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ABOUT OUR BRAND
we begin to expand service offerings to cover more of the digital spectrum, including web design and development, marketing automation and email marketing, and advanced analytics. 2015. Pear wins a contract to train the U.S. Army on analytics, and consult on user experience design. Paid search services have surpassed organic searchservices in
OUR WORK - DIGITAL MARKETING PORTFOLIO Our Work - Digital Marketing Portfolio | Pear Analytics. Let the quality and craftsmanship of our work speak for itself. No templates here. At Pear, you’re going to love our ideas. We dig into your business, your processes and whatever else we can so we can craft the best fit solution for you. LETS TALK. All. FREE PPC BUDGET CALCULATOR PPC Budget Calculator. Find out in seconds how much you should budget for your pay -per-click (PPC) campaign. All you have to do is enter the keywords, and we will show you everything you need to know to make the right decisions based on data. Enter at least 3 keywords, no morethan 10. ×.
CUSTOM WORDPRESS WEBSITE DESIGN & DEVELOPMENT SERVICES Our team provides an end-to-end web design service, including. Preliminary testing and user experience audit. Initial wire-frame layouts and mockups, including mobile. Information architecture review for your new site. Calls-to-action and engagement points for site CONTACT US | PEAR ANALYTICS DIGITAL MARKETING AGENCYPAY PER CLICKMARKETING COST
Number of Employees 1 2-5 6-10 11-25 26-50 51-200 201-1,000 1,001-10,000 More than 10,000. Have you worked with an SEO or SEM company in the past? *. Yes. SAMPLE MARKETING PLAN WITH PAID, OWNED, EARNED AND SHAREDPAID OWNED EARNED SHARED MEDIAEARNED MEDIA EXAMPLE Let’s put this piece at $3,000 per month if you have already retained a social media company. So the total dollars allocated for this marketing mix is: Paid Media: $10,000-20,000 per month. Owned Media: $7,500 per month. Earned Media: $5,000 per month. Shared Media:$3,000 per month.
HOW THE RIGHT ANCHOR TEXT ON INBOUND LINKS CAN IMPROVE Anchor text refers to the text that is highlighted and underlined on a website that points to another website. For an image, the anchor text is contained in the alt tag, which is visible in the HTML. Many sites have inbound links with general and non-descriptive text. This is no fault of yours, it’s just that the referring site did not SPONSORED POSTS ON LINKEDIN AND FACEBOOK: WHAT $200 BUYS The data shows that we got a lot more reach and engagement with Facebook. We paid the equivalent of $0.93 per click and $3,99 CPM. The CTR was about half of LinkedIn at 0.4% We reached only 7% of the potential audience with the measly $200 test spend. The conversion rate on Facebook was far worse at 2.3% going through the 3-stepfunnel.
WHY APPLE DOESN'T DO DISCOUNTS Despite a tanking economy, Apple has record sales and profits and doesn’t need a fire sale to compete this holiday season. Find out four things they have mastered which make this possible. Apple is coming off the best performing fiscal year ever according to cNet, with $1.67 billion in profit – which is a whopping $1.82 per shareof earnings.
DIGITAL MARKETING AGENCY We are a boutique digital marketing agency based in San Antonio with offices in Dallas and Houston. No junior people here. Work directly with industry veterans who will thrive on your challenges. Build a relationship with a digital marketing partner who is committed to YOURresults. LETS TALK.
ABOUT OUR BRAND
we begin to expand service offerings to cover more of the digital spectrum, including web design and development, marketing automation and email marketing, and advanced analytics. 2015. Pear wins a contract to train the U.S. Army on analytics, and consult on user experience design. Paid search services have surpassed organic searchservices in
OUR WORK - DIGITAL MARKETING PORTFOLIO Our Work - Digital Marketing Portfolio | Pear Analytics. Let the quality and craftsmanship of our work speak for itself. No templates here. At Pear, you’re going to love our ideas. We dig into your business, your processes and whatever else we can so we can craft the best fit solution for you. LETS TALK. All. FREE PPC BUDGET CALCULATOR PPC Budget Calculator. Find out in seconds how much you should budget for your pay -per-click (PPC) campaign. All you have to do is enter the keywords, and we will show you everything you need to know to make the right decisions based on data. Enter at least 3 keywords, no morethan 10. ×.
CUSTOM WORDPRESS WEBSITE DESIGN & DEVELOPMENT SERVICES Our team provides an end-to-end web design service, including. Preliminary testing and user experience audit. Initial wire-frame layouts and mockups, including mobile. Information architecture review for your new site. Calls-to-action and engagement points for site CONTACT US | PEAR ANALYTICS DIGITAL MARKETING AGENCYPAY PER CLICKMARKETING COST
Number of Employees 1 2-5 6-10 11-25 26-50 51-200 201-1,000 1,001-10,000 More than 10,000. Have you worked with an SEO or SEM company in the past? *. Yes. SAMPLE MARKETING PLAN WITH PAID, OWNED, EARNED AND SHAREDPAID OWNED EARNED SHARED MEDIAEARNED MEDIA EXAMPLE Let’s put this piece at $3,000 per month if you have already retained a social media company. So the total dollars allocated for this marketing mix is: Paid Media: $10,000-20,000 per month. Owned Media: $7,500 per month. Earned Media: $5,000 per month. Shared Media:$3,000 per month.
HOW THE RIGHT ANCHOR TEXT ON INBOUND LINKS CAN IMPROVE Anchor text refers to the text that is highlighted and underlined on a website that points to another website. For an image, the anchor text is contained in the alt tag, which is visible in the HTML. Many sites have inbound links with general and non-descriptive text. This is no fault of yours, it’s just that the referring site did not SPONSORED POSTS ON LINKEDIN AND FACEBOOK: WHAT $200 BUYS The data shows that we got a lot more reach and engagement with Facebook. We paid the equivalent of $0.93 per click and $3,99 CPM. The CTR was about half of LinkedIn at 0.4% We reached only 7% of the potential audience with the measly $200 test spend. The conversion rate on Facebook was far worse at 2.3% going through the 3-stepfunnel.
WHY APPLE DOESN'T DO DISCOUNTS Despite a tanking economy, Apple has record sales and profits and doesn’t need a fire sale to compete this holiday season. Find out four things they have mastered which make this possible. Apple is coming off the best performing fiscal year ever according to cNet, with $1.67 billion in profit – which is a whopping $1.82 per shareof earnings.
OUR WORK - DIGITAL MARKETING PORTFOLIO Our Work - Digital Marketing Portfolio | Pear Analytics. Let the quality and craftsmanship of our work speak for itself. No templates here. At Pear, you’re going to love our ideas. We dig into your business, your processes and whatever else we can so we can craft the best fit solution for you. LETS TALK. All. CUSTOM WORDPRESS WEBSITE DESIGN & DEVELOPMENT SERVICES Our team provides an end-to-end web design service, including. Preliminary testing and user experience audit. Initial wire-frame layouts and mockups, including mobile. Information architecture review for your new site. Calls-to-action and engagement points for site ADVANCED ANALYTICS AND INSIGHTS Advanced Analytics works by installing tools and other third party software on the website in order to collect a significant amount of both quantitative and qualitative data. We analyze the data and give you recommendations for improvement. The cycle repeats itself until DIGITAL MARKETING NEWS & TRENDS During this time, it can be tempting to pull advertising dollars, but when looking at. Ryan Kelly April 22, 2020. Events. Pear Analytics Receives Impressive Client Feedback! In an industry as new as digital advertising, it’s hard to find vetted businesses with. Pear Analytics October 22, 2019. Events. DIGITAL MARKETING CASE STUDIES Solutions. With the first attempt at increasing search engine visibility a failure, Josh decided to give Pear Analytics a chance. After discussing his marketing strategy and objectives with Pear, Josh was able to identify three key performance indicators that would lead SPONSORED POSTS ON LINKEDIN AND FACEBOOK: WHAT $200 BUYS The data shows that we got a lot more reach and engagement with Facebook. We paid the equivalent of $0.93 per click and $3,99 CPM. The CTR was about half of LinkedIn at 0.4% We reached only 7% of the potential audience with the measly $200 test spend. The conversion rate on Facebook was far worse at 2.3% going through the 3-stepfunnel.
SEM FOR B2B: HOW DOES SEM FIT INTO A B2B MARKETING PLAN Here are four techniques to utilize to make SEM deliver results for your business. 1. SEM as part of an overall content marketing strategy. Many business-to-business applications are not a click-to-buy type of transaction. To make AdWords pay off in a longer sales cycle, it’s crucial to funnel your paid traffic into a nurturing sales process. WHY KEYWORD RELEVANCY IS IMPORTANT Why Keyword Relevancy is So Important. Keyword relevancy refers to how relevant, or important, certain keywords or phrases are to each page of your website. Search engines use keyword relevancy to determine what your page is about, and that is in part what they will use to determine what keywords you will rank for when doing a search. WhenA TOUR OF GOOGLE
Tour of Google. By Ryan Kelly. April 24, 2010. May 13th, 2020 No Comments. Last week while I attended AdTech in San Francisco, I had a few hours to zip down to Mountain View and get a tour of the main Google campus. We met up with Eric Higgins, who is a longtime friend of Pear’s CTO, Vid Luther. He and Eric worked together back in theearly
HOW WEBPAGE LOAD TIME IS RELATED TO VISITOR LOSS Sample Marketing Plan With Paid, Owned, Earned and Shared Media January 3, 2014; How Webpage Load Times Relate to Visitor Loss August 7, 2009; How To Remove Pages From Google’s Index June 15, 2010; Twitter Study: Usage- 40% is Pointless Babble August 12, 2009 Hit enter to search or ESC to close_ _ _ _
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WHAT IS YOUR BUSINESS STRUGGLING WITH? Click the issue you’re having and we’ll show you our recommendedsolution.
I’M NOT SHOWING UP ON GOOGLE With 70% of the search market share, your business needs to show up on Google. There are many options to get there through paid and organicchannels.
MY TRAFFIC ISN’T CONVERTING TO LEADS This could be related to attracting the wrong traffic, or visitors who aren’t ready to engage. What are you offering to engage visitors? WE AREN’T GETTING ENOUGH LEADS OR SALES You may have the best product or service in the world, but if no one knows about it, your sales will be flat. Expand your marketing channels in a smart, measurable way. I’M NOT SURE WHAT OUR AGENCY IS DOING Lack of communication and transparency is a top reason why companies change agencies. Let us show you how we manage expectations. OUR TRACKING AND ANALYTICS ARE NOT ACCURATE This is a very common issue and you’re not alone. We help companies of all sizes configure their analytics for accurate representation of costs, leads and more. OUR WEBSITE IS OUTDATED AND NOT USER-FRIENDLY The web is constantly evolving, and so should your website. User experience and engagement is at the top of the priority list, and we can get you current. THINGS OUR CLIENTS HIRE US FOR GOOGLE AD MANAGEMENT With major changes to this platform in the last year, it’s no wonder companies are struggling to manage this. Let us reduce your wasted spend and get to profitability! FACEBOOK AD MANAGEMENT A great tool to use for retargeting, or even lead-generation advertising for certain businesses. We can craft the best solution and targeting strategy for you on Facebook.EMAIL MARKETING
Lead nurturing in the B2B world is still effective, and a must-have for longer sales cycles. We can create the emails and the dripsequences for you.
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Marketing automation is a very effective way to nurture leads. Let us configure Hubspot, create workflows, and lead scoring solutions.STRATEGY
Are you using several channels to promote your brand? Let us come up with a sound strategy of how to use and track all of your channels foroptimal results.
SEARCH ENGINE OPTIMIZATION (SEO) Visibility in organic listings is more than just optimizing your own website. Let us show you the various ways SEO is affecting your business and how you can still succeed.ADVANCED ANALYTICS
We can do a lot more than install and configure Google Analytics for you. We will help develop a way to track ALL of your marketing. LINKEDIN AD MANAGEMENT Need to reach certain businesses, or specific people in an industry? Create targeted LinkedIn campaigns to generate leads. WEB DESIGN & DEVELOPMENT Don’t settle for a brochure site. We can craft a custom-built WordPress site that speaks to your customers, generates more leads, & integrates with more of your business than ever before.Previous
RECENT PROJECT
CLIENT: SITEOWL
Security Management Software SiteOwl was in need of a website overhaul now that their software was ready for the market after two years of development. Our job was to highlight the app and the unique characteristics of the software to get users excited.* __
ANIMATED SVGS
We used animated SVGs in the How It Works section to tell a story of how the app works, and wanted it to also work well on mobile devices.* __
CUSTOM CALCULATORS
The Pricing page features custom calculators depending on the audience to calculate their ROI.* __
MEGA MENUS
We utilized a mega menu structure to highlight the three main components of the Product. We also wanted to bring attention to the section that shows how the product works, so we crafted app screenshots and iconography to navigate the user. Need a Website Overhaul?RECENT PROJECT
CLIENT: VP RACING FUELS Race Fuels, Lubricants & Additives VP Racing Fuels had limited functionality with the website, and needed an overhaul with new product organization, e-commerce upgrades and custom marketingfunctionality
* __
CUSTOM LANDING PAGE SYSTEM Now VP can create their own marketing landing pages on the fly in about 10 minutes with no design required. They can choose which products to highlight, videos to show, and even which lead gen form touse.
* __
CUSTOM DEALER MAPS
We re-engineered the Find a Dealer function and created a file upload feature so they can easily keep the data current. We also customize the user experience with advanced filtering options.* __
SALESFORCE INTEGRATION We build custom Gravity Forms with conditional formatting and routing, and mapped them to the exact fields set up in Salesforce. We also included dynamic URL parameters to enable campaign tracking inSalesforce.
Need a Website Overhaul?RECENT PROJECT
CLIENT: SITEOWL
Security Management Software SiteOwl was in need of a website overhaul now that their software was ready for the market after two years of development. Our job was to highlight the app and the unique characteristics of the software to get users excited.* __
ANIMATED SVGS
We used animated SVGs in the How It Works section to tell a story of how the app works, and wanted it to also work well on mobile devices.* __
CUSTOM CALCULATORS
The Pricing page features custom calculators depending on the audience to calculate their ROI.* __
MEGA MENUS
We utilized a mega menu structure to highlight the three main components of the Product. We also wanted to bring attention to the section that shows how the product works, so we crafted app screenshots and iconography to navigate the user. Need a Website Overhaul?RECENT PROJECT
CLIENT: VP RACING FUELS Race Fuels, Lubricants & Additives VP Racing Fuels had limited functionality with the website, and needed an overhaul with new product organization, e-commerce upgrades and custom marketingfunctionality
* __
CUSTOM LANDING PAGE SYSTEM Now VP can create their own marketing landing pages on the fly in about 10 minutes with no design required. They can choose which products to highlight, videos to show, and even which lead gen form touse.
* __
CUSTOM DEALER MAPS
We re-engineered the Find a Dealer function and created a file upload feature so they can easily keep the data current. We also customize the user experience with advanced filtering options.* __
SALESFORCE INTEGRATION We build custom Gravity Forms with conditional formatting and routing, and mapped them to the exact fields set up in Salesforce. We also included dynamic URL parameters to enable campaign tracking inSalesforce.
Need a Website Overhaul?RECENT PROJECT
CLIENT: SITEOWL
Security Management Software SiteOwl was in need of a website overhaul now that their software was ready for the market after two years of development. Our job was to highlight the app and the unique characteristics of the software to get users excited.* __
ANIMATED SVGS
We used animated SVGs in the How It Works section to tell a story of how the app works, and wanted it to also work well on mobile devices.* __
CUSTOM CALCULATORS
The Pricing page features custom calculators depending on the audience to calculate their ROI.* __
MEGA MENUS
We utilized a mega menu structure to highlight the three main components of the Product. We also wanted to bring attention to the section that shows how the product works, so we crafted app screenshots and iconography to navigate the user. Need a Website Overhaul? Next CLIENT SATISFACTION SURVEY Each quarter we ask clients to rate us from 1 to 10 as well as ask for specific feedback on how we can do better. This is the quarterly average of all clients who respond.October 31, 2018
8.80 1 10
"Very efficient. Pleased with quality of work."@Andrew McLaughlinJune 30, 2019
9.00 1 10
"Very happy with my account manager. Hope that she stays with usforever!"@Nancy Lee
March 31, 2019
9.25 1 10
"Quality of work; collaborative problem solving approach; overall, good working style fit"@Brandon BienvenuDecember 31, 2018
9.25 1 10
"Communication, thoroughness, and the excitement the team shows to work on this project."@Kent HarmonOctober 31, 2018
8.80 1 10
"Very efficient. Pleased with quality of work."@Andrew McLaughlinJune 30, 2019
9.00 1 10
"Very happy with my account manager. Hope that she stays with usforever!"@Nancy Lee
March 31, 2019
9.25 1 10
"Quality of work; collaborative problem solving approach; overall, good working style fit"@Brandon BienvenuDecember 31, 2018
9.25 1 10
"Communication, thoroughness, and the excitement the team shows to work on this project."@Kent HarmonOctober 31, 2018
8.80 1 10
"Very efficient. Pleased with quality of work."@Andrew McLaughlin* 1
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WHY CHOOSE PEAR?
We know you have lots of choices when choosing an agency partner. We also know very well the typical frustrations working with agencies, and so we’ve reimagined how we do business. We think you’ll findit refreshing.
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If you’re not satisfied you can leave anytime. No more getting stuck into long-term contracts.NO JUNIOR PEOPLE
We bring the best we can find to work on your account. You’ll be talking to experts with at least 5 years experience, but likely more.YOU OWN YOUR DATA
We make sure you own all of your data so you can take it with you wherever you go. No more handcuffs to other agencies.TALK TO THE EXPERT
Tired of talking to account managers who act as a middleman to the folks actually doing the work? Not at Pear. Talk directly to the experts working on your marketing.WHAT CLIENTS SAY
We don't grow unless we can prove our results to clientsPrevious
Hands down the best agency I have ever had the pleasure of working with and I have worked with a ton in my career. They put the needs of the client first and focus on reducing costs while increasing lead volume. Highly recommend them. @Ryan ShuttDirector of Marketing,Southwest Exteriors
Ryan and his team built out and entirely new website for us that matched every request and expectation. With an upgraded online retail function, easy to navigate schedule of events and overall well designed site, our web presence matches the tone and feel of our brand and is now something to be proud of! Thank you Pear Analytics! @Alexa WestermanDirector of Communications, Fiesta Commission These guys are the real deal. @David HauserCTO, Grasshopper Group I'm really impressed with the cost per signup we're getting right now. @Dirk ElmendorfCTO, TruckingOffice.com Ryan helped my company build a web site with a unique set of SEO challenges. Not only did he get it done on time and within budget, but we are the number one organic site in 92% of our markets. Now we are going back for more. Thanks Ryan and your whole team. @John HerndenCEO, Alamo Note Buyers Ryan is a tremendous SEO talent. Highly skilled with deep knowledge and insight, Ryan has been instrumental in dramatically increasing our search engine rankings through white hat SEO tactics over the years. As a result of his efforts, we enjoy page one rankings on Google for most of our primary keywords. In addition, Ryan has become a trusted business advisor who's input I seek on everything from paid search (PPC) strategies to vendor selection. A true SEO guru with high integrity, Ryan and his company Pear Analytics are amongst the best of best in the industry. @Rajan SodhiCMO, Cogeco Peer 1 Hands down the best agency I have ever had the pleasure of working with and I have worked with a ton in my career. They put the needs of the client first and focus on reducing costs while increasing lead volume. Highly recommend them. @Ryan ShuttDirector of Marketing,Southwest Exteriors
Ryan and his team built out and entirely new website for us that matched every request and expectation. With an upgraded online retail function, easy to navigate schedule of events and overall well designed site, our web presence matches the tone and feel of our brand and is now something to be proud of! Thank you Pear Analytics! @Alexa WestermanDirector of Communications, Fiesta Commission These guys are the real deal. @David HauserCTO, Grasshopper Group I'm really impressed with the cost per signup we're getting right now. @Dirk ElmendorfCTO, TruckingOffice.com Ryan helped my company build a web site with a unique set of SEO challenges. Not only did he get it done on time and within budget, but we are the number one organic site in 92% of our markets. Now we are going back for more. Thanks Ryan and your whole team. @John HerndenCEO, Alamo Note Buyers Ryan is a tremendous SEO talent. Highly skilled with deep knowledge and insight, Ryan has been instrumental in dramatically increasing our search engine rankings through white hat SEO tactics over the years. As a result of his efforts, we enjoy page one rankings on Google for most of our primary keywords. In addition, Ryan has become a trusted business advisor who's input I seek on everything from paid search (PPC) strategies to vendor selection. A true SEO guru with high integrity, Ryan and his company Pear Analytics are amongst the best of best in the industry. @Rajan SodhiCMO, Cogeco Peer 1 Hands down the best agency I have ever had the pleasure of working with and I have worked with a ton in my career. They put the needs of the client first and focus on reducing costs while increasing lead volume. Highly recommend them. @Ryan ShuttDirector of Marketing, Southwest Exteriors Next* 1
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