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CONSULTING AND COACHING I offer consulting and coaching services. Consulting I do consulting work with small to mid-size professional services firms, marketing firms, and dev shops, but my approach is not a traditional consulting approach. It’s more accurate to think of it as facilitated decision making, or a hybrid of coaching and consulting. “Hand-Holding” Poorly implemented decisions are just as bad as ABOUT - PHILIP MORGAN CONSULTING Dear indie consultant, I have a lot in common with you, but not everything. These days I might do 1 or 2 consulting projects/year. That makes me an outsider, and it makes me happy to refer you to folks like Jonathan Stark or Blair Enns for guidance on proposals, project pricing, and so forth so that you can benefit from their deeper expertise on these topics. My expertise is on the inputs to a START HERE - PHILIP MORGAN CONSULTING New? Start Reading Here. My work helps you with 4 problems. I’m primarily focused on current and aspiring independent consultants, but self-employed people in almost any services profession (freelancers, software developers, etc.) can benefit. Larger firms with >10 employees may find my approach too risky and iterative. What question are you currently focused on? “I’m a generalist, and TOOLS - PHILIP MORGAN CONSULTING Tool: Risk Profile Self-Assessment. You should seek as much risk as you comfortably can over the course of your career. This simple heuristic helps you maximize career-long impact, both in your work and in your bank account. This risk profile self-assessment tool will help you understand how much risk you can comfortably seek. Use RiskAssessment.
WRITING PUBLICLY
Back in late April, a list member wrote with this question: You write a lot about the act of writing in public. So far I have tried to write daily and had progress there but I do it privatley. I find that I have tendecy for procrastination about doing stuff in public. Do you have any advice on this issue you can share? There’s a TEI member named Philip Poots who used TEI to boot himself out SPECIALIZATION: GET BETTER LEADS AND LEAD QUALITY THROUGHAUTHOR:PHILIP MORGAN
Specializing (choosing a beachhead) offers many advantages: Specialization is a force multiplier. The same amount of modest, journeyman-like visibility-and-trust-earning work applied to a smaller area — fewer people in a smaller, specialized market — produces better results. Beachheads build momentum. UPCOMING INDIE EXPERTS EVENTS I want to invite you to some upcoming Indie Experts community events. Presenting is a wonderful forcing function for clarity of thought. It’s an opportunity to fire up that intellectual fractional distillery and draw out the high-octane parts of your thinking. So, I invite folks who are part of TEI or the Indie Experts community to practice the art of the presentation. This Friday at 11am THINGS I'VE CHANGED MY MIND ABOUT, 2021 EDITION I recently had a quick back and forth with a list member about SEO, and it reminded me I should write up a list of things I’ve changed my mind about. In fact, I should do this every year or three. As my CPA could attest, I am terrible at hewing to yearly deadlines (I think in terms of significantly shorter and longer timeframes and function better with habit-based output), but I think anyone WHAT IS A POINT OF VIEW? What is a point of view? February 24, 2021. Your point of view is where you stand, what you see from there, and how you advise your clients as a result. Where you stand determines what you’ll see. HOME - PHILIP MORGAN CONSULTINGAPPROACHPODCASTSTOOLSBOOKGROUP COACHINGCODER 2 CONSULTANT Hi, I’m Philip Morgan. My work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive. I have helped thousands of indie consultants use specialization to find a beachhead that leads to greater visibility, profitability, expertise, and success. I’m also fascinated by those who cultivatevaluable self
CONSULTING AND COACHING I offer consulting and coaching services. Consulting I do consulting work with small to mid-size professional services firms, marketing firms, and dev shops, but my approach is not a traditional consulting approach. It’s more accurate to think of it as facilitated decision making, or a hybrid of coaching and consulting. “Hand-Holding” Poorly implemented decisions are just as bad as ABOUT - PHILIP MORGAN CONSULTING Dear indie consultant, I have a lot in common with you, but not everything. These days I might do 1 or 2 consulting projects/year. That makes me an outsider, and it makes me happy to refer you to folks like Jonathan Stark or Blair Enns for guidance on proposals, project pricing, and so forth so that you can benefit from their deeper expertise on these topics. My expertise is on the inputs to a START HERE - PHILIP MORGAN CONSULTING New? Start Reading Here. My work helps you with 4 problems. I’m primarily focused on current and aspiring independent consultants, but self-employed people in almost any services profession (freelancers, software developers, etc.) can benefit. Larger firms with >10 employees may find my approach too risky and iterative. What question are you currently focused on? “I’m a generalist, and TOOLS - PHILIP MORGAN CONSULTING Tool: Risk Profile Self-Assessment. You should seek as much risk as you comfortably can over the course of your career. This simple heuristic helps you maximize career-long impact, both in your work and in your bank account. This risk profile self-assessment tool will help you understand how much risk you can comfortably seek. Use RiskAssessment.
WRITING PUBLICLY
Back in late April, a list member wrote with this question: You write a lot about the act of writing in public. So far I have tried to write daily and had progress there but I do it privatley. I find that I have tendecy for procrastination about doing stuff in public. Do you have any advice on this issue you can share? There’s a TEI member named Philip Poots who used TEI to boot himself out SPECIALIZATION: GET BETTER LEADS AND LEAD QUALITY THROUGHAUTHOR:PHILIP MORGAN
Specializing (choosing a beachhead) offers many advantages: Specialization is a force multiplier. The same amount of modest, journeyman-like visibility-and-trust-earning work applied to a smaller area — fewer people in a smaller, specialized market — produces better results. Beachheads build momentum. UPCOMING INDIE EXPERTS EVENTS I want to invite you to some upcoming Indie Experts community events. Presenting is a wonderful forcing function for clarity of thought. It’s an opportunity to fire up that intellectual fractional distillery and draw out the high-octane parts of your thinking. So, I invite folks who are part of TEI or the Indie Experts community to practice the art of the presentation. This Friday at 11am THINGS I'VE CHANGED MY MIND ABOUT, 2021 EDITION I recently had a quick back and forth with a list member about SEO, and it reminded me I should write up a list of things I’ve changed my mind about. In fact, I should do this every year or three. As my CPA could attest, I am terrible at hewing to yearly deadlines (I think in terms of significantly shorter and longer timeframes and function better with habit-based output), but I think anyone WHAT IS A POINT OF VIEW? What is a point of view? February 24, 2021. Your point of view is where you stand, what you see from there, and how you advise your clients as a result. Where you stand determines what you’ll see. ABOUT - PHILIP MORGAN CONSULTING Dear indie consultant, I have a lot in common with you, but not everything. These days I might do 1 or 2 consulting projects/year. That makes me an outsider, and it makes me happy to refer you to folks like Jonathan Stark or Blair Enns for guidance on proposals, project pricing, and so forth so that you can benefit from their deeper expertise on these topics. My expertise is on the inputs to a DAILY EMAILS ARCHIVE May 17, 2021. Members of The Expertise Incubator program are pursuing a singular goal through diverse paths. One of these paths is exploring a hypothesis by “thinking out loud” through publishing to an email list. Barry O’Kane is exploring this hypothesis: “Software built for the linear world actively harms circular economy businesses SPECIALIZATION EXAMPLES Specialization Examples. I’ve profiled some dev shops (as well as agencies and other types of consultants) below based on their web presence. Most are specialized in some way, and I hope these examples help you better understand how to market your specialized services.A few of these are clients of mine; most are not. HOW MUCH EXPERTISE DO YOU HAVE TO HAVE TO SPECIALIZE The Three Layers of Expertise. Expertise has three layers, just like the human skin. The epidermis of expertise is thin and mostly dead. It is the domain of superficial understanding. You may be very good at knowing how to do something, but this is more like skill than expertise. The dermis of expertise lies underneath the epidermis. THE POSITIONING MANUAL FOR INDIE CONSULTANTS The Positioning Manual for Indie Consultants. “Many people write about positioning, a smaller number really understand it, and then there’s Philip. While you might craft the perfect positioning by applying the principles in this book, you will certainly learn how to develop and test hypotheses in the future. WHAT CREATES CREDIBILITY FOR A SPECIALIST? Useful research also creates credibility. 80% of what makes the research useful is the relevance of your research question; the other 20% comes from the effectiveness of your research method. What makes your research relevant is finding an area of uncertainty that your clients consider important. You don’t have to be a research expertto use
THE BEST ENTREPRENEURIAL OPPORTUNITY FOR INDIE CONSULTANTS Again, I think the best, most interesting entrepreneurial opportunity out there for indie consultants is to find and adopt an orphan problem and them build up a brand colosseum around the solution. I stress the word entrepreneurial because this path involves risk.. For many of us, the indie life appeals, but taking on additional risk beyond the baseline risk involved in self-employment does WHAT DOES IT ACTUALLY FEEL LIKE TO BE A SPECIALIST No one has asked me flat out what it actually feels like to be a successful specialist, or a successful self-made expert, but I suspect that many of you wonder.. Let’s get one thing out of the way right up front. The hedonic treadmill, also known as hedonic adaptation, is the observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or HOW MUCH MORE MONEY CAN SPECIALISTS MAKE? This leads to situations with a seemingly insane effective hourly rate, like $10,000/mo and up advisory retainers where your actual scope of work is a 1-hour call each week plus being on call for emergencies that rarely happen. While it’s possible that you could generate 100% of your revenue from advisory retainers, it’sunlikely.
HOW DO I CRAFT A CLEAR POSITIONING STATEMENT? The answer depends on whether you have a normal or weird business. Weird: suggesting something supernatural; uncanny; strange; odd; bizarre. — Source: various online dictionaries I work with a lot of weird businesses. Mine is a weird business, too. Rest assured: I use the words normal and weird in a value-neutral way to describe how commoditized the context the business operates within is HOME - PHILIP MORGAN CONSULTINGAPPROACHPODCASTSTOOLSBOOKGROUP COACHINGCODER 2 CONSULTANT Hi, I’m Philip Morgan. My work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive. I have helped thousands of indie consultants use specialization to find a beachhead that leads to greater visibility, profitability, expertise, and success. I’m also fascinated by those who cultivatevaluable self
CONSULTING AND COACHING I offer consulting and coaching services. Consulting I do consulting work with small to mid-size professional services firms, marketing firms, and dev shops, but my approach is not a traditional consulting approach. It’s more accurate to think of it as facilitated decision making, or a hybrid of coaching and consulting. “Hand-Holding” Poorly implemented decisions are just as bad as START HERE - PHILIP MORGAN CONSULTING New? Start Reading Here. My work helps you with 4 problems. I’m primarily focused on current and aspiring independent consultants, but self-employed people in almost any services profession (freelancers, software developers, etc.) can benefit. Larger firms with >10 employees may find my approach too risky and iterative. What question are you currently focused on? “I’m a generalist, and TOOLS - PHILIP MORGAN CONSULTING Tool: Risk Profile Self-Assessment. You should seek as much risk as you comfortably can over the course of your career. This simple heuristic helps you maximize career-long impact, both in your work and in your bank account. This risk profile self-assessment tool will help you understand how much risk you can comfortably seek. Use RiskAssessment.
WRITING PUBLICLY
Back in late April, a list member wrote with this question: You write a lot about the act of writing in public. So far I have tried to write daily and had progress there but I do it privatley. I find that I have tendecy for procrastination about doing stuff in public. Do you have any advice on this issue you can share? There’s a TEI member named Philip Poots who used TEI to boot himself out SPECIALIZATION: GET BETTER LEADS AND LEAD QUALITY THROUGHAUTHOR:PHILIP MORGAN
Specializing (choosing a beachhead) offers many advantages: Specialization is a force multiplier. The same amount of modest, journeyman-like visibility-and-trust-earning work applied to a smaller area — fewer people in a smaller, specialized market — produces better results. Beachheads build momentum. UPCOMING INDIE EXPERTS EVENTS I want to invite you to some upcoming Indie Experts community events. Presenting is a wonderful forcing function for clarity of thought. It’s an opportunity to fire up that intellectual fractional distillery and draw out the high-octane parts of your thinking. So, I invite folks who are part of TEI or the Indie Experts community to practice the art of the presentation. This Friday at 11am THINGS I'VE CHANGED MY MIND ABOUT, 2021 EDITION I recently had a quick back and forth with a list member about SEO, and it reminded me I should write up a list of things I’ve changed my mind about. In fact, I should do this every year or three. As my CPA could attest, I am terrible at hewing to yearly deadlines (I think in terms of significantly shorter and longer timeframes and function better with habit-based output), but I think anyone WHAT IS A POINT OF VIEW? What is a point of view? February 24, 2021. Your point of view is where you stand, what you see from there, and how you advise your clients as a result. Where you stand determines what you’ll see. THE KING GETS HUNGRY Marketing is earning visibility and trust, and the easiest way to earn visibility is to latch onto a platform right before it explodes in popularity. A platform can be: A business process framework (i.e., EOS, 3HAG, Six Sigma, Agile, Lean, TDD) A programming language (i.e., Python, Ruby, C#) A software framework (i.e., React, VueJS, Laravel) An actual platform you can build stuff on (i.e., AWS HOME - PHILIP MORGAN CONSULTINGAPPROACHPODCASTSTOOLSBOOKGROUP COACHINGCODER 2 CONSULTANT Hi, I’m Philip Morgan. My work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive. I have helped thousands of indie consultants use specialization to find a beachhead that leads to greater visibility, profitability, expertise, and success. I’m also fascinated by those who cultivatevaluable self
CONSULTING AND COACHING I offer consulting and coaching services. Consulting I do consulting work with small to mid-size professional services firms, marketing firms, and dev shops, but my approach is not a traditional consulting approach. It’s more accurate to think of it as facilitated decision making, or a hybrid of coaching and consulting. “Hand-Holding” Poorly implemented decisions are just as bad as START HERE - PHILIP MORGAN CONSULTING New? Start Reading Here. My work helps you with 4 problems. I’m primarily focused on current and aspiring independent consultants, but self-employed people in almost any services profession (freelancers, software developers, etc.) can benefit. Larger firms with >10 employees may find my approach too risky and iterative. What question are you currently focused on? “I’m a generalist, and TOOLS - PHILIP MORGAN CONSULTING Tool: Risk Profile Self-Assessment. You should seek as much risk as you comfortably can over the course of your career. This simple heuristic helps you maximize career-long impact, both in your work and in your bank account. This risk profile self-assessment tool will help you understand how much risk you can comfortably seek. Use RiskAssessment.
WRITING PUBLICLY
Back in late April, a list member wrote with this question: You write a lot about the act of writing in public. So far I have tried to write daily and had progress there but I do it privatley. I find that I have tendecy for procrastination about doing stuff in public. Do you have any advice on this issue you can share? There’s a TEI member named Philip Poots who used TEI to boot himself out SPECIALIZATION: GET BETTER LEADS AND LEAD QUALITY THROUGHAUTHOR:PHILIP MORGAN
Specializing (choosing a beachhead) offers many advantages: Specialization is a force multiplier. The same amount of modest, journeyman-like visibility-and-trust-earning work applied to a smaller area — fewer people in a smaller, specialized market — produces better results. Beachheads build momentum. UPCOMING INDIE EXPERTS EVENTS I want to invite you to some upcoming Indie Experts community events. Presenting is a wonderful forcing function for clarity of thought. It’s an opportunity to fire up that intellectual fractional distillery and draw out the high-octane parts of your thinking. So, I invite folks who are part of TEI or the Indie Experts community to practice the art of the presentation. This Friday at 11am THINGS I'VE CHANGED MY MIND ABOUT, 2021 EDITION I recently had a quick back and forth with a list member about SEO, and it reminded me I should write up a list of things I’ve changed my mind about. In fact, I should do this every year or three. As my CPA could attest, I am terrible at hewing to yearly deadlines (I think in terms of significantly shorter and longer timeframes and function better with habit-based output), but I think anyone WHAT IS A POINT OF VIEW? What is a point of view? February 24, 2021. Your point of view is where you stand, what you see from there, and how you advise your clients as a result. Where you stand determines what you’ll see. THE KING GETS HUNGRY Marketing is earning visibility and trust, and the easiest way to earn visibility is to latch onto a platform right before it explodes in popularity. A platform can be: A business process framework (i.e., EOS, 3HAG, Six Sigma, Agile, Lean, TDD) A programming language (i.e., Python, Ruby, C#) A software framework (i.e., React, VueJS, Laravel) An actual platform you can build stuff on (i.e., AWS ABOUT - PHILIP MORGAN CONSULTING Dear indie consultant, I have a lot in common with you, but not everything. These days I might do 1 or 2 consulting projects/year. That makes me an outsider, and it makes me happy to refer you to folks like Jonathan Stark or Blair Enns for guidance on proposals, project pricing, and so forth so that you can benefit from their deeper expertise on these topics. My expertise is on the inputs to a UPCOMING INDIE EXPERTS EVENTS I want to invite you to some upcoming Indie Experts community events. Presenting is a wonderful forcing function for clarity of thought. It’s an opportunity to fire up that intellectual fractional distillery and draw out the high-octane parts of your thinking. So, I invite folks who are part of TEI or the Indie Experts community to practice the art of the presentation. This Friday at 11am DAILY EMAILS ARCHIVE May 17, 2021. Members of The Expertise Incubator program are pursuing a singular goal through diverse paths. One of these paths is exploring a hypothesis by “thinking out loud” through publishing to an email list. Barry O’Kane is exploring this hypothesis: “Software built for the linear world actively harms circular economy businesses HOW MUCH EXPERTISE DO YOU HAVE TO HAVE TO SPECIALIZE The Three Layers of Expertise. Expertise has three layers, just like the human skin. The epidermis of expertise is thin and mostly dead. It is the domain of superficial understanding. You may be very good at knowing how to do something, but this is more like skill than expertise. The dermis of expertise lies underneath the epidermis. SPECIALIZATION EXAMPLES Specialization Examples. I’ve profiled some dev shops (as well as agencies and other types of consultants) below based on their web presence. Most are specialized in some way, and I hope these examples help you better understand how to market your specialized services.A few of these are clients of mine; most are not. THE POSITIONING MANUAL FOR INDIE CONSULTANTS The Positioning Manual for Indie Consultants. “Many people write about positioning, a smaller number really understand it, and then there’s Philip. While you might craft the perfect positioning by applying the principles in this book, you will certainly learn how to develop and test hypotheses in the future. THE KING GETS HUNGRY Marketing is earning visibility and trust, and the easiest way to earn visibility is to latch onto a platform right before it explodes in popularity. A platform can be: A business process framework (i.e., EOS, 3HAG, Six Sigma, Agile, Lean, TDD) A programming language (i.e., Python, Ruby, C#) A software framework (i.e., React, VueJS, Laravel) An actual platform you can build stuff on (i.e., AWS THE BEST ENTREPRENEURIAL OPPORTUNITY FOR INDIE CONSULTANTS Again, I think the best, most interesting entrepreneurial opportunity out there for indie consultants is to find and adopt an orphan problem and them build up a brand colosseum around the solution. I stress the word entrepreneurial because this path involves risk.. For many of us, the indie life appeals, but taking on additional risk beyond the baseline risk involved in self-employment does WHAT DOES IT ACTUALLY FEEL LIKE TO BE A SPECIALIST No one has asked me flat out what it actually feels like to be a successful specialist, or a successful self-made expert, but I suspect that many of you wonder.. Let’s get one thing out of the way right up front. The hedonic treadmill, also known as hedonic adaptation, is the observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or WHAT CREATES CREDIBILITY FOR A SPECIALIST? Useful research also creates credibility. 80% of what makes the research useful is the relevance of your research question; the other 20% comes from the effectiveness of your research method. What makes your research relevant is finding an area of uncertainty that your clients consider important. You don’t have to be a research expertto use
ABOUT - PHILIP MORGAN CONSULTING Dear indie consultant, I have a lot in common with you, but not everything. These days I might do 1 or 2 consulting projects/year. That makes me an outsider, and it makes me happy to refer you to folks like Jonathan Stark or Blair Enns for guidance on proposals, project pricing, and so forth so that you can benefit from their deeper expertise on these topics. My expertise is on the inputs to a TOOLS - PHILIP MORGAN CONSULTING Tool: Risk Profile Self-Assessment. You should seek as much risk as you comfortably can over the course of your career. This simple heuristic helps you maximize career-long impact, both in your work and in your bank account. This risk profile self-assessment tool will help you understand how much risk you can comfortably seek. Use RiskAssessment.
START HERE - PHILIP MORGAN CONSULTING New? Start Reading Here. My work helps you with 4 problems. I’m primarily focused on current and aspiring independent consultants, but self-employed people in almost any services profession (freelancers, software developers, etc.) can benefit. Larger firms with >10 employees may find my approach too risky and iterative. What question are you currently focused on? “I’m a generalist, and PODCASTS - PHILIP MORGAN CONSULTING Build a 100% remote, online, and expertise-driven business. Hosted by Philip Morgan and Liston Witherill, we’ll share what’s working, what’s not, and what scared the sh** out of us, every single Friday.If you’re a consultant, software developer, professional services provider, coach, accountant, lawyer, or any other service provider, and you want to build your business online, this DAILY EMAILS ARCHIVE May 17, 2021. Members of The Expertise Incubator program are pursuing a singular goal through diverse paths. One of these paths is exploring a hypothesis by “thinking out loud” through publishing to an email list. Barry O’Kane is exploring this hypothesis: “Software built for the linear world actively harms circular economy businessesJOIN EMAIL LIST
May 17, 2021. Members of The Expertise Incubator program are pursuing a singular goal through diverse paths. One of these paths is exploring a hypothesis by “thinking out loud” through publishing to an email list. Barry O’Kane is exploring this hypothesis: “Software built for the linear world actively harms circular economy businesses.”. SPECIALIZATION: GET BETTER LEADS AND LEAD QUALITY THROUGH Specializing (choosing a beachhead) offers many advantages: Specialization is a force multiplier. The same amount of modest, journeyman-like visibility-and-trust-earning work applied to a smaller area — fewer people in a smaller, specialized market — produces better results. Beachheads build momentum. WHAT IS A POINT OF VIEW? What is a point of view? February 24, 2021. Your point of view is where you stand, what you see from there, and how you advise your clients as a result. Where you stand determines what you’ll see. THE POSITIONING MANUAL FOR INDIE CONSULTANTS The Positioning Manual for Indie Consultants. “Many people write about positioning, a smaller number really understand it, and then there’s Philip. While you might craft the perfect positioning by applying the principles in this book, you will certainly learn how to develop and test hypotheses in the future. MENTAL BLOCKS TO SELLING ADVISORY SERVICES Fourth challenge: Right buyers; wrong package. The fourth challenge to selling advisory services is that many of us lack the access to buyers who would buy the kind of advisory services that we normally think of; the retainer that you’ll read about in Alan Weiss’ books; the fabled $500-a-minute-phone-call-with-the-CEO-every-now-and-again ABOUT - PHILIP MORGAN CONSULTING Dear indie consultant, I have a lot in common with you, but not everything. These days I might do 1 or 2 consulting projects/year. That makes me an outsider, and it makes me happy to refer you to folks like Jonathan Stark or Blair Enns for guidance on proposals, project pricing, and so forth so that you can benefit from their deeper expertise on these topics. My expertise is on the inputs to a TOOLS - PHILIP MORGAN CONSULTING Tool: Risk Profile Self-Assessment. You should seek as much risk as you comfortably can over the course of your career. This simple heuristic helps you maximize career-long impact, both in your work and in your bank account. This risk profile self-assessment tool will help you understand how much risk you can comfortably seek. Use RiskAssessment.
START HERE - PHILIP MORGAN CONSULTING New? Start Reading Here. My work helps you with 4 problems. I’m primarily focused on current and aspiring independent consultants, but self-employed people in almost any services profession (freelancers, software developers, etc.) can benefit. Larger firms with >10 employees may find my approach too risky and iterative. What question are you currently focused on? “I’m a generalist, and PODCASTS - PHILIP MORGAN CONSULTING Build a 100% remote, online, and expertise-driven business. Hosted by Philip Morgan and Liston Witherill, we’ll share what’s working, what’s not, and what scared the sh** out of us, every single Friday.If you’re a consultant, software developer, professional services provider, coach, accountant, lawyer, or any other service provider, and you want to build your business online, this DAILY EMAILS ARCHIVE May 17, 2021. Members of The Expertise Incubator program are pursuing a singular goal through diverse paths. One of these paths is exploring a hypothesis by “thinking out loud” through publishing to an email list. Barry O’Kane is exploring this hypothesis: “Software built for the linear world actively harms circular economy businessesJOIN EMAIL LIST
May 17, 2021. Members of The Expertise Incubator program are pursuing a singular goal through diverse paths. One of these paths is exploring a hypothesis by “thinking out loud” through publishing to an email list. Barry O’Kane is exploring this hypothesis: “Software built for the linear world actively harms circular economy businesses.”. SPECIALIZATION: GET BETTER LEADS AND LEAD QUALITY THROUGH Specializing (choosing a beachhead) offers many advantages: Specialization is a force multiplier. The same amount of modest, journeyman-like visibility-and-trust-earning work applied to a smaller area — fewer people in a smaller, specialized market — produces better results. Beachheads build momentum. WHAT IS A POINT OF VIEW? What is a point of view? February 24, 2021. Your point of view is where you stand, what you see from there, and how you advise your clients as a result. Where you stand determines what you’ll see. THE POSITIONING MANUAL FOR INDIE CONSULTANTS The Positioning Manual for Indie Consultants. “Many people write about positioning, a smaller number really understand it, and then there’s Philip. While you might craft the perfect positioning by applying the principles in this book, you will certainly learn how to develop and test hypotheses in the future. MENTAL BLOCKS TO SELLING ADVISORY SERVICES Fourth challenge: Right buyers; wrong package. The fourth challenge to selling advisory services is that many of us lack the access to buyers who would buy the kind of advisory services that we normally think of; the retainer that you’ll read about in Alan Weiss’ books; the fabled $500-a-minute-phone-call-with-the-CEO-every-now-and-again DAILY EMAILS ARCHIVE May 17, 2021. Members of The Expertise Incubator program are pursuing a singular goal through diverse paths. One of these paths is exploring a hypothesis by “thinking out loud” through publishing to an email list. Barry O’Kane is exploring this hypothesis: “Software built for the linear world actively harms circular economy businesses THE BEST ENTREPRENEURIAL OPPORTUNITY FOR INDIE CONSULTANTS Again, I think the best, most interesting entrepreneurial opportunity out there for indie consultants is to find and adopt an orphan problem and them build up a brand colosseum around the solution. I stress the word entrepreneurial because this path involves risk.. For many of us, the indie life appeals, but taking on additional risk beyond the baseline risk involved in self-employment does THE KING GETS HUNGRY Marketing is earning visibility and trust, and the easiest way to earn visibility is to latch onto a platform right before it explodes in popularity. A platform can be: A business process framework (i.e., EOS, 3HAG, Six Sigma, Agile, Lean, TDD) A programming language (i.e., Python, Ruby, C#) A software framework (i.e., React, VueJS, Laravel) An actual platform you can build stuff on (i.e., AWS HOW MUCH EXPERTISE DO YOU HAVE TO HAVE TO SPECIALIZE The Three Layers of Expertise. Expertise has three layers, just like the human skin. The epidermis of expertise is thin and mostly dead. It is the domain of superficial understanding. You may be very good at knowing how to do something, but this is more like skill than expertise. The dermis of expertise lies underneath the epidermis. WHAT DOES IT ACTUALLY FEEL LIKE TO BE A SPECIALIST No one has asked me flat out what it actually feels like to be a successful specialist, or a successful self-made expert, but I suspect that many of you wonder.. Let’s get one thing out of the way right up front. The hedonic treadmill, also known as hedonic adaptation, is the observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or WHAT SHOULD A SPECIALIST WEBSITE LOOK LIKE? Gifted designers can stretch established forms in delightful ways, but for 98% of us, if we publish a book it should look like a normal book, and if we publish a website for our specialized business, it should look like a specialized business website. Let’s explore what that looks like. In this article I’ll avoid showing specific examples to help you avoid over indexing on any one specific THE CONSULTING PIPELINE PODCAST CPP 137: Platform = Power = Responsibility. June 9, 2020. Going about your life and doing what you can to help those you encounter who might be in distress and then going on about your life again isn’t enough when you have an audience. Being the custodian of an audience brings with it additional responsibility. We need to think about this.CODER 2 CONSULTANT
Philip Morgan Consulting, an independent advisor to dev shops, has been studying the transition from implementation to advisory work for professional services firms for five years. Philip Morgan has distilled this body of research into seven short email lessons,delivered daily.
RESILIENCE
The daily publication challenge takes time. If you commit to publishing something worth the time it takes to read it, you can plan on “losing” one hour per day, and if you’re publishing 5 days/week, that’s 5h per week. At a bill rate of $200/hour, thatwould be a
HOW MUCH MORE MONEY CAN SPECIALISTS MAKE? This leads to situations with a seemingly insane effective hourly rate, like $10,000/mo and up advisory retainers where your actual scope of work is a 1-hour call each week plus being on call for emergencies that rarely happen. While it’s possible that you could generate 100% of your revenue from advisory retainers, it’sunlikely.
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I HELP DEV SHOPS START GENERATING LEADS FOR ADVISORY SERVICES The path to your first advisory services client involves cultivating valuable expertise. The right kind of expertise, cultivated in the right way, creates a "side door" you can enter rather than dealing with the obstacles placed at the "front door". Very ordinary people can do this with a combination of focus and discipline applied over time. You don't need to be a big 4 consulting firm alumni or have an MBA to create value by selling your thinking rather than your implementation. The problem though, is that what you need to do to cultivate that expertise is often in direct conflict with what you need to do to serve clients today. I can help you navigate that tension. Part of the solution is what I've observed in interviewing experts for my The Self-Made Expert research: financially successful experts see attracting great clients as a second-order consequence of making _something else_ their #1 priority.YOUR TRANSFORMATION
Getting from where you are today to the place where you're generating advisory services leads is a transformation that usually follows thispath:
* Specialize
* Learn how to generate _better_ leads * Cultivate valuable expertise * Start generating _advisory services leads_ * Formalize expertise into intellectual property After you've specialized, you can shorten the path to your first advisory services lead by investing in something _other than_ client work. This often looks like scrappy, self-directed research combined with publishing frequently. This future-focused investment will often be in direct conflict with executing on the client work you need today to generate short-term revenue. Cultivating the right habits is one of the keys to resolving this tension. Getting support with this transformation is another. Folks who work with me can choose between pure consulting (often ideal for companies with headcount > 10), coaching with a dash of consulting, or group challenges (the latter 2 are best for companies of 1 or those with very hands-on owners/principals). Learn more about my approach andservices .
TOOLS
My work produces both applied insight for my clients -- who tend to be dev shops or digital agencies -- and generalized insight for the broader tribe of self-made experts. I'm regularly formalizing that generalized insight into tools that I hope help you move towards greater success as a self-made expert. I'm regularly sharing the in-progress insight via a weeklyand daily
email list.
Here are a few of the more popular tools, with a full list availablehere .
FEATURED TOOLS
THE POSITIONING MANUALRead More
TRUST VELOCITY
Not all lead generation approaches are the same. Some build trust rapidly, other's don't. Some are genre-appropriate for your ideal client, some aren't. Use this tool to determine which ones are bestfor your business.
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POINT OF VIEW
Your Point of View (PoV) is one of the most valuable marketing assets you have. Learn more about cultivating a PoV here.Learn More
LEARN MORE
Recently I put together a 7-part email course that speaks to many of the issues you'll face as you become a self-made expert. A significant theme of this email course is that many of us enter the world of consulting through the side door, meaning we're not handed the credibility we need as a result of parachuting out of a job at a big consulting firm; instead we have to build that credibility (and the underlying expertise) ourselves. LEARN MORE BY SIGNING UP BELOW:SEND LESSON 1 NOW
_"I feel bad not paying you for this email! This is amazingly valuable content that you sent me._" Sasha Jolich, SDA Software Associates* Privacy
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