGeyter's review of Becoming a Person of Influence, he says there was not a chapter in which he didn't gain valuable insight.

Learn more.

REDUCE FILE SIZE WHEN CONVERTING WORD DOCS TO PDF Saving word documents as PDFs is pretty straight forward, however it doesn’t always produce the most size- and speed-efficient PDF. There is a short process to follow when saving your documents that will ensure you get the most streamlined PDF possible. HOW TO CHECK IF YOUR PDF IS OPTIMIZED PDFs should be optimized for the user, particularly to speed up download times. But before you optimize a PDF, you need to make sure it needs it. Learn how. DIGITAL MARKETING FOR ENTERPRISE BUSINESSES 50 Combined Years of Digital Marketing Experience Led by SEO Expert Stoney deGeyter. Blogger. In addition to being the main writer on Pole Position Marketing’s E-Marketing Performance blog, Stoney is a regular contributor to top web marketing industry blogs. CONTENT-FOCUSED SOCIAL MEDIA TO HELP YOU BREAK THROUGH For example, two brands in the lifestyle and beauty space, FabFitFun and BioClarity, use similar influencers, such as TV personalities and niche micro-influencers, in order to educate their followers about their products.It’s vital, when choosing influencers or tastemakers in a specific industry, that they align with the brand’s purpose through already sharing content that provides real

THE "SO WHAT?" TEST

A great post by Avinash Kaushik teaches us a simple test to use to identify if an analytics metric is right for your business. It’s the “So What?Test” and it simply involves asking that question up to three times when you make an observation about a particular metric.The kind of metrics you’re looking for will measure how you’re doing with your business goals and lead to 10 STEPS TO EFFECTIVE ORGANIZATIONAL GROWTH Wednesday I posted five steps to satisfying personal growth.I believe that any person that wants to grow professionally and any leader that wants to grow their organization need also to be working on their own personal development first and foremost. WHY IS VISUAL MARKETING EFFECTIVE? Visual Marketing Isn’t Just Effective – It’s REALLY Effective. Based on the above, it makes a great deal of sense that visual marketing isn’t just effective because it’s popular — it embraces how the human brain actually works in the first place. 3 AREAS TO FOCUS YOUR CRM STRATEGY ON Customer relationship management (CRM) is a core factor in business success, but too many companies approach the topic without understanding their own goals. WEBSITE LOGIN UX: 14 TIPS TO ELIMINATE USER CONFUSION This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we’re revisiting this series and updating all of the

articles.

BOOK REVIEW: BECOMING A PERSON OF INFLUENCE In Stoney deGeyter's review of Becoming a Person of Influence, he says there was not a chapter in which he didn't gain valuable insight.

Learn more.

REDUCE FILE SIZE WHEN CONVERTING WORD DOCS TO PDF Saving word documents as PDFs is pretty straight forward, however it doesn’t always produce the most size- and speed-efficient PDF. There is a short process to follow when saving your documents that will ensure you get the most streamlined PDF possible. HOW TO CHECK IF YOUR PDF IS OPTIMIZED PDFs should be optimized for the user, particularly to speed up download times. But before you optimize a PDF, you need to make sure it needs it. Learn how.

THE "SO WHAT?" TEST

A great post by Avinash Kaushik teaches us a simple test to use to identify if an analytics metric is right for your business. It’s the “So What?Test” and it simply involves asking that question up to three times when you make an observation about a particular metric.The kind of metrics you’re looking for will measure how you’re doing with your business goals and lead to WEBSITE AUDIT SERVICES Website Audit Services. A website audit is a great way to determine where to start with your digital marketing strategy. Learn what website audits Pole Position Marketing offers. THE ULTIMATE KEYWORD SORTING SPREADSHEET Keyword research has always been an important part of the process for optimizing a website for search performance. Even with all the algorithm changes that have occurred over the years, the importance of keyword research has not diminished. WHAT'S THE PROCESS OF PROCTORING AND PROCTORING SERVICES Every organization selects new candidates in the organization, who are proficient and can deliver the output to the organization. They should select candidates who are genuine and can create a secure environment in the organization. THE RIGHT WAY TO CATEGORIZE YOUR PRODUCTS Not long ago, I published a post on how not to do product categorization.That was a primer for this post — the right way to do it. So let’s talk about that. What should you do when it comes to product categorization?. Creating Product Categories with Keywords 3 KEY MARKETING LESSONS FROM EXTRA GUM AD The viral Extra gum ad wasn't just a cute love story. It was a piece of marketing genius that we could all learn a thing or two from. WEBSITE LOGIN UX: 14 TIPS TO ELIMINATE USER CONFUSION This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we’re revisiting this series and updating all of the

articles.

SEO WITH GOOGLE WEBMASTER TOOLS We’ve been working our way through Google Webmaster Tools learning how to set up and configure a website and took a detailed look at the site stats Google provides. This post covers the Diagnostics section of Webmaster Tools which lets you assess GOOD THINGS COME TO THOSE WHO WAIT (AND OTHER ANALOGIES We’ve all heard that familiar expression, “Good things come to those who wait”. Whether you’re waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV well, maybe not the DMV, good things will come if you simply allow PRIVACY ERROR: HOW TO FIX “NET:: ERR_CERT_COMMON_NAME While surfing the internet you’ll find every possible solution for your problem whether your internet is slow, your computer is slow, your bad health or even your windows does not recognize usb device.You’ll find everything. DIGITAL MARKETING FOR ENTERPRISE BUSINESSES 50 Combined Years of Digital Marketing Experience Led by SEO Expert Stoney deGeyter. Blogger. In addition to being the main writer on Pole Position Marketing’s E-Marketing Performance blog, Stoney is a regular contributor to top web marketing industry blogs. 10 STEPS TO EFFECTIVE ORGANIZATIONAL GROWTH Growth does cost, but the lack of growth costs even more. You must be willing to invest in your employees’ growth. Let them attend a seminar of their choice once per year, or at the very least go to a yearly seminar together. Encourage them to read and buy the books they

need to

CONTENT-FOCUSED SOCIAL MEDIA TO HELP YOU BREAK THROUGH If you are unsure what content is being well received by consumers and meeting the goals that have established, utilize tools like Google Analytics, Sprout Social, Hootsuite, and Buffer to help measure, track, and quantify the engagement and success of posts. 4. Storytelling Builds Brands.

THE "SO WHAT?" TEST

A great post by Avinash Kaushik teaches us a simple test to use to identify if an analytics metric is right for your business. It’s the “So What?Test” and it simply involves asking that question up to three times when you make an observation about a particular metric.The kind of metrics you’re looking for will measure how you’re doing with your business goals and lead to WHY IS VISUAL MARKETING EFFECTIVE? Humans Are Visual Creatures. Part of the reason why infographics are so popular is because visual content itself is amazingly effective. A number of important statistics shed light on this concept: Visual content is processed by the human brain 60,000 times faster than text-based content. This is true even when an image and a block of

text are

THE RIGHT WAY TO CATEGORIZE YOUR PRODUCTS WEBSITE LOGIN UX: 14 TIPS TO ELIMINATE USER CONFUSION To ensure the maximum login ux, make sure your login page has the following: Easy login access. The login button/form should be available in the same area on every page of the site. Make the form or link obvious and easily differentiated from other areas of the site. Security protocols and assurances. Particularly if the information

behind your

HOW TO CHECK IF YOUR PDF IS OPTIMIZED How to see if your PDF is optimized. Open your PDF in Adobe Acrobat. Click File. Select Properties. Make sure you’re on the Description tab. At the bottom, you’ll see “Fast Web View.”. If it says “No,” your PDF needs to be optimized! That’s pretty much it. I’ll continue to cover the full PDF optimization process over the

course

REDUCE FILE SIZE WHEN CONVERTING WORD DOCS TO PDF Saving word documents as PDFs is pretty straight forward, however it doesn’t always produce the most size- and speed-efficient PDF. There is a short process to follow when saving your documents that will ensure you get the most streamlined PDF possible. 3 AREAS TO FOCUS YOUR CRM STRATEGY ON Customer relationship management (CRM) is a core factor in business success, but too many companies approach the topic without understanding their own goals. DIGITAL MARKETING FOR ENTERPRISE BUSINESSES 50 Combined Years of Digital Marketing Experience Led by SEO Expert Stoney deGeyter. Blogger. In addition to being the main writer on Pole Position Marketing’s E-Marketing Performance blog, Stoney is a regular contributor to top web marketing industry blogs. 10 STEPS TO EFFECTIVE ORGANIZATIONAL GROWTH Growth does cost, but the lack of growth costs even more. You must be willing to invest in your employees’ growth. Let them attend a seminar of their choice once per year, or at the very least go to a yearly seminar together. Encourage them to read and buy the books they

need to

CONTENT-FOCUSED SOCIAL MEDIA TO HELP YOU BREAK THROUGH If you are unsure what content is being well received by consumers and meeting the goals that have established, utilize tools like Google Analytics, Sprout Social, Hootsuite, and Buffer to help measure, track, and quantify the engagement and success of posts. 4. Storytelling Builds Brands.

THE "SO WHAT?" TEST

A great post by Avinash Kaushik teaches us a simple test to use to identify if an analytics metric is right for your business. It’s the “So What?Test” and it simply involves asking that question up to three times when you make an observation about a particular metric.The kind of metrics you’re looking for will measure how you’re doing with your business goals and lead to WHY IS VISUAL MARKETING EFFECTIVE? Humans Are Visual Creatures. Part of the reason why infographics are so popular is because visual content itself is amazingly effective. A number of important statistics shed light on this concept: Visual content is processed by the human brain 60,000 times faster than text-based content. This is true even when an image and a block of

text are

THE RIGHT WAY TO CATEGORIZE YOUR PRODUCTS WEBSITE LOGIN UX: 14 TIPS TO ELIMINATE USER CONFUSION To ensure the maximum login ux, make sure your login page has the following: Easy login access. The login button/form should be available in the same area on every page of the site. Make the form or link obvious and easily differentiated from other areas of the site. Security protocols and assurances. Particularly if the information

behind your

HOW TO CHECK IF YOUR PDF IS OPTIMIZED How to see if your PDF is optimized. Open your PDF in Adobe Acrobat. Click File. Select Properties. Make sure you’re on the Description tab. At the bottom, you’ll see “Fast Web View.”. If it says “No,” your PDF needs to be optimized! That’s pretty much it. I’ll continue to cover the full PDF optimization process over the

course

REDUCE FILE SIZE WHEN CONVERTING WORD DOCS TO PDF Saving word documents as PDFs is pretty straight forward, however it doesn’t always produce the most size- and speed-efficient PDF. There is a short process to follow when saving your documents that will ensure you get the most streamlined PDF possible. 3 AREAS TO FOCUS YOUR CRM STRATEGY ON Customer relationship management (CRM) is a core factor in business success, but too many companies approach the topic without understanding their own goals. WEB MARKETING AGENCY Toll Free 866-685-3374. Tel 330-768-7067. info@polepositionmarketing.com. Best time to reach us: M-F 8am-6pm EST. In 2012, Pole Position Marketing bought a metal shop and transformed it into an industrial style office space. WEBSITE AUDIT SERVICES Choose Your Audit Package *. Choose the number of audits that you would like to purchase here, then select the audits that you would like below. Single Audit - $2500. 2-4 Audits - $2250 ea. 5-7 Audits - $2000 ea. Choose Your Audit (s) *. Choose which audits you would like, THE RIGHT WAY TO CATEGORIZE YOUR PRODUCTS The answer is the first option. Even if a strong number of searchers are looking for “gear,” the only thing the second option shows them is you have gear for men, women, and children. It doesn’t tell them what specific gear you offer. Keyword research plays a WEBSITE LOGIN UX: 14 TIPS TO ELIMINATE USER CONFUSION To ensure the maximum login ux, make sure your login page has the following: Easy login access. The login button/form should be available in the same area on every page of the site. Make the form or link obvious and easily differentiated from other areas of the site. Security protocols and assurances. Particularly if the information

behind your

3 KEY MARKETING LESSONS FROM EXTRA GUM AD The Extra Gum commercial uses the emotional approach to call on our capacity for sentiment. This method makes us connect the gum (or gum wrapper) with a “bigger picture meaning.”. Initially, many of us would say “it’s just a piece of gum.”. This advertisement pushes us to say, “No, it’s more than that.”. As you can see, what WHAT'S THE PROCESS OF PROCTORING AND PROCTORING SERVICES The record and review proctoring include the examination of reviewing the record sessions and validating the auto proctoring report. They can choose the incidents; they want to flag. Then, they should switch the screen recording of the candidates. Then, they should choose the candidate authentication from the registration details. THE ULTIMATE KEYWORD SORTING SPREADSHEET Place your cursor in the “Ggl” cell and then click and drag to the last keyword cell. Then go to the Sort and Filter option in Excel and click for the drop down options. Then select Custom Sort. That will bring up a sorting dialogue box that will allow you to determine how

the data is sorted.

3 AREAS TO FOCUS YOUR CRM STRATEGY ON Customer relationship management (CRM) is a core factor in business success, but too many companies approach the topic without understanding their own goals. SEO WITH GOOGLE WEBMASTER TOOLS We’ve been working our way through Google Webmaster Tools learning how to set up and configure a website and took a detailed look at the site stats Google provides. This post covers the Diagnostics section of Webmaster Tools which lets you assess PRIVACY ERROR: HOW TO FIX “NET:: ERR_CERT_COMMON_NAME While surfing the internet you’ll find every possible solution for your problem whether your internet is slow, your computer is slow, your bad health or even your windows does not recognize usb device.You’ll find everything. CONTENT-FOCUSED SOCIAL MEDIA TO HELP YOU BREAK THROUGH If you are unsure what content is being well received by consumers and meeting the goals that have established, utilize tools like Google Analytics, Sprout Social, Hootsuite, and Buffer to help measure, track, and quantify the engagement and success of posts. 4. Storytelling Builds Brands.

THE "SO WHAT?" TEST

A great post by Avinash Kaushik teaches us a simple test to use to identify if an analytics metric is right for your business. It’s the “So What?Test” and it simply involves asking that question up to three times when you make an observation about a particular metric.The kind of metrics you’re looking for will measure how you’re doing with your business goals and lead to THE ULTIMATE KEYWORD SORTING SPREADSHEET Place your cursor in the “Ggl” cell and then click and drag to the last keyword cell. Then go to the Sort and Filter option in Excel and click for the drop down options. Then select Custom Sort. That will bring up a sorting dialogue box that will allow you to determine how

the data is sorted.

WHY IS VISUAL MARKETING EFFECTIVE? Humans Are Visual Creatures. Part of the reason why infographics are so popular is because visual content itself is amazingly effective. A number of important statistics shed light on this concept: Visual content is processed by the human brain 60,000 times faster than text-based content. This is true even when an image and a block of

text are

WHAT'S THE PROCESS OF PROCTORING AND PROCTORING SERVICES The record and review proctoring include the examination of reviewing the record sessions and validating the auto proctoring report. They can choose the incidents; they want to flag. Then, they should switch the screen recording of the candidates. Then, they should choose the candidate authentication from the registration details. THE RIGHT WAY TO CATEGORIZE YOUR PRODUCTS 10 STEPS TO EFFECTIVE ORGANIZATIONAL GROWTH Growth does cost, but the lack of growth costs even more. You must be willing to invest in your employees’ growth. Let them attend a seminar of their choice once per year, or at the very least go to a yearly seminar together. Encourage them to read and buy the books they

need to

WEBSITE LOGIN UX: 14 TIPS TO ELIMINATE USER CONFUSION To ensure the maximum login ux, make sure your login page has the following: Easy login access. The login button/form should be available in the same area on every page of the site. Make the form or link obvious and easily differentiated from other areas of the site. Security protocols and assurances. Particularly if the information

behind your

REDUCE FILE SIZE WHEN CONVERTING WORD DOCS TO PDF Saving word documents as PDFs is pretty straight forward, however it doesn’t always produce the most size- and speed-efficient PDF. There is a short process to follow when saving your documents that will ensure you get the most streamlined PDF possible. PRIVACY ERROR: HOW TO FIX “NET:: ERR_CERT_COMMON_NAME While surfing the internet you’ll find every possible solution for your problem whether your internet is slow, your computer is slow, your bad health or even your windows does not recognize usb device.You’ll find everything. CONTENT-FOCUSED SOCIAL MEDIA TO HELP YOU BREAK THROUGH If you are unsure what content is being well received by consumers and meeting the goals that have established, utilize tools like Google Analytics, Sprout Social, Hootsuite, and Buffer to help measure, track, and quantify the engagement and success of posts. 4. Storytelling Builds Brands.

THE "SO WHAT?" TEST

A great post by Avinash Kaushik teaches us a simple test to use to identify if an analytics metric is right for your business. It’s the “So What?Test” and it simply involves asking that question up to three times when you make an observation about a particular metric.The kind of metrics you’re looking for will measure how you’re doing with your business goals and lead to THE ULTIMATE KEYWORD SORTING SPREADSHEET Place your cursor in the “Ggl” cell and then click and drag to the last keyword cell. Then go to the Sort and Filter option in Excel and click for the drop down options. Then select Custom Sort. That will bring up a sorting dialogue box that will allow you to determine how

the data is sorted.

WHY IS VISUAL MARKETING EFFECTIVE? Humans Are Visual Creatures. Part of the reason why infographics are so popular is because visual content itself is amazingly effective. A number of important statistics shed light on this concept: Visual content is processed by the human brain 60,000 times faster than text-based content. This is true even when an image and a block of

text are

WHAT'S THE PROCESS OF PROCTORING AND PROCTORING SERVICES The record and review proctoring include the examination of reviewing the record sessions and validating the auto proctoring report. They can choose the incidents; they want to flag. Then, they should switch the screen recording of the candidates. Then, they should choose the candidate authentication from the registration details. THE RIGHT WAY TO CATEGORIZE YOUR PRODUCTS 10 STEPS TO EFFECTIVE ORGANIZATIONAL GROWTH Growth does cost, but the lack of growth costs even more. You must be willing to invest in your employees’ growth. Let them attend a seminar of their choice once per year, or at the very least go to a yearly seminar together. Encourage them to read and buy the books they

need to

WEBSITE LOGIN UX: 14 TIPS TO ELIMINATE USER CONFUSION To ensure the maximum login ux, make sure your login page has the following: Easy login access. The login button/form should be available in the same area on every page of the site. Make the form or link obvious and easily differentiated from other areas of the site. Security protocols and assurances. Particularly if the information

behind your

REDUCE FILE SIZE WHEN CONVERTING WORD DOCS TO PDF Saving word documents as PDFs is pretty straight forward, however it doesn’t always produce the most size- and speed-efficient PDF. There is a short process to follow when saving your documents that will ensure you get the most streamlined PDF possible. PRIVACY ERROR: HOW TO FIX “NET:: ERR_CERT_COMMON_NAME While surfing the internet you’ll find every possible solution for your problem whether your internet is slow, your computer is slow, your bad health or even your windows does not recognize usb device.You’ll find everything. DIGITAL MARKETING FOR ENTERPRISE BUSINESSES 50 Combined Years of Digital Marketing Experience Led by SEO Expert Stoney deGeyter. Blogger. In addition to being the main writer on Pole Position Marketing’s E-Marketing Performance blog, Stoney is a regular contributor to top web marketing industry blogs. 10 STEPS TO EFFECTIVE ORGANIZATIONAL GROWTH Growth does cost, but the lack of growth costs even more. You must be willing to invest in your employees’ growth. Let them attend a seminar of their choice once per year, or at the very least go to a yearly seminar together. Encourage them to read and buy the books they

need to

WEBSITE LOGIN UX: 14 TIPS TO ELIMINATE USER CONFUSION To ensure the maximum login ux, make sure your login page has the following: Easy login access. The login button/form should be available in the same area on every page of the site. Make the form or link obvious and easily differentiated from other areas of the site. Security protocols and assurances. Particularly if the information

behind your

HOW TO PROMOTE YOUR APP ON SOCIAL MEDIA: 7 TIPS 2. Install App from Social Media Account. Facebook offers a few nifty ways in which companies can promote their apps. By using Facebook App Install Ads, you are able to customize your ad according to your target audience. Plan your strategy according to your budget, and utilize their free promotion options as well. 3 KEY MARKETING LESSONS FROM EXTRA GUM AD The Extra Gum commercial uses the emotional approach to call on our capacity for sentiment. This method makes us connect the gum (or gum wrapper) with a “bigger picture meaning.”. Initially, many of us would say “it’s just a piece of gum.”. This advertisement pushes us to say, “No, it’s more than that.”. As you can see, what BOOK REVIEW: BECOMING A PERSON OF INFLUENCE Becoming a Person of Influence: How to Positively Impact the Lives of Others. Authors: John C. Maxwell & Jim Dornan. Paperback: 224 pages, $10.19. Published: not sure. This was one of the most enjoyable Maxwell books I’ve read to date. It really hit home for me about how to be the kind of person that naturally influences those people around HOW TO CHECK IF YOUR PDF IS OPTIMIZED How to see if your PDF is optimized. Open your PDF in Adobe Acrobat. Click File. Select Properties. Make sure you’re on the Description tab. At the bottom, you’ll see “Fast Web View.”. If it says “No,” your PDF needs to be optimized! That’s pretty much it. I’ll continue to cover the full PDF optimization process over the

course

BREADCRUMBS AND URLS: A MATCH MADE FOR GOOGLE Breadcrumbs and URLs: A Match Made for Google. If you’ve been paying attention to search results lately, you have probably noticed that Google often replaces the URLs with breadcrumb trails. The search below perfectly captures Google changing one for the other: The first highlighted result shows the URL (or at least a fraction of the URL)

of

HOW TO SET UP YOUR GOOGLE ANALYTICS ACCOUNT STRUCTURE It’s important that these are the first views you set up. This is because once you alter your data, it can’t be reprocessed. It’s altered forever. After that, you can start to map out the views that will be unique to your account given your business structure, goals and marketing activities. PRIVACY ERROR: HOW TO FIX “NET:: ERR_CERT_COMMON_NAME While surfing the internet you’ll find every possible solution for your problem whether your internet is slow, your computer is slow, your bad health or even your windows does not recognize usb device.You’ll find everything. CONTENT-FOCUSED SOCIAL MEDIA TO HELP YOU BREAK THROUGH If you are unsure what content is being well received by consumers and meeting the goals that have established, utilize tools like Google Analytics, Sprout Social, Hootsuite, and Buffer to help measure, track, and quantify the engagement and success of posts. 4. Storytelling Builds Brands.

THE "SO WHAT?" TEST

A great post by Avinash Kaushik teaches us a simple test to use to identify if an analytics metric is right for your business. It’s the “So What?Test” and it simply involves asking that question up to three times when you make an observation about a particular metric.The kind of metrics you’re looking for will measure how you’re doing with your business goals and lead to THE ULTIMATE KEYWORD SORTING SPREADSHEET Place your cursor in the “Ggl” cell and then click and drag to the last keyword cell. Then go to the Sort and Filter option in Excel and click for the drop down options. Then select Custom Sort. That will bring up a sorting dialogue box that will allow you to determine how

the data is sorted.

WHY IS VISUAL MARKETING EFFECTIVE? Humans Are Visual Creatures. Part of the reason why infographics are so popular is because visual content itself is amazingly effective. A number of important statistics shed light on this concept: Visual content is processed by the human brain 60,000 times faster than text-based content. This is true even when an image and a block of

text are

WHAT'S THE PROCESS OF PROCTORING AND PROCTORING SERVICES The record and review proctoring include the examination of reviewing the record sessions and validating the auto proctoring report. They can choose the incidents; they want to flag. Then, they should switch the screen recording of the candidates. Then, they should choose the candidate authentication from the registration details. THE RIGHT WAY TO CATEGORIZE YOUR PRODUCTS 10 STEPS TO EFFECTIVE ORGANIZATIONAL GROWTH Growth does cost, but the lack of growth costs even more. You must be willing to invest in your employees’ growth. Let them attend a seminar of their choice once per year, or at the very least go to a yearly seminar together. Encourage them to read and buy the books they

need to

WEBSITE LOGIN UX: 14 TIPS TO ELIMINATE USER CONFUSION To ensure the maximum login ux, make sure your login page has the following: Easy login access. The login button/form should be available in the same area on every page of the site. Make the form or link obvious and easily differentiated from other areas of the site. Security protocols and assurances. Particularly if the information

behind your

REDUCE FILE SIZE WHEN CONVERTING WORD DOCS TO PDF Saving word documents as PDFs is pretty straight forward, however it doesn’t always produce the most size- and speed-efficient PDF. There is a short process to follow when saving your documents that will ensure you get the most streamlined PDF possible. PRIVACY ERROR: HOW TO FIX “NET:: ERR_CERT_COMMON_NAME While surfing the internet you’ll find every possible solution for your problem whether your internet is slow, your computer is slow, your bad health or even your windows does not recognize usb device.You’ll find everything. CONTENT-FOCUSED SOCIAL MEDIA TO HELP YOU BREAK THROUGH If you are unsure what content is being well received by consumers and meeting the goals that have established, utilize tools like Google Analytics, Sprout Social, Hootsuite, and Buffer to help measure, track, and quantify the engagement and success of posts. 4. Storytelling Builds Brands.

THE "SO WHAT?" TEST

A great post by Avinash Kaushik teaches us a simple test to use to identify if an analytics metric is right for your business. It’s the “So What?Test” and it simply involves asking that question up to three times when you make an observation about a particular metric.The kind of metrics you’re looking for will measure how you’re doing with your business goals and lead to THE ULTIMATE KEYWORD SORTING SPREADSHEET Place your cursor in the “Ggl” cell and then click and drag to the last keyword cell. Then go to the Sort and Filter option in Excel and click for the drop down options. Then select Custom Sort. That will bring up a sorting dialogue box that will allow you to determine how

the data is sorted.

WHY IS VISUAL MARKETING EFFECTIVE? Humans Are Visual Creatures. Part of the reason why infographics are so popular is because visual content itself is amazingly effective. A number of important statistics shed light on this concept: Visual content is processed by the human brain 60,000 times faster than text-based content. This is true even when an image and a block of

text are

WHAT'S THE PROCESS OF PROCTORING AND PROCTORING SERVICES The record and review proctoring include the examination of reviewing the record sessions and validating the auto proctoring report. They can choose the incidents; they want to flag. Then, they should switch the screen recording of the candidates. Then, they should choose the candidate authentication from the registration details. THE RIGHT WAY TO CATEGORIZE YOUR PRODUCTS 10 STEPS TO EFFECTIVE ORGANIZATIONAL GROWTH Growth does cost, but the lack of growth costs even more. You must be willing to invest in your employees’ growth. Let them attend a seminar of their choice once per year, or at the very least go to a yearly seminar together. Encourage them to read and buy the books they

need to

WEBSITE LOGIN UX: 14 TIPS TO ELIMINATE USER CONFUSION To ensure the maximum login ux, make sure your login page has the following: Easy login access. The login button/form should be available in the same area on every page of the site. Make the form or link obvious and easily differentiated from other areas of the site. Security protocols and assurances. Particularly if the information

behind your

REDUCE FILE SIZE WHEN CONVERTING WORD DOCS TO PDF Saving word documents as PDFs is pretty straight forward, however it doesn’t always produce the most size- and speed-efficient PDF. There is a short process to follow when saving your documents that will ensure you get the most streamlined PDF possible. PRIVACY ERROR: HOW TO FIX “NET:: ERR_CERT_COMMON_NAME While surfing the internet you’ll find every possible solution for your problem whether your internet is slow, your computer is slow, your bad health or even your windows does not recognize usb device.You’ll find everything. DIGITAL MARKETING FOR ENTERPRISE BUSINESSES 50 Combined Years of Digital Marketing Experience Led by SEO Expert Stoney deGeyter. Blogger. In addition to being the main writer on Pole Position Marketing’s E-Marketing Performance blog, Stoney is a regular contributor to top web marketing industry blogs. 10 STEPS TO EFFECTIVE ORGANIZATIONAL GROWTH Growth does cost, but the lack of growth costs even more. You must be willing to invest in your employees’ growth. Let them attend a seminar of their choice once per year, or at the very least go to a yearly seminar together. Encourage them to read and buy the books they

need to

WEBSITE LOGIN UX: 14 TIPS TO ELIMINATE USER CONFUSION To ensure the maximum login ux, make sure your login page has the following: Easy login access. The login button/form should be available in the same area on every page of the site. Make the form or link obvious and easily differentiated from other areas of the site. Security protocols and assurances. Particularly if the information

behind your

HOW TO PROMOTE YOUR APP ON SOCIAL MEDIA: 7 TIPS 2. Install App from Social Media Account. Facebook offers a few nifty ways in which companies can promote their apps. By using Facebook App Install Ads, you are able to customize your ad according to your target audience. Plan your strategy according to your budget, and utilize their free promotion options as well. 3 KEY MARKETING LESSONS FROM EXTRA GUM AD The Extra Gum commercial uses the emotional approach to call on our capacity for sentiment. This method makes us connect the gum (or gum wrapper) with a “bigger picture meaning.”. Initially, many of us would say “it’s just a piece of gum.”. This advertisement pushes us to say, “No, it’s more than that.”. As you can see, what BOOK REVIEW: BECOMING A PERSON OF INFLUENCE Becoming a Person of Influence: How to Positively Impact the Lives of Others. Authors: John C. Maxwell & Jim Dornan. Paperback: 224 pages, $10.19. Published: not sure. This was one of the most enjoyable Maxwell books I’ve read to date. It really hit home for me about how to be the kind of person that naturally influences those people around HOW TO CHECK IF YOUR PDF IS OPTIMIZED How to see if your PDF is optimized. Open your PDF in Adobe Acrobat. Click File. Select Properties. Make sure you’re on the Description tab. At the bottom, you’ll see “Fast Web View.”. If it says “No,” your PDF needs to be optimized! That’s pretty much it. I’ll continue to cover the full PDF optimization process over the

course

BREADCRUMBS AND URLS: A MATCH MADE FOR GOOGLE Breadcrumbs and URLs: A Match Made for Google. If you’ve been paying attention to search results lately, you have probably noticed that Google often replaces the URLs with breadcrumb trails. The search below perfectly captures Google changing one for the other: The first highlighted result shows the URL (or at least a fraction of the URL)

of

HOW TO SET UP YOUR GOOGLE ANALYTICS ACCOUNT STRUCTURE It’s important that these are the first views you set up. This is because once you alter your data, it can’t be reprocessed. It’s altered forever. After that, you can start to map out the views that will be unique to your account given your business structure, goals and marketing activities. PRIVACY ERROR: HOW TO FIX “NET:: ERR_CERT_COMMON_NAME While surfing the internet you’ll find every possible solution for your problem whether your internet is slow, your computer is slow, your bad health or even your windows does not recognize usb device.You’ll find everything.

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TURN YOUR WEB PRESENCE INTO A _TRUSTED_ DIGITAL AUTHORITY Tired of getting left behind by higher-authority competition? You need a digital marketing agency that helps you dominate your competition and turn your business into a digital powerhouse. We create custom digital marketing strategies that build authority into your _entire_ web presence. With a seasoned pit crew of digital marketing experts behind you, you'll become the champion you deserve to be. HOW DO YOU WANT TO ACCELERATE YOUR BUSINESS PERFORMANCE?

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DRIVE WEBSITE TRAFFIC Learn which services will get your site found and bring in targeted traffic ripe for conversion.

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INCREASE CONVERSIONS From email signups to increased sales, these services can blow up your

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GROW PROFITS & ROI

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IMPROVE AD PERFORMANCE Make your online ads work harder for your company and deliver killer results with these services.

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INCREASE MY SALES LEADS Get more potential customers in your sales funnel with any of these

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PROMOTE BRAND AWARENESS Be the one web searchers look for when they have a need for your products and services.

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50 COMBINED YEARS OF DIGITAL MARKETING EXPERIENCE LED BY SEO EXPERT

STONEY DEGEYTER

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BLOGGER

In addition to being the main writer on Pole Position Marketing’s E-Marketing Performance blog, Stoney is a regular contributor to top web marketing industry blogs. Stoney's blog posts are full of industry insight and actionable tips. Read Stoney’s Blog

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SPEAKER

Stoney has presented at world-class digital marketing conferences, including Pubcon, Search Engine Strategies and Search Marketing Expo, as well as marketing organizations and local business workshops across

North America.

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AUTHOR

Stoney wrote the book on web marketing. Literally! In The Best Damn Web Marketing Checklist, Period!, Stoney boils down his digital marketing expertise into 36 checklists that take you step by step through 600+ action points.

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LET OUR PIT CREW PUT YOU IN THE WINNER’S CIRCLE A pit crew's job is to get drivers back on the track as quickly as possible, running at peak performance. They achieve this goal through hyper specialization, each member working on a different part of the vehicle at the same time. Substitute "web presence" for "vehicle," and you begin to see how Pole Position Marketing's pit crew operates. You won't find any "jack of all trades" here. Instead, you'll work with a team of experienced strategists, each with a deep understanding of a specific digital marketing discipline. Each strategist spends a minimum of five hours a week keeping up-to-date on their craft. By having a master of each trade working on your web marketing strategy, we put you on the fast track to digital marketing success.

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Stoney deGeyter

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Deb Briggs

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Alan Waggoner

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PARALLAX

GET STARTED TODAY WITH A SITE AUDIT Our digital marketing strategies are customized to your specific needs and goals. That’s why it all starts with a site audit. We offer seven unique site audits covering the most vital components of web marketing. Each audit will provide you with an in-depth review and a list of actionable recommendations designed to boost the metrics that will grow your business.

* Analytics Audit

* SEO and Website Architecture Audit * Social Media Audit * Content Messaging Audit * Conversion and Usability Audit

* Local SEO Audit

* PPC Audit

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Analytics can tell you a lot about your online performance, but only if you know how to interpret the data. We do that for you in an Analytics Audit, giving you actionable insights to increase conversions, improve visitor loyalty, make campaigns more efficient

and more.

* Sources of website traffic (search, referrers, direct, paid, etc.) * Quality of visitor relationships (loyalty and recency, length,

depth of visit)

* Worst-performing landing pages * Online revenue sources

* Keywords

* Conversions

* Campaign efficiency

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* Analytics alerts

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Behind-the-scenes issues, such as broken links, duplicate content, and ineffective or non-existent SEO optimization, could be killing your website’s search engine performance right out of the gate. An SEO and Website Architecture Audit will help you find and fix these hidden problems that are getting in the way of your online success. * Keyword optimization * Search engine accessibility * Indexation of your site’s pages

* Site speed

* Text for duplicate content issues * Links for broken links and internal linking issues

* Mobile experience

* Use of 301 redirects

* JavaScript

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Are your social media efforts effective at building your brand awareness, reputation and traffic? Use a Social Media Audit to find out and make sure the time you spend on social media isn’t wasted. * Social network URLs * Cover and profile images

* Descriptions

* Content

* Engagement

* Website and blog

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Content is the lifeblood of your website—is yours falling short? A Content Messaging Audit will show you where your content is failing to convince and convert website visitors. * Clear, concise messaging * Compelling benefits to the site visitor * Proper formatting and grammar * Strong calls to action * Opportunities to reorganize and repurpose content

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Are you successfully driving traffic to your website but failing to convert visitors into customers? A Conversion and Usability Audit can tell you why, highlighting areas of your site that may be frustrating or confusing your site visitors enough that they jump ship.

* Goals

* Conversion funnel

* Homepage

* Top landing pages

* Top viewed pages

* Site’s persuasiveness

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When local customers are looking for the products or services you sell, you want to make sure they find you. If your website isn’t optimized for local SEO, you could be missing out on a lot of opportunities. Our Local SEO Audit ensures that search engines can correctly identify your location and local information so that you appear in local search results. * How your company’s name, address and phone number appear across

the internet

* Your listings on key platforms (Google+, Facebook, Yelp, niche

platforms, etc.)

* On-page keyword optimization (title tags, meta descriptions, heading tags, content, etc.) * Your strategy for obtaining and utilizing customer reviews

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We break down the areas that impact pay-per-click advertising ROI. * Account organization (campaigns, ad groups, keywords, placements,

audiences, etc.)

* Campaign settings

* Audience targeting

* Your current ads

* Bidding

* Landing pages

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ANALYTICS AUDIT

Analytics can tell you a lot about your online performance, but only if you know how to interpret the data. We do that for you in an Analytics Audit, giving you actionable insights to increase conversions, improve visitor loyalty, make campaigns more efficient

and more.

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SEO AND WEBSITE ARCHITECTURE AUDIT Behind-the-scenes issues, such as broken links, duplicate content, and ineffective or non-existent SEO optimization, could be killing your website’s search engine performance right out of the gate. An SEO and Website Architecture Audit will help you find and fix these hidden problems that are getting in the way of your online success.

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SOCIAL MEDIA AUDIT

Are your social media efforts effective at building your brand awareness, reputation and traffic? Use a Social Media Audit to find out and make sure the time you spend on social media isn’t wasted.

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CONTENT MESSAGING AUDIT Content is the lifeblood of your website—is yours falling short? A Content Messaging Audit will show you where your content is failing to convince and convert website visitors.

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CONVERSION AND USABILITY AUDIT Are you successfully driving traffic to your website but failing to convert visitors into customers? A Conversion and Usability Audit can tell you why, highlighting areas of your site that may be frustrating or confusing your site visitors enough that they jump ship.

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LOCAL SEO AUDIT

When local customers are looking for the products or services you sell, you want to make sure they find you. If your website isn’t optimized for local SEO, you could be missing out on a lot of opportunities. Our Local SEO Audit ensures that search engines can correctly identify your location and local information so that you appear in local search results.

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PPC AUDIT

We break down the areas that impact pay-per-click advertising ROI.

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PUTTING COMPANIES IN THE POLE POSITION SINCE 1998 There is an endless supply of digital marketing agencies or "SEOs" who will promise you the moon—or top search engine rankings—using the newest, cutting-edge techniques. Sorry, we won't promise you the #1 spot in Google. What we WILL promise is that we'll apply techniques that are proven to bring long-term growth, not fly-by-night strategies that only provide short-term gains.

TESTIMONIALS

__Pole Position Marketing has managed Mercy Medical Center's AdWords account for more than three years, and our team has been very pleased with the number of leads our campaign generates. Even though our account is small by comparison, the pros at Pole Position deliver consistent attention and responsiveness to the hospital's marketing needs. We also appreciate the integrity with which Pole Position operates. No hidden fees. No meaningless stats. Just clear explanations and consistent leads that are in line with our budget.__ Jennifer Carroll | Mercy Medical Center __Pole Position has been a great partner for me being a one-woman marketing department. They have devoted a lot of time to understanding our business and make remarkable recommendations for not just increasing traffic to our website, but increasing QUALIFIED, CONVERTIBLE traffic to our site. The entire team is brilliant, responsive and awesome to work with! Thank you for everything.__ Faith Aids | RedPeak __Over the past seven years, Pole Position Marketing has been instrumental in bringing Sierra's lead generation and online marketing to a new level. Their SEO expertise is always on point, keeping up with the latest search trends, and has consistently placed Sierra in the top 5 search results in Google. PPM also manages our PPC campaigns which are highly targeted and refined, giving us very strong leads and conversion rates. What's even more important than our excellent results is the terrific team at PPM. All the team members at PPM are domain experts, very proactive, take initiative, and always give us just the right advice to push our results to the next level. The team is a pleasure to work with.__ Erica Giannini | Sierra Instruments __After only 7 months with Pole Position Marketing and a very modest budget we almost tripled the number of hits on our website and have had just over a 100% increase in our sales. Stoney and his crew are very helpful and professional. Thank you guys for everything.__ Chris A. | River & Rock Adventures __Pole Position Web has been our SEO company for years and has been doing a great job. We have many phrases that are number one on Google and many of the major search engines. ROI is definitely

there.__

Steve F. | Up North Sports __Thank you very much for all your hard work. We are on the 1st page in Google. This is great!__

Eugene | ASP One

__We signed up with Pole Position to be our SEO 3 years ago when we barely had any traffic to our web site and our business was in trouble. Pole Position stepped in and did their magic. Within a few months, we were ranking high on the major search engines. The amount of inquiries that came in were astounding. Our business picked up to a momentum where we had to turn clients away and recommend other wedding companies to them. We made the best business investment we could ever make by hiring Pole Position to be

our SEO.__

KatRama B. | Rainbow Wed __You helped me obtain our 5 year plan in just 13 months. We could never have done this without your help!!!__ Paul | Penny Farthing Inn __Pole Position has met and far exceeded my expected results. Their knowledge of Internet marketing, responsiveness, performance and cost effectiveness have made this skeptical client a firm believer.__ Tim Leister | Baby Best Buy __The team at Pole Position has been great, making our web changes a breeze, and our site stays on top of all the major search engines. I would recommend this team for any type of Web Maintenance…! Thanks

Stoney and team.__

Jack W | Pro Mailing Equip

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