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Under Armour.
CONTACT PARADIGM PR, A LEADING PR RELATIONS AGENCY IN TORONTO. Paradigm PR is located at Yonge and Bloor Station: Walking Directions. Exit the TTC on the corner of Yonge and Bloor, cross the intersection to the south side of Bloor, walk east on Bloor until you reach 121 Bloor Street East. From the Gardiner Expressway. DIGITAL MARKETING AGENCY IN TORONTO Playtex Baby. Paradigm is the North American digital, PR and XM AOR for Playtex Baby, a leading baby products brand. As a Toronto based digital agency, Paradigm is responsible for digital marketing services including creative, social content, media buying, community management, video, photography and influencer marketing in the US andCanada.
PR FIRM FOR BUILDING BRAND REPUTATION IN TORONTO British brand Bulldog Skincare for Men was launching in Canada in 2018. As the Toronto-based public relations agency for the brand, Paradigm PR, was tasked with generating awareness among the target audience and bringing the distinctive Bulldog brand essence to life. The challenge was finding a way to stand out in a category dominatedby a few
JOIN US TO TAKE YOUR CAREER TO THE NEXT LEVEL Paradigm is a digital, experiential and public relations agency based in Toronto. Our team of smart, creative, dedicated people is expanding. We are looking for an account manager with 4-5 years of experience to join our team. EXPERIENTIAL MARKETING AGENCY IN TORONTO Paradigm was tasked with reaching female athlete influencers ages 25-34, who would share the story that these products can improve women’s athletic performance. Solution: As a Toronto-based experiential marketing agency, Paradigm created an immersive brand experience for 20 media and fitness influencers called “UA Women’sREBOOT Camp.”.
MEDIA, MARKETING AND PR CASE STUDIES Discover how our suite of services, content creation and tools help clients support their media, marketing & PR strategies. Contact us tofind out more.
2016 ARCHIVES
WILD READING ADVENTURES ALL SUMMER LONG FROM TD SUMMER READING CLUB https://paradigmpr.ca/wp-content/themes/movedo/images/empty/thumbnail.jpg150 150 Paradigm PR
PR, EXPERIENTIAL MARKETING, DIGITAL AGENCY TORONTOABOUTOUR WORKCAREERSPAIN POINTS RESOLVEDNEWS Paradigm opened its doors with the mandate to offer senior level counsel and superior client service. From that day forward our experiential marketing, digital marketing and PR teams have all had the same priority: make our clients happy. We work hard every day to earn our clients’ trust, and to keep it. Clients. MEET THE PR TEAM OF EXPERTS BEHIND YOUR SUCCESS With over 20 years’ of PR experience, Mike is the office go-to for fresh out-of-the box thinking that translates into award winning campaigns. He has developed innovative programs for leading brands, such as PokerStars, Hawaiian Tropic, Tim Hortons, Schick, Nutella andUnder Armour.
CONTACT PARADIGM PR, A LEADING PR RELATIONS AGENCY IN TORONTO. Paradigm PR is located at Yonge and Bloor Station: Walking Directions. Exit the TTC on the corner of Yonge and Bloor, cross the intersection to the south side of Bloor, walk east on Bloor until you reach 121 Bloor Street East. From the Gardiner Expressway. DIGITAL MARKETING AGENCY IN TORONTO Playtex Baby. Paradigm is the North American digital, PR and XM AOR for Playtex Baby, a leading baby products brand. As a Toronto based digital agency, Paradigm is responsible for digital marketing services including creative, social content, media buying, community management, video, photography and influencer marketing in the US andCanada.
PR FIRM FOR BUILDING BRAND REPUTATION IN TORONTO British brand Bulldog Skincare for Men was launching in Canada in 2018. As the Toronto-based public relations agency for the brand, Paradigm PR, was tasked with generating awareness among the target audience and bringing the distinctive Bulldog brand essence to life. The challenge was finding a way to stand out in a category dominatedby a few
JOIN US TO TAKE YOUR CAREER TO THE NEXT LEVEL Paradigm is a digital, experiential and public relations agency based in Toronto. Our team of smart, creative, dedicated people is expanding. We are looking for an account manager with 4-5 years of experience to join our team. EXPERIENTIAL MARKETING AGENCY IN TORONTO Paradigm was tasked with reaching female athlete influencers ages 25-34, who would share the story that these products can improve women’s athletic performance. Solution: As a Toronto-based experiential marketing agency, Paradigm created an immersive brand experience for 20 media and fitness influencers called “UA Women’sREBOOT Camp.”.
MEDIA, MARKETING AND PR CASE STUDIES Discover how our suite of services, content creation and tools help clients support their media, marketing & PR strategies. Contact us tofind out more.
2016 ARCHIVES
WILD READING ADVENTURES ALL SUMMER LONG FROM TD SUMMER READING CLUB https://paradigmpr.ca/wp-content/themes/movedo/images/empty/thumbnail.jpg150 150 Paradigm PR
NEWS ARCHIVES
TORONTO, ON, September 26, 2017 — Insurance Bureau of Canada (IBC) has retained Paradigm as its communications agency of record following a competitive review. Paradigm has been selected to manage IBC’s consumer public relations, experiential marketing, social and digital communications. IBC is the national industry association representingPLAYTEX BABY
CHALLENGE: Playtex Baby has products that help make parents lives a bit easier, like its Diaper Genie diaper disposal pail, but the brand was losing market share to newer products. PAIN POINTS RESOLVED ARCHIVES How do I keep my New Year’s resolution? The new year symbolizes a fresh start and this year, millions of people in Canada have resolved to improve some area of A CASE STUDY ABOUT 100TH ANNIVERSARY CELEBRATION PROGRAM Paradigm PR is the expert in launching brands, products and services. Read more about the 100th Anniversary Celebration Program ForThermador.
BOOBY WALL - PARADIGM PR ARE YOUR BREASTS ONLINE? THEY SHOULD BE. Schick Quattro for Women launches virtual, interactive. Booby Wall in support of Rethink Breast Cancer. TORONTO, ON, January 10, 2008 – There are a lot of breasts on the internet, but there’s nothing like this.2016 ARCHIVES
WILD READING ADVENTURES ALL SUMMER LONG FROM TD SUMMER READING CLUB https://paradigmpr.ca/wp-content/themes/movedo/images/empty/thumbnail.jpg150 150 Paradigm PR
#PLAYONWINGEARCONTEST OFFICIAL RULES 1 #playonwingearcontest official rules this contest is open to canadian residents only and is governed by canadian law by tagging your photo with the “required hashtag” (defined below) RETIREMENT IN NORTH AMERICA: TD'S FIRST EVER NORTH Paradigm Public Relations is a Toronto Based Public Relations and Social Media Marketing Agency Driven By Delivering Results. PARADIGM | NEWMAN’S OWN FOUNDATION LAUNCHES EMPOWERMENT Charities are invited to nominate a champion from their organization by September 11, 2015. Toronto, ON, July 28, 2015 – Newman’s Own Foundation today introduced The Empowerment Project, which recognizes the tireless contributions of individuals within non-profit organizations whose aim is to empower people to overcome adversity and to contribute to the development of society. @THE PANTYPARTY POP UP SHOP” CONTEST (THE “ ”) @The_PantyParty “Pop Up Shop” Contest (the “Contest”) Official Rules NO PURCHASE NECESSARY. THIS CONTEST IS OPEN TO CANADIAN RESIDENTS (EXCLUDING RESIDENTS OF THE PROVINCE OF QUEBEC) WHO HAVE REACHED THE AGE OF MAJORITY IN PR, EXPERIENTIAL MARKETING, DIGITAL AGENCY TORONTOABOUTOUR WORKCAREERSPAIN POINTS RESOLVEDNEWS Paradigm opened its doors with the mandate to offer senior level counsel and superior client service. From that day forward our experiential marketing, digital marketing and PR teams have all had the same priority: make our clients happy. We work hard every day to earn our clients’ trust, and to keep it. Clients. MEET THE PR TEAM OF EXPERTS BEHIND YOUR SUCCESS With over 20 years’ of PR experience, Mike is the office go-to for fresh out-of-the box thinking that translates into award winning campaigns. He has developed innovative programs for leading brands, such as PokerStars, Hawaiian Tropic, Tim Hortons, Schick, Nutella andUnder Armour.
CONTACT PARADIGM PR, A LEADING PR RELATIONS AGENCY IN TORONTO. Paradigm PR is located at Yonge and Bloor Station: Walking Directions. Exit the TTC on the corner of Yonge and Bloor, cross the intersection to the south side of Bloor, walk east on Bloor until you reach 121 Bloor Street East. From the Gardiner Expressway. DIGITAL MARKETING AGENCY IN TORONTO Playtex Baby. Paradigm is the North American digital, PR and XM AOR for Playtex Baby, a leading baby products brand. As a Toronto based digital agency, Paradigm is responsible for digital marketing services including creative, social content, media buying, community management, video, photography and influencer marketing in the US andCanada.
PR FIRM FOR BUILDING BRAND REPUTATION IN TORONTO British brand Bulldog Skincare for Men was launching in Canada in 2018. As the Toronto-based public relations agency for the brand, Paradigm PR, was tasked with generating awareness among the target audience and bringing the distinctive Bulldog brand essence to life. The challenge was finding a way to stand out in a category dominatedby a few
JOIN US TO TAKE YOUR CAREER TO THE NEXT LEVEL Paradigm is a digital, experiential and public relations agency based in Toronto. Our team of smart, creative, dedicated people is expanding. We are looking for an account manager with 4-5 years of experience to join our team. EXPERIENTIAL MARKETING AGENCY IN TORONTO Paradigm was tasked with reaching female athlete influencers ages 25-34, who would share the story that these products can improve women’s athletic performance. Solution: As a Toronto-based experiential marketing agency, Paradigm created an immersive brand experience for 20 media and fitness influencers called “UA Women’sREBOOT Camp.”.
MEDIA, MARKETING AND PR CASE STUDIES Discover how our suite of services, content creation and tools help clients support their media, marketing & PR strategies. Contact us tofind out more.
2016 ARCHIVES
WILD READING ADVENTURES ALL SUMMER LONG FROM TD SUMMER READING CLUB https://paradigmpr.ca/wp-content/themes/movedo/images/empty/thumbnail.jpg150 150 Paradigm PR
PR, EXPERIENTIAL MARKETING, DIGITAL AGENCY TORONTOABOUTOUR WORKCAREERSPAIN POINTS RESOLVEDNEWS Paradigm opened its doors with the mandate to offer senior level counsel and superior client service. From that day forward our experiential marketing, digital marketing and PR teams have all had the same priority: make our clients happy. We work hard every day to earn our clients’ trust, and to keep it. Clients. MEET THE PR TEAM OF EXPERTS BEHIND YOUR SUCCESS With over 20 years’ of PR experience, Mike is the office go-to for fresh out-of-the box thinking that translates into award winning campaigns. He has developed innovative programs for leading brands, such as PokerStars, Hawaiian Tropic, Tim Hortons, Schick, Nutella andUnder Armour.
CONTACT PARADIGM PR, A LEADING PR RELATIONS AGENCY IN TORONTO. Paradigm PR is located at Yonge and Bloor Station: Walking Directions. Exit the TTC on the corner of Yonge and Bloor, cross the intersection to the south side of Bloor, walk east on Bloor until you reach 121 Bloor Street East. From the Gardiner Expressway. DIGITAL MARKETING AGENCY IN TORONTO Playtex Baby. Paradigm is the North American digital, PR and XM AOR for Playtex Baby, a leading baby products brand. As a Toronto based digital agency, Paradigm is responsible for digital marketing services including creative, social content, media buying, community management, video, photography and influencer marketing in the US andCanada.
PR FIRM FOR BUILDING BRAND REPUTATION IN TORONTO British brand Bulldog Skincare for Men was launching in Canada in 2018. As the Toronto-based public relations agency for the brand, Paradigm PR, was tasked with generating awareness among the target audience and bringing the distinctive Bulldog brand essence to life. The challenge was finding a way to stand out in a category dominatedby a few
JOIN US TO TAKE YOUR CAREER TO THE NEXT LEVEL Paradigm is a digital, experiential and public relations agency based in Toronto. Our team of smart, creative, dedicated people is expanding. We are looking for an account manager with 4-5 years of experience to join our team. EXPERIENTIAL MARKETING AGENCY IN TORONTO Paradigm was tasked with reaching female athlete influencers ages 25-34, who would share the story that these products can improve women’s athletic performance. Solution: As a Toronto-based experiential marketing agency, Paradigm created an immersive brand experience for 20 media and fitness influencers called “UA Women’sREBOOT Camp.”.
MEDIA, MARKETING AND PR CASE STUDIES Discover how our suite of services, content creation and tools help clients support their media, marketing & PR strategies. Contact us tofind out more.
2016 ARCHIVES
WILD READING ADVENTURES ALL SUMMER LONG FROM TD SUMMER READING CLUB https://paradigmpr.ca/wp-content/themes/movedo/images/empty/thumbnail.jpg150 150 Paradigm PR
NEWS ARCHIVES
TORONTO, ON, September 26, 2017 — Insurance Bureau of Canada (IBC) has retained Paradigm as its communications agency of record following a competitive review. Paradigm has been selected to manage IBC’s consumer public relations, experiential marketing, social and digital communications. IBC is the national industry association representingPLAYTEX BABY
CHALLENGE: Playtex Baby has products that help make parents lives a bit easier, like its Diaper Genie diaper disposal pail, but the brand was losing market share to newer products. PAIN POINTS RESOLVED ARCHIVES How do I keep my New Year’s resolution? The new year symbolizes a fresh start and this year, millions of people in Canada have resolved to improve some area of A CASE STUDY ABOUT 100TH ANNIVERSARY CELEBRATION PROGRAM Paradigm PR is the expert in launching brands, products and services. Read more about the 100th Anniversary Celebration Program ForThermador.
BOOBY WALL - PARADIGM PR ARE YOUR BREASTS ONLINE? THEY SHOULD BE. Schick Quattro for Women launches virtual, interactive. Booby Wall in support of Rethink Breast Cancer. TORONTO, ON, January 10, 2008 – There are a lot of breasts on the internet, but there’s nothing like this.2016 ARCHIVES
WILD READING ADVENTURES ALL SUMMER LONG FROM TD SUMMER READING CLUB https://paradigmpr.ca/wp-content/themes/movedo/images/empty/thumbnail.jpg150 150 Paradigm PR
#PLAYONWINGEARCONTEST OFFICIAL RULES 1 #playonwingearcontest official rules this contest is open to canadian residents only and is governed by canadian law by tagging your photo with the “required hashtag” (defined below) RETIREMENT IN NORTH AMERICA: TD'S FIRST EVER NORTH Paradigm Public Relations is a Toronto Based Public Relations and Social Media Marketing Agency Driven By Delivering Results. PARADIGM | NEWMAN’S OWN FOUNDATION LAUNCHES EMPOWERMENT Charities are invited to nominate a champion from their organization by September 11, 2015. Toronto, ON, July 28, 2015 – Newman’s Own Foundation today introduced The Empowerment Project, which recognizes the tireless contributions of individuals within non-profit organizations whose aim is to empower people to overcome adversity and to contribute to the development of society. @THE PANTYPARTY POP UP SHOP” CONTEST (THE “ ”) @The_PantyParty “Pop Up Shop” Contest (the “Contest”) Official Rules NO PURCHASE NECESSARY. THIS CONTEST IS OPEN TO CANADIAN RESIDENTS (EXCLUDING RESIDENTS OF THE PROVINCE OF QUEBEC) WHO HAVE REACHED THE AGE OF MAJORITY IN PR, EXPERIENTIAL MARKETING, DIGITAL AGENCY TORONTOABOUTOUR WORKCAREERSPAIN POINTS RESOLVEDNEWSDIRECTIONSWEBSITE Paradigm opened its doors with the mandate to offer senior level counsel and superior client service. From that day forward our experiential marketing, digital marketing and PR teams have all had the same priority: make our clients happy. We work hard every day to earn our clients’ trust, and to keep it. Clients. MEET THE PR TEAM OF EXPERTS BEHIND YOUR SUCCESS With over 20 years’ of PR experience, Mike is the office go-to for fresh out-of-the box thinking that translates into award winning campaigns. He has developed innovative programs for leading brands, such as PokerStars, Hawaiian Tropic, Tim Hortons, Schick, Nutella andUnder Armour.
PR FIRM FOR BUILDING BRAND REPUTATION IN TORONTO British brand Bulldog Skincare for Men was launching in Canada in 2018. As the Toronto-based public relations agency for the brand, Paradigm PR, was tasked with generating awareness among the target audience and bringing the distinctive Bulldog brand essence to life. The challenge was finding a way to stand out in a category dominatedby a few
DIGITAL MARKETING AGENCY IN TORONTO Playtex Baby. Paradigm is the North American digital, PR and XM AOR for Playtex Baby, a leading baby products brand. As a Toronto based digital agency, Paradigm is responsible for digital marketing services including creative, social content, media buying, community management, video, photography and influencer marketing in the US andCanada.
EXPERIENTIAL MARKETING AGENCY IN TORONTO Paradigm was tasked with reaching female athlete influencers ages 25-34, who would share the story that these products can improve women’s athletic performance. Solution: As a Toronto-based experiential marketing agency, Paradigm created an immersive brand experience for 20 media and fitness influencers called “UA Women’sREBOOT Camp.”.
JOIN US TO TAKE YOUR CAREER TO THE NEXT LEVEL Paradigm is a digital, experiential and public relations agency based in Toronto. Our team of smart, creative, dedicated people is expanding. We are looking for an account manager with 4-5 years of experience to join our team. MEDIA, MARKETING AND PR CASE STUDIES Discover how our suite of services, content creation and tools help clients support their media, marketing & PR strategies. Contact us tofind out more.
TORONTO'S PUBLIC RELATIONS & DIGITAL AGENCY IN THE AWARDS Kudos All Around. Paradigm has received more than 125 industry awards since it opened its doors in 2007. We’ve been recognized for ourcreative solutions,
2016 ARCHIVES
WILD READING ADVENTURES ALL SUMMER LONG FROM TD SUMMER READING CLUB https://paradigmpr.ca/wp-content/themes/movedo/images/empty/thumbnail.jpg150 150 Paradigm PR
#PLAYONWINGEARCONTEST OFFICIAL RULES 1 #playonwingearcontest official rules this contest is open to canadian residents only and is governed by canadian law by tagging your photo with the “required hashtag” (defined below) PR, EXPERIENTIAL MARKETING, DIGITAL AGENCY TORONTOABOUTOUR WORKCAREERSPAIN POINTS RESOLVEDNEWSDIRECTIONSWEBSITE Paradigm opened its doors with the mandate to offer senior level counsel and superior client service. From that day forward our experiential marketing, digital marketing and PR teams have all had the same priority: make our clients happy. We work hard every day to earn our clients’ trust, and to keep it. Clients. MEET THE PR TEAM OF EXPERTS BEHIND YOUR SUCCESS With over 20 years’ of PR experience, Mike is the office go-to for fresh out-of-the box thinking that translates into award winning campaigns. He has developed innovative programs for leading brands, such as PokerStars, Hawaiian Tropic, Tim Hortons, Schick, Nutella andUnder Armour.
PR FIRM FOR BUILDING BRAND REPUTATION IN TORONTO British brand Bulldog Skincare for Men was launching in Canada in 2018. As the Toronto-based public relations agency for the brand, Paradigm PR, was tasked with generating awareness among the target audience and bringing the distinctive Bulldog brand essence to life. The challenge was finding a way to stand out in a category dominatedby a few
DIGITAL MARKETING AGENCY IN TORONTO Playtex Baby. Paradigm is the North American digital, PR and XM AOR for Playtex Baby, a leading baby products brand. As a Toronto based digital agency, Paradigm is responsible for digital marketing services including creative, social content, media buying, community management, video, photography and influencer marketing in the US andCanada.
EXPERIENTIAL MARKETING AGENCY IN TORONTO Paradigm was tasked with reaching female athlete influencers ages 25-34, who would share the story that these products can improve women’s athletic performance. Solution: As a Toronto-based experiential marketing agency, Paradigm created an immersive brand experience for 20 media and fitness influencers called “UA Women’sREBOOT Camp.”.
JOIN US TO TAKE YOUR CAREER TO THE NEXT LEVEL Paradigm is a digital, experiential and public relations agency based in Toronto. Our team of smart, creative, dedicated people is expanding. We are looking for an account manager with 4-5 years of experience to join our team. MEDIA, MARKETING AND PR CASE STUDIES Discover how our suite of services, content creation and tools help clients support their media, marketing & PR strategies. Contact us tofind out more.
TORONTO'S PUBLIC RELATIONS & DIGITAL AGENCY IN THE AWARDS Kudos All Around. Paradigm has received more than 125 industry awards since it opened its doors in 2007. We’ve been recognized for ourcreative solutions,
2016 ARCHIVES
WILD READING ADVENTURES ALL SUMMER LONG FROM TD SUMMER READING CLUB https://paradigmpr.ca/wp-content/themes/movedo/images/empty/thumbnail.jpg150 150 Paradigm PR
#PLAYONWINGEARCONTEST OFFICIAL RULES 1 #playonwingearcontest official rules this contest is open to canadian residents only and is governed by canadian law by tagging your photo with the “required hashtag” (defined below) CONTACT PARADIGM PR, A LEADING PR RELATIONS AGENCY IN TORONTO. Paradigm PR is located at Yonge and Bloor Station: Walking Directions. Exit the TTC on the corner of Yonge and Bloor, cross the intersection to the south side of Bloor, walk east on Bloor until you reach 121 Bloor Street East. From the Gardiner Expressway.NEWS ARCHIVES
TORONTO, ON, September 26, 2017 — Insurance Bureau of Canada (IBC) has retained Paradigm as its communications agency of record following a competitive review. Paradigm has been selected to manage IBC’s consumer public relations, experiential marketing, social and digital communications. IBC is the national industry association representingPLAYTEX BABY
CHALLENGE: Playtex Baby has products that help make parents lives a bit easier, like its Diaper Genie diaper disposal pail, but the brand was losing market share to newer products. PAIN POINTS RESOLVED ARCHIVES How do I keep my New Year’s resolution? The new year symbolizes a fresh start and this year, millions of people in Canada have resolved to improve some area of BOOBY WALL - PARADIGM PR ARE YOUR BREASTS ONLINE? THEY SHOULD BE. Schick Quattro for Women launches virtual, interactive. Booby Wall in support of Rethink Breast Cancer. TORONTO, ON, January 10, 2008 – There are a lot of breasts on the internet, but there’s nothing like this.2009 ARCHIVES
The world’s first Android™-based phone based on HTC’s “Sense” experience is coming to Canada’s largest High Speed network. Toronto, ON – TELUS and HTC Corporation, a global leader in mobile phone innovation and design, today introduced the HTC Hero™ featuring HTC Sense™, available in Canada only on Canada’s largest3G+ network.
PARADIGM | NEWMAN’S OWN FOUNDATION LAUNCHES EMPOWERMENT Charities are invited to nominate a champion from their organization by September 11, 2015. Toronto, ON, July 28, 2015 – Newman’s Own Foundation today introduced The Empowerment Project, which recognizes the tireless contributions of individuals within non-profit organizations whose aim is to empower people to overcome adversity and to contribute to the development of society. #PLAYONWINGEARCONTEST OFFICIAL RULES 1 #playonwingearcontest official rules this contest is open to canadian residents only and is governed by canadian law by tagging your photo with the “required hashtag” (defined below) RETIREMENT IN NORTH AMERICA: TD'S FIRST EVER NORTH Paradigm Public Relations is a Toronto Based Public Relations and Social Media Marketing Agency Driven By Delivering Results. @THE PANTYPARTY POP UP SHOP” CONTEST (THE “ ”) @The_PantyParty “Pop Up Shop” Contest (the “Contest”) Official Rules NO PURCHASE NECESSARY. THIS CONTEST IS OPEN TO CANADIAN RESIDENTS (EXCLUDING RESIDENTS OF THE PROVINCE OF QUEBEC) WHO HAVE REACHED THE AGE OF MAJORITY IN PR, EXPERIENTIAL MARKETING, DIGITAL AGENCY TORONTOABOUTOUR WORKCAREERSPAIN POINTS RESOLVEDNEWS Paradigm is a leading creative consumer PR relations agency in Toronto, specializing in brand strategy, experiential & digital marketing for top influential brands. MEET THE PR TEAM OF EXPERTS BEHIND YOUR SUCCESS Meet the team behind Paradigm PR's creative and powerful campaigns that reach thousands of people. Contact us to build your brand's story and connect with key audiences. PR FIRM FOR BUILDING BRAND REPUTATION IN TORONTO We love coming up with big, smart marketing PR ideas that will make news for a brand, product or organization. From issues management and corporate communications to raising awareness for specific programs and new product launches, we work across Canada with all types ofmedia.
DIGITAL MARKETING AGENCY IN TORONTO Challenge: Paradigm is the North American digital, PR and XM AOR for Playtex Baby, a leading baby products brand. As a Toronto based digital agency, Paradigm is responsible for digital marketing services including creative, social content, media buying, community management, video, photography and influencer marketing in the US andCanada.
EXPERIENTIAL MARKETING AGENCY IN TORONTO Paradigm PR is an award-winning experiential marketing agency specializing in creating unforgettable experiences that build brands, and drives businesses & people. JOIN US TO TAKE YOUR CAREER TO THE NEXT LEVEL ACCOUNT MANAGER Paradigm is a digital, experiential and public relations agency based in Toronto.Our team of smart, creative, dedicated people is expanding. We are looking for an account manager with 4-5 years of experience to join our team. MEDIA, MARKETING AND PR CASE STUDIES Discover how our suite of services, content creation and tools help clients support their media, marketing & PR strategies. Contact us tofind out more.
TORONTO'S PUBLIC RELATIONS & DIGITAL AGENCY IN THE AWARDS Kudos All Around. Paradigm has received more than 125 industry awards since it opened its doors in 2007. We’ve been recognized for ourcreative solutions,
2016 ARCHIVES
WILD READING ADVENTURES ALL SUMMER LONG FROM TD SUMMER READING CLUB https://paradigmpr.ca/wp-content/themes/movedo/images/empty/thumbnail.jpg150 150 Paradigm PR
PR, EXPERIENTIAL MARKETING, DIGITAL AGENCY TORONTOABOUTOUR WORKCAREERSPAIN POINTS RESOLVEDNEWS Paradigm is a leading creative consumer PR relations agency in Toronto, specializing in brand strategy, experiential & digital marketing for top influential brands. MEET THE PR TEAM OF EXPERTS BEHIND YOUR SUCCESS Meet the team behind Paradigm PR's creative and powerful campaigns that reach thousands of people. Contact us to build your brand's story and connect with key audiences. PR FIRM FOR BUILDING BRAND REPUTATION IN TORONTO We love coming up with big, smart marketing PR ideas that will make news for a brand, product or organization. From issues management and corporate communications to raising awareness for specific programs and new product launches, we work across Canada with all types ofmedia.
DIGITAL MARKETING AGENCY IN TORONTO Challenge: Paradigm is the North American digital, PR and XM AOR for Playtex Baby, a leading baby products brand. As a Toronto based digital agency, Paradigm is responsible for digital marketing services including creative, social content, media buying, community management, video, photography and influencer marketing in the US andCanada.
EXPERIENTIAL MARKETING AGENCY IN TORONTO Paradigm PR is an award-winning experiential marketing agency specializing in creating unforgettable experiences that build brands, and drives businesses & people. JOIN US TO TAKE YOUR CAREER TO THE NEXT LEVEL ACCOUNT MANAGER Paradigm is a digital, experiential and public relations agency based in Toronto.Our team of smart, creative, dedicated people is expanding. We are looking for an account manager with 4-5 years of experience to join our team. MEDIA, MARKETING AND PR CASE STUDIES Discover how our suite of services, content creation and tools help clients support their media, marketing & PR strategies. Contact us tofind out more.
TORONTO'S PUBLIC RELATIONS & DIGITAL AGENCY IN THE AWARDS Kudos All Around. Paradigm has received more than 125 industry awards since it opened its doors in 2007. We’ve been recognized for ourcreative solutions,
2016 ARCHIVES
WILD READING ADVENTURES ALL SUMMER LONG FROM TD SUMMER READING CLUB https://paradigmpr.ca/wp-content/themes/movedo/images/empty/thumbnail.jpg150 150 Paradigm PR
NEWS ARCHIVES
– PROFIT magazine unveils 27th annual list of Canada’s Fastest-Growing Companies – TORONTO, ON (September 17, 2015) Canadian Business and PROFIT today ranked Paradigm Public Relations, an eight year-old brand marketing public relations and social media agency in Toronto, 357 on the 27th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies. CONTACT PARADIGM PR, A LEADING PR RELATIONS AGENCY IN TORONTO. How to get here By TTC. Paradigm PR is located at Yonge and Bloor Station: Walking Directions. Exit the TTC on the corner of Yonge and Bloor, cross the intersection to the south side of Bloor, walk east on Bloor until you reach 121 Bloor Street East.PLAYTEX BABY
CHALLENGE: Playtex Baby has products that help make parents lives a bit easier, like its Diaper Genie diaper disposal pail, but the brand was losing market share to newer products. PAIN POINTS RESOLVED ARCHIVES How do I keep my New Year’s resolution? The new year symbolizes a fresh start and this year, millions of people in Canada have resolved to improve some area of BOOBY WALL - PARADIGM PR ARE YOUR BREASTS ONLINE? THEY SHOULD BE. Schick Quattro for Women launches virtual, interactive. Booby Wall in support of Rethink Breast Cancer. TORONTO, ON, January 10, 2008 – There are a lot of breasts on the internet, but there’s nothing like this. PARADIGM | NEWMAN’S OWN FOUNDATION LAUNCHES EMPOWERMENT Charities are invited to nominate a champion from their organization by September 11, 2015. Toronto, ON, July 28, 2015 – Newman’s Own Foundation today introduced The Empowerment Project, which recognizes the tireless contributions of individuals within non-profit organizations whose aim is to empower people to overcome adversity and to contribute to the development of society. #PLAYONWINGEARCONTEST OFFICIAL RULES 1 #playonwingearcontest official rules this contest is open to canadian residents only and is governed by canadian law by tagging your photo with the “required hashtag” (defined below) RETIREMENT IN NORTH AMERICA: TD'S FIRST EVER NORTH Paradigm Public Relations is a Toronto Based Public Relations and Social Media Marketing Agency Driven By Delivering Results. TRUE BLUE CANADIANS: SURVEY FINDS CANUCK SINGLES … Paradigm Public Relations is a Toronto Based Public Relations and Social Media Marketing Agency Driven By Delivering Results. @THE PANTYPARTY POP UP SHOP” CONTEST (THE “ ”) @The_PantyParty “Pop Up Shop” Contest (the “Contest”) Official Rules NO PURCHASE NECESSARY. THIS CONTEST IS OPEN TO CANADIAN RESIDENTS (EXCLUDING RESIDENTS OF THE PROVINCE OF QUEBEC) WHO HAVE REACHED THE AGE OF MAJORITY IN PR, EXPERIENTIAL MARKETING, DIGITAL AGENCY TORONTOABOUTOUR WORKCAREERSPAIN POINTS RESOLVEDNEWSDIRECTIONSWEBSITE Paradigm opened its doors with the mandate to offer senior level counsel and superior client service. From that day forward our experiential marketing, digital marketing and PR teams have all had the same priority: make our clients happy. We work hard every day to earn our clients’ trust, and to keep it. Clients. MEET THE PR TEAM OF EXPERTS BEHIND YOUR SUCCESS With over 20 years’ of PR experience, Mike is the office go-to for fresh out-of-the box thinking that translates into award winning campaigns. He has developed innovative programs for leading brands, such as PokerStars, Hawaiian Tropic, Tim Hortons, Schick, Nutella andUnder Armour.
DIGITAL MARKETING AGENCY IN TORONTO Playtex Baby. Paradigm is the North American digital, PR and XM AOR for Playtex Baby, a leading baby products brand. As a Toronto based digital agency, Paradigm is responsible for digital marketing services including creative, social content, media buying, community management, video, photography and influencer marketing in the US andCanada.
EXPERIENTIAL MARKETING AGENCY IN TORONTO Paradigm was tasked with reaching female athlete influencers ages 25-34, who would share the story that these products can improve women’s athletic performance. Solution: As a Toronto-based experiential marketing agency, Paradigm created an immersive brand experience for 20 media and fitness influencers called “UA Women’sREBOOT Camp.”.
CONTACT PARADIGM PR, A LEADING PR RELATIONS AGENCY IN TORONTO. Paradigm PR is located at Yonge and Bloor Station: Walking Directions. Exit the TTC on the corner of Yonge and Bloor, cross the intersection to the south side of Bloor, walk east on Bloor until you reach 121 Bloor Street East. From the Gardiner Expressway. PR FIRM FOR BUILDING BRAND REPUTATION IN TORONTO British brand Bulldog Skincare for Men was launching in Canada in 2018. As the Toronto-based public relations agency for the brand, Paradigm PR, was tasked with generating awareness among the target audience and bringing the distinctive Bulldog brand essence to life. The challenge was finding a way to stand out in a category dominatedby a few
PR RELATIONS, MARKET RESEARCH REPORTS & INDUSTRY ANALYSIS Find Public Relations Market Research Reports and industry analysis for market segmentation data, market growth, and new business presented by Paradigm PR JOIN US TO TAKE YOUR CAREER TO THE NEXT LEVEL Paradigm is a digital, experiential and public relations agency based in Toronto. Our team of smart, creative, dedicated people is expanding. We are looking for an account manager with 4-5 years of experience to join our team. MEDIA, MARKETING AND PR CASE STUDIES Discover how our suite of services, content creation and tools help clients support their media, marketing & PR strategies. Contact us tofind out more.
CANADIAN KISSING REPORT INTERNATIONAL KISSING DAY – July 6, 2012 Zoosk.com Canadian Kissing Report HISTORY OF THE KISS The origin of the kiss dates back to theStone Age when the
PR, EXPERIENTIAL MARKETING, DIGITAL AGENCY TORONTOABOUTOUR WORKCAREERSPAIN POINTS RESOLVEDNEWSDIRECTIONSWEBSITE Paradigm opened its doors with the mandate to offer senior level counsel and superior client service. From that day forward our experiential marketing, digital marketing and PR teams have all had the same priority: make our clients happy. We work hard every day to earn our clients’ trust, and to keep it. Clients. MEET THE PR TEAM OF EXPERTS BEHIND YOUR SUCCESS With over 20 years’ of PR experience, Mike is the office go-to for fresh out-of-the box thinking that translates into award winning campaigns. He has developed innovative programs for leading brands, such as PokerStars, Hawaiian Tropic, Tim Hortons, Schick, Nutella andUnder Armour.
DIGITAL MARKETING AGENCY IN TORONTO Playtex Baby. Paradigm is the North American digital, PR and XM AOR for Playtex Baby, a leading baby products brand. As a Toronto based digital agency, Paradigm is responsible for digital marketing services including creative, social content, media buying, community management, video, photography and influencer marketing in the US andCanada.
EXPERIENTIAL MARKETING AGENCY IN TORONTO Paradigm was tasked with reaching female athlete influencers ages 25-34, who would share the story that these products can improve women’s athletic performance. Solution: As a Toronto-based experiential marketing agency, Paradigm created an immersive brand experience for 20 media and fitness influencers called “UA Women’sREBOOT Camp.”.
CONTACT PARADIGM PR, A LEADING PR RELATIONS AGENCY IN TORONTO. Paradigm PR is located at Yonge and Bloor Station: Walking Directions. Exit the TTC on the corner of Yonge and Bloor, cross the intersection to the south side of Bloor, walk east on Bloor until you reach 121 Bloor Street East. From the Gardiner Expressway. PR FIRM FOR BUILDING BRAND REPUTATION IN TORONTO British brand Bulldog Skincare for Men was launching in Canada in 2018. As the Toronto-based public relations agency for the brand, Paradigm PR, was tasked with generating awareness among the target audience and bringing the distinctive Bulldog brand essence to life. The challenge was finding a way to stand out in a category dominatedby a few
PR RELATIONS, MARKET RESEARCH REPORTS & INDUSTRY ANALYSIS Find Public Relations Market Research Reports and industry analysis for market segmentation data, market growth, and new business presented by Paradigm PR JOIN US TO TAKE YOUR CAREER TO THE NEXT LEVEL Paradigm is a digital, experiential and public relations agency based in Toronto. Our team of smart, creative, dedicated people is expanding. We are looking for an account manager with 4-5 years of experience to join our team. MEDIA, MARKETING AND PR CASE STUDIES Discover how our suite of services, content creation and tools help clients support their media, marketing & PR strategies. Contact us tofind out more.
CANADIAN KISSING REPORT INTERNATIONAL KISSING DAY – July 6, 2012 Zoosk.com Canadian Kissing Report HISTORY OF THE KISS The origin of the kiss dates back to theStone Age when the
CONTACT PARADIGM PR, A LEADING PR RELATIONS AGENCY IN TORONTO. Paradigm PR is located at Yonge and Bloor Station: Walking Directions. Exit the TTC on the corner of Yonge and Bloor, cross the intersection to the south side of Bloor, walk east on Bloor until you reach 121 Bloor Street East. From the Gardiner Expressway.NEWS ARCHIVES
TORONTO, ON, September 26, 2017 — Insurance Bureau of Canada (IBC) has retained Paradigm as its communications agency of record following a competitive review. Paradigm has been selected to manage IBC’s consumer public relations, experiential marketing, social and digital communications. IBC is the national industry association representingPLAYTEX BABY
CHALLENGE: Playtex Baby has products that help make parents lives a bit easier, like its Diaper Genie diaper disposal pail, but the brand was losing market share to newer products. SCHICK® INTUITION® #DARETOBEFAB official rules and regulations. no purchase is necessary. must be a legal resident of canada (excluding the province of quÉbec). by entering the contest, entrants (i) acknowledge compliance with these official rules including all eligibility requirements, and (ii) agree to be bound by these official rules and by the decisions of sponsor and the independent contest organization, made in their POKERSTARS.NET: CANADA’S NEWEST STAR Paradigm Public Relations is a Toronto Based Public Relations and Social Media Marketing Agency Driven By Delivering Results.PARADIGM PR
– Canada’s Toy Authority Announces Its Newest Chief Play Officer – – Get to know the new CPO at toysrus.ca –. TORONTO (March 14, 2016) – There’s a new kid in town and he has big shoes to fill. Out of hundreds of submissions from across Canada, 12-year-old Émile Burbidge from Saint-Bruno (Québec) has been hired by Toys“R”Us, Canada as its new Chief Play Officer (CPO). Émile A WINNING PAIR: TSN AND POKERSTARS.NET TEAM UP TO LAUNCH – Canadians now have access to their favourite sports and their favourite game in one place at poker.tsn.ca – February 3, 2010 (TORONTO, ON) – Every fan dreams of a day like this, when their favourite team adds an all-star to the roster.TSN, Canada’s sports leader, has teamed up with PokerStars.net, the world’s biggest online poker site, to create a custom built poker environment for PARADIGM | NEWMAN’S OWN FOUNDATION LAUNCHES EMPOWERMENT Charities are invited to nominate a champion from their organization by September 11, 2015. Toronto, ON, July 28, 2015 – Newman’s Own Foundation today introduced The Empowerment Project, which recognizes the tireless contributions of individuals within non-profit organizations whose aim is to empower people to overcome adversity and to contribute to the development of society. CANADIAN KISSING REPORT INTERNATIONAL KISSING DAY – July 6, 2012 Zoosk.com Canadian Kissing Report HISTORY OF THE KISS The origin of the kiss dates back to theStone Age when the
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Young drivers in Ontario have plenty of gripes about other drivers on the road, and tempers could flare this summer as with warm weather, construction related delays add to driver frustration.* __
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Celebrating the Love of Coffee on National Coffee DayPlaytex Sport
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About
WELCOME TO PARADIGM
We’re a creative consumer public relations, social media and engagement agency in Toronto, Canada. Our goal is simple: give our clients outstanding service and solid results. We won’t settle forless.
DIGITAL
We create breakthrough digital campaigns that tell your brand story and drive engagement with your audience…Learn More >
EXPERIENTIAL
We create direct-to-consumer engagements and experiences that people are compelled to share…Learn More >
PUBLIC RELATIONS
Our clients are our partners, and we function as an extension of their teams. Day to day, we make their business our priority….Learn More >
DIGITAL
We create breakthrough digital campaigns that tell your brand story and drive engagement with your audience. We continuously analyze industry trends and data to develop insights to build impactful and compelling digital content strategies. From social media marketing, community management and content development, to influencer outreach and digital video production we ensure your message is delivered to the right audience at the right time.EXPERIENTIAL
We create direct-to-consumer engagements and experiences that people are compelled to share. We help build brand stories by connecting with target consumers through custom events, product sampling and unique one-of-a-kind experiences. Our creative ideas are brought to life with our team’s unrelenting focus on detail and process for a flawlessexecution.
PUBLIC RELATIONS
This is how we work: our clients are our partners, and we function as an extension of their teams. Day to day, we make their business our priority, and we don’t let them down. We also live by the motto “if a job’s worth doing, it’s worth doing well.” We approach each project with the same set of standards — understand what matters to our clients, develop a smart strategy to meet defined objectives, dream up inspiring ideas, execute flawlessly, and realize measurable results, on time and on budget. It’s a tall order, and we need top-notch Paradigmers to get it done. We’re lucky to have a great group of PR, digital and experiential marketing professionals who are smart, creative, dedicated, and, really, just awesome people. We like to think we have the best agency around. OUTSTANDING CLIENT SERVICE IS IN OUR DNA. Paradigm opened its doors with the mandate to offer senior level counsel and superior client service. From that day forward, Paradigmers have all had the same priority: keep our clients happy. We work hard every day to earn our clients’ trust, and to keep it.Expertise
WE’RE WELL-ROUNDED.__
BRAND MARKETING
Brand marketing communications is our bread and butter. We thrive on developing creative ideas that are on strategy and complement the integrated marketing mix. .__
SOCIAL MEDIA
From content development to influencer relations to community management, we help brands connect with their audiences in ameaningful way.
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CORPORATE
Reputation management, employee communications, community relations, corporate social responsibility – we’ve done it all.__
EXPERIENTIAL
We help build brand stories by connecting with target consumers through custom events, product sampling and unique one-of-a-kindexperiences.
Approach
WE TAKE ONE STEP AT A TIME. Whether we’re planning for a year-long program or a small project, the process is the same.Set Goals
The first step is always to hear from our client: what are their business goals and objectives? Our job is to ask questions to clarify and help us define and refine how PR/digital/experiential fits into the mix. For consumer marketing mandates with a larger scope, an integrated marketing approach always works best.Determine Strategy
Based on our client’s business objectives, agreed upon PR/digital/experiential goals – and budget – our team will set out to develop a strategy to realize the PR/digital/experiential goals. We’ll ask ourselves: Who do we need to reach? What’s our story? What are our key messages? How can we tell our story most effectively?Unleash Creativity
Once our strategic roadmap is in place, we tap our team’s creative power. We think big and we have fun with our divergent ideas. But, our facilitator is skilled at keeping the brainstorm on strategy so that we don’t veer off course. (Only sometimes, for our own amusement.)Hone Ideas
With the brainstorm behind us, the core account team takes a critical look at the creative ideas within the context of strategy, budget, time and resources. This part of the process is about making the ideas workable. It involves refining, altering, or even creating new ideas. At the end of this creative refinement we are left with the tactics – the nuts and bolts of how our strategy comes to life and how our PR/digital/experiential goals will be met.Define Success
At this stage, we set specific, measurable PR/digital/experiential objectives. How will we define success specific to this program? What are our quantitative and qualitative measures? It’s different in every situation, and we work with our client to determine what the best benchmark for success will be.Clients
WE LOVE OUR CLIENTS. __See all case studies WHAT OUR CLIENTS ARE SAYING. I’ve worked with the team at Paradigm for more than six years on the Schick brands and now on Playtex and I trust them to deliver creative, innovative ideas that are on strategy, are cost-effective and are designed to deliver the results we need for our brands. I love workingwith them.
Helen Kargas - General Manager, Energizer Personal Care Creativity and client service is what sets Paradigm apart. Over the past five years the Paradigm team has continued to develop ideas and concepts that break through and help move the needle on our business. Most importantly their creativity is on strategy. I am always excited to see what they will come up with next. Giselle Smejda - Marketing Director, Energizer Personal Care What sets a great agency apart in my mind is the ability to listen, anticipate and deliver unique, compelling ideas. Paradigm does all these exceptionally well. Combine these attributes with great management, strong collaboration with other partners, and friendly, helpful staff and you have a recipe for a great business partner. I wouldn’t hesitate to recommend them to anyone. Adam Moffat - Former Director Digital, Social Media and Loyalty,Molson Coors Canada
I’ve worked with the team at Paradigm for more than six years on the Schick brands and now on Playtex and I trust them to deliver creative, innovative ideas that are on strategy, are cost-effective and are designed to deliver the results we need for our brands. I love workingwith them.
Helen Kargas - General Manager, Energizer Personal Care Creativity and client service is what sets Paradigm apart. Over the past five years the Paradigm team has continued to develop ideas and concepts that break through and help move the needle on our business. Most importantly their creativity is on strategy. I am always excited to see what they will come up with next. Giselle Smejda - Marketing Director, Energizer Personal Care What sets a great agency apart in my mind is the ability to listen, anticipate and deliver unique, compelling ideas. Paradigm does all these exceptionally well. Combine these attributes with great management, strong collaboration with other partners, and friendly, helpful staff and you have a recipe for a great business partner. I wouldn’t hesitate to recommend them to anyone. Adam Moffat - Former Director Digital, Social Media and Loyalty,Molson Coors Canada
I’ve worked with the team at Paradigm for more than six years on the Schick brands and now on Playtex and I trust them to deliver creative, innovative ideas that are on strategy, are cost-effective and are designed to deliver the results we need for our brands. I love workingwith them.
Helen Kargas - General Manager, Energizer Personal Careprev
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Industry
WE CAST A WIDE NET.
We deliver smart, creative thinking for every industry and audience weserve.
FOOD
Consumers show a growing interest in health and wellness. According to Google Trends, “best foods for…” searches have grown 10 timessince 2005.
Source: Canadian GrocerSPORTS
83% of sports fans admit to checking their social networks while watching live games.Source: inc.com
RETAIL
There is a new type of retail moment outside of the traditional categories: deal frenzies. Source:HUFFINGTONPOST.CAHOME & DESIGN
Cooking at home has been elevated to its own form of entertainment. The personal tastes of home chefs are driving demand for features that both simplify and personalize the cooking experience. Source: kitchenandbathdesign.comTECHNOLOGY
Tech trailblazers are already familiar with virtual reality. 2016 is the year it is expected to reach mainstream consumers. Source: digitaltrends.comBEAUTY
Bright eyeshadow is making a major comeback. And one of the biggestcolor trends? Blue.
Source: refinery29.comFINANCIAL SERVICES
Still decades from retirement, Generation X is scooping up cottage property with an eye towards their golden years. Source: financialpost.comBEVERAGE / ALCOHOL
Coffee lovers rejoice! Studies show four cups of coffee a day is “the sweet spot” in terms of enjoying the health benefits of yourcaffeine fix.
Source: cbc.ca
FASHION
Brands can no longer sell clothes; they need to sell a lifestyle. People are willing to invest in their wellness, as evidenced by the growth in “athleisure.” Source: businessinsider.comCulture
LIFE AT PARADIGM.
Awards
KUDOS ALL AROUND.
Paradigm has received more than 70 industry awards since it opened its doors in 2007. We’ve been recognized for our creative solutions, cutting edge communications and outstanding results.__See all awards
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Team
COME CHAT. WE’RE ALWAYS AROUND.TRACEY BOCHNER
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MICHAEL ABBASS
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DIANE BELLISSIMO
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CAROLYN ABBASS
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Contact
JUST AROUND THE CORNER. PARADIGM PUBLIC RELATIONS 121 Bloor Street. East,Suite 520
Toronto, Ontario
M4W 3M5
TRACEY BOCHNER
President
416.413.5200
tbochner@paradigmpr.ca FOR GENERAL INFORMATION:416.203.2223
info@paradigmpr.ca
MICHAEL ABBASS
Senior Vice President, Partner416.413.5205
mabbass@paradigmpr.ca FOR EMPLOYMENT INQUIRIES: careers@paradigmpr.caMap Data
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HOW TO GET HERE
BY TTC
Paradigm PR is located at Yonge and Bloor Station:WALKING DIRECTIONS
Exit the TTC on the corner of Yonge and Bloor, cross the intersection to the south side of Bloor, walk east on Bloor until you reach 121Bloor Street East.
FROM THE GARDINER EXPRESSWAY Exit at University Avenue and travel north, turn right onto Bloor Street until you reach 121 Bloor Street East.PARKING DIRECTIONS
Parking is available on 102 Bloor St. East., across the street at the Hudson Bay Centre on Bloor and further north on Church Street at 678 Church Street. There is a also a municipal parking lot on 20 CharlesStreet East.
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2018 Paradigm Public Relations Inc. | Toronto PR Firm | PR Toronto__
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