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OPENX: PROGRAMMATIC ADVERTISING OpenX has the largest independent ad exchange network for publishers and demand partners, while maintaining the highest quality marketplace standards. Learn more. PREBID | OPENX APOLLO | OPENX OpenX Apollo Simple setup for all the tools needed to optimize Prebid and maximize revenue All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Prebid gives publishers much needed control over their programmatic revenue, while also providing increased transparency and ease of integration. It rapidly solidified itself as the most popular unified auction OUR VISION FOR OPENAUDIENCE OpenAudience was engineered to unlock the power and reach of the open web, enabling marketers to deliver targeted consumer experiences and empowering publishers with the ability to properly monetize their audiences. That’s The Power of Open TM. OpenAudience Overview US - YouTube. openxvideos. 1.02K subscribers.

OPENX

Reach your target audience. Welcome to OpenX, where you can manage media buys to reach your target audience and maximize your ROI.

OPENX :: LOGIN

Login to OpenX. Don't have an account? Register here. Log In. Email. Password. Forgot Your Password. OPENX AD SERVER FOR PUBLISHERS 会社概要マーケットプレイスクオリティープレス. Do Not Sell My Personal Info. Publishers. Overview Ad Exchange Bidder Mobile Video Real-Time Guaranteed Private Marketplaces. Demand Partners. Overview Ad Exchange Mobile Video Real-Time Guaranteed Private Marketplaces. Products. Overview Ad Exchange Ad Server Bidder

Mobile

RELEASE NOTES

October 19, 2020 Support SKAdNetwork and Additional Data Signals for iOS14 Traffic. OpenX now supports Apple’s SKAdNetwork and sends additional data signals for iOS14 privacy changes.

JOHN GENTRY

John Gentry is the president and CEO of OpenX. OpenX is a global leader in web and mobile advertising technology focused on unleashing the full economic potential of digital media companies. Prior to OpenX, John was president of Spot Runner, developer of the Malibu Media Platform, an online media exchange that simplifies the buying

and selling

OPENX

Reach your target audience. Welcome to OpenX, where you can manage media buys to reach your target audience and maximize your ROI. SUPPLY SIDE PLATFORM ARCHIVES OpenX Ranked 3rd Fastest Growing Software Company in North America, 5th Fastest Overall on Deloitte’s 2013 Technology Fast 500™.

February 27, 2018.

OPENX

Reach your target audience. Welcome to OpenX, where you can manage media buys to reach your target audience and maximize your ROI.

OPENX :: LOGIN

Mobile

RELEASE NOTES

October 19, 2020 Support SKAdNetwork and Additional Data Signals for iOS14 Traffic. OpenX now supports Apple’s SKAdNetwork and sends additional data signals for iOS14 privacy changes.

JOHN GENTRY

and selling

OPENX

February 27, 2018.

OPENX

Reach your target audience. Welcome to OpenX, where you can manage media buys to reach your target audience and maximize your ROI. OPENX AD SERVER FOR PUBLISHERS 会社概要マーケットプレイスクオリティープレス. Do Not Sell My Personal Info. Publishers. Overview Ad Exchange Bidder Mobile Video Real-Time Guaranteed Private Marketplaces. Demand Partners. Overview Ad Exchange Mobile Video Real-Time Guaranteed Private Marketplaces. Products. Overview Ad Exchange Ad Server Bidder

Mobile

OPENAUDIENCE FOR PUBLISHERS OpenAudience will allow publishers to gain valuable insights into their target audience and empower their monetization. OPENX BRINGS ON FORMER PREBID.ORG PRESIDENT, TOM LEVESQUE Press Release June 9, 2021 OpenX Brings On Former Prebid.org President, Tom Levesque, To Accelerate Product Development Former Xandr product leader will OPENX AD EXCHANGE FOR PUBLISHERS Highest Quality Standards. The OpenX Ad Exchange is certified “Against Piracy” under TAG’s Program Inventory Quality Guidelines. OpenX is a key contributor to the recently introduced “Certified Against Malware” program and is one of a select group of companies to complete the thorough review process to meet TAG’s rigorous anti-fraud standards: • Certified Against Fraud 2019 CONSUMER OTT REPORT OTT advertising today: Of the $70B spent annually in the US on television advertising, less than 5% is spent on OTT ads. This happens despite the massive shift in consumer attention going towards OTT and the fact that OTT ads today work well.

PRIVACY POLICY

Processor: Purpose: Entity Country: Website: Marketo: Collect data and insights on potential and active customers in order to provide relevant marketing content, insights and a better, more personalized experience with the OpenX brand.

OPENX

Reach your target audience. Welcome to OpenX, where you can manage media buys to reach your target audience and maximize your ROI.

PLATFORM API

Authenticating Users. For developers who plan to integrate their applications with OpenX, this topic explains the basics of using the OpenX Platform API which is a JSON-based REST API. PRIVATE MARKETPLACES OpenX Private Marketplaces allow you to offer select inventory directly to demand partners and to implement these deals programmatically through OpenX Ad Exchange. You can increase CPMs through preferential access to your premium inventory, value-added insights, and exclusive ad formats. This page explains the basic steps involved in setting up OPENX: PROGRAMMATIC ADVERTISING OpenX has the largest independent ad exchange network for publishers and demand partners, while maintaining the highest quality marketplace standards. Learn more. ABOUT OPENX: GLOBAL LEADER IN PROGRAMMATIC ADVERTISING We found that OpenX Bidder adds 24% more users and 16% more so-called ‘high-value’ users to what tag-based publishers already provided. Of all users in the ad request sample, one more new user was added for every 24 opportunities to engage with a customer. Tanuj Joshi, Vice President, Global Media Partnerships, MediaMath. PREBID | OPENX APOLLO | OPENX OpenX Apollo Simple setup for all the tools needed to optimize Prebid and maximize revenue All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Prebid gives publishers much needed control over their programmatic revenue, while also providing increased transparency and ease of integration. It rapidly solidified itself as the most popular unified auction OUR VISION FOR OPENAUDIENCE OpenAudience was engineered to unlock the power and reach of the open web, enabling marketers to deliver targeted consumer experiences and empowering publishers with the ability to properly monetize their audiences. That’s The Power of Open TM. OpenAudience Overview US - YouTube. openxvideos. 1.02K subscribers.

CONTACT US | OPENX

1 California Street, Suite 1225 San Francisco, CA 94115. 4 Job

Openings.

OPENX :: LOGIN

OPENX

Reporting System Maintenance Affected services: Reporting Summary: We will be conducting planned reporting system maintenance. Time frame: 5/30, 11:30 PM - 12:00 AM PDT Impact: Both UI and API reports will work slowly or will be inaccessible during maintenance. Other UI features will remain functional. Ad delivery will not be affected.

RELEASE NOTES

October 19, 2020 Support SKAdNetwork and Additional Data Signals for iOS14 Traffic. OpenX now supports Apple’s SKAdNetwork and sends additional data signals for iOS14 privacy changes. 2019 CONSUMER OTT REPORT OTT advertising today: Of the $70B spent annually in the US on television advertising, less than 5% is spent on OTT ads. This happens despite the massive shift in consumer attention going towards OTT and the fact that OTT ads today work well. SUPPLY SIDE PLATFORM ARCHIVES OpenX Ranked 3rd Fastest Growing Software Company in North America, 5th Fastest Overall on Deloitte’s 2013 Technology Fast 500™.

February 27, 2018.

OPENX: PROGRAMMATIC ADVERTISING OpenX has the largest independent ad exchange network for publishers and demand partners, while maintaining the highest quality marketplace standards. Learn more. ABOUT OPENX: GLOBAL LEADER IN PROGRAMMATIC ADVERTISING We found that OpenX Bidder adds 24% more users and 16% more so-called ‘high-value’ users to what tag-based publishers already provided. Of all users in the ad request sample, one more new user was added for every 24 opportunities to engage with a customer. Tanuj Joshi, Vice President, Global Media Partnerships, MediaMath. PREBID | OPENX APOLLO | OPENX OpenX Apollo Simple setup for all the tools needed to optimize Prebid and maximize revenue All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Prebid gives publishers much needed control over their programmatic revenue, while also providing increased transparency and ease of integration. It rapidly solidified itself as the most popular unified auction OUR VISION FOR OPENAUDIENCE OpenAudience was engineered to unlock the power and reach of the open web, enabling marketers to deliver targeted consumer experiences and empowering publishers with the ability to properly monetize their audiences. That’s The Power of Open TM. OpenAudience Overview US - YouTube. openxvideos. 1.02K subscribers.

CONTACT US | OPENX

1 California Street, Suite 1225 San Francisco, CA 94115. 4 Job

Openings.

OPENX :: LOGIN

OPENX

RELEASE NOTES

February 27, 2018.

OPENX

Data delay. Affected services: Reporting and reporting dashboards Summary:The processing of the previous day's data is delayed by more than 18 hours. The underlying issue has been identified and our engineering team is working on fixing it. Time frame: 5/15/2021 - Ongoing Impact: The reporting will return data for the previous day later than usual. Ad delivery is not affected.

JOBS | OPENX

We create a culture of unreasonably awesome people who have the freedom and support to do the best work of our careers. Apply today. OPENX BRINGS ON FORMER PREBID.ORG PRESIDENT, TOM LEVESQUE Press Release June 9, 2021 OpenX Brings On Former Prebid.org President, Tom Levesque, To Accelerate Product Development Former Xandr product leader will

OPENX :: LOGIN

Login to OpenX. Don't have an account? Register here. Log In. Email. Password. Forgot Your Password. PROGRAMMATIC ADVERTISING MARKETPLACE FOR DEMAND PARTNERS Bid Confidently on the Industry’s Highest Quality Ad Exchange. The OpenX Ad Exchange is the highest quality programmatic ad marketplace. We provide prioritized access to our demand partners via direct publisher relationships and innovative buying models. Explore Product. DOCS HOME | OPENX DOCS Find what you need to get started with the people-based marketing platform for the open web. OpenAudience™ Docs. OPENX AD SERVER FOR PUBLISHERS 会社概要マーケットプレイスクオリティープレス. Do Not Sell My Personal Info. Publishers. Overview Ad Exchange Bidder Mobile Video Real-Time Guaranteed Private Marketplaces. Demand Partners. Overview Ad Exchange Mobile Video Real-Time Guaranteed Private Marketplaces. Products. Overview Ad Exchange Ad Server Bidder

Mobile

RELEASE NOTES

October 19, 2020 Support SKAdNetwork and Additional Data Signals for iOS14 Traffic. OpenX now supports Apple’s SKAdNetwork and sends additional data signals for iOS14 privacy changes.

JOHN GENTRY

and selling

2019 CONSUMER OTT REPORT A deep dive into how streaming services are capturing consumer attention and how advertisers can capitalize 2019 CONSUMER OTT REPORT OPENX: PROGRAMMATIC ADVERTISING OpenX has the largest independent ad exchange network for publishers and demand partners, while maintaining the highest quality marketplace standards. Learn more. ABOUT OPENX: GLOBAL LEADER IN PROGRAMMATIC ADVERTISING We found that OpenX Bidder adds 24% more users and 16% more so-called ‘high-value’ users to what tag-based publishers already provided. Of all users in the ad request sample, one more new user was added for every 24 opportunities to engage with a customer. Tanuj Joshi, Vice President, Global Media Partnerships, MediaMath. PREBID | OPENX APOLLO | OPENX OpenX Apollo Simple setup for all the tools needed to optimize Prebid and maximize revenue All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Prebid gives publishers much needed control over their programmatic revenue, while also providing increased transparency and ease of integration. It rapidly solidified itself as the most popular unified auction OUR VISION FOR OPENAUDIENCE OpenAudience was engineered to unlock the power and reach of the open web, enabling marketers to deliver targeted consumer experiences and empowering publishers with the ability to properly monetize their audiences. That’s The Power of Open TM. OpenAudience Overview US - YouTube. openxvideos. 1.02K subscribers.

CONTACT US | OPENX

1 California Street, Suite 1225 San Francisco, CA 94115. 4 Job

Openings.

OPENX :: LOGIN

OPENX

RELEASE NOTES

February 27, 2018.

OPENX: PROGRAMMATIC ADVERTISING OpenX has the largest independent ad exchange network for publishers and demand partners, while maintaining the highest quality marketplace standards. Learn more. ABOUT OPENX: GLOBAL LEADER IN PROGRAMMATIC ADVERTISING We found that OpenX Bidder adds 24% more users and 16% more so-called ‘high-value’ users to what tag-based publishers already provided. Of all users in the ad request sample, one more new user was added for every 24 opportunities to engage with a customer. Tanuj Joshi, Vice President, Global Media Partnerships, MediaMath. PREBID | OPENX APOLLO | OPENX OpenX Apollo Simple setup for all the tools needed to optimize Prebid and maximize revenue All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Prebid gives publishers much needed control over their programmatic revenue, while also providing increased transparency and ease of integration. It rapidly solidified itself as the most popular unified auction OUR VISION FOR OPENAUDIENCE OpenAudience was engineered to unlock the power and reach of the open web, enabling marketers to deliver targeted consumer experiences and empowering publishers with the ability to properly monetize their audiences. That’s The Power of Open TM. OpenAudience Overview US - YouTube. openxvideos. 1.02K subscribers.

CONTACT US | OPENX

1 California Street, Suite 1225 San Francisco, CA 94115. 4 Job

Openings.

OPENX :: LOGIN

OPENX

RELEASE NOTES

February 27, 2018.

OPENX

JOBS | OPENX

OPENX :: LOGIN

Mobile

RELEASE NOTES

October 19, 2020 Support SKAdNetwork and Additional Data Signals for iOS14 Traffic. OpenX now supports Apple’s SKAdNetwork and sends additional data signals for iOS14 privacy changes.

JOHN GENTRY

and selling

2019 CONSUMER OTT REPORT A deep dive into how streaming services are capturing consumer attention and how advertisers can capitalize 2019 CONSUMER OTT REPORT OPENX: PROGRAMMATIC ADVERTISING OpenX has the largest independent ad exchange network for publishers and demand partners, while maintaining the highest quality marketplace standards. Learn more. PREBID | OPENX APOLLO | OPENX OpenX Apollo Simple setup for all the tools needed to optimize Prebid and maximize revenue All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Prebid gives publishers much needed control over their programmatic revenue, while also providing increased transparency and ease of integration. It rapidly solidified itself as the most popular unified auction OUR VISION FOR OPENAUDIENCE OpenAudience was engineered to unlock the power and reach of the open web, enabling marketers to deliver targeted consumer experiences and empowering publishers with the ability to properly monetize their audiences. That’s The Power of Open TM. OpenAudience Overview US - YouTube. openxvideos. 1.02K subscribers.

OPENX :: LOGIN

OPENX

Mobile

RELEASE NOTES

October 19, 2020 Support SKAdNetwork and Additional Data Signals for iOS14 Traffic. OpenX now supports Apple’s SKAdNetwork and sends additional data signals for iOS14 privacy changes.

JOHN GENTRY

and selling

OPENX

February 27, 2018.

OPENX :: LOGIN

OPENX

Mobile

RELEASE NOTES

October 19, 2020 Support SKAdNetwork and Additional Data Signals for iOS14 Traffic. OpenX now supports Apple’s SKAdNetwork and sends additional data signals for iOS14 privacy changes.

JOHN GENTRY

and selling

OPENX

February 27, 2018.

OPENX AD SERVER FOR PUBLISHERS 会社概要マーケットプレイスクオリティープレス. Do Not Sell My Personal Info. Publishers. Overview Ad Exchange Bidder Mobile Video Real-Time Guaranteed Private Marketplaces. Demand Partners. Overview Ad Exchange Mobile Video Real-Time Guaranteed Private Marketplaces. Products. Overview Ad Exchange Ad Server Bidder

Mobile

OPENX

Reach your target audience. Welcome to OpenX, where you can manage media buys to reach your target audience and maximize your ROI. OPENAUDIENCE FOR PUBLISHERS OpenAudience will allow publishers to gain valuable insights into their target audience and empower their monetization. OPENX BRINGS ON FORMER PREBID.ORG PRESIDENT, TOM LEVESQUE Press Release June 9, 2021 OpenX Brings On Former Prebid.org President, Tom Levesque, To Accelerate Product Development Former Xandr product leader will OPENX AD EXCHANGE FOR PUBLISHERS Highest Quality Standards. The OpenX Ad Exchange is certified “Against Piracy” under TAG’s Program Inventory Quality Guidelines. OpenX is a key contributor to the recently introduced “Certified Against Malware” program and is one of a select group of companies to complete the thorough review process to meet TAG’s rigorous anti-fraud standards: • Certified Against Fraud

JOBS | OPENX

We create a culture of unreasonably awesome people who have the freedom and support to do the best work of our careers. Apply today. 2019 CONSUMER OTT REPORT OTT advertising today: Of the $70B spent annually in the US on television advertising, less than 5% is spent on OTT ads. This happens despite the massive shift in consumer attention going towards OTT and the fact that OTT ads today work well.

LOGGING INTO OPENX

In the OpenX Log In screen, type in your login details. In the Email field, type in your email address. This is the email address associated with your OpenX user account. For example, type in: email@mycompany.com. In the Password field, type in your temporary password. This is located in the email you received from the OpenX

system.

JAVASCRIPT AD TAGS

OpenX supports three formats for standalone JavaScript ad tags: • Generated in the UI: Works in standard and third-party trafficking implementations. Stores ad request details in an OX_ads global array and uses OX_ads.push to add a new ad unit to the ad request queue. Use this method if you are sending the ad tag to a third-party to traffic PRIVATE MARKETPLACES OpenX Private Marketplaces allow you to offer select inventory directly to demand partners and to implement these deals programmatically through OpenX Ad Exchange. You can increase CPMs through preferential access to your premium inventory, value-added insights, and exclusive ad formats. This page explains the basic steps involved in setting up OPENX: PROGRAMMATIC ADVERTISING OpenX has the largest independent ad exchange network for publishers and demand partners, while maintaining the highest quality marketplace standards. Learn more. ABOUT OPENX: GLOBAL LEADER IN PROGRAMMATIC ADVERTISING We found that OpenX Bidder adds 24% more users and 16% more so-called ‘high-value’ users to what tag-based publishers already provided. Of all users in the ad request sample, one more new user was added for every 24 opportunities to engage with a customer. Tanuj Joshi, Vice President, Global Media Partnerships, MediaMath. PREBID | OPENX APOLLO | OPENX OpenX Apollo Simple setup for all the tools needed to optimize Prebid and maximize revenue All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Prebid gives publishers much needed control over their programmatic revenue, while also providing increased transparency and ease of integration. It rapidly solidified itself as the most popular unified auction OUR VISION FOR OPENAUDIENCE OpenAudience was engineered to unlock the power and reach of the open web, enabling marketers to deliver targeted consumer experiences and empowering publishers with the ability to properly monetize their audiences. That’s The Power of Open TM. OpenAudience Overview US - YouTube. openxvideos. 1.02K subscribers. PROGRAMMATIC ADVERTISING MARKETPLACE FOR PUBLISHERS OpenX Bidder The Highest Yielding Bidder Solution. OpenX Bidder is the highest yielding header bidding solution used by publishers today. By connecting to the most powerful programmatic marketplace in the world – the OpenX Ad Exchange – publishers immediately experience increased competition from premium brands for their impressions. CONTACT US | OPENXAD EXCHANGE NETWORKAD EXCHANGE PLATFORMOPEN SOURCE AD EXCHANGEVIDEO AD EXCHANGE 1 California Street, Suite 1225 San Francisco, CA 94115. 4 Job

Openings.

OPENX AD EXCHANGE FOR PUBLISHERS Highest Quality Standards. The OpenX Ad Exchange is certified “Against Piracy” under TAG’s Program Inventory Quality Guidelines. OpenX is a key contributor to the recently introduced “Certified Against Malware” program and is one of a select group of companies to complete the thorough review process to meet TAG’s rigorous anti-fraud standards: • Certified Against Fraud

RELEASE NOTES

October 19, 2020 Support SKAdNetwork and Additional Data Signals for iOS14 Traffic. OpenX now supports Apple’s SKAdNetwork and sends additional data signals for iOS14 privacy changes.

LOGGING INTO OPENX

system.

SYNCHRONIZING USER DATA In the URL template, yourdestinationURL is the location of your user data. Wrap the URL in an image pixel. Drop the pixel in the appropriate location or provide it to OpenX Ad Exchange, depending on who initiates the sync.. The OpenX Ad Exchange user ID is appended to your destination URL, which is the user synchronization endpoint hosted on your servers. OPENX: PROGRAMMATIC ADVERTISING OpenX has the largest independent ad exchange network for publishers and demand partners, while maintaining the highest quality marketplace standards. Learn more. ABOUT OPENX: GLOBAL LEADER IN PROGRAMMATIC ADVERTISING We found that OpenX Bidder adds 24% more users and 16% more so-called ‘high-value’ users to what tag-based publishers already provided. Of all users in the ad request sample, one more new user was added for every 24 opportunities to engage with a customer. Tanuj Joshi, Vice President, Global Media Partnerships, MediaMath. PREBID | OPENX APOLLO | OPENX OpenX Apollo Simple setup for all the tools needed to optimize Prebid and maximize revenue All Blog Events Webinars Case Studies Jobs Documentation Community Learn More Prebid gives publishers much needed control over their programmatic revenue, while also providing increased transparency and ease of integration. It rapidly solidified itself as the most popular unified auction OUR VISION FOR OPENAUDIENCE OpenAudience was engineered to unlock the power and reach of the open web, enabling marketers to deliver targeted consumer experiences and empowering publishers with the ability to properly monetize their audiences. That’s The Power of Open TM. OpenAudience Overview US - YouTube. openxvideos. 1.02K subscribers. PROGRAMMATIC ADVERTISING MARKETPLACE FOR PUBLISHERS OpenX Bidder The Highest Yielding Bidder Solution. OpenX Bidder is the highest yielding header bidding solution used by publishers today. By connecting to the most powerful programmatic marketplace in the world – the OpenX Ad Exchange – publishers immediately experience increased competition from premium brands for their impressions. CONTACT US | OPENXAD EXCHANGE NETWORKAD EXCHANGE PLATFORMOPEN SOURCE AD EXCHANGEVIDEO AD EXCHANGE 1 California Street, Suite 1225 San Francisco, CA 94115. 4 Job

Openings.

RELEASE NOTES

October 19, 2020 Support SKAdNetwork and Additional Data Signals for iOS14 Traffic. OpenX now supports Apple’s SKAdNetwork and sends additional data signals for iOS14 privacy changes.

LOGGING INTO OPENX

system.

JOBS | OPENX

We create a culture of unreasonably awesome people who have the freedom and support to do the best work of our careers. Apply today.

OPENX

OPENX :: LOGIN

CONTACT US | OPENX

1 California Street, Suite 1225 San Francisco, CA 94115. 4 Job

Openings.

OPENAUDIENCE FOR PUBLISHERS OpenAudience will allow publishers to gain valuable insights into their target audience and empower their monetization. OPENX AD EXCHANGE FOR PUBLISHERS Highest Quality Standards. The OpenX Ad Exchange is certified “Against Piracy” under TAG’s Program Inventory Quality Guidelines. OpenX is a key contributor to the recently introduced “Certified Against Malware” program and is one of a select group of companies to complete the thorough review process to meet TAG’s rigorous anti-fraud standards: • Certified Against Fraud OPENX AD EXCHANGE FOR DEMAND PARTNERS The OpenX Ad Exchange is fully integrated with white ops, IAS and MOAT, proudly certified “Against Piracy” under TAG’s Program Inventory Quality Guidelines and a key contributor to the recently introduced “Certified Against Malware” program. We are one of a select group of companies to complete the thorough review process to

meet TAG

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POWERING PEOPLE‑BASED MARKETING ACROSS THE OPEN WEB PEOPLE FIRST, REACHING EVERY DIGITALLY ADDRESSABLE ADULT ACROSS EVERY DEVICE, SCREEN AND HOUSEHOLD ON THE OPEN WEB.

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INTRODUCING OPENAUDIENCE™ OPENAUDIENCE IS THE PEOPLE-BASED MARKETING PLATFORM FOR THE OPEN WEB. THE FIRST OF ITS KIND CAPABILITY TO UNLOCK WALLED GARDEN ADVERTISING EFFICIENCY AND EASE ACROSS THE ENTIRETY OF THE OPEN WEB HAS BEEN ENGINEERED AROUND THREE CORE PILLARS:

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Unify data with unparalleled accuracy and precision. Unlock true knowledge about your customers or your audience.

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