HOME | PERMUTIVEPRODUCTSOUR CUSTOMERSRESOURCESCAREERSEVENTSREQUEST A

DEMO

Permutive is built using edge computing. Where data is processed on the device that generates it, rather than a remote server in the cloud. The number of connected chips and sensors has exploded. The cloud just wasn’t built for this much data. When each device processes what it generates, we can bypass the cloud and unlock

game-changing

CAREERS | PERMUTIVE

And we're not afraid to do things differently, because differently is often the best way to succeed. Permutive is a place where you can be yourself. While we do work hard, this won't be your stereotypical start-up experience. You'll spend your days in a mature, open and caring atmosphere, where we're all mindful of each other's feelings

and

DATA MANAGEMENT PLATFORM (DMP) Data Management Platform (DMP) To convince advertisers why they should spend with you ahead of the Facebook and Google duopoly, you need to compete with the user scale and insights they offer. Permutive’s DMP gives you both scale and insights. GENERATING TRACKING PIXELS AND OFF-SITE COLLECTIONS Track a PartnerConversion event when a user visits your partner's site and has converted on a campaign.; Track an EmailOpen event when a user opens a marketing email.; Track an AdImpression event, when a user views an advertising campaign either off-site or within an isolated iframe or video player.; In the case of impression and conversion tracking, this can be especially useful for:

THE STYLIST GROUP

The company. The Stylist Group is a leading digital publisher and media platform with pioneering brand Stylist. It creates original magazines, events and digital brands for “women who want more from their world” – a successful, sophisticated, dynamic and urban

audience.

TACKLING THE IDENTITY CHALLENGE: WHY EVERY PUBLISHER HAS The days of tracking users across the internet are over. As the industry reacts to the impact of regulation and browser developments on identity solutions, there are few important questions that we need to ask ourselves to remain focused on privacy — and ensure those that hold valuable first-party data, remain the owners of that data. LADBIBLE | PERMUTIVE The company. Founded in 2012, LADbible Group is the world’s leading social publisher with over 120m followers. Their global community engages with entertainment and news content spanning editorial, video, documentary and live – billions of times each and every month. WHAT THE FLOC IS A COHORT? AND WHAT’S FLEDGE GOT TO DO Cohorts are a privacy-safe alternative to targeting a group of users, instead of profiling and targeting individual users. In the FLoC proposal, users belong to one single cohort, which they’re grouped into based on browsing behaviour. It’s envisioned that cohorts will be large enough to prevent micro-targeting, and protect user privacy. DEPLOYMENT TESTING AND VERIFICATION PERMUTIVE | RELIEVING DATA DEPRECATION AND IDENTITY CHALLENGES Data deprecation will completely upend digital marketing. To find out how brands & publishers are preparing, we commissioned Forrester Consulting to uncover trends around identity today, and how the industry can rebuild itself for tomorrow. Download the full study now. HOME | PERMUTIVEPRODUCTSOUR CUSTOMERSRESOURCESCAREERSEVENTSREQUEST A

DEMO

Permutive is built using edge computing. Where data is processed on the device that generates it, rather than a remote server in the cloud. The number of connected chips and sensors has exploded. The cloud just wasn’t built for this much data. When each device processes what it generates, we can bypass the cloud and unlock

game-changing

CAREERS | PERMUTIVE

And we're not afraid to do things differently, because differently is often the best way to succeed. Permutive is a place where you can be yourself. While we do work hard, this won't be your stereotypical start-up experience. You'll spend your days in a mature, open and caring atmosphere, where we're all mindful of each other's feelings

and

DATA MANAGEMENT PLATFORM (DMP) Data Management Platform (DMP) To convince advertisers why they should spend with you ahead of the Facebook and Google duopoly, you need to compete with the user scale and insights they offer. Permutive’s DMP gives you both scale and insights. GENERATING TRACKING PIXELS AND OFF-SITE COLLECTIONS Track a PartnerConversion event when a user visits your partner's site and has converted on a campaign.; Track an EmailOpen event when a user opens a marketing email.; Track an AdImpression event, when a user views an advertising campaign either off-site or within an isolated iframe or video player.; In the case of impression and conversion tracking, this can be especially useful for:

THE STYLIST GROUP

The company. The Stylist Group is a leading digital publisher and media platform with pioneering brand Stylist. It creates original magazines, events and digital brands for “women who want more from their world” – a successful, sophisticated, dynamic and urban

audience.

TACKLING THE IDENTITY CHALLENGE: WHY EVERY PUBLISHER HAS The days of tracking users across the internet are over. As the industry reacts to the impact of regulation and browser developments on identity solutions, there are few important questions that we need to ask ourselves to remain focused on privacy — and ensure those that hold valuable first-party data, remain the owners of that data. LADBIBLE | PERMUTIVE The company. Founded in 2012, LADbible Group is the world’s leading social publisher with over 120m followers. Their global community engages with entertainment and news content spanning editorial, video, documentary and live – billions of times each and every month. WHAT THE FLOC IS A COHORT? AND WHAT’S FLEDGE GOT TO DO Cohorts are a privacy-safe alternative to targeting a group of users, instead of profiling and targeting individual users. In the FLoC proposal, users belong to one single cohort, which they’re grouped into based on browsing behaviour. It’s envisioned that cohorts will be large enough to prevent micro-targeting, and protect user privacy. DEPLOYMENT TESTING AND VERIFICATION PERMUTIVE | RELIEVING DATA DEPRECATION AND IDENTITY CHALLENGES Data deprecation will completely upend digital marketing. To find out how brands & publishers are preparing, we commissioned Forrester Consulting to uncover trends around identity today, and how the industry can rebuild itself for tomorrow. Download the full study now. RESOURCES | PERMUTIVE Latest thoughts and findings from Permutive.

HELLO! | PERMUTIVE

“Hello!’s partnership with Permutive is an ongoing success story. Working with Permutive has helped us to unlock the value of our first-party data and opened new doors for us with advertisers while improving the quality of our RFP responses.”

OUR CUSTOMERS

Our Customers. Take a look at some of the publishers transforming their business with our edge-powered data platform. HOW BROWSERS ARE ADAPTING THEIR TECHNOLOGY TO PREVENT Fingerprinting has emerged as a workaround for the loss of the third-party cookie. This article describes the different methodologies that Safari, Firefox and Chrome are implementing to protect users and, ultimately, stop users from being tracked without their knowledge. WHAT THE FLOC IS A COHORT? AND WHAT’S FLEDGE GOT TO DO Cohorts are a privacy-safe alternative to targeting a group of users, instead of profiling and targeting individual users. In the FLoC proposal, users belong to one single cohort, which they’re grouped into based on browsing behaviour. It’s envisioned that cohorts will be large enough to prevent micro-targeting, and protect user privacy. BEOP SURVEY COLLECTION In this article. A guide to collecting Survey Data from BeOp. BeOp allows you to run multiple-choice surveys on your site. This declared first-party data can be extremely useful in building segments, whether for demographics or purchase intent.

PERMUTIVE STATUS

At Permutive, we strive to deliver you a fast, stable, and reliable service. From here, you can monitor the current and historical status of Permutive, including any issues or incidents we may have had. If you're ever experiencing any problems with our services, you can always get in touch at support@permutive.com . Uptime over the past 60

days.

PERMUTIVE | RELIEVING DATA DEPRECATION AND IDENTITY CHALLENGES Data deprecation will completely upend digital marketing. To find out how brands & publishers are preparing, we commissioned Forrester Consulting to uncover trends around identity today, and how the industry can rebuild itself for tomorrow. Download the full study now. EVENTS COLLECTED ON WEB, AMP AND FIA Events Collected on Web, AMP and FIA. We discuss the default events collected on Web, Facebook Instant Articles (FIA) and Accelerated Mobile Pages (AMP). The Permutive SDK can be installed on all of these as well as IOS and Android. Below is a list of events we collect on each platform. Additional Events (eg.

EVENT PROPERTIES

Event Properties. With Permutive, customers are able to create real-time segments based on events and event properties. An event is something that occurs and the property describes aspects of that occurrence. For example, when someone clicks on HOME | PERMUTIVEPRODUCTSOUR CUSTOMERSRESOURCESCAREERSEVENTSREQUEST A

DEMO

The only publisher data platform built on edge computing. Get a demo today to find out how to grow data-driven ad revenue and succesfully

diversify revenue.

DATA MANAGEMENT PLATFORM (DMP) The only data management platform (DMP) built for publishers. Target in-session using first-party data to 4x data-driven ad revenue. Get a

demo today.

CAREERS | PERMUTIVE

Find jobs at Permutive, one of London's fastest growing startups. We've got jobs to build your career across all levels and functions.

THE STYLIST GROUP

The company. The Stylist Group is a leading digital publisher and media platform with pioneering brand Stylist. It creates original magazines, events and digital brands for “women who want more from their world” – a successful, sophisticated, dynamic and urban

audience.

GENERATING TRACKING PIXELS AND OFF-SITE COLLECTIONS Track a PartnerConversion event when a user visits your partner's site and has converted on a campaign.; Track an EmailOpen event when a user opens a marketing email.; Track an AdImpression event, when a user views an advertising campaign either off-site or within an isolated iframe or video player.; In the case of impression and conversion tracking, this can be especially useful for: DEPLOYMENT TESTING AND VERIFICATION WHAT THE FLOC IS A COHORT? AND WHAT’S FLEDGE GOT TO DO Why Google’s privacy-led solution to replacing third-party cookies — via cohorts rather than universal IDs — is a positive and natural direction for the industry. PERMUTIVE | RELIEVING DATA DEPRECATION AND IDENTITY CHALLENGES Data deprecation will completely upend digital marketing. To find out how brands & publishers are preparing, we commissioned Forrester Consulting to uncover trends around identity today, and how the industry can rebuild itself for tomorrow. Download the full study now. SALESFORCE MARKETING CLOUD INTEGRATION In Installed Packages under the Account drop down (top-left) select New button in the top right; Pick a name and description, eg.“Permutive {name-of-business-unit}” Select Add Component and pick API Integration (should be automatically selected); Check Perform server-to-server requests (this should be auto-selected) Scroll down and under Data, Data Extensions grant Read and Write THE FUTURE OF MEASUREMENT IN A POST-COOKIE WORLD The findings from the Guardian and Brand Metrics study; The threats and opportunities caused by third-party cookie deprecation; How to future-proof while privacy updates and regulation roll in HOME | PERMUTIVEPRODUCTSOUR CUSTOMERSRESOURCESCAREERSEVENTSREQUEST A

DEMO

The only publisher data platform built on edge computing. Get a demo today to find out how to grow data-driven ad revenue and succesfully

diversify revenue.

DATA MANAGEMENT PLATFORM (DMP) The only data management platform (DMP) built for publishers. Target in-session using first-party data to 4x data-driven ad revenue. Get a

demo today.

CAREERS | PERMUTIVE

Find jobs at Permutive, one of London's fastest growing startups. We've got jobs to build your career across all levels and functions.

THE STYLIST GROUP

The company. The Stylist Group is a leading digital publisher and media platform with pioneering brand Stylist. It creates original magazines, events and digital brands for “women who want more from their world” – a successful, sophisticated, dynamic and urban

audience.

GENERATING TRACKING PIXELS AND OFF-SITE COLLECTIONS Track a PartnerConversion event when a user visits your partner's site and has converted on a campaign.; Track an EmailOpen event when a user opens a marketing email.; Track an AdImpression event, when a user views an advertising campaign either off-site or within an isolated iframe or video player.; In the case of impression and conversion tracking, this can be especially useful for: DEPLOYMENT TESTING AND VERIFICATION WHAT THE FLOC IS A COHORT? AND WHAT’S FLEDGE GOT TO DO Why Google’s privacy-led solution to replacing third-party cookies — via cohorts rather than universal IDs — is a positive and natural direction for the industry. PERMUTIVE | RELIEVING DATA DEPRECATION AND IDENTITY CHALLENGES Data deprecation will completely upend digital marketing. To find out how brands & publishers are preparing, we commissioned Forrester Consulting to uncover trends around identity today, and how the industry can rebuild itself for tomorrow. Download the full study now. SALESFORCE MARKETING CLOUD INTEGRATION In Installed Packages under the Account drop down (top-left) select New button in the top right; Pick a name and description, eg.“Permutive {name-of-business-unit}” Select Add Component and pick API Integration (should be automatically selected); Check Perform server-to-server requests (this should be auto-selected) Scroll down and under Data, Data Extensions grant Read and Write THE FUTURE OF MEASUREMENT IN A POST-COOKIE WORLD The findings from the Guardian and Brand Metrics study; The threats and opportunities caused by third-party cookie deprecation; How to future-proof while privacy updates and regulation roll in RESOURCES | PERMUTIVE Latest thoughts and findings from Permutive.

OUR CUSTOMERS

Our Customers. Take a look at some of the publishers transforming their business with our edge-powered data platform.

OPPORTUNITIES

Are you in? We're always looking for people who can change us for the better. If that sounds like you, then it's time to get in touch. If you're interested in joining our team at Permutive and there's not currently a role up there for you right now, we'd still love to hear

from you.

EVENTS COLLECTED ON WEB, AMP AND FIA We discuss the default events collected on Web, Facebook Instant Articles(FIA) and Accelerated Mobile Pages (AMP). The Permutive SDK

can be

WHY POST-COOKIE SOLUTIONS NEED TO PUT USER PRIVACY FIRST To prepare for data deprecation, brands and publishers are collecting and building strategies from privacy-compliant first-party data.

PERMUTIVE STATUS

About This Site. At Permutive, we strive to deliver you a fast, stable, and reliable service. From here, you can monitor the current and historical status of Permutive, including any

PERMUTIVE CHANGELOG

Fix . We’ve reinstated the Third-party Index - Beta report in Audience and Campaign Insights from the list of available dashboards. This report helps you uncover demographics, consumer, auto and travel intent signals within your segments and find out whether your segments are more or less likely to also be included within these audiences.

EVENT PROPERTIES

With Permutive, customers are able to create real-time segments based on events and event properties. An event is something that occurs and PERMUTIVE | FORRESTER TEI REPORT We commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to objectively examine the potential ROI that enterprise publishers can realize with Permutive's Edge DMP. MAKE POSSIBLE ONLINE SUMMIT BY PERMUTIVE Catch the highlights from our online summit. The advertising industry is at an inflection point. It requires change, new thinking and different minds to work together. Tune in HOME | PERMUTIVEPRODUCTSOUR CUSTOMERSRESOURCESCAREERSEVENTSREQUEST A

DEMO

Permutive is built using edge computing. Where data is processed on the device that generates it, rather than a remote server in the cloud. The number of connected chips and sensors has exploded. The cloud just wasn’t built for this much data. When each device processes what it generates, we can bypass the cloud and unlock

game-changing

PRODUCTS | PERMUTIVE Events. Permutive is the data platform designed exclusively for publishers. We built it using edge processing – where computations happen on the device that generates the data, rather than the cloud – for a faster, more scalable and more privacy-conscious platform. Built for scale. No cloud storage means no cloud storage limits. DATA MANAGEMENT PLATFORM (DMP) Data Management Platform (DMP) To convince advertisers why they should spend with you ahead of the Facebook and Google duopoly, you need to compete with the user scale and insights they offer. Permutive’s DMP gives you both scale and insights.

CAREERS | PERMUTIVE

And we're not afraid to do things differently, because differently is often the best way to succeed. Permutive is a place where you can be yourself. While we do work hard, this won't be your stereotypical start-up experience. You'll spend your days in a mature, open and caring atmosphere, where we're all mindful of each other's feelings

and

OPPORTUNITIES

at the edge. These are the opportunities we’re actively hiring for. We add new vacancies regularly, so even if there’s not something for you right now, there may be soon. Engineering Sales Support Customer Success People Operations Product London New York City. Engineering.

Sales.

GENERATING TRACKING PIXELS AND OFF-SITE COLLECTIONS Track a PartnerConversion event when a user visits your partner's site and has converted on a campaign.; Track an EmailOpen event when a user opens a marketing email.; Track an AdImpression event, when a user views an advertising campaign either off-site or within an isolated iframe or video player.; In the case of impression and conversion tracking, this can be especially useful for:

THE STYLIST GROUP

The company. The Stylist Group is a leading digital publisher and media platform with pioneering brand Stylist. It creates original magazines, events and digital brands for “women who want more from their world” – a successful, sophisticated, dynamic and urban

audience.

UPCOMING EVENTS

Upcoming Events - - Wednesday, July 8, 2020 - Location TBD WHAT THE FLOC IS A COHORT? AND WHAT’S FLEDGE GOT TO DO Cohorts are a privacy-safe alternative to targeting a group of users, instead of profiling and targeting individual users. In the FLoC proposal, users belong to one single cohort, which they’re grouped into based on browsing behaviour. It’s envisioned that cohorts will be large enough to prevent micro-targeting, and protect user privacy. DEPLOYMENT TESTING AND VERIFICATION HOME | PERMUTIVEPRODUCTSOUR CUSTOMERSRESOURCESCAREERSEVENTSREQUEST A

DEMO

Permutive is built using edge computing. Where data is processed on the device that generates it, rather than a remote server in the cloud. The number of connected chips and sensors has exploded. The cloud just wasn’t built for this much data. When each device processes what it generates, we can bypass the cloud and unlock

game-changing

PRODUCTS | PERMUTIVE Events. Permutive is the data platform designed exclusively for publishers. We built it using edge processing – where computations happen on the device that generates the data, rather than the cloud – for a faster, more scalable and more privacy-conscious platform. Built for scale. No cloud storage means no cloud storage limits. DATA MANAGEMENT PLATFORM (DMP) Data Management Platform (DMP) To convince advertisers why they should spend with you ahead of the Facebook and Google duopoly, you need to compete with the user scale and insights they offer. Permutive’s DMP gives you both scale and insights.

CAREERS | PERMUTIVE

And we're not afraid to do things differently, because differently is often the best way to succeed. Permutive is a place where you can be yourself. While we do work hard, this won't be your stereotypical start-up experience. You'll spend your days in a mature, open and caring atmosphere, where we're all mindful of each other's feelings

and

OPPORTUNITIES

at the edge. These are the opportunities we’re actively hiring for. We add new vacancies regularly, so even if there’s not something for you right now, there may be soon. Engineering Sales Support Customer Success People Operations Product London New York City. Engineering.

Sales.

GENERATING TRACKING PIXELS AND OFF-SITE COLLECTIONS Track a PartnerConversion event when a user visits your partner's site and has converted on a campaign.; Track an EmailOpen event when a user opens a marketing email.; Track an AdImpression event, when a user views an advertising campaign either off-site or within an isolated iframe or video player.; In the case of impression and conversion tracking, this can be especially useful for:

THE STYLIST GROUP

The company. The Stylist Group is a leading digital publisher and media platform with pioneering brand Stylist. It creates original magazines, events and digital brands for “women who want more from their world” – a successful, sophisticated, dynamic and urban

audience.

UPCOMING EVENTS

Upcoming Events - - Wednesday, July 8, 2020 - Location TBD WHAT THE FLOC IS A COHORT? AND WHAT’S FLEDGE GOT TO DO Cohorts are a privacy-safe alternative to targeting a group of users, instead of profiling and targeting individual users. In the FLoC proposal, users belong to one single cohort, which they’re grouped into based on browsing behaviour. It’s envisioned that cohorts will be large enough to prevent micro-targeting, and protect user privacy. DEPLOYMENT TESTING AND VERIFICATION RESOURCES | PERMUTIVE Latest thoughts and findings from Permutive. GENERATING TRACKING PIXELS AND OFF-SITE COLLECTIONS Track a PartnerConversion event when a user visits your partner's site and has converted on a campaign.; Track an EmailOpen event when a user opens a marketing email.; Track an AdImpression event, when a user views an advertising campaign either off-site or within an isolated iframe or video player.; In the case of impression and conversion tracking, this can be especially useful for: HOW PUBLISHERS ARE TACKLING DATA DEPRECATION: OVERHEARD AT Publishers face a kaleidoscope of identity solutions as the digital advertising industry reacts to privacy and browser changes — creating confusion about what will and won’t work once third-party

cookies disappear.

RELIEVING DATA DEPRECATION AND IDENTITY CHALLENGES We surveyed over 100 advertisers and over 100 publishers in the US and UK about their current data strategies and challenges. Download ‘Relieving Data Deprecation And Identity Challenges’ today for the full results and insight into: The rate of adoption of first-party data by advertisers. How publishers are preparing for the demise of

third

PRIVACY | PERMUTIVE

Read more about Permutive's privacy policy. LADBIBLE | PERMUTIVE The company. Founded in 2012, LADbible Group is the world’s leading social publisher with over 120m followers. Their global community engages with entertainment and news content spanning editorial, video, documentary and live – billions of times each and every month. ‘DIVERSITY’ ISN’T JUST ONE CONVERSATION: IT’S BILLIONS The DICE podcast line up. DICE is a volunteer organisation and so our time is tight, so we’ve decided to partner with a company that doesn’t simply say they care about this stuff, they show it. Permutive’s Make Possible Podcast in March is a DICE series of women we want to celebrate. Tash Thomas, Director of Diversity, Equality PERMUTIVE | RELIEVING DATA DEPRECATION AND IDENTITY CHALLENGES Data deprecation will completely upend digital marketing. To find out how brands & publishers are preparing, we commissioned Forrester Consulting to uncover trends around identity today, and how the industry can rebuild itself for tomorrow. Download the full study now. MAKE POSSIBLE ONLINE SUMMIT BY PERMUTIVE pm. Publisher Data: The New Media Currency. Ryan Pauley, Vox Media. Allison Murphy, The New York Times. Chip Schenck, Meredith Corporation. Stephanie Layser, News Corp. Kristy Schafer, Permutive Over the past 10 years, the gap between advertisers and publishers has widened and been filled with intermediaries. With

third-party

THE FUTURE OF MEASUREMENT IN A POST-COOKIE WORLD Over the last three months and including more than 50 brand campaigns, The Guardian has been measuring the success of display campaigns run on their platform beyond standard reporting metrics. Working with Permutive and its measurement partner, Brand Metrics, The Guardian’s study explores the impact of first-party data, audience targeting on HOME | PERMUTIVEPRODUCTSOUR CUSTOMERSRESOURCESCAREERSEVENTSREQUEST A

DEMO

Permutive is built using edge computing. Where data is processed on the device that generates it, rather than a remote server in the cloud. The number of connected chips and sensors has exploded. The cloud just wasn’t built for this much data. When each device processes what it generates, we can bypass the cloud and unlock

game-changing

DATA MANAGEMENT PLATFORM (DMP) Data Management Platform (DMP) To convince advertisers why they should spend with you ahead of the Facebook and Google duopoly, you need to compete with the user scale and insights they offer. Permutive’s DMP gives you both scale and insights.

CAREERS | PERMUTIVE

And we're not afraid to do things differently, because differently is often the best way to succeed. Permutive is a place where you can be yourself. While we do work hard, this won't be your stereotypical start-up experience. You'll spend your days in a mature, open and caring atmosphere, where we're all mindful of each other's feelings

and

GENERATING TRACKING PIXELS AND OFF-SITE COLLECTIONS Track a PartnerConversion event when a user visits your partner's site and has converted on a campaign.; Track an EmailOpen event when a user opens a marketing email.; Track an AdImpression event, when a user views an advertising campaign either off-site or within an isolated iframe or video player.; In the case of impression and conversion tracking, this can be especially useful for:

THE STYLIST GROUP

The company. The Stylist Group is a leading digital publisher and media platform with pioneering brand Stylist. It creates original magazines, events and digital brands for “women who want more from their world” – a successful, sophisticated, dynamic and urban

audience.

UPCOMING EVENTS

Upcoming Events - - Wednesday, July 8, 2020 - Location TBD DEPLOYMENT TESTING AND VERIFICATION WHAT THE FLOC IS A COHORT? AND WHAT’S FLEDGE GOT TO DO Cohorts are a privacy-safe alternative to targeting a group of users, instead of profiling and targeting individual users. In the FLoC proposal, users belong to one single cohort, which they’re grouped into based on browsing behaviour. It’s envisioned that cohorts will be large enough to prevent micro-targeting, and protect user privacy. PERMUTIVE | RELIEVING DATA DEPRECATION AND IDENTITY CHALLENGES Data deprecation will completely upend digital marketing. To find out how brands & publishers are preparing, we commissioned Forrester Consulting to uncover trends around identity today, and how the industry can rebuild itself for tomorrow. Download the full study now. SALESFORCE MARKETING CLOUD INTEGRATION You can click this link to go directly to the integrations page, or find it using the instructions below. 1. Visit the Permutive Dashboard and go to 'Settings'. 2. Choose ' Integrations'. 3. Click '+ Add Integration'. 4. Select the ' Salesforce Marketing Cloud '

Integration.

HOME | PERMUTIVEPRODUCTSOUR CUSTOMERSRESOURCESCAREERSEVENTSREQUEST A

DEMO

Permutive is built using edge computing. Where data is processed on the device that generates it, rather than a remote server in the cloud. The number of connected chips and sensors has exploded. The cloud just wasn’t built for this much data. When each device processes what it generates, we can bypass the cloud and unlock

game-changing

DATA MANAGEMENT PLATFORM (DMP) Data Management Platform (DMP) To convince advertisers why they should spend with you ahead of the Facebook and Google duopoly, you need to compete with the user scale and insights they offer. Permutive’s DMP gives you both scale and insights.

CAREERS | PERMUTIVE

And we're not afraid to do things differently, because differently is often the best way to succeed. Permutive is a place where you can be yourself. While we do work hard, this won't be your stereotypical start-up experience. You'll spend your days in a mature, open and caring atmosphere, where we're all mindful of each other's feelings

and

GENERATING TRACKING PIXELS AND OFF-SITE COLLECTIONS Track a PartnerConversion event when a user visits your partner's site and has converted on a campaign.; Track an EmailOpen event when a user opens a marketing email.; Track an AdImpression event, when a user views an advertising campaign either off-site or within an isolated iframe or video player.; In the case of impression and conversion tracking, this can be especially useful for:

THE STYLIST GROUP

The company. The Stylist Group is a leading digital publisher and media platform with pioneering brand Stylist. It creates original magazines, events and digital brands for “women who want more from their world” – a successful, sophisticated, dynamic and urban

audience.

UPCOMING EVENTS

Upcoming Events - - Wednesday, July 8, 2020 - Location TBD DEPLOYMENT TESTING AND VERIFICATION WHAT THE FLOC IS A COHORT? AND WHAT’S FLEDGE GOT TO DO Cohorts are a privacy-safe alternative to targeting a group of users, instead of profiling and targeting individual users. In the FLoC proposal, users belong to one single cohort, which they’re grouped into based on browsing behaviour. It’s envisioned that cohorts will be large enough to prevent micro-targeting, and protect user privacy. PERMUTIVE | RELIEVING DATA DEPRECATION AND IDENTITY CHALLENGES Data deprecation will completely upend digital marketing. To find out how brands & publishers are preparing, we commissioned Forrester Consulting to uncover trends around identity today, and how the industry can rebuild itself for tomorrow. Download the full study now. SALESFORCE MARKETING CLOUD INTEGRATION You can click this link to go directly to the integrations page, or find it using the instructions below. 1. Visit the Permutive Dashboard and go to 'Settings'. 2. Choose ' Integrations'. 3. Click '+ Add Integration'. 4. Select the ' Salesforce Marketing Cloud '

Integration.

RESOURCES | PERMUTIVE Latest thoughts and findings from Permutive.

OPPORTUNITIES

at the edge. These are the opportunities we’re actively hiring for. We add new vacancies regularly, so even if there’s not something for you right now, there may be soon. Engineering Sales Support Customer Success People Operations Product London New York City. Engineering.

Sales.

OUR CUSTOMERS

Our Customers. Take a look at some of the publishers transforming their business with our edge-powered data platform. EVENTS COLLECTED ON WEB, AMP AND FIA Events Collected on Web, AMP and FIA. We discuss the default events collected on Web, Facebook Instant Articles (FIA) and Accelerated Mobile Pages (AMP). The Permutive SDK can be installed on all of these as well as IOS and Android. Below is a list of events we collect on each platform. Additional Events (eg. PERMUTIVE | FORRESTER TEI REPORT We commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to objectively examine the potential ROI that enterprise publishers can realize with Permutive's Edge DMP.

PERMUTIVE CHANGELOG

To help users feel safer and more in control of their Permutive project, we've added in the ability to enable two-factor authentication (2FA) on your account. When 2FA is enabled, users must enter their username and password, and a one-time verification code. Any user can configure their Permutive project to enable 2FA, or

Organization Admins

MAKE POSSIBLE ONLINE SUMMIT BY PERMUTIVE pm. Publisher Data: The New Media Currency. Ryan Pauley, Vox Media. Allison Murphy, The New York Times. Chip Schenck, Meredith Corporation. Stephanie Layser, News Corp. Kristy Schafer, Permutive Over the past 10 years, the gap between advertisers and publishers has widened and been filled with intermediaries. With

third-party

EVENT PROPERTIES

Event Properties. With Permutive, customers are able to create real-time segments based on events and event properties. An event is something that occurs and the property describes aspects of that occurrence. For example, when someone clicks on

PERMUTIVE

Permutive enables you to easily build personalised experiences. Use the APIs to store visitors' behavioural data, and retrieve and query

it in real-time.

A FUTURE WITHOUT IDENTITY: HOW PUBLISHERS AND ADVERTISERS What we explored. The push for consumer privacy will change the advertising ecosystem. As the industry grapples with what this future world will look like, there’s one common question: How can we target users, measure campaign success and understand our audiences without

identifiers?

HOME | PERMUTIVEPRODUCTSOUR CUSTOMERSRESOURCESCAREERSEVENTSREQUEST A

DEMO

Permutive is built using edge computing. Where data is processed on the device that generates it, rather than a remote server in the cloud. The number of connected chips and sensors has exploded. The cloud just wasn’t built for this much data. When each device processes what it generates, we can bypass the cloud and unlock

game-changing

PRODUCTS | PERMUTIVEPERMUTIVE DEFINITIONPERMUTIVE DMP Events. Permutive is the data platform designed exclusively for publishers. We built it using edge processing – where computations happen on the device that generates the data, rather than the cloud – for a faster, more scalable and more privacy-conscious platform. Built for scale. No cloud storage means no cloud storage limits. RESOURCES | PERMUTIVE Latest thoughts and findings from Permutive. DATA MANAGEMENT PLATFORM (DMP) Data Management Platform (DMP) To convince advertisers why they should spend with you ahead of the Facebook and Google duopoly, you need to compete with the user scale and insights they offer. Permutive’s DMP gives you both scale and insights. CAREERS | PERMUTIVEPERMUTIVE DEFINITIONPERMUTIVE DMP And we're not afraid to do things differently, because differently is often the best way to succeed. Permutive is a place where you can be yourself. While we do work hard, this won't be your stereotypical start-up experience. You'll spend your days in a mature, open and caring atmosphere, where we're all mindful of each other's feelings

and

THE STYLIST GROUP

The company. The Stylist Group is a leading digital publisher and media platform with pioneering brand Stylist. It creates original magazines, events and digital brands for “women who want more from their world” – a successful, sophisticated, dynamic and urban

audience.

GENERATING TRACKING PIXELS AND OFF-SITE COLLECTIONS Track a PartnerConversion event when a user visits your partner's site and has converted on a campaign.; Track an EmailOpen event when a user opens a marketing email.; Track an AdImpression event, when a user views an advertising campaign either off-site or within an isolated iframe or video player.; In the case of impression and conversion tracking, this can be especially useful for:

UPCOMING EVENTS

Upcoming Events - - Wednesday, July 8, 2020 - Location TBD DEPLOYMENT TESTING AND VERIFICATION THE FUTURE OF MEASUREMENT IN A POST-COOKIE WORLD Over the last three months and including more than 50 brand campaigns, The Guardian has been measuring the success of display campaigns run on their platform beyond standard reporting metrics. Working with Permutive and its measurement partner, Brand Metrics, The Guardian’s study explores the impact of first-party data, audience targeting on HOME | PERMUTIVEPRODUCTSOUR CUSTOMERSRESOURCESCAREERSEVENTSREQUEST A

DEMO

Permutive is built using edge computing. Where data is processed on the device that generates it, rather than a remote server in the cloud. The number of connected chips and sensors has exploded. The cloud just wasn’t built for this much data. When each device processes what it generates, we can bypass the cloud and unlock

game-changing

PRODUCTS | PERMUTIVEPERMUTIVE DEFINITIONPERMUTIVE DMP Events. Permutive is the data platform designed exclusively for publishers. We built it using edge processing – where computations happen on the device that generates the data, rather than the cloud – for a faster, more scalable and more privacy-conscious platform. Built for scale. No cloud storage means no cloud storage limits. RESOURCES | PERMUTIVE Latest thoughts and findings from Permutive. DATA MANAGEMENT PLATFORM (DMP) Data Management Platform (DMP) To convince advertisers why they should spend with you ahead of the Facebook and Google duopoly, you need to compete with the user scale and insights they offer. Permutive’s DMP gives you both scale and insights. CAREERS | PERMUTIVEPERMUTIVE DEFINITIONPERMUTIVE DMP And we're not afraid to do things differently, because differently is often the best way to succeed. Permutive is a place where you can be yourself. While we do work hard, this won't be your stereotypical start-up experience. You'll spend your days in a mature, open and caring atmosphere, where we're all mindful of each other's feelings

and

THE STYLIST GROUP

The company. The Stylist Group is a leading digital publisher and media platform with pioneering brand Stylist. It creates original magazines, events and digital brands for “women who want more from their world” – a successful, sophisticated, dynamic and urban

audience.

GENERATING TRACKING PIXELS AND OFF-SITE COLLECTIONS Track a PartnerConversion event when a user visits your partner's site and has converted on a campaign.; Track an EmailOpen event when a user opens a marketing email.; Track an AdImpression event, when a user views an advertising campaign either off-site or within an isolated iframe or video player.; In the case of impression and conversion tracking, this can be especially useful for:

UPCOMING EVENTS

Upcoming Events - - Wednesday, July 8, 2020 - Location TBD DEPLOYMENT TESTING AND VERIFICATION THE FUTURE OF MEASUREMENT IN A POST-COOKIE WORLD Over the last three months and including more than 50 brand campaigns, The Guardian has been measuring the success of display campaigns run on their platform beyond standard reporting metrics. Working with Permutive and its measurement partner, Brand Metrics, The Guardian’s study explores the impact of first-party data, audience targeting on HOW PUBLISHERS ARE TACKLING DATA DEPRECATION: OVERHEARD AT Publishers face a kaleidoscope of identity solutions as the digital advertising industry reacts to privacy and browser changes — creating confusion about what will and won’t work once third-party

cookies disappear.

RELIEVING DATA DEPRECATION AND IDENTITY CHALLENGES We surveyed over 100 advertisers and over 100 publishers in the US and UK about their current data strategies and challenges. Download ‘Relieving Data Deprecation And Identity Challenges’ today for the full results and insight into: The rate of adoption of first-party data by advertisers. How publishers are preparing for the demise of

third

PRODUCT BEST PRACTICE SESSIONS Beyond interest segments. On-demand. Duration: 30 mins. Join Cameron Draper and Hannah Curnock Cook from Permutive Support to learn how to build more complex segments. In this webinar, Cameron and Hannah will discuss how to use unique properties and events in Permutive. You will learn how to build relevant data offerings for advertisers using PERMUTIVE | RELIEVING DATA DEPRECATION AND IDENTITY CHALLENGES Data deprecation will completely upend digital marketing. To find out how brands & publishers are preparing, we commissioned Forrester Consulting to uncover trends around identity today, and how the industry can rebuild itself for tomorrow. Download the full study now. PERMUTIVE | FORRESTER TEI REPORT We commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to objectively examine the potential ROI that enterprise publishers can realize with Permutive's Edge DMP. MAKE POSSIBLE ONLINE SUMMIT BY PERMUTIVE pm. Publisher Data: The New Media Currency. Ryan Pauley, Vox Media. Allison Murphy, The New York Times. Chip Schenck, Meredith Corporation. Stephanie Layser, News Corp. Kristy Schafer, Permutive Over the past 10 years, the gap between advertisers and publishers has widened and been filled with intermediaries. With

third-party

SALESFORCE MARKETING CLOUD INTEGRATION You can click this link to go directly to the integrations page, or find it using the instructions below. 1. Visit the Permutive Dashboard and go to 'Settings'. 2. Choose ' Integrations'. 3. Click '+ Add Integration'. 4. Select the ' Salesforce Marketing Cloud '

Integration.

EVENTS COLLECTED ON WEB, AMP AND FIA Events Collected on Web, AMP and FIA. We discuss the default events collected on Web, Facebook Instant Articles (FIA) and Accelerated Mobile Pages (AMP). The Permutive SDK can be installed on all of these as well as IOS and Android. Below is a list of events we collect on each platform. Additional Events (eg. A FUTURE WITHOUT IDENTITY: HOW PUBLISHERS AND ADVERTISERS What we explored. The push for consumer privacy will change the advertising ecosystem. As the industry grapples with what this future world will look like, there’s one common question: How can we target users, measure campaign success and understand our audiences without

identifiers?

PERMUTIVE

Permutive enables you to easily build personalised experiences. Use the APIs to store visitors' behavioural data, and retrieve and query

it in real-time.

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THE HERE AND

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RIGHT NOW.

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Permutive's platform gives publishers an in-the-moment view of everyone on their site. So they can see more value from more of their users, with data updated in milliseconds. It's fundamentally fast, and it's just one of the use cases for our core technology. To transform publishing, we also had to transform

processing.

Learn more

LOOK PAST THE

CLOUD. LIVE ON

THE EDGE.

Permutive is built using edge computing. Where data is processed on the device that generates it, rather than a remote server in the

cloud.

The number of connected chips and sensors has exploded. The cloud just wasn’t built for this much data. When each device processes what it generates, we can bypass the cloud and unlock game-changing

possibilities.

* Products

* Data Management Platform (DMP)

* Our Customers

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* Opportunities

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BUILT FOR THE

NEXT TRILLION

DEVICES

From driverless cars to data management platforms, everyone benefits from edge-based processing.

IMMEDIATE OUTCOMES

Once you're no longer waiting for the cloud to get back to you, you can actually start to act in the moment

PERFECT AIM

With no bandwidth restrictions, edge processing opens up more data for more accurate conclusions.

SAFE BY DESIGN

Since everything happens off the network, people's personal information never leaves their devices.

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UNIQUE PUBLISHERS, UNIQUE OUTCOMES UNIQUE PUBLISHERS, UNIQUE OUTCOMES We team up with publishers to see how our edge-based platform can best drive their business. Then we work alongside them to see their ambitions turn into outcomes. That might be tracking users only using first-party cookies. Targeting content on the very first visit, to all users. Or finally being able to identify hidden users. Yes, everything's powered by the edge - but no two Permutive approaches are the same.

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“PERMUTIVE LETS US UNLOCK AUDIENCES WE COULDN'T ACTIVATE IN REAL-TIME BEFORE.” DOMINIC PERKINS, DIGITAL ADVERTISING STRATEGY DIRECTOR, IMMEDIATE MEDIA SEE THE CASE STUDY

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PERMUTIVE

MAKES IT

POSSIBLE

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135%

MORE AD REVENUE IN ONE MONTH

4X

INCREASE IN AUDIENCE IDENTIFICATION FROM 20% → 80%

7X

INCREASE IN TARGETABLE INVENTORY We applied our edge-based platform to Immediate Media’s network, creating a first-party cookie approach that targeted their entire audience with a 100% match rate. They used it to create and activate segments that update every second instead of every day. Immediate Media used to identify only 20% of their target audience, as their old DMP relied on third-party cookies which were blocked by default in many browsers.

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